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Speechwriters sound off on Trump's inaugural address

Speechwriters sound off on Trump's inaugural address

PRWeek reached out to several agency executives who got their start writing speeches on the campaign trail to get their reaction to President Donald Trump's inaugural address. A selection of their responses follows.

Is Davos still relevant?

Is Davos still relevant?

Is a gathering of elites in the Swiss mountains still relevant in an age of fiery populism?

Brands and the inauguration: Who's in, who's out

Brands and the inauguration: Who's in, who's out

A swearing-in ceremony unlike any other has forced advertisers to make a tough decision.

Breakfast Briefing, 1.20.2017: Inauguration Day

Breakfast Briefing, 1.20.2017: Inauguration Day

Trying to predict a Trump presidency.

Burson-Marsteller names Helaine Klasky public affairs, crisis chair

Burson-Marsteller names Helaine Klasky public affairs, crisis chair

She is reporting to newly minted U.S. CEO Mike Fernandez in the role.

Trump tweets: 6 steps to surviving a 140-character crisis

Trump tweets: 6 steps to surviving a 140-character crisis

One thing's for sure: Donald Trump will be an unconventional commander-in-chief. It's time to update your crisis plan in response to a potential Twitter beef with the 45th president of the United States.

Sorrell: Davos 'bubble' failed to predict Trump victory

Sorrell: Davos 'bubble' failed to predict Trump victory

The WPP chief predicts Trump will be good for the U.S. economy.

Time to end the Trump myopia

Time to end the Trump myopia

PR pros are set for a busy few months as CEOs return from holiday asking their communications teams to prepare proactive plans to address what happens if they get "Trumped".

Burson-Marsteller appoints pollster Joel Benenson worldwide vice chair

Burson-Marsteller appoints pollster Joel Benenson worldwide vice chair

The chief strategist of Hillary Clinton's 2016 White House campaign will continue in his role leading Benenson Strategy Group.

Breakfast Briefing, 1.11.2017: Trump's press conference just got a lot more interesting

Breakfast Briefing, 1.11.2017: Trump's press conference just got a lot more interesting

The internet is buzzing about the salacious details in an intelligence briefing received by top government officials last week as Donald Trump prepares to hold his first press conference as president-elect on Wednesday.

Russian 'troll factories' forcing NATO to redefine its comms strategy

Russian 'troll factories' forcing NATO to redefine its comms strategy

NATO's top comms employee has told PRWeek UK that the organisation needs to get its cyber capabilities up to speed in the face of what she calls Russian "troll factories", which have hundreds of people at work creating online propaganda.

Rally brings on Shayna Englin as principal

Rally brings on Shayna Englin as principal

The former MD of North America at Change.org will also be a member of the firm's leadership team.

Breakfast Briefing, 1.5.2017: Obama's guest byline; China cracks down on NYT

Breakfast Briefing, 1.5.2017: Obama's guest byline; China cracks down on NYT

In the last days of his presidency, Barack Obama used a guest byline in the Harvard Law Review to explain his approach to criminal justice reform.

Panama Tourism Authority hires VML for range of marketing work

Panama Tourism Authority hires VML for range of marketing work

The country wants to boost the number of visitors from the U.S. and Canada.

Breakfast Briefing, 1.3.2017: CES begins; House GOP's ethics fail

Breakfast Briefing, 1.3.2017: CES begins; House GOP's ethics fail

The first work week of 2017 is getting underway, as is CES and the Republican-controlled Congress.

Analysis

Double duty: Can Sean Spicer pull off two prominent White House jobs at once?

Double duty: Can Sean Spicer pull off two prominent White House jobs at once?

Can Sean Spicer, incoming White House press secretary and communications director, handle both the podium and the playbook? Experts say it may not matter. Donald Trump is his own communicator-in-chief.

Campaigns must demonstrate value or be drained from the swamp

Campaigns must demonstrate value or be drained from the swamp

Federal departments will have to show the worth of their communications campaigns to keep their funding and staff during the Trump presidency.

The new game plan: Brands strategize how to take on fake news

The new game plan: Brands strategize how to take on fake news

Communicators don't expect the fake news phenomenon to dissipate anytime soon, so they are considering ways to respond to false articles posted with malicious intent.

The pursuit of post-election talent is on - and not  just in DC

The pursuit of post-election talent is on - and not just in DC

The end of the Obama administration and Hillary Clinton's presidential campaign could be a plus for agencies, at least in terms of the abundance of communications talent on the market.

Expecting the unexpected: How public affairs pros are bracing for a Trump presidency

Expecting the unexpected: How public affairs pros are bracing for a Trump presidency

"The way that policy has been made for a generation in Washington will be done," says one prominent DC-based agency leader.

