In an evolving comms landscape, these 50 power players have the blueprint for effective global strategies as companies expand into new markets to increase growth and agencies promote their integrated business models. PRWeek enlisted mentors, colleagues, and friends to best describe what puts these influential PR pros in a class by themselves.
Communications pros entered a brave new world in the past 12 months as they met the challenges of transparency, integrated marcomms units, content creation, and breaking out from silos head on. These 50 power players steered a steady course through every crisis and triumph, creating a PR playbook for the entire industry.
With a seat at the top table firmly established, leading communicators today don't only wield influence on reputation, they are changing the way major organizations are doing business. On these pages, PRWeek highlights individuals who are propelling PR to unprecedented heights.
Today's communicators have more clout than ever and increasingly influence the top table. Here are 50 individuals who lead that charge.
PRWeek's senior editors analyze the attributes of the 25 communications big hitters ranked on the Power List 2010.
During this challenging time, PRWeek's senior editors weigh the different criteria to help determine this year's ranking of 25 industry leaders.
PRWeek's senior editors look across a range of criteria and industries to devise this year's ranking of 25 industry leaders.
Today's PR business is being driven by a number of individuals at agencies and corporations who are powerful for very different reasons. For the first time, PRWeek ranks the 25 most dominant players in the industry.