Latest Corporate News

Abernathy MacGregor lends Wounded Warrior Project crisis comms support

Abernathy MacGregor lends Wounded Warrior Project crisis comms support

The New York Times and CBS News have posted stories in recent weeks examining the nonprofit's spending.

Amid Super Bowl 50, NFL faces its biggest fight: Making the game safe

Amid Super Bowl 50, NFL faces its biggest fight: Making the game safe

On the eve of a Super Bowl likely to attract record ratings, the NFL is facing a critical long-term issue in player concussions. Improved communications can't solve the problem by itself, but it could give the league a good place to start.

FleishmanHillard wins global PR brief for headphone maker Bose

FleishmanHillard wins global PR brief for headphone maker Bose

FleishmanHillard has been appointed as Bose's first global PR agency, PRWeek has learned.

MLB's former director of business PR, Jeff Heckelman, goes to bat for Finsbury as VP

MLB's former director of business PR, Jeff Heckelman, goes to bat for Finsbury as VP

Heckelman has been brought on to help apply Finsbury's expertise in crisis communications, corporate reputation, and public policy to the sports and entertainment space.

KFC teams up with Edelman ahead of Super Bowl 50

KFC teams up with Edelman ahead of Super Bowl 50

The fast-food chain is hinting it will once again introduce a new actor to portray Colonel Sanders during Sunday's game.

Best Western Hotels moves account to J Public Relations

Best Western Hotels moves account to J Public Relations

Incumbent Allison+Partners had worked with the hotel company for more than a decade.

The 7 stories PR pros need to know on Wednesday morning, 2.3.2016

The 7 stories PR pros need to know on Wednesday morning, 2.3.2016

Obama to visit Baltimore mosque; Clinton, Sanders set for New Hampshire town hall; Testimony set on Flint water crisis; Intel's diversity report; Amazon plans physical expansion; Poor fourth-quarter results from Yahoo, Chipotle.

Tata Motors to rebrand new car following Zika virus outbreak

Tata Motors to rebrand new car following Zika virus outbreak

The motor company's new 'Zica' compact vehicle will be renamed to avoid association with the virus that has been declared a global emergency

Burson-Marsteller launches StepUp China

Burson-Marsteller launches StepUp China

New practice, in conjunction with Chinese agency Flyfinger, will focus on comms services for Chinese startups

Chipotle sickness crisis results in 6.8% revenue decrease

Chipotle sickness crisis results in 6.8% revenue decrease

Chain blames publicity around food-borne illness incidents for unprecedented revenue drop.

Uber has a new logo - and people are outraged

Uber has a new logo - and people are outraged

Twitter users gave the new logo, which Uber touted to several media outlets, a poor rating on Tuesday.

Pitching the end of the world: The comms challenges behind promoting the Doomsday Clock

Pitching the end of the world: The comms challenges behind promoting the Doomsday Clock

Despite the nuclear deal with Iran and the Paris climate accords, the world hasn't staved off disaster. How Hastings Group pitched that morbid story to members of the media.

Mike Love steps down as chairman of Burson-Marsteller UK

Mike Love steps down as chairman of Burson-Marsteller UK

Mike Love, chairman of Burson-Marsteller UK, will leave his role with immediate effect.

Jack Morton China hires new MD

Jack Morton China hires new MD

Evie Loo takes over from Adam Charles, who vacates the position after six years

Johnson & Johnson comms leader Maggie FitzPatrick stepping down

Johnson & Johnson comms leader Maggie FitzPatrick stepping down

FitzPatrick is departing the company as it evaluates its 150 agency partnerships.

There's no sweetheart tax deal, Google comms chief Peter Barron tells BBC

There's no sweetheart tax deal, Google comms chief Peter Barron tells BBC

Google EMEA's vice-president for comms and public affairs has appeared on BBC's The Andrew Marr Show to defend the firm's tax arrangements in the UK.

NerdWallet VP Ken Shuman joins Pindrop as global comms head

NerdWallet VP Ken Shuman joins Pindrop as global comms head

Shuman will help to develop an educational campaign around the issue of phone fraud.

Freuds returns to US with Brew Media Relations acquisition

Freuds returns to US with Brew Media Relations acquisition

Brew Media Relations, which was founded by Brooke Hammerling, will continue with its existing operations and report to Freuds CEO Andrew McGuinness.

Yahoo Japan under fire over ivory trading

Yahoo Japan under fire over ivory trading

Activists launch petition against tech giant urging the company to stop online ivory sales across its websites

China's financial crisis: what does it mean for PR?

China's financial crisis: what does it mean for PR?

Three financial PR experts give their thoughts on China's economic meltdown, the effect on brands and why a clear communications strategy could be a critical tool to help restore confidence

Analysis

Davos 2016 takeaways for communicators: Issues of gender, income inequality

Davos 2016 takeaways for communicators: Issues of gender, income inequality

Income inequality and gender imbalance are underlying issues in nearly every topic discussed at the World Economic Forum in Davos.

San Diego, Oakland must step up comms game to keep NFL teams

San Diego, Oakland must step up comms game to keep NFL teams

The St. Louis Rams are now the Los Angeles Rams. San Diego and Oakland will have to talk more actively with the public about the value of an NFL franchise to avoid the same fate, say comms experts.

Experts: NFL faces short-term debate, but little long-term business risk from 'Concussion'

Experts: NFL faces short-term debate, but little long-term business risk from 'Concussion'

Concussions will be back in the media spotlight when the Will Smith film hits theaters on Christmas Day, but that doesn't mean the NFL's business model faces long-term risk.

From Copenhagen to Paris: How the comms of climate change have shifted

From Copenhagen to Paris: How the comms of climate change have shifted

As world leaders prepare to gather in Paris on Monday for the crucial Climate Change Conference - in a city under a state of emergency following the terrorist attacks - PRWeek looks at how the comms of climate change have shifted since the disastrous Copenhagen summit six years ago and why walking the tightrope of language between misery and complacency is vital to tackling the issue.

Inside the 'hand-to-hand combat' of campaign rapid response teams

Inside the 'hand-to-hand combat' of campaign rapid response teams

"Rapid response used to be an innovation. Now it's a necessity," says Incite Agency founding partner Ben LaBolt.

CEO Q&A

CEO Q&A: Building brand awareness is challenge number one at Squarespace

CEO Q&A: Building brand awareness is challenge number one at Squarespace

"You may have a better product, but if someone isn't comparing you to other products, they don't know you exist," says the website-building company's CEO, Anthony Casalena

CEO Q&A: Betabrand's secret to keeping a clothing company in the news

CEO Q&A: Betabrand's secret to keeping a clothing company in the news

Betabrand CEO Chris Lindland tells Diana Bradley how he keeps his company in the media spotlight

Atlanta Hawks CEO Steve Koonin talks diversity, corruption, Ashley Madison(s)

Atlanta Hawks CEO Steve Koonin talks diversity, corruption, Ashley Madison(s)

The sports exec speaks to Diana Bradley about his stance on corruption in sports and the franchise's efforts to tackle diversity

CEO Q&A: Where Reddit goes from here

CEO Q&A: Where Reddit goes from here

After recently returning to Reddit, cofounder Steve Huffman tells Diana Bradley how the company is faring after a tumultuous few months

CEO Q&A: Archie Comics' Jon Goldwater on rebranding the series for the modern world

CEO Q&A: Archie Comics' Jon Goldwater on rebranding the series for the modern world

Archie Comics' CEO speaks to Diana Bradley about how the iconic comic book is keeping up in today's superhero-crazed world.