Opinion

Microsoft proves there is a transformative science to comms

Microsoft proves there is a transformative science to comms

Microsoft's HoloLens launch was a refreshing way to use something we take for granted these days - a short video - to prompt thinking not just in a product or service, but also the process behind it.

Is Taylor Swift the best person at PR, like, ever?

Is Taylor Swift the best person at PR, like, ever?

Another day, another PR triumph for pop star Taylor Swift.

Unilever CMO Keith Weed's five tech trends for 2015

Unilever CMO Keith Weed's five tech trends for 2015

For technology fans, the annual Consumer Electronics Show is a special way to start the year, writes Keith Weed, chief marketing and communications officer at Unilever.

Five things we learned from the Consumer Electronics Show 2015

Five things we learned from the Consumer Electronics Show 2015

ChapStick: check. Cold and flu tablets: check. A comfy pair of shoes: check.

Why PR majors no longer need advanced writing courses

Why PR majors no longer need advanced writing courses

As the PR function has evolved into a management discipline, there is simply no need for multiple writing courses as an essential part of PR majors.

Feldman: Be 'mindful' in the new year

Feldman: Be 'mindful' in the new year

There's little question my or anyone's work would be better and more helpful with the benefit of a little more time, more thought, perhaps more data analysis, and certainly more listening to others.

The Charlie Hebdo massacre is a grievous assault on freedom of speech

The Charlie Hebdo massacre is a grievous assault on freedom of speech

Free speech is under threat all over the world and, today, Paris has seen that threat in its most appalling, extreme form.

TrendKite aims to lift PR reporting

TrendKite aims to lift PR reporting

TrendKite aims to help PR pros more effectively measure ROI.

AirAsia CEO Tony Fernandes has given a lesson in crisis management

AirAsia CEO Tony Fernandes has given a lesson in crisis management

Statistically speaking the aviation industry can still lay claim to being the safest form of transport.

Brand Chorus' Tipping: Story arcs on social are more effective than cute kittens

Brand Chorus' Tipping: Story arcs on social are more effective than cute kittens

Brand Chorus CEO Martyn Tipping believes strong story arcs on social media are more effective for building an audience than cute kittens and contests.

Rappaport: B Corp. certification is good for business and good for the world

Rappaport: B Corp. certification is good for business and good for the world

We have found that getting certified makes us a more credible firm in the eyes of current and potential clients.

Love is a Gift celebrates those who matter most

Love is a Gift celebrates those who matter most

#LoveIsAGift allowed us to give back and celebrate the work Easter Seals does in providing help, support services, and hope to children and adults living with disabilities, their caregivers, and veterans.

Spetner: Everyone is human, even senior management

Spetner: Everyone is human, even senior management

While it's easy to understand the behaviors required for success, we often disregard them and get enticed or derailed by several human emotions.

Fast forward four years and it is a new ballgame for media and sector

Fast forward four years and it is a new ballgame for media and sector

While the work and agency reviews will always be hot topics, bigger issues such as women's empowerment and work-life balance are what readers want to hear more about.

Bevilaqua: What's next for PR in 2015

Bevilaqua: What's next for PR in 2015

Don't just think about the power of numbers, recognize the power of listening.

Bloomgarden: Three ways communicators can disrupt themselves in 2015

Bloomgarden: Three ways communicators can disrupt themselves in 2015

More than nine in 10 US-based multinationals are undergoing some kind of disruption to their business models. Here's how communicators can get ahead of the curve.

Boden: Five trends for Hispanic social media in 2015

Boden: Five trends for Hispanic social media in 2015

Trends to watch in Hispanic social media marketing next year.

Six communications stand-outs that won the year

Six communications stand-outs that won the year

Some of my favorite campaigns are innovative, some are emotional, some are issues-oriented - and some are all three.

Perlut: Sony's lost reputational opportunity

Perlut: Sony's lost reputational opportunity

Sony whiffed on a chance to find the silver linings in the cyberattack against it last month.

Heeding the call of social unrest

Heeding the call of social unrest

The events in Ferguson, MO, and Staten Island, NY, in recent weeks can be a lesson to us all that we are at pivot points for how we choose to engage in the "uncomfortable" diversity issues.

What the Cuba policy shift means, and doesn't mean, for comms and advertising

What the Cuba policy shift means, and doesn't mean, for comms and advertising

Does the US government's shift in Cuba policy mean the island nation is ready for a robust advertising and communications industry? Not so fast, says Burson-Marsteller's Ramiro Prudencio.

Sheil: A cottage industry no more

Sheil: A cottage industry no more

Healthcare has been an industry in which every hospital stands alone, but now each must find the right partners to meet strategic goals to position them for future growth, writes Cleveland Clinic's Eileen Sheil.

Five ways police can use comms to strengthen bonds with cities

Five ways police can use comms to strengthen bonds with cities

The relationship between police and community must be based on trust and accountability. To achieve that goal, effective and frequent communication is required in both good times and in bad.

Three lessons for brands from Bill Cosby's fall from grace

Three lessons for brands from Bill Cosby's fall from grace

"Bill Cosby is a rapist" was the infamous phrase spoken by comedian Hannibal Buress that sparked a media firestorm, forever tarnishing the legacy and reputation of one of America's most admired celebrities.

Passing the final exam after failing midterms

Passing the final exam after failing midterms

The winning combination of a strong grassroots campaign, supplemented by an aggressive digital, social media, and advertising initiative will be crucial to victory in 2016.

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