Smith is the inspiration for Olivia Pope, lead character in DC-based drama Scandal.
PR pros look back on nearly a decade of pitching the iconic show.
A study released this week by Text100 shows that CES needs a brand-awareness campaign of its own.
Hacks similar to the one that leaked Sony Pictures Entertainment executives' offensive and embarrassing emails and confidential employee information last month are likely to affect 60% or more brands in 2015, according to Forrester analysts.
PRWeek editor-in-chief Steve Barrett predicts the big issues that will dominate the PR and communications agenda next year - with absolutely no mention of "PR gaffes" and "spin".
The California Lottery wants to bring on an agency that can help engage the Asian community in new ways with an innovative PR program.
Celebs sing goodbye to The Colbert Report; Sony Pictures Entertainment's Pascal meets with African-American leaders; NY Post: Times to end advertising column.
Rachel Friend has been promoted to managing director of Weber Shandwick's London operations.
Financial services company becomes the latest organization to merge communications under marketing as comms lead Bob DeFillippo gets set to retire.
Portland is to launch dedicated financial, internal comms and digital/creative business units in 2015 as it announces the promotion of Oliver Pauley to UK MD and 13 new partners to its UK and international businesses.
The former chief spokesman for the National Rifle Association will oversee Ketchum's operations in the nation's capital.
Florez is succeeding Jackson Harrell, who has shifted roles at the agency.
Amid numerous sexual assault cases involving its drivers, Uber reached out to customers on Wednesday to explain what it is doing to make its service safer.
Between office parties, year-end financial planning, and new business pitches, many PR firms take time during the hectic holiday season to give back to their communities. For the fourth year, PRWeek has collected stories of the good works that agencies undertake to make the holidays even brighter.
Entertainers react to Sony's decision to can 'The Interview;' Massachusetts Uber driver accused of rape; Advertisers flee 'Sorority Sisters;' Former Hillshire Brands comms leader to get back into PR business.
NASA, which launched the Orion spacecraft earlier this month, is engaging people more than ever on social media and through events to highlight the importance of the agency's missions.
Gatwick Airport has appointed Grayling as its communications partner for the next two years, after a competitive pitch.
Jon Harris has moved back to Chicago and is looking to reenter the communications industry.
The Interpublic Group firm beat out more than 20 shops for the account, which includes PR, creative, digital, and social media.
A look at the types of employees firms expect to hire next year, courtesy of The Creative Group.
Agency president Paul Verbinnen is leading its team.
Quarta will join the board on January 1, 2015, and stand for re-election at the company's annual general meeting in June.
The latest on Sony's corporate crisis; WPP picks its next chairman; Fenton sells his firm after more than three decades; Brandwatch acquires PeerIndex; CNN's #AskACop backfires.
Global electronics manufacturer Casio has called in Bite to lead its UK PR account and develop a campaign to promote the use of technology in maths teaching.
Social media monitoring company Brandwatch has made its first acquisition with the purchase of influencer analysis provider PeerIndex.
After nearly 33 years as CEO of his eponymous firm, David Fenton has sold the agency and appointed a new chief exec, as he shifts to the role of chairman, effective immediately.
As VP of corporate communications, Michael Busselen will oversee PR, analyst relations, and executive comms for the tech company.
He is replacing John McNeel in the role.
The son and brother of former presidents said on Twitter and Facebook on Tuesday that he's considering a bid for the White House himself. He's believed to be the first to announce his intentions on social media.
Global Strategy Group is lending the hospital system a hand with the multimillion-dollar effort.
The latest holiday greeting from Publicis Groupe CEO Maurice Lévy is less end-of-year message and more interactive game - with a charitable twist.
Pakistani terrorist attack dominates Tuesday morning headlines; Fleishman appoints Gerard to lead global strategic innovation; Sony warns staff about fraud; Camille Cosby sticks up for her embattled husband.
Citizen Relations, whose owner is in the process of being acquired by China's BlueFocus, said it plans to expand its footprint in Asia if the deal closes.
Sony's attorney David Boies sent a letter to media outlets on Sunday, demanding they destroy any files or other data obtained after a cyberattack last month and cease reporting on their contents.
President Obama says Sony Pictures Entertainment "made a mistake" by pulling 'The Interview' nationwide. In response, the studio's CEO says, "We have not caved."
The account has an initial budget of $750,000, though that amount could increase.
China's BlueFocus has acquired a majority stake in Canadian comms company Vision7, owner of brands Cossette and PR firm Citizen Relations.
Zeno SVP Thomas Bunn has replaced John Hollywood as head of the firm's New York office.
Uber changes direction on Sydney surge pricing during hostage crisis; Sony asks media to stop reporting on leaked docs; More University of Virginia students speak out on Rolling Stone article.
Robert Schooling, the former president for the Americas at APCO Worldwide, worked at the health insurance giant for one year.
The cyberattack against Sony Pictures Entertainment will go down as a landmark event in IT security and email etiquette. But will the studio's response be remembered as a step too far or not strong enough?
As recent events impacting three Asian airlines indicate, carriers may be best off treading carefully with social-media responses.
'Uber' is a prefix denoting an outstanding or supreme example of a particular kind of person or thing. Unfortunately, the company of the same name has been outstanding for all the wrong reasons.
Experts' three steps for communicators: focus on what you are bringing to market, set metrics, and deliver results.
Delhi has banned Uber after a female passenger reported she was raped by one of its contracted drivers, adding to the string of crises surrounding the San Francisco startup. We asked India-based PR experts to weigh in.
The energy company is talking with prospective agency partners to replace Edelman as it considers how to move forward after a strategy document leak brought widespread - and unwanted - media attention.
As Japan begins to get comfortable with the idea of having a more muscular military the country's Self-Defence Forces (SDF) are trying to woo the young to join them with images of smiling soldiers posing like pop stars
The Thanksgiving weekend promotional calendar is crowded, meaning brands need to work harder to stand out from the crowd.