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HHS agency awards $7m underage drinking campaign to Synergy

HHS agency awards $7m underage drinking campaign to Synergy

The contract covers the Substance Abuse and Mental Health Services Administration campaign Talk. They Hear You.

Eric Hazard exits Cognito to join Vested Ventures as CEO

Eric Hazard exits Cognito to join Vested Ventures as CEO

Hazard is the latest in a string of former Cognito staffers to join Vested, launched by two Cognito veterans in 2015.

Detroit's bouncing back

Detroit's bouncing back

People are returning to the Motor City in droves as it reinvents itself as a hotchpotch of arts, culture, restaurants, newly thriving inner city, and affordable place to build a life and a career.

Breakfast Briefing, 5.26.2017: White House considers rapid-response team to counter leaks

Breakfast Briefing, 5.26.2017: White House considers rapid-response team to counter leaks

The latest rumor about a White House comms shakeup involves the creation of a "war room" to counteract leaks from the #RussiaGate investigations and other negative news.

#WalkersWave campaign goes awry as Lineker is snapped with Harold Shipman and Rolf Harris

#WalkersWave campaign goes awry as Lineker is snapped with Harold Shipman and Rolf Harris

A social campaign by Walkers Crisps asking fans to submit selfies which are then inserted into a video with ambassador Gary Lineker has gone awry, with several Twitter users sending in photos of notorious criminals.

Julie Hamp resurfaces at Finsbury

Julie Hamp resurfaces at Finsbury

The former PepsiCo and Toyota chief communications officer was never charged after being arrested in Japan in 2015 for allegedly importing painkillers without permission.

Most people don't like it when brands get political, finds 4A's study

Most people don't like it when brands get political, finds 4A's study

Thirty percent of ad agency professionals said they've advised clients to stay out of politics.

Breakfast Briefing, 5.25.2017: Election eve shock in Montana; Advertisers distance themselves from Hannity

Breakfast Briefing, 5.25.2017: Election eve shock in Montana; Advertisers distance themselves from Hannity

News for PR pros to know on Thursday morning: A Republican candidate in Montana allegedly "body-slammed" a reporter covering the special election there; Marketers are stepping away from Fox News' Hannity; and journalists are taking Sean Spicer's side for once.

Hills Balfour beats incumbent to win $1m UK PR brief for Brand USA - but tourism body faces being fired by Trump

Hills Balfour beats incumbent to win $1m UK PR brief for Brand USA - but tourism body faces being fired by Trump

Hills Balfour has unseated five-year incumbent Black Diamond to win the UK travel marketing and PR contract for Brand USA - but the tourism body faces elimination by the President Trump.

Grayling UK back in the black as owner Huntsworth predicts strong 2017

Grayling UK back in the black as owner Huntsworth predicts strong 2017

The UK arm of Grayling has returned to profitability, with a "large part" of the PR agency now profitable globally, owner Huntsworth announced this morning.

Mark Truby in the driver's seat: 'I love to find great stories and bring them to life'

Mark Truby in the driver's seat: 'I love to find great stories and bring them to life'

The incoming global comms leader at Ford talks about how the automaker can attract Silicon Valley talent, the advantages of his background as a journalist, and new CEO Jim Hackett's unique problem-solving approach.

Twitter launches DM cards for brands

Twitter launches DM cards for brands

Twitter has launched a customizable Direct Message Card that brands can use to promote and share the bots or other customer experiences they've created, while Snapchat and Instagram have launched stories updates.

Crunch Fitness looks to add muscle to its franchise business with Hudson Cutler

Crunch Fitness looks to add muscle to its franchise business with Hudson Cutler

The firm, founded in 2015, is the fitness chain's first PR AOR.

Bai CMO Michael Simon on moving creative in-house, selling surprise, and the brand's new corporate parents

Bai CMO Michael Simon on moving creative in-house, selling surprise, and the brand's new corporate parents

"It's cheaper" to work with an in-house agency and there's "more agility," says the beverage brand's lead marketer.

Breakfast Briefing, 5.24.2017: Hannity advertiser boycott; Payback time for Uber

Breakfast Briefing, 5.24.2017: Hannity advertiser boycott; Payback time for Uber

Need-to-know news for PR pros on Wednesday morning: Sean Hannity steps away (kind of) from Seth Rich conspiracy theory; Uber is paying back what it owes to New York drivers; and sponsors are bailing on the New York Puerto Rican Day Parade in droves.

'RIP beloved friend': Martyn Hett of Rumpus PR confirmed dead after Manchester bombing

'RIP beloved friend': Martyn Hett of Rumpus PR confirmed dead after Manchester bombing

An employee of independent PR agency Rumpus has died after the terror attack in Manchester, it has been confirmed.

