Latest Healthcare News

Creston reports "good growth" as revenue lifts 5%

Creston reports "good growth" as revenue lifts 5%

Creston, the UK-listed marketing and PR group, has reported a five per cent rise in half-year revenue to £37.3m, with the company buoyed by "good growth" and the addition of several major clients.

Back from West Africa, UNICEF's crisis comms chief explains fighting Ebola with information

Back from West Africa, UNICEF's crisis comms chief explains fighting Ebola with information

UNICEF's goal: demystifying Ebola to audiences around the world.

InVentiv Health taps former Hill+Knowlton US healthcare leader Susan Thiele

InVentiv Health taps former Hill+Knowlton US healthcare leader Susan Thiele

Susan Thiele, former Hill+Knowlton US healthcare practice leader and director of New York operations, has moved on to inVentiv Health.

Nelson Bostock and Cooney Waters parent introduces Unlimited branding

Nelson Bostock and Cooney Waters parent introduces Unlimited branding

Nelson Bostock is being rebranded Nelson Bostock Unlimited as part of a branding initiative encompassing 25 agencies owned by UK and US-based marketing services group Creston.

Samantha Cranko to lead Golin New York healthcare team

Samantha Cranko to lead Golin New York healthcare team

Samantha Cranko, previously at Chamberlain Healthcare Public Relations, has been tapped to lead Golin's healthcare practice in New York.

Seven things PR pros need to know on Thursday, 11.13.2014

Seven things PR pros need to know on Thursday, 11.13.2014

White House releases new anti-campus sexual assault PSA; Twitter's mission statement panned; How one brand also tried to #BreakTheInternet.

Mahaffey takes reins of NY Health Department public affairs

Mahaffey takes reins of NY Health Department public affairs

Monica Mahaffey is serving as acting director of the New York State Department of Health's public affairs group after Bill Schwarz left the role.

Waggener Edstrom in pro bono work for baby charity Tommy's

Waggener Edstrom in pro bono work for baby charity Tommy's

Waggener Edstrom has been appointed by baby charity Tommy's to conduct a UK-wide survey of midwives.

WPP sees PR slowdown recur with 0.1% organic revenue growth

WPP sees PR slowdown recur with 0.1% organic revenue growth

The holding company behind Burson-Marsteller and Hill+Knowlton Strategies has reported disappointing third quarter revenue growth at its PR and public affairs division.

How Philips is rewriting its post-split digital marketing strategy

How Philips is rewriting its post-split digital marketing strategy

After announcing a major restructuring last month, Philips has found a prime spot for digital in its overall strategy.

After five-plus years with Ogilvy PR, National Cancer Institute reviews PR pact

After five-plus years with Ogilvy PR, National Cancer Institute reviews PR pact

Five-year incumbent Ogilvy PR will work on a four-month bridge contract while the National Cancer Institute reviews its PR account.

MTA seeks to reassure subway riders after first Ebola diagnosis in New York

MTA seeks to reassure subway riders after first Ebola diagnosis in New York

New York officials said the city's first Ebola patient rode the A, 1, and L lines before testing positive for the virus.

New York officials learn lessons from Dallas after first Ebola diagnosis in city

New York officials learn lessons from Dallas after first Ebola diagnosis in city

Officials went into overdrive to stave off hysteria in the city, holding a press conference Thursday night not long after Dr. Craig Spencer was diagnosed with Ebola and isolated.

Six things for PR pros to know Friday morning, 10.24.2014

Six things for PR pros to know Friday morning, 10.24.2014

New York officials hold Thursday night Ebola press conference; Marshall University hires PR firm to tout football team ahead of College Football Playoff; Former RFK press aide dies.

Health-conscious, but stressed out Millennials a worry for healthcare marketers

Health-conscious, but stressed out Millennials a worry for healthcare marketers

Millennials care more about their health - but they're also more stressed out and depressed - according to a study released this week.

Cohn & Wolfe helps University of Pittsburgh Medical Center explain concussion treatments

Cohn & Wolfe helps University of Pittsburgh Medical Center explain concussion treatments

As major sports leagues evolve the way they deal with player concussions, the University of Pittsburgh Medical Center has launched a website to better explain the issue.

CVS doesn't bend to social media campaign against homeopathic remedies

CVS doesn't bend to social media campaign against homeopathic remedies

CVS isn't backing down after a social media influencer called for the chain to stop selling homeopathic remedies by downing a bottle of them herself.

No days off for CDC in anti-Ebola comms crusade

No days off for CDC in anti-Ebola comms crusade

The CDC is using a range of methods to calm the fears of hospital workers and the public about Ebola.

Six things PR pros need to know on Monday, 10.20.2014

Six things PR pros need to know on Monday, 10.20.2014

CDC to distribute new Ebola-treatment standards; Microsoft to unveil smartwatch; Mayer to reveal latest Yahoo turnaround plan.

GCI Health initiative looks for ways to put patients front and center

GCI Health initiative looks for ways to put patients front and center

GCI Health launched the Patients at the Center initiative this week, with the goal of determining ways to put consumers at the forefront of healthcare communications strategies.

Analysis

Ebola: How hospitals are balancing internal and external comms

Ebola: How hospitals are balancing internal and external comms

Communications pros tell PRWeek how they are coordinating stakeholder and public-facing communications amid growing concerns about Ebola in the US.

FDA guidance garners mixed reviews from PR practitioners

FDA guidance garners mixed reviews from PR practitioners

The FDA is closing in on providing prescription drug and medical device companies with a clearer indication of best social media practices.

How communicators are addressing the spread of Ebola in West Africa

How communicators are addressing the spread of Ebola in West Africa

The spread of Ebola in West Africa has posed comms challenges in the region, where the focus is on containing the outbreak by educating those affected, and in the UK, where reassurance is more the order of the day.

PR's role in the multibillion dollar dance between AstraZeneca and Pfizer

PR's role in the multibillion dollar dance between AstraZeneca and Pfizer

PRWeek looks into the work of the key communicators on the opposing sides during US drugs company Pfizer's £69bn play for unwilling UK takeover target AstraZeneca.

Why neither the 'house of brands' nor 'branded house' work for pharma

Why neither the 'house of brands' nor 'branded house' work for pharma

The pharmaceutical asset-trading market is red hot.

News by email...