Latest News

The 5 stories PR pros need to know on Friday morning, 5.6.2016

The 5 stories PR pros need to know on Friday morning, 5.6.2016

How China is using social media to reach the West; LinkedIn kicks the tires on its own version of Facebook's Instant Articles; De Blasio press secretary to step down; Out Friday morning: April's jobs report; Trump tweets taco bowl photo, Latino groups condemn amid party rift.

Digital chief departs as Edelman UK plans to integrate function across business

Digital chief departs as Edelman UK plans to integrate function across business

Matt Groves has resigned as MD of Edelman UK's digital division less than a year after being appointed - with the firm telling PRWeek it will scrap the standalone team and integrate digital capabilities across the business.

Chip Smith joins 21st Century Fox as EVP of public affairs

Chip Smith joins 21st Century Fox as EVP of public affairs

He will oversee the company's policy offices in the U.S., Hong Kong, Brussels, and the U.K.

Sridhar Iyengar: When marketing medical products, an emotional bond with consumers is key

Sridhar Iyengar: When marketing medical products, an emotional bond with consumers is key

At the MM&M Transforming Healthcare conference in New York, Iyengar told attendees how to take into account a consumer's behavior and emotion when marketing medical products.

WPP's Team Detroit gets a new name

WPP's Team Detroit gets a new name

Formed in 2007 to service primary client Ford Motor, Team Detroit is turning the page by rebranding as Global Team Blue, or GTB for short.

Source: Sard Verbinnen founders plan to remain involved in firm

Source: Sard Verbinnen founders plan to remain involved in firm

The agency has been in talks to sell a large percentage to a Silicon Valley-based private equity firm.

Omnicom to acquire BioPharm Communications

Omnicom to acquire BioPharm Communications

BioPharm Communications cofounders Jeff Persinger and Daniel Egeland will continue to lead the firm.

Brands using the Force: The most creative #MayThe4thBeWithYou tweets

Brands using the Force: The most creative #MayThe4thBeWithYou tweets

Volkswagen, Domino's, Adobe, and Hormel stay on target for Star Wars Day.

Mars Petcare wants consumers to 'freak out' their dogs

Mars Petcare wants consumers to 'freak out' their dogs

Wet food going to the dogs as four Mars brands unite with AOR Weber Shandwick for Mix Mania campaign

The 5 stories PR pros need to know on Thursday morning, 5.5.2016

The 5 stories PR pros need to know on Thursday morning, 5.5.2016

Best in branded content recognized; Avocados from Mexico takes advantage of Cinco de Mayo; Bushes decline to endorse Trump; Tech groups outline what they want from the next president; DreamWorks, Comcast executives meet with employees about acquisition.

UNICEF, Philips among Best of the Best at inaugural Brand Film Festival

UNICEF, Philips among Best of the Best at inaugural Brand Film Festival

Presented by PRWeek US and Campaign US, the first Brand Film Festival highlighted some of the most artistic, creative, and effective branded content films.

Canadian firm National PR acquires Shift Communications

Canadian firm National PR acquires Shift Communications

Shift Communications CEO Todd Defren said there are no major changes planned for his agency following the acquisition.

T-Mobile accuses AT&T of joining the dark side on #MayTheFourth

Many brands joined in the fun on the unofficial holiday celebrating Star Wars, but T-Mobile used the opportunity to take on rival AT&T.

How 'The Body Coach' Joe Wicks harnessed social media to build a fitness empire

How 'The Body Coach' Joe Wicks harnessed social media to build a fitness empire

Personal trainer Joe Wicks built an international brand using social media. His next challenge: conquering America.

6 questions for PayPal's Franz Paasche

6 questions for PayPal's Franz Paasche

The leader of a recently combined communications department at PayPal talks about his company's decision to enter the Cuban market, but pull back from North Carolina after its controversial bathroom law went into effect.

Is the industry holding branded content to an impossible standard?

Is the industry holding branded content to an impossible standard?

Comparing the industry's work to favorite shows and movies is a natural reflex, writes the jury chair of Campaign US and PRWeek's inaugural Brand Film Festival.

The 5 stories PR pros need to know on Wednesday, 5.4.2016

The 5 stories PR pros need to know on Wednesday, 5.4.2016

RNC chair says Trump is presumptive nominee; Sard negotiates minority stake sale to Silicon Valley private equity firm; May the Fourth; Obama to visit Flint; Takata recall to double.

Baidu under fire from all sides over student cancer death

Baidu under fire from all sides over student cancer death

The media, government and consumers have all attacked 'China's Google' over its ethical practices after the death of a student who used the search engine to find dubious cancer treatment.

Why two execs from rival PR firms teamed up to create #MoreThanMean

Why two execs from rival PR firms teamed up to create #MoreThanMean

Two former colleagues from FleishmanHillard wanted to show the world the harassment women in sports media face online. To say they struck a nerve would be an understatement.

