Gloves Off

Should brands go dark on social media after a tragedy strikes?

Should brands go dark on social media after a tragedy strikes?

Keep it business as usual? Or better safe than sorry? Two marketing experts argue what's the best social media strategy after a tragedy.

Do brands still need 'war rooms' for major events?

Do brands still need 'war rooms' for major events?

Experts from Persistent Systems and M Booth argue the value of operating event-related communication command centers.

Is the #hashtag dead for marketers?

Is the #hashtag dead for marketers?

Social media leaders from Text100 and PadillaCRT take differing views on what the octothorp has to offer.

Has South by Southwest Interactive jumped the shark?

Has South by Southwest Interactive jumped the shark?

Pros from Powerhouse Factories and Finsbury lay out arguments for and against x-ing SXSW Interactive off your pay-attention-to list.

Does every brand crisis require a comprehensive social media response?

Does every brand crisis require a comprehensive social media response?

Experts from Racepoint Global and MWW offer opposing views on the role of social media in crisis comms.

Is a long-form rebuttal a smart response to a critical media report?

Is a long-form rebuttal a smart response to a critical media report?

Alibaba vs. Barron's. Theranos vs. The Wall Street Journal. Amazon vs. The New York Times. With no word count to worry about online, companies are utilizing the long-form rebuttal to handle disputes and crises. But are such responses effective? Two pros offer opposing views.

Are mobile ad blockers the great opportunity for native advertising?

Are mobile ad blockers the great opportunity for native advertising?

Outbrain's Lisa LaCour and Weber Shandwick's Jason Wellcome provide opposing views.

Should brands handle a pitchman crisis with just a concise statement?

Should brands handle a pitchman crisis with just a concise statement?

Two comms pros weigh in on how brands should get in front of a spokesperson-related crisis.

Is political work the fastest route to a corner office in the private sector?

Is political work the fastest route to a corner office in the private sector?

Allen & Gerritsen's Tim Reeves and Level 3 Communications' Nikki Wheeler delve into the role governmental work plays in landing a private-sector job.

Have influencers eclipsed journalists as brands' primary pitching targets?

Have influencers eclipsed journalists as brands' primary pitching targets?

Powerhouse Factories' Meghann Craig and Pulsar Strategy's Joseph McKeating proffer opposing viewpoints to this month's Gloves Off prompt.

Should a firm concentrate content-creation staff in one standalone unit?

Should a firm concentrate content-creation staff in one standalone unit?

It's inefficient, expensive, and hard to keep content teams fully utilized when aligned exclusively to a single account.

Is the United States still the world's most important comms market?

Is the United States still the world's most important comms market?

The US leads the world in industry sectors that tend to spend a lot on PR and marketing.

Is the chief communications officer position going the way of the dodo?

Is the chief communications officer position going the way of the dodo?

The CCO role has disappeared at several major organizations.

Is social media newsjacking worth the ROI and the time for brands?

Is social media newsjacking worth the ROI and the time for brands?

The barriers between marketers and consumers have been knocked down, just as the audience of consumers has expanded exponentially.

Is a journalism background still a plus for an aspiring PR jobseeker?

Is a journalism background still a plus for an aspiring PR jobseeker?

More and more, PR includes marketing, analyst relations, crisis comms, and strategic counsel, making editorial one of many target areas.

Does an organization’s social channel replace the need for a brand website?

Does an organization’s social channel replace the need for a brand website?

The most important asset of a brand is arguably its personality. Without an identity, character, or mission, a brand is no longer a brand.

Gloves Off: Is PR all about spin?

Gloves Off: Is PR all about spin?

Like sex at a convent, spin in PR classrooms is a dirty word.

Are companies focusing too much on recruiting and hiring Millennials?

Are companies focusing too much on recruiting and hiring Millennials?

NerdWallet's Ken Shuman and InkHouse's Beth Monaghan debate whether companies spend too much time recruiting and hiring Millennials.

Should brands piggyback on organic efforts like the Ice Bucket Challenge?

Should brands piggyback on organic efforts like the Ice Bucket Challenge?

Cause-related marketing has been a staple in the playbook of companies for quite some time. Done correctly, it can be effective in driving everything from brand affinity to sales.

Is official sponsorship of major sports events still a worthwhile investment?

Is official sponsorship of major sports events still a worthwhile investment?

A study conducted by Global-WebIndex showed that nearly 38% of consumers thought MasterCard sponsored the World Cup - Visa was the official sponsor - though it hadn't been one since 2006.