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Outgoing Rogers & Cowan CEO Tardio to join Socialtext as chairman

Outgoing Rogers & Cowan CEO Tardio to join Socialtext as chairman

Tom Tardio has served as Rogers & Cowan's CEO since 1991.

NY Auto Show: How Jaguar and Toyota drove buzz with pre-show efforts

NY Auto Show: How Jaguar and Toyota drove buzz with pre-show efforts

Jaguar and Toyota launched efforts prior to the New York Auto Show.

Edelman: Divorce proceedings to have no effect on PR firm

Edelman: Divorce proceedings to have no effect on PR firm

The news that Richard Edelman and his wife may be divorcing after 28 years has fueled speculation about the potential impact on the family's eponymous PR firm, which is the largest in the world.

How Walmart said no to Arkansas' controversial religious freedom bill

How Walmart said no to Arkansas' controversial religious freedom bill

A similar law in Indiana has prompted a backlash from businesses there and nationwide after critics said it could lead to discrimination against LGBT individuals.

Five things PR pros need to know on Wednesday morning, 4.1.2015

Five things PR pros need to know on Wednesday morning, 4.1.2015

Tech companies lead the way on April Fools' Day; Walmart to Arkansas governor: veto religious freedom bill; GoDaddy grows up.

Club Med names Current Lifestyle Marketing its PR agency

Club Med names Current Lifestyle Marketing its PR agency

Current is helping Club Med gear up for a new program with Cirque du Soleil in Punta Cana, Dominican Republic.

Publicasity appointed to promote Turkey to tourists

Publicasity appointed to promote Turkey to tourists

Publicasity has been called in to handle the consumer and trade PR to promote Turkish tourism, following a competitive pitch.

Edelman brings on Matter's Hollenbeck as corp comms SVP

Edelman brings on Matter's Hollenbeck as corp comms SVP

Hollenbeck joined the agency's Portland, Oregon corporate practice.

10 questions for former White House digital guru Dan Pfeiffer

10 questions for former White House digital guru Dan Pfeiffer

Former White House senior adviser and digital guru Dan Pfeiffer, who stepped down in February, chatted with PRWeek about his future, what digital trends to look for in the 2016 election, and why Silicon Valley is becoming a regular home for former politicos.

Sorrell: Advocacy is part of advertising

Sorrell: Advocacy is part of advertising

He added that brands must differentiate Millennials from centennials.

Heineken restructures marketing function as global CMO exits

Heineken restructures marketing function as global CMO exits

Stefan Orlowski, president of the Americas, will lead the company's consolidated European region.

Men must lend their voice to gender disparity debate

Men must lend their voice to gender disparity debate

To become reality, gender equality requires the commitment of women and men

Seven things PR pros need to know on Tuesday morning, 3.31.2015

Seven things PR pros need to know on Tuesday morning, 3.31.2015

'Daily Show' heir apparent already under fire; Indiana media calls out state "religious freedom" law; Heineken reorganizes top marketing, sales jobs.

Golin's intern challenge: Alligators, the Amish, and altruism

Golin's intern challenge: Alligators, the Amish, and altruism

Akinbola Richardson will take on unique experiences, face his fears, and immerse himself in a new culture as part of Golin's new internship program.

Ogilvy PR Indonesia to handle the upcoming 24th World Economic Forum

Ogilvy PR Indonesia to handle the upcoming 24th World Economic Forum

WEF returns to Indonesia after four years. Ogilvy PR has been placed in charge of the event's communications and promotions.

Five things to know about the new 'Daily Show' host, Trevor Noah

Five things to know about the new 'Daily Show' host, Trevor Noah

The next host of The Daily Show was a relative unknown in the US, at least until Monday morning.

Facebook's news move will degrade content marketing

Facebook's news move will degrade content marketing

There's much more to this story than just a pleasing experience for Facebook members.

Weight Watchers ends run with Ketchum

Weight Watchers ends run with Ketchum

The company's active subscribers fell 15% in the fourth quarter of last year as it faces more competition from free apps and online services.

