Latest Healthcare News

How Philips is rewriting its post-split digital marketing strategy

How Philips is rewriting its post-split digital marketing strategy

After announcing a major restructuring last month, Philips has found a prime spot for digital in its overall strategy.

After five-plus years with Ogilvy PR, National Cancer Institute reviews PR pact

After five-plus years with Ogilvy PR, National Cancer Institute reviews PR pact

Five-year incumbent Ogilvy PR will work on a four-month bridge contract while the National Cancer Institute reviews its PR account.

MTA seeks to reassure subway riders after first Ebola diagnosis in New York

MTA seeks to reassure subway riders after first Ebola diagnosis in New York

New York officials said the city's first Ebola patient rode the A, 1, and L lines before testing positive for the virus.

Six things for PR pros to know Friday morning, 10.24.2014

Six things for PR pros to know Friday morning, 10.24.2014

New York officials hold Thursday night Ebola press conference; Marshall University hires PR firm to tout football team ahead of College Football Playoff; Former RFK press aide dies.

Health-conscious, but stressed out Millennials a worry for healthcare marketers

Health-conscious, but stressed out Millennials a worry for healthcare marketers

Millennials care more about their health - but they're also more stressed out and depressed - according to a study released this week.

Cohn & Wolfe helps University of Pittsburgh Medical Center explain concussion treatments

Cohn & Wolfe helps University of Pittsburgh Medical Center explain concussion treatments

As major sports leagues evolve the way they deal with player concussions, the University of Pittsburgh Medical Center has launched a website to better explain the issue.

Six things PR pros need to know on Monday, 10.20.2014

Six things PR pros need to know on Monday, 10.20.2014

CDC to distribute new Ebola-treatment standards; Microsoft to unveil smartwatch; Mayer to reveal latest Yahoo turnaround plan.

Five things PR pros need to know on Friday, 10.17.2014

Five things PR pros need to know on Friday, 10.17.2014

Obama considers ebola-response czar; Twitter experiments with users' feeds; Biden son discharged from Navy Reserves.

Five things PR pros need to know Thursday morning, 10.16.2014

Five things PR pros need to know Thursday morning, 10.16.2014

CDC's anti-Ebola measures under scrutiny; What to expect from Apple's latest event; AbbVie calls off Shire deal; Trade body asks for an end to #GamerGate.

Nine things for PR pros to know Wednesday morning, 9.15.2014

Nine things for PR pros to know Wednesday morning, 9.15.2014

Second healthcare worker tests positive for Ebola in Dallas; Journalists try to work around White House changes to pool reports; AbbVie and HP call off potential deals; Michelle Obama's 'Turn Down for What?' parody.

McDonald's takes on 'pink slime' rumors with major transparency drive

McDonald's takes on 'pink slime' rumors with major transparency drive

McDonald's is launching a transparency drive to answer the public's questions about its food and methods.

Breast Cancer Awareness gets new charge from groups' latest efforts

Breast Cancer Awareness gets new charge from groups' latest efforts

The pink ribbon has become an iconic symbol of Breast Cancer Awareness in October, and this year some brands and organizations are boosting their efforts to take that awareness to the next level.

Tonic Life hires Mary Smiddy as global CEO

Tonic Life hires Mary Smiddy as global CEO

Mary Smiddy is joining Tonic Life as global CEO in November, while Tamsin Tierney will assume the role of MD of the agency's Europe operations, four months after the agency's founders were put on gardening leave.

Huntsworth chairman Lord Myners steps down with immediate effect

Huntsworth chairman Lord Myners steps down with immediate effect

The parent company of Grayling and Red is now looking for a chairman as well as a chief executive after the sudden exit of Lord Myners after six months.

"PR should punch above its weight in the mix," says WPP chief Sorrell

"PR should punch above its weight in the mix," says WPP chief Sorrell

Sir Martin Sorrell has called for PR firms to throw off their inferiority complex and seize the opportunity to lead the new wave of integration.

Pan-Mass Challenge looks to boost national profile with Cone hire

Pan-Mass Challenge looks to boost national profile with Cone hire

Seeking to raise its profile nationally, nonprofit the Pan-Mass Challenge has named Cone Communications AOR.

Five things for PR pros to know Friday morning, 10.3.2014

Five things for PR pros to know Friday morning, 10.3.2014

JPMorgan Chase data breach affects millions; EU clears Facebook's WhatsApp deal; Fed faces Congressional scrutiny.

ReviveHealth taps English to lead health systems practice

ReviveHealth taps English to lead health systems practice

Mark English leads communications and branding efforts for ReviveHealth's health system and hospital clients.

Six things for PR pros to know Wednesday morning, 10.1.2014

Six things for PR pros to know Wednesday morning, 10.1.2014

The first Ebola case diagnosed in the US; GM CEO faces investors; National Breast Cancer Awareness Month begins

Nonprofit Good360 reaches out to businesses to fight Ebola

Nonprofit Good360 reaches out to businesses to fight Ebola

Charitable organization Good360 is leveraging earned, social, and online media to raise donations to help fight the Ebola outbreak in West Africa.

Analysis

Ebola: How hospitals are balancing internal and external comms

Ebola: How hospitals are balancing internal and external comms

Communications pros tell PRWeek how they are coordinating stakeholder and public-facing communications amid growing concerns about Ebola in the US.

FDA guidance garners mixed reviews from PR practitioners

FDA guidance garners mixed reviews from PR practitioners

The FDA is closing in on providing prescription drug and medical device companies with a clearer indication of best social media practices.

How communicators are addressing the spread of Ebola in West Africa

How communicators are addressing the spread of Ebola in West Africa

The spread of Ebola in West Africa has posed comms challenges in the region, where the focus is on containing the outbreak by educating those affected, and in the UK, where reassurance is more the order of the day.

PR's role in the multibillion dollar dance between AstraZeneca and Pfizer

PR's role in the multibillion dollar dance between AstraZeneca and Pfizer

PRWeek looks into the work of the key communicators on the opposing sides during US drugs company Pfizer's £69bn play for unwilling UK takeover target AstraZeneca.

Why neither the 'house of brands' nor 'branded house' work for pharma

Why neither the 'house of brands' nor 'branded house' work for pharma

The pharmaceutical asset-trading market is red hot.

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