Latest Healthcare News

The long and short of it: GE premiers Heroines of Health documentary in bite-size form

The long and short of it: GE premiers Heroines of Health documentary in bite-size form

The healthcare company released the documentary in minute-long snippets over a month, then debuted the full film this week.

Hijacked by shampoo or an increasingly relevant place for PR to shine? Experts dissect Lions Health at Cannes

Hijacked by shampoo or an increasingly relevant place for PR to shine? Experts dissect Lions Health at Cannes

The Lions Health festival celebrated its fourth birthday this year. With the sun of southern France now a distant memory, we ask four people whether the newest addition to the Cannes schedule is gaining traction and respect in its specialised but lucrative target audience.

Edelman Chicago health head Will Collie goes west to lead Southern California region

Edelman Chicago health head Will Collie goes west to lead Southern California region

Collie will also lead the firm's Los Angeles office.

Management consultancies can't just 'buy' agency culture, Sorrell says

Management consultancies can't just 'buy' agency culture, Sorrell says

Sir Martin Sorrell has described consultancy groups buying creative agencies as "a bit strange" and questioned if they can "buy culture".

Huntsworth buys 260-strong health group TCEG for £24.7m and signals US ambition

Huntsworth buys 260-strong health group TCEG for £24.7m and signals US ambition

Huntsworth has acquired WRG owner The Creative Engagement Group (TCEG) from private equiry firm LDC for a total of £24.7m, in a move to bolster its offering in the healthcare sector and the US market.

MAC Cosmetics uses two brand films to improve understanding of trans community

MAC Cosmetics uses two brand films to improve understanding of trans community

The brand released More Than T and Trans102 to celebrate Pride and portray transgender people with humanity and nuance.

Pfizer celebrates the faces behind its vaccines with micro-documentary

Pfizer celebrates the faces behind its vaccines with micro-documentary

The video is part of Pfizer's ongoing corporate ad campaign Before it Became a Medicine.

How GMHC and FCB Health are taking on the blood-donation ban for gay men

How GMHC and FCB Health are taking on the blood-donation ban for gay men

A year after the Pulse nightclub shooting brought the issue back into the spotlight, nonprofit GMHC is urging an end to restrictions on gay, bisexual, and transgender men donating blood.

Bliss picks up Medicare work for Aetna

Bliss picks up Medicare work for Aetna

The firm was awarded the contact last week.

Russo Partners launches sports health offering

Russo Partners launches sports health offering

Former NFL player and broadcaster Solomon Wilcots has joined the firm to lead the new offering.

Astellas reprimanded by UK drug regulator for marketing material on agency website

Astellas reprimanded by UK drug regulator for marketing material on agency website

Global pharma firm Astellas has been handed a "public reprimand" by the UK's Prescription Medicines Code of Practice Authority (PMCPA) after the creative director of an unnamed agency used the Japanese company's patient support materials on its website.

Ketchum duo to carry Team USA banner in Cannes Young Lions PR competition

Ketchum duo to carry Team USA banner in Cannes Young Lions PR competition

The U.S. team won the gold last year. Will there be a repeat?

Golin names Neera Chaudhary global head of healthcare

Golin names Neera Chaudhary global head of healthcare

Previous president of healthcare Sarah Matthew is now chair of the practice.

Porter Novelli's Paul George named to global health role at Omnicom PR Group

Porter Novelli's Paul George named to global health role at Omnicom PR Group

George will remain in his position at Porter alongside the new role.

HHS agency awards $7m underage drinking campaign to Synergy

HHS agency awards $7m underage drinking campaign to Synergy

The contract covers the Substance Abuse and Mental Health Services Administration campaign Talk. They Hear You.

Kimberley Goode joins Blue Shield of California

Kimberley Goode joins Blue Shield of California

Goode will lead external affairs, including corporate comms, corporate citizenship, and government affairs.

Edelman bags Burson's Hawker as UK healthcare MD

Edelman bags Burson's Hawker as UK healthcare MD

Kate Hawker has joined Edelman as MD of its UK healthcare team, following Ann Bartling's departure from the firm in October after 13 years.

INC Research to buy inVentiv Health in $4.6b deal

INC Research to buy inVentiv Health in $4.6b deal

Alistair MacDonald, CEO of INC Research, will serve as CEO of the newly combined company. Michael Bell, CEO of inVentiv Health, will act as executive chairman.

GCI Health opens its doors in Washington DC with Tori Fort at the helm

GCI Health opens its doors in Washington DC with Tori Fort at the helm

Fort previously worked at Chandler Chicco and inVentiv Health.

California Department of Public Health seeks firm to promote healthy lifestyle program

California Department of Public Health seeks firm to promote healthy lifestyle program

The department is looking for an agency to support its healthy eating program aimed at low-income families, Champions for Change.

Analysis

Drugmakers must take the lead on opioid epidemic comms, say experts

Drugmakers must take the lead on opioid epidemic comms, say experts

Drugmakers are increasingly facing blame from regulators, lawmakers, and the public as the list of lawsuits and investigations at the state and local levels grows.

Patient advocacy groups go down to the wire opposing Obamacare repeal bill

Patient advocacy groups go down to the wire opposing Obamacare repeal bill

Organizations such as the March of Dimes and American Cancer Society have teamed up to fight the latest iteration of healthcare reform in Congress.

On the chopping block again: Planned Parenthood steps up comms amid defund debate

On the chopping block again: Planned Parenthood steps up comms amid defund debate

"Defund Planned Parenthood" is a common rallying cry in Washington, DC, in the early months of the Trump administration. How the organization is fighting back.

Caught in the middle: Healthcare communicators anxiously wait out Obamacare debate

Caught in the middle: Healthcare communicators anxiously wait out Obamacare debate

Healthcare communicators are monitoring each word of the debate about the future of the Affordable Care Act.

Brexit: A buying opportunity for UK PR?

Brexit: A buying opportunity for UK PR?

For almost half the country, the narrow victory for Brexit was a portent of doom but, while sterling has fallen to historically low rates - plunging to a 31-year low immediately after the result - predictions of immediate Armageddon now seem far-fetched.