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Why American Airlines' stroller scuffle didn't lead to United Airlines-level fallout

Why American Airlines' stroller scuffle didn't lead to United Airlines-level fallout

Three experts weigh in on what American Airlines has done right, and what it still needs to do, in response to a clash between an employee and a passenger.

'We really f-ed this one up:' Inside Shea Moisture's response to 'whitewashing' accusations

'We really f-ed this one up:' Inside Shea Moisture's response to 'whitewashing' accusations

Latraviette Smith-Wilson, SVP of communications at Shea Moisture parent Sundial Brands, shared the steps her company has been taking since the social media backlash against its "hair hate" ad ignited on Monday.

Weber Shandwick partners with Storyful to launch Cognitive Context

Weber Shandwick partners with Storyful to launch Cognitive Context

Storyful CEO Rahul Chopra also serves on the Innovation Council that supports Weber's content offering.

Breakfast Briefing, 4.25.2017: Chobani takes conspiracy king to court

Breakfast Briefing, 4.25.2017: Chobani takes conspiracy king to court

The yogurt company has sued Alex Jones and his website, Infowars, for linking it to a sexual assault case in Idaho.

Brooke Brumfield on managing PR for a regular teen who just wants his nuggets

Brooke Brumfield on managing PR for a regular teen who just wants his nuggets

How Carter Wilkerson, aka #NuggsForCarter, started working with a PR consultant.

Brand mixology 101: The Macallan adds a twist to Masters of Photography series

Brand mixology 101: The Macallan adds a twist to Masters of Photography series

The latest edition of the campaign marks the first time The Macallan has used multimedia art.

Getting to know you: How brands are meeting their neighbors on Nextdoor

Getting to know you: How brands are meeting their neighbors on Nextdoor

CEO Nirav Tolia talks about the communications applications of the burgeoning hyperlocal social media network.

The one thing employers really want from this year's college grads

The one thing employers really want from this year's college grads

In a word, respect, according to 2017 PRWeek Outstanding Student Tish Carmona.

Wendy's sees huge spike in engagement from #NuggsForCarter

Wendy's sees huge spike in engagement from #NuggsForCarter

Carter may not get his nuggs, but Wendy's got its publicity.

Intel CMO Steve Fund on drones, in-house agencies, and evolving a brand with a legendary 'bong'

Intel CMO Steve Fund on drones, in-house agencies, and evolving a brand with a legendary 'bong'

"If we think we can do it better, cheaper, or faster internally, we will."

How Moovit and Twentieth Century Fox are driving fans to see the movie Snatched

How Moovit and Twentieth Century Fox are driving fans to see the movie Snatched

Moovit has teamed up with Twentieth Century Fox to help moviegoers easily ride public transit to the film, which debuts May 12.

Purdue hires PhRMA veteran Josephine Martin to lead comms

Purdue hires PhRMA veteran Josephine Martin to lead comms

Martin was previously EVP of public affairs at PhRMA - she is joining the owner of brands including OxyContin as VP of corporate affairs and communications.

Breakfast Briefing, 4.24.2017: American Airlines learns lessons from United

Breakfast Briefing, 4.24.2017: American Airlines learns lessons from United

Nearly two weeks to the day after United Airlines was embroiled in controversy for having a passenger dragged from a flight, American Airlines quickly apologized after an employee's confrontation with a customer was recorded and posted on Facebook.

Viacom hands comms reins to Julia Phelps

Viacom hands comms reins to Julia Phelps

Phelps most recently served as EVP of comms for Viacom International Media Networks.

Interpublic PR firms report mid-single-digit Q1 growth

Interpublic PR firms report mid-single-digit Q1 growth

IPG's Constituency Management Group, which contains most of Interpublic's PR firms as well as other agencies, reported 4.6% organic revenue growth in the first quarter to $346.3 million.

It's our time - Just do it

It's our time - Just do it

The social media playbook is still being written but PR pros are uniquely positioned to take advantage of new opportunities on behalf of their brands and clients.

Your call: Do social media crises even matter?

Your call: Do social media crises even matter?

Will Pepsi's Kendall Jenner ad hurt its bottom line? Will people stop lacing up Adidas sneakers?

Facebook's AR plans have the industry in a tizzy

Facebook's AR plans have the industry in a tizzy

We asked the industry what updates from Facebook's Developer Conference F8 they were most interested in, and the responses were AR, AR, and more AR.

