Latest News

UBS asks the big questions in global brand relaunch

UBS asks the big questions in global brand relaunch

Publicis Worldwide steers the Swiss financial giant through a digital play based on extensive client research.

Ketchum veteran Laura Ryan joins Cohn & Wolfe to lead US corporate practice

Ketchum veteran Laura Ryan joins Cohn & Wolfe to lead US corporate practice

Ryan will report to US president David Herrick in the new role. She left Ketchum last week.

US-China Business Council appoints Lesley Lopez to lead comms

US-China Business Council appoints Lesley Lopez to lead comms

She took over the role from Marc Ross, who co-founded Caracal Strategies in June.

Google logo: 20 best Twitter reactions from agencies, designers and brands

Google logo: 20 best Twitter reactions from agencies, designers and brands

Google's logo change lit up social media, with designers, agencies, individuals and companies including the PR firm Manifest London all joining the discussion.

Fleishman loses Gerard Carney to Guggenheim Partners

Fleishman loses Gerard Carney to Guggenheim Partners

Carney will serve as Guggenheim Partners' MD and media strategist, starting next week.

6 stories PR pros need to know on Wednesday morning, 9.2.2015

6 stories PR pros need to know on Wednesday morning, 9.2.2015

Marriott's new brand ambassador is a YouTube star; Sony took the edge off 'Concussion,' according to leaked emails; Global revenue up 8.5% at Edelman in latest fiscal year; Bush changes course, challenges Trump; Consumer Reports' worst cars of 2015; A legal blow for Uber.

Bell Pottinger litigation support helps secure Suzuki court victory in four-year Volkswagen case

Bell Pottinger litigation support helps secure Suzuki court victory in four-year Volkswagen case

Japan's Suzuki Motor Corporation has won a major decision against rival manufacturer Volkswagen in the International Court of Arbitration with help from the litigation support team of comms firm Bell Pottinger.

Opinion: Changing perceptions about 'Brand Taiwan'

Opinion: Changing perceptions about 'Brand Taiwan'

Although the country doesn't yet have a truly global brand on the scale of Samsung or Toyota, the tide is beginning to turn, says Prophet's John Holton

How nine brands described their jobs to five year olds on Twitter

How nine brands described their jobs to five year olds on Twitter

The hashtag garnered more than 15,000 tweets by Tuesday afternoon.

Edelman grows 8.5% in 2014/15 financial year

Edelman grows 8.5% in 2014/15 financial year

Global revenues at the world's largest PR firm rose to $833 million in the 12 months to June 30, 2015, while the US was up 9% to $504.7 million in the same period.

Chipotle calls lawsuit over GMO-free messaging 'meritless'

Chipotle calls lawsuit over GMO-free messaging 'meritless'

"Chipotle has always been honest and transparent with its customers, and our messaging surrounding our use of non-GMO ingredients is no exception," said communications director Chris Arnold.

NFL comms leader Paul Hicks joins Glover Park Group

NFL comms leader Paul Hicks joins Glover Park Group

He will continue to work with the league in his new role.

GE names CMO Beth Comstock vice chair of Business Innovations unit

GE names CMO Beth Comstock vice chair of Business Innovations unit

She is reportedly the first woman to hold the vice chair title at GE.

Apple's iOS 9 to force a dramatic rethink about mobile marketing

Apple's iOS 9 to force a dramatic rethink about mobile marketing

Three reasons why marketers will have to shake things up when Apple releases the latest version of its operating system.

Tokyo 2020 Olympic logo dropped after a month

Tokyo 2020 Olympic logo dropped after a month

Kenjiro Sano has been accused of plagiarizing the logo by a Belgian designer.

The 8 stories PR pros need to know on Tuesday morning, 9.1.2015

The 8 stories PR pros need to know on Tuesday morning, 9.1.2015

More Clinton emails released; Marissa Mayer's big announcement; PRWeek Career Guide 2015; White House debuts year two of It's On Us campaign; Deflategate ruling expected this week; Wikipedia bans 281 from editing.

Khoo Yin named general manager of FleishmanHillard in Singapore

Khoo Yin named general manager of FleishmanHillard in Singapore

She succeeds Mickie French, who has repatriated to the United States.

Kim Kardashian West's Diclegis #CorrectiveAd clears air on FDA requirements

Kim Kardashian West's Diclegis #CorrectiveAd clears air on FDA requirements

The reality-show star took to Instagram again on Sunday night to promote morning sickness medication Diclegis, this time with extensive risk information.

Xerox to customers: Here's how we can help you make more money

Xerox to customers: Here's how we can help you make more money

The company has launched a b-to-b campaign and redesigned its website to let customer stories take center stage.

