Latest Corporate News

Apple chief said to be relaxing Katie Cotton's "control-obsessed PR regime"

Apple chief said to be relaxing Katie Cotton's "control-obsessed PR regime"

The man who succeeded Steve Jobs at the helm of Apple is making the company and its PR team "friendlier and more transparent", according to an in-depth investigation.

Seven things for PR pros to know Friday morning, 8.29.2014

Seven things for PR pros to know Friday morning, 8.29.2014

Malaysia Airlines restructures and cuts thousands of jobs, but does not rebrand; Obama, wearing a brown suit, gaffes on ISIS; Rovio CEO to step down; NFL draws praise for reverse on domestic violence; Partners at LA-based PR firm split.

Eight things for PR pros to know Thursday morning, 8.28.2014

Eight things for PR pros to know Thursday morning, 8.28.2014

US banks face cyberattacks from abroad; Microsoft purges fake apps from Windows Store; St. Louis County police chief defends tactics in Ferguson; John McCain's advice for Chuck Todd.

Burger King's response to angry customers: Canada relocation not tax-driven

Burger King's response to angry customers: Canada relocation not tax-driven

Burger King and Tim Hortons emphasized their commitment to communities in both Canada and the US on Tuesday, after claims that their combination's primary goal is to avoid American taxes.

WPP PR operating profits climb 8.3% in H1 2014

WPP PR operating profits climb 8.3% in H1 2014

The holding company behind Burson-Marsteller and Finsbury has put its underperformance in PR behind it with a substantial increase in operating profit for the first six months of the year.

Brunswick aiding Burger King with PR for Tim Hortons deal

Brunswick aiding Burger King with PR for Tim Hortons deal

The deal would create a fast-food conglomerate with approximately $22 billion in sales and more than 18,000 restaurants in 100 countries worldwide.

BSH retains Finn Partners to handle Bosch, Thermador brands in North America

BSH retains Finn Partners to handle Bosch, Thermador brands in North America

LOS ANGELES: BSH Home Appliances has renewed its contract with Finn Partners, retaining it as PR AOR for the US-based Bosch and Thermador brands and corporate relations for the company in North America, following a competitive review.

GM promotes Morrissey to oversee corporate media relations

GM promotes Morrissey to oversee corporate media relations

Reporting to Randy Arickx, executive director of financial comms and IR, Pat Morrissey will oversee GM's corporate media relations.

Tempur Sealy taps Taylor as first AOR since 2013 combination

Tempur Sealy taps Taylor as first AOR since 2013 combination

Coming off the 2013 merger of Tempur-Pedic and Sealy, the combined bedding provider has named Taylor as its first AOR as one company.

Uber hires former top Obama aide Plouffe to oversee comms, policy

Uber hires former top Obama aide Plouffe to oversee comms, policy

David Plouffe "will be managing all global policy and political activities, communications, and Uber branding efforts," the company's CEO, Travis Kalanick, wrote in a blog post on the hire.

Max Clifford's PR firm wound up with debts of almost half a million pounds

Max Clifford's PR firm wound up with debts of almost half a million pounds

Max Clifford's PR firm is to be wound up owing £473,000 to 19 creditors including the taxman, Channel 4 and the Newspaper Licensing Agency, records at Companies House show.

Weinstein joins Rubenstein PR to lead new corp comms group

Weinstein joins Rubenstein PR to lead new corp comms group

Rubenstein Public Relations has tapped Marc Weinstein to lead its newly created corporate communications group.

Starbucks spreads word to employees, media about schedule policy changes

Starbucks spreads word to employees, media about schedule policy changes

Starbucks is giving workers more flexibility in direct response to a New York Times story from earlier this week, which highlighted how the coffee company's scheduling policies were negatively affecting parents who work there.

Alibaba's Zandy to rejoin Facebook

Ashley Zandy will return to Facebook after less than a year at Chinese e-commerce company Alibaba Group.

