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Edelman Trust Barometer breaks down how Trumpism stormed the U.S.

Edelman Trust Barometer breaks down how Trumpism stormed the U.S.

Trust in most U.S. institutions rose as populist sentiment grew in a year of change.

Real-estate start-up Compass hires Julie Binder as first comms head

Real-estate start-up Compass hires Julie Binder as first comms head

She joined the company this week from Percolate, where she was VP of global comms.

Time to end the Trump myopia

Time to end the Trump myopia

PR pros are set for a busy few months as CEOs return from holiday asking their communications teams to prepare proactive plans to address what happens if they get "Trumped".

Poll: How will the Women's March on Washington go down next week?

Poll: How will the Women's March on Washington go down next week?

Peaceful protest or tension-filled chaos?

Allison+Partners names Tracey Cassidy New York GM

Allison+Partners names Tracey Cassidy New York GM

The firm has also promoted Emily Wilson-Sawyer to EVP, reflecting her role as head of the West Coast consumer practice and lead of the agency's travel and hospitality specialty.

Snapchat launches search bar to help users find publishers' content

Snapchat launches search bar to help users find publishers' content

Snapchat has added a search bar that is always accessible to make it easier to find publishers' content, friends, groups, and stories.

Breakfast Briefing, 1.13.2017: PETA puts its money where its mouth is

Breakfast Briefing, 1.13.2017: PETA puts its money where its mouth is

The animal-rights group has bought a stake in a major fashion house to stop it from using skins from rare animals.

L.L. Bean finds there is no return policy on a Trump tweet

L.L. Bean finds there is no return policy on a Trump tweet

Brands are checking for the president-elect in their rearview mirror, fearful they may have hit a raw nerve. PR pros explain how L.L. Bean should give a boycott story the boot.

Last year's Super Bowl advertisers tried hard to be funny, and failed, study says

Last year's Super Bowl advertisers tried hard to be funny, and failed, study says

Online shares of ads from Super Bowl 50 dropped 17% from 2015.

How to make an effective brand film

How to make an effective brand film

Chris Daniels talks to the people behind brand films such as BMW's The Escape and Samsung's A Fighting Chance and identifies the secret sauce that engaged viewers and persuaded them to watch.

Burson-Marsteller appoints pollster Joel Benenson worldwide vice chair

Burson-Marsteller appoints pollster Joel Benenson worldwide vice chair

The chief strategist of Hillary Clinton's 2016 White House campaign will continue in his role leading Benenson Strategy Group.

Voters' Choice: The best #brandfilm of 2016 revealed

Voters' Choice: The best #brandfilm of 2016 revealed

PRWeek readers chose Starbucks' Upstanders campaign from a list of 13 must-see brand films from 2016.

Text100 makes global, Asia-Pacific leadership changes

Text100 makes global, Asia-Pacific leadership changes

Lee Nugent is taking over as Asia-Pacific director as Anne Costello becomes regional chair.

Breakfast Briefing, 1.12.2017: Senate takes first steps to repeal Affordable Care Act

Breakfast Briefing, 1.12.2017: Senate takes first steps to repeal Affordable Care Act

The Senate voted along party lines early Thursday to send a procedural motion to the House of Representatives that would begin the repeal of the Affordable Care Act.

GCI Health plants its flag in Philadelphia

GCI Health plants its flag in Philadelphia

The firm is sharing space in the City of Brotherly Love with healthcare media shop CMI.

Hotwire names Laura Macdonald first head of consumer for North America

Hotwire names Laura Macdonald first head of consumer for North America

She will also continue to lead integrated campaigns for consumer and tech clients.

Gustavo Martinez formally denies all allegations, except one

Gustavo Martinez formally denies all allegations, except one

The former JWT CEO says his 'too many Jews' comment was meant to convey his desire to live in a more diverse community.

Instagram introduces ads within Stories

Instagram introduces ads within Stories

Airbnb, McDonald's, Nike, and BuzzFeed are testing full-screen ads.

Cadillac's Melody Lee has a 10-year plan for millennials

Cadillac's Melody Lee has a 10-year plan for millennials

Why she plays the long game to connect the car company with a younger audience.

