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Ketchum makes VR specialty group a reality

Ketchum makes VR specialty group a reality

The firm said this week in Cannes that it is launching a specialty group to help clients focus on the emerging technology of virtual reality.

Watch: Mindshare's Norm Johnston on why programmatic is like Viagra

Watch: Mindshare's Norm Johnston on why programmatic is like Viagra

Mindshare's Norm Johnston dishes on the next wave of digital disruption, programmatic, and Chinese social media.

Watch: Ukonwa Ojo on preserving the legacy of a 178-year-old brand

Watch: Ukonwa Ojo on preserving the legacy of a 178-year-old brand

Ukonwa Ojo, senior global director at Knorr Masterbrand at Unilever, said Cannes is a great place to "invest in yourself."

Watch: BlueFocus CEO Oscar Zhao: We want to be a 'new type' of holding company

Watch: BlueFocus CEO Oscar Zhao: We want to be a 'new type' of holding company

Check out the video below to hear what Zhao had to say about BlueFocus' objectives and how the firm is using platforms such as Facebook to expand Chinese clients' businesses in the global market.

Edelman wins Bronze Entertainment Lion

Edelman wins Bronze Entertainment Lion

Edelman Los Angeles scored a Bronze Lion for its work for client Activision.

PR must follow the lead of the six holding company chiefs

PR must follow the lead of the six holding company chiefs

A long seven days at Cannes is drawing to a close with a bold bid to get the whole marketing industry together for the common good - PR should do the same if it wants to win more Lions.

How and why the 'big six' got behind the UN goals with Common Ground alliance

How and why the 'big six' got behind the UN goals with Common Ground alliance

WPP CEO and founder Sir Martin Sorrell and the United Nations comms leader tell PRWeek how and why the world's six biggest marcoms holding groups got together to launch a scheme in support of the UN's Sustainable Development Goals.

Cannes Lions should reconsider how PR firms are credited, says Sorrell

Cannes Lions should reconsider how PR firms are credited, says Sorrell

WPP founder and CEO Sir Martin Sorrell has told PRWeek that the organisers of the Cannes Lions ought to consider whether PR firms are not being properly credited for their contribution to prizewinning campaigns.

Breakfast Briefing: The stories PR pros need to know on Friday morning, 6.24.2016

Breakfast Briefing: The stories PR pros need to know on Friday morning, 6.24.2016

What Brexit means for PR pros in the U.K. and the E.U.; Holding company chiefs agree to support U.N. initiative; Clinton rolls out first Spanish-language TV ad; Volkswagen close to massive reimbursement deal for diesel-car owners.

Seismic shock for UK PR as country votes out but practitioners highlight opportunities to help clients adapt

Seismic shock for UK PR as country votes out but practitioners highlight opportunities to help clients adapt

As the UK awoke to the news that Britain had voted to leave the EU by a margin of 52 per cent to 48 per cent and that Prime Minister David Cameron will leave office in the autumn, UK PR firms told PRWeek what they think the implications are for their businesses and their clients.

Brexit: EU PRs see uncertainty, a public affairs boost and an opportunity for Dublin

Brexit: EU PRs see uncertainty, a public affairs boost and an opportunity for Dublin

The UK's imminent departure from the European Union leaves an uncertain future for PR firms based in EU states - but there may also be a short-term boost for public affairs specialists, and an opportunity for Dublin to host non-European firms looking for an entry into the market.

UN chief Ban Ki-moon unites holding firms behind Sustainable Development Goals

UN chief Ban Ki-moon unites holding firms behind Sustainable Development Goals

United Nations secretary-general Ban Ki-moon will bring together the world's biggest marcoms groups in support of the UN's Sustainable Development Goals (SDGs).

H+K launches Sherlock+ influencer tool to move beyond 'usual suspects'

H+K launches Sherlock+ influencer tool to move beyond 'usual suspects'

Hill+Knowlton Strategies has launched an influencer mapping dashboard, built in partnership with social media analytics firm Brandwatch, which it says will help clients realise there is more to influencer marketing than turning to the same "usual suspects" every time.

Unilever launches #unstereotype scheme to banish gender stereotyping in marketing

Unilever launches #unstereotype scheme to banish gender stereotyping in marketing

Unilever has announced a plan to move away from stereotypical portrayals of gender, and to encourage the advertising industry to do the same.

After months of behind-the-scenes messaging, U.S. companies prepared for 'Brexit'

After months of behind-the-scenes messaging, U.S. companies prepared for 'Brexit'

Corporations based in the U.S. have communicated under-the-radar about the ramifications of the U.K. leaving the European Union.

Zeno Group partners with marketing analytics company Origami Logic

Zeno Group partners with marketing analytics company Origami Logic

The global partnership allows brands working with Zeno Group to tap into data gathered and analyzed by Origami Logic's Marketing Signal Measurement Platform.

Nissan reorganizes global comms function

Nissan reorganizes global comms function

The automaker said Thursday morning that it was making the changes to support the company's growth and performance around the world.

