Burson-Marsteller has a new U.S. crisis and public affairs leader in the U.S.; The public's view of Obamacare has turned positive at the last minute.
One thing's for sure: Donald Trump will be an unconventional commander-in-chief. It's time to update your crisis plan in response to a potential Twitter beef with the 45th president of the United States.
New global research from the marketer finds pervasive assumptions about gender.
Axios, called a combination of Twitter and The Economist, officially debuted on Wednesday.
Unlimited Historical Data will allow users to pull out 1 million mentions from the last three years in five minutes.
The organization is at the center of a series of investigative reports by the Indianapolis Star claiming widespread abuse of gymnasts at the hands of adults over the past two decades.
Marriott acquired Starwood Hotels & Resorts Worldwide and its 11 brands in November.
Chinese president Xi Jinping said Tuesday morning at Davos that a trade war between the U.S. and his country wouldn't benefit anyone.
PR pros are set for a busy few months as CEOs return from holiday asking their communications teams to prepare proactive plans to address what happens if they get "Trumped".
Brands are checking for the president-elect in their rearview mirror, fearful they may have hit a raw nerve. PR pros explain how L.L. Bean should give a boycott story the boot.
Why she plays the long game to connect the car company with a younger audience.
She has held roles at S&P Global, American Express, and Hill & Knowlton.
Based in Miami, Gil will oversee corporate comms, government relations, community relations, and company-wide initiatives.
Four months after joining the WPP agency as chair of its global corporate and financial practice, Mike Fernandez has a new role: U.S. CEO.
She has served as the company's interim head of corporate comms and PR since last summer.
British Gas felt the wrath of customers on Tuesday morning after marking the one-year anniversary of the death of David Bowie.
Global satellite communications and connectivity giant Inmarsat has appointed Ogilvy Public Relations for a global PR brief following a competitive pitch that included Edelman and Instinctif.
In a career that spanned more than 30 years, Castaldi served in exec roles at Burson-Marsteller, FleishmanHillard, and Hill+Knowlton Strategies.
Tell us if you think the fast food restaurant will survive.
Also: Q&As with Bedrock's Jim Ketai and the Financial Times' Gillian Tett.
Don't look now, but management consultancies such as Accenture and technology giants like IBM are moving onto the turf of WPP, Omnicom, and Publicis. How long before they're major marketing services players in their own right?
Communicators don't expect the fake news phenomenon to dissipate anytime soon, so they are considering ways to respond to false articles posted with malicious intent.
The end of the Obama administration and Hillary Clinton's presidential campaign could be a plus for agencies, at least in terms of the abundance of communications talent on the market.
For almost half the country, the narrow victory for Brexit was a portent of doom but, while sterling has fallen to historically low rates - plunging to a 31-year low immediately after the result - predictions of immediate Armageddon now seem far-fetched.
Marketers are using data in many ways, including to hold their agencies accountable, but they run the risk of drowning in numbers if they don't evolve.
Bedrock CEO Jim Ketai chats about why he anchored his real-estate company in the Motor City's history and what it's doing to revitalize the urban center with art, architecture, and storytelling.
The first woman to lead a major U.S. stock exchange calls for a "balance of regulations" with the incoming Trump administration and gives PRWeek a deep dive into Nasdaq's corporate solutions suite.
Delta's CEO tells Sean Czarnecki that transparency and accepting blame helped the company recover quickly after a global outage.
Sean Czarnecki catches up with Verizon Wireless' Ronan Dunne as he attempts to port O2's British "customer-led, mobile-first" approach across the Atlantic to the U.S.
Mayo Clinic's CEO tells Sean Czarnecki how a trusted name in healthcare evolved digitally and centered communications on its newsroom while retaining integrity.