Latest News

Hey Mooch: you're not meant to be the story

Hey Mooch: you're not meant to be the story

The new White House communications director has made an immediate mark in a totally unorthodox way that isn't making anyone think of PR in a more positive light after the Sean Spicer experience.

Breakfast Briefing, 7.28.2017: White House communications directors gone wild

Breakfast Briefing, 7.28.2017: White House communications directors gone wild

White House Communications Director Anthony Scaramucci accused colleagues Reince Priebus of paranoia and Steve Bannon of much worse in an interview with The New Yorker.

Citizen Relations inks deal as first global PR firm for stationery brand Moleskine

Citizen Relations inks deal as first global PR firm for stationery brand Moleskine

Italian stationery brand Moleskine has appointed Citizen Relations as its first global PR agency, following a competitive pitch.

Your call: Would you hire Sean Spicer?

Your call: Would you hire Sean Spicer?

After a six-month stint as President Trump's White House press secretary, Sean Spicer is about to be on the market. Would you hire him for a corporate or agency role?

FTI Consulting strategic comms revenue dips 7.4% in Q2

FTI Consulting strategic comms revenue dips 7.4% in Q2

The firm said the revenue drop was attributable to a decline in project-based revenues in North America.

Chobani names Michael Gonda corporate affairs SVP amid marcomms restructuring

Chobani names Michael Gonda corporate affairs SVP amid marcomms restructuring

The yogurt brand has also changed the role of CMO Peter McGuinness to chief marketing and commercial officer.

Breakfast Briefing, 7.27.2017: The 5 stories PR pros need to know on Thursday morning

Your need-to-know news for Thursday morning: The CEO of Huntsworth Health has stepped down, Qatar has hired two shops to shape public opinion, and Anthony Scaramucci posted and deleted an eyebrow-raising tweet.

UK agency Pitch dunks competition to retain NBA international account

UK agency Pitch dunks competition to retain NBA international account

The National Basketball Association (NBA) has reappointed Pitch Marketing Group to a wide-ranging PR brief for the UK, Europe and the Middle East, following a competitive pitch.

Huntsworth Health CEO Matheson departs after eight years

Huntsworth Health CEO Matheson departs after eight years

The CEO of Huntsworth's biggest and fastest-growing unit Huntsworth Health, which includes Nitrogen and Tonic Life, has departed after eight years.

Porter Novelli wins Panasonic Consumer Electronics AOR pact

Porter Novelli wins Panasonic Consumer Electronics AOR pact

Incumbent Cohn & Wolfe stopped working with the company in March.

Former Hill & Knowlton vice chair Peter Osgood dies

Former Hill & Knowlton vice chair Peter Osgood dies

Huntsworth CEO Paul Taaffe, the former chairman and CEO of Hill & Knowlton, recalled Osgood as a "powerful figure" in communications.

Brunswick's Laurie Hays joins Edelman as financial comms EVP

Brunswick's Laurie Hays joins Edelman as financial comms EVP

She is set to join the agency at the end of the month as EVP of Edelman Financial Communications & Capital Markets.

Baer: Scaramucci needs behind-the-scenes focus to fix White House comms

Baer: Scaramucci needs behind-the-scenes focus to fix White House comms

Anthony Scaramucci will need to be less of a show pony and more of a work horse to get the Trump administration's communications on track, according to Don Baer.

Weber Shandwick hires Asia executive creative director from Uber

Weber Shandwick hires Asia executive creative director from Uber

Ali Grayeli has joined the Interpublic Group firm to lead its creative strategy in the region.

Breakfast Briefing, 7.26.2017: The 5 stories PR pros need to know on Wednesday morning

Breakfast Briefing, 7.26.2017: The 5 stories PR pros need to know on Wednesday morning

Huntsworth is back in the black after a strong first half. Longtime comms sector executive Peter Osgood has passed away.

Huntsworth returns to profit in H1 as Grayling is back in black

Huntsworth returns to profit in H1 as Grayling is back in black

Huntsworth swung into profit in the first half of 2017, with its PR agency Grayling also returning to the black, following a period of restructuring.

Is Sean Spicer's next stop a PR agency? CEOs are split

Is Sean Spicer's next stop a PR agency? CEOs are split

The chief executive of the world's largest communications agency responded with a flat out "no." Others were more nuanced when asked if they would hire the former White House press secretary.

Boy Scouts declares itself 'wholly non-partisan' after combative Trump speech

Boy Scouts declares itself 'wholly non-partisan' after combative Trump speech

The organization found itself at the center of a political firestorm on Monday evening after President Trump addressed its annual Jamboree with a politically charged speech.

