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Burson's Southwest US market leader Burns rejoins UnitedHealthcare

Burson's Southwest US market leader Burns rejoins UnitedHealthcare

In his new role at the organization, Burns will spearhead external communications for UnitedHealthcare's Medicare business

NFL on deflategate: We're looking into it

NFL on deflategate: We're looking into it

The NFL emphasized that it's taking its time to get the investigation right in a statement released on Friday.

Brands from all sectors go for a slice of #NationalPieDay

Brands from all sectors go for a slice of #NationalPieDay

Twitter is buzzing with #NationalPieDay posts from businesses you would and would not expect.

Retail's inflection point requires seamless storytelling

Retail's inflection point requires seamless storytelling

Consumers are fueling a retail revolution that allows them to shop when and where they want, but success still boils down to product, service, and systems, as Trader Joe's and Walmart show.

Your call: Were the Brady and Belichick deflategate press conferences believable?

Your call: Were the Brady and Belichick deflategate press conferences believable?

Take our poll on whether you thought the New England Patriots coach and quarterback were telling the truth during their Thursday press conferences.

Seven things PR pros need to know on Friday morning, 1.23.2015

Seven things PR pros need to know on Friday morning, 1.23.2015

Sony pushes back Q4 earnings report; Comcast's lobbying in focus; Obama interviews on YouTube get a little weird.

Cohn & Wolfe expands Joseph's role to lead Latin America and integrated marketing

Cohn & Wolfe expands Joseph's role to lead Latin America and integrated marketing

Jim Joseph will oversee growth in Latin America, the US, Canada, and Mexico, as well as brand communications and integrated marketing efforts worldwide.

Médard Schoenmaeckers joins HSBC in comms shake-up

Médard Schoenmaeckers joins HSBC in comms shake-up

HSBC has announced a shake-up at the top of its global PR team with the appointment of Médard Schoenmaeckers as global head of communications, working under current comms chief Pierre Goad whose remit has been extended to human resources.

Pulitzer Prize winner, MSLGroup Atlanta founder Goodwin dies at 97

Pulitzer Prize winner, MSLGroup Atlanta founder Goodwin dies at 97

George Goodwin established what would become MSLGroup's Atlanta office in 1965.

Finn Partners enters Nashville with DVL, Seigenthaler acquisitions

Finn Partners enters Nashville with DVL, Seigenthaler acquisitions

Finn Partners will merge the two agencies into a firm called DVL Seigenthaler, which will have about $11 million in annual fees.

Former Golin New York consumer lead moves to MSLGroup

Former Golin New York consumer lead moves to MSLGroup

Andrea Morgan reports to MSLGroup New York MD Andrew Silver.

Allison+Partners hires Ogilvy's Smith to expand corporate practice

Allison+Partners hires Ogilvy's Smith to expand corporate practice

Tom Smith is focusing on strengthening Allison's corporate offering, particularly working with clients on thought leadership and reputation.

Seven things PR pros need to know on Thursday morning, 1.22.2015

Seven things PR pros need to know on Thursday morning, 1.22.2015

Clinton to prioritize fixing leaks in prospective 2016 campaign; Uber faces regulatory hurdles in South Korea; American Express, eBay announce layoffs.

Bell Pottinger launches crisis and litigation division

Bell Pottinger launches crisis and litigation division

Bell Pottinger has formed a crisis and litigation arm to bring its legal expertise under one roof.

Pedersen: Huntsworth management shake-up sparked resignation

Pedersen: Huntsworth management shake-up sparked resignation

Pete Pedersen has told PRWeek that the arrival of new management at Huntsworth represented the "best of possible timings" to resign as Grayling CEO, but he predicted success for the parent company despite recent difficulties.

Student of the Year 2015 finalists selected

Student of the Year 2015 finalists selected

The Winner and Honorable Mention will be announced at the PRWeek Awards in New York City on March 19.

White House comms team, cheese puns, take center stage of post-SOTU Twitter Q&A

White House comms team, cheese puns, take center stage of post-SOTU Twitter Q&A

The Obama administration paid homage to one of President Andrew Jackson's quirkier events - and an episode of The West Wing - by hosting "Virtual Big Block of Cheese Day" on Wednesday.

