Latest Corporate News

Take Your Kid to Work Day might be distracting, but these 9 brands show why they embrace it

Take Your Kid to Work Day might be distracting, but these 9 brands show why they embrace it

Brands used the national day to inspire children, showcase workplace flexibility and employee perks, and playfully engage consumers.

News agency and PR firm 72 Point's owner admits 'tension' between sister firms

News agency and PR firm 72 Point's owner admits 'tension' between sister firms

The owner of a UK newswire agency that incorporates transatlantic agency 72 Point has admitted that "tension" exists between the two businesses after reporters were sent a memo asking them to weigh up the effect of negative news stories about PR clients.

Omnicom unveils offering One Hundred to aid nonprofits' philanthropic efforts

Omnicom unveils offering One Hundred to aid nonprofits' philanthropic efforts

One Hundred comprises the following agencies from across the DAS portfolio of brands: Changing Our World, Critical Mass, Interbrand, Ketchum, Porter Novelli, and Russ Reid.

PR pros: Target's brand is loud and clear

PR pros: Target's brand is loud and clear

As the retailer stays on target in messaging -- with near silence -- in the face of a growing boycott, PR pros analyze the brand and its low-key response, including Deborah Hamilton, who handles PR for the boycott's organizer.

Arizona State University hires former Edelman CEO Hass as comms professor

Arizona State University hires former Edelman CEO Hass as comms professor

Hass says he aims to impart more business thinking and awareness to students going into careers in PR.

ISEBOX survey: Corporate newsrooms are a drag

ISEBOX survey: Corporate newsrooms are a drag

Updated and accurate contact information for phone and email topped the list of a corporate newsroom's most important features followed by the ability to easily view and download media content. Both areas were cited as those in most need of improvement

Data from 200,000 offshore firms in Panama Papers to be made public next month

Data from 200,000 offshore firms in Panama Papers to be made public next month

The International Consortium of Investigative Journalists will publish a searchable database next month with information on more than 200,000 offshore entities that formed part of its Panama Papers investigation into widespread tax avoidance.

Corporate crisis? There's an app for that

Corporate crisis? There's an app for that

Ogilvy PR has teamed up with RockDove on an app that will help organizations manage the first hours of a corporate crisis.

Former Number 10 adviser takes senior comms role at Amazon UK

Former Number 10 adviser takes senior comms role at Amazon UK

Ruwan Kodikara will join Amazon UK as its senior manager of corporate comms next month.

Elliot Sloane hands reins of eponymous firm to Darren Brandt, Whit Clay

Elliot Sloane hands reins of eponymous firm to Darren Brandt, Whit Clay

Six years after Sloane & Company was acquired by MDC Partners, founder Elliot Sloane is stepping aside.

Cohn & Wolfe brings on McCaffery as Atlanta office MD

Cohn & Wolfe brings on McCaffery as Atlanta office MD

McCaffery stepped into the role in February.

Tyson brings on food industry veteran Felicia Collins as corp comms VP

Tyson brings on food industry veteran Felicia Collins as corp comms VP

Collins is a veteran of Ventura Foods and Edelman, where she worked on the Wal-Mart foods account.

Visa comms chief Michele Quintaglie to step down

Visa comms chief Michele Quintaglie to step down

The company is searching for a replacement for Quintaglie, who joined Visa in 2014 following the departure of Doug Michelman.

Porter Novelli's Darlan Monterisi to top comms role at CA Technologies

Porter Novelli's Darlan Monterisi to top comms role at CA Technologies

The Omnicom Group agency's New York office leader will join CA on May 9.

The 5 stories PR pros need to know on Thursday, 4.21.2016

The 5 stories PR pros need to know on Thursday, 4.21.2016

Volkswagen agrees to deal with U.S. authorities; Trump professionalizes campaign ahead of convention, general election; ESPN fires Curt Schilling for latest offensive comments; Facebook unveils group calls for Messenger; Barbie sales drop again in the first quarter.

