Latest News

Who real-timed Valentine's Day the best - Butterfinger, Sony, or UPS?

Who real-timed Valentine's Day the best - Butterfinger, Sony, or UPS?

All three brands put real heart into their tweets.

M Booth grabs Ketchum veteran Margo Schneider for media MD role

M Booth grabs Ketchum veteran Margo Schneider for media MD role

She is joining the firm after working for more than a decade at the Omnicom Group agency.

In honor of a PR legend

In honor of a PR legend

As PRWeek's PR professional of the 20th century Harold Burson celebrates his 95th birthday, editor-in-chief Steve Barrett looks back on some of the wisdom and achievements of the great man.

Your call: Which brand got the biggest Super Bowl buzz bump?

Your call: Which brand got the biggest Super Bowl buzz bump?

From Peyton Manning's Budweiser name drop to Beyoncé's Red Lobster lyrics, some brands got a lot of attention - without huge ad buys.

Nasdaq to acquire Marketwired

Nasdaq to acquire Marketwired

Nasdaq said Friday morning that the deal, subject to customary approvals, will make it a global leader in news release distribution.

Interpublic's CMG unit reports 6.5% revenue jump in Q4

Interpublic's CMG unit reports 6.5% revenue jump in Q4

The group contains Weber Shandwick and Golin, as well as other agencies such as Jack Morton and Octagon. Weber CEO Andy Polansky said the PR firms registered high-single-digit organic growth for the year and Q4.

The 7 stories PR pros need to know on Friday, 2.12.2016

The 7 stories PR pros need to know on Friday, 2.12.2016

IPG earnings; Sixth Democratic debate; Rubio gets aggressive; Taylor Swift not impressed with 'The Life of Pablo;' Facebook takes on terrorist content.

Weber Shandwick brings on journalist Brett Pulley as EVP

Weber Shandwick brings on journalist Brett Pulley as EVP

Pulley joins Weber's corporate practice and will be based in New York.

Despite racist comments, LoanMart gives Hulk Hogan a 'second chance' as spokesman

Despite racist comments, LoanMart gives Hulk Hogan a 'second chance' as spokesman

The company said Hogan is a good fit as a spokesman, despite being kicked out of the WWE last year, because its campaign is about giving people a second chance.

EPA to bring on agency help for Energy Star program

EPA to bring on agency help for Energy Star program

The federal agency wants to ultimately boost awareness of the initiative through an ID/IQ contract with a marcomms agency.

Text100 names James Beechinor-Collins chief digital officer amid restructure

Text100 names James Beechinor-Collins chief digital officer amid restructure

Beechinor-Collins had served as an EVP at Text100 since it acquired content marketing agency Republic Publishing in 2014.

Twitter's ad revenue up 48% in Q4, but user growth stalls for first time

Twitter's ad revenue up 48% in Q4, but user growth stalls for first time

The company reported 320 million average monthly users - not what analysts and investors were looking for.

The 7 stories PR pros need to know on Thursday morning, 2.11.2016

The 7 stories PR pros need to know on Thursday morning, 2.11.2016

Publicis earnings impress; Sanders and Clinton prepare for another debate; Obama on Ellen; Facebook puts space between itself and Marc Andreessen; Royal Caribbean apologizes after early end to trip; Twitter earnings disappoint -- again.

MSLGroup EMEA chief Anders Kempe steps down but retains advisory role

Anders Kempe has left Publicis Groupe after nine years as president of EMEA for MSLGroup, with the firm's chief executive saying it was unrelated to the recent restructuring of Publicis.

US PR pros more 'polished and professionalised' than UK counterparts, says Golin's Matt Neale

US PR pros more 'polished and professionalised' than UK counterparts, says Golin's Matt Neale

PR professionals in the US are generally more "polished" and "professionalised" - and continue to work as executives at an older age than their UK counterparts - says Golin's Matt Neale, a Briton who now helps run the agency's New York office.

Publicis Q4 'better than expected' with full-year organic revenue up 1.5 per cent

Publicis Q4 'better than expected' with full-year organic revenue up 1.5 per cent

MSLGroup parent company Publicis saw organic revenue growth accelerate to 2.8 per cent in a "better than expected" fourth quarter of 2015, leaving organic growth across the full year at 1.5 per cent.

Jaguar Land Rover hires global PR head from The Brooklyn Brothers

Jaguar Land Rover hires global PR head from The Brooklyn Brothers

Jaguar Land Rover has recruited Laura Wood, partner at The Brooklyn Brothers, to be its first head of global PR, brand and partnerships.

