"We greatly appreciate the contributions of our Duracell employees," CEO AG Lafley said.
Cake PR called on London-based bands Rudimental and Gorgon City to perform a live gig on board an in-flight Boeing 787 yesterday, to promote Virgin Atlantic's new fleet.
Christian Cull has left MSLGroup after just four months, with the agency not planning to replace him.
With its shares at a record high, Domino's Pizza isn't taking a media relations victory lap. Instead, the chain is getting ready to tout its next brand innovation.
Macros De Quinto will move into the chief marketing and commercial officer role vacated by Joe Tripodi next year.
A string of new business wins for MSLGroup played its part in restrained growth at Publicis Groupe, the French marketing services holding company, last quarter.
Tiffany Cook has been named head of the agency's consumer sector for North America.
The chief executive of Gorkana Group, who is becoming EMEA MD of its new parent company Cision, speaks to PRWeek following the completion of the deal this morning.
Canon USA has issued an RFP for its PR business.
Omnicom PR revenue up 2.5% in Q3; Microsoft offers free cloud-computing software to Ebola researchers; Staples investigates potential data breach
Starbucks has issued a mea culpa after customers of its first branch to adopt Welsh as its first language complained it featured mistranslated phrases.
Andrea Morgan has left the firm after joining last year.
Ann Wool has been promoted to president of Ketchum Sports & Entertainment. She most recently served as partner and director of the group, which recently expanded overseas.
McDonald's will move to become the largest brand on Facebook by footprint by the beginning of next year, rolling out 14,500 pages on Facebook.
Ben Brooks-Dutton, a former managing director of Mischief, is joining Freuds as creative strategy director next week.
Zeno Group has developed a tool called The Brand Humanizer that could help brands better align with consumers' values.
Scotch whisky brand Ballantine's has brought out a tongue-in-cheek campaign, created by M&C Saatchi and M&C Saatchi Sports & Entertainment, exploring what might have happened had it moved away from its roots.
The vast majority of consumers want more involved relationships with brands, but few believe marketers are holding up their end, according to a study from Edelman.
Organic granola company 18 Rabbits has brought on Formula PR as its first PR agency partner with the goal of increasing brand awareness across the country.
Exposure has appointed Keir Mather, a former director at ad agency BBH, to oversee its UK business.
It's no easy task for McDonald's to roll out 14,500 Facebook pages by next year. To do so, it must invest in staffing, get all stakeholders completely on board, and guarantee trust between executives and local employees, say PR pros.
Brands are evolving their LGBT initiatives as gay marriage continues to gain acceptance in the US. As a next step, marketers are looking for more diverse campaigns and improved communication with the community itself.
The 11th annual Advertising Week in New York took place September 29 - October 2, 2014. PR pros and marketers alike can gain inspiration from the event.
Imagine your car could automatically find a parking space in a busy city or your fridge could give recipes to your smartphone based on its contents. This future is already here.
During the last 16 to 18 months, digital media targeting Hispanic audiences has commanded a growing share of the communications pie, say PR pros.
Antonio Lucio, Visa's chief brand officer, talks about restructuring and results from its sponsorship of the 2014 World Cup.
Newell Rubbermaid's Richard Davies talks about crisis communication plans and the organization's marketing restructure.
Mary Daily, 20th Century Fox Home Entertainment, speaks about authentic storytelling and digital format challenges.
Samantha Skey, chief revenue officer and CMO at SheKnows, speaks about content creation and empowering kids.
NetApp CMO Julie Parrish talks about the company's partnership with the NFL and its corporate positioning.