But marketers are being warned not to bombard users with images.
Taco Bell consolidates PR work with Edelman firms; Clinton: "I want public to see my emails;" Leading female Twitter execs form investment group.
Taylor was the incumbent on the account.
Scottish distillery William Grant & Sons, which owns Sailor Jerry Rum and Hendrick's Gin, has appointed Salt to manage its UK comms, following a five-way pitch.
Bell Pottinger has appointed John Rivett from Lexis as managing director of its consumer practice.
She is reporting to CEO Doug Frye and COO Dylan Taylor.
The PepsiCo veteran will relocate to the automaker's Tokyo headquarters next month.
The firm is boosting media relations for the automaker's sports-related efforts and raising consumer awareness of its sponsorships.
An exclusive interview with Jeff Shafer, vice president of global corporate communications at Lenovo, about how his company handled the Superfish crisis and what lessons both Lenovo and the industry can take from the incident
Roman Originals saw green and took swift action to join the conversation.
Previous installments of the campaign have been viewed more than 85 million times in 150 countries.
The firm will also work to elevate Tonka's marketing partnerships with Ford and Toyota and spread the word about its philanthropic efforts.
The agency will also work to pick up the pace of consumer awareness about the event.
The new company will reportedly focus on long-form storytelling and documentaries.
Cohn & Wolfe is helping the soap brand reach its sweet spot of men a few years out of college by analyzing their John Hancock.
The issue of our time: is #TheDress blue and black or white and gold?
Dress debate nearly breaks Internet; BlueFocus profit surges; More claims O'Reilly fudged reporting record.
Laura Pesin Eder reports to Stephanie Smirnov, MD of Edelman's New York consumer practice and former DeVries North America CEO.
The platform helps brands target product samples via their e-commerce partners.
Identity of "Jihadi John" revealed; FCC to vote on Net Neutrality; Publicis buys South Africa's Epic Communications.
The brands are balancing multiple digital and social media initiatives throughout the event to keep viewers engaged.
While many brands tip their caps to Black History Month each February, the ones that really connect with African-American consumers make it a year-round priority.
The Super Bowl marketing landscape has changed. With more big brands on the bench, smaller companies and first-time advertisers are primed for memorable moments.
The World Economic Forum at Davos means a congregation of bold-faced names from across nations and industries. It also indicates what communications trends will move to the forefront in the next 12 months.
2014 has been a busy year for the PR industry. Here PRWeek looks back on some of the stories that hit the headlines...
H&R Block's Kathy Collins speaks to Lindsay Stein about engagement strategies and simplifying tax data into relevant content for consumers.
Marge Breya, CMO at Informatica, talks to Lindsay Stein about the importance of leveraging data correctly and how the brand engages staff.
Helena Norrman, chief marketing and comms officer, Ericsson, talks to Lindsay Stein about brand visibility and refocusing PR on its core business efforts.
Sean Blankenship, SVP of marketing, Coldwell Banker, talks to Lindsay Stein about the launch of a new digital system and restructuring departments.
Nuno Teles, CMO, Heineken USA, speaks to Lindsay Stein about growing the company's portfolio and future strategies for leveraging digital content.