Burger King is reaching out to more food chains to merge burgers in the name of Peace Day.
Publicis Worldwide steers the Swiss financial giant through a digital play based on extensive client research.
Ryan will report to US president David Herrick in the new role. She left Ketchum last week.
She took over the role from Marc Ross, who co-founded Caracal Strategies in June.
Google's logo change lit up social media, with designers, agencies, individuals and companies including the PR firm Manifest London all joining the discussion.
Carney will serve as Guggenheim Partners' MD and media strategist, starting next week.
Marriott's new brand ambassador is a YouTube star; Sony took the edge off 'Concussion,' according to leaked emails; Global revenue up 8.5% at Edelman in latest fiscal year; Bush changes course, challenges Trump; Consumer Reports' worst cars of 2015; A legal blow for Uber.
Japan's Suzuki Motor Corporation has won a major decision against rival manufacturer Volkswagen in the International Court of Arbitration with help from the litigation support team of comms firm Bell Pottinger.
The third group of inductees to the PRWeek Hall of Fame will be honored at a dinner in New York City on December 7.
Although the country doesn't yet have a truly global brand on the scale of Samsung or Toyota, the tide is beginning to turn, says Prophet's John Holton
The hashtag garnered more than 15,000 tweets by Tuesday afternoon.
Global revenues at the world's largest PR firm rose to $833 million in the 12 months to June 30, 2015, while the US was up 9% to $504.7 million in the same period.
"Chipotle has always been honest and transparent with its customers, and our messaging surrounding our use of non-GMO ingredients is no exception," said communications director Chris Arnold.
He will continue to work with the league in his new role.
She is reportedly the first woman to hold the vice chair title at GE.
Three reasons why marketers will have to shake things up when Apple releases the latest version of its operating system.
Kenjiro Sano has been accused of plagiarizing the logo by a Belgian designer.
More Clinton emails released; Marissa Mayer's big announcement; PRWeek Career Guide 2015; White House debuts year two of It's On Us campaign; Deflategate ruling expected this week; Wikipedia bans 281 from editing.
She succeeds Mickie French, who has repatriated to the United States.
The reality-show star took to Instagram again on Sunday night to promote morning sickness medication Diclegis, this time with extensive risk information.
The company has launched a b-to-b campaign and redesigned its website to let customer stories take center stage.
A new name for Mount McKinley; VMA recap; Why publishers are mad at Apple; US Open begins; Uber offers Mad Max-themed rides; Ed Lewi dead at 81.
More than 25% of Russian PR pros hold degrees in fields such as physics, chemistry, law, philosophy, and art.
Walgreens Boots Alliance's global comms team works hand in hand to balance the complexities of a merger and create a unified strategy to inspire all stakeholders.
Lusha Niu has worked closely with institutional investors including Tiger Global, Morgan Stanley, HSBC and Fidelity Venture Capital on their China deals
Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines of the month. This month we have a free-styling beverage, a hated (or loved) snack and devilishly hot chicken.
Pearson succeeds former Shazam comms leader Brendan Lewis, who left the music app in June.
Straessle will manage corporate communications for the dining chain.
PRWeek readers have spoken, and they say that Burger King came out best from its McWhopper PR stunt for International Day of Peace.
BlueFocus' net profit dropped 71.4% in the first half of 2015; shootings occurred at two separate universities on Thursday; a former Subway franchisee tipped off an ad exec at the chain in 2008, according to lawyer.
BuzzFeed has secured its first global advertising deal with GroupM, the global media planning and buying arm of WPP.
Huntsworth has announced a impairment of £48.8m ($75.3m) on Grayling and Citigate this morning, following another challenging trading period with pre-tax profits falling almost one third from £7.7m to £5.3m in the first half of 2015.
Group cites "determined globalisation strategy" for 30 percent top-line growth, but M&A costs hit bottom line
The winning agency will begin working on the business November 19.
Havas saw net income rise 27.6 per cent to €77m (£56.2m, $86.6m) in the first half of 2015, with the performance of the PR business "consistent with or better than" that of the company overall.
Great ideas come from many different and unexpected places - share your creative stimuli with us and let's celebrate trying to win the battle of the big idea.
Using the hashtag #WeStandWithWDBJ, journalists voiced their condolences after the tragic on-air shooting of Virginia TV station WDBJ reporter Alison Parker and cameraman Adam Ward.
Under Armour's latest campaign will propel the brand one step closer to rival Nike.
Yankees Director of Media and Publicity Jason Zillo walks PRWeek though the ins and outs of game day from a PR perspective.
McDonald's rebuffs Burger King's McWhopper play; Expedia seeks new agency for UK consumer work; Uber testing new routes, cheaper fares
Although the National Football League has been communicating about its health and safety efforts, Concussion's release will potentially reignite the discussion on a much broader scale.
Divine inspiration: Pope Francis' US visit - and PR message - can help rebuild Catholic Church, say comms pros
As more and more people in the US leave the Catholic Church, an on-target message from the progressive Pope about poverty and discrimination could help reverse the slide when he visits the country in September.
Contrary to popular belief, Addyi is not the female Viagra. That's the message drug-maker Sprout must get across to doctors and patients in the coming weeks.
Communications experts say news-release-distribution services just don't reach journalists like they used to. But they do help public companies meet SEC requirements.
A highly competitive category is getting even more intense with the entry of major food and confectionary players.
It's harder than it looks to launch an extension of an iconic brand.
"We've found the length of the video has become less important in terms of how long someone watches something. It's really about the content, and capturing your audience's attention in the first three seconds," says Heineken's Ron Amram.
After the Japanese giant was rocked by a financial reporting scandal, it is now pursuing a "clear the deck" strategy
Uber was hailed as the winner after a fierce public affairs battle against New York City Mayor Bill de Blasio, who had moved to cap the number of vehicles it could operate in the city.
The Ashley Madison brand has been tarnished beyond repair, say crisis comms experts.
Victoria Taylor's exit and the Reddit community's often vicious response has cooled off many PR executives on the website's Ask Me Anything sessions.
The acquisition of Blue Rubicon and StockWell by Teneo Holdings last week has sent shockwaves through the industry. The scale of the ambition is huge: to set up a global City and crisis shop to challenge stalwarts such as Finsbury and Brunswick, and become the market leaders in this field. PRWeek assesses the impact on the industry as well as what it says about the health of the mergers and acquisitions market for PR agencies in the UK and beyond.
In the wake of Toyota conceding it didn't do enough to help Julie Hamp integrate in Japan, what responsibilities does the PR industry have towards international employees?
In May, McDonald's CEO Steve Easterbrook announced a turnaround plan to focus on the chain's "future as a modern, progressive burger company" by building brand excitement and cutting costs
The pop star cemented her reputation as a mega-star who can use her influence to change minds, not just sell records, by taking on Apple.