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Sony Pictures hires Judy Smith for crisis work

Smith is the inspiration for Olivia Pope, lead character in DC-based drama Scandal.

Pitching The Colbert Report: A retrospective

Pitching The Colbert Report: A retrospective

PR pros look back on nearly a decade of pitching the iconic show.

Most North American consumers don't know what CES is: Text100

Most North American consumers don't know what CES is: Text100

A study released this week by Text100 shows that CES needs a brand-awareness campaign of its own.

Lesson from Sony hack: Be careful what you email

Lesson from Sony hack: Be careful what you email

Hacks similar to the one that leaked Sony Pictures Entertainment executives' offensive and embarrassing emails and confidential employee information last month are likely to affect 60% or more brands in 2015, according to Forrester analysts.

Editor's choice: Time to set sail for 2015

Editor's choice: Time to set sail for 2015

PRWeek editor-in-chief Steve Barrett predicts the big issues that will dominate the PR and communications agenda next year - with absolutely no mention of "PR gaffes" and "spin".

California Lottery seeks agency to help engage Asian community

California Lottery seeks agency to help engage Asian community

The California Lottery wants to bring on an agency that can help engage the Asian community in new ways with an innovative PR program.

Five things PR pros need to know on Friday morning, 12.19.2014

Five things PR pros need to know on Friday morning, 12.19.2014

Celebs sing goodbye to The Colbert Report; Sony Pictures Entertainment's Pascal meets with African-American leaders; NY Post: Times to end advertising column.

Weber Shandwick promotes Rachel Friend to London managing director

Weber Shandwick promotes Rachel Friend to London managing director

Rachel Friend has been promoted to managing director of Weber Shandwick's London operations.

Prudential folds comms under marketing as DeFillippo retires

Prudential folds comms under marketing as DeFillippo retires

Financial services company becomes the latest organization to merge communications under marketing as comms lead Bob DeFillippo gets set to retire.

Portland targets new business units as Oliver Pauley becomes UK MD

Portland targets new business units as Oliver Pauley becomes UK MD

Portland is to launch dedicated financial, internal comms and digital/creative business units in 2015 as it announces the promotion of Oliver Pauley to UK MD and 13 new partners to its UK and international businesses.

Edelman's McIntyre to lead Ketchum's DC office

Edelman's McIntyre to lead Ketchum's DC office

The former chief spokesman for the National Rifle Association will oversee Ketchum's operations in the nation's capital.

McKinley James cofounder Florez to lead Allison+Partners in Dallas

Florez is succeeding Jackson Harrell, who has shifted roles at the agency.

Uber emails customers to spell out safety initiatives

Uber emails customers to spell out safety initiatives

Amid numerous sexual assault cases involving its drivers, Uber reached out to customers on Wednesday to explain what it is doing to make its service safer.

12+ Ways of Giving Back 2014

12+ Ways of Giving Back 2014

Between office parties, year-end financial planning, and new business pitches, many PR firms take time during the hectic holiday season to give back to their communities. For the fourth year, PRWeek has collected stories of the good works that agencies undertake to make the holidays even brighter.

Six things PR pros need to know Thursday morning, 12.14.2014

Six things PR pros need to know Thursday morning, 12.14.2014

Entertainers react to Sony's decision to can 'The Interview;' Massachusetts Uber driver accused of rape; Advertisers flee 'Sorority Sisters;' Former Hillshire Brands comms leader to get back into PR business.

NASA soars on social media with Orion spacecraft

NASA soars on social media with Orion spacecraft

NASA, which launched the Orion spacecraft earlier this month, is engaging people more than ever on social media and through events to highlight the importance of the agency's missions.

Grayling wins pitch for Gatwick Airport PR brief

Grayling wins pitch for Gatwick Airport PR brief

Gatwick Airport has appointed Grayling as its communications partner for the next two years, after a competitive pitch.

Former Hillshire Brands CCO Harris to exit Meredith Vieira Show

Former Hillshire Brands CCO Harris to exit Meredith Vieira Show

Jon Harris has moved back to Chicago and is looking to reenter the communications industry.

Weber Shandwick catches Maine Lobster integrated account

Weber Shandwick catches Maine Lobster integrated account

The Interpublic Group firm beat out more than 20 shops for the account, which includes PR, creative, digital, and social media.

Infographic: Who agencies will hire in 2015

Infographic: Who agencies will hire in 2015

A look at the types of employees firms expect to hire next year, courtesy of The Creative Group.

Airbag-maker Takata retains Sard Verbinnen amid recall crisis

Airbag-maker Takata retains Sard Verbinnen amid recall crisis

Agency president Paul Verbinnen is leading its team.

WPP lines up Roberto Quarta as next chairman

WPP lines up Roberto Quarta as next chairman

Quarta will join the board on January 1, 2015, and stand for re-election at the company's annual general meeting in June.

Seven things PR pros need to know on Wednesday morning, 12.17.2014

Seven things PR pros need to know on Wednesday morning, 12.17.2014

The latest on Sony's corporate crisis; WPP picks its next chairman; Fenton sells his firm after more than three decades; Brandwatch acquires PeerIndex; CNN's #AskACop backfires.

Casio appoints Bite to lead technology campaign across UK classrooms

Casio appoints Bite to lead technology campaign across UK classrooms

Global electronics manufacturer Casio has called in Bite to lead its UK PR account and develop a campaign to promote the use of technology in maths teaching.

Brandwatch snatches up PeerIndex in first acquisition

Brandwatch snatches up PeerIndex in first acquisition

Social media monitoring company Brandwatch has made its first acquisition with the purchase of influencer analysis provider PeerIndex.

