SPEAKERS:

KEYNOTE: Justin Skala, president, North America and global sustainability, Colgate-Palmolive Company

Justin Skala is President, North America for the Colgate-Palmolive Company.  He also has Global responsibility for the corporation’s Sustainability strategies and initiatives.

 Justin joined Colgate in the Global Marketing Development Program in 1982 in New York. He has held numerous positions of increasing responsibility in marketing, sales and general management over the subsequent years including assignments with Colgate in France, UK, Thailand, Canada and the US.  He joined the Hill’s Pet Nutrition division in 1994 as International Marketing Director and in 1995 was promoted to General Manager, Hill’s UK/Ireland.  In 1997, Justin became Vice President, Customer Development for Hill’s Europe and in 2000 was promoted to Vice President/General Manager for Hill’s Europe.

In 2005 Justin became President, Hill’s North America, where the business grew double-digit in net sales and recorded notable market share gains.  He also led Hill’s International, 2003-2005, to record levels of sales and profits with a strong, centrally driven organization focused on growing the important businesses in Europe, Japan and the emerging markets.

In 2007, Justin became President of Colgate’s Greater Asia Division based in Hong Kong where sales, profits and cash generation reached new high levels in a challenging economic and competitive environment. He was elected a Corporate Officer in 2008. Justin and his family returned to New York in 2010 to assume the role of President of the Latin America division.

As President of Latin America sales, profits and market shares across the region reached new high levels in an intensely competitive macro environment. The division was responsible for a number of global innovations and numerous Best Practices across the commercial and supply chain enterprise.

Justin holds a BA degree from Northwestern University and the Institut d’Etudes Politiques in Paris and an MBA from Harvard Business School. He sits on the Board of Directors for the YMCA of Greater New York City and the Northwestern University Regional Alumni Council. He spends his free time running, reading, traveling and enjoying his family.


KEYNOTE: Stanley M. Bergman , chairman of the board and CEO,  Henry Schein  

Since 1989, Stanley M. Bergman has been Chairman of the Board and CEO of Henry Schein, Inc., a Fortune 500® company and the world’s largest provider of health care products and services to office-based dental, animal health and medical practitioners, with more than 16,000 Team Schein Members and operations or affiliates in 26 countries.  The Company’s 2013 sales reached a record $9.6 billion. Henry Schein is ranked #1 in its industry on Fortune’s 2014 World’s Most Admired Companies List, and #1 in each of the list’s nine categories of corporate success. Henry Schein has been a Fortune World’s Most Admired company for 13 consecutive years.

Mr. Bergman serves as a board member or advisor for numerous institutions including New York University College of Dentistry; the University of Pennsylvania School of Dental Medicine; the Columbia University Medical Center; Hebrew University; Tel Aviv University; the University of Witwatersrand Fund; World Economic Forum's Health Care Governors; the Forsyth Institute; the Business Council for International Understanding; and the Metropolitan Opera. Mr. Bergman is an honorary member of the American Dental Association and the Alpha Omega Dental Fraternity. His awards include being the recipient of the Ellis Island Medal of Honor; the CR Magazine Corporate Responsibility Lifetime Achievement Award; a Doctor of Humane Letters from A.T. Still University's Arizona School of Dentistry and Oral Health; and Honorary Fellowship of King’s College London.

Stan and Marion Bergman and their family are active supporters of organizations fostering the arts, higher education, cultural diversity and grassroots health care and sustainable entrepreneurial economic development initiatives in the United States, Africa and other developing regions of the world.

Mr. Bergman is a graduate of the University of Witwatersrand in South Africa, and is a South African Charted Accountant and a NYS Certified Public Accountant (CPA).


 Marjorie Schussel, corporate marketing director, Toyota

Marjorie Schussel is corporate marketing director for Toyota Motor North America, Inc.(TMA). She oversees the company’s U.S. corporate marketing efforts and has been instrumental in developing integrated initiatives that tell the Toyota story and engage key audiences in unique and innovative ways. Under her leadership, Toyota has launched numerous award-winning advertising campaigns that enhance the company’s corporate reputation.  

