The Senator's interview is likely only the beginning of a long election season full of candidates exploiting every corner of social media once reserved for Millennials.
After previewing a Super Bowl commercial about a puppy sold online, GoDaddy faced a wave of backlash and decided to pull the ad.
Bloomberg has expanded its media footprint with the launch of a flagship media site, Bloomberg Business, designed to broaden the financial giant's coverage of the business world.
News stories will be available on the channel for 24 hours, along with advertising.
Keeping you up-to-date on who's under the media and marketing microscope in the lead up to Super Bowl XLIX in Arizona.
Every year, Super Bowl Sunday is one of the deadliest days for drunk driving accidents in the US.
Bill Burton was national press secretary on President Barack Obama's 2008 campaign for the White House, then deputy press secretary in the Obama administration.
Finn Partners, which has worked on the I Love New York campaign for the last four years, competed for and won the business once again. It has a budget of up to $600,000.
Officials defend snowstorm approach; Yahoo to spin off share of Alibaba; GoDaddy pulls Super Bowl ad; The fastest-growing Twitter following in the world will surprise you.
FTI Consulting is USG's new PR agency partner after a review.
Ogilvy Public Relations has teamed up with Scandinavian digital agency Nordic.Agency to boost its expertise in the region.
Kia Motors UK has appointed Kazoo to handle PR activity on a retained contract, after a six-way pitch including incumbent Publicasity, which held the account for the past seven years.
In Millward Brown's latest brand value ranking, market-driven brands dominate, rising 97 per cent since last year, while state-owned enterprises declined 9 per cent.
The brand debuted in the US in Los Angeles in November.
The PSA on behalf of No More uses actual 911 audio to make its point.
Social media platform steps up to YouTube and Facebook in video space, also launches private group messaging.
The firms, which both have offices in New York City and Seattle, want to boost digital capabilities.
Call it #Snowmageddon2015 or #Blizzardof2015, Monday night's snowstorm failed to live up to its billing. But a handful of brands still took advantage of the weather event with real-time marketing on Twitter.
Burson is helping HotelPlanner boost brand awareness and starting to advise it on social media.
Executives are more optimistic about hiring creative talent in the first half of this year.
Blizzard of 2015 turns out to be a dud; Facebook suffers late-night outage; Indiana plans state-run news service; Kraft sticks up for Patriots.
Publicis Groupe has extended the deadline for Sapient shareholders to accept its $3.7 billion offer for a fourth time.
Former Karma Communications chairman Charles Watson has been appointed to chair Teneo International, the international division of Teneo Holdings, and is targeting major growth in London as a priority.
Lexington, Massachusetts-based QD Vision, a developer of quantum-dot technology for televisions and other displays, has signed Text100 to handle Greater China communications with a focus on electronics OEMs.
The appointment follows a multi-agency competitive pitch in Delhi and covers duties including stakeholder engagement, reputation management, blogger relations and strategic media management.
Inmarsat, the UK-based satellite operator that rose to international prominence when it helped plot the course of the missing Malaysian Airlines plane last March, has replaced Brunswick with Instinctif as its retained PR agency.
The toy-maker reported disappointing sales over the holiday period.
Before a career of nearly a decade at Edelman, Krempasky was political director at American Target Advertising for two years.
Tom Brady. Richard Sherman. Rob Gronkowski. Russell Wilson. Super Bowl XLIX is big on charisma - and a big opportunity for marketers.
PR industry in the Northeast prepares for blizzard; Christie establishes a PAC; Latest on deflategate.
Tickets are now available for the inaugural PR360 event in London, a must-attend gathering of PR professionals from across the globe featuring insights from some of the world's leading comms figures.
Digital music service Spotify is looking for a new consumer PR agency as it ends its relationship with M&C Saatchi PR, which also covered Spotify's corporate and b2b accounts.
Gutenberg Communications named as strategic communications partner for US-India Business Council (USIBC) with relation to the summit being held in New Delhi today, 26 January.
In his new role at the organization, Burns will spearhead external communications for UnitedHealthcare's Medicare business
The NFL emphasized that it's taking its time to get the investigation right in a statement released on Friday.
Twitter is buzzing with #NationalPieDay posts from businesses you would and would not expect.
Consumers are fueling a retail revolution that allows them to shop when and where they want, but success still boils down to product, service, and systems, as Trader Joe's and Walmart show.
Take our poll on whether you thought the New England Patriots coach and quarterback were telling the truth during their Thursday press conferences.
Sony pushes back Q4 earnings report; Comcast's lobbying in focus; Obama interviews on YouTube get a little weird.
Jim Joseph will oversee growth in Latin America, the US, Canada, and Mexico, as well as brand communications and integrated marketing efforts worldwide.
Talking about sexual assault comes with a new set of challenges when that conversation rises to university administration level.
How Sony responds to the cyberattack could be a blueprint for future companies, say IR experts.
The World Economic Forum at Davos means a congregation of bold-faced names from across nations and industries. It also indicates what communications trends will move to the forefront in the next 12 months.
There aren't many options left for agencies or holding companies looking to buy a PR firm in 2015.
Fatal incidents involving officers tore the Band-Aid off the often-tense relationship between the public and police in many American cities. Law-enforcement communicators explained three ways they are working to bridge the divide.
During last year's massive Ebola outbreak, public health institutes were ready with a comprehensive communications plan.
2014 has been a busy year for the PR industry. Here PRWeek looks back on some of the stories that hit the headlines...
The cyberattack against Sony Pictures Entertainment will go down as a landmark event in IT security and email etiquette. But will the studio's response be remembered as a step too far or not strong enough?
As recent events impacting three Asian airlines indicate, carriers may be best off treading carefully with social-media responses.
'Uber' is a prefix denoting an outstanding or supreme example of a particular kind of person or thing. Unfortunately, the company of the same name has been outstanding for all the wrong reasons.
Experts' three steps for communicators: focus on what you are bringing to market, set metrics, and deliver results.
Delhi has banned Uber after a female passenger reported she was raped by one of its contracted drivers, adding to the string of crises surrounding the San Francisco startup. We asked India-based PR experts to weigh in.
The energy company is talking with prospective agency partners to replace Edelman as it considers how to move forward after a strategy document leak brought widespread - and unwanted - media attention.
As Japan begins to get comfortable with the idea of having a more muscular military the country's Self-Defence Forces (SDF) are trying to woo the young to join them with images of smiling soldiers posing like pop stars
The Thanksgiving weekend promotional calendar is crowded, meaning brands need to work harder to stand out from the crowd.