Don't expect Apple to move too far away from what works now; why would it?
Research shows that companies that build a strong corporate character and partnerships with a range of shareholders, including some new groups, are more likely to be successful.
To help break through the silence and dispel the stigma that surrounds them, No More partnered with media giant Viacom to launch a new series of powerful No More PSAs.
The fact key players in the tech industry, including Google, Apple, Yahoo, Facebook, Twitter, LinkedIn, and eBay, finally released their diversity numbers represents a welcome start.
Amid multiple wars, Ebola, midterm elections, and a new iPhone, the NFL was the biggest end-of-summer story in mainstream news. That tells you all you need to know.
While we put great faith in the US government and our healthcare providers to alert us to the risks associated with significant health threats, somehow they faltered in efforts to communicate clearly about Ebola.
Depending on who you talk to, the term total market is either a dirty word calling for the end of multicultural marketing as we know it, or it's the beginning of everything getting folded into the general market.
Making information available to the public is a good thing, especially when it's easy to access, understandable, and put into the right context for patients.
The FDA's latest draft guidelines, while not yet final, provide useful information about its current thinking.
As well as rounding up the highlights of a stimulating and thought-provoking day, we also drill down into various aspects of the CSR debate from a geographic and practical point of view.
Greenpeace has made a lot of headlines pushing brands, often global companies, to change their practices, sometimes through high profile - and high altitude - actions.
The effects of our actions can be unexpectedly far-reaching, says Partners in Food Solutions' Susan Langer .
A successful rebranding must indicate a new direction and demonstrate a change in the corporate culture of the company.
Celia Fischer, VP, strategic comms, America's Natural Gas Alliance, discusses how the group's Think About It effort has cut through the noise.
Two prominent brands were recently at the receiving end of some intense public backlash. Sadly, how the companies responded only managed to make things a hundred times worse.
The Keystone XL pipeline has been called the most studied pipeline project in history. It's also arguably the most popular.
I did what every good agency executive is trained to do: I went into the meeting and basically tried to wing it.
The PR industry gets a bad rap at times because professionals historically relied on soft metrics such as placements, impressions, and ad equivalency to create the perception of value.
NFC - or near field communication - has gained more steam through the news that Apple was including it in its latest device, the iPhone 6.
Deception can be in ethical research, but knowing when it is absolutely necessary is the crucial consideration.
Anyone who works in PR or marketing has heard of native advertising, yet it seems almost everyone has a different definition of what it actually is and who should be in charge of it, notes Prosek Partners' Hal Bienstock.
In the end, the victory for the Unionist campaign in the Scottish Referendum was resounding, but came only after a one-point lead in one poll for the nationalists caused a panic among the UK political establishment.
Most working parents say it is difficult to balance the responsibilities of both work and family. The push and pull of the juggle is constant.
Today's PR challenges are magnified by volume, speed, and diversity. Research and measurement can help make sense of it all.
While there has been some damage to the trust we have in Apple, it is reparable.