The man who succeeded Steve Jobs at the helm of Apple is making the company and its PR team "friendlier and more transparent", according to an in-depth investigation.
Malaysia Airlines restructures and cuts thousands of jobs, but does not rebrand; Obama, wearing a brown suit, gaffes on ISIS; Rovio CEO to step down; NFL draws praise for reverse on domestic violence; Partners at LA-based PR firm split.
US banks face cyberattacks from abroad; Microsoft purges fake apps from Windows Store; St. Louis County police chief defends tactics in Ferguson; John McCain's advice for Chuck Todd.
Burger King and Tim Hortons emphasized their commitment to communities in both Canada and the US on Tuesday, after claims that their combination's primary goal is to avoid American taxes.
The holding company behind Burson-Marsteller and Finsbury has put its underperformance in PR behind it with a substantial increase in operating profit for the first six months of the year.
The deal would create a fast-food conglomerate with approximately $22 billion in sales and more than 18,000 restaurants in 100 countries worldwide.
LOS ANGELES: BSH Home Appliances has renewed its contract with Finn Partners, retaining it as PR AOR for the US-based Bosch and Thermador brands and corporate relations for the company in North America, following a competitive review.
Reporting to Randy Arickx, executive director of financial comms and IR, Pat Morrissey will oversee GM's corporate media relations.
Coming off the 2013 merger of Tempur-Pedic and Sealy, the combined bedding provider has named Taylor as its first AOR as one company.
David Plouffe "will be managing all global policy and political activities, communications, and Uber branding efforts," the company's CEO, Travis Kalanick, wrote in a blog post on the hire.
Max Clifford's PR firm is to be wound up owing £473,000 to 19 creditors including the taxman, Channel 4 and the Newspaper Licensing Agency, records at Companies House show.
Rubenstein Public Relations has tapped Marc Weinstein to lead its newly created corporate communications group.
Starbucks is giving workers more flexibility in direct response to a New York Times story from earlier this week, which highlighted how the coffee company's scheduling policies were negatively affecting parents who work there.
Ashley Zandy will return to Facebook after less than a year at Chinese e-commerce company Alibaba Group.
Edelman, the world's biggest independent PR agency, has issued an apology for a blog post that described the death of actor Robin Williams as "a carpe diem moment for mental health professionals".
Lord Chadlington, who announced his forthcoming departure from Huntsworth yesterday, is "one of the greats" of the PR business and will be difficult to replace, according to friends and former colleagues.
Lord Chadlington has denied that a shareholder revolt led to him stepping down as CEO of Huntsworth, stating he made the decision to depart last year.
Lord Chadlington has announced that he is set to stand down from his role as CEO of Huntsworth.
Former Labour minister Lord Malloch-Brown is set to step down from his role as EMEA chair for FTI Consulting.
Walgreens says it will keep US tax base despite Alliance Boots takeover; Potential Sprint-T-Mobile, 21st Century Fox-Time Warner deals fall apart; BuzzFeed names Coleman president; Apple, Samsung call off international patent suits.
Financial communications experts say Burger King has responded well to the political and social media uproar over its decision to move its corporate headquarters to Canada - and save millions in US taxes in the process.
The CPG giant is making plans to rid itself of more than half its brands. While it does so, it must push a message of innovation and cost savings, say experts.
With Malaysia Airlines contemplating a change of name following two passenger aircraft tragedies close together, PRWeek asks whether a rebrand is the right course.
Companies have moved beyond the support of banner causes, such as breast cancer or heart health, to align with issues that address business challenges.
Lego's reaction to Greenpeace's PR attack on its partnership with oil company Shell provides a case study of how a company should, or should not, react when it is targeted as a corollary in a protest campaign.
Joe Daniels of the National September 11 Memorial & Museum tells Diana Bradley about the nonprofit's comms efforts.
Jeremy Stoppelman, Yelp, speaks about its mobile app and the importance of educating people about the brand's mission.
American Standard's Jay Gould talks about improving staff morale and how the company's philanthropic efforts help increase sales.
National Geographic Channel's new US CEO Courteney Monroe talks to Diana Bradley about innovative tech and crisis comms strategies.
David Kenny, CEO of The Weather Channel, talks to Diana Bradley about the dispute with DirecTV and creating a culture of transparency.