Latest Media News

Grayling UK back in the black as owner Huntsworth predicts strong 2017

Grayling UK back in the black as owner Huntsworth predicts strong 2017

The UK arm of Grayling has returned to profitability, with a "large part" of the PR agency now profitable globally, owner Huntsworth announced this morning.

Twitter launches DM cards for brands

Twitter launches DM cards for brands

Twitter has launched a customizable Direct Message Card that brands can use to promote and share the bots or other customer experiences they've created, while Snapchat and Instagram have launched stories updates.

Breakfast Briefing, 5.24.2017: Hannity advertiser boycott; Payback time for Uber

Breakfast Briefing, 5.24.2017: Hannity advertiser boycott; Payback time for Uber

Need-to-know news for PR pros on Wednesday morning: Sean Hannity steps away (kind of) from Seth Rich conspiracy theory; Uber is paying back what it owes to New York drivers; and sponsors are bailing on the New York Puerto Rican Day Parade in droves.

Boden takes Escucha social listening platform to Latin America

Boden takes Escucha social listening platform to Latin America

The firm launched the service in the U.S. two years ago.

Two nations divided by a common language

Two nations divided by a common language

Visits to three top 50 global PR firms based in the U.K. provided a fresh view of the industry through a lens with many common characteristics.

Volvo's Cannes Lions champion 'Life Paint' film banned for being misleading

Volvo's Cannes Lions champion 'Life Paint' film banned for being misleading

Volvo ad 'Life Paint', which scooped a double Grand Prix for creative agency Grey London at Cannes Lions in 2015, has been banned for giving a misleading impression of the titular road safety product.

Associated Press integrates ExpertFile into Planner platform

Associated Press integrates ExpertFile into Planner platform

The ExpertFile platform connects journalists and experts on a particular subject matter or event.

Former Trump communications adviser Chris Byrne joins Prosek Partners

Former Trump communications adviser Chris Byrne joins Prosek Partners

The newly minted VP at the agency served as a communications adviser for both the Trump campaign and transition team.

Meet the most engaging conservative outlet of the Trump era (Hint: it's not Breitbart)

Meet the most engaging conservative outlet of the Trump era (Hint: it's not Breitbart)

Breitbart has received the lion's share of attention on conservative media outlets since November, due to its association with top Trump aide Steve Bannon, but another right-leaning website is getting more love from its readers on social media.

How Great Big Story's Matthew Drake approaches branded content

How Great Big Story's Matthew Drake approaches branded content

Drake explained how he handles friction with clients when disagreements arise over the creation of branded content.

Film is the form for effective brand storytelling

Film is the form for effective brand storytelling

From blockbuster action movies featuring famous Hollywood actors to moody thrillers directed by high-profile names such as Werner Herzog and Armando Bo, cinematic storytelling on behalf of brands has hit the big time.

Facebook earnings soar on mobile ad sales boom

Facebook earnings soar on mobile ad sales boom

But don't expect this rate of ad revenue growth to continue, says its chief financial officer.

WPP warns industry risks 'losing the plot' over client renewal incentives, as PR excels in Q1

WPP warns industry risks 'losing the plot' over client renewal incentives, as PR excels in Q1

WPP's PR and public affairs arm was the group's strongest performing division in Q1 2017, it announced this morning - as WPP warned that the industry risks "losing the plot" over incentives offered to clients to renew contracts.

Study: 86% of people don't fact check news spotted on social media

Study: 86% of people don't fact check news spotted on social media

A new Zignal Labs and Harris Poll study explored how the spread of fake news affects brands.

MSLGroup to merge its CNC and JKL agencies

MSLGroup to merge its CNC and JKL agencies

MSLGroup is to combine its CNC and JKL agencies into one entity as part of a move by the Publicis-owned PR group to further align its operations.

Weber Shandwick partners with Storyful to launch Cognitive Context

Weber Shandwick partners with Storyful to launch Cognitive Context

Storyful CEO Rahul Chopra also serves on the Innovation Council that supports Weber's content offering.

Getting to know you: How brands are meeting their neighbors on Nextdoor

Getting to know you: How brands are meeting their neighbors on Nextdoor

CEO Nirav Tolia talks about the communications applications of the burgeoning hyperlocal social media network.

Viacom hands comms reins to Julia Phelps

Viacom hands comms reins to Julia Phelps

Phelps most recently served as EVP of comms for Viacom International Media Networks.

It's our time - Just do it

It's our time - Just do it

The social media playbook is still being written but PR pros are uniquely positioned to take advantage of new opportunities on behalf of their brands and clients.

Facebook's AR plans have the industry in a tizzy

Facebook's AR plans have the industry in a tizzy

We asked the industry what updates from Facebook's Developer Conference F8 they were most interested in, and the responses were AR, AR, and more AR.

Journalist Q&As

Cofounders Danielle Weisberg, Carly Zakin on how theSkimm keeps young America informed

Cofounders Danielle Weisberg, Carly Zakin on how theSkimm keeps young America informed

What to say when your agency colleague asks you for a reading recommendation... theskimm's cofounders chat with PRWeek about its smart but fun take on the news.

Axios' Mike Allen: 'Too much journalism is too long and built for journalists'

Axios' Mike Allen: 'Too much journalism is too long and built for journalists'

The veteran of Politico and The New York Times talks about his latest venture and how it's helping to establish a baseline truth for people in several industries.

How Self is revamping its editorial vision as it sheds print

How Self is revamping its editorial vision as it sheds print

Editor-in-chief Carolyn Kylstra, one of the architects behind BuzzFeed Health, chats with PRWeek about Self's mission in the age of 360 social experiences.

The Financial Times' Gillian Tett on going global and staying hungry

The Financial Times' Gillian Tett on going global and staying hungry

Gillian Tett, U.S. managing editor for the Financial Times chats with Sean Czarnecki about covering American politics and making sure print and online editorial teams play nicely.

The British are coming: Unilad founders dish on site's U.S. expansion

The British are coming: Unilad founders dish on site's U.S. expansion

Sam Bentley and Liam Harrington, aged 25 and 24, respectively, founded media brand Unilad two years ago and can now reach half of the world's Facebook users.

Soledad O'Brien discusses media, race, and Starfish Media Group

Soledad O'Brien discusses media, race, and Starfish Media Group

Media star Soledad O'Brien stepped out of the spotlight of national cable TV to work on content projects relating to social issues. Sean Czarnecki finds out about her new life as a contractor.

NPR's Kelly McEvers on creating long-form podcasting with emotional impact

NPR's Kelly McEvers on creating long-form podcasting with emotional impact

Kelly McEvers, co-host of NPR's All Things Considered, tells Sean Czarnecki about her podcast project, Embedded.

Inside investigative journalism with ProPublica managing editor Robin Fields

Inside investigative journalism with ProPublica managing editor Robin Fields

ProPublica made headlines last December with its high-profile "An Unbelievable Story of Rape" collaboration with The Marshall Project. Sean Czarnecki talks investigative journalism with the nonprofit's managing editor Robin Fields

Gawker's Alex Pareene on the site's political shift, Hulk Hogan, new media

Gawker's Alex Pareene on the site's political shift, Hulk Hogan, new media

Gawker's newly minted editor-in-chief Alex Pareene details the outlet's unique approach to covering the presidential campaign and editorial changes he has implemented since joining.

After stripping out nudes, Playboy says readers will stay for the articles

After stripping out nudes, Playboy says readers will stay for the articles

Editor-in-chief Jason Buhrmester talks to Dipka Bhambhani about the decision to cover up its models and where the iconic magazine goes from here.