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Year number two: How Reese's switched strategy for 2016 Chocolate Tree criticism

Year number two: How Reese's switched strategy for 2016 Chocolate Tree criticism

The company decided not to do #AllTreesAreBeautiful, Part Two. Instead, it's having a conversation with critics who are comparing chocolate trees to turds again this year.

Andrew Bowins departs Samsung

Andrew Bowins departs Samsung

Bowins joined Samsung from MasterCard in 2015.

Lessons from the 2017 PRWeek Hall of Fame honorees

Lessons from the 2017 PRWeek Hall of Fame honorees

Hear from each of PRWeek's fourth class of honorees about being honored, the changes they've seen in the industry, and how communications should deal with fake news.

Post-truth tests PR's mantra on authenticity

Post-truth tests PR's mantra on authenticity

Why the role of PR and communications is more vital than ever in our "post-truth" environment.

Poll: Is the presidential election a good reason to cancel your office holiday party?

Poll: Is the presidential election a good reason to cancel your office holiday party?

Tell us how your company is dealing.

Ruder Finn acquires Hong Kong-based Daylight Partnership

Ruder Finn acquires Hong Kong-based Daylight Partnership

Daylight founder David Ko to lead Ruder Finn's regional digital arm after acquisition.

Breakfast Briefing, 12.9.2016: Russian doping allegations; Twitter backtracks on update

Breakfast Briefing, 12.9.2016: Russian doping allegations; Twitter backtracks on update

Victoria's Secret apologizes after accusation of racial profiling; Hillary Clinton takes on fake news.

Business Wire, Agility PR Solutions team up

The deal will add Agility's database and monitoring services to Business Wire's platform.

Burson-Marsteller ups stake in Kenyan affiliate as part of WPP Africa push

Burson-Marsteller ups stake in Kenyan affiliate as part of WPP Africa push

WPP agency Burson-Marsteller has acquired a minority stake in its Kenyan affiliate, Engage Burson-Marsteller.

MSLGroup Chicago consumer practice co-lead exits to launch startup

MSLGroup Chicago consumer practice co-lead exits to launch startup

Catherine Merritt is departing the firm after one year. She is also a veteran of Olson and Ketchum.

FischerAppelt grows U.S. footprint with New York office

FischerAppelt grows U.S. footprint with New York office

It is the German firm's second major international office and eighth overall.

Uniqlo names Japanese mountain climber as global ambassador

Uniqlo names Japanese mountain climber as global ambassador

The Fast Retailing brand will work with Marin Minamiya, a student mountaineer, on product design and CSR.

W2O Group acquires Sentient Interactive

W2O Group acquires Sentient Interactive

The deal is the agency network's third since May.

Ketchum Change to merge with fellow Omnicom DAS agency Daggerwing Group

Ketchum Change to merge with fellow Omnicom DAS agency Daggerwing Group

The newly formed entity will be part of Ketchum, but keep the Daggerwing Group name.

Breakfast Briefing, 12.8.2016: W2O buys Sentient Interactive; Kochs launch PR firm

Breakfast Briefing, 12.8.2016: W2O buys Sentient Interactive; Kochs launch PR firm

Also: PRWeek Awards 2017 shortlist revealed, and MWWPR promotes Bret Werner to president.

Havas PR selected to lead EMEA PR for cereal business of Kellogg's

Havas PR selected to lead EMEA PR for cereal business of Kellogg's

Global foods firm Kellogg's has expanded its relationship with Havas PR, giving the agency a year-long brand PR brief with its cereal business.

MWWPR names Bret Werner president

MWWPR names Bret Werner president

Werner is taking over president duties from CEO Michael Kempner one year after joining the firm.

PRWeek US Awards 2017 shortlist revealed

PRWeek US Awards 2017 shortlist revealed

Here are the 175 finalists for the 2017 PRWeek US Awards. The winners will be revealed at a dinner in New York City on March 16, 2017.

BrewDog cofounder James Watt: 'Targeting specific demographics is outdated'

BrewDog cofounder James Watt: 'Targeting specific demographics is outdated'

The U.K.-based craft brewer is planning to stick to the same game plan it used in its home market to make a splash in the U.S.

