The man who succeeded Steve Jobs at the helm of Apple is making the company and its PR team "friendlier and more transparent", according to an in-depth investigation.
Kenya is looking for a global PR agency to help turn around a decline in the number of tourists and investors coming to the country following assaults by Islamist militias.
Social video experts Be On review the latest viral from Old Spice
Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines from Red Bull and Starbucks.
North America contributed $190.6 million in revenue in the second quarter and $361.4 million in the first half of the year, up 5.3% organically for the quarter and 4.5% for the six-month period.
As Cinnamon Toast Crunch turns 30, it's connecting with Millennials who are doing the same through social-media-driven giveaways and events.
Malaysia Airlines restructures and cuts thousands of jobs, but does not rebrand; Obama, wearing a brown suit, gaffes on ISIS; Rovio CEO to step down; NFL draws praise for reverse on domestic violence; Partners at LA-based PR firm split.
Twitter has rolled out an analytics tool called the tweet activity dashboard, aimed at helping the social network's users learn more about the impact of their tweets.
After beginning a search for an agency to attract tourism from the Japanese and Korean markets, Texas is looking for agency help reaching Chinese-speaking consumers in other Asian countries.
Grayson Emmett Partners, founded earlier this summer, is specializing in employee engagement and working with major brands in sectors such as banking and finance, manufacturing, and consumer products.
US banks face cyberattacks from abroad; Microsoft purges fake apps from Windows Store; St. Louis County police chief defends tactics in Ferguson; John McCain's advice for Chuck Todd.
Pernod Ricard USA has appointed Ketchum's Sports & Entertainment division as its first entertainment marketing AOR.
Red Lobster, which separated from former parent company Darden Restaurants at the end of July, has brought on MWW. It previously worked with Edelman when it was a part of Darden.
Christie will serve as VP of international media. He will manage media relations for Alibaba outside of Greater China. Meanwhile, Kuperman will be responsible for leading international strategic comms initiatives for Alibaba.
The branding firm surveyed 1,100 consumers in the US and UK, who rated healthcare areas such as primary-care physicians and specialists, pharmaceutical companies, health insurers, hospitals, and pharmacies.
Massive Time Warner Cable outage; Burger King makes its case that Tim Hortons deal wasn't a tax-cutting move; Former NYT comms leader to move to Alibaba.
Legacy, the public health foundation that directs and funds the Truth campaign, is tapping into teens' online influence to stop their peers from smoking.
A Middle Eastern satirical website has removed a story about Bell Pottinger being hired by fundamentalist group Islamic State (formerly known as ISIS) following a complaint from the agency.
IR firm Lippert/Heilshorn & Associates has fired its director of market intelligence Michael Lucarelli after he was arrested on 13 counts of securities fraud tied to alleged insider trading.
Burger King and Tim Hortons emphasized their commitment to communities in both Canada and the US on Tuesday, after claims that their combination's primary goal is to avoid American taxes.
The FDA is closing in on providing prescription drug and medical device companies with a clearer indication of best social media practices.
Financial communications experts say Burger King has responded well to the political and social media uproar over its decision to move its corporate headquarters to Canada - and save millions in US taxes in the process.
Media stocks surge as Chinese President announced plans to merge media into 'strong, influential and credible' groups. But what does this mean for the PR industry?
Does David Gregory's exit from 'Meet the Press' signal the decline of Sunday morning talk shows? Public affairs pros say no. Yet that doesn't mean they can resist change.
Like the teams themselves, the NFL's brand partners are also putting their strategies in place for the 2014 season.
Consumer brands are tying CSR to their back-to-school campaigns, and reaching out to new audiences in the process.
The CPG giant is making plans to rid itself of more than half its brands. While it does so, it must push a message of innovation and cost savings, say experts.
Airlines may be tempted to trumpet their safety records or the general safety of air travel following a number of aviation disasters that have left hundreds of passengers dead.