From product recall crises to community rewards initiatives, Kroger's group VP, corporate affairs, always produces fresh strategies that position the brand as authentic.
As captain of the NBA's all-star PR department, the league's EVP of comms always produces game-winning strategies on issues from media relations to player crises.
By putting fans first, StubHub's global head of comms has shifted the conversation from high-priced ticket events to the company's consumer engagement efforts.
After the 2008 financial crisis, RBS Citizens Financial Group's EVP and CMO aims to regain the public's trust by making the banking experience simpler and more personal.
Known internally as the company's fixer, General Mills' VP of global communications addresses complex challenges and diverse stakeholders across the globe.
As Kabam considers an IPO, its head of global corporate comms focuses on positioning the mobile gaming company as a top player in the entertainment sector.
As Dow Chemical evolves as a company, its head of public affairs and government affairs embraces challenges in order to enhance the brand's global footprint.
As Spotify focuses on attracting members to its digital-music platform, its head of global communications ensures that messaging is in sync and pitch perfect.
Just like one of its microchip processors, Intel's VP of sales and marketing and GM of global comms powers the messaging behind the tech giant's move into its next phase.
Heineken USA's SVP and chief corporate relations officer sets out to uniquely define the beer company's brands and elevate CSR messaging to consumers.
As she battles daily crises, the chief public affairs officer at the American Red Cross has found a winning formula by mixing tradition with an army of digital volunteers.
Using a strong reputation management strategy, Bechtel's principal VP, global corporate affairs, has constructed a new positive brand image for the organization.
Leveraging mobile as a key influencer tool, Mondelez's VP of global media and consumer engagement is the driving force behind real-time marketing efforts.
After being rocked by a leadership scandal, Livestrong's VP, comms and external affairs, is redefining the charity's message to show it is 'Still Strong' without its founder.
Utilizing a proactive and transparent comms strategy, Fannie Mae's SVP and CCO managed to resurrect the organization's image and win back praise from the media.
As he ushers in a new era of transparency to help dispel legacy allegations, Huawei's VP, external affairs, aims to be proactive on all communications fronts.
With more than 1,100 hotels worldwide, Starwood's SVP of global communications checks in daily to ensure brand messaging is consistent across all channels.
Building strategies based on integrity, the global marcomms MD at financial services firm Cantor Fitzgerald and affiliate BGC Partners strives to put people first.
From implementing a war room at the telecoms giant to empowering employees, AT&T's SVP of corporate comms aims to connect people on a daily basis.
Sue Hensley, SVP of public affairs and communications at the National Restaurant Association, serves up healthy strategies as she gives the nation some food for thought.