Latest Corporate News

Breakfast Briefing, 1.19.2017: Alibaba strikes Olympic sponsorship deal

Breakfast Briefing, 1.19.2017: Alibaba strikes Olympic sponsorship deal

Burson-Marsteller has a new U.S. crisis and public affairs leader in the U.S.; The public's view of Obamacare has turned positive at the last minute.

Trump tweets: 6 steps to surviving a 140-character crisis

Trump tweets: 6 steps to surviving a 140-character crisis

One thing's for sure: Donald Trump will be an unconventional commander-in-chief. It's time to update your crisis plan in response to a potential Twitter beef with the 45th president of the United States.

Unilever calls on leaders to drive fight against stereotyping

Unilever calls on leaders to drive fight against stereotyping

New global research from the marketer finds pervasive assumptions about gender.

Breakfast Briefing, 1.18.2017: Axios debuts; Biden calls out 1% at Davos

Breakfast Briefing, 1.18.2017: Axios debuts; Biden calls out 1% at Davos

Axios, called a combination of Twitter and The Economist, officially debuted on Wednesday.

Brandwatch rolls out Unlimited Historical Data

Unlimited Historical Data will allow users to pull out 1 million mentions from the last three years in five minutes.

U.S.A. Gymnastics hires FleishmanHillard amid sex-abuse scandal

U.S.A. Gymnastics hires FleishmanHillard amid sex-abuse scandal

The organization is at the center of a series of investigative reports by the Indianapolis Star claiming widespread abuse of gymnasts at the hands of adults over the past two decades.

Marriott International books JeffreyGroup as Latin America AOR

Marriott International books JeffreyGroup as Latin America AOR

Marriott acquired Starwood Hotels & Resorts Worldwide and its 11 brands in November.

Breakfast Briefing, 1.17.2017: Chinese leader defends globalism at Davos

Breakfast Briefing, 1.17.2017: Chinese leader defends globalism at Davos

Chinese president Xi Jinping said Tuesday morning at Davos that a trade war between the U.S. and his country wouldn't benefit anyone.

Time to end the Trump myopia

Time to end the Trump myopia

PR pros are set for a busy few months as CEOs return from holiday asking their communications teams to prepare proactive plans to address what happens if they get "Trumped".

L.L. Bean finds there is no return policy on a Trump tweet

L.L. Bean finds there is no return policy on a Trump tweet

Brands are checking for the president-elect in their rearview mirror, fearful they may have hit a raw nerve. PR pros explain how L.L. Bean should give a boycott story the boot.

Cadillac's Melody Lee has a 10-year plan for millennials

Cadillac's Melody Lee has a 10-year plan for millennials

Why she plays the long game to connect the car company with a younger audience.

AmEx, S&P Global veteran Christine Elliott joins Mastercard

AmEx, S&P Global veteran Christine Elliott joins Mastercard

She has held roles at S&P Global, American Express, and Hill & Knowlton.

Monica Gil joins NBCUniversal Telemundo Enterprises in EVP role

Monica Gil joins NBCUniversal Telemundo Enterprises in EVP role

Based in Miami, Gil will oversee corporate comms, government relations, community relations, and company-wide initiatives.

Burson-Marsteller ups Mike Fernandez to US CEO

Burson-Marsteller ups Mike Fernandez to US CEO

Four months after joining the WPP agency as chair of its global corporate and financial practice, Mike Fernandez has a new role: U.S. CEO.

Univision ups Rosemary Mercedes to chief communications officer

Univision ups Rosemary Mercedes to chief communications officer

She has served as the company's interim head of corporate comms and PR since last summer.

Breakfast Briefing, 1.10.2017: How not to mourn a celebrity's death on Twitter (again)

Breakfast Briefing, 1.10.2017: How not to mourn a celebrity's death on Twitter (again)

British Gas felt the wrath of customers on Tuesday morning after marking the one-year anniversary of the death of David Bowie.

Ogilvy PR beats Edelman and Instinctif to win Inmarsat Aviation brief

Ogilvy PR beats Edelman and Instinctif to win Inmarsat Aviation brief

Global satellite communications and connectivity giant Inmarsat has appointed Ogilvy Public Relations for a global PR brief following a competitive pitch that included Edelman and Instinctif.

Heathcare PR and comms pioneer Marilyn Lee Castaldi dies at 71

Heathcare PR and comms pioneer Marilyn Lee Castaldi dies at 71

In a career that spanned more than 30 years, Castaldi served in exec roles at Burson-Marsteller, FleishmanHillard, and Hill+Knowlton Strategies.

Poll: Will Chipotle rebound in 2017?

Poll: Will Chipotle rebound in 2017?

Tell us if you think the fast food restaurant will survive.

Breakfast Briefing, 1.6.2017: Toyota swings back after Trump tweet

Breakfast Briefing, 1.6.2017: Toyota swings back after Trump tweet

Also: Q&As with Bedrock's Jim Ketai and the Financial Times' Gillian Tett.

Analysis

Watch out holding companies, the management consultancies are coming

Watch out holding companies, the management consultancies are coming

Don't look now, but management consultancies such as Accenture and technology giants like IBM are moving onto the turf of WPP, Omnicom, and Publicis. How long before they're major marketing services players in their own right?

The new game plan: Brands strategize how to take on fake news

The new game plan: Brands strategize how to take on fake news

Communicators don't expect the fake news phenomenon to dissipate anytime soon, so they are considering ways to respond to false articles posted with malicious intent.

The pursuit of post-election talent is on - and not  just in DC

The pursuit of post-election talent is on - and not just in DC

The end of the Obama administration and Hillary Clinton's presidential campaign could be a plus for agencies, at least in terms of the abundance of communications talent on the market.

Brexit: A buying opportunity for UK PR?

Brexit: A buying opportunity for UK PR?

For almost half the country, the narrow victory for Brexit was a portent of doom but, while sterling has fallen to historically low rates - plunging to a 31-year low immediately after the result - predictions of immediate Armageddon now seem far-fetched.

How GM and Starbucks are using data to make their agencies more efficient

How GM and Starbucks are using data to make their agencies more efficient

Marketers are using data in many ways, including to hold their agencies accountable, but they run the risk of drowning in numbers if they don't evolve.

CEO Q&A

Underneath the story of Detroit is Bedrock

Underneath the story of Detroit is Bedrock

Bedrock CEO Jim Ketai chats about why he anchored his real-estate company in the Motor City's history and what it's doing to revitalize the urban center with art, architecture, and storytelling.

Nasdaq CEO Adena Friedman angles for a running start out of the gate

Nasdaq CEO Adena Friedman angles for a running start out of the gate

The first woman to lead a major U.S. stock exchange calls for a "balance of regulations" with the incoming Trump administration and gives PRWeek a deep dive into Nasdaq's corporate solutions suite.

Delta CEO Ed Bastian on responding to a crisis

Delta CEO Ed Bastian on responding to a crisis

Delta's CEO tells Sean Czarnecki that transparency and accepting blame helped the company recover quickly after a global outage.

Q&A: Verizon Wireless EVP and group president Ronan Dunne

Q&A: Verizon Wireless EVP and group president Ronan Dunne

Sean Czarnecki catches up with Verizon Wireless' Ronan Dunne as he attempts to port O2's British "customer-led, mobile-first" approach across the Atlantic to the U.S.

Mayo Clinic CEO John Noseworthy on how comms can make a better patient

Mayo Clinic CEO John Noseworthy on how comms can make a better patient

Mayo Clinic's CEO tells Sean Czarnecki how a trusted name in healthcare evolved digitally and centered communications on its newsroom while retaining integrity.