Too many professionals believe they are stuck with two choices: get results or lose the client. It doesn't have to be this way
Why do major brands act like social media is the enemy?
In its fourth year, the DC-based campaign has helped promote elementary school attendance, writes Alexandra Caceres
Alibaba vs. Barron's. Theranos vs. The Wall Street Journal. Amazon vs. The New York Times. With no word count to worry about online, companies are utilizing the long-form rebuttal to handle disputes and crises. But are such responses effective? Two pros offer opposing views.
With any new medical procedure, the public has a curiosity and angst about what and why things like this are done.
Developing a positive professional reputation requires a commitment to hard graft and consistently exceeding expectation, writes Ned Ellison of Haggie Partners.
We need to learn from the activists and assemble asymmetrical and unorthodox alliances that cut across traditional boundaries.
US Chamber of Commerce communicator Thomas Collamore shares ideas on making your message heard in the static age.
Holidays are precious. Outside of mortgages, cars and landmark life events, such as weddings, they are one of the most costly outgoings in most people's annual expenditure, writes Louise Hodges of Travelzoo.
We're all moving extremely quickly all the time these days. Sometimes, stepping back and taking a look at the moments that make up these days can help make us better at what we do.
Jean-Michel Dumont, chairman of Ruder Finn Asia, shares some simple tips on keeping things confidential in an increasingly connected world
I took the decision to go freelance in 2005. I looked at my peers struggling with their home and board responsibilities and thought - 'no thanks', writes Nicky Imrie of The PR Network
VW case provides an example of not only why ethics matters, but also why we must look closely at the ethics of all our decisions
Don Spetner on why you should never befriend the 'green-eyed monster'
Are "best places to work" really that few and far between?
Most of the Cannes Lions winning videos were done by ad agencies. Can PR firms compete? Regarding TV commercials, why bother? Regarding digital and social video, absolutely
Founder and CEO of the Institute of the Economic Empowerment of Women Terry Neese on how the organization empowers women through business opportunities.
Outbrain's Lisa LaCour and Weber Shandwick's Jason Wellcome provide opposing views.
Cision MD of enterprise and insight business Jeni Lee Chapman on why measurement matters more than ever
XI Jinping's UK roadshow shows how both nations are on the same page PR-wise by understanding one another's objectives and respectfully approaching each other's differences, says Cindy Tian, regional vice chairman of Edelman Public Affairs in China
Nestle has made the ambitious move to consolidate its websites for the Nescafe brand, hosting the main Nescafe website on Tumblr, writes Lisa Elliott at Lansons.
PR agencies are more than capable of going toe-to-toe with advertising firms because traditional ads are almost finished, says CEO of W Communications
Communication varies greatly in each country related to how people rely on personal communication, technology, social, and traditional media, and word of mouth
Labor costs are already a significant percentage of the operating budget of PR firms, with many reporting labor costs as high as 61%
Oh, what a few weeks it's been for sports fans in the UK, writes Misha Sher, head of sport in EMEA for MediaCom.