Inside The Mix

Motel 6 takes consumers on room to room tour of nationwide revamp

Motel 6 takes consumers on room to room tour of nationwide revamp

Motel 6's ongoing campaign aims to communicate the new feel of the brand to consumers, following revamp.

Logitech engages consumers with comedy, lighter look at CES

Logitech engages consumers with comedy, lighter look at CES

Here's what happened when Logitech sent comedian Ben Gleib to engage CES attendees with humorous commentary on new tech.

Associated Bank's Touchdown Central scores big with Green Bay Packers fans

Associated Bank's Touchdown Central scores big with Green Bay Packers fans

The campaign highlights a long-term partnership with the Green Bay Packers to connect with fans in new, authentic ways

Actions speak louder than words in new Sheraton Hotels campaign

Actions speak louder than words in new Sheraton Hotels campaign

"We wanted to come back to a foundational truth in the service industry that it's what you do, not what you say that matters," says the hotel company's global brand leader.

Paper and Packaging Board campaign defies commodity label

Paper and Packaging Board campaign defies commodity label

Though more and more consumers rely on digital products, commodity-based brands can still grab their attention with emotional and relevant storytelling.

Campaign: MilkPEP pumps up the power of chocolate milk for athletes

Campaign: MilkPEP pumps up the power of chocolate milk for athletes

Built with Chocolate Milk helped boost year-over-year sales by 11% from May to June, 2015.

Chobani's Love This Life campaign is tasty social treat

Chobani's Love This Life campaign is tasty social treat

Chobani launched Love This Life to celebrate the brand's relationship with consumers and the significant role healthy food plays in their lives.

Orlando’s branding effort shows full potential of city

Orlando’s branding effort shows full potential of city

You Don't Know the Half of It launched after the city realized its brand "was positive, but somewhat limiting in terms of what we really are as a region."

Rugged Favre quarterbacks new Wrangler ad campaign

Rugged Favre quarterbacks new Wrangler ad campaign

While most people have heard of Wrangler, the awareness of its Riggs Workwear brand is low, which is why the company joined forces with NFL legend Brett Favre.

IDNYC entices residents to sample New York hotspots

IDNYC entices residents to sample New York hotspots

The IDNYC initiative includes an integrated marketing campaign for the first six months of 2015 and an outreach component for the whole year.