Latest Healthcare News

Heart health device maker Omron Healthcare brings on MWW

Heart health device maker Omron Healthcare brings on MWW

John Digles, EVP and head of the health and wellness practice, is leading account work.

Conflicting polls highlight uncertainty about public's opinion of pharma

Conflicting polls highlight uncertainty about public's opinion of pharma

The pharma industry's reputation has improved slightly this year according to one study, but another suggested it can better tell its story.

Watch: Durex gives tips to spice up your holiday with #DoNotDisturb campaign

Watch: Durex gives tips to spice up your holiday with #DoNotDisturb campaign

Durex has launched a global campaign to help couples reignite their intimacy while on holiday.

Redefining 'healthy' is changing the conversation about food

Redefining 'healthy' is changing the conversation about food

The FDA said this month that it plans to add much-needed clarity to an overused word in food marketing: "healthy."

Kglobal works crisis communications for massive CRF Frozen Foods recall

Kglobal works crisis communications for massive CRF Frozen Foods recall

Gene Grabowski, partner at Kglobal, and a team of three are handling media and public communications for the food company.

Johnson & Johnson names Michael Sneed chief communications officer

Johnson & Johnson names Michael Sneed chief communications officer

He is replacing Maggie FitzPatrick, who left the healthcare giant earlier this year, in the company's top communications role.

The 5 stories PR pros need to know on Monday morning, 5.23.2016

The 5 stories PR pros need to know on Monday morning, 5.23.2016

Bayer bids $62b for Monsanto; Obama, in Vietnam, confirms airstrike that killed Taliban leader; Trump cuts into Clinton's national lead; Chipotle's menu wearing down customers, Padres criticized for national anthem mix-up.

BodenPR helps UnitedHealthcare educate Hispanic seniors about Medicare

BodenPR helps UnitedHealthcare educate Hispanic seniors about Medicare

UnitedHealthcare's year-long campaign, called Hay Más Adelante, launched this month.

OPEN Health acquires international medical comms agency

OPEN Health acquires international medical comms agency

Chicago, Dubai and London medical comms agency Choice Healthcare Solutions (CHS) has been acquired by Chime-owned OPEN Health and will become part of its Succinct operation.

Omnicom PR Group acquires healthcare shop Rabin Martin

Omnicom PR Group acquires healthcare shop Rabin Martin

It is the group's first acquisition since it was assembled in February under CEO Karen van Bergen.

Baidu scandal: CEO calls for company to win back consumers after greatest crisis

Baidu scandal: CEO calls for company to win back consumers after greatest crisis

Robin Li has implored Baidu staff not to just go after profits after a student died following questionable cancer treatment he found through the search engine's paid advertising.

Women, millennials are healthcare communications' change agents

Women, millennials are healthcare communications' change agents

Lynn O'Connor Vos, CEO of Grey Health Group told the Medical Marketing & Media Transforming Healthcare conference that medical communicators are going to have to change to adapt to Millennials and the growing decision-making clout of women.

Sridhar Iyengar: When marketing medical products, an emotional bond with consumers is key

Sridhar Iyengar: When marketing medical products, an emotional bond with consumers is key

At the MM&M Transforming Healthcare conference in New York, Iyengar told attendees how to take into account a consumer's behavior and emotion when marketing medical products.

Omnicom to acquire BioPharm Communications

Omnicom to acquire BioPharm Communications

BioPharm Communications cofounders Jeff Persinger and Daniel Egeland will continue to lead the firm.

Baidu under fire from all sides over student cancer death

Baidu under fire from all sides over student cancer death

The media, government and consumers have all attacked 'China's Google' over its ethical practices after the death of a student who used the search engine to find dubious cancer treatment.

Why two execs from rival PR firms teamed up to create #MoreThanMean

Why two execs from rival PR firms teamed up to create #MoreThanMean

Two former colleagues from FleishmanHillard wanted to show the world the harassment women in sports media face online. To say they struck a nerve would be an understatement.

Publicis Healthcare names Kipp Jarecke-Cheng global comms chief

Publicis Healthcare names Kipp Jarecke-Cheng global comms chief

He will lead communications for the network's 15 agencies in the new role.

Coyne helps Babiators with sun safety campaign

Coyne helps Babiators with sun safety campaign

Why should parents buy sunglasses for their children if they'll only get lost or broken? Coyne is helping Babiators emphasize not just the durability of its sunglasses, but the importance of protecting young eyes from the sun.

Bayer prescribes new consumer health comms role for Paul Capelli

Bayer prescribes new consumer health comms role for Paul Capelli

Capelli, a veteran of QVC and Staples, is reporting to Bayer head of communications and government relations Ray Kerins.

Using humor: Why pharma doesn't need to fear social media

Using humor: Why pharma doesn't need to fear social media

"What social media has done is give people a new voice, from patient to patient," noted Pat Quinn, cofounder of the ALS Ice Bucket Challenge.

Analysis

With a steep learning curve, authorities focus Zika comms on pregnant women

With a steep learning curve, authorities focus Zika comms on pregnant women

Public health officials are learning more about Zika every day and working feverishly to develop a vaccine. In the meantime, they're targeting preventative communications at pregnant women.

Experts: NFL faces short-term debate, but little long-term business risk from 'Concussion'

Experts: NFL faces short-term debate, but little long-term business risk from 'Concussion'

Concussions will be back in the media spotlight when the Will Smith film hits theaters on Christmas Day, but that doesn't mean the NFL's business model faces long-term risk.

Experts: Sprout needs to show Addyi is not Viagra for women

Experts: Sprout needs to show Addyi is not Viagra for women

Contrary to popular belief, Addyi is not the female Viagra. That's the message drug-maker Sprout must get across to doctors and patients in the coming weeks.

Why a traditional, fact-based approach on vaccine comms isn't working

Why a traditional, fact-based approach on vaccine comms isn't working

While a straight-to-the-point, fact-based approach is often effective in healthcare PR, it's not the best option for trying to convince skeptical parents that they should vaccinate their children.

Outbreak comms plans: Break glass in case of emergency

Outbreak comms plans: Break glass in case of emergency

During last year's massive Ebola outbreak, public health institutes were ready with a comprehensive communications plan.