Opinion

Walker: Show and tell to avoid content overload

Walker: Show and tell to avoid content overload

Kate Walker, SVP, partner, McGrath/Power PR, details how visually led comms helps avoid content overload.

Don't freak out - your career is a journey

Don't freak out - your career is a journey

A career - just like life - is a journey, and there's no telling what will happen when a door opens or closes.

Campaign urges know-it-all teens to think about The Real Cost of using tobacco

Campaign urges know-it-all teens to think about The Real Cost of using tobacco

The Real Cost takes a different approach to the dangers of tobacco use.

C-suites need more women and diversity - and sooner than 2204

C-suites need more women and diversity - and sooner than 2204

The marketing Holy Grail of authentic consumer engagement goes a lot easier when the workforce of a business reflects the demographic of its target consumer.

The unknown is what makes political comms fun

The unknown is what makes political comms fun

We know some Democrats will run against Hillary Clinton. What we don't know is whether or not they will have the gall to attack or challenge her.

Germanwings has been forced to operate beyond the standard crisis comms manual

Germanwings has been forced to operate beyond the standard crisis comms manual

A week ago the airline Lufthansa was hobbled by a third consecutive day of strike action by its pilots. Aircraft were grounded, flights cancelled and the travel plans of thousands of air travellers disrupted.

Conrardy: Millennial-run firms might be the future of PR

Conrardy: Millennial-run firms might be the future of PR

While my age and that of my young team has brought challenges, it is also the thing that has been crucial to our success.

Five ways PR execs should flex their business muscles

Five ways PR execs should flex their business muscles

Communications executives have a seat at the table, but they must have the business strength to hold onto it.

Is the chief communications officer position going the way of the dodo?

Is the chief communications officer position going the way of the dodo?

The CCO role has disappeared at several major organizations.

How employers can avoid costly mistakes

How employers can avoid costly mistakes

Following the proper guidelines for classification of independent contractors and the use of background checks can ensure your agency's salary expenditures are spent wisely.

Morgan Spurlock: It's the best time in history to be a content creator

Morgan Spurlock: It's the best time in history to be a content creator

SXSW is becoming just as much about marcomms as it is technology. Morgan Spurlock's presentation only cemented that belief more.

What can bring PR professionals and academics together? Research

What can bring PR professionals and academics together? Research

Renowned PR scholar Jim Grunig often said, "There's nothing as practical as a good theory." The insights gleaned from the International Public Relations Research Conference can prove him right.

Hong Kong tweet hub

Hong Kong tweet hub

As a PR professional who focuses on bridging the communication divide between China and the Western world, Carol Chan has advice for both Twitter and Chinese marketers concerning the social platform's new office in Hong Kong.

Why marketers need to be at South by Southwest

Why marketers need to be at South by Southwest

This year's event will draw more than 30,000 attendees from more than 80 countries to Austin. Its sheer size presents an opportunity for savvy marketers to make their marks.

Cadena: Five things brands should know about Millennial moms

Cadena: Five things brands should know about Millennial moms

There are 90 million Millennials in the US, a quarter of whom are parents with a spending power of $200 billion and growing.

The inspired PR pro's guide to SXSW

The inspired PR pro's guide to SXSW

For any PR pros in Austin, remember: simply being at SXSW isn't nearly enough. You're with a group of innovators. Do something different, edgy, creative, and attention-grabbing.

What we can learn from the vaccine wars

What we can learn from the vaccine wars

However baffling, resistance to vaccines continues. Chris Graves of Ogilvy Public Relations reveals the science behind four key mistakes communicators make when trying to change the tide on an issue such as this one.

Crucible moments in PR force us to confront ugly truths

Crucible moments in PR force us to confront ugly truths

It was my crucible moment, which the dictionary defines as "a place or occasion of severe test or trial," and most of us have such a time in our career.

Di Maria: CEO transition ideal time to highlight the impact of PR

Di Maria: CEO transition ideal time to highlight the impact of PR

Beyond getting a new CEO ready is the chance to help them understand that the company itself is under intense scrutiny from stakeholders.

Students can teach PR leaders how to strengthen an industry

Students can teach PR leaders how to strengthen an industry

Today's PR students have expectations and numerous solid ideas that will positively impact all levels of a company.

Wolfson: How safety initiative educated parents about dangers to children in pools

Wolfson: How safety initiative educated parents about dangers to children in pools

When pool-owning parents were asked about the risks of drowning to children, many seemed disconnected from the danger.

Monty: Long-form storytelling in 140 characters or less

Monty: Long-form storytelling in 140 characters or less

Twitter is alive and well - and being used for long-form content.

A more efficient way to gauge your workplace value

A more efficient way to gauge your workplace value

We're all advised to manage our own careers. A deeper understanding of the Hay Job Evaluation System is one focused, substantive way to do that.

Marketers need to drop the tech jargon, says Belkin's CMO

Marketers need to drop the tech jargon, says Belkin's CMO

Belkin CMO Kieran Hannon believes smarthome marketing should focus on consumer benefits, not tech jargon.

Is social media newsjacking worth the ROI and the time for brands?

Is social media newsjacking worth the ROI and the time for brands?

The barriers between marketers and consumers have been knocked down, just as the audience of consumers has expanded exponentially.

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