Gloves Off

Is Facebook still considered a viable earned media opportunity for brands?

Is Facebook still considered a viable earned media opportunity for brands?

Facebook is a top non-paid platform for PR-driven campaigns firstly because the platform's focus on quality content in the feed has the same focus as Google.

Should communications firms manage social media platforms for brands?

Should communications firms manage social media platforms for brands?

An in-house team may know a company's policies, but they won't be able to provide combined learning from other industries and target audiences.

Can Democrats use Obamacare as a win in time for the midterm elections?

Can Democrats use Obamacare as a win in time for the midterm elections?

The poll numbers tell you everything you need to know about the political implications of the Affordable Care Act.

Should media members be allowed to ask questions during earnings calls?

Should media members be allowed to ask questions during earnings calls?

In an increasingly social media-focused world in which companies are leveraging these platforms to interact with audiences during earnings calls, limiting these events only to investors is an outdated practice.

Should PR professionals express their personal points of view on Twitter?

Should PR professionals express their personal points of view on Twitter?

PR professionals should use Twitter, but common sense and good judgment must be golden rules.

Is it a necessity for major brands to have a retained PR agency on board?

Is it a necessity for major brands to have a retained PR agency on board?

The PR agency world is more competitive than ever - to the benefit of clients. Firms often bring valuable expertise and perspective, but it is up to the client to ensure he or she is getting the most out of their company's vendors.

PR agencies pick Super Bowl winner

PR agencies pick Super Bowl winner

PRWeek asked two communications executives - one from Denver and the other from Seattle - to make their case as to why their team will come out on top.

Should PR pros engage people in the comment sections of articles or blogs?

Should PR pros engage people in the comment sections of articles or blogs?

Comment sections are not going away anytime soon.

Does the geographical location of a firm's CEO matter in the big picture?

Does the geographical location of a firm's CEO matter in the big picture?

Agency executives, especially those at global firms, need to be nimble enough to work across time zones. However, they should be careful not to do away with valuable face-to-face, in-person contact.

Should brands embrace Reddit as they diversify their digital outreach?

Should brands embrace Reddit as they diversify their digital outreach?

Communicators should use Reddit carefully, only in cases where their messaging won't get lost on the network or offend the site's users.

Should there be separation between content creators and media buyers?

Should there be separation between content creators and media buyers?

Content creation is set to be a wild wild west for the foreseeable future.

Do agency mergers only kill creativity and drive talent to the competition?

Do agency mergers only kill creativity and drive talent to the competition?

The Publicis-Omnicom merger will inevitably lead to some talented staffers leaving for what they see as greener pastures.

Should clients invite more than five firms to pitch for business in person?

Should clients invite more than five firms to pitch for business in person?

Clients should invite as many firms to pitch in person as they feel is appropriate.

Is China the most important global market for marcomms outside the US?

Is China the most important global market for marcomms outside the US?

China is an extremely important international market, but companies are reporting strong growth in a number of developing countries. China should be the centerpiece of a broad international focus.

Should companies begin to use social media to disseminate financial data?

Should companies begin to use social media to disseminate financial data?

Companies should release financial information on social media because more customers will look for it there. However, they should be very careful to make sure that strategy is a good fit and that all executives understand the rules.

PR is now a 24/7 industry, so should staffers be able to work from home?

PR is now a 24/7 industry, so should staffers be able to work from home?

Technology has changed the agency structure to enable staff to work seamlessly from home. But firms with non-traditional work-from-home policies run the risk of losing the benefits of collaboration, creativity, and camaraderie.

Is the press release dead or does it still hold relevance in today's world?

Is the press release dead or does it still hold relevance in today's world?

Press releases are still relevant. They provide much more information than a tweet with more convenience than a phone call, but only when used correctly. The last thing any reporter wants is an off-target or sloppy press release.

Is the traditional PR agency structure broken in the age of digital comms?

Is the traditional PR agency structure broken in the age of digital comms?

The traditional agency model is not dead, but it certainly is not uniform, either. Clients will be able to choose from not only a range of agency partners, but also different agency types as they select a partner in the future.

With Twitter feeds and a 24/7 news cycle, are embargoes still effective?

With Twitter feeds and a 24/7 news cycle, are embargoes still effective?

Embargoes still work, although they may be closer to extinction due to increasingly tight deadlines and the 24/7 news cycle. More importantly, they are only effective when dealing with trusted media outlets.

Can brands be content creators on the level of traditional media outlets?

Can brands be content creators on the level of traditional media outlets?

Sure, brands can create content as part of their marketing and communications plans, but very few, if any, will create content that is on the level of a major media company, despite their resources. That is out of their reach - for now.

News by email...