Opinion

Should PR pros oppose the advice of general counsel during a crisis?

Should PR pros oppose the advice of general counsel during a crisis?

Communicators should not be shy voicing their opinions during a crisis, even if those views contrast with those of the legal department.

Customer feedback like you've never "seen" before

Customer feedback like you've never "seen" before

Yelp is adding video options to its reviews of businesses of all shapes and sizes.

Summer of sports imbues issue as we celebrate the MVPs of comms

Summer of sports imbues issue as we celebrate the MVPs of comms

It is difficult to escape sports in this month's issue of PRWeek, which seems appropriate as memories of the best soccer World Cup slowly begin to fade.

Schulz: Notice the disruption in PR? Time to take a new approach

Schulz: Notice the disruption in PR? Time to take a new approach

To drive our clients and our industry, it is time to acknowledge this disruption and adopt new approaches.

Big Idea: Susan Frech, Social Media Link

Big Idea: Susan Frech, Social Media Link

Susan Frech, CEO, Social Media Link, advises brands to let consumer advocates lead social conversations.

World Cup: An observer's guide to real-time marketing

World Cup: An observer's guide to real-time marketing

This summer's soccer World Cup in Brazil was the perfect proving ground for brands to show off their social marketing chops.

Wong: Content and creativity dominate Cannes buzz

Wong: Content and creativity dominate Cannes buzz

Cannes Lions may be over, but the buzz continues to build as marketers head home and apply what they have learned.

How can PR pros leverage Facebook's video ads to deliver content?

How can PR pros leverage Facebook's video ads to deliver content?

Giving brands the option to promote video around shareable online conversations allows them to create content and put it in front of their desired audiences.

Pitching and briefing the media from Israel during wartime

Pitching and briefing the media from Israel during wartime

An Israel-based agency executive explains how he and his team keep their focus amid the air-raid sirens and other wartime inconveniences.

Bowen: White lies have dark consequences

Bowen: White lies have dark consequences

Even the white lie, intended to cause no real harm, can damage the credibility of the PR profession, says University of South Carolina's Shannon Bowen.

Is this a terminal crisis for Malaysia Airlines?

Is this a terminal crisis for Malaysia Airlines?

It depends how much trust passengers will continue to have on the brand.

The real legacy of the World Cup in Brazil

The real legacy of the World Cup in Brazil

Why popular misconceptions about Brazil were not realized in the recent World Cup, what its implications are for the country's upcoming presidential elections, and how "Brazil will be just fine."

Feldman: To get to the top of PR, get out of PR

Feldman: To get to the top of PR, get out of PR

Here's a piece of career advice: get out of this business, writes PulsePoint Group's Bob Feldman.

Hit or Miss? Airbnb reveals new branding to the world

Hit or Miss? Airbnb reveals new branding to the world

Airbnb, the short-term accommodation businesss, updated its brand identity this week and introduced a new logo that it named the Bélo, "the universal symbol of belonging".

Tannen: Ethical behavior a critical factor in corporate reputation

Tannen: Ethical behavior a critical factor in corporate reputation

Money managers say they are prioritizing ethics. Why? Because they can save valuable time and money and lead to more customers.

Fuhrman-Kestler: Latest FDA guidance reveals clearer roadmap for pharma's use of social media

Fuhrman-Kestler: Latest FDA guidance reveals clearer roadmap for pharma's use of social media

Decoding the most recent FDA guidelines for the use of social media by pharma companies.

Valdes-Fauli: Six ways LeBron James mastered the game of communications

Valdes-Fauli: Six ways LeBron James mastered the game of communications

A Miami agency leader, and Heat season ticket holder, explains why LeBron James made all the right moves when he announced he was rejoining the Cleveland Cavaliers.

Smith: Cultural intelligence makes the world - and workplace - go round

Smith: Cultural intelligence makes the world - and workplace - go round

As multinational corporations increasingly invest in emerging economies, it is critical companies have a strategy to build organizational cultural intelligence, writes Latraviette Smith.

Stanton: Prescribing the right communications treatment when illness strikes the CEO

Stanton: Prescribing the right communications treatment when illness strikes the CEO

Some leaders may reflexively argue that health issues should remain in the personal domain. While understandable, that's an unrealistic proposition in today's world.

Powerful contributors shed new light on PR's top communicators

Powerful contributors shed new light on PR's top communicators

The 2014 Power List differs from previous years in that we enlisted various powerful people to write the profiles of some of the most influential people in communications.

Power players set the bar even higher for PR's next generation

Power players set the bar even higher for PR's next generation

Seven years may not seem like a long time, but in terms of what is being accomplished by those at the leading edge of the industry, it is light years.

Langley: Engagement critical in fight against brandjackers

Langley: Engagement critical in fight against brandjackers

Real engagement involves much more than just creating a hashtag.

Opening the Rolodex

Opening the Rolodex

I recently met an old friend, whom I had not seen in years.

What are crucial comms strategies to cut through the noise before the midterms?

What are crucial comms strategies to cut through the noise before the midterms?

To ensure your efforts are part of the debate before the midterms, it is key to focus on three ideas.

How can PR make content marketing successful?

How can PR make content marketing successful?

The industry has struggled to connect actions to outcomes. But times are changing. Here is how an integrated PR strategy can accelerate content marketing success

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