Opinion

Conrady: Millennial-run firms might be the future of PR

Conrady: Millennial-run firms might be the future of PR

While my age and that of my young team has brought challenges, it is also the thing that has been crucial to our success.

Five ways PR execs should flex their business muscles

Five ways PR execs should flex their business muscles

Communications executives have a seat at the table, but they must have the business strength to hold onto it.

Is the chief communications officer position going the way of the dodo?

Is the chief communications officer position going the way of the dodo?

The CCO role has disappeared at several major organizations.

How employers can avoid costly mistakes

How employers can avoid costly mistakes

Following the proper guidelines for classification of independent contractors and the use of background checks can ensure your agency's salary expenditures are spent wisely.

Morgan Spurlock: It's the best time in history to be a content creator

Morgan Spurlock: It's the best time in history to be a content creator

SXSW is becoming just as much about marcomms as it is technology. Morgan Spurlock's presentation only cemented that belief more.

What can bring PR professionals and academics together? Research

What can bring PR professionals and academics together? Research

Renowned PR scholar Jim Grunig often said, "There's nothing as practical as a good theory." The insights gleaned from the International Public Relations Research Conference can prove him right.

Hong Kong tweet hub

Hong Kong tweet hub

As a PR professional who focuses on bridging the communication divide between China and the Western world, Carol Chan has advice for both Twitter and Chinese marketers concerning the social platform's new office in Hong Kong.

Why marketers need to be at South by Southwest

Why marketers need to be at South by Southwest

This year's event will draw more than 30,000 attendees from more than 80 countries to Austin. Its sheer size presents an opportunity for savvy marketers to make their marks.

Cadena: Five things brands should know about Millennial moms

Cadena: Five things brands should know about Millennial moms

There are 90 million Millennials in the US, a quarter of whom are parents with a spending power of $200 billion and growing.

The inspired PR pro's guide to SXSW

The inspired PR pro's guide to SXSW

For any PR pros in Austin, remember: simply being at SXSW isn't nearly enough. You're with a group of innovators. Do something different, edgy, creative, and attention-grabbing.

What we can learn from the vaccine wars

What we can learn from the vaccine wars

However baffling, resistance to vaccines continues. Chris Graves of Ogilvy Public Relations reveals the science behind four key mistakes communicators make when trying to change the tide on an issue such as this one.

Crucible moments in PR force us to confront ugly truths

Crucible moments in PR force us to confront ugly truths

It was my crucible moment, which the dictionary defines as "a place or occasion of severe test or trial," and most of us have such a time in our career.

Di Maria: CEO transition ideal time to highlight the impact of PR

Di Maria: CEO transition ideal time to highlight the impact of PR

Beyond getting a new CEO ready is the chance to help them understand that the company itself is under intense scrutiny from stakeholders.

Students can teach PR leaders how to strengthen an industry

Students can teach PR leaders how to strengthen an industry

Today's PR students have expectations and numerous solid ideas that will positively impact all levels of a company.

Wolfson: How safety initiative educated parents about dangers to children in pools

Wolfson: How safety initiative educated parents about dangers to children in pools

When pool-owning parents were asked about the risks of drowning to children, many seemed disconnected from the danger.

Monty: Long-form storytelling in 140 characters or less

Monty: Long-form storytelling in 140 characters or less

Twitter is alive and well - and being used for long-form content.

A more efficient way to gauge your workplace value

A more efficient way to gauge your workplace value

We're all advised to manage our own careers. A deeper understanding of the Hay Job Evaluation System is one focused, substantive way to do that.

Marketers need to drop the tech jargon, says Belkin's CMO

Marketers need to drop the tech jargon, says Belkin's CMO

Belkin CMO Kieran Hannon believes smarthome marketing should focus on consumer benefits, not tech jargon.

Is social media newsjacking worth the ROI and the time for brands?

Is social media newsjacking worth the ROI and the time for brands?

The barriers between marketers and consumers have been knocked down, just as the audience of consumers has expanded exponentially.

Sharkey: Five ways PR pros can help drive innovation inside a company

Sharkey: Five ways PR pros can help drive innovation inside a company

In this disrupt-or-be-disrupted world, no one can afford to ignore the culture of innovation.

PR has a responsibility to help fight ISIS

PR has a responsibility to help fight ISIS

In 1988, PR legend Harold Burson led a PR working party on the behest of President Reagan to forge relations with the Soviet Union. Is it time for PR to step up to the plate again in the cause of international peace, this time to help defeat ISIS?

What brand storytellers can learn from the Oscars

What brand storytellers can learn from the Oscars

Film has a uniquely powerful ubiquity within human culture. Material MD Gillian McCormack looks at Hollywood and the stories it tells to gauge what resonates with audiences around the world.

Where are the black males on the leadership teams of top PR agencies?

Where are the black males on the leadership teams of top PR agencies?

A quick search of the executive pages of major PR firms finds little diversity at the top.

Diversity solutions require 'uncomfortable' conversations

Diversity solutions require 'uncomfortable' conversations

Organizations need to put less focus on being nice about what diversity and inclusion mean and more focus on being real about what it will take to achieve it.

InkHouse's Monaghan: Women dominate PR, but we don't rule

InkHouse's Monaghan: Women dominate PR, but we don't rule

Three ways women can advance to the top of the PR ladder.

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