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Sanders harnesses power of Obama campaign alum to lead digital

Sanders harnesses power of Obama campaign alum to lead digital

Revolution Messaging will lead all digital and social media for the campaign.

Pizza Hut serves up consumer-facing blog to tell brand stories

Pizza Hut serves up consumer-facing blog to tell brand stories

The blog gives fans a behind-the-scenes look into the brand.

When it comes to financial news, traditional media is still king

When it comes to financial news, traditional media is still king

Digital outlets lack the clout of traditional media when it comes to covering the intricate world of finance, according to a study from Gorkana.

Your call: What was Twitter thinking putting marketing under its CFO?

Your call: What was Twitter thinking putting marketing under its CFO?

Masterstroke or major mistake?

Facebook, IBM join forces to help marketers get more personal

Facebook, IBM join forces to help marketers get more personal

The technology blue chips have partnered to boost the personalization of ads on the social network using data from both companies.

Attention, confident PR execs: Your staffers think you are underperforming

Attention, confident PR execs: Your staffers think you are underperforming

The gap between PR leaders' perceptions of their performance and their employees' views is "Grand Canyon-sized," a study finds.

Havas Q1 organic growth accelerates to 7.1 per cent

Havas Q1 organic growth accelerates to 7.1 per cent

Havas saw organic revenue growth accelerate sharply to 7.1 per cent in the first quarter of 2015, with a strong performance in North America mitigated by comparatively sluggish growth in France.

Five things PR pros need to know on Wednesday morning, 5.6.2015

Five things PR pros need to know on Wednesday morning, 5.6.2015

Investigators: Germanwings co-pilot practiced crashing plane; IBM, Facebook team up on targeted marketing; Comcast bets on technician timeliness.

Zicam scoops up Kwittken for over-the-counter product PR

Zicam scoops up Kwittken for over-the-counter product PR

Kwittken won the account after a competitive review.

Chipotle snags Taylor's Jackson Jeyanayagam as digital marketing director

Chipotle snags Taylor's Jackson Jeyanayagam as digital marketing director

It is a newly created role at the restaurant chain, which last week said it will stop using foods made with GMOs.

Hirsch boomerangs to Edelman Digital as global EVP

Hirsch boomerangs to Edelman Digital as global EVP

Adam Hirsch left the firm last December to join Chideo, an interactive charity broadcast network.

Alpaytac boosts DC footprint with Davenport hire

Alpaytac boosts DC footprint with Davenport hire

He'll serve as GM and director of public affairs.

Oracle brings on Burson-led WPP team for global account

Oracle brings on Burson-led WPP team for global account

The contract on the account begins June 1.

Six things PR pros need to know on Tuesday morning, 5.5.2015

Six things PR pros need to know on Tuesday morning, 5.5.2015

Cause of death of SurveyMonkey CEO, women's equality advocate, revealed; How Hillary Clinton will differentiate herself from rivals; Huckabee to kick off campaign; Obama on Letterman.

Social media PR goes into overdrive to capitalise on birth of royal baby

Social media PR goes into overdrive to capitalise on birth of royal baby

Brands aimed to generate positive publicity this weekend by shoehorning in references to the royal baby on social media, after the birth of Princess Charlotte was announced.

Ogilvy PR taps Waters to lead West Coast Latino offering

Ogilvy PR taps Waters to lead West Coast Latino offering

Waters took on the role two weeks ago.

Ten brands using the force on Star Wars Day

Ten brands using the force on Star Wars Day

Getting geeky, brands are.

Newlink America founder Ortega returns to Burson to lead Miami

Newlink America founder Ortega returns to Burson to lead Miami

Jorge Ortega previously spent 19 years at Burson-Marsteller.

After acquisitions, Cision releases products with Vocus, Viralheat services

After acquisitions, Cision releases products with Vocus, Viralheat services

The product launches are the first in a series of new releases following Cision's acquisition spree.

