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Stop and stare at what these 9 brands are doing for the eclipse

Stop and stare at what these 9 brands are doing for the eclipse

You don't have to shield your eyes from social media during today's eclipse! Brands from DoubleTree by Hilton to Pizza Hut to Warby Parker have found creative ways to capitalize on the total solar eclipse.

Breakfast Briefing, 8.21.2017: The 5 stories PR pros need to know on Monday morning

What to watch today: an eclipse this afternoon, and President Trump addresses the nation this evening. Audi is denying it's working with a follower-buying website, and the Mooch has hired a publicist.

Audi joins Adidas and BBC to refute claims it worked with 'follower-buying' website

Audi joins Adidas and BBC to refute claims it worked with 'follower-buying' website

Audi is the latest major organisation to reject claims that it is a client of a UK-based business that lets influencers buy followers and 'engagement' on social media.

Royal Caribbean on booking Bonnie Tyler for eclipse: 'We knew if we didn't get her, somebody else would'

Royal Caribbean on booking Bonnie Tyler for eclipse: 'We knew if we didn't get her, somebody else would'

The inside story of how the Total Eclipse Cruise came about.

Watch: Democratic Alliance spokesperson says Bell Pottinger hearing was 'very open'

Watch: Democratic Alliance spokesperson says Bell Pottinger hearing was 'very open'

Phumzile Van Damme, spokesperson of South Africa's Democratic Alliance, has told PRWeek she was "very satisfied" with the PRCA hearing into Bell Pottinger's controversial activities in the country.

Tragedy of Charlottesville illustrates America's deep divide

Tragedy of Charlottesville illustrates America's deep divide

Business can fill the moral vacuum created by President Trump but company CEOs have to balance a tightrope in doing so.

The PR Week 8.18.2017: Carmichael Lynch Relate's Julie Batliner

The PR Week 8.18.2017: Carmichael Lynch Relate's Julie Batliner

PRWeek's editorial team discusses the news of the week with special guest Julie Batliner, president of Carmichael Lynch Relate.

Your call: Who has the best eclipse campaign?

Your call: Who has the best eclipse campaign?

Look the moon on the sun, brands are all over the total eclipse coming Monday.

Sanofi adds WPP to creative roster in agency review

Sanofi adds WPP to creative roster in agency review

Shazam veteran James Pearson joins relocation tech startup Updater as first PR head

Shazam veteran James Pearson joins relocation tech startup Updater as first PR head

Monday was Pearson's first day at the relocation technology platform.

Breakfast Briefing, 8.18.2017: The 5 stories PR pros need to know on Friday morning

Uber sent a letter to customers reinforcing its opposition to white supremacists, while prominent Republicans and business leaders have started to rebuke President Trump more clearly.

Who is winning the Premier League on social media?

Who is winning the Premier League on social media?

These are the football clubs scoring the best engagement rates across Twitter and Facebook, according to We Are Social.

The media wrangler in Floyd Mayweather's corner

The media wrangler in Floyd Mayweather's corner

Kelly Swanson has been the undefeated boxer's PR handler for a dozen, never-short-on-controversy years.

Inside Color of Change's campaign to get Pepsi's CEO to #QuitTheCouncil

Inside Color of Change's campaign to get Pepsi's CEO to #QuitTheCouncil

Other companies such as IBM also found themselves in the organization's crosshairs after their leaders joined President Trump's business advisory councils.

Always #LikeAGirl returns to fight girls' fear of failure

Always #LikeAGirl returns to fight girls' fear of failure

Procter & Gamble's Always has brought back its #LikeAGirl campaign with a new ad tackling girls' failure of confidence during puberty.

PAN Communications opens Big Apple office, with NRG's Ryan Wallace at helm

PAN Communications opens Big Apple office, with NRG's Ryan Wallace at helm

PAN officially opened its New York office on August 1 to go along with its offices in San Francisco, Boston, and Orlando.

Breakfast Briefing, 8.17.2017: Silicon Valley, corporate America take a stand after Charlottesville

Facebook, Apple, and PayPal are among the companies vowing to fight extremism after last weekend's events in Charlottesville, Virginia.

Deloitte buys Ikea agency Acne and hires Sandoz to lead creative

Deloitte buys Ikea agency Acne and hires Sandoz to lead creative

Deloitte Digital has bought Stockholm-based creative firm Acne Agency, which has worked with brands including H&M, Spotify and Ikea.

