Communicators from top brands discussed how charitable initiatives have benefited their companies on Tuesday at the PRWeek Conference in New York.
Soapbox Soaps CEO David Simnick said Tuesday that consumers expect cause-related companies to make poor products, so it's important they go beyond expectations.
The renewed contract with Ketchum is for one year.
This week saw Apple’s latest product launch event, with the unveiling of its new iPhone models and Apple Watch.
Luxury cruise liner Celebrity Cruises has appointed DeVries SLAM to raise its reputation and consumer profile within the UK.
M&C Saatchi has reported a 17 per cent rise in pre-tax profits to £8.5m for the half-year to 30 June compared with the same period last year.
Facebook believes the council will help it align business priorities with the marketing needs of brands.
McDonald's communications veteran Danya Proud has joined Zeno Group's Chicago office as SVP.
The agency started working on the account on August 1. Brookstone did not issue an RFP for its PR business, and the company was not working with an agency immediately prior to bringing on Blue Wolf.
PAN Communications has appointed Mark Malinowski, previously an SVP at Cone Communications, to serve as VP and group director of its consumer practice.
Jaguar spent a reported £4m on the launch event for its new XE sports saloon model yesterday evening, which saw the car arrive by helicopter over London for a star-studded party attended by celebrities.
Edelman's hold on its Starbucks relationship across Europe has weakened after the global coffee giant shifted work in both the UK and France to new agencies.
Nissan has managed to produce an ad just seven minutes after Clarence House announced that William and Kate, the Duke and Duchess of Cambridge, were expecting their second child.
Brands ready for NFL kickoff; Fast-food workers go on strike; Layoffs at 'USA Today;' Gun-control group puts more pressure on Kroger; Bloomberg returns to company he founded; Home Depot data breach likely nationwide.
Synergy's UK MD Dominic Curran has moved client-side in a new role handling Bacardi Global Brands' international sports work.
Hungry for McDonald's but short of cash? No problem, if you live in Sweden.
Land Rover is offering the world the chance to win a space trip for four people in the hope of creating a three-month talking point around its new compact SUV.
Pizza Hut cooked up a 136-character statement quoting country music star Blake Shelton to promote its new Bacon Cheese Stuffed Crust Pizza on Tuesday. Its launch was also timed for the beginning of football season.
Ben & Jerry's is inviting 18- to 34-year-olds from 11 European and Asian markets who are using business to "create social change" to claim a prize.
A 'tweet-powered' fashion show in which teenagers control every aspect from clothes to hair and make-up launches tomorrow in New York.
Like the teams themselves, the NFL's brand partners are also putting their strategies in place for the 2014 season.
Consumer brands are tying CSR to their back-to-school campaigns, and reaching out to new audiences in the process.
The CPG giant is making plans to rid itself of more than half its brands. While it does so, it must push a message of innovation and cost savings, say experts.
Airlines may be tempted to trumpet their safety records or the general safety of air travel following a number of aviation disasters that have left hundreds of passengers dead.
Companies have moved beyond the support of banner causes, such as breast cancer or heart health, to align with issues that address business challenges.
Newell Rubbermaid's Richard Davies talks about crisis communication plans and the organization's marketing restructure.
Mary Daily, 20th Century Fox Home Entertainment, speaks about authentic storytelling and digital format challenges.
Samantha Skey, chief revenue officer and CMO at SheKnows, speaks about content creation and empowering kids.
NetApp CMO Julie Parrish talks about the company's partnership with the NFL and its corporate positioning.
Allyson Witherspoon, director of marcomms at Infiniti talks about the luxury of taking risks and her plans for internal integration.