Latest Consumer News

Slate of films for Brand Film Festival New York announced

Slate of films for Brand Film Festival New York announced

PRWeek and Campaign have picked the lineup of films that will be screened at the May 4 festival in New York City.

Not everybody is thrilled that Fearless Girl will stay until 2018

Not everybody is thrilled that Fearless Girl will stay until 2018

The defiant girl will stay sparring with Wall Street's Charging Bull for another year.

Unsure whether to target Gen Z or millennials? Ketchum creates offering focused on GenZennials

Unsure whether to target Gen Z or millennials? Ketchum creates offering focused on GenZennials

Ketchum introduces a demographic based on mindset and life stage: the GenZennial.

Delta burns United over #LeggingsGate fiasco

Delta burns United over #LeggingsGate fiasco

Many social media users patted Delta on the back for its tweet, while others challenged the airline to disclose its own dress code policy.

Breakfast Briefing, 3.27.2017: United in Twitter storm over #leggingsban

Breakfast Briefing, 3.27.2017: United in Twitter storm over #leggingsban

The airline defended its decision on social media Sunday, saying the passengers were "pass travelers" representing the company.

Google UK moves product PR account from Portland to Nelson Bostock

Google UK moves product PR account from Portland to Nelson Bostock

Google UK has awarded a lucrative account for work on its smartphone, Gmail service and other products to the agency Nelson Bostock, and handed Ogilvy PR an expanded brief, PRWeek has learned.

Trek Bicycle brings on M Booth as PR AOR to promote rider safety message

Trek Bicycle brings on M Booth as PR AOR to promote rider safety message

M Booth is responsible for the company's earned media, social media, events, and thought leadership efforts.

9 brands get in on the National Puppy Day cuteness

9 brands get in on the National Puppy Day cuteness

Not just pet and animal brands are getting in on the fuzziness. Sports teams, government agencies, and even the country of Canada are all posting their best puppy content and asking people to share their puppy pictures.

Panasonic brings on Racepoint Global as PR AOR for its mobility business

Panasonic brings on Racepoint Global as PR AOR for its mobility business

Panasonic's relationship with incumbent Cohn & Wolfe on its mobility business officially ends on April 1.

Coke follows McDonald's by axing YouTube show

Coke follows McDonald's by axing YouTube show

Coca-Cola is ditching its weekly UK YouTube shows in favour of a more "nimble" digital content strategy.

Why Potato Parcel's cofounder sent 150 NBA players personalized spuds

Why Potato Parcel's cofounder sent 150 NBA players personalized spuds

Riad Bekhit, chief potato officer, tells PRWeek that a marketing strategy was not baked into his decision.

The six stories PR pros need to know on Wednesday morning, 3.22.2017

The six stories PR pros need to know on Wednesday morning, 3.22.2017

Hotwire Group CEO Brendon Craigie exits firm; Airbnb is changing its name in China; Uber plans to repair image; Trump's former campaign chairman Manafort hires crisis comms firm; 9 questions for Atkins CMO Scott Parker

Former Gates Foundation comms lead Miguel Veiga-Pestana joins Reckitt Benckiser

Former Gates Foundation comms lead Miguel Veiga-Pestana joins Reckitt Benckiser

Previously, he had a two-year stint at the Bill & Melinda Gates Foundation.

Full-year losses narrow at Huntsworth despite 'difficult' 2016 at Grayling

Full-year losses narrow at Huntsworth despite 'difficult' 2016 at Grayling

Huntsworth's losses narrowed in 2016 thanks to a strong performance from the holding company's health comms arm, and despite a "difficult" year for Grayling, whose like-for-like revenue fell 17.4 per cent.

Barclays Center parent ups Mandy Gutmann to head of comms

Barclays Center parent ups Mandy Gutmann to head of comms

Gutmann has succeeded EVP and chief communications officer Barry Baum, who departed Brooklyn Sports & Entertainment in January.

PRWeek Awards reflect an industry that's come of age

PRWeek Awards reflect an industry that's come of age

From an inspiring Communicator of the Year to a deep bench of incredibly inspiring campaign work, the PRWeek Awards prove the profession is not just part of the conversation - it's starting to lead it.

From Shamrock Shakes to Trump meeting Irish Taoiseach: 13 brands jump on St Patrick's Day

From Shamrock Shakes to Trump meeting Irish Taoiseach: 13 brands jump on St Patrick's Day

Brands are celebrating St Patrick's Day by turning the world emerald green. PRWeek UK rounds up the best promotions so far...

McDonald's and Golin win US Campaign of the Year for all-day breakfast launch

McDonald's and Golin win US Campaign of the Year for all-day breakfast launch

Ketchum and Adapt Pharma took home honorable mention.

Big tech, media activations eclipse startups at SXSW

Big tech, media activations eclipse startups at SXSW

Experiences by IBM, Universal, Sony, and Intel were the most impressive, say festival attendees.

Was it the Hamburglar? McDonald's says account was hacked after anti-Trump tweet

Was it the Hamburglar? McDonald's says account was hacked after anti-Trump tweet

The fast-food chain said it wasn't behind a tweet posted and pinned on Thursday morning mocking the president's "tiny hands."

Analysis

Message to brands: Care about an issue? Don't wait until the Super Bowl to show it

Message to brands: Care about an issue? Don't wait until the Super Bowl to show it

In today's hyper-political climate, even the best intentioned of campaigns can be criticized as opportunistic.

All on the line: Super Bowl LI could launch NFL into next chapter

All on the line: Super Bowl LI could launch NFL into next chapter

After a year of declining ratings, this Sunday's Super Bowl could be the NFL's chance to hook its next generation of fans.

Message to retailers: Become tech brands

Message to retailers: Become tech brands

Physical retail outlets aren't going extinct, but they will have to adopt new technologies to make their stores a must-visit in a hyper-competitive environment, say experts.

Why the Detroit Auto Show isn't just for car companies anymore

Why the Detroit Auto Show isn't just for car companies anymore

Automakers are using the event to show off mobility technologies, and so are the suppliers and partners who are helping them along the way to self-driving cars.

How PR can make the VR opportunity real

How PR can make the VR opportunity real

Virtual reality may be the flavor of the week, but it has several hurdles to clear before it's a more common part of marketing campaigns.

CMO Q&A

9 questions for Atkins CMO Scott Parker

9 questions for Atkins CMO Scott Parker

Atkins CMO Scott Parker tells Diana Bradley how the brand contends with perceptions that it's just targeting people who want to lose weight.

CMO Jeff Hennion on the story behind the 'new GNC'

CMO Jeff Hennion on the story behind the 'new GNC'

GNC CMO Jeff Hennion tells Diana Bradley why the 80-year-old vitamin and supplements retailer is suddenly revamping its business model.

Motorola's VP and CMO Jan Huckfeldt on the brand's future

Motorola's VP and CMO Jan Huckfeldt on the brand's future

Diana Bradley asks Motorola VP and CMO Jan Huckfeldt about how the company is going up against major competitors Apple and Samsung.

How Merck Consumer Health's CMO is preparing people to live to 100

How Merck Consumer Health's CMO is preparing people to live to 100

Diana Bradley asks Merck Consumer Health CMO Atilla Cansun about why the company is focused on preparing society for an average lifespan of 100 years.

Frito-Lay CMO Jennifer Saenz on keeping brands spicy and personalizing snacks

Frito-Lay CMO Jennifer Saenz on keeping brands spicy and personalizing snacks

Frito-Lay SVP and CMO Jennifer Saenz tells Diana Bradley about the snack company's approach to consumer engagement.