Newsmakers

Newsmaker: Mike Bass, NBA

Newsmaker: Mike Bass, NBA

As captain of the NBA's all-star PR department, the league's EVP of comms always produces game-winning strategies on issues from media relations to player crises.

Newsmaker: Glenn Lehrman, StubHub

Newsmaker: Glenn Lehrman, StubHub

By putting fans first, StubHub's global head of comms has shifted the conversation from high-priced ticket events to the company's consumer engagement efforts.

Newsmaker: Arturo Perez, RBS Citizens Financial Group

Newsmaker: Arturo Perez, RBS Citizens Financial Group

After the 2008 financial crisis, RBS Citizens Financial Group's EVP and CMO aims to regain the public's trust by making the banking experience simpler and more personal.

Newsmaker: Tom Forsythe, General Mills

Newsmaker: Tom Forsythe, General Mills

Known internally as the company's fixer, General Mills' VP of global communications addresses complex challenges and diverse stakeholders across the globe.

Newsmaker: Steve Swasey, Kabam

Newsmaker: Steve Swasey, Kabam

As Kabam considers an IPO, its head of global corporate comms focuses on positioning the mobile gaming company as a top player in the entertainment sector.

Newsmaker: Matt Davis, Dow Chemical

Newsmaker: Matt Davis, Dow Chemical

As Dow Chemical evolves as a company, its head of public affairs and government affairs embraces challenges in order to enhance the brand's global footprint.

Newsmaker: Angela Watts, Spotify

Newsmaker: Angela Watts, Spotify

As Spotify focuses on attracting members to its digital-music platform, its head of global communications ensures that messaging is in sync and pitch perfect.

Newsmaker: Paul Bergevin, Intel

Newsmaker: Paul Bergevin, Intel

Just like one of its microchip processors, Intel's VP of sales and marketing and GM of global comms powers the messaging behind the tech giant's move into its next phase.

Newsmaker: Stacey Tank, Heineken

Newsmaker: Stacey Tank, Heineken

Heineken USA's SVP and chief corporate relations officer sets out to uniquely define the beer company's brands and elevate CSR messaging to consumers.

Newsmaker: Suzy DeFrancis, American Red Cross

Newsmaker: Suzy DeFrancis, American Red Cross

As she battles daily crises, the chief public affairs officer at the American Red Cross has found a winning formula by mixing tradition with an army of digital volunteers.

Newsmaker: Charlene Wheeless, Bechtel

Newsmaker: Charlene Wheeless, Bechtel

Using a strong reputation management strategy, Bechtel's principal VP, global corporate affairs, has constructed a new positive brand image for the organization.

Newsmaker: Bonin Bough, Mondelēz International

Newsmaker: Bonin Bough, Mondelēz International

Leveraging mobile as a key influencer tool, Mondelez's VP of global media and consumer engagement is the driving force behind real-time marketing efforts.

Newsmaker: Katherine McLane, Livestrong

Newsmaker: Katherine McLane, Livestrong

After being rocked by a leadership scandal, Livestrong's VP, comms and external affairs, is redefining the charity's message to show it is 'Still Strong' without its founder.

Newsmaker: Kelli Parsons, Fannie Mae

Newsmaker: Kelli Parsons, Fannie Mae

Utilizing a proactive and transparent comms strategy, Fannie Mae's SVP and CCO managed to resurrect the organization's image and win back praise from the media.

Newsmaker: Bill Plummer, Huawei

Newsmaker: Bill Plummer, Huawei

As he ushers in a new era of transparency to help dispel legacy allegations, Huawei's VP, external affairs, aims to be proactive on all communications fronts.

Newsmaker: K.C. Kavanagh, Starwood Hotels & Resorts Worldwide

Newsmaker: K.C. Kavanagh, Starwood Hotels & Resorts Worldwide

With more than 1,100 hotels worldwide, Starwood's SVP of global communications checks in daily to ensure brand messaging is consistent across all channels.

Newsmaker: Robert Hubbell, Cantor Fitzgerald

Newsmaker: Robert Hubbell, Cantor Fitzgerald

Building strategies based on integrity, the global marcomms MD at financial services firm Cantor Fitzgerald and affiliate BGC Partners strives to put people first.

Newsmaker: Larry Solomon, AT&T

Newsmaker: Larry Solomon, AT&T

From implementing a war room at the telecoms giant to empowering employees, AT&T's SVP of corporate comms aims to connect people on a daily basis.

Newsmaker: Sue Hensley, National Restaurant Association

Newsmaker: Sue Hensley, National Restaurant Association

Sue Hensley, SVP of public affairs and communications at the National Restaurant Association, serves up healthy strategies as she gives the nation some food for thought.

Newsmaker: Ken Cohen, ExxonMobil

Newsmaker: Ken Cohen, ExxonMobil

Whether educating the public or engaging opponents, ExxonMobil's VP of public and government affairs brings a lot of energy to every discussion.

News by email...