Latest Consumer News

Who real-timed Valentine's Day the best - Butterfinger, Sony, or UPS?

Who real-timed Valentine's Day the best - Butterfinger, Sony, or UPS?

All three brands put real heart into their tweets.

Your call: Which brand got the biggest Super Bowl buzz bump?

Your call: Which brand got the biggest Super Bowl buzz bump?

From Peyton Manning's Budweiser name drop to Beyoncé's Red Lobster lyrics, some brands got a lot of attention - without huge ad buys.

Despite racist comments, LoanMart gives Hulk Hogan a 'second chance' as spokesman

Despite racist comments, LoanMart gives Hulk Hogan a 'second chance' as spokesman

The company said Hogan is a good fit as a spokesman, despite being kicked out of the WWE last year, because its campaign is about giving people a second chance.

Jaguar Land Rover hires global PR head from The Brooklyn Brothers

Jaguar Land Rover hires global PR head from The Brooklyn Brothers

Jaguar Land Rover has recruited Laura Wood, partner at The Brooklyn Brothers, to be its first head of global PR, brand and partnerships.

Facebook distances itself from board member's India colonialism comments

Facebook distances itself from board member's India colonialism comments

Company investor Marc Andreessen issues apology on Twitter over remarks Mark Zuckerberg called "deeply upsetting"

McDonald's: Our food does rot, just ask the scientists

McDonald's: Our food does rot, just ask the scientists

The chain is referring reporters to food-science experts about claims made on social media that its Happy Meals do not rot, even over a period of more than five years.

Coca-Cola's expectation-beating results credited to 'quality of marketing'

Coca-Cola's expectation-beating results credited to 'quality of marketing'

The soft-drink-maker has cited its "quality of marketing" as a driver of global sales.

Max Borges Agency plants flag in New York

Max Borges Agency plants flag in New York

The New York office, based in midtown Manhattan, opens on March 1 - almost two years after the firm opened its San Francisco office.

Facebook loses Free Basics fight in India

Facebook loses Free Basics fight in India

Telecoms regulator rules against internet app, sending Facebook back to the PR drawing board

Esurance reprises its Super Bowl Twitter contest, bests Pepsi, Mountain Dew

Esurance reprises its Super Bowl Twitter contest, bests Pepsi, Mountain Dew

Forget funny. Social media users want money.

Premier League launches new visual identity as it seeks agency to reposition brand

Premier League launches new visual identity as it seeks agency to reposition brand

The Premier League has launched a new logo and visual identity that will go live before the start of next season. It will also say goodbye to title sponsor Barclays, and hello to a new agency to help reposition the league.

Chipotle consumers confused by, or unaware of, one-day closure

Chipotle consumers confused by, or unaware of, one-day closure

At noon on Monday, hungry customers trudged through the snow in Manhattan's Chelsea neighborhood only to find the lights out and doors locked at the chain's 7th Avenue location.

Marketing feats and fumbles from Super Bowl 50

Marketing feats and fumbles from Super Bowl 50

After manning - no pun intended! - PRWeek's Twitter account during Super Bowl 50, Frank Washkuch picks the ads that made his night, as well as readers' favorites.

Will social network Peach be fruitless or an enticing marketing opportunity?

Will social network Peach be fruitless or an enticing marketing opportunity?

Now that the dust has settled following the launch of social network Peach, Marketing takes a look at what worthwhile opportunities, if any, it offers brands.

The 7 stories PR pros need to know on Monday morning, 2.8.2016

The 7 stories PR pros need to know on Monday morning, 2.8.2016

Super Bowl winners: Denver Broncos, Peyton Manning, Budweiser, Hyundai; Losers: Carolina Panthers, Cam Newton, Colonial Williamsburg; Chipotle shut-down; 'Rubiobot' fallout; Volkswagen to pay up.