DC Influencers

National Association of Manufacturers goes digital this election season

National Association of Manufacturers goes digital this election season

Jamie Hennigan VP of strategic communications at the National Association of Manufacturers on the NAM's digital campaign, #TruthOnTheTrail.

DC Influencer: Reinout Oussoren, Northern Power Systems

DC Influencer: Reinout Oussoren, Northern Power Systems

We're a small manufacturer and work primarily with lobbying firms or industry groups doing the lobbying. We provide a strong voice to industry associations such as the American Wind Energy Association and Distributed Wind Energy Association.

E-cigarette maker VMR's Seth Coblentz on why regulation is a drag

E-cigarette maker VMR's Seth Coblentz on why regulation is a drag

Alison Kanski talks to VMR's general counsel on regulation, international trade, and more.

What is a lobbyist? The McCormick Group's John Hesse says it's about communication

What is a lobbyist? The McCormick Group's John Hesse says it's about communication

John Hesse II, a consultant on law and government affairs at The McCormick Group, discusses lobbying and PR.

The communications goals and strategies of Black Lives Matter

The communications goals and strategies of Black Lives Matter

Shanelle Matthews, lead communications strategist for Black Lives Matter, tells Dipka Bhambhani about driving conversations from the 'hood to the White House.

Commentary

GLAAD stems bullying of LGBTQ youth on Spirit Day

GLAAD stems bullying of LGBTQ youth on Spirit Day

As a teen, I was the target of relentless bullying. Anti-gay slurs were lobbed at me daily, and I lived in constant fear of just being myself.

Why Connecticut's healthcare exchange is a national blueprint for success

Why Connecticut's healthcare exchange is a national blueprint for success

Health insurance marketplace Access Health CT's CEO, Jim Wadleigh, on making a health exchange work.

Galderma celebrates mother-daughter bond in aging-awareness campaign

Galderma celebrates mother-daughter bond in aging-awareness campaign

Galderma teamed up with Marina Maher Communications to ignite conversations about facial aging across generations.

Families affected by muscular dystrophy remind America to 'Live Unlimited'

Families affected by muscular dystrophy remind America to 'Live Unlimited'

Live Unlimited means daring to live beyond your perceived limitations and redefining what's possible, says Muscular Dystrophy Association goodwill ambassador Joe Akmakjian.

AT&T invests one million hours in bridging the mentoring gap

AT&T invests one million hours in bridging the mentoring gap

A mentoring gap affecting 16 million youth has a direct impact on AT&T's talent pipeline, and as a business with more than 250,000 employees, we know we can help.

White House education campaign says 'Better Make Room' for Gen Z

White House education campaign says 'Better Make Room' for Gen Z

"This generation speaks their own language. No one can speak it better than they can - so we let them do the talking."

Viacom campaigns to empower everyday storytellers and social movements

Viacom campaigns to empower everyday storytellers and social movements

Viacom VP of corporate social responsibility Ali Jannello Tuck says over the next few months, the brand will empower viewers to go out and tell their own stories and those of their communities

Show Up, Stand Out initiative engages parents and empowers youths to make a change

Show Up, Stand Out initiative engages parents and empowers youths to make a change

In its fourth year, the DC-based campaign has helped promote elementary school attendance, writes Alexandra Caceres

Sexual assault study spurs action by four major universities

Sexual assault study spurs action by four major universities

Laura Nichols looks at how some universities reacted after a study shed light on campus sexual assaults.

Peace Through Business helps women overcome the odds, boost employment

Peace Through Business helps women overcome the odds, boost employment

Founder and CEO of the Institute of the Economic Empowerment of Women Terry Neese on how the organization empowers women through business opportunities.

#BirthControlHelpedMe strikes a chord with GI, college grad, Girls' Lena Dunham

#BirthControlHelpedMe strikes a chord with GI, college grad, Girls' Lena Dunham

Inside the Planned Parenthood hashtag campaign to help dispel stigma around birth control.

How David Tovar came back from a personal brand disaster

How David Tovar came back from a personal brand disaster

The former Walmart comms VP on getting in front of a personal crisis and overcoming it. Plus, five reputation management must-dos.

Lobbyists hungry to take fast-food minimum-wage fight nationwide

Lobbyists hungry to take fast-food minimum-wage fight nationwide

Public affairs experts and advocates attribute several communications factors to the campaign's success and its overwhelming public support.

MADD: Talk early, talk often to kids about alcohol

MADD: Talk early, talk often to kids about alcohol

Campaign encourages early intervention by parents because kids weigh pros and cons of alcohol as early as age 8.

Steve Dowling: Power List 2015

Steve Dowling: Power List 2015

VP, communications, Apple