Opinion

Sheil: A cottage industry no more

Sheil: A cottage industry no more

Healthcare has been an industry in which every hospital stands alone, but now each must find the right partners to meet strategic goals to position them for future growth, writes Cleveland Clinic's Eileen Sheil.

Five ways police can use comms to strengthen bonds with cities

Five ways police can use comms to strengthen bonds with cities

The relationship between police and community must be based on trust and accountability. To achieve that goal, effective and frequent communication is required in both good times and in bad.

Three lessons for brands from Bill Cosby's fall from grace

Three lessons for brands from Bill Cosby's fall from grace

"Bill Cosby is a rapist" was the infamous phrase spoken by comedian Hannibal Buress that sparked a media firestorm, forever tarnishing the legacy and reputation of one of America's most admired celebrities.

Passing the final exam after failing midterms

Passing the final exam after failing midterms

The winning combination of a strong grassroots campaign, supplemented by an aggressive digital, social media, and advertising initiative will be crucial to victory in 2016.

Why PR in HK is different from PR in China

Why PR in HK is different from PR in China

International companies that want to do PR in China and Hong Kong often overlook the fact that these two markets are very different from each other. Not just historically, in size, population and economy, but also in how the media operates.

The 20 dos and don'ts of pitching

The 20 dos and don'ts of pitching

Having worked in-house for three years now, it has been a while since I've attended an agency pitch.

True employee satisfaction is about more than optics and compensation

True employee satisfaction is about more than optics and compensation

Optics matter and they are of particular interest this month as PRWeek names our Best Places to Work 2014.

H+K's Coates: It's time PR elevated the needs of its employees

H+K's Coates: It's time PR elevated the needs of its employees

One challenge the PR industry has consistently failed to address is its high staff turnover rates.

Gloves Off: Is PR all about spin?

Gloves Off: Is PR all about spin?

Like sex at a convent, spin in PR classrooms is a dirty word.

When perception matters in the corporate PR world

When perception matters in the corporate PR world

What happened when my colleague forgot to pay attention to the optics

Benefit of smiling employees goes well beyond face value

Benefit of smiling employees goes well beyond face value

Promotional campaigns have evolved so much I expect brilliance.

McGruff hasn't lost his bite in keeping crime prevention top of mind

McGruff hasn't lost his bite in keeping crime prevention top of mind

After 30 years, we're still finding fresh ways to share the information people need to make the right personal safety choices.

Hogan: Tried-and-tested PR approach helps shape new cannabis sector

Hogan: Tried-and-tested PR approach helps shape new cannabis sector

As cannabis continues to go mainstream, so does the industry’s approach to public and government relations.

Why PR leaders failed in everything to do with Ferguson

Why PR leaders failed in everything to do with Ferguson

Communications professionals never seem to miss an opportunity to weigh in on social issues, so why is this situation different?

Big Idea: Brands should adopt an online/offline strategy from the start

Big Idea: Brands should adopt an online/offline strategy from the start

Jaclyn Johnson, founder of digital marketing agency No Subject, advises brands to adopt an online/offline strategy from the start.

PR 101: Journalism with Chinese characteristics

PR 101: Journalism with Chinese characteristics

Reporters in China are expected to be accountable to the people as well as to the state. So do not be surprised if their notion of 'objectivity' is unlike yours

How to leverage the 'lame duck' to advance your policy objectives

Depending on your views, any executive actions or new regulations will serve as a means to define the administration either as overreaching and requiring Congressional action to block bad policies, or as taking the necessary steps in the absence of legislation passed by Congress.

You are only as good as your number two

You are only as good as your number two

Agency owners should think about "succession planning" as a continuous process, writes Davis & Gilbert's Michael Lasky.

What's wrong with PR education? Students speak out

What's wrong with PR education? Students speak out

Schools must change the core competencies within the PR major to meet the challenges of our dynamic field.

Behavior before brand

Behavior before brand

Governments should start to be much more proactive about defining how corporations are allowed to brand themselves and thus help shape the way they behave

Three steps to communication planning in Asia

Three steps to communication planning in Asia

The planning process has always been one of the more exciting and rewarding elements of brand and communication consulting. Here is a three step approach.

Payne: PR industry needs to take more steps towards diversity

Payne: PR industry needs to take more steps towards diversity

As I reflect on this year's conference, I can't wait until next year's, but I know the work of NBPRS is far from done.

Payne: Embrace diversity and emerging technology

Payne: Embrace diversity and emerging technology

We must take the lead in helping companies, clients, and organizations embrace even greater diversity just as we adapt to this world of technological change.

Biro: Don't let pressure throw off your game

Biro: Don't let pressure throw off your game

Today, brands are more likely to respond quickly before a proper decision is made, sometimes due to the amount of pressure being exerted on them. It needn't be that way.

Payne: 10 strategies for diversifying the PR profession

Payne: 10 strategies for diversifying the PR profession

It's easy to be negative about what's not being done, but it's a lot easier to offer suggestions on how we can achieve greater diversity.

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