Chocolate and candy giant The Hershey Company has selected eight agencies to support its communications and CSR efforts, following a competitive review.
Target broke the news about Brian Cornell joining the company as chair and CEO through the unexpected route of traditional media to highlight the importance of the announcement.
Matthew Freud has bought around £4m worth of shares in Huntsworth, the owner of Grayling and Citigate, following the listed group issuing a profit warning earlier this month.
LinkedIn has brought on Ryan Batty, former senior director of global corporate communications at Polycom, to serve as director of marketing, global content, and channels for the social network's Talent Solutions business.
Astellas has appointed Moyra Knight to serve as head of corporate and employee communications in the Americas region, effective August 4.
Heineken has brought in former Carlsberg Group global brand PR manager Joanna Dring as a PR and press manager.
Weber Shandwick has hired award-winning filmmaker Mike Buonaiuto for its new head of content and distribution role in the UK.
Target appoints a new CEO; Google faces another antitrust investigation in Europe; AMC eyes BBC America.
Mastercard has hired James Thorpe as head of comms for the UK and Ireland following the exit of Neil Henderson in January.
The Washington Redskins have tapped Burson-Marsteller for support around its controversial name, including the team's new alumni-backed website.
Global revenues at the world's largest PR firm hit $776.5 million, with Europe, Asia, and Latin America performing particularly well.
More upheaval in Edelman's tech practice as global chair Joe Paluska departs to pursue opportunities in Silicon Valley
MSLGroup has promoted VP Marcy Massura to SVP and head of the firm's social and digital practice in New York.
Engine Group, the owner of PR firms MHP Communications and Mischief and ad agency WCRS, is set to confirm its sale to private equity group Lake Capital later today.
Mary Daily, 20th Century Fox Home Entertainment, speaks about authentic storytelling and digital format challenges.
Tourism Santa Fe has retained Lou Hammond & Associates as its PR agency partner following a competitive review involving 15 firms.
Twitter's strong quarter; Instagram's new app; India's e-commerce boom
The Dream Gran Castillo Resort in Lanzarote has brought in Weber Shandwick's Manchester office following a three-way pitch.
Porter Novelli has appointed Phil Buehler to serve as EVP and global director of strategic planning.
Malaysia Airlines' main priority is assisting victims' relatives after its passenger plane MH17 was reportedly shot down by a surface-to-air missile in Ukraine near the Russian border earlier this month.
With Malaysia Airlines contemplating a change of name following two passenger aircraft tragedies close together, PRWeek asks whether a rebrand is the right course.
Companies have moved beyond the support of banner causes, such as breast cancer or heart health, to align with issues that address business challenges.
Don't expect press releases to cease to exist anytime soon. But look for them to evolve rather than die out.
Lego's reaction to Greenpeace's PR attack on its partnership with oil company Shell provides a case study of how a company should, or should not, react when it is targeted as a corollary in a protest campaign.
World Cup sponsors such as Hyundai, Coca-Cola, and Emirates tell PRWeek how they are keeping the ball rolling on soccer sponsorships after the tournament's end.
The two global fast food chains scramble to assure Chinese customers after a TV sting report accuses supplier of processing expired meat. What can these MNCs do to win back consumer trust in the wake of the latest scandal to hit their credibility?
LinkedIn is poised to become an even more valuable tool for b-to-b communicators after incorporating Newsle into its platform.
The airline's decision to go to social media first with what little information it had is a sign of the times and an "appropriate" tactic, say crisis comms experts.