Latest Consumer News

McDonald's, DDB reveal plan for total, real-time response to customers

McDonald's, DDB reveal plan for total, real-time response to customers

The fast food giant's CMO, Deborah Wahl, discussed this summer's creative review and the brand's ambitious marketing plans at Advertising Week.

General Motors' Buick, GMC bring on M Booth as PR AOR

General Motors' Buick, GMC bring on M Booth as PR AOR

Weber Shandwick, MSLGroup, and John Doe previously worked on the two brands.

Arnold Palmer's off-the-course legacy

Arnold Palmer's off-the-course legacy

Arnold Palmer was a legendary golfer, but he also left behind a legacy as a product endorser that few have matched.

Facebook hires Unity for UK launch of VR headset Oculus Rift

Facebook hires Unity for UK launch of VR headset Oculus Rift

Facebook has appointed Unity to handle PR for the UK launch of its virtual reality headset Oculus Rift, with the account understood to be worth around £500,000 a year, PRWeek has learned.

Pine-Sol targets YouTube users with 19 category-specific pre-roll spots

Pine-Sol targets YouTube users with 19 category-specific pre-roll spots

In bid to expand perception, the brand and agency Critical Mass make clever use of Google data.

The truth still matters, just ask Ryan Lochte

The truth still matters, just ask Ryan Lochte

The bizarre fiasco at the Rio Olympics resulted in major losses for the star athlete while highlighting the importance of ethics and honesty required from all parties - including public relations.

Unilever consolidates local and global marketing units

Unilever consolidates local and global marketing units

Global and local marketers for the consumer goods giant will report to directors in charge of brands, rather than regions.

POLL: Wrigley's response to Donald Trump Jr.'s Skittles tweet: Best reply ever? Or wasted opportunity?

POLL: Wrigley's response to Donald Trump Jr.'s Skittles tweet: Best reply ever? Or wasted opportunity?

Tell us what you think about the latest controversial Trump tweet gracing the internet.

Former Apple comms staffer Sarah O'Brien joins Tesla

Former Apple comms staffer Sarah O'Brien joins Tesla

She has joined the electric car company as senior director of communications.

Rio 2016 sponsorship: Olympics gives visibility, Paralympics boosts likeability, study finds

Rio 2016 sponsorship: Olympics gives visibility, Paralympics boosts likeability, study finds

As Rio returns to normality after its Olympic and Paralympic festivities, a study reveals that while being a sponsor of the Olympics was great for getting a brand's name around, consumers grow fonder of Paralympics sponsors.

Stagwell Group makes minority investment in Finn Partners

Stagwell Group makes minority investment in Finn Partners

The two organizations will also roll out a conflict shop called Wye Communications.

#Skittlegate day 2: Brand's PR team impersonated on Twitter

#Skittlegate day 2: Brand's PR team impersonated on Twitter

Donald Trump Jr.'s comments mentioning the brand not only launched dozens of memes, but a Twitter account impersonating the Skittles communications team.

Lessons from Mario: How to create successful brand characters

Lessons from Mario: How to create successful brand characters

Mario is finally heading to your iPhone, but what is it that made the Italian plumber stand the test of time?

Karen Clyne takes the lead at MWWPR San Francisco

Karen Clyne takes the lead at MWWPR San Francisco

Clyne most recently worked as SVP of client services at Eastwick.

Etsy launches first global campaign celebrating individuality

Etsy launches first global campaign celebrating individuality

The Difference Makes Us campaign highlights people's individuality and creativity and spans the online marketplace's core markets of the U.K., U.S., Canada, Australia, France, and Germany.

Heineken's Strongbow hard cider brand puts Current on tap

Heineken's Strongbow hard cider brand puts Current on tap

The firm is focused on brand awareness, as well as showing off the cider through mixology recipes and food pairings and taking advantage of culinary trends.

