PRWeek and sister title MM&M's list of the top 50 power players in the health sector.
No longer are CCOs and agency bosses afterthoughts in marketing and communications -- they are key to reputation and business strategies of all types.
PRWeek today publishes its Global Power Book (GPB), the annual guide to the most influential PR professionals across the world.
This year's Salary Survey, conducted in partnership with Bloom, Gross & Associates, finds an emboldened workforce secure in the knowledge that advancement opportunities -- and higher pay -- are available in the comms industry. As Chris Daniels reports, the onus is on employers to dig deep to keep or corral the best talent.
As the war for talent intensifies, companies are getting creative to supplement compensation packages with collaborative and fun workplaces and flexible benefits.
Despite being one of the least confrontational people you're likely to meet, PETA's EVP of marketing and corporate affairs Tracy Reiman leverages a combative PR plan to change laws and behaviors, and, most importantly, protect animals.
Harris, SVP and CCO, brings experience - and some of his colleagues - from the turnaround at Sara Lee/Hillshire Brands to his role at ConAgra
In only two years, at Ascension the brand's CMO and comms officer Nick Ragone has integrated staff from across the country and kicked off a nationwide rebranding for the organization. And he's just getting started.
After shaking up the mobile carrier market and undergoing a cultural evolution, T-Mobile -- led by its outspoken CEO and driven by Janice Kapner's creative and provocative PR efforts -- is focused on taking more market share from its rivals.
PRWeek's resident Gen Z'er Sabrina Sanchez shines the spotlight on her own generation and uncovers top tips for brands wanting to engage the next wave of consumers via social media and influencers.