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Premier League launches new visual identity as it seeks agency to reposition brand

Premier League launches new visual identity as it seeks agency to reposition brand

The Premier League has launched a new logo and visual identity that will go live before the start of next season. It will also say goodbye to title sponsor Barclays, and hello to a new agency to help reposition the league.

Chipotle consumers confused by, or unaware of, one-day closure

Chipotle consumers confused by, or unaware of, one-day closure

At noon on Monday, hungry customers trudged through the snow in Manhattan's Chelsea neighborhood only to find the lights out and doors locked at the chain's 7th Avenue location.

Marketing feats and fumbles from Super Bowl 50

Marketing feats and fumbles from Super Bowl 50

After manning -- no pun intended! - PRWeek's Twitter account during Super Bowl 50, Frank Washkuch picks the ads that made his night, as well as readers' favorites.

Edelman's Nancy Ruscheinski moves to Zeno Group as first COO

Edelman's Nancy Ruscheinski moves to Zeno Group as first COO

She will lead growth, development, and integration of the health, technology, corporate, and consumer practices at Edelman's DJE Holdings sister agency.

Will social network Peach be fruitless or an enticing marketing opportunity?

Will social network Peach be fruitless or an enticing marketing opportunity?

Now that the dust has settled following the launch of social network Peach, Marketing takes a look at what worthwhile opportunities, if any, it offers brands.

The 7 stories PR pros need to know on Monday morning, 2.8.2016

The 7 stories PR pros need to know on Monday morning, 2.8.2016

Super Bowl winners: Denver Broncos, Peyton Manning, Budweiser, Hyundai; Losers: Carolina Panthers, Cam Newton, Colonial Williamsburg; Chipotle shut-down; 'Rubiobot' fallout; Volkswagen to pay up.

Brunswick maintains top spot in M&A comms adviser league, says Mergermarket report

Brunswick maintains top spot in M&A comms adviser league, says Mergermarket report

Brunswick maintained its position as the PR agency that offered comms support to the greatest number of M&A deals globally in 2015, both by value and volume of deals, new research suggests.

International Expansion: Manifest takes a bite out of the Big Apple

International Expansion: Manifest takes a bite out of the Big Apple

PRWeek UK talks to the British agencies taking on the world: Having opened up a New York office in January 2015, Manifest has set itself some ambitious global expansion plans by 2020.

Hewlett Packard Enterprise releases letter sent to FT journalist to dispute 'ad threat' claim

Hewlett Packard Enterprise releases letter sent to FT journalist to dispute 'ad threat' claim

Hewlett Packard Enterprise has strongly disputed claims by an FT columnist that the software firm's comms chief Henry Gomez wrote a 'threatening' and 'aggressive' letter to her with suggestions about the newspaper's relationship with its advertisers, and has provided PRWeek with a copy of the letter.

Illinois looks for agency partner for summer food service program

Illinois looks for agency partner for summer food service program

The state's Board of Education is searching for an agency to work on a multifaceted outreach program.

Abernathy MacGregor lends Wounded Warrior Project crisis comms support

Abernathy MacGregor lends Wounded Warrior Project crisis comms support

The New York Times and CBS News have posted stories in recent weeks examining the nonprofit's spending.

Amid Super Bowl 50, NFL faces its biggest fight: Making the game safe

Amid Super Bowl 50, NFL faces its biggest fight: Making the game safe

On the eve of a Super Bowl likely to attract record ratings, the NFL is facing a critical long-term issue in player concussions. Improved communications can't solve the problem by itself, but it could give the league a good place to start.

Roll up for the greatest marketing show on earth

Roll up for the greatest marketing show on earth

Brands invest millions attempting to reach consumers during the annual Super Bowl and this year's clash between Carolina and Denver is no exception. But marketers will hope the Broncos aren't blown apart in a trademark first-half charge by the Panthers charismatic QB Cam Newton.

FleishmanHillard wins global PR brief for headphone maker Bose

FleishmanHillard wins global PR brief for headphone maker Bose

FleishmanHillard has been appointed as Bose's first global PR agency, PRWeek has learned.

The 7 stories PR pros need to know on Friday, 2.5.2016

The 7 stories PR pros need to know on Friday, 2.5.2016

Clinton, Sanders spar over Wall Street; January jobs number due; Google takes on extremists; NFL plans anti-domestic-violence ad for Super Bowl 50; LinkedIn shares plummet; Shkreli's lawyer criticizes client's tweeting.

UK embraces American Football like never before ahead of Super Bowl 50

UK embraces American Football like never before ahead of Super Bowl 50

Interest in American Football in the UK appears at an all-time high ahead of Sunday's Super Bowl 50, the final showdown of the NFL season pitching the Carolina Panthers against the Denver Broncos in Santa Clara, California.

