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Spong taps advertising vet Sheldon Clay to put spotlight on creative

Spong taps advertising vet Sheldon Clay to put spotlight on creative

Sheldon Clay is Spong's first group creative director.

Ketchum China's Fitzgerald shifts to lead North America corporate

Ketchum China's Fitzgerald shifts to lead North America corporate

Fitzgerald has led Ketchum Greater China since 2012.

Starbucks backs social storytelling startup

Starbucks backs social storytelling startup

The new company will reportedly focus on long-form storytelling and documentaries.

Irish Spring refreshes brand with signature campaign

Irish Spring refreshes brand with signature campaign

Cohn & Wolfe is helping the soap brand reach its sweet spot of men a few years out of college by analyzing their John Hancock.

Lewis PR buys San Diego digital shop Piston

Lewis PR buys San Diego digital shop Piston

The deal will give Lewis a boost in digital services including SEO and media buying.

Ogilvy PR ups Raj to global business development leader

Ogilvy PR ups Raj to global business development leader

Raj will relocate from London to New York for the role.

Six things PR pros need to know on Monday morning, 3.2.2015

Six things PR pros need to know on Monday morning, 3.2.2015

'60 Minutes' says Lumber Liquidators skirted California law; Twitter investigates potential ISIS threats; Nurse who beat Ebola to sue her hospital network.

The US regions with the biggest spikes in PR salaries

The US regions with the biggest spikes in PR salaries

Three regions in particular saw notable spikes in median salary.

Six perks students want from their first PR jobs

Six perks students want from their first PR jobs

What is important to the industry leaders of tomorrow? Six PR students from across the US shared their thoughts.

Just how satisfied are comms employees?

Just how satisfied are comms employees?

Survey respondents detailed their satisfaction with their organizations and the industry at large.

How to close the gender pay gap in PR

How to close the gender pay gap in PR

The 2015 Salary Survey reveals a continuing discrepancy between male and female salaries in the PR industry.

Verizon dings FCC's net neutrality ruling with 'Morse code' press release

Verizon dings FCC's net neutrality ruling with 'Morse code' press release

Verizon published a statement in Morse code to illustrate its opinion that the FCC's decision is "antiquated."

It's official: PR agencies can win media accounts

It's official: PR agencies can win media accounts

The shift away from big-budget media buying on broadcast and in print is just one example of the opening up of a world of new integrated opportunities for PR firms.

Who real-timed #TheDress best - Lego, Pizza Hut, or Denny's?

Who real-timed #TheDress best - Lego, Pizza Hut, or Denny's?

The issue of our time: is #TheDress blue and black or white and gold?

Coca-Cola celebrates century of 'iconic' Coke bottle with global marketing push

Coca-Cola celebrates century of 'iconic' Coke bottle with global marketing push

The campaign will run throughout this year, featuring digital, TV, and outdoor initiatives.

Five things PR pros need to know on Friday morning, 2.27.2015

Five things PR pros need to know on Friday morning, 2.27.2015

Dress debate nearly breaks Internet; BlueFocus profit surges; More claims O'Reilly fudged reporting record.

Ketchum ups Wood to lead New York corporate practice

Ketchum ups Wood to lead New York corporate practice

Wood, most recently EVP and group manager, has been at Ketchum since 2004.

Edelman snatches DeVries US president Pesin Eder for consumer practice

Edelman snatches DeVries US president Pesin Eder for consumer practice

Laura Pesin Eder reports to Stephanie Smirnov, MD of Edelman's New York consumer practice and former DeVries North America CEO.

Mondelez sells Betabox incubated tech project to VaynerMedia

Mondelez sells Betabox incubated tech project to VaynerMedia

The platform helps brands target product samples via their e-commerce partners.

Publicis snaps up South African firm Epic to merge into MSLGroup

Publicis snaps up South African firm Epic to merge into MSLGroup

The French holding company's acquisition spree continues after completing its deal for Sapient earlier this month.