Five storytelling tips from Coca-Cola's top European marketer

Five storytelling tips from Coca-Cola's top European marketer

Appeal to consumers' rational or emotional brains? That depends on the brand.

D S Simon: PR pros missing out on digital earned media opportunities

More than three-quarters of journalists surveyed by the firm say they use video created externally.

Nine things PR pros need to know on Monday morning, 3.30.2015

Nine things PR pros need to know on Monday morning, 3.30.2015

Apple's Tim Cook, other tech leaders pan Indiana "religious freedom" law; Jamie Foxx under fire for Bruce Jenner jokes; Rubio plans Miami presidential bid announcement.

Cayman Islands parts with Diffusion a year after appointment

Cayman Islands parts with Diffusion a year after appointment

The Cayman Islands Department of Tourism has decided not to renew its contract with Diffusion and has moved its PR function in-house.

NFL joins chorus concerned over Indiana Religious Freedom bill

NFL joins chorus concerned over Indiana Religious Freedom bill

The NCAA is also concerned about the law's implications.

A day in the life of Christie's Real Estate's corporate comms VP

A day in the life of Christie's Real Estate's corporate comms VP

Michael Sherman, VP of corporate communications, Christie's Real Estate, shares his morning ritual and what he would do if he ruled the world for a day.

McDonald's comms leader Coffing to depart after 30 years

McDonald's comms leader Coffing to depart after 30 years

Bridget Coffing will stay at McDonald's for several more months until her successor is identified.

Facebook dangles a sword of Damocles

Facebook dangles a sword of Damocles

The social network giant wants to host mainstream media owners' content within its platform and encourage agencies to spend more of their clients' ad dollars within this closed shop.

How has Lufthansa responded to the Germanwings crash?

How has Lufthansa responded to the Germanwings crash?

Take our poll on how Lufthansa's chief executive has responded to the Tuesday crash of a Germanwings flight in southern France.

Jaguar Land Rover consolidates PR account in JV Spark44

Jaguar Land Rover consolidates PR account in JV Spark44

Jaguar Land Rover is moving its Land Rover PR account to Spark44, a joint venture agency owned 50:50 by Spark44 management and Jaguar Land Rover.

Five things PR pros need to know on Friday morning, 3.27.2015

Five things PR pros need to know on Friday morning, 3.27.2015

Information trickles out from Germanwings investigation; AMC markets 'Mad Men' final season to marketers; Banks want Elizabeth Warren to tone it down.

Allison hires former Burson MD Jorgensen as LA head

Allison hires former Burson MD Jorgensen as LA head

She reports to senior partner and Western region leader Phil Carpenter.

PR agencies and marketing embrace Hollywood

PR agencies and marketing embrace Hollywood

The line where brand marketing ends and Hollywood begins is blurring.

SurveyMonkey appoints Bite as first UK comms agency

SurveyMonkey appoints Bite as first UK comms agency

SurveyMonkey, the free online survey company, has appointed Bite to drive its expansion in the UK.

Emanate wins pitch for Right Guard PR and social media brief

Emanate wins pitch for Right Guard PR and social media brief

Right Guard, the deodorant and shower gel brand, has appointed Emanate as its retained agency for PR and social media, following a competitive pitch.

Bean-counting is affecting China's PR industry

Bean-counting is affecting China's PR industry

In the midst of an austerity crunch, clients in China are increasingly letting procurement drive PR agency pitches. Unfortunately this is resulting in agencies being hired on price and fired on ability.

Lufthansa CEO is not doing enough to reassure passengers, say PR pros

Lufthansa CEO is not doing enough to reassure passengers, say PR pros

Lufthansa CEO Carsten Spohr spoke about security and safety procedures during a press conference Thursday.

Waggener Edstrom creates new tech lead role for Beauparlant

Waggener Edstrom creates new tech lead role for Beauparlant

The 14-year agency veteran has served as president of the Microsoft account.

