Snapchat has signed 14 creative partners to help advertisers drive ROI once users swipe up.
Hotwire's new CEO calls for aggression and risk-taking culture as agency unveils new global strategy
Hotwire's new CEO Barbara Bates has called for the agency to take more risks and "be a bit more aggressive" as it looks to shed its "humble" persona.
The new brand campaign, Attacking Cancer from Every Angle, showcases all the services the organization provides.
Four Manchester United players met up after training to tackle a series of bowling challenges arranged by the club's partner, the online banking group Swissquote.
The panel featuring marketing leaders from Heineken, Madison Square Garden, and Intel gathered on Friday morning at the Critical Issues Forum.
Welch's wants millennial moms to know it is selling a quality product with heart health benefits and no added sugar, but it knew that message had to come directly from the farmers themselves.
Procter & Gamble chief brand officer Marc Pritchard used a keynote speech at Dmexco to outline three steps the marketing industry should take to respond to challenges.
It was confirmed on Tuesday that Bell Pottinger had gone into administration. What happens next?
Food manufacturer Kepak has appointed Porter Novelli to a new consumer PR and social media brief for its microwaveable burger brand Rustlers, following a competitive pitch.
The hotel giant is consolidating its teams to reflect the ambitions of a global brand that wants to resonate in local markets.
After years of being "shy" about how it sources its coffee, Nespresso is putting its partnership with farmers at the center of a new campaign, the brand's CMO tells Campaign.
The Rezidor Hotel Group has appointed Grifco PR on a retainer to handle consumer PR for eight European city hotels.
Global ad expenditure will grow by 4% in 2017 after Zenith downgraded its growth forecast for the second time.
BMW has called a review of its UK lifestyle PR brief, held currently by Iris Worldwide, PRWeek has learned.
Former Ketchum global corporate lead Rod Cartwright has joined Text100 in the role of EMEA regional director.
One of the largest firms in comms is drowning in scandal. Not a good look.
Busk led the international expansion of the Coca-Cola Journey storytelling platform.
Lego experienced a fall in global revenues for the first time in a decade, leading the firm to disclose job cuts of 1,400. With executive chairman Jørgen Vig Knudstorp acknowledging that the business has become too complex and lost its focus, how can it press the reset button and return to its core?
L'Oréal found itself at the center of a race controversy last week after it cut ties with its new brand ambassador, Munroe Bergdorf.
Bristol agency Wonderland Communications has been added to Kraft Heinz's consumer PR roster in the UK, following a competitive pitch.
Apple's most advanced smartphone will sell itself, but touting the iPhone 8 presents a number of hurdles, say experts.
While bitcoin's profile has skyrocketed alongside its exponential price, a group of devotees have gone about promoting the underpinning technology - the blockchain.
Overwhelmed, but grateful: What really happens when a brand turns a random person into a social media celebrity
Tinder did it to Josh Avsec and Michelle Arendas. Wendy's did it to Carter Wilkerson. The three discuss their newfound fame, and how glamorous it has really been (or not).
The Pikachu-catching phenomenon popularized AR and made the technology much more accessible.
At the top of the messaging to-do list for midsize and local grocery chains: reconnecting with customers and emphasizing local roots.
Rosa talks to Diana Bradley about the wearable technology company's health and fitness plans and other areas of expansion.
Nissan's head of marketing tells Diana Bradley his stance on autonomous cars, auto shows, and integrating advertising and PR.
Gary Briggs talks about how Facebook is connecting the world; engaging Generation Z; and how it's combating fake news.
Fresh off Edelman taking two PR Lions, both Bronzes, for the Worlds Apart campaign for Heineken, Teles discusses the thought process behind the campaign and his outlook for Heineken USA as CMO.
Head of marketing Gregory Guidotti talks Wienermobiles with Diana Bradley and explains why Oscar Mayer finally improved its hotdog recipe.