PRWeek Dashboard is an integrated content brand focusing on the essential products and tools used by communications leaders and their teams. Powered by actual user insights and experience, PRWeek Dashboard will present stories of how tools are being deployed on brands and in corporate teams, in agencies, and across all areas of communications. PRWeek Dashboard includes weekly product articles published online and in print, as well as sponsor-driven Webcasts.
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Newly-minted CEO Kevin Akeroyd says the Cision Communication Cloud will allow the CCO to "play catch up" through its unified platform.
Heffring is the former CEO of Expion.
LeoComm PR, the six-office Middle East agency owned by Publicis and formerly aligned with Leo Burnett, is to become part of MSLGroup, the global network's main PR operation.
In the past three years, the newswire market has changed dramatically, driven by acquisition after acquisition by Cision. A quick look at how the company gobbled up many of its competitors.
The platform provides detailed demographic and psychographic analysis of Twitter audiences, conversations, and groups of users.
The product launches are the first in a series of new releases following Cision's acquisition spree.
StatSocial analyzes custom-defined groups of Twitter users based on more than 60 sources.
SEMrush is a platform for researching and analyzing keywords and domains.
Publet is a digital publishing platform for creating multimedia content.
TrendKite is an on-demand earned media analytics platform that uses semantic, big data analysis.
Viralheat technology is immediately available to Cision customers in the US.
Storyful discovers, verifies, and acquires rights to user-generated social media content for newsrooms, brands, agencies, and video producers.
GoAnimate has a variety of different background images, characters, props, and sounds you can use.
Convindex is a digital video content tracking and measurement platform specifically developed to address marketing and communications needs.
Trustpilot provides a global online open-review community for e-commerce businesses.
Philip Elwood is tasked with forming strategic partnerships with PR firms, think-tanks, and trade associations.
Moz Pro provides a suite of research and analytics tools to track all inbound marketing efforts for a website.
RebelMouse provides social publishing tools that enables clients to create digital hubs of original and community content and to execute content-driven marketing campaigns.
Now a standalone company, Sysomos will continue expanding its work in social intelligence and analytics.