He added that brands must differentiate Millennials from centennials.
Stefan Orlowski, president of the Americas, will lead the company's consolidated European region.
The company's active subscribers fell 15% in the fourth quarter of last year as it faces more competition from free apps and online services.
Appeal to consumers' rational or emotional brains? That depends on the brand.
The Cayman Islands Department of Tourism has decided not to renew its contract with Diffusion and has moved its PR function in-house.
Bridget Coffing will stay at McDonald's for several more months until her successor is identified.
Jaguar Land Rover is moving its Land Rover PR account to Spark44, a joint venture agency owned 50:50 by Spark44 management and Jaguar Land Rover.
The line where brand marketing ends and Hollywood begins is blurring.
SurveyMonkey, the free online survey company, has appointed Bite to drive its expansion in the UK.
Right Guard, the deodorant and shower gel brand, has appointed Emanate as its retained agency for PR and social media, following a competitive pitch.
The greeting card company is displaying gratitude with a digital project.
Groupe Bollore sells larger-than-expected share of Havas Group; Experts warn of cost-cutting after Heinz-Kraft deal; Twitter releases Meerkat rival Periscope.
The combined entity will own eight $1 billion brands.
The initiative "had to be disruptive work with PR built into it," said Brett Craig, executive creative director at Deutsch LA.
Five agencies, including Burson-Marsteller, Hills Balfour, Luchford, KBC and Representation Plus, are flying out to Kingston to pitch for the Jamaica Tourist Board consumer account, PRWeek has learned.
Piston won the account following a competitive pitch.
Florida's official travel and tourism board has extended its current PR contracts until the end of 2015, while it works on a review of its international agency roster.
Nearly 90% of consumers ages 50 years and up are open to try new brands.
PRWeek Awards winners; BlueFocus reports profit; Hillary Clinton faces more scrutiny.
Nintendo UK is looking for a consumer PR agency, an account previously held by 77PR, the consumer arm of Fishburn.
Jennings' Clean & Clear sponsorship is the latest in a gradual move by brands to include transgender people in mainstream advertising.
Should brands follow Apple into the wearable space now that the wraps are off Apple Watch? In a word, yes, say marcomms executives.
"It's become amateur hour," says one longtime attendee skipping the event for the first time in years. Yet many marketers contend the festival still has much value.
The brands are balancing multiple digital and social media initiatives throughout the event to keep viewers engaged.
While many brands tip their caps to Black History Month each February, the ones that really connect with African-American consumers make it a year-round priority.
John Englehart, CMO for the Hospital for Special Surgery, talks to Lindsay Stein about how powerful storytelling is a key tool for patients.
H&R Block's Kathy Collins speaks to Lindsay Stein about engagement strategies and simplifying tax data into relevant content for consumers.
Marge Breya, CMO at Informatica, talks to Lindsay Stein about the importance of leveraging data correctly and how the brand engages staff.
Helena Norrman, chief marketing and comms officer, Ericsson, talks to Lindsay Stein about brand visibility and refocusing PR on its core business efforts.
Sean Blankenship, SVP of marketing, Coldwell Banker, talks to Lindsay Stein about the launch of a new digital system and restructuring departments.