The firm will work on a range of duties for the cancer-fighting nonprofit, including the annual Great American Smokeout.
A study from Edelman found the majority of consumers believe brands can do more to help them achieve stress-free, satisfying lives.
They say coverage of the crash can lead to witch hunts of people dealing with mental-health issues in the workplace.
The healthcare giant is trying to set up its communications department to help the company keep pace with the rapid pace of change in healthcare.
Klein reports to CEO Louis DeGennaro.
A growing number of Americans are willing to use health-focused apps and websites.
He will retire from the company in May.
Premera Blue Cross has brought on Edelman to aid with its response to a cyberattack that could affect 11 million customers.
Princess Reema asked SXSW attendees to help her create buzz around the effort, which aims to bring together 10,000 Saudi women to educate them about breast cancer.
Healthcare agency Virgo Health has appointed Tom Griffiths as head of digital from Care UK.
Edelman was the incumbent on the account.
Taco Bell consolidates PR work with Edelman firms; Clinton: "I want public to see my emails;" Leading female Twitter execs form investment group.
Clinton fires up Emily's List crowd, avoids email talk; Obamacare to go before Supreme Court, again; Bogusky to launch 'social impact' firm.
The visually enhanced J&J News Center is geared at media, consumers, staffers, and stakeholders.
The firm also found in a study that young consumers are more likely to go online first for health information, while Baby Boomers prefer conversations.
CCO Jeff Winton will oversee a team responsible for state and federal government affairs, among other communications disciplines.
Rand Paul eyes early April announcement; Snapchat valuation could hit $19 billion; Maxim redesign.
After working on a bridge contract for the last four months, five-year incumbent Ogilvy PR will work on another bridge contract while the National Cancer Institute reviews its PR account.
State Department grows comms team fighting ISIS' message; ACA signup period extended; Broad NSA computer spying program exposed.
Omnicom Q4 PR revenue up 8.5%; Trust in Brian Williams drops through the floor; Google to revamp health search results.
It is often said, with much hand-wringing, that the PR industry has a PR problem but this is usually within the context of arguments about why PRs do not have a seat at the top table or command the same budgets as counterparts in marketing or advertising. But the alarming results of an exclusive survey for PRWeek show that PR itself has a reputational deficit to navigate, with nearly 70 per cent of the general public saying it does not trust its practitioners.
Following International Women's Day last Sunday and to coincide with our women's issue, PRWeek asks why an industry that is two-thirds female has such clear imbalances when it comes to senior roles and pay equality. We spoke to senior women in the industry about the main barriers women in PR face, why we should do something about it, and what steps the industry can take to tackle this issue.
A third of PR people have experienced mental ill health so what is the industry going to do about it?
More than a third of people working in PR and comms have experienced or been diagnosed with mental ill health and a majority would not feel comfortable talking to their boss about it, according to a survey carried out for PRWeek by the PRCA. Meanwhile, a CIPR State of the Profession report this week found that more than half of senior managers in PR are either "extremely stressed" or "very stressed" in their roles.
While a straight-to-the-point, fact-based approach is often effective in healthcare PR, it's not the best option for trying to convince skeptical parents that they should vaccinate their children.
During last year's massive Ebola outbreak, public health institutes were ready with a comprehensive communications plan.