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FedEx picks Burson-Marsteller-led team for wide-ranging account

FedEx picks Burson-Marsteller-led team for wide-ranging account

The WPP firm will serve as lead agency for several business units.

Tunheim brings on Axvig as public affairs consultant

Tunheim brings on Axvig as public affairs consultant

He was previously communications director for the Minnesota AgriGrowth Council.

Lipton hopes musicians brew excitement for 125th anniversary

Lipton hopes musicians brew excitement for 125th anniversary

The iced-tea brand has launched a 125-day social-media festival for its birthday celebration.

Jeb's Iraq fail blows GOP race even more wide open

Jeb's Iraq fail blows GOP race even more wide open

How did he not know a question on Iraq was coming?

The PR employee benefits disconnect

The PR employee benefits disconnect

Recruitment and retention are top of mind for all PR leaders and PRWeek's recent reports show this is going to be an increasingly brutal battleground for companies looking to maintain a stable and productive workforce.

Don't put all Millennials in the same box

Don't put all Millennials in the same box

Millennials are not a homogenous group of individuals, so a one-size-fits-all marcomms approach won't work.

Memorial Day Weekend edition: Which 2016 contender won the week in the media?

Memorial Day Weekend edition: Which 2016 contender won the week in the media?

Get ready for three days of intense local campaign politics.

Why Adidas created World Cup content that no one will ever see

Why Adidas created World Cup content that no one will ever see

The brand drew up a video celebrating Lionel Messi's triumphant World Cup victory. But, of course, that never happened.

Lego: Social media is nothing but tech that enhances social behavior

Lego: Social media is nothing but tech that enhances social behavior

The toy company has a full-time staff of four that creates real-time content throughout the day.

Six things PR pros need to know on Friday, 5.22.2015

Six things PR pros need to know on Friday, 5.22.2015

Red Nose Day; Takata recall could take five years; New donation disclosure from the Clinton Foundation.

Hallmark Cards brings in FleishmanHillard for Forever Friends brand

Hallmark Cards brings in FleishmanHillard for Forever Friends brand

Hallmark Cards has appointed FleishmanHillard's brand marketing team as its UK agency for Forever Friends, after a competitive pitch.

NYC Mayor de Blasio names Hinton press secretary

NYC Mayor de Blasio names Hinton press secretary

Karen Hinton previously ran her own firm for more than 15 years.

Seven things PR pros need to know on Thursday morning, 5.21.2015

Seven things PR pros need to know on Thursday morning, 5.21.2015

Letterman says goodbye, and brands, celebrities, and presidents pay tribute; Protestors take on McDonald's over wages; Consumers frustrated with early stages of Takata recall.

Alcoa Foundation hires Cone to promote STEM effort

Alcoa Foundation hires Cone to promote STEM effort

Cone will support the firm's sponsorship of a US manufacturing team at the WorldSkills Competition.

Former HP comms head Wohl joins Commvault as CCO

Former HP comms head Wohl joins Commvault as CCO

Bill Wohl previously worked at HP and SAP.

Havas Sports & Entertainment merges with Cake

Havas Sports & Entertainment merges with Cake

Havas is merging its brand entertainment PR agency Cake with Havas Sports & Entertainment, creating a UK outfit with a combined turnover of £12m.

Crisis gurus see Takata record recall as landmark case study in the making

Crisis gurus see Takata record recall as landmark case study in the making

How Japanese airbag-maker Takata handles the recall of 34 million US cars could set a standard for future crises, they said on Twitter.

More media=more stress for DC insiders

More media=more stress for DC insiders

A growing number of Washington insiders say they feel "overwhelmed" by too many media options, according to a study by National Journal.

Coca-Cola, Visa speak out on 2022 World Cup migrant worker abuse

Coca-Cola, Visa speak out on 2022 World Cup migrant worker abuse

Both multinationals said they are working to improve human rights in Qatar, one day after activists called for the tournament's sponsors to take a stand.

Why Walmart made its earnings report easier on the eyes

Why Walmart made its earnings report easier on the eyes

Walmart traded out most words for visuals in its financial earnings report on Tuesday.

