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Newlink is first Hispanic-owned firm to join PR Council

Newlink is first Hispanic-owned firm to join PR Council

Based in Miami, Newlink America works with clients such as ESPN and Johnson & Johnson.

Facebook should unlike all inactive accounts

Facebook should unlike all inactive accounts

Its update to make page data more meaningful doesn't go far enough.

Salvation Army uses #TheDress for domestic violence campaign

Salvation Army uses #TheDress for domestic violence campaign

The organization is riding the wave of #TheDress to raise awareness of domestic abuse.

If you're not doing video, you're missing a trick

If you're not doing video, you're missing a trick

High-quality content creation is table stakes for PR agencies and many of them are hitting the spot for brands and clients, especially with video - but don't be fooled into thinking this is a new phenomenon.

Your call: Is the trip to South by Southwest still worth it?

Your call: Is the trip to South by Southwest still worth it?

Is SXSW too big and past its prime? Or worth every serendipitous second? Take our poll below.

Eight things PR pros need to know on Friday morning, 3.6.2015

Eight things PR pros need to know on Friday morning, 3.6.2015

Salvation Army uses #TheDress for a good cause; What to look for in the February jobs report; State Department investigates security issues of Clinton home-email use; FBI: ISIS getting through on Twitter.

Cognito president, New York MD exit firm

President Dan Simon and New York MD Binna Kim have left the agency. Director Gregory Papajohn will serve as interim MD for New York.

Ogilvy PR taps MSLGroup's Smith to lead NY brand marketing

Ogilvy PR taps MSLGroup's Smith to lead NY brand marketing

She is reporting to New York MD Jennifer Scott.

Christie's appoints Catherine Manson as global head of comms

Christie's appoints Catherine Manson as global head of comms

Christie's, the fine arts auction house, has appointed Catherine Manson as global head of communications.

Instagram's new ad format allows brands to tell stories

Instagram's new ad format allows brands to tell stories

But marketers are being warned not to bombard users with images.

Huge moves into Asia

Huge moves into Asia

Saatchi & Saatchi veteran Martin Riley will lead business in Singapore, Japan, and mainland China.

Five things PR pros need to know on Thursday morning, 3.5.2015

Five things PR pros need to know on Thursday morning, 3.5.2015

Taco Bell consolidates PR work with Edelman firms; Clinton: "I want public to see my emails;" Leading female Twitter execs form investment group.

Health and Human Services Department mulls organ donation account

Health and Human Services Department mulls organ donation account

The potential contract is expected to run for five years.

Taco Bell spices up PR with Edelman appointment

Taco Bell spices up PR with Edelman appointment

Taylor was the incumbent on the account.

William Grant appoints Salt following five-way pitch for UK comms brief

William Grant appoints Salt following five-way pitch for UK comms brief

Scottish distillery William Grant & Sons, which owns Sailor Jerry Rum and Hendrick's Gin, has appointed Salt to manage its UK comms, following a five-way pitch.

Bell Pottinger hires John Rivett from Lexis as MD of consumer practice

Bell Pottinger hires John Rivett from Lexis as MD of consumer practice

Bell Pottinger has appointed John Rivett from Lexis as managing director of its consumer practice.

Colliers International names Schultz as its first global CMO

Colliers International names Schultz as its first global CMO

She is reporting to CEO Doug Frye and COO Dylan Taylor.

On Google+'s winding road

On Google+'s winding road

Google's "kitchen sink" strategy drawing up Google+ failed to create a must-have utility.

Toyota ups Hamp to global comms chief, managing officer

Toyota ups Hamp to global comms chief, managing officer

The PepsiCo veteran will relocate to the automaker's Tokyo headquarters next month.

Ketchum promotes Tara Munday to European director of food and beverage

Ketchum promotes Tara Munday to European director of food and beverage

Tara Munday has been promoted to the newly created role of European director of food and beverage practice at Ketchum, as part of the company's plan to grow its offering across Europe.

Mercedes-Benz USA hires Taylor to put sports PR in first gear

Mercedes-Benz USA hires Taylor to put sports PR in first gear

The firm is boosting media relations for the automaker's sports-related efforts and raising consumer awareness of its sponsorships.

Seven questions for Meltwater CMO Valerie Fawzi

Seven questions for Meltwater CMO Valerie Fawzi

She hints at how her company will respond to unprecedented consolidation in the marcomms software and services space.

Mobile World Congress 2015: The next revolution will bring everyone online

Mobile World Congress 2015: The next revolution will bring everyone online

Product innovation is less dramatic this year than the prospect of connecting the globe.

Six things PR pros need to know on Wednesday morning, 3.4.2015

Six things PR pros need to know on Wednesday morning, 3.4.2015

Clinton fires up Emily's List crowd, avoids email talk; Obamacare to go before Supreme Court, again; Bogusky to launch 'social impact' firm.

Anatomy of a crisis: Lenovo and Superfish

Anatomy of a crisis: Lenovo and Superfish

An exclusive interview with Jeff Shafer, vice president of global corporate communications at Lenovo, about how his company handled the Superfish crisis and what lessons both Lenovo and the industry can take from the incident

White House shows little love for press corps, study shows

White House shows little love for press corps, study shows

The gap between the president and press is the largest it's been in 50 years, according to the report.

Blue or gold? How the brand behind #TheDress monetized viral success

Blue or gold? How the brand behind #TheDress monetized viral success

Roman Originals saw green and took swift action to join the conversation.

Always follows up #LikeAGirl film before International Women's Day

Always follows up #LikeAGirl film before International Women's Day

Previous installments of the campaign have been viewed more than 85 million times in 150 countries.

