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Advertising veteran McNeel takes lead role at In/Pact after leaving Fleishman

Advertising veteran McNeel takes lead role at In/Pact after leaving Fleishman

John McNeel, an advertising industry veteran and former MD of strategic integration at FleishmanHillard, has joined cause marketing firm In/Pact as CEO.

Altimeter Group, Capgemini Consulting team up

Altimeter Group, Capgemini Consulting team up

In a move designed to help companies take their research-based strategies up a notch, Altimeter Group and Capgemini Consulting have started a partnership.

Six things PR pros need to know on Monday, 10.20.2014

Six things PR pros need to know on Monday, 10.20.2014

CDC to distribute new Ebola-treatment standards; Microsoft to unveil smartwatch; Mayer to reveal latest Yahoo turnaround plan.

Starbucks admits to "rogue typos" in Welsh language store signage

Starbucks admits to "rogue typos" in Welsh language store signage

Starbucks has issued a mea culpa after customers of its first branch to adopt Welsh as its first language complained it featured mistranslated phrases.

Shell and BP in top three oil and gas companies for digital comms

Shell and BP in top three oil and gas companies for digital comms

The Italian oil and gas company ENI, as well as Shell and BP, have topped a list of more than 50 companies in the oil and gas sector for the quality of their online presence, new research has found.

Golin's New York consumer marketing lead exits

Golin's New York consumer marketing lead exits

Andrea Morgan has left the firm after joining last year.

Ann Wool upped to Ketchum Sports & Entertainment president

Ann Wool upped to Ketchum Sports & Entertainment president

Ann Wool has been promoted to president of Ketchum Sports & Entertainment. She most recently served as partner and director of the group, which recently expanded overseas.

Busting 5 modern myths about PR

Busting 5 modern myths about PR

Why there's usually another side to every PR trend or story. And why the list isn't everything.

DataSift brings on North of Nine for US comms

DataSift brings on North of Nine for US comms

Social data platform DataSift has selected North of Nine Communications as its PR agency partner for the US.

GCI Health initiative looks for ways to put patients front and center

GCI Health initiative looks for ways to put patients front and center

GCI Health launched the Patients at the Center initiative this week, with the goal of determining ways to put consumers at the forefront of healthcare communications strategies.

Five things PR pros need to know on Friday, 10.17.2014

Five things PR pros need to know on Friday, 10.17.2014

Obama considers ebola-response czar; Twitter experiments with users' feeds; Biden son discharged from Navy Reserves.

Burson hired by Dallas hospital at center of US Ebola crisis

Burson hired by Dallas hospital at center of US Ebola crisis

Burson-Marsteller was hired by Texas Health Presbyterian Hospital, the medical center in Dallas where Ebola patient Thomas Duncan died and two nurses reportedly contracted the disease, last week, according to The New York Times.

Reputation.com takes two executives from Reputation Institute

Reputation.com takes two executives from Reputation Institute

Anthony Johndrow and Loren-Christopher Schneid have joined Reputation.com as chief enterprise strategy officer and head of enterprise strategy, respectively.

McDonald's to roll out 14,500 Facebook pages by 2015

McDonald's to roll out 14,500 Facebook pages by 2015

McDonald's will move to become the largest brand on Facebook by footprint by the beginning of next year, rolling out 14,500 pages on Facebook.

Former aide to Maurice Greenberg joins MWW as corp comms MD

MWW has tapped Arthur Schwartz as an SVP and MD in its corporate comms group.

Freuds recruits former Mischief MD Ben Brooks-Dutton

Freuds recruits former Mischief MD Ben Brooks-Dutton

Ben Brooks-Dutton, a former managing director of Mischief, is joining Freuds as creative strategy director next week.

Five things PR pros need to know Thursday morning, 10.16.2014

Five things PR pros need to know Thursday morning, 10.16.2014

CDC's anti-Ebola measures under scrutiny; What to expect from Apple's latest event; AbbVie calls off Shire deal; Trade body asks for an end to #GamerGate.

Zeno launches tool to help brands become more human

Zeno launches tool to help brands become more human

Zeno Group has developed a tool called The Brand Humanizer that could help brands better align with consumers' values.

#CouldBeTrue campaign celebrates history of Ballantine's Whisky

#CouldBeTrue campaign celebrates history of Ballantine's Whisky

Scotch whisky brand Ballantine's has brought out a tongue-in-cheek campaign, created by M&C Saatchi and M&C Saatchi Sports & Entertainment, exploring what might have happened had it moved away from its roots.