MLB's former director of business PR, Jeff Heckelman, goes to bat for Finsbury as VP

MLB's former director of business PR, Jeff Heckelman, goes to bat for Finsbury as VP

Heckelman has been brought on to help apply Finsbury's expertise in crisis communications, corporate reputation, and public policy to the sports and entertainment space.

Facebook vs. YouTube: Which is the best viral platform for Super Bowl ads?

Facebook vs. YouTube: Which is the best viral platform for Super Bowl ads?

Marketers have more social platforms to choose from, but only two really matter - for now.

Arthur Sadoun on Publicis agency changes: 'If I didn't have them sharing expertise, I'd be a fool'

Arthur Sadoun on Publicis agency changes: 'If I didn't have them sharing expertise, I'd be a fool'

Sadoun: "I'm not here to create a new corporate layer."

Does lobbying involve social media activity? New York regulators are looking into it

Does lobbying involve social media activity? New York regulators are looking into it

Following last week's decision to require communications consultants who work with politicians to register as lobbyists, the state's Joint Commission on Public Ethics is looking into the role social media plays.

KFC teams up with Edelman ahead of Super Bowl 50

KFC teams up with Edelman ahead of Super Bowl 50

The fast-food chain is hinting it will once again introduce a new actor to portray Colonel Sanders during Sunday's game.

Robert Senior takes Publicis Communications UK role

Robert Senior takes Publicis Communications UK role

Robert Senior is to lead Publicis Communications' new agency collective in the UK.

The 7 stories PR pros need to know on Thursday, 2.4.2016

The 7 stories PR pros need to know on Thursday, 2.4.2016

Happening Thursday: Clinton and Sanders debate; McGraw Hill plans rebranding; Martin Shkreli on Capitol Hill; Nonprofits team up for #WorldCancerDay; Facebook celebrates Friends Day.

New Edelman China CEO: PR less resistant to change than advertising

New Edelman China CEO: PR less resistant to change than advertising

Five days into Jeffrey Yu's new job, PRWeek Asia caught up exclusively with Edelman's China CEO, who downplayed the agency's past troubles while extolling the virtues of PR over advertising.

Canon rubs it in over rival Nikon's photo competition gaffe

Canon rubs it in over rival Nikon's photo competition gaffe

Nikon Singapore apologised for letting a poorly altered photo win its competition, but that hasn't stopped Canon Canada jumping on an opportunity to make hay

New York City asks for mom bloggers' help fighting Zika virus

New York City asks for mom bloggers' help fighting Zika virus

The Health Department recommended pregnant women, or women who are planning to become pregnant, consider delaying travel to affected regions.

Best Western Hotels moves account to J Public Relations

Best Western Hotels moves account to J Public Relations

Incumbent Allison+Partners had worked with the hotel company for more than a decade.

Ascension ups Nick Ragone to chief marcomms officer

Ascension ups Nick Ragone to chief marcomms officer

The Ketchum veteran joined the nonprofit healthcare system in mid-2014.

The Replacer gives celebs a break from their Instagram accounts for Call of Duty: Black Ops III

The Replacer gives celebs a break from their Instagram accounts for Call of Duty: Black Ops III

Actor Peter Stormare is standing in for Ice-T, Chrissy Teigen, and Kyrie Irving on the photo-sharing platform.

The 7 stories PR pros need to know on Wednesday morning, 2.3.2016

The 7 stories PR pros need to know on Wednesday morning, 2.3.2016

Obama to visit Baltimore mosque; Clinton, Sanders set for New Hampshire town hall; Testimony set on Flint water crisis; Intel's diversity report; Amazon plans physical expansion; Poor fourth-quarter results from Yahoo, Chipotle.

Tata Motors to rebrand new car following Zika virus outbreak

Tata Motors to rebrand new car following Zika virus outbreak

The motor company's new 'Zica' compact vehicle will be renamed to avoid association with the virus that has been declared a global emergency

Burson-Marsteller launches StepUp China

Burson-Marsteller launches StepUp China

New practice, in conjunction with Chinese agency Flyfinger, will focus on comms services for Chinese startups

Chipotle sickness crisis results in 6.8% revenue decrease

Chipotle sickness crisis results in 6.8% revenue decrease

Chain blames publicity around food-borne illness incidents for unprecedented revenue drop.

Uber has a new logo - and people are outraged

Uber has a new logo - and people are outraged

Twitter users gave the new logo, which Uber touted to several media outlets, a poor rating on Tuesday.

Healthcare groups work to calm fears about Zika virus

Healthcare groups work to calm fears about Zika virus

The World Health Organization declared an international public health emergency on Monday.

Guinness releases first 60-second Instagram video for Made of More campaign

Guinness releases first 60-second Instagram video for Made of More campaign

The black-and-white spot tells the story of record producer John Hammond.

Groundhog Day: 15 brands react to Phil's early spring prediction

Groundhog Day: 15 brands react to Phil's early spring prediction

Brands across different industries were able to find creative ways to connect their products with the world-famous furry forecaster - even cat litter brand Tidy Cats.

