Latest Consumer News

Your call: Is a Oscars political statement worth the risk?

Your call: Is a Oscars political statement worth the risk?

Is making a political statement at the Oscars a smart bet for brands? Vote below or tweet at @PRWeekUS with your opinion.

Emma Watson's new fashion Instagram will feature only eco-friendly brands

Emma Watson's new fashion Instagram will feature only eco-friendly brands

Louis Vuitton, Oscar de la Renta and Stella McCartney appear in the "Beauty and the Beast" star's posts.

Zippo sparks partnership with fire artist Steven Spazuk

Zippo sparks partnership with fire artist Steven Spazuk

The brand teamed up with artist Steven Spazuk to create a limited edition lighter and video content about his creative process.

IBM chief communications officer Andy Whitehouse exits

IBM chief communications officer Andy Whitehouse exits

Whitehouse joined the company last April as VP and chief communications officer.

Ralph Lauren hires ex-Vice, BBH strategist Jonathan Bottomley as first CMO

Ralph Lauren hires ex-Vice, BBH strategist Jonathan Bottomley as first CMO

He is set to join the fashion brand in April.

Watch: Los Angeles channels La La Land in new UK tourism campaign

Watch: Los Angeles channels La La Land in new UK tourism campaign

Discover Los Angeles is bringing 'all the feels' of the iconic US city to the UK leg of its global brand campaign, which launched today (20 February).

Experts: Believe it or not, PewDiePie's career as an influencer isn't finished

Experts: Believe it or not, PewDiePie's career as an influencer isn't finished

Despite being dropped by Disney and YouTube, PewDiePie may still have a path forward working with smaller brands.

Major League Baseball selects W Communications for European campaign

Major League Baseball selects W Communications for European campaign

Major League Baseball (MLB) has hired W Communications to a wide-ranging, six-figure brief to grow the brand across Europe.

Snuggle's love for customized content drives engagement in Valentine's Day campaign

Snuggle's love for customized content drives engagement in Valentine's Day campaign

In its recent campaign, the fabric-softener brand invites consumers to create personalized videos and have mascot Snuggle Bear sing to their Valentines.

1-800-Flowers finds out what happens when a brand gets on the wrong side of a pro wrestler

1-800-Flowers finds out what happens when a brand gets on the wrong side of a pro wrestler

WWE wrestler Chris Jericho added 1-800-Flowers to his "list" after what he thought was shoddy customer service.

How brands like Jeep and Airbnb get their fans to do their marketing for them

How brands like Jeep and Airbnb get their fans to do their marketing for them

Iris has debuted its Participation Brand Index, which measures how advertisers harness their communities' power.

Twitter reacts: Why did Disney work with PewDiePie in the first place?

Twitter reacts: Why did Disney work with PewDiePie in the first place?

Disney cut ties with PewDiePie this week after he posted videos containing anti-Semitic content. However, Twitter users questioned why the family friendly entertainment giant worked with the outrageous YouTube star in the first place.

5 brands that skip flowers and go straight to the bedroom for Valentine's Day

5 brands that skip flowers and go straight to the bedroom for Valentine's Day

The adage 'sex sells' isn't just for marketing lingerie; other brands drop some not-so-subtle hints.

Breakfast Briefing, 2.14.2017: PewDiePie dropped by Disney, YouTube

Breakfast Briefing, 2.14.2017: PewDiePie dropped by Disney, YouTube

The YouTube star and former in-demand influencer is in the spotlight for the wrong reasons after posting anti-Semitic jokes.

Snickers empathizes with Adele after Grammys flub

Snickers empathizes with Adele after Grammys flub

After its intentional Super Bowl live ad disaster, the candy bar brand felt for Adele after she needed a do over of her tribute to George Michael.

1 year later: Badger and Winters on #WomenNotObjects in the age of Trump

1 year later: Badger and Winters on #WomenNotObjects in the age of Trump

The Cannes Lions has adopted their recommendation that judges reject sexist ads. Are small victories enough under the 'Objectifier in Chief?'

SNL mocks political ads from Super Bowl LI with bruising Cheetos sketch

SNL mocks political ads from Super Bowl LI with bruising Cheetos sketch

See ad agency 'Murphy + Kennedy' pitch cringe-worthy ideas that may hit a little too close to home.

The Recommendation Engine: Praytell's Christine Hauer

The Recommendation Engine: Praytell's Christine Hauer

Not only is Hauer a flutist and watercolorist in her free time, she's an actress who stars in a one-woman show and has a comedy routine involving a Disney monologue.

Kenya Tourism Board to call open pitch for global PR briefs

Kenya Tourism Board to call open pitch for global PR briefs

The Kenya Tourism Board (KTB) will kick off an open tender process to find PR agencies across its major markets in the coming month, PRWeek understands.

9 non-pizza brands get cheesy on #NationalPizzaDay

9 non-pizza brands get cheesy on #NationalPizzaDay

In a good way...

Analysis

Message to brands: Care about an issue? Don't wait until the Super Bowl to show it

Message to brands: Care about an issue? Don't wait until the Super Bowl to show it

In today's hyper-political climate, even the best intentioned of campaigns can be criticized as opportunistic.

All on the line: Super Bowl LI could launch NFL into next chapter

All on the line: Super Bowl LI could launch NFL into next chapter

After a year of declining ratings, this Sunday's Super Bowl could be the NFL's chance to hook its next generation of fans.

Message to retailers: Become tech brands

Message to retailers: Become tech brands

Physical retail outlets aren't going extinct, but they will have to adopt new technologies to make their stores a must-visit in a hyper-competitive environment, say experts.

Why the Detroit Auto Show isn't just for car companies anymore

Why the Detroit Auto Show isn't just for car companies anymore

Automakers are using the event to show off mobility technologies, and so are the suppliers and partners who are helping them along the way to self-driving cars.

How PR can make the VR opportunity real

How PR can make the VR opportunity real

Virtual reality may be the flavor of the week, but it has several hurdles to clear before it's a more common part of marketing campaigns.

CMO Q&A

CMO Jeff Hennion on the story behind the 'new GNC'

CMO Jeff Hennion on the story behind the 'new GNC'

GNC CMO Jeff Hennion tells Diana Bradley why the 80-year-old vitamin and supplements retailer is suddenly revamping its business model.

Motorola's VP and CMO Jan Huckfeldt on the brand's future

Motorola's VP and CMO Jan Huckfeldt on the brand's future

Diana Bradley asks Motorola VP and CMO Jan Huckfeldt about how the company is going up against major competitors Apple and Samsung.

How Merck Consumer Health's CMO is preparing people to live to 100

How Merck Consumer Health's CMO is preparing people to live to 100

Diana Bradley asks Merck Consumer Health CMO Atilla Cansun about why the company is focused on preparing society for an average lifespan of 100 years.

Frito-Lay CMO Jennifer Saenz on keeping brands spicy and personalizing snacks

Frito-Lay CMO Jennifer Saenz on keeping brands spicy and personalizing snacks

Frito-Lay SVP and CMO Jennifer Saenz tells Diana Bradley about the snack company's approach to consumer engagement.

CMO Q&A: Inside Chobani's plan to get Americans to eat as much yogurt as Europeans

CMO Q&A: Inside Chobani's plan to get Americans to eat as much yogurt as Europeans

In a year, Europeans eat 40 pounds of yogurt. Americans eat 12. Peter McGuinness, Chobani's chief marketing and brand officer, tells Diana Bradley how the brand is making the product more enticing to Americans.