Latest Healthcare News

Hotwire launches global health tech practice for predicted $43bn market

Hotwire launches global health tech practice for predicted $43bn market

Global tech PR agency Hotwire has launched a global health tech practice, overseen from London by group chief development officer Andy West.

The Center for Reproductive Rights' CCO explains the origins of #StopTheSham

The Center for Reproductive Rights' CCO explains the origins of #StopTheSham

The top communicator at the pro choice group talks about the origins of the hashtag and communicating about a complicated topic before a Supreme Court decision.

Valeant LGBTQ campaign seeks to avoid stereotypes

Valeant LGBTQ campaign seeks to avoid stereotypes

The Valeant-owned devicemaker wanted its marketing to go beyond just communicating pélo's benefits to shedding the stigma around the practice of laser hair removal in a humorous and shocking way.

Social media outcry after Pepsi reintroduces aspartame

Social media outcry after Pepsi reintroduces aspartame

Although it hasn't been proven that the ingredient can cause cancer, some customers accused the soft-drink-maker of putting profits before safety by re-adding aspartame.

Marriage of healthcare & tech in Asia a huge opportunity: Melissa Waggener Zorkin

Marriage of healthcare & tech in Asia a huge opportunity: Melissa Waggener Zorkin

Agency head says WE Communications sees healthcare PR as the fastest-growing part of its business, and especially so in Asia-Pacific.

Seismic shock for UK PR as country votes out but practitioners highlight opportunities to help clients adapt

Seismic shock for UK PR as country votes out but practitioners highlight opportunities to help clients adapt

As the UK awoke to the news that Britain had voted to leave the EU by a margin of 52 per cent to 48 per cent and that Prime Minister David Cameron will leave office in the autumn, UK PR firms told PRWeek what they think the implications are for their businesses and their clients.

Ruder Finn hires Sally Barton to lead U.S. healthcare, creates new role for Susan Goldstein

Ruder Finn hires Sally Barton to lead U.S. healthcare, creates new role for Susan Goldstein

The agency has hired Sally Barton as head of the U.S. healthcare practice and Susan Goldstein will take on a dual role as chair global healthcare practice and president of growth initiatives.

Zika campaign highlights millennial interest in work with a purpose

Zika campaign highlights millennial interest in work with a purpose

The effort was not only a success by the client's standards, but also in terms of engaging Havas' millennial workforce.

Team U.S.A. brings home the gold in PR at Cannes Young Lions

Team U.S.A. brings home the gold in PR at Cannes Young Lions

Ogilvy Public Relations' Michael DiSalvo and Ben King, account directors in the firm's New York office, competed against 17 other teams.

Social commerce data in China: 'It's the Holy Grail'

Social commerce data in China: 'It's the Holy Grail'

Procter & Gamble executive Kelly Vanasse and other members of a panel at the Cannes Lions International Festival of Creativity described how they're using social data in China to target groups of customers.

What pharma brands can learn from Lions Health

What pharma brands can learn from Lions Health

Pharmaceutical brands still need to demonstrate more empathy toward the patient, for one.

There's no such thing as gay blood, says campaign from FCB Health

There's no such thing as gay blood, says campaign from FCB Health

After the Orlando shooting, gay men were turned away from blood drives. A campaign explaining why had to reexamine its strategy.

Engine London and Weber Shandwick among PR work recognised at Health Lions

Engine London and Weber Shandwick among PR work recognised at Health Lions

India's Medulla Communications won seven prizes at the Pharma Lions in Cannes tonight, while Engine Group and Weber Shandwick were winners in the Health & Wellness Lions.

Pharma Lions Grand Prix awarded to Ogilvy's Breathless Choir

Pharma Lions Grand Prix awarded to Ogilvy's Breathless Choir

A highly emotive integrated campaign led by Ogilvy & Mather London - with PR elements delivered by an Omnicom consortium including FleishmanHillard - won several prizes including the overall Grand Prix award tonight at the Pharma Lions in Cannes.

California puts four-year, $2.6m anti-smoking contract up for bid

California puts four-year, $2.6m anti-smoking contract up for bid

The state's Public Health Department is planning a campaign to raise awareness among diverse populations in California about the dangers of smoking.

Breakfast Briefing: The stories PR pros need to know on Friday, 6.17.2016

Breakfast Briefing: The stories PR pros need to know on Friday, 6.17.2016

Cannes Lions Health & Wellness and Pharma shortlists; Russian track athletes could be banned from the Olympics; Sanders doesn't endorse Clinton in message to supporters; Curry loses cool in wild game-six loss to Cleveland; Elon Musk tweets failed rocket landing.

Cannes: Ogilvy, Weber and MSLGroup among agencies shortlised for Health & Wellness Lions

Cannes: Ogilvy, Weber and MSLGroup among agencies shortlised for Health & Wellness Lions

A trio of Ogilvy & Mather group firms have been nominated for PR work across the Health categories of the upcoming Cannes Lions, with the industry also represented by firms including Engine, Weber Shandwick and MSLGroup, the latter for its much-garlanded #LikeAGirl campaign.

Breakfast Briefing: The stories PR pros need to know on Wednesday, 6.15.2016

Breakfast Briefing: The stories PR pros need to know on Wednesday, 6.15.2016

Mars thinks about removing its candies from Frankendesserts; Prince William appears on cover of U.K. LGBT magazine; Clinton wins D.C. primary; Johnson Publishing sells Ebony, Jet; Twitter invests $70 million in SoundCloud.

FleishmanHillard veteran Betsy Neville launches healthcare shop Hippos

FleishmanHillard veteran Betsy Neville launches healthcare shop Hippos

The firm has personnel in New York, Chicago, and Philadelphia and is focused on the rapidly changing healthcare environment.

Reputation Institute: Talc lawsuits not hurting J&J's image with millennials

Reputation Institute: Talc lawsuits not hurting J&J's image with millennials

According to research conducted in the first quarter, the healthcare products company has a sterling image with millennials despite a series of legal judgments against the company.

Analysis

Brands let health authorities take the lead on Zika communications

Brands let health authorities take the lead on Zika communications

Brands and Olympic organizations are taking their cues from health officials when talking about the Zika virus. That's exactly what they should be doing, say experts.

With a steep learning curve, authorities focus Zika comms on pregnant women

With a steep learning curve, authorities focus Zika comms on pregnant women

Public health officials are learning more about Zika every day and working feverishly to develop a vaccine. In the meantime, they're targeting preventative communications at pregnant women.

Experts: NFL faces short-term debate, but little long-term business risk from 'Concussion'

Experts: NFL faces short-term debate, but little long-term business risk from 'Concussion'

Concussions will be back in the media spotlight when the Will Smith film hits theaters on Christmas Day, but that doesn't mean the NFL's business model faces long-term risk.

Experts: Sprout needs to show Addyi is not Viagra for women

Experts: Sprout needs to show Addyi is not Viagra for women

Contrary to popular belief, Addyi is not the female Viagra. That's the message drug-maker Sprout must get across to doctors and patients in the coming weeks.

Why a traditional, fact-based approach on vaccine comms isn't working

Why a traditional, fact-based approach on vaccine comms isn't working

While a straight-to-the-point, fact-based approach is often effective in healthcare PR, it's not the best option for trying to convince skeptical parents that they should vaccinate their children.