Latest News

DC experts offer advice for Secret Service following Tuesday's hearing

DC experts offer advice for Secret Service following Tuesday's hearing

The Committee on Oversight and Reform held a hearing on Capitol Hill on Tuesday, where Secret Service director Julia Pierson shouldered the blame for an intruder entering the White House.

Burson's Cordasco joins PubMatic as senior corp comms director

Burson's Cordasco joins PubMatic as senior corp comms director

Burson-Marsteller MD Paul Cordasco left the firm to join advertising technology platform PubMatic as senior director of corporate communications.

Mattel looks at potential comms restructure

Mattel looks at potential comms restructure

Mattel is evaluating its internal communications structure a month after the departure of former VP of corporate affairs Dallas Lawrence.

Nonprofit Good360 reaches out to businesses to fight Ebola

Nonprofit Good360 reaches out to businesses to fight Ebola

Charitable organization Good360 is leveraging earned, social, and online media to raise donations to help fight the Ebola outbreak in West Africa.

Sandberg calls for more marketing that celebrates women #AWXI

Sandberg calls for more marketing that celebrates women #AWXI

It is incumbent on the industry to celebrate advertising that breaks down stereotypes of women, according to Facebook COO Sheryl Sandberg.

Former H+K US lead Weitz joins Aon as marcomms SVP

Former H+K US lead Weitz joins Aon as marcomms SVP

Andy Weitz, former US president and CEO of Hill+Knowlton Strategies, will join insurance and risk management company Aon as SVP of global marketing and communications.

Sky invests $5 million in native ad tech firm

Sky invests $5 million in native ad tech firm

Sky has invested $5 million (£3.1 million) in the native advertising technology company Sharethrough.

Five things for PR pros to know Tuesday morning, 9.30.2014

Five things for PR pros to know Tuesday morning, 9.30.2014

eBay to spin off PayPal; Secret Service faces scrutiny; Netflix to release first original movie

And the Spikes Asia PR Grand Prix goes to...

And the Spikes Asia PR Grand Prix goes to...

An innovative use of real-time printing technology at the Tokyo Marathon earns Dole Japan $1.1m in earned media publicity. Here is why Dentsu Y&R won the 2014 Spikes Asia Grand Prix

Mattel's Lawrence steps down to lead comms at Rubicon Project

Mattel's Lawrence steps down to lead comms at Rubicon Project

Tech company Rubicon Project has hired Dallas Lawrence, previously VP of corporate affairs at Mattel, to serve in the new role of SVP and head of corporate communications.

Golin taps Edelman's Flieger as MD of Washington

Golin taps Edelman's Flieger as MD of Washington

Golin has appointed 20-year Edelman veteran Neal Flieger to serve as MD of the firm's Washington, DC, Richmond, and Baltimore offices.

Five things for PR pros to know Monday morning, 9.29.2014

Five things for PR pros to know Monday morning, 9.29.2014

Alibaba makes first investment since IPO; More than 12 protestors are arrested in Ferguson, Missouri, after an officer was shot on Saturday; Lenovo closes acquisition deal of IBM's server business; Brands leverage National Coffee Day.

Cybersecurity companies use social media to communicate about Shellshock

Cybersecurity companies are taking to social media to communicate with consumers and businesses about the computer bug Shellshock, also known as Bug Bash, which emerged last week.

Burson-Marsteller to represent Islamist party in Tunisia ahead of elections

Burson-Marsteller has been hired by the Ennahda party in Tunisia, a moderate Islamist political movement.

Ferguson drops Devin James Group due to CEO's prior conviction

Ferguson drops Devin James Group due to CEO's prior conviction

Devin James Group, the agency handling PR for Ferguson, Missouri following the fatal shooting of teenager Michael Brown, was let go when news surfaced about the CEO's prior conviction.

Sepsis Alliance seeks pro-bono firm to help raise awareness

Sepsis Alliance seeks pro-bono firm to help raise awareness

Charitable organization Sepsis Alliance is looking for a firm to provide branding and PR expertise on pro-bono basis.

Six things for PR pros to know Friday morning, 9.26.2014

Six things for PR pros to know Friday morning, 9.26.2014

Apple calls reports of bendable iPhone 6 Plus "extremely rare;" New information on law enforcement sending the Ray Rice tape to the NFL; Protestors clash with police in Ferguson, Missouri, after police chief apologizes; Obama to sit down with '60 Minutes.'

Kelley Blue Book brings on M Booth to reach new audiences

Kelley Blue Book brings on M Booth to reach new audiences

Kelley Blue Book hired M Booth as its first PR agency, with the aim of reaching a wider audience in North America.

Comms pros agree a strong corporate reputation attracts better employees

Comms pros agree a strong corporate reputation attracts better employees

PR professionals believe that having a good reputation means much more than simply better media coverage, according to the latest research by the PRCA and YouGov.

On Twitter: Surprise at Holder's resignation - and at who broke the news

On Twitter: Surprise at Holder's resignation - and at who broke the news

NPR got the scoop Thursday morning that Attorney General Eric Holder will step down. The White House has scheduled a press conference for this afternoon.

Analysis

Trusted brands hold key to success of Internet of Things

Trusted brands hold key to success of Internet of Things

Imagine your car could automatically find a parking space in a busy city or your fridge could give recipes to your smartphone based on its contents. This future is already here.

Brands catch up with Hispanic audiences on digital, mobile channels

Brands catch up with Hispanic audiences on digital, mobile channels

During the last 16 to 18 months, digital media targeting Hispanic audiences has commanded a growing share of the communications pie, say PR pros.

The topic that will matter most in November's midterm elections

The topic that will matter most in November's midterm elections

From ISIS to Ebola abroad and Ferguson and immigration at home, there's no shortage of hot topics this election cycle. But one topic will trump all the rest, according to public affairs experts.

Alibaba shows critical comms importance of investor roadshows

Alibaba shows critical comms importance of investor roadshows

As Alibaba executives go city to city as part of a 10-day roadshow, the pressure is on. Despite a bevy of new interactive media tools, roadshows are still a critical communications strategy for companies going public.

Alibaba pre-IPO roadshow off to a hot start

Alibaba pre-IPO roadshow off to a hot start

To prepare for what observers believe will be the largest technology IPO in history, Alibaba is in the midst of a 100-meeting roadshow.

PR and media under fire in China, extortion racket busted

PR and media under fire in China, extortion racket busted

The PR industry in China is under pressure to clean up after police arrested two agency heads and eight journalists on charges of extortion in Shanghai. They include the CEOs of Shanghai-based PR firm Roya Investment Services and Shenzhen-based Nukirin

Comms lessons learned from the celebrity photo-hacking scandal

Comms lessons learned from the celebrity photo-hacking scandal

Technology companies should not wait for an incident to explain the security features of their cloud platforms and what they must do to keep their data safe.

FDA guidance garners mixed reviews from PR practitioners

FDA guidance garners mixed reviews from PR practitioners

The FDA is closing in on providing prescription drug and medical device companies with a clearer indication of best social media practices.

News by email...