How China is using social media to reach the West; LinkedIn kicks the tires on its own version of Facebook's Instant Articles; De Blasio press secretary to step down; Out Friday morning: April's jobs report; Trump tweets taco bowl photo, Latino groups condemn amid party rift.
Matt Groves has resigned as MD of Edelman UK's digital division less than a year after being appointed - with the firm telling PRWeek it will scrap the standalone team and integrate digital capabilities across the business.
He will oversee the company's policy offices in the U.S., Hong Kong, Brussels, and the U.K.
At the MM&M Transforming Healthcare conference in New York, Iyengar told attendees how to take into account a consumer's behavior and emotion when marketing medical products.
Formed in 2007 to service primary client Ford Motor, Team Detroit is turning the page by rebranding as Global Team Blue, or GTB for short.
The agency has been in talks to sell a large percentage to a Silicon Valley-based private equity firm.
BioPharm Communications cofounders Jeff Persinger and Daniel Egeland will continue to lead the firm.
Volkswagen, Domino's, Adobe, and Hormel stay on target for Star Wars Day.
Wet food going to the dogs as four Mars brands unite with AOR Weber Shandwick for Mix Mania campaign
Best in branded content recognized; Avocados from Mexico takes advantage of Cinco de Mayo; Bushes decline to endorse Trump; Tech groups outline what they want from the next president; DreamWorks, Comcast executives meet with employees about acquisition.
Presented by PRWeek US and Campaign US, the first Brand Film Festival highlighted some of the most artistic, creative, and effective branded content films.
Shift Communications CEO Todd Defren said there are no major changes planned for his agency following the acquisition.
Many brands joined in the fun on the unofficial holiday celebrating Star Wars, but T-Mobile used the opportunity to take on rival AT&T.
Personal trainer Joe Wicks built an international brand using social media. His next challenge: conquering America.
The leader of a recently combined communications department at PayPal talks about his company's decision to enter the Cuban market, but pull back from North Carolina after its controversial bathroom law went into effect.
Comparing the industry's work to favorite shows and movies is a natural reflex, writes the jury chair of Campaign US and PRWeek's inaugural Brand Film Festival.
RNC chair says Trump is presumptive nominee; Sard negotiates minority stake sale to Silicon Valley private equity firm; May the Fourth; Obama to visit Flint; Takata recall to double.
The media, government and consumers have all attacked 'China's Google' over its ethical practices after the death of a student who used the search engine to find dubious cancer treatment.
Two former colleagues from FleishmanHillard wanted to show the world the harassment women in sports media face online. To say they struck a nerve would be an understatement.
A suit seeking class-action status in New York and California is claiming Quaker does not live up to its pledge of keeping its products completely natural.
Branded work from new content agency Zacaroli positions Cadillac as urban adventure vehicle.
Agency Business Report 2016; Indiana goes to the polls; Jury orders Johnson & Johnson to pay $55 million in talc products suit; Aeropostale files for Chapter 11; Airlines post big profits.
Leicester City Football Club's success on the pitch this season has translated into the field of social media - its Instagram account has experienced a bigger growth in followers than any other UK account over the past month.
Lee Nugent joins the agency from Nelson Bostock Group in London.
Ludlum has worked in public affairs at Ogilvy for nearly a decade.
The CIA live-tweeted, minute by minute, the events of the raid that killed Osama bin Laden on Sunday afternoon. Many social media users thought it was inappropriate.
The company raised $2.3 million led by Omnes Capital and CM-CIC Capital Privé last month, some of which will go towards a global campaign debuting in the U.S. and France this month.
Fewer, better ads; creative freedom for agencies; AOR relationships; and research, research, research.
Sorrell has led the company since founding it in 1985.
CIA tweets minute-by-minute account of bin Laden raid; Radiohead goes dark on the web; Reckitt Benckiser apologizes to South Koreans; Clinton turns to general election messaging at NAACP event.
Andrew Clarke, chief customer officer since 2015, will take the newly created role of chief marketing and customer officer.
The press secretary from the real West Wing met the fictional one for a serious message at Friday's press briefing.
She had served in numerous roles at Cisco since joining the company in 2008.
She started in the role this week, reporting to Scott Beaudoin, who joined the firm in January as chief strategy officer and executive MD of the corporate and brand purpose practice.
Protesters disrupt traffic outside Trump event in California; Brands try for the spotlight at the NFL Draft; Volkswagen CEO apologizes to Obama; Clinton sends 'woman cards' to her supporters; Emergency approval granted for first commercial Zika test.
The juries for this year's Cannes Lions festival have been finalised, including for the PR Lions.
Despite its importance in projecting Britain around the world, in the UK the BBC is loved and loathed in equal measure and needs to fight to defend its reputation, PR360 attendees were told yesterday by John Shield, the broadcaster's director of comms.
PepsiCo took in-house team of the year and Weber Shandwick was named global agency of the year, while Golin had a good evening as the PRWeek Global Awards 2016 were handed out in London on Thursday night.
Brands used the national day to inspire children, showcase workplace flexibility and employee perks, and playfully engage consumers.
The owner of a UK newswire agency that incorporates transatlantic agency 72 Point has admitted that "tension" exists between the two businesses after reporters were sent a memo asking them to weigh up the effect of negative news stories about PR clients.
Tired of being blamed for economic volatility and labor problems in the U.S., China's government has realized it needs to shift comms strategy for reaching out to the West, experts say.
Experts say Snapchat should remove its speed filter, which is at the center of the lawsuit.
Public health officials are learning more about Zika every day and working feverishly to develop a vaccine. In the meantime, they're targeting preventative communications at pregnant women.
More business leaders, such as GE's Beth Comstock, are finding a more authentic connection via Facebook Live.
Alaska Airlines' acquisition of Virgin America gives it a bigger footprint on the West Coast. It also bought a fun, standout brand that experts say it should maintain in some way post-merger.
With the country facing a national corruption scandal, economic worries, and the Zika virus, Olympic sponsors - and the brands looking to usurp them at the Games - are preparing for a range of serious issues.
New salary regulations proposed by the Obama administration that might go into effect as early as this fall could be a rude awakening for agencies that have long relied on junior staffers doing yeoman's work.
It's no longer just about how many followers a brand or influencer has, algorithmic changes will increase the value of brand-user interaction and quality.
Americans making less than $50,000 a year may soon be entitled to overtime pay. Can the agency model survive the death of "sweatshop culture?"
U.S. companies are rushing to take advantage of improved relations with Cuba. Yet brand building on the island nation remains a long-term proposition for most.
Food and nutrition brands are marketing to one of the most sophisticated consumer audiences around when they list their ingredients - so there's no room for error.
Legal experts say the next 10 days are critical if the industry wants to turn back efforts by the state Joint Commission on Public Ethics that would redefine some PR activities as lobbying.
Maria Sharapova sent shockwaves through the sporting world after revealing she had failed a drugs test at the Australian Open. What now for the tennis superstar? We look at what happened to five other global sports stars after doping indiscretions.
How to evaluate new apps' potential, according to Gary Vaynerchuk, Golin head of digital Jeff Beringer, and Chik-fil-A's social media team.
The Mobile World Congress is no longer just about smartphones. Virtual reality and 360-degree video are coming - and brands should get ready.