In-depth

Power List 2015: The Power 50

Power List 2015: The Power 50

In an era of transparency, real-time content, and myriad opportunities and challenges, these 50 game changers are redefining the role of comms and marketing and elevating their brands and agencies to the highest levels on a global scale. PRWeek enlisted peers, colleagues, friends, and mentors to explain what makes these people so powerful.

2015 Power List reflects growing importance of PR to the C-suite

2015 Power List reflects growing importance of PR to the C-suite

In 2011, Walmart's Leslie Dach topped our Power List and this year, his successor Dan Bartlett repeated the feat and ascended to the top of the pile.

Brand building in Cuba still a long way off

Brand building in Cuba still a long way off

With advertising and PR deemed illegal in Cuba, brands must adopt outside-the-box strategies to make an impact.

More …

Global Agency Business Report

Tipping point: PR agencies retooling for an integrated future

Tipping point: PR agencies retooling for an integrated future

PR firms uniquely reflect the state of the overall industry and a poll of the most senior agency execs suggests their organizations are reaching a defining moment in terms of services, structure, talent, and opportunity.

What is the new PR agency?

What is the new PR agency?

As the industry continues to evolve and undergo a revolution, the demands of clients are transforming the definition of PR and the PR agencies that provide services under that banner. Steve Barrett talks to senior agency leaders tasked with executing this transformation.

Global agency figures depict a thriving industry

Global agency figures depict a thriving industry

The numbers across the top 30 global firms and 181 US agencies in this year's Global Agency Business Report illustrate a bright future for the communications industry.

Bright future: Eight holding company chiefs on the future of PR

Bright future: Eight holding company chiefs on the future of PR

As disciplines continue to converge, integrated offerings by PR firms are the driving force behind corporate strategies, say the CEOs of the industry's largest holding companies.

Salary Survey 2015: A seller's market

Salary Survey 2015: A seller's market

Salaries are strong. Opportunities to advance abound. The power lies with the PR workforce, and the pressure is increasingly on employers to develop overall compensation packages from which comms pros cannot walk away.

More …

All in a day's work: How PR agencies' skill sets are changing

All in a day's work: How PR agencies' skill sets are changing

The time to ask "what is PR?" is over. Rather, comms agencies find themselves quickly adapting to the mindset of "just do it."

More …

Best Places to Work in US PR 2014

Best Places to Work in US PR 2014

With compensation no longer the key trait of employee satisfaction, organizations are working hard to create office environments that foster collaboration, promote team building, provide a work-life balance, and help the environment.

More …

Newsmakers

Suris' challenge: earn trust back for Wells Fargo

Suris' challenge: earn trust back for Wells Fargo

After the financial crisis, Wells Fargo's corporate comms leader is constantly sharpening the bank's reputation to win back the trust of consumers in the communities it serves.

FM Global's Zenofsky insures against comms disasters

FM Global's Zenofsky insures against comms disasters

From controlled explosions to a CEO transition, FM Global's head of PR and advertising leverages comms to safeguard the reputation of the company - and its clients.

From bees to birth control, Ray Kerins fights for Bayer's reputation

From bees to birth control, Ray Kerins fights for Bayer's reputation

Leveraging an 'engage-and-educate' approach when tackling issues, Bayer's SVP, head of comms, ensures transparency is at the heart of the legacy brand's messages.

Walmart's Dan Bartlett on leading comms for the biggest company in the world

Walmart's Dan Bartlett on leading comms for the biggest company in the world

Paying workers above minimum wage is just one way Walmart is trying to shed its negative image, says its EVP of corporate affairs. Leading a retail revolution is another.

News by email...