In-depth

Global Agency Business Report

PRWeek's Global Agency Business Report 2016

PRWeek's Global Agency Business Report 2016

The most comprehensive and best roundup of intelligence about PR agencies across the world.

Reading between the lines: PRWeek Global Agency Business Report 2016

Reading between the lines: PRWeek Global Agency Business Report 2016

Global revenue across the sector may be up, but PR failed to reach the heights it aspired to in 2015. To combat this, integration and convergence are now key battlegrounds for client work as firms look to forge ahead in the next 12 months.

The soundbites that define a $10 billion industry

The soundbites that define a $10 billion industry

The 2016 PRWeek Global Agency Report is in the can and the largest survey of PR firms ever produced has thrown up some fascinating data, trends, and analysis.

The PRWeek 2016 Salary Survey

The PRWeek 2016 Salary Survey

This year's Salary Survey, conducted in partnership with Bloom, Gross & Associates, finds an emboldened workforce secure in the knowledge that advancement opportunities -- and higher pay -- are available in the comms industry. As Chris Daniels reports, the onus is on employers to dig deep to keep or corral the best talent.

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The US PR industry's Best Places To Work in 2015

The US PR industry's Best Places To Work in 2015

As the war for talent intensifies, companies are getting creative to supplement compensation packages with collaborative and fun workplaces and flexible benefits.

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GLOBAL POWER BOOK 2015

PRWeek outlines biggest players in world PR with launch of Global Power Book

PRWeek outlines biggest players in world PR with launch of Global Power Book

PRWeek today launches its Global Power Book, the definitive guide to the most influential people in world PR.

Global Power Book: President Obama is PR chiefs' most respected politician

Global Power Book: President Obama is PR chiefs' most respected politician

President Obama is the most respected politician among senior PR figures featured in PRWeek's Global Power Book.

Global Power Book: Apple most admired brand among PR leaders

Global Power Book: Apple most admired brand among PR leaders

Apple is the most admired business or brand among entrants to PRWeek's Global Power Book, with tech companies having a strong showing in the list.

Global Power Book: Malcolm Tucker and CJ Cregg named as top fictional PRs

Global Power Book: Malcolm Tucker and CJ Cregg named as top fictional PRs

Malcolm Tucker from The Thick of It has narrowly trumped The West Wing's CJ Cregg as the favourite fictional PR character among entrants to PRWeek's Global Power Book.

Global Power Book: Senior PR figures reveal how their jobs have changed

Global Power Book: Senior PR figures reveal how their jobs have changed

PRWeek asked entrants to our Global Power Book in what respect their job has changed the most in the past five years. Here are some of our favourite responses.

Global Power Book: PR chiefs seek Twitter for breaking news, but traditional media 'more influential'

Global Power Book: PR chiefs seek Twitter for breaking news, but traditional media 'more influential'

Twitter is now far and away the channel of choice for senior PR figures to find breaking stories, according to PRWeek's Global Power Book. However, more traditional online news outlets are viewed as far more influential.

Global Power Book: PR chiefs reveal literary ambitions

Global Power Book: PR chiefs reveal literary ambitions

The Global Power Book entrants are an eclectic group, and this came to the fore when asked by our survey what they would do for a living if they didn't work in PR. But the literary ambitions of many were clear, with writer being the single most common answer (20).

Global Power Book: Talent is sector's biggest challenge

Global Power Book: Talent is sector's biggest challenge

Finding and retaining top talent is the industry's greatest challenge, according to senior global PR figures featured in PRWeek's Global Power Book.

Power List 2015: The Power 50

Power List 2015: The Power 50

In an era of transparency, real-time content, and myriad opportunities and challenges, these 50 game changers are redefining the role of comms and marketing and elevating their brands and agencies to the highest levels on a global scale. PRWeek enlisted peers, colleagues, friends, and mentors to explain what makes these people so powerful.

2015 Power List reflects growing importance of PR to the C-suite

2015 Power List reflects growing importance of PR to the C-suite

In 2011, Walmart's Leslie Dach topped our Power List and this year, his successor Dan Bartlett repeated the feat and ascended to the top of the pile.

Newsmakers

Expedia soars to new global heights with Sarah Gavin in PR pilot seat

Expedia soars to new global heights with Sarah Gavin in PR pilot seat

Communicating myriad acquisitions, dealing with the safety issues of health outbreaks, and integrating Expedia's worldwide PR team is all in a day's work for Sarah Gavin, whose unified vision has helped transform the brand into a global travel powerhouse.

Mark Penn: evolving the agency model

Mark Penn: evolving the agency model

In a world where smaller entities compete with well-established holding companies, Mark Penn's new collaborative take on how firms can adapt today while better serving clients has more to offer than looking in the rear-view mirror.

Jan Jones Blackhurst, the ace up Caesars Entertainment's sleeve

Jan Jones Blackhurst, the ace up Caesars Entertainment's sleeve

In the high-stakes scene that is Las Vegas, Jan Jones Blackhurst is steering Caesars Entertainment through Chapter 11 restructuring and leveraging PR strategies to position the company as a leader in diversity and legalized online gambling.

How GM's Tony Cervone steered the auto giant toward a path of transparency

How GM's Tony Cervone steered the auto giant toward a path of transparency

After its 2014 recall crisis, GM's global head of comms has fine tuned the company's PR to better understand consumers.

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