It's so important to get out of the office and learn from your peers - share best practices, discuss real issues, and borrow ideas.
Philadelphia Mayor Michael Nutter started out strong in his first press conference after last Tuesday night's Amtrak crash, but things unraveled from there.
Iris' CMO for the Americas searches for the real-life Peggy Olson.
It's an age-old decision for communicators and leaders: do you deliver the good news or the bad news first? Well, the answer may lie in research done on colonoscopies.
How executives should communicate in a world where a 140-character tweet can be as influential as '60 Minutes.'
A recent federal court decision establishes that affiliate networks can - and will - be held responsible for the acts of their affiliates even if they do not create the content used by the affiliates.
Live-streaming took center stage in Baltimore, Ferguson, New York, and Cleveland as hot-button issues exploded. Here are five ways to get ready for when your client has to deal with it.
You should always be thinking about yourself not simply as someone a client is paying for specific services, but as an extension of the team guiding that company.
Digital and social media have made marketing communications virtually synonymous with PR, according to speakers at the PRWeek PR360 summit in central London this week.
No matter how unapproachable the topic - body odor, sex, finance - our job as marketers is getting people to talk.
My parents unwittingly trained me to work in senior management. It certainly wasn't by design.
To make publics care about your social media efforts, you must give them some power in what is going on. They need input, voice, and a feeling their say is incorporated into organizational policy.
For one, they've created a new category of communications: m-to-m.
The short answer: the public is smarter than the media sometimes.
You might think that an industry dominated by women would be a leader in pay equity. You'd be wrong.
Charles Lankester, senior vice-president with Ruder Finn, offers 11 pieces of free advice for job-seekers in the PR field.
Even with a bumpy start to its Race Together initiative, there is a refreshing stick-to-itiveness in Starbucks' communications and actions that squarely position its diversity and inclusion efforts to be transformational.
Social ADD, oversharing, and a lack of social etiquette, to name a few.
Like many Western elections, campaign conversation in Nigeria has moved to Twitter - but with some very big differences.
One of the key rules in a crisis such as the Germanwings crash is to not take advantage of a tragedy. Your main job is to offer helpful comments that may provide balance or insight.
Those hardened New York pros who think true PR can only take place in the Big Apple might be surprised by the range of opportunities on offer out West.
Career turns are not always about reinvention or starting over.
Kate Walker, SVP, partner, McGrath/Power PR, details how visually led comms helps avoid content overload.
A career - just like life - is a journey, and there's no telling what will happen when a door opens or closes.
The Real Cost takes a different approach to the dangers of tobacco use.