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Five things PR pros need to know on Friday morning, 1.30.2015

Five things PR pros need to know on Friday morning, 1.30.2015

Next Fifteen's Dyson discusses acquisition plans; What franchisees want from McDonald's new CEO; Rand Paul's social media operation up and running.

50 Cent's headphone brand SMS Audio hires Diffusion for UK launch

50 Cent's headphone brand SMS Audio hires Diffusion for UK launch

SMS Audio, the headphone and consumer electronics accessories brand founded by rapper Curtis "50 Cent" Jackson, has appointed Diffusion on a retained basis following a three-way pitch.

Next Fifteen's Tim Dyson: PR agency acquisition unlikely but PR "far from dead"

Next Fifteen's Tim Dyson: PR agency acquisition unlikely but PR "far from dead"

Next Fifteen CEO Tim Dyson says the firm will not actively target PR companies for its acquisition programme - which will focus on the UK and US - but instead look at content marketing and ad agencies to strengthen its existing PR capabilities.

Weber Shandwick's Mary Whenman named Women in PR president

Weber Shandwick's Mary Whenman named Women in PR president

Mary Whenman, MD of corporate, financial & public affairs at Weber Shandwick, has been named the new president of Women in PR, the all-female networking group.

Ford joins Lagrant board as nonprofit partners with Burson for diversity effort

Ford joins Lagrant board as nonprofit partners with Burson for diversity effort

Patrick Ford will help the Lagrant Foundation and Burson-Marsteller coordinate a joint initiative aimed at helping young African-American males enter the PR industry.

Former Unilever marcomms head Cea rejoins Porter Novelli as global consumer lead

Former Unilever marcomms head Cea rejoins Porter Novelli as global consumer lead

Before joining Unilever in 2006, Christine Cea worked in Porter Novelli's London and New York offices from 1999 to 2005.

McDonald's Europe comms director Sam Fulton quits for Unilever

McDonald's Europe comms director Sam Fulton quits for Unilever

McDonald's European comms director Sam Fulton has left the company to take up a similar role at Unilever, PRWeek has learned.

Facebook tags Catalyst for sports assignment

Facebook tags Catalyst for sports assignment

The social network is looking to grow its footprint as a hub for users to talk about and consume content about sports.

McDonald's boss Don Thompson replaced by brand chief Steve Easterbrook

McDonald's boss Don Thompson replaced by brand chief Steve Easterbrook

Thompson will officially leave the role on March 1.

Seven things PR pros need to know on Thursday morning, 1.29.2015

Seven things PR pros need to know on Thursday morning, 1.29.2015

(Presumed) Clinton campaign searches for digital strategy leaders; Change at the top at McDonald's; Next Fifteen plans more deals.

Convergence for DAS Group companies as Specialist merges into FleishmanHillard

Convergence for DAS Group companies as Specialist merges into FleishmanHillard

The content marketing agency Specialist has merged into FleishmanHillard's FH ContentWorks, it was announced this morning.

Siemens appoints Hopscotch for schools engagement brief

Siemens appoints Hopscotch for schools engagement brief

Engineering giant Siemens has hired education comms agency Hopscotch Consulting to work on a project to engage young people with core subjects across UK schools.

Next Fifteen announces £4.3m share sale as it targets more acquisitions

Next Fifteen announces £4.3m share sale as it targets more acquisitions

Next Fifteen has announced plans for a share sale to raise about £4.3m (about $6.5 million) as it targets further acquisitions, specifically three investment and acquisition opportunities expected over the next six months.

Rand Paul's Snapchat interview sets up social media-driven election season

Rand Paul's Snapchat interview sets up social media-driven election season

The Senator's interview is likely only the beginning of a long election season full of candidates exploiting every corner of social media once reserved for Millennials.

GoDaddy: Super Bowl puppy ad 'was not a PR stunt'

GoDaddy: Super Bowl puppy ad 'was not a PR stunt'

After previewing a Super Bowl commercial about a puppy sold online, GoDaddy faced a wave of backlash and decided to pull the ad.

Bloomberg launches flagship media site with a broader view

Bloomberg launches flagship media site with a broader view

Bloomberg has expanded its media footprint with the launch of a flagship media site, Bloomberg Business, designed to broaden the financial giant's coverage of the business world.

Snapchat's Discover offers news, entertainment, and 'gorgeous' ads

Snapchat's Discover offers news, entertainment, and 'gorgeous' ads

News stories will be available on the channel for 24 hours, along with advertising.

