Lindsay Stein is PRWeek's senior reporter covering consumer marketing trends. Each week she shares her take on a major news story or issue in the sector. Contact Lindsay at firstname.lastname@example.org.
Sprint grabs Verizon's former pitchman prompting Verizon to tweet tales of stolen customers and better service.
Cheerios wasted no time getting information out across various platforms.
Brands are getting better at creating content. Next, they need to collaborate.
Now is the time for brands to dive into virtual reality to engage, entertain, and educate consumers.
The LGBT-supporting effort took traditional and social media by storm this week.
Generation Z is diverse, independent, knowledge-craving, and socially savvy, yet channel selective.
Cast your vote in PRWeek's latest poll.
Wen says there is "no scientific evidence" to support any claims that its products are causing hair loss.
Under Armour's latest campaign will propel the brand one step closer to rival Nike.
The revamped colonel campaign is grabbing consumer attention and generating brand buzz.
Doubts about artificial sweeteners could derail soda brand before it has a chance to regain its former sparkle.
Honda revealed its 2016 Accord and R&D facility in the tech hub of Silicon Valley.