Latest Healthcare News

Kim Kardashian West's Diclegis #CorrectiveAd clears air on FDA requirements

Kim Kardashian West's Diclegis #CorrectiveAd clears air on FDA requirements

The reality-show star took to Instagram again on Sunday night to promote morning sickness medication Diclegis, this time with extensive risk information.

How Bayer is encouraging prostate cancer victims to 'Speak Up'

How Bayer is encouraging prostate cancer victims to 'Speak Up'

"We really want to make this national movement. We want to bring advanced prostate cancer to the forefront."

The 9 stories PR pros need to know on Tuesday morning, 7.18.2015

The 9 stories PR pros need to know on Tuesday morning, 7.18.2015

FDA to rule on "female Viagra;" Wendy's freshens up menu; Huffington Post launches web series; Publicis appoints global client SVP; White House to unveil methane emissions; Trump widens lead over GOP pack; Planned Parenthood's four-state ad buy; American Apparel could shut its doors; Petco files for IPO.

Astellas moves the ball on prostate cancer awareness with #pass4prostate

Astellas moves the ball on prostate cancer awareness with #pass4prostate

Rugby clubs from the US and Australia are lending the pharma company a hand with the campaign.

HIV treatment firm ViiV Healthcare hires Porter Novelli for corporate comms

HIV treatment firm ViiV Healthcare hires Porter Novelli for corporate comms

Pharmaceutical company ViiV Healthcare, a joint venture by Pfizer and GlaxoSmithKline, has appointed Porter Novelli to manage its corporate comms account, PRWeek understands.

Bad ad watchdog slams Kim Kardashian's social media post

Bad ad watchdog slams Kim Kardashian's social media post

The FDA said the reality-show star didn't meet product-endorsement guidelines.

Yelp removes barrage of 'media-fueled' reviews against dental practice owned by Cecil the Lion's killer

Yelp removes barrage of 'media-fueled' reviews against dental practice owned by Cecil the Lion's killer

"Yelp reviews are required to describe a firsthand consumer experience -- not what someone read in the news," according to its guidelines.

Advice from two Millennials on how businesses can do good

Advice from two Millennials on how businesses can do good

Sure, it's risky for a company to offer radical transparency or eliminate an unhealthy practice. But it's even more risky for them not to do so.

Google leading brand in world but losing sense of purpose, says global survey

Google is the leading brand in the world but it is losing its sense of purpose, according to a global survey of 3,000 people about 100 leading companies.

FleishmanHillard and Fishburn office-sharing arrangement fuels merger rumours

FleishmanHillard and Fishburn office-sharing arrangement fuels merger rumours

FleishmanHillard and Fishburn are to share offices from the autumn, PRWeek understands.

Uber, MADD team up on anti-drunk driving PSA for July 4th weekend

Uber, MADD team up on anti-drunk driving PSA for July 4th weekend

Uber is also matching donations made to MADD through this Sunday.

Cannes Health Lions judges Shaheed Peera and Mai Tran look back

Cannes Health Lions judges Shaheed Peera and Mai Tran look back

The Cannes Lions Pharma Jury members chatted about their likes and dislikes from the Cannes Lions 2015 entries.

White: What it takes to win a Cannes Health Lion

White: What it takes to win a Cannes Health Lion

Judges said they looked to reward creativity - smart insights that defied conventions. One speaker advised, "When you're thinking about dentures and the older woman sitting by her bedside enters your imagination, please ask her to leave."

Havas buys Just:: Health Communications among other acquisitions

Havas buys Just:: Health Communications among other acquisitions

Havas has acquired London-based Just:: Health Communications for an undisclosed sum among four acqusitions announced today.

Sorrell and Levy on talent, social good, and the Young Lions Health Award

Sorrell and Levy on talent, social good, and the Young Lions Health Award

UNICEF and Unilever teamed up with Cannes Lions to discover the next generation of young creative talent and empower them to focus their skills on strengthening health systems in the developing world.

Where was PR at Cannes Health?

Where was PR at Cannes Health?

The Cannes Health Lions featured some amazing and very creative work, but PR firms were conspicuous by their absence from the competition.

Ruder Finn wins Bronze Lion at Cannes Health

Ruder Finn wins Bronze Lion at Cannes Health

The New York office of Ruder Finn took home metal for its work on Novartis Vaccines' Bexsero brand in a steady showing for PR work at the second year of Cannes Health.

Ad firms dominate PR work shortlisted at Cannes Health

Ad firms dominate PR work shortlisted at Cannes Health

Almost 1,900 campaigns were entered into the Cannes Health Lions this year - three PR agencies made it through to the shortlists, including Ruder Finn New York.

Campbell Ewald replaces Weber Shandwick on $50m-a-year Covered California account

Campbell Ewald replaces Weber Shandwick on $50m-a-year Covered California account

The health benefits exchange also retained Ogilvy Public Relations for its $2-million-a-year communications account.

Doctors Without Borders ups Jason Cone to US executive director

Doctors Without Borders ups Jason Cone to US executive director

He ran communications for the group for the past seven years.

Analysis

Experts: Sprout needs to show Addyi is not Viagra for women

Experts: Sprout needs to show Addyi is not Viagra for women

Contrary to popular belief, Addyi is not the female Viagra. That's the message drug-maker Sprout must get across to doctors and patients in the coming weeks.

Why a traditional, fact-based approach on vaccine comms isn't working

Why a traditional, fact-based approach on vaccine comms isn't working

While a straight-to-the-point, fact-based approach is often effective in healthcare PR, it's not the best option for trying to convince skeptical parents that they should vaccinate their children.

Outbreak comms plans: Break glass in case of emergency

Outbreak comms plans: Break glass in case of emergency

During last year's massive Ebola outbreak, public health institutes were ready with a comprehensive communications plan.

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

2014 has been a busy year for the PR industry. Here PRWeek looks back on some of the stories that hit the headlines...

Ebola: How hospitals are balancing internal and external comms

Ebola: How hospitals are balancing internal and external comms

Communications pros tell PRWeek how they are coordinating stakeholder and public-facing communications amid growing concerns about Ebola in the US.

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