Latest News

Edelman veteran and APACMEA boss David Brain to step down

Edelman veteran and APACMEA boss David Brain to step down

David Brain, president and CEO of Edelman Asia Pacific, Middle East & Africa, is to leave the agency after 13 years.

Watch: Los Angeles channels La La Land in new UK tourism campaign

Watch: Los Angeles channels La La Land in new UK tourism campaign

Discover Los Angeles is bringing 'all the feels' of the iconic US city to the UK leg of its global brand campaign, which launched today (20 February).

Experts: Believe it or not, PewDiePie's career as an influencer isn't finished

Experts: Believe it or not, PewDiePie's career as an influencer isn't finished

Despite being dropped by Disney and YouTube, PewDiePie may still have a path forward working with smaller brands.

5 facts about new White House communications director Mike Dubke

5 facts about new White House communications director Mike Dubke

Meet the man who will be leading communications for the Trump White House.

Edelman slowdown highlights continued agency revolution

Edelman slowdown highlights continued agency revolution

As the world's largest PR firm reports its lowest annual growth for seven years, everyone in the agency sector is retooling for an integrated and converged future in a bid to avoid becoming marginalized.

Your call: Are reporter dossiers over the line? Or common practice?

Your call: Are reporter dossiers over the line? Or common practice?

Take our poll below or tweet at @prweekus with your answer.

Can a return to nudity save Playboy in an age of shareable media?

Can a return to nudity save Playboy in an age of shareable media?

The yearlong experiment in modesty ends, but the battle over the magazine's future rages on.

Breakfast Briefing, 2.17.2017: White House to call in Dubke as communications director

Breakfast Briefing, 2.17.2017: White House to call in Dubke as communications director

The Trump administration is about to take some heat off Sean Spicer by hiring Mike Dubke as communications director, according to reports. Several Trump loyalists aren't happy.

Former DNC CEO Amy Dacey joins MWWPR

Former DNC CEO Amy Dacey joins MWWPR

Amy Dacey will head up the firm's issues management and public affairs practice and manage the Washington, D.C. office.

Facebook revamps Trending section amid fake news fight

Facebook revamps Trending section amid fake news fight

Announced in January, the changes were rolled out on Thursday. Facebook is hoping they cut down on the amount of fake news shared via the section.

Comms pros, execs, and clients aren't seeing eye-to-eye on strategy and metrics

Comms pros, execs, and clients aren't seeing eye-to-eye on strategy and metrics

A new study from 104 West found communicators and clients have different marcomms and measurement priorities.

Ogilvy ups Michele Anderson to leading role for US PR amid reorganization

Ogilvy ups Michele Anderson to leading role for US PR amid reorganization

She will work alongside Stuart Smith as the WPP firm restructures into Ogilvy U.S.A.

Major League Baseball selects W Communications for European campaign

Major League Baseball selects W Communications for European campaign

Major League Baseball (MLB) has hired W Communications to a wide-ranging, six-figure brief to grow the brand across Europe.

SoFi hires Condé Nast's Danika Owsley for consumer comms

SoFi hires Condé Nast's Danika Owsley for consumer comms

She is currently communications and marketing manager at Vogue and Teen Vogue.

Snuggle's love for customized content drives engagement in Valentine's Day campaign

Snuggle's love for customized content drives engagement in Valentine's Day campaign

In its recent campaign, the fabric-softener brand invites consumers to create personalized videos and have mascot Snuggle Bear sing to their Valentines.

Breakfast Briefing, 2.16.2017: More on Snap IPO, a day without immigrants

Breakfast Briefing, 2.16.2017: More on Snap IPO, a day without immigrants

Snap is tempering expectations for its upcoming IPO, which is still on track to be the largest tech floatation in the U.S. since Alibaba nearly three years ago.

Huntsworth expects improved 2016 with restructure of Grayling 'now complete'

Huntsworth expects improved 2016 with restructure of Grayling 'now complete'

Huntsworth has issued an upbeat trading statement ahead of its full-year trading update next month, saying it "traded well" in Q4 and stating that the restructure of Grayling is "now complete".

1-800-Flowers finds out what happens when a brand gets on the wrong side of a pro wrestler

1-800-Flowers finds out what happens when a brand gets on the wrong side of a pro wrestler

WWE wrestler Chris Jericho added 1-800-Flowers to his "list" after what he thought was shoddy customer service.

Starwood comms execs pack bags after Marriott acquisition

Starwood comms execs pack bags after Marriott acquisition

Most of a string of departures took place after the deal's finalization last September.

