Now more than ever, communications counselors must not avoid being the bearer of bad news.
Five concepts that communications pros should know to strengthen their effectiveness.
Twenty years is enough. It's time for SXSW Immersive, writes OMD's chief digital and innovation officer.
Pat Ford, 2016 Diversity Distinction in PR Awards winner, underscores the opportunity all in the industry have to move the needle on diversity and inclusion
Communications professionals can create a culture in which a "hostile environment" - proof of which would allow a plaintiff to prevail - cannot take hold.
But how can you harness it to improve your brand's value to doctors and patients?
Leadership and ethics are forever intertwined, inseparable from one another.
The pharmaceutical industry's cardinal sin is the perception that it cares about profits instead of people. Here are four ways it can change that perception.
I am a feminist. How did this happen? I could drop the usual clichés about being the father of two young girls and living in a house full of women.
For one, remember the Boy Scout's Oath.
Everyone has a role to play - most of all the reader.
Where Trump hit and missed in his nationally televised address.
This year, the median salary of men with more than five years of experience is $135,000, compared to women at $95,000.
More than boring product pitches and self-promotional op-eds.
Let's be real. While some companies do a phenomenal job and have created standards and best practices, diversity can be overwhelming for many organizations.
Award season is upon us. The politicians have had their platforms, used their channels, abused each other and indeed their social media accounts. Now it is the turn of the artists; the most democratically elected of public figures.
Success in the first round comes from doing the basics really well.
Throughout my career I've been taught new things that save time, decrease stress, and preserve dignity. I'm grateful for all of them, and I try really hard to give young people a break when they make stupid mistakes.
A recent class-action settlement by Staples is a reminder to PR firms to make sure clients' rewards programs are on the up-and-up.
As some of the world's superpowers take a more nationalistic approach and their societies become more divided, global businesses are facing entirely new comms challenges.
Brand films are still in their infancy and have yet to really be defined. Are they merely glorified commercials? Or a vehicle for a brand to get a specific message out that it wouldn't be able to in traditional advertising? The question is leaving some viewers confused.
David Beckham and his advisers have been left reeling after the release of 18.6 million emails and documents obtained from the servers of Doyen Sports, the agency responsible for running the ex-footballer's PR machine.
Cleveland Clinic was one organization that had to spring into action after one of its doctors was denied entry to the U.S.
The chief executive of an agency with offices in London and New York says it's time for PR pros to get out of their trans-Atlantic bubble.
Executive orders usually make for great PR opportunities. However, President Trump's order banning travel from seven countries does the opposite for the U.S.