Latest Corporate News

The 7 stories PR pros need to know on Friday morning, 7.31.2015

The 7 stories PR pros need to know on Friday morning, 7.31.2015

Beijing picked for 2022 Winter Games; Zimbabwe official wants Minnesota dentist extradited; MSNBC shuffles lineup; Victoria Taylor's new gig.

Kroger's first female corporate officer exits after 18 years

Kroger's first female corporate officer exits after 18 years

Lynn Marmer, group VP for corporate affairs, will retire early next year.

Professional sports PR: It's not all fun and games

Professional sports PR: It's not all fun and games

New York Yankees PR leader Jason Zillo is responsible for much more than media impressions.

New York Life reviews comms account as it plans to target 'maturing Millennials'

New York Life reviews comms account as it plans to target 'maturing Millennials'

The insurance company wants to better engage younger customers as they plan for the future.

Social listening firm Sysomos acquires Expion

Social listening firm Sysomos acquires Expion

Social listening and analytics company Sysomos has acquired Expion, a content marketing optimization and enterprise social media management platform.

FleishmanHillard and Fishburn office-sharing arrangement fuels merger rumours

FleishmanHillard and Fishburn office-sharing arrangement fuels merger rumours

FleishmanHillard and Fishburn are to share offices from the autumn, PRWeek understands.

Toshiba CEO quits over $1.22 billion scandal, but finance expert states all the "bad news is out"

Toshiba CEO quits over $1.22 billion scandal, but finance expert states all the "bad news is out"

Hisao Tanaka stands down after report slates execs for their role in financial irregularities

Showa Denko "yet to decide" over prisoner of war apology

Showa Denko "yet to decide" over prisoner of war apology

Japanese companies are feeling the heat after Mitsubishi apologized for using US POWs as forced labor in WW2.

Mitsubishi makes US POW apology: Will other firms follow suit?

Mitsubishi makes US POW apology: Will other firms follow suit?

This will "almost certainly have implications for other Japanese corporations," says leading Asia reputation expert.

Sepp Blatter gets showered with cash at press conference gone awry

Sepp Blatter gets showered with cash at press conference gone awry

British prankster Lee Nelson threw a pile of fake cash at outgoing FIFA president Sepp Blatter in press conference stunt on Monday.

How cheating site Ashley Madison responded to an 'act of cyber-terrorism'

How cheating site Ashley Madison responded to an 'act of cyber-terrorism'

Its parent company, Avid Life Media, is working with Levick Communications on its comms response.

RadioShack comms head departs for JPS Health

RadioShack comms head departs for JPS Health

Merianne Roth had served as VP of strategic communications at the electronics retailer since mid-2013.

The 7 stories PR pros need to know on Monday morning, 7.20.2015

The 7 stories PR pros need to know on Monday morning, 7.20.2015

New CEO at PR Newswire; Trump won't apologize for McCain comments; Cosby deposition revealed in detail; Hackers threaten to out 37 million Ashley Madison users.

Apologise to us too, UK POW relatives tell Mitsubishi

Apologise to us too, UK POW relatives tell Mitsubishi

Mitsubishi Corporation in Japan has made an historic apology to US prisoners of war forced to work in its mines during the Second World War, leaving relatives of UK prisoners demanding a similar apology.

How 14 brands are getting emojinal on #WorldEmojiDay

How 14 brands are getting emojinal on #WorldEmojiDay

It's not easy for brands to keep their emojians under control today.

Golin's Josh Morton steps into new role at Kellogg

Golin's Josh Morton steps into new role at Kellogg

He had served as director of issues and crisis management at Golin since fall 2010.

FIFA hires Teneo for 'operational and reputational' work

FIFA hires Teneo for 'operational and reputational' work

FIFA has taken on US-based consulting firm Teneo Holdings as the world football governing body looks to deal with its ongoing crisis.

Power hour: Obama speaks at length at Iran deal presser

Power hour: Obama speaks at length at Iran deal presser

POTUS spent more than 60 minutes talking and answering questions at Wednesday's press conference.

Zeno hires Dentsu exec to head-up creative in Singapore

Zeno hires Dentsu exec to head-up creative in Singapore

Tony Ray Pereira has 25 years of experience, including stints at Leo Burnett, J. Walter Thompson and McCann Erickson

Microsoft kicks off #UpgradeYourWorld campaign for Windows 10

Microsoft kicks off #UpgradeYourWorld campaign for Windows 10

The latest Windows upgrade is considered to be Microsoft's most crucial yet.

Analysis

YouTube evolves into a primary marketing channel

YouTube evolves into a primary marketing channel

"We've found the length of the video has become less important in terms of how long someone watches something. It's really about the content, and capturing your audience's attention in the first three seconds," says Heineken's Ron Amram.

It's been a torrid week for Toshiba, but "it will not crumble", says crisis expert

It's been a torrid week for Toshiba, but "it will not crumble", says crisis expert

After the Japanese giant was rocked by a financial reporting scandal, it is now pursuing a "clear the deck" strategy

Teneo: The ambition is global

Teneo: The ambition is global

The acquisition of Blue Rubicon and StockWell by Teneo Holdings last week has sent shockwaves through the industry. The scale of the ambition is huge: to set up a global City and crisis shop to challenge stalwarts such as Finsbury and Brunswick, and become the market leaders in this field. PRWeek assesses the impact on the industry as well as what it says about the health of the mergers and acquisitions market for PR agencies in the UK and beyond.

International talent: Asia integration is a 'two-way street'

International talent: Asia integration is a 'two-way street'

In the wake of Toyota conceding it didn't do enough to help Julie Hamp integrate in Japan, what responsibilities does the PR industry have towards international employees?

How do you undermine the Islamic State brand?

How do you undermine the Islamic State brand?

More than 700 Britons are believed to have travelled to Syria and Iraq to join Islamic State, as the group employs ever more sophisticated methods to radicalise young people online. The Government is concerned that existing programmes to combat radicalisation are failing to provide a coherent alternative message to counter the extremists, and are allowing them the space to present themselves as successful.

CEO Q&A

BitTorrent's CEO discusses Taylor Swift's swipe at streaming services

BitTorrent's CEO discusses Taylor Swift's swipe at streaming services

Eric Klinker, the CEO of BitTorrent, speaks to Diana Bradley about how the online distribution platform is clarifying its status as a trustworthy operation.

Sysomos CEO outlines the company's plans after splitting from Marketwired

Sysomos CEO outlines the company's plans after splitting from Marketwired

Lindsay Sparks, CEO of Sysomos, speaks to Diana Bradley about the organization’s plans after spinning off from Marketwired this year

American Airlines CEO discusses comms strategy behind US Airways merger

American Airlines CEO discusses comms strategy behind US Airways merger

American Airlines Group's Doug Parker tells Diana Bradley why the company's PR unit has been a key part of its merger with US Airways.

How Justin Bieber shed spotlight on MADD's message

How Justin Bieber shed spotlight on MADD's message

Debbie Weir, Mothers Against Drunk Driving, speaks to Diana Bradley about plans for its 35th anniversary and how the association leverages digital.

How Ixia's CEO is revamping its image and internal comms

How Ixia's CEO is revamping its image and internal comms

Ixia's Bethany Mayer talks to Diana Bradley about how the tech security organization is revamping its image and internal communications.

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