Latest News

Next Fifteen picks up IncrediBull to merge with Text100

Next Fifteen picks up IncrediBull to merge with Text100

IncrediBull will integrate into Text100 at the beginning of next year.

Award-winning anti-homophobia in sport campaign seeks Asia PR help

Award-winning anti-homophobia in sport campaign seeks Asia PR help

Volunteer-led winner of PRWeek Asia Gold Award calls for agencies in the region to help spread its message

Alice Chan joins startup Xero as VP of global comms

Alice Chan joins startup Xero as VP of global comms

The cloud-based accounting software company is introducing itself in the US.

Cannes Health Lions judges Shaheed Peer and Mai Tran look back

Cannes Health Lions judges Shaheed Peer and Mai Tran look back

The Cannes Lions Pharma Jury members chatted about their likes and dislikes from the Cannes Lions 2015 entries.

Mildenhall at Cannes: 'Creativity is the primary currency at Airbnb'

Mildenhall at Cannes: 'Creativity is the primary currency at Airbnb'

It's one way that the company is trying to make consumers comfortable with the idea of staying in a stranger's home.

Harris Diamond on trends at Cannes

Harris Diamond on trends at Cannes

The McCann chief and former Weber Shandwick CEO sat down with PRWeek at the Cannes Lions International Festival of Creativity.

Cannes in quotes

Cannes in quotes

The best sound bites from last week's annual Festival of Creativity at Cannes in the South of France.

Toyota global comms leader Julie Hamp resigns after drug arrest

Toyota global comms leader Julie Hamp resigns after drug arrest

She is still in police custody.

Scotts Miracle-Gro CCO: Why we spoke out on marriage equality

Scotts Miracle-Gro CCO: Why we spoke out on marriage equality

Headquartered in a conservative corner of Ohio, Scotts Miracle-Gro knew it would receive some backlash for posting in support of marriage equality. Here's why it decided to do so anyway.

MSL secures Coca-Cola comms deal in India

MSL secures Coca-Cola comms deal in India

Agency replaces Perfect Relations after firms were invited to pitch best content ideas

Former Cognito execs join forces to launch Vested

Dan Simon and Binna Kim, both formerly of Cognito, are launching Vested, an integrated comms firm focused on the financial industry.

The 8 stories PR pros need to know on Wednesday morning, 7.1.2015

The 8 stories PR pros need to know on Wednesday morning, 7.1.2015

Power List 2015; Julie Hamp resigns from Toyota.

Gore: 'The wisdom of crowds is not just a buzz phrase'

Gore: 'The wisdom of crowds is not just a buzz phrase'

The former vice president sat down with WPP chief Martin Sorrell at Cannes.

Women in PR the next topic for Hong Kong PR Forum

Women in PR the next topic for Hong Kong PR Forum

The event will debate why, in a female-dominated industry, relatively few become senior execs

Weber Shandwick adds Rafi Khan to India leadership team

Weber Shandwick adds Rafi Khan to India leadership team

Khan joins from Cohn & Wolfe and has more than 20-years' industry experience

Colleagues mourn McNeely Pigott & Fox's Mike Pigott

Colleagues mourn McNeely Pigott & Fox's Mike Pigott

Pigott died on Monday after suffering cardiac arrest. He was 61.

Sadoun at Cannes: 'We have lost focus on what is creative excellence'

Sadoun at Cannes: 'We have lost focus on what is creative excellence'

The incoming leader of MSLGroup sat down with Campaign in the South of France.

Michael Mullen named global comms chief in new Kraft Heinz Company

Michael Mullen named global comms chief in new Kraft Heinz Company

Michael Mullen, SVP of corporate and government affairs at Heinz, is to take the same role at the new, enlarged business following its expected merger with Kraft that will create one of the world's largest food and drink companies.

The 10 stories PR pros need to know on Tuesday morning, 6.30.2015

The 10 stories PR pros need to know on Tuesday morning, 6.30.2015

McNeely Pigott & Fox cofounder dies after heart attack; Obama announces new overtime rules in Huffington Post op-ed; 2% of Facebook users adopt app supporting LGBT rights.

Ruder Finn snaps up China business of Japan's Kyodo Public Relations

Ruder Finn snaps up China business of Japan's Kyodo Public Relations

The firm, recently named the PRWeek Awards Asia Greater China PR Consultancy of the Year, has been aggressively expanding in the country

Mind the gap: Silo structures stifling the success of multichannel campaigns

Mind the gap: Silo structures stifling the success of multichannel campaigns

Three-quarters of teams in Asia not deemed fit for purpose, with the EMEA and the US faring little better, Lewis PR global study reveals

Publicis president Sadoun to lead MSLGroup; Fleurot named Publicis SVP

Publicis president Sadoun to lead MSLGroup; Fleurot named Publicis SVP

Publicis Worldwide's president Arthur Sadoun is taking on direct supervision of MSLGroup.