FTC warns influencers, brands to make sponsorships clear

FTC warns influencers, brands to make sponsorships clear

If the industry doesn't shape up, enforcement action may be around the corner.

Breakfast Briefing, 4.21.2017: Uber aims to wrap up investigation by Memorial Day

Breakfast Briefing, 4.21.2017: Uber aims to wrap up investigation by Memorial Day

The inquiry began in February after former engineer Susan Fowler's blog post.

Mars hires Lisa Manley to help it meet sustainability goals

Mars hires Lisa Manley to help it meet sustainability goals

Manley was most recently EVP of Cone Communications' CSR strategy group.

Facing a competitive market, Synergy looks to stand out with unbranded emojis

Facing a competitive market, Synergy looks to stand out with unbranded emojis

The emojis, dubbed the Poop Troop, are meant to help people with constipation better describe and express the emotional toll of the condition.

Pramana Collective brings on Yahoo's Ana Braskamp as principal

Pramana Collective brings on Yahoo's Ana Braskamp as principal

Braskamp most recently served as Yahoo's corporate communications manager.

Twitter compares Starbucks' #unicornfrappuccino to poop of Squatty Potty unicorn

Twitter compares Starbucks' #unicornfrappuccino to poop of Squatty Potty unicorn

After seeing the viral ad, people don't have a taste for the otherworldly drink.

Publicis Groupe's European revenue boosted by UK

Publicis Groupe's European revenue boosted by UK

Publicis Groupe has reported revenue of €655m ($704.4m) in Europe for the first quarter of the year, up 3.8% compared with the same period last year, and boosted by growth in the UK and France.

Breakfast Briefing, 4.20.2017: Google readies ad blocker for Chrome

Breakfast Briefing, 4.20.2017: Google readies ad blocker for Chrome

And it could make the blocker a default feature on its web browser, according to the WSJ.

McDonald's quietly builds a team of in-house 'storytellers'

McDonald's quietly builds a team of in-house 'storytellers'

The fast-food chain is forming a team of "creative, innovative, and disciplined storytellers" with the aim of changing perceptions of its brand, according to a job post.

Cision brings on former Nasdaq VP Michael Piispanen as COO

Cision brings on former Nasdaq VP Michael Piispanen as COO

The company also named Pat Galvin as chief revenue officer for the U.S.

Burger King asked to apologize for adding ads in Wiki entry

Burger King asked to apologize for adding ads in Wiki entry

Burger King has been asked to apologize for adding advertising material into its Wikipedia entry.

Brands' integrated briefs on rise but still not enough for agencies

Brands' integrated briefs on rise but still not enough for agencies

Global brands are sending out more integrated briefs to pitch than three years ago, but agencies say there are still too many briefs with specific channels or outputs in mind.

How Snapchat can redeem itself in the eyes of marketers

How Snapchat can redeem itself in the eyes of marketers

Instagram is stealing Snapchat's users by beating the platform at its own game. Is there any hope of salvaging the once-promising network?

Breakfast Briefing, 4.19.2017: The end is near for O'Reilly, say reports

Breakfast Briefing, 4.19.2017: The end is near for O'Reilly, say reports

CNN reported Tuesday night that representatives from Fox News and for Bill O'Reilly were negotiating an exit for the talk-show host, as did Fox's News Corp. sibling The Wall Street Journal.

PhRMA debuts new ads in Go Boldly campaign

PhRMA debuts new ads in Go Boldly campaign

The ads show patients and researchers together in the fight to beat disease.

Toys 'R' Us sticks its neck out for April the Giraffe

Toys 'R' Us sticks its neck out for April the Giraffe

Toys "R" Us' comms team shares the inside story on why it sponsored Giraffe Cam, the behind-the-scenes look inside the pen of April the Giraffe.

M Booth hires Varland, Overall to boost marketing tech, entertainment

M Booth hires Varland, Overall to boost marketing tech, entertainment

Scott Varland has joined the agency as SVP of marketing technology and Michelle Overall as SVP of entertainment marketing.

WE promotes Kate Richmond to chief talent officer

WE promotes Kate Richmond to chief talent officer

Richmond, previously SVP of talent acquisition and development is reporting to WE CEO and cofounder Melissa Waggener Zorkin.

'Good stories can change your life,' says Birdman writer

'Good stories can change your life,' says Birdman writer

Armando Bo, whose script won an Oscar for 'Birdman,' tells Kate Magee why brands should invest in longer, more meaningful content.

