In an evolving comms landscape, these 50 power players have the blueprint for effective global strategies as companies expand into new markets to increase growth and agencies promote their integrated business models. PRWeek enlisted mentors, colleagues, and friends to best describe what puts these influential PR pros in a class by themselves.
Walmart's comms team lives by the mantra "no free shots." So when it read an op-ed in The New York Times it felt was unfair, the retailer punched back in a unique way.
By putting fans first, StubHub's global head of comms has shifted the conversation from high-priced ticket events to the company's consumer engagement efforts.
After the 2008 financial crisis, RBS Citizens Financial Group's EVP and CMO aims to regain the public's trust by making the banking experience simpler and more personal.
Known internally as the company's fixer, General Mills' VP of global communications addresses complex challenges and diverse stakeholders across the globe.
As Kabam considers an IPO, its head of global corporate comms focuses on positioning the mobile gaming company as a top player in the entertainment sector.