Latest Consumer News

Snapchat signs 14 creative partners to help advertisers

Snapchat signs 14 creative partners to help advertisers

Snapchat has signed 14 creative partners to help advertisers drive ROI once users swipe up.

Hotwire's new CEO calls for aggression and risk-taking culture as agency unveils new global strategy

Hotwire's new CEO calls for aggression and risk-taking culture as agency unveils new global strategy

Hotwire's new CEO Barbara Bates has called for the agency to take more risks and "be a bit more aggressive" as it looks to shed its "humble" persona.

American Cancer Society: 'We are more than just a research organization'

American Cancer Society: 'We are more than just a research organization'

The new brand campaign, Attacking Cancer from Every Angle, showcases all the services the organization provides.

Watch: Off-duty Man United players go bowling in campaign for banking sponsor

Watch: Off-duty Man United players go bowling in campaign for banking sponsor

Four Manchester United players met up after training to tackle a series of bowling challenges arranged by the club's partner, the online banking group Swissquote.

CMOs stress experimentation, authenticity at Critical Issues Forum

CMOs stress experimentation, authenticity at Critical Issues Forum

The panel featuring marketing leaders from Heineken, Madison Square Garden, and Intel gathered on Friday morning at the Critical Issues Forum.

Welch's enlists its farmers to win over untrusting millennial moms

Welch's enlists its farmers to win over untrusting millennial moms

Welch's wants millennial moms to know it is selling a quality product with heart health benefits and no added sugar, but it knew that message had to come directly from the farmers themselves.

P&G's Pritchard: We're at the starting line of the next wave of brand building

P&G's Pritchard: We're at the starting line of the next wave of brand building

Procter & Gamble chief brand officer Marc Pritchard used a keynote speech at Dmexco to outline three steps the marketing industry should take to respond to challenges.

Bell Pottinger in administration: redundancies begin, shareholders grumble, what's next?

Bell Pottinger in administration: redundancies begin, shareholders grumble, what's next?

It was confirmed on Tuesday that Bell Pottinger had gone into administration. What happens next?

Porter Novelli to cook up consumer PR and social media for burger brand Rustlers

Porter Novelli to cook up consumer PR and social media for burger brand Rustlers

Food manufacturer Kepak has appointed Porter Novelli to a new consumer PR and social media brief for its microwaveable burger brand Rustlers, following a competitive pitch.

Hilton reorganizes comms teams, hires Disney's Craig Dezern as head of brand comms

Hilton reorganizes comms teams, hires Disney's Craig Dezern as head of brand comms

The hotel giant is consolidating its teams to reflect the ambitions of a global brand that wants to resonate in local markets.

Nespresso goes big on sustainability credentials in global campaign

Nespresso goes big on sustainability credentials in global campaign

After years of being "shy" about how it sources its coffee, Nespresso is putting its partnership with farmers at the center of a new campaign, the brand's CMO tells Campaign.

Grifco wins brief to change perception of Radisson Blu hotels across Europe

Grifco wins brief to change perception of Radisson Blu hotels across Europe

The Rezidor Hotel Group has appointed Grifco PR on a retainer to handle consumer PR for eight European city hotels.

Global adspend growth downgraded again to 4%

Global adspend growth downgraded again to 4%

Global ad expenditure will grow by 4% in 2017 after Zenith downgraded its growth forecast for the second time.

BMW steers review of UK lifestyle PR brief held by Iris Worldwide

BMW steers review of UK lifestyle PR brief held by Iris Worldwide

BMW has called a review of its UK lifestyle PR brief, held currently by Iris Worldwide, PRWeek has learned.

Industry veteran Rod Cartwright joins Text100 as EMEA regional director

Industry veteran Rod Cartwright joins Text100 as EMEA regional director

Former Ketchum global corporate lead Rod Cartwright has joined Text100 in the role of EMEA regional director.

Your call: Has Bell Pottinger hurt the PR industry's reputation?

Your call: Has Bell Pottinger hurt the PR industry's reputation?

