The FDA's Fresh Empire campaign seeks to reach multicultural teens between 12 and 17 years old.
Pfizer's corporate affairs chief talks about the complicated regulatory environment faced by pharma companies and changes in the comms landscape at the PRWeek Conference.
FleishmanHillard's head of healthcare in the UK and its global vice-chair of operations in the US are leaving the business, PRWeek has learned.
Holland most recently worked as executive director of public health solutions at WebMD.
Companies should ditch PR and CSR departments and revert to straight talking, according to Lord Browne, the former chief executive of BP.
After two decades at Johnson & Johnson, Craig Rothenberg talks about joining a startup and the role of comms in pharma.
The reality-show star took to Instagram again on Sunday night to promote morning sickness medication Diclegis, this time with extensive risk information.
"We really want to make this national movement. We want to bring advanced prostate cancer to the forefront."
FDA to rule on "female Viagra;" Wendy's freshens up menu; Huffington Post launches web series; Publicis appoints global client SVP; White House to unveil methane emissions; Trump widens lead over GOP pack; Planned Parenthood's four-state ad buy; American Apparel could shut its doors; Petco files for IPO.
Rugby clubs from the US and Australia are lending the pharma company a hand with the campaign.
Pharmaceutical company ViiV Healthcare, a joint venture by Pfizer and GlaxoSmithKline, has appointed Porter Novelli to manage its corporate comms account, PRWeek understands.
The FDA said the reality-show star didn't meet product-endorsement guidelines.
Yelp removes barrage of 'media-fueled' reviews against dental practice owned by Cecil the Lion's killer
"Yelp reviews are required to describe a firsthand consumer experience -- not what someone read in the news," according to its guidelines.
Sure, it's risky for a company to offer radical transparency or eliminate an unhealthy practice. But it's even more risky for them not to do so.
Google is the leading brand in the world but it is losing its sense of purpose, according to a global survey of 3,000 people about 100 leading companies.
FleishmanHillard and Fishburn are to share offices from the autumn, PRWeek understands.
Uber is also matching donations made to MADD through this Sunday.
The Cannes Lions Pharma Jury members chatted about their likes and dislikes from the Cannes Lions 2015 entries.
Judges said they looked to reward creativity - smart insights that defied conventions. One speaker advised, "When you're thinking about dentures and the older woman sitting by her bedside enters your imagination, please ask her to leave."
Havas has acquired London-based Just:: Health Communications for an undisclosed sum among four acqusitions announced today.
Contrary to popular belief, Addyi is not the female Viagra. That's the message drug-maker Sprout must get across to doctors and patients in the coming weeks.
While a straight-to-the-point, fact-based approach is often effective in healthcare PR, it's not the best option for trying to convince skeptical parents that they should vaccinate their children.
During last year's massive Ebola outbreak, public health institutes were ready with a comprehensive communications plan.
2014 has been a busy year for the PR industry. Here PRWeek looks back on some of the stories that hit the headlines...
Communications pros tell PRWeek how they are coordinating stakeholder and public-facing communications amid growing concerns about Ebola in the US.