Business can fill the moral vacuum created by President Trump but company CEOs have to balance a tightrope in doing so.
Look the moon on the sun, brands are all over the total eclipse coming Monday.
Snapchat has underperformed in back-to-back earnings calls. Is it still a place brands need to be?
Snap's second quarter results continue to disappoint Wall Street but analysts believe the platform still has promise.
Facebook is ramping up its video offering as a stronger rival to YouTube and Snapchat with the launch of its redesigned video tab.
On tap for Thursday: a day of seconds. Snap's second earnings report, and the world's most powerful brand gets its second CEO this year.
A Google software engineer's memo criticizing its diversity initiatives has gone viral within the company after arguing that "psychological differences" explain why women are underrepresented in tech.
Despite WPP planning to double spend on Snapchat this year, Sir Martin Sorrell has described its commitment as a "flea on the elephant's backside."
Snap has launched a marketing mix modelling (MMM) partner program that includes tie-ups with Neustar Marketshare, Analytics Partners, MMA, and Nielsen.
In an update on its efforts to create a brand-safe environment, YouTube reported that in the past month its use of machine learning has doubled the number of videos removed for violent extremism.
The new White House communications director has made an immediate mark in a totally unorthodox way that isn't making anyone think of PR in a more positive light after the Sean Spicer experience.
The FTC wants to crack down on influencer marketing but, transparency aside, people increasingly turn to people like themselves when they are seeking information and entertainment.
The new agency will specialize in earned media, crisis communications, and social media.
Plus: A former Disney star and social media influencer is enraging his California neighbors.
She will oversee communications for Facebook's WhatsApp, Instagram, and Messenger products when she joins the social network in September.
Brian Wieser from Pivotal Research reduced price targets on agency holding companies in light of difficult trading conditions - but these structural and temporal difficulties will bring PR more central to the marketing mix.
Beyonce is ruling social media once again after posting a picture of her regally named newborn twins. Plus: The GOP healthcare bill is hanging by a thread, and Jared Kushner wants the White House to push back harder on stories about Donald Trump Jr.
The film is part of Twitter's #SheInspiresMe initiative, which aims to lift and empower female voices.
Does your brand have dancing processed meat baked into its social media strategy?
He's brushed shoulders with the entertainment elite, and helped arrange a fateful meeting that may capsize the Trump Administration.
Editor-in-chief Susan Goldberg talks to Sean Czarnecki about running the historic National Geographic after being bought by 21st Century Fox and not trolling President Trump.
Dee Fabbricatore lifts the lid on an editorial approach that uses an algorithm to dictate the content her teams produce.
What to say when your agency colleague asks you for a reading recommendation... theskimm's cofounders chat with PRWeek about its smart but fun take on the news.
The veteran of Politico and The New York Times talks about his latest venture and how it's helping to establish a baseline truth for people in several industries.
Editor-in-chief Carolyn Kylstra, one of the architects behind BuzzFeed Health, chats with PRWeek about Self's mission in the age of 360 social experiences.
Gillian Tett, U.S. managing editor for the Financial Times chats with Sean Czarnecki about covering American politics and making sure print and online editorial teams play nicely.
Sam Bentley and Liam Harrington, aged 25 and 24, respectively, founded media brand Unilad two years ago and can now reach half of the world's Facebook users.
Media star Soledad O'Brien stepped out of the spotlight of national cable TV to work on content projects relating to social issues. Sean Czarnecki finds out about her new life as a contractor.
Kelly McEvers, co-host of NPR's All Things Considered, tells Sean Czarnecki about her podcast project, Embedded.
ProPublica made headlines last December with its high-profile "An Unbelievable Story of Rape" collaboration with The Marshall Project. Sean Czarnecki talks investigative journalism with the nonprofit's managing editor Robin Fields