The 6 stories PR pros need to know on Monday morning, 8.31.2015

The 6 stories PR pros need to know on Monday morning, 8.31.2015

A new name for Mount McKinley; VMA recap; Why publishers are mad at Apple; US Open begins; Uber offers Mad Max-themed rides; Ed Lewi dead at 81.

Study: An inside look at Russian PR pros' lives

Study: An inside look at Russian PR pros' lives

More than 25% of Russian PR pros hold degrees in fields such as physics, chemistry, law, philosophy, and art.

Savvy comms paves way for Walgreens Boots Alliance merger

Savvy comms paves way for Walgreens Boots Alliance merger

Walgreens Boots Alliance's global comms team works hand in hand to balance the complexities of a merger and create a unified strategy to inspire all stakeholders.

MSL names new finance practice regional leader for Asia

MSL names new finance practice regional leader for Asia

Lusha Niu has worked closely with institutional investors including Tiger Global, Morgan Stanley, HSBC and Fidelity Venture Capital on their China deals

Top branded Vines of the month: Coca-Cola, Walkers, and Burger King

Top branded Vines of the month: Coca-Cola, Walkers, and Burger King

Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines of the month. This month we have a free-styling beverage, a hated (or loved) snack and devilishly hot chicken.

Shazam brings on Grooveshark's James Pearson for global comms

Shazam brings on Grooveshark's James Pearson for global comms

Pearson succeeds former Shazam comms leader Brendan Lewis, who left the music app in June.

Cracker Barrel scoops up Cision's Straessle

Cracker Barrel scoops up Cision's Straessle

Straessle will manage corporate communications for the dining chain.

Burger King came out top in McWhopper PR stunt, says PRWeek reader survey

Burger King came out top in McWhopper PR stunt, says PRWeek reader survey

PRWeek readers have spoken, and they say that Burger King came out best from its McWhopper PR stunt for International Day of Peace.

Six stories PR pros need to know on Friday, 8.28.2015

Six stories PR pros need to know on Friday, 8.28.2015

BlueFocus' net profit dropped 71.4% in the first half of 2015; shootings occurred at two separate universities on Thursday; a former Subway franchisee tipped off an ad exec at the chain in 2008, according to lawyer.

BuzzFeed strikes global branded content and ad deal with WPP

BuzzFeed strikes global branded content and ad deal with WPP

BuzzFeed has secured its first global advertising deal with GroupM, the global media planning and buying arm of WPP.

Huntsworth announces £48.8m writedown as pre-tax profits fall almost one third

Huntsworth announces £48.8m writedown as pre-tax profits fall almost one third

Huntsworth has announced a impairment of £48.8m ($75.3m) on Grayling and Citigate this morning, following another challenging trading period with pre-tax profits falling almost one third from £7.7m to £5.3m in the first half of 2015.

Bluefocus H1 results justify international growth focus

Bluefocus H1 results justify international growth focus

Group cites "determined globalisation strategy" for 30 percent top-line growth, but M&A costs hit bottom line

Denver Urban Renewal Authority seeks branding, marketing, and PR support

Denver Urban Renewal Authority seeks branding, marketing, and PR support

The winning agency will begin working on the business November 19.

Havas reports 'strong' first half as PR business holds its own

Havas reports 'strong' first half as PR business holds its own

Havas saw net income rise 27.6 per cent to €77m (£56.2m, $86.6m) in the first half of 2015, with the performance of the PR business "consistent with or better than" that of the company overall.

How sharing can open up your creativity

How sharing can open up your creativity

Great ideas come from many different and unexpected places - share your creative stimuli with us and let's celebrate trying to win the battle of the big idea.

#WeStandWithWDBJ: Journalists across the nation band together over shooting

#WeStandWithWDBJ: Journalists across the nation band together over shooting

Using the hashtag #WeStandWithWDBJ, journalists voiced their condolences after the tragic on-air shooting of Virginia TV station WDBJ reporter Alison Parker and cameraman Adam Ward.

Watch out Nike: Under Armour is coming to get you

Watch out Nike: Under Armour is coming to get you

Under Armour's latest campaign will propel the brand one step closer to rival Nike.

What game day is like for New York Yankees PR director Jason Zillo

What game day is like for New York Yankees PR director Jason Zillo

Yankees Director of Media and Publicity Jason Zillo walks PRWeek though the ins and outs of game day from a PR perspective.

Five stories PR pros need to know on Thursday, 8.27.2015

Five stories PR pros need to know on Thursday, 8.27.2015

McDonald's rebuffs Burger King's McWhopper play; Expedia seeks new agency for UK consumer work; Uber testing new routes, cheaper fares

Survey: who comes out of the McWhopper PR stunt best - McDonald's, Burger King, or neither?

