Verizon published a statement in Morse code to illustrate its opinion that the FCC's decision is "antiquated."
The shift away from big-budget media buying on broadcast and in print is just one example of the opening up of a world of new integrated opportunities for PR firms.
The issue of our time: is #TheDress blue and black or white and gold?
The campaign will run throughout this year, featuring digital, TV, and outdoor initiatives.
Dress debate nearly breaks Internet; BlueFocus profit surges; More claims O'Reilly fudged reporting record.
Wood, most recently EVP and group manager, has been at Ketchum since 2004.
Laura Pesin Eder reports to Stephanie Smirnov, MD of Edelman's New York consumer practice and former DeVries North America CEO.
The platform helps brands target product samples via their e-commerce partners.
The French holding company's acquisition spree continues after completing its deal for Sapient earlier this month.
The online retail giant will place both departments under the former White House press secretary.
Identity of "Jihadi John" revealed; FCC to vote on Net Neutrality; Publicis buys South Africa's Epic Communications.
NBTY Europe, the owner of health food shop Holland & Barrett and sports nutrition retailer GNC, is looking for a UK agency to manage its consumer and corporate work.
The firm saw strong growth in its Latin America operations.
Waggener Edstrom has announced six new strategic partners in Africa, including Core Public Relations, Corporate Talk Group, Exclamation Marketing, Hotwire PRC, Lift Consulting and XLR8.
The visually enhanced J&J News Center is geared at media, consumers, staffers, and stakeholders.
Matt Canter has also served as a communications director for two senators and Wisconsin's former governor.
A retooled social strategy allows markets to get in on every stage of customers' moves.
Southwest grounds dozens of planes; Progressive is up to something on Twitter; NFL stadium plan for greater Los Angeles approved; More O'Reilly claims under the microscope.
Philip Elwood is tasked with forming strategic partnerships with PR firms, think-tanks, and trade associations.
ISIL has got a head start on the West and used sophisticated modern social media and comms techniques to do so.
New York City's standalone marketing agency has rolled out an Instagram account for members of the press.
Journalists often interact tersely with readers and viewers on Twitter, but it rarely goes this far.
Ryan Higa says he became a YouTube star by accident. But he's now a pro at pleasing not only his audience but also the brands he works with. Campaign Asia-Pacific spoke to Higa in an exclusive interview in Hong Kong's Google offices after his appearance at the recent Media360Summit.
Additions include skin-tone variations and same-sex parents.
The firm also found in a study that young consumers are more likely to go online first for health information, while Baby Boomers prefer conversations.
VA secretary apologizes for saying he was in US Special Forces; Bill O'Reilly vs. The New York Times over Argentina war reporting; FIFA recommends 2022 winter World Cup.
Diageo GB is holding a pitch for a corporate comms and public affairs joint brief, an account that has been held by Edelman for the past five years.
Working with Dentsu Y&R Tokyo, Dole drew attention to its sponsorship of Sunday's Tokyo Marathon by turning bananas into wearable devices that displayed the runner's time and heart rate, as well as motivational tweets.
MDC Partners' Strategic Marketing Services unit grew 14.5% organically during the fourth quarter of 2014.
Many think the late actress, comedian, and host should have appeared on the show's In Memoriam tribute.
Golin, Hotwire, Llorente & Cuenca and TogoRun are all finalists in the International Agency of the Year category at the prestigious PRWeek Global Awards 2015.
In his new role, Peter Schelstraete will lead connections, digital, and paid assets.
The Economist Intelligence Unit asked CMOs to predict the future.
They won't get to be known as "Academy Award winners," but Oscars viewers will remember the work of this trio of marketers.
Oscar marketing winners and losers; Former colleagues dispute O'Reilly's war-reporting record; Walker shifts to the right on abortion.
The refreshed comms team will focus on corporate reputation and engagement.
Janet Tyler will oversee operations and marcomms for the IT services and consulting firm.
America Rising PAC executive director Tim Miller would step into the communications director role for the former Florida governor if - or when - he makes his campaign official.
Another year of impressive organic growth at the world's biggest PR firm is mirrored at the agency holding company shops and bodes well for the market's health in 2015.
Stacey Tank will relocate to Atlanta and report to Home Depot CEO Craig Menear.
The pressure is on for agencies, large and small, to get content creation right - and right now.
The brands are balancing multiple digital and social media initiatives throughout the event to keep viewers engaged.
While a straight-to-the-point, fact-based approach is often effective in healthcare PR, it's not the best option for trying to convince skeptical parents that they should vaccinate their children.
While many brands tip their caps to Black History Month each February, the ones that really connect with African-American consumers make it a year-round priority.
Interviews with quirky YouTube stars. Snapchat Q&As. Appearances on Internet comedy shows. That's just a taste of where digital campaign communications could go by November 2016.
It's easy to criticize officials for overhyping the Blizzard of 2015, but it's better to have residents and travelers ready than unprepared, say crisis communicators.
The Super Bowl marketing landscape has changed. With more big brands on the bench, smaller companies and first-time advertisers are primed for memorable moments.
Talking about sexual assault comes with a new set of challenges when that conversation rises to university administration level.
How Sony responds to the cyberattack could be a blueprint for future companies, say IR experts.
The World Economic Forum at Davos means a congregation of bold-faced names from across nations and industries. It also indicates what communications trends will move to the forefront in the next 12 months.
There aren't many options left for agencies or holding companies looking to buy a PR firm in 2015.
Fatal incidents involving officers tore the Band-Aid off the often-tense relationship between the public and police in many American cities. Law-enforcement communicators explained three ways they are working to bridge the divide.
During last year's massive Ebola outbreak, public health institutes were ready with a comprehensive communications plan.
2014 has been a busy year for the PR industry. Here PRWeek looks back on some of the stories that hit the headlines...
The cyberattack against Sony Pictures Entertainment will go down as a landmark event in IT security and email etiquette. But will the studio's response be remembered as a step too far or not strong enough?