Keep it business as usual? Or better safe than sorry? Two marketing experts argue what's the best social media strategy after a tragedy.
Experts from Persistent Systems and M Booth argue the value of operating event-related communication command centers.
Social media leaders from Text100 and PadillaCRT take differing views on what the octothorp has to offer.
Pros from Powerhouse Factories and Finsbury lay out arguments for and against x-ing SXSW Interactive off your pay-attention-to list.
Experts from Racepoint Global and MWW offer opposing views on the role of social media in crisis comms.
Alibaba vs. Barron's. Theranos vs. The Wall Street Journal. Amazon vs. The New York Times. With no word count to worry about online, companies are utilizing the long-form rebuttal to handle disputes and crises. But are such responses effective? Two pros offer opposing views.
Outbrain's Lisa LaCour and Weber Shandwick's Jason Wellcome provide opposing views.
Two comms pros weigh in on how brands should get in front of a spokesperson-related crisis.
Allen & Gerritsen's Tim Reeves and Level 3 Communications' Nikki Wheeler delve into the role governmental work plays in landing a private-sector job.
Powerhouse Factories' Meghann Craig and Pulsar Strategy's Joseph McKeating proffer opposing viewpoints to this month's Gloves Off prompt.
It's inefficient, expensive, and hard to keep content teams fully utilized when aligned exclusively to a single account.
The US leads the world in industry sectors that tend to spend a lot on PR and marketing.
The CCO role has disappeared at several major organizations.
The barriers between marketers and consumers have been knocked down, just as the audience of consumers has expanded exponentially.
More and more, PR includes marketing, analyst relations, crisis comms, and strategic counsel, making editorial one of many target areas.
The most important asset of a brand is arguably its personality. Without an identity, character, or mission, a brand is no longer a brand.
Like sex at a convent, spin in PR classrooms is a dirty word.
NerdWallet's Ken Shuman and InkHouse's Beth Monaghan debate whether companies spend too much time recruiting and hiring Millennials.
Cause-related marketing has been a staple in the playbook of companies for quite some time. Done correctly, it can be effective in driving everything from brand affinity to sales.
A study conducted by Global-WebIndex showed that nearly 38% of consumers thought MasterCard sponsored the World Cup - Visa was the official sponsor - though it hadn't been one since 2006.