Jeremy Darlow, head of brand and digital marketing, Adidas, says college recruitment is all about brand building.
As we reach September and full-throttle work, our thoughts at PRWeek turn toward the theme of good business being better business.
While the American Red Cross is best known for blood collections and responding to disasters large and small, we are making a new push to save lives and reduce injuries by helping to prevent emergencies from occurring.
In today's age of tweets, pins, likes, and Vines, the good, old-fashioned speech - when delivered properly - remains among the most powerful communications vehicles.
We've democratized our brands with technology.
The ongoing events highlight the critical need for a deeper level of cultural competence and intelligence within PR agencies and the overall industry.
"If you always do what you always did, you always get what you always got," comedienne Moms Mabley once said.
A study conducted by Global-WebIndex showed that nearly 38% of consumers thought MasterCard sponsored the World Cup - Visa was the official sponsor - though it hadn't been one since 2006.
The channels we use to communicate with our audiences and with each other have changed dramatically since I joined General Electric in 1999.
The best communication comes from a comprehensive understanding of your audience. Bad reviews or bad press is an opportunity to deepen that understanding.
One of the most challenging aspects of PR is dealing with a pesky group of professionals called journalists.
The Ebola crisis reminds us that accurate, consistent information is crucial.
Slacktivism critics will say Ice Bucket Challenge celebrity videos are the most egregious examples of attention-seeking hidden behind a cause. I disagree completely.
The #IceBucketChallenge has turned into a social media snowball. It's gaining tremendous traction - more than $15 million in donations to date, according to Time, and 1.2 million videos on Facebook and counting.
Despite public hostility toward their job performance, an examination of each party's PR tactics offers some valuable lessons.
What you missed at ColorComm: Women of Color in Communications
CDC and Emory University officials expertly handled communications around the Ebola crisis. Their command of the media bodes well for the more daunting task at hand - controlling the actual virus.
Corporate chief executives occasionally lash out in calculated, public campaigns against negative press coverage, activist investors, and regulators. But it's rare to see them confronting their direct competitor.
After utilizing search engines, reporters then focus their attention on two primary destinations: the company website and the online newsroom.
An updated and robust social media and blogging policy can help ensure a firm reaps the rewards of its employees' engagement activity without succumbing to unintended - and unwarranted - risks.
Communicators should not be shy voicing their opinions during a crisis, even if those views contrast with those of the legal department.
Yelp is adding video options to its reviews of businesses of all shapes and sizes.
It is difficult to escape sports in this month's issue of PRWeek, which seems appropriate as memories of the best soccer World Cup slowly begin to fade.
To drive our clients and our industry, it is time to acknowledge this disruption and adopt new approaches.
Susan Frech, CEO, Social Media Link, advises brands to let consumer advocates lead social conversations.