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Speechwriters sound off on Trump's inaugural address

Speechwriters sound off on Trump's inaugural address

PRWeek reached out to several agency executives who got their start writing speeches on the campaign trail to get their reaction to President Donald Trump's inaugural address. A selection of their responses follows.

Mastercard's Beaumont named 2017 PRWeek Global Awards jury chair

Mastercard's Beaumont named 2017 PRWeek Global Awards jury chair

Rose Beaumont leads international and European communications for the global financial services company, which won Global Campaign of the Year in 2016 - final call for 2017 entries is Tuesday, January 24.

Gray Lady can spearhead future of media

Gray Lady can spearhead future of media

The New York Times has got its mojo back and sounds more optimistic than ever about its future - but it is determined not to rest on its laurels and that philosophy is one everyone in PR and media should aspire to emulate in a volatile world.

Is Davos still relevant?

Is Davos still relevant?

Is a gathering of elites in the Swiss mountains still relevant in an age of fiery populism?

Facebook suggests strategies to dominate the Super Bowl

Facebook suggests strategies to dominate the Super Bowl

Eighty-nine percent of Super Bowl posts happened on Facebook last year.

Brands and the inauguration: Who's in, who's out

Brands and the inauguration: Who's in, who's out

A swearing-in ceremony unlike any other has forced advertisers to make a tough decision.

Breakfast Briefing, 1.20.2017: Inauguration Day

Breakfast Briefing, 1.20.2017: Inauguration Day

Trying to predict a Trump presidency.

Study: Why millennials should be taken seriously in the PR workforce

Study: Why millennials should be taken seriously in the PR workforce

A study by the Plank Center confirms generation gaps between millennials and the old guard of comms, but its researchers note the much-apprised generation may not only be an asset but necessary.

Target names Rick Gomez CMO

Target names Rick Gomez CMO

Target's previous CMO, Jeff Jones, left the retailer in September to join Uber as president, ridesharing.

WE Communications hires Matthew Ashworth to helm Seattle office

WE Communications hires Matthew Ashworth to helm Seattle office

He joined the firm this week from Porter Novelli.

YouTube reveals its top 20 Super Bowl ads of all time

YouTube reveals its top 20 Super Bowl ads of all time

Budweiser's 2014 Puppy Love is the platform's most viewed game ad.

Dentsu appoints Toshihiro Yamamoto president and CEO

Dentsu appoints Toshihiro Yamamoto president and CEO

Japan's advertising giant has named a successor to Tadashi Ishii after a year plagued by scandal.

Maurice Lévy tips Publicis Groupe to name insider as his successor

Maurice Lévy tips Publicis Groupe to name insider as his successor

Maurice Lévy has declared his successor will be an insider and suggested Publicis Groupe is close to naming "him."

Breakfast Briefing, 1.19.2017: Alibaba strikes Olympic sponsorship deal

Breakfast Briefing, 1.19.2017: Alibaba strikes Olympic sponsorship deal

Burson-Marsteller has a new U.S. crisis and public affairs leader in the U.S.; The public's view of Obamacare has turned positive at the last minute.

Burson-Marsteller names Helaine Klasky public affairs, crisis chair

Burson-Marsteller names Helaine Klasky public affairs, crisis chair

She is reporting to newly minted U.S. CEO Mike Fernandez in the role.

Study: Board concerns over investor sentiment and shareholder activism rising

A Clermont Partners study found frustration among investor relations officers at inexplicable and sudden movements in stock prices as well as greater engagement from boards.

Trump tweets: 6 steps to surviving a 140-character crisis

Trump tweets: 6 steps to surviving a 140-character crisis

One thing's for sure: Donald Trump will be an unconventional commander-in-chief. It's time to update your crisis plan in response to a potential Twitter beef with the 45th president of the United States.

Unilever calls on leaders to drive fight against stereotyping

Unilever calls on leaders to drive fight against stereotyping

New global research from the marketer finds pervasive assumptions about gender.

Golin ups Patti Temple Rocks to first client innovation officer

Golin ups Patti Temple Rocks to first client innovation officer

The firm also promoted Ginger Porter, MD of the Dallas office, to regional president for the Midwest.

