Opinion

Why companies will take the lead on important issues in the Trump era

Why companies will take the lead on important issues in the Trump era

Business has the opportunity and obligation to advance critical social and environmental issues--and the momentum is undeniable

In Davos, PR firms are seen but not heard

In Davos, PR firms are seen but not heard

In sharp contrast, the consultancies that are moving onto the turf of traditional holding companies are making their presence felt.

The case for Davos

The case for Davos

What Davos has to do to survive in a populist world.

Is online versus print the new quality versus quantity?

Is online versus print the new quality versus quantity?

Knowing your client's audience may seem easy, but how to reach that audience in today's crowded media can be the hard part.

Don't forget culture is currency

Don't forget culture is currency

For all the messages PR folks create, control, and spin, what is rarely explored is the culture of the industry itself.

4 ways marketers will use tech to engage consumers in 2017

4 ways marketers will use tech to engage consumers in 2017

To create communities of believers, marketers need to find ways to attract consumers, writes the EVP and director of client engagement at White64.

More connectivity is resulting in fewer connections

More connectivity is resulting in fewer connections

As technology increases, seemingly bringing us closer together, are we neglecting real relationship building?

2017: Get ready for the Amazonification of social media

2017: Get ready for the Amazonification of social media

Lithium VP Dayle Hall discusses the trends he'll be watching in 2017.

PR in 2017: Everything is politics, and politics is everything

PR in 2017: Everything is politics, and politics is everything

How to get ready for a second counterculture, a changing digital media landscape, and legal and more widely accepted weed? Be authentic.

What it takes for women to get to the top in PR

What it takes for women to get to the top in PR

There's much to learn from the female pioneers of PR.

Spetner: Reliving the projects from hell

Spetner: Reliving the projects from hell

The year-end calls for a time of reflection, especially regarding the unpleasant occurrences.

Healthcare communicators: Prepare for change in a Trump administration

Healthcare communicators: Prepare for change in a Trump administration

With the new administration coming in January, healthcare comms professionals need to partner closely with their government relations counterparts and prepare for change.

PR has been vindicated

PR has been vindicated

The contempt among journalists for PR has taken many forms, from scorn to evasion and outright misrepresentation, but it's now clear comms professionals are vital.

Cronkite's mantra has never been more important

Cronkite's mantra has never been more important

PRWeek Hall of Famer and former J&J corporate VP says the search for truth in a media environment characterized by disintermediation and fake news is a bellwether for all communicators.

Tying measurement to mission is critical for nonprofits

Tying measurement to mission is critical for nonprofits

To elevate the importance of measurement, a nonprofit should consider tying its PR efforts more strongly to its cause.

African comms firms embrace the new world economy as the continent eyes growth

African comms firms embrace the new world economy as the continent eyes growth

Underpinning Africa's well-documented growth have been numerous important factors: oil, commodities, China and the fallout from the global crash in 2008. Of these, the most important are oil and China.

Programmatic will meet purpose in 2017

Programmatic will meet purpose in 2017

We saw the convergence of programmatic media buying and CRM in 2016. In 2017, we will see that go further.

Spetner on age: Young doesn't mean you don't belong

Spetner on age: Young doesn't mean you don't belong

In 1994, I was invited to the PR Seminar. It turned out to be the first of many.

Are client-mandated benchmarks the best way to drive agency diversity?

Are client-mandated benchmarks the best way to drive agency diversity?

Or should diversity be driven by the agencies themselves?

Dear comms exec: Basic business skills are still required

Dear comms exec: Basic business skills are still required

The need for general leadership skills is stronger than ever given the complexity and inter-dependency of enterprise functions.

The D Word

The D Word

For all the talk about diversity, we have little to show for our efforts, writes the chief creative officer of FL+G.

Clues to the upset of the century

Clues to the upset of the century

So how did everyone-even Trump himself reportedly didn't like his chances-get the most over-polled event in human history so wrong? There are several clues in Edelman's most recent Trust Barometer report, published early in 2016.

Run your PR firm as if you were going to buy it

Run your PR firm as if you were going to buy it

In a time of rapid change and an ever-competitive landscape, staying the same is to fall behind.

Counterpoint: How Hillary Clinton failed at advertising

Counterpoint: How Hillary Clinton failed at advertising

Advertising didn't fail Hillary Clinton; Hillary Clinton failed advertising.

Voters didn't like the product that politics was selling

Voters didn't like the product that politics was selling

If politics as usual is a product, voters just made the decision to change brands.