The first Ebola case diagnosed in the US; GM CEO faces investors; National Breast Cancer Awareness Month begins
Charitable organization Good360 is leveraging earned, social, and online media to raise donations to help fight the Ebola outbreak in West Africa.
Golin-owned healthcare communications agency Virgo Health has launched a US PR practice, based in New York.
Henry Schein and Colgate have had a long-standing commitment to CSR. The two companies explained their philosophy at the PRWeek Conference.
While communicators -- including those at the ALS Association -- are trying to determine how the Ice Bucket Challenge became so successful, it's certain that celebrity endorsements and charitable aspects were keys.
Cigna has launched a global branding campaign to create greater understanding and awareness of the company among the general public.
Firms bidding for the work may not "have any affiliation, funding ties, or other relationships with the tobacco or firearms industries," according to RFP documents.
In his newly created role, Andrew Lewis will report to SVP and CCO Jeff Winton and serve as a member of the company's corporate communications leadership team.
The branding firm surveyed 1,100 consumers in the US and UK, who rated healthcare areas such as primary-care physicians and specialists, pharmaceutical companies, health insurers, hospitals, and pharmacies.
The holding company behind Burson-Marsteller and Finsbury has put its underperformance in PR behind it with a substantial increase in operating profit for the first six months of the year.
GCI Health is expanding its consumer health specialty, known as Well Living. The firm has promoted Elisia Canna to EVP of health and wellness to lead the group.
Pediatric cancer organizations say the Empire State Building has unfairly shot down their requests to light the landmark gold for Childhood Cancer Awareness Month. Meanwhile, the building's management says its employees are being bullied.
Multibillion-pound pharma heavyweight Merck is pitching out UK PR work for its Seven Seas vitality brand.
The ALS Association has raised millions of dollars from people dumping buckets of ice on their heads, from Jimmy Fallon and The Roots to the New York Jets and Martha Stewart.
Lord Chadlington, who announced his forthcoming departure from Huntsworth yesterday, is "one of the greats" of the PR business and will be difficult to replace, according to friends and former colleagues.
NEW YORK: Porter Novelli has launched a US healthcare payor and policy advisory board, which will meet at least twice a year with the goal of helping the firm better advise clients.
Lord Chadlington has denied that a shareholder revolt led to him stepping down as CEO of Huntsworth, stating he made the decision to depart last year.
Walgreens says it will keep US tax base despite Alliance Boots takeover; Potential Sprint-T-Mobile, 21st Century Fox-Time Warner deals fall apart; BuzzFeed names Coleman president; Apple, Samsung call off international patent suits.
As the Ebola virus outbreak continues to worsen in West Africa, health organizations are ramping up their efforts to communicate information about the disease to the public.
Customers in the US described the altered flavor as strange, leading Coke to admit that consumers had not had the "greatest things to say" about the new formula.
The FDA is closing in on providing prescription drug and medical device companies with a clearer indication of best social media practices.
The spread of Ebola in West Africa has posed comms challenges in the region, where the focus is on containing the outbreak by educating those affected, and in the UK, where reassurance is more the order of the day.
PRWeek looks into the work of the key communicators on the opposing sides during US drugs company Pfizer's £69bn play for unwilling UK takeover target AstraZeneca.
The pharmaceutical asset-trading market is red hot.
The Independent splashed this week on a story highlighting lobbyist John Murray as a conduit between medical suppliers and the policymaking of NHS England.