Porta Communications has reported a dip in fee income in the first half of 2016, pointing to the negative impact of the EU referendum on its UK business.
Doritos is tying a branded promotion to a presidential election for the first time this year. Jennifer Saenz, the company's North American SVP and CMO explains why.
The investment professionals' association ended its relationship of seven years with incumbent FleishmanHillard when it teamed up with Ogilvy PR. It began working with the WPP firm this month on the five-year, seven-figure account.
The #DegreesofInnovation digital campaign features more than a dozen staffers' stories to celebrate the Employee Scholar Program's 20th anniversary.
In a press Q&A, Facebook discusses video ad metrics, editorial judgment, and ads with sound.
The presidential race has shifted to the post-first-debate phase.
A study of the social media activity of the world's biggest pharmaceutical firms finds that Lilly is the most active, but two other companies achieve more than twice as much engagement with significantly fewer posts.
More than a quarter of people are "actively ignoring" brands on social media, according to a global consumer survey by Kantar.
PRWeek asked a handful of PR pros for their thoughts on the first presidential debate between Hillary Clinton and Donald Trump.
He was most recently SVP and senior director in the firm's New York office.
The program will be piloted at Boston Children's Hospital in Massachusetts, Mercy Health System's three hospitals and elderly-care program in Pennsylvania, and Nemours Children's Health System in Wilmington, Delaware.
The fast food giant's CMO, Deborah Wahl, discussed this summer's creative review and the brand's ambitious marketing plans at Advertising Week.
ARC will maintain its brand, leadership, and client roster.
Clinton vs. Trump, round one, two agency acquisitions, and a big automotive sector win for M Booth.
Digital marketing and PR group Next 15 has continued its expansion spree with the acquisition of tech PR agency Pinnacle for £4.4m ($5.7m).
Weber Shandwick, MSLGroup, and John Doe previously worked on the two brands.
Snapchat has rebranded to Snap Inc. to reflect its new direction as a "camera company."
HP is ending its relationships with Omnicom-owned PR agencies FleishmanHillard and Porter Novelli, the latter after 28 years.
PRWeek asked PR pros what they will be watching for in Monday night's presidential debate. This is what they said.
Arnold Palmer was a legendary golfer, but he also left behind a legacy as a product endorser that few have matched.
Once meant to raise the industry's profile to the general public, Advertising Week has become a sprawling echo chamber accused of insularity and pay-for-play. What keeps100,000 people going?
Facebook's misreporting of video view stats highlights the dangers of letting platforms mark their own homework, say critics.
The veteran of ConAgra, Cigna, and State Farm most recently led communications at Cargill.
What to watch for in the first debate between Donald Trump and Hillary Clinton.
Facebook has appointed Unity to handle PR for the UK launch of its virtual reality headset Oculus Rift, with the account understood to be worth around £500,000 a year, PRWeek has learned.
The consultancy, led by Monty as CEO, is focusing on counseling executives in Fortune 500 or 1,000 companies
Dowd passed away unexpectedly on Sunday morning.
In bid to expand perception, the brand and agency Critical Mass make clever use of Google data.
Arthur Sadoun, the chief executive of Publicis Communications, has rejected suggestions that he may reduce the number of brands within the creative agency collective.
The bizarre fiasco at the Rio Olympics resulted in major losses for the star athlete while highlighting the importance of ethics and honesty required from all parties - including public relations.
PR pros think Yahoo's hack disclosure was weird at best and irresponsible at worst.
Yahoo's disclosure of a major 2014 attack by hackers looks at best odd and at worst "incredibly irresponsible" in the way it has been communicated, according to tech PR experts.
The retailer's VP of public affairs warned that executives shouldn't rush to embrace an activist mindset.
The insurance company has also brought on Michiko Kurahashi as CMO.
PR pros should stop bellyaching about redefining themselves and fighting turf wars with rival agencies, MSLGroup's U.S. CEO said at the Critical Issues Forum. Instead, they should prove their value to clients.
Following President Barack Obama's lead, the Democratic nominee chatted with Zach Galifianakis in an interview that went live on Thursday morning.
It is a new role at the Interpublic Group agency.
Director Joss Whedon has gathered together the stars of his Marvel superhero films, along with other well-known faces, to implore U.S. voters to stop Donald Trump from becoming president.
Global and local marketers for the consumer goods giant will report to directors in charge of brands, rather than regions.
POLL: Wrigley's response to Donald Trump Jr.'s Skittles tweet: Best reply ever? Or wasted opportunity?
Tell us what you think about the latest controversial Trump tweet gracing the internet.
Skittles could have responded to Donald Trump Jr.'s tweet mentioning its brand with snark, but its decision to step back was the smarter long-term move, according to experts.
The group reorganized its communications structure and prepared its rapid-response capabilities in preparation for a contentious campaign - yet it received more criticism than it bargained for.
Samsung is the global Olympics sponsor that had the most effective activities around Rio 2016 - although sponsors often struggled to convert the extra exposure into more favourable sentiment, new research suggests.
As a slew of health insurers retreat from state exchanges, Affordable Care Act stakeholders face a communications challenge to reinforce the need for sustainable and preventive care in a system that should become less expensive as illnesses are better managed.
Airlines' reputations are hinging on how effectively they find solutions to industry-wide problems like overlapping systems from merged carriers and communicate them to the public.
The threats of Zika and terrorism have gotten most of the headlines, but traffic and infrastructure concerns are on marketers' minds.
Reach out to undecided voters or focus on the base? Campaign veterans tell PRWeek what they expect from Hillary Clinton's acceptance speech.
Organizations including the Cleveland Clinic and the Rock & Roll Hall of Fame are taking advantage of an influx of influential visitors to tell their stories, and that of their host city, while trying to stay above the political fray.
The EU referendum did not go the way most in the UK PR industry hoped. So, as the resulting uncertainty rolls on, what now for public relations in the UK and Europe?
Communications pros praised the grassroots organization's passion and use of social media, but said its lack of centralization is hindering its response to critics and the mainstream press.
Kevin Durant's bombshell decision pushed the NBA's center of gravity even further to the west and highlighted athletes' evolving relationship with the media.
The devastating mass shooting at Pulse nightclub in Orlando only made some brands' support for the LGBT community louder and prouder this month. Yet experts say many companies still have a ways to go.
Germany has been an economic standout in the European Union. What's more, CEOs there recognize the value of communications.
Faced with well-funded opponents and an unfriendly Congress, gun-control groups are bringing new advocates into the fold as they find more success in state capitals than at the national level.
Experts put campaigns by Procter & Gamble, Mattel, McDonald's, Burger King, and Japanese cosmetics brand Shiseido on the list of favorites.