New findings from the 2017 Edelman Trust Barometer paint a complicated relationship between Silicon Valley (the region) and Silicon Valley (the tech sector).
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That's the problem WPP had last weekend after Kraft Heinz began working with Finsbury on its takeover of Unilever, one of the holding company's biggest clients.
Apple, Microsoft, and Salesforce were among the companies that expressed their displeasure with the White House's decision to roll back protections for transgender students on Wednesday night.
The ride-hailing platform is sending an empathetic message to users who are deleting its app and referencing allegations it ignored claims of sexual harassment within its workforce.
Membit is an AR photo-sharing app that allows "pictures to be placed and viewed in the exact location they were captured."
On the second day of its IPO roadshow, Snap's founders fended off pointed questions from skeptical investors.
Uber is entering day four of a crisis set off by a former engineer claiming her complaints about sexual harassment were ignored by its human resources department.
The agency will promote Ireland as a good place to do business.
The insurance company gave $2 to the Aflac Cancer Center for every tweet, post, share, and comment on Facebook, Twitter, Instagram, and YouTube that used the hashtag #Duckprints.
Whitehouse joined the company last April as VP and chief communications officer.
The ride-hailing company has enlisted a former attorney general to investigate claims it did nothing about reports of sexual harassment.
A new study from 104 West found communicators and clients have different marcomms and measurement priorities.
She is currently communications and marketing manager at Vogue and Teen Vogue.
Snap is tempering expectations for its upcoming IPO, which is still on track to be the largest tech floatation in the U.S. since Alibaba nearly three years ago.
WWE wrestler Chris Jericho added 1-800-Flowers to his "list" after what he thought was shoddy customer service.
Most of a string of departures took place after the deal's finalization last September.
Will Valentine started in the role on Monday.
After its intentional Super Bowl live ad disaster, the candy bar brand felt for Adele after she needed a do over of her tribute to George Michael.
Morton was previously associate director of corporate communications.
The parent company of Snapchat has a charismatic leader and an interesting story to tell. What remains to be seen is whether it can emphasize both enough to assuage investors' concerns about stalling user growth and increased competition.
Experts are split on whether brands should push back against or placate the president if he mentions them on Twitter. Yet they agree all brands should be prepared for the scenario.
After a year of declining ratings, this Sunday's Super Bowl could be the NFL's chance to hook its next generation of fans.
In an ultra-politicized world, Silicon Valley has to choose between angering the world's most powerful man or a vindictive consumer market. Since last weekend, it's picked the former.
Physical retail outlets aren't going extinct, but they will have to adopt new technologies to make their stores a must-visit in a hyper-competitive environment, say experts.
Bedrock CEO Jim Ketai chats about why he anchored his real-estate company in the Motor City's history and what it's doing to revitalize the urban center with art, architecture, and storytelling.
The first woman to lead a major U.S. stock exchange calls for a "balance of regulations" with the incoming Trump administration and gives PRWeek a deep dive into Nasdaq's corporate solutions suite.
Delta's CEO tells Sean Czarnecki that transparency and accepting blame helped the company recover quickly after a global outage.
Sean Czarnecki catches up with Verizon Wireless' Ronan Dunne as he attempts to port O2's British "customer-led, mobile-first" approach across the Atlantic to the U.S.
Mayo Clinic's CEO tells Sean Czarnecki how a trusted name in healthcare evolved digitally and centered communications on its newsroom while retaining integrity.