Tom Tardio has served as Rogers & Cowan's CEO since 1991.
Jaguar and Toyota launched efforts prior to the New York Auto Show.
The news that Richard Edelman and his wife may be divorcing after 28 years has fueled speculation about the potential impact on the family's eponymous PR firm, which is the largest in the world.
A similar law in Indiana has prompted a backlash from businesses there and nationwide after critics said it could lead to discrimination against LGBT individuals.
Tech companies lead the way on April Fools' Day; Walmart to Arkansas governor: veto religious freedom bill; GoDaddy grows up.
Current is helping Club Med gear up for a new program with Cirque du Soleil in Punta Cana, Dominican Republic.
Publicasity has been called in to handle the consumer and trade PR to promote Turkish tourism, following a competitive pitch.
Hollenbeck joined the agency's Portland, Oregon corporate practice.
Former White House senior adviser and digital guru Dan Pfeiffer, who stepped down in February, chatted with PRWeek about his future, what digital trends to look for in the 2016 election, and why Silicon Valley is becoming a regular home for former politicos.
He added that brands must differentiate Millennials from centennials.
Stefan Orlowski, president of the Americas, will lead the company's consolidated European region.
To become reality, gender equality requires the commitment of women and men
'Daily Show' heir apparent already under fire; Indiana media calls out state "religious freedom" law; Heineken reorganizes top marketing, sales jobs.
Akinbola Richardson will take on unique experiences, face his fears, and immerse himself in a new culture as part of Golin's new internship program.
WEF returns to Indonesia after four years. Ogilvy PR has been placed in charge of the event's communications and promotions.
The next host of The Daily Show was a relative unknown in the US, at least until Monday morning.
There's much more to this story than just a pleasing experience for Facebook members.
The company's active subscribers fell 15% in the fourth quarter of last year as it faces more competition from free apps and online services.
Appeal to consumers' rational or emotional brains? That depends on the brand.
More than three-quarters of journalists surveyed by the firm say they use video created externally.
Apple's Tim Cook, other tech leaders pan Indiana "religious freedom" law; Jamie Foxx under fire for Bruce Jenner jokes; Rubio plans Miami presidential bid announcement.
The Cayman Islands Department of Tourism has decided not to renew its contract with Diffusion and has moved its PR function in-house.
The NCAA is also concerned about the law's implications.
Michael Sherman, VP of corporate communications, Christie's Real Estate, shares his morning ritual and what he would do if he ruled the world for a day.
Bridget Coffing will stay at McDonald's for several more months until her successor is identified.
The social network giant wants to host mainstream media owners' content within its platform and encourage agencies to spend more of their clients' ad dollars within this closed shop.
Take our poll on how Lufthansa's chief executive has responded to the Tuesday crash of a Germanwings flight in southern France.
Jaguar Land Rover is moving its Land Rover PR account to Spark44, a joint venture agency owned 50:50 by Spark44 management and Jaguar Land Rover.
Information trickles out from Germanwings investigation; AMC markets 'Mad Men' final season to marketers; Banks want Elizabeth Warren to tone it down.
The line where brand marketing ends and Hollywood begins is blurring.
She reports to senior partner and Western region leader Phil Carpenter.
SurveyMonkey, the free online survey company, has appointed Bite to drive its expansion in the UK.
Right Guard, the deodorant and shower gel brand, has appointed Emanate as its retained agency for PR and social media, following a competitive pitch.
In the midst of an austerity crunch, clients in China are increasingly letting procurement drive PR agency pitches. Unfortunately this is resulting in agencies being hired on price and fired on ability.
Lufthansa CEO Carsten Spohr spoke about security and safety procedures during a press conference Thursday.
The 14-year agency veteran has served as president of the Microsoft account.
The Cannes Lions festival is touting its list of 2015 judges as its most diverse jury yet.
The greeting card company is displaying gratitude with a digital project.
She will serve as deputy MD of Golin New York and head of its consumer practice.
Groupe Bollore sells larger-than-expected share of Havas Group; Experts warn of cost-cutting after Heinz-Kraft deal; Twitter releases Meerkat rival Periscope.
Gun violence has become a routine headline in the 24/7 news cycle.
Wild currency fluctuations are casting a shadow over otherwise improving economic conditions.
Has progress been made? Yes, say experts. But there's a long way to go.
Jennings' Clean & Clear sponsorship is the latest in a gradual move by brands to include transgender people in mainstream advertising.
Should brands follow Apple into the wearable space now that the wraps are off Apple Watch? In a word, yes, say marcomms executives.
"It's become amateur hour," says one longtime attendee skipping the event for the first time in years. Yet many marketers contend the festival still has much value.
The pressure is on for agencies, large and small, to get content creation right - and right now.
The brands are balancing multiple digital and social media initiatives throughout the event to keep viewers engaged.
While a straight-to-the-point, fact-based approach is often effective in healthcare PR, it's not the best option for trying to convince skeptical parents that they should vaccinate their children.
While many brands tip their caps to Black History Month each February, the ones that really connect with African-American consumers make it a year-round priority.
Interviews with quirky YouTube stars. Snapchat Q&As. Appearances on Internet comedy shows. That's just a taste of where digital campaign communications could go by November 2016.
It's easy to criticize officials for overhyping the Blizzard of 2015, but it's better to have residents and travelers ready than unprepared, say crisis communicators.
The Super Bowl marketing landscape has changed. With more big brands on the bench, smaller companies and first-time advertisers are primed for memorable moments.
Talking about sexual assault comes with a new set of challenges when that conversation rises to university administration level.
How Sony responds to the cyberattack could be a blueprint for future companies, say IR experts.