Newsmakers

Comms team goes all hands on deck amid ALS fundraising phenomenon

Comms team goes all hands on deck amid ALS fundraising phenomenon

As the Ice Bucket Challenge went viral, Carrie Munk, chief marcomms officer for the ALS Association, kept cool to lead PR around a seismic social media fundraising effort.

Suris' challenge: earn trust back for Wells Fargo

Suris' challenge: earn trust back for Wells Fargo

After the financial crisis, Wells Fargo's corporate comms leader is constantly sharpening the bank's reputation to win back the trust of consumers in the communities it serves.

FM Global's Zenofsky insures against comms disasters

FM Global's Zenofsky insures against comms disasters

From controlled explosions to a CEO transition, FM Global's head of PR and advertising leverages comms to safeguard the reputation of the company - and its clients.

From bees to birth control, Ray Kerins fights for Bayer's reputation

From bees to birth control, Ray Kerins fights for Bayer's reputation

Leveraging an 'engage-and-educate' approach when tackling issues, Bayer's SVP, head of comms, ensures transparency is at the heart of the legacy brand's messages.

Walmart's Dan Bartlett on leading comms for the biggest company in the world

Walmart's Dan Bartlett on leading comms for the biggest company in the world

Paying workers above minimum wage is just one way Walmart is trying to shed its negative image, says its EVP of corporate affairs. Leading a retail revolution is another.

First class delivery: How Patrick Fitzgerald is helping redefine FedEx

First class delivery: How Patrick Fitzgerald is helping redefine FedEx

As drone technology threatens to redefine the courier industry, FedEx's SVP of integrated marcomms delivers key strategies to further establish the brand's global reputation.

Newsmaker: Ben Johnson, Tough Mudder

Newsmaker: Ben Johnson, Tough Mudder

Tough Mudder's global head of comms runs the gauntlet every day as he tackles PR obstacles and opportunities to further expand the brand's footprint worldwide.

Newsmaker: Jason Cone, Doctors Without Borders

Newsmaker: Jason Cone, Doctors Without Borders

From virus outbreaks to crises in war zones to media training, Doctors Without Borders' comms director navigates complex terrain to ensure care for those in need.

Newsmaker: Rudolf Ramsauer, Nestlé

Newsmaker: Rudolf Ramsauer, Nestlé

A background in politics has inspired Nestlé's SVP, corporate comms director to focus the food and beverage company's PR efforts on key stakeholder engagement.

Newsmaker: Lynn Marmer, Kroger

Newsmaker: Lynn Marmer, Kroger

From product recall crises to community rewards initiatives, Kroger's group VP, corporate affairs, always produces fresh strategies that position the brand as authentic.

Newsmaker: Mike Bass, NBA

Newsmaker: Mike Bass, NBA

As captain of the NBA's all-star PR department, the league's EVP of comms always produces game-winning strategies on issues from media relations to player crises.

Newsmaker: Glenn Lehrman, StubHub

Newsmaker: Glenn Lehrman, StubHub

By putting fans first, StubHub's global head of comms has shifted the conversation from high-priced ticket events to the company's consumer engagement efforts.

Newsmaker: Arturo Perez, RBS Citizens Financial Group

Newsmaker: Arturo Perez, RBS Citizens Financial Group

After the 2008 financial crisis, RBS Citizens Financial Group's EVP and CMO aims to regain the public's trust by making the banking experience simpler and more personal.

Newsmaker: Tom Forsythe, General Mills

Newsmaker: Tom Forsythe, General Mills

Known internally as the company's fixer, General Mills' VP of global communications addresses complex challenges and diverse stakeholders across the globe.

Newsmaker: Steve Swasey, Kabam

Newsmaker: Steve Swasey, Kabam

As Kabam considers an IPO, its head of global corporate comms focuses on positioning the mobile gaming company as a top player in the entertainment sector.

Newsmaker: Matt Davis, Dow Chemical

Newsmaker: Matt Davis, Dow Chemical

As Dow Chemical evolves as a company, its head of public affairs and government affairs embraces challenges in order to enhance the brand's global footprint.

Newsmaker: Angela Watts, Spotify

Newsmaker: Angela Watts, Spotify

As Spotify focuses on attracting members to its digital-music platform, its head of global communications ensures that messaging is in sync and pitch perfect.

Newsmaker: Paul Bergevin, Intel

Newsmaker: Paul Bergevin, Intel

Just like one of its microchip processors, Intel's VP of sales and marketing and GM of global comms powers the messaging behind the tech giant's move into its next phase.

Newsmaker: Stacey Tank, Heineken

Newsmaker: Stacey Tank, Heineken

Heineken USA's SVP and chief corporate relations officer sets out to uniquely define the beer company's brands and elevate CSR messaging to consumers.

Newsmaker: Suzy DeFrancis, American Red Cross

Newsmaker: Suzy DeFrancis, American Red Cross

As she battles daily crises, the chief public affairs officer at the American Red Cross has found a winning formula by mixing tradition with an army of digital volunteers.

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