Communications pros tell PRWeek how they are coordinating stakeholder and public-facing communications amid growing concerns about Ebola in the US.
After focusing on US workspaces last year, PRWeek searched the globe for agency offices that inspire staffers, foster collaboration, and showcase the market.
In an evolving comms landscape, these 50 power players have the blueprint for effective global strategies as companies expand into new markets to increase growth and agencies promote their integrated business models. PRWeek enlisted mentors, colleagues, and friends to best describe what puts these influential PR pros in a class by themselves.
A background in politics has inspired Nestlé's SVP, corporate comms director to focus the food and beverage company's PR efforts on key stakeholder engagement.
From product recall crises to community rewards initiatives, Kroger's group VP, corporate affairs, always produces fresh strategies that position the brand as authentic.
As captain of the NBA's all-star PR department, the league's EVP of comms always produces game-winning strategies on issues from media relations to player crises.
By putting fans first, StubHub's global head of comms has shifted the conversation from high-priced ticket events to the company's consumer engagement efforts.