Latest Consumer News

Don't put all Millennials in the same box

Don't put all Millennials in the same box

Millennials are not a homogenous group of individuals, so a one-size-fits-all marcomms approach won't work.

Why Adidas created World Cup content that no one will ever see

Why Adidas created World Cup content that no one will ever see

The brand drew up a video celebrating Lionel Messi's triumphant World Cup victory. But, of course, that never happened.

Lego: Social media is nothing but tech that enhances social behavior

Lego: Social media is nothing but tech that enhances social behavior

The toy company has a full-time staff of four that creates real-time content throughout the day.

Hallmark Cards brings in FleishmanHillard for Forever Friends brand

Hallmark Cards brings in FleishmanHillard for Forever Friends brand

Hallmark Cards has appointed FleishmanHillard's brand marketing team as its UK agency for Forever Friends, after a competitive pitch.

Alcoa Foundation hires Cone to promote STEM effort

Alcoa Foundation hires Cone to promote STEM effort

Cone will support the firm's sponsorship of a US manufacturing team at the WorldSkills Competition.

Havas Sports & Entertainment merges with Cake

Havas Sports & Entertainment merges with Cake

Havas is merging its brand entertainment PR agency Cake with Havas Sports & Entertainment, creating a UK outfit with a combined turnover of £12m.

Coca-Cola, Visa speak out on 2022 World Cup migrant worker abuse

Coca-Cola, Visa speak out on 2022 World Cup migrant worker abuse

Both multinationals said they are working to improve human rights in Qatar, one day after activists called for the tournament's sponsors to take a stand.

Morgans Hotel has the cure for Holiday Deficit Disorder

Morgans Hotel has the cure for Holiday Deficit Disorder

Holiday Deficit Disorder is a made-up epidemic that includes symptoms such as typing LOL without actually laughing out loud.

BMW's 'DriveNow' selects We Are Caffeine as retained PR agency

BMW's 'DriveNow' selects We Are Caffeine as retained PR agency

DriveNow, a car-sharing service from BMW and SIXT, has appointed We Are Caffeine as its retained PR agency following a five-way pitch.

Don't worry, women of Cannes Lions: You can wear flats on the red carpet

Don't worry, women of Cannes Lions: You can wear flats on the red carpet

The Cannes Film Festival is facing backlash after reportedly turning away some women who were wearing flats.

How Shake Shack uses store design to feed the Millennial craving for transparency

How Shake Shack uses store design to feed the Millennial craving for transparency

"Everything about our physical setting exudes our brand."

FIFA sponsors under pressure to speak out on Qatar labor conditions

FIFA sponsors under pressure to speak out on Qatar labor conditions

Pressure is being applied by activists after a group of BBC journalists was arrested for trying to report on labor conditions in the country.

Why brands won't sack Tom Brady despite his looming suspension

Why brands won't sack Tom Brady despite his looming suspension

The New England Patriots star has been a golden boy on and off the field, so don't look for brands to drop their partnerships with the Super Bowl-winning quarterback despite Deflategate.

Who real-timed the Mad Men finale best: Arby's or Mercedes-Benz?

Who real-timed the Mad Men finale best: Arby's or Mercedes-Benz?

The show was all about marketing, after all.

How McCann and Hershey dealt with unexpected spotlights from Mad Men

How McCann and Hershey dealt with unexpected spotlights from Mad Men

Mad Men hasn't portrayed McCann Erickson in the kindest light. But this isn't the first time the show has written a real-life company into a script without permission.

Shaq's Bubble Wrap bit was classic earned media

Shaq's Bubble Wrap bit was classic earned media

Coyne proved the power of real-time marketing with Shaq and Bubble Wrap this week.

Your call - Patriot pushback: Fumble or first down?

Your call - Patriot pushback: Fumble or first down?

The New England Patriots committed 20,000 words to defending their quarterback from the NFL's "Wells Report." But did the team shoot itself in the foot instead?

Patriots create rebuttal site in attempt to punt Wells Report

Patriots create rebuttal site in attempt to punt Wells Report

The Patriots launched a website Thursday to defend themselves against the Wells Report.

The key to CP+B's buzz-building strategy for Domino's: emojis, lots of emojis

The key to CP+B's buzz-building strategy for Domino's: emojis, lots of emojis

Domino's Pizza flooded Twitter with emojis this week, and with good reason. The chain is the first major restaurant in the US to let customers use them to order pizza.

Spotify appoints The Romans as retained UK agency following four-month review

Spotify appoints The Romans as retained UK agency following four-month review

Global music streaming business Spotify has hired The Romans to manage its UK consumer comms, becoming the agency's first retained account win since it was launched in January.

Analysis

How Walgreens and M&M's are pitching in to bring Red Nose Day stateside

How Walgreens and M&M's are pitching in to bring Red Nose Day stateside

Building a national charitable event from scratch isn't easy. Yet that's what UK-based organization Comic Relief has in mind with Red Nose Day, which is supported by NBC, Walgreens, and M&M's.

Colossal Takata recall puts automakers, dealers, government agencies in uncharted waters

Colossal Takata recall puts automakers, dealers, government agencies in uncharted waters

Automakers say they are letting the federal government make the first move, but analysts contend car brands and dealerships should be doing more to inform consumers about the record recall.

Social media, not a quick wit, to rule post-Letterman late-night world

Social media, not a quick wit, to rule post-Letterman late-night world

The rules have changed for late-night TV. Segments must have a lifespan that goes well beyond the 11:35pm time slot. The pressure's on PR pros to respond.

Why SeaWorld has to go beyond comms in its fight for survival

Why SeaWorld has to go beyond comms in its fight for survival

After a slow response to Blackfish, SeaWorld is in the fight of its life. It'll need to aggressively argue its side against animal-rights groups to win back customers, say PR pros.

Transgender branding goes mainstream with Clean & Clear campaign

Transgender branding goes mainstream with Clean & Clear campaign

Jennings' Clean & Clear sponsorship is the latest in a gradual move by brands to include transgender people in mainstream advertising.

CMO Q&A

Why storytelling is a powerful tool for hospital patients

Why storytelling is a powerful tool for hospital patients

John Englehart, CMO for the Hospital for Special Surgery, talks to Lindsay Stein about how powerful storytelling is a key tool for patients.

H&R Block CMO: How we rebranded tax season as refund season

H&R Block CMO: How we rebranded tax season as refund season

H&R Block's Kathy Collins speaks to Lindsay Stein about engagement strategies and simplifying tax data into relevant content for consumers.

Informatica CMO: Big data will change customer relationships in 2015

Informatica CMO: Big data will change customer relationships in 2015

Marge Breya, CMO at Informatica, talks to Lindsay Stein about the importance of leveraging data correctly and how the brand engages staff.

Ericsson's CMO explains how integrated comms is changing the company

Ericsson's CMO explains how integrated comms is changing the company

Helena Norrman, chief marketing and comms officer, Ericsson, talks to Lindsay Stein about brand visibility and refocusing PR on its core business efforts.

CMO Q&A: Coldwell Banker's Sean Blankenship

CMO Q&A: Coldwell Banker's Sean Blankenship

Sean Blankenship, SVP of marketing, Coldwell Banker, talks to Lindsay Stein about the launch of a new digital system and restructuring departments.

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