Latest News

AdvaMed promotes Moebius to EVP of public affairs

AdvaMed promotes Moebius to EVP of public affairs

She started in the new role on April 1.

Weight Watchers seeks new PR agency partner

Weight Watchers seeks new PR agency partner

The health and wellness brand parted ways with Ketchum last month.

P&G marketing cull has PR in its sights

P&G marketing cull has PR in its sights

The consumer goods behemoth is continuing its cost-cutting and rationalization process and this time marketing and PR are firmly in the spotlight.

Your call - Which early presidential candidate won in the media this week?

Your call - Which early presidential candidate won in the media this week?

Hillary? Rand Paul? Ted Cruz? Marco Rubio?

Interpublic Group's PR Q1 revenue sees high single-digit increase

Interpublic Group's PR Q1 revenue sees high single-digit increase

The Constituency Management Group unit, which includes IPG's PR agencies, saw 1.6% organic revenue growth in Q1.

Five things PR pros need to know on Friday morning, 4.24.2015

Five things PR pros need to know on Friday morning, 4.24.2015

Comcast may abandon Time Warner takeover bid; Google financials miss expectations; Apple watch on sale today

Ogilvy hires former Freuds director Serge Vaezi to senior EMEA role

Ogilvy hires former Freuds director Serge Vaezi to senior EMEA role

Ogilvy PR has appointed Serge Vaezi from Freuds to the role of EMEA managing director, strategy and planning.

Nevada hires firms to promote the state in South Korea and UK

Nevada hires firms to promote the state in South Korea and UK

Nevada brought on South Korea-based Aviareps Marketing and Garden Holdings and UK-based Hills Balfour.

Apple's senior PR director Kerris exits, following Dowling's promotion

Apple's senior PR director Kerris exits, following Dowling's promotion

Kerris' departure comes less than a week after Apple named Steve Dowling its new VP of communications.

Businesses should hop on the pot bandwagon

Businesses should hop on the pot bandwagon

The marijuana industry is opening many doors for brands.

Burson launches data-driven creative content offering

Burson launches data-driven creative content offering

The offering will initially roll out in New York, Chicago, and Washington, DC.

Six things PR pros need to know on Thursday morning, 4.23.2015

Six things PR pros need to know on Thursday morning, 4.23.2015

WPP reports 1.2% increase in Q1 for PR, public affairs; Comcast-Time Warner merger hits major roadblock; YouTube unveils new offering

Asia Resource Minerals and Finsbury cease relationship amid Rothschild-linked takeover bids

Asia Resource Minerals and Finsbury cease relationship amid Rothschild-linked takeover bids

Troubled coal producer Asia Resource Minerals (ARMS) has stopped working with Finsbury and will not replace the agency as two competing takeover bids battle it out for control of the London-listed company, PRWeek has learnt.

WPP PR and public affairs Q1 growth held back by UK and continental Europe

WPP PR and public affairs Q1 growth held back by UK and continental Europe

WPP has reported a 1.2 per cent rise in like-for-like sales in its PR and public affairs group in the first quarter of 2015, with growth in all regions except the UK and continental Europe. Net sales in the division grew 1.6 per cent.

South Korea renews Finn Partners contract to focus on 'success stories'

South Korea renews Finn Partners contract to focus on 'success stories'

The country is also working with BGR Public Relations.

PR Rundown, 4.22.2015: Waggener Edstrom, Powell Tate, Highwire

And news from Tanis Communications.

Blue Bell enlists Burson as second firm to assist with ice cream recall

Blue Bell enlists Burson as second firm to assist with ice cream recall

The company began working with Burson on Monday.

Here's how nine brands are honoring #EarthDay on Twitter

Here's how nine brands are honoring #EarthDay on Twitter

Check out how brands are celebrating Earth Day's 45th anniversary on Twitter.

Formica hires Spong to reinvigorate the brand

Formica hires Spong to reinvigorate the brand

Vehr Communications previously worked with Formica.

