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Top branded Vines of the month: Coca-Cola, Walkers, and Burger King

Top branded Vines of the month: Coca-Cola, Walkers, and Burger King

Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines of the month. This month we have a free-styling beverage, a hated (or loved) snack and devilishly hot chicken.

Shazam brings on Grooveshark's James Pearson for global comms

Shazam brings on Grooveshark's James Pearson for global comms

Pearson succeeds former Shazam comms leader Brendan Lewis, who left the music app in June.

Cracker Barrel scoops up Cision's Straessle

Cracker Barrel scoops up Cision's Straessle

Straessle will manage corporate communications for the dining chain.

Burger King came out top in McWhopper PR stunt, says PRWeek reader survey

Burger King came out top in McWhopper PR stunt, says PRWeek reader survey

PRWeek readers have spoken, and they say that Burger King came out best from its McWhopper PR stunt for International Day of Peace.

Six stories PR pros need to know on Friday, 8.28.2015

Six stories PR pros need to know on Friday, 8.28.2015

BlueFocus' net profit dropped 71.4% in the first half of 2015; shootings occurred at two separate universities on Thursday; a former Subway franchisee tipped off an ad exec at the chain in 2008, according to lawyer.

BuzzFeed strikes global branded content and ad deal with WPP

BuzzFeed strikes global branded content and ad deal with WPP

BuzzFeed has secured its first global advertising deal with GroupM, the global media planning and buying arm of WPP.

Huntsworth announces £48.8m writedown as pre-tax profits fall almost one third

Huntsworth announces £48.8m writedown as pre-tax profits fall almost one third

Huntsworth has announced a impairment of £48.8m ($75.3m) on Grayling and Citigate this morning, following another challenging trading period with pre-tax profits falling almost one third from £7.7m to £5.3m in the first half of 2015.

Bluefocus H1 results justify international growth focus

Bluefocus H1 results justify international growth focus

Group cites "determined globalisation strategy" for 30 percent top-line growth, but M&A costs hit bottom line

Denver Urban Renewal Authority seeks branding, marketing, and PR support

Denver Urban Renewal Authority seeks branding, marketing, and PR support

The winning agency will begin working on the business November 19.

Havas reports 'strong' first half as PR business holds its own

Havas reports 'strong' first half as PR business holds its own

Havas saw net income rise 27.6 per cent to €77m (£56.2m, $86.6m) in the first half of 2015, with the performance of the PR business "consistent with or better than" that of the company overall.

How sharing can open up your creativity

How sharing can open up your creativity

Great ideas come from many different and unexpected places - share your creative stimuli with us and let's celebrate trying to win the battle of the big idea.

#WeStandWithWDBJ: Journalists across the nation band together over shooting

#WeStandWithWDBJ: Journalists across the nation band together over shooting

Using the hashtag #WeStandWithWDBJ, journalists voiced their condolences after the tragic on-air shooting of Virginia TV station WDBJ reporter Alison Parker and cameraman Adam Ward.

Watch out Nike: Under Armour is coming to get you

Watch out Nike: Under Armour is coming to get you

Under Armour's latest campaign will propel the brand one step closer to rival Nike.

What game day is like for New York Yankees PR director Jason Zillo

What game day is like for New York Yankees PR director Jason Zillo

Yankees Director of Media and Publicity Jason Zillo walks PRWeek though the ins and outs of game day from a PR perspective.

Five stories PR pros need to know on Thursday, 8.27.2015

Five stories PR pros need to know on Thursday, 8.27.2015

McDonald's rebuffs Burger King's McWhopper play; Expedia seeks new agency for UK consumer work; Uber testing new routes, cheaper fares

Survey: who comes out of the McWhopper PR stunt best - McDonald's, Burger King, or neither?

Survey: who comes out of the McWhopper PR stunt best - McDonald's, Burger King, or neither?

Burger King grabbed media attention across the world yesterday when it held out a supposed olive branch to McDonald's ahead of next month's International Day of Peace - but did McDonald's win the day with its pithy response?

Infographic: Internet porn...is it really that big?

Infographic: Internet porn...is it really that big?

Still think the world of online porn is too taboo? Sex toy company Carvaka is out to prove how prevalent, profitable, and influential it really is. The company released an infographic detailing the impact Internet porn has had the world over, who's using it, and how often.

How Bayer is encouraging prostate cancer victims to 'Speak Up'

How Bayer is encouraging prostate cancer victims to 'Speak Up'

"We really want to make this national movement. We want to bring advanced prostate cancer to the forefront."

We Are Social taps Big Fuel president FitzGerald to head US

We Are Social taps Big Fuel president FitzGerald to head US

We Are Social's US MD Leila Thabet, who launched the firm's US business in 2012, is departing.

How 16 brands barked up the right tree on #NationalDogDay

How 16 brands barked up the right tree on #NationalDogDay

Some unexpected companies, such as Hello Kitty and Tidy Cats, were able to creatively tie #NationalDogDay to their brands on Twitter.

