Latest Consumer News

Who real-timed #Snowmageddon2015 best - DiGiorno, Logitech, or McDonald's?

Who real-timed #Snowmageddon2015 best - DiGiorno, Logitech, or McDonald's?

Call it #Snowmageddon2015 or #Blizzardof2015, Monday night's snowstorm failed to live up to its billing. But a handful of brands still took advantage of the weather event with real-time marketing on Twitter.

HotelPlanner books Burson-Marsteller as first PR agency partner

HotelPlanner books Burson-Marsteller as first PR agency partner

Burson is helping HotelPlanner boost brand awareness and starting to advise it on social media.

Mattel's CEO resigns as Barbie sales slide

Mattel's CEO resigns as Barbie sales slide

The toy-maker reported disappointing sales over the holiday period.

Players' personalities pave way for dream Super Bowl for marketers

Players' personalities pave way for dream Super Bowl for marketers

Tom Brady. Richard Sherman. Rob Gronkowski. Russell Wilson. Super Bowl XLIX is big on charisma - and a big opportunity for marketers.

PRWeek's PR360 global industry extravaganza set for April

PRWeek's PR360 global industry extravaganza set for April

Tickets are now available for the inaugural PR360 event in London, a must-attend gathering of PR professionals from across the globe featuring insights from some of the world's leading comms figures.

Spotify drops M&C Saatchi PR and seeks UK consumer agency

Spotify drops M&C Saatchi PR and seeks UK consumer agency

Digital music service Spotify is looking for a new consumer PR agency as it ends its relationship with M&C Saatchi PR, which also covered Spotify's corporate and b2b accounts.

NFL on deflategate: We're looking into it

NFL on deflategate: We're looking into it

The NFL emphasized that it's taking its time to get the investigation right in a statement released on Friday.

Brands from all sectors go for a slice of #NationalPieDay

Brands from all sectors go for a slice of #NationalPieDay

Twitter is buzzing with #NationalPieDay posts from businesses you would and would not expect.

Retail's inflection point requires seamless storytelling

Retail's inflection point requires seamless storytelling

Consumers are fueling a retail revolution that allows them to shop when and where they want, but success still boils down to product, service, and systems, as Trader Joe's and Walmart show.

Former Golin New York consumer lead moves to MSLGroup

Former Golin New York consumer lead moves to MSLGroup

Andrea Morgan reports to MSLGroup New York MD Andrew Silver.

Who real-timed #DeflateGate best - Krispy Kreme or Charmin?

Who real-timed #DeflateGate best - Krispy Kreme or Charmin?

Brands pumped up their best jabs on "deflategate."

British Airways splits marketing department in major reshuffle

British Airways splits marketing department in major reshuffle

The changes will coincide with the departure of MD for brand and customer experience Frank van der Post next month.

Australia's One Green Bean opens in London

Australia's One Green Bean opens in London

Australian consumer PR agency One Green Bean, part of Havas Worldwide, has launched a London office as the first step towards building an international network.

FleishmanHillard wins gold in US Olympic Committee RFP

FleishmanHillard wins gold in US Olympic Committee RFP

M&C Saatchi PR was the incumbent on the account.

Six things PR pros need to know on Tuesday morning, 1.20.2015

Six things PR pros need to know on Tuesday morning, 1.20.2015

More on global Tourism Australia agency review; Edelman releases Trust Barometer 2015; State of the Union preview.

Alaska puts $75m tourism marketing account up for grabs

Alaska puts $75m tourism marketing account up for grabs

The scope of work includes advertising, social media, content marketing, partnerships, and joint ventures.

Instagram steps up charm offensive for advertisers

Instagram steps up charm offensive for advertisers

The photo-sharing app wants to convince more brands that it is not just a platform for young people.

The surprising popularity of brands using Twitter Web Client

The surprising popularity of brands using Twitter Web Client

The Verge's painful expose that Blackberry had apparently Tweeted from an iPhone (the Tweet has been deleted) was a brutal reminder that on Tweetdeck, at least, everyone can see what platform you use.

Slideshow: On the ground at the 2015 Detroit Auto Show

Slideshow: On the ground at the 2015 Detroit Auto Show

Photos and videos of the coolest cars and technology from the Detroit Auto Show

Ritz-Carlton checks in J Public Relations for dozen East Coast properties

Ritz-Carlton checks in J Public Relations for dozen East Coast properties

J PR is the first firm to oversee media relations for the group of 12 locations in the company's Eastern Region.

Analysis

Six PR insights from the snowy slopes of Davos

Six PR insights from the snowy slopes of Davos

The World Economic Forum at Davos means a congregation of bold-faced names from across nations and industries. It also indicates what communications trends will move to the forefront in the next 12 months.

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

2014 has been a busy year for the PR industry. Here PRWeek looks back on some of the stories that hit the headlines...

The key ingredients in Thanksgiving weekend marketing: Relevance and creativity

The key ingredients in Thanksgiving weekend marketing: Relevance and creativity

The Thanksgiving weekend promotional calendar is crowded, meaning brands need to work harder to stand out from the crowd.

The one word to avoid in any body-image campaign

The one word to avoid in any body-image campaign

"Perfect." Just don't use it in any campaign with body-image elements.

Gaming industry's growing pains manifest in GamerGate

Gaming industry's growing pains manifest in GamerGate

GamerGate: Is it an industry-defining event or a blip on the radar? Comms experts have their say.

CMO Q&A

Ericsson's CMO explains how integrated comms is changing the company

Ericsson's CMO explains how integrated comms is changing the company

Helena Norrman, chief marketing and comms officer, Ericsson, talks to Lindsay Stein about brand visibility and refocusing PR on its core business efforts.

CMO Q&A: Coldwell Banker's Sean Blankenship

CMO Q&A: Coldwell Banker's Sean Blankenship

Sean Blankenship, SVP of marketing, Coldwell Banker, talks to Lindsay Stein about the launch of a new digital system and restructuring departments.

CMO Q&A: Nuno Teles, Heineken USA

CMO Q&A: Nuno Teles, Heineken USA

Nuno Teles, CMO, Heineken USA, speaks to Lindsay Stein about growing the company's portfolio and future strategies for leveraging digital content.

CMO Q&A: Antonio Lucio, Visa

CMO Q&A: Antonio Lucio, Visa

Antonio Lucio, Visa's chief brand officer, talks about restructuring and results from its sponsorship of the 2014 World Cup.

CMO Q&A: Richard Davies, Newell Rubbermaid

CMO Q&A: Richard Davies, Newell Rubbermaid

Newell Rubbermaid's Richard Davies talks about crisis communication plans and the organization's marketing restructure.

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