Golin enters Russia with Moscow office

Golin enters Russia with Moscow office

Golin has opened an office in Moscow with its Russian partner Comunica.

Five things PR pros need to know on Wednesday morning, 4.22.2015

Five things PR pros need to know on Wednesday morning, 4.22.2015

Golin opens office in Moscow; Protestors gather in Baltimore after man dies in police custody; South Korea brings on Finn Partners.

Blue Bell brings on kglobal to assist with massive recall crisis

Blue Bell brings on kglobal to assist with massive recall crisis

The company has pulled all of its ice-cream products due to listeria concerns.

South Korea inks BGR to six-month strategic PR pact

South Korea inks BGR to six-month strategic PR pact

Documents filed with the federal government say the "scope of services require the highest degree of confidentiality."

BMW beats Google, Walt Disney to become world's most reputable brand

BMW beats Google, Walt Disney to become world's most reputable brand

Lego, Apple, and Rolex also ranked in the top 10.

Omnicom PR revenue up 3.1% in Q1

Omnicom PR revenue up 3.1% in Q1

US organic revenue was up 4.8% in the first quarter, while that of the UK increased 9.3%. In Asia-Pacific, it grew 6.7%.

Seven things PR pros need to know on Tuesday morning, 4.21.2015

Seven things PR pros need to know on Tuesday morning, 4.21.2015

Publicis Q1 revenue flat; Blue Bell recalls all products; New L'Oreal CCO; How Ginni Rommetty is trying to turn around IBM.

L'Oréal USA ups Maria Shriver's former comms head DiGirolamo to CCO

L'Oréal USA ups Maria Shriver's former comms head DiGirolamo to CCO

He reports to L'Oréal USA president and CEO Frédéric Rozé.

Publicis organic revenue grows 0.9 per cent as it reaches digital landmark

Publicis organic revenue grows 0.9 per cent as it reaches digital landmark

Publicis Groupe saw organic revenue grow 0.9 per cent in the first quarter of 2015 - despite significant declines in the UK, Russia and Brazil - with digital now accounting for more than half of revenue.

Edelman hires White House exec Simon for business and social purpose

Edelman hires White House exec Simon for business and social purpose

Simon previously served as the director of international affairs to first lady Michelle Obama.

BrandPie plants its flag in New York, adds Ford as creative director

BrandPie plants its flag in New York, adds Ford as creative director

The London-based firm also brought on Richard Ford as its US creative director, reporting to MaryLee Sachs.

FleishmanHillard, Bowen Foundation team up on diversity initiative

The firm will work to grow opportunities for people of color in both the PR and media fields.

Lewis PR raises $27m in funding

Lewis PR raises $27m in funding

CEO Chris Lewis said the firm is looking into acquisitions in the US, China, and India, among other markets.

Six things PR pros need to know on Monday morning, 4.20.2015

Six things PR pros need to know on Monday morning, 4.20.2015

BuzzFeed wipes out three posts for advertisers, according to internal memo; Elmo helps the surgeon general encourage vaccinations; IPG buys a TV analytics firm.

It's official: Steve Dowling succeeds Katie Cotton as Apple's comms leader

It's official: Steve Dowling succeeds Katie Cotton as Apple's comms leader

The technology giant dropped the "interim" from Dowling's title this week.

Dove Real Beauty effort has run its course

Dove Real Beauty effort has run its course

It may be time for Dove's award-winning and groundbreaking Real Beauty campaign to come to an end.

How to get hired into PR - part two

How to get hired into PR - part two

There's never been a better time to get into PR - so don't blow that one-time opportunity to make a great impression.

Spotify to let brands target ads based on users' moods

Spotify to let brands target ads based on users' moods

It will also allow marketers to target ads based on age, geography, and language.

