Global Strategy Group is lending the hospital system a hand with the multimillion-dollar effort.
Robert Schooling, the former president for the Americas at APCO Worldwide, worked at the health insurance giant for one year.
Reporting to MDs Jillian Janaczek and Lisa Talbot, Kuhl and Bergen will focus on client relationships and respiratory product launches.
CooperKatz will engage national and global media outlets and collaborate with Digitas on social media plans.
Companies, organizations, and the federal government are going red for the 26th World AIDS Day to highlight the global health crisis at home and around the world.
Creston, the UK-listed marketing and PR group, has reported a five per cent rise in half-year revenue to £37.3m, with the company buoyed by "good growth" and the addition of several major clients.
UNICEF's goal: demystifying Ebola to audiences around the world.
Susan Thiele, former Hill+Knowlton US healthcare practice leader and director of New York operations, has moved on to inVentiv Health.
Nelson Bostock is being rebranded Nelson Bostock Unlimited as part of a branding initiative encompassing 25 agencies owned by UK and US-based marketing services group Creston.
Samantha Cranko, previously at Chamberlain Healthcare Public Relations, has been tapped to lead Golin's healthcare practice in New York.
White House releases new anti-campus sexual assault PSA; Twitter's mission statement panned; How one brand also tried to #BreakTheInternet.
Monica Mahaffey is serving as acting director of the New York State Department of Health's public affairs group after Bill Schwarz left the role.
Waggener Edstrom has been appointed by baby charity Tommy's to conduct a UK-wide survey of midwives.
The holding company behind Burson-Marsteller and Hill+Knowlton Strategies has reported disappointing third quarter revenue growth at its PR and public affairs division.
After announcing a major restructuring last month, Philips has found a prime spot for digital in its overall strategy.
Five-year incumbent Ogilvy PR will work on a four-month bridge contract while the National Cancer Institute reviews its PR account.
New York officials said the city's first Ebola patient rode the A, 1, and L lines before testing positive for the virus.
Officials went into overdrive to stave off hysteria in the city, holding a press conference Thursday night not long after Dr. Craig Spencer was diagnosed with Ebola and isolated.
New York officials hold Thursday night Ebola press conference; Marshall University hires PR firm to tout football team ahead of College Football Playoff; Former RFK press aide dies.
Millennials care more about their health - but they're also more stressed out and depressed - according to a study released this week.
Communications pros tell PRWeek how they are coordinating stakeholder and public-facing communications amid growing concerns about Ebola in the US.
The FDA is closing in on providing prescription drug and medical device companies with a clearer indication of best social media practices.
The spread of Ebola in West Africa has posed comms challenges in the region, where the focus is on containing the outbreak by educating those affected, and in the UK, where reassurance is more the order of the day.
PRWeek looks into the work of the key communicators on the opposing sides during US drugs company Pfizer's £69bn play for unwilling UK takeover target AstraZeneca.
The pharmaceutical asset-trading market is red hot.