But will the speech itself be a blockbuster or bust with viewers?
Rhodri Williams has been named VP of communications and public affairs for EMEA at AIG.
The Army generally spends about $200 million per year on marketing and advertising.
The firm's early game plan: "St. Louis has been, is, and always will be an NFL city by every measure."
White House releases new anti-campus sexual assault PSA; Twitter's mission statement panned; How one brand also tried to #BreakTheInternet.
Greenpeace activists took their battle against Shell's plans to drill in the Arctic to a new level this morning with a daring counter-advertising campaign as bemused commuters looked on.
Showing gratitude through action is a common theme across brands and organizations this Veterans Day as companies look to honor those who've served.
Stephanie Cutter, who helped to shape President Obama's message on the campaign trail, explains how the Republicans took back the Senate, how the Democrats can rebound, and how aspiring 2016 contenders - including one in particular - should shape their messages.
Republicans got the results they wanted in Tuesday's midterm elections, giving the party control of the Senate along with the House.
GOP routs Democrats in midterm elections; latest Rob Lowe-DirecTV ad not funny to all; GM offers gift cards as part of recall.
Tom Leigh has been named as chief financial officer at Bell Pottinger after leaving rival FTI Consulting this summer.
Election Day previewed; Levy on PR effects of Sapient deal; Verizon, AT&T track users with "supercookies," Sprint plans major layoffs.
Every PR pro and marketer can gain from President Obama's impending trip to China.
Recent departures from the regional comms team at new-generation taxi service Uber include EMEA head of comms Rachel Channing and EU head of policy Dominick Moxon-Tritsch, PRWeek understands.
SABMiller corporate affairs director Catherine May is to leave the global brewer following a shake-up in executive responsibilities that will see general counsel John Davidson take charge of communications.
Jim Moorhead was previously a partner in the Washington office of law firm Steptoe & Johnson.
New York officials said the city's first Ebola patient rode the A, 1, and L lines before testing positive for the virus.
Frank Mankiewicz, a press aide to Robert F. Kennedy and executive at Hill & Knowlton died on Thursday at age 90.
Big data and influence were some of the subjects under the microscope at the PR Council's Critical Issues Forum event in Manhattan on Thursday.
He made the wager before the Royals lost to the Giants in game one of the World Series on Tuesday night.
But are the many disparate efforts promoting the city's revitalization without a centralized communications hub actually hurting its chances?
From ISIS to Ebola abroad and Ferguson and immigration at home, there's no shortage of hot topics this election cycle. But one topic will trump all the rest, according to public affairs experts.
It might be tempting for business executives or celebrities to take advantage of the "right to be forgotten" ruling in Europe. But they risk the "Streisand effect" if they do so.
If confirmed to lead the VA, former P&G CEO Robert McDonald will have to focus on listening as much as leading, comms experts tell PRWeek.
Americans' news-consumption habits are changing quickly, and with them, so is the job of White House press secretary.
Emilie Aries, CEO and founder of Bossed Up, discusses how women can close gender gaps in leadership by having healthier, sustainable careers.
Celia Fischer, VP, strategic comms, America's Natural Gas Alliance, discusses how the group's Think About It effort has cut through the noise.
Avery Mann, VP of PR and comms, National Center for Missing & Exploited Children, on telling survivors' stories on their terms.
Erin Streeter, SVP, comms, National Association of Manufacturers, outlines the campaign to maintain intellectual property protections.
Arun Chaudhary, Revolution Messaging partner, talks about how Drunk Dial Congress was created and how it helped people vent their anger.
To help break through the silence and dispel the stigma that surrounds them, No More partnered with media giant Viacom to launch a new series of powerful No More PSAs.
The Keystone XL pipeline has been called the most studied pipeline project in history. It's also arguably the most popular.
While the American Red Cross is best known for blood collections and responding to disasters large and small, we are making a new push to save lives and reduce injuries by helping to prevent emergencies from occurring.
For Rainforest Trust's anniversary, the nonprofit wanted a new identity that would help raise its profile, attract new donors, and advance its mission.
Changing the attitudes and actions of the public requires patience and persistence, writes Secondary Materials and Recycled Textiles Association's Jackie King.