FleishmanHillard scoops up Quaker Oats PR AOR account

FleishmanHillard scoops up Quaker Oats PR AOR account

Zeno Group is the incumbent on the business.

Mets PR operation goes to the dogs

Mets PR operation goes to the dogs

Mets manager's petulant outburst against PR head was uncalled for, but latter also committed errors

Breakfast Briefing: The stories PR pros need to know on Thursday morning, 6.23.2016

Breakfast Briefing: The stories PR pros need to know on Thursday morning, 6.23.2016

Coop marketing manager defends PR Grand Prix-winning entry; Democrats use Periscope, Facebook Live to broadcast House sit-in; Snapchat's Cannes compound; Britain votes; Mets manager dresses down longtime PR manager.

PR Lions winner defends campaign from accusations of bad science

PR Lions winner defends campaign from accusations of bad science

The marketing chief of the grocery retailer whose campaign won the PR Lions Grand Prix has defended the scientific validity of The Organic Effect, following criticism both before and after the win.

Edelman and Ketchum receive film and music nominations in Cannes Lions

Both Edelman and Ketchum were nominated twice at the Cannes Lions, in the penultimate set of shortlists to be announced.

EBay appoints Porter Novelli for EMEA b2b and corporate comms brief

EBay appoints Porter Novelli for EMEA b2b and corporate comms brief

Porter Novelli has won a four-way competitive pitch on an EMEA-wide b2b and corporate external comms brief for eBay.

Sprint CEO Claure takes Verizon down a peg following Twitter burn

Sprint CEO Claure takes Verizon down a peg following Twitter burn

Sprint grabs Verizon's former pitchman prompting Verizon to tweet tales of stolen customers and better service.

Prime, Hill+Knowlton Strategies, Ogilvy PR win Lions in non-PR categories at Cannes

Prime, Hill+Knowlton Strategies, Ogilvy PR win Lions in non-PR categories at Cannes

The Cannes Lions International Festival of Creativity handed out Lions in the Cyber, Mobile, and Media categories on Wednesday night, among others.

Invest NI seeks U.S. PR firms to promote Northern Ireland to businesses

Invest NI seeks U.S. PR firms to promote Northern Ireland to businesses

The economic development organization is looking for as many as two agencies to promote Northern Ireland as a great place to do business.

Square veteran Lin-Hua Wu joins Dropbox in new comms VP role

Square veteran Lin-Hua Wu joins Dropbox in new comms VP role

She is responsible for the company's worldwide communications strategy and overseeing a team of 20 in the newly created role.

Does it matter who comes up with the big idea? No, says Cannes panel

What matters most isn't whether a creative shop, marketing firm, or PR agency developed a concept? It's whether the idea is good.

Mondelez plans chocolate chatbots for Facebook Messenger

Mondelez plans chocolate chatbots for Facebook Messenger

Confectionary giant Mondelez will use Facebook Messenger bots to talk directly to consumers, becoming one of the biggest brands to put money behind the nascent technology.

VaynerMedia CEO 'stunned and angry' about 'attractive women only' Cannes party invitation

VaynerMedia CEO 'stunned and angry' about 'attractive women only' Cannes party invitation

VaynerMedia CEO Gary Vaynerchuk has said he is "stunned and angry" about an invitation to an event at Cannes co-hosted by the agency, that said only "attractive" women and models could attend, blaming it on a third party.

Ruder Finn hires Sally Barton to lead U.S. healthcare, creates new role for Susan Goldstein

Ruder Finn hires Sally Barton to lead U.S. healthcare, creates new role for Susan Goldstein

The agency has hired Sally Barton as head of the U.S. healthcare practice and Susan Goldstein will take on a dual role as chair global healthcare practice and president of growth initiatives.

Brands' lack of purpose endangers consumer relationships, says Edelman

Brands' lack of purpose endangers consumer relationships, says Edelman

REI's Opt Outside, Dove's Real Beauty, and CVS' #OneGoodReason all scored with consumers seeking purpose, the firm said.

Breakfast Briefing: The stories PR pros need to know on Wednesday, 6.22.2016

Breakfast Briefing: The stories PR pros need to know on Wednesday, 6.22.2016

Comms firms left out in the cold at PR Lions; More Olympic worries after Rory McIlroy drops out; Volkswagen to face testy investors at shareholder meeting; Facebook opens its wallet to celebs, media outlets to boost Facebook Live; Trump campaign unleashes rapid-response capabilities.

Facebook unveils four new ways for advertisers and marketers to reach its mobile users

Facebook unveils four new ways for advertisers and marketers to reach its mobile users

The new and updated tools were introduced at the 2016 Cannes Lions Festival of Creativity.

Juror: PR Lions entries missed mark on cultural relevance, results

Juror: PR Lions entries missed mark on cultural relevance, results

Many of the entries in this year's PR Lions focused on topical or important issues, but few showed how their work related to the bottom line or provided standout results.

