Don Spetner on learning when to bend the rules and go over HR's head.
What comes to mind when you think of her? Beautiful seductress? Maybe. What about public diplomat, researcher, trail-blazing feminist, and public relations pioneer? Also true.
Keep it business as usual? Or better safe than sorry? Two marketing experts argue what's the best social media strategy after a tragedy.
With the bounty of data about stakeholders that is available to enterprises - everything from their relationships, actions, interests, physical location, purchase behaviors, and so on - CCOs will develop highly personalized engagement through sophisticated data-driven systems.
Agency CEOs, asked about the agency search and selection process, described a highly dysfunctional approach by the majority of prospective clients.
It's shocking how many PR executives do not know about the Barcelona Principles, much less adhere to them.
What every marketer and PR pro should know about the Federal Trade Commission's Lord & Taylor case.
Virtual reality should be high on the list for forward-looking PR execs, who are well placed to take advantage of it, says Alexis Wilson, managing director of Hotwire Australia.
The PR pros of tomorrow will require skills that traditional PR staff sometimes lack, writes Cleveland Clinic's Eileen Sheil.
As Warren Buffet says, "Predicting rain doesn't count. Building arks does." And smart brands are building arks in Brazil right now.
If an executive appears like a bad egg, behaves like a bad egg, and responds like a bad egg, then he or she probably is a bad egg.
Communicators can prevent a "butterfly effect" of small mistakes leading up to a negative outcome by practicing better coordination and information sharing.
It's ten years today since Jack Dorsey sent the first ever tweet, telling the world he was "just setting up my twttr".
Nanotechnology should not be avoided just because the social and ethical issues surrounding it are complicated.
Experts from Persistent Systems and M Booth argue the value of operating event-related communication command centers.
While New York State is moving to regulate PR consultants in the state, the public has the ultimate say over whether their actions are acceptable.
The communications organization of the future needs to take shape right now. And that goes beyond a greater commitment to data and analytics, writes PulsePoint Group cofounder and principal Bob Feldman.
Talent recruitment and retention remains the single most problematic and debated topic in PR, especially in agencies.
Real insight cannot be garnered solely through the lens of advertising, but effective multi-platform strategies can help brands change the world.
Don Spetner explores the association between between C-suite brusqueness and effectiveness.
Preparing with, learning about, and educating organizational leaders is key to an efficient and effective crisis comms response, writes Cleveland Clinic executive director, corporate communications, Eileen Sheil.
Brands might be tempted to migrate to a social-only strategy, but for PR agencies there's still value in running a fully fledged website.
A look at New York's PR-as-lobbying guidelines through a legal lens.
The most inspiring storytellers at Makers were those who had the courage to use their personal experiences to illustrate the need for change.
Live Unlimited means daring to live beyond your perceived limitations and redefining what's possible, says Muscular Dystrophy Association goodwill ambassador Joe Akmakjian.