Polansky: Interpublic PR firms report slight revenue drop in Q2

Polansky: Interpublic PR firms report slight revenue drop in Q2

Interpublic Group CEO Michael Roth said he expects the holding company's PR firms to rebound.

Interpublic's CMG down 2.2% in Q2

Interpublic's CMG down 2.2% in Q2

The holding company as a whole reported an organic revenue increase of 0.4% in the period and year-over-year drops in net and operating income.

Breakfast Briefing, 7.25.2017: PRWeek Awards 2018, IPG earnings

And a goofy goodbye to Sean Spicer from Jimmy Fallon.

Prudential Financial's Colin McConnell to chair judging for 2018 PRWeek US Awards

Prudential Financial's Colin McConnell to chair judging for 2018 PRWeek US Awards

McConnell was named chief brand officer of Prudential Financial in 2015.

Cannes Lions revenues up seven per cent in 2017 despite delegate decline

Cannes Lions revenues up seven per cent in 2017 despite delegate decline

The 2017 Cannes Lions festival earned revenues of £62.9m ($82.0m) for its owner Ascential, despite "slightly reduced" award entry and delegate numbers, the company's half-year results say.

Former Ketchum director Kelley Skoloda launches KS Consulting & Capital

Former Ketchum director Kelley Skoloda launches KS Consulting & Capital

Her firm focuses on connecting brands to female consumers, angel investors to female entrepreneurs, and boards of directors to the female perspective.

Wren: Omnicom PR firms need more hunters, fewer farmers in top jobs

Wren: Omnicom PR firms need more hunters, fewer farmers in top jobs

The Omnicom Group CEO made the comments on Thursday on an earnings call for the second quarter, in which the PR shops reported a revenue decline.

Facebook CMO, Girl With No Job join PRWeek's 2017 Conference lineup

Facebook CMO, Girl With No Job join PRWeek's 2017 Conference lineup

IBM CMO Michelle Peluso, Boxed CEO Chieh Huang, as well as leaders from Warby Parker, Aflac, and BuzzFeed slated for October 12 event.

Breakfast Briefing, 7.24.2017: Scaramucci's morning show tour

Breakfast Briefing, 7.24.2017: Scaramucci's morning show tour

Anthony Scaramucci's appointment as White House communications director gave the Trump administration a fresh face on television this weekend, but it didn't stop the president from going on hours-long tweetstorms.

Sarah Huckabee Sanders named White House press secretary

Sarah Huckabee Sanders named White House press secretary

She previously served as deputy press secretary.

PR pros react to Spicer's resignation, Scaramucci's hire

PR pros react to Spicer's resignation, Scaramucci's hire

The consensus: They're still not impressed with Spicer and are extremely wary of the new hire.

Timeline: The short, tumultuous tenure of Sean Spicer

Timeline: The short, tumultuous tenure of Sean Spicer

Spicer's short but notable tenure as White House press secretary came to an abrupt end on Friday. From Inauguration Day to Saturday Night Live, here's a timeline of his term.

Sean Spicer resigns as Anthony Scaramucci is named White House comms director

Sean Spicer resigns as Anthony Scaramucci is named White House comms director

Spicer reportedly resigned because he disagreed with Trump's choice of Scaramucci for comms director.

Text100 ups Carolina Noguera Binstadt to San Francisco GM

Text100 ups Carolina Noguera Binstadt to San Francisco GM

Binstadt joined the firm in 1998.

Influencers are the changing face of marketing

Influencers are the changing face of marketing

The FTC wants to crack down on influencer marketing but, transparency aside, people increasingly turn to people like themselves when they are seeking information and entertainment.

Your call: Is Scaramucci an inspired or puzzling choice for White House comms director?

Your call: Is Scaramucci an inspired or puzzling choice for White House comms director?

The former hedge fund manager is said to be in line for the White House communications director job.

Breakfast Briefing, 7.21.2017: Scaramucci in line for White House communications director

Breakfast Briefing, 7.21.2017: Scaramucci in line for White House communications director

The spokesman for President Trump's legal team has stepped down, while a prominent surrogate appears primed to step into the role of White House communications director.

Breitbart News spokesman Chad Wilkinson launches Liberty Media Strategies

Breitbart News spokesman Chad Wilkinson launches Liberty Media Strategies

The new agency will specialize in earned media, crisis communications, and social media.

Study: Airlines are weathering social media turbulence just fine

Study: Airlines are weathering social media turbulence just fine

Violent ejections, technology glitches, and scuffles aboard planes don't fly on social media, but a new study suggests online furor has a limited impact.

Omnicom PR revenue down in Q2

Omnicom PR revenue down in Q2

The holding company reported a 0.3% organic revenue drop for its PR firms in the second quarter.

