Microsoft's HoloLens launch was a refreshing way to use something we take for granted these days - a short video - to prompt thinking not just in a product or service, but also the process behind it.
Another day, another PR triumph for pop star Taylor Swift.
For technology fans, the annual Consumer Electronics Show is a special way to start the year, writes Keith Weed, chief marketing and communications officer at Unilever.
ChapStick: check. Cold and flu tablets: check. A comfy pair of shoes: check.
As the PR function has evolved into a management discipline, there is simply no need for multiple writing courses as an essential part of PR majors.
There's little question my or anyone's work would be better and more helpful with the benefit of a little more time, more thought, perhaps more data analysis, and certainly more listening to others.
Free speech is under threat all over the world and, today, Paris has seen that threat in its most appalling, extreme form.
TrendKite aims to help PR pros more effectively measure ROI.
Statistically speaking the aviation industry can still lay claim to being the safest form of transport.
Brand Chorus CEO Martyn Tipping believes strong story arcs on social media are more effective for building an audience than cute kittens and contests.
We have found that getting certified makes us a more credible firm in the eyes of current and potential clients.
#LoveIsAGift allowed us to give back and celebrate the work Easter Seals does in providing help, support services, and hope to children and adults living with disabilities, their caregivers, and veterans.
While it's easy to understand the behaviors required for success, we often disregard them and get enticed or derailed by several human emotions.
While the work and agency reviews will always be hot topics, bigger issues such as women's empowerment and work-life balance are what readers want to hear more about.
Don't just think about the power of numbers, recognize the power of listening.
More than nine in 10 US-based multinationals are undergoing some kind of disruption to their business models. Here's how communicators can get ahead of the curve.
Trends to watch in Hispanic social media marketing next year.
Some of my favorite campaigns are innovative, some are emotional, some are issues-oriented - and some are all three.
Sony whiffed on a chance to find the silver linings in the cyberattack against it last month.
The events in Ferguson, MO, and Staten Island, NY, in recent weeks can be a lesson to us all that we are at pivot points for how we choose to engage in the "uncomfortable" diversity issues.
Does the US government's shift in Cuba policy mean the island nation is ready for a robust advertising and communications industry? Not so fast, says Burson-Marsteller's Ramiro Prudencio.
Healthcare has been an industry in which every hospital stands alone, but now each must find the right partners to meet strategic goals to position them for future growth, writes Cleveland Clinic's Eileen Sheil.
The relationship between police and community must be based on trust and accountability. To achieve that goal, effective and frequent communication is required in both good times and in bad.
"Bill Cosby is a rapist" was the infamous phrase spoken by comedian Hannibal Buress that sparked a media firestorm, forever tarnishing the legacy and reputation of one of America's most admired celebrities.
The winning combination of a strong grassroots campaign, supplemented by an aggressive digital, social media, and advertising initiative will be crucial to victory in 2016.