Latest Healthcare News

Dexcom helps diabetes patients 'know more, prick less'

Dexcom helps diabetes patients 'know more, prick less'

Dexcom launched an awareness and marketing campaign for its new glucose monitor this January.

Truth turns tobacco advertising into a social justice issue

Truth turns tobacco advertising into a social justice issue

In the new #StopProfiling campaign, Truth Initiative accuses the tobacco industry of profiling African-Americans and people in low-income communities.

Bayer enlists an army of Smiths to stop heart-attack deaths

Bayer enlists an army of Smiths to stop heart-attack deaths

The company's latest campaign asks how many lives could be saved if everyone with the surname "Smith" carried aspirin.

Vanderbilt University Medical Center names ReviveHealth AOR

Vanderbilt University Medical Center names ReviveHealth AOR

The agency, part of Weber Shandwick, will handle marketing, advertising, and PR for the academic hospital.

Gilead to use dating sites, Tumblr, and Snapchat in Truvada strategy
Allergan sets sights on nationwide campaign against preventable blindness

Allergan sets sights on nationwide campaign against preventable blindness

Allergan has worked in eye care for more than 70 years and is leading the charge against preventable blindness.

10 ways healthcare companies are testing Instagram

10 ways healthcare companies are testing Instagram

How Pfizer, Tylenol, Novartis, and others are testing the photo-based social network.

WPP to merge Ogilvy CommonHealth, ghg, Sudler, and CMI into new company

WPP to merge Ogilvy CommonHealth, ghg, Sudler, and CMI into new company

Mike Hudnall will serve as CEO of WPP Health & Wellness, the newly formed agency.

Merck shows how shingles are 'Lurking Inside'

Merck shows how shingles are 'Lurking Inside'

The drugmaker used the campaign showing the effects of shingles to promote Zostavax.

Makovsky hires Susan Goldstein for dual health, strategy role

Makovsky hires Susan Goldstein for dual health, strategy role

Goldstein is joining Makovsky after nine years with Ruder Finn.

Why cannabis is worth the high risk for one New York firm

Why cannabis is worth the high risk for one New York firm

Cannabis PR is far from mellow. As the industry gets a higher profile, one agency is jumping in early.

Breakfast Briefing, 1.27.2017: Trump pulls Obamacare marketing

Breakfast Briefing, 1.27.2017: Trump pulls Obamacare marketing

Consumers can enroll in healthcare plans through the Affordable Care Act through the end of January, but they'll have to figure out the fine print without the help of marketing campaigns promoting coverage.

Survey: Election of President Trump will not affect comms budgets

Survey: Election of President Trump will not affect comms budgets

A Haymarket Media survey of more than 700 client-side marcomms execs in the U.S. reveals the vocal president's use of the bully pulpit will not significantly affect budgets, though spend is still set to increase in 2017.

Brunswick brings on Damas, Stott-Bumsted in healthcare roles

Both will support the firm's healthcare clients, with Stott-Bumsted also focusing on public affairs.

Breakfast Briefing, 1.19.2017: Alibaba strikes Olympic sponsorship deal

Breakfast Briefing, 1.19.2017: Alibaba strikes Olympic sponsorship deal

Burson-Marsteller has a new U.S. crisis and public affairs leader in the U.S.; The public's view of Obamacare has turned positive at the last minute.

APCO opens office in Frankfurt to ensure post-Brexit presence in financial hub

APCO opens office in Frankfurt to ensure post-Brexit presence in financial hub

APCO will open an office in Frankfurt, the major finance hub of Germany, which will be led by its current deputy MD in the country.

Senior hire and new role for Earl at 3 Monkeys Zeno as Vrettos heads to US

Senior hire and new role for Earl at 3 Monkeys Zeno as Vrettos heads to US

London agency 3 Monkeys Zeno has taken on a new head of health after Rachel Vrettos moved to a New York role at parent firm Zeno - and the agency also has a new head of tech in London.

Breakfast Briefing, 1.12.2017: Senate takes first steps to repeal Affordable Care Act

Breakfast Briefing, 1.12.2017: Senate takes first steps to repeal Affordable Care Act

The Senate voted along party lines early Thursday to send a procedural motion to the House of Representatives that would begin the repeal of the Affordable Care Act.

GCI Health plants its flag in Philadelphia

GCI Health plants its flag in Philadelphia

The firm is sharing space in the City of Brotherly Love with healthcare media shop CMI.

Heathcare PR and comms pioneer Marilyn Lee Castaldi dies at 71

Heathcare PR and comms pioneer Marilyn Lee Castaldi dies at 71

In a career that spanned more than 30 years, Castaldi served in exec roles at Burson-Marsteller, FleishmanHillard, and Hill+Knowlton Strategies.

Analysis

Caught in the middle: Healthcare communicators anxiously wait out Obamacare debate

Caught in the middle: Healthcare communicators anxiously wait out Obamacare debate

Healthcare communicators are monitoring each word of the debate about the future of the Affordable Care Act.

Brexit: A buying opportunity for UK PR?

Brexit: A buying opportunity for UK PR?

For almost half the country, the narrow victory for Brexit was a portent of doom but, while sterling has fallen to historically low rates - plunging to a 31-year low immediately after the result - predictions of immediate Armageddon now seem far-fetched.

Beyond pink: Why Breast Cancer Awareness Month is different this year

Beyond pink: Why Breast Cancer Awareness Month is different this year

The next generation of Breast Cancer Awareness campaigns are moving well past awareness to focusing on other aspects of fighting the disease.

Health conversation required to stem Obamacare death spiral

Health conversation required to stem Obamacare death spiral

As a slew of health insurers retreat from state exchanges, Affordable Care Act stakeholders face a communications challenge to reinforce the need for sustainable and preventive care in a system that should become less expensive as illnesses are better managed.

Brands let health authorities take the lead on Zika communications

Brands let health authorities take the lead on Zika communications

Brands and Olympic organizations are taking their cues from health officials when talking about the Zika virus. That's exactly what they should be doing, say experts.