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New York Life reviews comms account as it plans to target 'maturing Millennials'

New York Life reviews comms account as it plans to target 'maturing Millennials'

The insurance company wants to better engage younger customers as they plan for the future.

The 6 stories PR pros need to know on Wednesday morning, 7.29.2015

The 6 stories PR pros need to know on Wednesday morning, 7.29.2015

Twitter earnings disappoint; P&G names new CEO; Facebook steps further into politics.

Rhode Island seeks agency support for $5 million branding contract

Rhode Island seeks agency support for $5 million branding contract

The scope of work on the account will stretch across digital, social media, PR and advertising.

Italian PR firm SEC Group enters Iranian market after lifting of sanctions

Italian PR firm SEC Group enters Iranian market after lifting of sanctions

Italian PR agency SEC Group claims to be the first Western comms firm to enter the Iranian market since the historic lifting of sanctions earlier this month, signing a "co-operation agreement" to support Iranian consultancy and training firm PAT.

Dentist who killed Zimbabwe's Cecil the lion hires PR firm amid global backlash

Dentist who killed Zimbabwe's Cecil the lion hires PR firm amid global backlash

Walter Palmer, the now infamous American dentist identified as having killed Cecil the lion during a hunting trip in Zimbabwe, has hired independent US PR firm J Austin & Associates to represent him.

Meltwater appoints Sling & Stone for Australia and New Zealand PR campaign

Meltwater appoints Sling & Stone for Australia and New Zealand PR campaign

Media intelligence firm wants to push its Outside Insight project in the region

Yahoo: 'Forget the PR buzz, we don't communicate unless we can add value'

Yahoo: 'Forget the PR buzz, we don't communicate unless we can add value'

PR director in charge of product launches says firm only communicates when it can add value to users, advertisers or investors.

Canada Goose hires M Booth to heat up PR in the US

Canada Goose hires M Booth to heat up PR in the US

The agency will act as Canada Goose's "eyes and ears on the ground" in the US.

Six-figure New York tourism account up for grabs in the UK

Six-figure New York tourism account up for grabs in the UK

The budget on the account is worth up to $250,000 per year.

DraftKings enlists United Entertainment Group to boost brand awareness

DraftKings enlists United Entertainment Group to boost brand awareness

The fantasy sports site received an additional $300 million in investments this week.

The 6 stories PR pros need to know on Tuesday morning, 7.28.2015

The 6 stories PR pros need to know on Tuesday morning, 7.28.2015

P&G to name new CEO; Q&A with Gawker's Nick Denton; Most Americans disapprove of Iran deal.

US snack Twinkie appoints Frank PR to grow brand in the UK

US snack Twinkie appoints Frank PR to grow brand in the UK

Innovative Bites, the distributor of US food brands including Hostess and Pop Corners, has hired Frank PR to represent the iconic snack brand Twinkie, PRWeek understands.

Text100 Singapore awarded Pioneer and iQNECT communications deals

Text100 Singapore awarded Pioneer and iQNECT communications deals

Agency will manage integrated campaigns for the car entertainment and mobile technology companies

Burson-Marsteller needs 'nimble, passionate, gung-ho' pros in Asia

Burson-Marsteller needs 'nimble, passionate, gung-ho' pros in Asia

New APAC CEO Margaret Key vows to retain the "DNA of the Burson person", but will also look to non-traditional sectors for new hires

Kingsford Charcoal lights faster, doesn't burn athletes

Kingsford Charcoal lights faster, doesn't burn athletes

Leveraging buzz around O'Bannon's court victory over the NCAA sparks conversation around Kingsford Charcoal

Gawker's Nick Denton: 'A humane editor would not have published the Condé Nast story'

Gawker's Nick Denton: 'A humane editor would not have published the Condé Nast story'

Along with his future plans for the news site, Gawker CEO Nick Denton shared with PRWeek how the company is managing its reputation.

Cavalry PR debuts with 'victim advocates' on board

Tanya Brown, the sister of Nicole Brown Simpson, is one person who will help the families of crime victims and others in high-profile cases.

Jane Madden joins Burson-Marsteller as head of corporate responsibility

Jane Madden joins Burson-Marsteller as head of corporate responsibility

She has held roles at Mission Measurement, Edelman, and the World Bank.

The 7 stories PR pros need to know on Monday, 7.27.2015

The 7 stories PR pros need to know on Monday, 7.27.2015

Dozens of Cosby accusers appear on 'New York' cover; Boy Scouts set to end ban on gay scoutmasters; Gawker on the cusp of major changes; Teva set to buy Allergan generics business.

