Latest Healthcare News

JPA launches Coalition to Save NIH Funding

JPA launches Coalition to Save NIH Funding

The agency, which specializes in healthcare and public affairs, wants organizations to come together to show the importance of NIH medical research funding.

P&G exec who led Always #LikeAGirl campaign moves to comms leadership role at Novartis

P&G exec who led Always #LikeAGirl campaign moves to comms leadership role at Novartis

P&G's Mark Chakravarty has joined pharma giant Novartis in a senior role, PRWeek has learned.

Full-year losses narrow at Huntsworth despite 'difficult' 2016 at Grayling

Full-year losses narrow at Huntsworth despite 'difficult' 2016 at Grayling

Huntsworth's losses narrowed in 2016 thanks to a strong performance from the holding company's health comms arm, and despite a "difficult" year for Grayling, whose like-for-like revenue fell 17.4 per cent.

Common joins Allergan's campaign against vision loss

Common joins Allergan's campaign against vision loss

The rapper is partnering with the pharma company on a spoken-word video with the goal of raising awareness about preventable blindness.

Havas combines Havas Health, Havas consumer health practices into new entity

Havas combines Havas Health, Havas consumer health practices into new entity

Donna Murphy, longtime CEO of Havas Health, is leading Havas Health & You.

Breakfast Briefing, 3.9.2017: Healthcare battle lines take shape

Breakfast Briefing, 3.9.2017: Healthcare battle lines take shape

A prominent Republican senator tweeted Thursday morning that his colleagues in the House should "start over" on their healthcare bill as the White House begins to pressure lawmakers for its passage.

Novartis, Pfizer veteran Sherry Pudloski joins Guardian Life

Novartis, Pfizer veteran Sherry Pudloski joins Guardian Life

She is overseeing internal, external, and digital comms, as well as brand management.

Publicis Health formalizes new name, promotes 3 execs

Publicis Health formalizes new name, promotes 3 execs

Digitas Health Lifebrands, Discovery USA, Heartbeat Ideas, Publicis LifeBrands Medicus, Razorfish Health, and Saatchi & Saatchi Wellness brought in revenue of $366 million in 2015, according to estimates published in MM&M's Agency Issue.

Dexcom helps diabetes patients 'know more, prick less'

Dexcom helps diabetes patients 'know more, prick less'

Dexcom launched an awareness and marketing campaign for its new glucose monitor this January.

Truth turns tobacco advertising into a social justice issue

Truth turns tobacco advertising into a social justice issue

In the new #StopProfiling campaign, Truth Initiative accuses the tobacco industry of profiling African-Americans and people in low-income communities.

Bayer enlists an army of Smiths to stop heart-attack deaths

Bayer enlists an army of Smiths to stop heart-attack deaths

The company's latest campaign asks how many lives could be saved if everyone with the surname "Smith" carried aspirin.

Vanderbilt University Medical Center names ReviveHealth AOR

Vanderbilt University Medical Center names ReviveHealth AOR

The agency, part of Weber Shandwick, will handle marketing, advertising, and PR for the academic hospital.

Gilead to use dating sites, Tumblr, and Snapchat in Truvada strategy
Allergan sets sights on nationwide campaign against preventable blindness

Allergan sets sights on nationwide campaign against preventable blindness

Allergan has worked in eye care for more than 70 years and is leading the charge against preventable blindness.

10 ways healthcare companies are testing Instagram

10 ways healthcare companies are testing Instagram

How Pfizer, Tylenol, Novartis, and others are testing the photo-based social network.

WPP to merge Ogilvy CommonHealth, ghg, Sudler, and CMI into new company

WPP to merge Ogilvy CommonHealth, ghg, Sudler, and CMI into new company

Mike Hudnall will serve as CEO of WPP Health & Wellness, the newly formed agency.

Merck shows how shingles are 'Lurking Inside'

Merck shows how shingles are 'Lurking Inside'

The drugmaker used the campaign showing the effects of shingles to promote Zostavax.

Makovsky hires Susan Goldstein for dual health, strategy role

Makovsky hires Susan Goldstein for dual health, strategy role

Goldstein is joining Makovsky after nine years with Ruder Finn.

Why cannabis is worth the high risk for one New York firm

Why cannabis is worth the high risk for one New York firm

Cannabis PR is far from mellow. As the industry gets a higher profile, one agency is jumping in early.

Breakfast Briefing, 1.27.2017: Trump pulls Obamacare marketing

Breakfast Briefing, 1.27.2017: Trump pulls Obamacare marketing

Consumers can enroll in healthcare plans through the Affordable Care Act through the end of January, but they'll have to figure out the fine print without the help of marketing campaigns promoting coverage.

Analysis

Caught in the middle: Healthcare communicators anxiously wait out Obamacare debate

Caught in the middle: Healthcare communicators anxiously wait out Obamacare debate

Healthcare communicators are monitoring each word of the debate about the future of the Affordable Care Act.

Brexit: A buying opportunity for UK PR?

Brexit: A buying opportunity for UK PR?

For almost half the country, the narrow victory for Brexit was a portent of doom but, while sterling has fallen to historically low rates - plunging to a 31-year low immediately after the result - predictions of immediate Armageddon now seem far-fetched.

Beyond pink: Why Breast Cancer Awareness Month is different this year

Beyond pink: Why Breast Cancer Awareness Month is different this year

The next generation of Breast Cancer Awareness campaigns are moving well past awareness to focusing on other aspects of fighting the disease.

Health conversation required to stem Obamacare death spiral

Health conversation required to stem Obamacare death spiral

As a slew of health insurers retreat from state exchanges, Affordable Care Act stakeholders face a communications challenge to reinforce the need for sustainable and preventive care in a system that should become less expensive as illnesses are better managed.

Brands let health authorities take the lead on Zika communications

Brands let health authorities take the lead on Zika communications

Brands and Olympic organizations are taking their cues from health officials when talking about the Zika virus. That's exactly what they should be doing, say experts.