Opinion

Sharing ensures the entire industry stays healthy

Sharing ensures the entire industry stays healthy

It's so important to get out of the office and learn from your peers - share best practices, discuss real issues, and borrow ideas.

How Philadelphia's mayor bungled the Amtrak crisis response

How Philadelphia's mayor bungled the Amtrak crisis response

Philadelphia Mayor Michael Nutter started out strong in his first press conference after last Tuesday night's Amtrak crash, but things unraveled from there.

Life after 'Mad Men:' The rise of women in agencies

Life after 'Mad Men:' The rise of women in agencies

Iris' CMO for the Americas searches for the real-life Peggy Olson.

The good news or bad news first debate

The good news or bad news first debate

It's an age-old decision for communicators and leaders: do you deliver the good news or the bad news first? Well, the answer may lie in research done on colonoscopies.

Three tips for helping your boss avoid a Twitter disaster

Three tips for helping your boss avoid a Twitter disaster

How executives should communicate in a world where a 140-character tweet can be as influential as '60 Minutes.'

You are responsible for your affiliates' actions

You are responsible for your affiliates' actions

A recent federal court decision establishes that affiliate networks can - and will - be held responsible for the acts of their affiliates even if they do not create the content used by the affiliates.

Your next crisis will be live-streamed. How to get ready

Your next crisis will be live-streamed. How to get ready

Live-streaming took center stage in Baltimore, Ferguson, New York, and Cleveland as hot-button issues exploded. Here are five ways to get ready for when your client has to deal with it.

Working responsibly versus simply working

Working responsibly versus simply working

You should always be thinking about yourself not simply as someone a client is paying for specific services, but as an extension of the team guiding that company.

Marketing has become PR

Marketing has become PR

Digital and social media have made marketing communications virtually synonymous with PR, according to speakers at the PRWeek PR360 summit in central London this week.

How to turn tough topics for women into trending topics

How to turn tough topics for women into trending topics

No matter how unapproachable the topic - body odor, sex, finance - our job as marketers is getting people to talk.

Welcome to the world of disruption

Welcome to the world of disruption

My parents unwittingly trained me to work in senior management. It certainly wasn't by design.

Shared control is the future of PR

Shared control is the future of PR

To make publics care about your social media efforts, you must give them some power in what is going on. They need input, voice, and a feeling their say is incorporated into organizational policy.

How the Digital Content NewFronts have already changed PR

How the Digital Content NewFronts have already changed PR

For one, they've created a new category of communications: m-to-m.

Why Starbucks' Race Together and other risky campaigns are long-term wins

Why Starbucks' Race Together and other risky campaigns are long-term wins

The short answer: the public is smarter than the media sometimes.

Three ways PR industry leaders can start to fix pay inequality

Three ways PR industry leaders can start to fix pay inequality

You might think that an industry dominated by women would be a leader in pay equity. You'd be wrong.

How to get hired by a PR firm in 2015

How to get hired by a PR firm in 2015

Charles Lankester, senior vice-president with Ruder Finn, offers 11 pieces of free advice for job-seekers in the PR field.

Don't fight for change, fight for transformation

Don't fight for change, fight for transformation

Even with a bumpy start to its Race Together initiative, there is a refreshing stick-to-itiveness in Starbucks' communications and actions that squarely position its diversity and inclusion efforts to be transformational.

Six reasons why Millennials aren't the social gurus you think they are

Six reasons why Millennials aren't the social gurus you think they are

Social ADD, oversharing, and a lack of social etiquette, to name a few.

Inside Nigeria's Twitter election

Inside Nigeria's Twitter election

Like many Western elections, campaign conversation in Nigeria has moved to Twitter - but with some very big differences.

How to respond to a crisis without taking advantage of a tragedy

How to respond to a crisis without taking advantage of a tragedy

One of the key rules in a crisis such as the Germanwings crash is to not take advantage of a tragedy. Your main job is to offer helpful comments that may provide balance or insight.

West Coast offers opportunities that may surprise many PR pros

West Coast offers opportunities that may surprise many PR pros

Those hardened New York pros who think true PR can only take place in the Big Apple might be surprised by the range of opportunities on offer out West.

Baranello: How to take that next step on the career ladder

Baranello: How to take that next step on the career ladder

Career turns are not always about reinvention or starting over.

Walker: Show and tell to avoid content overload

Walker: Show and tell to avoid content overload

Kate Walker, SVP, partner, McGrath/Power PR, details how visually led comms helps avoid content overload.

Don't freak out - your career is a journey

Don't freak out - your career is a journey

A career - just like life - is a journey, and there's no telling what will happen when a door opens or closes.

Campaign urges know-it-all teens to think about The Real Cost of using tobacco

Campaign urges know-it-all teens to think about The Real Cost of using tobacco

The Real Cost takes a different approach to the dangers of tobacco use.

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