Instagram introduces tools to silence hate speech

Instagram introduces tools to silence hate speech

The update comes after Facebook, Twitter, and YouTube take stronger stances on dangerous content.

FleishmanHillard revamps media relations practice, puts Laura Russo at helm

FleishmanHillard revamps media relations practice, puts Laura Russo at helm

Fleishman is refreshing its media relations practice by standardizing best practices, partly by implementing a media certification program.

Study: Consumers want companies to drive change in the Trump era

Study: Consumers want companies to drive change in the Trump era

Four in five Americans say companies should take action to address societal issues, according to a study released Wednesday by Global Strategy Group.

ICCO appoints five regional presidents

ICCO appoints five regional presidents

ICCO, the umbrella association for national PR trade bodies, has appointed five regional presidents to represent the organisation's recently formed regional boards.

Breakfast Briefing, 12.7.2016: Dorsey on Trump tweets; another agency holiday party cancelled

Breakfast Briefing, 12.7.2016: Dorsey on Trump tweets; another agency holiday party cancelled

Also: Edelman has a new leader in Europe and the CIS region and Starbucks' global comms leader explains the strategy behind its transition announcement.

Edelman names Carol Potter as new Europe and CIS chief

Edelman names Carol Potter as new Europe and CIS chief

Carol Potter, executive vice chairman of Edelman's Asia Pacific, Middle East and Africa region, has been named as Michael Stewart's successor as president and CEO of the agency's Europe and CIS arm.

Manifest opens Stockholm branch amid plans to take the business global

Manifest opens Stockholm branch amid plans to take the business global

Manifest Group has opened a new office in the Swedish capital Stockholm amid plans to set up further operations in South Africa and Australia by 2020.

Behind scenes of Starbucks' CEO transition

Behind scenes of Starbucks' CEO transition

Starbucks' SVP of global comms Corey duBrowa outlines strategy behind last week's announcement of the coffee co's plan to move former Microsoft exec Kevin Johnson up to CEO as Howard Schultz becomes exec chairman.

Walker returns to Delta comms chief role

Walker returns to Delta comms chief role

John "Ned" Walker is coming back to a full-time role at Delta after retiring two years ago.

Choice Hotels names Lorri Christou VP of PR, external affairs

Choice Hotels names Lorri Christou VP of PR, external affairs

Christou is an alum of Edelman, FleishmanHillard, and Dairy Management Inc.

Procter & Gamble names Hill+Knowlton Strategies first global corp comms AOR

Procter & Gamble names Hill+Knowlton Strategies first global corp comms AOR

U.S.-based staff will handle the bulk of account work.

General Mills to axe hundreds of jobs and create global CMO role

General Mills to axe hundreds of jobs and create global CMO role

General Mills is set to create a global chief marketing officer position amid a restructuring that will axe up to 600 jobs worldwide.

Breakfast Briefing, 12.6.2016: Hall of Fame; Donald Trump steals Christmas at one firm

Breakfast Briefing, 12.6.2016: Hall of Fame; Donald Trump steals Christmas at one firm

PRWeek honored the six latest additions to its Hall of Fame on Monday night in New York.

Spectrum names Jonathan Wilson CEO

Spectrum names Jonathan Wilson CEO

Wilson will succeed founder and CEO John Seng.

Brilliant Sandy Hook PSA goes from delightful to devastating in an instant

Brilliant Sandy Hook PSA goes from delightful to devastating in an instant

BBDO New York worked with the nonprofit to advocate for interventions on gun violence.

Watch: David Beckham's tattoos come to life in Unicef #ENDviolence film

Watch: David Beckham's tattoos come to life in Unicef #ENDviolence film

Video trickery makes David Beckham's tattoos appear to move in a new campaign film released by global children's charity UNICEF.

Breakfast Briefing, 12.5.2016: Marketers to hit brakes on ad spending in 2017

Breakfast Briefing, 12.5.2016: Marketers to hit brakes on ad spending in 2017

And why Carrie Fox and Carolyn Berkowitz launched Mission Partners.

Two execs outline their mission to help nonprofits

Two execs outline their mission to help nonprofits

Carolyn Berkowitz and Carrie Fox will launch Mission Partners in January.

