Latest Healthcare News

Publicis Healthcare names Kipp Jarecke-Cheng global comms chief

Publicis Healthcare names Kipp Jarecke-Cheng global comms chief

He will lead communications for the network's 15 agencies in the new role.

Coyne helps Babiators with sun safety campaign

Coyne helps Babiators with sun safety campaign

Why should parents buy sunglasses for their children if they'll only get lost or broken? Coyne is helping Babiators emphasize not just the durability of its sunglasses, but the importance of protecting young eyes from the sun.

Bayer prescribes new consumer health comms role for Paul Capelli

Bayer prescribes new consumer health comms role for Paul Capelli

Capelli, a veteran of QVC and Staples, is reporting to Bayer head of communications and government relations Ray Kerins.

Using humor: Why pharma doesn't need to fear social media

Using humor: Why pharma doesn't need to fear social media

"What social media has done is give people a new voice, from patient to patient," noted Pat Quinn, cofounder of the ALS Ice Bucket Challenge.

InVentiv Health files for IPO

InVentiv Health files for IPO

InVentiv has been privately held since Thomas H. Lee Partners, a private-equity firm, acquired it in 2010 for $1.1 billion.

Surgical products giant Steris hires Hanover after $1.9bn merger

Surgical products giant Steris hires Hanover after $1.9bn merger

Steris, the surgical and healthcare products giant, has appointed Hanover as its first retained agency since forming last November through the $1.9bn (£1.3bn) merger of US-based Steris Corporation and the UK's Synergy Health.

Pfizer, Allergan CEOs try to shrug off deal termination

Pfizer, Allergan CEOs try to shrug off deal termination

New Treasury Department rules put an end to the $160 billion merger between Pfizer and Allergan on Wednesday.

Landis Communications helps Merck, Brain Health Registry with Alzheimer's research

Landis Communications helps Merck, Brain Health Registry with Alzheimer's research

The firm is managing public and media relations, social media, and digital marketing for campaigns for Brain Health Registry from Merck and the Global Alzheimer's Platform Foundation.

W2O, Lagrant Foundation team up on healthcare comms diversity push

W2O, Lagrant Foundation team up on healthcare comms diversity push

The healthcare-focused agency network is committed to spending $50,000 over three years to the Future Leaders in Healthcare Fellowship Program.

Ascension rolls out first ad campaign for VA partnership

Ascension rolls out first ad campaign for VA partnership

The Catholic health organization worked with FleishmanHillard and GSD&M to create the integrated campaign touting its partnership with the Department of Veterans Affairs.

NFL goes long in response to critical New York Times story

NFL goes long in response to critical New York Times story

The National Football League issued a statement of more than 1,000 words on Thursday in response to a New York Times investigation into its early concussion studies.

MSLGroup's Thea Linscott takes on bigger role at charity Stupid Cancer

MSLGroup's Thea Linscott takes on bigger role at charity Stupid Cancer

A cancer survivor herself, Linscott is taking on a greater role volunteering at the nonprofit alongside her day job at the Publicis Groupe agency.

MSLGroup and Abbott win Campaign of the Year 2016

MSLGroup and Abbott win Campaign of the Year 2016

The MSLGroup-Abbott Sisterhood of Motherhood initiative, on behalf of Similac, is the second consecutive PRWeek U.S. Campaign of the Year triumph for the Publicis Groupe agency.

The NFL acknowledged a link to CTE this week. Here's what it should do next

The NFL acknowledged a link to CTE this week. Here's what it should do next

A group of health and crisis experts said the league must improve safety at all levels of the game and issue a zero tolerance policy for head targeting and players who bend the rules.

Easy navigation beats out trustworthiness for healthcare information

Easy navigation beats out trustworthiness for healthcare information

Consumers, especially millennials, opt for websites that are easier to use rather than those from a reputable source, according to a survey by Makovsky.

Coyne to educate public about opioid alternative Exparel

Coyne to educate public about opioid alternative Exparel

It is estimated that one in every 15 patients who receives prescription painkillers or narcotics following surgery ends up using the medications long-term. Exparel's campaign sets out to give patients another option.

Patience must be a virtue for Chipotle as it starts relationship with Burson-Marsteller

Patience must be a virtue for Chipotle as it starts relationship with Burson-Marsteller

An overnight comeback isn't on the menu for Chipotle, but by aggressively communicating its food-safety changes, it could get back on the right track.

Chipotle hires Burson-Marsteller as it moves on from E. coli crisis

Chipotle hires Burson-Marsteller as it moves on from E. coli crisis

The burrito chain split with previous agency partner Edelman last October due to a client conflict.

Coca-Cola under fire over soft drink claims amid Australia obesity row

Coca-Cola under fire over soft drink claims amid Australia obesity row

MD of company's APAC bottling arm tells ABC News one can of soft drink a week is not unhealthy.

Hill+Knowlton Strategies hands keys to health practice to Penny Mitchell

Hill+Knowlton Strategies hands keys to health practice to Penny Mitchell

Mitchell has worked at firms including dna Communications, FleishmanHillard, and Porter Novelli.

Analysis

With a steep learning curve, authorities focus Zika comms on pregnant women

With a steep learning curve, authorities focus Zika comms on pregnant women

Public health officials are learning more about Zika every day and working feverishly to develop a vaccine. In the meantime, they're targeting preventative communications at pregnant women.

Experts: NFL faces short-term debate, but little long-term business risk from 'Concussion'

Experts: NFL faces short-term debate, but little long-term business risk from 'Concussion'

Concussions will be back in the media spotlight when the Will Smith film hits theaters on Christmas Day, but that doesn't mean the NFL's business model faces long-term risk.

Experts: Sprout needs to show Addyi is not Viagra for women

Experts: Sprout needs to show Addyi is not Viagra for women

Contrary to popular belief, Addyi is not the female Viagra. That's the message drug-maker Sprout must get across to doctors and patients in the coming weeks.

Why a traditional, fact-based approach on vaccine comms isn't working

Why a traditional, fact-based approach on vaccine comms isn't working

While a straight-to-the-point, fact-based approach is often effective in healthcare PR, it's not the best option for trying to convince skeptical parents that they should vaccinate their children.

Outbreak comms plans: Break glass in case of emergency

Outbreak comms plans: Break glass in case of emergency

During last year's massive Ebola outbreak, public health institutes were ready with a comprehensive communications plan.