The man who succeeded Steve Jobs at the helm of Apple is making the company and its PR team "friendlier and more transparent", according to an in-depth investigation.
Social video experts Be On review the latest viral from Old Spice
Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines from Red Bull and Starbucks.
As Cinnamon Toast Crunch turns 30, it's connecting with Millennials who are doing the same through social-media-driven giveaways and events.
Pernod Ricard USA has appointed Ketchum's Sports & Entertainment division as its first entertainment marketing AOR.
Red Lobster, which separated from former parent company Darden Restaurants at the end of July, has brought on MWW. It previously worked with Edelman when it was a part of Darden.
Legacy, the public health foundation that directs and funds the Truth campaign, is tapping into teens' online influence to stop their peers from smoking.
The holding company behind Burson-Marsteller and Finsbury has put its underperformance in PR behind it with a substantial increase in operating profit for the first six months of the year.
LOS ANGELES: BSH Home Appliances has renewed its contract with Finn Partners, retaining it as PR AOR for the US-based Bosch and Thermador brands and corporate relations for the company in North America, following a competitive review.
MTV airs PSA on Ferguson during VMAs, while Legacy Foundation urges celebrities to kick the habit. Tim Hortons deal could allow Burger King to avoid taxes by moving headquarters to Canada; Roche to buy California-based biotech company.
NEW YORK: Spong PR senior principal and New York office director Lori Robinson is joining MWW as an SVP in its New York consumer marketing practice.
The NFL has upgraded its social media repertoire for the second season of its Together We Make Football campaign, the league's hallmark season-long effort.
McDonald's is highlighting its efforts to work with British and Irish farmers "who care" about the welfare of their livestock and the quality of their produce.
Max Clifford's PR firm is to be wound up owing £473,000 to 19 creditors including the taxman, Channel 4 and the Newspaper Licensing Agency, records at Companies House show.
Brian Maloney, former MD of Ogilvy Public Relations' US consumer marketing practice, has launched his own agency focused on idea generation, event services, and networking.
AB InBev UK, part of the world's largest brewer, has launched a major consumer pitch for some of its biggest brands.
Prior to Kwittken, FreshDirect worked with Philadelphia-based Braithwaite Communications. Representatives from Braithwaite were not immediately available for comment.
Multibillion-pound pharma heavyweight Merck is pitching out UK PR work for its Seven Seas vitality brand.
Cake has won a retained brief from Sony Mobile focusing on the creation of material for media coverage of its smartphones and wearable technology products.
Nissan is planning to "push the boundaries" of innovation with its latest global marketing campaign to promote its sponsorship of the UEFA Champions League.
Like the teams themselves, the NFL's brand partners are also putting their strategies in place for the 2014 season.
Consumer brands are tying CSR to their back-to-school campaigns, and reaching out to new audiences in the process.
The CPG giant is making plans to rid itself of more than half its brands. While it does so, it must push a message of innovation and cost savings, say experts.
Airlines may be tempted to trumpet their safety records or the general safety of air travel following a number of aviation disasters that have left hundreds of passengers dead.
Companies have moved beyond the support of banner causes, such as breast cancer or heart health, to align with issues that address business challenges.
Newell Rubbermaid's Richard Davies talks about crisis communication plans and the organization's marketing restructure.
Mary Daily, 20th Century Fox Home Entertainment, speaks about authentic storytelling and digital format challenges.
Samantha Skey, chief revenue officer and CMO at SheKnows, speaks about content creation and empowering kids.
NetApp CMO Julie Parrish talks about the company's partnership with the NFL and its corporate positioning.
Allyson Witherspoon, director of marcomms at Infiniti talks about the luxury of taking risks and her plans for internal integration.