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Uber, MADD team up on anti-drunk driving PSA for July 4th weekend

Uber, MADD team up on anti-drunk driving PSA for July 4th weekend

Uber is also matching donations made to MADD through this Sunday.

Burson-Marsteller to help clients plant their flags in Cuba

Burson-Marsteller to help clients plant their flags in Cuba

Latin America president Ramiro Prudencio is leading the Miami-based service.

Brands set off social media fireworks for Fourth of July

Brands set off social media fireworks for Fourth of July

Marketers say, "Happy birthday, America."

Advice from Unilever and UNICEF at Cannes: 'Engage young people'

Advice from Unilever and UNICEF at Cannes: 'Engage young people'

Executives from the two global organizations sounded off about the importance of collaboration to find solutions.

Bonin Bough at Cannes: 'It's a creative Renaissance we're in the middle of'

Bonin Bough at Cannes: 'It's a creative Renaissance we're in the middle of'

Digital plus traditional marketing equals a golden era, according to the Mondelez SVP.

ICYMI: Cannes in the can

ICYMI: Cannes in the can

A full roundup of PRWeek's comprehensive coverage of this year's Cannes.

How Whole Foods finally took ownership of its NYC pricing problem

How Whole Foods finally took ownership of its NYC pricing problem

The chain's co-CEOs appeared in a video released Wednesday apologizing for the pricing mishaps and pledging to correct them.

The 11 stories PR pros need to know on Thursday morning, 7.2.2015

The 11 stories PR pros need to know on Thursday morning, 7.2.2015

Whole Foods apologizes for overcharging; Next Fifteen buys IncrediBull; WPP plans foothold in Cuba; Latest jobs report to be released this morning.

Sharp applies fresh coat of PR to Benjamin Moore

Sharp applies fresh coat of PR to Benjamin Moore

The paint brand's annual Color of the Year campaign kicks off in October.

Grayling promotes Jonathan Curtis to head of public affairs

Grayling promotes Jonathan Curtis to head of public affairs

Grayling has promoted Jonathan Curtis to head of public affairs following the management reshuffle after the departure of UK & Ireland CEO Alison Clarke.

Next Fifteen picks up IncrediBull to merge with Text100

Next Fifteen picks up IncrediBull to merge with Text100

IncrediBull will integrate into Text100 at the beginning of next year.

Female talent more likely to stay at firms with female CEOs: Weber Shandwick study

Female talent more likely to stay at firms with female CEOs: Weber Shandwick study

They are also more likely to want to become CEOs themselves, In Asia and globally, according to a survey of more than 1750 execs

Ruder Finn launches SONAR to prevent digital PR disasters in Asia

Ruder Finn launches SONAR to prevent digital PR disasters in Asia

Developed with digital marketing firm Daylight Partnership, the social media crisis simulation platform can be adapted to multiple Asian markets

Award-winning anti-homophobia in sport campaign seeks Asia PR help

Award-winning anti-homophobia in sport campaign seeks Asia PR help

Volunteer-led winner of PRWeek Asia Gold Award calls for agencies in the region to help spread its message

Alice Chan joins startup Xero as VP of global comms

Alice Chan joins startup Xero as VP of global comms

The cloud-based accounting software company is introducing itself in the US.

Cannes Health Lions judges Shaheed Peer and Mai Tran look back

Cannes Health Lions judges Shaheed Peer and Mai Tran look back

The Cannes Lions Pharma Jury members chatted about their likes and dislikes from the Cannes Lions 2015 entries.

Mildenhall at Cannes: 'Creativity is the primary currency at Airbnb'

Mildenhall at Cannes: 'Creativity is the primary currency at Airbnb'

It's one way that the company is trying to make consumers comfortable with the idea of staying in a stranger's home.

Harris Diamond on trends at Cannes

Harris Diamond on trends at Cannes

The McCann chief and former Weber Shandwick CEO sat down with PRWeek at the Cannes Lions International Festival of Creativity.

Cannes in quotes

Cannes in quotes

The best sound bites from last week's annual Festival of Creativity at Cannes in the South of France.

Toyota global comms leader Julie Hamp resigns after drug arrest

Toyota global comms leader Julie Hamp resigns after drug arrest

She is still in police custody.

