Walter Palmer, the dentist that has been identified as having killed Cecil the Lion during a hunting trip in Zimbabwe, hired J Austin & Associates on Tuesday.
Edelman and United Entertainment Group amplified the offering in anticipation of next year's Olympic and Paralympic Games in Rio de Janeiro.
Walter Palmer, a dentist from Minnesota, set off an international incident after he was identified as the hunter of Cecil the Lion during a trip to Zimbabwe.
The insurance company wants to better engage younger customers as they plan for the future.
Twitter earnings disappoint; P&G names new CEO; Facebook steps further into politics.
The scope of work on the account will stretch across digital, social media, PR and advertising.
Italian PR agency SEC Group claims to be the first Western comms firm to enter the Iranian market since the historic lifting of sanctions earlier this month, signing a "co-operation agreement" to support Iranian consultancy and training firm PAT.
Walter Palmer, the now infamous American dentist identified as having killed Cecil the lion during a hunting trip in Zimbabwe, has hired independent US PR firm J Austin & Associates to represent him.
Media intelligence firm wants to push its Outside Insight project in the region
PR director in charge of product launches says firm only communicates when it can add value to users, advertisers or investors.
The agency will act as Canada Goose's "eyes and ears on the ground" in the US.
The budget on the account is worth up to $250,000 per year.
The fantasy sports site received an additional $300 million in investments this week.
P&G to name new CEO; Q&A with Gawker's Nick Denton; Most Americans disapprove of Iran deal.
Innovative Bites, the distributor of US food brands including Hostess and Pop Corners, has hired Frank PR to represent the iconic snack brand Twinkie, PRWeek understands.
Agency will manage integrated campaigns for the car entertainment and mobile technology companies
New APAC CEO Margaret Key vows to retain the "DNA of the Burson person", but will also look to non-traditional sectors for new hires
Leveraging buzz around O'Bannon's court victory over the NCAA sparks conversation around Kingsford Charcoal
Along with his future plans for the news site, Gawker CEO Nick Denton shared with PRWeek how the company is managing its reputation.
Tanya Brown, the sister of Nicole Brown Simpson, is one person who will help the families of crime victims and others in high-profile cases.
She has held roles at Mission Measurement, Edelman, and the World Bank.
Dozens of Cosby accusers appear on 'New York' cover; Boy Scouts set to end ban on gay scoutmasters; Gawker on the cusp of major changes; Teva set to buy Allergan generics business.
Pearson has confirmed it is in discussions to sell its 50 per cent share in The Economist, following last week's news that the company has agreed the £844m sale of the Financial Times.
Firm grew 15% globally in 2014-15 and 33% in Asia, Barby Siegel tells PRWeek Asia during a visit to Singapore
It's the world's fastest-growing digital language, and brands are beginning to build it into their marketing campaigns in their attempts to target Millennials, say Mark Middlemas, director of communications at RadiumOne, and Millennial marketing intern Aidan Lonergan.
It also signed up 35,000 new riders in the city during the #UberMovesNYC campaign.
Recordings emerged Friday morning of the wrestling superstar allegedly going on a racist rant in 2012. WWE quickly cut ties and removed all trace of Hogan from its website.
But how does it compare with other social platforms at this point?
Anthem to buy Cigna for $48 billion; Criminal inquiry into Clinton emails recommended; Gawker relaunch could come Monday.
The retailer is issuing 27 million wall-anchoring kits to consumers who have purchased Malm chests.
The Jamaica Tourist Board (JTB) has appointed Burson-Marsteller to manage its PR following a five-way pitch, PRWeek has learned.
Visiting faculty to include industry experts such as Piyush Pandey, Roshan Abbas, CVL Srinivas and Prema Sagar
Roles will focus on digital and content marketing to "strengthen integrated offering".
Anderson is reporting directly to CEO Marina Maher.
The agency sent out a statement on Thursday morning clarifying that the former congressman will serve as a part-time adviser focused on policy.
A tumultuous few weeks in the media world for the likes of Nick Denton at Gawker, the Financial Times, and Reddit demonstrate how quickly the landscape is changing and that commercial realities affect all media.
JetBlue launched a free book vending machine initiative for underprivileged kids earlier this month.
Uber declared victory after a multifaceted public affairs campaign, and City Hall countered that it had forced important concessions from the ride-hailing service.
Sure, it's risky for a company to offer radical transparency or eliminate an unhealthy practice. But it's even more risky for them not to do so.
Japanese media company Nikkei has agreed to buy the Financial Times Group for £844m in cash, beating German publishing firm Axel Springer, which was believed to be in advanced talks with Pearson.
After the Japanese giant was rocked by a financial reporting scandal, it is now pursuing a "clear the deck" strategy
Uber was hailed as the winner after a fierce public affairs battle against New York City Mayor Bill de Blasio, who had moved to cap the number of vehicles it could operate in the city.
The Ashley Madison brand has been tarnished beyond repair, say crisis comms experts.
Victoria Taylor's exit and the Reddit community's often vicious response has cooled off many PR executives on the website's Ask Me Anything sessions.
The acquisition of Blue Rubicon and StockWell by Teneo Holdings last week has sent shockwaves through the industry. The scale of the ambition is huge: to set up a global City and crisis shop to challenge stalwarts such as Finsbury and Brunswick, and become the market leaders in this field. PRWeek assesses the impact on the industry as well as what it says about the health of the mergers and acquisitions market for PR agencies in the UK and beyond.
In the wake of Toyota conceding it didn't do enough to help Julie Hamp integrate in Japan, what responsibilities does the PR industry have towards international employees?
In May, McDonald's CEO Steve Easterbrook announced a turnaround plan to focus on the chain's "future as a modern, progressive burger company" by building brand excitement and cutting costs
The pop star cemented her reputation as a mega-star who can use her influence to change minds, not just sell records, by taking on Apple.
Twitter changed everything. But amid trouble growing its revenue base, the platform just isn't as important for PR pros as it used to be.
In real time and behind the scenes, brands are keeping up with the more-popular-than-ever US women's national soccer team during the World Cup.
Campaigns targeting LGBT consumers are going bigger, more mainstream, and more international this June as the nation awaits a Supreme Court decision that could legalize marriage equality nationwide.
More than 700 Britons are believed to have travelled to Syria and Iraq to join Islamic State, as the group employs ever more sophisticated methods to radicalise young people online. The Government is concerned that existing programmes to combat radicalisation are failing to provide a coherent alternative message to counter the extremists, and are allowing them the space to present themselves as successful.
The public is looking at how FIFA's global sponsors will behave in the wake of grave corruption charges against the group's officials.
Brands and celebrities are getting passionate about the emojis, or lack thereof, currently available.
Building a national charitable event from scratch isn't easy. Yet that's what UK-based organization Comic Relief has in mind with Red Nose Day, which is supported by NBC, Walgreens, and M&M's.