The Real Cost takes a different approach to the dangers of tobacco use.
Katherine Hull Fliflet, VP, comms, Rape, Abuse & Incest National Network, details how digital has helped the group promote its message.
Janaye Ingram, executive director, National Action Network, discusses the group's Washington rally and plans to engage people about police reform.
Kathy Calvin, president and CEO, United Nations Foundation details how the organization leverages its skills to support the work of the UN.
Small Business Government Communicators Network founder James Krol details how smaller shops are getting more government dollars.
Robin Koval, president and CEO, Legacy, says the Truth campaign is back with a call to action for the celebrity in all of us to #FinishIt.
Emilie Aries, CEO and founder of Bossed Up, discusses how women can close gender gaps in leadership by having healthier, sustainable careers.
Celia Fischer, VP, strategic comms, America's Natural Gas Alliance, discusses how the group's Think About It effort has cut through the noise.
Avery Mann, VP of PR and comms, National Center for Missing & Exploited Children, on telling survivors' stories on their terms.
Erin Streeter, SVP, comms, National Association of Manufacturers, outlines the campaign to maintain intellectual property protections.
Arun Chaudhary, Revolution Messaging partner, talks about how Drunk Dial Congress was created and how it helped people vent their anger.
Bill Thorne, SVP of comms and public affairs, National Retail Federation, talks about changing the perception of retail and reaching young people
Jonathan Grella, SVP, public affairs at the US Travel Association, talks about customs reform and leveraging social platforms to raise key issues.
Barbara Arnwine, executive director and president, Lawyers' Committee for Civil Rights Under Law, talks about protecting the rights of voters in 2014.
B.J. Talley, corporate comms director at Exelis, discusses how to create effective communications strategies in a challenging defense environment.
Lisa Clough, VP, public and patient programs, WomenHeart, discusses how celeb outreach helped the group educate women about heart disease.
Paul Gentile, EVP, strategic comms and engagement, Credit Union National Association, talks about leveraging social to rally its members.
Allyson Burns, SVP, marketing and comms, the Case Foundation, talks about how Millennials are leveraging social media to promote good causes.
Jane Delgado, president and CEO, National Alliance for Hispanic Health, outlines the group's efforts to educate Hispanics about medicine
American Registry for Internet Numbers CEO and president John Curran discusses the issues comms pros face with new Web protocols.