Latest Media News

Tragedy of Charlottesville illustrates America's deep divide

Tragedy of Charlottesville illustrates America's deep divide

Business can fill the moral vacuum created by President Trump but company CEOs have to balance a tightrope in doing so.

Your call: Who has the best eclipse campaign?

Your call: Who has the best eclipse campaign?

Look the moon on the sun, brands are all over the total eclipse coming Monday.

Your call: Still interested in Snapchat as a marketing tool?

Your call: Still interested in Snapchat as a marketing tool?

Snapchat has underperformed in back-to-back earnings calls. Is it still a place brands need to be?

Snapchat isn't dying, but its stock is still overvalued

Snapchat isn't dying, but its stock is still overvalued

Snap's second quarter results continue to disappoint Wall Street but analysts believe the platform still has promise.

Facebook ramps up video offer with revamped Watch tab

Facebook ramps up video offer with revamped Watch tab

Facebook is ramping up its video offering as a stronger rival to YouTube and Snapchat with the launch of its redesigned video tab.

Breakfast Briefing, 8.10.2017: The 5 stories PR pros need to know on Thursday

On tap for Thursday: a day of seconds. Snap's second earnings report, and the world's most powerful brand gets its second CEO this year.

Google diversity row breaks out over engineer's memo

Google diversity row breaks out over engineer's memo

A Google software engineer's memo criticizing its diversity initiatives has gone viral within the company after arguing that "psychological differences" explain why women are underrepresented in tech.

Sorrell: Snapchat is a 'flea on the elephant's backside'

Sorrell: Snapchat is a 'flea on the elephant's backside'

Despite WPP planning to double spend on Snapchat this year, Sir Martin Sorrell has described its commitment as a "flea on the elephant's backside."

Snap signs up measurement partners to help marketers justify spend

Snap signs up measurement partners to help marketers justify spend

Snap has launched a marketing mix modelling (MMM) partner program that includes tie-ups with Neustar Marketshare, Analytics Partners, MMA, and Nielsen.

YouTube: Machine learning has doubled speed taking down extremist videos

YouTube: Machine learning has doubled speed taking down extremist videos

In an update on its efforts to create a brand-safe environment, YouTube reported that in the past month its use of machine learning has doubled the number of videos removed for violent extremism.

Hey Mooch: you're not meant to be the story

Hey Mooch: you're not meant to be the story

The new White House communications director has made an immediate mark in a totally unorthodox way that isn't making anyone think of PR in a more positive light after the Sean Spicer experience.

Influencers are the changing face of marketing

Influencers are the changing face of marketing

The FTC wants to crack down on influencer marketing but, transparency aside, people increasingly turn to people like themselves when they are seeking information and entertainment.

Breitbart News spokesman Chad Wilkinson launches Liberty Media Strategies

Breitbart News spokesman Chad Wilkinson launches Liberty Media Strategies

The new agency will specialize in earned media, crisis communications, and social media.

Breakfast Briefing, 7.19.2017: Google takes on Facebook with personalized mobile search

Breakfast Briefing, 7.19.2017: Google takes on Facebook with personalized mobile search

Plus: A former Disney star and social media influencer is enraging his California neighbors.

Google, Uber veteran Rachel Whetstone joins Facebook in new comms VP role

Google, Uber veteran Rachel Whetstone joins Facebook in new comms VP role

She will oversee communications for Facebook's WhatsApp, Instagram, and Messenger products when she joins the social network in September.

Holding company woes represent good news for PR

Holding company woes represent good news for PR

Brian Wieser from Pivotal Research reduced price targets on agency holding companies in light of difficult trading conditions - but these structural and temporal difficulties will bring PR more central to the marketing mix.

Breakfast Briefing: The 5 stories to know on Friday, 7.14.2017

Breakfast Briefing: The 5 stories to know on Friday, 7.14.2017

Beyonce is ruling social media once again after posting a picture of her regally named newborn twins. Plus: The GOP healthcare bill is hanging by a thread, and Jared Kushner wants the White House to push back harder on stories about Donald Trump Jr.

Twitter highlights inspiring and aspiring female leaders and creatives

Twitter highlights inspiring and aspiring female leaders and creatives

The film is part of Twitter's #SheInspiresMe initiative, which aims to lift and empower female voices.

How 5 brands are having a frank-tastic time with Snapchat's dancing hotdog

How 5 brands are having a frank-tastic time with Snapchat's dancing hotdog

Does your brand have dancing processed meat baked into its social media strategy?

Five things to know about Rob Goldstone

Five things to know about Rob Goldstone

He's brushed shoulders with the entertainment elite, and helped arrange a fateful meeting that may capsize the Trump Administration.

Journalist Q&As

How a 129-year-old publication fits into the modern media diet

How a 129-year-old publication fits into the modern media diet

Editor-in-chief Susan Goldberg talks to Sean Czarnecki about running the historic National Geographic after being bought by 21st Century Fox and not trolling President Trump.

12 questions for OMGFacts and Dose.com's Dee Fabbricatore

12 questions for OMGFacts and Dose.com's Dee Fabbricatore

Dee Fabbricatore lifts the lid on an editorial approach that uses an algorithm to dictate the content her teams produce.

Cofounders Danielle Weisberg, Carly Zakin on how theSkimm keeps young America informed

Cofounders Danielle Weisberg, Carly Zakin on how theSkimm keeps young America informed

What to say when your agency colleague asks you for a reading recommendation... theskimm's cofounders chat with PRWeek about its smart but fun take on the news.

Axios' Mike Allen: 'Too much journalism is too long and built for journalists'

Axios' Mike Allen: 'Too much journalism is too long and built for journalists'

The veteran of Politico and The New York Times talks about his latest venture and how it's helping to establish a baseline truth for people in several industries.

How Self is revamping its editorial vision as it sheds print

How Self is revamping its editorial vision as it sheds print

Editor-in-chief Carolyn Kylstra, one of the architects behind BuzzFeed Health, chats with PRWeek about Self's mission in the age of 360 social experiences.

The Financial Times' Gillian Tett on going global and staying hungry

The Financial Times' Gillian Tett on going global and staying hungry

Gillian Tett, U.S. managing editor for the Financial Times chats with Sean Czarnecki about covering American politics and making sure print and online editorial teams play nicely.

The British are coming: Unilad founders dish on site's U.S. expansion

The British are coming: Unilad founders dish on site's U.S. expansion

Sam Bentley and Liam Harrington, aged 25 and 24, respectively, founded media brand Unilad two years ago and can now reach half of the world's Facebook users.

Soledad O'Brien discusses media, race, and Starfish Media Group

Soledad O'Brien discusses media, race, and Starfish Media Group

Media star Soledad O'Brien stepped out of the spotlight of national cable TV to work on content projects relating to social issues. Sean Czarnecki finds out about her new life as a contractor.

NPR's Kelly McEvers on creating long-form podcasting with emotional impact

NPR's Kelly McEvers on creating long-form podcasting with emotional impact

Kelly McEvers, co-host of NPR's All Things Considered, tells Sean Czarnecki about her podcast project, Embedded.

Inside investigative journalism with ProPublica managing editor Robin Fields

Inside investigative journalism with ProPublica managing editor Robin Fields

ProPublica made headlines last December with its high-profile "An Unbelievable Story of Rape" collaboration with The Marshall Project. Sean Czarnecki talks investigative journalism with the nonprofit's managing editor Robin Fields