Latest Corporate News

Four things for PR pros to know Thursday morning

Four things for PR pros to know Thursday morning

Target appoints a new CEO; Google faces another antitrust investigation in Europe; AMC eyes BBC America.

HSBC's James Thorpe to fill Neil Henderson's shoes at Mastercard

HSBC's James Thorpe to fill Neil Henderson's shoes at Mastercard

Mastercard has hired James Thorpe as head of comms for the UK and Ireland following the exit of Neil Henderson in January.

MHP owner Engine set to confirm £100m sale to Lake Capital

MHP owner Engine set to confirm £100m sale to Lake Capital

Engine Group, the owner of PR firms MHP Communications and Mischief and ad agency WCRS, is set to confirm its sale to private equity group Lake Capital later today.

Twitter's Q2 results, and three other things for PR pros to know Wednesday

Twitter's Q2 results, and three other things for PR pros to know Wednesday

Twitter's strong quarter; Instagram's new app; India's e-commerce boom

Four things for PR pros to know Tuesday morning

Four things for PR pros to know Tuesday morning

Chinese government investigates Microsoft; Ruling paves way for LA Clippers sale; Twitter to release Q2 earnings

HSBC names Rozman US communications lead

HSBC names Rozman US communications lead

HSBC has appointed a new head of comms in the US.

Five things for PR pros to know Monday morning

Five things for PR pros to know Monday morning

Congress makes a plan for reform at the VA; Dollar Tree buys Family Dollar; Virgin America files for IPO.

James Warren takes top EMEA digital role at MSLGroup

James Warren takes top EMEA digital role at MSLGroup

MSLGroup has hired former Weber Shandwick digital chief James Warren in an EMEA-wide role as the agency labels digital "a top priority".

Blue Rubicon turns in £3.9m profit after 18% top-line growth

Blue Rubicon turns in £3.9m profit after 18% top-line growth

Pre-tax profit at Blue Rubicon, the corporate PR specialist, rose 10.5 per cent to £3.9m last year.

PepsiCo's Hoffman joins Herbalife as corporate affairs EVP

PepsiCo's Hoffman joins Herbalife as corporate affairs EVP

Hoffman will lead public policy, corporate communications, government affairs, community relations, and philanthropy when he starts on August 25.

European comms survey shows social media declining as a priority

European comms survey shows social media declining as a priority

The importance of social media to European communications professionals appears to be tapering off, according to the latest European Communication Monitor report.

Former Walmart comms leader Dach joins HHS as senior counselor

Former Walmart comms leader Dach joins HHS as senior counselor

Leslie Dach, formerly the communications leader at Walmart, will join the Department of Health and Human Services as a senior counselor to Secretary Sylvia Mathews Burwell.

Discover consolidates PR agency roster, names Golin global AOR

Discover consolidates PR agency roster, names Golin global AOR

The early stages of the review involved six firms, including incumbent Burson-Marsteller, which had served as Discover's global PR partner since 2010.

Blinkbox appoints Up Communications for corporate PR drive

Blinkbox appoints Up Communications for corporate PR drive

Tesco-backed movie and TV streaming, music and ebook service Blinkbox has appointed Up Communications to support a new focus on corporate comms.

Malaysia Airlines advised by former Virgin Atlantic comms chief Paul Charles

Malaysia Airlines advised by former Virgin Atlantic comms chief Paul Charles

A team from UK PR agency Perowne Charles Communications (PCC) is in Amsterdam to assist Malaysia Airlines with communications around the MH17 disaster, PRWeek understands.

Porter Novelli promotes Fenella Grey to UK MD

Porter Novelli promotes Fenella Grey to UK MD

Porter Novelli has promoted Fenella Grey to managing director of its UK office.

Kreab Gavin Anderson handles Chinese chemical company's IPO comms

Kreab Gavin Anderson, the financial PR specialist, is handling corporate and financial PR for GTS Chemical Holdings as it prepares to float on AIM.

Malaysia Airlines uses social media for first public comments on plane crash in Ukraine

Malaysia Airlines uses social media for first public comments on plane crash in Ukraine

After a Malaysia Airlines passenger plane was reportedly shot down by a surface-to-air missile in Ukraine near the Russian border on Thursday, the airline went straight to Twitter and Facebook to communicate with the public about the situation.

Microsoft layoffs to affect marketing, comms groups

Microsoft layoffs to affect marketing, comms groups

Microsoft confirmed on Thursday that the layoffs it announced earlier in the day, representing 14% of the company's workforce, will affect its marketing and communications teams.

Seven things to know Thursday morning

Seven things to know Thursday morning

Anonymous quotes explain Time Warner-21st Century Fox gulf, Microsoft expected to announce layoffs today; Civil rights groups demand Twitter released diversity data.

Analysis

Can a rebrand help change a disastrous narrative?

Can a rebrand help change a disastrous narrative?

With Malaysia Airlines contemplating a change of name following two passenger aircraft tragedies close together, PRWeek asks whether a rebrand is the right course.

Cause marketing realignment forces evolution of strategies

Cause marketing realignment forces evolution of strategies

Companies have moved beyond the support of banner causes, such as breast cancer or heart health, to align with issues that address business challenges.

How is Lego handling Greenpeace's pressure over Shell partnership?

How is Lego handling Greenpeace's pressure over Shell partnership?

Lego's reaction to Greenpeace's PR attack on its partnership with oil company Shell provides a case study of how a company should, or should not, react when it is targeted as a corollary in a protest campaign.

China food scandal rocks McDonald's and KFC

China food scandal rocks McDonald's and KFC

The two global fast food chains scramble to assure Chinese customers after a TV sting report accuses supplier of processing expired meat. What can these MNCs do to win back consumer trust in the wake of the latest scandal to hit their credibility?

LinkedIn's Newsle buy a boost for b-to-b communicators

LinkedIn's Newsle buy a boost for b-to-b communicators

LinkedIn is poised to become an even more valuable tool for b-to-b communicators after incorporating Newsle into its platform.

CEO Q&A

CEO Q&A: Jeremy Stoppelman, Yelp

CEO Q&A: Jeremy Stoppelman, Yelp

Jeremy Stoppelman, Yelp, speaks about its mobile app and the importance of educating people about the brand's mission.

CEO Q&A: Jay Gould, American Standard

CEO Q&A: Jay Gould, American Standard

American Standard's Jay Gould talks about improving staff morale and how the company's philanthropic efforts help increase sales.

CEO Q&A: Courteney Monroe, National Geographic Channel

CEO Q&A: Courteney Monroe, National Geographic Channel

National Geographic Channel's new US CEO Courteney Monroe talks to Diana Bradley about innovative tech and crisis comms strategies.

CEO Q&A: David Kenny, The Weather Channel

CEO Q&A: David Kenny, The Weather Channel

David Kenny, CEO of The Weather Channel, talks to Diana Bradley about the dispute with DirecTV and creating a culture of transparency.

CEO Q&A: Tony Hsieh, Zappos

CEO Q&A: Tony Hsieh, Zappos

Tony Hsieh, CEO of Zappos, talks about how the online retailer reinforces brand culture.

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