More than half of Snapchat users open, watch branded content

More than half of Snapchat users open, watch branded content

A new report shows a high willingness among users to engage with advertisers.

MDC to sell $95m stake to Goldman Sachs

MDC to sell $95m stake to Goldman Sachs

Once the deal is complete, Goldman Sachs will own 15% of the company.

How brands like Jeep and Airbnb get their fans to do their marketing for them

How brands like Jeep and Airbnb get their fans to do their marketing for them

Iris has debuted its Participation Brand Index, which measures how advertisers harness their communities' power.

Breakfast Briefing, 2.15.2017: More questions about Trump team ties to Russia

Breakfast Briefing, 2.15.2017: More questions about Trump team ties to Russia

New reports by The New York Times and CNN on Tuesday night said Trump's campaign had repeated contacts with Russian intelligence officials. Look for reporters to pepper White House Press Secretary Sean Spicer with questions about it on Wednesday.

London-based tech agency Liberty Communications names first North America MD

London-based tech agency Liberty Communications names first North America MD

Liberty Communications, the London-headquartered tech-focused agency with offices in San Francisco and New York, has hired technology comms veteran Jim Lubinskas as its first North America MD.

Dexcom helps diabetes patients 'know more, prick less'

Dexcom helps diabetes patients 'know more, prick less'

Dexcom launched an awareness and marketing campaign for its new glucose monitor this January.

Valentine's Day at Lyft: Ride-hailing service picks Pandora veteran as comms VP

Valentine's Day at Lyft: Ride-hailing service picks Pandora veteran as comms VP

Will Valentine started in the role on Monday.

'Transition year' for Edelman as growth stalls in 2016

'Transition year' for Edelman as growth stalls in 2016

The world's largest PR firm is still expanding but posted its lowest growth in seven years in 2016, with organic revenue up just 1.7% as clients became more cautious and cut spending - but it is more optimistic about Q1 and 2017 and remains committed to communications marketing.

Maslansky + Partners hires Procter & Gamble veteran Joe Baumann

Maslansky + Partners hires Procter & Gamble veteran Joe Baumann

Baumann worked at P&G for more than 30 years with a specialty in consumer insights, marketing, and market research.

Twitter reacts: Why did Disney work with PewDiePie in the first place?

Twitter reacts: Why did Disney work with PewDiePie in the first place?

Disney cut ties with PewDiePie this week after he posted videos containing anti-Semitic content. However, Twitter users questioned why the family friendly entertainment giant worked with the outrageous YouTube star in the first place.

5 brands that skip flowers and go straight to the bedroom for Valentine's Day

5 brands that skip flowers and go straight to the bedroom for Valentine's Day

The adage 'sex sells' isn't just for marketing lingerie; other brands drop some not-so-subtle hints.

Breakfast Briefing, 2.14.2017: PewDiePie dropped by Disney, YouTube

Breakfast Briefing, 2.14.2017: PewDiePie dropped by Disney, YouTube

The YouTube star and former in-demand influencer is in the spotlight for the wrong reasons after posting anti-Semitic jokes.

Truth turns tobacco advertising into a social justice issue

Truth turns tobacco advertising into a social justice issue

In the new #StopProfiling campaign, Truth Initiative accuses the tobacco industry of profiling African-Americans and people in low-income communities.

Snickers empathizes with Adele after Grammys flub

Snickers empathizes with Adele after Grammys flub

After its intentional Super Bowl live ad disaster, the candy bar brand felt for Adele after she needed a do over of her tribute to George Michael.

Kellogg bumps up Josh Morton to director, corporate comms

Kellogg bumps up Josh Morton to director, corporate comms

Morton was previously associate director of corporate communications.

1 year later: Badger and Winters on #WomenNotObjects in the age of Trump

1 year later: Badger and Winters on #WomenNotObjects in the age of Trump

The Cannes Lions has adopted their recommendation that judges reject sexist ads. Are small victories enough under the 'Objectifier in Chief?'

SNL mocks political ads from Super Bowl LI with bruising Cheetos sketch

SNL mocks political ads from Super Bowl LI with bruising Cheetos sketch

See ad agency 'Murphy + Kennedy' pitch cringe-worthy ideas that may hit a little too close to home.

Breakfast Briefing, 2.13.2017: McCarthy as Spicer, round two

Breakfast Briefing, 2.13.2017: McCarthy as Spicer, round two

Melissa McCarthy returned to Saturday Night Live, which also took on Kellyanne Conway and Super Bowl advertisers.

