Putting a topic such as cannabis legalization on the cover of PRWeek is going to divide opinion whichever way we approach it.
NerdWallet's Ken Shuman and InkHouse's Beth Monaghan debate whether companies spend too much time recruiting and hiring Millennials.
Today, the US is about 5% of the world's population and we use approximately 25% of the world's supply of cannabis.
By and large, Millennials have received a bad rap in the work environment, but there are plenty of them who are the smartest, hardest-working, and well-balanced employees of any recent generation.
Most marketers know a zombie product or two. They linger hollow-eyed on store shelves, offering little-to-no profit while weighing on marketing budgets. Cannibals are worse, eating margin from perfectly good products in a category.
For every guy who has ever wondered what it is like in the world of women, we are here with a report.
In Brazil's down-to-the-wire presidential race, marcomms strategy played a pivotal role.
There are certain table stakes that must form part of any relocation strategy - the what, when, where, who, and how have to be expressed clearly to all audiences.
While I have been truly fascinated by the recent maelstrom surrounding the NFL, I have grown tired of the endless talking heads picking apart the league’s crisis management.
While I was aware of the lack of diversity in PR, I failed to take action.
Don't expect Apple to move too far away from what works now; why would it?
Research shows that companies that build a strong corporate character and partnerships with a range of shareholders, including some new groups, are more likely to be successful.
To help break through the silence and dispel the stigma that surrounds them, No More partnered with media giant Viacom to launch a new series of powerful No More PSAs.
The fact key players in the tech industry, including Google, Apple, Yahoo, Facebook, Twitter, LinkedIn, and eBay, finally released their diversity numbers represents a welcome start.
Amid multiple wars, Ebola, midterm elections, and a new iPhone, the NFL was the biggest end-of-summer story in mainstream news. That tells you all you need to know.
While we put great faith in the US government and our healthcare providers to alert us to the risks associated with significant health threats, somehow they faltered in efforts to communicate clearly about Ebola.
Depending on who you talk to, the term total market is either a dirty word calling for the end of multicultural marketing as we know it, or it's the beginning of everything getting folded into the general market.
Making information available to the public is a good thing, especially when it's easy to access, understandable, and put into the right context for patients.
The FDA's latest draft guidelines, while not yet final, provide useful information about its current thinking.
As well as rounding up the highlights of a stimulating and thought-provoking day, we also drill down into various aspects of the CSR debate from a geographic and practical point of view.
Greenpeace has made a lot of headlines pushing brands, often global companies, to change their practices, sometimes through high profile - and high altitude - actions.
The effects of our actions can be unexpectedly far-reaching, says Partners in Food Solutions' Susan Langer .
A successful rebranding must indicate a new direction and demonstrate a change in the corporate culture of the company.
Celia Fischer, VP, strategic comms, America's Natural Gas Alliance, discusses how the group's Think About It effort has cut through the noise.
Two prominent brands were recently at the receiving end of some intense public backlash. Sadly, how the companies responded only managed to make things a hundred times worse.