"Made for the world you live in:" Kwikset unlocks new brand identity

"Made for the world you live in:" Kwikset unlocks new brand identity

Agency partner Imre is working on the account out of the Los Angeles office and "set out to discover what homeowners and trade professionals really wanted in a lock brand," said Christine Zippert, GM of IMRE's Los Angeles office.

Je suis disruption: delegates leave Cannes with Uber top of mind

Je suis disruption: delegates leave Cannes with Uber top of mind

A blockade of Nice Airport by angry French taxi drivers ended a multifaceted and multi-layered week in Cannes in bizarre fashion for the global marketing community in attendance.

White: What it takes to win a Cannes Health Lion

White: What it takes to win a Cannes Health Lion

Judges said they looked to reward creativity - smart insights that defied conventions. One speaker advised, "When you're thinking about dentures and the older woman sitting by her bedside enters your imagination, please ask her to leave."

Foreign market pros come together to launch Caracal Strategies

Foreign market pros come together to launch Caracal Strategies

"A vast majority of [foreign companies operating in China] are facing issues that are challenging them from a variety of pressure points," said Caracal Strategies' Jeremy Haft.

Six stories PR pros need to know on Monday, June 29th

Six stories PR pros need to know on Monday, June 29th

Tunisia's government responds to terror attack; Greek banks to close; SpaceX rocket explodes

FleishmanHillard muscles in on the action with Muscle Milk protein-shake win

FleishmanHillard muscles in on the action with Muscle Milk protein-shake win

Muscle Milk Protein has appointed FleishmanHillard for its UK consumer PR following a competitive pitch against an undisclosed number of agencies.

Video: Maurice Levy talks media agency reviews at Cannes

Video: Maurice Levy talks media agency reviews at Cannes

Maurice Levy, CEO of Publicis, gives his thoughts on media agency reviews coinciding with Cannes Lions 2015.

Brands rejoice on Twitter as gay marriage is legalized

Brands rejoice on Twitter as gay marriage is legalized

After the Supreme Court ruled that same-sex marriage is officially legal in the US, brands showcased their pride on social media.

#LoveWins: Supreme Court legalizes gay marriage nationwide

#LoveWins: Supreme Court legalizes gay marriage nationwide

"It sends a message of fairness and sends a message, not just for this generation, but for generations to come [that] LGBT families are to be treated with dignity and respect," said Stephen Macias, MWW SVP and LGBT practice lead.

New tool uncovers comms influence on stock market performance

New tool uncovers comms influence on stock market performance

NEW YORK: Business Wire and News Quantified have co-launched an IR tool that gauges the influence of a press release on a company's stock market performance.

China: a land of marketing opportunity for Western brands

PRWeek and BlueFocus convened a high-level discussion with clients, media, tech firms, and agency execs to debate business opportunities for global brands in China and Chinese businesses looking to expand into the West.

Seven stories PR pros need to know on Friday, June 26th

Seven stories PR pros need to know on Friday, June 26th

Top takeaways from this week's Cannes Lions; Target CMO to step down; Confederate monuments vandalized in six states

Glass ceiling yet to be smashed at Cannes Lions

This year's meeting of the great and good from the creative, business, and media communities in the South of France featured the debut of the Glass Lions, but the winners' stage was still dominated by men.

Wall Street Journal veteran Solomon joins Finsbury as principal

Wall Street Journal veteran Solomon joins Finsbury as principal

As principal, Solomon will provide strategic counseling on policy and regulation, financial and crisis communication, transactions, and public affairs.

Global Power Book: Malcolm Tucker and CJ Cregg named as top fictional PRs

Global Power Book: Malcolm Tucker and CJ Cregg named as top fictional PRs

Malcolm Tucker from The Thick of It has narrowly trumped The West Wing's CJ Cregg as the favourite fictional PR character among entrants to PRWeek's Global Power Book.

GE Healthcare's DeMarrais moves to CCO role at CA Technologies

GE Healthcare's DeMarrais moves to CCO role at CA Technologies

NEW YORK: GE Healthcare's CCO Jeff DeMarrais is joining CA Technologies as SVP and CCO next month.