Cohn & Wolfe hires Edelman's Laura Pesin Eder as North America president

Cohn & Wolfe hires Edelman's Laura Pesin Eder as North America president

In the latest in a string of high-level appointments at the WPP agency, Pesin Eder is joining Cohn & Wolfe from Edelman, where she was EVP and director of operations of its New York consumer practice.

Rogers & Cowan, Frukt align leadership to become 'pop culture power brokers'

Rogers & Cowan, Frukt align leadership to become 'pop culture power brokers'

The firms said they can offer clients a more holistic, global solution through the realignment.

Breakfast Briefing, 1.18.2017: Axios debuts; Biden calls out 1% at Davos

Breakfast Briefing, 1.18.2017: Axios debuts; Biden calls out 1% at Davos

Axios, called a combination of Twitter and The Economist, officially debuted on Wednesday.

Brandwatch rolls out Unlimited Historical Data

Unlimited Historical Data will allow users to pull out 1 million mentions from the last three years in five minutes.

British American Tobacco comms chief leaves post after seven months

British American Tobacco comms chief leaves post after seven months

Lucinda Kemeny, former head of communications within British American Tobacco's next generation products division, has left the role after just seven months with the company.

U.S.A. Gymnastics hires FleishmanHillard amid sex-abuse scandal

U.S.A. Gymnastics hires FleishmanHillard amid sex-abuse scandal

The organization is at the center of a series of investigative reports by the Indianapolis Star claiming widespread abuse of gymnasts at the hands of adults over the past two decades.

Marriott International books JeffreyGroup as Latin America AOR

Marriott International books JeffreyGroup as Latin America AOR

Marriott acquired Starwood Hotels & Resorts Worldwide and its 11 brands in November.

What branded content means to the future of your agency

What branded content means to the future of your agency

Four perspectives on the scramble among creative, media, PR and production shops to own the entertainment space.

Sorrell: Davos 'bubble' failed to predict Trump victory

Sorrell: Davos 'bubble' failed to predict Trump victory

The WPP chief predicts Trump will be good for the U.S. economy.

Breakfast Briefing, 1.17.2017: Chinese leader defends globalism at Davos

Breakfast Briefing, 1.17.2017: Chinese leader defends globalism at Davos

Chinese president Xi Jinping said Tuesday morning at Davos that a trade war between the U.S. and his country wouldn't benefit anyone.

Richard Edelman urges CEOs to win back trust by focusing on employees

Richard Edelman urges CEOs to win back trust by focusing on employees

Richard Edelman, CEO and president of the world's largest PR firm Edelman, has said the best way for CEOs to win back trust is to focus on their employees as opposed to their investors, because the world has "flipped upside down".

APCO opens office in Frankfurt to ensure post-Brexit presence in financial hub

APCO opens office in Frankfurt to ensure post-Brexit presence in financial hub

APCO will open an office in Frankfurt, the major finance hub of Germany, which will be led by its current deputy MD in the country.

Senior hire and new role for Earl at 3 Monkeys Zeno as Vrettos heads to US

Senior hire and new role for Earl at 3 Monkeys Zeno as Vrettos heads to US

London agency 3 Monkeys Zeno has taken on a new head of health after Rachel Vrettos moved to a New York role at parent firm Zeno - and the agency also has a new head of tech in London.

Edelman Trust Barometer breaks down how Trumpism stormed the U.S.

Edelman Trust Barometer breaks down how Trumpism stormed the U.S.

Trust in most U.S. institutions rose as populist sentiment grew in a year of change.

Real-estate start-up Compass hires Julie Binder as first comms head

Real-estate start-up Compass hires Julie Binder as first comms head

She joined the company this week from Percolate, where she was VP of global comms.

Time to end the Trump myopia

Time to end the Trump myopia

PR pros are set for a busy few months as CEOs return from holiday asking their communications teams to prepare proactive plans to address what happens if they get "Trumped".

Poll: How will the Women's March on Washington go down next week?

Poll: How will the Women's March on Washington go down next week?

Peaceful protest or tension-filled chaos?

Allison+Partners names Tracey Cassidy New York GM

Allison+Partners names Tracey Cassidy New York GM

The firm has also promoted Emily Wilson-Sawyer to EVP, reflecting her role as head of the West Coast consumer practice and lead of the agency's travel and hospitality specialty.

