Latest Consumer News

Virgin Atlantic hires Weber Shandwick for consumer PR brief

Virgin Atlantic hires Weber Shandwick for consumer PR brief

Virgin Atlantic has appointed Weber Shandwick as its retained consumer PR agency, handling an expanded brief that includes social media.

The times they are a-changin'

The times they are a-changin'

Former Mike and the Mad Dog front man Mike Francesa proved this week he was resistant to change others see as inevitable - modern communicators and marketers don't have that luxury, as this week's social media Wookiee viral show illustrated.

Brands challenge each other to up the ante on #RedNoseDay

Brands challenge each other to up the ante on #RedNoseDay

How 16 brands got into the (seriously silly) spirit of Red Nose Day.

PR bosses may be pro-EU, but they are advising clients to stay neutral

PR bosses may be pro-EU, but they are advising clients to stay neutral

Four weeks ahead of the referendum on the UK's membership of the EU, research shows that despite being generally pro-EU, most PR agencies are advising corporate clients to remain publicly neutral.

Ogilvy PR Malaysia and Huawei backtrack over Samsung statement

Ogilvy PR Malaysia and Huawei backtrack over Samsung statement

PR agency retracts release regarding Huawei's P9 phone launch that called the Samsung Galaxy S7 Edge "disappointing".

Celebrity chef Neal Fraser tricks food influencers into eating a 5-course McDonald's meal

Celebrity chef Neal Fraser tricks food influencers into eating a 5-course McDonald's meal

Forty Los Angeles food influencers at a dinner party can be heard throughout a video complimenting the food before the McDonald's connection was revealed.

Redefining 'healthy' is changing the conversation about food

Redefining 'healthy' is changing the conversation about food

The FDA said this month that it plans to add much-needed clarity to an overused word in food marketing: "healthy."

The 5 stories PR pros need to know on Tuesday morning, 5.24.2016

The 5 stories PR pros need to know on Tuesday morning, 5.24.2016

Snapchat users turn into mutants in X-Men push; Facebook makes changes to Trending Topics selection process; Twitter wants to #GiveCaptainAmericaABoyfriend; Australian algorithm ties internet anger to Snickers' price; TSA fires head of security.

Kohl's moves at lightspeed to leverage 'Chewbacca mask mom video'

Kohl's moves at lightspeed to leverage 'Chewbacca mask mom video'

What became the most viewed Facebook Live video of all time was posted by a Kohl's customer last week. Here's how the retail chain took advantage.

Inside Mr. Peanut's 'NUTmobile' Instagram account

Inside Mr. Peanut's 'NUTmobile' Instagram account

In search of youthful fans, an aging brand puts its century-old mascot in a giant wheeled legume and documents the road trip on Instagram.

Bacardi Group hires Ogilvy PR for seven-figure Europe-wide brief

Bacardi Group hires Ogilvy PR for seven-figure Europe-wide brief

Bacardi Group has hired Ogilvy PR for a new Europe-wide consumer PR brief believed to be worth seven figures, following a four-way competitive pitch, PRWeek has learned.

Sotheby's International Realty Affiliates names Relevance New York first global PR firm

Sotheby's International Realty Affiliates names Relevance New York first global PR firm

The firm was brought on last month after an RFP process.

Guitar Center picks Praytell as new AOR

Guitar Center picks Praytell as new AOR

The firm will help the retailer reach out beyond serious musicians to newbies picking up an instrument for the first time or going for lessons.

Ex-Rapp president sues agency for wrongful termination and discrimination

Ex-Rapp president sues agency for wrongful termination and discrimination

Greg Andersen claims global CEO Alexei Orlov disparaged women and Jews.

Watch: 50 Cent welcomes you 'In Da Hostel' for global Hostelworld campaign

Watch: 50 Cent welcomes you 'In Da Hostel' for global Hostelworld campaign

50 Cent has been brought in by Hostelworld in a PR parody of MTV show Cribs, with the In Da Club rapper praising a Barcelona hostel as "fresh and clean, yo".

