Opinion

How the Digital Content NewFronts have already changed PR

How the Digital Content NewFronts have already changed PR

For one, they've created a new category of communications: m-to-m.

Why Starbucks' Race Together and other risky campaigns are long-term wins

Why Starbucks' Race Together and other risky campaigns are long-term wins

The short answer: the public is smarter than the media sometimes.

Three ways PR industry leaders can start to fix pay inequality

Three ways PR industry leaders can start to fix pay inequality

You might think that an industry dominated by women would be a leader in pay equity. You'd be wrong.

How to get hired by a PR firm in 2015

How to get hired by a PR firm in 2015

Charles Lankester, senior vice-president with Ruder Finn, offers 11 pieces of free advice for job-seekers in the PR field.

Don't fight for change, fight for transformation

Don't fight for change, fight for transformation

Even with a bumpy start to its Race Together initiative, there is a refreshing stick-to-itiveness in Starbucks' communications and actions that squarely position its diversity and inclusion efforts to be transformational.

Six reasons why Millennials aren't the social gurus you think they are

Six reasons why Millennials aren't the social gurus you think they are

Social ADD, oversharing, and a lack of social etiquette, to name a few.

Inside Nigeria's Twitter election

Inside Nigeria's Twitter election

Like many Western elections, campaign conversation in Nigeria has moved to Twitter - but with some very big differences.

How to respond to a crisis without taking advantage of a tragedy

How to respond to a crisis without taking advantage of a tragedy

One of the key rules in a crisis such as the Germanwings crash is to not take advantage of a tragedy. Your main job is to offer helpful comments that may provide balance or insight.

West Coast offers opportunities that may surprise many PR pros

West Coast offers opportunities that may surprise many PR pros

Those hardened New York pros who think true PR can only take place in the Big Apple might be surprised by the range of opportunities on offer out West.

Baranello: How to take that next step on the career ladder

Baranello: How to take that next step on the career ladder

Career turns are not always about reinvention or starting over.

Walker: Show and tell to avoid content overload

Walker: Show and tell to avoid content overload

Kate Walker, SVP, partner, McGrath/Power PR, details how visually led comms helps avoid content overload.

Don't freak out - your career is a journey

Don't freak out - your career is a journey

A career - just like life - is a journey, and there's no telling what will happen when a door opens or closes.

Campaign urges know-it-all teens to think about The Real Cost of using tobacco

Campaign urges know-it-all teens to think about The Real Cost of using tobacco

The Real Cost takes a different approach to the dangers of tobacco use.

C-suites need more women and diversity - and sooner than 2204

C-suites need more women and diversity - and sooner than 2204

The marketing Holy Grail of authentic consumer engagement goes a lot easier when the workforce of a business reflects the demographic of its target consumer.

The unknown is what makes political comms fun

The unknown is what makes political comms fun

We know some Democrats will run against Hillary Clinton. What we don't know is whether or not they will have the gall to attack or challenge her.

Germanwings has been forced to operate beyond the standard crisis comms manual

Germanwings has been forced to operate beyond the standard crisis comms manual

A week ago the airline Lufthansa was hobbled by a third consecutive day of strike action by its pilots. Aircraft were grounded, flights cancelled and the travel plans of thousands of air travellers disrupted.

Conrardy: Millennial-run firms might be the future of PR

Conrardy: Millennial-run firms might be the future of PR

While my age and that of my young team has brought challenges, it is also the thing that has been crucial to our success.

Five ways PR execs should flex their business muscles

Five ways PR execs should flex their business muscles

Communications executives have a seat at the table, but they must have the business strength to hold onto it.

Is the chief communications officer position going the way of the dodo?

Is the chief communications officer position going the way of the dodo?

The CCO role has disappeared at several major organizations.

How employers can avoid costly mistakes

How employers can avoid costly mistakes

Following the proper guidelines for classification of independent contractors and the use of background checks can ensure your agency's salary expenditures are spent wisely.

Morgan Spurlock: It's the best time in history to be a content creator

Morgan Spurlock: It's the best time in history to be a content creator

SXSW is becoming just as much about marcomms as it is technology. Morgan Spurlock's presentation only cemented that belief more.

What can bring PR professionals and academics together? Research

What can bring PR professionals and academics together? Research

Renowned PR scholar Jim Grunig often said, "There's nothing as practical as a good theory." The insights gleaned from the International Public Relations Research Conference can prove him right.

Hong Kong tweet hub

Hong Kong tweet hub

As a PR professional who focuses on bridging the communication divide between China and the Western world, Carol Chan has advice for both Twitter and Chinese marketers concerning the social platform's new office in Hong Kong.

Why marketers need to be at South by Southwest

Why marketers need to be at South by Southwest

This year's event will draw more than 30,000 attendees from more than 80 countries to Austin. Its sheer size presents an opportunity for savvy marketers to make their marks.

Cadena: Five things brands should know about Millennial moms

Cadena: Five things brands should know about Millennial moms

There are 90 million Millennials in the US, a quarter of whom are parents with a spending power of $200 billion and growing.

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