Five things PR pros need to know on Monday morning, 5.4.2015

Five things PR pros need to know on Monday morning, 5.4.2015

GOP race heats up; McDonald's tries to revive business; The holiday you didn't know about

Ervin Hill strives to help pro athletes build brand away from sports

Ervin Hill strives to help pro athletes build brand away from sports

As the spotlight falls on the NFL draft in Chicago, comms firm Ervin Hill wants to help players plan for success beyond game day.

Hitt to succeed Tovar as Walmart's VP of communications

Hitt to succeed Tovar as Walmart's VP of communications

Hitt joins the retail giant from Hill+Knowlton Strategies.

Why Chipotle must do more to communicate its non-GMO move

Why Chipotle must do more to communicate its non-GMO move

Chipotle has faced a slew of criticism this week for its decision to remove GMO food ingredients.

Your call: With Sanders in the race, which 2016 candidate won in the media this week?

Your call: With Sanders in the race, which 2016 candidate won in the media this week?

Hillary Clinton has competition for the Democratic nomination. Did Bernie Sanders make a splash?

UN Foundation to educate PR pros, media on future global goals

UN Foundation to educate PR pros, media on future global goals

The UN Foundation will provide training for media, communicators, and other professionals across 33 countries.

Five things PR pros need to know on Friday morning, 5.1.2015

Five things PR pros need to know on Friday morning, 5.1.2015

GM invests $5.4 billion in US factories; Facebook garners $10 million in donations for Nepal; LinkedIn projects drop in Q2 revenue

CMOs struggle to grasp marketing tech tools

CMOs struggle to grasp marketing tech tools

Oracle report shows CMOs have trouble evaluating and deciding on new marketing technologies.

Aspectus names Jibe's Jed Hamilton as North America MD

London-based PR agency Aspectus has appointed Jed Hamilton, former head of corporate comms at New York tech firm Jibe, as its North America MD.

Journalism 'losing control' in 'Wild West' era, says ex-BBC editor Simon Waldman

Journalism is in danger of "losing control" in the Wild West-style era of the "citizen publisher", according to the BBC News Channel's recently departed morning editor Simon Waldman.

How brands are going for a touchdown with #DraftDay

How brands are going for a touchdown with #DraftDay

Check out how brands are getting in on the football fun leading up to the NFL draft.

Spong nabs Schwan's consumer, home delivery units

Spong nabs Schwan's consumer, home delivery units

The company previously worked with M Booth.

3D printer MakerBot's PR leader not spared as it cuts 20% of workforce

3D printer MakerBot's PR leader not spared as it cuts 20% of workforce

MakerBot cut about 100 staffers, including PR director Jenifer Howard, as it integrates with parent company Stratasys.

FTI Consulting Q1 strategic comms revenue grows 4.4 per cent

FTI Consulting Q1 strategic comms revenue grows 4.4 per cent

FTI Consulting has reported a 4.4 per cent rise in revenue on a constant currency basis in its strategic communications arm in the first quarter of 2015.

Legacy brings on Kozberg as chief communications officer

Legacy brings on Kozberg as chief communications officer

The nonprofit, which directs and funds the anti-smoking Truth campaign, also hired Michael Cohen as its first VP of corporate partnerships.

Six things PR pros need to know on Thursday morning, 4.30.2015

Six things PR pros need to know on Thursday morning, 4.30.2015

Bernie Sanders is running for president; Tesla set to reveal two batteries; NFL Draft gets underway.

The Relations Group to provide broadcast comms for Nepal Earthquake Appeal

The Relations Group to provide broadcast comms for Nepal Earthquake Appeal

Broadcast and digital PR firm The Relations Group has been appointed to provide UK-focused comms support for the Nepal Earthquake Appeal.

Imre brings on Bentz to lead revamped consumer practice

Imre brings on Bentz to lead revamped consumer practice

The hire and new division come soon after PowerBar appointed Imre as AOR.

