On the eve of a Super Bowl likely to attract record ratings, the NFL is facing a critical long-term issue in player concussions. Improved communications can't solve the problem by itself, but it could give the league a good place to start.
FleishmanHillard has been appointed as Bose's first global PR agency, PRWeek has learned.
Heckelman has been brought on to help apply Finsbury's expertise in crisis communications, corporate reputation, and public policy to the sports and entertainment space.
Marketers have more social platforms to choose from, but only two really matter - for now.
The fast-food chain is hinting it will once again introduce a new actor to portray Colonel Sanders during Sunday's game.
Nikon Singapore apologised for letting a poorly altered photo win its competition, but that hasn't stopped Canon Canada jumping on an opportunity to make hay
Incumbent Allison+Partners had worked with the hotel company for more than a decade.
Actor Peter Stormare is standing in for Ice-T, Chrissy Teigen, and Kyrie Irving on the photo-sharing platform.
Obama to visit Baltimore mosque; Clinton, Sanders set for New Hampshire town hall; Testimony set on Flint water crisis; Intel's diversity report; Amazon plans physical expansion; Poor fourth-quarter results from Yahoo, Chipotle.
The motor company's new 'Zica' compact vehicle will be renamed to avoid association with the virus that has been declared a global emergency
New practice, in conjunction with Chinese agency Flyfinger, will focus on comms services for Chinese startups
Chain blames publicity around food-borne illness incidents for unprecedented revenue drop.
Twitter users gave the new logo, which Uber touted to several media outlets, a poor rating on Tuesday.
The black-and-white spot tells the story of record producer John Hammond.
Brands across different industries were able to find creative ways to connect their products with the world-famous furry forecaster - even cat litter brand Tidy Cats.
Mike Love, chairman of Burson-Marsteller UK, will leave his role with immediate effect.
Evie Loo takes over from Adam Charles, who vacates the position after six years
Why it's time for brands to take off the gloves and sharpen the bantering skills of their social media teams.
The New Influencers; Down to the wire in Iowa; Super Bowl media day; Alphabet earnings; Black History Month begins; CDC could declare Chipotle E. coli crisis over; Amtrak to release May 2015 crash data.
Some people are not lovin' McDonald's after being served cheese-less mozzarella sticks.
Super Bowl 50 campaigns aren't just relying on TV ads; they're pushing viewers to digital and social channels to interact with the brands themselves.
Sprint and T-Mobile are counterpunching at Verizon's 'rolling balls' ad with their own data.
Newcastle, Oreo, and Old Milwaukee have inserted themselves into the game without buying commercial time. But is the trick getting harder to pull off?
The St. Louis Rams are now the Los Angeles Rams. San Diego and Oakland will have to talk more actively with the public about the value of an NFL franchise to avoid the same fate, say comms experts.
Do marketers hate the FTC's new regulations on native advertising? To the contrary, many say it will lead to better quality.
KFC CMO Kevin Hochman tells Diana Bradley how the brand plans to fight urban legends about its chicken in 2016 and why Colonel Sanders resonates with Millennials.
Jonathan Copulsky, Deloitte's chief content officer and Deloitte Consulting's CMO, talks to Diana Bradley about why the firm is leading thought leadership rankings.
Linda Boff, General Electric, talks to Steve Barrett on crafting the brand's narrative identity and its "business-to-human" comms approach
Discovery Education's Lori McFarling speaks to Lindsay Stein about the organization's plans to transform classrooms with interactive content
Silvia Davi of the Food Bank for New York City speaks to Lindsay Stein about the group's celebrity partnerships and how it leverages social.