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Watch: Why embrace a crazy election year? Frito-Lay's CMO explains

Watch: Why embrace a crazy election year? Frito-Lay's CMO explains

Doritos is tying a branded promotion to a presidential election for the first time this year. Jennifer Saenz, the company's North American SVP and CMO explains why.

Breakfast Briefing: The 6 stories PR pros need to know on Wednesday morning, 9.28.2016

Breakfast Briefing: The 6 stories PR pros need to know on Wednesday morning, 9.28.2016

The presidential race has shifted to the post-first-debate phase.

State of the debate: Communicators on Clinton v. Trump I

State of the debate: Communicators on Clinton v. Trump I

PRWeek asked a handful of PR pros for their thoughts on the first presidential debate between Hillary Clinton and Donald Trump.

Breakfast Briefing: The 6 stories PR pros need to know on Tuesday morning, 9.27.2016

Breakfast Briefing: The 6 stories PR pros need to know on Tuesday morning, 9.27.2016

Clinton vs. Trump, round one, two agency acquisitions, and a big automotive sector win for M Booth.

What these 5 communicators are looking for in the first debate

What these 5 communicators are looking for in the first debate

PRWeek asked PR pros what they will be watching for in Monday night's presidential debate. This is what they said.

Breakfast Briefing: The 5 stories PR pros need to know on Monday morning, 9.26.2016

Breakfast Briefing: The 5 stories PR pros need to know on Monday morning, 9.26.2016

What to watch for in the first debate between Donald Trump and Hillary Clinton.

Hillary Clinton looks for millennial voters 'Between Two Ferns'

Hillary Clinton looks for millennial voters 'Between Two Ferns'

Following President Barack Obama's lead, the Democratic nominee chatted with Zach Galifianakis in an interview that went live on Thursday morning.

Joss Whedon directs anti-Trump ad starring Hollywood stars

Joss Whedon directs anti-Trump ad starring Hollywood stars

Director Joss Whedon has gathered together the stars of his Marvel superhero films, along with other well-known faces, to implore U.S. voters to stop Donald Trump from becoming president.

Spring recalls 'surreal moment' when U.S., Cuba began to normalize relations

Spring recalls 'surreal moment' when U.S., Cuba began to normalize relations

Weber Shandwick's global corporate practice chair moderated a panel at the Concordia Summit on Monday on the diplomacy used to break the icy relationship between the U.S. and Cuba.

Breakfast Briefing: The 6 stories PR pros need to know on Tuesday morning, 9.20.2016

Breakfast Briefing: The 6 stories PR pros need to know on Tuesday morning, 9.20.2016

The New York Police Department's assistant commissioner for communication and public information walks PRWeek through its communications response to Saturday night's Chelsea bombing.

Inside the NYPD's comms response to the Chelsea bombing

Inside the NYPD's comms response to the Chelsea bombing

Peter Donald, the New York Police Department's assistant commissioner for communication and public information, talks about the steps his team has taken since Saturday night's explosion.

Is this Skittles statement the best corporate response to the Trump campaign yet?

Is this Skittles statement the best corporate response to the Trump campaign yet?

Confectionery giant Wrigley has issued a deft response to Donald Trump's son comparing refugees to poisoned Skittles, saying: "Skittles are candy. Refugees are people."

Breakfast Briefing: The 6 stories PR pros need to know on Friday morning, 9.16.2016

Breakfast Briefing: The 6 stories PR pros need to know on Friday morning, 9.16.2016

It's 2016, and birtherism still won't go away.

Breakfast Briefing: The 10 stories PR pros need to know on Thursday morning, 9.15.2016

Breakfast Briefing: The 10 stories PR pros need to know on Thursday morning, 9.15.2016

Two public affairs players team up as Bully Pulpit buys the Incite Agency.

Italian PR firm SEC takes majority stake in Newington Communications

Italian PR firm SEC takes majority stake in Newington Communications

SEC, the Italian PR firm that listed in London in July, has taken a 60 per cent stake in Newington Communications, the UK public affairs agency previously known as Bellenden.

Analysis

How the Clinton Foundation got ready for an election-year fight

How the Clinton Foundation got ready for an election-year fight

The group reorganized its communications structure and prepared its rapid-response capabilities in preparation for a contentious campaign - yet it received more criticism than it bargained for.

Health conversation required to stem Obamacare death spiral

Health conversation required to stem Obamacare death spiral

As a slew of health insurers retreat from state exchanges, Affordable Care Act stakeholders face a communications challenge to reinforce the need for sustainable and preventive care in a system that should become less expensive as illnesses are better managed.

Hillary Clinton's once-in-a-campaign chance to reset the narrative

Hillary Clinton's once-in-a-campaign chance to reset the narrative

Reach out to undecided voters or focus on the base? Campaign veterans tell PRWeek what they expect from Hillary Clinton's acceptance speech.

Communicating a comeback: Cleveland institutions bask in convention spotlight

Communicating a comeback: Cleveland institutions bask in convention spotlight

Organizations including the Cleveland Clinic and the Rock & Roll Hall of Fame are taking advantage of an influx of influential visitors to tell their stories, and that of their host city, while trying to stay above the political fray.