Survey: who comes out of the McWhopper PR stunt best - McDonald's, Burger King, or neither?

Burger King grabbed media attention across the world yesterday when it held out a supposed olive branch to McDonald's ahead of next month's International Day of Peace - but did McDonald's win the day with its pithy response?

Infographic: Internet porn...is it really that big?

Infographic: Internet porn...is it really that big?

Still think the world of online porn is too taboo? Sex toy company Carvaka is out to prove how prevalent, profitable, and influential it really is. The company released an infographic detailing the impact Internet porn has had the world over, who's using it, and how often.

Analysis

How the NFL can stop Concussion from knocking it out

How the NFL can stop Concussion from knocking it out

Although the National Football League has been communicating about its health and safety efforts, Concussion's release will potentially reignite the discussion on a much broader scale.

Divine inspiration: Pope Francis' US visit - and PR message - can help rebuild Catholic Church, say comms pros

Divine inspiration: Pope Francis' US visit - and PR message - can help rebuild Catholic Church, say comms pros

As more and more people in the US leave the Catholic Church, an on-target message from the progressive Pope about poverty and discrimination could help reverse the slide when he visits the country in September.

Experts: Sprout needs to show Addyi is not Viagra for women

Experts: Sprout needs to show Addyi is not Viagra for women

Contrary to popular belief, Addyi is not the female Viagra. That's the message drug-maker Sprout must get across to doctors and patients in the coming weeks.

Experts: After hacking scheme, it's time to rethink how companies use wire services

Experts: After hacking scheme, it's time to rethink how companies use wire services

Communications experts say news-release-distribution services just don't reach journalists like they used to. But they do help public companies meet SEC requirements.

Content and fan engagement: The key ingredients to competing in the snack bar category

Content and fan engagement: The key ingredients to competing in the snack bar category

A highly competitive category is getting even more intense with the entry of major food and confectionary players.

Marketers give kudos to Nike for Chuck Taylor All Star II launch

Marketers give kudos to Nike for Chuck Taylor All Star II launch

It's harder than it looks to launch an extension of an iconic brand.

YouTube evolves into a primary marketing channel

YouTube evolves into a primary marketing channel

"We've found the length of the video has become less important in terms of how long someone watches something. It's really about the content, and capturing your audience's attention in the first three seconds," says Heineken's Ron Amram.

It's been a torrid week for Toshiba, but "it will not crumble", says crisis expert

It's been a torrid week for Toshiba, but "it will not crumble", says crisis expert

After the Japanese giant was rocked by a financial reporting scandal, it is now pursuing a "clear the deck" strategy

How Uber drove circles around New York City's mayor

How Uber drove circles around New York City's mayor

Uber was hailed as the winner after a fierce public affairs battle against New York City Mayor Bill de Blasio, who had moved to cap the number of vehicles it could operate in the city.

Why Ashley Madison will no longer arouse customers

Why Ashley Madison will no longer arouse customers

The Ashley Madison brand has been tarnished beyond repair, say crisis comms experts.

Why PR pros are now thinking twice about Reddit

Why PR pros are now thinking twice about Reddit

Victoria Taylor's exit and the Reddit community's often vicious response has cooled off many PR executives on the website's Ask Me Anything sessions.

Teneo: The ambition is global

Teneo: The ambition is global

The acquisition of Blue Rubicon and StockWell by Teneo Holdings last week has sent shockwaves through the industry. The scale of the ambition is huge: to set up a global City and crisis shop to challenge stalwarts such as Finsbury and Brunswick, and become the market leaders in this field. PRWeek assesses the impact on the industry as well as what it says about the health of the mergers and acquisitions market for PR agencies in the UK and beyond.

International talent: Asia integration is a 'two-way street'

International talent: Asia integration is a 'two-way street'

In the wake of Toyota conceding it didn't do enough to help Julie Hamp integrate in Japan, what responsibilities does the PR industry have towards international employees?

Not Lovin' It: McDonald's consumers want transparency as key ingredient

Not Lovin' It: McDonald's consumers want transparency as key ingredient

In May, McDonald's CEO Steve Easterbrook announced a turnaround plan to focus on the chain's "future as a modern, progressive burger company" by building brand excitement and cutting costs

A PR win for Apple, but a much bigger victory for Taylor Swift

A PR win for Apple, but a much bigger victory for Taylor Swift

The pop star cemented her reputation as a mega-star who can use her influence to change minds, not just sell records, by taking on Apple.

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