Latest Corporate News

Verizon flips the script on annual reports with engaging content

Verizon flips the script on annual reports with engaging content

"One of the chief objectives was to have people say, 'I didn't know Verizon did that,'" says Verizon director of corporate communications Bob Varettoni.

'Staggering' rise in crisis work amid global uncertainty: Porter Novelli CEO

'Staggering' rise in crisis work amid global uncertainty: Porter Novelli CEO

Brad MacAfee said that while campaigns and integration are key to the PR business, reputation management is top-of-mind in the uncertain geopolitical climate.

Ruder Finn launches app-based risk management system

Ruder Finn launches app-based risk management system

The app is touted as a pocket crisis-management tool.

Cision acquires Bulletin Intelligence, expands analysis capabilities

Cision acquires Bulletin Intelligence, expands analysis capabilities

Bulletin Intelligence creates briefings for C-level audiences and government officials.

Hampton Creek brings on former Uber corporate comms head Andrew Noyes

Hampton Creek brings on former Uber corporate comms head Andrew Noyes

Noyes has been a mainstay for Silicon Valley comms operations, having held positions at Brigade, Uber, and Facebook.

Targeted Victory hires Direct Impact CEO Connie Partoyan as president

Targeted Victory hires Direct Impact CEO Connie Partoyan as president

Partoyan is joining the firm to lead its new corporate practice.

Breakfast Briefing, 3.27.2017: United in Twitter storm over #leggingsban

Breakfast Briefing, 3.27.2017: United in Twitter storm over #leggingsban

The airline defended its decision on social media Sunday, saying the passengers were "pass travelers" representing the company.

Hilton hires Jonathan Witter for newly created chief customer officer role

Hilton hires Jonathan Witter for newly created chief customer officer role

Witter joins Hilton from the banking industry, where he worked with Capital One, Morgan Stanley, and Wachovia.

Dallas mayor calls on brands to go "big" on community partnerships

Dallas mayor calls on brands to go "big" on community partnerships

Leaders who recently convened in Dallas for an LDWWgroup-hosted live panel proved that creative thinking helps companies identify programs that boost their communities and their business.

Panasonic brings on Racepoint Global as PR AOR for its mobility business

Panasonic brings on Racepoint Global as PR AOR for its mobility business

Panasonic's relationship with incumbent Cohn & Wolfe on its mobility business officially ends on April 1.

P&G exec who led Always #LikeAGirl campaign moves to comms leadership role at Novartis

P&G exec who led Always #LikeAGirl campaign moves to comms leadership role at Novartis

P&G's Mark Chakravarty has joined pharma giant Novartis in a senior role, PRWeek has learned.

Gershon Kekst, founder of Kekst and Company, dead at 82

Gershon Kekst, founder of Kekst and Company, dead at 82

Colleagues and competitors alike remember him as an "avuncular sage figure" who vaulted PR into the boardroom and fathered the modern practice of M&A and financial comms.

Women's March co-chair Bob Bland on communicating about gender equality

Women's March co-chair Bob Bland on communicating about gender equality

Women's March co-chair Bob Bland; Isabel González Whitaker, deputy editor at Billboard magazine; and Burson's Alan Sexton discussed the best way to communicate about women's issues at a panel Tuesday.

The six stories PR pros need to know on Wednesday morning, 3.22.2017

The six stories PR pros need to know on Wednesday morning, 3.22.2017

Hotwire Group CEO Brendon Craigie exits firm; Airbnb is changing its name in China; Uber plans to repair image; Trump's former campaign chairman Manafort hires crisis comms firm; 9 questions for Atkins CMO Scott Parker

Full-year losses narrow at Huntsworth despite 'difficult' 2016 at Grayling

Full-year losses narrow at Huntsworth despite 'difficult' 2016 at Grayling

Huntsworth's losses narrowed in 2016 thanks to a strong performance from the holding company's health comms arm, and despite a "difficult" year for Grayling, whose like-for-like revenue fell 17.4 per cent.

