Latest Healthcare News

Siegel+Gale study: Healthcare brands need to better connect with consumers

The branding firm surveyed 1,100 consumers in the US and UK, who rated healthcare areas such as primary-care physicians and specialists, pharmaceutical companies, health insurers, hospitals, and pharmacies.

WPP PR operating profits climb 8.3% in H1 2014

WPP PR operating profits climb 8.3% in H1 2014

The holding company behind Burson-Marsteller and Finsbury has put its underperformance in PR behind it with a substantial increase in operating profit for the first six months of the year.

GCI Health expands consumer health practice, promotes Canna

GCI Health expands consumer health practice, promotes Canna

GCI Health is expanding its consumer health specialty, known as Well Living. The firm has promoted Elisia Canna to EVP of health and wellness to lead the group.

Empire State Building, childhood cancer groups joust on social over #EmpireGoGold effort

Empire State Building, childhood cancer groups joust on social over #EmpireGoGold effort

Pediatric cancer organizations say the Empire State Building has unfairly shot down their requests to light the landmark gold for Childhood Cancer Awareness Month. Meanwhile, the building's management says its employees are being bullied.

Pharma giant Merck reviews Seven Seas UK brief

Pharma giant Merck reviews Seven Seas UK brief

Multibillion-pound pharma heavyweight Merck is pitching out UK PR work for its Seven Seas vitality brand.

ALS Association leverages viral campaign to raise awareness of Lou Gehrig's disease

ALS Association leverages viral campaign to raise awareness of Lou Gehrig's disease

The ALS Association has raised millions of dollars from people dumping buckets of ice on their heads, from Jimmy Fallon and The Roots to the New York Jets and Martha Stewart.

Huntsworth faces challenge of replacing "industry titan" Chadlington

Huntsworth faces challenge of replacing "industry titan" Chadlington

Lord Chadlington, who announced his forthcoming departure from Huntsworth yesterday, is "one of the greats" of the PR business and will be difficult to replace, according to friends and former colleagues.

Porter draws up healthcare payor, policy advisory board

NEW YORK: Porter Novelli has launched a US healthcare payor and policy advisory board, which will meet at least twice a year with the goal of helping the firm better advise clients.

Huntsworth CEO Lord Chadlington: Why I am stepping down

Huntsworth CEO Lord Chadlington: Why I am stepping down

Lord Chadlington has denied that a shareholder revolt led to him stepping down as CEO of Huntsworth, stating he made the decision to depart last year.

Six things for PR pros to know Wednesday morning

Six things for PR pros to know Wednesday morning

Walgreens says it will keep US tax base despite Alliance Boots takeover; Potential Sprint-T-Mobile, 21st Century Fox-Time Warner deals fall apart; BuzzFeed names Coleman president; Apple, Samsung call off international patent suits.

Health organizations increase comms efforts around Ebola outbreak

Health organizations increase comms efforts around Ebola outbreak

As the Ebola virus outbreak continues to worsen in West Africa, health organizations are ramping up their efforts to communicate information about the disease to the public.

Coke's Vitaminwater in stevia U-turn after consumer outcry

Coke's Vitaminwater in stevia U-turn after consumer outcry

Customers in the US described the altered flavor as strange, leading Coke to admit that consumers had not had the "greatest things to say" about the new formula.

Astellas brings on Knight as head of corporate and employee comms

Astellas brings on Knight as head of corporate and employee comms

Astellas has appointed Moyra Knight to serve as head of corporate and employee communications in the Americas region, effective August 4.

Four things for PR pros to know Thursday morning

Four things for PR pros to know Thursday morning

Target appoints a new CEO; Google faces another antitrust investigation in Europe; AMC eyes BBC America.

Former Walmart comms leader Dach joins HHS as senior counselor

Former Walmart comms leader Dach joins HHS as senior counselor

Leslie Dach, formerly the communications leader at Walmart, will join the Department of Health and Human Services as a senior counselor to Secretary Sylvia Mathews Burwell.

MSLGroup hires GE Healthcare's Gibson-Wright for new client-engagement role

MSLGroup hires GE Healthcare's Gibson-Wright for new client-engagement role

Gibson-Wright returned to MSLGroup in June from her role as global PR leader for medical diagnostics at GE Healthcare, having worked at the company since 2010.

HHS looks for agency to support AIDS.gov comms

HHS looks for agency to support AIDS.gov comms

The winning firm will be tasked with services including blogging and posting to social media, as well as creating online content, reports, fact sheets, video scripts, talking points or speeches, briefings, and senior-level presentations.

Mars creates chief health, wellbeing officer role

Mars creates chief health, wellbeing officer role

Sandler will manage health initiatives for all Mars brands, which span confectionary and savory foods and include Skittles, Orbit Gum, and Uncle Ben's.

Porter Novelli names Pfizer veteran Nayar as client lead for Johnson & Johnson

Earlier in her career, Nayar served as head of strategy and capability development for policy, external affairs, and communications at Pfizer for 14 years.

UDG Healthcare acquires Galliard and Nyxeon in £13m deal

UDG Healthcare acquires Galliard and Nyxeon in £13m deal

Healthcare services company UDG Healthcare has acquired specialist PR agencies Galliard and Nyxeon in a deal worth £13m.

Analysis

FDA guidance garners mixed reviews from PR practitioners

FDA guidance garners mixed reviews from PR practitioners

The FDA is closing in on providing prescription drug and medical device companies with a clearer indication of best social media practices.

How communicators are addressing the spread of Ebola in West Africa

How communicators are addressing the spread of Ebola in West Africa

The spread of Ebola in West Africa has posed comms challenges in the region, where the focus is on containing the outbreak by educating those affected, and in the UK, where reassurance is more the order of the day.

PR's role in the multibillion dollar dance between AstraZeneca and Pfizer

PR's role in the multibillion dollar dance between AstraZeneca and Pfizer

PRWeek looks into the work of the key communicators on the opposing sides during US drugs company Pfizer's £69bn play for unwilling UK takeover target AstraZeneca.

Why neither the 'house of brands' nor 'branded house' work for pharma

Why neither the 'house of brands' nor 'branded house' work for pharma

The pharmaceutical asset-trading market is red hot.

Newsmaker: Lobbyist John Murray in the spotlight over big pharma's links to NHS policy

Newsmaker: Lobbyist John Murray in the spotlight over big pharma's links to NHS policy

The Independent splashed this week on a story highlighting lobbyist John Murray as a conduit between medical suppliers and the policymaking of NHS England.

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