Latest Healthcare News

ICF wins $4.8m CDC opioid abuse awareness campaign

ICF wins $4.8m CDC opioid abuse awareness campaign

ICF International was awarded a two-year, $4.8 million contract to reach those affected by prescription opioid abuse.

Porter Novelli bulks up health and wellness leadership

Porter Novelli bulks up health and wellness leadership

The Omnicom Group firm has made staff changes to the health practice in the U.S., U.K., Spain, the Netherlands, Canada, and Mexico.

W2O names Angela Gillespie as chief strategy officer of medtech practice

W2O names Angela Gillespie as chief strategy officer of medtech practice

Gillespie started the medtech practice during a previous stint with W2O Group in 2007.

GSK names Edelman and Weber on roster to aid digital growth and integration

GSK names Edelman and Weber on roster to aid digital growth and integration

Edelman and Weber Shandwick are the lead PR agencies on pharma giant GlaxoSmithKline's new global marketing agency roster for its consumer healthcare business.

Watch: X Ambassadors lend Wounded Warrior Project a hand with new 'Unsteady' video

Watch: X Ambassadors lend Wounded Warrior Project a hand with new 'Unsteady' video

The band decided to pitch in to help the veterans' charity after getting their start in a military town.

Astellas hires Joseph Devaney as government affairs VP

Astellas hires Joseph Devaney as government affairs VP

He is replacing Martin Golden, who was appointed head of global marketing strategy.

Cancer-detection tool among projects chosen for Publicis90 initiative

Cancer-detection tool among projects chosen for Publicis90 initiative

Ninety businesses were invited to Viva Technology, an event launched by Maurice Lévy, and Groupe Les Echos' Francis Morel.

Hotwire launches global health tech practice for predicted $43bn market

Hotwire launches global health tech practice for predicted $43bn market

Global tech PR agency Hotwire has launched a global health tech practice, overseen from London by group chief development officer Andy West.

The Center for Reproductive Rights' CCO explains the origins of #StopTheSham

The Center for Reproductive Rights' CCO explains the origins of #StopTheSham

The top communicator at the pro choice group talks about the origins of the hashtag and communicating about a complicated topic before a Supreme Court decision.

Valeant LGBTQ campaign seeks to avoid stereotypes

Valeant LGBTQ campaign seeks to avoid stereotypes

The Valeant-owned devicemaker wanted its marketing to go beyond just communicating pélo's benefits to shedding the stigma around the practice of laser hair removal in a humorous and shocking way.

Social media outcry after Pepsi reintroduces aspartame

Social media outcry after Pepsi reintroduces aspartame

Although it hasn't been proven that the ingredient can cause cancer, some customers accused the soft-drink-maker of putting profits before safety by re-adding aspartame.

Marriage of healthcare & tech in Asia a huge opportunity: Melissa Waggener Zorkin

Marriage of healthcare & tech in Asia a huge opportunity: Melissa Waggener Zorkin

Agency head says WE Communications sees healthcare PR as the fastest-growing part of its business, and especially so in Asia-Pacific.

Seismic shock for UK PR as country votes out but practitioners highlight opportunities to help clients adapt

Seismic shock for UK PR as country votes out but practitioners highlight opportunities to help clients adapt

As the UK awoke to the news that Britain had voted to leave the EU by a margin of 52 per cent to 48 per cent and that Prime Minister David Cameron will leave office in the autumn, UK PR firms told PRWeek what they think the implications are for their businesses and their clients.

Ruder Finn hires Sally Barton to lead U.S. healthcare, creates new role for Susan Goldstein

Ruder Finn hires Sally Barton to lead U.S. healthcare, creates new role for Susan Goldstein

The agency has hired Sally Barton as head of the U.S. healthcare practice and Susan Goldstein will take on a dual role as chair global healthcare practice and president of growth initiatives.

Zika campaign highlights millennial interest in work with a purpose

Zika campaign highlights millennial interest in work with a purpose

The effort was not only a success by the client's standards, but also in terms of engaging Havas' millennial workforce.

Team U.S.A. brings home the gold in PR at Cannes Young Lions

Team U.S.A. brings home the gold in PR at Cannes Young Lions

Ogilvy Public Relations' Michael DiSalvo and Ben King, account directors in the firm's New York office, competed against 17 other teams.

Social commerce data in China: 'It's the Holy Grail'

Social commerce data in China: 'It's the Holy Grail'

Procter & Gamble executive Kelly Vanasse and other members of a panel at the Cannes Lions International Festival of Creativity described how they're using social data in China to target groups of customers.

What pharma brands can learn from Lions Health

What pharma brands can learn from Lions Health

Pharmaceutical brands still need to demonstrate more empathy toward the patient, for one.

There's no such thing as gay blood, says campaign from FCB Health

There's no such thing as gay blood, says campaign from FCB Health

After the Orlando shooting, gay men were turned away from blood drives. A campaign explaining why had to reexamine its strategy.

Engine London and Weber Shandwick among PR work recognised at Health Lions

Engine London and Weber Shandwick among PR work recognised at Health Lions

India's Medulla Communications won seven prizes at the Pharma Lions in Cannes tonight, while Engine Group and Weber Shandwick were winners in the Health & Wellness Lions.

Analysis

Brands let health authorities take the lead on Zika communications

Brands let health authorities take the lead on Zika communications

Brands and Olympic organizations are taking their cues from health officials when talking about the Zika virus. That's exactly what they should be doing, say experts.

With a steep learning curve, authorities focus Zika comms on pregnant women

With a steep learning curve, authorities focus Zika comms on pregnant women

Public health officials are learning more about Zika every day and working feverishly to develop a vaccine. In the meantime, they're targeting preventative communications at pregnant women.

Experts: NFL faces short-term debate, but little long-term business risk from 'Concussion'

Experts: NFL faces short-term debate, but little long-term business risk from 'Concussion'

Concussions will be back in the media spotlight when the Will Smith film hits theaters on Christmas Day, but that doesn't mean the NFL's business model faces long-term risk.

Experts: Sprout needs to show Addyi is not Viagra for women

Experts: Sprout needs to show Addyi is not Viagra for women

Contrary to popular belief, Addyi is not the female Viagra. That's the message drug-maker Sprout must get across to doctors and patients in the coming weeks.

Why a traditional, fact-based approach on vaccine comms isn't working

Why a traditional, fact-based approach on vaccine comms isn't working

While a straight-to-the-point, fact-based approach is often effective in healthcare PR, it's not the best option for trying to convince skeptical parents that they should vaccinate their children.