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Illinois looks for agency partner for summer food service program

Illinois looks for agency partner for summer food service program

The state's Board of Education is searching for an agency to work on a multifaceted outreach program.

Amid Super Bowl 50, NFL faces its biggest fight: Making the game safe

Amid Super Bowl 50, NFL faces its biggest fight: Making the game safe

On the eve of a Super Bowl likely to attract record ratings, the NFL is facing a critical long-term issue in player concussions. Improved communications can't solve the problem by itself, but it could give the league a good place to start.

The 7 stories PR pros need to know on Friday, 2.5.2016

The 7 stories PR pros need to know on Friday, 2.5.2016

Clinton, Sanders spar over Wall Street; January jobs number due; Google takes on extremists; NFL plans anti-domestic-violence ad for Super Bowl 50; LinkedIn shares plummet; Shkreli's lawyer criticizes client's tweeting.

Does lobbying involve social media activity? New York regulators are looking into it

Does lobbying involve social media activity? New York regulators are looking into it

Following last week's decision to require communications consultants who work with politicians to register as lobbyists, the state's Joint Commission on Public Ethics is looking into the role social media plays.

The 7 stories PR pros need to know on Thursday, 2.4.2016

The 7 stories PR pros need to know on Thursday, 2.4.2016

Happening Thursday: Clinton and Sanders debate; McGraw Hill plans rebranding; Martin Shkreli on Capitol Hill; Nonprofits team up for #WorldCancerDay; Facebook celebrates Friends Day.

New York City asks for mom bloggers' help fighting Zika virus

New York City asks for mom bloggers' help fighting Zika virus

The Health Department recommended pregnant women, or women who are planning to become pregnant, consider delaying travel to affected regions.

The 7 stories PR pros need to know on Wednesday morning, 2.3.2016

The 7 stories PR pros need to know on Wednesday morning, 2.3.2016

Obama to visit Baltimore mosque; Clinton, Sanders set for New Hampshire town hall; Testimony set on Flint water crisis; Intel's diversity report; Amazon plans physical expansion; Poor fourth-quarter results from Yahoo, Chipotle.

Pitching the end of the world: The comms challenges behind promoting the Doomsday Clock

Pitching the end of the world: The comms challenges behind promoting the Doomsday Clock

Despite the nuclear deal with Iran and the Paris climate accords, the world hasn't staved off disaster. How Hastings Group pitched that morbid story to members of the media.

The 7 stories PR pros need to know on Tuesday morning, 2.2.2016

The 7 stories PR pros need to know on Tuesday morning, 2.2.2016

Iowa results; Rubio grabs momentum heading to New Hampshire; What analysts want to hear from Marissa Mayer; Oscars add a touch of diversity; Google surpasses Apple as world's most valuable company; Delta apologizes for flight attendant fight.

PRSA slams New York State lobbying rule changes

PRSA slams New York State lobbying rule changes

The PR Council and civil liberties and media groups have also come out against the guidance.

Golin takes a brand marketing look at the 2016 candidates

Golin takes a brand marketing look at the 2016 candidates

The company eschewed the horse race polling generally used in politics to evaluate candidates and instead looked at the attributes their constituents want in a leader.

The 8 stories PR pros need to know on Monday morning, 2.1.2016

The 8 stories PR pros need to know on Monday morning, 2.1.2016

The New Influencers; Down to the wire in Iowa; Super Bowl media day; Alphabet earnings; Black History Month begins; CDC could declare Chipotle E. coli crisis over; Amtrak to release May 2015 crash data.

Redefining PR as lobbying should be a nonstarter in New York

Redefining PR as lobbying should be a nonstarter in New York

The state's Joint Ethics Commission passed a measure that would redefine PR pros as lobbyists this week. It might be well intentioned, but it's unrealistic and unenforceable.

The 9 stories PR pros need to know on Friday morning, 1.29.2016

The 9 stories PR pros need to know on Friday morning, 1.29.2016

The Trump-less GOP debate; Politico shakeup; Takata says CEO is staying; Xerox plans to split in two; Jack Dorsey tries to inspire employees.

#StopHateDumpTrump: Grassroots movement  aims to hold media accountable

#StopHateDumpTrump: Grassroots movement aims to hold media accountable

A group of volunteer advocates is using celebrity support to help the initiative gain steam.

Analysis

Davos 2016 takeaways for communicators: Issues of gender, income inequality

Davos 2016 takeaways for communicators: Issues of gender, income inequality

Income inequality and gender imbalance are underlying issues in nearly every topic discussed at the World Economic Forum in Davos.

San Diego, Oakland must step up comms game to keep NFL teams

San Diego, Oakland must step up comms game to keep NFL teams

The St. Louis Rams are now the Los Angeles Rams. San Diego and Oakland will have to talk more actively with the public about the value of an NFL franchise to avoid the same fate, say comms experts.

No doom and gloom from marketers on latest FTC native advertising standards

No doom and gloom from marketers on latest FTC native advertising standards

Do marketers hate the FTC's new regulations on native advertising? To the contrary, many say it will lead to better quality.

