Not everyone is Whitney Houston. Most of us have to look a little while to find our true talent and figure out how to put it to use.
"How can I push back on the CEO or C-suite and tell them some home truths about an issue, decision, or proposed strategy without losing my job?"
There are a number of benefits to getting the members of your team to pitch in for a good cause.
An expensive swindle results in a temporary loss of self-confidence but a life-long lesson learned.
Why I'm rooting for Carter Wilkerson, and for brands to learn a lesson from him and Wendy's.
Has the embargo gone the way of the dodo in the era of news breaking instantly on social media? No, but keeping scoops under wraps requires a great deal of care.
United Airlines' Oscar Munoz and Snap's Evan Spiegel are two examples of CEOs not learning a lesson from the ancient Greeks.
'The social (media) party will win' - why are big comms agencies in France staying out of the presidential elections?
For a long time in France, major communication agencies loved to display their support to presidential candidates. All the key industry names used to commit to our political wannabes.
Making the case that paid internships are more than an investment in the future, they're also a key to improving diversity.
Trisch Smith, EVP and MD at Edelman, which earned a 2016 Diversity Distinction in PR Award, offers a model for all organizations seeking to empower their employees to be more active in boosting diversity and inclusion efforts.
Trying to make sense of United Airlines' crisis-response strategy.
Whatever United Airlines is going through, it's not a crisis. Just because you've drafted a holding statement about something doesn't make it a crisis.
A successful strategy for reconstructing FIFA's reputation involves a complicated and long-term process, but there are some essential and easily applied first steps.
There are many ways to demonstrate leadership. Some lessons from a recent swim class.
The Kendall Jenner ad confirms suspicions that brands only want to do good in a transnational and inauthentic way, writes the co-author of "Good is the New Cool: Market Like You Give a Damn."
Tony Allen, 2016 Diversity Distinction in PR Awards winner, recalls the special evening last year when he was named Diversity Champion - In-House. In doing so, he underscores why diversity and inclusion is so crucial to all of us, all the time.
Lessons from the Harambe saga.
As Facebook-owned platforms continue to copy Snapchat's features, the app could lose up to 40% of its users within the next year, writes Hill Holliday's chief digital officer.
Second rounds have a strange dynamic: agencies must be compelling and creative enough to beat the other firms, but fit in well enough to be an extension of the client organization.
Since 'fake news' and 'alternative facts' have taken on a more damaging connotation globally, this casts April Fools' jokes in a different light.
Leaders who recently convened in Dallas for an LDWWgroup-hosted live panel proved that creative thinking helps companies identify programs that boost their communities and their business.
Five pointers for brand managers before publishing live content on social media.
The way in which women dress is regularly subject to intense scrutiny with judgements and assumptions being made about an outfit choice rather than ability.
This article discusses important factors PR firms should consider when deciding whether or not to take equity in their clients and what form to take.
At SXSW 2017, the annual Texas music and tech conference, an emerging theme was being repeated across panels, debated over dinner and shouted over the blare of live music at 2am - technological innovation is not enough by itself.