Labor costs are already a significant percentage of the operating budget of PR firms, with many reporting labor costs as high as 61%
Oh, what a few weeks it's been for sports fans in the UK, writes Misha Sher, head of sport in EMEA for MediaCom.
When to speak up, when to hold your tongue, and how to make your words carry weight.
PR prides itself on innovation. Schools that teach PR must do the same.
Communications strategist Matthew Feldman says good storytelling and campaigns can engage the public, ignite political will, and help raise resources to improve global health.
Two comms pros weigh in on how brands should get in front of a spokesperson-related crisis.
Michael Farmer, chairman and CEO of Farmer & Company, says there are now more than ever unparalleled strategic opportunities for marcomms agencies and firms - but also great risks.
As the latest graduates start in their first marketing roles, new research reveals what marketing leaders are looking for in the newbies. Clare Kemsley, MD of Hays Marketing, the recruiter behind the study, explains what areas those new to the workforce should focus on.
In our obsession with all things metrics, we're forgetting something.
Volkswagen's reputation is in tatters after it apparently used technology to avoid compliance with US emission regulations. Laura O'Connell of Instinctif Partners suggests how the car maker can slowly repair the damage.
They named themselves the 'people's car', but with an $18bn fine, a 20 per cent drop in share price and board members potentially facing criminal charges, Volkswagen is in trouble, writes Caroline Skipsey of Igniyte.
To earn your place at the table, in most cases, CEOs will not respect a yes-person. They would rather have someone with a spine in that seat. Don't go along with groupthink in the C-suite.
It's time for brands to help women choose "beautiful," instead of "average."
By explaining why you rejected two credible approaches to a client problem, you can derail any competing agency that came in and proposed one of those two rejected strategies.
American Foundation for Suicide Prevention vice president of communications Stephanie Coggin on how mental health and PR can intersect.
Brandjacking is more than just a new headache for communications practitioners: It poses great risk to brands.
Given the the rise of disability discrimination claims, many firms will confront the challenge of dealing with an employee whose mental disorder impacts or limits his or her job performance.
There are advantages and disadvantages to the various platforms comms pros use, but the time for debating whether or not they are legitimate venues for comment has long since passed.
Don Spetner on how to handle your next interview, what to remember, and what behaviors to avoid.
Vox Global head of cybersecurity Corey Ealons explains what companies need to know regarding their digital safety.
Learn the full PR spectrum to build a more effective and strategic approach to achieve the best business results
Allen & Gerritsen's Tim Reeves and Level 3 Communications' Nikki Wheeler delve into the role governmental work plays in landing a private-sector job.
Columnist Shannon Bowen wrote this week that most PR executives don't think of themselves as "professional manipulators." Here's evidence to back it up.
MakeLoveNotPorn.tv founder and CEO Cindy Gallop delves into the future of sex as we know it.
Anyone familiar with the space knows it's not uncommon to see negative comments outweigh positive ones.