Latest Corporate News

How nine brands described their jobs to five year olds on Twitter

How nine brands described their jobs to five year olds on Twitter

The hashtag garnered more than 15,000 tweets by Tuesday afternoon.

NFL comms leader Paul Hicks joins Glover Park Group

NFL comms leader Paul Hicks joins Glover Park Group

He will continue to work with the league in his new role.

GE names CMO Beth Comstock vice chair of Business Innovations unit

GE names CMO Beth Comstock vice chair of Business Innovations unit

She is reportedly the first woman to hold the vice chair title at GE.

Xerox to customers: Here's how we can help you make more money

Xerox to customers: Here's how we can help you make more money

The company has launched a b-to-b campaign and redesigned its website to let customer stories take center stage.

Study: An inside look at Russian PR pros' lives

Study: An inside look at Russian PR pros' lives

More than 25% of Russian PR pros hold degrees in fields such as physics, chemistry, law, philosophy, and art.

Savvy comms paves way for Walgreens Boots Alliance merger

Savvy comms paves way for Walgreens Boots Alliance merger

Walgreens Boots Alliance's global comms team works hand in hand to balance the complexities of a merger and create a unified strategy to inspire all stakeholders.

Six stories PR pros need to know on Friday, 8.28.2015

Six stories PR pros need to know on Friday, 8.28.2015

BlueFocus' net profit dropped 71.4% in the first half of 2015; shootings occurred at two separate universities on Thursday; a former Subway franchisee tipped off an ad exec at the chain in 2008, according to lawyer.

#WeStandWithWDBJ: Journalists across the nation band together over shooting

#WeStandWithWDBJ: Journalists across the nation band together over shooting

Using the hashtag #WeStandWithWDBJ, journalists voiced their condolences after the tragic on-air shooting of Virginia TV station WDBJ reporter Alison Parker and cameraman Adam Ward.

What game day is like for New York Yankees PR director Jason Zillo

What game day is like for New York Yankees PR director Jason Zillo

Yankees Director of Media and Publicity Jason Zillo walks PRWeek though the ins and outs of game day from a PR perspective.

Survey: who comes out of the McWhopper PR stunt best - McDonald's, Burger King, or neither?

Survey: who comes out of the McWhopper PR stunt best - McDonald's, Burger King, or neither?

Burger King grabbed media attention across the world yesterday when it held out a supposed olive branch to McDonald's ahead of next month's International Day of Peace - but did McDonald's win the day with its pithy response?

The 6 stories PR pros need to know on Wednesday, 8.26.2015

The 6 stories PR pros need to know on Wednesday, 8.26.2015

WPP's PR and public affairs arm sees 5.4% revenue jump; Donald Trump clashes with Univision anchor; Kraft Heinz recalls two million pounds of turkey bacon; YouTube Gaming goes live; Amazon expands Prime Now delivery service; Uber partners with University of Arizona on driverless car efforts.

Why your company has a comms problem if investors called you on #BlackMonday

Why your company has a comms problem if investors called you on #BlackMonday

Companies that proactively reached out to investors to reassure them during Black Monday's stock market crash might have actually exacerbated the situation.

The 7 stories PR pros need to know on Tuesday, 8.25.2015

The 7 stories PR pros need to know on Tuesday, 8.25.2015

Stock futures show rebound potential; Putin government blocks, then unblocks Wikipedia; Trump feuding again with Fox; FIFA reform chief's controversial comments; Obama gives Biden blessing; Another suit against Ashley Madison; Alibaba stock below IPO price.

'If you want to make a fool of yourself, comment on the stock markets': PRs offer 'Black Monday' advice

'If you want to make a fool of yourself, comment on the stock markets': PRs offer 'Black Monday' advice

Corporations should focus on the fundamentals of their own businesses during a stock market decline and not join the debate around global financial markets, City PR experts have told PRWeek.

Apple takes PR initiative amid share price dip as CEO Tim Cook emails CNBC presenter Jim Cramer

Apple takes PR initiative amid share price dip as CEO Tim Cook emails CNBC presenter Jim Cramer

Apple CEO Tim Cook responded to the dip in the company's share price amid the decline in global markets on Monday by emailing CNBC presenter Jim Cramer to offer reassurances about its trading performance.