Llorente & Cuenca 2016 revenue grows 12.5 per cent

Llorente & Cuenca 2016 revenue grows 12.5 per cent

Spanish-owned comms agency Llorente & Cuenca has reported a 12.5 per cent rise in revenue in 2016 to €33.8m (£28.7m, $36m), although growth was significantly higher when excluding the impact of currency fluctuations.

Su-Lin Nichols leaves JP Morgan Chase to launch Lafayette Strategies

Su-Lin Nichols leaves JP Morgan Chase to launch Lafayette Strategies

The Brunswick alum was head of strategic communications for corporate responsibility for JPMorgan Chase for about three years.

Bayer enlists an army of Smiths to stop heart-attack deaths

Bayer enlists an army of Smiths to stop heart-attack deaths

The company's latest campaign asks how many lives could be saved if everyone with the surname "Smith" carried aspirin.

Analysis

Message to brands: Care about an issue? Don't wait until the Super Bowl to show it

Message to brands: Care about an issue? Don't wait until the Super Bowl to show it

In today's hyper-political climate, even the best intentioned of campaigns can be criticized as opportunistic.

Engage or walk away? Brands' dilemma after a Trump Twitter attack

Engage or walk away? Brands' dilemma after a Trump Twitter attack

Experts are split on whether brands should push back against or placate the president if he mentions them on Twitter. Yet they agree all brands should be prepared for the scenario.

All on the line: Super Bowl LI could launch NFL into next chapter

All on the line: Super Bowl LI could launch NFL into next chapter

After a year of declining ratings, this Sunday's Super Bowl could be the NFL's chance to hook its next generation of fans.

Travel ban gives tech CEOs cover to resist Trump

Travel ban gives tech CEOs cover to resist Trump

In an ultra-politicized world, Silicon Valley has to choose between angering the world's most powerful man or a vindictive consumer market. Since last weekend, it's picked the former.

Message to retailers: Become tech brands

Message to retailers: Become tech brands

Physical retail outlets aren't going extinct, but they will have to adopt new technologies to make their stores a must-visit in a hyper-competitive environment, say experts.

Government social media blackouts worry public affairs pros

Government social media blackouts worry public affairs pros

The communications freeze could be attributed to a new administration getting settled. Or it could be a sign of more tensions ahead between the press and the White House.

Caught in the middle: Healthcare communicators anxiously wait out Obamacare debate

Caught in the middle: Healthcare communicators anxiously wait out Obamacare debate

Healthcare communicators are monitoring each word of the debate about the future of the Affordable Care Act.

Why the Detroit Auto Show isn't just for car companies anymore

Why the Detroit Auto Show isn't just for car companies anymore

Automakers are using the event to show off mobility technologies, and so are the suppliers and partners who are helping them along the way to self-driving cars.

Double duty: Can Sean Spicer pull off two prominent White House jobs at once?

Double duty: Can Sean Spicer pull off two prominent White House jobs at once?

Can Sean Spicer, incoming White House press secretary and communications director, handle both the podium and the playbook? Experts say it may not matter. Donald Trump is his own communicator-in-chief.

Watch out holding companies, the management consultancies are coming

Watch out holding companies, the management consultancies are coming

Don't look now, but management consultancies such as Accenture and technology giants like IBM are moving onto the turf of WPP, Omnicom, and Publicis. How long before they're major marketing services players in their own right?

Campaigns must demonstrate value or be drained from the swamp

Campaigns must demonstrate value or be drained from the swamp

Federal departments will have to show the worth of their communications campaigns to keep their funding and staff during the Trump presidency.

Wanted: Business development execs in demand as firms revamp role

Wanted: Business development execs in demand as firms revamp role

Business development officer is the new hot job in the PR agency world as firms reevaluate what they want from the position.

The new game plan: Brands strategize how to take on fake news

The new game plan: Brands strategize how to take on fake news

Communicators don't expect the fake news phenomenon to dissipate anytime soon, so they are considering ways to respond to false articles posted with malicious intent.

How PR can make the VR opportunity real

How PR can make the VR opportunity real

Virtual reality may be the flavor of the week, but it has several hurdles to clear before it's a more common part of marketing campaigns.

The pursuit of post-election talent is on - and not  just in DC

The pursuit of post-election talent is on - and not just in DC

The end of the Obama administration and Hillary Clinton's presidential campaign could be a plus for agencies, at least in terms of the abundance of communications talent on the market.