Gloves Off

Are in-house firms doomed after the Pepsi-Kendall Jenner ad?

Are in-house firms doomed after the Pepsi-Kendall Jenner ad?

Marketing and communications veterans Marian Salzman and Peter Land take sides on whether Pepsi's ill-considered ad starring reality-show star Kendall Jenner spells doom for in-house agencies.

Are unpaid agency internships still a viable option in 2017?

Are unpaid agency internships still a viable option in 2017?

Rubenstein Public Relations' Gerry Casanova and Hotwire's Barbara Bates face off over whether interns should be paid.

Is VR ready for prime-time marketing?

Is VR ready for prime-time marketing?

Flash in the pan? Or a mass-marketing technology in its infancy? Two experts square off over whether VR is ready for marketing prime time.

Gloves Off: Is Vine worth missing?

Gloves Off: Is Vine worth missing?

Monster's Patrick Gillooly and Levick's Kathryn DeVito debate whether marketers will miss Vine

Are client-mandated benchmarks the best way to drive agency diversity?

Are client-mandated benchmarks the best way to drive agency diversity?

Or should diversity be driven by the agencies themselves?

Does Apple even need a Twitter account?

Does Apple even need a Twitter account?

Cision communications director Stacey Miller and Heath Fradkoff, the principal and founder of Ward 6 Marketing, square off over whether the world's biggest technology company needs a Twitter account.

Are top-tier celebrity influencers worth it for brands?

Are top-tier celebrity influencers worth it for brands?

Dom Smales of Gleam Futures and Linqia cofounder and president Maria Sipka take sides on whether linking up with top-tier influencers is always a good look for brands.

Does every agency need a chief creative officer?

Does every agency need a chief creative officer?

Do PR firms need chief creative officers as a general rule? Or should creativity be so ingrained in the culture it's not necessary?

Should brands go dark on social media after a tragedy strikes?

Should brands go dark on social media after a tragedy strikes?

Keep it business as usual? Or better safe than sorry? Two marketing experts argue what's the best social media strategy after a tragedy.

Do brands still need 'war rooms' for major events?

Do brands still need 'war rooms' for major events?

Experts from Persistent Systems and M Booth argue the value of operating event-related communication command centers.

Is the #hashtag dead for marketers?

Is the #hashtag dead for marketers?

Social media leaders from Text100 and PadillaCRT take differing views on what the octothorp has to offer.

Has South by Southwest Interactive jumped the shark?

Has South by Southwest Interactive jumped the shark?

Pros from Powerhouse Factories and Finsbury lay out arguments for and against x-ing SXSW Interactive off your pay-attention-to list.

Does every brand crisis require a comprehensive social media response?

Does every brand crisis require a comprehensive social media response?

Experts from Racepoint Global and MWW offer opposing views on the role of social media in crisis comms.

Is a long-form rebuttal a smart response to a critical media report?

Is a long-form rebuttal a smart response to a critical media report?

Alibaba vs. Barron's. Theranos vs. The Wall Street Journal. Amazon vs. The New York Times. With no word count to worry about online, companies are utilizing the long-form rebuttal to handle disputes and crises. But are such responses effective? Two pros offer opposing views.

Are mobile ad blockers the great opportunity for native advertising?

Are mobile ad blockers the great opportunity for native advertising?

Outbrain's Lisa LaCour and Weber Shandwick's Jason Wellcome provide opposing views.

Should brands handle a pitchman crisis with just a concise statement?

Should brands handle a pitchman crisis with just a concise statement?

Two comms pros weigh in on how brands should get in front of a spokesperson-related crisis.

Is political work the fastest route to a corner office in the private sector?

Is political work the fastest route to a corner office in the private sector?

Allen & Gerritsen's Tim Reeves and Level 3 Communications' Nikki Wheeler delve into the role governmental work plays in landing a private-sector job.

Have influencers eclipsed journalists as brands' primary pitching targets?

Have influencers eclipsed journalists as brands' primary pitching targets?

Powerhouse Factories' Meghann Craig and Pulsar Strategy's Joseph McKeating proffer opposing viewpoints to this month's Gloves Off prompt.

Should a firm concentrate content-creation staff in one standalone unit?

Should a firm concentrate content-creation staff in one standalone unit?

It's inefficient, expensive, and hard to keep content teams fully utilized when aligned exclusively to a single account.

Is the United States still the world's most important comms market?

Is the United States still the world's most important comms market?

The US leads the world in industry sectors that tend to spend a lot on PR and marketing.