Target ups Dustee Jenkins to exec team as communications SVP

Target ups Dustee Jenkins to exec team as communications SVP

She has worked at the retail giant since 2010.

The 7 stories PR pros need to know on Monday morning, 8.24.2015

The 7 stories PR pros need to know on Monday morning, 8.24.2015

Global markets drop again; Biden now leaning towards a 2016 run; Chris Carter apologizes for "fall guy" comments; Mondelez CEO says she's quickly cutting costs; Chipotle plans 4,000 hires on September 9; Tom Brady, Stephen Curry star in Under Armour campaign; Canadian law firms sue Ashley Madison.

Ketchum Change project launched in Asia; firm announces two senior appointments

Ketchum Change project launched in Asia; firm announces two senior appointments

Gretchen Huestis will spearhead the unit from Singapore after spending two years as a director in London.

Success of BuzzFeed and Yahoo venture hinges on "how Japanese it becomes"

Success of BuzzFeed and Yahoo venture hinges on "how Japanese it becomes"

Japan site will launch this Winter, but PR pros say BuzzFeed should not underestimate the challenge of breaking into the country's media market

CMO: How PR will 'rebirth' global tech brand after 10 years in the shadows

CMO: How PR will 'rebirth' global tech brand after 10 years in the shadows

Veritas marketing chief underlines how PR will drive engagement after firm is spun out of parent company and sold to investor group for $8bn

Analysis

How the NFL can stop Concussion from knocking it out

How the NFL can stop Concussion from knocking it out

Although the National Football League has been communicating about its health and safety efforts, Concussion's release will potentially reignite the discussion on a much broader scale.

Experts: After hacking scheme, it's time to rethink how companies use wire services

Experts: After hacking scheme, it's time to rethink how companies use wire services

Communications experts say news-release-distribution services just don't reach journalists like they used to. But they do help public companies meet SEC requirements.

YouTube evolves into a primary marketing channel

YouTube evolves into a primary marketing channel

"We've found the length of the video has become less important in terms of how long someone watches something. It's really about the content, and capturing your audience's attention in the first three seconds," says Heineken's Ron Amram.

It's been a torrid week for Toshiba, but "it will not crumble", says crisis expert

It's been a torrid week for Toshiba, but "it will not crumble", says crisis expert

After the Japanese giant was rocked by a financial reporting scandal, it is now pursuing a "clear the deck" strategy

Teneo: The ambition is global

Teneo: The ambition is global

The acquisition of Blue Rubicon and StockWell by Teneo Holdings last week has sent shockwaves through the industry. The scale of the ambition is huge: to set up a global City and crisis shop to challenge stalwarts such as Finsbury and Brunswick, and become the market leaders in this field. PRWeek assesses the impact on the industry as well as what it says about the health of the mergers and acquisitions market for PR agencies in the UK and beyond.

CEO Q&A

NASCAR's comms model, fan-engagement plans, and why it dumped Trump

NASCAR's comms model, fan-engagement plans, and why it dumped Trump

NASCAR CEO Brian France speaks to Diana Bradley about doubling down on technology to boost fans' engagement with the sports brand.

BitTorrent's CEO discusses Taylor Swift's swipe at streaming services

BitTorrent's CEO discusses Taylor Swift's swipe at streaming services

Eric Klinker, the CEO of BitTorrent, speaks to Diana Bradley about how the online distribution platform is clarifying its status as a trustworthy operation.

Sysomos CEO outlines the company's plans after splitting from Marketwired

Sysomos CEO outlines the company's plans after splitting from Marketwired

Lindsay Sparks, CEO of Sysomos, speaks to Diana Bradley about the organization’s plans after spinning off from Marketwired this year

American Airlines CEO discusses comms strategy behind US Airways merger

American Airlines CEO discusses comms strategy behind US Airways merger

American Airlines Group's Doug Parker tells Diana Bradley why the company's PR unit has been a key part of its merger with US Airways.

How Justin Bieber shed spotlight on MADD's message

How Justin Bieber shed spotlight on MADD's message

Debbie Weir, Mothers Against Drunk Driving, speaks to Diana Bradley about plans for its 35th anniversary and how the association leverages digital.

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