Latest Healthcare News

Kyne appoints Novartis' Byrne as New York lead

Kyne appoints Novartis' Byrne as New York lead

Maureen Byrne, who previously spent nearly a decade at Novartis, will oversee the agency's operations in New York.

Makovsky's head of health moving to Finn Partners

Makovsky's head of health moving to Finn Partners

His new job: bring together the firm's 30 healthcare staffers on various teams.

Siegel+Gale: Healthcare consumers willing to pay more for simpler service

New data from the firm showed that some customers value simplicity to the point where they're willing to reach a little deeper into their pockets.

Empathy, patient privacy key for medical officials during a crisis

Empathy, patient privacy key for medical officials during a crisis

Hospital officials are briefing the press about patients injured during the deadly train crash in Philadelphia on Tuesday night. Here are some tips for staying on-message and protecting patient privacy from medical comms experts.

Consumers suffering from 'beauty fatigue' in advertising: Havas

Consumers suffering from 'beauty fatigue' in advertising: Havas

A survey from Havas Worldwide found brands need to do a better job interacting with consumers who are taking greater ownership over their own body images.

Zicam scoops up Kwittken for over-the-counter product PR

Zicam scoops up Kwittken for over-the-counter product PR

Kwittken won the account after a competitive review.

Legacy brings on Kozberg as chief communications officer

Legacy brings on Kozberg as chief communications officer

The nonprofit, which directs and funds the anti-smoking Truth campaign, also hired Michael Cohen as its first VP of corporate partnerships.

AdvaMed promotes Moebius to EVP of public affairs

AdvaMed promotes Moebius to EVP of public affairs

She started in the new role on April 1.

Weight Watchers seeks new PR agency partner

Weight Watchers seeks new PR agency partner

The health and wellness brand parted ways with Ketchum last month.

WPP PR and public affairs Q1 growth held back by UK and continental Europe

WPP PR and public affairs Q1 growth held back by UK and continental Europe

WPP has reported a 1.2 per cent rise in like-for-like sales in its PR and public affairs group in the first quarter of 2015, with growth in all regions except the UK and continental Europe. Net sales in the division grew 1.6 per cent.

American Cancer Society names Weber Shandwick strategic comms AOR

American Cancer Society names Weber Shandwick strategic comms AOR

The firm will work on a range of duties for the cancer-fighting nonprofit, including the annual Great American Smokeout.

How brands can benefit from supporting consumers' well-being

How brands can benefit from supporting consumers' well-being

A study from Edelman found the majority of consumers believe brands can do more to help them achieve stress-free, satisfying lives.

Mental health groups demand more responsible media coverage after Germanwings crash

Mental health groups demand more responsible media coverage after Germanwings crash

They say coverage of the crash can lead to witch hunts of people dealing with mental-health issues in the workplace.

FitzPatrick: Johnson & Johnson 'reimagining' the comms function

FitzPatrick: Johnson & Johnson 'reimagining' the comms function

The healthcare giant is trying to set up its communications department to help the company keep pace with the rapid pace of change in healthcare.

Leukemia & Lymphoma Society ups Klein to new comms SVP role

Leukemia & Lymphoma Society ups Klein to new comms SVP role

Klein reports to CEO Louis DeGennaro.

The changing face of healthcare information

The changing face of healthcare information

A growing number of Americans are willing to use health-focused apps and websites.

J&J corp comms VP Rothenberg steps down after 20 years

J&J corp comms VP Rothenberg steps down after 20 years

He will retire from the company in May.

Edelman supports Premera with cyberattack response

Edelman supports Premera with cyberattack response

Premera Blue Cross has brought on Edelman to aid with its response to a cyberattack that could affect 11 million customers.

Saudi Arabia's Princess Reema launches breast cancer awareness campaign at SXSW

Saudi Arabia's Princess Reema launches breast cancer awareness campaign at SXSW

Princess Reema asked SXSW attendees to help her create buzz around the effort, which aims to bring together 10,000 Saudi women to educate them about breast cancer.

Virgo Health hires Tom Griffiths as head of digital

Virgo Health hires Tom Griffiths as head of digital

Healthcare agency Virgo Health has appointed Tom Griffiths as head of digital from Care UK.

Analysis

Why a traditional, fact-based approach on vaccine comms isn't working

Why a traditional, fact-based approach on vaccine comms isn't working

While a straight-to-the-point, fact-based approach is often effective in healthcare PR, it's not the best option for trying to convince skeptical parents that they should vaccinate their children.

Outbreak comms plans: Break glass in case of emergency

Outbreak comms plans: Break glass in case of emergency

During last year's massive Ebola outbreak, public health institutes were ready with a comprehensive communications plan.

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

2014 has been a busy year for the PR industry. Here PRWeek looks back on some of the stories that hit the headlines...

Ebola: How hospitals are balancing internal and external comms

Ebola: How hospitals are balancing internal and external comms

Communications pros tell PRWeek how they are coordinating stakeholder and public-facing communications amid growing concerns about Ebola in the US.

FDA guidance garners mixed reviews from PR practitioners

FDA guidance garners mixed reviews from PR practitioners

The FDA is closing in on providing prescription drug and medical device companies with a clearer indication of best social media practices.

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