Who real-timed #DeflateGate best - Krispy Kreme or Charmin?

Who real-timed #DeflateGate best - Krispy Kreme or Charmin?

Brands pumped up their best jabs on "deflategate."

Altimeter: Big data is a huge opportunity for marcomms teams

Altimeter: Big data is a huge opportunity for marcomms teams

Fluency in big data will help communicators collaborate more effectively, according to a report released Wednesday by analyst Susan Etlinger.

British Airways splits marketing department in major reshuffle

British Airways splits marketing department in major reshuffle

The changes will coincide with the departure of MD for brand and customer experience Frank van der Post next month.

Pete Pedersen resigns as Grayling CEO

Pete Pedersen resigns as Grayling CEO

Pete Pedersen has resigned from his role as Grayling CEO after two years in the job, parent company Huntsworth announced this afternoon.

Edelman appoints Behm to lead restructured Southern US operation

Edelman appoints Behm to lead restructured Southern US operation

As president of Edelman South, Steve Behm will oversee 300 people across offices in Atlanta, Austin, Dallas, Houston, and Orlando.

Shocase launches as social network for PR and marketing pros

Shocase launches as social network for PR and marketing pros

New social network Shocase will help PR and marketing professionals feature their work, stay updated on trends, and connect with others in the industry.

Speechwriting, comms, and social media firsts at State of the Union

Speechwriting, comms, and social media firsts at State of the Union

The White House released the speech early on medium, included several unprecedented words, and...leaked a picture of the president's brown suit?

#SOTU and five other things PR pros need to know on Wednesday, 1.21.2015

#SOTU and five other things PR pros need to know on Wednesday, 1.21.2015

Praise for Obama's sixth State of the Union; IBM issues disappointing revenue forecast; NFL's "deflategate" investigation gains steam.

Australia's One Green Bean opens in London

Australia's One Green Bean opens in London

Australian consumer PR agency One Green Bean, part of Havas Worldwide, has launched a London office as the first step towards building an international network.

Last chance to submit to PRWeek's Global Awards

Last chance to submit to PRWeek's Global Awards

There are still a few more days left to submit your last-minute entries for the PRWeek Global Awards.

PRWeek readers: Keep PR majors in advanced writing classes

PRWeek readers: Keep PR majors in advanced writing classes

Respondents to PRWeek's latest poll say PR majors should continue to take advanced writing courses, despite a shift in professional job duties.

FleishmanHillard wins gold in US Olympic Committee RFP

FleishmanHillard wins gold in US Olympic Committee RFP

M&C Saatchi PR was the incumbent on the account.

Six things PR pros need to know on Tuesday morning, 1.20.2015

Six things PR pros need to know on Tuesday morning, 1.20.2015

More on global Tourism Australia agency review; Edelman releases Trust Barometer 2015; State of the Union preview.

Ketchum promotes Stephen Waddington to chief engagement officer

Ketchum promotes Stephen Waddington to chief engagement officer

Stephen Waddington has been promoted to the newly created role of chief engagement officer at Ketchum, in a bid to drive integration of digital and social capabilities.

Tourism Australia puts out tender for international agency panels

Tourism Australia puts out tender for international agency panels

Tourism Australia (TA) has issued a PR tender following a global review, in a move to set up an international panel model.

Red Bull appoints The Hub after moving comms in-house six years ago

Red Bull appoints The Hub after moving comms in-house six years ago

Energy drinks giant Red Bull has appointed food-focused PR agency The Hub to manage its trade communications, since moving the role in-house six years ago, PRWeek has learned.

Edelman: Public trust 'evaporated' in 2014

Edelman: Public trust 'evaporated' in 2014

The public's trust in businesses, NGOs, media, and government dropped last year, according to the latest edition of Edelman's Trust Barometer.

Portland hires British Embassy's Smith as it expands in DC

Portland hires British Embassy's Smith as it expands in DC

He will focus on advising clients on media and digital engagement.

Alaska puts $75m tourism marketing account up for grabs

Alaska puts $75m tourism marketing account up for grabs

The scope of work includes advertising, social media, content marketing, partnerships, and joint ventures.

Ryanair, Aer Lingus duke it out on Twitter

Ryanair, Aer Lingus duke it out on Twitter

It's a fight! The Irish airline rivals are sparring after claims that Aer Lingus "photobombed" a Ryanair ad.

