The firm said this week in Cannes that it is launching a specialty group to help clients focus on the emerging technology of virtual reality.
Mindshare's Norm Johnston dishes on the next wave of digital disruption, programmatic, and Chinese social media.
Ukonwa Ojo, senior global director at Knorr Masterbrand at Unilever, said Cannes is a great place to "invest in yourself."
Check out the video below to hear what Zhao had to say about BlueFocus' objectives and how the firm is using platforms such as Facebook to expand Chinese clients' businesses in the global market.
Edelman Los Angeles scored a Bronze Lion for its work for client Activision.
A long seven days at Cannes is drawing to a close with a bold bid to get the whole marketing industry together for the common good - PR should do the same if it wants to win more Lions.
WPP CEO and founder Sir Martin Sorrell and the United Nations comms leader tell PRWeek how and why the world's six biggest marcoms holding groups got together to launch a scheme in support of the UN's Sustainable Development Goals.
WPP founder and CEO Sir Martin Sorrell has told PRWeek that the organisers of the Cannes Lions ought to consider whether PR firms are not being properly credited for their contribution to prizewinning campaigns.
What Brexit means for PR pros in the U.K. and the E.U.; Holding company chiefs agree to support U.N. initiative; Clinton rolls out first Spanish-language TV ad; Volkswagen close to massive reimbursement deal for diesel-car owners.
Seismic shock for UK PR as country votes out but practitioners highlight opportunities to help clients adapt
As the UK awoke to the news that Britain had voted to leave the EU by a margin of 52 per cent to 48 per cent and that Prime Minister David Cameron will leave office in the autumn, UK PR firms told PRWeek what they think the implications are for their businesses and their clients.
The UK's imminent departure from the European Union leaves an uncertain future for PR firms based in EU states - but there may also be a short-term boost for public affairs specialists, and an opportunity for Dublin to host non-European firms looking for an entry into the market.
United Nations secretary-general Ban Ki-moon will bring together the world's biggest marcoms groups in support of the UN's Sustainable Development Goals (SDGs).
Hill+Knowlton Strategies has launched an influencer mapping dashboard, built in partnership with social media analytics firm Brandwatch, which it says will help clients realise there is more to influencer marketing than turning to the same "usual suspects" every time.
Unilever has announced a plan to move away from stereotypical portrayals of gender, and to encourage the advertising industry to do the same.
Corporations based in the U.S. have communicated under-the-radar about the ramifications of the U.K. leaving the European Union.
The global partnership allows brands working with Zeno Group to tap into data gathered and analyzed by Origami Logic's Marketing Signal Measurement Platform.
The automaker said Thursday morning that it was making the changes to support the company's growth and performance around the world.
Zeno Group is the incumbent on the business.
Mets manager's petulant outburst against PR head was uncalled for, but latter also committed errors
Coop marketing manager defends PR Grand Prix-winning entry; Democrats use Periscope, Facebook Live to broadcast House sit-in; Snapchat's Cannes compound; Britain votes; Mets manager dresses down longtime PR manager.
The marketing chief of the grocery retailer whose campaign won the PR Lions Grand Prix has defended the scientific validity of The Organic Effect, following criticism both before and after the win.
Both Edelman and Ketchum were nominated twice at the Cannes Lions, in the penultimate set of shortlists to be announced.
Porter Novelli has won a four-way competitive pitch on an EMEA-wide b2b and corporate external comms brief for eBay.
Sprint grabs Verizon's former pitchman prompting Verizon to tweet tales of stolen customers and better service.
The Cannes Lions International Festival of Creativity handed out Lions in the Cyber, Mobile, and Media categories on Wednesday night, among others.
The economic development organization is looking for as many as two agencies to promote Northern Ireland as a great place to do business.
She is responsible for the company's worldwide communications strategy and overseeing a team of 20 in the newly created role.
What matters most isn't whether a creative shop, marketing firm, or PR agency developed a concept? It's whether the idea is good.
Confectionary giant Mondelez will use Facebook Messenger bots to talk directly to consumers, becoming one of the biggest brands to put money behind the nascent technology.
VaynerMedia CEO Gary Vaynerchuk has said he is "stunned and angry" about an invitation to an event at Cannes co-hosted by the agency, that said only "attractive" women and models could attend, blaming it on a third party.
The agency has hired Sally Barton as head of the U.S. healthcare practice and Susan Goldstein will take on a dual role as chair global healthcare practice and president of growth initiatives.
REI's Opt Outside, Dove's Real Beauty, and CVS' #OneGoodReason all scored with consumers seeking purpose, the firm said.
Comms firms left out in the cold at PR Lions; More Olympic worries after Rory McIlroy drops out; Volkswagen to face testy investors at shareholder meeting; Facebook opens its wallet to celebs, media outlets to boost Facebook Live; Trump campaign unleashes rapid-response capabilities.
The new and updated tools were introduced at the 2016 Cannes Lions Festival of Creativity.
Many of the entries in this year's PR Lions focused on topical or important issues, but few showed how their work related to the bottom line or provided standout results.
An organic food campaign by Swedish creative agency Forsman & Bodenfors for retailer Coop has won the Grand Prix at the Cannes PR Lions - as PR agencies took home just five of the 84 Lions awarded.
It's even less easy being green when a popular morning show downgrades you from a world-famous frog to a "tea lizard."
The second-largest appliance-maker in the world is reviewing its marketing accounts, including PR, digital, and brand advertising.
The effort was not only a success by the client's standards, but also in terms of engaging Havas' millennial workforce.
Influential brands take the reins off their agencies to let them quickly make content that keeps customers engaged, members of a panel of top marketers said Tuesday morning in Cannes.
Germany has been an economic standout in the European Union. What's more, CEOs there recognize the value of communications.
Faced with well-funded opponents and an unfriendly Congress, gun-control groups are bringing new advocates into the fold as they find more success in state capitals than at the national level.
Experts put campaigns by Procter & Gamble, Mattel, McDonald's, Burger King, and Japanese cosmetics brand Shiseido on the list of favorites.
Brands and Olympic organizations are taking their cues from health officials when talking about the Zika virus. That's exactly what they should be doing, say experts.
Marketing technology is set to surpass external marketing this year as a CMO's biggest cost, according to Gartner. Yet some say PR pros aren't ready.
A number of well-known financial PR experts have recently left established firms to start their own shops. Why now? Technology is changing communications, and it's easier than ever to launch a company.
Experts say Mark Zuckerberg has Facebook on the right path by responding to allegations of political bias - but the social network must follow through.
Clinton has a team of experienced political hands on board, while Trump has a smaller campaign apparatus with many faces new to a national campaign. Expect their messages to contrast just as much.
Disappearing from the web is like a magic trick - in more ways than one.
Tired of being blamed for economic volatility and labor problems in the U.S., China's government has realized it needs to shift comms strategy for reaching out to the West, experts say.
Experts say Snapchat should remove its speed filter, which is at the center of the lawsuit.
Public health officials are learning more about Zika every day and working feverishly to develop a vaccine. In the meantime, they're targeting preventative communications at pregnant women.
More business leaders, such as GE's Beth Comstock, are finding a more authentic connection via Facebook Live.
Alaska Airlines' acquisition of Virgin America gives it a bigger footprint on the West Coast. It also bought a fun, standout brand that experts say it should maintain in some way post-merger.
With the country facing a national corruption scandal, economic worries, and the Zika virus, Olympic sponsors - and the brands looking to usurp them at the Games - are preparing for a range of serious issues.