Bell Pottinger's South African critic-in-chief arrives in London for PRCA hearing

Bell Pottinger's South African critic-in-chief arrives in London for PRCA hearing

Phumzile van Damme, the national spokeswoman for South Africa's second-biggest political party, has arrived in London where she will appear at the PRCA hearing into the conduct of the agency Bell Pottinger.

Adidas and BBC reprimand influencer 'follower buying' website that claims they are clients

Adidas and BBC reprimand influencer 'follower buying' website that claims they are clients

Adidas and the BBC have rejected claims they are clients of a UK-based business that lets influencers buy followers and 'engagement' on social media.

Too toxic to touch: CEOs flee Trump council before president disbands it

Too toxic to touch: CEOs flee Trump council before president disbands it

Seven CEOs dropped out of the president's manufacturing council before he disbanded it on Wednesday, along with another board of top executives.

5 things to know about interim White House communications director Hope Hicks

5 things to know about interim White House communications director Hope Hicks

Hicks was named interim White House communications director Wednesday. Unlike a certain predecessor, she has a record of keeping out of the spotlight.

Frazier's call earns him praise, rare for a pharma CEO

Frazier's call earns him praise, rare for a pharma CEO

Frazier's statement was a rare moment of humanity and personal perspective from a leader in an industry that speaks most often to investors and each other.

Mashable's Paul Cafiero joins Pramana Collective as principal

Mashable's Paul Cafiero joins Pramana Collective as principal

Cafiero had served as director of communications at Mashable since March 2014.

PepsiCo under fire as Trump backtracks on criticism of far right

PepsiCo under fire as Trump backtracks on criticism of far right

PepsiCo chief executive Indra Nooyi has been targeted by a campaign calling for business leaders to disassociate themselves from President Donald Trump after he was harshly criticized for his response to the weekend's far-right protests in Virginia.

W2O's Sentient adds Spitz, Viola to leadership team

W2O's Sentient adds Spitz, Viola to leadership team

Both positions were newly created as the agency has grown over the past year.

Breakfast Briefing, 8.16.2017: The 5 stories PR pros need to know on Wednesday morning

The business and political worlds are trying to digest President Trump's Tuesday press conference, in which he refused to solely blame white supremacists for Saturday's violence in Charlottesville, Virginia.

Red and Kazoo lose out as Samsung brings in new agency for UK brief

Red and Kazoo lose out as Samsung brings in new agency for UK brief

Ketchum has been appointed to a consolidated UK PR brief for electronics giant Samsung.

More leadership changes at Grayling: U.S. CFO Tony Cofone exits

More leadership changes at Grayling: U.S. CFO Tony Cofone exits

Cofone's position was cut as part of Huntsworth's plan to consolidate IT, HR, and finance to drive efficiencies across its business.

Audi rolls out global VR experience to get people back into the showroom

Audi rolls out global VR experience to get people back into the showroom

Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.

Why Tiki decided to douse torch-wielding white supremacists

Why Tiki decided to douse torch-wielding white supremacists

Tiki Brand put out a statement this weekend condemning white supremacist marchers who had used its product. It was the second time in three months the company had to disassociate its brand from extremist groups.

Johnson & Johnson in breach of UK drugs rules over Nicorette marketing

Johnson & Johnson in breach of UK drugs rules over Nicorette marketing

Johnson & Johnson has breached the UK drug regulation code in three places in promotions for smoking cessation product Nicorette.

Dynamic Signal launches Watson-powered content feed

Dynamic Signal launches Watson-powered content feed

The feed pulls content from the web based on topics and guidelines created by a program administrator.

Breakfast Briefing, 8.15.2017: The 4 stories PR pros need to know on Tuesday morning

More fallout from Charlottesville, including CEOs leaving Trump's advisory council.

Red succeeds H+K on Huawei UK consumer brief after Samsung loss

Red succeeds H+K on Huawei UK consumer brief after Samsung loss

Huawei's consumer tech arm has appointed Red Consultancy to deliver its comms strategy across Western Europe, the UK and Ireland, despite Hill+Knowlton Strategies' attempt to hold onto the UK brief.

ALS Association brings on Kwittken for Every Drop Adds Up campaign

ALS Association brings on Kwittken for Every Drop Adds Up campaign

The nonprofit organization previously worked with Porter Novelli and ad agency Red Deluxe during the Ice Bucket Challenge craze.

Grayling U.S. CEO Peter Harris to depart at end of August

Grayling U.S. CEO Peter Harris to depart at end of August

Paul Taaffe, CEO of Grayling parent Huntsworth, will act as U.S. CEO; Harris plans to set up his own consultancy.