Teneo buys Brussels-based agency Cabinet DN

Teneo buys Brussels-based agency Cabinet DN

Teneo Holdings has continued its acquisition spree by buying Cabinet DN, the Brussels-based public affairs and strategic communications firm.

Kimberley Goode joins Blue Shield of California

Kimberley Goode joins Blue Shield of California

Goode will lead external affairs, including corporate comms, corporate citizenship, and government affairs.

Your call: What's more important to you in a brand, relevance or trustworthiness?

Do you buy a new study that found consumers want relevant brands more than trustworthy brands?

Study: Heineken, beer brands top hard liquor in brand social conversations

Study: Heineken, beer brands top hard liquor in brand social conversations

Engagement Labs ranked the top 10 alcohol brands by their social conversations in a new study.

Breakfast Briefing, 5.23.2017: The 5 stories PR pros need to know on Tuesday

Your update first thing in the morning on world leaders reacting to the terrorist attack in Manchester, President' Trump's first proposed budget, #RussiaGate, and Airbnb's most interesting listing.

Boden takes Escucha social listening platform to Latin America

Boden takes Escucha social listening platform to Latin America

The firm launched the service in the U.S. two years ago.

Walgreens Boots Alliance comms chief Yves Romestan retires

Walgreens Boots Alliance comms chief Yves Romestan retires

Yves Romestan has retired as global comms chief at pharmacy giant Walgreens Boots Alliance (WBA), with many of his former responsibilities taken on by senior colleague Laura Vergani, PRWeek has learned.

Golin: Brand relevance trumps trustworthiness in eyes of consumers

Golin: Brand relevance trumps trustworthiness in eyes of consumers

A trustworthy brand is great, but a relevant brand is much better to most customers, according to new research from Golin.

Sard Verbinnen plots expansion into Hong Kong

Sard Verbinnen plots expansion into Hong Kong

The firm is planning to open an office in Hong Kong next month after expanding to Houston in February.

Barry Baum laces up for the Milwaukee Bucks

Barry Baum laces up for the Milwaukee Bucks

Baum is a veteran of Brooklyn Sports & Entertainment and the Brooklyn Nets.

Mark Truby to replace Ray Day in top Ford comms role

Mark Truby to replace Ray Day in top Ford comms role

The change at the top of Ford Motor Company's communications team coincides with a leadership shift in the CEO's office.

Thrillist embarks on its largest influencer partnership with chef Aaron Sanchez and Miller Lite

Thrillist embarks on its largest influencer partnership with chef Aaron Sanchez and Miller Lite

A 15-part video series teaches viewers how to make 20 original recipes.

Breakfast Briefing, 5.22.2017: Ray Day out at Ford amid CEO shift

Breakfast Briefing, 5.22.2017: Ray Day out at Ford amid CEO shift

The automaker is changing communications leaders as it switches chief executives, with veteran comms head Ray Day exiting, according to Forbes.

Chuck E. Cheese's gets loud to break Guinness World Record

Chuck E. Cheese's gets loud to break Guinness World Record

The record-breaking attempt is part of a year-long 40th anniversary celebration for the chain.

Two nations divided by a common language

Two nations divided by a common language

Visits to three top 50 global PR firms based in the U.K. provided a fresh view of the industry through a lens with many common characteristics.

The PR Week 5.19.2017: Global Awards, Hill+Knowlton promotes Jutkowitz, White House comms

The PR Week 5.19.2017: Global Awards, Hill+Knowlton promotes Jutkowitz, White House comms

PRWeek's editorial team discusses the news of the week.

Poll: Have we seen the last Sean Spicer White House press briefing?

Poll: Have we seen the last Sean Spicer White House press briefing?

Politico reported on Thursday that President Trump is planning to shake up his communications operation by pulling Sean Spicer from his on-camera role and putting his deputy, Sarah Huckabee Sanders, in the briefing room instead. What say you?

Breakfast Briefing, 5.19.2017: FitzGibbon launches new shop

Breakfast Briefing, 5.19.2017: FitzGibbon launches new shop

Trevor FitzGibbon is getting back in the game a year and a half after closing progressive shop FitzGibbon Media.

Edelman bags Burson's Hawker as UK healthcare MD

Edelman bags Burson's Hawker as UK healthcare MD

Kate Hawker has joined Edelman as MD of its UK healthcare team, following Ann Bartling's departure from the firm in October after 13 years.

Politico: Trump weighs reducing Spicer's airtime

Politico: Trump weighs reducing Spicer's airtime

Several officials have said that Trump is looking to shake up his comms team, including taking Spicer off-camera, Politico reports.