Seven things PR pros need to know on Wednesday morning, 5.20.2015

Seven things PR pros need to know on Wednesday morning, 5.20.2015

Letterman's last show tonight; UBS agrees to $500m fine; Steph Curry's daughter steals the show at post-game press conference; Largest auto recall in US history begins.

Morgans Hotel has the cure for Holiday Deficit Disorder

Morgans Hotel has the cure for Holiday Deficit Disorder

Holiday Deficit Disorder is a made-up epidemic that includes symptoms such as typing LOL without actually laughing out loud.

Ruder Finn named comms partner for Heifer China

Ruder Finn named comms partner for Heifer China

Non-profit organization has helped more than 100,000 families

BMW's 'DriveNow' selects We Are Caffeine as retained PR agency

BMW's 'DriveNow' selects We Are Caffeine as retained PR agency

DriveNow, a car-sharing service from BMW and SIXT, has appointed We Are Caffeine as its retained PR agency following a five-way pitch.

GALLERY: Waggener Edstrom HK moves to new office, throws party

GALLERY: Waggener Edstrom HK moves to new office, throws party

An expanding team leads to an office move which in turn, makes for a great excuse to party.

Chinese millennials: Confident, connected and prolific content sharers

Chinese millennials: Confident, connected and prolific content sharers

Communicators need to engage with this unique audience on its own terms

AECOM hires former Disney VP Heather Rim to succeed Gennaro as CCO

AECOM hires former Disney VP Heather Rim to succeed Gennaro as CCO

She most recently worked at Avery Dennison as VP of global corporate communications.

Don't worry, women of Cannes Lions: You can wear flats on the red carpet

Don't worry, women of Cannes Lions: You can wear flats on the red carpet

The Cannes Film Festival is facing backlash after reportedly turning away some women who were wearing flats.

Golin Mexico debuts through partnership with Zimat Consultores

Golin Mexico debuts through partnership with Zimat Consultores

Golin's spree of international office openings continues.

Cohn & Wolfe replaces Lansons as Barclaycard UK corporate PR agency

Cohn & Wolfe replaces Lansons as Barclaycard UK corporate PR agency

Barclaycard has appointed Cohn & Wolfe as its UK corporate PR agency, replacing Lansons, PRWeek has learned.

How Shake Shack uses store design to feed the Millennial craving for transparency

How Shake Shack uses store design to feed the Millennial craving for transparency

"Everything about our physical setting exudes our brand."

FIFA sponsors under pressure to speak out on Qatar labor conditions

FIFA sponsors under pressure to speak out on Qatar labor conditions

Pressure is being applied by activists after a group of BBC journalists was arrested for trying to report on labor conditions in the country.

Hootsuite's new tool makes it easy for 'anyone' to promote Facebook posts

Hootsuite's new tool makes it easy for 'anyone' to promote Facebook posts

The tool simplifies the ad creation and management process.

Six things PR pros need to know on Tuesday morning, 5.19.2015

Six things PR pros need to know on Tuesday morning, 5.19.2015

Clinton emails to be released just before Iowa, New Hampshire; Consumer groups say YouTube Kids has inappropriate content; FIFA investigating journalist arrests in Qatar.

Kyne appoints Novartis' Byrne as New York lead

Kyne appoints Novartis' Byrne as New York lead

Maureen Byrne, who previously spent nearly a decade at Novartis, will oversee the agency's operations in New York.

Sky Media hires MWW as first PR agency

Sky Media hires MWW as first PR agency

Sky Media, the advertising sales division of Sky, has appointed MWW PR to raise its profile and increase awareness of Sky AdSmart technology, which tailors what is shown in ad breaks.

PRWeek names new Asia editor

PRWeek names new Asia editor

Gary Scattergood joins the publication in Singapore.

Visa's Doidge joins BlackBerry corp comms team

Visa's Doidge joins BlackBerry corp comms team

She started at the mobile-device maker less than two weeks after Heidi Davidson stepped down as SVP of communications.

