Newsmakers

Disruption in a connected world

Disruption in a connected world

After shaking up the mobile carrier market and undergoing a cultural evolution, T-Mobile -- led by its outspoken CEO and driven by Janice Kapner's creative and provocative PR efforts -- is focused on taking more market share from its rivals.

Imagination put to work: How Deirdre Latour is redefining GE's comms unit

Imagination put to work: How Deirdre Latour is redefining GE's comms unit

From the moment she rose to the top comms spot, GE’s new CCO has directed a daunting global task list — from a multibillion-dollar acquisition to the controversial relocation of the company’s headquarters — with the poise, panache, and leadership of a seasoned pro.

Political thrills and oil spills: How Geoff Morrell is helping BP take back its story

Political thrills and oil spills: How Geoff Morrell is helping BP take back its story

Former Pentagon comms pro Geoff Morrell maneuvers BP through turbulent waters marked by a reputation crisis and market freefall and, in the process, helps the brand take back its story.

Buying into a new culture: Dan Tarman's impact at eBay

Buying into a new culture: Dan Tarman's impact at eBay

Since its spin-off of PayPal, eBay has played a key role in shaping public discussion on hot-button issues from the Confederate flag to anti-LGBT laws. And its CCO is helping to redefine the way consumers see the e-commerce marketplace -- both online and off.

Expedia soars to new global heights with Sarah Gavin in PR pilot seat

Expedia soars to new global heights with Sarah Gavin in PR pilot seat

Communicating myriad acquisitions, dealing with the safety issues of health outbreaks, and integrating Expedia's worldwide PR team is all in a day's work for Sarah Gavin, whose unified vision has helped transform the brand into a global travel powerhouse.

Mark Penn: evolving the agency model

Mark Penn: evolving the agency model

In a world where smaller entities compete with well-established holding companies, Mark Penn's new collaborative take on how firms can adapt today while better serving clients has more to offer than looking in the rear-view mirror.

Jan Jones Blackhurst, the ace up Caesars Entertainment's sleeve

Jan Jones Blackhurst, the ace up Caesars Entertainment's sleeve

In the high-stakes scene that is Las Vegas, Jan Jones Blackhurst is steering Caesars Entertainment through Chapter 11 restructuring and leveraging PR strategies to position the company as a leader in diversity and legalized online gambling.

How GM's Tony Cervone steered the auto giant toward a path of transparency

How GM's Tony Cervone steered the auto giant toward a path of transparency

After its 2014 recall crisis, GM's global head of comms has fine tuned the company's PR to better understand consumers.

At JetBlue, Nancy Elder pilots a different approach to brand PR

At JetBlue, Nancy Elder pilots a different approach to brand PR

After stints at blue-chip names such as MasterCard and GE, JetBlue's VP of communications is running the PR equivalent of air traffic control for the challenger brand.

Shaping Dell's privatized, post-buyout future

Shaping Dell's privatized, post-buyout future

After guiding Dell through a complex and climactic buyout, its VP of global comms is focused on creating scalable PR-led initiatives that will help shape the brand's future.

Royal Caribbean Cruises employs innovative PR to draw new demographics

Royal Caribbean Cruises employs innovative PR to draw new demographics

Royal Caribbean Cruises' CCO on everything from battling misperceptions to launching ships in global markets.

Savvy comms paves way for Walgreens Boots Alliance merger

Savvy comms paves way for Walgreens Boots Alliance merger

Walgreens Boots Alliance's global comms team works hand in hand to balance the complexities of a merger and create a unified strategy to inspire all stakeholders.

Healthcare reimagined: Fortner finesses McKesson's bold vision

Healthcare reimagined: Fortner finesses McKesson's bold vision

From evolving healthcare laws to social engagement, litigation crises to media relations, McKesson's PR chief is hands-on in efforts to enhance the brand's image.

Comms team goes all hands on deck amid ALS fundraising phenomenon

Comms team goes all hands on deck amid ALS fundraising phenomenon

As the Ice Bucket Challenge went viral, Carrie Munk, chief marcomms officer for the ALS Association, kept cool to lead PR around a seismic social media fundraising effort.

Suris' challenge: earn trust back for Wells Fargo

Suris' challenge: earn trust back for Wells Fargo

After the financial crisis, Wells Fargo's corporate comms leader is constantly sharpening the bank's reputation to win back the trust of consumers in the communities it serves.

FM Global's Zenofsky insures against comms disasters

FM Global's Zenofsky insures against comms disasters

From controlled explosions to a CEO transition, FM Global's head of PR and advertising leverages comms to safeguard the reputation of the company - and its clients.

From bees to birth control, Ray Kerins fights for Bayer's reputation

From bees to birth control, Ray Kerins fights for Bayer's reputation

Leveraging an 'engage-and-educate' approach when tackling issues, Bayer's SVP, head of comms, ensures transparency is at the heart of the legacy brand's messages.

Walmart's Dan Bartlett on leading comms for the biggest company in the world

Walmart's Dan Bartlett on leading comms for the biggest company in the world

Paying workers above minimum wage is just one way Walmart is trying to shed its negative image, says its EVP of corporate affairs. Leading a retail revolution is another.

First class delivery: How Patrick Fitzgerald is helping redefine FedEx

First class delivery: How Patrick Fitzgerald is helping redefine FedEx

As drone technology threatens to redefine the courier industry, FedEx's SVP of integrated marcomms delivers key strategies to further establish the brand's global reputation.

Newsmaker: Ben Johnson, Tough Mudder

Newsmaker: Ben Johnson, Tough Mudder

Tough Mudder's global head of comms runs the gauntlet every day as he tackles PR obstacles and opportunities to further expand the brand's footprint worldwide.