Latest Consumer News

Ben & Jerry's seeks 'social change' with global CSR campaign

Ben & Jerry's seeks 'social change' with global CSR campaign

Ben & Jerry's is inviting 18- to 34-year-olds from 11 European and Asian markets who are using business to "create social change" to claim a prize.

Adidas NEORunway fashion show run by fans on Twitter

Adidas NEORunway fashion show run by fans on Twitter

A 'tweet-powered' fashion show in which teenagers control every aspect from clothes to hair and make-up launches tomorrow in New York.

Apple chief said to be relaxing Katie Cotton's "control-obsessed PR regime"

Apple chief said to be relaxing Katie Cotton's "control-obsessed PR regime"

The man who succeeded Steve Jobs at the helm of Apple is making the company and its PR team "friendlier and more transparent", according to an in-depth investigation.

Viral review: Old Spice does #IceBucketChallenge with a twist

Viral review: Old Spice does #IceBucketChallenge with a twist

Social video experts Be On review the latest viral from Old Spice

Red Bull's #HeroTour campaign shows awesome things people can do

Red Bull's #HeroTour campaign shows awesome things people can do

Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines from Red Bull and Starbucks.

Cinnamon Toast Crunch invites Millennials to celebrate its 30th birthday

Cinnamon Toast Crunch invites Millennials to celebrate its 30th birthday

As Cinnamon Toast Crunch turns 30, it's connecting with Millennials who are doing the same through social-media-driven giveaways and events.

Pernod Ricard taps Ketchum as first entertainment marketing agency

Pernod Ricard taps Ketchum as first entertainment marketing agency

Pernod Ricard USA has appointed Ketchum's Sports & Entertainment division as its first entertainment marketing AOR.

Red Lobster works with MWW following split from Darden Restaurants

Red Lobster works with MWW following split from Darden Restaurants

Red Lobster, which separated from former parent company Darden Restaurants at the end of July, has brought on MWW. It previously worked with Edelman when it was a part of Darden.

Legacy gives teens social tools to advocate against smoking

Legacy gives teens social tools to advocate against smoking

Legacy, the public health foundation that directs and funds the Truth campaign, is tapping into teens' online influence to stop their peers from smoking.

WPP PR operating profits climb 8.3% in H1 2014

WPP PR operating profits climb 8.3% in H1 2014

The holding company behind Burson-Marsteller and Finsbury has put its underperformance in PR behind it with a substantial increase in operating profit for the first six months of the year.

BSH retains Finn Partners to handle Bosch, Thermador brands in North America

BSH retains Finn Partners to handle Bosch, Thermador brands in North America

LOS ANGELES: BSH Home Appliances has renewed its contract with Finn Partners, retaining it as PR AOR for the US-based Bosch and Thermador brands and corporate relations for the company in North America, following a competitive review.

Eight things for PR pros to know Monday morning, 8.25.2014

Eight things for PR pros to know Monday morning, 8.25.2014

MTV airs PSA on Ferguson during VMAs, while Legacy Foundation urges celebrities to kick the habit. Tim Hortons deal could allow Burger King to avoid taxes by moving headquarters to Canada; Roche to buy California-based biotech company.

MWW hires Spong PR's Lori Robinson for SVP role

MWW hires Spong PR's Lori Robinson for SVP role

NEW YORK: Spong PR senior principal and New York office director Lori Robinson is joining MWW as an SVP in its New York consumer marketing practice.

NFL gives Together We Make Football a social push for new season

NFL gives Together We Make Football a social push for new season

The NFL has upgraded its social media repertoire for the second season of its Together We Make Football campaign, the league's hallmark season-long effort.

McDonald's pays tribute to farmers 'who care' in UK, Ireland

McDonald's pays tribute to farmers 'who care' in UK, Ireland

McDonald's is highlighting its efforts to work with British and Irish farmers "who care" about the welfare of their livestock and the quality of their produce.

Max Clifford's PR firm wound up with debts of almost half a million pounds

Max Clifford's PR firm wound up with debts of almost half a million pounds

Max Clifford's PR firm is to be wound up owing £473,000 to 19 creditors including the taxman, Channel 4 and the Newspaper Licensing Agency, records at Companies House show.

Former Maloney & Fox principal launches creativity-focused consultancy

Former Maloney & Fox principal launches creativity-focused consultancy

Brian Maloney, former MD of Ogilvy Public Relations' US consumer marketing practice, has launched his own agency focused on idea generation, event services, and networking.

AB InBev reviews Stella Artois and Budweiser UK work

AB InBev reviews Stella Artois and Budweiser UK work

AB InBev UK, part of the world's largest brewer, has launched a major consumer pitch for some of its biggest brands.

FreshDirect brings on Kwittken to tell brand story

FreshDirect brings on Kwittken to tell brand story

Prior to Kwittken, FreshDirect worked with Philadelphia-based Braithwaite Communications. Representatives from Braithwaite were not immediately available for comment.

Pharma giant Merck reviews Seven Seas UK brief

Pharma giant Merck reviews Seven Seas UK brief

Multibillion-pound pharma heavyweight Merck is pitching out UK PR work for its Seven Seas vitality brand.

Analysis

How NFL brand partners are building buzz for this season's kickoff

How NFL brand partners are building buzz for this season's kickoff

Like the teams themselves, the NFL's brand partners are also putting their strategies in place for the 2014 season.

How Kleenex, Quaker Oats, and H&M are embracing CSR in back-to-school campaigns

How Kleenex, Quaker Oats, and H&M are embracing CSR in back-to-school campaigns

Consumer brands are tying CSR to their back-to-school campaigns, and reaching out to new audiences in the process.

Experts expect P&G to emphasize cost savings, innovation as it gets back to basics

Experts expect P&G to emphasize cost savings, innovation as it gets back to basics

The CPG giant is making plans to rid itself of more than half its brands. While it does so, it must push a message of innovation and cost savings, say experts.

As concern grows, airlines urged to resist over-communicating on safety

As concern grows, airlines urged to resist over-communicating on safety

Airlines may be tempted to trumpet their safety records or the general safety of air travel following a number of aviation disasters that have left hundreds of passengers dead.

Cause marketing realignment forces evolution of strategies

Cause marketing realignment forces evolution of strategies

Companies have moved beyond the support of banner causes, such as breast cancer or heart health, to align with issues that address business challenges.

CMO Q&A

CMO Q&A: Richard Davies, Newell Rubbermaid

CMO Q&A: Richard Davies, Newell Rubbermaid

Newell Rubbermaid's Richard Davies talks about crisis communication plans and the organization's marketing restructure.

CMO Q&A: Mary Daily, 20th Century Fox Home Entertainment

CMO Q&A: Mary Daily, 20th Century Fox Home Entertainment

Mary Daily, 20th Century Fox Home Entertainment, speaks about authentic storytelling and digital format challenges.

CMO Q&A: Samantha Skey, SheKnows

CMO Q&A: Samantha Skey, SheKnows

Samantha Skey, chief revenue officer and CMO at SheKnows, speaks about content creation and empowering kids.

CMO Q&A: Julie Parrish, NetApp

CMO Q&A: Julie Parrish, NetApp

NetApp CMO Julie Parrish talks about the company's partnership with the NFL and its corporate positioning.

CMO Q&A: Allyson Witherspoon, Infiniti

CMO Q&A: Allyson Witherspoon, Infiniti

Allyson Witherspoon, director of marcomms at Infiniti talks about the luxury of taking risks and her plans for internal integration.

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