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Press reacts to White House barring news outlets from briefing

Press reacts to White House barring news outlets from briefing

Several prominent news organizations were blocked from a press briefing with Sean Spicer on Friday afternoon.

Edelman Trust Barometer: No home-state advantage for tech in California

Edelman Trust Barometer: No home-state advantage for tech in California

New findings from the 2017 Edelman Trust Barometer paint a complicated relationship between Silicon Valley (the region) and Silicon Valley (the tech sector).

Media literacy is the social issue of our time

Media literacy is the social issue of our time

An increasingly put-upon media has started to retaliate against President Trump's fake news accusations, led by The New York Times with its 'hard truth' campaign - it is in the best interests of everyone in PR to join this effort.

Your call: Is a Oscars political statement worth the risk?

Your call: Is a Oscars political statement worth the risk?

Is making a political statement at the Oscars a smart bet for brands? Vote below or tweet at @PRWeekUS with your opinion.

Breakfast Briefing, 2.24.2017: What to do when your agencies are on both sides of a deal

Breakfast Briefing, 2.24.2017: What to do when your agencies are on both sides of a deal

That's the problem WPP had last weekend after Kraft Heinz began working with Finsbury on its takeover of Unilever, one of the holding company's biggest clients.

The New York Times tackles fake news with hard truth campaign

The New York Times tackles fake news with hard truth campaign

Global media organisation The New York Times has launched a campaign that tackles fake news and underlines the commitment required to produce quality, independent and honest journalism.

GLAAD creates chief communications and digital officer roles amid trans student reversal

GLAAD creates chief communications and digital officer roles amid trans student reversal

Rich Ferraro, previously at Viacom, will take on the chief communications officer role; and Jim Halloran, previously at Twitter, will serve as chief digital officer.

Tech sector leads corporate pushback against trans student reversal

Tech sector leads corporate pushback against trans student reversal

Apple, Microsoft, and Salesforce were among the companies that expressed their displeasure with the White House's decision to roll back protections for transgender students on Wednesday night.

Edelman names Apple, Twitter veteran Natalie Kerris as global tech chair

Edelman names Apple, Twitter veteran Natalie Kerris as global tech chair

Kerris is set to join the agency on March 6, reporting to Kym White.

Vested rolls out program aimed at investing in startups

Vested rolls out program aimed at investing in startups

Vested Ventures is a program that invests in startups involved in finance and technology with both money and comms support.

Breakfast Briefing, 2.23.2017: Uber claims it's 'deeply hurting' over allegations

Breakfast Briefing, 2.23.2017: Uber claims it's 'deeply hurting' over allegations

The ride-hailing platform is sending an empathetic message to users who are deleting its app and referencing allegations it ignored claims of sexual harassment within its workforce.

Fanbytes' Timothy Armoo: Debunking 3 Snapchat myths

Fanbytes' Timothy Armoo: Debunking 3 Snapchat myths

Here are three misconceptions brands have about Snapchat. Why they're wrong.

Shazam's James Pearson departs for photo-sharing app Membit

Shazam's James Pearson departs for photo-sharing app Membit

Membit is an AR photo-sharing app that allows "pictures to be placed and viewed in the exact location they were captured."

What investors are asking Snap during its IPO roadshow

What investors are asking Snap during its IPO roadshow

On the second day of its IPO roadshow, Snap's founders fended off pointed questions from skeptical investors.

Breakfast Briefing, 2.22.2017: Uber's crisis of culture

Breakfast Briefing, 2.22.2017: Uber's crisis of culture

Uber is entering day four of a crisis set off by a former engineer claiming her complaints about sexual harassment were ignored by its human resources department.

Emma Watson's new fashion Instagram will feature only eco-friendly brands

Emma Watson's new fashion Instagram will feature only eco-friendly brands

Louis Vuitton, Oscar de la Renta and Stella McCartney appear in the "Beauty and the Beast" star's posts.

Zippo sparks partnership with fire artist Steven Spazuk

Zippo sparks partnership with fire artist Steven Spazuk

The brand teamed up with artist Steven Spazuk to create a limited edition lighter and video content about his creative process.

Enterprise Ireland names Brand Definition North America AOR

Enterprise Ireland names Brand Definition North America AOR

The agency will promote Ireland as a good place to do business.