BrewDog's marketing plan for invading America: Don't change a thing

BrewDog's marketing plan for invading America: Don't change a thing

The upstart British brewer is sticking to its nonconformist roots as it enters the U.S. market. But there's one topic it won't touch.

W2O alum Steph Glickman joins Pfizer as comms director

W2O alum Steph Glickman joins Pfizer as comms director

She previously worked at W2O Group, Ruder Finn, and MS&L Worldwide.

Comms can help prove Silicon Valley isn't an empathy-free zone

Comms can help prove Silicon Valley isn't an empathy-free zone

Businesses on the West Coast may lack empathy and have been slow to wake up to their wider social responsibilities, but they are still on the positive side of the balance sheet in terms of value creation.

Analysis

Wanted: Business development execs in demand as firms revamp role

Wanted: Business development execs in demand as firms revamp role

Business development officer is the new hot job in the PR agency world as firms reevaluate what they want from the position.

The new game plan: Brands strategize how to take on fake news

The new game plan: Brands strategize how to take on fake news

Communicators don't expect the fake news phenomenon to dissipate anytime soon, so they are considering ways to respond to false articles posted with malicious intent.

How PR can make the VR opportunity real

How PR can make the VR opportunity real

Virtual reality may be the flavor of the week, but it has several hurdles to clear before it's a more common part of marketing campaigns.

The pursuit of post-election talent is on - and not  just in DC

The pursuit of post-election talent is on - and not just in DC

The end of the Obama administration and Hillary Clinton's presidential campaign could be a plus for agencies, at least in terms of the abundance of communications talent on the market.

Expecting the unexpected: How public affairs pros are bracing for a Trump presidency

Expecting the unexpected: How public affairs pros are bracing for a Trump presidency

"The way that policy has been made for a generation in Washington will be done," says one prominent DC-based agency leader.

What the Trump White House press corps will look like

What the Trump White House press corps will look like

Despite being the target of verbal attacks from the now-president-elect on the campaign trail, experts say the journalists who cover President Trump will have the same privileges as in previous administrations.

Brexit: A buying opportunity for UK PR?

Brexit: A buying opportunity for UK PR?

For almost half the country, the narrow victory for Brexit was a portent of doom but, while sterling has fallen to historically low rates - plunging to a 31-year low immediately after the result - predictions of immediate Armageddon now seem far-fetched.

How GM and Starbucks are using data to make their agencies more efficient

How GM and Starbucks are using data to make their agencies more efficient

Marketers are using data in many ways, including to hold their agencies accountable, but they run the risk of drowning in numbers if they don't evolve.

Experts' memo to AT&T: Put consumers first in Time Warner deal comms

Experts' memo to AT&T: Put consumers first in Time Warner deal comms

And if that doesn't work, take a lesson on consolidation communications from the beer industry.

REI started a Thanksgiving movement, but not every retailer is following

REI started a Thanksgiving movement, but not every retailer is following

More--but not all--retailers are closing their doors this Thanksgiving.

Comms experts to Samsung: Pick up the pace

Comms experts to Samsung: Pick up the pace

Crisis and tech communicators say the response of the South Korean conglomerate to the Galaxy Note 7 crisis was too slow to be effective.

Beyond pink: Why Breast Cancer Awareness Month is different this year

Beyond pink: Why Breast Cancer Awareness Month is different this year

The next generation of Breast Cancer Awareness campaigns are moving well past awareness to focusing on other aspects of fighting the disease.

Hiring cutbacks. Less travel. Benefit reductions. How agencies will deal with the new overtime rules

Hiring cutbacks. Less travel. Benefit reductions. How agencies will deal with the new overtime rules

For the first time in a dozen years, agencies are preparing for new federal overtime rules. Many are getting creative about keeping their margins in check while not turning off junior staffers.

Skittles proves breaking the internet isn't always worth it

Skittles proves breaking the internet isn't always worth it

Skittles could have responded to Donald Trump Jr.'s tweet mentioning its brand with snark, but its decision to step back was the smarter long-term move, according to experts.

How the Clinton Foundation got ready for an election-year fight

How the Clinton Foundation got ready for an election-year fight

The group reorganized its communications structure and prepared its rapid-response capabilities in preparation for a contentious campaign - yet it received more criticism than it bargained for.