Latest Consumer News

Amid Super Bowl 50, NFL faces its biggest fight: Making the game safe

Amid Super Bowl 50, NFL faces its biggest fight: Making the game safe

On the eve of a Super Bowl likely to attract record ratings, the NFL is facing a critical long-term issue in player concussions. Improved communications can't solve the problem by itself, but it could give the league a good place to start.

FleishmanHillard wins global PR brief for headphone maker Bose

FleishmanHillard wins global PR brief for headphone maker Bose

FleishmanHillard has been appointed as Bose's first global PR agency, PRWeek has learned.

MLB's former director of business PR, Jeff Heckelman, goes to bat for Finsbury as VP

MLB's former director of business PR, Jeff Heckelman, goes to bat for Finsbury as VP

Heckelman has been brought on to help apply Finsbury's expertise in crisis communications, corporate reputation, and public policy to the sports and entertainment space.

Facebook vs. YouTube: Which is the best viral platform for Super Bowl ads?

Facebook vs. YouTube: Which is the best viral platform for Super Bowl ads?

Marketers have more social platforms to choose from, but only two really matter - for now.

KFC teams up with Edelman ahead of Super Bowl 50

KFC teams up with Edelman ahead of Super Bowl 50

The fast-food chain is hinting it will once again introduce a new actor to portray Colonel Sanders during Sunday's game.

Canon rubs it in over rival Nikon's photo competition gaffe

Canon rubs it in over rival Nikon's photo competition gaffe

Nikon Singapore apologised for letting a poorly altered photo win its competition, but that hasn't stopped Canon Canada jumping on an opportunity to make hay

Best Western Hotels moves account to J Public Relations

Best Western Hotels moves account to J Public Relations

Incumbent Allison+Partners had worked with the hotel company for more than a decade.

The Replacer gives celebs a break from their Instagram accounts for Call of Duty: Black Ops III

The Replacer gives celebs a break from their Instagram accounts for Call of Duty: Black Ops III

Actor Peter Stormare is standing in for Ice-T, Chrissy Teigen, and Kyrie Irving on the photo-sharing platform.

The 7 stories PR pros need to know on Wednesday morning, 2.3.2016

The 7 stories PR pros need to know on Wednesday morning, 2.3.2016

Obama to visit Baltimore mosque; Clinton, Sanders set for New Hampshire town hall; Testimony set on Flint water crisis; Intel's diversity report; Amazon plans physical expansion; Poor fourth-quarter results from Yahoo, Chipotle.

Tata Motors to rebrand new car following Zika virus outbreak

Tata Motors to rebrand new car following Zika virus outbreak

The motor company's new 'Zica' compact vehicle will be renamed to avoid association with the virus that has been declared a global emergency

Burson-Marsteller launches StepUp China

Burson-Marsteller launches StepUp China

New practice, in conjunction with Chinese agency Flyfinger, will focus on comms services for Chinese startups

Chipotle sickness crisis results in 6.8% revenue decrease

Chipotle sickness crisis results in 6.8% revenue decrease

Chain blames publicity around food-borne illness incidents for unprecedented revenue drop.

Uber has a new logo - and people are outraged

Uber has a new logo - and people are outraged

Twitter users gave the new logo, which Uber touted to several media outlets, a poor rating on Tuesday.

Guinness releases first 60-second Instagram video for Made of More campaign

Guinness releases first 60-second Instagram video for Made of More campaign

The black-and-white spot tells the story of record producer John Hammond.

Groundhog Day: 15 brands react to Phil's early spring prediction

Groundhog Day: 15 brands react to Phil's early spring prediction

Brands across different industries were able to find creative ways to connect their products with the world-famous furry forecaster - even cat litter brand Tidy Cats.

Mike Love steps down as chairman of Burson-Marsteller UK

Mike Love steps down as chairman of Burson-Marsteller UK

Mike Love, chairman of Burson-Marsteller UK, will leave his role with immediate effect.

Jack Morton China hires new MD

Jack Morton China hires new MD

Evie Loo takes over from Adam Charles, who vacates the position after six years

First rule of Brand Fight Club: Be authentic

First rule of Brand Fight Club: Be authentic

Why it's time for brands to take off the gloves and sharpen the bantering skills of their social media teams.

The 8 stories PR pros need to know on Monday morning, 2.1.2016

The 8 stories PR pros need to know on Monday morning, 2.1.2016

The New Influencers; Down to the wire in Iowa; Super Bowl media day; Alphabet earnings; Black History Month begins; CDC could declare Chipotle E. coli crisis over; Amtrak to release May 2015 crash data.

McDonald's explains the case of the missing cheese

McDonald's explains the case of the missing cheese

Some people are not lovin' McDonald's after being served cheese-less mozzarella sticks.

Analysis

This year, it's not Super Sunday for brands unless the fans participate

This year, it's not Super Sunday for brands unless the fans participate

Super Bowl 50 campaigns aren't just relying on TV ads; they're pushing viewers to digital and social channels to interact with the brands themselves.

A new ball game: Wireless networks throw down with performance-based marketing

A new ball game: Wireless networks throw down with performance-based marketing

Sprint and T-Mobile are counterpunching at Verizon's 'rolling balls' ad with their own data.

Hacking the Super Bowl: Get your brand noticed for less than $10m a minute

Hacking the Super Bowl: Get your brand noticed for less than $10m a minute

Newcastle, Oreo, and Old Milwaukee have inserted themselves into the game without buying commercial time. But is the trick getting harder to pull off?

San Diego, Oakland must step up comms game to keep NFL teams

San Diego, Oakland must step up comms game to keep NFL teams

The St. Louis Rams are now the Los Angeles Rams. San Diego and Oakland will have to talk more actively with the public about the value of an NFL franchise to avoid the same fate, say comms experts.

No doom and gloom from marketers on latest FTC native advertising standards

No doom and gloom from marketers on latest FTC native advertising standards

Do marketers hate the FTC's new regulations on native advertising? To the contrary, many say it will lead to better quality.

CMO Q&A

CMO Q&A: How KFC's Colonel Sanders reboot 'broke the Internet' - twice

CMO Q&A: How KFC's Colonel Sanders reboot 'broke the Internet' - twice

KFC CMO Kevin Hochman tells Diana Bradley how the brand plans to fight urban legends about its chicken in 2016 and why Colonel Sanders resonates with Millennials.

CMO Q&A: Deloitte Consulting's strategies on thought leadership, engaging execs

CMO Q&A: Deloitte Consulting's strategies on thought leadership, engaging execs

Jonathan Copulsky, Deloitte's chief content officer and Deloitte Consulting's CMO, talks to Diana Bradley about why the firm is leading thought leadership rankings.

CMO Q&A: Discovery and invention are key to GE's brand storytelling

CMO Q&A: Discovery and invention are key to GE's brand storytelling

Linda Boff, General Electric, talks to Steve Barrett on crafting the brand's narrative identity and its "business-to-human" comms approach

With brand partnerships, Discovery Education creates digital learning environments

With brand partnerships, Discovery Education creates digital learning environments

Discovery Education's Lori McFarling speaks to Lindsay Stein about the organization's plans to transform classrooms with interactive content

Inside Food Bank for New York's celebrity, social, and engagement strategies

Inside Food Bank for New York's celebrity, social, and engagement strategies

Silvia Davi of the Food Bank for New York City speaks to Lindsay Stein about the group's celebrity partnerships and how it leverages social.