Cision plots expansion via Capitol Acquisition Group III merger

Cision plots expansion via Capitol Acquisition Group III merger

Capitol approached private equity firm GTCR, Cision's owner, to talk about a possible deal in the fourth quarter of last year.

Barclays Center parent ups Mandy Gutmann to head of comms

Barclays Center parent ups Mandy Gutmann to head of comms

Gutmann has succeeded EVP and chief communications officer Barry Baum, who departed Brooklyn Sports & Entertainment in January.

Breakfast Briefing, 3.20.2017: Jeff Jones' messy divorce from Uber

Breakfast Briefing, 3.20.2017: Jeff Jones' messy divorce from Uber

The former Target CMO and the ride-hailing company issued cutting statements about each other in the press over the weekend as Jones decided to exit the company.

PadillaCRT is now just Padilla

PadillaCRT is now just Padilla

The name change comes about three years after the agency -- which was founded in Minneapolis in 1961 - changed its name from Padilla Speer Beardsley to PadillaCRT.

Retired PR Newswire chief executive David Steinberg dies at 85

Retired PR Newswire chief executive David Steinberg dies at 85

Steinberg died last week due to complications from surgery.

Analysis

Inside United's social media response to #LeggingsGate

Inside United's social media response to #LeggingsGate

United Airlines MD of global communications Megan McCarthy says the carrier should have taken a more thoughtful approach to responding to the dress-code controversy.

How Uber, and its CEO, can grow up fast

How Uber, and its CEO, can grow up fast

Uber is facing an avalanche of crises. To fix its reputation, experts say it has to grow up fast--and so does its leadership.

Investors aren't ready to sign up for Snap's IPO just yet

Investors aren't ready to sign up for Snap's IPO just yet

The parent company of Snapchat has a charismatic leader and an interesting story to tell. What remains to be seen is whether it can emphasize both enough to assuage investors' concerns about stalling user growth and increased competition.

Engage or walk away? Brands' dilemma after a Trump Twitter attack

Engage or walk away? Brands' dilemma after a Trump Twitter attack

Experts are split on whether brands should push back against or placate the president if he mentions them on Twitter. Yet they agree all brands should be prepared for the scenario.

All on the line: Super Bowl LI could launch NFL into next chapter

All on the line: Super Bowl LI could launch NFL into next chapter

After a year of declining ratings, this Sunday's Super Bowl could be the NFL's chance to hook its next generation of fans.

CEO Q&A

7 questions for Eataly USA CEO Nicola Farinetti

7 questions for Eataly USA CEO Nicola Farinetti

As the brand expands to Las Vegas, Eataly USA's CEO tells Sean Czarnecki how the Italian marketplace's story starts in-store and ends with quality cuisine.

Underneath the story of Detroit is Bedrock

Underneath the story of Detroit is Bedrock

Bedrock CEO Jim Ketai chats about why he anchored his real-estate company in the Motor City's history and what it's doing to revitalize the urban center with art, architecture, and storytelling.

Nasdaq CEO Adena Friedman angles for a running start out of the gate

Nasdaq CEO Adena Friedman angles for a running start out of the gate

The first woman to lead a major U.S. stock exchange calls for a "balance of regulations" with the incoming Trump administration and gives PRWeek a deep dive into Nasdaq's corporate solutions suite.

Delta CEO Ed Bastian on responding to a crisis

Delta CEO Ed Bastian on responding to a crisis

Delta's CEO tells Sean Czarnecki that transparency and accepting blame helped the company recover quickly after a global outage.

Q&A: Verizon Wireless EVP and group president Ronan Dunne

Q&A: Verizon Wireless EVP and group president Ronan Dunne

Sean Czarnecki catches up with Verizon Wireless' Ronan Dunne as he attempts to port O2's British "customer-led, mobile-first" approach across the Atlantic to the U.S.