Roundtables

PRWeek hosts roundtables on a variety of subjects throughout the year. For each event, leading PR pros gather in a roundtable discussion about the issues affecting them and their peers.

For editorial inquiries regarding roundtables, please contact Gideon Fidelzeid.
For roundtable sponsorship opportunities, please contact Liz Bilash.

Give your audience what it wants: The Brand Reputation Roundtable (Extended)

Give your audience what it wants: The Brand Reputation Roundtable (Extended)

What consumers value most in organizations does not always match what marcomms pros think. Industry leaders joined Gideon Fidelzeid at this Spong-hosted roundtable in Minneapolis to discuss bridging that gap, as well as keys to establishing ambassadors and bulletproofing a brand.

Minnesota Twins president goes to bat for comms

Minnesota Twins president goes to bat for comms

Having spent years in senior-level comms roles prior to ascending to the presidency of the Minnesota Twins in 2002, the team's brand message is constantly top of mind for Dave St. Peter. He spoke with Gideon Fidelzeid prior to the Spong-hosted roundtable about keys to fan engagement beyond wins and losses and the far-reaching and mutual benefits of a stadium-naming partnership.

Give your audience what it wants: The Brand Reputation Roundtable

Give your audience what it wants: The Brand Reputation Roundtable

What consumers value most in organizations does not always match what marcomms pros think. Industry leaders joined Gideon Fidelzeid at this Spong-hosted roundtable in Minneapolis to discuss bridging that gap, as well as keys to establishing ambassadors and bulletproofing a brand.

Public Affairs Roundtable: The path to victory in 2016 [Extended]

Public Affairs Roundtable: The path to victory in 2016 [Extended]

Multi-billion dollar election campaigns, the evolution of data and social, race relations, and the Press Pool all came under the microscope at this FleishmanHillard-hosted roundtable discussion in Washington, DC.

Public Affairs Roundtable: The path to victory in 2016

Public Affairs Roundtable: The path to victory in 2016

Multi-billion dollar election campaigns, the evolution of data and social, race relations, and the Press Pool all came under the microscope at this FleishmanHillard-hosted roundtable discussion in Washington, DC.

Leading DC reporters analyze White House candidates

Leading DC reporters analyze White House candidates

PRWeek had a front row seat as the 2016 election took center stage in a panel discussion led by Julie Mason, host of Press Pool on SiriusXM's POTUS Channel. She was joined by Brianna Keilar, senior political correspondent at CNN; Christina Bellantoni, editor-in-chief at Roll Call; and Colleen McCain Nelson, White House correspondent for The Wall Street Journal.

How to survive and thrive in the age of modern activism

How to survive and thrive in the age of modern activism

From the playbook to the players, the face of activism has changed significantly due to social media. Industry leaders joined Gideon Fidelzeid in New York City for this inVentiv Health PR Group-hosted roundtable to discuss how outreach is evolving in an era where single individuals can wield reputation-changing power.

Energy Roundtable: Powerful display [Extended]

Energy Roundtable: Powerful display [Extended]

From gas prices to well-publicized crises, the energy sector always has a captive audience because of its indisputable impact on everyday lives. Industry leaders gathered in New York City for this Chevron-hosted roundtable to discuss the keys to effective storytelling in such a heavily scrutinized environment.

Veteran energy reporter Wald reflects on the sector's evolution

Veteran energy reporter Wald reflects on the sector's evolution

Having just completed a 37-year stint at The New York Times covering the energy sector, few people understand its evolution better than Matthew Wald. Prior to the Chevron-hosted roundtable, he spoke with PRWeek editor-in-chief Steve Barrett about topics including the US' strides toward self-sufficiency, fracking myths and misperceptions, and the key issues that drive public sentiment.

Energy Roundtable: Effective storytelling in a scrutinized environment

Energy Roundtable: Effective storytelling in a scrutinized environment

From gas prices to well-publicized crises, the energy sector always has a captive audience because of its indisputable impact on everyday lives. Industry leaders gathered in New York City for this Chevron-hosted roundtable to discuss the keys to effective storytelling in such a heavily scrutinized environment.

CSR Roundtable: Purposeful pursuit

CSR Roundtable: Purposeful pursuit

CSR efforts are vital for brands because of the societal and business benefits. From direct bottom-line impact to choosing the right partners, industry leaders gathered in New York City for this RF|Binder-hosted roundtable to discuss communicators' integral role in advancing such initiatives

CSR Roundtable: Purposeful pursuit [Extended]

CSR Roundtable: Purposeful pursuit [Extended]

CSR efforts are vital for brands because of the societal and business benefits. From direct bottom-line impact to choosing the right partners, industry leaders joined Gideon Fidelzeid in New York City for this RF|Binder-hosted roundtable to discuss communicators' integral role in advancing such initiatives

Auto Roundtable: Driven to adapt [eBook]

Auto Roundtable: Driven to adapt [eBook]

From recalls to automated vehicles, burgeoning new consumer markets to a shifting media landscape, the auto sector is now in uncharted territory. Industry leaders joined Steve Barrett in Detroit for this Airfoil-hosted roundtable to discuss the comms challenges and opportunities.