Facebook distances itself from board member's India colonialism comments

Facebook distances itself from board member's India colonialism comments

Company investor Marc Andreessen issues apology on Twitter over remarks Mark Zuckerberg called "deeply upsetting"

ReviveHealth ups Joanne Thornton to president

ReviveHealth ups Joanne Thornton to president

She was previously chief account officer at the agency, which was bought by Weber Shandwick last month.

McDonald's: Our food does rot, just ask the scientists

McDonald's: Our food does rot, just ask the scientists

The chain is referring reporters to food-science experts about claims made on social media that its Happy Meals do not rot, even over a period of more than five years.

Coca-Cola's expectation-beating results credited to 'quality of marketing'

Coca-Cola's expectation-beating results credited to 'quality of marketing'

The soft-drink-maker has cited its "quality of marketing" as a driver of global sales.

IPO filing reveals how Cannes Lions makes $59m in annual revenue

IPO filing reveals how Cannes Lions makes $59m in annual revenue

Constant expansion and a "self-reinforcing business model" fuel growth of adland's most prestigious - and expensive - awards show.

Twitter reorganises timeline promising brands: 'The best content shines through'

Twitter reorganises timeline promising brands: 'The best content shines through'

Twitter has announced the launch of "an improved timeline to help people see tweets that are important to them" - but it will initially be optional rather than universal, as had been reported by media and feared by some users.

WE's EMEA head Chris Talago to depart in May

WE's EMEA head Chris Talago to depart in May

Chris Talago, the EMEA general manager of global agency WE, will leave the agency in May.

Max Borges Agency plants flag in New York

Max Borges Agency plants flag in New York

The New York office, based in midtown Manhattan, opens on March 1 - almost two years after the firm opened its San Francisco office.

The 7 stories PR pros need to know on Wednesday morning, 2.10.2016

The 7 stories PR pros need to know on Wednesday morning, 2.10.2016

Trump, Sanders win in New Hampshire; Twitter earnings; ESPN drops DraftKings; Members want NRA to cut ties with Ted Nugent; YouTube debuts original content; Critics question Peyton Manning's beer name-dropping.

Facebook loses Free Basics fight in India

Facebook loses Free Basics fight in India

Telecoms regulator rules against internet app, sending Facebook back to the PR drawing board

General Motors ups Randy Arickx to VP of IR and corporate comms

General Motors ups Randy Arickx to VP of IR and corporate comms

As part of the shift, Joanne Krell has returned to GM as executive director of corporate communications after seven years at the Kellogg Foundation.

Burson-Marsteller names Teresa Henderson as Southwest market leader

Burson-Marsteller names Teresa Henderson as Southwest market leader

She previously worked at Saxum, Pierpont Communications, Edelman, and Ketchum.

Esurance reprises its Super Bowl Twitter contest, bests Pepsi, Mountain Dew

Esurance reprises its Super Bowl Twitter contest, bests Pepsi, Mountain Dew

Forget funny. Social media users want money.

Omnicom PR revenue tumbles in Q4

Omnicom PR revenue tumbles in Q4

The holding company's PR firms reported a fourth-quarter organic revenue drop of 6.9% on Tuesday morning.

The 7 stories PR pros need to know on Tuesday morning, 2.9.2016

The 7 stories PR pros need to know on Tuesday morning, 2.9.2016

New Hampshire primary day; Omnicom Q4 and full-year 2015 earnings; Twitter launches anti-harassment task force; Is Chipotle blaming employees for its E. coli outbreak?; Instagram lets users switch accounts more easily.

Weber Shandwick London restructures with expanded roles for MDs Lucie Harper and Emma Thompson

Weber Shandwick London restructures with expanded roles for MDs Lucie Harper and Emma Thompson

Weber Shandwick has amalgamated its London operations under a single financial entity, as part of a "client-focused" restructure that has seen MDs Lucie Harper and Emma Thompson given new, expanded roles.

Premier League launches new visual identity as it seeks agency to reposition brand

Premier League launches new visual identity as it seeks agency to reposition brand

The Premier League has launched a new logo and visual identity that will go live before the start of next season. It will also say goodbye to title sponsor Barclays, and hello to a new agency to help reposition the league.

Chipotle consumers confused by, or unaware of, one-day closure

Chipotle consumers confused by, or unaware of, one-day closure

At noon on Monday, hungry customers trudged through the snow in Manhattan's Chelsea neighborhood only to find the lights out and doors locked at the chain's 7th Avenue location.

Marketing feats and fumbles from Super Bowl 50

Marketing feats and fumbles from Super Bowl 50

After manning - no pun intended! - PRWeek's Twitter account during Super Bowl 50, Frank Washkuch picks the ads that made his night, as well as readers' favorites.

Edelman's Nancy Ruscheinski moves to Zeno Group as first COO

Edelman's Nancy Ruscheinski moves to Zeno Group as first COO

She will lead growth, development, and integration of the health, technology, corporate, and consumer practices at Edelman's DJE Holdings sister agency.

