Opinion

Spetner on age: Young doesn't mean you don't belong

Spetner on age: Young doesn't mean you don't belong

In 1994, I was invited to the PR Seminar. It turned out to be the first of many.

Are client-mandated benchmarks the best way to drive agency diversity?

Are client-mandated benchmarks the best way to drive agency diversity?

Or should diversity be driven by the agencies themselves?

Dear comms exec: Basic business skills are still required

Dear comms exec: Basic business skills are still required

The need for general leadership skills is stronger than ever given the complexity and inter-dependency of enterprise functions.

The D Word

The D Word

For all the talk about diversity, we have little to show for our efforts, writes the chief creative officer of FL+G.

Clues to the upset of the century

Clues to the upset of the century

So how did everyone-even Trump himself reportedly didn't like his chances-get the most over-polled event in human history so wrong? There are several clues in Edelman's most recent Trust Barometer report, published early in 2016.

Run your PR firm as if you were going to buy it

Run your PR firm as if you were going to buy it

In a time of rapid change and an ever-competitive landscape, staying the same is to fall behind.

Counterpoint: How Hillary Clinton failed at advertising

Counterpoint: How Hillary Clinton failed at advertising

Advertising didn't fail Hillary Clinton; Hillary Clinton failed advertising.

Voters didn't like the product that politics was selling

Voters didn't like the product that politics was selling

If politics as usual is a product, voters just made the decision to change brands.

Prince Harry's statement was a watershed - but you mess with the press at your peril

Prince Harry's statement was a watershed - but you mess with the press at your peril

Prince Harry's decision to rebuke sections of the British media for their coverage of his girlfriend's life and background is widely seen as a milestone moment in the relationship between the Royals and the Fourth Estate.

Trump voters have delivered a stunning body blow to the political establishment

Trump voters have delivered a stunning body blow to the political establishment

In the first iteration of this analysis, I spoke in an exhausted voice on the length of this campaign, the divisive nature of the rhetoric and the overwhelming sense of relief that the long, strange cartoon was finally over.

PR needs to lead on disability inclusion

PR needs to lead on disability inclusion

The PR agency world is lacking in its recruitment of disabled people. It should work to change that.

What brands can learn from Weight Watchers' mishap

What brands can learn from Weight Watchers' mishap

There's a difference between offering a solution to a problem and trying to profit off someone's negative self-image, writes the global chief creative officer of Publicis Health.

Keep the medium in mind

Keep the medium in mind

More than 50 years ago, Canadian communicator and modern philosopher Marshall McLuhan coined the phrase "the medium is the message," and, boy, has it ever held up.

The era of effortful influence

The era of effortful influence

Back in the day, influence was easily bought and I don't mean cash for questions.

Reddit is the new vital news tool for journalists, but what does this mean for PR?

Reddit is the new vital news tool for journalists, but what does this mean for PR?

Most people think of Reddit as the birthplace of keyboard warriors and the sort of NSFW viral content that could get you in trouble if you open it in front of your mum.

Beyond social and digital: Creative skills can take PR in many directions

Beyond social and digital: Creative skills can take PR in many directions

PR isn't just expanding into social and digital. Our skills as strategists, storytellers, and purveyors of influence can and should take PR in an infinite number of directions if we allow them to, if the communications challenge demands it, and if we have the opportunities.

The Legacy of @POTUS - Obama has changed digital campaigning for ever

The Legacy of @POTUS - Obama has changed digital campaigning for ever

The end of a presidency is a time for reflection on legacies and Barack Obama's Presidency has spanned the era when digital communications grew up.

For the communicators behind the candidates, debates are anything but fun

For the communicators behind the candidates, debates are anything but fun

After prepping its candidate, the team of communications professionals behind him or her sweats out debate night. It might look thrilling at home, but it's anything but fun for them.

Why more brands should embrace transgender marketing

Why more brands should embrace transgender marketing

Marketing to the LGBTQ community is pervasive today, in part due to last summer's Supreme Court ruling on marriage equality. But it didn't happen overnight.

Can brands Trump sexism?

Can brands Trump sexism?

If "like a girl" can be wiped out of the lexicon, it's time "boys will be boys" follows suit.

Why gradualism fails in crisis response

Why gradualism fails in crisis response

Wells Fargo is the latest example of a company using gradualism to fix a crisis and ultimately paying a greater cost.

CSR for all of us: Encourage employee voting

CSR for all of us: Encourage employee voting

In this chaotic presidential campaign, the stakes are too high for us as individuals or collectively as institutions to be passive.

Taxi for De Niro: celebs should know the risks of weighing in on Trump vs Clinton

Taxi for De Niro: celebs should know the risks of weighing in on Trump vs Clinton

If as a celebrity you are going to get publicly involved in the US presidential debate, there's a right and a wrong way to do it, writes UK PR boss Phil Hall.

Why PR pros need to grasp the potential liability for pay equity claims

Why PR pros need to grasp the potential liability for pay equity claims

As the PR industry's disparity between male and female salaries continues, understanding the new government regulations is more vital than ever.

Tearing up the campaign handbook, Trump-style

Tearing up the campaign handbook, Trump-style

Just when you thought the 2016 US presidential election campaign couldn't get any weirder, Donald Trump fired off three tweets in the middle of the night urging voters to check out a sex tape allegedly featuring a former Miss Universe. His night-time Twitter spree was true to form.