Kathy Calvin, president and CEO, United Nations Foundation details how the organization leverages its skills to support the work of the UN.
Christine Shreeve will serve as director of the Office of Communications for the FDA's Center for Drug Evaluation and Research.
No More and the NFL's newest PSA that will air during Sunday's big game aims to encourage people to take action and talk about domestic violence situations.
The citizens of Indiana will be deprived of their chance to access a state-run news service after it was scuppered by a good old-fashioned newspaper exclusive.
MSLGroup Boston's Dave Close and Allison+Partners' Tom Biro make their cases for whose hometown team will win Super Bowl XLIX on Sunday.
Next Fifteen's Dyson discusses acquisition plans; What franchisees want from McDonald's new CEO; Rand Paul's social media operation up and running.
SMS Audio, the headphone and consumer electronics accessories brand founded by rapper Curtis "50 Cent" Jackson, has appointed Diffusion on a retained basis following a three-way pitch.
Next Fifteen CEO Tim Dyson says the firm will not actively target PR companies for its acquisition programme - which will focus on the UK and US - but instead look at content marketing and ad agencies to strengthen its existing PR capabilities.
Mary Whenman, MD of corporate, financial & public affairs at Weber Shandwick, has been named the new president of Women in PR, the all-female networking group.
Patrick Ford will help the Lagrant Foundation and Burson-Marsteller coordinate a joint initiative aimed at helping young African-American males enter the PR industry.
Before joining Unilever in 2006, Christine Cea worked in Porter Novelli's London and New York offices from 1999 to 2005.
McDonald's European comms director Sam Fulton has left the company to take up a similar role at Unilever, PRWeek has learned.
The social network is looking to grow its footprint as a hub for users to talk about and consume content about sports.
Thompson will officially leave the role on March 1.
(Presumed) Clinton campaign searches for digital strategy leaders; Change at the top at McDonald's; Next Fifteen plans more deals.
The content marketing agency Specialist has merged into FleishmanHillard's FH ContentWorks, it was announced this morning.
Engineering giant Siemens has hired education comms agency Hopscotch Consulting to work on a project to engage young people with core subjects across UK schools.
Next Fifteen has announced plans for a share sale to raise about £4.3m (about $6.5 million) as it targets further acquisitions, specifically three investment and acquisition opportunities expected over the next six months.
The Senator's interview is likely only the beginning of a long election season full of candidates exploiting every corner of social media once reserved for Millennials.
After previewing a Super Bowl commercial about a puppy sold online, GoDaddy faced a wave of backlash and decided to pull the ad.
Bloomberg has expanded its media footprint with the launch of a flagship media site, Bloomberg Business, designed to broaden the financial giant's coverage of the business world.
News stories will be available on the channel for 24 hours, along with advertising.
US comms firm FitzGibbon Media has opened its first international office in London and hired Suzie Gilbert run it.
Keeping you up-to-date on who's under the media and marketing microscope in the lead up to Super Bowl XLIX in Arizona.
Every year, Super Bowl Sunday is one of the deadliest days for drunk driving accidents in the US.
Bill Burton was national press secretary on President Barack Obama's 2008 campaign for the White House, then deputy press secretary in the Obama administration.
Finn Partners, which has worked on the I Love New York campaign for the last four years, competed for and won the business once again. It has a budget of up to $600,000.
Officials defend snowstorm approach; Yahoo to spin off share of Alibaba; GoDaddy pulls Super Bowl ad; The fastest-growing Twitter following in the world will surprise you.
FTI Consulting is USG's new PR agency partner after a review.
Ogilvy Public Relations has teamed up with Scandinavian digital agency Nordic.Agency to boost its expertise in the region.
Kia Motors UK has appointed Kazoo to handle PR activity on a retained contract, after a six-way pitch including incumbent Publicasity, which held the account for the past seven years.
In Millward Brown's latest brand value ranking, market-driven brands dominate, rising 97 per cent since last year, while state-owned enterprises declined 9 per cent.
The brand debuted in the US in Los Angeles in November.
The PSA on behalf of No More uses actual 911 audio to make its point.
Social media platform steps up to YouTube and Facebook in video space, also launches private group messaging.
The firms, which both have offices in New York City and Seattle, want to boost digital capabilities.
Call it #Snowmageddon2015 or #Blizzardof2015, Monday night's snowstorm failed to live up to its billing. But a handful of brands still took advantage of the weather event with real-time marketing on Twitter.
Burson is helping HotelPlanner boost brand awareness and starting to advise it on social media.
Executives are more optimistic about hiring creative talent in the first half of this year.
Blizzard of 2015 turns out to be a dud; Facebook suffers late-night outage; Indiana plans state-run news service; Kraft sticks up for Patriots.
It's easy to criticize officials for overhyping the Blizzard of 2015, but it's better to have residents and travelers ready than unprepared, say crisis communicators.
The Super Bowl marketing landscape has changed. With more big brands on the bench, smaller companies and first-time advertisers are primed for memorable moments.
Talking about sexual assault comes with a new set of challenges when that conversation rises to university administration level.
How Sony responds to the cyberattack could be a blueprint for future companies, say IR experts.
The World Economic Forum at Davos means a congregation of bold-faced names from across nations and industries. It also indicates what communications trends will move to the forefront in the next 12 months.
There aren't many options left for agencies or holding companies looking to buy a PR firm in 2015.
Fatal incidents involving officers tore the Band-Aid off the often-tense relationship between the public and police in many American cities. Law-enforcement communicators explained three ways they are working to bridge the divide.
During last year's massive Ebola outbreak, public health institutes were ready with a comprehensive communications plan.
2014 has been a busy year for the PR industry. Here PRWeek looks back on some of the stories that hit the headlines...
The cyberattack against Sony Pictures Entertainment will go down as a landmark event in IT security and email etiquette. But will the studio's response be remembered as a step too far or not strong enough?
As recent events impacting three Asian airlines indicate, carriers may be best off treading carefully with social-media responses.
'Uber' is a prefix denoting an outstanding or supreme example of a particular kind of person or thing. Unfortunately, the company of the same name has been outstanding for all the wrong reasons.
Experts' three steps for communicators: focus on what you are bringing to market, set metrics, and deliver results.
Delhi has banned Uber after a female passenger reported she was raped by one of its contracted drivers, adding to the string of crises surrounding the San Francisco startup. We asked India-based PR experts to weigh in.
The energy company is talking with prospective agency partners to replace Edelman as it considers how to move forward after a strategy document leak brought widespread - and unwanted - media attention.