Will social network Peach be fruitless or an enticing marketing opportunity?

Will social network Peach be fruitless or an enticing marketing opportunity?

Now that the dust has settled following the launch of social network Peach, Marketing takes a look at what worthwhile opportunities, if any, it offers brands.

The 7 stories PR pros need to know on Monday morning, 2.8.2016

The 7 stories PR pros need to know on Monday morning, 2.8.2016

Super Bowl winners: Denver Broncos, Peyton Manning, Budweiser, Hyundai; Losers: Carolina Panthers, Cam Newton, Colonial Williamsburg; Chipotle shut-down; 'Rubiobot' fallout; Volkswagen to pay up.

Brunswick maintains top spot in M&A comms adviser league, says Mergermarket report

Brunswick maintains top spot in M&A comms adviser league, says Mergermarket report

Brunswick maintained its position as the PR agency that offered comms support to the greatest number of M&A deals globally in 2015, both by value and volume of deals, new research suggests.

Analysis

Getting ready for a tech slowdown

Getting ready for a tech slowdown

Why tech communicators are better prepared for the coming slowdown than the last one.

The chips are down for Chipotle, but not for long

The chips are down for Chipotle, but not for long

Brand fallout from the restaurant chain's food-safety crises may be fleeting.

This year, it's not Super Sunday for brands unless the fans participate

This year, it's not Super Sunday for brands unless the fans participate

Super Bowl 50 campaigns aren't just relying on TV ads; they're pushing viewers to digital and social channels to interact with the brands themselves.

A new ball game: Wireless networks throw down with performance-based marketing

A new ball game: Wireless networks throw down with performance-based marketing

Sprint and T-Mobile are counterpunching at Verizon's 'rolling balls' ad with their own data.

Hacking the Super Bowl: Get your brand noticed for less than $10m a minute

Hacking the Super Bowl: Get your brand noticed for less than $10m a minute

Newcastle, Oreo, and Old Milwaukee have inserted themselves into the game without buying commercial time. But is the trick getting harder to pull off?

Davos 2016 takeaways for communicators: Issues of gender, income inequality

Davos 2016 takeaways for communicators: Issues of gender, income inequality

Income inequality and gender imbalance are underlying issues in nearly every topic discussed at the World Economic Forum in Davos.

San Diego, Oakland must step up comms game to keep NFL teams

San Diego, Oakland must step up comms game to keep NFL teams

The St. Louis Rams are now the Los Angeles Rams. San Diego and Oakland will have to talk more actively with the public about the value of an NFL franchise to avoid the same fate, say comms experts.

No doom and gloom from marketers on latest FTC native advertising standards

No doom and gloom from marketers on latest FTC native advertising standards

Do marketers hate the FTC's new regulations on native advertising? To the contrary, many say it will lead to better quality.

How CES is becoming much more than just a consumer electronics show

How CES is becoming much more than just a consumer electronics show

Car companies, telecomms giants, and mobile providers are all staking out their turf at the 2016 edition of the Consumer Electronics show, scheduled for next month.

Experts: NFL faces short-term debate, but little long-term business risk from 'Concussion'

Experts: NFL faces short-term debate, but little long-term business risk from 'Concussion'

Concussions will be back in the media spotlight when the Will Smith film hits theaters on Christmas Day, but that doesn't mean the NFL's business model faces long-term risk.

Why it's time for brands to go live with streaming video

Why it's time for brands to go live with streaming video

The question is not whether or not brands should be using live-streaming technologies such as Periscope and Meerkat, but what their strategy should be.

From Copenhagen to Paris: How the comms of climate change have shifted

From Copenhagen to Paris: How the comms of climate change have shifted

As world leaders prepare to gather in Paris on Monday for the crucial Climate Change Conference - in a city under a state of emergency following the terrorist attacks - PRWeek looks at how the comms of climate change have shifted since the disastrous Copenhagen summit six years ago and why walking the tightrope of language between misery and complacency is vital to tackling the issue.

Physical stores still thrive amid digital shopping season

Physical stores still thrive amid digital shopping season

Many consumers will shop online, according to a new report, but the majority still plan on shopping at discount and department stores

Cause marketing and digital top marketers' holiday-season to-do lists

Cause marketing and digital top marketers' holiday-season to-do lists

Marketers are paying more attention to digital channels this year, and adding online and social elements to their existing programs

Amid blockbusters and indie darlings, marketers try to keep films from the mushy middle

Amid blockbusters and indie darlings, marketers try to keep films from the mushy middle

Many films this holiday season have either flopped or made mega-bucks. Why the movie-marketing environment is tougher than ever.