Latest Corporate News

Comms pros, execs, and clients aren't seeing eye-to-eye on strategy and metrics

Comms pros, execs, and clients aren't seeing eye-to-eye on strategy and metrics

A new study from 104 West found communicators and clients have different marcomms and measurement priorities.

SoFi hires Condé Nast's Danika Owsley for consumer comms

SoFi hires Condé Nast's Danika Owsley for consumer comms

She is currently communications and marketing manager at Vogue and Teen Vogue.

Breakfast Briefing, 2.16.2017: More on Snap IPO, a day without immigrants

Breakfast Briefing, 2.16.2017: More on Snap IPO, a day without immigrants

Snap is tempering expectations for its upcoming IPO, which is still on track to be the largest tech floatation in the U.S. since Alibaba nearly three years ago.

1-800-Flowers finds out what happens when a brand gets on the wrong side of a pro wrestler

1-800-Flowers finds out what happens when a brand gets on the wrong side of a pro wrestler

WWE wrestler Chris Jericho added 1-800-Flowers to his "list" after what he thought was shoddy customer service.

Starwood comms execs pack bags after Marriott acquisition

Starwood comms execs pack bags after Marriott acquisition

Most of a string of departures took place after the deal's finalization last September.

Valentine's Day at Lyft: Ride-hailing service picks Pandora veteran as comms VP

Valentine's Day at Lyft: Ride-hailing service picks Pandora veteran as comms VP

Will Valentine started in the role on Monday.

Snickers empathizes with Adele after Grammys flub

Snickers empathizes with Adele after Grammys flub

After its intentional Super Bowl live ad disaster, the candy bar brand felt for Adele after she needed a do over of her tribute to George Michael.

Kellogg bumps up Josh Morton to director, corporate comms

Kellogg bumps up Josh Morton to director, corporate comms

Morton was previously associate director of corporate communications.

Nordstrom's non-response to Trump: Love it or hate it?

Nordstrom's non-response to Trump: Love it or hate it?

Nordstrom found itself in President Donald Trump's crosshairs this week after it dropped a line by his daughter, Ivanka. Grade the retailer's response below or tweet at @prweekus with your thoughts.

Paul Cohen resigns from PayPal, boomerangs back to Visa

Paul Cohen resigns from PayPal, boomerangs back to Visa

Cohen served as PayPal's VP and head of global corporate communications for about two years.

Omnicom shifts Cone Communications under Porter Novelli

Omnicom shifts Cone Communications under Porter Novelli

Cone will keep its brand, and CEO Bill Fleishman will stay in his role as Cone CEO.

Nordstrom is latest brand to face Trump's wrath on Twitter

Nordstrom is latest brand to face Trump's wrath on Twitter

But investors don't seem to care.

Kwittken wins race for Ironman PR account

Kwittken wins race for Ironman PR account

Kwittken is amplifying Ironman's internal team in strategic corporate and consumer communications.

Atomic PR founders Andy Getsey, James Hannon found Employera

Atomic PR founders Andy Getsey, James Hannon found Employera

The San Francisco-based firm has five staffers at launch, including Getsey and Hannon, the founders of Atomic PR.

At last, the internet reacts to 84 Lumber's Super Bowl LI spot

At last, the internet reacts to 84 Lumber's Super Bowl LI spot

The first half of the film was received positively. The second, not so much.

How communicators' jobs will change in the Trump era

How communicators' jobs will change in the Trump era

After a whirlwind two weeks, communicators are getting a sense of how the industry needs to change under President Trump.

Your call: Is Snap Inc. the next Facebook? Or the next Twitter?

Your call: Is Snap Inc. the next Facebook? Or the next Twitter?

Will it be boom or bust for Snapchat?

Breakfast Briefing, 2.3.2017: About Snapchat's losses...

Breakfast Briefing, 2.3.2017: About Snapchat's losses...

Snapchat filed for its much-anticipated IPO on Thursday afternoon, but some experts are concerned its losses over the past two years make it look like another social network that has trouble turning a profit.

Finsbury, Ogilvy and Burson get PR nod in WPP's Walgreens Boots Alliance mega-deal

Finsbury, Ogilvy and Burson get PR nod in WPP's Walgreens Boots Alliance mega-deal

Finsbury, Ogilvy and Burson-Marsteller will handle PR for WPP's global comms partnership with pharmacy giant Walgreens Boots Alliance (WBA).

Sard Verbinnen supports Snap Inc. on IPO comms

Sard Verbinnen supports Snap Inc. on IPO comms

Sard Verbinnen was one of the agencies that handled communications for Alibaba's record-breaking initial public offering in 2014.

Analysis

Engage or walk away? Brands' dilemma after a Trump Twitter attack

Engage or walk away? Brands' dilemma after a Trump Twitter attack

Experts are split on whether brands should push back against or placate the president if he mentions them on Twitter. Yet they agree all brands should be prepared for the scenario.

All on the line: Super Bowl LI could launch NFL into next chapter

All on the line: Super Bowl LI could launch NFL into next chapter

After a year of declining ratings, this Sunday's Super Bowl could be the NFL's chance to hook its next generation of fans.

Travel ban gives tech CEOs cover to resist Trump

Travel ban gives tech CEOs cover to resist Trump

In an ultra-politicized world, Silicon Valley has to choose between angering the world's most powerful man or a vindictive consumer market. Since last weekend, it's picked the former.

Message to retailers: Become tech brands

Message to retailers: Become tech brands

Physical retail outlets aren't going extinct, but they will have to adopt new technologies to make their stores a must-visit in a hyper-competitive environment, say experts.

Watch out holding companies, the management consultancies are coming

Watch out holding companies, the management consultancies are coming

Don't look now, but management consultancies such as Accenture and technology giants like IBM are moving onto the turf of WPP, Omnicom, and Publicis. How long before they're major marketing services players in their own right?

CEO Q&A

Underneath the story of Detroit is Bedrock

Underneath the story of Detroit is Bedrock

Bedrock CEO Jim Ketai chats about why he anchored his real-estate company in the Motor City's history and what it's doing to revitalize the urban center with art, architecture, and storytelling.

Nasdaq CEO Adena Friedman angles for a running start out of the gate

Nasdaq CEO Adena Friedman angles for a running start out of the gate

The first woman to lead a major U.S. stock exchange calls for a "balance of regulations" with the incoming Trump administration and gives PRWeek a deep dive into Nasdaq's corporate solutions suite.

Delta CEO Ed Bastian on responding to a crisis

Delta CEO Ed Bastian on responding to a crisis

Delta's CEO tells Sean Czarnecki that transparency and accepting blame helped the company recover quickly after a global outage.

Q&A: Verizon Wireless EVP and group president Ronan Dunne

Q&A: Verizon Wireless EVP and group president Ronan Dunne

Sean Czarnecki catches up with Verizon Wireless' Ronan Dunne as he attempts to port O2's British "customer-led, mobile-first" approach across the Atlantic to the U.S.

Mayo Clinic CEO John Noseworthy on how comms can make a better patient

Mayo Clinic CEO John Noseworthy on how comms can make a better patient

Mayo Clinic's CEO tells Sean Czarnecki how a trusted name in healthcare evolved digitally and centered communications on its newsroom while retaining integrity.