Healthcare has been an industry in which every hospital stands alone, but now each must find the right partners to meet strategic goals to position them for future growth, writes Cleveland Clinic's Eileen Sheil.
The relationship between police and community must be based on trust and accountability. To achieve that goal, effective and frequent communication is required in both good times and in bad.
"Bill Cosby is a rapist" was the infamous phrase spoken by comedian Hannibal Buress that sparked a media firestorm, forever tarnishing the legacy and reputation of one of America's most admired celebrities.
The winning combination of a strong grassroots campaign, supplemented by an aggressive digital, social media, and advertising initiative will be crucial to victory in 2016.
International companies that want to do PR in China and Hong Kong often overlook the fact that these two markets are very different from each other. Not just historically, in size, population and economy, but also in how the media operates.
Having worked in-house for three years now, it has been a while since I've attended an agency pitch.
Optics matter and they are of particular interest this month as PRWeek names our Best Places to Work 2014.
One challenge the PR industry has consistently failed to address is its high staff turnover rates.
Like sex at a convent, spin in PR classrooms is a dirty word.
What happened when my colleague forgot to pay attention to the optics
Promotional campaigns have evolved so much I expect brilliance.
After 30 years, we're still finding fresh ways to share the information people need to make the right personal safety choices.
As cannabis continues to go mainstream, so does the industry’s approach to public and government relations.
Communications professionals never seem to miss an opportunity to weigh in on social issues, so why is this situation different?
Jaclyn Johnson, founder of digital marketing agency No Subject, advises brands to adopt an online/offline strategy from the start.
Reporters in China are expected to be accountable to the people as well as to the state. So do not be surprised if their notion of 'objectivity' is unlike yours
Depending on your views, any executive actions or new regulations will serve as a means to define the administration either as overreaching and requiring Congressional action to block bad policies, or as taking the necessary steps in the absence of legislation passed by Congress.
Agency owners should think about "succession planning" as a continuous process, writes Davis & Gilbert's Michael Lasky.
Schools must change the core competencies within the PR major to meet the challenges of our dynamic field.
Governments should start to be much more proactive about defining how corporations are allowed to brand themselves and thus help shape the way they behave
The planning process has always been one of the more exciting and rewarding elements of brand and communication consulting. Here is a three step approach.
As I reflect on this year's conference, I can't wait until next year's, but I know the work of NBPRS is far from done.
We must take the lead in helping companies, clients, and organizations embrace even greater diversity just as we adapt to this world of technological change.
Today, brands are more likely to respond quickly before a proper decision is made, sometimes due to the amount of pressure being exerted on them. It needn't be that way.
It's easy to be negative about what's not being done, but it's a lot easier to offer suggestions on how we can achieve greater diversity.