A successful rebranding must indicate a new direction and demonstrate a change in the corporate culture of the company.
The best communication comes from a comprehensive understanding of your audience. Bad reviews or bad press is an opportunity to deepen that understanding.
Giving brands the option to promote video around shareable online conversations allows them to create content and put it in front of their desired audiences.
To ensure your efforts are part of the debate before the midterms, it is key to focus on three ideas.
Values penetrate all aspects of who we are and what we stand for - and often times they unearth the core beneath big pay packages, grueling travel schedules, and buoyant egos associated with running a company.
A new identity can communicate a new level of expertise, when many communicators are searching for simpler, integrated answers to their challenges.
Fans are very open to relevant messages and experiences that tie brands and their teams and athletes together.
One of the things our corporate clients look for when bringing in a CCO is the ability to influence and communicate change.
In a creative industry such as ours, engaging a fuller range of perspectives always leads to better work.
Social media has fundamentally transformed how we live, work, shop, buy, and market. Outreach to journalists is no exception.
If a scientific formula existed to make content go viral, everyone would be using it, and the term viral would have lost all meaning.
The popularity of apps, such as Instagram, has created significant mobile-first networks that are too big to ignore.
As all of our lives have become increasingly mobile, it's more important than ever for a company to have a strong mobile strategy.
The key to developing a mobile communications strategy starts with an often forgotten first step, asking the employee.
Creating and sharing videos on social channels can easily bring a story to life.
A social media newsroom should feature all key company information and make it easy for stakeholders to contact the business.
Employees are key. Despite the rise of social media, some staffers may need to be educated about what they can post online. Training allows them to engage consumers with confidence.
Fielding research online can help reach critical audiences in emerging markets and can provide anonymity, which helps negate potential bias sometimes found in face-to-face data collection.
Be up front about what is expected of interns and have a program in place that is consistent from year to year.
What do marketers understand about the influence of a diverse demographic that became apparent in the last election?
Multicultural marketing is not a one-message-fits-all strategy - there are segments and in some cases sub-segments within each ethnic group, so look to target and then develop outreach that is relevant to that specific culture.