Doritos is tying a branded promotion to a presidential election for the first time this year. Jennifer Saenz, the company's North American SVP and CMO explains why.
The presidential race has shifted to the post-first-debate phase.
PRWeek asked a handful of PR pros for their thoughts on the first presidential debate between Hillary Clinton and Donald Trump.
Clinton vs. Trump, round one, two agency acquisitions, and a big automotive sector win for M Booth.
PRWeek asked PR pros what they will be watching for in Monday night's presidential debate. This is what they said.
What to watch for in the first debate between Donald Trump and Hillary Clinton.
Following President Barack Obama's lead, the Democratic nominee chatted with Zach Galifianakis in an interview that went live on Thursday morning.
Director Joss Whedon has gathered together the stars of his Marvel superhero films, along with other well-known faces, to implore U.S. voters to stop Donald Trump from becoming president.
Weber Shandwick's global corporate practice chair moderated a panel at the Concordia Summit on Monday on the diplomacy used to break the icy relationship between the U.S. and Cuba.
The New York Police Department's assistant commissioner for communication and public information walks PRWeek through its communications response to Saturday night's Chelsea bombing.
Peter Donald, the New York Police Department's assistant commissioner for communication and public information, talks about the steps his team has taken since Saturday night's explosion.
Confectionery giant Wrigley has issued a deft response to Donald Trump's son comparing refugees to poisoned Skittles, saying: "Skittles are candy. Refugees are people."
It's 2016, and birtherism still won't go away.
Two public affairs players team up as Bully Pulpit buys the Incite Agency.
SEC, the Italian PR firm that listed in London in July, has taken a 60 per cent stake in Newington Communications, the UK public affairs agency previously known as Bellenden.
The group reorganized its communications structure and prepared its rapid-response capabilities in preparation for a contentious campaign - yet it received more criticism than it bargained for.
As a slew of health insurers retreat from state exchanges, Affordable Care Act stakeholders face a communications challenge to reinforce the need for sustainable and preventive care in a system that should become less expensive as illnesses are better managed.
Reach out to undecided voters or focus on the base? Campaign veterans tell PRWeek what they expect from Hillary Clinton's acceptance speech.
Organizations including the Cleveland Clinic and the Rock & Roll Hall of Fame are taking advantage of an influx of influential visitors to tell their stories, and that of their host city, while trying to stay above the political fray.
The EU referendum did not go the way most in the UK PR industry hoped. So, as the resulting uncertainty rolls on, what now for public relations in the UK and Europe?
Jamie Hennigan VP of strategic communications at the National Association of Manufacturers on the NAM's digital campaign, #TruthOnTheTrail.
We're a small manufacturer and work primarily with lobbying firms or industry groups doing the lobbying. We provide a strong voice to industry associations such as the American Wind Energy Association and Distributed Wind Energy Association.
Alison Kanski talks to VMR's general counsel on regulation, international trade, and more.
John Hesse II, a consultant on law and government affairs at The McCormick Group, discusses lobbying and PR.
Shanelle Matthews, lead communications strategist for Black Lives Matter, tells Dipka Bhambhani about driving conversations from the 'hood to the White House.
As a teen, I was the target of relentless bullying. Anti-gay slurs were lobbed at me daily, and I lived in constant fear of just being myself.
Health insurance marketplace Access Health CT's CEO, Jim Wadleigh, on making a health exchange work.
Galderma teamed up with Marina Maher Communications to ignite conversations about facial aging across generations.
Live Unlimited means daring to live beyond your perceived limitations and redefining what's possible, says Muscular Dystrophy Association goodwill ambassador Joe Akmakjian.
A mentoring gap affecting 16 million youth has a direct impact on AT&T's talent pipeline, and as a business with more than 250,000 employees, we know we can help.
"This generation speaks their own language. No one can speak it better than they can - so we let them do the talking."
Viacom VP of corporate social responsibility Ali Jannello Tuck says over the next few months, the brand will empower viewers to go out and tell their own stories and those of their communities
In its fourth year, the DC-based campaign has helped promote elementary school attendance, writes Alexandra Caceres
Laura Nichols looks at how some universities reacted after a study shed light on campus sexual assaults.
Founder and CEO of the Institute of the Economic Empowerment of Women Terry Neese on how the organization empowers women through business opportunities.
Inside the Planned Parenthood hashtag campaign to help dispel stigma around birth control.
The former Walmart comms VP on getting in front of a personal crisis and overcoming it. Plus, five reputation management must-dos.
Public affairs experts and advocates attribute several communications factors to the campaign's success and its overwhelming public support.
Campaign encourages early intervention by parents because kids weigh pros and cons of alcohol as early as age 8.
VP, communications, Apple