Cannes Lions reveals 2015 PR Jury

Cannes Lions reveals 2015 PR Jury

The Cannes Lions festival is touting its list of 2015 judges as its most diverse jury yet.

American Greetings debuts ThankList, its first purpose-driven campaign

American Greetings debuts ThankList, its first purpose-driven campaign

The greeting card company is displaying gratitude with a digital project.

Golin brings on Fleishman global consumer products lead Langeland

Golin brings on Fleishman global consumer products lead Langeland

She will serve as deputy MD of Golin New York and head of its consumer practice.

Eight things PR pros need to know on Thursday morning, 3.26.2015

Eight things PR pros need to know on Thursday morning, 3.26.2015

Groupe Bollore sells larger-than-expected share of Havas Group; Experts warn of cost-cutting after Heinz-Kraft deal; Twitter releases Meerkat rival Periscope.

Analysis

As gun-violence activists speak out, is America still listening?

As gun-violence activists speak out, is America still listening?

Gun violence has become a routine headline in the 24/7 news cycle.

How a strong dollar is weakening the hand of global PR agencies

How a strong dollar is weakening the hand of global PR agencies

Wild currency fluctuations are casting a shadow over otherwise improving economic conditions.

How the PR industry is tackling its diversity deficit

How the PR industry is tackling its diversity deficit

Has progress been made? Yes, say experts. But there's a long way to go.

Transgender branding goes mainstream with Clean & Clear campaign

Transgender branding goes mainstream with Clean & Clear campaign

Jennings' Clean & Clear sponsorship is the latest in a gradual move by brands to include transgender people in mainstream advertising.

Despite the price tag, it's time for marketers to embrace Apple Watch

Despite the price tag, it's time for marketers to embrace Apple Watch

Should brands follow Apple into the wearable space now that the wraps are off Apple Watch? In a word, yes, say marcomms executives.

At SXSW, 'all you see are brands' - why that's the problem

At SXSW, 'all you see are brands' - why that's the problem

"It's become amateur hour," says one longtime attendee skipping the event for the first time in years. Yet many marketers contend the festival still has much value.

PR firms at a make-or-break moment on content creation

PR firms at a make-or-break moment on content creation

The pressure is on for agencies, large and small, to get content creation right - and right now.

How five brands are going for gold on Oscar night

How five brands are going for gold on Oscar night

The brands are balancing multiple digital and social media initiatives throughout the event to keep viewers engaged.

Why a traditional, fact-based approach on vaccine comms isn't working

Why a traditional, fact-based approach on vaccine comms isn't working

While a straight-to-the-point, fact-based approach is often effective in healthcare PR, it's not the best option for trying to convince skeptical parents that they should vaccinate their children.

Why brands believe Black History Month is best celebrated year-round

Why brands believe Black History Month is best celebrated year-round

While many brands tip their caps to Black History Month each February, the ones that really connect with African-American consumers make it a year-round priority.

2016: When campaign comms will leave its comfort zone

2016: When campaign comms will leave its comfort zone

Interviews with quirky YouTube stars. Snapchat Q&As. Appearances on Internet comedy shows. That's just a taste of where digital campaign communications could go by November 2016.

Snowmageddon: Communicators back 'better safe than sorry' approach

Snowmageddon: Communicators back 'better safe than sorry' approach

It's easy to criticize officials for overhyping the Blizzard of 2015, but it's better to have residents and travelers ready than unprepared, say crisis communicators.

Super Bowl marketing shift: Brands don't have to play (on TV) to win

Super Bowl marketing shift: Brands don't have to play (on TV) to win

The Super Bowl marketing landscape has changed. With more big brands on the bench, smaller companies and first-time advertisers are primed for memorable moments.

Colleges ramp up policies to curb student sexual assaults

Colleges ramp up policies to curb student sexual assaults

Talking about sexual assault comes with a new set of challenges when that conversation rises to university administration level.

IR execs back Sony's rare decision to postpone earnings

IR execs back Sony's rare decision to postpone earnings

How Sony responds to the cyberattack could be a blueprint for future companies, say IR experts.

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