US campaigning agency FitzGibbon Media opens London office

US campaigning agency FitzGibbon Media opens London office

US comms firm FitzGibbon Media has opened its first international office in London and hired Suzie Gilbert run it.

Wednesday's Super Bowl marketing winner: Puppies

Wednesday's Super Bowl marketing winner: Puppies

Keeping you up-to-date on who's under the media and marketing microscope in the lead up to Super Bowl XLIX in Arizona.

Uber, MADD team up to encourage ride sharing on Super Bowl Sunday

Uber, MADD team up to encourage ride sharing on Super Bowl Sunday

Every year, Super Bowl Sunday is one of the deadliest days for drunk driving accidents in the US.

SKDKnickerbocker opens LA office with former Obama press guru Burton at helm

SKDKnickerbocker opens LA office with former Obama press guru Burton at helm

Bill Burton was national press secretary on President Barack Obama's 2008 campaign for the White House, then deputy press secretary in the Obama administration.

Finn Partners retains I Love New York account

Finn Partners retains I Love New York account

Finn Partners, which has worked on the I Love New York campaign for the last four years, competed for and won the business once again. It has a budget of up to $600,000.

Six things PR pros need to know on Wednesday morning, 1.28.2015

Six things PR pros need to know on Wednesday morning, 1.28.2015

Officials defend snowstorm approach; Yahoo to spin off share of Alibaba; GoDaddy pulls Super Bowl ad; The fastest-growing Twitter following in the world will surprise you.

USG builds up communications with FTI Consulting hire

USG builds up communications with FTI Consulting hire

FTI Consulting is USG's new PR agency partner after a review.

Ogilvy partners with Nordic.Agency to expand footprint in Scandinavian market

Ogilvy partners with Nordic.Agency to expand footprint in Scandinavian market

Ogilvy Public Relations has teamed up with Scandinavian digital agency Nordic.Agency to boost its expertise in the region.

Kia Motors UK drops Publicasity for Kazoo following six-way pitch

Kia Motors UK drops Publicasity for Kazoo following six-way pitch

Kia Motors UK has appointed Kazoo to handle PR activity on a retained contract, after a six-way pitch including incumbent Publicasity, which held the account for the past seven years.

BrandZ ranking shows China's market evolution

BrandZ ranking shows China's market evolution

In Millward Brown's latest brand value ranking, market-driven brands dominate, rising 97 per cent since last year, while state-owned enterprises declined 9 per cent.

H&M's Cos brings John Doe into the fold in US expansion

H&M's Cos brings John Doe into the fold in US expansion

The brand debuted in the US in Los Angeles in November.

NFL addresses domestic violence in chilling Super Bowl spot

NFL addresses domestic violence in chilling Super Bowl spot

The PSA on behalf of No More uses actual 911 audio to make its point.

Twitter takes wraps off native video feature

Twitter takes wraps off native video feature

Social media platform steps up to YouTube and Facebook in video space, also launches private group messaging.

Waggener Edstrom teams with Garrigan Lyman to boost digital

Waggener Edstrom teams with Garrigan Lyman to boost digital

The firms, which both have offices in New York City and Seattle, want to boost digital capabilities.

Who real-timed #Snowmageddon2015 best - DiGiorno, Logitech, or McDonald's?

Who real-timed #Snowmageddon2015 best - DiGiorno, Logitech, or McDonald's?

Call it #Snowmageddon2015 or #Blizzardof2015, Monday night's snowstorm failed to live up to its billing. But a handful of brands still took advantage of the weather event with real-time marketing on Twitter.

HotelPlanner books Burson-Marsteller as first PR agency partner

HotelPlanner books Burson-Marsteller as first PR agency partner

Burson is helping HotelPlanner boost brand awareness and starting to advise it on social media.

Marcomms job market begins to pick up

Marcomms job market begins to pick up

Executives are more optimistic about hiring creative talent in the first half of this year.

Seven things PR pros need to know on Tuesday morning, 1.27.2015

Seven things PR pros need to know on Tuesday morning, 1.27.2015

Blizzard of 2015 turns out to be a dud; Facebook suffers late-night outage; Indiana plans state-run news service; Kraft sticks up for Patriots.

Publicis Groupe extends deadline for Sapient deal again

Publicis Groupe extends deadline for Sapient deal again

Publicis Groupe has extended the deadline for Sapient shareholders to accept its $3.7 billion offer for a fourth time.

