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NSA seeks strategic comms leader

NSA seeks strategic comms leader

The National Security Agency is hiring a full-time director of strategic communications.

Journalists see strong link between earned and social media, survey says

Journalists believe that social media plays a vital role in driving the effect and success of traditional news stories, according to a survey by Ogilvy Public Relations.

Burson US CEO DenHerder to step down; Law promoted to US chief exec

Burson US CEO DenHerder to step down; Law promoted to US chief exec

Dave DenHerder, US CEO of Burson-Marsteller, will step down from his role on September 1. US president Michael Law will succeed him.

HSBC names Rozman US communications lead

HSBC names Rozman US communications lead

HSBC has appointed a new head of comms in the US.

Habits: Tim Fry, Weber Shandwick

Habits: Tim Fry, Weber Shandwick

Tim Fry, chair of the global technology practice, Weber Shandwick, discusses folding bicycles, memorial bars, the Seattle Space Needle, and more.

Malaysia Airlines considers rebrand after tragedies

Malaysia Airlines considers rebrand after tragedies

Malaysia Airlines may change its name as it contemplates a rebrand to salvage its reputation after two tragic incidents in less than six months.

Five things for PR pros to know Monday morning

Five things for PR pros to know Monday morning

Congress makes a plan for reform at the VA; Dollar Tree buys Family Dollar; Virgin America files for IPO.

James Warren takes top EMEA digital role at MSLGroup

James Warren takes top EMEA digital role at MSLGroup

MSLGroup has hired former Weber Shandwick digital chief James Warren in an EMEA-wide role as the agency labels digital "a top priority".

Blue Rubicon turns in £3.9m profit after 18% top-line growth

Blue Rubicon turns in £3.9m profit after 18% top-line growth

Pre-tax profit at Blue Rubicon, the corporate PR specialist, rose 10.5 per cent to £3.9m last year.

PepsiCo's Hoffman joins Herbalife as corporate affairs EVP

PepsiCo's Hoffman joins Herbalife as corporate affairs EVP

Hoffman will lead public policy, corporate communications, government affairs, community relations, and philanthropy when he starts on August 25.

MDC Strategic Marketing unit reports 10.4% revenue jump in Q2

MDC Strategic Marketing unit reports 10.4% revenue jump in Q2

The unit, which contains the holding company's PR firms, achieved 11.5% organic growth on revenue of $427 million during the first six months of the year.

How Kroger, Costco, and Walmart responded to nationwide fruit recall

How Kroger, Costco, and Walmart responded to nationwide fruit recall

Wawona Packing recalled peaches, nectarines, plums, and pluots over concerns of potential listeria contamination.

Six things for PR pros to know Friday morning

Six things for PR pros to know Friday morning

French believe there are no survivors in Air Algerie crash; Amazon reports surprising quarterly loss; Zillow looks to buy Trulia; Google honors more than half of European 'right to be forgotten' requests; GM dealers don't mind recalls; Talks over VA reform bill break down.

MSLGroup enters New Zealand

MSLGroup enters New Zealand

The affiliation agreement with Auckland-based boutique firm One Plus One Communications extends MSLGroup's presence in Asia Pacific

Edelman brings on former senators Gregg, Conrad in adviser roles

Edelman brings on former senators Gregg, Conrad in adviser roles

Both will offer public policy advice and communications counsel to corporate, association, and nonprofit clients in the newly created roles.

Thirty percent of consumers think Nike was official World Cup sponsor

Thirty percent of consumers think Nike was official World Cup sponsor

GlobalWebIndex surveyed people who watched the competition in the UK, US, and Brazil. The research found that sponsor awareness was much higher in the host nation than the other two markets.

Twitter's diversity problem, and four other things for PR pros to know Thursday morning

Twitter's diversity problem, and four other things for PR pros to know Thursday morning

Twitter releases diversity statistics; Air Algerie flight disappears from radar; Facebook earnings; FAA lifts ban on flights to Israel; Execution in Arizona takes two hours.

Golden Goose hired for £2m global VIP party fundraisers

Golden Goose hired for £2m global VIP party fundraisers

Worldwide Exposure, the creative agency behind a series of global VIP fundraisers, has appointed Golden Goose PR.

Dunkin' Donuts brings on Formula PR for California expansion

Dunkin' Donuts brings on Formula PR for California expansion

Dunkin' Donuts sought an agency to help with local PR as it expands into California.

European comms survey shows social media declining as a priority

European comms survey shows social media declining as a priority

The importance of social media to European communications professionals appears to be tapering off, according to the latest European Communication Monitor report.

Analysis

Planning the evolution of press releases

Planning the evolution of press releases

Don't expect press releases to cease to exist anytime soon. But look for them to evolve rather than die out.

How is Lego handling Greenpeace's pressure over Shell partnership?

How is Lego handling Greenpeace's pressure over Shell partnership?

Lego's reaction to Greenpeace's PR attack on its partnership with oil company Shell provides a case study of how a company should, or should not, react when it is targeted as a corollary in a protest campaign.

How World Cup sponsors plan to keep the soccer buzz going

How World Cup sponsors plan to keep the soccer buzz going

World Cup sponsors such as Hyundai, Coca-Cola, and Emirates tell PRWeek how they are keeping the ball rolling on soccer sponsorships after the tournament's end.

China food scandal rocks McDonald's and KFC

China food scandal rocks McDonald's and KFC

The two global fast food chains scramble to assure Chinese customers after a TV sting report accuses supplier of processing expired meat. What can these MNCs do to win back consumer trust in the wake of the latest scandal to hit their credibility?

LinkedIn's Newsle buy a boost for b-to-b communicators

LinkedIn's Newsle buy a boost for b-to-b communicators

LinkedIn is poised to become an even more valuable tool for b-to-b communicators after incorporating Newsle into its platform.

Crisis experts: Malaysia Airlines had to respond where news is breaking - on Twitter

Crisis experts: Malaysia Airlines had to respond where news is breaking - on Twitter

The airline's decision to go to social media first with what little information it had is a sign of the times and an "appropriate" tactic, say crisis comms experts.

Samsung moves into damage control as evidence of child labour emerges

Samsung moves into damage control as evidence of child labour emerges

Korean multinational cuts ties with a Chinese supplier after a US rights group reports that it employed children in factories. Incident reveals why monitoring supply chain is a critical part of managing reputation

Public figures exploit 'right to be forgotten' at their own peril

Public figures exploit 'right to be forgotten' at their own peril

It might be tempting for business executives or celebrities to take advantage of the "right to be forgotten" ruling in Europe. But they risk the "Streisand effect" if they do so.

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