PRWeek and sister title MM&M's list of the top 50 power players in the health sector.
No longer are CCOs and agency bosses afterthoughts in marketing and communications -- they are key to reputation and business strategies of all types.
PRWeek today publishes its Global Power Book (GPB), the annual guide to the most influential PR professionals across the world.
This year's Salary Survey, conducted in partnership with Bloom, Gross & Associates, finds an emboldened workforce secure in the knowledge that advancement opportunities -- and higher pay -- are available in the comms industry. As Chris Daniels reports, the onus is on employers to dig deep to keep or corral the best talent.
As the war for talent intensifies, companies are getting creative to supplement compensation packages with collaborative and fun workplaces and flexible benefits.
Humana's SVP of corporate comms has always carefully navigated a highly regulated industry, but ever-evolving changes in healthcare and a blocked merger brought heightened scrutiny from government, media, and the public.
Pinterest’s head of brand communications and community, Barry Schnitt, is putting lessons he learned at Google and Facebook in place to elevate the virtual pinboard company from its suburban roots to global domination. Steve Barrett gets the full upload
PRWeek talks Melissa McCarthy, alternative facts, PR ethics, the media elite, Dippin' Dots, and cheap suits with White House press secretary Sean Spicer.
Despite being one of the least confrontational people you're likely to meet, PETA's EVP of marketing and corporate affairs Tracy Reiman leverages a combative PR plan to change laws and behaviors, and, most importantly, protect animals.
PRWeek's resident Gen Z'er Sabrina Sanchez shines the spotlight on her own generation and uncovers top tips for brands wanting to engage the next wave of consumers via social media and influencers.