The fast-food chain is making the location's owner - and its iconic cows - the stars of its media relations push before it debuts in the Big Apple.
Millennial marketers talk about the stereotypes they face at Advertising Week.
He most recently served as vice president of corporate affairs at Kraft before taking the role at Mondelez International, the owner of snack food brands such as Cadbury and Oreo, this week.
Brands are getting better at creating content. Next, they need to collaborate.
Vatican says pope doesn't support Kim Davis' positions; Global stocks rise before jobs report; Malala documentary hits theaters; Data breach affects T-Mobile customers; Volkswagen US CEO to testify in front of Congress.
Global PC and tablet accessories provider Logitech has appointed Creston agencies Fever Unlimited and Things Unlimited to a UK PR and social brief believed to be worth six figures, PRWeek has learned.
Kris Balderston says APAC region more open-minded than others and keen to address big problems through broad and inventive PR campaigns
Megumi Hayakawa joins with mandate to develop the agency's integrated platform
At an Advertising Week panel in Washington, DC, comms pros discussed some of the pervasive issues surrounding diversity - or lack of it -- in the PR industry.
Whole Foods will pull prisoner-made products from store shelves by April 2016.
Hans-Gerd Bode has joined Volkswagen as head of group comms, investor relations and external relations.
Would eliminating the limit give users new options or dilute the service? Take our poll below.
New leadership at Spong; United CEO apologizes for merger troubles; NASA's marketing revival; Trump social media adviser profiled; 'Call of Duty' stunt criticized; Reports: Dorsey picked for Twitter CEO job.
The 10-year agency veteran will lead Spong's New York and Minneapolis offices and report to Mike Lescarbeau, CEO of Carmichael Lynch.
Three-pronged expansion strategy is the next step to WE's success in Asia, with focus on India and ASEAN
She left her role as MSLGroup's global social media and digital head in June.
How the global bank gets the right message to six regions around the globe.
Volkswagen says it plans to directly contact all customers who are affected by the firm's emissions scandal, and will inform them how their vehicle can be "fixed".
She previously ran her own consultancy for a decade.
Diversity isn't just having more women or people of color in the room. It means professionals from different socioeconomic backgrounds, sexual orientations, political and religious beliefs, and even physical abilities.
Marty McFly's DeLorean pulled over and the Batmobile gets 'towed away': Lego video game stunt gets social media revving
The agency Brown Betty PR got Twitter motoring after it deployed four iconic film vehicles to visit media firms across London on Tuesday - with the DeLorean car from Back To The Future gaining column inches after a run-in with the law.
Ira Glass and other Advertising Week speakers address the marketing potential of an audio renaissance.
Uber faces challenges in Paris, London; NY economic development agency awards massive marketing contract; Volkswagen brings on roster of firms for crisis response; Tesla unveils electric SUV.
The creative agency will replace incumbent BBDO on the account.
Volkswagen has appointed PR firms Finsbury in the UK and Kekst in the US as the car company continues to deal with the fallout from its emissions crisis.
Sir Martin Sorrell has told a conference that businesses will eventually renew investment in their brands, in agencies and in creativity - also telling the London audience that he disliked what he called the "snooty attitude" some business people still have towards creativity.
UK-based integrated creative agency FCB Inferno has been involved in creating and promoting 'The Unsigned Petition', which is part of Pearson's Project Literacy initiative.
India expansion plans underway with majority stake also bought in content and marketing subsidiary Alphabet Consulting
Lynne Anne Davis says more women at executive level benefit a company's bottom line
Andy Merrill most recently served as senior MD at Teneo.
"Don't believe everything you read on the Internet," the social network says.
From Dunkin' Donuts to Walt Disney World, brands gave their Twitter accounts an extra shot of caffeine on Tuesday.
Airbnb's marketing chief muses on working with agencies and marketing worldwide.
"Nothing works if it's not authentic," the Fox News host told an audience at Advertising Week.
Cohn & Wolfe acquires India-based firm; Volkswagen to recall 11 million cars; New executive editor at Huffington Post; Apple to release new privacy standards; Planned Parenthood head to testify on Capitol Hill; Trevor Noah's debut gets mixed reviews.
The former North America consumer practice director at MSLGroup will help lead Makovsky alongside its founder and CEO.
Nissan has appointed Stuart Jackson, CEO of Up Communications and former comms director of phone companies EE and Orange, as vice-president of comms for Europe.
Adding a touch of humor to an educational show has been key to Sesame Street's longevity, Caroll Spinney, who plays Big Bird and Oscar the Grouch, said at Advertising Week.
Brands were quick to exploit the fact that Facebook went down on Monday, with Red Bull, Costa Coffee and Krispy Kreme and Marriott International among those 'brandjacking' on Twitter.
He will take on the role at the start of next year.
Investigative journalism is getting more complicated. Here's what it means for those under the microscope
As newsrooms have shrunk, non-traditional media and organizations are doing the brunt of investigative reporting. Communicators are adjusting - and pushing back in new ways.
The Volkswagen Group scandal, which began when the company admitted fitting 11 million cars worldwide with a so-called 'defeat device' to fool emissions tests, threatens to overwhelm its numerous brands but is there also a danger that the issue could spill over into a sector-wide reputational crisis for the motor industry as a whole?
Ongoing economic growth and commitment to reform are at the heart of the President's comms mission. But he also finds time to namecheck Hemingway, Sleepless in Seattle and House of Cards in keynote speech
Crisis comms experts tell PRWeek that a leadership change is one step the German automaker needs to take right now.
In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Malaysia
Both President Obama and Chinese counterpart Xi Jinping will be keeping one eye on their legacies during next week's extensive state visit. The trip will have implications for US businesses, as well.
McDonald's all-day breakfast menu additions could help its bottom line. But they may hurt its efforts to add healthier food options.
The refugee crisis taking place in Europe is especially sensitive because of the large number of children affected.
Although the National Football League has been communicating about its health and safety efforts, Concussion's release will potentially reignite the discussion on a much broader scale.
Divine inspiration: Pope Francis' US visit - and PR message - can help rebuild Catholic Church, say comms pros
As more and more people in the US leave the Catholic Church, an on-target message from the progressive Pope about poverty and discrimination could help reverse the slide when he visits the country in September.
Contrary to popular belief, Addyi is not the female Viagra. That's the message drug-maker Sprout must get across to doctors and patients in the coming weeks.
Communications experts say news-release-distribution services just don't reach journalists like they used to. But they do help public companies meet SEC requirements.
A highly competitive category is getting even more intense with the entry of major food and confectionary players.
It's harder than it looks to launch an extension of an iconic brand.
"We've found the length of the video has become less important in terms of how long someone watches something. It's really about the content, and capturing your audience's attention in the first three seconds," says Heineken's Ron Amram.