The healthcare company released the documentary in minute-long snippets over a month, then debuted the full film this week.
Hijacked by shampoo or an increasingly relevant place for PR to shine? Experts dissect Lions Health at Cannes
The Lions Health festival celebrated its fourth birthday this year. With the sun of southern France now a distant memory, we ask four people whether the newest addition to the Cannes schedule is gaining traction and respect in its specialised but lucrative target audience.
Collie will also lead the firm's Los Angeles office.
Sir Martin Sorrell has described consultancy groups buying creative agencies as "a bit strange" and questioned if they can "buy culture".
Huntsworth has acquired WRG owner The Creative Engagement Group (TCEG) from private equiry firm LDC for a total of £24.7m, in a move to bolster its offering in the healthcare sector and the US market.
The brand released More Than T and Trans102 to celebrate Pride and portray transgender people with humanity and nuance.
The video is part of Pfizer's ongoing corporate ad campaign Before it Became a Medicine.
A year after the Pulse nightclub shooting brought the issue back into the spotlight, nonprofit GMHC is urging an end to restrictions on gay, bisexual, and transgender men donating blood.
The firm was awarded the contact last week.
Former NFL player and broadcaster Solomon Wilcots has joined the firm to lead the new offering.
Global pharma firm Astellas has been handed a "public reprimand" by the UK's Prescription Medicines Code of Practice Authority (PMCPA) after the creative director of an unnamed agency used the Japanese company's patient support materials on its website.
The U.S. team won the gold last year. Will there be a repeat?
Previous president of healthcare Sarah Matthew is now chair of the practice.
George will remain in his position at Porter alongside the new role.
The contract covers the Substance Abuse and Mental Health Services Administration campaign Talk. They Hear You.
Goode will lead external affairs, including corporate comms, corporate citizenship, and government affairs.
Kate Hawker has joined Edelman as MD of its UK healthcare team, following Ann Bartling's departure from the firm in October after 13 years.
Alistair MacDonald, CEO of INC Research, will serve as CEO of the newly combined company. Michael Bell, CEO of inVentiv Health, will act as executive chairman.
Fort previously worked at Chandler Chicco and inVentiv Health.
The department is looking for an agency to support its healthy eating program aimed at low-income families, Champions for Change.
Drugmakers are increasingly facing blame from regulators, lawmakers, and the public as the list of lawsuits and investigations at the state and local levels grows.
Organizations such as the March of Dimes and American Cancer Society have teamed up to fight the latest iteration of healthcare reform in Congress.
"Defund Planned Parenthood" is a common rallying cry in Washington, DC, in the early months of the Trump administration. How the organization is fighting back.
Healthcare communicators are monitoring each word of the debate about the future of the Affordable Care Act.
For almost half the country, the narrow victory for Brexit was a portent of doom but, while sterling has fallen to historically low rates - plunging to a 31-year low immediately after the result - predictions of immediate Armageddon now seem far-fetched.