The California Lottery wants to bring on an agency that can help engage the Asian community in new ways with an innovative PR program.
The Interpublic Group firm beat out more than 20 shops for the account, which includes PR, creative, digital, and social media.
The biggest food stories aren't those that change consumers' habits, according to Hunter Public Relations' Food News Study.
Take our poll on the best remedy for brands to stop tweeting and then apologizing for what they've said.
Porta CEO David Wright has told PRWeek he expects the group's new acquisition Publicasity and its other consumer PR agency Thirteen Communications to merge at some point.
Volkswagen Financial Services UK is seeking retained PR agency representation for the first time, PRWeek has learnt.
We Are Social has created a global social media campaign for Evian to support the launch of its limited edition Kenzo bottle.
The brand has appointed five agencies in total.
The exterminator brought on Olson Engage as its AOR after a competitive review.
The Hawaii Visitors & Convention Bureau brought on Shift with the aim of engaging digital fans and promoting the state to potential visitors.
Weber Shandwick Manchester has been appointed by turkey producer Bernard Matthews as its first agency to manage its UK consumer PR account.
Nelson Bostock Unlimited has launched a "brand storytelling consultancy" called MediaWorks, headed by former Reuters TV technology correspondent Matt Cowan, to "reflect how both media and communications are evolving".
Dubai Tourism and the government of Dubai are looking for a global consumer agency to develop a five-year plan to boost the city's brand identity and increase tourism.
Waggener Edstrom has relocated the head of its Johannesburg office, Marcus Sorour, to London to take up the role of general manager in the UK.
The final pitch was between incumbent agency TBWA Hong Kong, Alchemy Hong Kong, and Text100, according to sources.
#GivingTuesday trended throughout the US for most of the day. Here's how major brands put their stamp on the initiative.
The new Fairlife milk brand is backing off ads deemed sexist for their portrayal of naked women being showered with gallons of milk.
The Guardian Labs team will specifically create content for the cream liquor brand with topics decided by real-time analytics data from the Guardian's Life and Style and Culture sections.
The Mattel character has been tweeting with the #skeletakeover hashtag.
Thanksgiving retail sales down from last year; Edelman and TransCanada split; St. Louis police group wants protesting Rams players punished.
The Thanksgiving weekend promotional calendar is crowded, meaning brands need to work harder to stand out from the crowd.
"Perfect." Just don't use it in any campaign with body-image elements.
GamerGate: Is it an industry-defining event or a blip on the radar? Comms experts have their say.
As more consumers turn to social platforms to ease their travel woes, industry brands are presented with myriad challenges as they look to satisfy those living in a 24/7 connected world.
It's no easy task for McDonald's to roll out 14,500 Facebook pages by next year. To do so, it must invest in staffing, get all stakeholders completely on board, and guarantee trust between executives and local employees, say PR pros.
Sean Blankenship, SVP of marketing, Coldwell Banker, talks to Lindsay Stein about the launch of a new digital system and restructuring departments.
Nuno Teles, CMO, Heineken USA, speaks to Lindsay Stein about growing the company's portfolio and future strategies for leveraging digital content.
Antonio Lucio, Visa's chief brand officer, talks about restructuring and results from its sponsorship of the 2014 World Cup.
Newell Rubbermaid's Richard Davies talks about crisis communication plans and the organization's marketing restructure.
Mary Daily, 20th Century Fox Home Entertainment, speaks about authentic storytelling and digital format challenges.