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Coke hits Olympic stage with its global message

Jaimy Lee August 08, 2008

BEIJING: Coca-Cola's PR and marketing efforts for the Beijing Olympics, called the Live Olympic campaign, began nearly two years ago and have focused on reaching out to Olympics fans, both at the Games and abroad.

SEC proposal signals a change in comms

Tonya Garcia August 06, 2008

The announcement sparked discussion of the future of financial comms and newswires

Consumer Roundtable

Dialogue yields valuable insight

Erica Iacono, Nicole Zerillo August 04, 2008

This year, PRWeek will visit eight cities where an industry close to that respective region will be discussed. For each event, leading PR pros from a variety of firms, companies, and other organizations will gather in a roundtable discussion about the issues affecting them and their peers. Erica Iacono and Nicole Zerillo recently visited Chicago to discuss consumer PR

Click here to listen to a podcast on the roundtable

Daily Tear Sheet

China gets positive attention as Olympics begin

Olympics begin today in China; publishers try to appeal to boys with gore; Detroit's mayor faces continued criticism; and more.

Oregon Coast rebrands as 'People's Coast'

Kimberly Maul August 08, 2008

NEWPORT, OR: The Oregon Coast Visitors Association (OCVA) launched a PR campaign this week, incorporating media relations and social media, as a part of the association's overall rebranding effort.

SEC releases guidance on Web, opens comment period

Tonya Garcia August 07, 2008

WASHINGTON: The Securities and Exchange Commission (SEC) has released its interpretive guidance for Web communications, which establishes that the Internet may be used by "some companies in certain circumstances" for public disclosure of material information, including earnings.

InVentiv Health reports 45% increase in comms revenue

Jaimy Lee August 07, 2008

SOMERSET, NJ: InVentiv Health reported $95.7 million in second quarter revenue for its communications division, a 45% increase compared to the $65.9 million it posted in the like quarter in 2007.

Interview: Kim Hunter

August 06, 2008

Kim Hunter, CEO, Lagrant Communications, spoke to PRWeek about the evolution of the industry over the past ten years.

Latest Features

Extra care for current clients is tops in a downturn

Jaimy Lee August 08, 2008

Client service is always important. But as agencies brace themselves for the economic downturn, maintaining good relationships with current clients is critical.

Time Warner earnings down, but cable is a bright spot

Frank Washkuch August 07, 2008

Time Warner, the world's largest media conglomerate, announced a 26% drop in second-quarter earnings, burdened by declining AOL subscriber fees and dropping publishing advertising revenue.

Smart PR execs should tap journalists looking for jobs

August 07, 2008

Carl Icahn is known for making news. Every announcement he makes seems to become a headline, and most recently it was reported that he hired Thomson Reuters reporter Dane Hamilton to help write his blog, The Icahn Report - a smart move.

PR's method of proving its value doesn't leave the best impression

Erica Iacono August 07, 2008

During my time at PRWeek, I've seen not only how valuable research and measurement can be to the industry, but I've heard several concerns related to how the industry measures its efforts.

Lollapalooza uses Internet to connect fans after the show

August 06, 2008

Lollapalooza took place in Chicago last weekend, but if you were unable to make it to the Windy City to see the likes of Radiohead, Rage Against the Machine, and Bloc Party, festival organizers created several ways for you to hear and see what happened at the event.

As part of its 10^th anniversary celebration, PRWeek is honoring one of the most important technological advancements in content distribution of the past 10 years: the blog. The celebration comes by way of a competition between 32 blogs selected by PRWeek staff and others in the industry. The tournament will take place over five weeks. To view all participants, including the current matchups, click here.

40 Under 40 2008

PRWeek is now accepting nominations for its second-annual "40 under 40" feature, to be published in the December 8 issue. This special feature will profile 40 agency, corporate, and nonprofit professionals.

To nominate someone, please download the entry form here and e-mail 40under40@prweek.com. Individuals nominated must be under the age of 40 as of 12/8/08. Submissions must not exceed two pages. Please contact Erica Iacono at erica.iacono@prweek with any questions. The deadline is September 15.

How to win a PRWeek Award

This PRWeek webcast will offer tips and insights into what qualities make for outstanding awards entries. Insight will be offered from those who have judged past PRWeek Awards, and some of the most noteworthy campaigns of past years will be highlighted.

Click here for more information and to register for FREE.

Date: Tuesday, August 19
Time: 12:00pm est/9:00am pst

Selling the C-suite on digital communications

This PRWeek/Peppercom webcast, Selling the C-suite on digital communications, will feature senior communicators at corporations that have successfully implemented social media strategies. They will discuss how they got their C-suite to invest in the digital environment.

Click here for more information and to register for free.

Date: Tuesday, September 9
Time: 12:00pm est/9:00am pst

Sponsored by Peppercom

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