Latest Healthcare News

Breakfast Briefing, 1.19.2017: Alibaba strikes Olympic sponsorship deal

Breakfast Briefing, 1.19.2017: Alibaba strikes Olympic sponsorship deal

Burson-Marsteller has a new U.S. crisis and public affairs leader in the U.S.; The public's view of Obamacare has turned positive at the last minute.

APCO opens office in Frankfurt to ensure post-Brexit presence in financial hub

APCO opens office in Frankfurt to ensure post-Brexit presence in financial hub

APCO will open an office in Frankfurt, the major finance hub of Germany, which will be led by its current deputy MD in the country.

Senior hire and new role for Earl at 3 Monkeys Zeno as Vrettos heads to US

Senior hire and new role for Earl at 3 Monkeys Zeno as Vrettos heads to US

London agency 3 Monkeys Zeno has taken on a new head of health after Rachel Vrettos moved to a New York role at parent firm Zeno - and the agency also has a new head of tech in London.

Breakfast Briefing, 1.12.2017: Senate takes first steps to repeal Affordable Care Act

Breakfast Briefing, 1.12.2017: Senate takes first steps to repeal Affordable Care Act

The Senate voted along party lines early Thursday to send a procedural motion to the House of Representatives that would begin the repeal of the Affordable Care Act.

GCI Health plants its flag in Philadelphia

GCI Health plants its flag in Philadelphia

The firm is sharing space in the City of Brotherly Love with healthcare media shop CMI.

Heathcare PR and comms pioneer Marilyn Lee Castaldi dies at 71

Heathcare PR and comms pioneer Marilyn Lee Castaldi dies at 71

In a career that spanned more than 30 years, Castaldi served in exec roles at Burson-Marsteller, FleishmanHillard, and Hill+Knowlton Strategies.

Tonic Life promotes Stephanie DeViteri to MD

Tonic Life promotes Stephanie DeViteri to MD

DeViteri started in the newly created role this month.

ICF wins batch of prevention contacts from CDC

ICF wins batch of prevention contacts from CDC

The work covered by the contracts ranges from tobacco-prevention campaigns to work on opioid abuse.

Kyne promotes Mulally, Grela to SVP

Kyne promotes Mulally, Grela to SVP

The health communications agency announced the promotions in December.

Continuing medical education providers use Facebook Live to educate doctors

Continuing medical education providers use Facebook Live to educate doctors

Physican personality ZDoggMD's Facebook Live course garnered more than 34,000 views and 600 comments during his live session.

Ruder Finn brings on David Brooks for digital health role

Ruder Finn brings on David Brooks for digital health role

Brooks comes to Ruder Finn after five years at Ogilvy PR.

Millennial staffers at agencies seek work-life balance and strong supervisors

Millennial staffers at agencies seek work-life balance and strong supervisors

The reasons millennials, who range in age from 18 to 34 years old, end up working in healthcare advertising agencies are similar to those of the senior leaders who created and built the industry.

Cutting through the healthcare news noise at athenaInsight

Cutting through the healthcare news noise at athenaInsight

Athenahealth's massive data trove fuels insight and content on new website

Chandler Chicco cofounder launches network of healthcare comms firms

Chandler Chicco cofounder launches network of healthcare comms firms

Bob Chandler has launched network Watershed Bridges, along with MaxAscent, one of the agencies within the network.

W2O Group acquires Sentient Interactive

W2O Group acquires Sentient Interactive

The deal is the agency network's third since May.

Spectrum names Jonathan Wilson CEO

Spectrum names Jonathan Wilson CEO

Wilson will succeed founder and CEO John Seng.

W2O alum Steph Glickman joins Pfizer as comms director

W2O alum Steph Glickman joins Pfizer as comms director

She previously worked at W2O Group, Ruder Finn, and MS&L Worldwide.

How pharma brands are marking #WorldAIDSDay

How pharma brands are marking #WorldAIDSDay

Many companies are taking the opportunity to share their progress or research towards finding a cure or developing treatments for the HIV and AIDS.

WE brings on Stephanie Marchesi to lead healthcare sector, Eastern region

WE brings on Stephanie Marchesi to lead healthcare sector, Eastern region

The dual role is newly created at the independent firm.

Breakfast Briefing: The 8 stories PR pros need to know on Wednesday morning, 11.30.2016

Breakfast Briefing: The 8 stories PR pros need to know on Wednesday morning, 11.30.2016

New on Wednesday morning: Golin hauls in Essilor of America account; Trump plans first press conference as president-elect.

Analysis

Brexit: A buying opportunity for UK PR?

Brexit: A buying opportunity for UK PR?

For almost half the country, the narrow victory for Brexit was a portent of doom but, while sterling has fallen to historically low rates - plunging to a 31-year low immediately after the result - predictions of immediate Armageddon now seem far-fetched.

Beyond pink: Why Breast Cancer Awareness Month is different this year

Beyond pink: Why Breast Cancer Awareness Month is different this year

The next generation of Breast Cancer Awareness campaigns are moving well past awareness to focusing on other aspects of fighting the disease.

Health conversation required to stem Obamacare death spiral

Health conversation required to stem Obamacare death spiral

As a slew of health insurers retreat from state exchanges, Affordable Care Act stakeholders face a communications challenge to reinforce the need for sustainable and preventive care in a system that should become less expensive as illnesses are better managed.

Brands let health authorities take the lead on Zika communications

Brands let health authorities take the lead on Zika communications

Brands and Olympic organizations are taking their cues from health officials when talking about the Zika virus. That's exactly what they should be doing, say experts.

With a steep learning curve, authorities focus Zika comms on pregnant women

With a steep learning curve, authorities focus Zika comms on pregnant women

Public health officials are learning more about Zika every day and working feverishly to develop a vaccine. In the meantime, they're targeting preventative communications at pregnant women.