AmEx, S&P Global veteran Christine Elliott joins Mastercard

AmEx, S&P Global veteran Christine Elliott joins Mastercard

She has held roles at S&P Global, American Express, and Hill & Knowlton.

Cohn & Wolfe names Jim Joseph worldwide president

Cohn & Wolfe names Jim Joseph worldwide president

The WPP firm also promoted several senior staffers.

Breakfast Briefing, 1.11.2017: Trump's press conference just got a lot more interesting

Breakfast Briefing, 1.11.2017: Trump's press conference just got a lot more interesting

The internet is buzzing about the salacious details in an intelligence briefing received by top government officials last week as Donald Trump prepares to hold his first press conference as president-elect on Wednesday.

Golin to offer free London accommodation to new interns

Golin to offer free London accommodation to new interns

Golin has pledged to house new interns rent-free in London Zones One or Two for their first month, and offer an interest-free loan for a deposit and first month's rent in the capital.

Beattie CEO says sexism storm around Kevin Roberts 'irrelevant' to his new role

Beattie CEO says sexism storm around Kevin Roberts 'irrelevant' to his new role

Accusations of sexism that led to Kevin Roberts leaving his role at ad group Saatchi & Saatchi are "irrelevent" to the CEO of the UK comms agency of which he has now been appointed chair.

Monica Gil joins NBCUniversal Telemundo Enterprises in EVP role

Monica Gil joins NBCUniversal Telemundo Enterprises in EVP role

Based in Miami, Gil will oversee corporate comms, government relations, community relations, and company-wide initiatives.

Burson-Marsteller ups Mike Fernandez to US CEO

Burson-Marsteller ups Mike Fernandez to US CEO

Four months after joining the WPP agency as chair of its global corporate and financial practice, Mike Fernandez has a new role: U.S. CEO.

French/West/Vaughan buys Fetching Communications

French/West/Vaughan buys Fetching Communications

The agency will be rebranded as FWV Fetching and operate as a wholly owned division of French/West/Vaughan.

Univision ups Rosemary Mercedes to chief communications officer

Univision ups Rosemary Mercedes to chief communications officer

She has served as the company's interim head of corporate comms and PR since last summer.

Beattie takes on Kevin Roberts following Saatchi & Saatchi sexism storm

Beattie takes on Kevin Roberts following Saatchi & Saatchi sexism storm

Kevin Roberts, who left ad group Saatchi & Saatchi last summer after comments made about gender diversity, has joined UK comms group Beattie as chair.

The 5 CES products marketers need to know about

The 5 CES products marketers need to know about

We asked media and tech experts which innovations should not stay in Vegas.

Breakfast Briefing, 1.10.2017: How not to mourn a celebrity's death on Twitter (again)

Breakfast Briefing, 1.10.2017: How not to mourn a celebrity's death on Twitter (again)

British Gas felt the wrath of customers on Tuesday morning after marking the one-year anniversary of the death of David Bowie.

Ogilvy PR beats Edelman and Instinctif to win Inmarsat Aviation brief

Ogilvy PR beats Edelman and Instinctif to win Inmarsat Aviation brief

Global satellite communications and connectivity giant Inmarsat has appointed Ogilvy Public Relations for a global PR brief following a competitive pitch that included Edelman and Instinctif.

Russian 'troll factories' forcing NATO to redefine its comms strategy

Russian 'troll factories' forcing NATO to redefine its comms strategy

NATO's top comms employee has told PRWeek UK that the organisation needs to get its cyber capabilities up to speed in the face of what she calls Russian "troll factories", which have hundreds of people at work creating online propaganda.

Heathcare PR and comms pioneer Marilyn Lee Castaldi dies at 71

Heathcare PR and comms pioneer Marilyn Lee Castaldi dies at 71

In a career that spanned more than 30 years, Castaldi served in exec roles at Burson-Marsteller, FleishmanHillard, and Hill+Knowlton Strategies.

M Booth hires FleishmanHillard vet Nancy Seliger as EVP

M Booth hires FleishmanHillard vet Nancy Seliger as EVP

M Booth's senior leadership team has also been restructured.

How CMO Mauricio Vergara is making Bacardi relevant, even after the ball drops

How CMO Mauricio Vergara is making Bacardi relevant, even after the ball drops

The Mexico City native has overseen a budget shift away from TV and toward understanding the consumer journey.

