No longer are CCOs and agency bosses afterthoughts in marketing and communications -- they are key to reputation and business strategies of all types.
PRWeek today publishes its Global Power Book (GPB), the annual guide to the most influential PR professionals across the world.
This year's Salary Survey, conducted in partnership with Bloom, Gross & Associates, finds an emboldened workforce secure in the knowledge that advancement opportunities -- and higher pay -- are available in the comms industry. As Chris Daniels reports, the onus is on employers to dig deep to keep or corral the best talent.
As the war for talent intensifies, companies are getting creative to supplement compensation packages with collaborative and fun workplaces and flexible benefits.
From the moment she rose to the top comms spot, GE’s new CCO has directed a daunting global task list — from a multibillion-dollar acquisition to the controversial relocation of the company’s headquarters — with the poise, panache, and leadership of a seasoned pro.
Former Pentagon comms pro Geoff Morrell maneuvers BP through turbulent waters marked by a reputation crisis and market freefall and, in the process, helps the brand take back its story.
Since its spin-off of PayPal, eBay has played a key role in shaping public discussion on hot-button issues from the Confederate flag to anti-LGBT laws. And its CCO is helping to redefine the way consumers see the e-commerce marketplace -- both online and off.
Communicating myriad acquisitions, dealing with the safety issues of health outbreaks, and integrating Expedia's worldwide PR team is all in a day's work for Sarah Gavin, whose unified vision has helped transform the brand into a global travel powerhouse.
PRWeek's resident Gen Z'er Sabrina Sanchez shines the spotlight on her own generation and uncovers top tips for brands wanting to engage the next wave of consumers via social media and influencers.