In-depth

GLOBAL POWER BOOK 2015

PRWeek outlines biggest players in world PR with launch of Global Power Book

PRWeek outlines biggest players in world PR with launch of Global Power Book

PRWeek today launches its Global Power Book, the definitive guide to the most influential people in world PR.

Global Power Book: President Obama is PR chiefs' most respected politician

Global Power Book: President Obama is PR chiefs' most respected politician

President Obama is the most respected politician among senior PR figures featured in PRWeek's Global Power Book.

Global Power Book: Apple most admired brand among PR leaders

Global Power Book: Apple most admired brand among PR leaders

Apple is the most admired business or brand among entrants to PRWeek's Global Power Book, with tech companies having a strong showing in the list.

Global Power Book: Malcolm Tucker and CJ Cregg named as top fictional PRs

Global Power Book: Malcolm Tucker and CJ Cregg named as top fictional PRs

Malcolm Tucker from The Thick of It has narrowly trumped The West Wing's CJ Cregg as the favourite fictional PR character among entrants to PRWeek's Global Power Book.

Global Power Book: Senior PR figures reveal how their jobs have changed

Global Power Book: Senior PR figures reveal how their jobs have changed

PRWeek asked entrants to our Global Power Book in what respect their job has changed the most in the past five years. Here are some of our favourite responses.

Global Power Book: PR chiefs seek Twitter for breaking news, but traditional media 'more influential'

Global Power Book: PR chiefs seek Twitter for breaking news, but traditional media 'more influential'

Twitter is now far and away the channel of choice for senior PR figures to find breaking stories, according to PRWeek's Global Power Book. However, more traditional online news outlets are viewed as far more influential.

Global Power Book: PR chiefs reveal literary ambitions

Global Power Book: PR chiefs reveal literary ambitions

The Global Power Book entrants are an eclectic group, and this came to the fore when asked by our survey what they would do for a living if they didn't work in PR. But the literary ambitions of many were clear, with writer being the single most common answer (20).

Global Power Book: Talent is sector's biggest challenge

Global Power Book: Talent is sector's biggest challenge

Finding and retaining top talent is the industry's greatest challenge, according to senior global PR figures featured in PRWeek's Global Power Book.

Power List 2015: The Power 50

Power List 2015: The Power 50

In an era of transparency, real-time content, and myriad opportunities and challenges, these 50 game changers are redefining the role of comms and marketing and elevating their brands and agencies to the highest levels on a global scale. PRWeek enlisted peers, colleagues, friends, and mentors to explain what makes these people so powerful.

2015 Power List reflects growing importance of PR to the C-suite

2015 Power List reflects growing importance of PR to the C-suite

In 2011, Walmart's Leslie Dach topped our Power List and this year, his successor Dan Bartlett repeated the feat and ascended to the top of the pile.

Brand building in Cuba still a long way off

Brand building in Cuba still a long way off

With advertising and PR deemed illegal in Cuba, brands must adopt outside-the-box strategies to make an impact.

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Global Agency Business Report

Tipping point: PR agencies retooling for an integrated future

Tipping point: PR agencies retooling for an integrated future

PR firms uniquely reflect the state of the overall industry and a poll of the most senior agency execs suggests their organizations are reaching a defining moment in terms of services, structure, talent, and opportunity.

What is the new PR agency?

What is the new PR agency?

As the industry continues to evolve and undergo a revolution, the demands of clients are transforming the definition of PR and the PR agencies that provide services under that banner. Steve Barrett talks to senior agency leaders tasked with executing this transformation.

Global agency figures depict a thriving industry

Global agency figures depict a thriving industry

The numbers across the top 30 global firms and 181 US agencies in this year's Global Agency Business Report illustrate a bright future for the communications industry.

Bright future: Eight holding company chiefs on the future of PR

Bright future: Eight holding company chiefs on the future of PR

As disciplines continue to converge, integrated offerings by PR firms are the driving force behind corporate strategies, say the CEOs of the industry's largest holding companies.

Salary Survey 2015: A seller's market

Salary Survey 2015: A seller's market

Salaries are strong. Opportunities to advance abound. The power lies with the PR workforce, and the pressure is increasingly on employers to develop overall compensation packages from which comms pros cannot walk away.

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All in a day's work: How PR agencies' skill sets are changing

All in a day's work: How PR agencies' skill sets are changing

The time to ask "what is PR?" is over. Rather, comms agencies find themselves quickly adapting to the mindset of "just do it."

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Best Places to Work in US PR 2014

Best Places to Work in US PR 2014

With compensation no longer the key trait of employee satisfaction, organizations are working hard to create office environments that foster collaboration, promote team building, provide a work-life balance, and help the environment.

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Newsmakers

Healthcare reimagined: Fortner finesses McKesson's bold vision

Healthcare reimagined: Fortner finesses McKesson's bold vision

From evolving healthcare laws to social engagement, litigation crises to media relations, McKesson's PR chief is hands-on in efforts to enhance the brand's image.

Comms team goes all hands on deck amid ALS fundraising phenomenon

Comms team goes all hands on deck amid ALS fundraising phenomenon

As the Ice Bucket Challenge went viral, Carrie Munk, chief marcomms officer for the ALS Association, kept cool to lead PR around a seismic social media fundraising effort.

Suris' challenge: earn trust back for Wells Fargo

Suris' challenge: earn trust back for Wells Fargo

After the financial crisis, Wells Fargo's corporate comms leader is constantly sharpening the bank's reputation to win back the trust of consumers in the communities it serves.

FM Global's Zenofsky insures against comms disasters

FM Global's Zenofsky insures against comms disasters

From controlled explosions to a CEO transition, FM Global's head of PR and advertising leverages comms to safeguard the reputation of the company - and its clients.

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