Latest Public Affairs News

Infographic: What marketers are getting wrong about Baby Boomers

Infographic: What marketers are getting wrong about Baby Boomers

When it comes to marketing to the Baby Boomer generation, brands are missing the mark, according to Infleunt50, a marketing services firm launched by AARP. The firm, which has clients including Avis and UnitedHealthcare, contends marketers are targeting Millennials at the expense of consumers age 50 and older.

Biden names Bedingfield comms director amid 2016 talk

Biden names Bedingfield comms director amid 2016 talk

MPAA comms leader Kate Bedingfield has joined the vice president's office as communications director as speculation builds that he will mount a third bid for the White House.

The 6 stories PR pros need to know on Friday morning, 8.21.2015

The 6 stories PR pros need to know on Friday morning, 8.21.2015

Obama approval rating underwater again; More Ashley Madison data leaked; Recordings led to Jared Fogle's downfall; Soulcycle IPO; Salesforce.com and Twitter numbers in focus.

Florida Citrus shifts marcomms work to Edelman food and beverage specialty

Florida Citrus shifts marcomms work to Edelman food and beverage specialty

The agency's Edible specialty agency won a multimillion-dollar account from the state as it realigned its agency assignments.

Social media and immigration comms are the 2016 trends to watch

Social media and immigration comms are the 2016 trends to watch

The GOP has learned its lesson from 2012 on social media; not so much on immigration.

NATO signs five-year comms services agreement with Agenda and Engine

NATO signs five-year comms services agreement with Agenda and Engine

The North Atlantic Treaty Organization (NATO) has awarded Washington, D.C. public affairs and comms firm Agenda and global marketing and comms group Engine a five-year framework agreement covering various comms activities.

UN, Ogilvy firms pitch World Humanitarian Day to Millennials

UN, Ogilvy firms pitch World Humanitarian Day to Millennials

The organization invited celebrities around the world to "donate" their social media accounts to the effort for a day.

Ketchum lends Library of Congress a hand with National Book Festival

Ketchum lends Library of Congress a hand with National Book Festival

The Omnicom Group firm is working on outreach, planning, media consultation, and event execution, among other duties.

McDonald's UK corporate affairs chief Nick Hindle steps down

McDonald's UK corporate affairs chief Nick Hindle steps down

McDonald's UK's longstanding senior vice-president of corporate affairs, Nick Hindle, will step down on 4 September to pursue "the next big opportunity".

The 5 stories PR pros need to know on Friday morning, 8.14.2015

The 5 stories PR pros need to know on Friday morning, 8.14.2015

Japan's prime minister addresses country's role in World War II; More on Hillary Clinton's email server; Biden weighs White House run; Mixed reports on Gore's interest in getting into the race; AARP launches ad agency; Coca-Cola's key executive appointment.

Candidates are trying for the Millennial vote. They should try harder

Candidates are trying for the Millennial vote. They should try harder

Will anyone running for president in 2016 step up to be the "first Millennial president?" I'm not optimistic.

Bad ad watchdog slams Kim Kardashian's social media post

Bad ad watchdog slams Kim Kardashian's social media post

The FDA said the reality-show star didn't meet product-endorsement guidelines.

South African president in hot water over Cecil the Lion 'incident' remark

South African president in hot water over Cecil the Lion 'incident' remark

Jacob Zuma, the president of South Africa, has drawn anger with comments about last month's now notorious shooting of Cecil the Lion in neighbouring Zimbabwe - although some have questioned why this story is getting so much attention.

Jay Leveton joins Mark Penn's Stagwell Group

Jay Leveton joins Mark Penn's Stagwell Group

Leveton was previously CEO at Penn Schoen Berland, a role he took after Penn left the research firm in 2012.

How Americans reacted to the GOP primary debate in five pictures

How Americans reacted to the GOP primary debate in five pictures

Most of the candidates and all of the moderators had a good night by the numbers.

6 DC communicators pick winners, losers, and top moments from the GOP debate

6 DC communicators pick winners, losers, and top moments from the GOP debate

Winners: John Kasich and Fox News president Roger Ailes. Mixed reviews: Donald Trump and the moderators.

The 5 stories PR pros need to know on Friday morning, 8.7.2015

The 5 stories PR pros need to know on Friday morning, 8.7.2015

Republican debate recap; Schumer to oppose Iran deal; July jobs report due this morning; Jon Stewart signs off; MDC releases Q2 earnings weeks after Nadal resigns.