'Don't compare our rivalry to war': McDonald's rejects Burger King's McWhopper for peace day PR stunt

'Don't compare our rivalry to war': McDonald's rejects Burger King's McWhopper for peace day PR stunt

McDonald's has rejected rival fast food chain Burger King's proposal that the two set aside their differences on next month's International Day of Peace by creating a 'McWhopper' mash-up of each brand's signature dish.

Experts: IndyCar driver Justin Wilson's death will restart driver safety conversation

Experts: IndyCar driver Justin Wilson's death will restart driver safety conversation

IndyCar driver Justin Wilson passed away on Monday after sustaining a severe head injury during the ABC Supply 500 at Pocono Raceway in Pennsylvania.

The 6 stories PR pros need to know on Wednesday, 8.26.2015

The 6 stories PR pros need to know on Wednesday, 8.26.2015

WPP's PR and public affairs arm sees 5.4% revenue jump; Donald Trump clashes with Univision anchor; Kraft Heinz recalls two million pounds of turkey bacon; YouTube Gaming goes live; Amazon expands Prime Now delivery service; Uber partners with University of Arizona on driverless car efforts.

Seb Coe spokeswoman defends Nike ambassador role following IAAF appointment

Seb Coe spokeswoman defends Nike ambassador role following IAAF appointment

Lord Coe has defended his ambassadorial role with sportswear brand Nike after being elected president of the International Association of Athletics Federations earlier this month.

Revenue grows 5.4 per cent in WPP's PR and public affairs arm but net sales margin dips

Revenue grows 5.4 per cent in WPP's PR and public affairs arm but net sales margin dips

WPP saw revenue in its PR and public affairs arm grow around 5.4 per cent to £458.7m ($719.9m) in the first half of 2015, although net sales margin in the division dipped over the period.

Why your company has a comms problem if investors called you on #BlackMonday

Why your company has a comms problem if investors called you on #BlackMonday

Companies that proactively reached out to investors to reassure them during Black Monday's stock market crash might have actually exacerbated the situation.

Former McGraw Hill exec Ted Smyth joins Edelman as chief of staff

Former McGraw Hill exec Ted Smyth joins Edelman as chief of staff

Most recently, Smyth served for six years as McGraw Hill Financial's EVP, corporate affairs.

Jamey Peters named director of Ketchum South

Jamey Peters named director of Ketchum South

Peters has gained oversight of the firm's Atlanta office, as well as Dallas, with the appointment.

Infographic: What marketers are getting wrong about Baby Boomers

Infographic: What marketers are getting wrong about Baby Boomers

When it comes to marketing to the Baby Boomer generation, brands are missing the mark, according to Infleunt50, a marketing services firm launched by AARP. The firm, which has clients including Avis and UnitedHealthcare, contends marketers are targeting Millennials at the expense of consumers age 50 and older.

Hawaii reviews tourism PR accounts in several Asian markets

Hawaii reviews tourism PR accounts in several Asian markets

The state wants to boost tourism from South Korea, Oceania, and China, as well as other markets.

The 7 stories PR pros need to know on Tuesday, 8.25.2015

The 7 stories PR pros need to know on Tuesday, 8.25.2015

Stock futures show rebound potential; Putin government blocks, then unblocks Wikipedia; Trump feuding again with Fox; FIFA reform chief's controversial comments; Obama gives Biden blessing; Another suit against Ashley Madison; Alibaba stock below IPO price.

KBC picks up five-year PR and marketing account for Utah tourist office

KBC picks up five-year PR and marketing account for Utah tourist office

The Utah Office of Tourism, Film and Global Branding has appointed the agency KBC to implement an integrated marketing and public relations programme in the UK.

'If you want to make a fool of yourself, comment on the stock markets': PRs offer 'Black Monday' advice

'If you want to make a fool of yourself, comment on the stock markets': PRs offer 'Black Monday' advice

Corporations should focus on the fundamentals of their own businesses during a stock market decline and not join the debate around global financial markets, City PR experts have told PRWeek.

Apple takes PR initiative amid share price dip as CEO Tim Cook emails CNBC presenter Jim Cramer

Apple takes PR initiative amid share price dip as CEO Tim Cook emails CNBC presenter Jim Cramer

Apple CEO Tim Cook responded to the dip in the company's share price amid the decline in global markets on Monday by emailing CNBC presenter Jim Cramer to offer reassurances about its trading performance.

Regional Spotlight: How Hoosier hospitality fought Indiana's anti-LGBT law

Regional Spotlight: How Hoosier hospitality fought Indiana's anti-LGBT law

Debra DeCourcy, VP of corporate comms for Angie's List, details why Indianapolis businesses oppose the Religious Freedom Restoration Act

RF Thunder appoints head for new China beautycare practice

RF Thunder appoints head for new China beautycare practice

Phoenix Liu joined RF Thunder in 2013 and has more than eight years of PR experience

Target ups Dustee Jenkins to exec team as communications SVP

Target ups Dustee Jenkins to exec team as communications SVP

She has worked at the retail giant since 2010.

