Opinion

Developing a 'reputation mindset' among leaders

Developing a 'reputation mindset' among leaders

Eileen Sheil, executive director of corporate communications, Cleveland Clinic, urges PR pros to be more protective of their company's public perception before a comms disaster strikes.

Trump vs Clinton: Debating reality in digital and analogue

Trump vs Clinton: Debating reality in digital and analogue

Digital coverage of the Trump vs Clinton debate took many innovative forms but, depending on which medium you chose, a starkly different reality was on offer.

Allo: The rise of social adjacent intelligence

Allo: The rise of social adjacent intelligence

This new form of AI won't be a substitute for our own brain power, but rather a form of social adjacent intelligence to help us respond and post faster, funnier, smarter, more relevant, pithier, and more effectively.

Is it real life? Or a brand-sponsored stunt? It's hard to tell

Is it real life? Or a brand-sponsored stunt? It's hard to tell

No matter how bizarre, brands must be ready for anything.

Does Apple even need a Twitter account?

Does Apple even need a Twitter account?

Cision communications director Stacey Miller and Heath Fradkoff, the principal and founder of Ward 6 Marketing, square off over whether the world's biggest technology company needs a Twitter account.

From high profile to high growth: Why joining a startup makes sense

From high profile to high growth: Why joining a startup makes sense

Trade in your power suit for a pair of jeans. There are many benefits to working for a startup that don't exist in established businesses.

Liberty Media has the opportunity to open up F1 sponsorship to female-centric brands

Liberty Media has the opportunity to open up F1 sponsorship to female-centric brands

Liberty Media, the US-based media group, is very close to finalising the multibillion-dollar purchase of the Formula 1 motor-racing series.

Has Apple switched on proactive PR with its launch of the iPhone 7?

Has Apple switched on proactive PR with its launch of the iPhone 7?

It's a time for boundaries to be broken and technology to be redefined. In short, it's time for the launch of the new iPhone 7.

10 ways PR pros can work effectively with legal in a crisis

10 ways PR pros can work effectively with legal in a crisis

Ryan Lochte's Brazilian saga offers valuable lessons in managing tensions between PR and legal concerns in a mutually beneficial way when crisis strikes.

What corporate PRs can learn from activist investors

What corporate PRs can learn from activist investors

The activist investor phenomenon is here to stay: Owen Walker pulls out three lessons for PR pros from the boardroom bust-ups and dumped CEOs profiled in his new book on activist investing.

Van Praag: Base your business decisions on 'sage' advice

Van Praag: Base your business decisions on 'sage' advice

Fitzroy Communications' Lucas van Praag, the former comms chief for Goldman Sachs, weighs in on the three types of advisers. Be a Sage, not a Cicero.

Paralympic sponsors have a golden opportunity to cover themselves in glory

Paralympic sponsors have a golden opportunity to cover themselves in glory

Rio organisers are scrambling around to try and fix the Paralympics funding crisis ahead of the event next month - now is the time for brands to pitch in.

FTC maintains scrutiny over marketers' use of online influencers

FTC maintains scrutiny over marketers' use of online influencers

Marketers and PR agencies should closely review the FAQs, in addition to recent enforcement actions, before engaging in online influencer campaigns.

An unexpected path to business insight: Internal communications

An unexpected path to business insight: Internal communications

It's the quieter, less flashy sister in the communications function that can be the silver bullet to building business acumen, having an influential voice, and inspiring strategic thinking.

Is it time to ditch the 'corporate' and 'consumer' PR labels?

Is it time to ditch the 'corporate' and 'consumer' PR labels?

Marketing is full of labels, but few are more resilient than the two that seem to define PR: consumer and corporate.

Can Apple absorb the poisonous PR generated by human interest dramas?

Can Apple absorb the poisonous PR generated by human interest dramas?

Watching breakfast news recently, there was yet another story about Apple refusing to unblock the computer of a deceased person, causing a huge amount of grief to his distraught family.

Making the most of the RNC in Cleveland

Making the most of the RNC in Cleveland

The Cleveland Clinic isn't a partisan organization, but it took advantage of the Republican National Convention to drive coverage.

Commentators and media need to stop being sexist in Rio - and PR can help

Commentators and media need to stop being sexist in Rio - and PR can help

For a sporting event still reeling from doping allegations, the last thing the Olympics needed was more negative coverage.

Is three a crowd or should PR people sit in on media interviews?

Is three a crowd or should PR people sit in on media interviews?

They say three's a crowd and sometimes it feels like the phrase was intended for PR and comms professionals who sit in on media interviews.

Rio 2016: Olympics can help rebrand Brazil for the better

Rio 2016: Olympics can help rebrand Brazil for the better

The Olympics begin today in Rio, the first time that the Games have been hosted in South America.

Emirates' crisis comms operation seems to be in good shape following yesterday's crash landing

Emirates' crisis comms operation seems to be in good shape following yesterday's crash landing

Emirates reputation, as an airline, has always enjoyed strong customer trust, but yesterday's Boeing 777 crash has shown that even the biggest brands can face a potential PR crisis.

I am a female CEO and I'm horrified by Kevin Roberts' comments

I am a female CEO and I'm horrified by Kevin Roberts' comments

When I read Saatchi & Saatchi's executive chairman Kevin Roberts' comments on diversity, I was at first shocked, then horrified, then angry and then very, very sad.

Spetner: How to address large-scale organizational change

Spetner: How to address large-scale organizational change

Change is difficult and can sometimes feel like a large rodent is lodged in an organization's throat.

Rio 2016: The IOC is shooting itself in the foot with its Rule 40 threats

Rio 2016: The IOC is shooting itself in the foot with its Rule 40 threats

There has been a lot of talk about the IOC enforcing its infamous Rule 40 on social platforms during Rio 2016 but it seems to have shot itself in the foot with a starting pistol with its threats.

Diverse, specialist skills represent future of the comms industry

Diverse, specialist skills represent future of the comms industry

The qualities of the individuals recognized also tell a revealing story about the skills required to prosper in today's competitive and fast-changing communications industry environment.