PR agencies win just five PR Lions as Swedish creative shop Forsman & Bodenfors bags Grand Prix

PR agencies win just five PR Lions as Swedish creative shop Forsman & Bodenfors bags Grand Prix

An organic food campaign by Swedish creative agency Forsman & Bodenfors for retailer Coop has won the Grand Prix at the Cannes PR Lions - as PR agencies took home just five of the 84 Lions awarded.

Geico, Denny's, and others respond after GMA calls Kermit the Frog 'Tea Lizard'

Geico, Denny's, and others respond after GMA calls Kermit the Frog 'Tea Lizard'

It's even less easy being green when a popular morning show downgrades you from a world-famous frog to a "tea lizard."

Electrolux North America puts marketing under review

Electrolux North America puts marketing under review

The second-largest appliance-maker in the world is reviewing its marketing accounts, including PR, digital, and brand advertising.

Zika campaign highlights millennial interest in work with a purpose

Zika campaign highlights millennial interest in work with a purpose

The effort was not only a success by the client's standards, but also in terms of engaging Havas' millennial workforce.

The best clients let their agencies make the magic happen

Influential brands take the reins off their agencies to let them quickly make content that keeps customers engaged, members of a panel of top marketers said Tuesday morning in Cannes.

Analysis

Why Germany is a PR bright spot in Europe amid Brexit turmoil

Why Germany is a PR bright spot in Europe amid Brexit turmoil

Germany has been an economic standout in the European Union. What's more, CEOs there recognize the value of communications.

Gun-control groups focus on changing the conversation at the state level and with new allies

Gun-control groups focus on changing the conversation at the state level and with new allies

Faced with well-funded opponents and an unfriendly Congress, gun-control groups are bringing new advocates into the fold as they find more success in state capitals than at the national level.

Handicapping this year's winners at Cannes

Handicapping this year's winners at Cannes

Experts put campaigns by Procter & Gamble, Mattel, McDonald's, Burger King, and Japanese cosmetics brand Shiseido on the list of favorites.

Brands let health authorities take the lead on Zika communications

Brands let health authorities take the lead on Zika communications

Brands and Olympic organizations are taking their cues from health officials when talking about the Zika virus. That's exactly what they should be doing, say experts.

It's time for PR to embrace its inner geek

It's time for PR to embrace its inner geek

Marketing technology is set to surpass external marketing this year as a CMO's biggest cost, according to Gartner. Yet some say PR pros aren't ready.

'Startup nation:' Financial comms experts see opportunity in going out on their own

'Startup nation:' Financial comms experts see opportunity in going out on their own

A number of well-known financial PR experts have recently left established firms to start their own shops. Why now? Technology is changing communications, and it's easier than ever to launch a company.

Experts: Facebook's olive branch to conservatives is only a good first step on transparency

Experts: Facebook's olive branch to conservatives is only a good first step on transparency

Experts say Mark Zuckerberg has Facebook on the right path by responding to allegations of political bias - but the social network must follow through.

A clash in styles between Clinton, Trump comms teams

A clash in styles between Clinton, Trump comms teams

Clinton has a team of experienced political hands on board, while Trump has a smaller campaign apparatus with many faces new to a national campaign. Expect their messages to contrast just as much.

Going dark on the web worked for Radiohead, but it won't work for you

Going dark on the web worked for Radiohead, but it won't work for you

Disappearing from the web is like a magic trick - in more ways than one.

China's PR agency search indicates comms strategy shift by Beijing

China's PR agency search indicates comms strategy shift by Beijing

Tired of being blamed for economic volatility and labor problems in the U.S., China's government has realized it needs to shift comms strategy for reaching out to the West, experts say.

How well is Snapchat handling lawsuit claiming it encourages drivers to speed?

How well is Snapchat handling lawsuit claiming it encourages drivers to speed?

Experts say Snapchat should remove its speed filter, which is at the center of the lawsuit.

With a steep learning curve, authorities focus Zika comms on pregnant women

With a steep learning curve, authorities focus Zika comms on pregnant women

Public health officials are learning more about Zika every day and working feverishly to develop a vaccine. In the meantime, they're targeting preventative communications at pregnant women.

Why more execs are opening up on Facebook

Why more execs are opening up on Facebook

More business leaders, such as GE's Beth Comstock, are finding a more authentic connection via Facebook Live.

The post-merger key for Alaska Airlines' brand: Keep Virgin America's culture

The post-merger key for Alaska Airlines' brand: Keep Virgin America's culture

Alaska Airlines' acquisition of Virgin America gives it a bigger footprint on the West Coast. It also bought a fun, standout brand that experts say it should maintain in some way post-merger.

Sponsors hope for the best, prepare for the worst, for Rio Olympic Games

Sponsors hope for the best, prepare for the worst, for Rio Olympic Games

With the country facing a national corruption scandal, economic worries, and the Zika virus, Olympic sponsors - and the brands looking to usurp them at the Games - are preparing for a range of serious issues.