InkHouse CEO Beth Monaghan on the death of infographics and what brands should use instead

InkHouse CEO Beth Monaghan on the death of infographics and what brands should use instead

Beth Monaghan, CEO and cofounder of InkHouse, on why infographics are no longer working for journalists and consumers.

Four Seasons selects HL Group as U.S. AOR

Four Seasons selects HL Group as U.S. AOR

Four Seasons chose HL Group due to the firm's experience in the luxury segment and its "innovative approach" to integrated marketing.

US anti-LGBT laws: Tourist boards respond after UK Government's travel warning

US anti-LGBT laws: Tourist boards respond after UK Government's travel warning

The tourism bodies for the US states of North Carolina and Mississippi are getting to grips with a PR headache after the British Government issued advice warning LGBT travellers of the risks of visiting in the wake of new legislation.

Friday the 13th: How 13 brands tied their products to the unluckiest day of the year

Friday the 13th: How 13 brands tied their products to the unluckiest day of the year

Dozens of brands weren't scared of making the most of Friday the 13th on social media. Here are a baker's dozen of the best.

Bentley names M&C Saatchi AOR as it eyes growth in the Americas

Bentley names M&C Saatchi AOR as it eyes growth in the Americas

JMPR was the incumbent on the account.

Analysis

Going dark on the web worked for Radiohead, but it won't work for you

Going dark on the web worked for Radiohead, but it won't work for you

Disappearing from the web is like a magic trick - in more ways than one.

Why more execs are opening up on Facebook

Why more execs are opening up on Facebook

More business leaders, such as GE's Beth Comstock, are finding a more authentic connection via Facebook Live.

The post-merger key for Alaska Airlines' brand: Keep Virgin America's culture

The post-merger key for Alaska Airlines' brand: Keep Virgin America's culture

Alaska Airlines' acquisition of Virgin America gives it a bigger footprint on the West Coast. It also bought a fun, standout brand that experts say it should maintain in some way post-merger.

Sponsors hope for the best, prepare for the worst, for Rio Olympic Games

Sponsors hope for the best, prepare for the worst, for Rio Olympic Games

With the country facing a national corruption scandal, economic worries, and the Zika virus, Olympic sponsors - and the brands looking to usurp them at the Games - are preparing for a range of serious issues.

Time to step up: Instagram's changes mean no more filler content by brands

Time to step up: Instagram's changes mean no more filler content by brands

It's no longer just about how many followers a brand or influencer has, algorithmic changes will increase the value of brand-user interaction and quality.

CMO Q&A

CMO Q&A: How 75-year-old brand M&M's keeps its marketing from going stale

CMO Q&A: How 75-year-old brand M&M's keeps its marketing from going stale

Berta De Pablos-Barbier, marketing VP for Mars Chocolate North America, dishes on how M&M's has continued to "stay cool" with consumers for decades.

CMO Q&A: Keds' Emily Culp on working with Taylor Swift, real-time marketing

CMO Q&A: Keds' Emily Culp on working with Taylor Swift, real-time marketing

Keds CMO Emily Culp tells Diana Bradley how the shoe brand has stayed relevant for 100 years.

How Peeps is marketing to millennial moms

How Peeps is marketing to millennial moms

Kathleen Parker, VP of marketing at Peeps parent Just Born Quality Confections, tells Diana Bradley why the marshmallow chicks need millennial moms.

CMO Q&A: How KFC's Colonel Sanders reboot 'broke the Internet' - twice

CMO Q&A: How KFC's Colonel Sanders reboot 'broke the Internet' - twice

KFC CMO Kevin Hochman tells Diana Bradley how the brand plans to fight urban legends about its chicken in 2016 and why Colonel Sanders resonates with Millennials.

CMO Q&A: Deloitte Consulting's strategies on thought leadership, engaging execs

CMO Q&A: Deloitte Consulting's strategies on thought leadership, engaging execs

Jonathan Copulsky, Deloitte's chief content officer and Deloitte Consulting's CMO, talks to Diana Bradley about why the firm is leading thought leadership rankings.