Opinion

Is this a terminal crisis for Malaysia Airlines?

Is this a terminal crisis for Malaysia Airlines?

It depends how much trust passengers will continue to have on the brand.

The real legacy of the World Cup in Brazil

The real legacy of the World Cup in Brazil

Why popular misconceptions about Brazil were not realized in the recent World Cup, what its implications are for the country's upcoming presidential elections, and how "Brazil will be just fine."

Feldman: To get to the top of PR, get out of PR

Feldman: To get to the top of PR, get out of PR

Here's a piece of career advice: get out of this business, writes PulsePoint Group's Bob Feldman.

Hit or Miss? Airbnb reveals new branding to the world

Hit or Miss? Airbnb reveals new branding to the world

Airbnb, the short-term accommodation businesss, updated its brand identity this week and introduced a new logo that it named the Bélo, "the universal symbol of belonging".

Tannen: Ethical behavior a critical factor in corporate reputation

Tannen: Ethical behavior a critical factor in corporate reputation

Money managers say they are prioritizing ethics. Why? Because they can save valuable time and money and lead to more customers.

Fuhrman-Kestler: Latest FDA guidance reveals clearer roadmap for pharma's use of social media

Fuhrman-Kestler: Latest FDA guidance reveals clearer roadmap for pharma's use of social media

Decoding the most recent FDA guidelines for the use of social media by pharma companies.

Valdes-Fauli: Six ways LeBron James mastered the game of communications

Valdes-Fauli: Six ways LeBron James mastered the game of communications

A Miami agency leader, and Heat season ticket holder, explains why LeBron James made all the right moves when he announced he was rejoining the Cleveland Cavaliers.

Smith: Cultural intelligence makes the world - and workplace - go round

Smith: Cultural intelligence makes the world - and workplace - go round

As multinational corporations increasingly invest in emerging economies, it is critical companies have a strategy to build organizational cultural intelligence, writes Latraviette Smith.

Stanton: Prescribing the right communications treatment when illness strikes the CEO

Stanton: Prescribing the right communications treatment when illness strikes the CEO

Some leaders may reflexively argue that health issues should remain in the personal domain. While understandable, that's an unrealistic proposition in today's world.

Powerful contributors shed new light on PR's top communicators

Powerful contributors shed new light on PR's top communicators

The 2014 Power List differs from previous years in that we enlisted various powerful people to write the profiles of some of the most influential people in communications.

Power players set the bar even higher for PR's next generation

Power players set the bar even higher for PR's next generation

Seven years may not seem like a long time, but in terms of what is being accomplished by those at the leading edge of the industry, it is light years.

Langley: Engagement critical in fight against brandjackers

Langley: Engagement critical in fight against brandjackers

Real engagement involves much more than just creating a hashtag.

Opening the Rolodex

Opening the Rolodex

I recently met an old friend, whom I had not seen in years.

What are crucial comms strategies to cut through the noise before the midterms?

What are crucial comms strategies to cut through the noise before the midterms?

To ensure your efforts are part of the debate before the midterms, it is key to focus on three ideas.

How can PR make content marketing successful?

How can PR make content marketing successful?

The industry has struggled to connect actions to outcomes. But times are changing. Here is how an integrated PR strategy can accelerate content marketing success

Is Facebook still considered a viable earned media opportunity for brands?

Is Facebook still considered a viable earned media opportunity for brands?

Facebook is a top non-paid platform for PR-driven campaigns firstly because the platform's focus on quality content in the feed has the same focus as Google.

Shaw: When to punch back like Walmart, and when to step away from the keyboard

Shaw: When to punch back like Walmart, and when to step away from the keyboard

In light of Walmart's decision to push back against The New York Times, Microsoft's Frank Shaw explains when his company uses owned media to rebut an outlet.

Sheil: Making measurement work for you

Sheil: Making measurement work for you

Sometimes, especially in healthcare, you need to be patient and persistent with your measurement initiatives.

10 lessons from the Microsoft Exchange Online outage about handling a service disruption

10 lessons from the Microsoft Exchange Online outage about handling a service disruption

On Tuesday, Microsoft's Exchange Online service went dark for the entire business day, preventing its users from sending or receiving email.

Big Idea: How to engage LGBT audiences

Big Idea: How to engage LGBT audiences

Tom Whitman, SVP and director at Flip, discusses best practices on how brands can engage LGBT audiences.

Buchanan: Treatment of US CEOs differs among European journalists

Buchanan: Treatment of US CEOs differs among European journalists

American CEOs granting interviews to the media in Europe will notice a lot of similarities, but there are nuances in the ways some countries practice journalism.

All you need to know about Cannes 2014 - in four minutes

All you need to know about Cannes 2014 - in four minutes

This year's Cannes Lions International Festival of Creativity demonstrated the importance of earned media and collaboration amid the accelerating integration of the global marketing sector.

Lessons PR pros can gain from Eric Cantor's defeat

Lessons PR pros can gain from Eric Cantor's defeat

Wake-up calls such as Cantor's loss remind us that we, as PR pros, need to keep our eye on the ball each day, writes Sam Singer.

Hit or Miss? Amazon launches the Fire smartphone

Hit or Miss? Amazon launches the Fire smartphone

Amazon's CEO Jeff Bezos yesterday revealed the Fire smartphone at a special event in Seattle.

Risi: Five ways to navigate today's changing media landscape to maximize business impact

Risi: Five ways to navigate today's changing media landscape to maximize business impact

Transformation defines today's media environment, says Ogilvy's Jennifer Risi.

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