Survey Monkey SVP of marketing communications Bennett Porter explains how her company rebranded itself by looking beyond an artistic redesign.
As the festival of creativity celebrates fearless work that engages controversy, there will be a growing role for those who handle fallout and debates, writes BlueCurrent Japan MD Tetsuya Honda.
Ethics in government PR is already complicated. Throw into the mix concerns about justice in law enforcement and reality television and you have a real conundrum.
Amid an urgent, high-pressure gauntlet of investor, media, and employee concerns, the battle for perceptions among food retailers has grown more difficult. Here are three reasons why.
Karmarama's executive chairman, who sold to Accenture last year, says WPP chief Martin Sorrell is wrong to think consultancies can't do creative.
It's up to those of us trying to guide our collective organizations to set - and hold - standards of what we think makes a good professional
When influencers and renegade brands won't stop flouting the FTC's paid post guidelines, it's time for the government to rethink its approach.
Daily access to our government leaders is a pillar of U.S. democracy and should be taken seriously, but the White House press briefing is no longer a serious undertaking.
The 2017 PRWeek Power List features a woman in the number one position for the first time -- Omnicom Public Relations Group's CEO Karen van Bergen.
Calm down and stop letting people press your buttons. When you show up whole, wholehearted, prepared, informed, and operating at your absolute best, you can't lose professionally.
VR is a technology poised to change our world, but it has a dark side.
In the first installment of Ask Renee, she answers the question, "What are the most effective ways to increase diversity in the C-suite and build inclusive companywide cultures?"
Most influencers aren't journalists, and not all journalists are influencers. But sometimes their powers are combined in a super-influential hybrid who drives conversations.
Whether it's writing, acting, or fixing houses, embracing one's passions on the side often has professional benefits for communicators.
So says a survey of the Arthur W. Page Society's Future Leaders group conducted this week in Southern California. Bob Feldman explains.
How to understand the shifting world of getting your executive in front of the right people at the right time.
This article will address the four most common pitfalls and the pragmatic solutions.
As we continue to hear from industry stalwarts that women simply need to speak up, we clearly need a substantive review and dialogue
President Trump has made his point of view clear on the Paris climate accord, and so have consumers. Research shows they want non-government entities to take the lead on the issue.
Patients used to call the customer relations department with a complaint. Today, a single Tweet can influence how the public views your brand - good or bad
Redefining our role as a strategic management function is extremely important, yet we have to grapple not only with access to the top of our organizations (or those of clients) to engage in strategy, but with the ongoing debates in defining strategy itself.
When people say "marketing," they often mean "advertising." But it's actually a whole lot more than that.
Recent guidance from the federal agency has many brands rethinking their influencer policies--for the better.
Integration is one of the biggest buzzwords in marketing. But talking about it is much easier than doing it.