PepsiCo, Quaker stay silent on digital as '100% natural' claims are questioned

PepsiCo, Quaker stay silent on digital as '100% natural' claims are questioned

A suit seeking class-action status in New York and California is claiming Quaker does not live up to its pledge of keeping its products completely natural.

Longer-form videos expand Cadillac content strategy

Longer-form videos expand Cadillac content strategy

Branded work from new content agency Zacaroli positions Cadillac as urban adventure vehicle.

The 5 stories PR pros need to know on Tuesday morning, 5.3.2016

The 5 stories PR pros need to know on Tuesday morning, 5.3.2016

Agency Business Report 2016; Indiana goes to the polls; Jury orders Johnson & Johnson to pay $55 million in talc products suit; Aeropostale files for Chapter 11; Airlines post big profits.

Leicester City wins the league (of fastest-growing UK Instagram accounts)

Leicester City wins the league (of fastest-growing UK Instagram accounts)

Leicester City Football Club's success on the pitch this season has translated into the field of social media - its Instagram account has experienced a bigger growth in followers than any other UK account over the past month.

Text100 hires new APAC MD from UK

Text100 hires new APAC MD from UK

Lee Nugent joins the agency from Nelson Bostock Group in London.

Ogilvy PR ups Nick Ludlum to corporate and public affairs practice lead

Ogilvy PR ups Nick Ludlum to corporate and public affairs practice lead

Ludlum has worked in public affairs at Ogilvy for nearly a decade.

How the CIA missed the mark live-tweeting the anniversary of bin Laden's death

How the CIA missed the mark live-tweeting the anniversary of bin Laden's death

The CIA live-tweeted, minute by minute, the events of the raid that killed Osama bin Laden on Sunday afternoon. Many social media users thought it was inappropriate.

Social media relations platform Babbler plots U.S. expansion

Social media relations platform Babbler plots U.S. expansion

The company raised $2.3 million led by Omnes Capital and CM-CIC Capital Privé last month, some of which will go towards a global campaign debuting in the U.S. and France this month.

7 keys to CMO Bruce McColl's success at Mars

7 keys to CMO Bruce McColl's success at Mars

Fewer, better ads; creative freedom for agencies; AOR relationships; and research, research, research.

WPP confirms search has begun for CEO Martin Sorrell's successor

WPP confirms search has begun for CEO Martin Sorrell's successor

Sorrell has led the company since founding it in 1985.

The 5 stories PR pros need to know on Monday morning, 5.2.2016

The 5 stories PR pros need to know on Monday morning, 5.2.2016

CIA tweets minute-by-minute account of bin Laden raid; Radiohead goes dark on the web; Reckitt Benckiser apologizes to South Koreans; Clinton turns to general election messaging at NAACP event.

CMO Bruce McColl retires as Mars shakes up marketing structure

CMO Bruce McColl retires as Mars shakes up marketing structure

Andrew Clarke, chief customer officer since 2015, will take the newly created role of chief marketing and customer officer.

(Real) White House resurrects (fictional) West Wing press secretary for anti-drug message

(Real) White House resurrects (fictional) West Wing press secretary for anti-drug message

The press secretary from the real West Wing met the fictional one for a serious message at Friday's press briefing.

Cisco veteran Melissa Selcher joins LinkedIn

Cisco veteran Melissa Selcher joins LinkedIn

She had served in numerous roles at Cisco since joining the company in 2008.

RF|Binder adds Edelman's Aman Singh as brand purpose senior managing editor

RF|Binder adds Edelman's Aman Singh as brand purpose senior managing editor

She started in the role this week, reporting to Scott Beaudoin, who joined the firm in January as chief strategy officer and executive MD of the corporate and brand purpose practice.

The 5 stories PR pros need to know on Friday morning, 4.29.2016

The 5 stories PR pros need to know on Friday morning, 4.29.2016

Protesters disrupt traffic outside Trump event in California; Brands try for the spotlight at the NFL Draft; Volkswagen CEO apologizes to Obama; Clinton sends 'woman cards' to her supporters; Emergency approval granted for first commercial Zika test.

Cannes Lions: Juries finalised for PR and other categories ahead of June festival

Cannes Lions: Juries finalised for PR and other categories ahead of June festival

The juries for this year's Cannes Lions festival have been finalised, including for the PR Lions.

BBC comms chief will fight, not squabble, to defend reputation in UK and abroad

BBC comms chief will fight, not squabble, to defend reputation in UK and abroad

Despite its importance in projecting Britain around the world, in the UK the BBC is loved and loathed in equal measure and needs to fight to defend its reputation, PR360 attendees were told yesterday by John Shield, the broadcaster's director of comms.