Inside Aflac's #Duckprints pediatric cancer campaign

Inside Aflac's #Duckprints pediatric cancer campaign

The insurance company gave $2 to the Aflac Cancer Center for every tweet, post, share, and comment on Facebook, Twitter, Instagram, and YouTube that used the hashtag #Duckprints.

IBM chief communications officer Andy Whitehouse exits

IBM chief communications officer Andy Whitehouse exits

Whitehouse joined the company last April as VP and chief communications officer.

Ralph Lauren hires ex-Vice, BBH strategist Jonathan Bottomley as first CMO

Ralph Lauren hires ex-Vice, BBH strategist Jonathan Bottomley as first CMO

He is set to join the fashion brand in April.

Facebook challenges Snapchat with WhatsApp status update

Facebook challenges Snapchat with WhatsApp status update

Soon after launching Instagram Live Stories, Facebook has made an update to WhatsApp that again challenges Snapchat ahead of its IPO.

Breakfast Briefing, 2.21.2017: Uber stresses urgency in sexual harassment probe

Breakfast Briefing, 2.21.2017: Uber stresses urgency in sexual harassment probe

The ride-hailing company has enlisted a former attorney general to investigate claims it did nothing about reports of sexual harassment.

Edelman veteran and APACMEA boss David Brain to step down

Edelman veteran and APACMEA boss David Brain to step down

David Brain, president and CEO of Edelman Asia Pacific, Middle East & Africa, is to leave the agency after 13 years.

Watch: Los Angeles channels La La Land in new UK tourism campaign

Watch: Los Angeles channels La La Land in new UK tourism campaign

Discover Los Angeles is bringing 'all the feels' of the iconic US city to the UK leg of its global brand campaign, which launched today (20 February).

Experts: Believe it or not, PewDiePie's career as an influencer isn't finished

Experts: Believe it or not, PewDiePie's career as an influencer isn't finished

Despite being dropped by Disney and YouTube, PewDiePie may still have a path forward working with smaller brands.

5 facts about new White House communications director Mike Dubke

5 facts about new White House communications director Mike Dubke

Meet the man who will be leading communications for the Trump White House.

Edelman slowdown highlights continued agency revolution

Edelman slowdown highlights continued agency revolution

As the world's largest PR firm reports its lowest annual growth for seven years, everyone in the agency sector is retooling for an integrated and converged future in a bid to avoid becoming marginalized.

Your call: Are reporter dossiers over the line? Or common practice?

Your call: Are reporter dossiers over the line? Or common practice?

Take our poll below or tweet at @prweekus with your answer.

Can a return to nudity save Playboy in an age of shareable media?

Can a return to nudity save Playboy in an age of shareable media?

The yearlong experiment in modesty ends, but the battle over the magazine's future rages on.

Breakfast Briefing, 2.17.2017: White House to call in Dubke as communications director

Breakfast Briefing, 2.17.2017: White House to call in Dubke as communications director

The Trump administration is about to take some heat off Sean Spicer by hiring Mike Dubke as communications director, according to reports. Several Trump loyalists aren't happy.

Former DNC CEO Amy Dacey joins MWWPR

Former DNC CEO Amy Dacey joins MWWPR

Amy Dacey will head up the firm's issues management and public affairs practice and manage the Washington, D.C. office.

Facebook revamps Trending section amid fake news fight

Facebook revamps Trending section amid fake news fight

Announced in January, the changes were rolled out on Thursday. Facebook is hoping they cut down on the amount of fake news shared via the section.

Comms pros, execs, and clients aren't seeing eye-to-eye on strategy and metrics

Comms pros, execs, and clients aren't seeing eye-to-eye on strategy and metrics

A new study from 104 West found communicators and clients have different marcomms and measurement priorities.

Ogilvy ups Michele Anderson to leading role for US PR amid reorganization

Ogilvy ups Michele Anderson to leading role for US PR amid reorganization

She will work alongside Stuart Smith as the WPP firm restructures into Ogilvy U.S.A.

Major League Baseball selects W Communications for European campaign

Major League Baseball selects W Communications for European campaign

Major League Baseball (MLB) has hired W Communications to a wide-ranging, six-figure brief to grow the brand across Europe.

SoFi hires Condé Nast's Danika Owsley for consumer comms

SoFi hires Condé Nast's Danika Owsley for consumer comms

She is currently communications and marketing manager at Vogue and Teen Vogue.