Schussel, who joined Toyota in 1993, has also had responsibility for national and local corporate philanthropy, including the Toyota U.S.A. Foundation. Prior to Toyota, she led sports marketing sponsorships, events and advertising programs for Rolex Watch U.S.A. Inc.

In 2005, she was recipient of the Advertising Working Mother of the Year Award, presented by Advertising Women of New York and Working Mother Magazine.

Schussel received her bachelor’s degree from The George Washington University in Washington, D.C.  She currently resides in Tenafly, New Jersey with her husband and their two children.


KEYNOTE: Neal Shapiro, president and CEO, WNET

Neal Shapiro is an award-winning producer and media executive with a 25-year career spanning print, broadcast, cable and online media. As CEO of WNET, he oversees the operations of THIRTEEN, WLIW21 and NJTV, reaching an audience of more than 5 million monthly.

WNET produces such acclaimed PBS series as Great Performances , American Masters , Nature , and the recently launched PBS NewsHour Weekend , and a range of documentaries, children’s programs, and local news and cultural offerings available on air and online.

NBC News: Before joining WNET in 2007, Shapiro was President of NBC News, leading its top-rated news programs, including Today, NBC Nightly News and Meet the Press, as well as Dateline NBC .  Shapiro was executive producer of Dateline NBC from 1993 to 2001, which became a cornerstone of NBC’s primetime programming and the first primetime multi-night newsmagazine.

ABC News:   Before working at NBC, Shapiro spent 13 years at ABC News, where he was a writer and producer for PrimeTime Live and World News Tonight . He served as broadcast producer of PrimeTime Live , where he wrote and produced over 30 stories, including breaking news, profiles, and investigative reports. 

Shapiro has won numerous awards, including 32 Emmys, 31 Edward R. Murrow Awards and 3 Columbia DuPont awards.  

He serves on the Boards of Tufts University, Gannett Company, the Investigative News Network (INN) and the International Academy of Television Arts and Sciences.


KEYNOTE: David Simnick, CEO and co-founder, SoapBox

David Simnick is CEO and co-founder of SoapBox, a for-purpose company with a strong social mission at its core. SoapBox empowers its consumers to make the world a better place through simple, everyday purchases. SoapBox products provide soap, water development, and vitamins for children all over the world and are sold at Target, Whole Foods, Harris Teeter, The Fresh Market, Giant Eagle, and thousands of other stores across the country.

As an Eagle Scout, David’s dream was to found for-profit companies with a social mission at their core. Since then, he has worked as either an intern or consultant to USAID, the US Army, Michelle Rhee, the US Senate, and was a Teach for America educator in Northern Philadelphia.


KEYNOTE: Gary Sheffer, vice president, communications and public affairs, General Electric Company 

Sheffer oversees external and internal communications and provides strategic communications advice to GE executives on issues related to culture, reputation and strategy. He also works with external groups and individuals to foster understanding of GE policies and businesses.

Sheffer joined GE in 1999 after 17 years in journalism and government communications, including serving as a press aide to two New York governors.  Before working in government, Sheffer was a reporter and editor at several newspapers winning several awards for his reporting.

Sheffer is chairman of the board of the Arthur W. Page Society, a membership organization for senior public relations and corporate communications executives. He also serves on the board of the Institute for Public Relations and is a member of the boards of the GE Foundation and the GE-Reagan Scholarship Program.

He earned a bachelor's of arts degree in English from Siena College in Loudonville, New York.


KEYNOTE: Mike Fernandez, corporate vice president, corporate affairs, Cargill

Mike Fernandez has served as the chief communications officer for five large U.S. based companies and been one of the leading voices for transparent communications in the PR industry.  Today he is a Corporate Vice President at Cargill overseeing communications, brand and marketing, government relations and corporate social responsibility for one of the largest companies in the global food industry.  Having spent the early part of his career in government and politics with a passion for environmental sustainability, Mike and his team have worked closely with Cargill customers, NGOs and public policy makers to drive shared understanding and belief on key issues in ways that prompt many to think that the role of public relations is changing in important ways.


