"It became increasingly obvious we wouldn't become a consumer-based, ad-supported company," the former Huffington Post chief technology officer told PRWeek.
Brandwatch has also integrated Audiences with its flagship product, Brandwatch Analytics.
Passer will work on digital platforms for NBC News and MSNBC.
Huntsworth has reported an improved performance in the first half of 2016, with pre-tax profit rising 21 per cent to £7.3m ($9.5m) on the back of revenue growth in three of its four divisions, although Grayling continued to struggle.
The news agency has rebranded AP Content Services as AP ContentWorks to reflect its broader set of capabilities.
FTI Consulting overtook Brunswick as the PR agency that handled the most M&A deals globally in the first half of 2016, although Brunswick retained the top spot by value of deals - despite that value more than halving.
Consumer companies of all types are assessing their big broadcast and print media buys to see if there are more effective ways to spend their marketing money.
MSLGroup owner Publicis has reported organic revenue growth of 2.8 per cent in the first half of 2016, buoyed by particularly strong growth in Europe, as the group says it "should not be heavily impacted" by Brexit.
Debbie Wing joins the trade association at the start of August as EVP for national communications and reputation management.
Turkey comms sector unites to 'fiercely' condemn coup attempt and vows to 'maintain prudent language'
Three comms trade bodies in Turkey have issued a joint statement "fiercely" condemning the recent attempted coup in the country, and promising to "maintain a prudent communication language" in its aftermath.
How did brands, organisations and campaigners latch on to World Emoji Day on Sunday? We pick out some interesting examples.
Finsbury partner and former BAA public affairs chief Scott Colvin has been appointed to oversee the London-based agency's public affairs arm, following the departure of longstanding head of public affairs Will Tanner.
As PR professionals across the world get to grips with how best to use influencers in their campaigns, global data and markets firm Nasdaq has today added a new influencer relationship tool to its GlobeNewswire product.
US-based ICF International has been awarded a contract to provide comms services to the European Commission worth up to €26m (£22m, $28.9m) over four years.
The partnership is an extension of Reynolds' Endless Table Instagram cookbook campaign, which is focused on seasonal entertaining and recipes.
Some retailers are tapping into the new feature to personalize shopping.
Rupert Murdoch's right-hand man has claimed Facebook has changed its algorithm to "reduce - if not remove" news publishers' stories in favor of other posts and accused the company of being "anti-social" towards other media owners.
For media outlets, the platform's 1.6 billion users just got a little harder to reach.
BBDO New York, MEC, Deutsch, and others weigh in on the new algorithm.
Vloggers, social media stars and other digital influencers must disclose all paid-for relationships clearly in any content they post, according to new international guidelines issues.
Kelly McEvers, co-host of NPR's All Things Considered, tells Sean Czarnecki about her podcast project, Embedded.
ProPublica made headlines last December with its high-profile "An Unbelievable Story of Rape" collaboration with The Marshall Project. Sean Czarnecki talks investigative journalism with the nonprofit's managing editor Robin Fields
Gawker's newly minted editor-in-chief Alex Pareene details the outlet's unique approach to covering the presidential campaign and editorial changes he has implemented since joining.
Editor-in-chief Jason Buhrmester talks to Dipka Bhambhani about the decision to cover up its models and where the iconic magazine goes from here.
The Fox News co-anchor talks to Laura Nichols about how Donald Trump is making the race for the White House essential viewing and how she leverages Twitter.
Alana Newhouse, editor-in-chief of the Tablet, talks about launching the brand's first print edition and the vital, undeniable role that long form plays.
Rick Berke, executive editor of Stat, speaks to Laura Nichols about the title's strategy to make health medicine and life science content compelling and deliver this news to a general audience
Carin Gorrell, editor-in-chief of Yoga Journal, speaks to Megan Costello about the brand's strategy to engage new enthusiasts and how it leverages digital to reach different demographics
Chad Millman, editor-in-chief of ESPN, speaks to Kathleen Treganowan about the sports media outlet's Web redesign and its efforts to cultivate a captive audience in a crowded market
Bloomberg's Margaret Talev talks to Laura Nichols about life on board Air Force One and how reporting from Inside the Beltway has changed due to the explosion of social media