When it comes to marketing to the Baby Boomer generation, brands are missing the mark, according to Infleunt50, a marketing services firm launched by AARP. The firm, which has clients including Avis and UnitedHealthcare, contends marketers are targeting Millennials at the expense of consumers age 50 and older.
MPAA comms leader Kate Bedingfield has joined the vice president's office as communications director as speculation builds that he will mount a third bid for the White House.
Obama approval rating underwater again; More Ashley Madison data leaked; Recordings led to Jared Fogle's downfall; Soulcycle IPO; Salesforce.com and Twitter numbers in focus.
The agency's Edible specialty agency won a multimillion-dollar account from the state as it realigned its agency assignments.
The GOP has learned its lesson from 2012 on social media; not so much on immigration.
The North Atlantic Treaty Organization (NATO) has awarded Washington, D.C. public affairs and comms firm Agenda and global marketing and comms group Engine a five-year framework agreement covering various comms activities.
The organization invited celebrities around the world to "donate" their social media accounts to the effort for a day.
The Omnicom Group firm is working on outreach, planning, media consultation, and event execution, among other duties.
McDonald's UK's longstanding senior vice-president of corporate affairs, Nick Hindle, will step down on 4 September to pursue "the next big opportunity".
Japan's prime minister addresses country's role in World War II; More on Hillary Clinton's email server; Biden weighs White House run; Mixed reports on Gore's interest in getting into the race; AARP launches ad agency; Coca-Cola's key executive appointment.
Will anyone running for president in 2016 step up to be the "first Millennial president?" I'm not optimistic.
The FDA said the reality-show star didn't meet product-endorsement guidelines.
Jacob Zuma, the president of South Africa, has drawn anger with comments about last month's now notorious shooting of Cecil the Lion in neighbouring Zimbabwe - although some have questioned why this story is getting so much attention.
Leveton was previously CEO at Penn Schoen Berland, a role he took after Penn left the research firm in 2012.
Most of the candidates and all of the moderators had a good night by the numbers.
Winners: John Kasich and Fox News president Roger Ailes. Mixed reviews: Donald Trump and the moderators.
Republican debate recap; Schumer to oppose Iran deal; July jobs report due this morning; Jon Stewart signs off; MDC releases Q2 earnings weeks after Nadal resigns.
Quick analysis. A huge field. Donald Trump. These are a few reasons why tonight's Republican debate is best followed on two screens.
Prominent animal charities are taking different forms of action after the death of Cecil the lion at the hands of American dentist Walter Palmer.
A coalition of WPP agencies won the account earlier this summer.
Contrary to popular belief, Addyi is not the female Viagra. That's the message drug-maker Sprout must get across to doctors and patients in the coming weeks.
Uber was hailed as the winner after a fierce public affairs battle against New York City Mayor Bill de Blasio, who had moved to cap the number of vehicles it could operate in the city.
The acquisition of Blue Rubicon and StockWell by Teneo Holdings last week has sent shockwaves through the industry. The scale of the ambition is huge: to set up a global City and crisis shop to challenge stalwarts such as Finsbury and Brunswick, and become the market leaders in this field. PRWeek assesses the impact on the industry as well as what it says about the health of the mergers and acquisitions market for PR agencies in the UK and beyond.
More than 700 Britons are believed to have travelled to Syria and Iraq to join Islamic State, as the group employs ever more sophisticated methods to radicalise young people online. The Government is concerned that existing programmes to combat radicalisation are failing to provide a coherent alternative message to counter the extremists, and are allowing them the space to present themselves as successful.
Barack Obama. Hillary Clinton. George W. Bush. And now Mario Draghi. They've all had press conferences or public events interrupted. Here's how to stop that from taking place, and what to do if it happens.
Adam Eidinger, chairman of DC Cannabis Campaign, discusses the impact of the group's successful effort to get cannabis legalized in the capital.
The Real Cost takes a different approach to the dangers of tobacco use.
Katherine Hull Fliflet, VP, comms, Rape, Abuse & Incest National Network, details how digital has helped the group promote its message.
Janaye Ingram, executive director, National Action Network, discusses the group's Washington rally and plans to engage people about police reform.
Kathy Calvin, president and CEO, United Nations Foundation details how the organization leverages its skills to support the work of the UN.
Public affairs experts and advocates attribute several communications factors to the campaign's success and its overwhelming public support.
Campaign encourages early intervention by parents because kids weigh pros and cons of alcohol as early as age 8.
VP, communications, Apple
Millions of people participated in Light It Up Blue, an international, grassroots movement to raise awareness and drive action for the global autism community.
When pool-owning parents were asked about the risks of drowning to children, many seemed disconnected from the danger.