Opinion

Hogan: Tried-and-tested PR approach helps shape new cannabis sector

Hogan: Tried-and-tested PR approach helps shape new cannabis sector

As cannabis continues to go mainstream, so does the industry’s approach to public and government relations.

Why PR leaders failed in everything to do with Ferguson

Why PR leaders failed in everything to do with Ferguson

Communications professionals never seem to miss an opportunity to weigh in on social issues, so why is this situation different?

Big Idea: Brands should adopt an online/offline strategy from the start

Big Idea: Brands should adopt an online/offline strategy from the start

Jaclyn Johnson, founder of digital marketing agency No Subject, advises brands to adopt an online/offline strategy from the start.

How to leverage the 'lame duck' to advance your policy objectives

Depending on your views, any executive actions or new regulations will serve as a means to define the administration either as overreaching and requiring Congressional action to block bad policies, or as taking the necessary steps in the absence of legislation passed by Congress.

You are only as good as your number two

You are only as good as your number two

Agency owners should think about "succession planning" as a continuous process, writes Davis & Gilbert's Michael Lasky.

What's wrong with PR education? Students speak out

What's wrong with PR education? Students speak out

Schools must change the core competencies within the PR major to meet the challenges of our dynamic field.

Behavior before brand

Behavior before brand

Governments should start to be much more proactive about defining how corporations are allowed to brand themselves and thus help shape the way they behave

Three steps to communication planning in Asia

Three steps to communication planning in Asia

The planning process has always been one of the more exciting and rewarding elements of brand and communication consulting. Here is a three step approach.

Payne: PR industry needs to take more steps towards diversity

Payne: PR industry needs to take more steps towards diversity

As I reflect on this year's conference, I can't wait until next year's, but I know the work of NBPRS is far from done.

Payne: Embrace diversity and emerging technology

Payne: Embrace diversity and emerging technology

We must take the lead in helping companies, clients, and organizations embrace even greater diversity just as we adapt to this world of technological change.

Biro: Don't let pressure throw off your game

Biro: Don't let pressure throw off your game

Today, brands are more likely to respond quickly before a proper decision is made, sometimes due to the amount of pressure being exerted on them. It needn't be that way.

Payne: 10 strategies for diversifying the PR profession

Payne: 10 strategies for diversifying the PR profession

It's easy to be negative about what's not being done, but it's a lot easier to offer suggestions on how we can achieve greater diversity.

The Burning Issue: Legal marijuana requires skilled PR finessing

The Burning Issue: Legal marijuana requires skilled PR finessing

Putting a topic such as cannabis legalization on the cover of PRWeek is going to divide opinion whichever way we approach it.

Are companies focusing too much on recruiting and hiring Millennials?

Are companies focusing too much on recruiting and hiring Millennials?

NerdWallet's Ken Shuman and InkHouse's Beth Monaghan debate whether companies spend too much time recruiting and hiring Millennials.

Davis: Legal cannabis sector holds fate in its own hands

Davis: Legal cannabis sector holds fate in its own hands

Today, the US is about 5% of the world's population and we use approximately 25% of the world's supply of cannabis.

Quit complaining: Millennials aren't so bad

Quit complaining: Millennials aren't so bad

By and large, Millennials have received a bad rap in the work environment, but there are plenty of them who are the smartest, hardest-working, and well-balanced employees of any recent generation.

Developing an appetite for cannibal and zombie products

Developing an appetite for cannibal and zombie products

Most marketers know a zombie product or two. They linger hollow-eyed on store shelves, offering little-to-no profit while weighing on marketing budgets. Cannibals are worse, eating margin from perfectly good products in a category.

Four DeVries guys explain why working with women rocks

Four DeVries guys explain why working with women rocks

For every guy who has ever wondered what it is like in the world of women, we are here with a report.

How comms and marketing strategy decided the Brazilian presidential election

How comms and marketing strategy decided the Brazilian presidential election

In Brazil's down-to-the-wire presidential race, marcomms strategy played a pivotal role.

How do you communicate a corporation’s HQ relocation to a different country?

How do you communicate a corporation’s HQ relocation to a different country?

There are certain table stakes that must form part of any relocation strategy - the what, when, where, who, and how have to be expressed clearly to all audiences.

NFL should start speaking from the heart

NFL should start speaking from the heart

While I have been truly fascinated by the recent maelstrom surrounding the NFL, I have grown tired of the endless talking heads picking apart the league’s crisis management.

Cohen: Time for PR industry to 'walk the talk' on diversity

Cohen: Time for PR industry to 'walk the talk' on diversity

While I was aware of the lack of diversity in PR, I failed to take action.

Apple's next PR chief faces task of finessing successful strategies

Apple's next PR chief faces task of finessing successful strategies

Don't expect Apple to move too far away from what works now; why would it?

Bolton: Authentic engagement starts with character

Bolton: Authentic engagement starts with character

Research shows that companies that build a strong corporate character and partnerships with a range of shareholders, including some new groups, are more likely to be successful.

No More leverages celebs to break silence on sexual assault and domestic violence

No More leverages celebs to break silence on sexual assault and domestic violence

To help break through the silence and dispel the stigma that surrounds them, No More partnered with media giant Viacom to launch a new series of powerful No More PSAs.

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