Fenton CEO sells firm; former Billboard editorial director Werde appointed as new chief exec

Fenton CEO sells firm; former Billboard editorial director Werde appointed as new chief exec

After nearly 33 years as CEO of his eponymous firm, David Fenton has sold the agency and appointed a new chief exec, as he shifts to the role of chairman, effective immediately.

Seagate appoints former Juniper VP Busselen to lead global comms

Seagate appoints former Juniper VP Busselen to lead global comms

As VP of corporate communications, Michael Busselen will oversee PR, analyst relations, and executive comms for the tech company.

Fleishman ups Gerard to lead global strategic integration

Fleishman ups Gerard to lead global strategic integration

He is replacing John McNeel in the role.

Jeb Bush takes first step towards the White House - on Facebook and Twitter

Jeb Bush takes first step towards the White House - on Facebook and Twitter

The son and brother of former presidents said on Twitter and Facebook on Tuesday that he's considering a bid for the White House himself. He's believed to be the first to announce his intentions on social media.

University of New Mexico Hospitals makes patients' stories focus of multiyear campaign

University of New Mexico Hospitals makes patients' stories focus of multiyear campaign

Global Strategy Group is lending the hospital system a hand with the multimillion-dollar effort.

Lévy lends a hand to Make-A-Wish Foundation with interactive holiday greeting

Lévy lends a hand to Make-A-Wish Foundation with interactive holiday greeting

The latest holiday greeting from Publicis Groupe CEO Maurice Lévy is less end-of-year message and more interactive game - with a charitable twist.

Seven things PR pros need to know on Tuesday, 12.16.2014

Seven things PR pros need to know on Tuesday, 12.16.2014

Pakistani terrorist attack dominates Tuesday morning headlines; Fleishman appoints Gerard to lead global strategic innovation; Sony warns staff about fraud; Camille Cosby sticks up for her embattled husband.

Citizen eyes Asia expansion with BlueFocus deal

Citizen eyes Asia expansion with BlueFocus deal

Citizen Relations, whose owner is in the process of being acquired by China's BlueFocus, said it plans to expand its footprint in Asia if the deal closes.

Sony letter shines spotlight on news outlets' ethics

Sony letter shines spotlight on news outlets' ethics

Sony's attorney David Boies sent a letter to media outlets on Sunday, demanding they destroy any files or other data obtained after a cyberattack last month and cease reporting on their contents.

Timeline: Sony's cyberattack corporate crisis

Timeline: Sony's cyberattack corporate crisis

President Obama says Sony Pictures Entertainment "made a mistake" by pulling 'The Interview' nationwide. In response, the studio's CEO says, "We have not caved."

Massachusetts seeks agency for marathon bombing victim outreach

Massachusetts seeks agency for marathon bombing victim outreach

The account has an initial budget of $750,000, though that amount could increase.

BlueFocus buys Citizen Relations as part of Vision7 acquisition

BlueFocus buys Citizen Relations as part of Vision7 acquisition

China's BlueFocus has acquired a majority stake in Canadian comms company Vision7, owner of brands Cossette and PR firm Citizen Relations.

Zeno New York office lead Hollywood exits firm

Zeno New York office lead Hollywood exits firm

Zeno SVP Thomas Bunn has replaced John Hollywood as head of the firm's New York office.

Eight things PR pros need to know on Monday morning, 12.15.2014

Eight things PR pros need to know on Monday morning, 12.15.2014

Uber changes direction on Sydney surge pricing during hostage crisis; Sony asks media to stop reporting on leaked docs; More University of Virginia students speak out on Rolling Stone article.

Schooling departs Anthem to launch own firm

Schooling departs Anthem to launch own firm

Robert Schooling, the former president for the Americas at APCO Worldwide, worked at the health insurance giant for one year.

Analysis

Sony's hack response: Too pushy or not aggressive enough?

Sony's hack response: Too pushy or not aggressive enough?

The cyberattack against Sony Pictures Entertainment will go down as a landmark event in IT security and email etiquette. But will the studio's response be remembered as a step too far or not strong enough?

Air rage incidents demand steady nerves

Air rage incidents demand steady nerves

As recent events impacting three Asian airlines indicate, carriers may be best off treading carefully with social-media responses.

Spectacular gaffes: Sydney debacle adds to Uber's woeful run

Spectacular gaffes: Sydney debacle adds to Uber's woeful run

'Uber' is a prefix denoting an outstanding or supreme example of a particular kind of person or thing. Unfortunately, the company of the same name has been outstanding for all the wrong reasons.

How legacy tech brands can communicate at Silicon Valley's pace of change

How legacy tech brands can communicate at Silicon Valley's pace of change

Experts' three steps for communicators: focus on what you are bringing to market, set metrics, and deliver results.

Experts weigh in on Uber fallout in India

Experts weigh in on Uber fallout in India

Delhi has banned Uber after a female passenger reported she was raped by one of its contracted drivers, adding to the string of crises surrounding the San Francisco startup. We asked India-based PR experts to weigh in.

TransCanada looks for fresh strategy, and new agency, post-Edelman split

TransCanada looks for fresh strategy, and new agency, post-Edelman split

The energy company is talking with prospective agency partners to replace Edelman as it considers how to move forward after a strategy document leak brought widespread - and unwanted - media attention.

Japanese armed forces get image makeover

Japanese armed forces get image makeover

As Japan begins to get comfortable with the idea of having a more muscular military the country's Self-Defence Forces (SDF) are trying to woo the young to join them with images of smiling soldiers posing like pop stars

The key ingredients in Thanksgiving weekend marketing: Relevance and creativity

The key ingredients in Thanksgiving weekend marketing: Relevance and creativity

The Thanksgiving weekend promotional calendar is crowded, meaning brands need to work harder to stand out from the crowd.

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