Latest Corporate News

A day in the life of Christie's corporate comms VP

A day in the life of Christie's corporate comms VP

Michael Sherman, VP of corporate communications, Christie's, shares his morning ritual and what he would do if he ruled the world for a day.

McDonald's comms leader Coffing to depart after 30 years

McDonald's comms leader Coffing to depart after 30 years

Bridget Coffing will stay at McDonald's for several more months until her successor is identified.

How has Lufthansa responded to the Germanwings crash?

How has Lufthansa responded to the Germanwings crash?

Take our poll on how Lufthansa's chief executive has responded to the Tuesday crash of a Germanwings flight in southern France.

Lufthansa CEO is not doing enough to reassure passengers, say PR pros

Lufthansa CEO is not doing enough to reassure passengers, say PR pros

Lufthansa CEO Carsten Spohr spoke about security and safety procedures during a press conference Thursday.

Nick Barron appointed UK MD of corporate and financial at Edelman

Nick Barron appointed UK MD of corporate and financial at Edelman

Edelman has appointed Nick Barron as MD of its corporate and financial practice, replacing James Lundie.

Kraft, Heinz pledge marketing boost with merger

Kraft, Heinz pledge marketing boost with merger

The combined entity will own eight $1 billion brands.

Burson helps Lufthansa with crisis comms after Germanwings crash

Burson helps Lufthansa with crisis comms after Germanwings crash

The WPP firm is coordinating its response from Frankfurt.

How Heinz and Kraft added some color to their merger announcement

How Heinz and Kraft added some color to their merger announcement

The two food giants released an infographic with their Wednesday morning merger announcement.

Six things PR pros need to know on Wednesday morning, 3.25.2015

Six things PR pros need to know on Wednesday morning, 3.25.2015

Kraft, Heinz in food mega-merger; Facebook reminds users what happened On This Day; Google's lobbying under the microscope.

Grayling launches Grayling Oman to boost Middle East presence

Grayling launches Grayling Oman to boost Middle East presence

Huntsworth, Grayling's parent company, has formed a partnership with local Omani company Al Reem Creative to strengthen its existing presence in the Middle East.

What Asian comms heads want: Meltwater

What Asian comms heads want: Meltwater

In this interview with PRWeek Asia, John Box, executive director of Meltwater Asia-Pacific, discusses the evolution of Meltwater's media-monitoring platform and the trends in the industry that led to its development.

Ford comms veteran Moran shifts to global news role

Ford comms veteran Moran shifts to global news role

He will report to global corp comms director Susan Krusel.

Five things PR pros need to know on Monday, 3.23.2015

Five things PR pros need to know on Monday, 3.23.2015

Sen. Ted Cruz announces candidacy via Twitter; Starbucks ends part of Race Together campaign; Uber signs marketing deal in India.

J&J corp comms VP Rothenberg steps down after 20 years

J&J corp comms VP Rothenberg steps down after 20 years

He will retire from the company in May.

FarmVille creator Zynga ups Hess to comms VP

FarmVille creator Zynga ups Hess to comms VP

Stephanie Hess continues to report to newly minted CCO Dani Dudeck, who previously held the title.

NASCAR in victory lane for In-House PR Team of the Year

NASCAR in victory lane for In-House PR Team of the Year

Last year's honorable mention, NASCAR's in-house comms team enjoyed a victory lap this year.

Univision's Talán, MWW's Kempner win PR pro honors

Univision's Talán, MWW's Kempner win PR pro honors

Univision's communications leader, MWW's CEO recognized at PRWeek Awards

Edelman supports Premera with cyberattack response

Edelman supports Premera with cyberattack response

Premera Blue Cross has brought on Edelman to aid with its response to a cyberattack that could affect 11 million customers.

How Starbucks can bounce back after Race Together flop

How Starbucks can bounce back after Race Together flop

Crisis experts discussed where Starbucks went wrong with the initiative and what the coffee giant's next move should be.

GE's Gary Sheffer to step down

GE's Gary Sheffer to step down

He will be replaced by Deirdre Latour, senior director of external communications.

Analysis

IR execs back Sony's rare decision to postpone earnings

IR execs back Sony's rare decision to postpone earnings

How Sony responds to the cyberattack could be a blueprint for future companies, say IR experts.

Six PR insights from the snowy slopes of Davos

Six PR insights from the snowy slopes of Davos

The World Economic Forum at Davos means a congregation of bold-faced names from across nations and industries. It also indicates what communications trends will move to the forefront in the next 12 months.

Outbreak comms plans: Break glass in case of emergency

Outbreak comms plans: Break glass in case of emergency

During last year's massive Ebola outbreak, public health institutes were ready with a comprehensive communications plan.

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

2014 has been a busy year for the PR industry. Here PRWeek looks back on some of the stories that hit the headlines...

Sony's hack response: Too pushy or not aggressive enough?

Sony's hack response: Too pushy or not aggressive enough?

The cyberattack against Sony Pictures Entertainment will go down as a landmark event in IT security and email etiquette. But will the studio's response be remembered as a step too far or not strong enough?

CEO Q&A

How Ixia's CEO is revamping its image and internal comms

How Ixia's CEO is revamping its image and internal comms

Ixia's Bethany Mayer talks to Diana Bradley about how the tech security organization is revamping its image and internal communications.

Girl Scouts CEO brings brand and cookies into the digital age

Girl Scouts CEO brings brand and cookies into the digital age

Anna Maria Chávez, Girl Scouts of the USA CEO talks to Diana Bradley about how the legacy group is leveraging digital to stay relevant.

CEO Q&A: How Whistle Sports is changing sports programming for Millennials

CEO Q&A: How Whistle Sports is changing sports programming for Millennials

Whistle Sports' John West speaks to Diana Bradley about connecting with younger fans and the YouTube network's global expansion plans.

CEO Q&A: David Simnick, SoapBox Soaps

CEO Q&A: David Simnick, SoapBox Soaps

Diana Bradley goes one on one with SoapBox Soaps CEO David Simnick about lessons learned and the organization's expanding market reach.

CEO Q&A: Jerome Peribere, Sealed Air

CEO Q&A: Jerome Peribere, Sealed Air

Sealed Air's Jerome Peribere talks about significant branding changes the company has made and its plans for relocation.

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