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Sure, the Peanuts gang is likeable, but do you really want to buy insurance from kids?
R/GA London has developed a way for Unilever's oral-care brand Signal Pepsodent to tell a story that reaches parents and children around the world.
The Paris-based holding company's revenue was up 7.6% in Europe, but down 0.4% in Asia-Pacific in the third quarter.
Trump's refusal to say he'll accept the results of the presidential election is dominating Thursday morning headlines.
With the benefit of hindsight, here are five questions that anyone - especially those earlier in their careers - should ask during the agency interviewing process.
Excedrin's #DebateHeadache was inspired by complaints the brand noticed during the first presidential debate in September
So says a study from MWWPR, which studied millennial consumers' interactions with booze brands from March to September.
But its first tweets were immediately met with a wave of Harambe-related trolling.
The firm is led by Mike Holtzman, who worked on Beijing's bid for the 2008 Olympic Games.
The combination will double the size of MMGY's team and its New York office.
Seventy-three percent of adults over 50 yearn for enriching experiences; 60% travel to learn about new cultures.
Creston Unlimited, the agency network that includes TMW Unlimited and Nelson Bostock Unlimited, is dropping the "Creston" from its brand to become Unlimited Group.
At 4A's Strat Fest, Ken Muench offers the industry's strategists some tough love.
The third and final presidential debate is set for tonight in Las Vegas.
Leo Burnett's North America chief creative officer and Canada CEO will chair a jury comprising top creatives from the worlds of PR, advertising, media, digital, film, and production.
Thousands of emails leaked from the Clinton campaign reveal little about the Democratic presidential nominee's beliefs, writes chief global analyst at Kantar Millward Brown.
The holding company's North American revenue lagged behind other regions, increasing 1.7% to $2.3 billion in the quarter. U.K. revenue was up 5.2% to $347.9 million, other European revenue increased 2% to $590.7 million, and Asia-Pacific revenue jumped 8% to $418.9 million.
A new role has been created at the pizza chain as part of its first season as the official pizza partner of the NCAA
Omnicom Group's PR firms bounced back from several disappointing periods with a 4.4% revenue increase in the third quarter.
Eight months after Doug Spong joined Fahlgren Mortine in an of-counsel role, the agency Spong is rebranding as Carmichael Lynch Relate.
Talker Tailor Trouble Maker, the London agency formed earlier this year by two former M&C Saatchi PR chiefs, has hired ex-M&C Saatchi PR New York MD Laura Hall to take it to US market.
The food and beverage giant released its 2025 agenda, Performance with Purpose, on Tuesday. It broke down the progress the company has made and the goals it hopes to reach in the next 10 years.
She has worked at Global Strategy Group since 2011.
Former Bloomberg journalist Andrew Roberts has taken the top comms job at British fashion giant Burberry Group, PRWeek has learned.
The Coty brand taps into a growing trend towards gender neutrality.
The technology company and its subsidiary put out tenders for PR services in the region.
Pepsi is planning to cut calories and improve its water efficiency dramatically in the next decade.
Harrington has been on the board since 2013.
He will report to Aaron Radelet, SVP of corporate communications and corporate responsibilities.
The presence and perspectives of CEOs and CMOs at PRWeek's annual conference in New York yesterday proved once and for all that PR now has a seat at the table - now it must use it effectively.
Scott Borchetta stressed at the PRWeek Conference on Thursday that he wants his label's artists to be themselves.
Highlights from PRWeek Conference 2016.
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The two division heads shared with an audience how they navigate the sometimes thorny relationship between comms and marketing and nurture a culture of teamwork.
Lesson number one: Businesses are losing touch with the common person.
The Girl Scouts of the U.S.A.'s interim CEO recalled how the organization was instrumental in her own success and said it can do the same for others.
Simpler is better. That's an axiom both Arby's and Mars' M&M's brand found to be true in recent campaigns.
Cleveland Clinic CEO Toby Cosgrove said at PRWeek's annual conference on Thursday that the Affordable Care Act is unlikely to be repealed. He also described how it's forced hospitals to change the way they communicate with their employees and patients.
McBee has dropped its founder's name and put a focus on collaboration with rebrand to Signal.
Crisis and tech communicators say the response of the South Korean conglomerate to the Galaxy Note 7 crisis was too slow to be effective.
The next generation of Breast Cancer Awareness campaigns are moving well past awareness to focusing on other aspects of fighting the disease.
Hiring cutbacks. Less travel. Benefit reductions. How agencies will deal with the new overtime rules
For the first time in a dozen years, agencies are preparing for new federal overtime rules. Many are getting creative about keeping their margins in check while not turning off junior staffers.
Skittles could have responded to Donald Trump Jr.'s tweet mentioning its brand with snark, but its decision to step back was the smarter long-term move, according to experts.
The group reorganized its communications structure and prepared its rapid-response capabilities in preparation for a contentious campaign - yet it received more criticism than it bargained for.
Samsung is the global Olympics sponsor that had the most effective activities around Rio 2016 - although sponsors often struggled to convert the extra exposure into more favourable sentiment, new research suggests.
As a slew of health insurers retreat from state exchanges, Affordable Care Act stakeholders face a communications challenge to reinforce the need for sustainable and preventive care in a system that should become less expensive as illnesses are better managed.
Airlines' reputations are hinging on how effectively they find solutions to industry-wide problems like overlapping systems from merged carriers and communicate them to the public.
The threats of Zika and terrorism have gotten most of the headlines, but traffic and infrastructure concerns are on marketers' minds.
Reach out to undecided voters or focus on the base? Campaign veterans tell PRWeek what they expect from Hillary Clinton's acceptance speech.
Organizations including the Cleveland Clinic and the Rock & Roll Hall of Fame are taking advantage of an influx of influential visitors to tell their stories, and that of their host city, while trying to stay above the political fray.
The EU referendum did not go the way most in the UK PR industry hoped. So, as the resulting uncertainty rolls on, what now for public relations in the UK and Europe?
Communications pros praised the grassroots organization's passion and use of social media, but said its lack of centralization is hindering its response to critics and the mainstream press.
Kevin Durant's bombshell decision pushed the NBA's center of gravity even further to the west and highlighted athletes' evolving relationship with the media.
The devastating mass shooting at Pulse nightclub in Orlando only made some brands' support for the LGBT community louder and prouder this month. Yet experts say many companies still have a ways to go.