Facebook is a top non-paid platform for PR-driven campaigns firstly because the platform's focus on quality content in the feed has the same focus as Google.
An in-house team may know a company's policies, but they won't be able to provide combined learning from other industries and target audiences.
The poll numbers tell you everything you need to know about the political implications of the Affordable Care Act.
In an increasingly social media-focused world in which companies are leveraging these platforms to interact with audiences during earnings calls, limiting these events only to investors is an outdated practice.
PR professionals should use Twitter, but common sense and good judgment must be golden rules.
The PR agency world is more competitive than ever - to the benefit of clients. Firms often bring valuable expertise and perspective, but it is up to the client to ensure he or she is getting the most out of their company's vendors.
PRWeek asked two communications executives - one from Denver and the other from Seattle - to make their case as to why their team will come out on top.
Comment sections are not going away anytime soon.
Agency executives, especially those at global firms, need to be nimble enough to work across time zones. However, they should be careful not to do away with valuable face-to-face, in-person contact.
Communicators should use Reddit carefully, only in cases where their messaging won't get lost on the network or offend the site's users.
Content creation is set to be a wild wild west for the foreseeable future.
The Publicis-Omnicom merger will inevitably lead to some talented staffers leaving for what they see as greener pastures.
Clients should invite as many firms to pitch in person as they feel is appropriate.
China is an extremely important international market, but companies are reporting strong growth in a number of developing countries. China should be the centerpiece of a broad international focus.
Companies should release financial information on social media because more customers will look for it there. However, they should be very careful to make sure that strategy is a good fit and that all executives understand the rules.
Technology has changed the agency structure to enable staff to work seamlessly from home. But firms with non-traditional work-from-home policies run the risk of losing the benefits of collaboration, creativity, and camaraderie.
Press releases are still relevant. They provide much more information than a tweet with more convenience than a phone call, but only when used correctly. The last thing any reporter wants is an off-target or sloppy press release.
The traditional agency model is not dead, but it certainly is not uniform, either. Clients will be able to choose from not only a range of agency partners, but also different agency types as they select a partner in the future.
Embargoes still work, although they may be closer to extinction due to increasingly tight deadlines and the 24/7 news cycle. More importantly, they are only effective when dealing with trusted media outlets.
Sure, brands can create content as part of their marketing and communications plans, but very few, if any, will create content that is on the level of a major media company, despite their resources. That is out of their reach - for now.