Agency bosses shared their opinions on the Hong Kong protests and how they will affect the marketing industry.
Through the deal, which is Sparkpr's first acquisition, Socialarc has rebranded as Spark's Digital Services group.
As Citizens Financial Group transitions to becoming an independent company, the bank is communicating the benefits and opportunities behind spinning off from RBS, according to a source familiar with the situation.
Organizations need to be authentic and transparent at all times if they want to convert consumers into super fans and passionate brand ambassadors, said industry pros at Advertising Week on Tuesday.
Gibbs & Soell and rbb Public Relations have launched a joint venture to help brands engage consumers who are making purchase decisions based on health, sustainability, and CSR.
The first Ebola case diagnosed in the US; GM CEO faces investors; National Breast Cancer Awareness Month begins
Spada is to merge with US legal specialist, Infinite PR, in a move that will create a Transatlantic consultancy with an initial turnover of more than $7m (£4m).
The Committee on Oversight and Reform held a hearing on Capitol Hill on Tuesday, where Secret Service director Julia Pierson shouldered the blame for an intruder entering the White House.
Burson-Marsteller MD Paul Cordasco left the firm to join advertising technology platform PubMatic as senior director of corporate communications.
Mattel is evaluating its internal communications structure a month after the departure of former VP of corporate affairs Dallas Lawrence.
Charitable organization Good360 is leveraging earned, social, and online media to raise donations to help fight the Ebola outbreak in West Africa.
It is incumbent on the industry to celebrate advertising that breaks down stereotypes of women, according to Facebook COO Sheryl Sandberg.
Andy Weitz, former US president and CEO of Hill+Knowlton Strategies, will join insurance and risk management company Aon as SVP of global marketing and communications.
Sky has invested $5 million (£3.1 million) in the native advertising technology company Sharethrough.
eBay to spin off PayPal; Secret Service faces scrutiny; Netflix to release first original movie
An innovative use of real-time printing technology at the Tokyo Marathon earns Dole Japan $1.1m in earned media publicity. Here is why Dentsu Y&R won the 2014 Spikes Asia Grand Prix
Tech company Rubicon Project has hired Dallas Lawrence, previously VP of corporate affairs at Mattel, to serve in the new role of SVP and head of corporate communications.
Golin has appointed 20-year Edelman veteran Neal Flieger to serve as MD of the firm's Washington, DC, Richmond, and Baltimore offices.
Alibaba makes first investment since IPO; More than 12 protestors are arrested in Ferguson, Missouri, after an officer was shot on Saturday; Lenovo closes acquisition deal of IBM's server business; Brands leverage National Coffee Day.
Cybersecurity companies are taking to social media to communicate with consumers and businesses about the computer bug Shellshock, also known as Bug Bash, which emerged last week.
Imagine your car could automatically find a parking space in a busy city or your fridge could give recipes to your smartphone based on its contents. This future is already here.
During the last 16 to 18 months, digital media targeting Hispanic audiences has commanded a growing share of the communications pie, say PR pros.
From ISIS to Ebola abroad and Ferguson and immigration at home, there's no shortage of hot topics this election cycle. But one topic will trump all the rest, according to public affairs experts.
As Alibaba executives go city to city as part of a 10-day roadshow, the pressure is on. Despite a bevy of new interactive media tools, roadshows are still a critical communications strategy for companies going public.
To prepare for what observers believe will be the largest technology IPO in history, Alibaba is in the midst of a 100-meeting roadshow.
The PR industry in China is under pressure to clean up after police arrested two agency heads and eight journalists on charges of extortion in Shanghai. They include the CEOs of Shanghai-based PR firm Roya Investment Services and Shenzhen-based Nukirin
Technology companies should not wait for an incident to explain the security features of their cloud platforms and what they must do to keep their data safe.
The FDA is closing in on providing prescription drug and medical device companies with a clearer indication of best social media practices.