Target emphasizes support for inclusivity with transgender bathroom policy

Target emphasizes support for inclusivity with transgender bathroom policy

Target reiterated that it "welcomes" transgender employees and customers to use the bathrooms and dressing rooms corresponding to their gender identity.

Cleveland Clinic CEO Toby Cosgrove to headline 2016 PRWeek Conference

Cleveland Clinic CEO Toby Cosgrove to headline 2016 PRWeek Conference

GE CMO Linda Boff and CCO Deirdre Latour will also share strategy at the October event

Hudson's Bay Company invests in new comms team amid international expansion

Hudson's Bay Company invests in new comms team amid international expansion

The company bought Galeria Kaufhof last summer to expand into Europe and acquired online retailer Gilt early this year.

Dr Pepper isn't dead! The brand's PR manager on how he approached the 'death hoax'

Dr Pepper isn't dead! The brand's PR manager on how he approached the 'death hoax'

The soft drink's ingredients for a swift response: one part serious for internal comms, another part lighthearted for social media.

US co-founder of Infinite Spada leads MBO of transatlantic agency

US co-founder of Infinite Spada leads MBO of transatlantic agency

Jamie Diaferia, the American co-founder of London, New York and San Francisco agency Infinite Spada, has bought the business 16 months after its creation in a transatlantic merger.

Analysis

How well is Snapchat handling lawsuit claiming it encourages drivers to speed?

How well is Snapchat handling lawsuit claiming it encourages drivers to speed?

Experts say Snapchat should remove its speed filter, which is at the center of the lawsuit.

Why more execs are opening up on Facebook

Why more execs are opening up on Facebook

More business leaders, such as GE's Beth Comstock, are finding a more authentic connection via Facebook Live.

The post-merger key for Alaska Airlines' brand: Keep Virgin America's culture

The post-merger key for Alaska Airlines' brand: Keep Virgin America's culture

Alaska Airlines' acquisition of Virgin America gives it a bigger footprint on the West Coast. It also bought a fun, standout brand that experts say it should maintain in some way post-merger.

Sponsors hope for the best, prepare for the worst, for Rio Olympic Games

Sponsors hope for the best, prepare for the worst, for Rio Olympic Games

With the country facing a national corruption scandal, economic worries, and the Zika virus, Olympic sponsors - and the brands looking to usurp them at the Games - are preparing for a range of serious issues.

Game, set and match for brand Sharapova? Sporting history says maybe not

Game, set and match for brand Sharapova? Sporting history says maybe not

Maria Sharapova sent shockwaves through the sporting world after revealing she had failed a drugs test at the Australian Open. What now for the tennis superstar? We look at what happened to five other global sports stars after doping indiscretions.

CEO Q&A

Holding company CEOs: Momentum, integration drive PR forward

Holding company CEOs: Momentum, integration drive PR forward

The CEOs of the world's largestĀ­ holding companies credit integration for 2015's success stories.

CEO Q&A: Independent Petroleum Association of America

CEO Q&A: Independent Petroleum Association of America

IPAA president and CEO Barry Russell speaks to Dipka Bhambhani about low energy prices, comms strategy, and the fight to frack

CEO Q&A: Building brand awareness is challenge number one at Squarespace

CEO Q&A: Building brand awareness is challenge number one at Squarespace

"You may have a better product, but if someone isn't comparing you to other products, they don't know you exist," says the website-building company's CEO, Anthony Casalena

CEO Q&A: Betabrand's secret to keeping a clothing company in the news

CEO Q&A: Betabrand's secret to keeping a clothing company in the news

Betabrand CEO Chris Lindland tells Diana Bradley how he keeps his company in the media spotlight

Atlanta Hawks CEO Steve Koonin talks diversity, corruption, Ashley Madison(s)

Atlanta Hawks CEO Steve Koonin talks diversity, corruption, Ashley Madison(s)

The sports exec speaks to Diana Bradley about his stance on corruption in sports and the franchise's efforts to tackle diversity