Burson is helping HotelPlanner boost brand awareness and starting to advise it on social media.
Publicis Groupe has extended the deadline for Sapient shareholders to accept its $3.7 billion offer for a fourth time.
Lexington, Massachusetts-based QD Vision, a developer of quantum-dot technology for televisions and other displays, has signed Text100 to handle Greater China communications with a focus on electronics OEMs.
PR industry in the Northeast prepares for blizzard; Christie establishes a PAC; Latest on deflategate.
Tickets are now available for the inaugural PR360 event in London, a must-attend gathering of PR professionals from across the globe featuring insights from some of the world's leading comms figures.
In his new role at the organization, Burns will spearhead external communications for UnitedHealthcare's Medicare business
Sony pushes back Q4 earnings report; Comcast's lobbying in focus; Obama interviews on YouTube get a little weird.
HSBC has announced a shake-up at the top of its global PR team with the appointment of Médard Schoenmaeckers as global head of communications, working under current comms chief Pierre Goad whose remit has been extended to human resources.
Tom Smith is focusing on strengthening Allison's corporate offering, particularly working with clients on thought leadership and reputation.
Clinton to prioritize fixing leaks in prospective 2016 campaign; Uber faces regulatory hurdles in South Korea; American Express, eBay announce layoffs.
The changes will coincide with the departure of MD for brand and customer experience Frank van der Post next month.
More on global Tourism Australia agency review; Edelman releases Trust Barometer 2015; State of the Union preview.
The public's trust in businesses, NGOs, media, and government dropped last year, according to the latest edition of Edelman's Trust Barometer.
She is beginning her second stint at the PR firm in Chicago as EVP of corporate communications.
The US Postal Service has brought an early end to an agency review it was conducting for wide-ranging strategic comms services. It hopes to pick up the search later this year.
Pitney Bowes' VP of brand strategy explains what went into a major redesign and how the company is communicating about its new identity.
Collinson Latitude has appointed Waggener Edstrom to run its global comms, following a competitive pitch process with two other agencies.
He will serve as VP of comms, reporting to CFO Kimberly Ross.
Facebook's LinkedIn rival goes live with test partners
Global communications agency Aspectus has formed a partnership with Houston-based PR firm Paige to boost its US offering.
How Sony responds to the cyberattack could be a blueprint for future companies, say IR experts.
The World Economic Forum at Davos means a congregation of bold-faced names from across nations and industries. It also indicates what communications trends will move to the forefront in the next 12 months.
During last year's massive Ebola outbreak, public health institutes were ready with a comprehensive communications plan.
2014 has been a busy year for the PR industry. Here PRWeek looks back on some of the stories that hit the headlines...
The cyberattack against Sony Pictures Entertainment will go down as a landmark event in IT security and email etiquette. But will the studio's response be remembered as a step too far or not strong enough?
Whistle Sports' John West speaks to Diana Bradley about connecting with younger fans and the YouTube network's global expansion plans.
Diana Bradley goes one on one with SoapBox Soaps CEO David Simnick about lessons learned and the organization's expanding market reach.
Sealed Air's Jerome Peribere talks about significant branding changes the company has made and its plans for relocation.
Zev and Jeffrey Weiss, co-CEOs at American Greetings, speak to Diana Bradley about privatization and how the company keeps evolving.
Joe Daniels of the National September 11 Memorial & Museum tells Diana Bradley about the nonprofit's comms efforts.