Gloves Off

Is the chief communications officer position going the way of the dodo?

Is the chief communications officer position going the way of the dodo?

The CCO role has disappeared at several major organizations.

Is social media newsjacking worth the ROI and the time for brands?

Is social media newsjacking worth the ROI and the time for brands?

The barriers between marketers and consumers have been knocked down, just as the audience of consumers has expanded exponentially.

Is a journalism background still a plus for an aspiring PR jobseeker?

Is a journalism background still a plus for an aspiring PR jobseeker?

More and more, PR includes marketing, analyst relations, crisis comms, and strategic counsel, making editorial one of many target areas.

Does an organization’s social channel replace the need for a brand website?

Does an organization’s social channel replace the need for a brand website?

The most important asset of a brand is arguably its personality. Without an identity, character, or mission, a brand is no longer a brand.

Gloves Off: Is PR all about spin?

Gloves Off: Is PR all about spin?

Like sex at a convent, spin in PR classrooms is a dirty word.

Are companies focusing too much on recruiting and hiring Millennials?

Are companies focusing too much on recruiting and hiring Millennials?

NerdWallet's Ken Shuman and InkHouse's Beth Monaghan debate whether companies spend too much time recruiting and hiring Millennials.

Should brands piggyback on organic efforts like the Ice Bucket Challenge?

Should brands piggyback on organic efforts like the Ice Bucket Challenge?

Cause-related marketing has been a staple in the playbook of companies for quite some time. Done correctly, it can be effective in driving everything from brand affinity to sales.

Is official sponsorship of major sports events still a worthwhile investment?

Is official sponsorship of major sports events still a worthwhile investment?

A study conducted by Global-WebIndex showed that nearly 38% of consumers thought MasterCard sponsored the World Cup - Visa was the official sponsor - though it hadn't been one since 2006.

Should PR pros oppose the advice of general counsel during a crisis?

Should PR pros oppose the advice of general counsel during a crisis?

Communicators should not be shy voicing their opinions during a crisis, even if those views contrast with those of the legal department.

Is Facebook still considered a viable earned media opportunity for brands?

Is Facebook still considered a viable earned media opportunity for brands?

Facebook is a top non-paid platform for PR-driven campaigns firstly because the platform's focus on quality content in the feed has the same focus as Google.

Should communications firms manage social media platforms for brands?

Should communications firms manage social media platforms for brands?

An in-house team may know a company's policies, but they won't be able to provide combined learning from other industries and target audiences.

Can Democrats use Obamacare as a win in time for the midterm elections?

Can Democrats use Obamacare as a win in time for the midterm elections?

The poll numbers tell you everything you need to know about the political implications of the Affordable Care Act.

Should media members be allowed to ask questions during earnings calls?

Should media members be allowed to ask questions during earnings calls?

In an increasingly social media-focused world in which companies are leveraging these platforms to interact with audiences during earnings calls, limiting these events only to investors is an outdated practice.

Should PR professionals express their personal points of view on Twitter?

Should PR professionals express their personal points of view on Twitter?

PR professionals should use Twitter, but common sense and good judgment must be golden rules.

Is it a necessity for major brands to have a retained PR agency on board?

Is it a necessity for major brands to have a retained PR agency on board?

The PR agency world is more competitive than ever - to the benefit of clients. Firms often bring valuable expertise and perspective, but it is up to the client to ensure he or she is getting the most out of their company's vendors.

PR agencies pick Super Bowl winner

PR agencies pick Super Bowl winner

PRWeek asked two communications executives - one from Denver and the other from Seattle - to make their case as to why their team will come out on top.

Should PR pros engage people in the comment sections of articles or blogs?

Should PR pros engage people in the comment sections of articles or blogs?

Comment sections are not going away anytime soon.

Does the geographical location of a firm's CEO matter in the big picture?

Does the geographical location of a firm's CEO matter in the big picture?

Agency executives, especially those at global firms, need to be nimble enough to work across time zones. However, they should be careful not to do away with valuable face-to-face, in-person contact.

Should brands embrace Reddit as they diversify their digital outreach?

Should brands embrace Reddit as they diversify their digital outreach?

Communicators should use Reddit carefully, only in cases where their messaging won't get lost on the network or offend the site's users.

Should there be separation between content creators and media buyers?

Should there be separation between content creators and media buyers?

Content creation is set to be a wild wild west for the foreseeable future.

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