Jay Carney to join Amazon in role overseeing PR, public policy: Politico

Jay Carney to join Amazon in role overseeing PR, public policy: Politico

The online retail giant will place both departments under the former White House press secretary.

Nine things PR pros need to know on Thursday morning, 2.26.2015

Nine things PR pros need to know on Thursday morning, 2.26.2015

Identity of "Jihadi John" revealed; FCC to vote on Net Neutrality; Publicis buys South Africa's Epic Communications.

Holland & Barrett and GNC owner seeks PR agency for consumer and corporate brief

Holland & Barrett and GNC owner seeks PR agency for consumer and corporate brief

NBTY Europe, the owner of health food shop Holland & Barrett and sports nutrition retailer GNC, is looking for a UK agency to manage its consumer and corporate work.

Llorente & Cuenca sees 12.5% revenue jump in 2014

Llorente & Cuenca sees 12.5% revenue jump in 2014

The firm saw strong growth in its Latin America operations.

Waggener Edstrom expands African presence with six new partners

Waggener Edstrom has announced six new strategic partners in Africa, including Core Public Relations, Corporate Talk Group, Exclamation Marketing, Hotwire PRC, Lift Consulting and XLR8.

J&J redesigns news center to tell visual stories in real time

J&J redesigns news center to tell visual stories in real time

The visually enhanced J&J News Center is geared at media, consumers, staffers, and stakeholders.

Global Strategy Group grabs Democratic Senatorial Campaign Committee's Canter

Global Strategy Group grabs Democratic Senatorial Campaign Committee's Canter

Matt Canter has also served as a communications director for two senators and Wisconsin's former governor.

U-Haul moves in on social media conversations

U-Haul moves in on social media conversations

A retooled social strategy allows markets to get in on every stage of customers' moves.

Seven things PR pros need to know on Wednesday morning, 2.25.2015

Seven things PR pros need to know on Wednesday morning, 2.25.2015

Southwest grounds dozens of planes; Progressive is up to something on Twitter; NFL stadium plan for greater Los Angeles approved; More O'Reilly claims under the microscope.

Ipsos brings on Levick's Elwood to build ties with PR firms

Ipsos brings on Levick's Elwood to build ties with PR firms

Philip Elwood is tasked with forming strategic partnerships with PR firms, think-tanks, and trade associations.

Biggest PR issue of our time could be battle against online extremists

Biggest PR issue of our time could be battle against online extremists

ISIL has got a head start on the West and used sophisticated modern social media and comms techniques to do so.

NYC & Company double-taps Instagram press account

NYC & Company double-taps Instagram press account

New York City's standalone marketing agency has rolled out an Instagram account for members of the press.

ESPN has Olbermann take the rest of the week off after Penn State Twitter spat

ESPN has Olbermann take the rest of the week off after Penn State Twitter spat

Journalists often interact tersely with readers and viewers on Twitter, but it rarely goes this far.

Inside Lenovo's partnership with YouTube star Ryan Higa

Inside Lenovo's partnership with YouTube star Ryan Higa

Ryan Higa says he became a YouTube star by accident. But he's now a pro at pleasing not only his audience but also the brands he works with. Campaign Asia-Pacific spoke to Higa in an exclusive interview in Hong Kong's Google offices after his appearance at the recent Media360Summit.

Apple emoji finally embrace racial, sexual diversity

Apple emoji finally embrace racial, sexual diversity

Additions include skin-tone variations and same-sex parents.

Millennials embracing 'power of now' in healthcare tech: Makovsky

Millennials embracing 'power of now' in healthcare tech: Makovsky

The firm also found in a study that young consumers are more likely to go online first for health information, while Baby Boomers prefer conversations.

Five things PR pros need to know on Tuesday morning, 2.24.2015

Five things PR pros need to know on Tuesday morning, 2.24.2015

VA secretary apologizes for saying he was in US Special Forces; Bill O'Reilly vs. The New York Times over Argentina war reporting; FIFA recommends 2022 winter World Cup.

