Coalition ramps up outreach for digital TV transition

Coalition ramps up outreach for digital TV transition

WASHINGTON: A broad coalition is increasing outreach for the national switch to digital TV next year.
Welch's taps Tonic as North America AOR

Welch's taps Tonic as North America AOR

CONCORD, MA: Welch Foods (Welch's) recently chose Tonic PR as its AOR for North America.
Talent concerns

Talent concerns

Ted McKenna studies how economic woes impact the PR workforce
 Cause Survey

Throughout the PR industry's digital evolution, the very foundation of the discipline has remained its people. This, the fourth edition of our annual Career Guide, confirms that. Click here for a PDF of the 2008 Career Guide, and here for a link to the Career Guide section.

Daily Tear Sheet

Obama takes the stage

The Obama campaign continues high-tech outreach; iPhone complaints continue; federal and state officials ready to avoid a Katrina-like repeat in the Gulf; and more.

Latest News

Mexican American Foundation narrows search for AOR

Kimberly Maul August 29, 2008

LOS ANGELES: The Mexican American Opportunity Foundation (MAOF), a Latino-serving, social service nonprofit organization, is in the midst of choosing an AOR.
 

AMO scores IMF contract

Tonya Garcia August 29, 2008

WASHINGTON: The International Monetary Fund (IMF) selected global financial communications network AMO for outreach in Africa, Europe, and Latin America. Last week, PRWeek reported that the IMF chose Hill & Knowlton for Middle East and Asia outreach.
 

Transitions awareness push gets a boost from golf tours

Nicole Zerillo August 28, 2008

PINELLAS PARK, FL: Transitions Optical launched a new consumer education campaign to tie in good eyesight and good golf. The eyewear company also just signed a four-year marketing deal to be the official eyewear brand for the Professional Golfers Association (PGA) Tour, the Champions Tour, and Nationwide Tour. AOR Burson-Marsteller is aiding the campaign.
 

PRWeek Video

Interview: Brad Karsh

August 25, 2008

Brad Karsh, president, JobBound, spoke to PRWeek about skills needed to conduct a successful interview.

Latest Features

MAC draws the Fashion Week curtain for its 'junkies'

Alexandra Bruell August 29, 2008

MAC Cosmetics plan to capitalize on consumers' rising, and many say reality TV-induced, interest in fashion and their curiosity about the shows behind the scenes. For the first time in the 15 years it has sponsored Fashion Week is exposing the backstage goings-on at New York, London, Milan, and Paris shows via Twitter.
 

MSNBC tensions, bloggers highlight Democratic convention media news

Frank Washkuch August 29, 2008

Other than on-the-air tension at MSNBC, the big media story from the Democratic National Convention was the role of bloggers.
 

Experts are ready to tackle coming bankruptcies

Ted McKenna August 29, 2008

Though economic woes in the US have led such well-known companies as Bennigan's, Mrs. Fields, and Mervyns to file for bankruptcy, financial PR experts say that they are not currently dealing with more bankruptcy-related clients than usual.
 

CEOS should consider becoming brand rejuvenation chiefs

Adam Joseph and Flora Iacchia August 28, 2008

Today, many enterprises are seeking new ways to modernize their brand image and to deliver a unique customer experience. To succeed at this game, the CEO should consider becoming the brand rejuvenation chief in order to provide the necessary recognition for the new positioning.
 

Obama VP announcement turns promise into problem

August 28, 2008

As pundit speculation regarding the VP choice mounted, the Obama campaign had promised Web-savvy supporters - who helped the Illinois senator build an extensive Internet base - that they would be "the first to know" via text message when he made a decision on a running mate
 

PRWeek Podcasts

 

As part of its 10th anniversary celebration, PRWeek is honoring one of the most important technological advancements in content distribution of the past 10 years: the blog. The celebration comes by way of a competition between 32 blogs selected by PRWeek staff and others in the industry. The tournament will take place over five weeks. To view all participants, including the current matchups, click here.

Sponsor:

Selling the C-suite on digital communications

This PRWeek/Peppercom webcast, Selling the C-suite on digital communications, will feature senior communicators at corporations that have successfully implemented social media strategies. They will discuss how they got their C-suite to invest in the digital environment.

Click here for more information and to register for free.

Date: Tuesday, September 9
Time: 12:00pm est/9:00am pst

Sponsored by Peppercom

Reaching the green consumer

The confluence of environmental concern, energy prices, and the seemingly limitless access to information has created a growing population of environmental-conscious consumers.This webcast features environmental, business, and communications experts on the forefront of the challenging green marketplace.


Date: Monday, September 29

Time: 1:00pm est/10:00am pst

 

CLICK HERE for more information and to register for FREE.

 

Sponsored by Porter Novelli

40 Under 40 2008

PRWeek is now accepting nominations for its second-annual "40 under 40" feature, to be published in the December 8 issue. This special feature will profile 40 agency, corporate, and nonprofit professionals.

To nominate someone, please download the entry form here and e-mail 40under40@prweek.com. Individuals nominated must be under the age of 40 as of 12/8/08. Submissions must not exceed two pages. Please contact Erica Iacono at erica.iacono@prweek with any questions. The deadline is September 15.

PRWEEK NEWSLETTERS

Sign up for PRWeek newsletters, available free to all PRWeek.com visitors. Offerings include a daily newsletter; weekly consumer, technology, healthcare, and the products and tools newsletters; and a monthly career newsletter. Some stories on the newsletters are only accessible by PRWeek print subscribers.
 
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