John McNeel, an advertising industry veteran and former MD of strategic integration at FleishmanHillard, has joined cause marketing firm In/Pact as CEO.
In a move designed to help companies take their research-based strategies up a notch, Altimeter Group and Capgemini Consulting have started a partnership.
CDC to distribute new Ebola-treatment standards; Microsoft to unveil smartwatch; Mayer to reveal latest Yahoo turnaround plan.
Starbucks has issued a mea culpa after customers of its first branch to adopt Welsh as its first language complained it featured mistranslated phrases.
The Italian oil and gas company ENI, as well as Shell and BP, have topped a list of more than 50 companies in the oil and gas sector for the quality of their online presence, new research has found.
Andrea Morgan has left the firm after joining last year.
Ann Wool has been promoted to president of Ketchum Sports & Entertainment. She most recently served as partner and director of the group, which recently expanded overseas.
Why there's usually another side to every PR trend or story. And why the list isn't everything.
Social data platform DataSift has selected North of Nine Communications as its PR agency partner for the US.
GCI Health launched the Patients at the Center initiative this week, with the goal of determining ways to put consumers at the forefront of healthcare communications strategies.
Obama considers ebola-response czar; Twitter experiments with users' feeds; Biden son discharged from Navy Reserves.
Burson-Marsteller was hired by Texas Health Presbyterian Hospital, the medical center in Dallas where Ebola patient Thomas Duncan died and two nurses reportedly contracted the disease, last week, according to The New York Times.
Anthony Johndrow and Loren-Christopher Schneid have joined Reputation.com as chief enterprise strategy officer and head of enterprise strategy, respectively.
McDonald's will move to become the largest brand on Facebook by footprint by the beginning of next year, rolling out 14,500 pages on Facebook.
MWW has tapped Arthur Schwartz as an SVP and MD in its corporate comms group.
Ben Brooks-Dutton, a former managing director of Mischief, is joining Freuds as creative strategy director next week.
CDC's anti-Ebola measures under scrutiny; What to expect from Apple's latest event; AbbVie calls off Shire deal; Trade body asks for an end to #GamerGate.
Zeno Group has developed a tool called The Brand Humanizer that could help brands better align with consumers' values.
Scotch whisky brand Ballantine's has brought out a tongue-in-cheek campaign, created by M&C Saatchi and M&C Saatchi Sports & Entertainment, exploring what might have happened had it moved away from its roots.
The CDC reached out to the public via tweet and media notification on Wednesday to track down passengers of a Frontier Airlines flight who traveled with the second healthcare worker to contract Ebola.
The vast majority of consumers want more involved relationships with brands, but few believe marketers are holding up their end, according to a study from Edelman.
The first lady got social media buzzing on Tuesday by referencing DJ Snake and Lil Jon while promoting healthy eating in a Twitter Q&A.
Second healthcare worker tests positive for Ebola in Dallas; Journalists try to work around White House changes to pool reports; AbbVie and HP call off potential deals; Michelle Obama's 'Turn Down for What?' parody.
Industry leaders gathered in Washington, DC, at the PRSA's International Conference over the weekend to glean best practices and hear from media and Washington insiders.
Organic granola company 18 Rabbits has brought on Formula PR as its first PR agency partner with the goal of increasing brand awareness across the country.
Exposure has appointed Keir Mather, a former director at ad agency BBH, to oversee its UK business.
Looking to improve its brand awareness, Turkish Airlines is conducting a search process for a US PR agency.
McDonald's is launching a transparency drive to answer the public's questions about its food and methods.
The head of Daniel J. Edelman China Group who had been held by authorities since July has returned to his family
Ruder Finn buys consultancy in Asia-Pacific; Dropbox says it wasn't hacked as passwords, usernames appear online; CDC chief: US needs to rethink Ebola strategy.
Communications pros tell PRWeek how they are coordinating stakeholder and public-facing communications amid growing concerns about Ebola in the US.
Greenpeace's success in forcing Lego to stop making Shell-branded toys shows that brands need to be wise to public sentiment when agreeing long-term partnerships.
Golin is on the verge of acquiring the Beijing- based PR firm. The formal announcement, which is expected early next year (2015) flag-posts the IPG agency firmly in the region. CEO Fred Cook is banking on growth and tells PRWeek he would like to see Asia account for at least a third of the firm's revenue
Brands are evolving their LGBT initiatives as gay marriage continues to gain acceptance in the US. As a next step, marketers are looking for more diverse campaigns and improved communication with the community itself.
Keeping a consistent message is key when talking about a corporate separation.
The 11th annual Advertising Week in New York took place September 29 - October 2, 2014. PR pros and marketers alike can gain inspiration from the event.
Imagine your car could automatically find a parking space in a busy city or your fridge could give recipes to your smartphone based on its contents. This future is already here.
During the last 16 to 18 months, digital media targeting Hispanic audiences has commanded a growing share of the communications pie, say PR pros.