Diageo holds pitch for UK corporate comms and public affairs brief

Diageo holds pitch for UK corporate comms and public affairs brief

Diageo GB is holding a pitch for a corporate comms and public affairs joint brief, an account that has been held by Edelman for the past five years.

Dole gets mileage out of electrified bananas in Tokyo

Dole gets mileage out of electrified bananas in Tokyo

Working with Dentsu Y&R Tokyo, Dole drew attention to its sponsorship of Sunday's Tokyo Marathon by turning bananas into wearable devices that displayed the runner's time and heart rate, as well as motivational tweets.

MDC PR unit up 14.5% in Q4, 12.2% for 2014

MDC PR unit up 14.5% in Q4, 12.2% for 2014

MDC Partners' Strategic Marketing Services unit grew 14.5% organically during the fourth quarter of 2014.

Analysis

PR firms at a make-or-break moment on content creation

PR firms at a make-or-break moment on content creation

The pressure is on for agencies, large and small, to get content creation right - and right now.

How five brands are going for gold on Oscar night

How five brands are going for gold on Oscar night

The brands are balancing multiple digital and social media initiatives throughout the event to keep viewers engaged.

Why a traditional, fact-based approach on vaccine comms isn't working

Why a traditional, fact-based approach on vaccine comms isn't working

While a straight-to-the-point, fact-based approach is often effective in healthcare PR, it's not the best option for trying to convince skeptical parents that they should vaccinate their children.

Why brands believe Black History Month is best celebrated year-round

Why brands believe Black History Month is best celebrated year-round

While many brands tip their caps to Black History Month each February, the ones that really connect with African-American consumers make it a year-round priority.

2016: When campaign comms will leave its comfort zone

2016: When campaign comms will leave its comfort zone

Interviews with quirky YouTube stars. Snapchat Q&As. Appearances on Internet comedy shows. That's just a taste of where digital campaign communications could go by November 2016.

Snowmageddon: Communicators back 'better safe than sorry' approach

Snowmageddon: Communicators back 'better safe than sorry' approach

It's easy to criticize officials for overhyping the Blizzard of 2015, but it's better to have residents and travelers ready than unprepared, say crisis communicators.

Super Bowl marketing shift: Brands don't have to play (on TV) to win

Super Bowl marketing shift: Brands don't have to play (on TV) to win

The Super Bowl marketing landscape has changed. With more big brands on the bench, smaller companies and first-time advertisers are primed for memorable moments.

Colleges ramp up policies to curb student sexual assaults

Colleges ramp up policies to curb student sexual assaults

Talking about sexual assault comes with a new set of challenges when that conversation rises to university administration level.

IR execs back Sony's rare decision to postpone earnings

IR execs back Sony's rare decision to postpone earnings

How Sony responds to the cyberattack could be a blueprint for future companies, say IR experts.

Six PR insights from the snowy slopes of Davos

Six PR insights from the snowy slopes of Davos

The World Economic Forum at Davos means a congregation of bold-faced names from across nations and industries. It also indicates what communications trends will move to the forefront in the next 12 months.

With fewer acquisition options, agencies look outside PR for next deal

With fewer acquisition options, agencies look outside PR for next deal

There aren't many options left for agencies or holding companies looking to buy a PR firm in 2015.

Three ways police are communicating to regain public trust

Three ways police are communicating to regain public trust

Fatal incidents involving officers tore the Band-Aid off the often-tense relationship between the public and police in many American cities. Law-enforcement communicators explained three ways they are working to bridge the divide.

Outbreak comms plans: Break glass in case of emergency

Outbreak comms plans: Break glass in case of emergency

During last year's massive Ebola outbreak, public health institutes were ready with a comprehensive communications plan.

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

2014 has been a busy year for the PR industry. Here PRWeek looks back on some of the stories that hit the headlines...

Sony's hack response: Too pushy or not aggressive enough?

Sony's hack response: Too pushy or not aggressive enough?

The cyberattack against Sony Pictures Entertainment will go down as a landmark event in IT security and email etiquette. But will the studio's response be remembered as a step too far or not strong enough?

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