Latest Corporate News

The 8 stories PR pros need to know on Wednesday morning, 7.1.2015

The 8 stories PR pros need to know on Wednesday morning, 7.1.2015

Power List 2015; Julie Hamp resigns from Toyota.

Video: Cannes chair of judges Lynne Anne Davis on PR's "breakout" year at the awards

Video: Cannes chair of judges Lynne Anne Davis on PR's "breakout" year at the awards

Lynne Anne Davis, president Asia Pacific at Fleishman Hillard and chair of this year's judging panel at Cannes, speaks to Steve Barrett about why PR is having a good year at Cannes.

Political leadership needed on Confederate flag came from the private sector

Political leadership needed on Confederate flag came from the private sector

Many prominent politicians waited for political cover before taking a stand on the Confederate flag. They got it from Walmart, Sears, and Amazon.

Aldi replaces Weber Shandwick with Citypress for UK corporate PR brief

Aldi replaces Weber Shandwick with Citypress for UK corporate PR brief

Aldi has appointed Citypress to its UK corporate PR account, replacing Weber Shandwick, following a competitive pitch.

Edelman Hong Kong bags college PR deal

Edelman Hong Kong bags college PR deal

Firm will provide media and stakeholder engagement activities for Savannah College of Art & Design

Cannes PR: APAC agencies score four Gold Lions

Cannes PR: APAC agencies score four Gold Lions

Material Tokyo, Ogilvy Public Relations Beijing and Fuel Communications Sydney named as Gold Lion winners

RFI Studios China revs up for Audi R8 LMS Cup digital brief

RFI Studios China revs up for Audi R8 LMS Cup digital brief

Ruder Finn's digital arm won a competitive pitch against local and international agencies

The Blueshirt Group adds a healthcare IR practice and MD to lead it

The Blueshirt Group adds a healthcare IR practice and MD to lead it

Former EVC Group senior MD Bob Jones joined the firm earlier this month.

Ex-Bloomberg journalist named senior vice president at ICR in Beijing

Ex-Bloomberg journalist named senior vice president at ICR in Beijing

Edmond Lococo spent the last five years covering the tech beat in China

The 5 stories PR pros need to know on Friday morning, 6.19.2015

The 5 stories PR pros need to know on Friday morning, 6.19.2015

Toyota president apologizes for Hamp's arrest; Brian Williams interview to air as he's moved to MSNBC; Harley looks at ways to reach a younger generation.

Toyota backs Julie Hamp after drug arrest in Japan

Toyota backs Julie Hamp after drug arrest in Japan

"We're confident this will get behind [Hamp] quickly," said Toyota Motor North America CCO Scott Vazin.

Heineken USA taps Tara Rush for top comms role

Heineken USA taps Tara Rush for top comms role

She is replacing Stacey Tank, who left earlier this year for Home Depot, as the brewer's top comms executive in the US.

Malaysia Airlines hires Faridah Hashim as head of corporate comms

Malaysia Airlines hires Faridah Hashim as head of corporate comms

Malaysia Airlines has appointed Faridah Hashim, formerly head of corporate comms for telecoms company Axiata Group Berhad, as head of corporate comms as the troubled airline considers a rebrand following last year's air disasters.

Mark Penn exits Microsoft to found investment firm

Mark Penn exits Microsoft to found investment firm

The former Burson-Marsteller chief executive joined Microsoft three years ago. The company won't replace him in the role.

Worldpay hires Finsbury ahead of expected multibillion-pound IPO

Worldpay, the global electronic payment processing firm, has appointed Finsbury as its retained corporate and financial comms agency ahead of an expected multibillion-pound London flotation.

Sprint goes with Golin as US strategic comms, creative services AOR

Sprint goes with Golin as US strategic comms, creative services AOR

The Interpublic Group agency has also won accounts from Crayola, Humana, and Mattel's Barbie and Hot Wheels brands this year.

Seven stats that show why corporate comms is advancing in Asia

Seven stats that show why corporate comms is advancing in Asia

Five-hundred PR professionals were polled, revealing a positive outlook for the industry in the region

Sard Verbinnen helps Twitter talk about CEO transition: report

Sard Verbinnen helps Twitter talk about CEO transition: report

The leadership transition is taking place as the company faces pressure to boost its revenue.

Bowins leaves MasterCard for Samsung

Bowins leaves MasterCard for Samsung

Andrew Bowins previously spent four years at MasterCard.

Eastwest PR seeking integration with European / American firm as it marks its 20th anniversary

Eastwest PR seeking integration with European / American firm as it marks its 20th anniversary

Agency with offices in Singapore, Bangalore and Beijing has contracted a company to find suitable investor

Analysis

How do you undermine the Islamic State brand?

How do you undermine the Islamic State brand?

More than 700 Britons are believed to have travelled to Syria and Iraq to join Islamic State, as the group employs ever more sophisticated methods to radicalise young people online. The Government is concerned that existing programmes to combat radicalisation are failing to provide a coherent alternative message to counter the extremists, and are allowing them the space to present themselves as successful.

Keep the pressure on FIFA, marketing experts tell sponsor brands

Keep the pressure on FIFA, marketing experts tell sponsor brands

The public is looking at how FIFA's global sponsors will behave in the wake of grave corruption charges against the group's officials.

Colossal Takata recall puts automakers, dealers, government agencies in uncharted waters

Colossal Takata recall puts automakers, dealers, government agencies in uncharted waters

Automakers say they are letting the federal government make the first move, but analysts contend car brands and dealerships should be doing more to inform consumers about the record recall.

Why SeaWorld has to go beyond comms in its fight for survival

Why SeaWorld has to go beyond comms in its fight for survival

After a slow response to Blackfish, SeaWorld is in the fight of its life. It'll need to aggressively argue its side against animal-rights groups to win back customers, say PR pros.

How to save face when a mega merger falls through

How to save face when a mega merger falls through

Comcast and Time Warner need to quickly change the narrative by communicating their individual growth plans to reassure investors, employees, and consumers

CEO Q&A

American Airlines CEO discusses comms strategy behind US Airways merger

American Airlines CEO discusses comms strategy behind US Airways merger

American Airlines Group's Doug Parker tells Diana Bradley why the company's PR unit has been a key part of its merger with US Airways.

How Justin Bieber shed spotlight on MADD's message

How Justin Bieber shed spotlight on MADD's message

Debbie Weir, Mothers Against Drunk Driving, speaks to Diana Bradley about plans for its 35th anniversary and how the association leverages digital.

How Ixia's CEO is revamping its image and internal comms

How Ixia's CEO is revamping its image and internal comms

Ixia's Bethany Mayer talks to Diana Bradley about how the tech security organization is revamping its image and internal communications.

Girl Scouts CEO brings brand and cookies into the digital age

Girl Scouts CEO brings brand and cookies into the digital age

Anna Maria Chávez, Girl Scouts of the USA CEO talks to Diana Bradley about how the legacy group is leveraging digital to stay relevant.

CEO Q&A: How Whistle Sports is changing sports programming for Millennials

CEO Q&A: How Whistle Sports is changing sports programming for Millennials

Whistle Sports' John West speaks to Diana Bradley about connecting with younger fans and the YouTube network's global expansion plans.

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