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Companies need to get better at talking about CSR: Cone

Companies need to get better at talking about CSR: Cone

The firm's latest study found that nearly two thirds of consumers will ignore brands' CSR messages if they're confusing.

Hunter PR goes international with London office launch

Hunter PR goes international with London office launch

The firm's first global assignment is for its longstanding Tabasco client.

Seven things PR pros need to know on Wednesday morning, 5.27.2015

Seven things PR pros need to know on Wednesday morning, 5.27.2015

FIFA in crisis; Hunter PR opens London office; 2016 update; Tech brands dominate 'most valuable' rankings.

FIFA comms director Walter De Gregorio denies there is a crisis

FIFA comms director Walter De Gregorio denies there is a crisis

Walter De Gregorio, FIFA's director of comms and public affairs, downplayed the arrest of FIFA officials and corporate executives during an emergency press conference today.

YouTube 'most trusted online consumer source'

YouTube 'most trusted online consumer source'

YouTube has become the go-to consumer source for 16- to 45-year-olds, 10 years after it was founded, research has found.

FIFA comms chief Walter De Gregorio to host press conference following arrests

FIFA comms chief Walter De Gregorio to host press conference following arrests

FIFA director of comms and public affairs Walter De Gregorio is to spearhead the organisation's initial response to this morning's news that six FIFA officials have been arrested on corruption charges. He will host a press conference at 11am today.

Golin Singapore names Mukherjee executive creative director

Golin Singapore names Mukherjee executive creative director

Internal promotion announced to head-up creative team

Visit California seeks digitally savvy global agency partner

Visit California seeks digitally savvy global agency partner

The annual contract for the account is worth $300,000.

Media keep open mind on new business models

Media keep open mind on new business models

Legacy media companies are accepting transition.

Taco Bell, Pizza Hut jump on healthy food bandwagon

Taco Bell, Pizza Hut jump on healthy food bandwagon

Both will soon remove artificial ingredients from their menus. However, parent company Yum Brands did not say anything about its KFC chain.

Harris Corporation appoints Sandi Lee to top comms job as Exelis deal closes

Harris Corporation appoints Sandi Lee to top comms job as Exelis deal closes

The nearly $5 billion deal is set to close this Friday.

The ever-changing role of the chief marketer

The ever-changing role of the chief marketer

Award-winning marketing leaders discuss what new responsibilities they took on in the past year and why that's important.

Six things PR pros need to know on Tuesday morning, 5.26.2015

Six things PR pros need to know on Tuesday morning, 5.26.2015

Charter swoops in to buy Time Warner Cable; Sanders launch event officially kicks off his campaign; Twitter looks to buy Flipboard; Rise and fall of BlackBerry chronicled in new book.

Hill+Knowlton and Buchanan form Middle East and Africa venture

Hill+Knowlton and Buchanan form Middle East and Africa venture

WPP PR agencies Hill+Knowlton Strategies and Buchanan have formed a new body called H+K Financial to offer corporate and financial comms across the Middle East and Africa.

PR cost concerns grow in China amid economic slowdown

PR cost concerns grow in China amid economic slowdown

Research also reveals worries over digital skills within PR agencies

Bell Pottinger Group MD David Wilson stands down

Bell Pottinger Group MD David Wilson stands down

David Wilson is to stand down as group MD of Bell Pottinger after 15 years at the agency.

FedEx picks Burson-Marsteller-led team for wide-ranging account

FedEx picks Burson-Marsteller-led team for wide-ranging account

The WPP firm will serve as lead agency for several business units.

Tunheim brings on Axvig as public affairs consultant

Tunheim brings on Axvig as public affairs consultant

He was previously communications director for the Minnesota AgriGrowth Council.

Lipton hopes musicians brew excitement for 125th anniversary

Lipton hopes musicians brew excitement for 125th anniversary

The iced-tea brand has launched a 125-day social-media festival for its birthday celebration.

Jeb's Iraq fail blows GOP race even more wide open

Jeb's Iraq fail blows GOP race even more wide open

How did he not know a question on Iraq was coming?