BP promotes Geoff Morrell to group head of comms, external affairs

BP promotes Geoff Morrell to group head of comms, external affairs

He will take over the role from Peter Henshaw, who is retiring after nearly four decades at the energy giant.

Staying fresh: National Mango Board reviews PR business

Staying fresh: National Mango Board reviews PR business

The decade-long incumbent on the account is FleishmanHillard.

Wieden+Kennedy creates an in-house travel site for women of color

Wieden+Kennedy creates an in-house travel site for women of color

On She Goes brings agency voices and community contributors together to carve out a space in conscientious tourism.

McDonald's Alistair Macrow: Pulling bereavement ad was 'the only decision to make'

McDonald's Alistair Macrow: Pulling bereavement ad was 'the only decision to make'

McDonald's had no choice but to withdraw its now infamous "dead dad ad" after it provoked fierce criticism from the public and bereavement charities, the brand's top UK marketer has said.

Analysis

Advocacy groups add a shade of resistance to Pride celebrations

Advocacy groups add a shade of resistance to Pride celebrations

The tone has changed dramatically since last year for LGBT rights groups, which are now as focused on opposing the Trump administration's policies as celebrating progress and community.

Hispanic PR firms work harder to attract brand dollars in Trump era

Hispanic PR firms work harder to attract brand dollars in Trump era

Whether scared off by rising xenophobia or uncertain market conditions, brands are cutting back on pushes targeting the Hispanic audience in the U.S., according to several firms that specialize in reaching the market.

Why the McDonald's UK 'dad' film is worse than the Pepsi campaign

Why the McDonald's UK 'dad' film is worse than the Pepsi campaign

I watched the latest McDonald's UK campaign video this morning with my mouth open wide enough to accomodate a whole Big Mac.

Why Twitter-like jitters over Snapchat's earnings are premature

Why Twitter-like jitters over Snapchat's earnings are premature

Snap Inc. had a poor first quarter. It also has the audience, innovation, and elements of personability and privacy that other platforms can't copy.

Truth campaigns: Major media play up journalism bona fides in brand pushes

Truth campaigns: Major media play up journalism bona fides in brand pushes

Major media outlets are turning to brand-building campaigns to prove they are not "fake news," regardless of what the president says.

Patient advocacy groups go down to the wire opposing Obamacare repeal bill

Patient advocacy groups go down to the wire opposing Obamacare repeal bill

Organizations such as the March of Dimes and American Cancer Society have teamed up to fight the latest iteration of healthcare reform in Congress.

Why so many marketers are wasting the potential of branded films

Why so many marketers are wasting the potential of branded films

Each critical branded film hit is outnumbered by several misses. Directors and marketers explain why.

On the chopping block again: Planned Parenthood steps up comms amid defund debate

On the chopping block again: Planned Parenthood steps up comms amid defund debate

"Defund Planned Parenthood" is a common rallying cry in Washington, DC, in the early months of the Trump administration. How the organization is fighting back.

Don't ignore the little guy, and other lessons from #NuggsForCarter

Don't ignore the little guy, and other lessons from #NuggsForCarter

Indeed, a man needs his nuggs--and brands need to take a lesson from Wendy's smart interaction with a (non-influencer) teen.

Analysis: Diversity among elite CMOs shows little sign of progress

Analysis: Diversity among elite CMOs shows little sign of progress

Several of the top-spending brands have never hired more than one female or non-white marketing boss, and some never have.

Inside United's social media response to #LeggingsGate

Inside United's social media response to #LeggingsGate

United Airlines MD of global communications Megan McCarthy says the carrier should have taken a more thoughtful approach to responding to the dress-code controversy.

How organizations targeted by the Trump budget are pushing back

How organizations targeted by the Trump budget are pushing back

Arts and science groups are using integrated marketing campaigns to help supporters reach members of Congress in what could be a make-or-break moment for many groups.

Cannes introduces remedies to PR Lions for jilted industry

Cannes introduces remedies to PR Lions for jilted industry

The changes include an updated definition of PR, entry-form revisions, and a new point system for the Network of the Year award.

How Uber, and its CEO, can grow up fast

How Uber, and its CEO, can grow up fast

Uber is facing an avalanche of crises. To fix its reputation, experts say it has to grow up fast--and so does its leadership.

Reconnect and pick the right battles: Campaign vets outline the DNC's to-do list

Reconnect and pick the right battles: Campaign vets outline the DNC's to-do list

The Democratic National Committee's new leadership team has a lot of work ahead after Hillary Clinton's stunning November loss.