GlobalWebIndex surveyed people who watched the competition in the UK, US, and Brazil. The research found that sponsor awareness was much higher in the host nation than the other two markets.
Worldwide Exposure, the creative agency behind a series of global VIP fundraisers, has appointed Golden Goose PR.
Dunkin' Donuts sought an agency to help with local PR as it expands into California.
Cirque du Soleil has chosen AKH Communications and Guesty PR to jointly run the PR account for the London leg of its travelling show, Kooza.
NerdWallet, a company that helps consumers make financial decisions, has hired Ken Shuman as the brand's first head of communications.
The early stages of the review involved six firms, including incumbent Burson-Marsteller, which had served as Discover's global PR partner since 2010.
Luxury taxi company Uber has stepped up its efforts to win over consumers by tapping into their need for ice cream.
Porter Novelli has promoted Fenella Grey to managing director of its UK office.
Marketing took a peek behind the doors at Facebook's creative studio to find out how the team hand-crafted McDonald's "Fry Futbol" films using the fast-food chain's packaging.
Toyota took the wraps off a new vehicle online for the first time on Thursday using videos made by parents showing off the 2015 Sienna van.
Hill+Knowlton Strategies has won out in the pitch for Visa Europe's region-wide strategic comms work.
Airbnb has overhauled its brand identity with a new look and logo that focuses on the "A" of its name, but which it says can be adapted by its customers and community across the globe to create their own personalised versions.
The Because Voices Have Power campaign asks people to submit messages of hope to domestic violence victims and survivors.
Celebrities including Eddie Izzard, Tanni Grey-Thompson and Ross Kemp are to feature in an ad launched today by senior figures in adland as part of a new campaign against Scottish independence.
Delta Airlines was the least respected brand, according to a study from CoreBrand.
The Interpublic Group agency is tasked with handling media outreach, influencer relations, and event support for Sun Products' laundry brands, which include All, Snuggle, and Wisk.
Philip Morris International (PMI), the company that owns Marlboro cigarettes, has approached agencies to discuss its international social media arrangements.
Who is Adidas rooting for in the World Cup final between Germany and Argentina? No one, says senior PR manager Michael Ehrlich, who calls the match a "win-win" for the brand that makes both teams' jerseys.
Callahan's departure from Coca-Cola follows that of Ashley Brown, who left for Spredfast in June. Social media analyst Mallory Perkins also joined Walmart last week.
The latest viral videos from Burger King, Apple, and Guinness.
World Cup sponsors such as Hyundai, Coca-Cola, and Emirates tell PRWeek how they are keeping the ball rolling on soccer sponsorships after the tournament's end.
Content creation has been the rage for a while, but as brands continue to compete for consumers' attention, more are turning to lightly or unbranded content to break through the clutter.
When people talked about organic a few years ago, thoughts immediately turned to Whole Foods, but as more US consumers adopt healthier lifestyles, the space is becoming increasingly crowded with mainstream and startup companies alike muscling their way in.
As tournament organizers struggle with infrastructure and a Brazilian public souring on hosting the World Cup, brands are pondering how to sustain consumers' attention throughout the month-long event.
Though the circumstances vary widely across recent examples, experts tell PRWeek there are general rules for communicating a smooth CEO transition.
Samantha Skey, chief revenue officer and CMO at SheKnows, speaks about content creation and empowering kids.
NetApp CMO Julie Parrish talks about the company's partnership with the NFL and its corporate positioning.
Allyson Witherspoon, director of marcomms at Infiniti talks about the luxury of taking risks and her plans for internal integration.
SAP's Jonathan Becher speaks to Lindsay Stein about plans to simplify comms strategies and leveraging social media to listen to consumers.
Sterling Bank's Marty Dickinson speaks about rebranding efforts and effectively communicating to staff about a merger.