The FDA's Fresh Empire campaign seeks to reach multicultural teens between 12 and 17 years old.
Both companies say they've found no evidence of employee wrongdoing after a critical New York Times report on Monday about the unregulated industry.
The fast-food chain is getting no shortage of traditional media coverage, as well.
He will lead Zeno's US digital team and customer experience service.
The SNL vet has teamed with other funny moms to crack jokes in a Chevy Traverse.
Berk will continue to use its own brand and function as an independent subsidiary of MWW.
In terms of whose brand is worth what, technology companies are again at the top of the list.
European technology PR firm Johnson King has merged into global agency Finn Partners, becoming Finn Partners Ltd.
McDonald's all-day breakfast is here; Beer mega-merger said to be off; Variety names CMO; NFL official addresses blown call; General Mills recalls non-gluten-free Cheerios; DaftKings, FanDuel face 'insider trading' accusations; Clinton camp capitalizes on McCarthy gaffe.
Instinctif has hired former Edelman global energy sector chair Rishi Bhattacharya as managing partner in its international corporate affairs practice.
Amit Narayan will take on new national role of reputation lead
Think consumers would rule out content from brands in favor of networks or digital platforms? Think again.
Not to mention the benefits and inside workings of having frenemies.
Her ultimate goal: "create a more joyful planet."
The firm's scope of work includes trade media relations, thought leadership, customer advocacy, and social media.
Speculation had been rife last week that Jack Dorsey would return to the role of chief executive of Twitter - this move was confirmed in a series of tweets on Monday.
American Apparel files for Chapter 11; More details emerge about Volkswagen scandal; Tech brands top Interbrand rankings; Hillary Clinton to unveil gun-control plan; Steve Jobs' widow unhappy with biopic.
FIFA has yet to release an official statement on calls by four sponsors for the organisation's president Sepp Blatter to step down immediately, although Blatter's lawyer has stated "he will not resign".
The fast-food chain is making the location's owner - and its iconic cows - the stars of its media relations push before it debuts in the Big Apple.
Millennial marketers talk about the stereotypes they face at Advertising Week.
He most recently served as vice president of corporate affairs at Kraft before taking the role at Mondelez International, the owner of snack food brands such as Cadbury and Oreo, this week.
Brands are getting better at creating content. Next, they need to collaborate.
Vatican says pope doesn't support Kim Davis' positions; Global stocks rise before jobs report; Malala documentary hits theaters; Data breach affects T-Mobile customers; Volkswagen US CEO to testify in front of Congress.
Global PC and tablet accessories provider Logitech has appointed Creston agencies Fever Unlimited and Things Unlimited to a UK PR and social brief believed to be worth six figures, PRWeek has learned.
Kris Balderston says APAC region more open-minded than others and keen to address big problems through broad and inventive PR campaigns
Megumi Hayakawa joins with mandate to develop the agency's integrated platform
At an Advertising Week panel in Washington, DC, comms pros discussed some of the pervasive issues surrounding diversity - or lack of it -- in the PR industry.
Whole Foods will pull prisoner-made products from store shelves by April 2016.
Hans-Gerd Bode has joined Volkswagen as head of group comms, investor relations and external relations.
Would eliminating the limit give users new options or dilute the service? Take our poll below.
New leadership at Spong; United CEO apologizes for merger troubles; NASA's marketing revival; Trump social media adviser profiled; 'Call of Duty' stunt criticized; Reports: Dorsey picked for Twitter CEO job.
The 10-year agency veteran will lead Spong's New York and Minneapolis offices and report to Mike Lescarbeau, CEO of Carmichael Lynch.
Three-pronged expansion strategy is the next step to WE's success in Asia, with focus on India and ASEAN
She left her role as MSLGroup's global social media and digital head in June.
How the global bank gets the right message to six regions around the globe.
Volkswagen says it plans to directly contact all customers who are affected by the firm's emissions scandal, and will inform them how their vehicle can be "fixed".
She previously ran her own consultancy for a decade.
Diversity isn't just having more women or people of color in the room. It means professionals from different socioeconomic backgrounds, sexual orientations, political and religious beliefs, and even physical abilities.
Marty McFly's DeLorean pulled over and the Batmobile gets 'towed away': Lego video game stunt gets social media revving
The agency Brown Betty PR got Twitter motoring after it deployed four iconic film vehicles to visit media firms across London on Tuesday - with the DeLorean car from Back To The Future gaining column inches after a run-in with the law.
Ira Glass and other Advertising Week speakers address the marketing potential of an audio renaissance.
Investigative journalism is getting more complicated. Here's what it means for those under the microscope
As newsrooms have shrunk, non-traditional media and organizations are doing the brunt of investigative reporting. Communicators are adjusting - and pushing back in new ways.
The Volkswagen Group scandal, which began when the company admitted fitting 11 million cars worldwide with a so-called 'defeat device' to fool emissions tests, threatens to overwhelm its numerous brands but is there also a danger that the issue could spill over into a sector-wide reputational crisis for the motor industry as a whole?
Ongoing economic growth and commitment to reform are at the heart of the President's comms mission. But he also finds time to namecheck Hemingway, Sleepless in Seattle and House of Cards in keynote speech
Crisis comms experts tell PRWeek that a leadership change is one step the German automaker needs to take right now.
In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Malaysia
Both President Obama and Chinese counterpart Xi Jinping will be keeping one eye on their legacies during next week's extensive state visit. The trip will have implications for US businesses, as well.
McDonald's all-day breakfast menu additions could help its bottom line. But they may hurt its efforts to add healthier food options.
The refugee crisis taking place in Europe is especially sensitive because of the large number of children affected.
Although the National Football League has been communicating about its health and safety efforts, Concussion's release will potentially reignite the discussion on a much broader scale.
Divine inspiration: Pope Francis' US visit - and PR message - can help rebuild Catholic Church, say comms pros
As more and more people in the US leave the Catholic Church, an on-target message from the progressive Pope about poverty and discrimination could help reverse the slide when he visits the country in September.
Contrary to popular belief, Addyi is not the female Viagra. That's the message drug-maker Sprout must get across to doctors and patients in the coming weeks.
Communications experts say news-release-distribution services just don't reach journalists like they used to. But they do help public companies meet SEC requirements.
A highly competitive category is getting even more intense with the entry of major food and confectionary players.
It's harder than it looks to launch an extension of an iconic brand.
"We've found the length of the video has become less important in terms of how long someone watches something. It's really about the content, and capturing your audience's attention in the first three seconds," says Heineken's Ron Amram.