Scotts Miracle-Gro CCO: Why we spoke out on marriage equality

Scotts Miracle-Gro CCO: Why we spoke out on marriage equality

Headquartered in a conservative corner of Ohio, Scotts Miracle-Gro knew it would receive some backlash for posting in support of marriage equality. Here's why it decided to do so anyway.

MSL secures Coca-Cola comms deal in India

MSL secures Coca-Cola comms deal in India

Agency replaces Perfect Relations after firms were invited to pitch best content ideas

Former Cognito execs join forces to launch Vested

Dan Simon and Binna Kim, both formerly of Cognito, are launching Vested, an integrated comms firm focused on the financial industry.

The 8 stories PR pros need to know on Wednesday morning, 7.1.2015

The 8 stories PR pros need to know on Wednesday morning, 7.1.2015

Power List 2015; Julie Hamp resigns from Toyota.

Gore: 'The wisdom of crowds is not just a buzz phrase'

Gore: 'The wisdom of crowds is not just a buzz phrase'

The former vice president sat down with WPP chief Martin Sorrell at Cannes.

Women in PR the next topic for Hong Kong PR Forum

Women in PR the next topic for Hong Kong PR Forum

The event will debate why, in a female-dominated industry, relatively few become senior execs

Weber Shandwick adds Rafi Khan to India leadership team

Weber Shandwick adds Rafi Khan to India leadership team

Khan joins from Cohn & Wolfe and has more than 20-years' industry experience

Colleagues mourn McNeely Pigott & Fox's Mike Pigott

Colleagues mourn McNeely Pigott & Fox's Mike Pigott

Pigott died on Monday after suffering cardiac arrest. He was 61.

Sadoun at Cannes: 'We have lost focus on what is creative excellence'

Sadoun at Cannes: 'We have lost focus on what is creative excellence'

The incoming leader of MSLGroup sat down with Campaign in the South of France.

Michael Mullen named global comms chief in new Kraft Heinz Company

Michael Mullen named global comms chief in new Kraft Heinz Company

Michael Mullen, SVP of corporate and government affairs at Heinz, is to take the same role at the new, enlarged business following its expected merger with Kraft that will create one of the world's largest food and drink companies.

The 10 stories PR pros need to know on Tuesday morning, 6.30.2015

The 10 stories PR pros need to know on Tuesday morning, 6.30.2015

McNeely Pigott & Fox cofounder dies after heart attack; Obama announces new overtime rules in Huffington Post op-ed; 2% of Facebook users adopt app supporting LGBT rights.

Ruder Finn snaps up China business of Japan's Kyodo Public Relations

Ruder Finn snaps up China business of Japan's Kyodo Public Relations

The firm, recently named the PRWeek Awards Asia Greater China PR Consultancy of the Year, has been aggressively expanding in the country

Mind the gap: Silo structures stifling the success of multichannel campaigns

Mind the gap: Silo structures stifling the success of multichannel campaigns

Three-quarters of teams in Asia not deemed fit for purpose, with the EMEA and the US faring little better, Lewis PR global study reveals

Publicis president Sadoun to lead MSLGroup; Fleurot named Publicis SVP

Publicis president Sadoun to lead MSLGroup; Fleurot named Publicis SVP

Publicis Worldwide's president Arthur Sadoun is taking on direct supervision of MSLGroup.

"Made for the world you live in:" Kwikset unlocks new brand identity

"Made for the world you live in:" Kwikset unlocks new brand identity

Agency partner Imre is working on the account out of the Los Angeles office and "set out to discover what homeowners and trade professionals really wanted in a lock brand," said Christine Zippert, GM of IMRE's Los Angeles office.

Je suis disruption: delegates leave Cannes with Uber top of mind

Je suis disruption: delegates leave Cannes with Uber top of mind

A blockade of Nice Airport by angry French taxi drivers ended a multifaceted and multi-layered week in Cannes in bizarre fashion for the global marketing community in attendance.

White: What it takes to win a Cannes Health Lion

White: What it takes to win a Cannes Health Lion

Judges said they looked to reward creativity - smart insights that defied conventions. One speaker advised, "When you're thinking about dentures and the older woman sitting by her bedside enters your imagination, please ask her to leave."

Foreign market pros come together to launch Caracal Strategies

Foreign market pros come together to launch Caracal Strategies

"A vast majority of [foreign companies operating in China] are facing issues that are challenging them from a variety of pressure points," said Caracal Strategies' Jeremy Haft.

