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Millennials don't want to just participate in cause efforts, they want to be involved

Millennials don't want to just participate in cause efforts, they want to be involved

Millennials are more willing than members of past generations to get involved in cause-marketing initiatives. They're just waiting for brands to reach out to them.

Brands go 'unexpected' places

Brands go 'unexpected' places

Communicators from top brands discussed how charitable initiatives have benefited their companies on Tuesday at the PRWeek Conference in New York.

PRSSA national president Harder wins the Battle of Big Ideas

PRSSA national president Harder wins the Battle of Big Ideas

Heather Harder, national president of the PRSSA, won the Battle of Big Ideas on Tuesday at the PRWeek Conference in New York when she described how a company's CSR efforts must be integrated into its business model to be seen as truly authentic by Millennials.

Top communicators: Solving social problems is good business

Top communicators: Solving social problems is good business

Finding ways to solve the world's biggest social issues is a business opportunity, communications leaders said Tuesday morning at the PRWeek Conference in New York.

ALS Association considers next move post-Ice Bucket Challenge

ALS Association considers next move post-Ice Bucket Challenge

While communicators -- including those at the ALS Association -- are trying to determine how the Ice Bucket Challenge became so successful, it's certain that celebrity endorsements and charitable aspects were keys.

Cause-focused companies are no fad: Soapbox Soaps CEO

Cause-focused companies are no fad: Soapbox Soaps CEO

Soapbox Soaps CEO David Simnick said Tuesday that consumers expect cause-related companies to make poor products, so it's important they go beyond expectations.

Mathis to communicators: Speak up when you see something wrong

Mathis to communicators: Speak up when you see something wrong

The communications chief at Standard & Poor's discussed how her organization uses social media and thought leadership, and how it speaks to a wider audience than just investors and bankers.

Resumé discrepancy led to Tovar leaving Walmart

Resumé discrepancy led to Tovar leaving Walmart

Walmart discovered that David Tovar had not obtained a bachelor's degree from the University of Delaware in 1996, which he had claimed, during the screening process for a promotion to SVP.

Fernandez: Shared understanding is key to successful business

Fernandez: Shared understanding is key to successful business

Cargill's chief communicator urged counterparts to reach out to NGOs -- especially those that don't agree with them.

Finn Partners acquires gabbegroup's health, education practices

Finn Partners acquires gabbegroup's health, education practices

In the latest acquisition since it split from Ruder Finn in late 2011, Finn Partners has bought gabbegroup's health and education teams.

WNET chief kicks off PRWeek Conference by stressing importance of partnerships

WNET chief kicks off PRWeek Conference by stressing importance of partnerships

Neal Shapiro, the former president of NBC News and CEO of WNET, used Bank of America's sponsorship of Ken Burns' latest documentary as an example of how his organization can partner with corporations for mutual benefit.

Five things for PR pros to know Tuesday morning, 9.16.2014

Five things for PR pros to know Tuesday morning, 9.16.2014

Major management shakeup at Publicis Groupe; CoverGirl responds to altered 'Game Face' ad; Alibaba ups price of stock for IPO.

Publicis boss Maurice Levy to step down in 2016 amid board shake-up

Publicis boss Maurice Levy to step down in 2016 amid board shake-up

Publicis Groupe chief executive Maurice Lévy is to step down in 2016 amid a management shake-up at the company.

Aspect Consulting snaps up Edelman's Bas Batelaan

Aspect Consulting snaps up Edelman's Bas Batelaan

Former Edelman Brussels director and climate change specialist Bas Batelaan has been hired by Aspect Consulting.

NFL expands Isaacson's role as part of domestic violence policy overhaul

NFL expands Isaacson's role as part of domestic violence policy overhaul

The National Football League has tapped Anna Isaacson to take on a new role as VP of social responsibility in the wake of video footage emerging of former Baltimore Ravens running back Ray Rice attacking his wife.

Walmart's Tovar to exit after eight years at retailer

Walmart's Tovar to exit after eight years at retailer

David Tovar, Walmart's VP of comms, is stepping down at the end of the month.

Cairbre Sugrue founds b2b consultancy following Wag Ed departure

Cairbre Sugrue founds b2b consultancy following Wag Ed departure

Former Waggener Edstrom general manager Cairbre Sugrue has founded b2b comms consultancy Sugrue Communications.

Vocus and Cision make first joint acquisition

Vocus and Cision make first joint acquisition

Vocus and Cision, two PR tech software providers which private equity firm GTCR is bringing together to form a global PR cloud company, will acquire social media analytics platform Visible Technologies.

Six things for PR pros to know Monday morning, 9.15.2014

Six things for PR pros to know Monday morning, 9.15.2014

Latest on the NFL's reputation crisis; Clintons stop in Iowa; Heineken rebuffs SABMiller offer; Alibaba roadshow moves to Asia; Investors worried about Scottish independence vote.

Facebook hires Walt Disney's Anouska Ruane for top UK comms role

Facebook hires Walt Disney's Anouska Ruane for top UK comms role

Facebook has poached The Walt Disney Company's Anouska Ruane to lead comms across the UK & Ireland.

Analysis

Alibaba shows critical comms importance of investor roadshows

Alibaba shows critical comms importance of investor roadshows

As Alibaba executives go city to city as part of a 10-day roadshow, the pressure is on. Despite a bevy of new interactive media tools, roadshows are still a critical communications strategy for companies going public.

Alibaba pre-IPO roadshow off to a hot start

Alibaba pre-IPO roadshow off to a hot start

To prepare for what observers believe will be the largest technology IPO in history, Alibaba is in the midst of a 100-meeting roadshow.

PR and media under fire in China, extortion racket busted

PR and media under fire in China, extortion racket busted

The PR industry in China is under pressure to clean up after police arrested two agency heads and eight journalists on charges of extortion in Shanghai. They include the CEOs of Shanghai-based PR firm Roya Investment Services and Shenzhen-based Nukirin

Comms lessons learned from the celebrity photo-hacking scandal

Comms lessons learned from the celebrity photo-hacking scandal

Technology companies should not wait for an incident to explain the security features of their cloud platforms and what they must do to keep their data safe.

FDA guidance garners mixed reviews from PR practitioners

FDA guidance garners mixed reviews from PR practitioners

The FDA is closing in on providing prescription drug and medical device companies with a clearer indication of best social media practices.

Corporations walk a tightrope on tax-inversion comms

Corporations walk a tightrope on tax-inversion comms

Financial communications experts say Burger King has responded well to the political and social media uproar over its decision to move its corporate headquarters to Canada - and save millions in US taxes in the process.

PR pros greet China media integration plan with cautious optimism

PR pros greet China media integration plan with cautious optimism

Media stocks surge as Chinese President announced plans to merge media into 'strong, influential and credible' groups. But what does this mean for the PR industry?

Public affairs pros: Sunday morning talk-show format due for a makeover

Public affairs pros: Sunday morning talk-show format due for a makeover

Does David Gregory's exit from 'Meet the Press' signal the decline of Sunday morning talk shows? Public affairs pros say no. Yet that doesn't mean they can resist change.

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