HSBC has appointed former senior Mondelez International executive Leanne Cutts as group head of marketing, succeeding Chris Clark, who is leaving the bank after 15 years.
How one paint brand is trying to avoid the clutter of Pinterest and Instagram to reach frustrated DIY enthusiasts.
Three experts weigh in on what American Airlines has done right, and what it still needs to do, in response to a clash between an employee and a passenger.
Latraviette Smith-Wilson, SVP of communications at Shea Moisture parent Sundial Brands, shared the steps her company has been taking since the social media backlash against its "hair hate" ad ignited on Monday.
The yogurt company has sued Alex Jones and his website, Infowars, for linking it to a sexual assault case in Idaho.
How Carter Wilkerson, aka #NuggsForCarter, started working with a PR consultant.
The latest edition of the campaign marks the first time The Macallan has used multimedia art.
CEO Nirav Tolia talks about the communications applications of the burgeoning hyperlocal social media network.
Carter may not get his nuggs, but Wendy's got its publicity.
"If we think we can do it better, cheaper, or faster internally, we will."
Moovit has teamed up with Twentieth Century Fox to help moviegoers easily ride public transit to the film, which debuts May 12.
Will Pepsi's Kendall Jenner ad hurt its bottom line? Will people stop lacing up Adidas sneakers?
We asked the industry what updates from Facebook's Developer Conference F8 they were most interested in, and the responses were AR, AR, and more AR.
If the industry doesn't shape up, enforcement action may be around the corner.
After seeing the viral ad, people don't have a taste for the otherworldly drink.
The fast-food chain is forming a team of "creative, innovative, and disciplined storytellers" with the aim of changing perceptions of its brand, according to a job post.
Burger King has been asked to apologize for adding advertising material into its Wikipedia entry.
Global brands are sending out more integrated briefs to pitch than three years ago, but agencies say there are still too many briefs with specific channels or outputs in mind.
Toys "R" Us' comms team shares the inside story on why it sponsored Giraffe Cam, the behind-the-scenes look inside the pen of April the Giraffe.
Armando Bo, whose script won an Oscar for 'Birdman,' tells Kate Magee why brands should invest in longer, more meaningful content.
Indeed, a man needs his nuggs--and brands need to take a lesson from Wendy's smart interaction with a (non-influencer) teen.
In today's hyper-political climate, even the best intentioned of campaigns can be criticized as opportunistic.
After a year of declining ratings, this Sunday's Super Bowl could be the NFL's chance to hook its next generation of fans.
Physical retail outlets aren't going extinct, but they will have to adopt new technologies to make their stores a must-visit in a hyper-competitive environment, say experts.
Automakers are using the event to show off mobility technologies, and so are the suppliers and partners who are helping them along the way to self-driving cars.
Chris Hollander sat down with PRWeek to discuss his focus as chief marketer and why Panera Bread isn't getting enough credit for its actions.
Atkins CMO Scott Parker tells Diana Bradley how the brand contends with perceptions that it's just targeting people who want to lose weight.
GNC CMO Jeff Hennion tells Diana Bradley why the 80-year-old vitamin and supplements retailer is suddenly revamping its business model.
Diana Bradley asks Motorola VP and CMO Jan Huckfeldt about how the company is going up against major competitors Apple and Samsung.
Diana Bradley asks Merck Consumer Health CMO Atilla Cansun about why the company is focused on preparing society for an average lifespan of 100 years.