Omnicom PR revenue up 1.8% in Q1

Omnicom PR revenue up 1.8% in Q1

Growth in North America, Omnicom's largest region, was slower than others in Q1 at 1.1% to $2.1 billion. Revenue growth in the U.K. was 8.1% in the first quarter to $309.2 million, and Asia-Pacific was up 9.1% organically in the period to $375 million.

Breakfast Briefing, 4.18.2017: Another top exec steps out of Uber

Breakfast Briefing, 4.18.2017: Another top exec steps out of Uber

One of the executives behind Uber's self-driving car program has departed, the company said Monday.

Brunswick set to open fifth US office in Chicago led by consumer industries specialist

Brunswick set to open fifth US office in Chicago led by consumer industries specialist

Brunswick is opening its fifth US office in Chicago, led by New York partner Jayne Rosefield with Edelman alumnus Christopher Hannegan.

Analysis

On the chopping block again: Planned Parenthood steps up comms amid defund debate

On the chopping block again: Planned Parenthood steps up comms amid defund debate

"Defund Planned Parenthood" is a common rallying cry in Washington, DC, in the early months of the Trump administration. How the organization is fighting back.

Don't ignore the little guy, and other lessons from #NuggsForCarter

Don't ignore the little guy, and other lessons from #NuggsForCarter

Indeed, a man needs his nuggs--and brands need to take a lesson from Wendy's smart interaction with a (non-influencer) teen.

Analysis: Diversity among elite CMOs shows little sign of progress

Analysis: Diversity among elite CMOs shows little sign of progress

Several of the top-spending brands have never hired more than one female or non-white marketing boss, and some never have.

Inside United's social media response to #LeggingsGate

Inside United's social media response to #LeggingsGate

United Airlines MD of global communications Megan McCarthy says the carrier should have taken a more thoughtful approach to responding to the dress-code controversy.

How organizations targeted by the Trump budget are pushing back

How organizations targeted by the Trump budget are pushing back

Arts and science groups are using integrated marketing campaigns to help supporters reach members of Congress in what could be a make-or-break moment for many groups.

Cannes introduces remedies to PR Lions for jilted industry

Cannes introduces remedies to PR Lions for jilted industry

The changes include an updated definition of PR, entry-form revisions, and a new point system for the Network of the Year award.

How Uber, and its CEO, can grow up fast

How Uber, and its CEO, can grow up fast

Uber is facing an avalanche of crises. To fix its reputation, experts say it has to grow up fast--and so does its leadership.

Reconnect and pick the right battles: Campaign vets outline the DNC's to-do list

Reconnect and pick the right battles: Campaign vets outline the DNC's to-do list

The Democratic National Committee's new leadership team has a lot of work ahead after Hillary Clinton's stunning November loss.

Investors aren't ready to sign up for Snap's IPO just yet

Investors aren't ready to sign up for Snap's IPO just yet

The parent company of Snapchat has a charismatic leader and an interesting story to tell. What remains to be seen is whether it can emphasize both enough to assuage investors' concerns about stalling user growth and increased competition.

Message to brands: Care about an issue? Don't wait until the Super Bowl to show it

Message to brands: Care about an issue? Don't wait until the Super Bowl to show it

In today's hyper-political climate, even the best intentioned of campaigns can be criticized as opportunistic.

Engage or walk away? Brands' dilemma after a Trump Twitter attack

Engage or walk away? Brands' dilemma after a Trump Twitter attack

Experts are split on whether brands should push back against or placate the president if he mentions them on Twitter. Yet they agree all brands should be prepared for the scenario.

All on the line: Super Bowl LI could launch NFL into next chapter

All on the line: Super Bowl LI could launch NFL into next chapter

After a year of declining ratings, this Sunday's Super Bowl could be the NFL's chance to hook its next generation of fans.

Travel ban gives tech CEOs cover to resist Trump

Travel ban gives tech CEOs cover to resist Trump

In an ultra-politicized world, Silicon Valley has to choose between angering the world's most powerful man or a vindictive consumer market. Since last weekend, it's picked the former.

Message to retailers: Become tech brands

Message to retailers: Become tech brands

Physical retail outlets aren't going extinct, but they will have to adopt new technologies to make their stores a must-visit in a hyper-competitive environment, say experts.

Government social media blackouts worry public affairs pros

Government social media blackouts worry public affairs pros

The communications freeze could be attributed to a new administration getting settled. Or it could be a sign of more tensions ahead between the press and the White House.