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More trouble for Jessica Alba's Honest Company - this time a suit over its marketing

More trouble for Jessica Alba's Honest Company - this time a suit over its marketing

A class action complaint says the company is "deceptively and misleadingly" labeling and promoting its products.

Ogilvy PR triples size of executive committee

Ogilvy PR triples size of executive committee

The agency is growing the size of its executive committee from four to 13 members to represent new geographies and ensure more diversity.

Interpublic poaches BBDO's Simon Bond as first chief growth officer

Interpublic poaches BBDO's Simon Bond as first chief growth officer

IPG created the role in response to more clients asking for teams made up of personnel from various agencies.

Hootsuite asks for place at the table for Burger King's McWhopper peace day stunt

Hootsuite asks for place at the table for Burger King's McWhopper peace day stunt

More than a week after Burger King first made ripples across the world of marcoms, other brands are still trying to get in on the action - the latest being a perhaps unlikely candidate, the social media platform Hootsuite.

PepsiCo's Nancy Lintner returns to United Technologies to lead comms

PepsiCo's Nancy Lintner returns to United Technologies to lead comms

Lintner previously worked at United Technologies as VP of comms for four years. More recently, she was SVP of strategic communications at PepsiCo.

AECOM's Paul Dickard joins Hertz Equipment Rental ahead of planned spinoff

AECOM's Paul Dickard joins Hertz Equipment Rental ahead of planned spinoff

Dickard left construction giant AECOM last month after serving as VP of corporate and external communications for five years.

The 8 stories PR pros need to know on Friday morning, 9.4.2015

The 8 stories PR pros need to know on Friday morning, 9.4.2015

August jobs report predictions; Could Colbert be more brand-friendly than Letterman?; Europe's refugee crisis; Chipotle's non-GMO challenges; How The Dress went big; 2016 roundup.

Ex-Edelman and Burson MD joins Kreab in Singapore

Ex-Edelman and Burson MD joins Kreab in Singapore

Martin Alintuck will join the agency in mid-October as new managing Partner

Havas Worldwide Siren names new general manager in Singapore

Havas Worldwide Siren names new general manager in Singapore

Anna Chew has 15 years' of experience in the industry

MGA Communications' Mike Gaughan passes away at 77

PR pros mourned Gaughan's loss on Twitter.

#Deflategate ruling: PR pros celebrate Brady, blast Goodell

#Deflategate ruling: PR pros celebrate Brady, blast Goodell

New England quarterback Tom Brady beat the "Deflategate" court case, but the NFL and commissioner Roger Goodell are facing criticism on social media.

Pramana hires Chelsea Clinton's spokesman, Rent the Runway's PR head

Kamyl Bazbaz and Kristen Whisenand join Pramana's New York office.

If you thought Millennials were different, wait for Gen Z

If you thought Millennials were different, wait for Gen Z

Generation Z is diverse, independent, knowledge-craving, and socially savvy, yet channel selective.

It's the authenticity, stupid

It's the authenticity, stupid

In demand in the early stages of this election cycle as much as it's ever been in the marketing world, authenticity is driving early surges by Donald Trump and Bernie Sanders.

What is the point of advertising?

What is the point of advertising?

Communicators are taking more notice than ever of paid media as marketing disciplines converge, but many question the future of traditional TV advertising. Is it quickly becoming a busted flush and what does that mean for PR pros?

Your Call: Who pulled off its logo redesign better, Google or Verizon?

Your Call: Who pulled off its logo redesign better, Google or Verizon?

Google took the wraps off its new logo this week. So did Verizon. Who unveiled its new corporate image best?

Ludlum: 5 implications last week's National Labor Relations Board decision will have on communicators

Ludlum: 5 implications last week's National Labor Relations Board decision will have on communicators

The decision made last week by the NLRB is the latest event fundamentally changing the relationship between employers and employees. It has plenty of implications for professional communicators.

FleishmanHillard names new GMs on each coast

FleishmanHillard names new GMs on each coast

Ephraim Cohen and Mitch Germann have taken over general manager roles in New York and Los Angeles, respectively.

7 stories PR pros need to know on Thursday morning, 9.3.2015

7 stories PR pros need to know on Thursday morning, 9.3.2015

2015 PRWeek Hall of Fame class announced; Ad buyers not worried about Hulu commercial-free option; Twitter shuffles product department; Facebook exec goes to Washington; Americans like Pope Francis.