JMPR to rev up media relations for Tonka toy trucks

JMPR to rev up media relations for Tonka toy trucks

The firm will also work to elevate Tonka's marketing partnerships with Ford and Toyota and spread the word about its philanthropic efforts.

Ketchum Sports & Entertainment to run PR for LA Marathon

Ketchum Sports & Entertainment to run PR for LA Marathon

The agency will also work to pick up the pace of consumer awareness about the event.

Seven things PR pros need to know on Tuesday morning, 3.3.2015

Seven things PR pros need to know on Tuesday morning, 3.3.2015

Clinton emails at State Department scrutinized; All eyes on Netanyahu address; IPG's Roth: We don't do "Sapient-sized" deals.

Spong taps advertising vet Sheldon Clay to put spotlight on creative

Spong taps advertising vet Sheldon Clay to put spotlight on creative

Sheldon Clay is Spong's first group creative director.

Ketchum China's Fitzgerald shifts to lead North America corporate

Ketchum China's Fitzgerald shifts to lead North America corporate

Fitzgerald has led Ketchum Greater China since 2012.

Starbucks backs social storytelling startup

Starbucks backs social storytelling startup

The new company will reportedly focus on long-form storytelling and documentaries.

Irish Spring refreshes brand with signature campaign

Irish Spring refreshes brand with signature campaign

Cohn & Wolfe is helping the soap brand reach its sweet spot of men a few years out of college by analyzing their John Hancock.

Lewis PR buys San Diego digital shop Piston

Lewis PR buys San Diego digital shop Piston

The deal will give Lewis a boost in digital services including SEO and media buying.

Ogilvy PR ups Raj to global business development leader

Ogilvy PR ups Raj to global business development leader

Raj will relocate from London to New York for the role.

Six things PR pros need to know on Monday morning, 3.2.2015

Six things PR pros need to know on Monday morning, 3.2.2015

'60 Minutes' says Lumber Liquidators skirted California law; Twitter investigates potential ISIS threats; Nurse who beat Ebola to sue her hospital network.

The US regions with the biggest spikes in PR salaries

The US regions with the biggest spikes in PR salaries

Three regions in particular saw notable spikes in median salary.

Six perks students want from their first PR jobs

Six perks students want from their first PR jobs

What is important to the industry leaders of tomorrow? Six PR students from across the US shared their thoughts.

Analysis

At SXSW, 'all you see are brands' - why that's the problem

At SXSW, 'all you see are brands' - why that's the problem

"It's become amateur hour," says one longtime attendee skipping the event for the first time in years. Yet many marketers contend the festival still has much value.

PR firms at a make-or-break moment on content creation

PR firms at a make-or-break moment on content creation

The pressure is on for agencies, large and small, to get content creation right - and right now.

How five brands are going for gold on Oscar night

How five brands are going for gold on Oscar night

The brands are balancing multiple digital and social media initiatives throughout the event to keep viewers engaged.

Why a traditional, fact-based approach on vaccine comms isn't working

Why a traditional, fact-based approach on vaccine comms isn't working

While a straight-to-the-point, fact-based approach is often effective in healthcare PR, it's not the best option for trying to convince skeptical parents that they should vaccinate their children.

Why brands believe Black History Month is best celebrated year-round

Why brands believe Black History Month is best celebrated year-round

While many brands tip their caps to Black History Month each February, the ones that really connect with African-American consumers make it a year-round priority.

2016: When campaign comms will leave its comfort zone

2016: When campaign comms will leave its comfort zone

Interviews with quirky YouTube stars. Snapchat Q&As. Appearances on Internet comedy shows. That's just a taste of where digital campaign communications could go by November 2016.

Snowmageddon: Communicators back 'better safe than sorry' approach

Snowmageddon: Communicators back 'better safe than sorry' approach

It's easy to criticize officials for overhyping the Blizzard of 2015, but it's better to have residents and travelers ready than unprepared, say crisis communicators.

Super Bowl marketing shift: Brands don't have to play (on TV) to win

Super Bowl marketing shift: Brands don't have to play (on TV) to win

The Super Bowl marketing landscape has changed. With more big brands on the bench, smaller companies and first-time advertisers are primed for memorable moments.

Colleges ramp up policies to curb student sexual assaults

Colleges ramp up policies to curb student sexual assaults

Talking about sexual assault comes with a new set of challenges when that conversation rises to university administration level.

IR execs back Sony's rare decision to postpone earnings

IR execs back Sony's rare decision to postpone earnings

How Sony responds to the cyberattack could be a blueprint for future companies, say IR experts.

Six PR insights from the snowy slopes of Davos

Six PR insights from the snowy slopes of Davos

The World Economic Forum at Davos means a congregation of bold-faced names from across nations and industries. It also indicates what communications trends will move to the forefront in the next 12 months.

With fewer acquisition options, agencies look outside PR for next deal

With fewer acquisition options, agencies look outside PR for next deal

There aren't many options left for agencies or holding companies looking to buy a PR firm in 2015.

Three ways police are communicating to regain public trust

Three ways police are communicating to regain public trust

Fatal incidents involving officers tore the Band-Aid off the often-tense relationship between the public and police in many American cities. Law-enforcement communicators explained three ways they are working to bridge the divide.

Outbreak comms plans: Break glass in case of emergency

Outbreak comms plans: Break glass in case of emergency

During last year's massive Ebola outbreak, public health institutes were ready with a comprehensive communications plan.

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

2014 has been a busy year for the PR industry. Here PRWeek looks back on some of the stories that hit the headlines...

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