Six stories PR pros need to know on Monday, June 29th

Six stories PR pros need to know on Monday, June 29th

Tunisia's government responds to terror attack; Greek banks to close; SpaceX rocket explodes

FleishmanHillard muscles in on the action with Muscle Milk protein-shake win

FleishmanHillard muscles in on the action with Muscle Milk protein-shake win

Muscle Milk Protein has appointed FleishmanHillard for its UK consumer PR following a competitive pitch against an undisclosed number of agencies.

Analysis

Not Lovin' It: McDonald's consumers want transparency as key ingredient

Not Lovin' It: McDonald's consumers want transparency as key ingredient

In May, McDonald's CEO Steve Easterbrook announced a turnaround plan to focus on the chain's "future as a modern, progressive burger company" by building brand excitement and cutting costs

A PR win for Apple, but a much bigger victory for Taylor Swift

A PR win for Apple, but a much bigger victory for Taylor Swift

The pop star cemented her reputation as a mega-star who can use her influence to change minds, not just sell records, by taking on Apple.

Why Twitter is no longer trending for brands

Why Twitter is no longer trending for brands

Twitter changed everything. But amid trouble growing its revenue base, the platform just isn't as important for PR pros as it used to be.

Brands put video at the center of Women's World Cup game plans

Brands put video at the center of Women's World Cup game plans

In real time and behind the scenes, brands are keeping up with the more-popular-than-ever US women's national soccer team during the World Cup.

Pride campaigns go global this June as High Court decision looms

Pride campaigns go global this June as High Court decision looms

Campaigns targeting LGBT consumers are going bigger, more mainstream, and more international this June as the nation awaits a Supreme Court decision that could legalize marriage equality nationwide.

How do you undermine the Islamic State brand?

How do you undermine the Islamic State brand?

More than 700 Britons are believed to have travelled to Syria and Iraq to join Islamic State, as the group employs ever more sophisticated methods to radicalise young people online. The Government is concerned that existing programmes to combat radicalisation are failing to provide a coherent alternative message to counter the extremists, and are allowing them the space to present themselves as successful.

Keep the pressure on FIFA, marketing experts tell sponsor brands

Keep the pressure on FIFA, marketing experts tell sponsor brands

The public is looking at how FIFA's global sponsors will behave in the wake of grave corruption charges against the group's officials.

Emoji-mania: Not just for kids as brands embrace text tool

Emoji-mania: Not just for kids as brands embrace text tool

Brands and celebrities are getting passionate about the emojis, or lack thereof, currently available.

How Walgreens and M&M's are pitching in to bring Red Nose Day stateside

How Walgreens and M&M's are pitching in to bring Red Nose Day stateside

Building a national charitable event from scratch isn't easy. Yet that's what UK-based organization Comic Relief has in mind with Red Nose Day, which is supported by NBC, Walgreens, and M&M's.

Colossal Takata recall puts automakers, dealers, government agencies in uncharted waters

Colossal Takata recall puts automakers, dealers, government agencies in uncharted waters

Automakers say they are letting the federal government make the first move, but analysts contend car brands and dealerships should be doing more to inform consumers about the record recall.

Social media, not a quick wit, to rule post-Letterman late-night world

Social media, not a quick wit, to rule post-Letterman late-night world

The rules have changed for late-night TV. Segments must have a lifespan that goes well beyond the 11:35pm time slot. The pressure's on PR pros to respond.

Why SeaWorld has to go beyond comms in its fight for survival

Why SeaWorld has to go beyond comms in its fight for survival

After a slow response to Blackfish, SeaWorld is in the fight of its life. It'll need to aggressively argue its side against animal-rights groups to win back customers, say PR pros.

How to save face when a mega merger falls through

How to save face when a mega merger falls through

Comcast and Time Warner need to quickly change the narrative by communicating their individual growth plans to reassure investors, employees, and consumers

Is Antonio Lucio the right person to define HP's brand? Comms experts weigh in

Is Antonio Lucio the right person to define HP's brand? Comms experts weigh in

As HP prepares to split into two separate entities, PR pros back Lucio to create a global positioning and narrative for the newly formed HP Inc.

How to dodge a confetti attack, and other tips for hosting a safe press conference

How to dodge a confetti attack, and other tips for hosting a safe press conference

Barack Obama. Hillary Clinton. George W. Bush. And now Mario Draghi. They've all had press conferences or public events interrupted. Here's how to stop that from taking place, and what to do if it happens.

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