Latest Consumer News

California Lottery seeks agency to help engage Asian community

California Lottery seeks agency to help engage Asian community

The California Lottery wants to bring on an agency that can help engage the Asian community in new ways with an innovative PR program.

Weber Shandwick catches Maine Lobster integrated account

Weber Shandwick catches Maine Lobster integrated account

The Interpublic Group firm beat out more than 20 shops for the account, which includes PR, creative, digital, and social media.

The top three food stories that changed habits in 2014, according to Hunter PR

The top three food stories that changed habits in 2014, according to Hunter PR

The biggest food stories aren't those that change consumers' habits, according to Hunter Public Relations' Food News Study.

Your call: How can brands stop shooting themselves in the foot on Twitter?

Your call: How can brands stop shooting themselves in the foot on Twitter?

Take our poll on the best remedy for brands to stop tweeting and then apologizing for what they've said.

Publicasity and Thirteen Communications likely to merge, says Porta CEO David Wright

Publicasity and Thirteen Communications likely to merge, says Porta CEO David Wright

Porta CEO David Wright has told PRWeek he expects the group's new acquisition Publicasity and its other consumer PR agency Thirteen Communications to merge at some point.

Volkswagen Financial Services UK seeks external PR representation

Volkswagen Financial Services UK is seeking retained PR agency representation for the first time, PRWeek has learnt.

We Are Social uses online 'outfit grids' for new Evian campaign

We Are Social uses online 'outfit grids' for new Evian campaign

We Are Social has created a global social media campaign for Evian to support the launch of its limited edition Kenzo bottle.

Coca-Cola picks M&C Saatchi Sport and Entertainment for Euro 2016 PR

Coca-Cola picks M&C Saatchi Sport and Entertainment for Euro 2016 PR

The brand has appointed five agencies in total.

Terminix, new AOR Olson Engage launch fantasy exterminator league

Terminix, new AOR Olson Engage launch fantasy exterminator league

The exterminator brought on Olson Engage as its AOR after a competitive review.

Hawaii says aloha to first social media agency with Shift hire

Hawaii says aloha to first social media agency with Shift hire

The Hawaii Visitors & Convention Bureau brought on Shift with the aim of engaging digital fans and promoting the state to potential visitors.

Weber Shandwick Manchester wins Bernard Matthews account

Weber Shandwick Manchester wins Bernard Matthews account

Weber Shandwick Manchester has been appointed by turkey producer Bernard Matthews as its first agency to manage its UK consumer PR account.

Nelson Bostock Unlimited launches "brand storytelling consultancy" MediaWorks

Nelson Bostock Unlimited launches "brand storytelling consultancy" MediaWorks

Nelson Bostock Unlimited has launched a "brand storytelling consultancy" called MediaWorks, headed by former Reuters TV technology correspondent Matt Cowan, to "reflect how both media and communications are evolving".

Dubai Tourism on hunt for global consumer PR agency

Dubai Tourism on hunt for global consumer PR agency

Dubai Tourism and the government of Dubai are looking for a global consumer agency to develop a five-year plan to boost the city's brand identity and increase tourism.

Waggener Edstrom appoints new UK and SA management team

Waggener Edstrom appoints new UK and SA management team

Waggener Edstrom has relocated the head of its Johannesburg office, Marcus Sorour, to London to take up the role of general manager in the UK.

Text100 Hong Kong wins digital account for Four Seasons APAC

Text100 Hong Kong wins digital account for Four Seasons APAC

The final pitch was between incumbent agency TBWA Hong Kong, Alchemy Hong Kong, and Text100, according to sources.

How 19 leading brands tweeted #GivingTuesday

How 19 leading brands tweeted #GivingTuesday

#GivingTuesday trended throughout the US for most of the day. Here's how major brands put their stamp on the initiative.

Coca-Cola-backed milk product Fairlife won't go national with 'sexist' ads

Coca-Cola-backed milk product Fairlife won't go national with 'sexist' ads

The new Fairlife milk brand is backing off ads deemed sexist for their portrayal of naked women being showered with gallons of milk.

Diageo partners with Guardian Labs to trial real-time branded content

Diageo partners with Guardian Labs to trial real-time branded content

The Guardian Labs team will specifically create content for the cream liquor brand with topics decided by real-time analytics data from the Guardian's Life and Style and Culture sections.

Honda's Twitter account gets 'hacked' by Skeletor

Honda's Twitter account gets 'hacked' by Skeletor

The Mattel character has been tweeting with the #skeletakeover hashtag.

Eight things PR pros need to know on Monday morning, 12.1.2014

Eight things PR pros need to know on Monday morning, 12.1.2014

Thanksgiving retail sales down from last year; Edelman and TransCanada split; St. Louis police group wants protesting Rams players punished.

Analysis

The key ingredients in Thanksgiving weekend marketing: Relevance and creativity

The key ingredients in Thanksgiving weekend marketing: Relevance and creativity

The Thanksgiving weekend promotional calendar is crowded, meaning brands need to work harder to stand out from the crowd.

The one word to avoid in any body-image campaign

The one word to avoid in any body-image campaign

"Perfect." Just don't use it in any campaign with body-image elements.

Gaming industry's growing pains manifest in GamerGate

Gaming industry's growing pains manifest in GamerGate

GamerGate: Is it an industry-defining event or a blip on the radar? Comms experts have their say.

Real time travel

Real time travel

As more consumers turn to social platforms to ease their travel woes, industry brands are presented with myriad challenges as they look to satisfy those living in a 24/7 connected world.

Three challenges McDonald's will face rolling out 14,500 Facebook pages

Three challenges McDonald's will face rolling out 14,500 Facebook pages

It's no easy task for McDonald's to roll out 14,500 Facebook pages by next year. To do so, it must invest in staffing, get all stakeholders completely on board, and guarantee trust between executives and local employees, say PR pros.

CMO Q&A

CMO Q&A: Coldwell Banker's Sean Blankenship

CMO Q&A: Coldwell Banker's Sean Blankenship

Sean Blankenship, SVP of marketing, Coldwell Banker, talks to Lindsay Stein about the launch of a new digital system and restructuring departments.

CMO Q&A: Nuno Teles, Heineken USA

CMO Q&A: Nuno Teles, Heineken USA

Nuno Teles, CMO, Heineken USA, speaks to Lindsay Stein about growing the company's portfolio and future strategies for leveraging digital content.

CMO Q&A: Antonio Lucio, Visa

CMO Q&A: Antonio Lucio, Visa

Antonio Lucio, Visa's chief brand officer, talks about restructuring and results from its sponsorship of the 2014 World Cup.

CMO Q&A: Richard Davies, Newell Rubbermaid

CMO Q&A: Richard Davies, Newell Rubbermaid

Newell Rubbermaid's Richard Davies talks about crisis communication plans and the organization's marketing restructure.

CMO Q&A: Mary Daily, 20th Century Fox Home Entertainment

CMO Q&A: Mary Daily, 20th Century Fox Home Entertainment

Mary Daily, 20th Century Fox Home Entertainment, speaks about authentic storytelling and digital format challenges.

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