Sure, it's risky for a company to offer radical transparency or eliminate an unhealthy practice. But it's even more risky for them not to do so.
Google is the leading brand in the world but it is losing its sense of purpose, according to a global survey of 3,000 people about 100 leading companies.
FleishmanHillard and Fishburn are to share offices from the autumn, PRWeek understands.
Uber is also matching donations made to MADD through this Sunday.
The Cannes Lions Pharma Jury members chatted about their likes and dislikes from the Cannes Lions 2015 entries.
Judges said they looked to reward creativity - smart insights that defied conventions. One speaker advised, "When you're thinking about dentures and the older woman sitting by her bedside enters your imagination, please ask her to leave."
Havas has acquired London-based Just:: Health Communications for an undisclosed sum among four acqusitions announced today.
UNICEF and Unilever teamed up with Cannes Lions to discover the next generation of young creative talent and empower them to focus their skills on strengthening health systems in the developing world.
The Cannes Health Lions featured some amazing and very creative work, but PR firms were conspicuous by their absence from the competition.
The New York office of Ruder Finn took home metal for its work on Novartis Vaccines' Bexsero brand in a steady showing for PR work at the second year of Cannes Health.
Almost 1,900 campaigns were entered into the Cannes Health Lions this year - three PR agencies made it through to the shortlists, including Ruder Finn New York.
The health benefits exchange also retained Ogilvy Public Relations for its $2-million-a-year communications account.
He ran communications for the group for the past seven years.
This is the fourth year of Pfizer's initiative, which challenges people to redefine what it means to grow old.
The weight-loss company is goading New Yorkers with its controversial Beach Body ad, but is its strategy vulgar or visionary?
The two firms have collaborated on BlackBerry's global account.
Maureen Byrne, who previously spent nearly a decade at Novartis, will oversee the agency's operations in New York.
His new job: bring together the firm's 30 healthcare staffers on various teams.
New data from the firm showed that some customers value simplicity to the point where they're willing to reach a little deeper into their pockets.
Hospital officials are briefing the press about patients injured during the deadly train crash in Philadelphia on Tuesday night. Here are some tips for staying on-message and protecting patient privacy from medical comms experts.
While a straight-to-the-point, fact-based approach is often effective in healthcare PR, it's not the best option for trying to convince skeptical parents that they should vaccinate their children.
During last year's massive Ebola outbreak, public health institutes were ready with a comprehensive communications plan.
2014 has been a busy year for the PR industry. Here PRWeek looks back on some of the stories that hit the headlines...
Communications pros tell PRWeek how they are coordinating stakeholder and public-facing communications amid growing concerns about Ebola in the US.
The FDA is closing in on providing prescription drug and medical device companies with a clearer indication of best social media practices.