Land Rover is offering the world the chance to win a space trip for four people in the hope of creating a three-month talking point around its new compact SUV.
VPE Tradigital Communications founding partner John Echeveste has stepped down from his role at the firm to become CEO of museum and cultural center LA Plaza de Cultura y Artes.
The second group of inductees to the PRWeek Hall of Fame will be honored at a dinner in New York City on December 8.
SAN FRANCISCO: Reddit, a social networking site where users can submit and rate content, has launched a mobile app dedicated to its Ask Me Anything interviews in an effort to be proactive and grow.
Pizza Hut cooked up a 136-character statement quoting country music star Blake Shelton to promote its new Bacon Cheese Stuffed Crust Pizza on Tuesday. Its launch was also timed for the beginning of football season.
Ben & Jerry's is inviting 18- to 34-year-olds from 11 European and Asian markets who are using business to "create social change" to claim a prize.
SPRINGDALE, AR: Tyson Foods' Foodservice division has launched a blog called The Corner Table, designed to build and strengthen the relationships the company has with chefs and food-service operators.
Apple, FBI investigate hacking of celebrity photos; Ketchum work with Gazprom ends; Uber shut down in Germany; Muir steps into anchor role at ABC News; Fast-food workers plan Thursday strike.
Global software company Progress Software has awarded Racepoint Global its European hub and UK market PR programme following a five-way pitch.
A 'tweet-powered' fashion show in which teenagers control every aspect from clothes to hair and make-up launches tomorrow in New York.
The man who succeeded Steve Jobs at the helm of Apple is making the company and its PR team "friendlier and more transparent", according to an in-depth investigation.
Kenya is looking for a global PR agency to help turn around a decline in the number of tourists and investors coming to the country following assaults by Islamist militias.
Social video experts Be On review the latest viral from Old Spice
Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines from Red Bull and Starbucks.
North America contributed $190.6 million in revenue in the second quarter and $361.4 million in the first half of the year, up 5.3% organically for the quarter and 4.5% for the six-month period.
As Cinnamon Toast Crunch turns 30, it's connecting with Millennials who are doing the same through social-media-driven giveaways and events.
Malaysia Airlines restructures and cuts thousands of jobs, but does not rebrand; Obama, wearing a brown suit, gaffes on ISIS; Rovio CEO to step down; NFL draws praise for reverse on domestic violence; Partners at LA-based PR firm split.
Twitter has rolled out an analytics tool called the tweet activity dashboard, aimed at helping the social network's users learn more about the impact of their tweets.
After beginning a search for an agency to attract tourism from the Japanese and Korean markets, Texas is looking for agency help reaching Chinese-speaking consumers in other Asian countries.
Grayson Emmett Partners, founded earlier this summer, is specializing in employee engagement and working with major brands in sectors such as banking and finance, manufacturing, and consumer products.
The FDA is closing in on providing prescription drug and medical device companies with a clearer indication of best social media practices.
Financial communications experts say Burger King has responded well to the political and social media uproar over its decision to move its corporate headquarters to Canada - and save millions in US taxes in the process.
Media stocks surge as Chinese President announced plans to merge media into 'strong, influential and credible' groups. But what does this mean for the PR industry?
Does David Gregory's exit from 'Meet the Press' signal the decline of Sunday morning talk shows? Public affairs pros say no. Yet that doesn't mean they can resist change.
Like the teams themselves, the NFL's brand partners are also putting their strategies in place for the 2014 season.
Consumer brands are tying CSR to their back-to-school campaigns, and reaching out to new audiences in the process.
The CPG giant is making plans to rid itself of more than half its brands. While it does so, it must push a message of innovation and cost savings, say experts.
Airlines may be tempted to trumpet their safety records or the general safety of air travel following a number of aviation disasters that have left hundreds of passengers dead.