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College leaders ignite drinking-age debate

The Amethyst Initiative is calling on the public and politicians to rethink the US' drinking laws

A hire view

From generational considerations to new media, PRWeek's HR roundtable looks at various recruitment and retention issues

Talent concerns

Ted McKenna studies how economic woes impact the PR workforce

The great interview

Recruiting expert Brad Karsh unlocks the keys to a successful meeting with a potential employer.

Throughout the PR industry's digital evolution, the very foundation of the discipline has remained its people. This, the fourth edition of our annual Career Guide, confirms that. Click here for a PDF of the 2008 Career Guide, and here for a link to the Career Guide section.

Daily Tear Sheet

Clinton urges unity among Dems

Clinton speech gets rave reviews; Amazon buys e-reader social networking Web site; Disney uses cartoon stars to sell Blu-ray; and more.

Media aid launch of mtvU school guides

Kimberly Maul August 28, 2008

NEW YORK: MtvU is positioning its newly launched Campus Daily Guides as one-stop resources for returning college students

Livingston, SMG cancel their merger

Tonya Garcia August 28, 2008

WASHINGTON: Social Media Group (SMG) and Livingston Communications called their planned merger off last week.

New potato effort touts its nutritional benefits

Nicole Zerillo August 28, 2008

DENVER: After several years of negative potato publicity thanks to low-carb diet enthusiasts, the US Potato Board (USPB) is using PR in a new campaign to both explain how the tuber best fits into a health-conscious lifestyle and reach out to mothers, a key demographic.

Interview: Brad Karsh

August 25, 2008

Brad Karsh, president, JobBound, spoke to PRWeek about skills needed to conduct a successful interview.

Latest Features

AMC responds to Twittering 'Mad Men' characters

Kimberly Maul August 27, 2008

Fans of AMC's 'Mad Men' who created Twitter accounts, posting as several of the show's characters like Don Draper and Peggy Olsen, were met with an unpleasant surprise earlier this week when some of these character accounts were suspended.

Agency finds right pitch for 'Times'

David Ward August 27, 2008

What does your company do? What are its media goals?

California Tortilla sees sales pop

Tanya Lewis August 27, 2008

When California Tortilla (CT) opened nearly 13 years ago, the founders gave away free Pop-Tarts to promote the restaurant. Since then, the Mexican fast-food chain with 38 locations in mid-Atlantic states has become known for what marketing director Stacy Kane calls "trademark, zany antics."

Networks look for notable convention angles

Frank Washkuch August 26, 2008

There's no shortage of media news from the Democratic National Convention in Denver, as networks figure out how to use the aerial cameras, familiar to football fans, to capture Sen. Barack Obama's (D-IL) acceptance speech. Meanwhile, newspapers in both Denver and Minneapolis-St.Paul are spending, and are planning to spend, lavishly to cover the event.

Pitching radio, executives as thought leaders, and more

Beth Krietsch August 26, 2008

What is important to remember when pitching radio?

As part of its 10^th anniversary celebration, PRWeek is honoring one of the most important technological advancements in content distribution of the past 10 years: the blog. The celebration comes by way of a competition between 32 blogs selected by PRWeek staff and others in the industry. The tournament will take place over five weeks. To view all participants, including the current matchups, click here.

Selling the C-suite on digital communications

This PRWeek/Peppercom webcast, Selling the C-suite on digital communications, will feature senior communicators at corporations that have successfully implemented social media strategies. They will discuss how they got their C-suite to invest in the digital environment.

Click here for more information and to register for free.

Date: Tuesday, September 9
Time: 12:00pm est/9:00am pst

Sponsored by Peppercom

Reaching the green consumer

The confluence of environmental concern, energy prices, and the seemingly limitless access to information has created a growing population of environmental-conscious consumers.This webcast features environmental, business, and communications experts on the forefront of the challenging green marketplace.

Date: Monday, September 29

Time: 1:00pm est/10:00am pst

CLICK HERE for more information and to register for FREE.

40 Under 40 2008

PRWeek is now accepting nominations for its second-annual "40 under 40" feature, to be published in the December 8 issue. This special feature will profile 40 agency, corporate, and nonprofit professionals.

To nominate someone, please download the entry form here and e-mail 40under40@prweek.com. Individuals nominated must be under the age of 40 as of 12/8/08. Submissions must not exceed two pages. Please contact Erica Iacono at erica.iacono@prweek with any questions. The deadline is September 15.

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