Latest Consumer News

Your call: What's more important to you in a brand, relevance or trustworthiness?

Do you buy a new study that found consumers want relevant brands more than trustworthy brands?

Study: Heineken, beer brands top hard liquor in brand social conversations

Study: Heineken, beer brands top hard liquor in brand social conversations

Engagement Labs ranked the top 10 alcohol brands by their social conversations in a new study.

Boden takes Escucha social listening platform to Latin America

Boden takes Escucha social listening platform to Latin America

The firm launched the service in the U.S. two years ago.

Golin: Brand relevance trumps trustworthiness in eyes of consumers

Golin: Brand relevance trumps trustworthiness in eyes of consumers

A trustworthy brand is great, but a relevant brand is much better to most customers, according to new research from Golin.

Mark Truby to replace Ray Day in top Ford comms role

Mark Truby to replace Ray Day in top Ford comms role

The change at the top of Ford Motor Company's communications team coincides with a leadership shift in the CEO's office.

Thrillist embarks on its largest influencer partnership with chef Aaron Sanchez and Miller Lite

Thrillist embarks on its largest influencer partnership with chef Aaron Sanchez and Miller Lite

A 15-part video series teaches viewers how to make 20 original recipes.

Chuck E. Cheese's gets loud to break Guinness World Record

Chuck E. Cheese's gets loud to break Guinness World Record

The record-breaking attempt is part of a year-long 40th anniversary celebration for the chain.

The PR Week 5.19.2017: Global Awards, Hill+Knowlton promotes Jutkowitz, White House comms

The PR Week 5.19.2017: Global Awards, Hill+Knowlton promotes Jutkowitz, White House comms

PRWeek's editorial team discusses the news of the week.

Staying fresh: National Mango Board reviews PR business

Staying fresh: National Mango Board reviews PR business

The decade-long incumbent on the account is FleishmanHillard.

McDonald's Alistair Macrow: Pulling bereavement ad was 'the only decision to make'

McDonald's Alistair Macrow: Pulling bereavement ad was 'the only decision to make'

McDonald's had no choice but to withdraw its now infamous "dead dad ad" after it provoked fierce criticism from the public and bereavement charities, the brand's top UK marketer has said.

Edelman loses Green & Black's consumer PR account to Golin

Edelman loses Green & Black's consumer PR account to Golin

Ethical chocolate brand Green & Black's has handed its UK consumer PR account to Golin, following five years working with Edelman.

Volvo's Cannes Lions champion 'Life Paint' film banned for being misleading

Volvo's Cannes Lions champion 'Life Paint' film banned for being misleading

Volvo ad 'Life Paint', which scooped a double Grand Prix for creative agency Grey London at Cannes Lions in 2015, has been banned for giving a misleading impression of the titular road safety product.

McDonald's pulls controversial 'dad' film after backlash - and vows to learn lessons

McDonald's pulls controversial 'dad' film after backlash - and vows to learn lessons

McDonald's UK is withdrawing a controversial new film that depicts a young boy grieving for his late father, and said it will "review" its creative process "to ensure this situation never occurs again".

Most people aren't amused by snarky brands online, study finds

Most people aren't amused by snarky brands online, study finds

Sprout Social finds 67% of consumers prefer helpfulness to sassiness.

Mars and BBDO SF roll out first work made with crowdsourced platform in US

Mars and BBDO SF roll out first work made with crowdsourced platform in US

Connected Solutions president Leonid Sudakov envisions IoT future for consumer goods giant.

Amazon replaces Band-Aid as mom's favorite brand, says study

Amazon replaces Band-Aid as mom's favorite brand, says study

Dawn, Samsung, and Cheerios also scored high on YouGov BrandIndex's annual Mother's Day survey.

Dove's body-shaped bottles backfire

Dove's body-shaped bottles backfire

The Unilever brand celebrated body diversity with limited edition packaging, but many consumers were insulted, not inspired, by the Real Beauty message.

'Of course it is the future:' Oscar winner Armando Bo on branded content

'Of course it is the future:' Oscar winner Armando Bo on branded content

Academy Award-winner Armando Bo talks branded content at the 2017 Brand Film Festival in New York.

Carter's getting his nuggs. How Wendy's and Twitter responded

Carter's getting his nuggs. How Wendy's and Twitter responded

It's a record. Nevada high schooler Carter Wilkerson bested Ellen DeGeneres' record on Tuesday for the most retweets, making him a social media legend. Now what to do with a year's worth of chicken nuggets?

Oreo invites consumers to dream up newest flavor

Oreo invites consumers to dream up newest flavor

The #MyOreoCreation Contest asked fans to submit their taste creations via social media for the chance to see their cookie hit shelves nationwide.

Analysis

Hispanic PR firms work harder to attract brand dollars in Trump era

Hispanic PR firms work harder to attract brand dollars in Trump era

Whether scared off by rising xenophobia or uncertain market conditions, brands are cutting back on pushes targeting the Hispanic audience in the U.S., according to several firms that specialize in reaching the market.

Why the McDonald's UK 'dad' film is worse than the Pepsi campaign

Why the McDonald's UK 'dad' film is worse than the Pepsi campaign

I watched the latest McDonald's UK campaign video this morning with my mouth open wide enough to accomodate a whole Big Mac.

Why so many marketers are wasting the potential of branded films

Why so many marketers are wasting the potential of branded films

Each critical branded film hit is outnumbered by several misses. Directors and marketers explain why.

Don't ignore the little guy, and other lessons from #NuggsForCarter

Don't ignore the little guy, and other lessons from #NuggsForCarter

Indeed, a man needs his nuggs--and brands need to take a lesson from Wendy's smart interaction with a (non-influencer) teen.

Message to brands: Care about an issue? Don't wait until the Super Bowl to show it

Message to brands: Care about an issue? Don't wait until the Super Bowl to show it

In today's hyper-political climate, even the best intentioned of campaigns can be criticized as opportunistic.

CMO Q&A

Panera's marketing head to restaurant industry: Join us in transparency, 'clean food' efforts

Panera's marketing head to restaurant industry: Join us in transparency, 'clean food' efforts

Chris Hollander sat down with PRWeek to discuss his focus as chief marketer and why Panera Bread isn't getting enough credit for its actions.

9 questions for Atkins CMO Scott Parker

9 questions for Atkins CMO Scott Parker

Atkins CMO Scott Parker tells Diana Bradley how the brand contends with perceptions that it's just targeting people who want to lose weight.

CMO Jeff Hennion on the story behind the 'new GNC'

CMO Jeff Hennion on the story behind the 'new GNC'

GNC CMO Jeff Hennion tells Diana Bradley why the 80-year-old vitamin and supplements retailer is suddenly revamping its business model.

Motorola's VP and CMO Jan Huckfeldt on the brand's future

Motorola's VP and CMO Jan Huckfeldt on the brand's future

Diana Bradley asks Motorola VP and CMO Jan Huckfeldt about how the company is going up against major competitors Apple and Samsung.

How Merck Consumer Health's CMO is preparing people to live to 100

How Merck Consumer Health's CMO is preparing people to live to 100

Diana Bradley asks Merck Consumer Health CMO Atilla Cansun about why the company is focused on preparing society for an average lifespan of 100 years.