Latest News

Hershey creates roster of eight agencies for comms, CSR support

Hershey creates roster of eight agencies for comms, CSR support

Chocolate and candy giant The Hershey Company has selected eight agencies to support its communications and CSR efforts, following a competitive review.

Why Target chose to unveil new CEO through traditional media

Why Target chose to unveil new CEO through traditional media

Target broke the news about Brian Cornell joining the company as chair and CEO through the unexpected route of traditional media to highlight the importance of the announcement.

Matthew Freud takes 3% stake in Huntsworth as share price languishes

Matthew Freud takes 3% stake in Huntsworth as share price languishes

Matthew Freud has bought around £4m worth of shares in Huntsworth, the owner of Grayling and Citigate, following the listed group issuing a profit warning earlier this month.

LinkedIn hires comms exec Batty as marketing director for Talent Solutions

LinkedIn hires comms exec Batty as marketing director for Talent Solutions

LinkedIn has brought on Ryan Batty, former senior director of global corporate communications at Polycom, to serve as director of marketing, global content, and channels for the social network's Talent Solutions business.

Astellas brings on Knight as head of corporate and employee comms

Astellas brings on Knight as head of corporate and employee comms

Astellas has appointed Moyra Knight to serve as head of corporate and employee communications in the Americas region, effective August 4.

Heineken appoints Carlsberg's Joanna Dring to UK comms team

Heineken appoints Carlsberg's Joanna Dring to UK comms team

Heineken has brought in former Carlsberg Group global brand PR manager Joanna Dring as a PR and press manager.

Weber Shandwick appoints filmmaker Mike Buonaiuto to new content role

Weber Shandwick appoints filmmaker Mike Buonaiuto to new content role

Weber Shandwick has hired award-winning filmmaker Mike Buonaiuto for its new head of content and distribution role in the UK.

Four things for PR pros to know Thursday morning

Four things for PR pros to know Thursday morning

Target appoints a new CEO; Google faces another antitrust investigation in Europe; AMC eyes BBC America.

HSBC's James Thorpe to fill Neil Henderson's shoes at Mastercard

HSBC's James Thorpe to fill Neil Henderson's shoes at Mastercard

Mastercard has hired James Thorpe as head of comms for the UK and Ireland following the exit of Neil Henderson in January.

Burson-Marsteller works on controversial Redskins Facts website

Burson-Marsteller works on controversial Redskins Facts website

The Washington Redskins have tapped Burson-Marsteller for support around its controversial name, including the team's new alumni-backed website.

Edelman revenues rise by double digits in 2013/14 financial year

Edelman revenues rise by double digits in 2013/14 financial year

Global revenues at the world's largest PR firm hit $776.5 million, with Europe, Asia, and Latin America performing particularly well.

Edelman global tech practice chair Paluska departs

Edelman global tech practice chair Paluska departs

More upheaval in Edelman's tech practice as global chair Joe Paluska departs to pursue opportunities in Silicon Valley

MSLGroup promotes Massura to NY social and digital lead

MSLGroup promotes Massura to NY social and digital lead

MSLGroup has promoted VP Marcy Massura to SVP and head of the firm's social and digital practice in New York.

MHP owner Engine set to confirm £100m sale to Lake Capital

MHP owner Engine set to confirm £100m sale to Lake Capital

Engine Group, the owner of PR firms MHP Communications and Mischief and ad agency WCRS, is set to confirm its sale to private equity group Lake Capital later today.

CMO Q&A: Mary Daily, 20th Century Fox Home Entertainment

CMO Q&A: Mary Daily, 20th Century Fox Home Entertainment

Mary Daily, 20th Century Fox Home Entertainment, speaks about authentic storytelling and digital format challenges.

Tourism Santa Fe retains Lou Hammond for PR

Tourism Santa Fe retains Lou Hammond for PR

Tourism Santa Fe has retained Lou Hammond & Associates as its PR agency partner following a competitive review involving 15 firms.

Twitter's Q2 results, and three other things for PR pros to know Wednesday

Twitter's Q2 results, and three other things for PR pros to know Wednesday

Twitter's strong quarter; Instagram's new app; India's e-commerce boom

Lanzarote resort appoints Weber Shandwick to attract UK tourists

Lanzarote resort appoints Weber Shandwick to attract UK tourists

The Dream Gran Castillo Resort in Lanzarote has brought in Weber Shandwick's Manchester office following a three-way pitch.

Porter taps Buehler as global director of strategic planning

Porter taps Buehler as global director of strategic planning

Porter Novelli has appointed Phil Buehler to serve as EVP and global director of strategic planning.

MH17 victims' relatives top priority for Malaysia Airlines

MH17 victims' relatives top priority for Malaysia Airlines

Malaysia Airlines' main priority is assisting victims' relatives after its passenger plane MH17 was reportedly shot down by a surface-to-air missile in Ukraine near the Russian border earlier this month.

Analysis

Can a rebrand help change a disastrous narrative?

Can a rebrand help change a disastrous narrative?

With Malaysia Airlines contemplating a change of name following two passenger aircraft tragedies close together, PRWeek asks whether a rebrand is the right course.

Cause marketing realignment forces evolution of strategies

Cause marketing realignment forces evolution of strategies

Companies have moved beyond the support of banner causes, such as breast cancer or heart health, to align with issues that address business challenges.

Planning the evolution of press releases

Planning the evolution of press releases

Don't expect press releases to cease to exist anytime soon. But look for them to evolve rather than die out.

How is Lego handling Greenpeace's pressure over Shell partnership?

How is Lego handling Greenpeace's pressure over Shell partnership?

Lego's reaction to Greenpeace's PR attack on its partnership with oil company Shell provides a case study of how a company should, or should not, react when it is targeted as a corollary in a protest campaign.

How World Cup sponsors plan to keep the soccer buzz going

How World Cup sponsors plan to keep the soccer buzz going

World Cup sponsors such as Hyundai, Coca-Cola, and Emirates tell PRWeek how they are keeping the ball rolling on soccer sponsorships after the tournament's end.

China food scandal rocks McDonald's and KFC

China food scandal rocks McDonald's and KFC

The two global fast food chains scramble to assure Chinese customers after a TV sting report accuses supplier of processing expired meat. What can these MNCs do to win back consumer trust in the wake of the latest scandal to hit their credibility?

LinkedIn's Newsle buy a boost for b-to-b communicators

LinkedIn's Newsle buy a boost for b-to-b communicators

LinkedIn is poised to become an even more valuable tool for b-to-b communicators after incorporating Newsle into its platform.

Crisis experts: Malaysia Airlines had to respond where news is breaking - on Twitter

Crisis experts: Malaysia Airlines had to respond where news is breaking - on Twitter

The airline's decision to go to social media first with what little information it had is a sign of the times and an "appropriate" tactic, say crisis comms experts.

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