From Copenhagen to Paris: How the comms of climate change have shifted

From Copenhagen to Paris: How the comms of climate change have shifted

As world leaders prepare to gather in Paris on Monday for the crucial Climate Change Conference - in a city under a state of emergency following the terrorist attacks - PRWeek looks at how the comms of climate change have shifted since the disastrous Copenhagen summit six years ago and why walking the tightrope of language between misery and complacency is vital to tackling the issue.

Why veterans who want to get into PR face an obstacle course

Why veterans who want to get into PR face an obstacle course

Negative stereotypes play a role, and often companies - and veterans themselves -- don't realize what they have to offer.

DC Influencers

Aluminum Association puts the spotlight on its feature metal

Aluminum Association puts the spotlight on its feature metal

Joe Quinn, VP, public affairs, the Aluminum Association, describes how he is putting the pedal to the metal's unique positioning.

From the front lines of a $1.8 trillion national budget deal

From the front lines of a $1.8 trillion national budget deal

Steve Ellis, VP of Taxpayers for Common Sense, talks about his work on the budget deal - the good, the bad, and the ridiculous

NFL Players Association highlights the good in the game

NFL Players Association highlights the good in the game

George Atallah, NFLPA assistant executive director, external affairs, discusses the group's goals and strategies.

How NASA brings excitement about outer space to social space

How NASA brings excitement about outer space to social space

Jason Townsend, NASA's deputy social manager, explains how the agency builds buzz around science and discovery on social media.

The GOP's new approach to communication, campaigning

The GOP's new approach to communication, campaigning

Sean Spicer, chief strategist and comms director, RNC, discusses the party's increased focus on digital tactics

Commentary

White House education campaign says 'Better Make Room' for Gen Z

White House education campaign says 'Better Make Room' for Gen Z

"This generation speaks their own language. No one can speak it better than they can - so we let them do the talking."

Viacom campaigns to empower everyday storytellers and social movements

Viacom campaigns to empower everyday storytellers and social movements

Viacom VP of corporate social responsibility Ali Jannello Tuck says over the next few months, the brand will empower viewers to go out and tell their own stories and those of their communities

Show Up, Stand Out initiative engages parents and empowers youths to make a change

Show Up, Stand Out initiative engages parents and empowers youths to make a change

In its fourth year, the DC-based campaign has helped promote elementary school attendance, writes Alexandra Caceres

Sexual assault study spurs action by four major universities

Sexual assault study spurs action by four major universities

Laura Nichols looks at how some universities reacted after a study shed light on campus sexual assaults.

Peace Through Business helps women overcome the odds, boost employment

Peace Through Business helps women overcome the odds, boost employment

Founder and CEO of the Institute of the Economic Empowerment of Women Terry Neese on how the organization empowers women through business opportunities.

#BirthControlHelpedMe strikes a chord with GI, college grad, Girls' Lena Dunham

#BirthControlHelpedMe strikes a chord with GI, college grad, Girls' Lena Dunham

Inside the Planned Parenthood hashtag campaign to help dispel stigma around birth control.

How David Tovar came back from a personal brand disaster

How David Tovar came back from a personal brand disaster

The former Walmart comms VP on getting in front of a personal crisis and overcoming it. Plus, five reputation management must-dos.

Lobbyists hungry to take fast-food minimum-wage fight nationwide

Lobbyists hungry to take fast-food minimum-wage fight nationwide

Public affairs experts and advocates attribute several communications factors to the campaign's success and its overwhelming public support.

MADD: Talk early, talk often to kids about alcohol

MADD: Talk early, talk often to kids about alcohol

Campaign encourages early intervention by parents because kids weigh pros and cons of alcohol as early as age 8.

Steve Dowling: Power List 2015

Steve Dowling: Power List 2015

VP, communications, Apple

Autism advocacy group keeps issue in the spotlight after lighting it up blue

Autism advocacy group keeps issue in the spotlight after lighting it up blue

Millions of people participated in Light It Up Blue, an international, grassroots movement to raise awareness and drive action for the global autism community.

Wolfson: How safety initiative educated parents about dangers to children in pools

Wolfson: How safety initiative educated parents about dangers to children in pools

When pool-owning parents were asked about the risks of drowning to children, many seemed disconnected from the danger.

How star power helped feed New Yorkers over the holidays

How star power helped feed New Yorkers over the holidays

Food Bank For New York City needed a strong call to action to provide 1.5 million struggling New Yorkers with emergency food and services during the holiday season.

Love is a Gift celebrates those who matter most

Love is a Gift celebrates those who matter most

#LoveIsAGift allowed us to give back and celebrate the work Easter Seals does in providing help, support services, and hope to children and adults living with disabilities, their caregivers, and veterans.

McGruff hasn't lost his bite in keeping crime prevention top of mind

McGruff hasn't lost his bite in keeping crime prevention top of mind

After 30 years, we're still finding fresh ways to share the information people need to make the right personal safety choices.