White House bond brings Fenway Strategies and The Incite Agency together

White House bond brings Fenway Strategies and The Incite Agency together

"Since we all left the [Obama] administration, we've looked for opportunities to work together with old friends and colleagues, particularly when they have particular skill sets," said Ben LaBolt, founding partner at The Incite Agency.

Video: Cannes chair of judges Lynne Anne Davis on PR's "breakout" year at the awards

Video: Cannes chair of judges Lynne Anne Davis on PR's "breakout" year at the awards

Lynne Anne Davis, president Asia Pacific at Fleishman Hillard and chair of this year's judging panel at Cannes, speaks to Steve Barrett about why PR is having a good year at Cannes.

Analysis

Not Lovin' It: McDonald's consumers want transparency as key ingredient

Not Lovin' It: McDonald's consumers want transparency as key ingredient

In May, McDonald's CEO Steve Easterbrook announced a turnaround plan to focus on the chain's "future as a modern, progressive burger company" by building brand excitement and cutting costs

A PR win for Apple, but a much bigger victory for Taylor Swift

A PR win for Apple, but a much bigger victory for Taylor Swift

The pop star cemented her reputation as a mega-star who can use her influence to change minds, not just sell records, by taking on Apple.

Why Twitter is no longer trending for brands

Why Twitter is no longer trending for brands

Twitter changed everything. But amid trouble growing its revenue base, the platform just isn't as important for PR pros as it used to be.

Brands put video at the center of Women's World Cup game plans

Brands put video at the center of Women's World Cup game plans

In real time and behind the scenes, brands are keeping up with the more-popular-than-ever US women's national soccer team during the World Cup.

Pride campaigns go global this June as High Court decision looms

Pride campaigns go global this June as High Court decision looms

Campaigns targeting LGBT consumers are going bigger, more mainstream, and more international this June as the nation awaits a Supreme Court decision that could legalize marriage equality nationwide.

How do you undermine the Islamic State brand?

How do you undermine the Islamic State brand?

More than 700 Britons are believed to have travelled to Syria and Iraq to join Islamic State, as the group employs ever more sophisticated methods to radicalise young people online. The Government is concerned that existing programmes to combat radicalisation are failing to provide a coherent alternative message to counter the extremists, and are allowing them the space to present themselves as successful.

Keep the pressure on FIFA, marketing experts tell sponsor brands

Keep the pressure on FIFA, marketing experts tell sponsor brands

The public is looking at how FIFA's global sponsors will behave in the wake of grave corruption charges against the group's officials.

Emoji-mania: Not just for kids as brands embrace text tool

Emoji-mania: Not just for kids as brands embrace text tool

Brands and celebrities are getting passionate about the emojis, or lack thereof, currently available.

How Walgreens and M&M's are pitching in to bring Red Nose Day stateside

How Walgreens and M&M's are pitching in to bring Red Nose Day stateside

Building a national charitable event from scratch isn't easy. Yet that's what UK-based organization Comic Relief has in mind with Red Nose Day, which is supported by NBC, Walgreens, and M&M's.

Colossal Takata recall puts automakers, dealers, government agencies in uncharted waters

Colossal Takata recall puts automakers, dealers, government agencies in uncharted waters

Automakers say they are letting the federal government make the first move, but analysts contend car brands and dealerships should be doing more to inform consumers about the record recall.

Social media, not a quick wit, to rule post-Letterman late-night world

Social media, not a quick wit, to rule post-Letterman late-night world

The rules have changed for late-night TV. Segments must have a lifespan that goes well beyond the 11:35pm time slot. The pressure's on PR pros to respond.

Why SeaWorld has to go beyond comms in its fight for survival

Why SeaWorld has to go beyond comms in its fight for survival

After a slow response to Blackfish, SeaWorld is in the fight of its life. It'll need to aggressively argue its side against animal-rights groups to win back customers, say PR pros.

How to save face when a mega merger falls through

How to save face when a mega merger falls through

Comcast and Time Warner need to quickly change the narrative by communicating their individual growth plans to reassure investors, employees, and consumers

Is Antonio Lucio the right person to define HP's brand? Comms experts weigh in

Is Antonio Lucio the right person to define HP's brand? Comms experts weigh in

As HP prepares to split into two separate entities, PR pros back Lucio to create a global positioning and narrative for the newly formed HP Inc.

How to dodge a confetti attack, and other tips for hosting a safe press conference

How to dodge a confetti attack, and other tips for hosting a safe press conference

Barack Obama. Hillary Clinton. George W. Bush. And now Mario Draghi. They've all had press conferences or public events interrupted. Here's how to stop that from taking place, and what to do if it happens.

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