After opposing the idea for months, eBay has decided to spin off PayPal into a separate publicly traded business, and PR pros agree the company is communicating the move properly by focusing on the future.
The first Ebola case diagnosed in the US; GM CEO faces investors; National Breast Cancer Awareness Month begins
Spada is to merge with US legal specialist, Infinite PR, in a move that will create a Transatlantic consultancy with an initial turnover of more than $7m (£4m).
Mattel is evaluating its internal communications structure a month after the departure of former VP of corporate affairs Dallas Lawrence.
Andy Weitz, former US president and CEO of Hill+Knowlton Strategies, will join insurance and risk management company Aon as SVP of global marketing and communications.
eBay to spin off PayPal; Secret Service faces scrutiny; Netflix to release first original movie
PR professionals believe that having a good reputation means much more than simply better media coverage, according to the latest research by the PRCA and YouGov.
Obama Administration works to counter "tax inversion" deals; Government researchers find security hole in Healthcare.gov; Google cuts ties with ALEC; Omnicom CFO steps down; Press conference by Ravens owner criticized.
MSLGroup has promoted Jason Frank and James Parsons from their respective roles as chief marketing officer and chief operating officer to replace Jeremy Sice as joint CEOs.
The insurance giant dropped an ad starring comedian Rob Schneider from its rotation due to his anti-vaccine views after a social media outcry.
Millennials want businesses to help solve the world's problems, realizing that government can't do the job by itself.
China's general public has a more favorable view of corporations than that of the US, according to a study released Monday by Burson-Marsteller.
Chobani has brought on Weber Shandwick VP Michael Gonda to lead its communications team after reshuffling the group last year.
After three months in his most recent position at Volkswagen Group of America, Scott Vazin will join Toyota this month as VP of corporate and regional communications for North America.
Walmart discovered that David Tovar had not obtained a bachelor's degree from the University of Delaware in 1996, which he had claimed, during the screening process for a promotion to SVP.
Cargill's chief communicator urged counterparts to reach out to NGOs -- especially those that don't agree with them.
Dave Morris has been appointed by Weber Shandwick to the newly created EMEA-wide role of director of change management.
David Tovar, Walmart's VP of comms, is stepping down at the end of the month.
Russ Yarrow has left his role as Chevron's GM of corporate relations to focus on consulting opportunities.
The renewed contract with Ketchum is for one year.
As Alibaba executives go city to city as part of a 10-day roadshow, the pressure is on. Despite a bevy of new interactive media tools, roadshows are still a critical communications strategy for companies going public.
To prepare for what observers believe will be the largest technology IPO in history, Alibaba is in the midst of a 100-meeting roadshow.
Technology companies should not wait for an incident to explain the security features of their cloud platforms and what they must do to keep their data safe.
Financial communications experts say Burger King has responded well to the political and social media uproar over its decision to move its corporate headquarters to Canada - and save millions in US taxes in the process.
The CPG giant is making plans to rid itself of more than half its brands. While it does so, it must push a message of innovation and cost savings, say experts.
Zev and Jeffrey Weiss, co-CEOs at American Greetings, speak to Diana Bradley about privatization and how the company keeps evolving.
Joe Daniels of the National September 11 Memorial & Museum tells Diana Bradley about the nonprofit's comms efforts.
Jeremy Stoppelman, Yelp, speaks about its mobile app and the importance of educating people about the brand's mission.
American Standard's Jay Gould talks about improving staff morale and how the company's philanthropic efforts help increase sales.
National Geographic Channel's new US CEO Courteney Monroe talks to Diana Bradley about innovative tech and crisis comms strategies.