Six things PR pros need to know on Friday morning, 4.17.2015

Six things PR pros need to know on Friday morning, 4.17.2015

Bloomberg terminals go out globally; Rubio launch pushes him even with Bush in Florida; Group of influential doctors wants Dr. Oz out at Columbia.

Massage Envy brings on Golin to tell brand's wellness story

Massage Envy brings on Golin to tell brand's wellness story

Golin's Dallas office is leading the account, which was previously held by Fish Consulting.

Canadian firm offers '.sucks' domain to brands for $2,500 annual charge

Canadian company Vox Populi Registry is now in command of the latest - and highly controversial - generic Top-Level Domain, '.sucks'.

Analysis

Is Antonio Lucio the right person to define HP's brand? Comms experts weigh in

Is Antonio Lucio the right person to define HP's brand? Comms experts weigh in

As HP prepares to split into two separate entities, PR pros back Lucio to create a global positioning and narrative for the newly formed HP Inc.

How to dodge a confetti attack, and other tips for hosting a safe press conference

How to dodge a confetti attack, and other tips for hosting a safe press conference

Barack Obama. Hillary Clinton. George W. Bush. And now Mario Draghi. They've all had press conferences or public events interrupted. Here's how to stop that from taking place, and what to do if it happens.

The campaign tech to watch as the 2016 race gets underway

The campaign tech to watch as the 2016 race gets underway

Will 2016 be the Periscope election? The Meerkat election? Or the even bigger data election? It's not that simple, but new platforms will help campaigns perform faster and more consistently across media than ever before.

How the CCO role is changing - it's complicated

How the CCO role is changing - it's complicated

The CCO role is changing, but how, why, and in what direction is more complicated than it seems.

Why it's smart for big business to take a stand on 'religious freedom' laws

Why it's smart for big business to take a stand on 'religious freedom' laws

Companies in Indiana and Arkansas say opposing "religious freedom" laws in their states wasn't just the right thing to do; it was also the right thing for their businesses.

As gun-violence activists speak out, is America still listening?

As gun-violence activists speak out, is America still listening?

Gun violence has become a routine headline in the 24/7 news cycle.

How a strong dollar is weakening the hand of global PR agencies

How a strong dollar is weakening the hand of global PR agencies

Wild currency fluctuations are casting a shadow over otherwise improving economic conditions.

How the PR industry is tackling its diversity deficit

How the PR industry is tackling its diversity deficit

Has progress been made? Yes, say experts. But there's a long way to go.

Transgender branding goes mainstream with Clean & Clear campaign

Transgender branding goes mainstream with Clean & Clear campaign

Jennings' Clean & Clear sponsorship is the latest in a gradual move by brands to include transgender people in mainstream advertising.

Despite the price tag, it's time for marketers to embrace Apple Watch

Despite the price tag, it's time for marketers to embrace Apple Watch

Should brands follow Apple into the wearable space now that the wraps are off Apple Watch? In a word, yes, say marcomms executives.

At SXSW, 'all you see are brands' - why that's the problem

At SXSW, 'all you see are brands' - why that's the problem

"It's become amateur hour," says one longtime attendee skipping the event for the first time in years. Yet many marketers contend the festival still has much value.

PR firms at a make-or-break moment on content creation

PR firms at a make-or-break moment on content creation

The pressure is on for agencies, large and small, to get content creation right - and right now.

How five brands are going for gold on Oscar night

How five brands are going for gold on Oscar night

The brands are balancing multiple digital and social media initiatives throughout the event to keep viewers engaged.

Why a traditional, fact-based approach on vaccine comms isn't working

Why a traditional, fact-based approach on vaccine comms isn't working

While a straight-to-the-point, fact-based approach is often effective in healthcare PR, it's not the best option for trying to convince skeptical parents that they should vaccinate their children.

Why brands believe Black History Month is best celebrated year-round

Why brands believe Black History Month is best celebrated year-round

While many brands tip their caps to Black History Month each February, the ones that really connect with African-American consumers make it a year-round priority.

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