Pearson confirms Economist sale talks after £844m Financial Times deal

Pearson confirms Economist sale talks after £844m Financial Times deal

Pearson has confirmed it is in discussions to sell its 50 per cent share in The Economist, following last week's news that the company has agreed the £844m sale of the Financial Times.

Zeno CEO: "We have cracked the code of what type of agency we are"

Zeno CEO: "We have cracked the code of what type of agency we are"

Firm grew 15% globally in 2014-15 and 33% in Asia, Barby Siegel tells PRWeek Asia during a visit to Singapore

From McDonald's to Ikea, 7 of the best emoji marketing campaigns

From McDonald's to Ikea, 7 of the best emoji marketing campaigns

It's the world's fastest-growing digital language, and brands are beginning to build it into their marketing campaigns in their attempts to target Millennials, say Mark Middlemas, director of communications at RadiumOne, and Millennial marketing intern Aidan Lonergan.

How Uber fought City Hall, by the numbers

How Uber fought City Hall, by the numbers

It also signed up 35,000 new riders in the city during the #UberMovesNYC campaign.

WWE quickly gives Hulk Hogan the big boot after racist rant surfaces

WWE quickly gives Hulk Hogan the big boot after racist rant surfaces

Recordings emerged Friday morning of the wrestling superstar allegedly going on a racist rant in 2012. WWE quickly cut ties and removed all trace of Hogan from its website.

Infographic: Snapchat's first four years

Infographic: Snapchat's first four years

But how does it compare with other social platforms at this point?

The 8 stories PR pros need to know on Friday morning, 7.24.2015

The 8 stories PR pros need to know on Friday morning, 7.24.2015

Anthem to buy Cigna for $48 billion; Criminal inquiry into Clinton emails recommended; Gawker relaunch could come Monday.

Ikea doles out free furniture repair kits after Malm chest-related deaths

Ikea doles out free furniture repair kits after Malm chest-related deaths

The retailer is issuing 27 million wall-anchoring kits to consumers who have purchased Malm chests.

Burson-Marsteller wins Jamaica Tourist Board UK PR account

Burson-Marsteller wins Jamaica Tourist Board UK PR account

The Jamaica Tourist Board (JTB) has appointed Burson-Marsteller to manage its PR following a five-way pitch, PRWeek has learned.

WPP and ISDI launch School of Communication in Mumbai to help plug talent gap

WPP and ISDI launch School of Communication in Mumbai to help plug talent gap

Visiting faculty to include industry experts such as Piyush Pandey, Roshan Abbas, CVL Srinivas and Prema Sagar

Zeno India boosts senior leadership team with three additions

Zeno India boosts senior leadership team with three additions

Roles will focus on digital and content marketing to "strengthen integrated offering".

Marina Maher snags Code and Theory's Matthew Anderson as first CMO

Marina Maher snags Code and Theory's Matthew Anderson as first CMO

Anderson is reporting directly to CEO Marina Maher.

MWW: Weiner won't work with clients

MWW: Weiner won't work with clients

The agency sent out a statement on Thursday morning clarifying that the former congressman will serve as a part-time adviser focused on policy.

Gawker's media revolution is intrinsically tied to corporations

Gawker's media revolution is intrinsically tied to corporations

A tumultuous few weeks in the media world for the likes of Nick Denton at Gawker, the Financial Times, and Reddit demonstrate how quickly the landscape is changing and that commercial realities affect all media.

Ready for takeoff: JetBlue's sales, brand loyalty set to soar with CSR book effort

Ready for takeoff: JetBlue's sales, brand loyalty set to soar with CSR book effort

JetBlue launched a free book vending machine initiative for underprivileged kids earlier this month.

Your call: Who won the Uber-de Blasio battle?

Your call: Who won the Uber-de Blasio battle?

Uber declared victory after a multifaceted public affairs campaign, and City Hall countered that it had forced important concessions from the ride-hailing service.

Advice from two Millennials on how businesses can do good

Advice from two Millennials on how businesses can do good

Sure, it's risky for a company to offer radical transparency or eliminate an unhealthy practice. But it's even more risky for them not to do so.

Pearson sells FT Group to Japanese media group Nikkei for £844m

Pearson sells FT Group to Japanese media group Nikkei for £844m

Japanese media company Nikkei has agreed to buy the Financial Times Group for £844m in cash, beating German publishing firm Axel Springer, which was believed to be in advanced talks with Pearson.

