Airbnb chief marketer Jonathan Mildenhall reveals how the company created its marketing platform and grew it into a global brand.
After two months of intense speculation, former Expedia chief Dara Khosrowshahi was officially confirmed as the new Uber CEO.
Her rallying cry to all of us was to keep fighting, to love each other, and most of all to "not postpone joy." This was a woman who knew how to bring joy to others - even in struggle - because she was so full of love and joy herself, recalls Cathy Renna.
Communications professionals are among the most media literate people there are. Still, the industry must do more to fight 'fake news.'
Eight ways to avoid working with partners that aren't worth the paycheck.
September is Measurement Month, and an ideal time to catch up on social media data and analytics.
When a weather event occurs, first responder organizations and local authorities automatically take the lead, but people in the communications fields may be working 24-7, as well.
The digital world is fraught with ethical challenges and technological pitfalls.
FleishmanHillard's Scott Radcliffe on Starbucks' "better questions" campaign.
PR pros should be looking at psychographics, or at a minimum, identifying where people we want to reach are spending their time.
Lessons from a retreat on Radical Leadership.
The industry needs to support ColorComm conferences, notes APCO Worldwide's Washington, DC, managing director, but also invite key executives and open their eyes.
Jonathan Mildenhall, CMO of Airbnb, shares his best career advice and recalls the two women who gave him his biggest break.
Nowhere have we seen emphasis on combating false and misleading drug promotion and advertising. None.
Trump added insult to injury on Monday morning by attacking Merck CEO Kenneth Frazier on Twitter.
Ben Miller explains how soccer star Juan Mata got the ball rolling on Common Goal, and much more.
When tweaking won't do.
Plus, six attributes that good managers have.
The fashion and entertainment industries seem stubbornly and dangerously stuck in the past as they fall back on old stereotypes, says Truth Initiative's CEO.
Two years ago, before Turing acquired Daraprim, and before the pricing scandal drew him onto the front pages, Shkreli's organization called public relations firms and invited them to join the Turing team.
Here are five pitfalls to avoid and the best solutions to deal with them.
WHOSAY CMO Paul Kontonis shares his insights into the world of influencers and how to find the perfect match for your brand.
Self-esteem isn't as effective as self-efficacy, says Burns Group's director of strategy.
Journalists judge CEOs by their companies' performance. Gary Sheffer makes the case that Jeff Immelt's tenure as GE CEO can't be measured by dollars and cents.
That is an exciting prospect, but it can also be a little frightening.