Build-A-Bear Workshop picks FleishmanHillard as AOR on 20th anniversary

Build-A-Bear Workshop picks FleishmanHillard as AOR on 20th anniversary

Both Fleishman and Build-A-Bear Workshop are based in St. Louis.

Chipotle hires Laurie Schalow as first chief communications officer

Chipotle hires Laurie Schalow as first chief communications officer

Chipotle PR director Chris Arnold is reporting to Schalow.

Breakfast Briefing, 8.14.2017: The 5 stories PR pros need to know on Monday morning

President Donald Trump's statement blaming "many sides" for the violence in Charlottesville, Virginia, on Saturday received condemnation from across the political spectrum this weekend.

Analysis

'You must leave any association'; Experts urge brands to break with Trump

'You must leave any association'; Experts urge brands to break with Trump

No longer scared of the president's attacks on Twitter, companies are publicly breaking with Donald Trump over his remarks after last weekend's events in Charlottesville, Virginia. Corporate communications experts are cheering them on.

No, Trump TV isn't the beginning of North Korea-style state media

No, Trump TV isn't the beginning of North Korea-style state media

But it is a new take on the tried-and-true tactic of going around the media, this time with a Trumpian twist.

Why the coming fight over tax policy will have an '80s beat

Why the coming fight over tax policy will have an '80s beat

Cut taxes? Or solidify social programs? Advocacy organizations are pulling out all the stops for the upcoming tax-reform debate.

Off the rails: Anthony Scaramucci's bizarre first week as White House communications director

Off the rails: Anthony Scaramucci's bizarre first week as White House communications director

Start with a brash New Yorker with no formal communications experience. Give him a plum Executive Branch job with a flawed reporting structure. The result: Anthony Scaramucci's bizarre first week at the White House.

Overwhelmed, but grateful: What really happens when a brand turns a random person into a social media celebrity

Overwhelmed, but grateful: What really happens when a brand turns a random person into a social media celebrity

Tinder did it to Josh Avsec and Michelle Arendas. Wendy's did it to Carter Wilkerson. The three discuss their newfound fame, and how glamorous it has really been (or not).

One year later: How Pokémon Go leveled up AR for marketing

One year later: How Pokémon Go leveled up AR for marketing

The Pikachu-catching phenomenon popularized AR and made the technology much more accessible.

Marcel and more: Agencies test the power of AI

Marcel and more: Agencies test the power of AI

Experts see incredible potential for AI as a collaboration tool at agencies. But don't expect every firm to build its own version of Publicis' Marcel.

Safety first: Lessons from the cyberattack on WPP

Safety first: Lessons from the cyberattack on WPP

The cyberattack on WPP raises questions about agencies' role in data protection.

How one boutique PR shop won Cannes glory for a powerful PSA

How one boutique PR shop won Cannes glory for a powerful PSA

Meet Dini von Mueffling Communications, the Flatiron PR firm with a handful of staffers that turned heads at Cannes for its work on Evan with BBDO.

How grocery chains can fight Amazon: By not trying to be Amazon

How grocery chains can fight Amazon: By not trying to be Amazon

At the top of the messaging to-do list for midsize and local grocery chains: reconnecting with customers and emphasizing local roots.

Breakfast Briefing, 6.22.2017: Cannes, Senate healthcare bill, inside Kalanick's exit

Breakfast Briefing, 6.22.2017: Cannes, Senate healthcare bill, inside Kalanick's exit

News to know for PR pros on Thursday from the South of France, Silicon Valley, and Washington, DC.

Drugmakers must take the lead on opioid epidemic comms, say experts

Drugmakers must take the lead on opioid epidemic comms, say experts

Drugmakers are increasingly facing blame from regulators, lawmakers, and the public as the list of lawsuits and investigations at the state and local levels grows.

Handicapping Cannes 2017: Experts bet big on Fearless Girl, Meet Graham

Handicapping Cannes 2017: Experts bet big on Fearless Girl, Meet Graham

Industry experts say Cannes Lions judges will reward PR campaigns that solve problems or have social justice themes.

Can the White House insulate itself from Russia questions? That depends on Trump

Can the White House insulate itself from Russia questions? That depends on Trump

The Trump administration has adopted a comms tactic from an old political adversary as it tries to contain the #RussiaGate scandal. DC-based communications pros are skeptical it will work.

Advocacy groups add a shade of resistance to Pride celebrations

Advocacy groups add a shade of resistance to Pride celebrations

The tone has changed dramatically since last year for LGBT rights groups, which are now as focused on opposing the Trump administration's policies as celebrating progress and community.