Don't put all Millennials in the same box

Don't put all Millennials in the same box

Millennials are not a homogenous group of individuals, so a one-size-fits-all marcomms approach won't work.

The PR employee benefits disconnect

The PR employee benefits disconnect

Recruitment and retention are top of mind for all PR leaders and PRWeek's recent reports show this is going to be an increasingly brutal battleground for companies looking to maintain a stable and productive workforce.

Memorial Day Weekend edition: Which 2016 contender won the week in the media?

Memorial Day Weekend edition: Which 2016 contender won the week in the media?

Get ready for three days of intense local campaign politics.

Why Adidas created World Cup content that no one will ever see

Why Adidas created World Cup content that no one will ever see

The brand drew up a video celebrating Lionel Messi's triumphant World Cup victory. But, of course, that never happened.

Lego: Social media is nothing but tech that enhances social behavior

Lego: Social media is nothing but tech that enhances social behavior

The toy company has a full-time staff of four that creates real-time content throughout the day.

Six things PR pros need to know on Friday, 5.22.2015

Six things PR pros need to know on Friday, 5.22.2015

Red Nose Day; Takata recall could take five years; New donation disclosure from the Clinton Foundation.

Hallmark Cards brings in FleishmanHillard for Forever Friends brand

Hallmark Cards brings in FleishmanHillard for Forever Friends brand

Hallmark Cards has appointed FleishmanHillard's brand marketing team as its UK agency for Forever Friends, after a competitive pitch.

NYC Mayor de Blasio names Hinton press secretary

NYC Mayor de Blasio names Hinton press secretary

Karen Hinton previously ran her own firm for more than 15 years.

Seven things PR pros need to know on Thursday morning, 5.21.2015

Seven things PR pros need to know on Thursday morning, 5.21.2015

Letterman says goodbye, and brands, celebrities, and presidents pay tribute; Protestors take on McDonald's over wages; Consumers frustrated with early stages of Takata recall.

Alcoa Foundation hires Cone to promote STEM effort

Alcoa Foundation hires Cone to promote STEM effort

Cone will support the firm's sponsorship of a US manufacturing team at the WorldSkills Competition.

Former HP comms head Wohl joins Commvault as CCO

Former HP comms head Wohl joins Commvault as CCO

Bill Wohl previously worked at HP and SAP.

Havas Sports & Entertainment merges with Cake

Havas Sports & Entertainment merges with Cake

Havas is merging its brand entertainment PR agency Cake with Havas Sports & Entertainment, creating a UK outfit with a combined turnover of £12m.

Crisis gurus see Takata record recall as landmark case study in the making

Crisis gurus see Takata record recall as landmark case study in the making

How Japanese airbag-maker Takata handles the recall of 34 million US cars could set a standard for future crises, they said on Twitter.

More media=more stress for DC insiders

More media=more stress for DC insiders

A growing number of Washington insiders say they feel "overwhelmed" by too many media options, according to a study by National Journal.

Coca-Cola, Visa speak out on 2022 World Cup migrant worker abuse

Coca-Cola, Visa speak out on 2022 World Cup migrant worker abuse

Both multinationals said they are working to improve human rights in Qatar, one day after activists called for the tournament's sponsors to take a stand.

Why Walmart made its earnings report easier on the eyes

Why Walmart made its earnings report easier on the eyes

Walmart traded out most words for visuals in its financial earnings report on Tuesday.

Seven things PR pros need to know on Wednesday morning, 5.20.2015

Seven things PR pros need to know on Wednesday morning, 5.20.2015

Letterman's last show tonight; UBS agrees to $500m fine; Steph Curry's daughter steals the show at post-game press conference; Largest auto recall in US history begins.

Morgans Hotel has the cure for Holiday Deficit Disorder

Morgans Hotel has the cure for Holiday Deficit Disorder

Holiday Deficit Disorder is a made-up epidemic that includes symptoms such as typing LOL without actually laughing out loud.

