Opinion

Marketers need to drop the tech jargon, says Belkin's CMO

Marketers need to drop the tech jargon, says Belkin's CMO

Belkin CMO Kieran Hannon believes smarthome marketing should focus on consumer benefits, not tech jargon.

Is social media newsjacking worth the ROI and the time for brands?

Is social media newsjacking worth the ROI and the time for brands?

The barriers between marketers and consumers have been knocked down, just as the audience of consumers has expanded exponentially.

Sharkey: Five ways PR pros can help drive innovation inside a company

Sharkey: Five ways PR pros can help drive innovation inside a company

In this disrupt-or-be-disrupted world, no one can afford to ignore the culture of innovation.

PR has a responsibility to help fight ISIS

PR has a responsibility to help fight ISIS

In 1988, PR legend Harold Burson led a PR working party on the behest of President Reagan to forge relations with the Soviet Union. Is it time for PR to step up to the plate again in the cause of international peace, this time to help defeat ISIS?

What brand storytellers can learn from the Oscars

What brand storytellers can learn from the Oscars

Film has a uniquely powerful ubiquity within human culture. Material MD Gillian McCormack looks at Hollywood and the stories it tells to gauge what resonates with audiences around the world.

Where are the black males on the leadership teams of top PR agencies?

Where are the black males on the leadership teams of top PR agencies?

A quick search of the executive pages of major PR firms finds little diversity at the top.

Diversity solutions require 'uncomfortable' conversations

Diversity solutions require 'uncomfortable' conversations

Organizations need to put less focus on being nice about what diversity and inclusion mean and more focus on being real about what it will take to achieve it.

InkHouse's Monaghan: Women dominate PR, but we don't rule

InkHouse's Monaghan: Women dominate PR, but we don't rule

Three ways women can advance to the top of the PR ladder.

A rebuttal: Why PR majors definitely should focus on writing

A rebuttal: Why PR majors definitely should focus on writing

If anything, aspiring PR professionals should work to develop their writing skills even more, argues MindSHIFT's Richard Young.

Blair: Why the jump from journalism to PR is much harder than it looks

Blair: Why the jump from journalism to PR is much harder than it looks

The two professions have much in common, but making the move from one to the other is far from easy, says one recent convert.

The comms prescription for eliminating confusion about vaccinations

The comms prescription for eliminating confusion about vaccinations

Parents are not the only ones confused. Some physicians have added to the fury and misunderstanding of the facts.

Unilever CMO Keith Weed: We must build a healthy society

Unilever CMO Keith Weed: We must build a healthy society

Global brands should embrace three key themes from the World Economic Forum.

Job number one for presidential candidates: define yourself - before someone else does

Job number one for presidential candidates: define yourself - before someone else does

Every presidential campaign has a theme. These candidates will very soon have to figure out how they want to define themselves before their opponents do it for them.

Why the prognosticators of the end of earned media were dead wrong

Why the prognosticators of the end of earned media were dead wrong

Many predicted the decline of earned media five years ago. Instead the opposite has happened - it's become a cornerstone of integrated marketing.

Six straightforward ways to make sure your press releases are hitting their target

Six straightforward ways to make sure your press releases are hitting their target

Get to the point - and five other things to keep in mind when writing press releases.

A tale of two burgers: Lessons from the McDonald's-Shake Shack rivalry

A tale of two burgers: Lessons from the McDonald's-Shake Shack rivalry

Sally Susman, EVP of corporate affairs at pharma giant Pfizer, highlights the lessons all communicators can learn from the contrasting fortunes of McDonald's and Shake Shack over the past week.

Marketing 2.0 unlocks the secrets of a new integrated era for PR pros

Marketing 2.0 unlocks the secrets of a new integrated era for PR pros

The world of PR isn't confined to the domain of the chief communications officer.

Rocket Fuel's Shantz: Leverage AI or miss out on big data opportunities

Rocket Fuel's Shantz: Leverage AI or miss out on big data opportunities

Programmatic is no longer a fringe method of buying media - most digital marketers are taking advantage of it.

United Nations Foundation CEO: Telling the UN's story to a global audience

United Nations Foundation CEO: Telling the UN's story to a global audience

Kathy Calvin, president and CEO, United Nations Foundation details how the organization leverages its skills to support the work of the UN.

PR pros: Know when to use your fastball

PR pros: Know when to use your fastball

A fastball is about power and strength, and about having the temerity to go directly after a batter.

How star power helped feed New Yorkers over the holidays

How star power helped feed New Yorkers over the holidays

Food Bank For New York City needed a strong call to action to provide 1.5 million struggling New Yorkers with emergency food and services during the holiday season.

Beauchamp: How to protect your firm and clients from cyberattacks

Beauchamp: How to protect your firm and clients from cyberattacks

Security is top of mind after last year's high-profile cyberattacks.

The big reason most brands are missing the point on Super Bowl Sunday

The big reason most brands are missing the point on Super Bowl Sunday

The Super Bowl isn't just an opportunity for snappy ads and jokes. It's a chance for brands to show off their values and purpose to a worldwide audience.

New year. Time for a new agency-client agreement

New year. Time for a new agency-client agreement

The changing nature of the PR firm-client relationship may require an elegant - albeit slightly more complex - agreement to reflect an enhanced scope of services.

Five top tips for young writers and content creators

Five top tips for young writers and content creators

PRWeek news editor Frank Washkuch gives five tips for young content creators in today's digital world.

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