CDC reaches out to passengers who flew with second nurse to contract Ebola

CDC reaches out to passengers who flew with second nurse to contract Ebola

The CDC reached out to the public via tweet and media notification on Wednesday to track down passengers of a Frontier Airlines flight who traveled with the second healthcare worker to contract Ebola.

Edelman: Brands leaving consumers feeling unloved

Edelman: Brands leaving consumers feeling unloved

The vast majority of consumers want more involved relationships with brands, but few believe marketers are holding up their end, according to a study from Edelman.

How Michelle Obama 'turned up' the staid Twitter Q&A format

How Michelle Obama 'turned up' the staid Twitter Q&A format

The first lady got social media buzzing on Tuesday by referencing DJ Snake and Lil Jon while promoting healthy eating in a Twitter Q&A.

Nine things for PR pros to know Wednesday morning, 9.15.2014

Nine things for PR pros to know Wednesday morning, 9.15.2014

Second healthcare worker tests positive for Ebola in Dallas; Journalists try to work around White House changes to pool reports; AbbVie and HP call off potential deals; Michelle Obama's 'Turn Down for What?' parody.

'Invite a weirdo to lunch' and four other takeaways from the PRSA's International Conference

'Invite a weirdo to lunch' and four other takeaways from the PRSA's International Conference

Industry leaders gathered in Washington, DC, at the PRSA's International Conference over the weekend to glean best practices and hear from media and Washington insiders.

Granola brand 18 Rabbits taps Formula as first PR agency

Granola brand 18 Rabbits taps Formula as first PR agency

Organic granola company 18 Rabbits has brought on Formula PR as its first PR agency partner with the goal of increasing brand awareness across the country.

Exposure hires Keir Mather as UK managing director

Exposure hires Keir Mather as UK managing director

Exposure has appointed Keir Mather, a former director at ad agency BBH, to oversee its UK business.

Turkish Airlines hopes agency RFP results in brand awareness boost

Turkish Airlines hopes agency RFP results in brand awareness boost

Looking to improve its brand awareness, Turkish Airlines is conducting a search process for a US PR agency.

McDonald's takes on 'pink slime' rumors with major transparency drive

McDonald's takes on 'pink slime' rumors with major transparency drive

McDonald's is launching a transparency drive to answer the public's questions about its food and methods.

Edelman China CEO Steven Cao released from custody

Edelman China CEO Steven Cao released from custody

The head of Daniel J. Edelman China Group who had been held by authorities since July has returned to his family

Six things for PR pros to know Tuesday morning, 10.14.2014

Six things for PR pros to know Tuesday morning, 10.14.2014

Ruder Finn buys consultancy in Asia-Pacific; Dropbox says it wasn't hacked as passwords, usernames appear online; CDC chief: US needs to rethink Ebola strategy.

Analysis

Ebola: How hospitals are balancing internal and external comms

Ebola: How hospitals are balancing internal and external comms

Communications pros tell PRWeek how they are coordinating stakeholder and public-facing communications amid growing concerns about Ebola in the US.

When does a brand partnership become a toxic relationship?

When does a brand partnership become a toxic relationship?

Greenpeace's success in forcing Lego to stop making Shell-branded toys shows that brands need to be wise to public sentiment when agreeing long-term partnerships.

Golin to acquire Magic Group in China

Golin to acquire Magic Group in China

Golin is on the verge of acquiring the Beijing- based PR firm. The formal announcement, which is expected early next year (2015) flag-posts the IPG agency firmly in the region. CEO Fred Cook is banking on growth and tells PRWeek he would like to see Asia account for at least a third of the firm's revenue

Brands look to take the next step in LGBT marketing

Brands look to take the next step in LGBT marketing

Brands are evolving their LGBT initiatives as gay marriage continues to gain acceptance in the US. As a next step, marketers are looking for more diverse campaigns and improved communication with the community itself.

Do's and don'ts of communicating a corporate split

Do's and don'ts of communicating a corporate split

Keeping a consistent message is key when talking about a corporate separation.

9 takeaways for PR pros from Advertising Week

9 takeaways for PR pros from Advertising Week

The 11th annual Advertising Week in New York took place September 29 - October 2, 2014. PR pros and marketers alike can gain inspiration from the event.

Trusted brands hold key to success of Internet of Things

Trusted brands hold key to success of Internet of Things

Imagine your car could automatically find a parking space in a busy city or your fridge could give recipes to your smartphone based on its contents. This future is already here.

Brands catch up with Hispanic audiences on digital, mobile channels

Brands catch up with Hispanic audiences on digital, mobile channels

During the last 16 to 18 months, digital media targeting Hispanic audiences has commanded a growing share of the communications pie, say PR pros.

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