Pitching the end of the world: The comms challenges behind promoting the Doomsday Clock

Pitching the end of the world: The comms challenges behind promoting the Doomsday Clock

Despite the nuclear deal with Iran and the Paris climate accords, the world hasn't staved off disaster. How Hastings Group pitched that morbid story to members of the media.

The 7 stories PR pros need to know on Tuesday morning, 2.2.2016

The 7 stories PR pros need to know on Tuesday morning, 2.2.2016

Iowa results; Rubio grabs momentum heading to New Hampshire; What analysts want to hear from Marissa Mayer; Oscars add a touch of diversity; Google surpasses Apple as world's most valuable company; Delta apologizes for flight attendant fight.

Edelman restructures UAE operation with new leadership team under Tod Donhauser

Edelman restructures UAE operation with new leadership team under Tod Donhauser

Edelman has announced a new leadership team in the United Arab Emirates, naming Edelman South Africa managing director Tod Donhauser as the new Edelman UAE chief executive, as part of a restructure following last year's acquisition of local agency Dabo & Co.

Analysis

This year, it's not Super Sunday for brands unless the fans participate

This year, it's not Super Sunday for brands unless the fans participate

Super Bowl 50 campaigns aren't just relying on TV ads; they're pushing viewers to digital and social channels to interact with the brands themselves.

A new ball game: Wireless networks throw down with performance-based marketing

A new ball game: Wireless networks throw down with performance-based marketing

Sprint and T-Mobile are counterpunching at Verizon's 'rolling balls' ad with their own data.

Hacking the Super Bowl: Get your brand noticed for less than $10m a minute

Hacking the Super Bowl: Get your brand noticed for less than $10m a minute

Newcastle, Oreo, and Old Milwaukee have inserted themselves into the game without buying commercial time. But is the trick getting harder to pull off?

Davos 2016 takeaways for communicators: Issues of gender, income inequality

Davos 2016 takeaways for communicators: Issues of gender, income inequality

Income inequality and gender imbalance are underlying issues in nearly every topic discussed at the World Economic Forum in Davos.

San Diego, Oakland must step up comms game to keep NFL teams

San Diego, Oakland must step up comms game to keep NFL teams

The St. Louis Rams are now the Los Angeles Rams. San Diego and Oakland will have to talk more actively with the public about the value of an NFL franchise to avoid the same fate, say comms experts.

No doom and gloom from marketers on latest FTC native advertising standards

No doom and gloom from marketers on latest FTC native advertising standards

Do marketers hate the FTC's new regulations on native advertising? To the contrary, many say it will lead to better quality.

How CES is becoming much more than just a consumer electronics show

How CES is becoming much more than just a consumer electronics show

Car companies, telecomms giants, and mobile providers are all staking out their turf at the 2016 edition of the Consumer Electronics show, scheduled for next month.

Experts: NFL faces short-term debate, but little long-term business risk from 'Concussion'

Experts: NFL faces short-term debate, but little long-term business risk from 'Concussion'

Concussions will be back in the media spotlight when the Will Smith film hits theaters on Christmas Day, but that doesn't mean the NFL's business model faces long-term risk.

Why it's time for brands to go live with streaming video

Why it's time for brands to go live with streaming video

The question is not whether or not brands should be using live-streaming technologies such as Periscope and Meerkat, but what their strategy should be.

From Copenhagen to Paris: How the comms of climate change have shifted

From Copenhagen to Paris: How the comms of climate change have shifted

As world leaders prepare to gather in Paris on Monday for the crucial Climate Change Conference - in a city under a state of emergency following the terrorist attacks - PRWeek looks at how the comms of climate change have shifted since the disastrous Copenhagen summit six years ago and why walking the tightrope of language between misery and complacency is vital to tackling the issue.

Physical stores still thrive amid digital shopping season

Physical stores still thrive amid digital shopping season

Many consumers will shop online, according to a new report, but the majority still plan on shopping at discount and department stores

Cause marketing and digital top marketers' holiday-season to-do lists

Cause marketing and digital top marketers' holiday-season to-do lists

Marketers are paying more attention to digital channels this year, and adding online and social elements to their existing programs

Amid blockbusters and indie darlings, marketers try to keep films from the mushy middle

Amid blockbusters and indie darlings, marketers try to keep films from the mushy middle

Many films this holiday season have either flopped or made mega-bucks. Why the movie-marketing environment is tougher than ever.

Why veterans who want to get into PR face an obstacle course

Why veterans who want to get into PR face an obstacle course

Negative stereotypes play a role, and often companies - and veterans themselves -- don't realize what they have to offer.

Inside the 'hand-to-hand combat' of campaign rapid response teams

Inside the 'hand-to-hand combat' of campaign rapid response teams

"Rapid response used to be an innovation. Now it's a necessity," says Incite Agency founding partner Ben LaBolt.