Opinion

Words matter: The case for credibility and trust in the age of fake news

Words matter: The case for credibility and trust in the age of fake news

Now more than ever, communications counselors must not avoid being the bearer of bad news.

Why framing your message matters

Why framing your message matters

Five concepts that communications pros should know to strengthen their effectiveness.

Why SXSW Interactive needs a name change

Why SXSW Interactive needs a name change

Twenty years is enough. It's time for SXSW Immersive, writes OMD's chief digital and innovation officer.

We all need to be diversity champions

We all need to be diversity champions

Pat Ford, 2016 Diversity Distinction in PR Awards winner, underscores the opportunity all in the industry have to move the needle on diversity and inclusion

Comms has an important role fighting sexual harassment in the workplace

Comms has an important role fighting sexual harassment in the workplace

Communications professionals can create a culture in which a "hostile environment" - proof of which would allow a plaintiff to prevail - cannot take hold.

From SXSW: Technology is ready for primetime in healthcare

From SXSW: Technology is ready for primetime in healthcare

But how can you harness it to improve your brand's value to doctors and patients?

Teaching ethics is crucial to teaching PR leadership

Teaching ethics is crucial to teaching PR leadership

Leadership and ethics are forever intertwined, inseparable from one another.

How Big Pharma can recover its lost luster

How Big Pharma can recover its lost luster

The pharmaceutical industry's cardinal sin is the perception that it cares about profits instead of people. Here are four ways it can change that perception.

Hold the wheatgrass smoothies: International Women's Day is a reminder that PR is far from perfect

Hold the wheatgrass smoothies: International Women's Day is a reminder that PR is far from perfect

I am a feminist. How did this happen? I could drop the usual clich├ęs about being the father of two young girls and living in a house full of women.

How business must communicate in the age of Twitter and fake news

How business must communicate in the age of Twitter and fake news

For one, remember the Boy Scout's Oath.

It's time for everyone to get behind the fight against fake news

It's time for everyone to get behind the fight against fake news

Everyone has a role to play - most of all the reader.

The night Donald Trump became President Trump

The night Donald Trump became President Trump

Where Trump hit and missed in his nationally televised address.

Salaries in PR: When change is real, it pays to change right along with it

Salaries in PR: When change is real, it pays to change right along with it

This year, the median salary of men with more than five years of experience is $135,000, compared to women at $95,000.

What responsibility does PR have to the dying media?

What responsibility does PR have to the dying media?

More than boring product pitches and self-promotional op-eds.

What it really means to embrace diversity

What it really means to embrace diversity

Let's be real. While some companies do a phenomenal job and have created standards and best practices, diversity can be overwhelming for many organizations.

The Oscars platform will be highly political but is the risk for brands worth it?

The Oscars platform will be highly political but is the risk for brands worth it?

Award season is upon us. The politicians have had their platforms, used their channels, abused each other and indeed their social media accounts. Now it is the turn of the artists; the most democratically elected of public figures.

A dozen tips for agencies pitching business

A dozen tips for agencies pitching business

Success in the first round comes from doing the basics really well.

Spetner: Cut your young staffers around the office a break already

Spetner: Cut your young staffers around the office a break already

Throughout my career I've been taught new things that save time, decrease stress, and preserve dignity. I'm grateful for all of them, and I try really hard to give young people a break when they make stupid mistakes.

Beware of lawsuits arising from deceptive rewards programs

Beware of lawsuits arising from deceptive rewards programs

A recent class-action settlement by Staples is a reminder to PR firms to make sure clients' rewards programs are on the up-and-up.

Can businesses adapt their comms to the rise of nationalism?

Can businesses adapt their comms to the rise of nationalism?

As some of the world's superpowers take a more nationalistic approach and their societies become more divided, global businesses are facing entirely new comms challenges.

Are brand films confusing Average Joe consumers?

Are brand films confusing Average Joe consumers?

Brand films are still in their infancy and have yet to really be defined. Are they merely glorified commercials? Or a vehicle for a brand to get a specific message out that it wouldn't be able to in traditional advertising? The question is leaving some viewers confused.

Brand Beckham tarnished by leak of emails between him and his publicist - a legal perspective

Brand Beckham tarnished by leak of emails between him and his publicist - a legal perspective

David Beckham and his advisers have been left reeling after the release of 18.6 million emails and documents obtained from the servers of Doyen Sports, the agency responsible for running the ex-footballer's PR machine.

Travel ban illustrates demands of never-ending media cycle

Travel ban illustrates demands of never-ending media cycle

Cleveland Clinic was one organization that had to spring into action after one of its doctors was denied entry to the U.S.

How PR should respond to Trump and Brexit: Get out of London and New York

How PR should respond to Trump and Brexit: Get out of London and New York

The chief executive of an agency with offices in London and New York says it's time for PR pros to get out of their trans-Atlantic bubble.

A great photo op - but at what cost?

A great photo op - but at what cost?

Executive orders usually make for great PR opportunities. However, President Trump's order banning travel from seven countries does the opposite for the U.S.