Latest Corporate News

Edelman Trust Barometer: No home-state advantage for tech in California

Edelman Trust Barometer: No home-state advantage for tech in California

New findings from the 2017 Edelman Trust Barometer paint a complicated relationship between Silicon Valley (the region) and Silicon Valley (the tech sector).

Your call: Is a Oscars political statement worth the risk?

Your call: Is a Oscars political statement worth the risk?

Is making a political statement at the Oscars a smart bet for brands? Vote below or tweet at @PRWeekUS with your opinion.

Breakfast Briefing, 2.24.2017: What to do when your agencies are on both sides of a deal

Breakfast Briefing, 2.24.2017: What to do when your agencies are on both sides of a deal

That's the problem WPP had last weekend after Kraft Heinz began working with Finsbury on its takeover of Unilever, one of the holding company's biggest clients.

Tech sector leads corporate pushback against trans student reversal

Tech sector leads corporate pushback against trans student reversal

Apple, Microsoft, and Salesforce were among the companies that expressed their displeasure with the White House's decision to roll back protections for transgender students on Wednesday night.

Breakfast Briefing, 2.23.2017: Uber claims it's 'deeply hurting' over allegations

Breakfast Briefing, 2.23.2017: Uber claims it's 'deeply hurting' over allegations

The ride-hailing platform is sending an empathetic message to users who are deleting its app and referencing allegations it ignored claims of sexual harassment within its workforce.

Shazam's James Pearson departs for photo-sharing app Membit

Shazam's James Pearson departs for photo-sharing app Membit

Membit is an AR photo-sharing app that allows "pictures to be placed and viewed in the exact location they were captured."

What investors are asking Snap during its IPO roadshow

What investors are asking Snap during its IPO roadshow

On the second day of its IPO roadshow, Snap's founders fended off pointed questions from skeptical investors.

Breakfast Briefing, 2.22.2017: Uber's crisis of culture

Breakfast Briefing, 2.22.2017: Uber's crisis of culture

Uber is entering day four of a crisis set off by a former engineer claiming her complaints about sexual harassment were ignored by its human resources department.

Enterprise Ireland names Brand Definition North America AOR

Enterprise Ireland names Brand Definition North America AOR

The agency will promote Ireland as a good place to do business.

Inside Aflac's #Duckprints pediatric cancer campaign

Inside Aflac's #Duckprints pediatric cancer campaign

The insurance company gave $2 to the Aflac Cancer Center for every tweet, post, share, and comment on Facebook, Twitter, Instagram, and YouTube that used the hashtag #Duckprints.

IBM chief communications officer Andy Whitehouse exits

IBM chief communications officer Andy Whitehouse exits

Whitehouse joined the company last April as VP and chief communications officer.

Breakfast Briefing, 2.21.2017: Uber stresses urgency in sexual harassment probe

Breakfast Briefing, 2.21.2017: Uber stresses urgency in sexual harassment probe

The ride-hailing company has enlisted a former attorney general to investigate claims it did nothing about reports of sexual harassment.

Comms pros, execs, and clients aren't seeing eye-to-eye on strategy and metrics

Comms pros, execs, and clients aren't seeing eye-to-eye on strategy and metrics

A new study from 104 West found communicators and clients have different marcomms and measurement priorities.

SoFi hires Condé Nast's Danika Owsley for consumer comms

SoFi hires Condé Nast's Danika Owsley for consumer comms

She is currently communications and marketing manager at Vogue and Teen Vogue.

Breakfast Briefing, 2.16.2017: More on Snap IPO, a day without immigrants

Breakfast Briefing, 2.16.2017: More on Snap IPO, a day without immigrants

Snap is tempering expectations for its upcoming IPO, which is still on track to be the largest tech floatation in the U.S. since Alibaba nearly three years ago.

1-800-Flowers finds out what happens when a brand gets on the wrong side of a pro wrestler

1-800-Flowers finds out what happens when a brand gets on the wrong side of a pro wrestler

WWE wrestler Chris Jericho added 1-800-Flowers to his "list" after what he thought was shoddy customer service.

Starwood comms execs pack bags after Marriott acquisition

Starwood comms execs pack bags after Marriott acquisition

Most of a string of departures took place after the deal's finalization last September.

Valentine's Day at Lyft: Ride-hailing service picks Pandora veteran as comms VP

Valentine's Day at Lyft: Ride-hailing service picks Pandora veteran as comms VP

Will Valentine started in the role on Monday.

Snickers empathizes with Adele after Grammys flub

Snickers empathizes with Adele after Grammys flub

After its intentional Super Bowl live ad disaster, the candy bar brand felt for Adele after she needed a do over of her tribute to George Michael.

Kellogg bumps up Josh Morton to director, corporate comms

Kellogg bumps up Josh Morton to director, corporate comms

Morton was previously associate director of corporate communications.

Analysis

Investors aren't ready to sign up for Snap's IPO just yet

Investors aren't ready to sign up for Snap's IPO just yet

The parent company of Snapchat has a charismatic leader and an interesting story to tell. What remains to be seen is whether it can emphasize both enough to assuage investors' concerns about stalling user growth and increased competition.

Engage or walk away? Brands' dilemma after a Trump Twitter attack

Engage or walk away? Brands' dilemma after a Trump Twitter attack

Experts are split on whether brands should push back against or placate the president if he mentions them on Twitter. Yet they agree all brands should be prepared for the scenario.

All on the line: Super Bowl LI could launch NFL into next chapter

All on the line: Super Bowl LI could launch NFL into next chapter

After a year of declining ratings, this Sunday's Super Bowl could be the NFL's chance to hook its next generation of fans.

Travel ban gives tech CEOs cover to resist Trump

Travel ban gives tech CEOs cover to resist Trump

In an ultra-politicized world, Silicon Valley has to choose between angering the world's most powerful man or a vindictive consumer market. Since last weekend, it's picked the former.

Message to retailers: Become tech brands

Message to retailers: Become tech brands

Physical retail outlets aren't going extinct, but they will have to adopt new technologies to make their stores a must-visit in a hyper-competitive environment, say experts.

CEO Q&A

Underneath the story of Detroit is Bedrock

Underneath the story of Detroit is Bedrock

Bedrock CEO Jim Ketai chats about why he anchored his real-estate company in the Motor City's history and what it's doing to revitalize the urban center with art, architecture, and storytelling.

Nasdaq CEO Adena Friedman angles for a running start out of the gate

Nasdaq CEO Adena Friedman angles for a running start out of the gate

The first woman to lead a major U.S. stock exchange calls for a "balance of regulations" with the incoming Trump administration and gives PRWeek a deep dive into Nasdaq's corporate solutions suite.

Delta CEO Ed Bastian on responding to a crisis

Delta CEO Ed Bastian on responding to a crisis

Delta's CEO tells Sean Czarnecki that transparency and accepting blame helped the company recover quickly after a global outage.

Q&A: Verizon Wireless EVP and group president Ronan Dunne

Q&A: Verizon Wireless EVP and group president Ronan Dunne

Sean Czarnecki catches up with Verizon Wireless' Ronan Dunne as he attempts to port O2's British "customer-led, mobile-first" approach across the Atlantic to the U.S.

Mayo Clinic CEO John Noseworthy on how comms can make a better patient

Mayo Clinic CEO John Noseworthy on how comms can make a better patient

Mayo Clinic's CEO tells Sean Czarnecki how a trusted name in healthcare evolved digitally and centered communications on its newsroom while retaining integrity.