Leveraging an 'engage-and-educate' approach when tackling issues, Bayer's SVP, head of comms, ensures transparency is at the heart of the legacy brand's messages.
Paying workers above minimum wage is just one way Walmart is trying to shed its negative image, says its EVP of corporate affairs. Leading a retail revolution is another.
As drone technology threatens to redefine the courier industry, FedEx's SVP of integrated marcomms delivers key strategies to further establish the brand's global reputation.
Tough Mudder's global head of comms runs the gauntlet every day as he tackles PR obstacles and opportunities to further expand the brand's footprint worldwide.
From virus outbreaks to crises in war zones to media training, Doctors Without Borders' comms director navigates complex terrain to ensure care for those in need.
A background in politics has inspired Nestlé's SVP, corporate comms director to focus the food and beverage company's PR efforts on key stakeholder engagement.
From product recall crises to community rewards initiatives, Kroger's group VP, corporate affairs, always produces fresh strategies that position the brand as authentic.
As captain of the NBA's all-star PR department, the league's EVP of comms always produces game-winning strategies on issues from media relations to player crises.
By putting fans first, StubHub's global head of comms has shifted the conversation from high-priced ticket events to the company's consumer engagement efforts.
After the 2008 financial crisis, RBS Citizens Financial Group's EVP and CMO aims to regain the public's trust by making the banking experience simpler and more personal.
Known internally as the company's fixer, General Mills' VP of global communications addresses complex challenges and diverse stakeholders across the globe.
As Kabam considers an IPO, its head of global corporate comms focuses on positioning the mobile gaming company as a top player in the entertainment sector.
As Dow Chemical evolves as a company, its head of public affairs and government affairs embraces challenges in order to enhance the brand's global footprint.
As Spotify focuses on attracting members to its digital-music platform, its head of global communications ensures that messaging is in sync and pitch perfect.
Just like one of its microchip processors, Intel's VP of sales and marketing and GM of global comms powers the messaging behind the tech giant's move into its next phase.
Heineken USA's SVP and chief corporate relations officer sets out to uniquely define the beer company's brands and elevate CSR messaging to consumers.
As she battles daily crises, the chief public affairs officer at the American Red Cross has found a winning formula by mixing tradition with an army of digital volunteers.
Using a strong reputation management strategy, Bechtel's principal VP, global corporate affairs, has constructed a new positive brand image for the organization.
Leveraging mobile as a key influencer tool, Mondelez's VP of global media and consumer engagement is the driving force behind real-time marketing efforts.
After being rocked by a leadership scandal, Livestrong's VP, comms and external affairs, is redefining the charity's message to show it is 'Still Strong' without its founder.