Snuggle's love for customized content drives engagement in Valentine's Day campaign

Snuggle's love for customized content drives engagement in Valentine's Day campaign

In its recent campaign, the fabric-softener brand invites consumers to create personalized videos and have mascot Snuggle Bear sing to their Valentines.

Breakfast Briefing, 2.16.2017: More on Snap IPO, a day without immigrants

Breakfast Briefing, 2.16.2017: More on Snap IPO, a day without immigrants

Snap is tempering expectations for its upcoming IPO, which is still on track to be the largest tech floatation in the U.S. since Alibaba nearly three years ago.

Huntsworth expects improved 2016 with restructure of Grayling 'now complete'

Huntsworth expects improved 2016 with restructure of Grayling 'now complete'

Huntsworth has issued an upbeat trading statement ahead of its full-year trading update next month, saying it "traded well" in Q4 and stating that the restructure of Grayling is "now complete".

Analysis

Investors aren't ready to sign up for Snap's IPO just yet

Investors aren't ready to sign up for Snap's IPO just yet

The parent company of Snapchat has a charismatic leader and an interesting story to tell. What remains to be seen is whether it can emphasize both enough to assuage investors' concerns about stalling user growth and increased competition.

Message to brands: Care about an issue? Don't wait until the Super Bowl to show it

Message to brands: Care about an issue? Don't wait until the Super Bowl to show it

In today's hyper-political climate, even the best intentioned of campaigns can be criticized as opportunistic.

Engage or walk away? Brands' dilemma after a Trump Twitter attack

Engage or walk away? Brands' dilemma after a Trump Twitter attack

Experts are split on whether brands should push back against or placate the president if he mentions them on Twitter. Yet they agree all brands should be prepared for the scenario.

All on the line: Super Bowl LI could launch NFL into next chapter

All on the line: Super Bowl LI could launch NFL into next chapter

After a year of declining ratings, this Sunday's Super Bowl could be the NFL's chance to hook its next generation of fans.

Travel ban gives tech CEOs cover to resist Trump

Travel ban gives tech CEOs cover to resist Trump

In an ultra-politicized world, Silicon Valley has to choose between angering the world's most powerful man or a vindictive consumer market. Since last weekend, it's picked the former.

Message to retailers: Become tech brands

Message to retailers: Become tech brands

Physical retail outlets aren't going extinct, but they will have to adopt new technologies to make their stores a must-visit in a hyper-competitive environment, say experts.

Government social media blackouts worry public affairs pros

Government social media blackouts worry public affairs pros

The communications freeze could be attributed to a new administration getting settled. Or it could be a sign of more tensions ahead between the press and the White House.

Caught in the middle: Healthcare communicators anxiously wait out Obamacare debate

Caught in the middle: Healthcare communicators anxiously wait out Obamacare debate

Healthcare communicators are monitoring each word of the debate about the future of the Affordable Care Act.

Why the Detroit Auto Show isn't just for car companies anymore

Why the Detroit Auto Show isn't just for car companies anymore

Automakers are using the event to show off mobility technologies, and so are the suppliers and partners who are helping them along the way to self-driving cars.

Double duty: Can Sean Spicer pull off two prominent White House jobs at once?

Double duty: Can Sean Spicer pull off two prominent White House jobs at once?

Can Sean Spicer, incoming White House press secretary and communications director, handle both the podium and the playbook? Experts say it may not matter. Donald Trump is his own communicator-in-chief.

Watch out holding companies, the management consultancies are coming

Watch out holding companies, the management consultancies are coming

Don't look now, but management consultancies such as Accenture and technology giants like IBM are moving onto the turf of WPP, Omnicom, and Publicis. How long before they're major marketing services players in their own right?

Campaigns must demonstrate value or be drained from the swamp

Campaigns must demonstrate value or be drained from the swamp

Federal departments will have to show the worth of their communications campaigns to keep their funding and staff during the Trump presidency.

Wanted: Business development execs in demand as firms revamp role

Wanted: Business development execs in demand as firms revamp role

Business development officer is the new hot job in the PR agency world as firms reevaluate what they want from the position.

The new game plan: Brands strategize how to take on fake news

The new game plan: Brands strategize how to take on fake news

Communicators don't expect the fake news phenomenon to dissipate anytime soon, so they are considering ways to respond to false articles posted with malicious intent.

How PR can make the VR opportunity real

How PR can make the VR opportunity real

Virtual reality may be the flavor of the week, but it has several hurdles to clear before it's a more common part of marketing campaigns.