Latest Consumer News

Brands set off social media fireworks for Fourth of July

Brands set off social media fireworks for Fourth of July

Marketers say, "Happy birthday, America."

Advice from Unilever and UNICEF at Cannes: 'Engage young people'

Advice from Unilever and UNICEF at Cannes: 'Engage young people'

Executives from the two global organizations sounded off about the importance of collaboration to find solutions.

Bonin Bough at Cannes: 'It's a creative Renaissance we're in the middle of'

Bonin Bough at Cannes: 'It's a creative Renaissance we're in the middle of'

Digital plus traditional marketing equals a golden era, according to the Mondelez SVP.

How Whole Foods finally took ownership of its NYC pricing problem

How Whole Foods finally took ownership of its NYC pricing problem

The chain's co-CEOs appeared in a video released Wednesday apologizing for the pricing mishaps and pledging to correct them.

The 11 stories PR pros need to know on Thursday morning, 7.2.2015

The 11 stories PR pros need to know on Thursday morning, 7.2.2015

Whole Foods apologizes for overcharging; Next Fifteen buys IncrediBull; WPP plans foothold in Cuba; Latest jobs report to be released this morning.

Sharp applies fresh coat of PR to Benjamin Moore

Sharp applies fresh coat of PR to Benjamin Moore

The paint brand's annual Color of the Year campaign kicks off in October.

Mildenhall at Cannes: 'Creativity is the primary currency at Airbnb'

Mildenhall at Cannes: 'Creativity is the primary currency at Airbnb'

It's one way that the company is trying to make consumers comfortable with the idea of staying in a stranger's home.

Harris Diamond on trends at Cannes

Harris Diamond on trends at Cannes

The McCann chief and former Weber Shandwick CEO sat down with PRWeek at the Cannes Lions International Festival of Creativity.

Toyota global comms leader Julie Hamp resigns after drug arrest

Toyota global comms leader Julie Hamp resigns after drug arrest

She is still in police custody.

Scotts Miracle-Gro CCO: Why we spoke out on marriage equality

Scotts Miracle-Gro CCO: Why we spoke out on marriage equality

Headquartered in a conservative corner of Ohio, Scotts Miracle-Gro knew it would receive some backlash for posting in support of marriage equality. Here's why it decided to do so anyway.

Mind the gap: Silo structures stifling the success of multichannel campaigns

Mind the gap: Silo structures stifling the success of multichannel campaigns

Three-quarters of teams in Asia not deemed fit for purpose, with the EMEA and the US faring little better, Lewis PR global study reveals

"Made for the world you live in:" Kwikset unlocks new brand identity

"Made for the world you live in:" Kwikset unlocks new brand identity

Agency partner Imre is working on the account out of the Los Angeles office and "set out to discover what homeowners and trade professionals really wanted in a lock brand," said Christine Zippert, GM of IMRE's Los Angeles office.

FleishmanHillard muscles in on the action with Muscle Milk protein-shake win

FleishmanHillard muscles in on the action with Muscle Milk protein-shake win

Muscle Milk Protein has appointed FleishmanHillard for its UK consumer PR following a competitive pitch against an undisclosed number of agencies.

Seven stories PR pros need to know on Friday, June 26th

Seven stories PR pros need to know on Friday, June 26th

Top takeaways from this week's Cannes Lions; Target CMO to step down; Confederate monuments vandalized in six states

Video: Cannes chair of judges Lynne Anne Davis on PR's "breakout" year at the awards

Video: Cannes chair of judges Lynne Anne Davis on PR's "breakout" year at the awards

Lynne Anne Davis, president Asia Pacific at Fleishman Hillard and chair of this year's judging panel at Cannes, speaks to Steve Barrett about why PR is having a good year at Cannes.

How to create a Cannes Lions Grand Prix winner

How to create a Cannes Lions Grand Prix winner

Leo Burnett Canada CEO and chief creative officer Judy John explains the process behind Procter & Gamble's Always #LikeAGirl campaign, this year's Cannes Lions PR Grand Prix winner.

Political leadership needed on Confederate flag came from the private sector

Political leadership needed on Confederate flag came from the private sector

Many prominent politicians waited for political cover before taking a stand on the Confederate flag. They got it from Walmart, Sears, and Amazon.

Your call: Was 2015 truly the year PR broke through at Cannes?

Your call: Was 2015 truly the year PR broke through at Cannes?

Was this the year that PR agencies figured out the secret sauce for entering and winning Cannes Lions awards? Take our poll below.

Weight Watchers brings M Booth to the table amid business transformation

Weight Watchers brings M Booth to the table amid business transformation

The company, which has struggled financially amid fierce competition from free apps, parted ways with Ketchum earlier this year.

De'Longhi plugs in Current as AOR in North America

De'Longhi plugs in Current as AOR in North America

The Interpublic Group firm will serve as AOR for the home-appliance company through December.

Analysis

Not Lovin' It: McDonald's consumers want transparency as key ingredient

Not Lovin' It: McDonald's consumers want transparency as key ingredient

In May, McDonald's CEO Steve Easterbrook announced a turnaround plan to focus on the chain's "future as a modern, progressive burger company" by building brand excitement and cutting costs

A PR win for Apple, but a much bigger victory for Taylor Swift

A PR win for Apple, but a much bigger victory for Taylor Swift

The pop star cemented her reputation as a mega-star who can use her influence to change minds, not just sell records, by taking on Apple.

Why Twitter is no longer trending for brands

Why Twitter is no longer trending for brands

Twitter changed everything. But amid trouble growing its revenue base, the platform just isn't as important for PR pros as it used to be.

Brands put video at the center of Women's World Cup game plans

Brands put video at the center of Women's World Cup game plans

In real time and behind the scenes, brands are keeping up with the more-popular-than-ever US women's national soccer team during the World Cup.

Pride campaigns go global this June as High Court decision looms

Pride campaigns go global this June as High Court decision looms

Campaigns targeting LGBT consumers are going bigger, more mainstream, and more international this June as the nation awaits a Supreme Court decision that could legalize marriage equality nationwide.

CMO Q&A

How Vonage's CMO shifted its marketing strategy to reach consumers in new ways

How Vonage's CMO shifted its marketing strategy to reach consumers in new ways

Vonage’s Ted Gilvar speaks to Lindsay Stein about the brand’s shift in its marketing strategy and plans to reach consumers in new, engaging ways

Shazam's CMO on how the app is expanding beyond music

Shazam's CMO on how the app is expanding beyond music

Shazam's Patricia Parra speaks to Lindsay Stein about brand partnerships and how educating users about new capabilities on the app is a key challenge.

Why storytelling is a powerful tool for hospital patients

Why storytelling is a powerful tool for hospital patients

John Englehart, CMO for the Hospital for Special Surgery, talks to Lindsay Stein about how powerful storytelling is a key tool for patients.

H&R Block CMO: How we rebranded tax season as refund season

H&R Block CMO: How we rebranded tax season as refund season

H&R Block's Kathy Collins speaks to Lindsay Stein about engagement strategies and simplifying tax data into relevant content for consumers.

Informatica CMO: Big data will change customer relationships in 2015

Informatica CMO: Big data will change customer relationships in 2015

Marge Breya, CMO at Informatica, talks to Lindsay Stein about the importance of leveraging data correctly and how the brand engages staff.

News by email...