Latest Healthcare News

Advice from two Millennials on how businesses can do good

Advice from two Millennials on how businesses can do good

Sure, it's risky for a company to offer radical transparency or eliminate an unhealthy practice. But it's even more risky for them not to do so.

Google leading brand in world but losing sense of purpose, says global survey

Google is the leading brand in the world but it is losing its sense of purpose, according to a global survey of 3,000 people about 100 leading companies.

FleishmanHillard and Fishburn office-sharing arrangement fuels merger rumours

FleishmanHillard and Fishburn office-sharing arrangement fuels merger rumours

FleishmanHillard and Fishburn are to share offices from the autumn, PRWeek understands.

Uber, MADD team up on anti-drunk driving PSA for July 4th weekend

Uber, MADD team up on anti-drunk driving PSA for July 4th weekend

Uber is also matching donations made to MADD through this Sunday.

Cannes Health Lions judges Shaheed Peera and Mai Tran look back

Cannes Health Lions judges Shaheed Peera and Mai Tran look back

The Cannes Lions Pharma Jury members chatted about their likes and dislikes from the Cannes Lions 2015 entries.

White: What it takes to win a Cannes Health Lion

White: What it takes to win a Cannes Health Lion

Judges said they looked to reward creativity - smart insights that defied conventions. One speaker advised, "When you're thinking about dentures and the older woman sitting by her bedside enters your imagination, please ask her to leave."

Havas buys Just:: Health Communications among other acquisitions

Havas buys Just:: Health Communications among other acquisitions

Havas has acquired London-based Just:: Health Communications for an undisclosed sum among four acqusitions announced today.

Sorrell and Levy on talent, social good, and the Young Lions Health Award

Sorrell and Levy on talent, social good, and the Young Lions Health Award

UNICEF and Unilever teamed up with Cannes Lions to discover the next generation of young creative talent and empower them to focus their skills on strengthening health systems in the developing world.

Where was PR at Cannes Health?

Where was PR at Cannes Health?

The Cannes Health Lions featured some amazing and very creative work, but PR firms were conspicuous by their absence from the competition.

Ruder Finn wins Bronze Lion at Cannes Health

Ruder Finn wins Bronze Lion at Cannes Health

The New York office of Ruder Finn took home metal for its work on Novartis Vaccines' Bexsero brand in a steady showing for PR work at the second year of Cannes Health.

Ad firms dominate PR work shortlisted at Cannes Health

Ad firms dominate PR work shortlisted at Cannes Health

Almost 1,900 campaigns were entered into the Cannes Health Lions this year - three PR agencies made it through to the shortlists, including Ruder Finn New York.

Campbell Ewald replaces Weber Shandwick on $50m-a-year Covered California account

Campbell Ewald replaces Weber Shandwick on $50m-a-year Covered California account

The health benefits exchange also retained Ogilvy Public Relations for its $2-million-a-year communications account.

Doctors Without Borders ups Jason Cone to US executive director

Doctors Without Borders ups Jason Cone to US executive director

He ran communications for the group for the past seven years.

Pfizer encourages new beginnings as part of aging campaign

Pfizer encourages new beginnings as part of aging campaign

This is the fourth year of Pfizer's initiative, which challenges people to redefine what it means to grow old.

Protein World brings banned body-shaming ad to the US

Protein World brings banned body-shaming ad to the US

The weight-loss company is goading New Yorkers with its controversial Beach Body ad, but is its strategy vulgar or visionary?

APCO, Text100 launch health technology group

APCO, Text100 launch health technology group

The two firms have collaborated on BlackBerry's global account.

Kyne appoints Novartis' Byrne as New York lead

Kyne appoints Novartis' Byrne as New York lead

Maureen Byrne, who previously spent nearly a decade at Novartis, will oversee the agency's operations in New York.

Makovsky's head of health moving to Finn Partners

Makovsky's head of health moving to Finn Partners

His new job: bring together the firm's 30 healthcare staffers on various teams.

Siegel+Gale: Healthcare consumers willing to pay more for simpler service

New data from the firm showed that some customers value simplicity to the point where they're willing to reach a little deeper into their pockets.

Empathy, patient privacy key for medical officials during a crisis

Empathy, patient privacy key for medical officials during a crisis

Hospital officials are briefing the press about patients injured during the deadly train crash in Philadelphia on Tuesday night. Here are some tips for staying on-message and protecting patient privacy from medical comms experts.

Analysis

Why a traditional, fact-based approach on vaccine comms isn't working

Why a traditional, fact-based approach on vaccine comms isn't working

While a straight-to-the-point, fact-based approach is often effective in healthcare PR, it's not the best option for trying to convince skeptical parents that they should vaccinate their children.

Outbreak comms plans: Break glass in case of emergency

Outbreak comms plans: Break glass in case of emergency

During last year's massive Ebola outbreak, public health institutes were ready with a comprehensive communications plan.

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

2014 has been a busy year for the PR industry. Here PRWeek looks back on some of the stories that hit the headlines...

Ebola: How hospitals are balancing internal and external comms

Ebola: How hospitals are balancing internal and external comms

Communications pros tell PRWeek how they are coordinating stakeholder and public-facing communications amid growing concerns about Ebola in the US.

FDA guidance garners mixed reviews from PR practitioners

FDA guidance garners mixed reviews from PR practitioners

The FDA is closing in on providing prescription drug and medical device companies with a clearer indication of best social media practices.

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