Compelling narratives drive buzz at auto and tech shows

Compelling narratives drive buzz at auto and tech shows

PRWeek editor-in-chief Steve Barrett reflects on the common trends fueling the automotive sector's feel-good presence at CES and the Detroit auto show.

McDonald's veteran Heather Oldani to return to Edelman

McDonald's veteran Heather Oldani to return to Edelman

She is beginning her second stint at the PR firm in Chicago as EVP of corporate communications.

Your call: Should PR majors take fewer writing courses?

Your call: Should PR majors take fewer writing courses?

Take our poll on whether PR students should still be taking advanced writing courses.

Analysis

Six PR insights from the snowy slopes of Davos

Six PR insights from the snowy slopes of Davos

The World Economic Forum at Davos means a congregation of bold-faced names from across nations and industries. It also indicates what communications trends will move to the forefront in the next 12 months.

With fewer acquisition options, agencies look outside PR for next deal

With fewer acquisition options, agencies look outside PR for next deal

There aren't many options left for agencies or holding companies looking to buy a PR firm in 2015.

Three ways police are communicating to regain public trust

Three ways police are communicating to regain public trust

Fatal incidents involving officers tore the Band-Aid off the often-tense relationship between the public and police in many American cities. Law-enforcement communicators explained three ways they are working to bridge the divide.

Outbreak comms plans: Break glass in case of emergency

Outbreak comms plans: Break glass in case of emergency

During last year's massive Ebola outbreak, public health institutes were ready with a comprehensive communications plan.

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

2014 has been a busy year for the PR industry. Here PRWeek looks back on some of the stories that hit the headlines...

Sony's hack response: Too pushy or not aggressive enough?

Sony's hack response: Too pushy or not aggressive enough?

The cyberattack against Sony Pictures Entertainment will go down as a landmark event in IT security and email etiquette. But will the studio's response be remembered as a step too far or not strong enough?

Air rage incidents demand steady nerves

Air rage incidents demand steady nerves

As recent events impacting three Asian airlines indicate, carriers may be best off treading carefully with social-media responses.

Spectacular gaffes: Sydney debacle adds to Uber's woeful run

Spectacular gaffes: Sydney debacle adds to Uber's woeful run

'Uber' is a prefix denoting an outstanding or supreme example of a particular kind of person or thing. Unfortunately, the company of the same name has been outstanding for all the wrong reasons.

How legacy tech brands can communicate at Silicon Valley's pace of change

How legacy tech brands can communicate at Silicon Valley's pace of change

Experts' three steps for communicators: focus on what you are bringing to market, set metrics, and deliver results.

Experts weigh in on Uber fallout in India

Experts weigh in on Uber fallout in India

Delhi has banned Uber after a female passenger reported she was raped by one of its contracted drivers, adding to the string of crises surrounding the San Francisco startup. We asked India-based PR experts to weigh in.

TransCanada looks for fresh strategy, and new agency, post-Edelman split

TransCanada looks for fresh strategy, and new agency, post-Edelman split

The energy company is talking with prospective agency partners to replace Edelman as it considers how to move forward after a strategy document leak brought widespread - and unwanted - media attention.

Japanese armed forces get image makeover

Japanese armed forces get image makeover

As Japan begins to get comfortable with the idea of having a more muscular military the country's Self-Defence Forces (SDF) are trying to woo the young to join them with images of smiling soldiers posing like pop stars

The key ingredients in Thanksgiving weekend marketing: Relevance and creativity

The key ingredients in Thanksgiving weekend marketing: Relevance and creativity

The Thanksgiving weekend promotional calendar is crowded, meaning brands need to work harder to stand out from the crowd.

FIFA World Cup reputation assignment too hot for two PR firms

FIFA World Cup reputation assignment too hot for two PR firms

Other agencies are weighing the risks of representing the embattled world soccer body, as well as the controversial host nations: Russia and Qatar.

Why the next six to nine months are crucial to rebuilding Detroit's reputation

Why the next six to nine months are crucial to rebuilding Detroit's reputation

But are the many disparate efforts promoting the city's revitalization without a centralized communications hub actually hurting its chances?

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