Opinion

Urgent, but not important

Urgent, but not important

The concept is simple: most of the urgent things on our list are actually not so important to us.

Affecting patients through effective communications with new technology

Affecting patients through effective communications with new technology

Eileen Sheil, executive director of corporate communications, Cleveland Clinic, on why a comms team and strategy is integral to the patient experience in healthcare.

Will influencers kill the golden goose?

Will influencers kill the golden goose?

Influencers are making money - a lot of money. But if they want that to continue, they're going to have to make better, more authentic content.

Building an agile healthcare media machine

Building an agile healthcare media machine

If you want to catch a fish, think like a fish - or think like a journalist to catch a journalist's attention and reel in the story you seek.

4 PR and legal strategies and tactics to battle online defamation

4 PR and legal strategies and tactics to battle online defamation

With the ever-expanding role of social media and the Internet, negative reviews can spread virtually unchecked. Here's how you can fight back.

Advice for brands: Tread carefully in Brazil amid political, economic woes

Advice for brands: Tread carefully in Brazil amid political, economic woes

Marketers will want to assure their brands celebrate the Olympic spirit yet are attuned to public sentiment.

Why branding can't save higher education

Why branding can't save higher education

Universities and colleges that rely solely on traditional branding and marketing as some magic pill will be disappointed.

Unilever CMO Keith Weed on why trust is the magic ingredient that builds brands

Unilever CMO Keith Weed on why trust is the magic ingredient that builds brands

We need trust to break down traditional barriers of working if we want game-changing creativity, Keith Weed writes.

Galderma celebrates mother-daughter bond in aging-awareness campaign

Galderma celebrates mother-daughter bond in aging-awareness campaign

Galderma teamed up with Marina Maher Communications to ignite conversations about facial aging across generations.

Time to dust off that social media policy -- everybody's watching

Time to dust off that social media policy -- everybody's watching

Single sign-on access through Facebook, Twitter, or Google makes it really easy to assemble a dossier, on what someone has said online. All the more reason to be extra careful about what you post.

Opinion: Can King Power do a Leicester?

Opinion: Can King Power do a Leicester?

The Thai duty free brand has just received the biggest and most unprecedented PR boost it could have imagined. Now King Power needs to capitalise on it, says Khushil Vaswani, vice president and sports lead at Weber Shandwick.

Trampling on a few toes (in HR) for the greater good

Trampling on a few toes (in HR) for the greater good

Don Spetner on learning when to bend the rules and go over HR's head.

Cleopatra: The queen of public relations?

Cleopatra: The queen of public relations?

What comes to mind when you think of her? Beautiful seductress? Maybe. What about public diplomat, researcher, trail-blazing feminist, and public relations pioneer? Also true.

Should brands go dark on social media after a tragedy strikes?

Should brands go dark on social media after a tragedy strikes?

Keep it business as usual? Or better safe than sorry? Two marketing experts argue what's the best social media strategy after a tragedy.

A future of opportunity for chief communications officers

A future of opportunity for chief communications officers

With the bounty of data about stakeholders that is available to enterprises - everything from their relationships, actions, interests, physical location, purchase behaviors, and so on - CCOs will develop highly personalized engagement through sophisticated data-driven systems.

10 problems in the agency search, selection process according to agency execs

10 problems in the agency search, selection process according to agency execs

Agency CEOs, asked about the agency search and selection process, described a highly dysfunctional approach by the majority of prospective clients.

5 reasons why PR pros, and the brands that hire them, should understand the Barcelona Principles

5 reasons why PR pros, and the brands that hire them, should understand the Barcelona Principles

It's shocking how many PR executives do not know about the Barcelona Principles, much less adhere to them.

3 takeaways from the FTC's first deceptive marketing case under new native ad rules

3 takeaways from the FTC's first deceptive marketing case under new native ad rules

What every marketer and PR pro should know about the Federal Trade Commission's Lord & Taylor case.

Opinion: Virtual reality - the next PR frontier?

Opinion: Virtual reality - the next PR frontier?

Virtual reality should be high on the list for forward-looking PR execs, who are well placed to take advantage of it, says Alexis Wilson, managing director of Hotwire Australia.

5 tips on building a future-proof PR team

5 tips on building a future-proof PR team

The PR pros of tomorrow will require skills that traditional PR staff sometimes lack, writes Cleveland Clinic's Eileen Sheil.

Opportunities in times of crisis: Why it's time to double down on Brazil

Opportunities in times of crisis: Why it's time to double down on Brazil

As Warren Buffet says, "Predicting rain doesn't count. Building arks does." And smart brands are building arks in Brazil right now.

Dealing with rotten eggs, bad bosses, and crummy colleagues

Dealing with rotten eggs, bad bosses, and crummy colleagues

If an executive appears like a bad egg, behaves like a bad egg, and responds like a bad egg, then he or she probably is a bad egg.

Seeing around the bend is key in today's marcomms landscape

Seeing around the bend is key in today's marcomms landscape

Communicators can prevent a "butterfly effect" of small mistakes leading up to a negative outcome by practicing better coordination and information sharing.

Twitter at ten: Opportunity knocks for the brightest brands

Twitter at ten: Opportunity knocks for the brightest brands

It's ten years today since Jack Dorsey sent the first ever tweet, telling the world he was "just setting up my twttr".

Public relations professionals should prepare to tackle nanotechnology

Public relations professionals should prepare to tackle nanotechnology

Nanotechnology should not be avoided just because the social and ethical issues surrounding it are complicated.