Edelman apologises for Robin Williams death "opportunity" blog post

Edelman apologises for Robin Williams death "opportunity" blog post

Edelman, the world's biggest independent PR agency, has issued an apology for a blog post that described the death of actor Robin Williams as "a carpe diem moment for mental health professionals".

Huntsworth faces challenge of replacing "industry titan" Chadlington

Huntsworth faces challenge of replacing "industry titan" Chadlington

Lord Chadlington, who announced his forthcoming departure from Huntsworth yesterday, is "one of the greats" of the PR business and will be difficult to replace, according to friends and former colleagues.

Huntsworth CEO Lord Chadlington: Why I am stepping down

Huntsworth CEO Lord Chadlington: Why I am stepping down

Lord Chadlington has denied that a shareholder revolt led to him stepping down as CEO of Huntsworth, stating he made the decision to depart last year.

Huntsworth CEO Lord Chadlington to step down

Huntsworth CEO Lord Chadlington to step down

Lord Chadlington has announced that he is set to stand down from his role as CEO of Huntsworth.

Lord Malloch-Brown steps down from FTI EMEA role

Lord Malloch-Brown steps down from FTI EMEA role

Former Labour minister Lord Malloch-Brown is set to step down from his role as EMEA chair for FTI Consulting.

Six things for PR pros to know Wednesday morning

Six things for PR pros to know Wednesday morning

Walgreens says it will keep US tax base despite Alliance Boots takeover; Potential Sprint-T-Mobile, 21st Century Fox-Time Warner deals fall apart; BuzzFeed names Coleman president; Apple, Samsung call off international patent suits.

Analysis

Corporations walk a tightrope on tax-inversion comms

Corporations walk a tightrope on tax-inversion comms

Financial communications experts say Burger King has responded well to the political and social media uproar over its decision to move its corporate headquarters to Canada - and save millions in US taxes in the process.

Experts expect P&G to emphasize cost savings, innovation as it gets back to basics

Experts expect P&G to emphasize cost savings, innovation as it gets back to basics

The CPG giant is making plans to rid itself of more than half its brands. While it does so, it must push a message of innovation and cost savings, say experts.

Can a rebrand help change a disastrous narrative?

Can a rebrand help change a disastrous narrative?

With Malaysia Airlines contemplating a change of name following two passenger aircraft tragedies close together, PRWeek asks whether a rebrand is the right course.

Cause marketing realignment forces evolution of strategies

Cause marketing realignment forces evolution of strategies

Companies have moved beyond the support of banner causes, such as breast cancer or heart health, to align with issues that address business challenges.

How is Lego handling Greenpeace's pressure over Shell partnership?

How is Lego handling Greenpeace's pressure over Shell partnership?

Lego's reaction to Greenpeace's PR attack on its partnership with oil company Shell provides a case study of how a company should, or should not, react when it is targeted as a corollary in a protest campaign.

CEO Q&A

CEO Q&A: Jeremy Stoppelman, Yelp

CEO Q&A: Jeremy Stoppelman, Yelp

Jeremy Stoppelman, Yelp, speaks about its mobile app and the importance of educating people about the brand's mission.

CEO Q&A: Jay Gould, American Standard

CEO Q&A: Jay Gould, American Standard

American Standard's Jay Gould talks about improving staff morale and how the company's philanthropic efforts help increase sales.

CEO Q&A: Courteney Monroe, National Geographic Channel

CEO Q&A: Courteney Monroe, National Geographic Channel

National Geographic Channel's new US CEO Courteney Monroe talks to Diana Bradley about innovative tech and crisis comms strategies.

CEO Q&A: David Kenny, The Weather Channel

CEO Q&A: David Kenny, The Weather Channel

David Kenny, CEO of The Weather Channel, talks to Diana Bradley about the dispute with DirecTV and creating a culture of transparency.

CEO Q&A: Tony Hsieh, Zappos

CEO Q&A: Tony Hsieh, Zappos

Tony Hsieh, CEO of Zappos, talks about how the online retailer reinforces brand culture.

News by email...