Revolution Messaging will lead all digital and social media for the campaign.
The blog gives fans a behind-the-scenes look into the brand.
Digital outlets lack the clout of traditional media when it comes to covering the intricate world of finance, according to a study from Gorkana.
Masterstroke or major mistake?
The technology blue chips have partnered to boost the personalization of ads on the social network using data from both companies.
The gap between PR leaders' perceptions of their performance and their employees' views is "Grand Canyon-sized," a study finds.
Havas saw organic revenue growth accelerate sharply to 7.1 per cent in the first quarter of 2015, with a strong performance in North America mitigated by comparatively sluggish growth in France.
Investigators: Germanwings co-pilot practiced crashing plane; IBM, Facebook team up on targeted marketing; Comcast bets on technician timeliness.
Kwittken won the account after a competitive review.
It is a newly created role at the restaurant chain, which last week said it will stop using foods made with GMOs.
Adam Hirsch left the firm last December to join Chideo, an interactive charity broadcast network.
He'll serve as GM and director of public affairs.
The contract on the account begins June 1.
Cause of death of SurveyMonkey CEO, women's equality advocate, revealed; How Hillary Clinton will differentiate herself from rivals; Huckabee to kick off campaign; Obama on Letterman.
Brands aimed to generate positive publicity this weekend by shoehorning in references to the royal baby on social media, after the birth of Princess Charlotte was announced.
Waters took on the role two weeks ago.
Getting geeky, brands are.
Jorge Ortega previously spent 19 years at Burson-Marsteller.
The product launches are the first in a series of new releases following Cision's acquisition spree.
GOP race heats up; McDonald's tries to revive business; The holiday you didn't know about
As the spotlight falls on the NFL draft in Chicago, comms firm Ervin Hill wants to help players plan for success beyond game day.
Hitt joins the retail giant from Hill+Knowlton Strategies.
Chipotle has faced a slew of criticism this week for its decision to remove GMO food ingredients.
Hillary Clinton has competition for the Democratic nomination. Did Bernie Sanders make a splash?
The UN Foundation will provide training for media, communicators, and other professionals across 33 countries.
GM invests $5.4 billion in US factories; Facebook garners $10 million in donations for Nepal; LinkedIn projects drop in Q2 revenue
Oracle report shows CMOs have trouble evaluating and deciding on new marketing technologies.
London-based PR agency Aspectus has appointed Jed Hamilton, former head of corporate comms at New York tech firm Jibe, as its North America MD.
Journalism is in danger of "losing control" in the Wild West-style era of the "citizen publisher", according to the BBC News Channel's recently departed morning editor Simon Waldman.
Check out how brands are getting in on the football fun leading up to the NFL draft.
The company previously worked with M Booth.
MakerBot cut about 100 staffers, including PR director Jenifer Howard, as it integrates with parent company Stratasys.
FTI Consulting has reported a 4.4 per cent rise in revenue on a constant currency basis in its strategic communications arm in the first quarter of 2015.
The nonprofit, which directs and funds the anti-smoking Truth campaign, also hired Michael Cohen as its first VP of corporate partnerships.
Bernie Sanders is running for president; Tesla set to reveal two batteries; NFL Draft gets underway.
Broadcast and digital PR firm The Relations Group has been appointed to provide UK-focused comms support for the Nepal Earthquake Appeal.
The hire and new division come soon after PowerBar appointed Imre as AOR.
NASDAQ prematurely released Twitter's earnings on Monday afternoon.
The fantasy sports company is preparing to appoint a new PR agency after former NASCAR marcomms exec Sabrina Macias joined earlier this month.
General Electric spinoff Synchrony Financial has hired Prosek Partners to help promote its new brand identity.
Comcast and Time Warner need to quickly change the narrative by communicating their individual growth plans to reassure investors, employees, and consumers
As HP prepares to split into two separate entities, PR pros back Lucio to create a global positioning and narrative for the newly formed HP Inc.
Barack Obama. Hillary Clinton. George W. Bush. And now Mario Draghi. They've all had press conferences or public events interrupted. Here's how to stop that from taking place, and what to do if it happens.
Will 2016 be the Periscope election? The Meerkat election? Or the even bigger data election? It's not that simple, but new platforms will help campaigns perform faster and more consistently across media than ever before.
The CCO role is changing, but how, why, and in what direction is more complicated than it seems.
Companies in Indiana and Arkansas say opposing "religious freedom" laws in their states wasn't just the right thing to do; it was also the right thing for their businesses.
Gun violence has become a routine headline in the 24/7 news cycle.
Wild currency fluctuations are casting a shadow over otherwise improving economic conditions.
Has progress been made? Yes, say experts. But there's a long way to go.
Jennings' Clean & Clear sponsorship is the latest in a gradual move by brands to include transgender people in mainstream advertising.
Should brands follow Apple into the wearable space now that the wraps are off Apple Watch? In a word, yes, say marcomms executives.
"It's become amateur hour," says one longtime attendee skipping the event for the first time in years. Yet many marketers contend the festival still has much value.
The pressure is on for agencies, large and small, to get content creation right - and right now.
The brands are balancing multiple digital and social media initiatives throughout the event to keep viewers engaged.
While a straight-to-the-point, fact-based approach is often effective in healthcare PR, it's not the best option for trying to convince skeptical parents that they should vaccinate their children.