Ruder Finn named comms partner for Heifer China

Ruder Finn named comms partner for Heifer China

Non-profit organization has helped more than 100,000 families

BMW's 'DriveNow' selects We Are Caffeine as retained PR agency

BMW's 'DriveNow' selects We Are Caffeine as retained PR agency

DriveNow, a car-sharing service from BMW and SIXT, has appointed We Are Caffeine as its retained PR agency following a five-way pitch.

Analysis

Emoji-mania: Not just for kids as brands embrace text tool

Emoji-mania: Not just for kids as brands embrace text tool

Brands and celebrities are getting passionate about the emojis, or lack thereof, currently available.

How Walgreens and M&M's are pitching in to bring Red Nose Day stateside

How Walgreens and M&M's are pitching in to bring Red Nose Day stateside

Building a national charitable event from scratch isn't easy. Yet that's what UK-based organization Comic Relief has in mind with Red Nose Day, which is supported by NBC, Walgreens, and M&M's.

Colossal Takata recall puts automakers, dealers, government agencies in uncharted waters

Colossal Takata recall puts automakers, dealers, government agencies in uncharted waters

Automakers say they are letting the federal government make the first move, but analysts contend car brands and dealerships should be doing more to inform consumers about the record recall.

Social media, not a quick wit, to rule post-Letterman late-night world

Social media, not a quick wit, to rule post-Letterman late-night world

The rules have changed for late-night TV. Segments must have a lifespan that goes well beyond the 11:35pm time slot. The pressure's on PR pros to respond.

Why SeaWorld has to go beyond comms in its fight for survival

Why SeaWorld has to go beyond comms in its fight for survival

After a slow response to Blackfish, SeaWorld is in the fight of its life. It'll need to aggressively argue its side against animal-rights groups to win back customers, say PR pros.

How to save face when a mega merger falls through

How to save face when a mega merger falls through

Comcast and Time Warner need to quickly change the narrative by communicating their individual growth plans to reassure investors, employees, and consumers

Is Antonio Lucio the right person to define HP's brand? Comms experts weigh in

Is Antonio Lucio the right person to define HP's brand? Comms experts weigh in

As HP prepares to split into two separate entities, PR pros back Lucio to create a global positioning and narrative for the newly formed HP Inc.

How to dodge a confetti attack, and other tips for hosting a safe press conference

How to dodge a confetti attack, and other tips for hosting a safe press conference

Barack Obama. Hillary Clinton. George W. Bush. And now Mario Draghi. They've all had press conferences or public events interrupted. Here's how to stop that from taking place, and what to do if it happens.

The campaign tech to watch as the 2016 race gets underway

The campaign tech to watch as the 2016 race gets underway

Will 2016 be the Periscope election? The Meerkat election? Or the even bigger data election? It's not that simple, but new platforms will help campaigns perform faster and more consistently across media than ever before.

How the CCO role is changing - it's complicated

How the CCO role is changing - it's complicated

The CCO role is changing, but how, why, and in what direction is more complicated than it seems.

Why it's smart for big business to take a stand on 'religious freedom' laws

Why it's smart for big business to take a stand on 'religious freedom' laws

Companies in Indiana and Arkansas say opposing "religious freedom" laws in their states wasn't just the right thing to do; it was also the right thing for their businesses.

As gun-violence activists speak out, is America still listening?

As gun-violence activists speak out, is America still listening?

Gun violence has become a routine headline in the 24/7 news cycle.

How a strong dollar is weakening the hand of global PR agencies

How a strong dollar is weakening the hand of global PR agencies

Wild currency fluctuations are casting a shadow over otherwise improving economic conditions.

How the PR industry is tackling its diversity deficit

How the PR industry is tackling its diversity deficit

Has progress been made? Yes, say experts. But there's a long way to go.

Transgender branding goes mainstream with Clean & Clear campaign

Transgender branding goes mainstream with Clean & Clear campaign

Jennings' Clean & Clear sponsorship is the latest in a gradual move by brands to include transgender people in mainstream advertising.

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