Snapchat launches search bar to help users find publishers' content

Snapchat launches search bar to help users find publishers' content

Snapchat has added a search bar that is always accessible to make it easier to find publishers' content, friends, groups, and stories.

Breakfast Briefing, 1.13.2017: PETA puts its money where its mouth is

Breakfast Briefing, 1.13.2017: PETA puts its money where its mouth is

The animal-rights group has bought a stake in a major fashion house to stop it from using skins from rare animals.

L.L. Bean finds there is no return policy on a Trump tweet

L.L. Bean finds there is no return policy on a Trump tweet

Brands are checking for the president-elect in their rearview mirror, fearful they may have hit a raw nerve. PR pros explain how L.L. Bean should give a boycott story the boot.

Analysis

Caught in the middle: Healthcare communicators anxiously wait out Obamacare debate

Caught in the middle: Healthcare communicators anxiously wait out Obamacare debate

Healthcare communicators are monitoring each word of the debate about the future of the Affordable Care Act.

Why the Detroit Auto Show isn't just for car companies anymore

Why the Detroit Auto Show isn't just for car companies anymore

Automakers are using the event to show off mobility technologies, and so are the suppliers and partners who are helping them along the way to self-driving cars.

Double duty: Can Sean Spicer pull off two prominent White House jobs at once?

Double duty: Can Sean Spicer pull off two prominent White House jobs at once?

Can Sean Spicer, incoming White House press secretary and communications director, handle both the podium and the playbook? Experts say it may not matter. Donald Trump is his own communicator-in-chief.

Watch out holding companies, the management consultancies are coming

Watch out holding companies, the management consultancies are coming

Don't look now, but management consultancies such as Accenture and technology giants like IBM are moving onto the turf of WPP, Omnicom, and Publicis. How long before they're major marketing services players in their own right?

Campaigns must demonstrate value or be drained from the swamp

Campaigns must demonstrate value or be drained from the swamp

Federal departments will have to show the worth of their communications campaigns to keep their funding and staff during the Trump presidency.

Wanted: Business development execs in demand as firms revamp role

Wanted: Business development execs in demand as firms revamp role

Business development officer is the new hot job in the PR agency world as firms reevaluate what they want from the position.

The new game plan: Brands strategize how to take on fake news

The new game plan: Brands strategize how to take on fake news

Communicators don't expect the fake news phenomenon to dissipate anytime soon, so they are considering ways to respond to false articles posted with malicious intent.

How PR can make the VR opportunity real

How PR can make the VR opportunity real

Virtual reality may be the flavor of the week, but it has several hurdles to clear before it's a more common part of marketing campaigns.

The pursuit of post-election talent is on - and not  just in DC

The pursuit of post-election talent is on - and not just in DC

The end of the Obama administration and Hillary Clinton's presidential campaign could be a plus for agencies, at least in terms of the abundance of communications talent on the market.

Expecting the unexpected: How public affairs pros are bracing for a Trump presidency

Expecting the unexpected: How public affairs pros are bracing for a Trump presidency

"The way that policy has been made for a generation in Washington will be done," says one prominent DC-based agency leader.

What the Trump White House press corps will look like

What the Trump White House press corps will look like

Despite being the target of verbal attacks from the now-president-elect on the campaign trail, experts say the journalists who cover President Trump will have the same privileges as in previous administrations.

Brexit: A buying opportunity for UK PR?

Brexit: A buying opportunity for UK PR?

For almost half the country, the narrow victory for Brexit was a portent of doom but, while sterling has fallen to historically low rates - plunging to a 31-year low immediately after the result - predictions of immediate Armageddon now seem far-fetched.

How GM and Starbucks are using data to make their agencies more efficient

How GM and Starbucks are using data to make their agencies more efficient

Marketers are using data in many ways, including to hold their agencies accountable, but they run the risk of drowning in numbers if they don't evolve.

Experts' memo to AT&T: Put consumers first in Time Warner deal comms

Experts' memo to AT&T: Put consumers first in Time Warner deal comms

And if that doesn't work, take a lesson on consolidation communications from the beer industry.

REI started a Thanksgiving movement, but not every retailer is following

REI started a Thanksgiving movement, but not every retailer is following

More--but not all--retailers are closing their doors this Thanksgiving.