Latest Healthcare News

ReviveHealth ups Joanne Thornton to president

ReviveHealth ups Joanne Thornton to president

She was previously chief account officer at the agency, which was bought by Weber Shandwick last month.

Illinois looks for agency partner for summer food service program

Illinois looks for agency partner for summer food service program

The state's Board of Education is searching for an agency to work on a multifaceted outreach program.

New York City asks for mom bloggers' help fighting Zika virus

New York City asks for mom bloggers' help fighting Zika virus

The Health Department recommended pregnant women, or women who are planning to become pregnant, consider delaying travel to affected regions.

Ascension ups Nick Ragone to chief marcomms officer

Ascension ups Nick Ragone to chief marcomms officer

The Ketchum veteran joined the nonprofit healthcare system in mid-2014.

Healthcare groups work to calm fears about Zika virus

Healthcare groups work to calm fears about Zika virus

The World Health Organization declared an international public health emergency on Monday.

Johnson & Johnson comms leader Maggie FitzPatrick stepping down

Johnson & Johnson comms leader Maggie FitzPatrick stepping down

FitzPatrick is departing the company as it evaluates its 150 agency partnerships.

Hill+Knowlton Strategies lands Nancy Fitzsimmons as corporate, crisis SVP

Hill+Knowlton Strategies lands Nancy Fitzsimmons as corporate, crisis SVP

She most recently worked at Twist Mktg for five years.

5 questions for Andy Polansky on the ReviveHealth deal

5 questions for Andy Polansky on the ReviveHealth deal

Why buy ReviveHealth? And why now? The Weber Shandwick CEO chats with PRWeek.

Weber Shandwick buys healthcare specialist ReviveHealth

Weber Shandwick buys healthcare specialist ReviveHealth

Nashville-based ReviveHealth posted $8.7 million in revenue in 2014.

Protein World returns with global TV campaign

Protein World returns with global TV campaign

The company's weight-loss messages have roiled critics on both sides of the Atlantic, who have accused the company of body-shaming.

Make-A-Wish kicks off agency search before brand refresh

Make-A-Wish kicks off agency search before brand refresh

Though the international nonprofit's core mission will remain the same, it is planning to refresh its brand.

Our 11 most popular stories of 2015

Our 11 most popular stories of 2015

Controversial contracts with Russia. Colonel Sanders. Turd-shaped Reese's chocolates. 2015's PR and communications news was never boring.

DCI Group aids Turing Pharmaceuticals amid drug price, Shkreli controversies

DCI Group aids Turing Pharmaceuticals amid drug price, Shkreli controversies

The firm began working with the pharma company before the outrage over its drug pricing, but has more recently supported the client after former CEO Martin Shkreli was arrested.

Pfizer and Allergan merger to create uncertainty for agencies, execs say

Pfizer and Allergan merger to create uncertainty for agencies, execs say

The deal has also been criticized as a tax dodge as it will allow New York-based Pfizer to move its headquarters abroad.

J&J refocuses Amy Jo Meyer's role as part of comms reorganization

J&J refocuses Amy Jo Meyer's role as part of comms reorganization

She stepped into a new position focused on financial and M&A comms at the end of last month.

Paul Newman takes on vaccines comms at Takeda

Paul Newman takes on vaccines comms at Takeda

Former MSL regional leader reemerges in head of comms role at Japan's largest pharma company, based in its Cambridge, Massachusetts facility.

Health Unlimited CEO Catherine Warne leaves Creston

Health Unlimited CEO Catherine Warne leaves Creston

Red Door Unlimited co-founder Catherine Warne, currently CEO of Health Unlimited, has left holding company Creston after 10 years at the firm.

Pfizer appoints Jimeson, Foster as corporate affairs leads as part of reorganization

Pfizer appoints Jimeson, Foster as corporate affairs leads as part of reorganization

The pharma company recently split its global innovative pharma business group into four units.

Outlook 2016: A pharma pile-on

Outlook 2016: A pharma pile-on

To hear politicians tell it -- especially the ones seeking President Barack Obama's job -- pharma is motivated by profit and needs to be brought to heel. The reality of the situation, inside DC and out, is just a tad more complex. Larry Dobrow takes a closer look at what might be coming down the policy pipeline.

NYT piece on Pfizer's Sally Susman drew from storied interview

NYT piece on Pfizer's Sally Susman drew from storied interview

A recent piece in The New York Times drew from a 2011 profile of Sally Susman in Medical Marketing & Media.

Analysis

Experts: NFL faces short-term debate, but little long-term business risk from 'Concussion'

Experts: NFL faces short-term debate, but little long-term business risk from 'Concussion'

Concussions will be back in the media spotlight when the Will Smith film hits theaters on Christmas Day, but that doesn't mean the NFL's business model faces long-term risk.

Experts: Sprout needs to show Addyi is not Viagra for women

Experts: Sprout needs to show Addyi is not Viagra for women

Contrary to popular belief, Addyi is not the female Viagra. That's the message drug-maker Sprout must get across to doctors and patients in the coming weeks.

Why a traditional, fact-based approach on vaccine comms isn't working

Why a traditional, fact-based approach on vaccine comms isn't working

While a straight-to-the-point, fact-based approach is often effective in healthcare PR, it's not the best option for trying to convince skeptical parents that they should vaccinate their children.

Outbreak comms plans: Break glass in case of emergency

Outbreak comms plans: Break glass in case of emergency

During last year's massive Ebola outbreak, public health institutes were ready with a comprehensive communications plan.

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

2014 has been a busy year for the PR industry. Here PRWeek looks back on some of the stories that hit the headlines...