For one, they've created a new category of communications: m-to-m.
The short answer: the public is smarter than the media sometimes.
You might think that an industry dominated by women would be a leader in pay equity. You'd be wrong.
Charles Lankester, senior vice-president with Ruder Finn, offers 11 pieces of free advice for job-seekers in the PR field.
Even with a bumpy start to its Race Together initiative, there is a refreshing stick-to-itiveness in Starbucks' communications and actions that squarely position its diversity and inclusion efforts to be transformational.
Social ADD, oversharing, and a lack of social etiquette, to name a few.
Like many Western elections, campaign conversation in Nigeria has moved to Twitter - but with some very big differences.
One of the key rules in a crisis such as the Germanwings crash is to not take advantage of a tragedy. Your main job is to offer helpful comments that may provide balance or insight.
Those hardened New York pros who think true PR can only take place in the Big Apple might be surprised by the range of opportunities on offer out West.
Career turns are not always about reinvention or starting over.
Kate Walker, SVP, partner, McGrath/Power PR, details how visually led comms helps avoid content overload.
A career - just like life - is a journey, and there's no telling what will happen when a door opens or closes.
The Real Cost takes a different approach to the dangers of tobacco use.
The marketing Holy Grail of authentic consumer engagement goes a lot easier when the workforce of a business reflects the demographic of its target consumer.
We know some Democrats will run against Hillary Clinton. What we don't know is whether or not they will have the gall to attack or challenge her.
A week ago the airline Lufthansa was hobbled by a third consecutive day of strike action by its pilots. Aircraft were grounded, flights cancelled and the travel plans of thousands of air travellers disrupted.
While my age and that of my young team has brought challenges, it is also the thing that has been crucial to our success.
Communications executives have a seat at the table, but they must have the business strength to hold onto it.
The CCO role has disappeared at several major organizations.
Following the proper guidelines for classification of independent contractors and the use of background checks can ensure your agency's salary expenditures are spent wisely.
SXSW is becoming just as much about marcomms as it is technology. Morgan Spurlock's presentation only cemented that belief more.
Renowned PR scholar Jim Grunig often said, "There's nothing as practical as a good theory." The insights gleaned from the International Public Relations Research Conference can prove him right.
As a PR professional who focuses on bridging the communication divide between China and the Western world, Carol Chan has advice for both Twitter and Chinese marketers concerning the social platform's new office in Hong Kong.
This year's event will draw more than 30,000 attendees from more than 80 countries to Austin. Its sheer size presents an opportunity for savvy marketers to make their marks.
There are 90 million Millennials in the US, a quarter of whom are parents with a spending power of $200 billion and growing.