Three experts weigh in on what American Airlines has done right, and what it still needs to do, in response to a clash between an employee and a passenger.
Latraviette Smith-Wilson, SVP of communications at Shea Moisture parent Sundial Brands, shared the steps her company has been taking since the social media backlash against its "hair hate" ad ignited on Monday.
Storyful CEO Rahul Chopra also serves on the Innovation Council that supports Weber's content offering.
The yogurt company has sued Alex Jones and his website, Infowars, for linking it to a sexual assault case in Idaho.
How Carter Wilkerson, aka #NuggsForCarter, started working with a PR consultant.
The latest edition of the campaign marks the first time The Macallan has used multimedia art.
CEO Nirav Tolia talks about the communications applications of the burgeoning hyperlocal social media network.
In a word, respect, according to 2017 PRWeek Outstanding Student Tish Carmona.
Carter may not get his nuggs, but Wendy's got its publicity.
"If we think we can do it better, cheaper, or faster internally, we will."
Moovit has teamed up with Twentieth Century Fox to help moviegoers easily ride public transit to the film, which debuts May 12.
Martin was previously EVP of public affairs at PhRMA - she is joining the owner of brands including OxyContin as VP of corporate affairs and communications.
Nearly two weeks to the day after United Airlines was embroiled in controversy for having a passenger dragged from a flight, American Airlines quickly apologized after an employee's confrontation with a customer was recorded and posted on Facebook.
Phelps most recently served as EVP of comms for Viacom International Media Networks.
IPG's Constituency Management Group, which contains most of Interpublic's PR firms as well as other agencies, reported 4.6% organic revenue growth in the first quarter to $346.3 million.
The social media playbook is still being written but PR pros are uniquely positioned to take advantage of new opportunities on behalf of their brands and clients.
Will Pepsi's Kendall Jenner ad hurt its bottom line? Will people stop lacing up Adidas sneakers?
We asked the industry what updates from Facebook's Developer Conference F8 they were most interested in, and the responses were AR, AR, and more AR.
If the industry doesn't shape up, enforcement action may be around the corner.
The inquiry began in February after former engineer Susan Fowler's blog post.
Manley was most recently EVP of Cone Communications' CSR strategy group.
The emojis, dubbed the Poop Troop, are meant to help people with constipation better describe and express the emotional toll of the condition.
Braskamp most recently served as Yahoo's corporate communications manager.
After seeing the viral ad, people don't have a taste for the otherworldly drink.
Publicis Groupe has reported revenue of €655m ($704.4m) in Europe for the first quarter of the year, up 3.8% compared with the same period last year, and boosted by growth in the UK and France.
And it could make the blocker a default feature on its web browser, according to the WSJ.
The fast-food chain is forming a team of "creative, innovative, and disciplined storytellers" with the aim of changing perceptions of its brand, according to a job post.
The company also named Pat Galvin as chief revenue officer for the U.S.
Burger King has been asked to apologize for adding advertising material into its Wikipedia entry.
Global brands are sending out more integrated briefs to pitch than three years ago, but agencies say there are still too many briefs with specific channels or outputs in mind.
Instagram is stealing Snapchat's users by beating the platform at its own game. Is there any hope of salvaging the once-promising network?
CNN reported Tuesday night that representatives from Fox News and for Bill O'Reilly were negotiating an exit for the talk-show host, as did Fox's News Corp. sibling The Wall Street Journal.
The ads show patients and researchers together in the fight to beat disease.
Toys "R" Us' comms team shares the inside story on why it sponsored Giraffe Cam, the behind-the-scenes look inside the pen of April the Giraffe.
Scott Varland has joined the agency as SVP of marketing technology and Michelle Overall as SVP of entertainment marketing.
Richmond, previously SVP of talent acquisition and development is reporting to WE CEO and cofounder Melissa Waggener Zorkin.
Armando Bo, whose script won an Oscar for 'Birdman,' tells Kate Magee why brands should invest in longer, more meaningful content.
Growth in North America, Omnicom's largest region, was slower than others in Q1 at 1.1% to $2.1 billion. Revenue growth in the U.K. was 8.1% in the first quarter to $309.2 million, and Asia-Pacific was up 9.1% organically in the period to $375 million.
One of the executives behind Uber's self-driving car program has departed, the company said Monday.
Brunswick is opening its fifth US office in Chicago, led by New York partner Jayne Rosefield with Edelman alumnus Christopher Hannegan.
"Defund Planned Parenthood" is a common rallying cry in Washington, DC, in the early months of the Trump administration. How the organization is fighting back.
Indeed, a man needs his nuggs--and brands need to take a lesson from Wendy's smart interaction with a (non-influencer) teen.
Several of the top-spending brands have never hired more than one female or non-white marketing boss, and some never have.
United Airlines MD of global communications Megan McCarthy says the carrier should have taken a more thoughtful approach to responding to the dress-code controversy.
Arts and science groups are using integrated marketing campaigns to help supporters reach members of Congress in what could be a make-or-break moment for many groups.
The changes include an updated definition of PR, entry-form revisions, and a new point system for the Network of the Year award.
Uber is facing an avalanche of crises. To fix its reputation, experts say it has to grow up fast--and so does its leadership.
The Democratic National Committee's new leadership team has a lot of work ahead after Hillary Clinton's stunning November loss.
The parent company of Snapchat has a charismatic leader and an interesting story to tell. What remains to be seen is whether it can emphasize both enough to assuage investors' concerns about stalling user growth and increased competition.
In today's hyper-political climate, even the best intentioned of campaigns can be criticized as opportunistic.
Experts are split on whether brands should push back against or placate the president if he mentions them on Twitter. Yet they agree all brands should be prepared for the scenario.
After a year of declining ratings, this Sunday's Super Bowl could be the NFL's chance to hook its next generation of fans.
In an ultra-politicized world, Silicon Valley has to choose between angering the world's most powerful man or a vindictive consumer market. Since last weekend, it's picked the former.
Physical retail outlets aren't going extinct, but they will have to adopt new technologies to make their stores a must-visit in a hyper-competitive environment, say experts.
The communications freeze could be attributed to a new administration getting settled. Or it could be a sign of more tensions ahead between the press and the White House.