NASDAQ reputation under microscope again after Twitter earnings mishap

NASDAQ reputation under microscope again after Twitter earnings mishap

NASDAQ prematurely released Twitter's earnings on Monday afternoon.

DraftKings in midst of review for new PR agency

DraftKings in midst of review for new PR agency

The fantasy sports company is preparing to appoint a new PR agency after former NASCAR marcomms exec Sabrina Macias joined earlier this month.

GE spinoff Synchrony brings on Prosek to communicate new brand identity

GE spinoff Synchrony brings on Prosek to communicate new brand identity

General Electric spinoff Synchrony Financial has hired Prosek Partners to help promote its new brand identity.

Analysis

How to save face when a mega merger falls through

How to save face when a mega merger falls through

Comcast and Time Warner need to quickly change the narrative by communicating their individual growth plans to reassure investors, employees, and consumers

Is Antonio Lucio the right person to define HP's brand? Comms experts weigh in

Is Antonio Lucio the right person to define HP's brand? Comms experts weigh in

As HP prepares to split into two separate entities, PR pros back Lucio to create a global positioning and narrative for the newly formed HP Inc.

How to dodge a confetti attack, and other tips for hosting a safe press conference

How to dodge a confetti attack, and other tips for hosting a safe press conference

Barack Obama. Hillary Clinton. George W. Bush. And now Mario Draghi. They've all had press conferences or public events interrupted. Here's how to stop that from taking place, and what to do if it happens.

The campaign tech to watch as the 2016 race gets underway

The campaign tech to watch as the 2016 race gets underway

Will 2016 be the Periscope election? The Meerkat election? Or the even bigger data election? It's not that simple, but new platforms will help campaigns perform faster and more consistently across media than ever before.

How the CCO role is changing - it's complicated

How the CCO role is changing - it's complicated

The CCO role is changing, but how, why, and in what direction is more complicated than it seems.

Why it's smart for big business to take a stand on 'religious freedom' laws

Why it's smart for big business to take a stand on 'religious freedom' laws

Companies in Indiana and Arkansas say opposing "religious freedom" laws in their states wasn't just the right thing to do; it was also the right thing for their businesses.

As gun-violence activists speak out, is America still listening?

As gun-violence activists speak out, is America still listening?

Gun violence has become a routine headline in the 24/7 news cycle.

How a strong dollar is weakening the hand of global PR agencies

How a strong dollar is weakening the hand of global PR agencies

Wild currency fluctuations are casting a shadow over otherwise improving economic conditions.

How the PR industry is tackling its diversity deficit

How the PR industry is tackling its diversity deficit

Has progress been made? Yes, say experts. But there's a long way to go.

Transgender branding goes mainstream with Clean & Clear campaign

Transgender branding goes mainstream with Clean & Clear campaign

Jennings' Clean & Clear sponsorship is the latest in a gradual move by brands to include transgender people in mainstream advertising.

Despite the price tag, it's time for marketers to embrace Apple Watch

Despite the price tag, it's time for marketers to embrace Apple Watch

Should brands follow Apple into the wearable space now that the wraps are off Apple Watch? In a word, yes, say marcomms executives.

At SXSW, 'all you see are brands' - why that's the problem

At SXSW, 'all you see are brands' - why that's the problem

"It's become amateur hour," says one longtime attendee skipping the event for the first time in years. Yet many marketers contend the festival still has much value.

PR firms at a make-or-break moment on content creation

PR firms at a make-or-break moment on content creation

The pressure is on for agencies, large and small, to get content creation right - and right now.

How five brands are going for gold on Oscar night

How five brands are going for gold on Oscar night

The brands are balancing multiple digital and social media initiatives throughout the event to keep viewers engaged.

Why a traditional, fact-based approach on vaccine comms isn't working

Why a traditional, fact-based approach on vaccine comms isn't working

While a straight-to-the-point, fact-based approach is often effective in healthcare PR, it's not the best option for trying to convince skeptical parents that they should vaccinate their children.

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