'Hello, Twitter! It's Barack. Really!' Obama gets his own account

'Hello, Twitter! It's Barack. Really!' Obama gets his own account

After six years in office, another social media first for the Obama White House.

Slideshow: Take a tour of the PR Museum

Slideshow: Take a tour of the PR Museum

The inspiration behind the institution is Edward Bernays, who is often called the father of public relations.

Analysis

How Walgreens and M&M's are pitching in to bring Red Nose Day stateside

How Walgreens and M&M's are pitching in to bring Red Nose Day stateside

Building a national charitable event from scratch isn't easy. Yet that's what UK-based organization Comic Relief has in mind with Red Nose Day, which is supported by NBC, Walgreens, and M&M's.

Colossal Takata recall puts automakers, dealers, government agencies in uncharted waters

Colossal Takata recall puts automakers, dealers, government agencies in uncharted waters

Automakers say they are letting the federal government make the first move, but analysts contend car brands and dealerships should be doing more to inform consumers about the record recall.

Social media, not a quick wit, to rule post-Letterman late-night world

Social media, not a quick wit, to rule post-Letterman late-night world

The rules have changed for late-night TV. Segments must have a lifespan that goes well beyond the 11:35pm time slot. The pressure's on PR pros to respond.

Why SeaWorld has to go beyond comms in its fight for survival

Why SeaWorld has to go beyond comms in its fight for survival

After a slow response to Blackfish, SeaWorld is in the fight of its life. It'll need to aggressively argue its side against animal-rights groups to win back customers, say PR pros.

How to save face when a mega merger falls through

How to save face when a mega merger falls through

Comcast and Time Warner need to quickly change the narrative by communicating their individual growth plans to reassure investors, employees, and consumers

Is Antonio Lucio the right person to define HP's brand? Comms experts weigh in

Is Antonio Lucio the right person to define HP's brand? Comms experts weigh in

As HP prepares to split into two separate entities, PR pros back Lucio to create a global positioning and narrative for the newly formed HP Inc.

How to dodge a confetti attack, and other tips for hosting a safe press conference

How to dodge a confetti attack, and other tips for hosting a safe press conference

Barack Obama. Hillary Clinton. George W. Bush. And now Mario Draghi. They've all had press conferences or public events interrupted. Here's how to stop that from taking place, and what to do if it happens.

The campaign tech to watch as the 2016 race gets underway

The campaign tech to watch as the 2016 race gets underway

Will 2016 be the Periscope election? The Meerkat election? Or the even bigger data election? It's not that simple, but new platforms will help campaigns perform faster and more consistently across media than ever before.

How the CCO role is changing - it's complicated

How the CCO role is changing - it's complicated

The CCO role is changing, but how, why, and in what direction is more complicated than it seems.

Why it's smart for big business to take a stand on 'religious freedom' laws

Why it's smart for big business to take a stand on 'religious freedom' laws

Companies in Indiana and Arkansas say opposing "religious freedom" laws in their states wasn't just the right thing to do; it was also the right thing for their businesses.

As gun-violence activists speak out, is America still listening?

As gun-violence activists speak out, is America still listening?

Gun violence has become a routine headline in the 24/7 news cycle.

How a strong dollar is weakening the hand of global PR agencies

How a strong dollar is weakening the hand of global PR agencies

Wild currency fluctuations are casting a shadow over otherwise improving economic conditions.

How the PR industry is tackling its diversity deficit

How the PR industry is tackling its diversity deficit

Has progress been made? Yes, say experts. But there's a long way to go.

Transgender branding goes mainstream with Clean & Clear campaign

Transgender branding goes mainstream with Clean & Clear campaign

Jennings' Clean & Clear sponsorship is the latest in a gradual move by brands to include transgender people in mainstream advertising.

Despite the price tag, it's time for marketers to embrace Apple Watch

Despite the price tag, it's time for marketers to embrace Apple Watch

Should brands follow Apple into the wearable space now that the wraps are off Apple Watch? In a word, yes, say marcomms executives.

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