Amid Super Bowl 50, NFL faces its biggest fight: Making the game safe

Amid Super Bowl 50, NFL faces its biggest fight: Making the game safe

On the eve of a Super Bowl likely to attract record ratings, the NFL is facing a critical long-term issue in player concussions. Improved communications can't solve the problem by itself, but it could give the league a good place to start.

FleishmanHillard wins global PR brief for headphone maker Bose

FleishmanHillard wins global PR brief for headphone maker Bose

FleishmanHillard has been appointed as Bose's first global PR agency, PRWeek has learned.

MLB's former director of business PR, Jeff Heckelman, goes to bat for Finsbury as VP

MLB's former director of business PR, Jeff Heckelman, goes to bat for Finsbury as VP

Heckelman has been brought on to help apply Finsbury's expertise in crisis communications, corporate reputation, and public policy to the sports and entertainment space.

Facebook vs. YouTube: Which is the best viral platform for Super Bowl ads?

Facebook vs. YouTube: Which is the best viral platform for Super Bowl ads?

Marketers have more social platforms to choose from, but only two really matter - for now.

KFC teams up with Edelman ahead of Super Bowl 50

KFC teams up with Edelman ahead of Super Bowl 50

The fast-food chain is hinting it will once again introduce a new actor to portray Colonel Sanders during Sunday's game.

Analysis

The chips are down for Chipotle, but not for long

The chips are down for Chipotle, but not for long

Brand fallout from the restaurant chain's food-safety crises may be fleeting.

This year, it's not Super Sunday for brands unless the fans participate

This year, it's not Super Sunday for brands unless the fans participate

Super Bowl 50 campaigns aren't just relying on TV ads; they're pushing viewers to digital and social channels to interact with the brands themselves.

A new ball game: Wireless networks throw down with performance-based marketing

A new ball game: Wireless networks throw down with performance-based marketing

Sprint and T-Mobile are counterpunching at Verizon's 'rolling balls' ad with their own data.

Hacking the Super Bowl: Get your brand noticed for less than $10m a minute

Hacking the Super Bowl: Get your brand noticed for less than $10m a minute

Newcastle, Oreo, and Old Milwaukee have inserted themselves into the game without buying commercial time. But is the trick getting harder to pull off?

San Diego, Oakland must step up comms game to keep NFL teams

San Diego, Oakland must step up comms game to keep NFL teams

The St. Louis Rams are now the Los Angeles Rams. San Diego and Oakland will have to talk more actively with the public about the value of an NFL franchise to avoid the same fate, say comms experts.

CMO Q&A

CMO Q&A: How KFC's Colonel Sanders reboot 'broke the Internet' - twice

CMO Q&A: How KFC's Colonel Sanders reboot 'broke the Internet' - twice

KFC CMO Kevin Hochman tells Diana Bradley how the brand plans to fight urban legends about its chicken in 2016 and why Colonel Sanders resonates with Millennials.

CMO Q&A: Deloitte Consulting's strategies on thought leadership, engaging execs

CMO Q&A: Deloitte Consulting's strategies on thought leadership, engaging execs

Jonathan Copulsky, Deloitte's chief content officer and Deloitte Consulting's CMO, talks to Diana Bradley about why the firm is leading thought leadership rankings.

CMO Q&A: Discovery and invention are key to GE's brand storytelling

CMO Q&A: Discovery and invention are key to GE's brand storytelling

Linda Boff, General Electric, talks to Steve Barrett on crafting the brand's narrative identity and its "business-to-human" comms approach

With brand partnerships, Discovery Education creates digital learning environments

With brand partnerships, Discovery Education creates digital learning environments

Discovery Education's Lori McFarling speaks to Lindsay Stein about the organization's plans to transform classrooms with interactive content

Inside Food Bank for New York's celebrity, social, and engagement strategies

Inside Food Bank for New York's celebrity, social, and engagement strategies

Silvia Davi of the Food Bank for New York City speaks to Lindsay Stein about the group's celebrity partnerships and how it leverages social.