Collaboration Roundtable: Concerted effort [Extended]

Collaboration Roundtable: Concerted effort [Extended]

In an age of integration and multiple platforms, a willingness and ability to collaborate with all partners has become table stakes. Industry leaders gathered in Chicago to highlight the keys to and tangible benefits of doing so at this Allison+Partners-hosted roundtable.

Collaboration Roundtable: Concerted effort

Collaboration Roundtable: Concerted effort

In an age of integration and multiple platforms, a willingness and ability to collaborate with all partners has become table stakes. Industry leaders gathered in Chicago to highlight the keys to and tangible benefits of doing so at this Allison+Partners-hosted roundtable.

How collaboration became McDonald's golden rule

How collaboration became McDonald's golden rule

Collaboration is the foundation of strong communications practices. Prior to the Allison+Partners-hosted roundtable, McDonald's VP of US comms Ben Stringfellow and senior director of US marketing Julie Wenger spoke to PRWeek about their philosophies and strategies to ensure effective collaboration with all partners.

CDC Foundation CEO: Partnerships are the panacea for global health crises

CDC Foundation CEO: Partnerships are the panacea for global health crises

During his keynote prior to the Kyne-hosted panel discussion, CDC Foundation president and CEO Charles Stokes outlined how public-private healthcare partnerships have evolved and the lessons he has learned to make such unions work most effectively.

Healthcare Roundtable: The power of teamwork [Extended]

Healthcare Roundtable: The power of teamwork [Extended]

In an era of globalization and budget limits, no single entity can solve medical crises. Industry leaders gathered in New York City for this Kyne-hosted event that underscored communications' role in facilitating multi-stakeholder partnerships.

Healthcare Roundtable: The power of teamwork

Healthcare Roundtable: The power of teamwork

In an era of globalization and budget limits, no single entity can solve medical crises. Industry leaders gathered in New York City for this Kyne-hosted event that underscored communications' role in facilitating multi-stakeholder partnerships.

Home Roundtable: Hearts and minds [Extended]

Home Roundtable: Hearts and minds [Extended]

Myriad dedicated TV programs and social media channels have raised homeowners' expectations. Industry leaders gathered in New York City for this Spong-hosted roundtable to discuss how brands in the space are adapting to the savvier and emotionally invested consumer.

Wayfair's Whitman talks trends in the home space

Wayfair's Whitman talks trends in the home space

Personalizing the online-shopping experience in the home space, marketing to Millennials, and accounting for the unique emotional connection consumers have for all things related to their abodes were among the topics discussed as Sarah Dignan Whitman, VP at Wayfair Supply and AllModern, spoke with PRWeek prior to the Spong PR-hosted roundtable.

Home Roundtable: Hearts and minds

Home Roundtable: Hearts and minds

Myriad dedicated TV programs and social media channels have raised homeowners' expectations. Industry leaders gathered in New York City for this Spong-hosted roundtable to discuss how brands in the space are adapting to the savvier and emotionally invested consumer.

Indap: From Alibaba to NBA, comms acuity boosts value

Indap: From Alibaba to NBA, comms acuity boosts value

The role of communications in Alibaba's US IPO and CEOs whose messaging acumen has impacted their brands' value were among topics discussed as Financial Times Lex columnist Sujeet Indap spoke with Gideon Fidelzeid prior to the FTI Consulting-hosted Enterprise Value Roundtable.

Enterprise Value Roundtable: Gaining confidence [eBook]

Enterprise Value Roundtable: Gaining confidence [eBook]

The role communications plays in helping brands boost and protect their value on multiple levels is becoming increasingly evident and appreciated. Industry leaders joined Gideon Fidelzeid in New York City for this FTI Consulting-hosted roundtable to discuss how PR can impact market leadership, stock price, and other key business factors that allow various stakeholders to feel more assured.

Booz Allen's Foster: When it comes to measurement, listen and learn

Booz Allen's Foster: When it comes to measurement, listen and learn

The C-suite's expectations of PR pros, more effective ways for PR to leverage Big Data, and the continuing under-appreciation of listening on social channels were among topics tackled as Chris Foster, VP at Booz Allen Hamilton, spoke with PRWeek managing editor Gideon Fidelzeid prior to the BurrellesLuce-hosted roundtable.

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