Latest Consumer News

Facebook tags Catalyst for sports assignment

Facebook tags Catalyst for sports assignment

The social network is looking to grow its footprint as a hub for users to talk about and consume content about sports.

McDonald's boss Don Thompson replaced by brand chief Steve Easterbrook

McDonald's boss Don Thompson replaced by brand chief Steve Easterbrook

Thompson will officially leave the role on March 1.

GoDaddy: Super Bowl puppy ad 'was not a PR stunt'

GoDaddy: Super Bowl puppy ad 'was not a PR stunt'

After previewing a Super Bowl commercial about a puppy sold online, GoDaddy faced a wave of backlash and decided to pull the ad.

Wednesday's Super Bowl marketing winner: Puppies

Wednesday's Super Bowl marketing winner: Puppies

Keeping you up-to-date on who's under the media and marketing microscope in the lead up to Super Bowl XLIX in Arizona.

Finn Partners retains I Love New York account

Finn Partners retains I Love New York account

Finn Partners, which has worked on the I Love New York campaign for the last four years, competed for and won the business once again. It has a budget of up to $600,000.

Kia Motors UK drops Publicasity for Kazoo following six-way pitch

Kia Motors UK drops Publicasity for Kazoo following six-way pitch

Kia Motors UK has appointed Kazoo to handle PR activity on a retained contract, after a six-way pitch including incumbent Publicasity, which held the account for the past seven years.

H&M's Cos brings John Doe into the fold in US expansion

H&M's Cos brings John Doe into the fold in US expansion

The brand debuted in the US in Los Angeles in November.

Who real-timed #Snowmageddon2015 best - DiGiorno, Logitech, or McDonald's?

Who real-timed #Snowmageddon2015 best - DiGiorno, Logitech, or McDonald's?

Call it #Snowmageddon2015 or #Blizzardof2015, Monday night's snowstorm failed to live up to its billing. But a handful of brands still took advantage of the weather event with real-time marketing on Twitter.

HotelPlanner books Burson-Marsteller as first PR agency partner

HotelPlanner books Burson-Marsteller as first PR agency partner

Burson is helping HotelPlanner boost brand awareness and starting to advise it on social media.

Mattel's CEO resigns as Barbie sales slide

Mattel's CEO resigns as Barbie sales slide

The toy-maker reported disappointing sales over the holiday period.

Players' personalities pave way for dream Super Bowl for marketers

Players' personalities pave way for dream Super Bowl for marketers

Tom Brady. Richard Sherman. Rob Gronkowski. Russell Wilson. Super Bowl XLIX is big on charisma - and a big opportunity for marketers.

PRWeek's PR360 global industry extravaganza set for April

PRWeek's PR360 global industry extravaganza set for April

Tickets are now available for the inaugural PR360 event in London, a must-attend gathering of PR professionals from across the globe featuring insights from some of the world's leading comms figures.

Spotify drops M&C Saatchi PR and seeks UK consumer agency

Spotify drops M&C Saatchi PR and seeks UK consumer agency

Digital music service Spotify is looking for a new consumer PR agency as it ends its relationship with M&C Saatchi PR, which also covered Spotify's corporate and b2b accounts.

NFL on deflategate: We're looking into it

NFL on deflategate: We're looking into it

The NFL emphasized that it's taking its time to get the investigation right in a statement released on Friday.

Brands from all sectors go for a slice of #NationalPieDay

Brands from all sectors go for a slice of #NationalPieDay

Twitter is buzzing with #NationalPieDay posts from businesses you would and would not expect.

Retail's inflection point requires seamless storytelling

Retail's inflection point requires seamless storytelling

Consumers are fueling a retail revolution that allows them to shop when and where they want, but success still boils down to product, service, and systems, as Trader Joe's and Walmart show.

Former Golin New York consumer lead moves to MSLGroup

Former Golin New York consumer lead moves to MSLGroup

Andrea Morgan reports to MSLGroup New York MD Andrew Silver.

Who real-timed #DeflateGate best - Krispy Kreme or Charmin?

Who real-timed #DeflateGate best - Krispy Kreme or Charmin?

Brands pumped up their best jabs on "deflategate."

British Airways splits marketing department in major reshuffle

British Airways splits marketing department in major reshuffle

The changes will coincide with the departure of MD for brand and customer experience Frank van der Post next month.

Australia's One Green Bean opens in London

Australia's One Green Bean opens in London

Australian consumer PR agency One Green Bean, part of Havas Worldwide, has launched a London office as the first step towards building an international network.

Analysis

Six PR insights from the snowy slopes of Davos

Six PR insights from the snowy slopes of Davos

The World Economic Forum at Davos means a congregation of bold-faced names from across nations and industries. It also indicates what communications trends will move to the forefront in the next 12 months.

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

2014 has been a busy year for the PR industry. Here PRWeek looks back on some of the stories that hit the headlines...

The key ingredients in Thanksgiving weekend marketing: Relevance and creativity

The key ingredients in Thanksgiving weekend marketing: Relevance and creativity

The Thanksgiving weekend promotional calendar is crowded, meaning brands need to work harder to stand out from the crowd.

The one word to avoid in any body-image campaign

The one word to avoid in any body-image campaign

"Perfect." Just don't use it in any campaign with body-image elements.

Gaming industry's growing pains manifest in GamerGate

Gaming industry's growing pains manifest in GamerGate

GamerGate: Is it an industry-defining event or a blip on the radar? Comms experts have their say.

CMO Q&A

Informatica CMO: Big data will change customer relationships in 2015

Informatica CMO: Big data will change customer relationships in 2015

Marge Breya, CMO at Informatica, talks to Lindsay Stein about the importance of leveraging data correctly and how the brand engages staff.

Ericsson's CMO explains how integrated comms is changing the company

Ericsson's CMO explains how integrated comms is changing the company

Helena Norrman, chief marketing and comms officer, Ericsson, talks to Lindsay Stein about brand visibility and refocusing PR on its core business efforts.

CMO Q&A: Coldwell Banker's Sean Blankenship

CMO Q&A: Coldwell Banker's Sean Blankenship

Sean Blankenship, SVP of marketing, Coldwell Banker, talks to Lindsay Stein about the launch of a new digital system and restructuring departments.

CMO Q&A: Nuno Teles, Heineken USA

CMO Q&A: Nuno Teles, Heineken USA

Nuno Teles, CMO, Heineken USA, speaks to Lindsay Stein about growing the company's portfolio and future strategies for leveraging digital content.

CMO Q&A: Antonio Lucio, Visa

CMO Q&A: Antonio Lucio, Visa

Antonio Lucio, Visa's chief brand officer, talks about restructuring and results from its sponsorship of the 2014 World Cup.

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