Opinion

Your gifts may not be what you want, but they will make room for you

Your gifts may not be what you want, but they will make room for you

Not everyone is Whitney Houston. Most of us have to look a little while to find our true talent and figure out how to put it to use.

How can I speak truth to power without getting fired?

How can I speak truth to power without getting fired?

"How can I push back on the CEO or C-suite and tell them some home truths about an issue, decision, or proposed strategy without losing my job?"

Help your agency and the industry by helping a nonprofit

There are a number of benefits to getting the members of your team to pitch in for a good cause.

A con man took my cash, but left me a little smarter

A con man took my cash, but left me a little smarter

An expensive swindle results in a temporary loss of self-confidence but a life-long lesson learned.

Brands can look to the nuggets to learn a valuable lesson

Brands can look to the nuggets to learn a valuable lesson

Why I'm rooting for Carter Wilkerson, and for brands to learn a lesson from him and Wendy's.

Making the embargo work in the era of real-time communications

Making the embargo work in the era of real-time communications

Has the embargo gone the way of the dodo in the era of news breaking instantly on social media? No, but keeping scoops under wraps requires a great deal of care.

How we can end the era of CEO hubris

How we can end the era of CEO hubris

United Airlines' Oscar Munoz and Snap's Evan Spiegel are two examples of CEOs not learning a lesson from the ancient Greeks.

'The social (media) party will win' - why are big comms agencies in France staying out of the presidential elections?

'The social (media) party will win' - why are big comms agencies in France staying out of the presidential elections?

For a long time in France, major communication agencies loved to display their support to presidential candidates. All the key industry names used to commit to our political wannabes.

Unpaid internships: They're not for everyone

Unpaid internships: They're not for everyone

Making the case that paid internships are more than an investment in the future, they're also a key to improving diversity.

Creating community and driving change

Creating community and driving change

Trisch Smith, EVP and MD at Edelman, which earned a 2016 Diversity Distinction in PR Award, offers a model for all organizations seeking to empower their employees to be more active in boosting diversity and inclusion efforts.

Sometimes, common sense should overrule systems

Sometimes, common sense should overrule systems

Trying to make sense of United Airlines' crisis-response strategy.

The United Airlines incident was viral content, not a crisis

The United Airlines incident was viral content, not a crisis

Whatever United Airlines is going through, it's not a crisis. Just because you've drafted a holding statement about something doesn't make it a crisis.

Football tactics: Rebuilding faith in FIFA

Football tactics: Rebuilding faith in FIFA

A successful strategy for reconstructing FIFA's reputation involves a complicated and long-term process, but there are some essential and easily applied first steps.

Transformative leadership: Stepping up by falling back

Transformative leadership: Stepping up by falling back

There are many ways to demonstrate leadership. Some lessons from a recent swim class.

Pepsi broke my heart, again

Pepsi broke my heart, again

The Kendall Jenner ad confirms suspicions that brands only want to do good in a transnational and inauthentic way, writes the co-author of "Good is the New Cool: Market Like You Give a Damn."

The tomorrow of diversity and inclusion is today

The tomorrow of diversity and inclusion is today

Tony Allen, 2016 Diversity Distinction in PR Awards winner, recalls the special evening last year when he was named Diversity Champion - In-House. In doing so, he underscores why diversity and inclusion is so crucial to all of us, all the time.

What's a brand to do when nothing dissuades trolls?

What's a brand to do when nothing dissuades trolls?

Lessons from the Harambe saga.

Yes, Instagram is snatching up Snapchat users

Yes, Instagram is snatching up Snapchat users

As Facebook-owned platforms continue to copy Snapchat's features, the app could lose up to 40% of its users within the next year, writes Hill Holliday's chief digital officer.

New business, round two: More tips for winning presentations

New business, round two: More tips for winning presentations

Second rounds have a strange dynamic: agencies must be compelling and creative enough to beat the other firms, but fit in well enough to be an extension of the client organization.

In an era of fake news, brands should probably give themselves the day off this April Fools' Day

In an era of fake news, brands should probably give themselves the day off this April Fools' Day

Since 'fake news' and 'alternative facts' have taken on a more damaging connotation globally, this casts April Fools' jokes in a different light.

Listen to Dallas' mayor and go "big" on community partnerships

Listen to Dallas' mayor and go "big" on community partnerships

Leaders who recently convened in Dallas for an LDWWgroup-hosted live panel proved that creative thinking helps companies identify programs that boost their communities and their business.

How brands can 'go live' responsibly

How brands can 'go live' responsibly

Five pointers for brand managers before publishing live content on social media.

How Theresa May is using her US Vogue fashion shoot to open up to a new audience

How Theresa May is using her US Vogue fashion shoot to open up to a new audience

The way in which women dress is regularly subject to intense scrutiny with judgements and assumptions being made about an outfit choice rather than ability.

Taking equity in clients in exchange for providing PR services

Taking equity in clients in exchange for providing PR services

This article discusses important factors PR firms should consider when deciding whether or not to take equity in their clients and what form to take.

SXSW 2017: Three ways comms can help us keep pace with technological change

SXSW 2017: Three ways comms can help us keep pace with technological change

At SXSW 2017, the annual Texas music and tech conference, an emerging theme was being repeated across panels, debated over dinner and shouted over the blare of live music at 2am - technological innovation is not enough by itself.