Latest Healthcare News

American Cancer Society names Weber Shandwick strategic comms AOR

American Cancer Society names Weber Shandwick strategic comms AOR

The firm will work on a range of duties for the cancer-fighting nonprofit, including the annual Great American Smokeout.

How brands can benefit from supporting consumers' well-being

How brands can benefit from supporting consumers' well-being

A study from Edelman found the majority of consumers believe brands can do more to help them achieve stress-free, satisfying lives.

Mental health groups demand more responsible media coverage after Germanwings crash

Mental health groups demand more responsible media coverage after Germanwings crash

They say coverage of the crash can lead to witch hunts of people dealing with mental-health issues in the workplace.

FitzPatrick: Johnson & Johnson 'reimagining' the comms function

FitzPatrick: Johnson & Johnson 'reimagining' the comms function

The healthcare giant is trying to set up its communications department to help the company keep pace with the rapid pace of change in healthcare.

Leukemia & Lymphoma Society ups Klein to new comms SVP role

Leukemia & Lymphoma Society ups Klein to new comms SVP role

Klein reports to CEO Louis DeGennaro.

The changing face of healthcare information

The changing face of healthcare information

A growing number of Americans are willing to use health-focused apps and websites.

J&J corp comms VP Rothenberg steps down after 20 years

J&J corp comms VP Rothenberg steps down after 20 years

He will retire from the company in May.

Edelman supports Premera with cyberattack response

Edelman supports Premera with cyberattack response

Premera Blue Cross has brought on Edelman to aid with its response to a cyberattack that could affect 11 million customers.

Saudi Arabia's Princess Reema launches breast cancer awareness campaign at SXSW

Saudi Arabia's Princess Reema launches breast cancer awareness campaign at SXSW

Princess Reema asked SXSW attendees to help her create buzz around the effort, which aims to bring together 10,000 Saudi women to educate them about breast cancer.

Virgo Health hires Tom Griffiths as head of digital

Virgo Health hires Tom Griffiths as head of digital

Healthcare agency Virgo Health has appointed Tom Griffiths as head of digital from Care UK.

Golin takes Humana AOR account

Golin takes Humana AOR account

Edelman was the incumbent on the account.

Five things PR pros need to know on Thursday morning, 3.5.2015

Five things PR pros need to know on Thursday morning, 3.5.2015

Taco Bell consolidates PR work with Edelman firms; Clinton: "I want public to see my emails;" Leading female Twitter execs form investment group.

Six things PR pros need to know on Wednesday morning, 3.4.2015

Six things PR pros need to know on Wednesday morning, 3.4.2015

Clinton fires up Emily's List crowd, avoids email talk; Obamacare to go before Supreme Court, again; Bogusky to launch 'social impact' firm.

J&J redesigns news center to tell visual stories in real time

J&J redesigns news center to tell visual stories in real time

The visually enhanced J&J News Center is geared at media, consumers, staffers, and stakeholders.

Millennials embracing 'power of now' in healthcare tech: Makovsky

Millennials embracing 'power of now' in healthcare tech: Makovsky

The firm also found in a study that young consumers are more likely to go online first for health information, while Baby Boomers prefer conversations.

Astellas expands CCO Winton's role to lead government affairs

Astellas expands CCO Winton's role to lead government affairs

CCO Jeff Winton will oversee a team responsible for state and federal government affairs, among other communications disciplines.

Eight things PR pros need to know on Wednesday morning, 2.18.2015

Eight things PR pros need to know on Wednesday morning, 2.18.2015

Rand Paul eyes early April announcement; Snapchat valuation could hit $19 billion; Maxim redesign.

National Cancer Institute extends Ogilvy contract another three months

National Cancer Institute extends Ogilvy contract another three months

After working on a bridge contract for the last four months, five-year incumbent Ogilvy PR will work on another bridge contract while the National Cancer Institute reviews its PR account.

Six things PR pros need to know on Tuesday morning, 2.17.2015

Six things PR pros need to know on Tuesday morning, 2.17.2015

State Department grows comms team fighting ISIS' message; ACA signup period extended; Broad NSA computer spying program exposed.

Seven things PR pros need to know on Tuesday morning, 2.10.2015

Seven things PR pros need to know on Tuesday morning, 2.10.2015

Omnicom Q4 PR revenue up 8.5%; Trust in Brian Williams drops through the floor; Google to revamp health search results.

Analysis

PR in the dock: Nearly 70 per cent of the general public does not trust the industry

PR in the dock: Nearly 70 per cent of the general public does not trust the industry

It is often said, with much hand-wringing, that the PR industry has a PR problem but this is usually within the context of arguments about why PRs do not have a seat at the top table or command the same budgets as counterparts in marketing or advertising. But the alarming results of an exclusive survey for PRWeek show that PR itself has a reputational deficit to navigate, with nearly 70 per cent of the general public saying it does not trust its practitioners.

Why are there so few female leaders in PR?

Why are there so few female leaders in PR?

Following International Women's Day last Sunday and to coincide with our women's issue, PRWeek asks why an industry that is two-thirds female has such clear imbalances when it comes to senior roles and pay equality. We spoke to senior women in the industry about the main barriers women in PR face, why we should do something about it, and what steps the industry can take to tackle this issue.

A third of PR people have experienced mental ill health so what is the industry going to do about it?

A third of PR people have experienced mental ill health so what is the industry going to do about it?

More than a third of people working in PR and comms have experienced or been diagnosed with mental ill health and a majority would not feel comfortable talking to their boss about it, according to a survey carried out for PRWeek by the PRCA. Meanwhile, a CIPR State of the Profession report this week found that more than half of senior managers in PR are either "extremely stressed" or "very stressed" in their roles.

Why a traditional, fact-based approach on vaccine comms isn't working

Why a traditional, fact-based approach on vaccine comms isn't working

While a straight-to-the-point, fact-based approach is often effective in healthcare PR, it's not the best option for trying to convince skeptical parents that they should vaccinate their children.

Outbreak comms plans: Break glass in case of emergency

Outbreak comms plans: Break glass in case of emergency

During last year's massive Ebola outbreak, public health institutes were ready with a comprehensive communications plan.

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