Opinion

Have influencers eclipsed journalists as brands' primary pitching targets?

Have influencers eclipsed journalists as brands' primary pitching targets?

Powerhouse Factories' Meghann Craig and Pulsar Strategy's Joseph McKeating proffer opposing viewpoints to this month's Gloves Off prompt.

Gilroy: A new dawn for public affairs

Gilroy: A new dawn for public affairs

Increasing efforts to regulate combined with an emerging trend for brands to stand for something purposeful heralds a new era for public affairs, argues Will Gilroy, communications director at the World Federation of Advertisers.

'We're all spin doctors': How building webs can solve the transparency problem

'We're all spin doctors': How building webs can solve the transparency problem

Connectability is corporate communications' answer to the transparency problem.

2015 class will push diversity and innovation even further

2015 class will push diversity and innovation even further

Congratulations to everyone on the list who has taken innovation another step further and inched the industry closer to a diverse future.

When the new boss asks you 'the question'

When the new boss asks you 'the question'

It's one of the trickiest questions of a career, and it's fraught with danger.

A gallant apology - Why did Mitsubishi's brave expression of remorse trigger a domino effect?

A gallant apology - Why did Mitsubishi's brave expression of remorse trigger a domino effect?

Relatives of UK prisoners of war have urged Mitsubishi to extend its apology to all prisoners subjected to forced labour during the Second World War after its historic apology to US POWs at the weekend.

It's about time we evolve and make measurement mainstream

It's about time we evolve and make measurement mainstream

PR, marketing, social, and digital need to continue to focus on integrating strategies to foster the greatest business impact with measurable results.

An industry best-kept secret: The personal wealth of PR agency owners

An industry best-kept secret: The personal wealth of PR agency owners

With the spate of agency acquisitions in recent years, you might think making a deal is easy. Far from it.

Lego social media chief: Oreo set a dangerous precedent for real-time marketing

Lego social media chief: Oreo set a dangerous precedent for real-time marketing

Real-time is so much more than just a comms strategy; marketers should start to view it as a business model, says Lars Silberbauer, global social and search leader at Lego.

Boardroom decisions can often haunt PR pros

Boardroom decisions can often haunt PR pros

Tough choices are a part of life. And I’ve faced plenty. But some haunt me more than others.

Brick and mortar stores key to a brand's success. Just ask Bonobos or Warby Parker

Brick and mortar stores key to a brand's success. Just ask Bonobos or Warby Parker

Digital offerings should not render the physical experience meaningless, nor vice versa. In fact, each one should enhance and support the other.

Want greater profits at your agency? Then eliminate time-sucks

Want greater profits at your agency? Then eliminate time-sucks

As a service business, you don’t sell products – you sell time, so how and where time is invested throughout your agency plays a key role in its profitability.

2015 Power List reflects growing importance of PR to the C-suite

2015 Power List reflects growing importance of PR to the C-suite

In 2011, Walmart's Leslie Dach topped our Power List and this year, his successor Dan Bartlett repeated the feat and ascended to the top of the pile.

A must-have checklist for content creators

A must-have checklist for content creators

As PR firms continue to expand their content creation offerings, legal issues will arise in which most PR pros are not fully versed, but need to be. The following will serve as a helpful resource.

Specht: Buzzword or not, engagement is here to stay

Specht: Buzzword or not, engagement is here to stay

It's also more than just a buzzword.

Mentors teach us a lot more than we realize

Mentors teach us a lot more than we realize

The point of this column isn't to harp on about "why you should measure better," but to take a moment and reflect on why we do the things we do every day.

10 tips for getting a job and getting ahead in communications

10 tips for getting a job and getting ahead in communications

There are nearly 3 million recent college graduates looking to get a job this year. Here's how to stand out from the crowd.

Coca-Cola's Wendy Clark on the 'artificial divide' between creativity and effectiveness

Coca-Cola's Wendy Clark on the 'artificial divide' between creativity and effectiveness

In pursuing effectiveness, brands and agencies often disconnect creativity from the process - and marketing testing and measurement tools are partly to blame. This divide must be bridged, Wendy Clark argues.

R.I.P. engagement: Popular PR buzzword bites the dust

R.I.P. engagement: Popular PR buzzword bites the dust

After the new has become rather common, a new buzzword takes hold and replaces the old - often rather quickly.

Why 'no comment' is no good

Why 'no comment' is no good

A "no comment" can define an otherwise successful interview. Don't let it.

Can your comms team predict the future? Because your CEO demands it

Can your comms team predict the future? Because your CEO demands it

CEOs want the ability to see into the future from their communications advisers - to anticipate actions that have the potential to cause a corporate crisis.

Eight ways FIFA can restore its tarnished reputation

Eight ways FIFA can restore its tarnished reputation

With the events of the past couple of weeks, it is clear FIFA's reputation is in tatters, and the organisation has an enormous challenge ahead.

Opinion: Why Nestle needs to smell the coffee in India

Opinion: Why Nestle needs to smell the coffee in India

Hiding behind corporatese and remaining nameless and faceless is not going to help Maggi this time; situation needs some 'instant' remedy

Four ways PR can help California through its record drought

Four ways PR can help California through its record drought

As California has done on other issues such as energy, healthcare, and education, the state has the opportunity to model a progressive problem-solving strategy.

TV’s Mad Men finished in perfect harmony: PRWeek is the real thing

TV’s Mad Men finished in perfect harmony: PRWeek is the real thing

Excuse the tortured analogy but, as PR pros head to France for Cannes Lions, Draper's fictional insight tells us something about today's communications landscape.

News by email...