Karma's Charles Watson to chair Teneo International and eyeing major London expansion

Karma's Charles Watson to chair Teneo International and eyeing major London expansion

Former Karma Communications chairman Charles Watson has been appointed to chair Teneo International, the international division of Teneo Holdings, and is targeting major growth in London as a priority.

Text100 sees a win in Chinese quantum-dot maker

Text100 sees a win in Chinese quantum-dot maker

Lexington, Massachusetts-based QD Vision, a developer of quantum-dot technology for televisions and other displays, has signed Text100 to handle Greater China communications with a focus on electronics OEMs.

Avian Media wins Sesame Workshop account in India

Avian Media wins Sesame Workshop account in India

The appointment follows a multi-agency competitive pitch in Delhi and covers duties including stakeholder engagement, reputation management, blogger relations and strategic media management.

Global satellite group Inmarsat leaves Brunswick for Instinctif in six-figure deal

Global satellite group Inmarsat leaves Brunswick for Instinctif in six-figure deal

Inmarsat, the UK-based satellite operator that rose to international prominence when it helped plot the course of the missing Malaysian Airlines plane last March, has replaced Brunswick with Instinctif as its retained PR agency.

Analysis

Colleges ramp up policies to curb student sexual assaults

Colleges ramp up policies to curb student sexual assaults

Talking about sexual assault comes with a new set of challenges when that conversation rises to university administration level.

IR execs back Sony's rare decision to postpone earnings

IR execs back Sony's rare decision to postpone earnings

How Sony responds to the cyberattack could be a blueprint for future companies, say IR experts.

Six PR insights from the snowy slopes of Davos

Six PR insights from the snowy slopes of Davos

The World Economic Forum at Davos means a congregation of bold-faced names from across nations and industries. It also indicates what communications trends will move to the forefront in the next 12 months.

With fewer acquisition options, agencies look outside PR for next deal

With fewer acquisition options, agencies look outside PR for next deal

There aren't many options left for agencies or holding companies looking to buy a PR firm in 2015.

Three ways police are communicating to regain public trust

Three ways police are communicating to regain public trust

Fatal incidents involving officers tore the Band-Aid off the often-tense relationship between the public and police in many American cities. Law-enforcement communicators explained three ways they are working to bridge the divide.

Outbreak comms plans: Break glass in case of emergency

Outbreak comms plans: Break glass in case of emergency

During last year's massive Ebola outbreak, public health institutes were ready with a comprehensive communications plan.

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

2014 has been a busy year for the PR industry. Here PRWeek looks back on some of the stories that hit the headlines...

Sony's hack response: Too pushy or not aggressive enough?

Sony's hack response: Too pushy or not aggressive enough?

The cyberattack against Sony Pictures Entertainment will go down as a landmark event in IT security and email etiquette. But will the studio's response be remembered as a step too far or not strong enough?

Air rage incidents demand steady nerves

Air rage incidents demand steady nerves

As recent events impacting three Asian airlines indicate, carriers may be best off treading carefully with social-media responses.

Spectacular gaffes: Sydney debacle adds to Uber's woeful run

Spectacular gaffes: Sydney debacle adds to Uber's woeful run

'Uber' is a prefix denoting an outstanding or supreme example of a particular kind of person or thing. Unfortunately, the company of the same name has been outstanding for all the wrong reasons.

How legacy tech brands can communicate at Silicon Valley's pace of change

How legacy tech brands can communicate at Silicon Valley's pace of change

Experts' three steps for communicators: focus on what you are bringing to market, set metrics, and deliver results.

Experts weigh in on Uber fallout in India

Experts weigh in on Uber fallout in India

Delhi has banned Uber after a female passenger reported she was raped by one of its contracted drivers, adding to the string of crises surrounding the San Francisco startup. We asked India-based PR experts to weigh in.

TransCanada looks for fresh strategy, and new agency, post-Edelman split

TransCanada looks for fresh strategy, and new agency, post-Edelman split

The energy company is talking with prospective agency partners to replace Edelman as it considers how to move forward after a strategy document leak brought widespread - and unwanted - media attention.

Japanese armed forces get image makeover

Japanese armed forces get image makeover

As Japan begins to get comfortable with the idea of having a more muscular military the country's Self-Defence Forces (SDF) are trying to woo the young to join them with images of smiling soldiers posing like pop stars

The key ingredients in Thanksgiving weekend marketing: Relevance and creativity

The key ingredients in Thanksgiving weekend marketing: Relevance and creativity

The Thanksgiving weekend promotional calendar is crowded, meaning brands need to work harder to stand out from the crowd.

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