Latest Healthcare News

Ascension begins hospital-rebranding push

Ascension begins hospital-rebranding push

The hospital system, which runs facilities in 24 states, is bringing together all of its locations under the Ascension brand.

4 highlights from Joe Biden's Cancer Moonshot address

4 highlights from Joe Biden's Cancer Moonshot address

Vice President Joe Biden spoke Monday about the initiative and touted its successes so far.

Trio of CEOs, CMOs headline lineup for PRWeek Conference

Trio of CEOs, CMOs headline lineup for PRWeek Conference

Sessions with prominent journalists are also on the agenda.

Breakfast Briefing: The 9 stories PR pros need to know on Wednesday morning, 9.14.2016

Breakfast Briefing: The 9 stories PR pros need to know on Wednesday morning, 9.14.2016

The NFL is putting another $100 million into concussion safety.

WE names Shift's Catherine Allen as Boston GM

WE names Shift's Catherine Allen as Boston GM

Allen previously worked at Shift Communications for 13 years, starting as an account manager in 2003.

Lagrant Communications ups Keisha Brown to head of new health practice

Lagrant Communications ups Keisha Brown to head of new health practice

Brown has worked at Lagrant Communications for more than two decades.

W2O acquires Pure Communications, plans to create new health and tech agency

W2O acquires Pure Communications, plans to create new health and tech agency

Pure Communications CEO Andrea Johnston will lead the combined agency.

Breakfast Briefing: The 7 stories PR pros need to know on Wednesday morning, 9.7.2016

Breakfast Briefing: The 7 stories PR pros need to know on Wednesday morning, 9.7.2016

New this morning: W2O Group buys Pure Communications, and Starbucks rolls out its first original content series.

The 6 stories PR pros need to know on Thursday, 9.1.2016

The 6 stories PR pros need to know on Thursday, 9.1.2016

What the media is saying about Trump's immigration speech; McDonald's U.S. president to depart; Mylan price controversy births satirical video game EpiPen Tycoon; Grandma wins $15 million in case against MetLife; Black Eyed Peas re-release song 'Where is the Love?' to fight gun violence; and other news to know.

Ruder Finn brings on Mary Coyle for healthcare media relations

Ruder Finn brings on Mary Coyle for healthcare media relations

Coyle has worked in the industry for more than 20 years, most recently at Marina Maher Communications.

The 'Hacks vs Flacks' survey: Half of PRs don't cut it, say journalists

The 'Hacks vs Flacks' survey: Half of PRs don't cut it, say journalists

Half of PRs don't cut it, say journalists, while the latter's importance is waning for many comms pros, our new survey of 300 respondents reveals. PRWeek lifts the lid on what the professions really think of each other.

Case for sustainable Obamacare rests with cost narrative

Case for sustainable Obamacare rests with cost narrative

Proponents of the Affordable Care Act have failed to get the message across that the current spike in chronic care provision and high costs will not last forever.

Mylan's bumpy response to EpiPen price hike crisis

Mylan's bumpy response to EpiPen price hike crisis

Mylan is being slammed on social media by people unable to afford the lifesaving drug and Sarah Jessica Parker, who had worked with Mylan on an awareness campaign, cut ties with the company on Thursday.

Anti-smoking group Truth releases musical FOMO spot for MTV Video Music Awards

Anti-smoking group Truth releases musical FOMO spot for MTV Video Music Awards

Squadless takes a money-centric approach to preventing teen smoking, gets custom Twitter emoji.

Cleveland Clinic aims to get guys talking in first men's health campaign

Cleveland Clinic aims to get guys talking in first men's health campaign

The goal of the MENtion It campaign is to get men discussing their health and taking preventative steps earlier in life.

Healthcare agencies not immune to gender bias, parity issues

Healthcare agencies not immune to gender bias, parity issues

Most healthcare agency executives say the recent headline-making examples of sexism and misogyny are few and far between, yet they agree that the less obvious issues, like the role of unconscious bias in the workplace, have not yet been solved.

Valeant PR, IR head Laurie Little to depart

Valeant PR, IR head Laurie Little to depart

Scott Hirsch, formerly of Citadel Investment Group, will take on the role as SVP of business strategy and communications.

New York Life hires BNY Mellon CCO Kevin Heine to head corporate comms

New York Life hires BNY Mellon CCO Kevin Heine to head corporate comms

Heine officially starts in the role on August 22. He will report to Kelli Parsons, New York Life's chief communications and marketing officer.

Watch: Durex says 'share passion, don't share Zika' as Rio 2016 begins

Watch: Durex says 'share passion, don't share Zika' as Rio 2016 begins

Condom maker Durex has joined forces with the International Planned Parenthood Federation (IPPF) to launch global campaign #DontShareZika.

Banner Health brings on Levick for cyberattack response

Banner Health brings on Levick for cyberattack response

Hackers accessed 3.7 million records from locations in four states.

Analysis

Health conversation required to stem Obamacare death spiral

Health conversation required to stem Obamacare death spiral

As a slew of health insurers retreat from state exchanges, Affordable Care Act stakeholders face a communications challenge to reinforce the need for sustainable and preventive care in a system that should become less expensive as illnesses are better managed.

Brands let health authorities take the lead on Zika communications

Brands let health authorities take the lead on Zika communications

Brands and Olympic organizations are taking their cues from health officials when talking about the Zika virus. That's exactly what they should be doing, say experts.

With a steep learning curve, authorities focus Zika comms on pregnant women

With a steep learning curve, authorities focus Zika comms on pregnant women

Public health officials are learning more about Zika every day and working feverishly to develop a vaccine. In the meantime, they're targeting preventative communications at pregnant women.

Experts: NFL faces short-term debate, but little long-term business risk from 'Concussion'

Experts: NFL faces short-term debate, but little long-term business risk from 'Concussion'

Concussions will be back in the media spotlight when the Will Smith film hits theaters on Christmas Day, but that doesn't mean the NFL's business model faces long-term risk.

Experts: Sprout needs to show Addyi is not Viagra for women

Experts: Sprout needs to show Addyi is not Viagra for women

Contrary to popular belief, Addyi is not the female Viagra. That's the message drug-maker Sprout must get across to doctors and patients in the coming weeks.