Opinion

Why reinventing a brand is not about logos

Why reinventing a brand is not about logos

Survey Monkey SVP of marketing communications Bennett Porter explains how her company rebranded itself by looking beyond an artistic redesign.

The next Cannes invasion: Risk-management experts

The next Cannes invasion: Risk-management experts

As the festival of creativity celebrates fearless work that engages controversy, there will be a growing role for those who handle fallout and debates, writes BlueCurrent Japan MD Tetsuya Honda.

Law enforcement, reality TV, and ethics

Law enforcement, reality TV, and ethics

Ethics in government PR is already complicated. Throw into the mix concerns about justice in law enforcement and reality television and you have a real conundrum.

3 comms challenges for retailers created by the Amazon-Whole Foods deal

3 comms challenges for retailers created by the Amazon-Whole Foods deal

Amid an urgent, high-pressure gauntlet of investor, media, and employee concerns, the battle for perceptions among food retailers has grown more difficult. Here are three reasons why.

Sorrell is wrong about consultancies. Culture is key to what we do

Sorrell is wrong about consultancies. Culture is key to what we do

Karmarama's executive chairman, who sold to Accenture last year, says WPP chief Martin Sorrell is wrong to think consultancies can't do creative.

Perceptions of social norms are changing. Now what?

Perceptions of social norms are changing. Now what?

It's up to those of us trying to guide our collective organizations to set - and hold - standards of what we think makes a good professional

Why won't influencers and brands listen to the FTC? They're not afraid of its fines

Why won't influencers and brands listen to the FTC? They're not afraid of its fines

When influencers and renegade brands won't stop flouting the FTC's paid post guidelines, it's time for the government to rethink its approach.

Good riddance to the White House press briefing

Good riddance to the White House press briefing

Daily access to our government leaders is a pillar of U.S. democracy and should be taken seriously, but the White House press briefing is no longer a serious undertaking.

Part trusted adviser, part street fighter, comms pros raise bar

Part trusted adviser, part street fighter, comms pros raise bar

The 2017 PRWeek Power List features a woman in the number one position for the first time -- Omnicom Public Relations Group's CEO Karen van Bergen.

Nobody wants to sabotage your career

Nobody wants to sabotage your career

Calm down and stop letting people press your buttons. When you show up whole, wholehearted, prepared, informed, and operating at your absolute best, you can't lose professionally.

Women in virtual reality: Lean in

Women in virtual reality: Lean in

VR is a technology poised to change our world, but it has a dark side.

Ask Renee...What's the best way to improve diversity?

Ask Renee...What's the best way to improve diversity?

In the first installment of Ask Renee, she answers the question, "What are the most effective ways to increase diversity in the C-suite and build inclusive companywide cultures?"

Driving the conversation: Journalists, influencers, and journalist-influencers

Driving the conversation: Journalists, influencers, and journalist-influencers

Most influencers aren't journalists, and not all journalists are influencers. But sometimes their powers are combined in a super-influential hybrid who drives conversations.

Living a double life is healthy for PR pros

Living a double life is healthy for PR pros

Whether it's writing, acting, or fixing houses, embracing one's passions on the side often has professional benefits for communicators.

What's keeping senior executives up at night: Analytics and new platforms

What's keeping senior executives up at night: Analytics and new platforms

So says a survey of the Arthur W. Page Society's Future Leaders group conducted this week in Southern California. Bob Feldman explains.

Want executive visibility? Stop looking in the wrong places

Want executive visibility? Stop looking in the wrong places

How to understand the shifting world of getting your executive in front of the right people at the right time.

Pitfalls and solutions when negotiating the client's form of master services agreement

Pitfalls and solutions when negotiating the client's form of master services agreement

This article will address the four most common pitfalls and the pragmatic solutions.

Speaking up isn't enough: Taking action against gender norms

Speaking up isn't enough: Taking action against gender norms

As we continue to hear from industry stalwarts that women simply need to speak up, we clearly need a substantive review and dialogue

People are outraged on social media, but it doesn't matter
How companies can take the lead on climate action post-Paris accord

How companies can take the lead on climate action post-Paris accord

President Trump has made his point of view clear on the Paris climate accord, and so have consumers. Research shows they want non-government entities to take the lead on the issue.

Cleveland Clinic's Eileen Sheil: 5 tips for integrating social media into comms

Cleveland Clinic's Eileen Sheil: 5 tips for integrating social media into comms

Patients used to call the customer relations department with a complaint. Today, a single Tweet can influence how the public views your brand - good or bad

Strategy for strategic communications? Why it matters

Strategy for strategic communications? Why it matters

Redefining our role as a strategic management function is extremely important, yet we have to grapple not only with access to the top of our organizations (or those of clients) to engage in strategy, but with the ongoing debates in defining strategy itself.

How I learned to stop worrying and love marketing as a whole

How I learned to stop worrying and love marketing as a whole

When people say "marketing," they often mean "advertising." But it's actually a whole lot more than that.

How to avoid a dreaded note from the FTC about an influencer

How to avoid a dreaded note from the FTC about an influencer

Recent guidance from the federal agency has many brands rethinking their influencer policies--for the better.

Calling for integrated people--and yes, that's a real thing

Calling for integrated people--and yes, that's a real thing

Integration is one of the biggest buzzwords in marketing. But talking about it is much easier than doing it.