Latest News

Citigroup taps Brunswick partner Lowney as corp comms head

Citigroup taps Brunswick partner Lowney as corp comms head

Citigroup has hired Brunswick Group partner Jennifer Lowney as head of corporate communications, effective early September.

Mondelez names Clouse chief growth officer in place of CMO

Mondelez names Clouse chief growth officer in place of CMO

Mondelez CMO Mary Beth West is leaving the company as Mark Clouse takes over as chief growth officer.

Justin's brings on Formula as first PR agency partner

Justin's brings on Formula as first PR agency partner

All-natural food company Justin's has selected Formula PR as its first comms agency following an informal review.

Six questions for the PR firm supporting Hobby Lobby and the Becket Fund

Six questions for the PR firm supporting Hobby Lobby and the Becket Fund

Diana Banister, partner and VP of Shirley & Banister Public Affairs, talks with PRWeek about the communications strategies behind the Hobby Lobby court case opposing the Affordable Care Act's contraception mandate.

Four things for PR pros to know Friday morning

Four things for PR pros to know Friday morning

Iliad sees shares slump after T-Mobile bid; Alibaba invests $120 million in mobile game company; Chrysler reports best US July sales in nine years

Huawei's head of international media affairs Scott Sykes resigns

Huawei's head of international media affairs, Scott Sykes, has left the company to return to America with his family, with the company citing "personal reasons" for the departure.

Edelman China CEO Steven Cao has disappeared

Edelman China CEO Steven Cao has disappeared

Head of Daniel J. Edelman China Group hasn't been seen for over two weeks and the agency doesn't know where he is.

Hershey creates roster of eight agencies for comms, CSR support

Hershey creates roster of eight agencies for comms, CSR support

Chocolate and candy giant The Hershey Company has selected eight agencies to support its communications and CSR efforts, following a competitive review.

Why Target chose to unveil new CEO through traditional media

Why Target chose to unveil new CEO through traditional media

Target broke the news about Brian Cornell joining the company as chair and CEO through the unexpected route of traditional media to highlight the importance of the announcement.

Matthew Freud takes 3% stake in Huntsworth as share price languishes

Matthew Freud takes 3% stake in Huntsworth as share price languishes

Matthew Freud has bought around £4m worth of shares in Huntsworth, the owner of Grayling and Citigate, following the listed group issuing a profit warning earlier this month.

LinkedIn hires comms exec Batty as marketing director for Talent Solutions

LinkedIn hires comms exec Batty as marketing director for Talent Solutions

LinkedIn has brought on Ryan Batty, former senior director of global corporate communications at Polycom, to serve as director of marketing, global content, and channels for the social network's Talent Solutions business.

Astellas brings on Knight as head of corporate and employee comms

Astellas brings on Knight as head of corporate and employee comms

Astellas has appointed Moyra Knight to serve as head of corporate and employee communications in the Americas region, effective August 4.

Heineken appoints Carlsberg's Joanna Dring to UK comms team

Heineken appoints Carlsberg's Joanna Dring to UK comms team

Heineken has brought in former Carlsberg Group global brand PR manager Joanna Dring as a PR and press manager.

Weber Shandwick appoints filmmaker Mike Buonaiuto to new content role

Weber Shandwick appoints filmmaker Mike Buonaiuto to new content role

Weber Shandwick has hired award-winning filmmaker Mike Buonaiuto for its new head of content and distribution role in the UK.

Four things for PR pros to know Thursday morning

Four things for PR pros to know Thursday morning

Target appoints a new CEO; Google faces another antitrust investigation in Europe; AMC eyes BBC America.

HSBC's James Thorpe to fill Neil Henderson's shoes at Mastercard

HSBC's James Thorpe to fill Neil Henderson's shoes at Mastercard

Mastercard has hired James Thorpe as head of comms for the UK and Ireland following the exit of Neil Henderson in January.

Burson-Marsteller works on controversial Redskins Facts website

Burson-Marsteller works on controversial Redskins Facts website

The Washington Redskins have tapped Burson-Marsteller for support around its controversial name, including the team's new alumni-backed website.

Edelman revenues rise by double digits in 2013/14 financial year

Edelman revenues rise by double digits in 2013/14 financial year

Global revenues at the world's largest PR firm hit $776.5 million, with Europe, Asia, and Latin America performing particularly well.

Edelman global tech practice chair Paluska departs

Edelman global tech practice chair Paluska departs

More upheaval in Edelman's tech practice as global chair Joe Paluska departs to pursue opportunities in Silicon Valley

MSLGroup promotes Massura to NY social and digital lead

MSLGroup promotes Massura to NY social and digital lead

MSLGroup has promoted VP Marcy Massura to SVP and head of the firm's social and digital practice in New York.

Analysis

As concern grows, airlines urged to resist over-communicating on safety

As concern grows, airlines urged to resist over-communicating on safety

Airlines may be tempted to trumpet their safety records or the general safety of air travel following a number of aviation disasters that have left hundreds of passengers dead.

Can a rebrand help change a disastrous narrative?

Can a rebrand help change a disastrous narrative?

With Malaysia Airlines contemplating a change of name following two passenger aircraft tragedies close together, PRWeek asks whether a rebrand is the right course.

Cause marketing realignment forces evolution of strategies

Cause marketing realignment forces evolution of strategies

Companies have moved beyond the support of banner causes, such as breast cancer or heart health, to align with issues that address business challenges.

Planning the evolution of press releases

Planning the evolution of press releases

Don't expect press releases to cease to exist anytime soon. But look for them to evolve rather than die out.

How is Lego handling Greenpeace's pressure over Shell partnership?

How is Lego handling Greenpeace's pressure over Shell partnership?

Lego's reaction to Greenpeace's PR attack on its partnership with oil company Shell provides a case study of how a company should, or should not, react when it is targeted as a corollary in a protest campaign.

How World Cup sponsors plan to keep the soccer buzz going

How World Cup sponsors plan to keep the soccer buzz going

World Cup sponsors such as Hyundai, Coca-Cola, and Emirates tell PRWeek how they are keeping the ball rolling on soccer sponsorships after the tournament's end.

China food scandal rocks McDonald's and KFC

China food scandal rocks McDonald's and KFC

The two global fast food chains scramble to assure Chinese customers after a TV sting report accuses supplier of processing expired meat. What can these MNCs do to win back consumer trust in the wake of the latest scandal to hit their credibility?

LinkedIn's Newsle buy a boost for b-to-b communicators

LinkedIn's Newsle buy a boost for b-to-b communicators

LinkedIn is poised to become an even more valuable tool for b-to-b communicators after incorporating Newsle into its platform.

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