Spark hires Toby Trevarthen as first chief narrative officer

Spark hires Toby Trevarthen as first chief narrative officer

The Northern California-based firm has put an emphasis on narrative with two appointments.

Biden names Bedingfield comms director amid 2016 talk

Biden names Bedingfield comms director amid 2016 talk

MPAA comms leader Kate Bedingfield has joined the vice president's office as communications director as speculation builds that he will mount a third bid for the White House.

The 7 stories PR pros need to know on Monday morning, 8.24.2015

The 7 stories PR pros need to know on Monday morning, 8.24.2015

Global markets drop again; Biden now leaning towards a 2016 run; Chris Carter apologizes for "fall guy" comments; Mondelez CEO says she's quickly cutting costs; Chipotle plans 4,000 hires on September 9; Tom Brady, Stephen Curry star in Under Armour campaign; Canadian law firms sue Ashley Madison.

Analysis

Divine inspiration: Pope Francis' US visit - and PR message - can help rebuild Catholic Church, say comms pros

Divine inspiration: Pope Francis' US visit - and PR message - can help rebuild Catholic Church, say comms pros

As more and more people in the US leave the Catholic Church, an on-target message from the progressive Pope about poverty and discrimination could help reverse the slide when he visits the country in September.

Experts: Sprout needs to show Addyi is not Viagra for women

Experts: Sprout needs to show Addyi is not Viagra for women

Contrary to popular belief, Addyi is not the female Viagra. That's the message drug-maker Sprout must get across to doctors and patients in the coming weeks.

Experts: After hacking scheme, it's time to rethink how companies use wire services

Experts: After hacking scheme, it's time to rethink how companies use wire services

Communications experts say news-release-distribution services just don't reach journalists like they used to. But they do help public companies meet SEC requirements.

Content and fan engagement: The key ingredients to competing in the snack bar category

Content and fan engagement: The key ingredients to competing in the snack bar category

A highly competitive category is getting even more intense with the entry of major food and confectionary players.

Marketers give kudos to Nike for Chuck Taylor All Star II launch

Marketers give kudos to Nike for Chuck Taylor All Star II launch

It's harder than it looks to launch an extension of an iconic brand.

YouTube evolves into a primary marketing channel

YouTube evolves into a primary marketing channel

"We've found the length of the video has become less important in terms of how long someone watches something. It's really about the content, and capturing your audience's attention in the first three seconds," says Heineken's Ron Amram.

It's been a torrid week for Toshiba, but "it will not crumble", says crisis expert

It's been a torrid week for Toshiba, but "it will not crumble", says crisis expert

After the Japanese giant was rocked by a financial reporting scandal, it is now pursuing a "clear the deck" strategy

How Uber drove circles around New York City's mayor

How Uber drove circles around New York City's mayor

Uber was hailed as the winner after a fierce public affairs battle against New York City Mayor Bill de Blasio, who had moved to cap the number of vehicles it could operate in the city.

Why Ashley Madison will no longer arouse customers

Why Ashley Madison will no longer arouse customers

The Ashley Madison brand has been tarnished beyond repair, say crisis comms experts.

Why PR pros are now thinking twice about Reddit

Why PR pros are now thinking twice about Reddit

Victoria Taylor's exit and the Reddit community's often vicious response has cooled off many PR executives on the website's Ask Me Anything sessions.

Teneo: The ambition is global

Teneo: The ambition is global

The acquisition of Blue Rubicon and StockWell by Teneo Holdings last week has sent shockwaves through the industry. The scale of the ambition is huge: to set up a global City and crisis shop to challenge stalwarts such as Finsbury and Brunswick, and become the market leaders in this field. PRWeek assesses the impact on the industry as well as what it says about the health of the mergers and acquisitions market for PR agencies in the UK and beyond.

International talent: Asia integration is a 'two-way street'

International talent: Asia integration is a 'two-way street'

In the wake of Toyota conceding it didn't do enough to help Julie Hamp integrate in Japan, what responsibilities does the PR industry have towards international employees?

Not Lovin' It: McDonald's consumers want transparency as key ingredient

Not Lovin' It: McDonald's consumers want transparency as key ingredient

In May, McDonald's CEO Steve Easterbrook announced a turnaround plan to focus on the chain's "future as a modern, progressive burger company" by building brand excitement and cutting costs

A PR win for Apple, but a much bigger victory for Taylor Swift

A PR win for Apple, but a much bigger victory for Taylor Swift

The pop star cemented her reputation as a mega-star who can use her influence to change minds, not just sell records, by taking on Apple.

Why Twitter is no longer trending for brands

Why Twitter is no longer trending for brands

Twitter changed everything. But amid trouble growing its revenue base, the platform just isn't as important for PR pros as it used to be.

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