You don't have to shield your eyes from social media during today's eclipse! Brands from DoubleTree by Hilton to Pizza Hut to Warby Parker have found creative ways to capitalize on the total solar eclipse.
What to watch today: an eclipse this afternoon, and President Trump addresses the nation this evening. Audi is denying it's working with a follower-buying website, and the Mooch has hired a publicist.
Audi is the latest major organisation to reject claims that it is a client of a UK-based business that lets influencers buy followers and 'engagement' on social media.
Royal Caribbean on booking Bonnie Tyler for eclipse: 'We knew if we didn't get her, somebody else would'
The inside story of how the Total Eclipse Cruise came about.
Phumzile Van Damme, spokesperson of South Africa's Democratic Alliance, has told PRWeek she was "very satisfied" with the PRCA hearing into Bell Pottinger's controversial activities in the country.
Business can fill the moral vacuum created by President Trump but company CEOs have to balance a tightrope in doing so.
PRWeek's editorial team discusses the news of the week with special guest Julie Batliner, president of Carmichael Lynch Relate.
Look the moon on the sun, brands are all over the total eclipse coming Monday.
Monday was Pearson's first day at the relocation technology platform.
Uber sent a letter to customers reinforcing its opposition to white supremacists, while prominent Republicans and business leaders have started to rebuke President Trump more clearly.
These are the football clubs scoring the best engagement rates across Twitter and Facebook, according to We Are Social.
Kelly Swanson has been the undefeated boxer's PR handler for a dozen, never-short-on-controversy years.
Other companies such as IBM also found themselves in the organization's crosshairs after their leaders joined President Trump's business advisory councils.
Procter & Gamble's Always has brought back its #LikeAGirl campaign with a new ad tackling girls' failure of confidence during puberty.
PAN officially opened its New York office on August 1 to go along with its offices in San Francisco, Boston, and Orlando.
Facebook, Apple, and PayPal are among the companies vowing to fight extremism after last weekend's events in Charlottesville, Virginia.
Deloitte Digital has bought Stockholm-based creative firm Acne Agency, which has worked with brands including H&M, Spotify and Ikea.
Phumzile van Damme, the national spokeswoman for South Africa's second-biggest political party, has arrived in London where she will appear at the PRCA hearing into the conduct of the agency Bell Pottinger.
Adidas and the BBC have rejected claims they are clients of a UK-based business that lets influencers buy followers and 'engagement' on social media.
Seven CEOs dropped out of the president's manufacturing council before he disbanded it on Wednesday, along with another board of top executives.
Hicks was named interim White House communications director Wednesday. Unlike a certain predecessor, she has a record of keeping out of the spotlight.
Frazier's statement was a rare moment of humanity and personal perspective from a leader in an industry that speaks most often to investors and each other.
Cafiero had served as director of communications at Mashable since March 2014.
PepsiCo chief executive Indra Nooyi has been targeted by a campaign calling for business leaders to disassociate themselves from President Donald Trump after he was harshly criticized for his response to the weekend's far-right protests in Virginia.
Both positions were newly created as the agency has grown over the past year.
The business and political worlds are trying to digest President Trump's Tuesday press conference, in which he refused to solely blame white supremacists for Saturday's violence in Charlottesville, Virginia.
Ketchum has been appointed to a consolidated UK PR brief for electronics giant Samsung.
Cofone's position was cut as part of Huntsworth's plan to consolidate IT, HR, and finance to drive efficiencies across its business.
Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Tiki Brand put out a statement this weekend condemning white supremacist marchers who had used its product. It was the second time in three months the company had to disassociate its brand from extremist groups.
Johnson & Johnson has breached the UK drug regulation code in three places in promotions for smoking cessation product Nicorette.
The feed pulls content from the web based on topics and guidelines created by a program administrator.
More fallout from Charlottesville, including CEOs leaving Trump's advisory council.
Huawei's consumer tech arm has appointed Red Consultancy to deliver its comms strategy across Western Europe, the UK and Ireland, despite Hill+Knowlton Strategies' attempt to hold onto the UK brief.
The nonprofit organization previously worked with Porter Novelli and ad agency Red Deluxe during the Ice Bucket Challenge craze.
Paul Taaffe, CEO of Grayling parent Huntsworth, will act as U.S. CEO; Harris plans to set up his own consultancy.
Both Fleishman and Build-A-Bear Workshop are based in St. Louis.
Chipotle PR director Chris Arnold is reporting to Schalow.
President Donald Trump's statement blaming "many sides" for the violence in Charlottesville, Virginia, on Saturday received condemnation from across the political spectrum this weekend.
No longer scared of the president's attacks on Twitter, companies are publicly breaking with Donald Trump over his remarks after last weekend's events in Charlottesville, Virginia. Corporate communications experts are cheering them on.
But it is a new take on the tried-and-true tactic of going around the media, this time with a Trumpian twist.
Cut taxes? Or solidify social programs? Advocacy organizations are pulling out all the stops for the upcoming tax-reform debate.
Start with a brash New Yorker with no formal communications experience. Give him a plum Executive Branch job with a flawed reporting structure. The result: Anthony Scaramucci's bizarre first week at the White House.
Overwhelmed, but grateful: What really happens when a brand turns a random person into a social media celebrity
Tinder did it to Josh Avsec and Michelle Arendas. Wendy's did it to Carter Wilkerson. The three discuss their newfound fame, and how glamorous it has really been (or not).
The Pikachu-catching phenomenon popularized AR and made the technology much more accessible.
Experts see incredible potential for AI as a collaboration tool at agencies. But don't expect every firm to build its own version of Publicis' Marcel.
The cyberattack on WPP raises questions about agencies' role in data protection.
Meet Dini von Mueffling Communications, the Flatiron PR firm with a handful of staffers that turned heads at Cannes for its work on Evan with BBDO.
At the top of the messaging to-do list for midsize and local grocery chains: reconnecting with customers and emphasizing local roots.
News to know for PR pros on Thursday from the South of France, Silicon Valley, and Washington, DC.
Drugmakers are increasingly facing blame from regulators, lawmakers, and the public as the list of lawsuits and investigations at the state and local levels grows.
Industry experts say Cannes Lions judges will reward PR campaigns that solve problems or have social justice themes.
The Trump administration has adopted a comms tactic from an old political adversary as it tries to contain the #RussiaGate scandal. DC-based communications pros are skeptical it will work.
The tone has changed dramatically since last year for LGBT rights groups, which are now as focused on opposing the Trump administration's policies as celebrating progress and community.