UK PR fears Brexit but public affairs eyes opportunities

UK PR fears Brexit but public affairs eyes opportunities

The EU referendum did not go the way most in the UK PR industry hoped. So, as the resulting uncertainty rolls on, what now for public relations in the UK and Europe?

DC Influencers

National Association of Manufacturers goes digital this election season

National Association of Manufacturers goes digital this election season

Jamie Hennigan VP of strategic communications at the National Association of Manufacturers on the NAM's digital campaign, #TruthOnTheTrail.

DC Influencer: Reinout Oussoren, Northern Power Systems

DC Influencer: Reinout Oussoren, Northern Power Systems

We're a small manufacturer and work primarily with lobbying firms or industry groups doing the lobbying. We provide a strong voice to industry associations such as the American Wind Energy Association and Distributed Wind Energy Association.

E-cigarette maker VMR's Seth Coblentz on why regulation is a drag

E-cigarette maker VMR's Seth Coblentz on why regulation is a drag

Alison Kanski talks to VMR's general counsel on regulation, international trade, and more.

What is a lobbyist? The McCormick Group's John Hesse says it's about communication

What is a lobbyist? The McCormick Group's John Hesse says it's about communication

John Hesse II, a consultant on law and government affairs at The McCormick Group, discusses lobbying and PR.

The communications goals and strategies of Black Lives Matter

The communications goals and strategies of Black Lives Matter

Shanelle Matthews, lead communications strategist for Black Lives Matter, tells Dipka Bhambhani about driving conversations from the 'hood to the White House.

Commentary

GLAAD stems bullying of LGBTQ youth on Spirit Day

GLAAD stems bullying of LGBTQ youth on Spirit Day

As a teen, I was the target of relentless bullying. Anti-gay slurs were lobbed at me daily, and I lived in constant fear of just being myself.

Why Connecticut's healthcare exchange is a national blueprint for success

Why Connecticut's healthcare exchange is a national blueprint for success

Health insurance marketplace Access Health CT's CEO, Jim Wadleigh, on making a health exchange work.

Galderma celebrates mother-daughter bond in aging-awareness campaign

Galderma celebrates mother-daughter bond in aging-awareness campaign

Galderma teamed up with Marina Maher Communications to ignite conversations about facial aging across generations.

Families affected by muscular dystrophy remind America to 'Live Unlimited'

Families affected by muscular dystrophy remind America to 'Live Unlimited'

Live Unlimited means daring to live beyond your perceived limitations and redefining what's possible, says Muscular Dystrophy Association goodwill ambassador Joe Akmakjian.

AT&T invests one million hours in bridging the mentoring gap

AT&T invests one million hours in bridging the mentoring gap

A mentoring gap affecting 16 million youth has a direct impact on AT&T's talent pipeline, and as a business with more than 250,000 employees, we know we can help.

White House education campaign says 'Better Make Room' for Gen Z

White House education campaign says 'Better Make Room' for Gen Z

"This generation speaks their own language. No one can speak it better than they can - so we let them do the talking."

Viacom campaigns to empower everyday storytellers and social movements

Viacom campaigns to empower everyday storytellers and social movements

Viacom VP of corporate social responsibility Ali Jannello Tuck says over the next few months, the brand will empower viewers to go out and tell their own stories and those of their communities

Show Up, Stand Out initiative engages parents and empowers youths to make a change

Show Up, Stand Out initiative engages parents and empowers youths to make a change

In its fourth year, the DC-based campaign has helped promote elementary school attendance, writes Alexandra Caceres

Sexual assault study spurs action by four major universities

Sexual assault study spurs action by four major universities

Laura Nichols looks at how some universities reacted after a study shed light on campus sexual assaults.

Peace Through Business helps women overcome the odds, boost employment

Peace Through Business helps women overcome the odds, boost employment

Founder and CEO of the Institute of the Economic Empowerment of Women Terry Neese on how the organization empowers women through business opportunities.

#BirthControlHelpedMe strikes a chord with GI, college grad, Girls' Lena Dunham

#BirthControlHelpedMe strikes a chord with GI, college grad, Girls' Lena Dunham

Inside the Planned Parenthood hashtag campaign to help dispel stigma around birth control.

How David Tovar came back from a personal brand disaster

How David Tovar came back from a personal brand disaster

The former Walmart comms VP on getting in front of a personal crisis and overcoming it. Plus, five reputation management must-dos.

Lobbyists hungry to take fast-food minimum-wage fight nationwide

Lobbyists hungry to take fast-food minimum-wage fight nationwide

Public affairs experts and advocates attribute several communications factors to the campaign's success and its overwhelming public support.

MADD: Talk early, talk often to kids about alcohol

MADD: Talk early, talk often to kids about alcohol

Campaign encourages early intervention by parents because kids weigh pros and cons of alcohol as early as age 8.

Steve Dowling: Power List 2015

Steve Dowling: Power List 2015

VP, communications, Apple