One of the largest firms in comms is drowning in scandal. Not a good look.

Coca-Cola's Doug Busk joins MSL as Atlanta MD

Coca-Cola's Doug Busk joins MSL as Atlanta MD

Busk led the international expansion of the Coca-Cola Journey storytelling platform.

Lego: How can the business ditch the 'complexity' and hit the reset button?

Lego: How can the business ditch the 'complexity' and hit the reset button?

Lego experienced a fall in global revenues for the first time in a decade, leading the firm to disclose job cuts of 1,400. With executive chairman Jørgen Vig Knudstorp acknowledging that the business has become too complex and lost its focus, how can it press the reset button and return to its core?

Was L'Oréal right to drop Munroe Bergdorf?

Was L'Oréal right to drop Munroe Bergdorf?

L'Oréal found itself at the center of a race controversy last week after it cut ties with its new brand ambassador, Munroe Bergdorf.

Wonderland joins Golin and GingerComms on Kraft Heinz consumer PR roster

Wonderland joins Golin and GingerComms on Kraft Heinz consumer PR roster

Bristol agency Wonderland Communications has been added to Kraft Heinz's consumer PR roster in the UK, following a competitive pitch.

Analysis

Marketing the iPhone X? Piece of cake. Apple's bigger challenge is the iPhone 8

Marketing the iPhone X? Piece of cake. Apple's bigger challenge is the iPhone 8

Apple's most advanced smartphone will sell itself, but touting the iPhone 8 presents a number of hurdles, say experts.

Comms pros navigate the complex world of blockchain

Comms pros navigate the complex world of blockchain

While bitcoin's profile has skyrocketed alongside its exponential price, a group of devotees have gone about promoting the underpinning technology - the blockchain.

Overwhelmed, but grateful: What really happens when a brand turns a random person into a social media celebrity

Overwhelmed, but grateful: What really happens when a brand turns a random person into a social media celebrity

Tinder did it to Josh Avsec and Michelle Arendas. Wendy's did it to Carter Wilkerson. The three discuss their newfound fame, and how glamorous it has really been (or not).

One year later: How Pokémon Go leveled up AR for marketing

One year later: How Pokémon Go leveled up AR for marketing

The Pikachu-catching phenomenon popularized AR and made the technology much more accessible.

How grocery chains can fight Amazon: By not trying to be Amazon

How grocery chains can fight Amazon: By not trying to be Amazon

At the top of the messaging to-do list for midsize and local grocery chains: reconnecting with customers and emphasizing local roots.

CMO Q&A

Fitbit CMO Tim Rosa: 'We know consumers don't want the internet on their wrists'

Fitbit CMO Tim Rosa: 'We know consumers don't want the internet on their wrists'

Rosa talks to Diana Bradley about the wearable technology company's health and fitness plans and other areas of expansion.

CMO Q&A: Nissan's Roel de Vries

CMO Q&A: Nissan's Roel de Vries

Nissan's head of marketing tells Diana Bradley his stance on autonomous cars, auto shows, and integrating advertising and PR.

Facebook's CMO dishes on fake news and the social network's latest mission

Facebook's CMO dishes on fake news and the social network's latest mission

Gary Briggs talks about how Facebook is connecting the world; engaging Generation Z; and how it's combating fake news.

Heineken USA's CMO Nuno Teles on tackling politics in marketing campaigns

Heineken USA's CMO Nuno Teles on tackling politics in marketing campaigns

Fresh off Edelman taking two PR Lions, both Bronzes, for the Worlds Apart campaign for Heineken, Teles discusses the thought process behind the campaign and his outlook for Heineken USA as CMO.

Oscar Mayer's marketing head gets controversial: 'A hotdog is a sandwich'

Oscar Mayer's marketing head gets controversial: 'A hotdog is a sandwich'

Head of marketing Gregory Guidotti talks Wienermobiles with Diana Bradley and explains why Oscar Mayer finally improved its hotdog recipe.