PR firms uniquely reflect the state of the overall industry and a poll of the most senior agency execs suggests their organizations are reaching a defining moment in terms of services, structure, talent, and opportunity.
As the industry continues to evolve and undergo a revolution, the demands of clients are transforming the definition of PR and the PR agencies that provide services under that banner. Steve Barrett talks to senior agency leaders tasked with executing this transformation.
The numbers across the top 30 global firms and 181 US agencies in this year's Global Agency Business Report illustrate a bright future for the communications industry.
As disciplines continue to converge, integrated offerings by PR firms are the driving force behind corporate strategies, say the CEOs of the industry's largest holding companies.
Salaries are strong. Opportunities to advance abound. The power lies with the PR workforce, and the pressure is increasingly on employers to develop overall compensation packages from which comms pros cannot walk away.
The time to ask "what is PR?" is over. Rather, comms agencies find themselves quickly adapting to the mindset of "just do it."
With compensation no longer the key trait of employee satisfaction, organizations are working hard to create office environments that foster collaboration, promote team building, provide a work-life balance, and help the environment.
In an evolving comms landscape, these 50 power players have the blueprint for effective global strategies as companies expand into new markets to increase growth and agencies promote their integrated business models. PRWeek enlisted mentors, colleagues, and friends to best describe what puts these influential PR pros in a class by themselves.
From controlled explosions to a CEO transition, FM Global's head of PR and advertising leverages comms to safeguard the reputation of the company - and its clients.
Leveraging an 'engage-and-educate' approach when tackling issues, Bayer's SVP, head of comms, ensures transparency is at the heart of the legacy brand's messages.
Paying workers above minimum wage is just one way Walmart is trying to shed its negative image, says its EVP of corporate affairs. Leading a retail revolution is another.
As drone technology threatens to redefine the courier industry, FedEx's SVP of integrated marcomms delivers key strategies to further establish the brand's global reputation.