Come for the debate, stay for the Twitter analysis

Come for the debate, stay for the Twitter analysis

Quick analysis. A huge field. Donald Trump. These are a few reasons why tonight's Republican debate is best followed on two screens.

PETA, IFAW and WWF take different approaches to comms after Cecil the lion killing

PETA, IFAW and WWF take different approaches to comms after Cecil the lion killing

Prominent animal charities are taking different forms of action after the death of Cecil the lion at the hands of American dentist Walter Palmer.

WPP, Ogilvy PR prep for wave of journalists at second Suez Canal opening

WPP, Ogilvy PR prep for wave of journalists at second Suez Canal opening

A coalition of WPP agencies won the account earlier this summer.

Analysis

Experts: Sprout needs to show Addyi is not Viagra for women

Experts: Sprout needs to show Addyi is not Viagra for women

Contrary to popular belief, Addyi is not the female Viagra. That's the message drug-maker Sprout must get across to doctors and patients in the coming weeks.

How Uber drove circles around New York City's mayor

How Uber drove circles around New York City's mayor

Uber was hailed as the winner after a fierce public affairs battle against New York City Mayor Bill de Blasio, who had moved to cap the number of vehicles it could operate in the city.

Teneo: The ambition is global

Teneo: The ambition is global

The acquisition of Blue Rubicon and StockWell by Teneo Holdings last week has sent shockwaves through the industry. The scale of the ambition is huge: to set up a global City and crisis shop to challenge stalwarts such as Finsbury and Brunswick, and become the market leaders in this field. PRWeek assesses the impact on the industry as well as what it says about the health of the mergers and acquisitions market for PR agencies in the UK and beyond.

How do you undermine the Islamic State brand?

How do you undermine the Islamic State brand?

More than 700 Britons are believed to have travelled to Syria and Iraq to join Islamic State, as the group employs ever more sophisticated methods to radicalise young people online. The Government is concerned that existing programmes to combat radicalisation are failing to provide a coherent alternative message to counter the extremists, and are allowing them the space to present themselves as successful.

How to dodge a confetti attack, and other tips for hosting a safe press conference

How to dodge a confetti attack, and other tips for hosting a safe press conference

Barack Obama. Hillary Clinton. George W. Bush. And now Mario Draghi. They've all had press conferences or public events interrupted. Here's how to stop that from taking place, and what to do if it happens.

DC Influencers

DC Cannabis Campaign leverages social high to spark action

DC Cannabis Campaign leverages social high to spark action

Adam Eidinger, chairman of DC Cannabis Campaign, discusses the impact of the group's successful effort to get cannabis legalized in the capital.

Campaign urges know-it-all teens to think about The Real Cost of using tobacco

Campaign urges know-it-all teens to think about The Real Cost of using tobacco

The Real Cost takes a different approach to the dangers of tobacco use.

Fliflet: How digital outreach is raising sexual violence awareness

Fliflet: How digital outreach is raising sexual violence awareness

Katherine Hull Fliflet, VP, comms, Rape, Abuse & Incest National Network, details how digital has helped the group promote its message.

National Action Network rallies people around police reform

National Action Network rallies people around police reform

Janaye Ingram, executive director, National Action Network, discusses the group's Washington rally and plans to engage people about police reform.

United Nations Foundation CEO: Telling the UN's story to a global audience

United Nations Foundation CEO: Telling the UN's story to a global audience

Kathy Calvin, president and CEO, United Nations Foundation details how the organization leverages its skills to support the work of the UN.

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Public Affairs Commentary

Lobbyists hungry to take fast-food minimum-wage fight nationwide

Lobbyists hungry to take fast-food minimum-wage fight nationwide

Public affairs experts and advocates attribute several communications factors to the campaign's success and its overwhelming public support.

MADD: Talk early, talk often to kids about alcohol

MADD: Talk early, talk often to kids about alcohol

Campaign encourages early intervention by parents because kids weigh pros and cons of alcohol as early as age 8.

Steve Dowling: Power List 2015

Steve Dowling: Power List 2015

VP, communications, Apple

Autism advocacy group keeps issue in the spotlight after lighting it up blue

Autism advocacy group keeps issue in the spotlight after lighting it up blue

Millions of people participated in Light It Up Blue, an international, grassroots movement to raise awareness and drive action for the global autism community.

Wolfson: How safety initiative educated parents about dangers to children in pools

Wolfson: How safety initiative educated parents about dangers to children in pools

When pool-owning parents were asked about the risks of drowning to children, many seemed disconnected from the danger.