Based in Miami, Newlink America works with clients such as ESPN and Johnson & Johnson.
Its update to make page data more meaningful doesn't go far enough.
The organization is riding the wave of #TheDress to raise awareness of domestic abuse.
High-quality content creation is table stakes for PR agencies and many of them are hitting the spot for brands and clients, especially with video - but don't be fooled into thinking this is a new phenomenon.
Is SXSW too big and past its prime? Or worth every serendipitous second? Take our poll below.
Salvation Army uses #TheDress for a good cause; What to look for in the February jobs report; State Department investigates security issues of Clinton home-email use; FBI: ISIS getting through on Twitter.
President Dan Simon and New York MD Binna Kim have left the agency. Director Gregory Papajohn will serve as interim MD for New York.
She is reporting to New York MD Jennifer Scott.
Christie's, the fine arts auction house, has appointed Catherine Manson as global head of communications.
But marketers are being warned not to bombard users with images.
Saatchi & Saatchi veteran Martin Riley will lead business in Singapore, Japan, and mainland China.
Taco Bell consolidates PR work with Edelman firms; Clinton: "I want public to see my emails;" Leading female Twitter execs form investment group.
The potential contract is expected to run for five years.
Taylor was the incumbent on the account.
Scottish distillery William Grant & Sons, which owns Sailor Jerry Rum and Hendrick's Gin, has appointed Salt to manage its UK comms, following a five-way pitch.
Bell Pottinger has appointed John Rivett from Lexis as managing director of its consumer practice.
She is reporting to CEO Doug Frye and COO Dylan Taylor.
Google's "kitchen sink" strategy drawing up Google+ failed to create a must-have utility.
The PepsiCo veteran will relocate to the automaker's Tokyo headquarters next month.
Tara Munday has been promoted to the newly created role of European director of food and beverage practice at Ketchum, as part of the company's plan to grow its offering across Europe.
The firm is boosting media relations for the automaker's sports-related efforts and raising consumer awareness of its sponsorships.
She hints at how her company will respond to unprecedented consolidation in the marcomms software and services space.
Product innovation is less dramatic this year than the prospect of connecting the globe.
Clinton fires up Emily's List crowd, avoids email talk; Obamacare to go before Supreme Court, again; Bogusky to launch 'social impact' firm.
An exclusive interview with Jeff Shafer, vice president of global corporate communications at Lenovo, about how his company handled the Superfish crisis and what lessons both Lenovo and the industry can take from the incident
The gap between the president and press is the largest it's been in 50 years, according to the report.
Roman Originals saw green and took swift action to join the conversation.
Previous installments of the campaign have been viewed more than 85 million times in 150 countries.
The firm will also work to elevate Tonka's marketing partnerships with Ford and Toyota and spread the word about its philanthropic efforts.
The agency will also work to pick up the pace of consumer awareness about the event.
Clinton emails at State Department scrutinized; All eyes on Netanyahu address; IPG's Roth: We don't do "Sapient-sized" deals.
Sheldon Clay is Spong's first group creative director.
Fitzgerald has led Ketchum Greater China since 2012.
The new company will reportedly focus on long-form storytelling and documentaries.
Cohn & Wolfe is helping the soap brand reach its sweet spot of men a few years out of college by analyzing their John Hancock.
The deal will give Lewis a boost in digital services including SEO and media buying.
Raj will relocate from London to New York for the role.
'60 Minutes' says Lumber Liquidators skirted California law; Twitter investigates potential ISIS threats; Nurse who beat Ebola to sue her hospital network.
Three regions in particular saw notable spikes in median salary.
What is important to the industry leaders of tomorrow? Six PR students from across the US shared their thoughts.
"It's become amateur hour," says one longtime attendee skipping the event for the first time in years. Yet many marketers contend the festival still has much value.
The pressure is on for agencies, large and small, to get content creation right - and right now.
The brands are balancing multiple digital and social media initiatives throughout the event to keep viewers engaged.
While a straight-to-the-point, fact-based approach is often effective in healthcare PR, it's not the best option for trying to convince skeptical parents that they should vaccinate their children.
While many brands tip their caps to Black History Month each February, the ones that really connect with African-American consumers make it a year-round priority.
Interviews with quirky YouTube stars. Snapchat Q&As. Appearances on Internet comedy shows. That's just a taste of where digital campaign communications could go by November 2016.
It's easy to criticize officials for overhyping the Blizzard of 2015, but it's better to have residents and travelers ready than unprepared, say crisis communicators.
The Super Bowl marketing landscape has changed. With more big brands on the bench, smaller companies and first-time advertisers are primed for memorable moments.
Talking about sexual assault comes with a new set of challenges when that conversation rises to university administration level.
How Sony responds to the cyberattack could be a blueprint for future companies, say IR experts.
The World Economic Forum at Davos means a congregation of bold-faced names from across nations and industries. It also indicates what communications trends will move to the forefront in the next 12 months.
There aren't many options left for agencies or holding companies looking to buy a PR firm in 2015.
Fatal incidents involving officers tore the Band-Aid off the often-tense relationship between the public and police in many American cities. Law-enforcement communicators explained three ways they are working to bridge the divide.
During last year's massive Ebola outbreak, public health institutes were ready with a comprehensive communications plan.
2014 has been a busy year for the PR industry. Here PRWeek looks back on some of the stories that hit the headlines...