Latest Healthcare News

Virgo Health expands to New York two years after Golin acquisition

Virgo Health expands to New York two years after Golin acquisition

Golin-owned healthcare communications agency Virgo Health has launched a US PR practice, based in New York.

Doing well by doing good

Doing well by doing good

Henry Schein and Colgate have had a long-standing commitment to CSR. The two companies explained their philosophy at the PRWeek Conference.

ALS Association considers next move post-Ice Bucket Challenge

ALS Association considers next move post-Ice Bucket Challenge

While communicators -- including those at the ALS Association -- are trying to determine how the Ice Bucket Challenge became so successful, it's certain that celebrity endorsements and charitable aspects were keys.

Cigna emphasizes customer relationships in 'Together, all the way' effort

Cigna emphasizes customer relationships in 'Together, all the way' effort

Cigna has launched a global branding campaign to create greater understanding and awareness of the company among the general public.

WHO seeks agency for media relations for upcoming report on drowning

WHO seeks agency for media relations for upcoming report on drowning

Firms bidding for the work may not "have any affiliation, funding ties, or other relationships with the tobacco or firearms industries," according to RFP documents.

AbbVie's Lewis joins Astellas to lead comms for medical, development group

AbbVie's Lewis joins Astellas to lead comms for medical, development group

In his newly created role, Andrew Lewis will report to SVP and CCO Jeff Winton and serve as a member of the company's corporate communications leadership team.

Siegel+Gale study: Healthcare brands need to better connect with consumers

The branding firm surveyed 1,100 consumers in the US and UK, who rated healthcare areas such as primary-care physicians and specialists, pharmaceutical companies, health insurers, hospitals, and pharmacies.

WPP PR operating profits climb 8.3% in H1 2014

WPP PR operating profits climb 8.3% in H1 2014

The holding company behind Burson-Marsteller and Finsbury has put its underperformance in PR behind it with a substantial increase in operating profit for the first six months of the year.

GCI Health expands consumer health practice, promotes Canna

GCI Health expands consumer health practice, promotes Canna

GCI Health is expanding its consumer health specialty, known as Well Living. The firm has promoted Elisia Canna to EVP of health and wellness to lead the group.

Empire State Building, childhood cancer groups joust on social over #EmpireGoGold effort

Empire State Building, childhood cancer groups joust on social over #EmpireGoGold effort

Pediatric cancer organizations say the Empire State Building has unfairly shot down their requests to light the landmark gold for Childhood Cancer Awareness Month. Meanwhile, the building's management says its employees are being bullied.

Pharma giant Merck reviews Seven Seas UK brief

Pharma giant Merck reviews Seven Seas UK brief

Multibillion-pound pharma heavyweight Merck is pitching out UK PR work for its Seven Seas vitality brand.

ALS Association leverages viral campaign to raise awareness of Lou Gehrig's disease

ALS Association leverages viral campaign to raise awareness of Lou Gehrig's disease

The ALS Association has raised millions of dollars from people dumping buckets of ice on their heads, from Jimmy Fallon and The Roots to the New York Jets and Martha Stewart.

Huntsworth faces challenge of replacing "industry titan" Chadlington

Huntsworth faces challenge of replacing "industry titan" Chadlington

Lord Chadlington, who announced his forthcoming departure from Huntsworth yesterday, is "one of the greats" of the PR business and will be difficult to replace, according to friends and former colleagues.

Porter draws up healthcare payor, policy advisory board

NEW YORK: Porter Novelli has launched a US healthcare payor and policy advisory board, which will meet at least twice a year with the goal of helping the firm better advise clients.

Huntsworth CEO Lord Chadlington: Why I am stepping down

Huntsworth CEO Lord Chadlington: Why I am stepping down

Lord Chadlington has denied that a shareholder revolt led to him stepping down as CEO of Huntsworth, stating he made the decision to depart last year.

Six things for PR pros to know Wednesday morning

Six things for PR pros to know Wednesday morning

Walgreens says it will keep US tax base despite Alliance Boots takeover; Potential Sprint-T-Mobile, 21st Century Fox-Time Warner deals fall apart; BuzzFeed names Coleman president; Apple, Samsung call off international patent suits.

Health organizations increase comms efforts around Ebola outbreak

Health organizations increase comms efforts around Ebola outbreak

As the Ebola virus outbreak continues to worsen in West Africa, health organizations are ramping up their efforts to communicate information about the disease to the public.

Coke's Vitaminwater in stevia U-turn after consumer outcry

Coke's Vitaminwater in stevia U-turn after consumer outcry

Customers in the US described the altered flavor as strange, leading Coke to admit that consumers had not had the "greatest things to say" about the new formula.

Astellas brings on Knight as head of corporate and employee comms

Astellas brings on Knight as head of corporate and employee comms

Astellas has appointed Moyra Knight to serve as head of corporate and employee communications in the Americas region, effective August 4.

Four things for PR pros to know Thursday morning

Four things for PR pros to know Thursday morning

Target appoints a new CEO; Google faces another antitrust investigation in Europe; AMC eyes BBC America.

Analysis

FDA guidance garners mixed reviews from PR practitioners

FDA guidance garners mixed reviews from PR practitioners

The FDA is closing in on providing prescription drug and medical device companies with a clearer indication of best social media practices.

How communicators are addressing the spread of Ebola in West Africa

How communicators are addressing the spread of Ebola in West Africa

The spread of Ebola in West Africa has posed comms challenges in the region, where the focus is on containing the outbreak by educating those affected, and in the UK, where reassurance is more the order of the day.

PR's role in the multibillion dollar dance between AstraZeneca and Pfizer

PR's role in the multibillion dollar dance between AstraZeneca and Pfizer

PRWeek looks into the work of the key communicators on the opposing sides during US drugs company Pfizer's £69bn play for unwilling UK takeover target AstraZeneca.

Why neither the 'house of brands' nor 'branded house' work for pharma

Why neither the 'house of brands' nor 'branded house' work for pharma

The pharmaceutical asset-trading market is red hot.

Newsmaker: Lobbyist John Murray in the spotlight over big pharma's links to NHS policy

Newsmaker: Lobbyist John Murray in the spotlight over big pharma's links to NHS policy

The Independent splashed this week on a story highlighting lobbyist John Murray as a conduit between medical suppliers and the policymaking of NHS England.

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