Latest Corporate News

Colliers International names Schultz as its first global CMO

Colliers International names Schultz as its first global CMO

She is reporting to CEO Doug Frye and COO Dylan Taylor.

Toyota ups Hamp to global comms chief, managing officer

Toyota ups Hamp to global comms chief, managing officer

The PepsiCo veteran will relocate to the automaker's Tokyo headquarters next month.

Seven questions for Meltwater CMO Valerie Fawzi

Seven questions for Meltwater CMO Valerie Fawzi

She hints at how her company will respond to unprecedented consolidation in the marcomms software and services space.

Six things PR pros need to know on Wednesday morning, 3.4.2015

Six things PR pros need to know on Wednesday morning, 3.4.2015

Clinton fires up Emily's List crowd, avoids email talk; Obamacare to go before Supreme Court, again; Bogusky to launch 'social impact' firm.

Ogilvy PR ups Raj to global business development leader

Ogilvy PR ups Raj to global business development leader

Raj will relocate from London to New York for the role.

Six things PR pros need to know on Monday morning, 3.2.2015

Six things PR pros need to know on Monday morning, 3.2.2015

'60 Minutes' says Lumber Liquidators skirted California law; Twitter investigates potential ISIS threats; Nurse who beat Ebola to sue her hospital network.

Verizon dings FCC's net neutrality ruling with 'Morse code' press release

Verizon dings FCC's net neutrality ruling with 'Morse code' press release

Verizon published a statement in Morse code to illustrate its opinion that the FCC's decision is "antiquated."

Coca-Cola celebrates century of 'iconic' Coke bottle with global marketing push

Coca-Cola celebrates century of 'iconic' Coke bottle with global marketing push

The campaign will run throughout this year, featuring digital, TV, and outdoor initiatives.

Ketchum ups Wood to lead New York corporate practice

Ketchum ups Wood to lead New York corporate practice

Wood, most recently EVP and group manager, has been at Ketchum since 2004.

Jay Carney to join Amazon in role overseeing PR, public policy: Politico

Jay Carney to join Amazon in role overseeing PR, public policy: Politico

The online retail giant will place both departments under the former White House press secretary.

Nine things PR pros need to know on Thursday morning, 2.26.2015

Nine things PR pros need to know on Thursday morning, 2.26.2015

Identity of "Jihadi John" revealed; FCC to vote on Net Neutrality; Publicis buys South Africa's Epic Communications.

Holland & Barrett and GNC owner seeks PR agency for consumer and corporate brief

Holland & Barrett and GNC owner seeks PR agency for consumer and corporate brief

NBTY Europe, the owner of health food shop Holland & Barrett and sports nutrition retailer GNC, is looking for a UK agency to manage its consumer and corporate work.

J&J redesigns news center to tell visual stories in real time

J&J redesigns news center to tell visual stories in real time

The visually enhanced J&J News Center is geared at media, consumers, staffers, and stakeholders.

Diageo holds pitch for UK corporate comms and public affairs brief

Diageo holds pitch for UK corporate comms and public affairs brief

Diageo GB is holding a pitch for a corporate comms and public affairs joint brief, an account that has been held by Edelman for the past five years.

Academy tries to soften blow with angry Joan Rivers fans

Academy tries to soften blow with angry Joan Rivers fans

Many think the late actress, comedian, and host should have appeared on the show's In Memoriam tribute.

MasterCard comms realignment emphasizes influencer engagement

MasterCard comms realignment emphasizes influencer engagement

The refreshed comms team will focus on corporate reputation and engagement.

Heineken comms head Stacey Tank to take the reins at Home Depot

Heineken comms head Stacey Tank to take the reins at Home Depot

Stacey Tank will relocate to Atlanta and report to Home Depot CEO Craig Menear.

Your call: Will Walmart's wage hikes boost its reputation?

Your call: Will Walmart's wage hikes boost its reputation?

Or are they just a cynical, long-term move by the retailer to quiet protestors.

Six things PR pros need to know on Friday morning, 2.20.2015

Six things PR pros need to know on Friday morning, 2.20.2015

Bill O'Reilly faces a Brian Williams problem of his own; YouTube to roll out kids website; Comcast plans touching Oscars ad; A 70s revival of Mad Men.

Astellas expands CCO Winton's role to lead government affairs

Astellas expands CCO Winton's role to lead government affairs

CCO Jeff Winton will oversee a team responsible for state and federal government affairs, among other communications disciplines.

Analysis

IR execs back Sony's rare decision to postpone earnings

IR execs back Sony's rare decision to postpone earnings

How Sony responds to the cyberattack could be a blueprint for future companies, say IR experts.

Six PR insights from the snowy slopes of Davos

Six PR insights from the snowy slopes of Davos

The World Economic Forum at Davos means a congregation of bold-faced names from across nations and industries. It also indicates what communications trends will move to the forefront in the next 12 months.

Outbreak comms plans: Break glass in case of emergency

Outbreak comms plans: Break glass in case of emergency

During last year's massive Ebola outbreak, public health institutes were ready with a comprehensive communications plan.

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

2014 has been a busy year for the PR industry. Here PRWeek looks back on some of the stories that hit the headlines...

Sony's hack response: Too pushy or not aggressive enough?

Sony's hack response: Too pushy or not aggressive enough?

The cyberattack against Sony Pictures Entertainment will go down as a landmark event in IT security and email etiquette. But will the studio's response be remembered as a step too far or not strong enough?

CEO Q&A

How Ixia's CEO is revamping its image and internal comms

How Ixia's CEO is revamping its image and internal comms

Ixia's Bethany Mayer talks to Diana Bradley about how the tech security organization is revamping its image and internal communications.

Girl Scouts CEO brings brand and cookies into the digital age

Girl Scouts CEO brings brand and cookies into the digital age

Anna Maria Chávez, Girl Scouts of the USA CEO talks to Diana Bradley about how the legacy group is leveraging digital to stay relevant.

CEO Q&A: How Whistle Sports is changing sports programming for Millennials

CEO Q&A: How Whistle Sports is changing sports programming for Millennials

Whistle Sports' John West speaks to Diana Bradley about connecting with younger fans and the YouTube network's global expansion plans.

CEO Q&A: David Simnick, SoapBox Soaps

CEO Q&A: David Simnick, SoapBox Soaps

Diana Bradley goes one on one with SoapBox Soaps CEO David Simnick about lessons learned and the organization's expanding market reach.

CEO Q&A: Jerome Peribere, Sealed Air

CEO Q&A: Jerome Peribere, Sealed Air

Sealed Air's Jerome Peribere talks about significant branding changes the company has made and its plans for relocation.

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