PRWeek Global Awards 2016: Winners revealed at London ceremony

PRWeek Global Awards 2016: Winners revealed at London ceremony

PepsiCo took in-house team of the year and Weber Shandwick was named global agency of the year, while Golin had a good evening as the PRWeek Global Awards 2016 were handed out in London on Thursday night.

Take Your Kid to Work Day might be distracting, but these 9 brands show why they embrace it

Take Your Kid to Work Day might be distracting, but these 9 brands show why they embrace it

Brands used the national day to inspire children, showcase workplace flexibility and employee perks, and playfully engage consumers.

News agency and PR firm 72 Point's owner admits 'tension' between sister firms

News agency and PR firm 72 Point's owner admits 'tension' between sister firms

The owner of a UK newswire agency that incorporates transatlantic agency 72 Point has admitted that "tension" exists between the two businesses after reporters were sent a memo asking them to weigh up the effect of negative news stories about PR clients.

Analysis

China's PR agency search indicates comms strategy shift by Beijing

China's PR agency search indicates comms strategy shift by Beijing

Tired of being blamed for economic volatility and labor problems in the U.S., China's government has realized it needs to shift comms strategy for reaching out to the West, experts say.

How well is Snapchat handling lawsuit claiming it encourages drivers to speed?

How well is Snapchat handling lawsuit claiming it encourages drivers to speed?

Experts say Snapchat should remove its speed filter, which is at the center of the lawsuit.

With a steep learning curve, authorities focus Zika comms on pregnant women

With a steep learning curve, authorities focus Zika comms on pregnant women

Public health officials are learning more about Zika every day and working feverishly to develop a vaccine. In the meantime, they're targeting preventative communications at pregnant women.

Why more execs are opening up on Facebook

Why more execs are opening up on Facebook

More business leaders, such as GE's Beth Comstock, are finding a more authentic connection via Facebook Live.

The post-merger key for Alaska Airlines' brand: Keep Virgin America's culture

The post-merger key for Alaska Airlines' brand: Keep Virgin America's culture

Alaska Airlines' acquisition of Virgin America gives it a bigger footprint on the West Coast. It also bought a fun, standout brand that experts say it should maintain in some way post-merger.

Sponsors hope for the best, prepare for the worst, for Rio Olympic Games

Sponsors hope for the best, prepare for the worst, for Rio Olympic Games

With the country facing a national corruption scandal, economic worries, and the Zika virus, Olympic sponsors - and the brands looking to usurp them at the Games - are preparing for a range of serious issues.

Brave new world: Agencies prepare for harsh realities of new salary rules

Brave new world: Agencies prepare for harsh realities of new salary rules

New salary regulations proposed by the Obama administration that might go into effect as early as this fall could be a rude awakening for agencies that have long relied on junior staffers doing yeoman's work.

Time to step up: Instagram's changes mean no more filler content by brands

Time to step up: Instagram's changes mean no more filler content by brands

It's no longer just about how many followers a brand or influencer has, algorithmic changes will increase the value of brand-user interaction and quality.

The big payback: Agencies brace for Obama's new overtime rules

The big payback: Agencies brace for Obama's new overtime rules

Americans making less than $50,000 a year may soon be entitled to overtime pay. Can the agency model survive the death of "sweatshop culture?"

A Cuban PR revolution is not imminent

A Cuban PR revolution is not imminent

U.S. companies are rushing to take advantage of improved relations with Cuba. Yet brand building on the island nation remains a long-term proposition for most.

For food brands, the ingredients are the story

For food brands, the ingredients are the story

Food and nutrition brands are marketing to one of the most sophisticated consumer audiences around when they list their ingredients - so there's no room for error.

What's next in the legal fight between the PR industry and New York State

What's next in the legal fight between the PR industry and New York State

Legal experts say the next 10 days are critical if the industry wants to turn back efforts by the state Joint Commission on Public Ethics that would redefine some PR activities as lobbying.

Game, set and match for brand Sharapova? Sporting history says maybe not

Game, set and match for brand Sharapova? Sporting history says maybe not

Maria Sharapova sent shockwaves through the sporting world after revealing she had failed a drugs test at the Australian Open. What now for the tennis superstar? We look at what happened to five other global sports stars after doping indiscretions.

Is Peach the next Snapchat? Ask again in 2017

Is Peach the next Snapchat? Ask again in 2017

How to evaluate new apps' potential, according to Gary Vaynerchuk, Golin head of digital Jeff Beringer, and Chik-fil-A's social media team.

Lesson from #MWC16: Time for brands to get on board with VR

Lesson from #MWC16: Time for brands to get on board with VR

The Mobile World Congress is no longer just about smartphones. Virtual reality and 360-degree video are coming - and brands should get ready.