The fast-food chain is making the location's owner - and its iconic cows - the stars of its media relations push before it debuts in the Big Apple.
He most recently served as vice president of corporate affairs at Kraft before taking the role at Mondelez International, the owner of snack food brands such as Cadbury and Oreo, this week.
Brands are getting better at creating content. Next, they need to collaborate.
Global PC and tablet accessories provider Logitech has appointed Creston agencies Fever Unlimited and Things Unlimited to a UK PR and social brief believed to be worth six figures, PRWeek has learned.
Whole Foods will pull prisoner-made products from store shelves by April 2016.
How the global bank gets the right message to six regions around the globe.
Volkswagen has appointed PR firms Finsbury in the UK and Kekst in the US as the car company continues to deal with the fallout from its emissions crisis.
India expansion plans underway with majority stake also bought in content and marketing subsidiary Alphabet Consulting
From Dunkin' Donuts to Walt Disney World, brands gave their Twitter accounts an extra shot of caffeine on Tuesday.
Airbnb's marketing chief muses on working with agencies and marketing worldwide.
Adding a touch of humor to an educational show has been key to Sesame Street's longevity, Caroll Spinney, who plays Big Bird and Oscar the Grouch, said at Advertising Week.
The agency - now known as WE - also has a new logo and revamped website.
Greenpeace claimed victory over Shell this morning after the company announced it would end all Arctic exploration "for the foreseeable future".
Cabrera will report to former White House press secretary Robert Gibbs.
Now is the time for brands to dive into virtual reality to engage, entertain, and educate consumers.
Whether a social media faux pas or a much bigger crisis, brands shouldn't be afraid to apologize. But how they do so is just as important.
American Airlines? Fiat? Jeep?
Kuhlman will be replaced by Microsoft Corporation's GM of communications strategy Jonathan Adashek, who becomes global VP of communications and CCO.
The automaker has worked with PMK-BNC for the past eight years.
She has worked at the company since 2006.
Investigative journalism is getting more complicated. Here's what it means for those under the microscope
As newsrooms have shrunk, non-traditional media and organizations are doing the brunt of investigative reporting. Communicators are adjusting - and pushing back in new ways.
The Volkswagen Group scandal, which began when the company admitted fitting 11 million cars worldwide with a so-called 'defeat device' to fool emissions tests, threatens to overwhelm its numerous brands but is there also a danger that the issue could spill over into a sector-wide reputational crisis for the motor industry as a whole?
Crisis comms experts tell PRWeek that a leadership change is one step the German automaker needs to take right now.
In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Malaysia
McDonald's all-day breakfast menu additions could help its bottom line. But they may hurt its efforts to add healthier food options.
Krispy Kreme's chief marketing and innovation officer speaks to Lindsay Stein about the brand's global expansion plans and its association with the US military.
Steve Thomson, global marketing director, Lelo, tells Lindsay Stein how the company is focusing on engagement to overcome the taboo around sex toys
Popchips' Marc Seguin speaks to Lindsay Stein about how the brand breaks through the clutter in a crowded market and its plans for the holidays.
Vonage’s Ted Gilvar speaks to Lindsay Stein about the brand’s shift in its marketing strategy and plans to reach consumers in new, engaging ways
Shazam's Patricia Parra speaks to Lindsay Stein about brand partnerships and how educating users about new capabilities on the app is a key challenge.