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Why Tim Cook picked Bloomberg Businessweek for his very personal essay

Why Tim Cook picked Bloomberg Businessweek for his very personal essay

Why come out in Bloomberg Businessweek? Experts tell PRWeek why they think Tim Cook chose the magazine to acknowledge his sexual orientation.

Josh Earnest loses World Series bet, but keeps promise

Josh Earnest loses World Series bet, but keeps promise

The White House press secretary is a man of his word - at least when it comes to the World Series.

Red Cross 'vehemently' disputes NPR, ProPublica report faulting Sandy response

Red Cross 'vehemently' disputes NPR, ProPublica report faulting Sandy response

The American Red Cross is actively pushing back against a report by NPR and ProPublica that alleges the group wasn't up to the task of responding to Superstorm Sandy two years ago.

FTI strategic comms revenue up 7.5% in Q3

FTI strategic comms revenue up 7.5% in Q3

FTI Consulting noted a marked turnaround in its financial numbers compared with Q3 2013, improving both net income and operating income. Its strategic comms group also achieved 7.5% revenue growth after seeing a drop last year.

Go Veggie offers support for people with #CheeseProblems

Go Veggie offers support for people with #CheeseProblems

The Lactose Intolerants Anonymous effort invites people who can't consume dairy to join the brand's pretend support group on the microsite cheeseproblems.com.

Six things PR pros need to know on Thursday, 10.30.2014

Six things PR pros need to know on Thursday, 10.30.2014

Tim Cook comes out in Bloomberg Businessweek essay; Giants win World Series, but #ChevyGuy steals the show post-game; Another contentious Christie press conference.

Uber sees departures in EMEA comms team

Uber sees departures in EMEA comms team

Recent departures from the regional comms team at new-generation taxi service Uber include EMEA head of comms Rachel Channing and EU head of policy Dominick Moxon-Tritsch, PRWeek understands.

MDC Strategic Marketing unit reports 8.8% revenue jump in Q3

MDC Strategic Marketing unit reports 8.8% revenue jump in Q3

MDC Partners' Strategic Marketing Services unit, which contains its PR agencies, reported revenue of $228.3 million in the third quarter of 2014, representing 8.8% organic growth over the same period last year.

Claiming it's owed $5m, MWW files suit against McDonald's operator group

Claiming it's owed $5m, MWW files suit against McDonald's operator group

After the McDonald's New York Tri-State Owner/Operators Association allegedly cut ties with MWW in early October due to a perceived client conflict, the firm took legal action against the group.

How Philips is rewriting its post-split digital marketing strategy

How Philips is rewriting its post-split digital marketing strategy

After announcing a major restructuring last month, Philips has found a prime spot for digital in its overall strategy.

The 10 best companies at reporting CSR, according to Baruch College

The 10 best companies at reporting CSR, according to Baruch College

Baruch College's CSR-Sustainability Monitor study looked at the corporate social responsibility reports of 614 of the biggest companies in the world and ranked them on a scale of zero to 100. Below is the study's top 10. One surprise: two mining companies are in the top five.

Ten things PR pros need to know Wednesday morning, 10.29.2014

Ten things PR pros need to know Wednesday morning, 10.29.2014

Sanofi fires its CEO; Whisper chief defends app's privacy standards; Why Facebook shares tanked despite growth.

Chase taps TD Bank's Acevedo as card services comms head

Chase taps TD Bank's Acevedo as card services comms head

JPMorgan Chase has appointed TD Bank comms veteran Rebecca Acevedo to serve as communications director for Chase Card Services.

Brands2Life boosts consumer practice with Ketchum hire

Brands2Life boosts consumer practice with Ketchum hire

Brands2Life has hired Lydia Howard to join its consumer team as a practice director.

Unilever makes students expert comms pros in One Amazing Week

Unilever makes students expert comms pros in One Amazing Week

How does one uncover great talent and win PR brownies at the same time? Take a bunch of young energetic marketing students and turn them into world-class communicators in a week. That is exactly what Unilever did in Thailand

Taco Bell disappears from social to promote new app

Taco Bell disappears from social to promote new app

Taco Bell's website and social media platforms went dark on Tuesday morning as part of a campaign to promote the chain's new mobile app in a way that would make it stand out from rivals.

Video: Students share their dream PR jobs

Video: Students share their dream PR jobs

What does the next generation of PR pros want from their careers?

Tourism group Brand USA sticks with Ogilvy PR as global media relations partner

Tourism group Brand USA sticks with Ogilvy PR as global media relations partner

Ogilvy Public Relations has been retained by Brand USA as its global partner for media relations.

Traditional media still a main course for food-focused consumers

Traditional media still a main course for food-focused consumers

Traditional media continues to play a major role in the media-consumption habits of consumers interested in food news and information, according to a study from Hunter Public Relations.