Reidar Gjærum, senior vice president, corporate communication, Statoi l ASA

Reidar Gjærum is SVP Corporate Communication and holds group responsibility including media relations, internal communication, public affairs and brand communication on a global basis. Gjærum is advising the group’s Board, CEO and the Corporate Executive Committee on strategic and operational communication and reputation issues.

Gjærum has held his position with Statoil since 2005. Prior to joining Statoil, Gjærum has earned a long career in communication, holding a number of positions with companies and organisations like Norwegian telecom-incumbent Telenor, the Confederation of Norwegian Enterprises and the Conservative Party. 

Statoil is a technology focused upstream Oil and Gas Company listed on New York and Oslo Stock Exchanges. The group’s total production is close to 2 million barrels of oil equivalents pr. day, with around two thirds coming from the Norwegian Continental Shelf. For the remaining global operations Angola, Azerbajdsjan, Brazil, Nigeria and USA represents the core producing areas. In the USA, Statoil has substantial operations offshore in the Gulf of Mexico and onshore in the Bakken, Eagleford and Marcellus shale basins.


Anastasia Khoo, marketing director, Human Rights Campaign

Anastasia Khoo is the Marketing Director for the Human Rights Campaign. In this capacity, Khoo has overseen consistently innovative organizational marketing strategies--driving forward HRC's work in the areas of digital media, advertising and public relations.

Nowhere has this leadership been more notable than in the record-breaking "red equal sign" campaign in 2013. As historic marriage equality cases reached the United States Supreme Court, Khoo developed a strategic campaign to give HRC supporters an opportunity to show their support for marriage and be a part of history by changing their Facebook profile picture to a red-and-pink version of the HRC logo. In just a few short days, as many as 10 million people used the image on social media--including celebrities, major corporations and leading politicians. The logo was named 2013's "Symbol of the Year" and Facebook declared the campaign the most successful viral effort in the site's history.

Khoo is a widely-sought commentator on marketing and digital media issues giving interviews in a wide variety of publications including The New Yorker, Washington Post, Stanford Social Innovation Review and Marketing Power. She’s given celebrated presentations at conferences like The Guardian’s Activate London Summit, Mashable Social Good and SXSW. And she continues to volunteer her time to share what she’s learned with other socially-minded nonprofits and brands.

Her work has garnered top honors including Mashable's "Best Social Media Campaign", PR Week's Best Digital Campaign, SXSW "Best Digital Campaign", "Best Social Media Campaign" and the highly-coveted "Best in Show." Khoo was also named "Digital Innovator of the Year."

Prior to joining HRC, Khoo spent six years in the environmental movement with Greenpeace developing its communications and brand strategy as well as collaborating on a variety of high-profile corporate and grassroots campaigns. She has a bachelor's degree from Dickinson College.


Michael Graham, senior vice president of government and public affairs, American Dental Association

Mike Graham has fought on Capitol Hill for issues important to organized dentistry for over 20 years -- serving in various positions in the American Dental Association’s (ADA) Washington Office.  Currently, he is the ADA’s Senior Vice President of Government and Public Affairs, representing over 158,000 ADA dentist members.

In total he has nearly 35 years of government affairs experience in the Federal and state legislative arenas. He has represented two other Associations; served as a gubernatorial appointee for two Maryland governors; worked for a U.S. Senator from Maryland; a Maryland Congressman; and a Maryland state representative. Mike has a Masters Degree in Public Policy from the University of Maryland Baltimore County, and a B.A. from The Catholic University of America.  Mike retired as a Commander in the United States Navy, following his service in Iraq.


Kris Balderston, general manager, Washington office, FleishmanHillard 

Kris Balderston is General Manager of the FleishmanHillard Washington, D.C. office. His 30 year career in Washington includes leadership positions dealing with state, federal, and international public affairs. 

 Most recently, Mr. Balderston served as Special Representative for Global Partnerships under Secretary of State Hillary Rodham Clinton. In that position he helped to create the Global Partnership Initiative and launched a number of innovative public-private partnerships to address global problems. Mr. Balderston specialized in forming market-driven collaborations involving private companies, NGOs, and governments that achieved success by creatively leveraging the interests of multiple organizations toward a common goal. Under his leadership, the Global Partnership Initiative brokered alliances and relationships with more than 300 partners and secured more than $350 million in capital from private investors, investment banks, NGOs foundations, and governments around the world to fund early stage projects. 

