Latest Consumer News

Canada Goose hires M Booth to heat up PR in the US

Canada Goose hires M Booth to heat up PR in the US

The agency will act as Canada Goose's "eyes and ears on the ground" in the US.

DraftKings enlists United Entertainment Group to boost brand awareness

DraftKings enlists United Entertainment Group to boost brand awareness

The fantasy sports site received an additional $300 million in investments this week.

The 6 stories PR pros need to know on Tuesday morning, 7.28.2015

The 6 stories PR pros need to know on Tuesday morning, 7.28.2015

P&G to name new CEO; Q&A with Gawker's Nick Denton; Most Americans disapprove of Iran deal.

US snack Twinkie appoints Frank PR to grow brand in the UK

US snack Twinkie appoints Frank PR to grow brand in the UK

Innovative Bites, the distributor of US food brands including Hostess and Pop Corners, has hired Frank PR to represent the iconic snack brand Twinkie, PRWeek understands.

Text100 Singapore awarded Pioneer and iQNECT communications deals

Text100 Singapore awarded Pioneer and iQNECT communications deals

Agency will manage integrated campaigns for the car entertainment and mobile technology companies

Kingsford Charcoal lights faster, doesn't burn athletes

Kingsford Charcoal lights faster, doesn't burn athletes

Leveraging buzz around O'Bannon's court victory over the NCAA sparks conversation around Kingsford Charcoal

From McDonald's to Ikea, 7 of the best emoji marketing campaigns

From McDonald's to Ikea, 7 of the best emoji marketing campaigns

It's the world's fastest-growing digital language, and brands are beginning to build it into their marketing campaigns in their attempts to target Millennials, say Mark Middlemas, director of communications at RadiumOne, and Millennial marketing intern Aidan Lonergan.

WWE quickly gives Hulk Hogan the big boot after racist rant surfaces

WWE quickly gives Hulk Hogan the big boot after racist rant surfaces

Recordings emerged Friday morning of the wrestling superstar allegedly going on a racist rant in 2012. WWE quickly cut ties and removed all trace of Hogan from its website.

Infographic: Snapchat's first four years

Infographic: Snapchat's first four years

But how does it compare with other social platforms at this point?

Burson-Marsteller wins Jamaica Tourist Board UK PR account

Burson-Marsteller wins Jamaica Tourist Board UK PR account

The Jamaica Tourist Board (JTB) has appointed Burson-Marsteller to manage its PR following a five-way pitch, PRWeek has learned.

Ready for takeoff: JetBlue's sales, brand loyalty set to soar with CSR book effort

Ready for takeoff: JetBlue's sales, brand loyalty set to soar with CSR book effort

JetBlue launched a free book vending machine initiative for underprivileged kids earlier this month.

DeVries to make over US comms for wet n wild cosmetics brand

DeVries to make over US comms for wet n wild cosmetics brand

Parent company Markwins Beauty Products hired DeVries earlier this month.

Google leading brand in world but losing sense of purpose, says global survey

Google is the leading brand in the world but it is losing its sense of purpose, according to a global survey of 3,000 people about 100 leading companies.

FleishmanHillard and Fishburn office-sharing arrangement fuels merger rumours

FleishmanHillard and Fishburn office-sharing arrangement fuels merger rumours

FleishmanHillard and Fishburn are to share offices from the autumn, PRWeek understands.

Top brands increase YouTube ad spend by 60%

Top brands increase YouTube ad spend by 60%

Google found that views of branded content of the top 100 brands have almost doubled in the past 12 months.

Mitsubishi makes US POW apology: Will other firms follow suit?

Mitsubishi makes US POW apology: Will other firms follow suit?

This will "almost certainly have implications for other Japanese corporations," says leading Asia reputation expert.

How cheating site Ashley Madison responded to an 'act of cyber-terrorism'

How cheating site Ashley Madison responded to an 'act of cyber-terrorism'

Its parent company, Avid Life Media, is working with Levick Communications on its comms response.

RadioShack comms head departs for JPS Health

RadioShack comms head departs for JPS Health

Merianne Roth had served as VP of strategic communications at the electronics retailer since mid-2013.

How 14 brands are getting emojinal on #WorldEmojiDay

How 14 brands are getting emojinal on #WorldEmojiDay

It's not easy for brands to keep their emojians under control today.

MWW takes over Harry & David account for 1-800-Flowers

MWW takes over Harry & David account for 1-800-Flowers

1-800-Flowers.com bought Harry & David, which was founded in 1934, for $143 million last September.

Analysis

It's been a torrid week for Toshiba, but "it will not crumble", says crisis expert

It's been a torrid week for Toshiba, but "it will not crumble", says crisis expert

After the Japanese giant was rocked by a financial reporting scandal, it is now pursuing a "clear the deck" strategy

Teneo: The ambition is global

Teneo: The ambition is global

The acquisition of Blue Rubicon and StockWell by Teneo Holdings last week has sent shockwaves through the industry. The scale of the ambition is huge: to set up a global City and crisis shop to challenge stalwarts such as Finsbury and Brunswick, and become the market leaders in this field. PRWeek assesses the impact on the industry as well as what it says about the health of the mergers and acquisitions market for PR agencies in the UK and beyond.

International talent: Asia integration is a 'two-way street'

International talent: Asia integration is a 'two-way street'

In the wake of Toyota conceding it didn't do enough to help Julie Hamp integrate in Japan, what responsibilities does the PR industry have towards international employees?

Not Lovin' It: McDonald's consumers want transparency as key ingredient

Not Lovin' It: McDonald's consumers want transparency as key ingredient

In May, McDonald's CEO Steve Easterbrook announced a turnaround plan to focus on the chain's "future as a modern, progressive burger company" by building brand excitement and cutting costs

A PR win for Apple, but a much bigger victory for Taylor Swift

A PR win for Apple, but a much bigger victory for Taylor Swift

The pop star cemented her reputation as a mega-star who can use her influence to change minds, not just sell records, by taking on Apple.

CMO Q&A

How Vonage's CMO shifted its marketing strategy to reach consumers in new ways

How Vonage's CMO shifted its marketing strategy to reach consumers in new ways

Vonage’s Ted Gilvar speaks to Lindsay Stein about the brand’s shift in its marketing strategy and plans to reach consumers in new, engaging ways

Shazam's CMO on how the app is expanding beyond music

Shazam's CMO on how the app is expanding beyond music

Shazam's Patricia Parra speaks to Lindsay Stein about brand partnerships and how educating users about new capabilities on the app is a key challenge.

Why storytelling is a powerful tool for hospital patients

Why storytelling is a powerful tool for hospital patients

John Englehart, CMO for the Hospital for Special Surgery, talks to Lindsay Stein about how powerful storytelling is a key tool for patients.

H&R Block CMO: How we rebranded tax season as refund season

H&R Block CMO: How we rebranded tax season as refund season

H&R Block's Kathy Collins speaks to Lindsay Stein about engagement strategies and simplifying tax data into relevant content for consumers.

Informatica CMO: Big data will change customer relationships in 2015

Informatica CMO: Big data will change customer relationships in 2015

Marge Breya, CMO at Informatica, talks to Lindsay Stein about the importance of leveraging data correctly and how the brand engages staff.

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