Opinion

It's time for all companies to act together on cybersecurity issues

It's time for all companies to act together on cybersecurity issues

Vox Global head of cybersecurity Corey Ealons explains what companies need to know regarding their digital safety.

4 tips on how to grow your career in PR

4 tips on how to grow your career in PR

Learn the full PR spectrum to build a more effective and strategic approach to achieve the best business results

Is political work the fastest route to a corner office in the private sector?

Is political work the fastest route to a corner office in the private sector?

Allen & Gerritsen's Tim Reeves and Level 3 Communications' Nikki Wheeler delve into the role governmental work plays in landing a private-sector job.

Are PR pros 'professional manipulators?' This study says not

Are PR pros 'professional manipulators?' This study says not

Columnist Shannon Bowen wrote this week that most PR executives don't think of themselves as "professional manipulators." Here's evidence to back it up.

The future of sex is social, unvarnished, and human

The future of sex is social, unvarnished, and human

MakeLoveNotPorn.tv founder and CEO Cindy Gallop delves into the future of sex as we know it.

Twitter's status as a complaint engine needs to change - and quick

Twitter's status as a complaint engine needs to change - and quick

Anyone familiar with the space knows it's not uncommon to see negative comments outweigh positive ones.

Programmatic advertising: Key terms and acronyms explained

Programmatic advertising: Key terms and acronyms explained

What's all this about programmatic? Key terms and acronyms explained.

You need more measurement intelligence, not information

You need more measurement intelligence, not information

When explaining media coverage and social conversations, are you providing your executive team with a 10-album box set every day or a playlist of the greatest hits?

'We are professional manipulators' - PR pros, are we lying to ourselves?

'We are professional manipulators' - PR pros, are we lying to ourselves?

"Of course I lie ­– I lie because my CEO expects it," said one executive.

DigitasLBi's Jill Kelly: 10 things I know for sure - sort of

DigitasLBi's Jill Kelly: 10 things I know for sure - sort of

A lens into lessons learned as a woman, mother, wife, daughter, manager, and a minority.

Google's memo introducing Alphabet is a masterpiece in rebranding communication

Google's memo introducing Alphabet is a masterpiece in rebranding communication

Google's transition towards the Alphabet parent company is a logical move and its announcement was superbly handled, but that's not the end of the rebrand road, writes The Partners and Lambie-Nairn CEO Jim Prior.

MADD: Talk early, talk often to kids about alcohol

MADD: Talk early, talk often to kids about alcohol

Campaign encourages early intervention by parents because kids weigh pros and cons of alcohol as early as age 8.

Dag Vega on presidential debates in the age of Twitter

Dag Vega on presidential debates in the age of Twitter

Every Republican candidate pushed content to viewers on Twitter during Thursday night's debate - except Donald Trump.

Have influencers eclipsed journalists as brands' primary pitching targets?

Have influencers eclipsed journalists as brands' primary pitching targets?

Powerhouse Factories' Meghann Craig and Pulsar Strategy's Joseph McKeating proffer opposing viewpoints to this month's Gloves Off prompt.

Gilroy: A new dawn for public affairs

Gilroy: A new dawn for public affairs

Increasing efforts to regulate combined with an emerging trend for brands to stand for something purposeful heralds a new era for public affairs, argues Will Gilroy, communications director at the World Federation of Advertisers.

'We're all spin doctors': How building webs can solve the transparency problem

'We're all spin doctors': How building webs can solve the transparency problem

Connectability is corporate communications' answer to the transparency problem.

2015 class will push diversity and innovation even further

2015 class will push diversity and innovation even further

Congratulations to everyone on the list who has taken innovation another step further and inched the industry closer to a diverse future.

When the new boss asks you 'the question'

When the new boss asks you 'the question'

It's one of the trickiest questions of a career, and it's fraught with danger.

A gallant apology - Why did Mitsubishi's brave expression of remorse trigger a domino effect?

A gallant apology - Why did Mitsubishi's brave expression of remorse trigger a domino effect?

Relatives of UK prisoners of war have urged Mitsubishi to extend its apology to all prisoners subjected to forced labour during the Second World War after its historic apology to US POWs at the weekend.

It's about time we evolve and make measurement mainstream

It's about time we evolve and make measurement mainstream

PR, marketing, social, and digital need to continue to focus on integrating strategies to foster the greatest business impact with measurable results.

An industry best-kept secret: The personal wealth of PR agency owners

An industry best-kept secret: The personal wealth of PR agency owners

With the spate of agency acquisitions in recent years, you might think making a deal is easy. Far from it.

Lego social media chief: Oreo set a dangerous precedent for real-time marketing

Lego social media chief: Oreo set a dangerous precedent for real-time marketing

Real-time is so much more than just a comms strategy; marketers should start to view it as a business model, says Lars Silberbauer, global social and search leader at Lego.

Boardroom decisions can often haunt PR pros

Boardroom decisions can often haunt PR pros

Tough choices are a part of life. And I’ve faced plenty. But some haunt me more than others.

Brick and mortar stores key to a brand's success. Just ask Bonobos or Warby Parker

Brick and mortar stores key to a brand's success. Just ask Bonobos or Warby Parker

Digital offerings should not render the physical experience meaningless, nor vice versa. In fact, each one should enhance and support the other.

Want greater profits at your agency? Then eliminate time-sucks

Want greater profits at your agency? Then eliminate time-sucks

As a service business, you don’t sell products – you sell time, so how and where time is invested throughout your agency plays a key role in its profitability.

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