Millennials are more willing than members of past generations to get involved in cause-marketing initiatives. They're just waiting for brands to reach out to them.
Communicators from top brands discussed how charitable initiatives have benefited their companies on Tuesday at the PRWeek Conference in New York.
Heather Harder, national president of the PRSSA, won the Battle of Big Ideas on Tuesday at the PRWeek Conference in New York when she described how a company's CSR efforts must be integrated into its business model to be seen as truly authentic by Millennials.
Finding ways to solve the world's biggest social issues is a business opportunity, communications leaders said Tuesday morning at the PRWeek Conference in New York.
While communicators -- including those at the ALS Association -- are trying to determine how the Ice Bucket Challenge became so successful, it's certain that celebrity endorsements and charitable aspects were keys.
Soapbox Soaps CEO David Simnick said Tuesday that consumers expect cause-related companies to make poor products, so it's important they go beyond expectations.
The communications chief at Standard & Poor's discussed how her organization uses social media and thought leadership, and how it speaks to a wider audience than just investors and bankers.
Walmart discovered that David Tovar had not obtained a bachelor's degree from the University of Delaware in 1996, which he had claimed, during the screening process for a promotion to SVP.
Cargill's chief communicator urged counterparts to reach out to NGOs -- especially those that don't agree with them.
In the latest acquisition since it split from Ruder Finn in late 2011, Finn Partners has bought gabbegroup's health and education teams.
Neal Shapiro, the former president of NBC News and CEO of WNET, used Bank of America's sponsorship of Ken Burns' latest documentary as an example of how his organization can partner with corporations for mutual benefit.
Major management shakeup at Publicis Groupe; CoverGirl responds to altered 'Game Face' ad; Alibaba ups price of stock for IPO.
Publicis Groupe chief executive Maurice Lévy is to step down in 2016 amid a management shake-up at the company.
Former Edelman Brussels director and climate change specialist Bas Batelaan has been hired by Aspect Consulting.
The National Football League has tapped Anna Isaacson to take on a new role as VP of social responsibility in the wake of video footage emerging of former Baltimore Ravens running back Ray Rice attacking his wife.
David Tovar, Walmart's VP of comms, is stepping down at the end of the month.
Former Waggener Edstrom general manager Cairbre Sugrue has founded b2b comms consultancy Sugrue Communications.
Vocus and Cision, two PR tech software providers which private equity firm GTCR is bringing together to form a global PR cloud company, will acquire social media analytics platform Visible Technologies.
Latest on the NFL's reputation crisis; Clintons stop in Iowa; Heineken rebuffs SABMiller offer; Alibaba roadshow moves to Asia; Investors worried about Scottish independence vote.
Facebook has poached The Walt Disney Company's Anouska Ruane to lead comms across the UK & Ireland.
As Alibaba executives go city to city as part of a 10-day roadshow, the pressure is on. Despite a bevy of new interactive media tools, roadshows are still a critical communications strategy for companies going public.
To prepare for what observers believe will be the largest technology IPO in history, Alibaba is in the midst of a 100-meeting roadshow.
The PR industry in China is under pressure to clean up after police arrested two agency heads and eight journalists on charges of extortion in Shanghai. They include the CEOs of Shanghai-based PR firm Roya Investment Services and Shenzhen-based Nukirin
Technology companies should not wait for an incident to explain the security features of their cloud platforms and what they must do to keep their data safe.
The FDA is closing in on providing prescription drug and medical device companies with a clearer indication of best social media practices.
Financial communications experts say Burger King has responded well to the political and social media uproar over its decision to move its corporate headquarters to Canada - and save millions in US taxes in the process.
Media stocks surge as Chinese President announced plans to merge media into 'strong, influential and credible' groups. But what does this mean for the PR industry?
Does David Gregory's exit from 'Meet the Press' signal the decline of Sunday morning talk shows? Public affairs pros say no. Yet that doesn't mean they can resist change.