Publicis Worldwide's president Arthur Sadoun is taking on direct supervision of MSLGroup.
Agency partner Imre is working on the account out of the Los Angeles office and "set out to discover what homeowners and trade professionals really wanted in a lock brand," said Christine Zippert, GM of IMRE's Los Angeles office.
A blockade of Nice Airport by angry French taxi drivers ended a multifaceted and multi-layered week in Cannes in bizarre fashion for the global marketing community in attendance.
Judges said they looked to reward creativity - smart insights that defied conventions. One speaker advised, "When you're thinking about dentures and the older woman sitting by her bedside enters your imagination, please ask her to leave."
"A vast majority of [foreign companies operating in China] are facing issues that are challenging them from a variety of pressure points," said Caracal Strategies' Jeremy Haft.
Tunisia's government responds to terror attack; Greek banks to close; SpaceX rocket explodes
After the Supreme Court ruled that same-sex marriage is officially legal in the US, brands showcased their pride on social media.
"It sends a message of fairness and sends a message, not just for this generation, but for generations to come [that] LGBT families are to be treated with dignity and respect," said Stephen Macias, MWW SVP and LGBT practice lead.
NEW YORK: Business Wire and News Quantified have co-launched an IR tool that gauges the influence of a press release on a company's stock market performance.
PRWeek and BlueFocus convened a high-level discussion with clients, media, tech firms, and agency execs to debate business opportunities for global brands in China and Chinese businesses looking to expand into the West.
Top takeaways from this week's Cannes Lions; Target CMO to step down; Confederate monuments vandalized in six states
This year's meeting of the great and good from the creative, business, and media communities in the South of France featured the debut of the Glass Lions, but the winners' stage was still dominated by men.
As principal, Solomon will provide strategic counseling on policy and regulation, financial and crisis communication, transactions, and public affairs.
Malcolm Tucker from The Thick of It has narrowly trumped The West Wing's CJ Cregg as the favourite fictional PR character among entrants to PRWeek's Global Power Book.
NEW YORK: GE Healthcare's CCO Jeff DeMarrais is joining CA Technologies as SVP and CCO next month.
"Since we all left the [Obama] administration, we've looked for opportunities to work together with old friends and colleagues, particularly when they have particular skill sets," said Ben LaBolt, founding partner at The Incite Agency.
Lynne Anne Davis, president Asia Pacific at Fleishman Hillard and chair of this year's judging panel at Cannes, speaks to Steve Barrett about why PR is having a good year at Cannes.
Leo Burnett Canada CEO and chief creative officer Judy John explains the process behind Procter & Gamble's Always #LikeAGirl campaign, this year's Cannes Lions PR Grand Prix winner.
After an inspiring, thought-provoking, and sometimes exhausting week at Cannes, PRWeek editor-in-chief Steve Barrett consults the PR Lions judging jury to identify the most telling insights for communications pros.
Many prominent politicians waited for political cover before taking a stand on the Confederate flag. They got it from Walmart, Sears, and Amazon.
Was this the year that PR agencies figured out the secret sauce for entering and winning Cannes Lions awards? Take our poll below.
PBS puts the brakes on new seasons of 'Finding Your Roots;' What to look for from the Supreme Court; Google executive dies at Cannes; Takata CEO apologizes.
Based in Seattle, 468 Communications specializes in communications services and location-based marketing
Porta Communications has reported strong trading in the first half of 2015 in preliminary results announced this morning.
Aldi has appointed Citypress to its UK corporate PR account, replacing Weber Shandwick, following a competitive pitch.
PRWeek asked entrants to our Global Power Book in what respect their job has changed the most in the past five years. Here are some of our favourite responses.
Firm will provide media and stakeholder engagement activities for Savannah College of Art & Design
She replaces Terri-Helen Gaynor who resigned from the company for personal and family reasons.
The company, which has struggled financially amid fierce competition from free apps, parted ways with Ketchum earlier this year.
The best of Tuesday in Cannes, from the view of PRWeek US Editor-in-Chief Steve Barrett and Marketing Editor Rachel Barnes.
Havas has acquired London-based Just:: Health Communications for an undisclosed sum among four acqusitions announced today.
The Interpublic Group firm will serve as AOR for the home-appliance company through December.
The former PR adviser to Steve Jobs looks back at her work on behalf of Apple's mercurial leader and forward on how to break the glass ceiling prevalent in Silicon Valley.
Fishburn chairman Simon Matthews is to step down after more than 20 years at the agency.
Incite Agency, Fenway Strategies team up; The latest from Cannes; Instagram to plug into live events.
Former Airfoil EVP David Bailey has joined Hotwire to head up its San Francisco office.
Apple is the most admired business or brand among entrants to PRWeek's Global Power Book, with tech companies having a strong showing in the list.
Material Tokyo, Ogilvy Public Relations Beijing and Fuel Communications Sydney named as Gold Lion winners
Ruder Finn's digital arm won a competitive pitch against local and international agencies
MSLGroup has won the Grand Prix at this year's Cannes PR Lions for its Always #LikeAGirl campaign, in what has been called a "breakthrough year" for PR.
The pop star cemented her reputation as a mega-star who can use her influence to change minds, not just sell records, by taking on Apple.
Twitter changed everything. But amid trouble growing its revenue base, the platform just isn't as important for PR pros as it used to be.
In real time and behind the scenes, brands are keeping up with the more-popular-than-ever US women's national soccer team during the World Cup.
Campaigns targeting LGBT consumers are going bigger, more mainstream, and more international this June as the nation awaits a Supreme Court decision that could legalize marriage equality nationwide.
More than 700 Britons are believed to have travelled to Syria and Iraq to join Islamic State, as the group employs ever more sophisticated methods to radicalise young people online. The Government is concerned that existing programmes to combat radicalisation are failing to provide a coherent alternative message to counter the extremists, and are allowing them the space to present themselves as successful.
The public is looking at how FIFA's global sponsors will behave in the wake of grave corruption charges against the group's officials.
Brands and celebrities are getting passionate about the emojis, or lack thereof, currently available.
Building a national charitable event from scratch isn't easy. Yet that's what UK-based organization Comic Relief has in mind with Red Nose Day, which is supported by NBC, Walgreens, and M&M's.
Automakers say they are letting the federal government make the first move, but analysts contend car brands and dealerships should be doing more to inform consumers about the record recall.
The rules have changed for late-night TV. Segments must have a lifespan that goes well beyond the 11:35pm time slot. The pressure's on PR pros to respond.
After a slow response to Blackfish, SeaWorld is in the fight of its life. It'll need to aggressively argue its side against animal-rights groups to win back customers, say PR pros.
Comcast and Time Warner need to quickly change the narrative by communicating their individual growth plans to reassure investors, employees, and consumers
As HP prepares to split into two separate entities, PR pros back Lucio to create a global positioning and narrative for the newly formed HP Inc.
Barack Obama. Hillary Clinton. George W. Bush. And now Mario Draghi. They've all had press conferences or public events interrupted. Here's how to stop that from taking place, and what to do if it happens.
Will 2016 be the Periscope election? The Meerkat election? Or the even bigger data election? It's not that simple, but new platforms will help campaigns perform faster and more consistently across media than ever before.