Opinion

Four DeVries guys explain why working with women rocks

Four DeVries guys explain why working with women rocks

For every guy who has ever wondered what it is like in the world of women, we are here with a report.

How comms and marketing strategy decided the Brazilian presidential election

How comms and marketing strategy decided the Brazilian presidential election

In Brazil's down-to-the-wire presidential race, marcomms strategy played a pivotal role.

How do you communicate a corporation’s HQ relocation to a different country?

How do you communicate a corporation’s HQ relocation to a different country?

There are certain table stakes that must form part of any relocation strategy - the what, when, where, who, and how have to be expressed clearly to all audiences.

NFL should start speaking from the heart

NFL should start speaking from the heart

While I have been truly fascinated by the recent maelstrom surrounding the NFL, I have grown tired of the endless talking heads picking apart the league’s crisis management.

Cohen: Time for PR industry to 'walk the talk' on diversity

Cohen: Time for PR industry to 'walk the talk' on diversity

While I was aware of the lack of diversity in PR, I failed to take action.

Apple's next PR chief faces task of finessing successful strategies

Apple's next PR chief faces task of finessing successful strategies

Don't expect Apple to move too far away from what works now; why would it?

Bolton: Authentic engagement starts with character

Bolton: Authentic engagement starts with character

Research shows that companies that build a strong corporate character and partnerships with a range of shareholders, including some new groups, are more likely to be successful.

No More leverages celebs to break silence on sexual assault and domestic violence

No More leverages celebs to break silence on sexual assault and domestic violence

To help break through the silence and dispel the stigma that surrounds them, No More partnered with media giant Viacom to launch a new series of powerful No More PSAs.

Tech giants realize they've come up short on diversity

Tech giants realize they've come up short on diversity

The fact key players in the tech industry, including Google, Apple, Yahoo, Facebook, Twitter, LinkedIn, and eBay, finally released their diversity numbers represents a welcome start.

Dittus: Public affairs lessons from the NFL's crisis

Dittus: Public affairs lessons from the NFL's crisis

Amid multiple wars, Ebola, midterm elections, and a new iPhone, the NFL was the biggest end-of-summer story in mainstream news. That tells you all you need to know.

Singer: Leaders' failure to communicate is something to fear

Singer: Leaders' failure to communicate is something to fear

While we put great faith in the US government and our healthcare providers to alert us to the risks associated with significant health threats, somehow they faltered in efforts to communicate clearly about Ebola.

Zuno: Ready or not, it's time to go total market

Zuno: Ready or not, it's time to go total market

Depending on who you talk to, the term total market is either a dirty word calling for the end of multicultural marketing as we know it, or it's the beginning of everything getting folded into the general market.

Sheil: Sunshine Act keeps transparency a hot topic in healthcare

Sheil: Sunshine Act keeps transparency a hot topic in healthcare

Making information available to the public is a good thing, especially when it's easy to access, understandable, and put into the right context for patients.

Lasky: FDA tackles social media space limitations and misinformation

Lasky: FDA tackles social media space limitations and misinformation

The FDA's latest draft guidelines, while not yet final, provide useful information about its current thinking.

Adopting sustainable policies will greatly improve the bottom line

Adopting sustainable policies will greatly improve the bottom line

As well as rounding up the highlights of a stimulating and thought-provoking day, we also drill down into various aspects of the CSR debate from a geographic and practical point of view.

Greenpeace shares strategies to help create a sustainable future

Greenpeace shares strategies to help create a sustainable future

Greenpeace has made a lot of headlines pushing brands, often global companies, to change their practices, sometimes through high profile - and high altitude - actions.

Big Idea: How to have the greatest ripple effect

Big Idea: How to have the greatest ripple effect

The effects of our actions can be unexpectedly far-reaching, says Partners in Food Solutions' Susan Langer .

When does rebranding work as an effective response to a crisis situation?

When does rebranding work as an effective response to a crisis situation?

A successful rebranding must indicate a new direction and demonstrate a change in the corporate culture of the company.

DC Influencer: Celia Fischer, America’s Natural Gas Alliance

DC Influencer: Celia Fischer, America’s Natural Gas Alliance

Celia Fischer, VP, strategic comms, America's Natural Gas Alliance, discusses how the group's Think About It effort has cut through the noise.

NFL and Urban Outfitters fail to follow the PR 101 playbook

NFL and Urban Outfitters fail to follow the PR 101 playbook

Two prominent brands were recently at the receiving end of some intense public backlash. Sadly, how the companies responded only managed to make things a hundred times worse.

Avoiding cross-examination

Avoiding cross-examination

I did what every good agency executive is trained to do: I went into the meeting and basically tried to wing it.

Rozett: Supporters' efforts keep Keystone XL project top of mind

Rozett: Supporters' efforts keep Keystone XL project top of mind

The Keystone XL pipeline has been called the most studied pipeline project in history. It's also arguably the most popular.

Roetzer: Untapped potential for PR pros who can measure what matters

Roetzer: Untapped potential for PR pros who can measure what matters

The PR industry gets a bad rap at times because professionals historically relied on soft metrics such as placements, impressions, and ad equivalency to create the perception of value.

The latest initialism for your lexicon

The latest initialism for your lexicon

NFC - or near field communication - has gained more steam through the news that Apple was including it in its latest device, the iPhone 6.

Bowen: The grand deception in research

Bowen: The grand deception in research

Deception can be in ethical research, but knowing when it is absolutely necessary is the crucial consideration.

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