Breakfast Briefing, 7.20.2017: Omnicom, Publicis earnings; Advice for Uber's next CEO

Breakfast Briefing, 7.20.2017: Omnicom, Publicis earnings; Advice for Uber's next CEO

Publicis' numbers rebounded in the second quarter, while Omnicom's PR segment had a down period in terms of revenue.

Brunswick loses top spot in global M&A comms adviser league

Brunswick loses top spot in global M&A comms adviser league

Sard Verbinnen overtook Brunswick as the agency that provided comms support on the greatest number of M&A deals globally in the first half of 2017, according to new research.

Analysis

Off the rails: Anthony Scaramucci's bizarre first week as White House communications director

Off the rails: Anthony Scaramucci's bizarre first week as White House communications director

Start with a brash New Yorker with no formal communications experience. Give him a plum Executive Branch job with a flawed reporting structure. The result: Anthony Scaramucci's bizarre first week at the White House.

Overwhelmed, but grateful: What really happens when a brand turns a random person into a social media celebrity

Overwhelmed, but grateful: What really happens when a brand turns a random person into a social media celebrity

Tinder did it to Josh Avsec and Michelle Arendas. Wendy's did it to Carter Wilkerson. The three discuss their newfound fame, and how glamorous it has really been (or not).

One year later: How Pokémon Go leveled up AR for marketing

One year later: How Pokémon Go leveled up AR for marketing

The Pikachu-catching phenomenon popularized AR and made the technology much more accessible.

Marcel and more: Agencies test the power of AI

Marcel and more: Agencies test the power of AI

Experts see incredible potential for AI as a collaboration tool at agencies. But don't expect every firm to build its own version of Publicis' Marcel.

Safety first: Lessons from the cyberattack on WPP

Safety first: Lessons from the cyberattack on WPP

The cyberattack on WPP raises questions about agencies' role in data protection.

How one boutique PR shop won Cannes glory for a powerful PSA

How one boutique PR shop won Cannes glory for a powerful PSA

Meet Dini von Mueffling Communications, the Flatiron PR firm with a handful of staffers that turned heads at Cannes for its work on Evan with BBDO.

How grocery chains can fight Amazon: By not trying to be Amazon

How grocery chains can fight Amazon: By not trying to be Amazon

At the top of the messaging to-do list for midsize and local grocery chains: reconnecting with customers and emphasizing local roots.

Breakfast Briefing, 6.22.2017: Cannes, Senate healthcare bill, inside Kalanick's exit

Breakfast Briefing, 6.22.2017: Cannes, Senate healthcare bill, inside Kalanick's exit

News to know for PR pros on Thursday from the South of France, Silicon Valley, and Washington, DC.

Drugmakers must take the lead on opioid epidemic comms, say experts

Drugmakers must take the lead on opioid epidemic comms, say experts

Drugmakers are increasingly facing blame from regulators, lawmakers, and the public as the list of lawsuits and investigations at the state and local levels grows.

Handicapping Cannes 2017: Experts bet big on Fearless Girl, Meet Graham

Handicapping Cannes 2017: Experts bet big on Fearless Girl, Meet Graham

Industry experts say Cannes Lions judges will reward PR campaigns that solve problems or have social justice themes.

Can the White House insulate itself from Russia questions? That depends on Trump

Can the White House insulate itself from Russia questions? That depends on Trump

The Trump administration has adopted a comms tactic from an old political adversary as it tries to contain the #RussiaGate scandal. DC-based communications pros are skeptical it will work.

Advocacy groups add a shade of resistance to Pride celebrations

Advocacy groups add a shade of resistance to Pride celebrations

The tone has changed dramatically since last year for LGBT rights groups, which are now as focused on opposing the Trump administration's policies as celebrating progress and community.

Hispanic PR firms work harder to attract brand dollars in Trump era

Hispanic PR firms work harder to attract brand dollars in Trump era

Whether scared off by rising xenophobia or uncertain market conditions, brands are cutting back on pushes targeting the Hispanic audience in the U.S., according to several firms that specialize in reaching the market.

Why the McDonald's UK 'dad' film is worse than the Pepsi campaign

Why the McDonald's UK 'dad' film is worse than the Pepsi campaign

I watched the latest McDonald's UK campaign video this morning with my mouth open wide enough to accomodate a whole Big Mac.

Why Twitter-like jitters over Snapchat's earnings are premature

Why Twitter-like jitters over Snapchat's earnings are premature

Snap Inc. had a poor first quarter. It also has the audience, innovation, and elements of personability and privacy that other platforms can't copy.