The upstart British brewer is sticking to its nonconformist roots as it enters the U.S. market. But there's one topic it won't touch.
Tell us what you think of the cereal company's controversial move.
London-based PR firm W Communications has been appointed by animations studio Nexus to bring the White House's new augmented reality (AR) greetings card to life in the UK.
Right-wing American news outlet Breitbart is urging its readers to boycott Kellogg's following the cereal company's decision to cease all advertising on the site.
The director of brand strategy at Grey San Francisco gives a briefing on the lessons learned from the surprising results of the election.
As activists rallied for a higher minimum wage on Tuesday, the fast-food giant subtly made its own argument on Twitter.
New on Wednesday morning: Golin hauls in Essilor of America account; Trump plans first press conference as president-elect.
Golin's Gary Rudnick said the account from the maker of Transitions lenses is the firm's most significant account win of 2016.
Kavanagh is departing Starwood Hotels & Resorts after 18 years. She will replace Jim Gallagher as Bacardi's global communications leader.
How CMO Jonathan Mildenhall is helping Airbnb evolve from disruptive app to full-service travel brand
Forget houses. The controversial tech company is increasingly relying on user experiences--lived and shared on social media--to propel its marketing.
This year, the payments company is making it easier for small businesses to market themselves.
From the Butterball Talk Line to online recipes, the goal this holiday is to help the host
The Kenya Tourism Board (KTB) has contacted a number of UK agencies as it seeks support for the next seven months, ahead of a broader rethink of its global PR support.
The Japanese airline picked the firm after a competitive process to work on its campaign, which includes a year-long influencer program.
Sir Martin Sorrell claims Donald Trump's election as US President had added to a growing air of uncertainty for businesses that was first caused by Brexit - although the WPP boss appeared open-minded about prospects for a Trump presidency.
The ad strikes a pitying tone, garbles sign language and has no subtitles, note critics.
Pepsi and New Balance are dealing with boycotts. Experts share tips on how to smother the viral flames.
Four PR pros weigh in on the crisis New Balance is trying to stomp out, and what it should do now.
Delta's CEO tells Sean Czarnecki that transparency and accepting blame helped the company recover quickly after a global outage.
NYC & Company has partnered with Warner Bros to launch the #FantasticNYC tourism campaign, inspired by upcoming Harry Potter spinoff Fantastic Beasts and Where to Find Them.
Virtual reality may be the flavor of the week, but it has several hurdles to clear before it's a more common part of marketing campaigns.
For almost half the country, the narrow victory for Brexit was a portent of doom but, while sterling has fallen to historically low rates - plunging to a 31-year low immediately after the result - predictions of immediate Armageddon now seem far-fetched.
Marketers are using data in many ways, including to hold their agencies accountable, but they run the risk of drowning in numbers if they don't evolve.
More--but not all--retailers are closing their doors this Thanksgiving.
Crisis and tech communicators say the response of the South Korean conglomerate to the Galaxy Note 7 crisis was too slow to be effective.
Diana Bradley asks Merck Consumer Health CMO Atilla Cansun about why the company is focused on preparing society for an average lifespan of 100 years.
Frito-Lay SVP and CMO Jennifer Saenz tells Diana Bradley about the snack company's approach to consumer engagement.
In a year, Europeans eat 40 pounds of yogurt. Americans eat 12. Peter McGuinness, Chobani's chief marketing and brand officer, tells Diana Bradley how the brand is making the product more enticing to Americans.
Bark & Co CMO Pat Shores tells Diana Bradley about the steps the company is taking to create a ubiquitous dog care and entertainment brand.
Berta De Pablos-Barbier, marketing VP for Mars Chocolate North America, dishes on how M&M's has continued to "stay cool" with consumers for decades.