Opinion

Dittus: Public affairs lessons from the NFL's crisis

Dittus: Public affairs lessons from the NFL's crisis

Amid multiple wars, Ebola, midterm elections, and a new iPhone, the NFL was the biggest end-of-summer story in mainstream news. That tells you all you need to know.

Singer: Leaders' failure to communicate is something to fear

Singer: Leaders' failure to communicate is something to fear

While we put great faith in the US government and our healthcare providers to alert us to the risks associated with significant health threats, somehow they faltered in efforts to communicate clearly about Ebola.

Zuno: Ready or not, it's time to go total market

Zuno: Ready or not, it's time to go total market

Depending on who you talk to, the term total market is either a dirty word calling for the end of multicultural marketing as we know it, or it's the beginning of everything getting folded into the general market.

Sheil: Sunshine Act keeps transparency a hot topic in healthcare

Sheil: Sunshine Act keeps transparency a hot topic in healthcare

Making information available to the public is a good thing, especially when it's easy to access, understandable, and put into the right context for patients.

Lasky: FDA tackles social media space limitations and misinformation

Lasky: FDA tackles social media space limitations and misinformation

The FDA's latest draft guidelines, while not yet final, provide useful information about its current thinking.

Adopting sustainable policies will greatly improve the bottom line

Adopting sustainable policies will greatly improve the bottom line

As well as rounding up the highlights of a stimulating and thought-provoking day, we also drill down into various aspects of the CSR debate from a geographic and practical point of view.

Greenpeace shares strategies to help create a sustainable future

Greenpeace shares strategies to help create a sustainable future

Greenpeace has made a lot of headlines pushing brands, often global companies, to change their practices, sometimes through high profile - and high altitude - actions.

Big Idea: How to have the greatest ripple effect

Big Idea: How to have the greatest ripple effect

The effects of our actions can be unexpectedly far-reaching, says Partners in Food Solutions' Susan Langer .

When does rebranding work as an effective response to a crisis situation?

When does rebranding work as an effective response to a crisis situation?

A successful rebranding must indicate a new direction and demonstrate a change in the corporate culture of the company.

DC Influencer: Celia Fischer, America’s Natural Gas Alliance

DC Influencer: Celia Fischer, America’s Natural Gas Alliance

Celia Fischer, VP, strategic comms, America's Natural Gas Alliance, discusses how the group's Think About It effort has cut through the noise.

NFL and Urban Outfitters fail to follow the PR 101 playbook

NFL and Urban Outfitters fail to follow the PR 101 playbook

Two prominent brands were recently at the receiving end of some intense public backlash. Sadly, how the companies responded only managed to make things a hundred times worse.

Avoiding cross-examination

Avoiding cross-examination

I did what every good agency executive is trained to do: I went into the meeting and basically tried to wing it.

Rozett: Supporters' efforts keep Keystone XL project top of mind

Rozett: Supporters' efforts keep Keystone XL project top of mind

The Keystone XL pipeline has been called the most studied pipeline project in history. It's also arguably the most popular.

Roetzer: Untapped potential for PR pros who can measure what matters

Roetzer: Untapped potential for PR pros who can measure what matters

The PR industry gets a bad rap at times because professionals historically relied on soft metrics such as placements, impressions, and ad equivalency to create the perception of value.

The latest initialism for your lexicon

The latest initialism for your lexicon

NFC - or near field communication - has gained more steam through the news that Apple was including it in its latest device, the iPhone 6.

Bowen: The grand deception in research

Bowen: The grand deception in research

Deception can be in ethical research, but knowing when it is absolutely necessary is the crucial consideration.

Bienstock: Reaching détente in the native advertising turf war

Bienstock: Reaching détente in the native advertising turf war

Anyone who works in PR or marketing has heard of native advertising, yet it seems almost everyone has a different definition of what it actually is and who should be in charge of it, notes Prosek Partners' Hal Bienstock.

Referendum result: How the comms battle was won and how it will change the landscape forever

Referendum result: How the comms battle was won and how it will change the landscape forever

In the end, the victory for the Unionist campaign in the Scottish Referendum was resounding, but came only after a one-point lead in one poll for the nationalists caused a panic among the UK political establishment.

Spielman: Find your own purpose-driven campaign amid the 24-7 bustle

Spielman: Find your own purpose-driven campaign amid the 24-7 bustle

Most working parents say it is difficult to balance the responsibilities of both work and family. The push and pull of the juggle is constant.

Weiner: Measuring how far we've come

Weiner: Measuring how far we've come

Today's PR challenges are magnified by volume, speed, and diversity. Research and measurement can help make sense of it all.

Four steps for Apple to regain the messaging high ground

Four steps for Apple to regain the messaging high ground

While there has been some damage to the trust we have in Apple, it is reparable.

Feldman: Lateral education is the new professional development

Feldman: Lateral education is the new professional development

Placing one or two of your stars outside your own managerial orbit may seem like it's asking too much, but if these folks rotate through other functions and then come back to communications, think how much more savvy and strategic your function will be.

Big Idea: Adidas' Jeremy Darlow

Big Idea: Adidas' Jeremy Darlow

Jeremy Darlow, head of brand and digital marketing, Adidas, says college recruitment is all about brand building.

Whichever way you look at it, doing good is good business

Whichever way you look at it, doing good is good business

As we reach September and full-throttle work, our thoughts at PRWeek turn toward the theme of good business being better business.

Lowe: Red Cross initiatives at local level lead to successful efforts on a national scale

Lowe: Red Cross initiatives at local level lead to successful efforts on a national scale

While the American Red Cross is best known for blood collections and responding to disasters large and small, we are making a new push to save lives and reduce injuries by helping to prevent emergencies from occurring.

News by email...