Opinion

Former Obama and Clinton spokespeople assess Sanders' messaging

Former Obama and Clinton spokespeople assess Sanders' messaging

Former Hillary Clinton aide, FleishmanHillard's Kris Balderston, and former White House spokesperson for Barack Obama, Vox Global's Corey Ealons, weigh in on Monday's night's keynote speech to the Democratic Convention by Bernie Sanders.

Taylor Swift label comms head on utilizing celebrity spokespeople

Taylor Swift label comms head on utilizing celebrity spokespeople

Big Machine Label Group's comms head, Jake Basden, reveals his nine top tips for brands who want to work with celebrity spokespeople.

Pseudo-events pay dividends from Cleopatra to Chipotle

Pseudo-events pay dividends from Cleopatra to Chipotle

Convention season is just one example of the value of pseudo-events when they are used in carefully planned and controlled ways.

The day I media trained Boris Johnson

The day I media trained Boris Johnson

Boris Johnson and media training don't seem like the most obvious words you'd find in the same sentence.

Proof of a new comms function: 16 job titles that didn't exist three years ago

If you haven't recently done a top-to-bottom assessment of what your "new" organization should look like, it may well be time.

Pokémon GO is more popular than sex on the internet

Pokémon GO is more popular than sex on the internet

Pokémon GO has become a cultural phenomenon in a matter of days since its launch, eclipsing Twitter, Snapchat and Tinder users. Two writers give their views on how PR-land can capitalise on its features and talkability.

Amazon Prime Day is back - how the brand can avoid falling victim to its own success

Amazon Prime Day is back - how the brand can avoid falling victim to its own success

It's that time of year again - Amazon Prime Day returns, writes Matthew Knight, head of strategic innovation at Carat.

New York law lets PR firms do their jobs

New York law lets PR firms do their jobs

A law passed last month would do away with wording suggested by New York State's Joint Committee on Public Ethics that would have burdened PR firms with lobbying requirements.

P&G's Pritchard: Embrace the 'noble and beautiful craft' of advertising

P&G's Pritchard: Embrace the 'noble and beautiful craft' of advertising

Marc Pritchard, chief marketer at Procter & Gamble, tells Sonoo Singh about the 'crap trap' of content, the 'beautiful craft' of advertising, and why he would like the Glass Lion to disappear.

Madonna Badger: Ads objectifying women should be rejected by Cannes

Madonna Badger: Ads objectifying women should be rejected by Cannes

It's time the festival adheres to its own entry rules and withdraw ads that objectify women, writes the CCO of Badger and Winters and founder of #WomenNotObjects.

If we Cannes do it, then you Cannes do it

If we Cannes do it, then you Cannes do it

Two college students on their week at the world's biggest marketing festival in the South of France.

Leadership styles of this year's power players are well worth studying

Leadership styles of this year's power players are well worth studying

No longer are CCOs and agency bosses afterthoughts in marketing and communications -- they are key to reputation and business strategies of all types.

Listening to the Lions

Listening to the Lions

Weber Shandwick's president exhorts the PR industry to look beyond pure score-keeping at Cannes and instead celebrate its ability to stimulate creativity and great ideas.

Moving measurement forward

Moving measurement forward

Getting many PR professionals comfortable with measurement isn't easy, but progress is being made.

Twitter is dead. Long live Snapchat?

Twitter is dead. Long live Snapchat?

When Twitter was launched in 2006, text on the net was the next Big Thing. Its quick and instantaneous 140-character limit enabled fast-track access to a wide variety of information.

Is PR ethical? Only when its practitioners are

Is PR ethical? Only when its practitioners are

If power is inherently evil, does that mean that public relations itself is an unethical practice? Not if PR practitioners are trained in ethical thinking.

Storytelling is important for everyone, not just marketers

Storytelling is important for everyone, not just marketers

When people interact with your brand or content, make sure they're coming away with the right story in mind.

Bridgestone's Oakley: Brazil ready to outshine negative headlines at Summer Games

Bridgestone's Oakley: Brazil ready to outshine negative headlines at Summer Games

The Summer Olympic Games will have a transformative effect on Brazil and bring a new level of understanding and appreciation of this amazing country to the rest of the world, says Bridgestone's communications leader for the Americas.

What the new nutrition facts label means for CPG brands

What the new nutrition facts label means for CPG brands

Consumers are more curious than ever about the ingredients in the foods they purchase, not to mention where they're sourced.

When you change your content, change your measurements

When you change your content, change your measurements

Just measuring pageviews won't tell you the whole story of how well a piece of content is doing.

Heroes: Muhammad Ali by Trevor Beattie

Heroes: Muhammad Ali by Trevor Beattie

To mark the death of the legend Muhammad Ali, we republish the chairman and founder of BMB's heroes piece from Campaign's series on people who inspired and influenced adland's great and good.

Handling PR for The Greatest

Handling PR for The Greatest

PR veteran Alan Taylor remembers hanging with Muhammad Ali - then Cassius Clay - in the 60s and publicizing his iconic world-title fight with Sonny Liston.

7 ways to fix the agency search, selection process, from a client's point of view

7 ways to fix the agency search, selection process, from a client's point of view

PulsePoint Group's Bob Feldman continues his analysis of the agency search and selection process. He has both good news and bad.

Diversity and inclusion in PR: The world won't wait for us

Diversity and inclusion in PR: The world won't wait for us

Diverse staffing at all levels makes bottom-line, creative, and, ultimately, common sense.

Why Connecticut's healthcare exchange is a national blueprint for success

Why Connecticut's healthcare exchange is a national blueprint for success

Health insurance marketplace Access Health CT's CEO, Jim Wadleigh, on making a health exchange work.