Latest Consumer News

Go Veggie offers support for people with #CheeseProblems

Go Veggie offers support for people with #CheeseProblems

The Lactose Intolerants Anonymous effort invites people who can't consume dairy to join the brand's pretend support group on the microsite cheeseproblems.com.

Six things PR pros need to know on Thursday, 10.30.2014

Six things PR pros need to know on Thursday, 10.30.2014

Tim Cook comes out in Bloomberg Businessweek essay; Giants win World Series, but #ChevyGuy steals the show post-game; Another contentious Christie press conference.

Uber sees departures in EMEA comms team

Uber sees departures in EMEA comms team

Recent departures from the regional comms team at new-generation taxi service Uber include EMEA head of comms Rachel Channing and EU head of policy Dominick Moxon-Tritsch, PRWeek understands.

Brands2Life boosts consumer practice with Ketchum hire

Brands2Life boosts consumer practice with Ketchum hire

Brands2Life has hired Lydia Howard to join its consumer team as a practice director.

Taco Bell disappears from social to promote new app

Taco Bell disappears from social to promote new app

Taco Bell's website and social media platforms went dark on Tuesday morning as part of a campaign to promote the chain's new mobile app in a way that would make it stand out from rivals.

Tourism group Brand USA sticks with Ogilvy PR as global media relations partner

Tourism group Brand USA sticks with Ogilvy PR as global media relations partner

Ogilvy Public Relations has been retained by Brand USA as its global partner for media relations.

Traditional media still a main course for food-focused consumers

Traditional media still a main course for food-focused consumers

Traditional media continues to play a major role in the media-consumption habits of consumers interested in food news and information, according to a study from Hunter Public Relations.

Eight things for PR pros to know Monday morning, 10.27.2014

Eight things for PR pros to know Monday morning, 10.27.2014

John Oliver wants food companies to #ShowUsYourPeanuts; CVS declines to use Apple Pay; New York, New Jersey split on Ebola quarantines.

Citizen brings in former Cohn & Wolfe exec Mark Cater to lead EMEA

Citizen brings in former Cohn & Wolfe exec Mark Cater to lead EMEA

Mark Cater, the former senior Cohn & Wolfe director, is joining consumer PR agency Citizen as EMEA MD with temporary responsibility for its in-flux UK operations.

P&G wields axe on Duracell

P&G wields axe on Duracell

"We greatly appreciate the contributions of our Duracell employees," CEO AG Lafley said.

Cake pulls off #FlightDecks campaign for new Virgin Atlantic 787

Cake pulls off #FlightDecks campaign for new Virgin Atlantic 787

Cake PR called on London-based bands Rudimental and Gorgon City to perform a live gig on board an in-flight Boeing 787 yesterday, to promote Virgin Atlantic's new fleet.

Christian Cull exits MSLGroup after four months

Christian Cull exits MSLGroup after four months

Christian Cull has left MSLGroup after just four months, with the agency not planning to replace him.

On a winning streak, Domino's Pizza is ready to tout its next big idea

On a winning streak, Domino's Pizza is ready to tout its next big idea

With its shares at a record high, Domino's Pizza isn't taking a media relations victory lap. Instead, the chain is getting ready to tout its next brand innovation.

Coca-Cola marketing, commercial chief Tripodi to retire

Coca-Cola marketing, commercial chief Tripodi to retire

Macros De Quinto will move into the chief marketing and commercial officer role vacated by Joe Tripodi next year.

Publicis Groupe reports third quarter organic growth of 1%

Publicis Groupe reports third quarter organic growth of 1%

A string of new business wins for MSLGroup played its part in restrained growth at Publicis Groupe, the French marketing services holding company, last quarter.

Waggener Edstrom ups Cook to top North America consumer role

Waggener Edstrom ups Cook to top North America consumer role

Tiffany Cook has been named head of the agency's consumer sector for North America.

Gorkana name stays and expect more acquisitions, says Jeremy Thompson

Gorkana name stays and expect more acquisitions, says Jeremy Thompson

The chief executive of Gorkana Group, who is becoming EMEA MD of its new parent company Cision, speaks to PRWeek following the completion of the deal this morning.

Canon USA reviews PR business

Canon USA reviews PR business

Canon USA has issued an RFP for its PR business.

Seven things PR pros need to know on Tuesday, 10.21.2014

Seven things PR pros need to know on Tuesday, 10.21.2014

Omnicom PR revenue up 2.5% in Q3; Microsoft offers free cloud-computing software to Ebola researchers; Staples investigates potential data breach

Starbucks admits to "rogue typos" in Welsh language store signage

Starbucks admits to "rogue typos" in Welsh language store signage

Starbucks has issued a mea culpa after customers of its first branch to adopt Welsh as its first language complained it featured mistranslated phrases.

Analysis

Real time travel

Real time travel

As more consumers turn to social platforms to ease their travel woes, industry brands are presented with myriad challenges as they look to satisfy those living in a 24/7 connected world.

Three challenges McDonald's will face rolling out 14,500 Facebook pages

Three challenges McDonald's will face rolling out 14,500 Facebook pages

It's no easy task for McDonald's to roll out 14,500 Facebook pages by next year. To do so, it must invest in staffing, get all stakeholders completely on board, and guarantee trust between executives and local employees, say PR pros.

Brands look to take the next step in LGBT marketing

Brands look to take the next step in LGBT marketing

Brands are evolving their LGBT initiatives as gay marriage continues to gain acceptance in the US. As a next step, marketers are looking for more diverse campaigns and improved communication with the community itself.

9 takeaways for PR pros from Advertising Week

9 takeaways for PR pros from Advertising Week

The 11th annual Advertising Week in New York took place September 29 - October 2, 2014. PR pros and marketers alike can gain inspiration from the event.

Trusted brands hold key to success of Internet of Things

Trusted brands hold key to success of Internet of Things

Imagine your car could automatically find a parking space in a busy city or your fridge could give recipes to your smartphone based on its contents. This future is already here.

CMO Q&A

CMO Q&A: Nuno Teles, Heineken USA

CMO Q&A: Nuno Teles, Heineken USA

Nuno Teles, CMO, Heineken USA, speaks to Lindsay Stein about growing the company's portfolio and future strategies for leveraging digital content.

CMO Q&A: Antonio Lucio, Visa

CMO Q&A: Antonio Lucio, Visa

Antonio Lucio, Visa's chief brand officer, talks about restructuring and results from its sponsorship of the 2014 World Cup.

CMO Q&A: Richard Davies, Newell Rubbermaid

CMO Q&A: Richard Davies, Newell Rubbermaid

Newell Rubbermaid's Richard Davies talks about crisis communication plans and the organization's marketing restructure.

CMO Q&A: Mary Daily, 20th Century Fox Home Entertainment

CMO Q&A: Mary Daily, 20th Century Fox Home Entertainment

Mary Daily, 20th Century Fox Home Entertainment, speaks about authentic storytelling and digital format challenges.

CMO Q&A: Samantha Skey, SheKnows

CMO Q&A: Samantha Skey, SheKnows

Samantha Skey, chief revenue officer and CMO at SheKnows, speaks about content creation and empowering kids.

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