The issue of our time: is #TheDress blue and black or white and gold?
Dress debate nearly breaks Internet; BlueFocus profit surges; More claims O'Reilly fudged reporting record.
Laura Pesin Eder reports to Stephanie Smirnov, MD of Edelman's New York consumer practice and former DeVries North America CEO.
The platform helps brands target product samples via their e-commerce partners.
Identity of "Jihadi John" revealed; FCC to vote on Net Neutrality; Publicis buys South Africa's Epic Communications.
NBTY Europe, the owner of health food shop Holland & Barrett and sports nutrition retailer GNC, is looking for a UK agency to manage its consumer and corporate work.
A retooled social strategy allows markets to get in on every stage of customers' moves.
Ryan Higa says he became a YouTube star by accident. But he's now a pro at pleasing not only his audience but also the brands he works with. Campaign Asia-Pacific spoke to Higa in an exclusive interview in Hong Kong's Google offices after his appearance at the recent Media360Summit.
Working with Dentsu Y&R Tokyo, Dole drew attention to its sponsorship of Sunday's Tokyo Marathon by turning bananas into wearable devices that displayed the runner's time and heart rate, as well as motivational tweets.
In his new role, Peter Schelstraete will lead connections, digital, and paid assets.
The Economist Intelligence Unit asked CMOs to predict the future.
They won't get to be known as "Academy Award winners," but Oscars viewers will remember the work of this trio of marketers.
Oscar marketing winners and losers; Former colleagues dispute O'Reilly's war-reporting record; Walker shifts to the right on abortion.
Stacey Tank will relocate to Atlanta and report to Home Depot CEO Craig Menear.
Bill O'Reilly faces a Brian Williams problem of his own; YouTube to roll out kids website; Comcast plans touching Oscars ad; A 70s revival of Mad Men.
Jeff Berg, who has previous advertising experience at Target and Olson, is spearheading creative at Haberman.
Denise Vitola has relocated to New York for the role after leading MSL's Atlanta office since 2013.
Deezer, the global digital music service, has taken on Fever as its new retained UK and global PR agency, following a three-stage tender process and a final shortlist of four agencies.
Virgin Atlantic is midway through a pitch process to appoint its first retained UK consumer agency, PRWeek understands.
A UK location of the doughnut chain issued a mea culpa for the unfortunate acronym on Tuesday.
The brands are balancing multiple digital and social media initiatives throughout the event to keep viewers engaged.
While many brands tip their caps to Black History Month each February, the ones that really connect with African-American consumers make it a year-round priority.
The Super Bowl marketing landscape has changed. With more big brands on the bench, smaller companies and first-time advertisers are primed for memorable moments.
The World Economic Forum at Davos means a congregation of bold-faced names from across nations and industries. It also indicates what communications trends will move to the forefront in the next 12 months.
2014 has been a busy year for the PR industry. Here PRWeek looks back on some of the stories that hit the headlines...
H&R Block's Kathy Collins speaks to Lindsay Stein about engagement strategies and simplifying tax data into relevant content for consumers.
Marge Breya, CMO at Informatica, talks to Lindsay Stein about the importance of leveraging data correctly and how the brand engages staff.
Helena Norrman, chief marketing and comms officer, Ericsson, talks to Lindsay Stein about brand visibility and refocusing PR on its core business efforts.
Sean Blankenship, SVP of marketing, Coldwell Banker, talks to Lindsay Stein about the launch of a new digital system and restructuring departments.
Nuno Teles, CMO, Heineken USA, speaks to Lindsay Stein about growing the company's portfolio and future strategies for leveraging digital content.