The barriers between marketers and consumers have been knocked down, just as the audience of consumers has expanded exponentially.
More and more, PR includes marketing, analyst relations, crisis comms, and strategic counsel, making editorial one of many target areas.
The most important asset of a brand is arguably its personality. Without an identity, character, or mission, a brand is no longer a brand.
Like sex at a convent, spin in PR classrooms is a dirty word.
NerdWallet's Ken Shuman and InkHouse's Beth Monaghan debate whether companies spend too much time recruiting and hiring Millennials.
Cause-related marketing has been a staple in the playbook of companies for quite some time. Done correctly, it can be effective in driving everything from brand affinity to sales.
A study conducted by Global-WebIndex showed that nearly 38% of consumers thought MasterCard sponsored the World Cup - Visa was the official sponsor - though it hadn't been one since 2006.
Communicators should not be shy voicing their opinions during a crisis, even if those views contrast with those of the legal department.
Facebook is a top non-paid platform for PR-driven campaigns firstly because the platform's focus on quality content in the feed has the same focus as Google.
An in-house team may know a company's policies, but they won't be able to provide combined learning from other industries and target audiences.
The poll numbers tell you everything you need to know about the political implications of the Affordable Care Act.
In an increasingly social media-focused world in which companies are leveraging these platforms to interact with audiences during earnings calls, limiting these events only to investors is an outdated practice.
PR professionals should use Twitter, but common sense and good judgment must be golden rules.
The PR agency world is more competitive than ever - to the benefit of clients. Firms often bring valuable expertise and perspective, but it is up to the client to ensure he or she is getting the most out of their company's vendors.
PRWeek asked two communications executives - one from Denver and the other from Seattle - to make their case as to why their team will come out on top.
Comment sections are not going away anytime soon.
Agency executives, especially those at global firms, need to be nimble enough to work across time zones. However, they should be careful not to do away with valuable face-to-face, in-person contact.
Communicators should use Reddit carefully, only in cases where their messaging won't get lost on the network or offend the site's users.
Content creation is set to be a wild wild west for the foreseeable future.
The Publicis-Omnicom merger will inevitably lead to some talented staffers leaving for what they see as greener pastures.