IncrediBull will integrate into Text100 at the beginning of next year.
Volunteer-led winner of PRWeek Asia Gold Award calls for agencies in the region to help spread its message
The cloud-based accounting software company is introducing itself in the US.
The Cannes Lions Pharma Jury members chatted about their likes and dislikes from the Cannes Lions 2015 entries.
It's one way that the company is trying to make consumers comfortable with the idea of staying in a stranger's home.
The McCann chief and former Weber Shandwick CEO sat down with PRWeek at the Cannes Lions International Festival of Creativity.
The best sound bites from last week's annual Festival of Creativity at Cannes in the South of France.
She is still in police custody.
Headquartered in a conservative corner of Ohio, Scotts Miracle-Gro knew it would receive some backlash for posting in support of marriage equality. Here's why it decided to do so anyway.
Agency replaces Perfect Relations after firms were invited to pitch best content ideas
Dan Simon and Binna Kim, both formerly of Cognito, are launching Vested, an integrated comms firm focused on the financial industry.
Power List 2015; Julie Hamp resigns from Toyota.
The former vice president sat down with WPP chief Martin Sorrell at Cannes.
The event will debate why, in a female-dominated industry, relatively few become senior execs
Khan joins from Cohn & Wolfe and has more than 20-years' industry experience
Pigott died on Monday after suffering cardiac arrest. He was 61.
The incoming leader of MSLGroup sat down with Campaign in the South of France.
Michael Mullen, SVP of corporate and government affairs at Heinz, is to take the same role at the new, enlarged business following its expected merger with Kraft that will create one of the world's largest food and drink companies.
McNeely Pigott & Fox cofounder dies after heart attack; Obama announces new overtime rules in Huffington Post op-ed; 2% of Facebook users adopt app supporting LGBT rights.
The firm, recently named the PRWeek Awards Asia Greater China PR Consultancy of the Year, has been aggressively expanding in the country
Three-quarters of teams in Asia not deemed fit for purpose, with the EMEA and the US faring little better, Lewis PR global study reveals
Publicis Worldwide's president Arthur Sadoun is taking on direct supervision of MSLGroup.
Agency partner Imre is working on the account out of the Los Angeles office and "set out to discover what homeowners and trade professionals really wanted in a lock brand," said Christine Zippert, GM of IMRE's Los Angeles office.
A blockade of Nice Airport by angry French taxi drivers ended a multifaceted and multi-layered week in Cannes in bizarre fashion for the global marketing community in attendance.
Judges said they looked to reward creativity - smart insights that defied conventions. One speaker advised, "When you're thinking about dentures and the older woman sitting by her bedside enters your imagination, please ask her to leave."
"A vast majority of [foreign companies operating in China] are facing issues that are challenging them from a variety of pressure points," said Caracal Strategies' Jeremy Haft.
Tunisia's government responds to terror attack; Greek banks to close; SpaceX rocket explodes
Muscle Milk Protein has appointed FleishmanHillard for its UK consumer PR following a competitive pitch against an undisclosed number of agencies.
Maurice Levy, CEO of Publicis, gives his thoughts on media agency reviews coinciding with Cannes Lions 2015.
After the Supreme Court ruled that same-sex marriage is officially legal in the US, brands showcased their pride on social media.
"It sends a message of fairness and sends a message, not just for this generation, but for generations to come [that] LGBT families are to be treated with dignity and respect," said Stephen Macias, MWW SVP and LGBT practice lead.
NEW YORK: Business Wire and News Quantified have co-launched an IR tool that gauges the influence of a press release on a company's stock market performance.
PRWeek and BlueFocus convened a high-level discussion with clients, media, tech firms, and agency execs to debate business opportunities for global brands in China and Chinese businesses looking to expand into the West.
Top takeaways from this week's Cannes Lions; Target CMO to step down; Confederate monuments vandalized in six states
This year's meeting of the great and good from the creative, business, and media communities in the South of France featured the debut of the Glass Lions, but the winners' stage was still dominated by men.
As principal, Solomon will provide strategic counseling on policy and regulation, financial and crisis communication, transactions, and public affairs.
Malcolm Tucker from The Thick of It has narrowly trumped The West Wing's CJ Cregg as the favourite fictional PR character among entrants to PRWeek's Global Power Book.
NEW YORK: GE Healthcare's CCO Jeff DeMarrais is joining CA Technologies as SVP and CCO next month.
"Since we all left the [Obama] administration, we've looked for opportunities to work together with old friends and colleagues, particularly when they have particular skill sets," said Ben LaBolt, founding partner at The Incite Agency.
Lynne Anne Davis, president Asia Pacific at Fleishman Hillard and chair of this year's judging panel at Cannes, speaks to Steve Barrett about why PR is having a good year at Cannes.
In May, McDonald's CEO Steve Easterbrook announced a turnaround plan to focus on the chain's "future as a modern, progressive burger company" by building brand excitement and cutting costs
The pop star cemented her reputation as a mega-star who can use her influence to change minds, not just sell records, by taking on Apple.
Twitter changed everything. But amid trouble growing its revenue base, the platform just isn't as important for PR pros as it used to be.
In real time and behind the scenes, brands are keeping up with the more-popular-than-ever US women's national soccer team during the World Cup.
Campaigns targeting LGBT consumers are going bigger, more mainstream, and more international this June as the nation awaits a Supreme Court decision that could legalize marriage equality nationwide.
More than 700 Britons are believed to have travelled to Syria and Iraq to join Islamic State, as the group employs ever more sophisticated methods to radicalise young people online. The Government is concerned that existing programmes to combat radicalisation are failing to provide a coherent alternative message to counter the extremists, and are allowing them the space to present themselves as successful.
The public is looking at how FIFA's global sponsors will behave in the wake of grave corruption charges against the group's officials.
Brands and celebrities are getting passionate about the emojis, or lack thereof, currently available.
Building a national charitable event from scratch isn't easy. Yet that's what UK-based organization Comic Relief has in mind with Red Nose Day, which is supported by NBC, Walgreens, and M&M's.
Automakers say they are letting the federal government make the first move, but analysts contend car brands and dealerships should be doing more to inform consumers about the record recall.
The rules have changed for late-night TV. Segments must have a lifespan that goes well beyond the 11:35pm time slot. The pressure's on PR pros to respond.
After a slow response to Blackfish, SeaWorld is in the fight of its life. It'll need to aggressively argue its side against animal-rights groups to win back customers, say PR pros.
Comcast and Time Warner need to quickly change the narrative by communicating their individual growth plans to reassure investors, employees, and consumers
As HP prepares to split into two separate entities, PR pros back Lucio to create a global positioning and narrative for the newly formed HP Inc.
Barack Obama. Hillary Clinton. George W. Bush. And now Mario Draghi. They've all had press conferences or public events interrupted. Here's how to stop that from taking place, and what to do if it happens.