Industry launches updated Barcelona Principles to measure the value of PR

Industry launches updated Barcelona Principles to measure the value of PR

A new framework for measuring the performance of communications has been launched, with an aim of reflecting the changing media landscape.

Bye, McDonald's: Burger King continues Peace Day mission with other brands

Bye, McDonald's: Burger King continues Peace Day mission with other brands

Burger King is reaching out to more food chains to merge burgers in the name of Peace Day.

UBS asks the big questions in global brand relaunch

UBS asks the big questions in global brand relaunch

Publicis Worldwide steers the Swiss financial giant through a digital play based on extensive client research.

Ketchum veteran Laura Ryan joins Cohn & Wolfe to lead US corporate practice

Ketchum veteran Laura Ryan joins Cohn & Wolfe to lead US corporate practice

Ryan will report to US president David Herrick in the new role. She left Ketchum last week.

US-China Business Council appoints Lesley Lopez to lead comms

US-China Business Council appoints Lesley Lopez to lead comms

She took over the role from Marc Ross, who co-founded Caracal Strategies in June.

Google logo: 20 best Twitter reactions from agencies, designers and brands

Google logo: 20 best Twitter reactions from agencies, designers and brands

Google's logo change lit up social media, with designers, agencies, individuals and companies including the PR firm Manifest London all joining the discussion.

Fleishman loses Gerard Carney to Guggenheim Partners

Fleishman loses Gerard Carney to Guggenheim Partners

Carney will serve as Guggenheim Partners' MD and media strategist, starting next week.

6 stories PR pros need to know on Wednesday morning, 9.2.2015

6 stories PR pros need to know on Wednesday morning, 9.2.2015

Marriott's new brand ambassador is a YouTube star; Sony took the edge off 'Concussion,' according to leaked emails; Global revenue up 8.5% at Edelman in latest fiscal year; Bush changes course, challenges Trump; Consumer Reports' worst cars of 2015; A legal blow for Uber.

Bell Pottinger litigation support helps secure Suzuki court victory in four-year Volkswagen case

Bell Pottinger litigation support helps secure Suzuki court victory in four-year Volkswagen case

Japan's Suzuki Motor Corporation has won a major decision against rival manufacturer Volkswagen in the International Court of Arbitration with help from the litigation support team of comms firm Bell Pottinger.

Honorees for PRWeek Hall of Fame 2015 unveiled

Honorees for PRWeek Hall of Fame 2015 unveiled

The third group of inductees to the PRWeek Hall of Fame will be honored at a dinner in New York City on December 7.

Opinion: Changing perceptions about 'Brand Taiwan'

Opinion: Changing perceptions about 'Brand Taiwan'

Although the country doesn't yet have a truly global brand on the scale of Samsung or Toyota, the tide is beginning to turn, says Prophet's John Holton

How nine brands described their jobs to five-year-olds on Twitter

How nine brands described their jobs to five-year-olds on Twitter

The hashtag garnered more than 15,000 tweets by Tuesday afternoon.

Edelman grows 8.5% in 2014/15 financial year

Edelman grows 8.5% in 2014/15 financial year

Global revenues at the world's largest PR firm rose to $833 million in the 12 months to June 30, 2015, while the US was up 9% to $504.7 million in the same period.

Chipotle calls lawsuit over GMO-free messaging 'meritless'

Chipotle calls lawsuit over GMO-free messaging 'meritless'

"Chipotle has always been honest and transparent with its customers, and our messaging surrounding our use of non-GMO ingredients is no exception," said communications director Chris Arnold.

NFL comms leader Paul Hicks joins Glover Park Group

NFL comms leader Paul Hicks joins Glover Park Group

He will continue to work with the league in his new role.

GE names CMO Beth Comstock vice chair of Business Innovations unit

GE names CMO Beth Comstock vice chair of Business Innovations unit

She is reportedly the first woman to hold the vice chair title at GE.

Apple's iOS 9 to force a dramatic rethink about mobile marketing

Apple's iOS 9 to force a dramatic rethink about mobile marketing

Three reasons why marketers will have to shake things up when Apple releases the latest version of its operating system.

Tokyo 2020 Olympic logo dropped after a month

Tokyo 2020 Olympic logo dropped after a month

Kenjiro Sano has been accused of plagiarizing the logo by a Belgian designer.

The 8 stories PR pros need to know on Tuesday morning, 9.1.2015

The 8 stories PR pros need to know on Tuesday morning, 9.1.2015

More Clinton emails released; Marissa Mayer's big announcement; PRWeek Career Guide 2015; White House debuts year two of It's On Us campaign; Deflategate ruling expected this week; Wikipedia bans 281 from editing.

