Celia Fischer, VP, strategic comms, America's Natural Gas Alliance, discusses how the group's Think About It effort has cut through the noise.
Avery Mann, VP of PR and comms, National Center for Missing & Exploited Children, on telling survivors' stories on their terms.
Erin Streeter, SVP, comms, National Association of Manufacturers, outlines the campaign to maintain intellectual property protections.
Arun Chaudhary, Revolution Messaging partner, talks about how Drunk Dial Congress was created and how it helped people vent their anger.
Bill Thorne, SVP of comms and public affairs, National Retail Federation, talks about changing the perception of retail and reaching young people
Jonathan Grella, SVP, public affairs at the US Travel Association, talks about customs reform and leveraging social platforms to raise key issues.
Barbara Arnwine, executive director and president, Lawyers' Committee for Civil Rights Under Law, talks about protecting the rights of voters in 2014.
B.J. Talley, corporate comms director at Exelis, discusses how to create effective communications strategies in a challenging defense environment.
Lisa Clough, VP, public and patient programs, WomenHeart, discusses how celeb outreach helped the group educate women about heart disease.
Paul Gentile, EVP, strategic comms and engagement, Credit Union National Association, talks about leveraging social to rally its members.
Allyson Burns, SVP, marketing and comms, the Case Foundation, talks about how Millennials are leveraging social media to promote good causes.
Jane Delgado, president and CEO, National Alliance for Hispanic Health, outlines the group's efforts to educate Hispanics about medicine
American Registry for Internet Numbers CEO and president John Curran discusses the issues comms pros face with new Web protocols.
US Department of Labor senior adviser for comms and public affairs Carl Fillichio discusses the challenges of introducing new media policies.
Deirdre McGinley-Gieser, VP of programs, American Institute for Cancer Research, knows effective cancer prevention starts early in life.
Brian Graff, CEO of the American Society of Pension Professionals & Actuaries, outlines why 401(k) tax incentives need help from the public.
Josie Martin, VP of public affairs at PhRMA, talks to Virgil Dickson about the association's impact on healthcare and how it utilizes outreach strategies.
Larry Hausner, CEO, American Diabetes Association, talks about effectively using social media and imagery to increase awareness.
Kathleen Taylor, deputy director of strategic comms, Defense Centers of Excellence, on raising awareness through its Real Warriors campaign.
Robert Pflieger, SVP of comms, National Association of Home Builders, creates a rallying cry around the issue of homeownership.