Opinion

Bowen: The grand deception in research

Bowen: The grand deception in research

Deception can be in ethical research, but knowing when it is absolutely necessary is the crucial consideration.

Bienstock: Reaching détente in the native advertising turf war

Bienstock: Reaching détente in the native advertising turf war

Anyone who works in PR or marketing has heard of native advertising, yet it seems almost everyone has a different definition of what it actually is and who should be in charge of it, notes Prosek Partners' Hal Bienstock.

Referendum result: How the comms battle was won and how it will change the landscape forever

Referendum result: How the comms battle was won and how it will change the landscape forever

In the end, the victory for the Unionist campaign in the Scottish Referendum was resounding, but came only after a one-point lead in one poll for the nationalists caused a panic among the UK political establishment.

Spielman: Find your own purpose-driven campaign amid the 24-7 bustle

Spielman: Find your own purpose-driven campaign amid the 24-7 bustle

Most working parents say it is difficult to balance the responsibilities of both work and family. The push and pull of the juggle is constant.

Weiner: Measuring how far we've come

Weiner: Measuring how far we've come

Today's PR challenges are magnified by volume, speed, and diversity. Research and measurement can help make sense of it all.

Four steps for Apple to regain the messaging high ground

Four steps for Apple to regain the messaging high ground

While there has been some damage to the trust we have in Apple, it is reparable.

Feldman: Lateral education is the new professional development

Feldman: Lateral education is the new professional development

Placing one or two of your stars outside your own managerial orbit may seem like it's asking too much, but if these folks rotate through other functions and then come back to communications, think how much more savvy and strategic your function will be.

Big Idea: Adidas' Jeremy Darlow

Big Idea: Adidas' Jeremy Darlow

Jeremy Darlow, head of brand and digital marketing, Adidas, says college recruitment is all about brand building.

Whichever way you look at it, doing good is good business

Whichever way you look at it, doing good is good business

As we reach September and full-throttle work, our thoughts at PRWeek turn toward the theme of good business being better business.

Lowe: Red Cross initiatives at local level lead to successful efforts on a national scale

Lowe: Red Cross initiatives at local level lead to successful efforts on a national scale

While the American Red Cross is best known for blood collections and responding to disasters large and small, we are making a new push to save lives and reduce injuries by helping to prevent emergencies from occurring.

Blueprint for some old-school communications, great Scott

Blueprint for some old-school communications, great Scott

In today's age of tweets, pins, likes, and Vines, the good, old-fashioned speech - when delivered properly - remains among the most powerful communications vehicles.

Papay: Democratization of brands is the industry's new normal

Papay: Democratization of brands is the industry's new normal

We've democratized our brands with technology.

Ferguson saga underscores industry's diversity issues

Ferguson saga underscores industry's diversity issues

The ongoing events highlight the critical need for a deeper level of cultural competence and intelligence within PR agencies and the overall industry.

Pye: Want diversity results? Change your ways

Pye: Want diversity results? Change your ways

"If you always do what you always did, you always get what you always got," comedienne Moms Mabley once said.

Is official sponsorship of major sports events still a worthwhile investment?

Is official sponsorship of major sports events still a worthwhile investment?

A study conducted by Global-WebIndex showed that nearly 38% of consumers thought MasterCard sponsored the World Cup - Visa was the official sponsor - though it hadn't been one since 2006.

Sheffer: Trade Labs helps GE make policy personal

Sheffer: Trade Labs helps GE make policy personal

The channels we use to communicate with our audiences and with each other have changed dramatically since I joined General Electric in 1999.

How will Google's right to be forgotten affect comms in era of transparency?

How will Google's right to be forgotten affect comms in era of transparency?

The best communication comes from a comprehensive understanding of your audience. Bad reviews or bad press is an opportunity to deepen that understanding.

Reflecting feelings to solve problems

Reflecting feelings to solve problems

One of the most challenging aspects of PR is dealing with a pesky group of professionals called journalists.

Comms: a multi-purpose treatment for crisis scenarios

Comms: a multi-purpose treatment for crisis scenarios

The Ebola crisis reminds us that accurate, consistent information is crucial.

Fuhrman-Kestler: The case for slacktivism

Fuhrman-Kestler: The case for slacktivism

Slacktivism critics will say Ice Bucket Challenge celebrity videos are the most egregious examples of attention-seeking hidden behind a cause. I disagree completely.

Seven lessons for communicators in the #IceBucketChallenge

Seven lessons for communicators in the #IceBucketChallenge

The #IceBucketChallenge has turned into a social media snowball. It's gaining tremendous traction - more than $15 million in donations to date, according to Time, and 1.2 million videos on Facebook and counting.

Singer: Effective comms strategies rise from DC dysfunction

Singer: Effective comms strategies rise from DC dysfunction

Despite public hostility toward their job performance, an examination of each party's PR tactics offers some valuable lessons.

#C2 Miami: A new way to network

#C2 Miami: A new way to network

What you missed at ColorComm: Women of Color in Communications

Koneschusky: CDC, Emory score high marks for Ebola crisis comms

Koneschusky: CDC, Emory score high marks for Ebola crisis comms

CDC and Emory University officials expertly handled communications around the Ebola crisis. Their command of the media bodes well for the more daunting task at hand - controlling the actual virus.

T-Mobile CEO's Twitter rant demonstrates authenticity

T-Mobile CEO's Twitter rant demonstrates authenticity

Corporate chief executives occasionally lash out in calculated, public campaigns against negative press coverage, activist investors, and regulators. But it's rare to see them confronting their direct competitor.

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