Opinion

Ask Renee...What's the best way to improve diversity?

Ask Renee...What's the best way to improve diversity?

In the first installment of Ask Renee, she answers the question, "What are the most effective ways to increase diversity in the C-suite and build inclusive companywide cultures?"

Driving the conversation: Journalists, influencers, and journalist-influencers

Driving the conversation: Journalists, influencers, and journalist-influencers

Most influencers aren't journalists, and not all journalists are influencers. But sometimes their powers are combined in a super-influential hybrid who drives conversations.

Living a double life is healthy for PR pros

Living a double life is healthy for PR pros

Whether it's writing, acting, or fixing houses, embracing one's passions on the side often has professional benefits for communicators.

What's keeping senior executives up at night: Analytics and new platforms

What's keeping senior executives up at night: Analytics and new platforms

So says a survey of the Arthur W. Page Society's Future Leaders group conducted this week in Southern California. Bob Feldman explains.

Want executive visibility? Stop looking in the wrong places

Want executive visibility? Stop looking in the wrong places

How to understand the shifting world of getting your executive in front of the right people at the right time.

Pitfalls and solutions when negotiating the client's form of master services agreement

Pitfalls and solutions when negotiating the client's form of master services agreement

This article will address the four most common pitfalls and the pragmatic solutions.

Speaking up isn't enough: Taking action against gender norms

Speaking up isn't enough: Taking action against gender norms

As we continue to hear from industry stalwarts that women simply need to speak up, we clearly need a substantive review and dialogue

People are outraged on social media, but it doesn't matter
How companies can take the lead on climate action post-Paris accord

How companies can take the lead on climate action post-Paris accord

President Trump has made his point of view clear on the Paris climate accord, and so have consumers. Research shows they want non-government entities to take the lead on the issue.

Cleveland Clinic's Eileen Sheil: 5 tips for integrating social media into comms

Cleveland Clinic's Eileen Sheil: 5 tips for integrating social media into comms

Patients used to call the customer relations department with a complaint. Today, a single Tweet can influence how the public views your brand - good or bad

Strategy for strategic communications? Why it matters

Strategy for strategic communications? Why it matters

Redefining our role as a strategic management function is extremely important, yet we have to grapple not only with access to the top of our organizations (or those of clients) to engage in strategy, but with the ongoing debates in defining strategy itself.

How I learned to stop worrying and love marketing as a whole

How I learned to stop worrying and love marketing as a whole

When people say "marketing," they often mean "advertising." But it's actually a whole lot more than that.

How to avoid a dreaded note from the FTC about an influencer

How to avoid a dreaded note from the FTC about an influencer

Recent guidance from the federal agency has many brands rethinking their influencer policies--for the better.

Calling for integrated people--and yes, that's a real thing

Calling for integrated people--and yes, that's a real thing

Integration is one of the biggest buzzwords in marketing. But talking about it is much easier than doing it.

Will Amazon devour brands?

Will Amazon devour brands?

Retail is being eaten alive by Amazon, and brands could be next, writes the director of Furthr.

Candid conversations lead to better partnerships

Candid conversations lead to better partnerships

Breaking out of the average client-agency relationship isn't easy. One way to do it: start with a candid conversation about what's possible and what's not.

Why we need sponsored entertainment, not branded content

Why we need sponsored entertainment, not branded content

Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will pay to watch, writes the producer of Werner Herzog's "Lo and Behold."

Marketing to Middle America, the state of mind-not the region

Marketing to Middle America, the state of mind-not the region

More Americans are defining themselves as "Middle American," regardless of region or economic status. Brands need to establish authentic connections to reach them.

Three keys to more effective business leadership

Three keys to more effective business leadership

Leadership comes down to three equal parts: functional expertise, business acumen, and a persuasive style.

Red herrings, green shoes: 15 terms every PR pro should know before an IPO

Red herrings, green shoes: 15 terms every PR pro should know before an IPO

You'll pull your hair out. You'll lose sleep. On Sunday nights, you'll cry. Fifteen terms to alleviate the pain of working on an IPO.

Look to the past to address America's most challenging issue

Two lessons from history: actions speak louder than words and authenticity counts.

How influencer marketing created a disaster in the Bahamas

How influencer marketing created a disaster in the Bahamas

The Fyre Festival was billed as a luxury Coachella, but famous Instagramers ended up promoting a nightmare event, writes the president of Pure Growth Consulting.

What Trump's first 100 days tell communicators about the next 1,360

What Trump's first 100 days tell communicators about the next 1,360

The first 100 days of the Trump administration have been a sea change for communicators. Here are three key learnings.

PR should be the (not fake) media's biggest ally in the era of alternative facts

PR should be the (not fake) media's biggest ally in the era of alternative facts

The truth is under assault, and the media needs an ally. PR pros should step forward.

Your gifts may not be what you want, but they will make room for you

Your gifts may not be what you want, but they will make room for you

Not everyone is Whitney Houston. Most of us have to look a little while to find our true talent and figure out how to put it to use.