She previously served as deputy press secretary.
The consensus: They're still not impressed with Spicer and are extremely wary of the new hire.
Spicer's short but notable tenure as White House press secretary came to an abrupt end on Friday. From Inauguration Day to Saturday Night Live, here's a timeline of his term.
Spicer reportedly resigned because he disagreed with Trump's choice of Scaramucci for comms director.
Binstadt joined the firm in 1998.
The FTC wants to crack down on influencer marketing but, transparency aside, people increasingly turn to people like themselves when they are seeking information and entertainment.
The former hedge fund manager is said to be in line for the White House communications director job.
The spokesman for President Trump's legal team has stepped down, while a prominent surrogate appears primed to step into the role of White House communications director.
The new agency will specialize in earned media, crisis communications, and social media.
Violent ejections, technology glitches, and scuffles aboard planes don't fly on social media, but a new study suggests online furor has a limited impact.
The holding company reported a 0.3% organic revenue drop for its PR firms in the second quarter.
Publicis' numbers rebounded in the second quarter, while Omnicom's PR segment had a down period in terms of revenue.
Sard Verbinnen overtook Brunswick as the agency that provided comms support on the greatest number of M&A deals globally in the first half of 2017, according to new research.
Listed marcoms giant Publicis saw a return to organic revenue growth in the second quarter of 2017, citing the "lesser impact of residual difficulties" and the "good performance" in North America.
McCormick & Co. is acquiring Reckitt Benckiser's food business, which includes French's mustard and Frank's Red Hot sauce.
Tinder's head of marketing and communications, Rosette Pambakian, dishes on the strategy behind the dating app's attention-grabbing idea.
It's estimated that Americans consume 20 million hot dogs a year, so it makes sense that brands are dedicating a day to the glory of the dog. Here's how 10 brands are offering tips or promotions or just having a meaty #NationalHotDogDay on social media.
The healthcare company released the documentary in minute-long snippets over a month, then debuted the full film this week.
Parisi is also running the organization's San Francisco office and overseeing a team of six.
Plus: A former Disney star and social media influencer is enraging his California neighbors.
TripAdvisor has appointed Mischief to handle PR for its tours and attractions business in the UK.
Arthur joins the firm after nine years at Ketchum agency Access Emanate.
The brand is celebrating its centennial with a video highlighting the role it has played in American childhood, generation by generation.
Richardson served as a partnerships specialist at Uber.
She will oversee communications for Facebook's WhatsApp, Instagram, and Messenger products when she joins the social network in September.
The country's marketing organization partners with National Geographic Travel Lab to create the agency's first video series
Hailing from Airbnb and Mars through to Saatchi & Saatchi and Ogilvy, some of the biggest names in marketing and advertising have spoken out in a new documentary designed to highlight how agencies and brands can create a more inclusive industry.
Sneak peak: a startling number of consumers can't tell when a fake news image has been manipulated, according to a new study.
Bell Pottinger has been summoned to appear at a hearing at the PRCA next month following a complaint by the Democratic Alliance political party about its work with South African client Oakbay Investments.
She reports to Cathy Planchard, president of Allison+Partners' digital and content unit, All Told.
A "longer-term" communications vision is crucial for Europe's elite football clubs if they want to expand their brand in a sustainable way and build their fan culture globally, according to a new report.
The company, once billed as the "YouTube of music," eliminated the positions of 173 employees last week, including several communications staffers.
The organization was looking to demonstrate its range of services.
The sports brand's backhand is another indication that companies are no longer worried about being the target of an angry Trump tweet.
Colin Byrne, the UK and EMEA CEO of Weber Shandwick, has told PRWeek UK he has "no plans" to work in PR after he leaves the agency in March next year.
Levine has worked for the Clinton 2016 campaign, the 2012 Obama effort, and in the White House over his career.
Jon Aarons, a senior MD in the strategic comms unit of FTI Consulting, is the latest high-level comms figure to announce his departure, as the wider business reduced its global workforce by four per cent last quarter.
The agency is working on communications and content for the company.
Brian Wieser from Pivotal Research downgraded agency holding companies to a "hold" in light of difficult trading conditions - but these structural and temporal difficulties will bring PR more central to the marketing mix.
The world met Rob Goldstone this week and found him to be...interesting.
Overwhelmed, but grateful: What really happens when a brand turns a random person into a social media celebrity
Tinder did it to Josh Avsec and Michelle Arendas. Wendy's did it to Carter Wilkerson. The three discuss their newfound fame, and how glamorous it has really been (or not).
The Pikachu-catching phenomenon popularized AR and made the technology much more accessible.
Experts see incredible potential for AI as a collaboration tool at agencies. But don't expect every firm to build its own version of Publicis' Marcel.
The cyberattack on WPP raises questions about agencies' role in data protection.
Meet Dini von Mueffling Communications, the Flatiron PR firm with a handful of staffers that turned heads at Cannes for its work on Evan with BBDO.
At the top of the messaging to-do list for midsize and local grocery chains: reconnecting with customers and emphasizing local roots.
News to know for PR pros on Thursday from the South of France, Silicon Valley, and Washington, DC.
Drugmakers are increasingly facing blame from regulators, lawmakers, and the public as the list of lawsuits and investigations at the state and local levels grows.
Industry experts say Cannes Lions judges will reward PR campaigns that solve problems or have social justice themes.
The Trump administration has adopted a comms tactic from an old political adversary as it tries to contain the #RussiaGate scandal. DC-based communications pros are skeptical it will work.
The tone has changed dramatically since last year for LGBT rights groups, which are now as focused on opposing the Trump administration's policies as celebrating progress and community.
Whether scared off by rising xenophobia or uncertain market conditions, brands are cutting back on pushes targeting the Hispanic audience in the U.S., according to several firms that specialize in reaching the market.
I watched the latest McDonald's UK campaign video this morning with my mouth open wide enough to accomodate a whole Big Mac.
Snap Inc. had a poor first quarter. It also has the audience, innovation, and elements of personability and privacy that other platforms can't copy.
Major media outlets are turning to brand-building campaigns to prove they are not "fake news," regardless of what the president says.