Hall of Fame 2013

PRWeek celebrated its 15th anniversary in the US by introducing a Hall of Fame to recognize those who have made outstanding contributions to the communications industry and PR profession.

The inaugural group of six inductees (listed below) were honored during a celebratory dinner in New York City on December 2, 2013. PRWeek will induct additional individuals into the Hall of Fame each year.

2013 inductees

Harold Burson
Founder, Burson-Marsteller

In 1953, Harold Burson and Bill Marsteller co-founded Burson-Marsteller, which became the largest PR agency in the world. Since then, Harold has been a counselor and confidante of corporate CEOs, government leaders, and heads of public sector institutions.

In 1999, PRWeek named Harold "the century's most influential PR figure," sealing his legendary status in the industry.

Al Golin
Founder & chairman, GolinHarris

Al Golin's name will always be indelibly linked with that of McDonald's after he cold-called Ray Kroc in 1956 and helped the founder of the fledgling restaurant chain grow to become one of the world's most admired brands. The relationship led to the formation of Chicago-based PR agency GolinHarris, which to this day still numbers McDonald's as one of its largest clients.

Jon Iwata
SVP, marketing & communications, IBM

Jon Iwata has led IBM's global marketing, communications and citizenship organization since 2008. He reports to CEO Ginni Rometty and is chairman of the IBM Strategy Team. Jon joined the company's comms function in 1984.

He is also chairman of the Arthur W. Page Society and co-inventor of a US patent for advanced semiconductor lithography technology.

Charlotte Otto
Senior corporate strategist, Weber Shandwick; former global external relations officer, Procter & Gamble

Charlotte Otto retired from her role as global external relations officer at Procter & Gamble in 2009 after nine years, having joined the company in 1976 as an assistant brand manager. She spent 13 years in P&G's marketing department, managing leading brands including Sure, Pert, Bounty, and Always. She now has a senior strategy role at IPG's largest PR firm, Weber Shandwick.

Marcia Silverman
Former global CEO, Ogilvy Public Relations

Marcia Silverman was global CEO of Ogilvy PR for seven years until 2010. A 28-year veteran of the firm, Marcia was the company's first president of the Americas. She was PRWeek's PR Professional of the Year in 2009 and one of Washington Business Journal's Women Who Mean Business. Prior to Ogilvy PR, Marcia worked in the PR division of J. Walter Thompson in New York City.

Posthumous award:
Marilyn Laurie
Former EVP of PR and brand management, AT&T

After founding Earth Day in 1970, Marilyn Laurie joined AT&T one year later and went on to become the highest-ranking woman in AT&T's history to that point, rising to be EVP of PR and brand management. She was the first woman to join AT&T's executive committee and was chair of the AT&T Foundation.

Marilyn retired from AT&T in 1998, passing away in 2010 aged 71.

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