The UK arm of Grayling has returned to profitability, with a "large part" of the PR agency now profitable globally, owner Huntsworth announced this morning.
Twitter has launched a customizable Direct Message Card that brands can use to promote and share the bots or other customer experiences they've created, while Snapchat and Instagram have launched stories updates.
Need-to-know news for PR pros on Wednesday morning: Sean Hannity steps away (kind of) from Seth Rich conspiracy theory; Uber is paying back what it owes to New York drivers; and sponsors are bailing on the New York Puerto Rican Day Parade in droves.
The firm launched the service in the U.S. two years ago.
Visits to three top 50 global PR firms based in the U.K. provided a fresh view of the industry through a lens with many common characteristics.
Volvo ad 'Life Paint', which scooped a double Grand Prix for creative agency Grey London at Cannes Lions in 2015, has been banned for giving a misleading impression of the titular road safety product.
The ExpertFile platform connects journalists and experts on a particular subject matter or event.
The newly minted VP at the agency served as a communications adviser for both the Trump campaign and transition team.
Breitbart has received the lion's share of attention on conservative media outlets since November, due to its association with top Trump aide Steve Bannon, but another right-leaning website is getting more love from its readers on social media.
Drake explained how he handles friction with clients when disagreements arise over the creation of branded content.
From blockbuster action movies featuring famous Hollywood actors to moody thrillers directed by high-profile names such as Werner Herzog and Armando Bo, cinematic storytelling on behalf of brands has hit the big time.
But don't expect this rate of ad revenue growth to continue, says its chief financial officer.
WPP's PR and public affairs arm was the group's strongest performing division in Q1 2017, it announced this morning - as WPP warned that the industry risks "losing the plot" over incentives offered to clients to renew contracts.
A new Zignal Labs and Harris Poll study explored how the spread of fake news affects brands.
MSLGroup is to combine its CNC and JKL agencies into one entity as part of a move by the Publicis-owned PR group to further align its operations.
Storyful CEO Rahul Chopra also serves on the Innovation Council that supports Weber's content offering.
CEO Nirav Tolia talks about the communications applications of the burgeoning hyperlocal social media network.
Phelps most recently served as EVP of comms for Viacom International Media Networks.
The social media playbook is still being written but PR pros are uniquely positioned to take advantage of new opportunities on behalf of their brands and clients.
We asked the industry what updates from Facebook's Developer Conference F8 they were most interested in, and the responses were AR, AR, and more AR.
What to say when your agency colleague asks you for a reading recommendation... theskimm's cofounders chat with PRWeek about its smart but fun take on the news.
The veteran of Politico and The New York Times talks about his latest venture and how it's helping to establish a baseline truth for people in several industries.
Editor-in-chief Carolyn Kylstra, one of the architects behind BuzzFeed Health, chats with PRWeek about Self's mission in the age of 360 social experiences.
Gillian Tett, U.S. managing editor for the Financial Times chats with Sean Czarnecki about covering American politics and making sure print and online editorial teams play nicely.
Sam Bentley and Liam Harrington, aged 25 and 24, respectively, founded media brand Unilad two years ago and can now reach half of the world's Facebook users.
Media star Soledad O'Brien stepped out of the spotlight of national cable TV to work on content projects relating to social issues. Sean Czarnecki finds out about her new life as a contractor.
Kelly McEvers, co-host of NPR's All Things Considered, tells Sean Czarnecki about her podcast project, Embedded.
ProPublica made headlines last December with its high-profile "An Unbelievable Story of Rape" collaboration with The Marshall Project. Sean Czarnecki talks investigative journalism with the nonprofit's managing editor Robin Fields
Gawker's newly minted editor-in-chief Alex Pareene details the outlet's unique approach to covering the presidential campaign and editorial changes he has implemented since joining.
Editor-in-chief Jason Buhrmester talks to Dipka Bhambhani about the decision to cover up its models and where the iconic magazine goes from here.