Mr. Balderston also served as Senator Clinton’s first Legislative Director and then as Deputy Chief of Staff during her term as Senator from New York. He provided advice and counsel on a wide array of political and policy matters during the Senator’s eight years in office. He also promoted economic development in New York State, initiating and implementing dozens of high impact public-private projects.

 


Mark Kramer, senior fellow, CSR Initiative, Harvard Kennedy School of Government; MD, FSG

Mark is a senior fellow, CSR Initiative, at the Harvard Kennedy School of Government and is cofounder and MD of FSG. He has authored numerous influential articles and publications on shared valuecatalytic philanthropy, and collective impact.

Mark oversees FSG‘s consulting practice and helps drive the vision and growth of the firm. He has led consulting engagements across all of FSG’s impact areas, with particular emphasis on philanthropic strategy for private foundations, shared value initiatives, strategic evaluation, and impact investing. Mark also leads the research on many of FSG’s publications and publishes regularly in Harvard Business Review and Stanford Social Innovation Review

Mark served for 12 years as president of Kramer Capital Management, a venture capital firm. Before that, he was an associate at the law firm of Ropes & Gray in Boston, and law clerk to Judge Alvin Rubin, Fifth Circuit, US Court of Appeals.


Aman Singh, editorial director, CSRwire

Aman Singh is the Editorial Director of CSRwire , a digital media platform for corporate social responsibility news, views and research, and leads content distribution, syndication, social media strategy, CSR/sustainability reporting services and other editorial functions, including leading CSRwire's exemplary blog: Talkback . She has worked with Fortune 500 companies as well as the country's leading nonprofits and academic institutions on creating and implementing communication strategies focused on stakeholder engagement and behavior change, including Unilever, Verizon, Aramark, SAP, Campbell Soup, Nestle Waters, McDonald's, General Mills, Sodexo, EarthShare, Points of Light and others.

She is a prolific speaker on CSR, HR, communication and social media strategies, an IEMA-certified CSR Practitioner and the founder of Singh Solutions , a research and advisory firm offering CSR strategy, reporting and communications services.

Singh was named among 2013, 2012, 2011 and 2010’s Top 100 Thought Leaders in Trustworthy Business Behavior by Trust Across America and ranked No. 4 in HRExaminer’s Top 25 HR Digital Influencers for 2011. She has been recognized on rankings by both Guardian Sustainable Business and Triple Pundit for her work and leadership in CSR and social media, and is a firm believer that only informed professionals can lead business and the global economy into the next century.

Prior to founding Singh Solutions, she served as the Senior Corporate Responsibility Editor with Vault.com, where she created, designed and managed the recruitment and hiring industry's first multimedia CSR portal for practitioners, HR professionals, students and thought leaders.

Formerly with The Wall Street Journal , Singh is a New York University alumnus. Her published work has appeared in The Wall Street Journal , Forbes.com, CNBC, Bloomberg, Ethical Performance, GreenBiz, Triple Pundit, the American Bar Association's CSR Journal, the Boston College Center's The Corporate Citizen and other online and print publications.


 Heather Harder, national president, Public Relations Student Society of America

Heather Harder is the 2014-2015 National President of the Public Relations Student Society of America, an 11,570-member organization that seeks to advance the public relations profession and its future professionals. In this role, she acts as chief administrative officer, serves as an ex-officio member on the Plank Center for Leadership in Public Relations Board of Advisers, and organizes agendas and programs for national PRSSA events.

Prior to serving as National President, Heather served as PRSSA national vice president of member services. She was also honored at the Arthur W. Page Society 2014 Spring Seminar for winning grand prize in the case study in corporate communications.

Heather spent this past summer as a public and government affairs intern at ExxonMobil’s headquarters in Irving, TX, where she worked with the executive communications team. In December, she will graduate from Elon University in Elon, North Carolina, with a Bachelor of Arts in strategic communications.