Greenpeace has made a lot of headlines pushing brands, often global companies, to change their practices, sometimes through high profile - and high altitude - actions.
The effects of our actions can be unexpectedly far-reaching, says Partners in Food Solutions' Susan Langer .
A successful rebranding must indicate a new direction and demonstrate a change in the corporate culture of the company.
Celia Fischer, VP, strategic comms, America's Natural Gas Alliance, discusses how the group's Think About It effort has cut through the noise.
Two prominent brands were recently at the receiving end of some intense public backlash. Sadly, how the companies responded only managed to make things a hundred times worse.
I did what every good agency executive is trained to do: I went into the meeting and basically tried to wing it.
The Keystone XL pipeline has been called the most studied pipeline project in history. It's also arguably the most popular.
The PR industry gets a bad rap at times because professionals historically relied on soft metrics such as placements, impressions, and ad equivalency to create the perception of value.
NFC - or near field communication - has gained more steam through the news that Apple was including it in its latest device, the iPhone 6.
Deception can be in ethical research, but knowing when it is absolutely necessary is the crucial consideration.
Anyone who works in PR or marketing has heard of native advertising, yet it seems almost everyone has a different definition of what it actually is and who should be in charge of it, notes Prosek Partners' Hal Bienstock.
In the end, the victory for the Unionist campaign in the Scottish Referendum was resounding, but came only after a one-point lead in one poll for the nationalists caused a panic among the UK political establishment.
Most working parents say it is difficult to balance the responsibilities of both work and family. The push and pull of the juggle is constant.
Today's PR challenges are magnified by volume, speed, and diversity. Research and measurement can help make sense of it all.
While there has been some damage to the trust we have in Apple, it is reparable.
Placing one or two of your stars outside your own managerial orbit may seem like it's asking too much, but if these folks rotate through other functions and then come back to communications, think how much more savvy and strategic your function will be.
Jeremy Darlow, head of brand and digital marketing, Adidas, says college recruitment is all about brand building.
As we reach September and full-throttle work, our thoughts at PRWeek turn toward the theme of good business being better business.
While the American Red Cross is best known for blood collections and responding to disasters large and small, we are making a new push to save lives and reduce injuries by helping to prevent emergencies from occurring.
In today's age of tweets, pins, likes, and Vines, the good, old-fashioned speech - when delivered properly - remains among the most powerful communications vehicles.
We've democratized our brands with technology.
The ongoing events highlight the critical need for a deeper level of cultural competence and intelligence within PR agencies and the overall industry.
"If you always do what you always did, you always get what you always got," comedienne Moms Mabley once said.
A study conducted by Global-WebIndex showed that nearly 38% of consumers thought MasterCard sponsored the World Cup - Visa was the official sponsor - though it hadn't been one since 2006.
The channels we use to communicate with our audiences and with each other have changed dramatically since I joined General Electric in 1999.