Back in the day, influence was easily bought and I don't mean cash for questions.
Most people think of Reddit as the birthplace of keyboard warriors and the sort of NSFW viral content that could get you in trouble if you open it in front of your mum.
PR isn't just expanding into social and digital. Our skills as strategists, storytellers, and purveyors of influence can and should take PR in an infinite number of directions if we allow them to, if the communications challenge demands it, and if we have the opportunities.
The end of a presidency is a time for reflection on legacies and Barack Obama's Presidency has spanned the era when digital communications grew up.
After prepping its candidate, the team of communications professionals behind him or her sweats out debate night. It might look thrilling at home, but it's anything but fun for them.
Marketing to the LGBTQ community is pervasive today, in part due to last summer's Supreme Court ruling on marriage equality. But it didn't happen overnight.
If "like a girl" can be wiped out of the lexicon, it's time "boys will be boys" follows suit.
Wells Fargo is the latest example of a company using gradualism to fix a crisis and ultimately paying a greater cost.
In this chaotic presidential campaign, the stakes are too high for us as individuals or collectively as institutions to be passive.
If as a celebrity you are going to get publicly involved in the US presidential debate, there's a right and a wrong way to do it, writes UK PR boss Phil Hall.
As the PR industry's disparity between male and female salaries continues, understanding the new government regulations is more vital than ever.
Just when you thought the 2016 US presidential election campaign couldn't get any weirder, Donald Trump fired off three tweets in the middle of the night urging voters to check out a sex tape allegedly featuring a former Miss Universe. His night-time Twitter spree was true to form.
Eileen Sheil, executive director of corporate communications, Cleveland Clinic, urges PR pros to be more protective of their company's public perception before a comms disaster strikes.
Digital coverage of the Trump vs Clinton debate took many innovative forms but, depending on which medium you chose, a starkly different reality was on offer.
This new form of AI won't be a substitute for our own brain power, but rather a form of social adjacent intelligence to help us respond and post faster, funnier, smarter, more relevant, pithier, and more effectively.
No matter how bizarre, brands must be ready for anything.
Trade in your power suit for a pair of jeans. There are many benefits to working for a startup that don't exist in established businesses.
Liberty Media, the US-based media group, is very close to finalising the multibillion-dollar purchase of the Formula 1 motor-racing series.
It's a time for boundaries to be broken and technology to be redefined. In short, it's time for the launch of the new iPhone 7.
Ryan Lochte's Brazilian saga offers valuable lessons in managing tensions between PR and legal concerns in a mutually beneficial way when crisis strikes.
The activist investor phenomenon is here to stay: Owen Walker pulls out three lessons for PR pros from the boardroom bust-ups and dumped CEOs profiled in his new book on activist investing.
Fitzroy Communications' Lucas van Praag, the former comms chief for Goldman Sachs, weighs in on the three types of advisers. Be a Sage, not a Cicero.
Rio organisers are scrambling around to try and fix the Paralympics funding crisis ahead of the event next month - now is the time for brands to pitch in.
Marketers and PR agencies should closely review the FAQs, in addition to recent enforcement actions, before engaging in online influencer campaigns.
It's the quieter, less flashy sister in the communications function that can be the silver bullet to building business acumen, having an influential voice, and inspiring strategic thinking.