Q+A: Joy Howard, from indie rockstar to Sonos CMO

Q+A: Joy Howard, from indie rockstar to Sonos CMO

"Music and art itself does not need a goal. It is actually what makes life worth living. It separates us from just being robots."

PR folk in Rio: Pitch helping Channel 4 amplify the Paralympics

PR folk in Rio: Pitch helping Channel 4 amplify the Paralympics

PRWeek chats to comms pros in Brazil: Matthew Hocken, senior account manager at Pitch PR, is on the ground in Rio helping Channel 4 tell some 'amazing' Paralympics stories.

Weber Shandwick acquires U.K. mobile and digital firm Flipside

Weber Shandwick acquires U.K. mobile and digital firm Flipside

London-based Flipside's capabilities include designing and developing mobile apps and digital experiences - it is Weber's second acquisition of 2016.

DiGennaro brings on Ketchum's Bob Osmond as client service EVP

DiGennaro brings on Ketchum's Bob Osmond as client service EVP

Most recently, Osmond directed the global Procter & Gamble Gillette account as an SVP at Ketchum.

Analysis

Skittles proves breaking the internet isn't always worth it

Skittles proves breaking the internet isn't always worth it

Skittles could have responded to Donald Trump Jr.'s tweet mentioning its brand with snark, but its decision to step back was the smarter long-term move, according to experts.

Rio 2016: which sponsors won Gold and which stumbled at the 'sharing Olympics'?

Rio 2016: which sponsors won Gold and which stumbled at the 'sharing Olympics'?

Samsung is the global Olympics sponsor that had the most effective activities around Rio 2016 - although sponsors often struggled to convert the extra exposure into more favourable sentiment, new research suggests.

Reputation in layover: Why airlines need to be more transparent with customers

Reputation in layover: Why airlines need to be more transparent with customers

Airlines' reputations are hinging on how effectively they find solutions to industry-wide problems like overlapping systems from merged carriers and communicate them to the public.

Marketers reveal what's keeping them up at night about the Rio Olympics

Marketers reveal what's keeping them up at night about the Rio Olympics

The threats of Zika and terrorism have gotten most of the headlines, but traffic and infrastructure concerns are on marketers' minds.

Communicating a comeback: Cleveland institutions bask in convention spotlight

Communicating a comeback: Cleveland institutions bask in convention spotlight

Organizations including the Cleveland Clinic and the Rock & Roll Hall of Fame are taking advantage of an influx of influential visitors to tell their stories, and that of their host city, while trying to stay above the political fray.

CMO Q&A

CMO Q&A: Inside Chobani's plan to get Americans to eat as much yogurt as Europeans

CMO Q&A: Inside Chobani's plan to get Americans to eat as much yogurt as Europeans

In a year, Europeans eat 40 pounds of yogurt. Americans eat 12. Peter McGuinness, Chobani's chief marketing and brand officer, tells Diana Bradley how the brand is making the product more enticing to Americans.

Bark & Co chief marketer: We want our brand to be a "Disney for dogs"

Bark & Co chief marketer: We want our brand to be a "Disney for dogs"

Bark & Co CMO Pat Shores tells Diana Bradley about the steps the company is taking to create a ubiquitous dog care and entertainment brand.

CMO Q&A: How 75-year-old brand M&M's keeps its marketing from going stale

CMO Q&A: How 75-year-old brand M&M's keeps its marketing from going stale

Berta De Pablos-Barbier, marketing VP for Mars Chocolate North America, dishes on how M&M's has continued to "stay cool" with consumers for decades.

CMO Q&A: Keds' Emily Culp on working with Taylor Swift, real-time marketing

CMO Q&A: Keds' Emily Culp on working with Taylor Swift, real-time marketing

Keds CMO Emily Culp tells Diana Bradley how the shoe brand has stayed relevant for 100 years.

How Peeps is marketing to millennial moms

How Peeps is marketing to millennial moms

Kathleen Parker, VP of marketing at Peeps parent Just Born Quality Confections, tells Diana Bradley why the marshmallow chicks need millennial moms.