Latest Corporate News

PR pros: eBay appears nimble, forward-looking in PayPal spin-off

PR pros: eBay appears nimble, forward-looking in PayPal spin-off

After opposing the idea for months, eBay has decided to spin off PayPal into a separate publicly traded business, and PR pros agree the company is communicating the move properly by focusing on the future.

Six things for PR pros to know Wednesday morning, 10.1.2014

Six things for PR pros to know Wednesday morning, 10.1.2014

The first Ebola case diagnosed in the US; GM CEO faces investors; National Breast Cancer Awareness Month begins

UK's Spada merges with US outfit Infinite PR to create $7m business

UK's Spada merges with US outfit Infinite PR to create $7m business

Spada is to merge with US legal specialist, Infinite PR, in a move that will create a Transatlantic consultancy with an initial turnover of more than $7m (£4m).

Mattel looks at potential comms restructure

Mattel looks at potential comms restructure

Mattel is evaluating its internal communications structure a month after the departure of former VP of corporate affairs Dallas Lawrence.

Former H+K US lead Weitz joins Aon as marcomms SVP

Former H+K US lead Weitz joins Aon as marcomms SVP

Andy Weitz, former US president and CEO of Hill+Knowlton Strategies, will join insurance and risk management company Aon as SVP of global marketing and communications.

Five things for PR pros to know Tuesday morning, 9.30.2014

Five things for PR pros to know Tuesday morning, 9.30.2014

eBay to spin off PayPal; Secret Service faces scrutiny; Netflix to release first original movie

Comms pros agree a strong corporate reputation attracts better employees

Comms pros agree a strong corporate reputation attracts better employees

PR professionals believe that having a good reputation means much more than simply better media coverage, according to the latest research by the PRCA and YouGov.

Ten things for PR pros to know Tuesday morning, 9.23.2014

Ten things for PR pros to know Tuesday morning, 9.23.2014

Obama Administration works to counter "tax inversion" deals; Government researchers find security hole in Healthcare.gov; Google cuts ties with ALEC; Omnicom CFO steps down; Press conference by Ravens owner criticized.

MSLGroup's Jeremy Sice to step down with joint CEOs to replace him

MSLGroup's Jeremy Sice to step down with joint CEOs to replace him

MSLGroup has promoted Jason Frank and James Parsons from their respective roles as chief marketing officer and chief operating officer to replace Jeremy Sice as joint CEOs.

State Farm drops ad starring Rob Schneider over anti-vaccine views

State Farm drops ad starring Rob Schneider over anti-vaccine views

The insurance giant dropped an ad starring comedian Rob Schneider from its rotation due to his anti-vaccine views after a social media outcry.

MSLGroup study: Millennials have high hopes for businesses

Millennials want businesses to help solve the world's problems, realizing that government can't do the job by itself.

Burson study: Chinese view corporations more favorably than Americans

Burson study: Chinese view corporations more favorably than Americans

China's general public has a more favorable view of corporations than that of the US, according to a study released Monday by Burson-Marsteller.

Chobani taps Weber Shandwick's Michael Gonda to lead comms

Chobani taps Weber Shandwick's Michael Gonda to lead comms

Chobani has brought on Weber Shandwick VP Michael Gonda to lead its communications team after reshuffling the group last year.

Volkswagen's Vazin moves to VP role at Toyota

Volkswagen's Vazin moves to VP role at Toyota

After three months in his most recent position at Volkswagen Group of America, Scott Vazin will join Toyota this month as VP of corporate and regional communications for North America.

Resumé discrepancy led to Tovar leaving Walmart

Resumé discrepancy led to Tovar leaving Walmart

Walmart discovered that David Tovar had not obtained a bachelor's degree from the University of Delaware in 1996, which he had claimed, during the screening process for a promotion to SVP.

Fernandez: Shared understanding is key to successful business

Fernandez: Shared understanding is key to successful business

Cargill's chief communicator urged counterparts to reach out to NGOs -- especially those that don't agree with them.

Weber Shandwick hires Dave Morris as EMEA change management director

Weber Shandwick hires Dave Morris as EMEA change management director

Dave Morris has been appointed by Weber Shandwick to the newly created EMEA-wide role of director of change management.

Walmart's Tovar to exit after eight years at retailer

Walmart's Tovar to exit after eight years at retailer

David Tovar, Walmart's VP of comms, is stepping down at the end of the month.

Chevron corporate relations GM Yarrow exits company

Chevron corporate relations GM Yarrow exits company

Russ Yarrow has left his role as Chevron's GM of corporate relations to focus on consulting opportunities.

Ketchum beats out four firms for H&R Block account

Ketchum beats out four firms for H&R Block account

The renewed contract with Ketchum is for one year.

Analysis

Alibaba shows critical comms importance of investor roadshows

Alibaba shows critical comms importance of investor roadshows

As Alibaba executives go city to city as part of a 10-day roadshow, the pressure is on. Despite a bevy of new interactive media tools, roadshows are still a critical communications strategy for companies going public.

Alibaba pre-IPO roadshow off to a hot start

Alibaba pre-IPO roadshow off to a hot start

To prepare for what observers believe will be the largest technology IPO in history, Alibaba is in the midst of a 100-meeting roadshow.

Comms lessons learned from the celebrity photo-hacking scandal

Comms lessons learned from the celebrity photo-hacking scandal

Technology companies should not wait for an incident to explain the security features of their cloud platforms and what they must do to keep their data safe.

Corporations walk a tightrope on tax-inversion comms

Corporations walk a tightrope on tax-inversion comms

Financial communications experts say Burger King has responded well to the political and social media uproar over its decision to move its corporate headquarters to Canada - and save millions in US taxes in the process.

Experts expect P&G to emphasize cost savings, innovation as it gets back to basics

Experts expect P&G to emphasize cost savings, innovation as it gets back to basics

The CPG giant is making plans to rid itself of more than half its brands. While it does so, it must push a message of innovation and cost savings, say experts.

CEO Q&A

CEO Q&A: Zev and Jeffrey Weiss, American Greetings

CEO Q&A: Zev and Jeffrey Weiss, American Greetings

Zev and Jeffrey Weiss, co-CEOs at American Greetings, speak to Diana Bradley about privatization and how the company keeps evolving.

CEO Q&A: Joe Daniels, National September 11 Memorial & Museum

CEO Q&A: Joe Daniels, National September 11 Memorial & Museum

Joe Daniels of the National September 11 Memorial & Museum tells Diana Bradley about the nonprofit's comms efforts.

CEO Q&A: Jeremy Stoppelman, Yelp

CEO Q&A: Jeremy Stoppelman, Yelp

Jeremy Stoppelman, Yelp, speaks about its mobile app and the importance of educating people about the brand's mission.

CEO Q&A: Jay Gould, American Standard

CEO Q&A: Jay Gould, American Standard

American Standard's Jay Gould talks about improving staff morale and how the company's philanthropic efforts help increase sales.

CEO Q&A: Courteney Monroe, National Geographic Channel

CEO Q&A: Courteney Monroe, National Geographic Channel

National Geographic Channel's new US CEO Courteney Monroe talks to Diana Bradley about innovative tech and crisis comms strategies.

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