Drug Stories

Companies turn to legal cannabis

Companies turn to legal cannabis

Standing out in crowded cancer market

Standing out in crowded cancer market

Opdivo's marketing campaigns need to both market to and educate consumers about the new immuno-therapy cancer treatment.

Claritin wants you to Be an Outsider this allergy season

Claritin wants you to Be an Outsider this allergy season

Claritin is fighting the "indoor epidemic" with its Be an Outsider campaign.

The 'i's have it for eye-care brand Xiidra

The 'i's have it for eye-care brand Xiidra

The Xiidra marketing team attempted to move away from the standard drug commercial to shine in a new market and challenge legacy techniques.

Merck shows how shingles are 'Lurking Inside'

Merck shows how shingles are 'Lurking Inside'

The drugmaker used the campaign showing the effects of shingles to promote Zostavax.

Pfizer brings depression treatment to smartphones with Moodivator

Pfizer brings depression treatment to smartphones with Moodivator

Pfizer brought depression treatment to smartphones with the Moodivator app, a complement to Pfizer's depression drug Pristiq.

How Duchesnay USA got over the bump marketing Diclegis

How Duchesnay USA got over the bump marketing Diclegis

Canada-based pharma company Duchesnay USA took the leap to using influencers last year, partnering with Kim Kardashian for its morning sickness drug Diclegis. Its first try was bumpy, resulting in a warning letter from the FDA for not communicating risk information.

How Excedrin brought VR to drug marketing with The Migraine Experience

How Excedrin brought VR to drug marketing with The Migraine Experience

Most marketers have heard about the prospect of virtual reality and its potential to offer an immersive experience for far-off future campaigns. But while VR is only just getting started, some marketers are already jumping right in and embracing it.