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Viral review: Old Spice does #IceBucketChallenge with a twist

Viral review: Old Spice does #IceBucketChallenge with a twist

Social video experts Be On review the latest viral from Old Spice

Red Bull's #HeroTour campaign shows awesome things people can do

Red Bull's #HeroTour campaign shows awesome things people can do

Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines from Red Bull and Starbucks.

Havas reports 7.9% Q2 revenue growth

Havas reports 7.9% Q2 revenue growth

North America contributed $190.6 million in revenue in the second quarter and $361.4 million in the first half of the year, up 5.3% organically for the quarter and 4.5% for the six-month period.

Cinnamon Toast Crunch invites Millennials to celebrate its 30th birthday

Cinnamon Toast Crunch invites Millennials to celebrate its 30th birthday

As Cinnamon Toast Crunch turns 30, it's connecting with Millennials who are doing the same through social-media-driven giveaways and events.

Seven things for PR pros to know Friday morning, 8.29.2014

Seven things for PR pros to know Friday morning, 8.29.2014

Malaysia Airlines restructures and cuts thousands of jobs, but does not rebrand; Obama, wearing a brown suit, gaffes on ISIS; Rovio CEO to step down; NFL draws praise for reverse on domestic violence; Partners at LA-based PR firm split.

Twitter's new analytics dashboard benefits 'less sophisticated' PR pros

Twitter's new analytics dashboard benefits 'less sophisticated' PR pros

Twitter has rolled out an analytics tool called the tweet activity dashboard, aimed at helping the social network's users learn more about the impact of their tweets.

Texas issues RFP for tourism comms targeting Chinese-speaking markets

Texas issues RFP for tourism comms targeting Chinese-speaking markets

After beginning a search for an agency to attract tourism from the Japanese and Korean markets, Texas is looking for agency help reaching Chinese-speaking consumers in other Asian countries.

Burton departs Brunswick to establish employee-engagement consultancy

Burton departs Brunswick to establish employee-engagement consultancy

Grayson Emmett Partners, founded earlier this summer, is specializing in employee engagement and working with major brands in sectors such as banking and finance, manufacturing, and consumer products.

Eight things for PR pros to know Thursday morning, 8.28.2014

Eight things for PR pros to know Thursday morning, 8.28.2014

US banks face cyberattacks from abroad; Microsoft purges fake apps from Windows Store; St. Louis County police chief defends tactics in Ferguson; John McCain's advice for Chuck Todd.

Pernod Ricard taps Ketchum as first entertainment marketing agency

Pernod Ricard taps Ketchum as first entertainment marketing agency

Pernod Ricard USA has appointed Ketchum's Sports & Entertainment division as its first entertainment marketing AOR.

Red Lobster works with MWW following split from Darden Restaurants

Red Lobster works with MWW following split from Darden Restaurants

Red Lobster, which separated from former parent company Darden Restaurants at the end of July, has brought on MWW. It previously worked with Edelman when it was a part of Darden.

Alibaba taps former Times Co. comms leader Christie as it expands team before IPO

Alibaba taps former Times Co. comms leader Christie as it expands team before IPO

Christie will serve as VP of international media. He will manage media relations for Alibaba outside of Greater China. Meanwhile, Kuperman will be responsible for leading international strategic comms initiatives for Alibaba.

Siegel+Gale study: Healthcare brands need to better connect with consumers

The branding firm surveyed 1,100 consumers in the US and UK, who rated healthcare areas such as primary-care physicians and specialists, pharmaceutical companies, health insurers, hospitals, and pharmacies.

Nine things for PR pros to know Wednesday morning, 8.27.2014

Nine things for PR pros to know Wednesday morning, 8.27.2014

Massive Time Warner Cable outage; Burger King makes its case that Tim Hortons deal wasn't a tax-cutting move; Former NYT comms leader to move to Alibaba.

Legacy gives teens social tools to advocate against smoking

Legacy gives teens social tools to advocate against smoking

Legacy, the public health foundation that directs and funds the Truth campaign, is tapping into teens' online influence to stop their peers from smoking.

Bell Pottinger fails to see funny side of satirical site's claim it works for ISIS

Bell Pottinger fails to see funny side of satirical site's claim it works for ISIS

A Middle Eastern satirical website has removed a story about Bell Pottinger being hired by fundamentalist group Islamic State (formerly known as ISIS) following a complaint from the agency.

Feds charge Lippert/Heilshorn IR pro Lucarelli with insider trading

Feds charge Lippert/Heilshorn IR pro Lucarelli with insider trading

IR firm Lippert/Heilshorn & Associates has fired its director of market intelligence Michael Lucarelli after he was arrested on 13 counts of securities fraud tied to alleged insider trading.

Burger King's response to angry customers: Canada relocation not tax-driven

Burger King's response to angry customers: Canada relocation not tax-driven

Burger King and Tim Hortons emphasized their commitment to communities in both Canada and the US on Tuesday, after claims that their combination's primary goal is to avoid American taxes.

Coca-Cola ups Busk to group digital director role

Coca-Cola ups Busk to group digital director role

Doug Busk has succeeded Ashley Brown, who left Coca-Cola in June to join technology startup Spredfast as VP of social strategy.

By the numbers: WPP's first-half and second-quarter earnings

By the numbers: WPP's first-half and second-quarter earnings

WPP released its interim trading report on Tuesday morning, revealing second-quarter and first-half financial results. Here's a breakdown of the numbers.

Analysis

FDA guidance garners mixed reviews from PR practitioners

FDA guidance garners mixed reviews from PR practitioners

The FDA is closing in on providing prescription drug and medical device companies with a clearer indication of best social media practices.

Corporations walk a tightrope on tax-inversion comms

Corporations walk a tightrope on tax-inversion comms

Financial communications experts say Burger King has responded well to the political and social media uproar over its decision to move its corporate headquarters to Canada - and save millions in US taxes in the process.

PR pros greet China media integration plan with cautious optimism

PR pros greet China media integration plan with cautious optimism

Media stocks surge as Chinese President announced plans to merge media into 'strong, influential and credible' groups. But what does this mean for the PR industry?

Public affairs pros: Sunday morning talk-show format due for a makeover

Public affairs pros: Sunday morning talk-show format due for a makeover

Does David Gregory's exit from 'Meet the Press' signal the decline of Sunday morning talk shows? Public affairs pros say no. Yet that doesn't mean they can resist change.

How NFL brand partners are building buzz for this season's kickoff

How NFL brand partners are building buzz for this season's kickoff

Like the teams themselves, the NFL's brand partners are also putting their strategies in place for the 2014 season.

How Kleenex, Quaker Oats, and H&M are embracing CSR in back-to-school campaigns

How Kleenex, Quaker Oats, and H&M are embracing CSR in back-to-school campaigns

Consumer brands are tying CSR to their back-to-school campaigns, and reaching out to new audiences in the process.

Experts expect P&G to emphasize cost savings, innovation as it gets back to basics

Experts expect P&G to emphasize cost savings, innovation as it gets back to basics

The CPG giant is making plans to rid itself of more than half its brands. While it does so, it must push a message of innovation and cost savings, say experts.

As concern grows, airlines urged to resist over-communicating on safety

As concern grows, airlines urged to resist over-communicating on safety

Airlines may be tempted to trumpet their safety records or the general safety of air travel following a number of aviation disasters that have left hundreds of passengers dead.

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