PRWeek today launches its Global Power Book, the definitive guide to the most influential people in world PR.
President Obama is the most respected politician among senior PR figures featured in PRWeek's Global Power Book.
Apple is the most admired business or brand among entrants to PRWeek's Global Power Book, with tech companies having a strong showing in the list.
Malcolm Tucker from The Thick of It has narrowly trumped The West Wing's CJ Cregg as the favourite fictional PR character among entrants to PRWeek's Global Power Book.
PRWeek asked entrants to our Global Power Book in what respect their job has changed the most in the past five years. Here are some of our favourite responses.
Global Power Book: PR chiefs seek Twitter for breaking news, but traditional media 'more influential'
Twitter is now far and away the channel of choice for senior PR figures to find breaking stories, according to PRWeek's Global Power Book. However, more traditional online news outlets are viewed as far more influential.
The Global Power Book entrants are an eclectic group, and this came to the fore when asked by our survey what they would do for a living if they didn't work in PR. But the literary ambitions of many were clear, with writer being the single most common answer (20).
Finding and retaining top talent is the industry's greatest challenge, according to senior global PR figures featured in PRWeek's Global Power Book.
In an era of transparency, real-time content, and myriad opportunities and challenges, these 50 game changers are redefining the role of comms and marketing and elevating their brands and agencies to the highest levels on a global scale. PRWeek enlisted peers, colleagues, friends, and mentors to explain what makes these people so powerful.
In 2011, Walmart's Leslie Dach topped our Power List and this year, his successor Dan Bartlett repeated the feat and ascended to the top of the pile.
With advertising and PR deemed illegal in Cuba, brands must adopt outside-the-box strategies to make an impact.
PR firms uniquely reflect the state of the overall industry and a poll of the most senior agency execs suggests their organizations are reaching a defining moment in terms of services, structure, talent, and opportunity.
As the industry continues to evolve and undergo a revolution, the demands of clients are transforming the definition of PR and the PR agencies that provide services under that banner. Steve Barrett talks to senior agency leaders tasked with executing this transformation.
The numbers across the top 30 global firms and 181 US agencies in this year's Global Agency Business Report illustrate a bright future for the communications industry.
As disciplines continue to converge, integrated offerings by PR firms are the driving force behind corporate strategies, say the CEOs of the industry's largest holding companies.
Salaries are strong. Opportunities to advance abound. The power lies with the PR workforce, and the pressure is increasingly on employers to develop overall compensation packages from which comms pros cannot walk away.
The time to ask "what is PR?" is over. Rather, comms agencies find themselves quickly adapting to the mindset of "just do it."
With compensation no longer the key trait of employee satisfaction, organizations are working hard to create office environments that foster collaboration, promote team building, provide a work-life balance, and help the environment.
Royal Caribbean Cruises' CCO on everything from battling misperceptions to launching ships in global markets.
Walgreens Boots Alliance's global comms team works hand in hand to balance the complexities of a merger and create a unified strategy to inspire all stakeholders.
From evolving healthcare laws to social engagement, litigation crises to media relations, McKesson's PR chief is hands-on in efforts to enhance the brand's image.
As the Ice Bucket Challenge went viral, Carrie Munk, chief marcomms officer for the ALS Association, kept cool to lead PR around a seismic social media fundraising effort.