Opinion

How Airbnb built its brand by telling the world not to travel

How Airbnb built its brand by telling the world not to travel

Airbnb chief marketer Jonathan Mildenhall reveals how the company created its marketing platform and grew it into a global brand.

Four ways Uber's new CEO can salvage its decaying reputation

Four ways Uber's new CEO can salvage its decaying reputation

After two months of intense speculation, former Expedia chief Dara Khosrowshahi was officially confirmed as the new Uber CEO.

'Client of a lifetime:' Cathy Renna on marriage equality pioneer Edie Windsor

'Client of a lifetime:' Cathy Renna on marriage equality pioneer Edie Windsor

Her rallying cry to all of us was to keep fighting, to love each other, and most of all to "not postpone joy." This was a woman who knew how to bring joy to others - even in struggle - because she was so full of love and joy herself, recalls Cathy Renna.

Media literacy: Dissecting and discerning what we read

Media literacy: Dissecting and discerning what we read

Communications professionals are among the most media literate people there are. Still, the industry must do more to fight 'fake news.'

How to work with clients that don't suck

How to work with clients that don't suck

Eight ways to avoid working with partners that aren't worth the paycheck.

Need to brush up on social media measurement? Now's the perfect time

Need to brush up on social media measurement? Now's the perfect time

September is Measurement Month, and an ideal time to catch up on social media data and analytics.

Houston and Harvey: A local communicator's perspective on weather-related disasters

Houston and Harvey: A local communicator's perspective on weather-related disasters

When a weather event occurs, first responder organizations and local authorities automatically take the lead, but people in the communications fields may be working 24-7, as well.

PR ethics questions about privacy and security policy

PR ethics questions about privacy and security policy

The digital world is fraught with ethical challenges and technological pitfalls.

Do customers really want a coffee company to help them understand veterans?

Do customers really want a coffee company to help them understand veterans?

FleishmanHillard's Scott Radcliffe on Starbucks' "better questions" campaign.

Generational differences matter, but psychographics is where it's at

Generational differences matter, but psychographics is where it's at

PR pros should be looking at psychographics, or at a minimum, identifying where people we want to reach are spending their time.

Embracing your inner 'hell yes' and other new leadership lessons

Embracing your inner 'hell yes' and other new leadership lessons

Lessons from a retreat on Radical Leadership.

From ColorComm: It's who you bring with you to listen that really matters

From ColorComm: It's who you bring with you to listen that really matters

The industry needs to support ColorComm conferences, notes APCO Worldwide's Washington, DC, managing director, but also invite key executives and open their eyes.

Airbnb's Mildenhall: Listen to your mentors

Airbnb's Mildenhall: Listen to your mentors

Jonathan Mildenhall, CMO of Airbnb, shares his best career advice and recalls the two women who gave him his biggest break.

Questions about promotion prompt marketers to develop code of ethics

Questions about promotion prompt marketers to develop code of ethics

Nowhere have we seen emphasis on combating false and misleading drug promotion and advertising. None.

The CEO race to leave Donald Trump

The CEO race to leave Donald Trump

Trump added insult to injury on Monday morning by attacking Merck CEO Kenneth Frazier on Twitter.

Pitching the antidote to greed in professional sports

Pitching the antidote to greed in professional sports

Ben Miller explains how soccer star Juan Mata got the ball rolling on Common Goal, and much more.

Corporate rebranding: Into the wading pool or a deep dive?

Corporate rebranding: Into the wading pool or a deep dive?

When tweaking won't do.

Experiential learning: On-the-job training at its best

Experiential learning: On-the-job training at its best

Plus, six attributes that good managers have.

When A-List celebrities become unpaid spokespeople for the tobacco industry

When A-List celebrities become unpaid spokespeople for the tobacco industry

The fashion and entertainment industries seem stubbornly and dangerously stuck in the past as they fall back on old stereotypes, says Truth Initiative's CEO.

On Shkreli, here are the lessons for pharma to learn and apply

On Shkreli, here are the lessons for pharma to learn and apply

Two years ago, before Turing acquired Daraprim, and before the pricing scandal drew him onto the front pages, Shkreli's organization called public relations firms and invited them to join the Turing team.

More pitfalls and solutions when negotiating the client's form of master services agreement

More pitfalls and solutions when negotiating the client's form of master services agreement

Here are five pitfalls to avoid and the best solutions to deal with them.

5 questions to ask yourself before investing in influencer marketing

5 questions to ask yourself before investing in influencer marketing

WHOSAY CMO Paul Kontonis shares his insights into the world of influencers and how to find the perfect match for your brand.

Are campaigns like 'Real Beauty' real empowerment?

Are campaigns like 'Real Beauty' real empowerment?

Self-esteem isn't as effective as self-efficacy, says Burns Group's director of strategy.

Sheffer on Immelt: Some leadership can't be measured by the share price

Sheffer on Immelt: Some leadership can't be measured by the share price

Journalists judge CEOs by their companies' performance. Gary Sheffer makes the case that Jeff Immelt's tenure as GE CEO can't be measured by dollars and cents.

Young guns will help shape the ongoing industry revolution

Young guns will help shape the ongoing industry revolution

That is an exciting prospect, but it can also be a little frightening.