The company decided not to do #AllTreesAreBeautiful, Part Two. Instead, it's having a conversation with critics who are comparing chocolate trees to turds again this year.
Bowins joined Samsung from MasterCard in 2015.
Hear from each of PRWeek's fourth class of honorees about being honored, the changes they've seen in the industry, and how communications should deal with fake news.
Why the role of PR and communications is more vital than ever in our "post-truth" environment.
Tell us how your company is dealing.
Daylight founder David Ko to lead Ruder Finn's regional digital arm after acquisition.
Victoria's Secret apologizes after accusation of racial profiling; Hillary Clinton takes on fake news.
The deal will add Agility's database and monitoring services to Business Wire's platform.
WPP agency Burson-Marsteller has acquired a minority stake in its Kenyan affiliate, Engage Burson-Marsteller.
Catherine Merritt is departing the firm after one year. She is also a veteran of Olson and Ketchum.
It is the German firm's second major international office and eighth overall.
The Fast Retailing brand will work with Marin Minamiya, a student mountaineer, on product design and CSR.
The deal is the agency network's third since May.
The newly formed entity will be part of Ketchum, but keep the Daggerwing Group name.
Also: PRWeek Awards 2017 shortlist revealed, and MWWPR promotes Bret Werner to president.
Global foods firm Kellogg's has expanded its relationship with Havas PR, giving the agency a year-long brand PR brief with its cereal business.
Werner is taking over president duties from CEO Michael Kempner one year after joining the firm.
Here are the 175 finalists for the 2017 PRWeek US Awards. The winners will be revealed at a dinner in New York City on March 16, 2017.
The U.K.-based craft brewer is planning to stick to the same game plan it used in its home market to make a splash in the U.S.
The update comes after Facebook, Twitter, and YouTube take stronger stances on dangerous content.
Fleishman is refreshing its media relations practice by standardizing best practices, partly by implementing a media certification program.
Four in five Americans say companies should take action to address societal issues, according to a study released Wednesday by Global Strategy Group.
ICCO, the umbrella association for national PR trade bodies, has appointed five regional presidents to represent the organisation's recently formed regional boards.
Also: Edelman has a new leader in Europe and the CIS region and Starbucks' global comms leader explains the strategy behind its transition announcement.
Carol Potter, executive vice chairman of Edelman's Asia Pacific, Middle East and Africa region, has been named as Michael Stewart's successor as president and CEO of the agency's Europe and CIS arm.
Manifest Group has opened a new office in the Swedish capital Stockholm amid plans to set up further operations in South Africa and Australia by 2020.
Starbucks' SVP of global comms Corey duBrowa outlines strategy behind last week's announcement of the coffee co's plan to move former Microsoft exec Kevin Johnson up to CEO as Howard Schultz becomes exec chairman.
John "Ned" Walker is coming back to a full-time role at Delta after retiring two years ago.
Christou is an alum of Edelman, FleishmanHillard, and Dairy Management Inc.
U.S.-based staff will handle the bulk of account work.
General Mills is set to create a global chief marketing officer position amid a restructuring that will axe up to 600 jobs worldwide.
PRWeek honored the six latest additions to its Hall of Fame on Monday night in New York.
Wilson will succeed founder and CEO John Seng.
BBDO New York worked with the nonprofit to advocate for interventions on gun violence.
Video trickery makes David Beckham's tattoos appear to move in a new campaign film released by global children's charity UNICEF.
And why Carrie Fox and Carolyn Berkowitz launched Mission Partners.
Carolyn Berkowitz and Carrie Fox will launch Mission Partners in January.
The upstart British brewer is sticking to its nonconformist roots as it enters the U.S. market. But there's one topic it won't touch.
She previously worked at W2O Group, Ruder Finn, and MS&L Worldwide.
Businesses on the West Coast may lack empathy and have been slow to wake up to their wider social responsibilities, but they are still on the positive side of the balance sheet in terms of value creation.
Business development officer is the new hot job in the PR agency world as firms reevaluate what they want from the position.
Communicators don't expect the fake news phenomenon to dissipate anytime soon, so they are considering ways to respond to false articles posted with malicious intent.
Virtual reality may be the flavor of the week, but it has several hurdles to clear before it's a more common part of marketing campaigns.
The end of the Obama administration and Hillary Clinton's presidential campaign could be a plus for agencies, at least in terms of the abundance of communications talent on the market.
"The way that policy has been made for a generation in Washington will be done," says one prominent DC-based agency leader.
Despite being the target of verbal attacks from the now-president-elect on the campaign trail, experts say the journalists who cover President Trump will have the same privileges as in previous administrations.
For almost half the country, the narrow victory for Brexit was a portent of doom but, while sterling has fallen to historically low rates - plunging to a 31-year low immediately after the result - predictions of immediate Armageddon now seem far-fetched.
Marketers are using data in many ways, including to hold their agencies accountable, but they run the risk of drowning in numbers if they don't evolve.
And if that doesn't work, take a lesson on consolidation communications from the beer industry.
More--but not all--retailers are closing their doors this Thanksgiving.
Crisis and tech communicators say the response of the South Korean conglomerate to the Galaxy Note 7 crisis was too slow to be effective.
The next generation of Breast Cancer Awareness campaigns are moving well past awareness to focusing on other aspects of fighting the disease.
Hiring cutbacks. Less travel. Benefit reductions. How agencies will deal with the new overtime rules
For the first time in a dozen years, agencies are preparing for new federal overtime rules. Many are getting creative about keeping their margins in check while not turning off junior staffers.
Skittles could have responded to Donald Trump Jr.'s tweet mentioning its brand with snark, but its decision to step back was the smarter long-term move, according to experts.
The group reorganized its communications structure and prepared its rapid-response capabilities in preparation for a contentious campaign - yet it received more criticism than it bargained for.