Latest Healthcare News

University of New Mexico Hospitals makes patients' stories focus of multiyear campaign

University of New Mexico Hospitals makes patients' stories focus of multiyear campaign

Global Strategy Group is lending the hospital system a hand with the multimillion-dollar effort.

Schooling departs Anthem to launch own firm

Schooling departs Anthem to launch own firm

Robert Schooling, the former president for the Americas at APCO Worldwide, worked at the health insurance giant for one year.

Cohn & Wolfe names Kuhl, Bergen to healthcare EVP positions

Cohn & Wolfe names Kuhl, Bergen to healthcare EVP positions

Reporting to MDs Jillian Janaczek and Lisa Talbot, Kuhl and Bergen will focus on client relationships and respiratory product launches.

Memorial Sloan Kettering picks CooperKatz as first AOR after nine-firm review

Memorial Sloan Kettering picks CooperKatz as first AOR after nine-firm review

CooperKatz will engage national and global media outlets and collaborate with Digitas on social media plans.

Brands take to social to show extra support for World AIDS Day

Brands take to social to show extra support for World AIDS Day

Companies, organizations, and the federal government are going red for the 26th World AIDS Day to highlight the global health crisis at home and around the world.

Creston reports "good growth" as revenue lifts 5%

Creston reports "good growth" as revenue lifts 5%

Creston, the UK-listed marketing and PR group, has reported a five per cent rise in half-year revenue to £37.3m, with the company buoyed by "good growth" and the addition of several major clients.

Back from West Africa, UNICEF's crisis comms chief explains fighting Ebola with information

Back from West Africa, UNICEF's crisis comms chief explains fighting Ebola with information

UNICEF's goal: demystifying Ebola to audiences around the world.

InVentiv Health taps former Hill+Knowlton US healthcare leader Susan Thiele

InVentiv Health taps former Hill+Knowlton US healthcare leader Susan Thiele

Susan Thiele, former Hill+Knowlton US healthcare practice leader and director of New York operations, has moved on to inVentiv Health.

Nelson Bostock and Cooney Waters parent introduces Unlimited branding

Nelson Bostock and Cooney Waters parent introduces Unlimited branding

Nelson Bostock is being rebranded Nelson Bostock Unlimited as part of a branding initiative encompassing 25 agencies owned by UK and US-based marketing services group Creston.

Samantha Cranko to lead Golin New York healthcare team

Samantha Cranko to lead Golin New York healthcare team

Samantha Cranko, previously at Chamberlain Healthcare Public Relations, has been tapped to lead Golin's healthcare practice in New York.

Seven things PR pros need to know on Thursday, 11.13.2014

Seven things PR pros need to know on Thursday, 11.13.2014

White House releases new anti-campus sexual assault PSA; Twitter's mission statement panned; How one brand also tried to #BreakTheInternet.

Mahaffey takes reins of NY Health Department public affairs

Mahaffey takes reins of NY Health Department public affairs

Monica Mahaffey is serving as acting director of the New York State Department of Health's public affairs group after Bill Schwarz left the role.

Waggener Edstrom in pro bono work for baby charity Tommy's

Waggener Edstrom in pro bono work for baby charity Tommy's

Waggener Edstrom has been appointed by baby charity Tommy's to conduct a UK-wide survey of midwives.

WPP sees PR slowdown recur with 0.1% organic revenue growth

WPP sees PR slowdown recur with 0.1% organic revenue growth

The holding company behind Burson-Marsteller and Hill+Knowlton Strategies has reported disappointing third quarter revenue growth at its PR and public affairs division.

How Philips is rewriting its post-split digital marketing strategy

How Philips is rewriting its post-split digital marketing strategy

After announcing a major restructuring last month, Philips has found a prime spot for digital in its overall strategy.

After five-plus years with Ogilvy PR, National Cancer Institute reviews PR pact

After five-plus years with Ogilvy PR, National Cancer Institute reviews PR pact

Five-year incumbent Ogilvy PR will work on a four-month bridge contract while the National Cancer Institute reviews its PR account.

MTA seeks to reassure subway riders after first Ebola diagnosis in New York

MTA seeks to reassure subway riders after first Ebola diagnosis in New York

New York officials said the city's first Ebola patient rode the A, 1, and L lines before testing positive for the virus.

New York officials learn lessons from Dallas after first Ebola diagnosis in city

New York officials learn lessons from Dallas after first Ebola diagnosis in city

Officials went into overdrive to stave off hysteria in the city, holding a press conference Thursday night not long after Dr. Craig Spencer was diagnosed with Ebola and isolated.

Six things for PR pros to know Friday morning, 10.24.2014

Six things for PR pros to know Friday morning, 10.24.2014

New York officials hold Thursday night Ebola press conference; Marshall University hires PR firm to tout football team ahead of College Football Playoff; Former RFK press aide dies.

Health-conscious, but stressed out Millennials a worry for healthcare marketers

Health-conscious, but stressed out Millennials a worry for healthcare marketers

Millennials care more about their health - but they're also more stressed out and depressed - according to a study released this week.

Analysis

Ebola: How hospitals are balancing internal and external comms

Ebola: How hospitals are balancing internal and external comms

Communications pros tell PRWeek how they are coordinating stakeholder and public-facing communications amid growing concerns about Ebola in the US.

FDA guidance garners mixed reviews from PR practitioners

FDA guidance garners mixed reviews from PR practitioners

The FDA is closing in on providing prescription drug and medical device companies with a clearer indication of best social media practices.

How communicators are addressing the spread of Ebola in West Africa

How communicators are addressing the spread of Ebola in West Africa

The spread of Ebola in West Africa has posed comms challenges in the region, where the focus is on containing the outbreak by educating those affected, and in the UK, where reassurance is more the order of the day.

PR's role in the multibillion dollar dance between AstraZeneca and Pfizer

PR's role in the multibillion dollar dance between AstraZeneca and Pfizer

PRWeek looks into the work of the key communicators on the opposing sides during US drugs company Pfizer's £69bn play for unwilling UK takeover target AstraZeneca.

Why neither the 'house of brands' nor 'branded house' work for pharma

Why neither the 'house of brands' nor 'branded house' work for pharma

The pharmaceutical asset-trading market is red hot.

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