Discover Los Angeles is bringing 'all the feels' of the iconic US city to the UK leg of its global brand campaign, which launched today (20 February).
Despite being dropped by Disney and YouTube, PewDiePie may still have a path forward working with smaller brands.
Major League Baseball (MLB) has hired W Communications to a wide-ranging, six-figure brief to grow the brand across Europe.
In its recent campaign, the fabric-softener brand invites consumers to create personalized videos and have mascot Snuggle Bear sing to their Valentines.
WWE wrestler Chris Jericho added 1-800-Flowers to his "list" after what he thought was shoddy customer service.
Iris has debuted its Participation Brand Index, which measures how advertisers harness their communities' power.
Disney cut ties with PewDiePie this week after he posted videos containing anti-Semitic content. However, Twitter users questioned why the family friendly entertainment giant worked with the outrageous YouTube star in the first place.
The adage 'sex sells' isn't just for marketing lingerie; other brands drop some not-so-subtle hints.
The YouTube star and former in-demand influencer is in the spotlight for the wrong reasons after posting anti-Semitic jokes.
After its intentional Super Bowl live ad disaster, the candy bar brand felt for Adele after she needed a do over of her tribute to George Michael.
The Cannes Lions has adopted their recommendation that judges reject sexist ads. Are small victories enough under the 'Objectifier in Chief?'
See ad agency 'Murphy + Kennedy' pitch cringe-worthy ideas that may hit a little too close to home.
Not only is Hauer a flutist and watercolorist in her free time, she's an actress who stars in a one-woman show and has a comedy routine involving a Disney monologue.
The Kenya Tourism Board (KTB) will kick off an open tender process to find PR agencies across its major markets in the coming month, PRWeek understands.
In a good way...
Cone will keep its brand, and CEO Bill Fleishman will stay in his role as Cone CEO.
But investors don't seem to care.
The traditional Oreo-and-milk pairing gets a modern twist with help from the NBA star.
Stranger than fiction: The restaurant chain and Jenna Fischer, the actress who played Pam Beesly Halpert on the show, had a comedic back and forth on Twitter on Tuesday.
Not every brand's ambitious social post got the attention (or mocking condescension) it deserved. We're here to help.
In today's hyper-political climate, even the best intentioned of campaigns can be criticized as opportunistic.
After a year of declining ratings, this Sunday's Super Bowl could be the NFL's chance to hook its next generation of fans.
Physical retail outlets aren't going extinct, but they will have to adopt new technologies to make their stores a must-visit in a hyper-competitive environment, say experts.
Automakers are using the event to show off mobility technologies, and so are the suppliers and partners who are helping them along the way to self-driving cars.
Virtual reality may be the flavor of the week, but it has several hurdles to clear before it's a more common part of marketing campaigns.
GNC CMO Jeff Hennion tells Diana Bradley why the 80-year-old vitamin and supplements retailer is suddenly revamping its business model.
Diana Bradley asks Motorola VP and CMO Jan Huckfeldt about how the company is going up against major competitors Apple and Samsung.
Diana Bradley asks Merck Consumer Health CMO Atilla Cansun about why the company is focused on preparing society for an average lifespan of 100 years.
Frito-Lay SVP and CMO Jennifer Saenz tells Diana Bradley about the snack company's approach to consumer engagement.
In a year, Europeans eat 40 pounds of yogurt. Americans eat 12. Peter McGuinness, Chobani's chief marketing and brand officer, tells Diana Bradley how the brand is making the product more enticing to Americans.