PRWeek Dashboard is an integrated content brand focusing on the essential products and tools used by communications leaders and their teams. Powered by actual user insights and experience, PRWeek Dashboard will present stories of how tools are being deployed on brands and in corporate teams, in agencies, and across all areas of communications. PRWeek Dashboard includes weekly product articles published online and in print, as well as sponsor-driven Webcasts.
Submissions are open to all providers of products and tools designed for the PR and communications industries. To submit a proposed Dashboard product or suggest being interviewed as a product user, send your pitch to firstname.lastname@example.org.
Divvy HQ is a content management and publishing platform that acts as a master editorial calendar and workflow system,
MediaNest is a video marketing platform.
Jebbit is a digital marketing platform that allows clients to customize, measure, and optimize post-click engagement.
Blab provides real-time predictive intelligence tools that help clients amplify, adjust, optimize, and engage the appropriate audiences.
SparkReel is a white-label platform that powers video and photo engagement for brands.
Dynamic Yield provides software that allows marketers to fully personalize website content and increase website optimization.
Social media monitoring company Brandwatch has made its first acquisition with the purchase of influencer analysis provider PeerIndex.
Tint is a self-service platform that allows clients to aggregate social media content.
inPowered has updated its content-discovery and amplification platform with a pricing model based on customers' engagement with advertisers' content.
With Newsdesk, clients have access to 250 million current news items, broadcast clips, blogs, forums, and posts on social media sites.
A look at the landscape of tools available to PR pros in the areas of social media monitoring, analytics, newswires, and more
Igloo software enables clients to build and run intranets and external communities. The software is served via a Web browser so it's accessible on mobile devices.
Embeddable content can include photos, videos, transactions, as well as links to YouTube, Facebook, Twitter, and other social media
CustomScoop provides online news and social media monitoring and custom news briefing reports.
AboutLocal allows clients to monitor and respond to comments and photos that customers post about specific store locations to numerous mobile apps and review and social media sites.
WeLink is a real-time, hyperlocal, multi-channel social media monitoring and engagement tool that aggregates wi-fi and cellular-based data from social channels.
Weber Shandwick is releasing Mediaco Publish, a custom content management platform.
NewsCred provides software to manage, source, discover, distribute, and measure content marketing efforts in one platform.
Cision has struck a deal to acquire Gorkana Group for an undisclosed sum, on the heels of its combination with Vocus and Visible Technologies.
Thunderclap is platform for amplifying messages on Twitter, Facebook, and Tumblr.