Latest Healthcare News

Former Walmart comms leader Dach joins HHS as senior counselor

Former Walmart comms leader Dach joins HHS as senior counselor

Leslie Dach, formerly the communications leader at Walmart, will join the Department of Health and Human Services as a senior counselor to Secretary Sylvia Mathews Burwell.

MSLGroup hires GE Healthcare's Gibson-Wright for new client-engagement role

MSLGroup hires GE Healthcare's Gibson-Wright for new client-engagement role

Gibson-Wright returned to MSLGroup in June from her role as global PR leader for medical diagnostics at GE Healthcare, having worked at the company since 2010.

HHS looks for agency to support AIDS.gov comms

HHS looks for agency to support AIDS.gov comms

The winning firm will be tasked with services including blogging and posting to social media, as well as creating online content, reports, fact sheets, video scripts, talking points or speeches, briefings, and senior-level presentations.

Mars creates chief health, wellbeing officer role

Mars creates chief health, wellbeing officer role

Sandler will manage health initiatives for all Mars brands, which span confectionary and savory foods and include Skittles, Orbit Gum, and Uncle Ben's.

Porter Novelli names Pfizer veteran Nayar as client lead for Johnson & Johnson

Earlier in her career, Nayar served as head of strategy and capability development for policy, external affairs, and communications at Pfizer for 14 years.

UDG Healthcare acquires Galliard and Nyxeon in £13m deal

UDG Healthcare acquires Galliard and Nyxeon in £13m deal

Healthcare services company UDG Healthcare has acquired specialist PR agencies Galliard and Nyxeon in a deal worth £13m.

Special Olympics plans late summer youth campaign with Burson

Special Olympics plans late summer youth campaign with Burson

The WPP firm is working with Special Olympics International on a pro-bono basis with its sports marketing specialty group, The Fan Experience, leading account work.

Bayer brings on three to grow government relations, external comms teams

Bayer brings on three to grow government relations, external comms teams

The New Jersey-based pharma company has brought on Brian McCullough, Mark Bennett, and Joseph Hathaway for the roles.

Astellas grows comms team with Uhlendorf hire

Astellas grows comms team with Uhlendorf hire

Uhlendorf was most recently VP of communications and public affairs at PhRMA.

23andMe brings on former Cleveland Clinic comms leader Wonson

23andMe brings on former Cleveland Clinic comms leader Wonson

Wonson is leading the company's corporate communications, media relations, investor relations, and internal communications activities for 23andMe.

FDA proposes social media guidelines for medical products

The Food and Drug Administration proposed social media and Internet guidelines for pharmaceutical and medical products on Tuesday.

Stanford Children's Health taps user-generated content for 'extraordinary kid' campaign

Stanford Children's Health taps user-generated content for 'extraordinary kid' campaign

The healthcare network is emphasizing that it is the only network of care dedicated to children and expectant mothers in Northern California.

LA's Community Health Councils plan campaign on effects of hypertension

LA's Community Health Councils plan campaign on effects of hypertension

Community Health Councils has dubbed August as Hypertension Awareness Month and is planning a corresponding campaign called "Know Your Digits. Be in Control."

Marina Maher expands leadership team with deputy director promotions

Marina Maher expands leadership team with deputy director promotions

Amber Meredith and Michele Schimmel have been named to deputy director roles in Marina Maher's consumer and health and well-being practices. The firm has also hired David Richeson from Fenton.

China cracks down on dissent, Google on Tiananmen anniversary

China cracks down on dissent, Google on Tiananmen anniversary

Google disrupted in China on 25th anniversary of Tiananmen Square massacre; White House looks to Cleveland Clinic for next VA chief; GM apologizes for sending recall notices to victims' families; NRA takes back criticism of fellow pro-gun group.

Legacy selects Ketchum as PR AOR to boost Truth anti-smoking campaign

Legacy selects Ketchum as PR AOR to boost Truth anti-smoking campaign

Legacy, the public health foundation that directs and funds the Truth smoking-prevention campaign, has selected Ketchum as its PR AOR.

Four questions for Bob Chandler as he faces 'small r' retirement

Four questions for Bob Chandler as he faces 'small r' retirement

Bob Chandler, cofounder and principal of Chandler Chicco Companies and president of InVentiv Health Communications, talks with PRWeek about changes in the healthcare industry and getting ready for what he calls "small r retirement."

Tuesday's Breakfast Briefing: Analysts say Pfizer, AstraZeneca could come back to the table

Tuesday's Breakfast Briefing: Analysts say Pfizer, AstraZeneca could come back to the table

Everything you need to know to start your day.

California to launch agency search for anti-tobacco campaign

The California Department of Public Health is looking for a firm to run its anti-tobacco campaign. The account is worth up to $1.3 million over two years.

Texas health agencies seek marketing, communications support

Texas' Health and Human Services agencies have issued an RFP for marketing firms to assist with communications, public awareness, and education.

Analysis

PR's role in the multibillion dollar dance between AstraZeneca and Pfizer

PR's role in the multibillion dollar dance between AstraZeneca and Pfizer

PRWeek looks into the work of the key communicators on the opposing sides during US drugs company Pfizer's £69bn play for unwilling UK takeover target AstraZeneca.

Why neither the 'house of brands' nor 'branded house' work for pharma

Why neither the 'house of brands' nor 'branded house' work for pharma

The pharmaceutical asset-trading market is red hot.

Newsmaker: Lobbyist John Murray in the spotlight over big pharma's links to NHS policy

Newsmaker: Lobbyist John Murray in the spotlight over big pharma's links to NHS policy

The Independent splashed this week on a story highlighting lobbyist John Murray as a conduit between medical suppliers and the policymaking of NHS England.

Insurers, exchanges go all out to explain Affordable Care Act

Insurers, exchanges go all out to explain Affordable Care Act

The Obama administration, state agencies, and insurance companies have readied aggressive marcomms campaigns as a six-month enrollment period into health-insurance exchanges is set to begin.

French pharma industry turns to comms to help rebuild trust

French pharma industry turns to comms to help rebuild trust

Pharmaceutical companies and their PR partners are working hard to increase positive perceptions of the industry in France, one of the most populous countries in Europe, following a scandal that shattered trust in the industry.

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