The 7 stories PR pros need to know on Thursday morning, 7.23.2015

The 7 stories PR pros need to know on Thursday morning, 7.23.2015

Reuters: FT sale in the works; Publicis earnings; Cosmetics win for DeVries; Bob Knott back to Edelman; Uber wins public affairs fight with NYC.

Bob Knott returns to Edelman to lead its business and social purpose practice

Bob Knott returns to Edelman to lead its business and social purpose practice

He succeeds Carol Cone, who left the position three months ago to start a collaborative consultancy.

DeVries to make over US comms for wet n wild cosmetics brand

DeVries to make over US comms for wet n wild cosmetics brand

Parent company Markwins Beauty Products hired DeVries earlier this month.

Analysis

It's been a torrid week for Toshiba, but "it will not crumble", says crisis expert

It's been a torrid week for Toshiba, but "it will not crumble", says crisis expert

After the Japanese giant was rocked by a financial reporting scandal, it is now pursuing a "clear the deck" strategy

How Uber drove circles around New York City's mayor

How Uber drove circles around New York City's mayor

Uber was hailed as the winner after a fierce public affairs battle against New York City Mayor Bill de Blasio, who had moved to cap the number of vehicles it could operate in the city.

Why Ashley Madison will no longer arouse customers

Why Ashley Madison will no longer arouse customers

The Ashley Madison brand has been tarnished beyond repair, say crisis comms experts.

Why PR pros are now thinking twice about Reddit

Why PR pros are now thinking twice about Reddit

Victoria Taylor's exit and the Reddit community's often vicious response has cooled off many PR executives on the website's Ask Me Anything sessions.

Teneo: The ambition is global

Teneo: The ambition is global

The acquisition of Blue Rubicon and StockWell by Teneo Holdings last week has sent shockwaves through the industry. The scale of the ambition is huge: to set up a global City and crisis shop to challenge stalwarts such as Finsbury and Brunswick, and become the market leaders in this field. PRWeek assesses the impact on the industry as well as what it says about the health of the mergers and acquisitions market for PR agencies in the UK and beyond.

International talent: Asia integration is a 'two-way street'

International talent: Asia integration is a 'two-way street'

In the wake of Toyota conceding it didn't do enough to help Julie Hamp integrate in Japan, what responsibilities does the PR industry have towards international employees?

Not Lovin' It: McDonald's consumers want transparency as key ingredient

Not Lovin' It: McDonald's consumers want transparency as key ingredient

In May, McDonald's CEO Steve Easterbrook announced a turnaround plan to focus on the chain's "future as a modern, progressive burger company" by building brand excitement and cutting costs

A PR win for Apple, but a much bigger victory for Taylor Swift

A PR win for Apple, but a much bigger victory for Taylor Swift

The pop star cemented her reputation as a mega-star who can use her influence to change minds, not just sell records, by taking on Apple.

Why Twitter is no longer trending for brands

Why Twitter is no longer trending for brands

Twitter changed everything. But amid trouble growing its revenue base, the platform just isn't as important for PR pros as it used to be.

Brands put video at the center of Women's World Cup game plans

Brands put video at the center of Women's World Cup game plans

In real time and behind the scenes, brands are keeping up with the more-popular-than-ever US women's national soccer team during the World Cup.

Pride campaigns go global this June as High Court decision looms

Pride campaigns go global this June as High Court decision looms

Campaigns targeting LGBT consumers are going bigger, more mainstream, and more international this June as the nation awaits a Supreme Court decision that could legalize marriage equality nationwide.

How do you undermine the Islamic State brand?

How do you undermine the Islamic State brand?

More than 700 Britons are believed to have travelled to Syria and Iraq to join Islamic State, as the group employs ever more sophisticated methods to radicalise young people online. The Government is concerned that existing programmes to combat radicalisation are failing to provide a coherent alternative message to counter the extremists, and are allowing them the space to present themselves as successful.

Keep the pressure on FIFA, marketing experts tell sponsor brands

Keep the pressure on FIFA, marketing experts tell sponsor brands

The public is looking at how FIFA's global sponsors will behave in the wake of grave corruption charges against the group's officials.

Emoji-mania: Not just for kids as brands embrace text tool

Emoji-mania: Not just for kids as brands embrace text tool

Brands and celebrities are getting passionate about the emojis, or lack thereof, currently available.

How Walgreens and M&M's are pitching in to bring Red Nose Day stateside

How Walgreens and M&M's are pitching in to bring Red Nose Day stateside

Building a national charitable event from scratch isn't easy. Yet that's what UK-based organization Comic Relief has in mind with Red Nose Day, which is supported by NBC, Walgreens, and M&M's.

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