All three brands put real heart into their tweets.
From Peyton Manning's Budweiser name drop to Beyoncé's Red Lobster lyrics, some brands got a lot of attention - without huge ad buys.
The company said Hogan is a good fit as a spokesman, despite being kicked out of the WWE last year, because its campaign is about giving people a second chance.
Jaguar Land Rover has recruited Laura Wood, partner at The Brooklyn Brothers, to be its first head of global PR, brand and partnerships.
Company investor Marc Andreessen issues apology on Twitter over remarks Mark Zuckerberg called "deeply upsetting"
The chain is referring reporters to food-science experts about claims made on social media that its Happy Meals do not rot, even over a period of more than five years.
The soft-drink-maker has cited its "quality of marketing" as a driver of global sales.
The New York office, based in midtown Manhattan, opens on March 1 - almost two years after the firm opened its San Francisco office.
Telecoms regulator rules against internet app, sending Facebook back to the PR drawing board
Forget funny. Social media users want money.
The Premier League has launched a new logo and visual identity that will go live before the start of next season. It will also say goodbye to title sponsor Barclays, and hello to a new agency to help reposition the league.
At noon on Monday, hungry customers trudged through the snow in Manhattan's Chelsea neighborhood only to find the lights out and doors locked at the chain's 7th Avenue location.
After manning - no pun intended! - PRWeek's Twitter account during Super Bowl 50, Frank Washkuch picks the ads that made his night, as well as readers' favorites.
Now that the dust has settled following the launch of social network Peach, Marketing takes a look at what worthwhile opportunities, if any, it offers brands.
Super Bowl winners: Denver Broncos, Peyton Manning, Budweiser, Hyundai; Losers: Carolina Panthers, Cam Newton, Colonial Williamsburg; Chipotle shut-down; 'Rubiobot' fallout; Volkswagen to pay up.
On the eve of a Super Bowl likely to attract record ratings, the NFL is facing a critical long-term issue in player concussions. Improved communications can't solve the problem by itself, but it could give the league a good place to start.
FleishmanHillard has been appointed as Bose's first global PR agency, PRWeek has learned.
Heckelman has been brought on to help apply Finsbury's expertise in crisis communications, corporate reputation, and public policy to the sports and entertainment space.
Marketers have more social platforms to choose from, but only two really matter - for now.
The fast-food chain is hinting it will once again introduce a new actor to portray Colonel Sanders during Sunday's game.
Brand fallout from the restaurant chain's food-safety crises may be fleeting.
Super Bowl 50 campaigns aren't just relying on TV ads; they're pushing viewers to digital and social channels to interact with the brands themselves.
Sprint and T-Mobile are counterpunching at Verizon's 'rolling balls' ad with their own data.
Newcastle, Oreo, and Old Milwaukee have inserted themselves into the game without buying commercial time. But is the trick getting harder to pull off?
The St. Louis Rams are now the Los Angeles Rams. San Diego and Oakland will have to talk more actively with the public about the value of an NFL franchise to avoid the same fate, say comms experts.
KFC CMO Kevin Hochman tells Diana Bradley how the brand plans to fight urban legends about its chicken in 2016 and why Colonel Sanders resonates with Millennials.
Jonathan Copulsky, Deloitte's chief content officer and Deloitte Consulting's CMO, talks to Diana Bradley about why the firm is leading thought leadership rankings.
Linda Boff, General Electric, talks to Steve Barrett on crafting the brand's narrative identity and its "business-to-human" comms approach
Discovery Education's Lori McFarling speaks to Lindsay Stein about the organization's plans to transform classrooms with interactive content
Silvia Davi of the Food Bank for New York City speaks to Lindsay Stein about the group's celebrity partnerships and how it leverages social.