Comms chief Walter De Gregorio said Wednesday is "a good day for FIFA." Crisis communicators didn't believe him.
The beauty video was not identifiable as marketing, according to the country's advertising watchdog.
Up to the minute on FIFA's corruption crisis: US Attorney General Loretta Lynch outlines corruption charges.
The firm's latest study found that nearly two thirds of consumers will ignore brands' CSR messages if they're confusing.
The firm's first global assignment is for its longstanding Tabasco client.
FIFA in crisis; Hunter PR opens London office; 2016 update; Tech brands dominate 'most valuable' rankings.
Walter De Gregorio, FIFA's director of comms and public affairs, downplayed the arrest of FIFA officials and corporate executives during an emergency press conference today.
YouTube has become the go-to consumer source for 16- to 45-year-olds, 10 years after it was founded, research has found.
FIFA director of comms and public affairs Walter De Gregorio is to spearhead the organisation's initial response to this morning's news that six FIFA officials have been arrested on corruption charges. He will host a press conference at 11am today.
Internal promotion announced to head-up creative team
The annual contract for the account is worth $300,000.
Legacy media companies are accepting transition.
Both will soon remove artificial ingredients from their menus. However, parent company Yum Brands did not say anything about its KFC chain.
The nearly $5 billion deal is set to close this Friday.
Award-winning marketing leaders discuss what new responsibilities they took on in the past year and why that's important.
Charter swoops in to buy Time Warner Cable; Sanders launch event officially kicks off his campaign; Twitter looks to buy Flipboard; Rise and fall of BlackBerry chronicled in new book.
WPP PR agencies Hill+Knowlton Strategies and Buchanan have formed a new body called H+K Financial to offer corporate and financial comms across the Middle East and Africa.
Research also reveals worries over digital skills within PR agencies
David Wilson is to stand down as group MD of Bell Pottinger after 15 years at the agency.
The WPP firm will serve as lead agency for several business units.
He was previously communications director for the Minnesota AgriGrowth Council.
The iced-tea brand has launched a 125-day social-media festival for its birthday celebration.
How did he not know a question on Iraq was coming?
Millennials are not a homogenous group of individuals, so a one-size-fits-all marcomms approach won't work.
Recruitment and retention are top of mind for all PR leaders and PRWeek's recent reports show this is going to be an increasingly brutal battleground for companies looking to maintain a stable and productive workforce.
Get ready for three days of intense local campaign politics.
The brand drew up a video celebrating Lionel Messi's triumphant World Cup victory. But, of course, that never happened.
The toy company has a full-time staff of four that creates real-time content throughout the day.
Red Nose Day; Takata recall could take five years; New donation disclosure from the Clinton Foundation.
Hallmark Cards has appointed FleishmanHillard's brand marketing team as its UK agency for Forever Friends, after a competitive pitch.
Karen Hinton previously ran her own firm for more than 15 years.
Letterman says goodbye, and brands, celebrities, and presidents pay tribute; Protestors take on McDonald's over wages; Consumers frustrated with early stages of Takata recall.
Cone will support the firm's sponsorship of a US manufacturing team at the WorldSkills Competition.
Bill Wohl previously worked at HP and SAP.
Havas is merging its brand entertainment PR agency Cake with Havas Sports & Entertainment, creating a UK outfit with a combined turnover of £12m.
How Japanese airbag-maker Takata handles the recall of 34 million US cars could set a standard for future crises, they said on Twitter.
A growing number of Washington insiders say they feel "overwhelmed" by too many media options, according to a study by National Journal.
Both multinationals said they are working to improve human rights in Qatar, one day after activists called for the tournament's sponsors to take a stand.
Walmart traded out most words for visuals in its financial earnings report on Tuesday.
Letterman's last show tonight; UBS agrees to $500m fine; Steph Curry's daughter steals the show at post-game press conference; Largest auto recall in US history begins.
Brands and celebrities are getting passionate about the emojis, or lack thereof, currently available.
Building a national charitable event from scratch isn't easy. Yet that's what UK-based organization Comic Relief has in mind with Red Nose Day, which is supported by NBC, Walgreens, and M&M's.
Automakers say they are letting the federal government make the first move, but analysts contend car brands and dealerships should be doing more to inform consumers about the record recall.
The rules have changed for late-night TV. Segments must have a lifespan that goes well beyond the 11:35pm time slot. The pressure's on PR pros to respond.
After a slow response to Blackfish, SeaWorld is in the fight of its life. It'll need to aggressively argue its side against animal-rights groups to win back customers, say PR pros.
Comcast and Time Warner need to quickly change the narrative by communicating their individual growth plans to reassure investors, employees, and consumers
As HP prepares to split into two separate entities, PR pros back Lucio to create a global positioning and narrative for the newly formed HP Inc.
Barack Obama. Hillary Clinton. George W. Bush. And now Mario Draghi. They've all had press conferences or public events interrupted. Here's how to stop that from taking place, and what to do if it happens.
Will 2016 be the Periscope election? The Meerkat election? Or the even bigger data election? It's not that simple, but new platforms will help campaigns perform faster and more consistently across media than ever before.
The CCO role is changing, but how, why, and in what direction is more complicated than it seems.
Companies in Indiana and Arkansas say opposing "religious freedom" laws in their states wasn't just the right thing to do; it was also the right thing for their businesses.
Gun violence has become a routine headline in the 24/7 news cycle.
Wild currency fluctuations are casting a shadow over otherwise improving economic conditions.
Has progress been made? Yes, say experts. But there's a long way to go.
Jennings' Clean & Clear sponsorship is the latest in a gradual move by brands to include transgender people in mainstream advertising.