Dexcom launched an awareness and marketing campaign for its new glucose monitor this January.
In the new #StopProfiling campaign, Truth Initiative accuses the tobacco industry of profiling African-Americans and people in low-income communities.
The company's latest campaign asks how many lives could be saved if everyone with the surname "Smith" carried aspirin.
The agency, part of Weber Shandwick, will handle marketing, advertising, and PR for the academic hospital.
Allergan has worked in eye care for more than 70 years and is leading the charge against preventable blindness.
How Pfizer, Tylenol, Novartis, and others are testing the photo-based social network.
Mike Hudnall will serve as CEO of WPP Health & Wellness, the newly formed agency.
The drugmaker used the campaign showing the effects of shingles to promote Zostavax.
Goldstein is joining Makovsky after nine years with Ruder Finn.
Cannabis PR is far from mellow. As the industry gets a higher profile, one agency is jumping in early.
Consumers can enroll in healthcare plans through the Affordable Care Act through the end of January, but they'll have to figure out the fine print without the help of marketing campaigns promoting coverage.
A Haymarket Media survey of more than 700 client-side marcomms execs in the U.S. reveals the vocal president's use of the bully pulpit will not significantly affect budgets, though spend is still set to increase in 2017.
Both will support the firm's healthcare clients, with Stott-Bumsted also focusing on public affairs.
Burson-Marsteller has a new U.S. crisis and public affairs leader in the U.S.; The public's view of Obamacare has turned positive at the last minute.
APCO will open an office in Frankfurt, the major finance hub of Germany, which will be led by its current deputy MD in the country.
London agency 3 Monkeys Zeno has taken on a new head of health after Rachel Vrettos moved to a New York role at parent firm Zeno - and the agency also has a new head of tech in London.
The Senate voted along party lines early Thursday to send a procedural motion to the House of Representatives that would begin the repeal of the Affordable Care Act.
The firm is sharing space in the City of Brotherly Love with healthcare media shop CMI.
In a career that spanned more than 30 years, Castaldi served in exec roles at Burson-Marsteller, FleishmanHillard, and Hill+Knowlton Strategies.
Healthcare communicators are monitoring each word of the debate about the future of the Affordable Care Act.
For almost half the country, the narrow victory for Brexit was a portent of doom but, while sterling has fallen to historically low rates - plunging to a 31-year low immediately after the result - predictions of immediate Armageddon now seem far-fetched.
The next generation of Breast Cancer Awareness campaigns are moving well past awareness to focusing on other aspects of fighting the disease.
As a slew of health insurers retreat from state exchanges, Affordable Care Act stakeholders face a communications challenge to reinforce the need for sustainable and preventive care in a system that should become less expensive as illnesses are better managed.
Brands and Olympic organizations are taking their cues from health officials when talking about the Zika virus. That's exactly what they should be doing, say experts.