CES: A first-timer's view from the convention floor

CES: A first-timer's view from the convention floor

Two first-year attendees from PHD stake out the tech convention to find what's new and what will matter most.

Tonic Life promotes Stephanie DeViteri to MD

Tonic Life promotes Stephanie DeViteri to MD

DeViteri started in the newly created role this month.

5 brand films that moved the needle

5 brand films that moved the needle

How Phillips, BMW, Intel, and others made pure entertainment with tangible results.

Breakfast Briefing, 1.9.2017: Trump vs. Meryl Streep; Mike Allen returns

Breakfast Briefing, 1.9.2017: Trump vs. Meryl Streep; Mike Allen returns

The war of words between screen legend Meryl Streep and President-elect Donald Trump.

Analysis

Why the Detroit Auto Show isn't just for car companies anymore

Why the Detroit Auto Show isn't just for car companies anymore

Automakers are using the event to show off mobility technologies, and so are the suppliers and partners who are helping them along the way to self-driving cars.

Double duty: Can Sean Spicer pull off two prominent White House jobs at once?

Double duty: Can Sean Spicer pull off two prominent White House jobs at once?

Can Sean Spicer, incoming White House press secretary and communications director, handle both the podium and the playbook? Experts say it may not matter. Donald Trump is his own communicator-in-chief.

Watch out holding companies, the management consultancies are coming

Watch out holding companies, the management consultancies are coming

Don't look now, but management consultancies such as Accenture and technology giants like IBM are moving onto the turf of WPP, Omnicom, and Publicis. How long before they're major marketing services players in their own right?

Campaigns must demonstrate value or be drained from the swamp

Campaigns must demonstrate value or be drained from the swamp

Federal departments will have to show the worth of their communications campaigns to keep their funding and staff during the Trump presidency.

Wanted: Business development execs in demand as firms revamp role

Wanted: Business development execs in demand as firms revamp role

Business development officer is the new hot job in the PR agency world as firms reevaluate what they want from the position.

The new game plan: Brands strategize how to take on fake news

The new game plan: Brands strategize how to take on fake news

Communicators don't expect the fake news phenomenon to dissipate anytime soon, so they are considering ways to respond to false articles posted with malicious intent.

How PR can make the VR opportunity real

How PR can make the VR opportunity real

Virtual reality may be the flavor of the week, but it has several hurdles to clear before it's a more common part of marketing campaigns.

The pursuit of post-election talent is on - and not  just in DC

The pursuit of post-election talent is on - and not just in DC

The end of the Obama administration and Hillary Clinton's presidential campaign could be a plus for agencies, at least in terms of the abundance of communications talent on the market.

Expecting the unexpected: How public affairs pros are bracing for a Trump presidency

Expecting the unexpected: How public affairs pros are bracing for a Trump presidency

"The way that policy has been made for a generation in Washington will be done," says one prominent DC-based agency leader.

What the Trump White House press corps will look like

What the Trump White House press corps will look like

Despite being the target of verbal attacks from the now-president-elect on the campaign trail, experts say the journalists who cover President Trump will have the same privileges as in previous administrations.

Brexit: A buying opportunity for UK PR?

Brexit: A buying opportunity for UK PR?

For almost half the country, the narrow victory for Brexit was a portent of doom but, while sterling has fallen to historically low rates - plunging to a 31-year low immediately after the result - predictions of immediate Armageddon now seem far-fetched.

How GM and Starbucks are using data to make their agencies more efficient

How GM and Starbucks are using data to make their agencies more efficient

Marketers are using data in many ways, including to hold their agencies accountable, but they run the risk of drowning in numbers if they don't evolve.

Experts' memo to AT&T: Put consumers first in Time Warner deal comms

Experts' memo to AT&T: Put consumers first in Time Warner deal comms

And if that doesn't work, take a lesson on consolidation communications from the beer industry.

REI started a Thanksgiving movement, but not every retailer is following

REI started a Thanksgiving movement, but not every retailer is following

More--but not all--retailers are closing their doors this Thanksgiving.

Comms experts to Samsung: Pick up the pace

Comms experts to Samsung: Pick up the pace

Crisis and tech communicators say the response of the South Korean conglomerate to the Galaxy Note 7 crisis was too slow to be effective.