Khoo Yin named general manager of FleishmanHillard in Singapore

Khoo Yin named general manager of FleishmanHillard in Singapore

She succeeds Mickie French, who has repatriated to the United States.

Kim Kardashian West's Diclegis #CorrectiveAd clears air on FDA requirements

Kim Kardashian West's Diclegis #CorrectiveAd clears air on FDA requirements

The reality-show star took to Instagram again on Sunday night to promote morning sickness medication Diclegis, this time with extensive risk information.

Analysis

European leaders, aid groups must use smart comms to confront refugee crisis

European leaders, aid groups must use smart comms to confront refugee crisis

The refugee crisis taking place in Europe is especially sensitive because of the large number of children affected.

How the NFL can stop Concussion from knocking it out

How the NFL can stop Concussion from knocking it out

Although the National Football League has been communicating about its health and safety efforts, Concussion's release will potentially reignite the discussion on a much broader scale.

Divine inspiration: Pope Francis' US visit - and PR message - can help rebuild Catholic Church, say comms pros

Divine inspiration: Pope Francis' US visit - and PR message - can help rebuild Catholic Church, say comms pros

As more and more people in the US leave the Catholic Church, an on-target message from the progressive Pope about poverty and discrimination could help reverse the slide when he visits the country in September.

Experts: Sprout needs to show Addyi is not Viagra for women

Experts: Sprout needs to show Addyi is not Viagra for women

Contrary to popular belief, Addyi is not the female Viagra. That's the message drug-maker Sprout must get across to doctors and patients in the coming weeks.

Experts: After hacking scheme, it's time to rethink how companies use wire services

Experts: After hacking scheme, it's time to rethink how companies use wire services

Communications experts say news-release-distribution services just don't reach journalists like they used to. But they do help public companies meet SEC requirements.

Content and fan engagement: The key ingredients to competing in the snack bar category

Content and fan engagement: The key ingredients to competing in the snack bar category

A highly competitive category is getting even more intense with the entry of major food and confectionary players.

Marketers give kudos to Nike for Chuck Taylor All Star II launch

Marketers give kudos to Nike for Chuck Taylor All Star II launch

It's harder than it looks to launch an extension of an iconic brand.

YouTube evolves into a primary marketing channel

YouTube evolves into a primary marketing channel

"We've found the length of the video has become less important in terms of how long someone watches something. It's really about the content, and capturing your audience's attention in the first three seconds," says Heineken's Ron Amram.

It's been a torrid week for Toshiba, but "it will not crumble", says crisis expert

It's been a torrid week for Toshiba, but "it will not crumble", says crisis expert

After the Japanese giant was rocked by a financial reporting scandal, it is now pursuing a "clear the deck" strategy

How Uber drove circles around New York City's mayor

How Uber drove circles around New York City's mayor

Uber was hailed as the winner after a fierce public affairs battle against New York City Mayor Bill de Blasio, who had moved to cap the number of vehicles it could operate in the city.

Why Ashley Madison will no longer arouse customers

Why Ashley Madison will no longer arouse customers

The Ashley Madison brand has been tarnished beyond repair, say crisis comms experts.

Why PR pros are now thinking twice about Reddit

Why PR pros are now thinking twice about Reddit

Victoria Taylor's exit and the Reddit community's often vicious response has cooled off many PR executives on the website's Ask Me Anything sessions.

Teneo: The ambition is global

Teneo: The ambition is global

The acquisition of Blue Rubicon and StockWell by Teneo Holdings last week has sent shockwaves through the industry. The scale of the ambition is huge: to set up a global City and crisis shop to challenge stalwarts such as Finsbury and Brunswick, and become the market leaders in this field. PRWeek assesses the impact on the industry as well as what it says about the health of the mergers and acquisitions market for PR agencies in the UK and beyond.

International talent: Asia integration is a 'two-way street'

International talent: Asia integration is a 'two-way street'

In the wake of Toyota conceding it didn't do enough to help Julie Hamp integrate in Japan, what responsibilities does the PR industry have towards international employees?

Not Lovin' It: McDonald's consumers want transparency as key ingredient

Not Lovin' It: McDonald's consumers want transparency as key ingredient

In May, McDonald's CEO Steve Easterbrook announced a turnaround plan to focus on the chain's "future as a modern, progressive burger company" by building brand excitement and cutting costs

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