PRWeek reached out to several agency executives who got their start writing speeches on the campaign trail to get their reaction to President Donald Trump's inaugural address. A selection of their responses follows.
Rose Beaumont leads international and European communications for the global financial services company, which won Global Campaign of the Year in 2016 - final call for 2017 entries is Tuesday, January 24.
The New York Times has got its mojo back and sounds more optimistic than ever about its future - but it is determined not to rest on its laurels and that philosophy is one everyone in PR and media should aspire to emulate in a volatile world.
Is a gathering of elites in the Swiss mountains still relevant in an age of fiery populism?
Eighty-nine percent of Super Bowl posts happened on Facebook last year.
A swearing-in ceremony unlike any other has forced advertisers to make a tough decision.
Trying to predict a Trump presidency.
A study by the Plank Center confirms generation gaps between millennials and the old guard of comms, but its researchers note the much-apprised generation may not only be an asset but necessary.
Target's previous CMO, Jeff Jones, left the retailer in September to join Uber as president, ridesharing.
He joined the firm this week from Porter Novelli.
Budweiser's 2014 Puppy Love is the platform's most viewed game ad.
Japan's advertising giant has named a successor to Tadashi Ishii after a year plagued by scandal.
Maurice Lévy has declared his successor will be an insider and suggested Publicis Groupe is close to naming "him."
Burson-Marsteller has a new U.S. crisis and public affairs leader in the U.S.; The public's view of Obamacare has turned positive at the last minute.
She is reporting to newly minted U.S. CEO Mike Fernandez in the role.
A Clermont Partners study found frustration among investor relations officers at inexplicable and sudden movements in stock prices as well as greater engagement from boards.
One thing's for sure: Donald Trump will be an unconventional commander-in-chief. It's time to update your crisis plan in response to a potential Twitter beef with the 45th president of the United States.
New global research from the marketer finds pervasive assumptions about gender.
The firm also promoted Ginger Porter, MD of the Dallas office, to regional president for the Midwest.
In the latest in a string of high-level appointments at the WPP agency, Pesin Eder is joining Cohn & Wolfe from Edelman, where she was EVP and director of operations of its New York consumer practice.
The firms said they can offer clients a more holistic, global solution through the realignment.
Axios, called a combination of Twitter and The Economist, officially debuted on Wednesday.
Unlimited Historical Data will allow users to pull out 1 million mentions from the last three years in five minutes.
Lucinda Kemeny, former head of communications within British American Tobacco's next generation products division, has left the role after just seven months with the company.
The organization is at the center of a series of investigative reports by the Indianapolis Star claiming widespread abuse of gymnasts at the hands of adults over the past two decades.
Marriott acquired Starwood Hotels & Resorts Worldwide and its 11 brands in November.
Four perspectives on the scramble among creative, media, PR and production shops to own the entertainment space.
The WPP chief predicts Trump will be good for the U.S. economy.
Chinese president Xi Jinping said Tuesday morning at Davos that a trade war between the U.S. and his country wouldn't benefit anyone.
Richard Edelman, CEO and president of the world's largest PR firm Edelman, has said the best way for CEOs to win back trust is to focus on their employees as opposed to their investors, because the world has "flipped upside down".
APCO will open an office in Frankfurt, the major finance hub of Germany, which will be led by its current deputy MD in the country.
London agency 3 Monkeys Zeno has taken on a new head of health after Rachel Vrettos moved to a New York role at parent firm Zeno - and the agency also has a new head of tech in London.
Trust in most U.S. institutions rose as populist sentiment grew in a year of change.
She joined the company this week from Percolate, where she was VP of global comms.
PR pros are set for a busy few months as CEOs return from holiday asking their communications teams to prepare proactive plans to address what happens if they get "Trumped".
Peaceful protest or tension-filled chaos?
The firm has also promoted Emily Wilson-Sawyer to EVP, reflecting her role as head of the West Coast consumer practice and lead of the agency's travel and hospitality specialty.
Snapchat has added a search bar that is always accessible to make it easier to find publishers' content, friends, groups, and stories.
The animal-rights group has bought a stake in a major fashion house to stop it from using skins from rare animals.
Brands are checking for the president-elect in their rearview mirror, fearful they may have hit a raw nerve. PR pros explain how L.L. Bean should give a boycott story the boot.
Healthcare communicators are monitoring each word of the debate about the future of the Affordable Care Act.
Automakers are using the event to show off mobility technologies, and so are the suppliers and partners who are helping them along the way to self-driving cars.
Can Sean Spicer, incoming White House press secretary and communications director, handle both the podium and the playbook? Experts say it may not matter. Donald Trump is his own communicator-in-chief.
Don't look now, but management consultancies such as Accenture and technology giants like IBM are moving onto the turf of WPP, Omnicom, and Publicis. How long before they're major marketing services players in their own right?
Federal departments will have to show the worth of their communications campaigns to keep their funding and staff during the Trump presidency.
Business development officer is the new hot job in the PR agency world as firms reevaluate what they want from the position.
Communicators don't expect the fake news phenomenon to dissipate anytime soon, so they are considering ways to respond to false articles posted with malicious intent.
Virtual reality may be the flavor of the week, but it has several hurdles to clear before it's a more common part of marketing campaigns.
The end of the Obama administration and Hillary Clinton's presidential campaign could be a plus for agencies, at least in terms of the abundance of communications talent on the market.
"The way that policy has been made for a generation in Washington will be done," says one prominent DC-based agency leader.
Despite being the target of verbal attacks from the now-president-elect on the campaign trail, experts say the journalists who cover President Trump will have the same privileges as in previous administrations.
For almost half the country, the narrow victory for Brexit was a portent of doom but, while sterling has fallen to historically low rates - plunging to a 31-year low immediately after the result - predictions of immediate Armageddon now seem far-fetched.
Marketers are using data in many ways, including to hold their agencies accountable, but they run the risk of drowning in numbers if they don't evolve.
And if that doesn't work, take a lesson on consolidation communications from the beer industry.
More--but not all--retailers are closing their doors this Thanksgiving.