Latest Corporate News

Burson's Southwest US market leader Burns rejoins UnitedHealthcare

Burson's Southwest US market leader Burns rejoins UnitedHealthcare

In his new role at the organization, Burns will spearhead external communications for UnitedHealthcare's Medicare business

Seven things PR pros need to know on Friday morning, 1.23.2015

Seven things PR pros need to know on Friday morning, 1.23.2015

Sony pushes back Q4 earnings report; Comcast's lobbying in focus; Obama interviews on YouTube get a little weird.

Médard Schoenmaeckers joins HSBC in comms shake-up

Médard Schoenmaeckers joins HSBC in comms shake-up

HSBC has announced a shake-up at the top of its global PR team with the appointment of Médard Schoenmaeckers as global head of communications, working under current comms chief Pierre Goad whose remit has been extended to human resources.

Allison+Partners hires Ogilvy's Smith to expand corporate practice

Allison+Partners hires Ogilvy's Smith to expand corporate practice

Tom Smith is focusing on strengthening Allison's corporate offering, particularly working with clients on thought leadership and reputation.

Seven things PR pros need to know on Thursday morning, 1.22.2015

Seven things PR pros need to know on Thursday morning, 1.22.2015

Clinton to prioritize fixing leaks in prospective 2016 campaign; Uber faces regulatory hurdles in South Korea; American Express, eBay announce layoffs.

British Airways splits marketing department in major reshuffle

British Airways splits marketing department in major reshuffle

The changes will coincide with the departure of MD for brand and customer experience Frank van der Post next month.

Six things PR pros need to know on Tuesday morning, 1.20.2015

Six things PR pros need to know on Tuesday morning, 1.20.2015

More on global Tourism Australia agency review; Edelman releases Trust Barometer 2015; State of the Union preview.

Edelman: Public trust 'evaporated' in 2014

Edelman: Public trust 'evaporated' in 2014

The public's trust in businesses, NGOs, media, and government dropped last year, according to the latest edition of Edelman's Trust Barometer.

McDonald's veteran Heather Oldani to return to Edelman

McDonald's veteran Heather Oldani to return to Edelman

She is beginning her second stint at the PR firm in Chicago as EVP of corporate communications.

Cash-strapped US Postal Service cancels strategic comms agency search

Cash-strapped US Postal Service cancels strategic comms agency search

The US Postal Service has brought an early end to an agency review it was conducting for wide-ranging strategic comms services. It hopes to pick up the search later this year.

How Pitney Bowes is conveying a new identity for the digital age

How Pitney Bowes is conveying a new identity for the digital age

Pitney Bowes' VP of brand strategy explains what went into a major redesign and how the company is communicating about its new identity.

Waggener Edstrom wins global comms account with Collinson Latitude

Waggener Edstrom wins global comms account with Collinson Latitude

Collinson Latitude has appointed Waggener Edstrom to run its global comms, following a competitive pitch process with two other agencies.

Former American Airlines corp comms leader Backover lands at Baker Hughes

Former American Airlines corp comms leader Backover lands at Baker Hughes

He will serve as VP of comms, reporting to CFO Kimberly Ross.

Facebook's LinkedIn rival goes live with test partners

Facebook's LinkedIn rival goes live with test partners

Facebook's LinkedIn rival goes live with test partners

Aspectus PR forms partnership with US oil and gas consultancy Paige

Aspectus PR forms partnership with US oil and gas consultancy Paige

Global communications agency Aspectus has formed a partnership with Houston-based PR firm Paige to boost its US offering.

Gennaro departs AECOM to lead comms at Voya

Gennaro departs AECOM to lead comms at Voya

The former AECOM communications leader will oversee all internal and external messaging at the company and advise its senior leadership.

Ruder Finn snatches Belkin account from Edelman

Ruder Finn snatches Belkin account from Edelman

Ruder Finn is serving as the company's strategic communications firm in the US, along with assisting in some global efforts.

Inside NASA's communications plan for the SpaceX launch

Inside NASA's communications plan for the SpaceX launch

From Twitter Q&As to live TV coverage, a look at how NASA's communications team prepares for a big space mission.

Ex-Financial Times and Nick Clegg comms chief Emma Gilpin-Jacobs joins Trainline

Ex-Financial Times and Nick Clegg comms chief Emma Gilpin-Jacobs joins Trainline

Emma Gilpin-Jacobs, former comms chief at the Financial Times Group and later for Nick Clegg, has been recruited to oversee a PR overhaul at train ticket booking provider The Trainline as it eyes flotation, PRWeek has learned.

Bell Pottinger names MDs for Singapore and Burma

Bell Pottinger names MDs for Singapore and Burma

Bell Pottinger has announced three new senior appointments in Asia, including the promotion of Mark Worthington to managing director of the Singapore office and Graham Stewart as the first MD of the Burma (also known as Myanmar) operation.

Analysis

Six PR insights from the snowy slopes of Davos

Six PR insights from the snowy slopes of Davos

The World Economic Forum at Davos means a congregation of bold-faced names from across nations and industries. It also indicates what communications trends will move to the forefront in the next 12 months.

Outbreak comms plans: Break glass in case of emergency

Outbreak comms plans: Break glass in case of emergency

During last year's massive Ebola outbreak, public health institutes were ready with a comprehensive communications plan.

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

2014 has been a busy year for the PR industry. Here PRWeek looks back on some of the stories that hit the headlines...

Sony's hack response: Too pushy or not aggressive enough?

Sony's hack response: Too pushy or not aggressive enough?

The cyberattack against Sony Pictures Entertainment will go down as a landmark event in IT security and email etiquette. But will the studio's response be remembered as a step too far or not strong enough?

Air rage incidents demand steady nerves

Air rage incidents demand steady nerves

As recent events impacting three Asian airlines indicate, carriers may be best off treading carefully with social-media responses.

CEO Q&A

CEO Q&A: How Whistle Sports is changing sports programming for Millennials

CEO Q&A: How Whistle Sports is changing sports programming for Millennials

Whistle Sports' John West speaks to Diana Bradley about connecting with younger fans and the YouTube network's global expansion plans.

CEO Q&A: David Simnick, SoapBox Soaps

CEO Q&A: David Simnick, SoapBox Soaps

Diana Bradley goes one on one with SoapBox Soaps CEO David Simnick about lessons learned and the organization's expanding market reach.

CEO Q&A: Jerome Peribere, Sealed Air

CEO Q&A: Jerome Peribere, Sealed Air

Sealed Air's Jerome Peribere talks about significant branding changes the company has made and its plans for relocation.

CEO Q&A: Zev and Jeffrey Weiss, American Greetings

CEO Q&A: Zev and Jeffrey Weiss, American Greetings

Zev and Jeffrey Weiss, co-CEOs at American Greetings, speak to Diana Bradley about privatization and how the company keeps evolving.

CEO Q&A: Joe Daniels, National September 11 Memorial & Museum

CEO Q&A: Joe Daniels, National September 11 Memorial & Museum

Joe Daniels of the National September 11 Memorial & Museum tells Diana Bradley about the nonprofit's comms efforts.

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