It depends how much trust passengers will continue to have on the brand.
Why popular misconceptions about Brazil were not realized in the recent World Cup, what its implications are for the country's upcoming presidential elections, and how "Brazil will be just fine."
Here's a piece of career advice: get out of this business, writes PulsePoint Group's Bob Feldman.
Airbnb, the short-term accommodation businesss, updated its brand identity this week and introduced a new logo that it named the Bélo, "the universal symbol of belonging".
Money managers say they are prioritizing ethics. Why? Because they can save valuable time and money and lead to more customers.
Decoding the most recent FDA guidelines for the use of social media by pharma companies.
A Miami agency leader, and Heat season ticket holder, explains why LeBron James made all the right moves when he announced he was rejoining the Cleveland Cavaliers.
As multinational corporations increasingly invest in emerging economies, it is critical companies have a strategy to build organizational cultural intelligence, writes Latraviette Smith.
Some leaders may reflexively argue that health issues should remain in the personal domain. While understandable, that's an unrealistic proposition in today's world.
The 2014 Power List differs from previous years in that we enlisted various powerful people to write the profiles of some of the most influential people in communications.
Seven years may not seem like a long time, but in terms of what is being accomplished by those at the leading edge of the industry, it is light years.
Real engagement involves much more than just creating a hashtag.
I recently met an old friend, whom I had not seen in years.
To ensure your efforts are part of the debate before the midterms, it is key to focus on three ideas.
The industry has struggled to connect actions to outcomes. But times are changing. Here is how an integrated PR strategy can accelerate content marketing success
Facebook is a top non-paid platform for PR-driven campaigns firstly because the platform's focus on quality content in the feed has the same focus as Google.
In light of Walmart's decision to push back against The New York Times, Microsoft's Frank Shaw explains when his company uses owned media to rebut an outlet.
Sometimes, especially in healthcare, you need to be patient and persistent with your measurement initiatives.
On Tuesday, Microsoft's Exchange Online service went dark for the entire business day, preventing its users from sending or receiving email.
Tom Whitman, SVP and director at Flip, discusses best practices on how brands can engage LGBT audiences.
American CEOs granting interviews to the media in Europe will notice a lot of similarities, but there are nuances in the ways some countries practice journalism.
This year's Cannes Lions International Festival of Creativity demonstrated the importance of earned media and collaboration amid the accelerating integration of the global marketing sector.
Wake-up calls such as Cantor's loss remind us that we, as PR pros, need to keep our eye on the ball each day, writes Sam Singer.
Amazon's CEO Jeff Bezos yesterday revealed the Fire smartphone at a special event in Seattle.
Transformation defines today's media environment, says Ogilvy's Jennifer Risi.