Companies embrace CSR, but can't explain it: Baruch College study

Companies embrace CSR, but can't explain it: Baruch College study

More companies are distributing reports on their CSR activity, but there is little consistency in how they explain their initiatives, according to a study from Baruch College.

Eight things PR pros need to know Tuesday morning, 10.28.2014

Eight things PR pros need to know Tuesday morning, 10.28.2014

Redskins comms SVP cuts off live TV interview after Monday Night Football; Christie and Cuomo accused of playing politics with Ebola response; Cook defends Apple Pay.

Amanda Kamin and Charlie Howard join Burson-Marsteller

Amanda Kamin and Charlie Howard join Burson-Marsteller

Global PR firm Burson-Marsteller has appointed two new directors to the corporate and brand team in its London office.

H+K appoints leaders for West, East, and Central regions

H+K appoints leaders for West, East, and Central regions

Hill+Knowlton Strategies has tapped senior leaders Erin Gentry, Claire Koeneman, and Howard Opinsky to take on the added roles of heading the West Coast, Central, and East Coast regions, respectively.

MWW buys Ideation, names Dilio chief tech officer

MWW buys Ideation, names Dilio chief tech officer

MWW has acquired software and product development company Ideation and appointed its founder Robert Dilio as the agency's chief technology officer.

Weber releases content management and publishing platform

Weber releases content management and publishing platform

Weber Shandwick is releasing Mediaco Publish, a custom content management platform.

After five-plus years with Ogilvy PR, National Cancer Institute reviews PR pact

After five-plus years with Ogilvy PR, National Cancer Institute reviews PR pact

Five-year incumbent Ogilvy PR will work on a four-month bridge contract while the National Cancer Institute reviews its PR account.

SABMiller corporate affairs director Catherine May to leave in shake-up

SABMiller corporate affairs director Catherine May to leave in shake-up

SABMiller corporate affairs director Catherine May is to leave the global brewer following a shake-up in executive responsibilities that will see general counsel John Davidson take charge of communications.

Eight things for PR pros to know Monday morning, 10.27.2014

Eight things for PR pros to know Monday morning, 10.27.2014

John Oliver wants food companies to #ShowUsYourPeanuts; CVS declines to use Apple Pay; New York, New Jersey split on Ebola quarantines.

Burson appoints Moorhead MD in public affairs and crisis practice

Burson appoints Moorhead MD in public affairs and crisis practice

Jim Moorhead was previously a partner in the Washington office of law firm Steptoe & Johnson.

Citizen brings in former Cohn & Wolfe exec Mark Cater to lead EMEA

Citizen brings in former Cohn & Wolfe exec Mark Cater to lead EMEA

Mark Cater, the former senior Cohn & Wolfe director, is joining consumer PR agency Citizen as EMEA MD with temporary responsibility for its in-flux UK operations.

Analysis

Real time travel

Real time travel

As more consumers turn to social platforms to ease their travel woes, industry brands are presented with myriad challenges as they look to satisfy those living in a 24/7 connected world.

Three challenges McDonald's will face rolling out 14,500 Facebook pages

Three challenges McDonald's will face rolling out 14,500 Facebook pages

It's no easy task for McDonald's to roll out 14,500 Facebook pages by next year. To do so, it must invest in staffing, get all stakeholders completely on board, and guarantee trust between executives and local employees, say PR pros.

Who will steer Huntsworth out of stormy waters and can it survive intact?

Who will steer Huntsworth out of stormy waters and can it survive intact?

The future of Huntsworth has become a subject of speculation following the sudden departure of its chairman Lord Myners, together with the expected retirement of its chief executive Lord Chadlington and a gloomy financial performance.

Ebola: How hospitals are balancing internal and external comms

Ebola: How hospitals are balancing internal and external comms

Communications pros tell PRWeek how they are coordinating stakeholder and public-facing communications amid growing concerns about Ebola in the US.

When does a brand partnership become a toxic relationship?

When does a brand partnership become a toxic relationship?

Greenpeace's success in forcing Lego to stop making Shell-branded toys shows that brands need to be wise to public sentiment when agreeing long-term partnerships.

Golin to acquire Magic Group in China

Golin to acquire Magic Group in China

Golin is on the verge of acquiring the Beijing- based PR firm. The formal announcement, which is expected early next year (2015) flag-posts the IPG agency firmly in the region. CEO Fred Cook is banking on growth and tells PRWeek he would like to see Asia account for at least a third of the firm's revenue

Brands look to take the next step in LGBT marketing

Brands look to take the next step in LGBT marketing

Brands are evolving their LGBT initiatives as gay marriage continues to gain acceptance in the US. As a next step, marketers are looking for more diverse campaigns and improved communication with the community itself.

Do's and don'ts of communicating a corporate split

Do's and don'ts of communicating a corporate split

Keeping a consistent message is key when talking about a corporate separation.

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