Maureen Byrne, who previously spent nearly a decade at Novartis, will oversee the agency's operations in New York.
His new job: bring together the firm's 30 healthcare staffers on various teams.
New data from the firm showed that some customers value simplicity to the point where they're willing to reach a little deeper into their pockets.
Hospital officials are briefing the press about patients injured during the deadly train crash in Philadelphia on Tuesday night. Here are some tips for staying on-message and protecting patient privacy from medical comms experts.
A survey from Havas Worldwide found brands need to do a better job interacting with consumers who are taking greater ownership over their own body images.
Kwittken won the account after a competitive review.
The nonprofit, which directs and funds the anti-smoking Truth campaign, also hired Michael Cohen as its first VP of corporate partnerships.
She started in the new role on April 1.
The health and wellness brand parted ways with Ketchum last month.
WPP has reported a 1.2 per cent rise in like-for-like sales in its PR and public affairs group in the first quarter of 2015, with growth in all regions except the UK and continental Europe. Net sales in the division grew 1.6 per cent.
The firm will work on a range of duties for the cancer-fighting nonprofit, including the annual Great American Smokeout.
A study from Edelman found the majority of consumers believe brands can do more to help them achieve stress-free, satisfying lives.
They say coverage of the crash can lead to witch hunts of people dealing with mental-health issues in the workplace.
The healthcare giant is trying to set up its communications department to help the company keep pace with the rapid pace of change in healthcare.
Klein reports to CEO Louis DeGennaro.
A growing number of Americans are willing to use health-focused apps and websites.
He will retire from the company in May.
Premera Blue Cross has brought on Edelman to aid with its response to a cyberattack that could affect 11 million customers.
Princess Reema asked SXSW attendees to help her create buzz around the effort, which aims to bring together 10,000 Saudi women to educate them about breast cancer.
Healthcare agency Virgo Health has appointed Tom Griffiths as head of digital from Care UK.
While a straight-to-the-point, fact-based approach is often effective in healthcare PR, it's not the best option for trying to convince skeptical parents that they should vaccinate their children.
During last year's massive Ebola outbreak, public health institutes were ready with a comprehensive communications plan.
2014 has been a busy year for the PR industry. Here PRWeek looks back on some of the stories that hit the headlines...
Communications pros tell PRWeek how they are coordinating stakeholder and public-facing communications amid growing concerns about Ebola in the US.
The FDA is closing in on providing prescription drug and medical device companies with a clearer indication of best social media practices.