Andrew Clarke, chief customer officer since 2015, will take the newly created role of chief marketing and customer officer.
Brands used the national day to inspire children, showcase workplace flexibility and employee perks, and playfully engage consumers.
The owner of a UK newswire agency that incorporates transatlantic agency 72 Point has admitted that "tension" exists between the two businesses after reporters were sent a memo asking them to weigh up the effect of negative news stories about PR clients.
One Hundred comprises the following agencies from across the DAS portfolio of brands: Changing Our World, Critical Mass, Interbrand, Ketchum, Porter Novelli, and Russ Reid.
The PR profession is suffering from an over-reliance on case studies showcased at industry awards events and should be taking a more strategic approach, the UK Government's top comms executive has warned PR360 attendees.
Can Roy bounce back from the "Lemonade" controversy? That may be more up to Beyonce.
Coachella proves that bands need brands more than ever. Here's how to partner with artists without spoiling the show.
Why should parents buy sunglasses for their children if they'll only get lost or broken? Coyne is helping Babiators emphasize not just the durability of its sunglasses, but the importance of protecting young eyes from the sun.
Data says brands may be barking up the wrong tree with messages focused on beauty and fitness.
Twitter users were not happy with the brands inserting their products into the conversation around a celebrity death.
Target reiterated that it "welcomes" transgender employees and customers to use the bathrooms and dressing rooms corresponding to their gender identity.
Shazam for Brands will also be the official music partner for this year's Cannes Lions International Festival of Creativity.
Users can share video from across YouTube, Facebook, Twitter, and Instagram.
Marcus Butler (pictured), one of the world's most influential vloggers, has been added to the stellar line-up for PR360 - PRWeek's must-attend festival of PR, which takes place in London next week.
The soft drink's ingredients for a swift response: one part serious for internal comms, another part lighthearted for social media.
VR may represent a fundamental shift in audience engagement, or it could just be the shiny new thing.
Brazil's impeachment crisis; Feds look into soccer sponsors; Trump, Clinton lead in New York ahead of primary; Verizon the favorite to acquire Yahoo; Beyonce teases mysterious Lemonade project.
The service, whose name translates to "voices" in Spanish, will emphasize outreach to Latinos.
Sour Patch Kids, Mountain Dew, and General Electric took different approaches with the Snapchat update.
The wireless carrier's CEO first taunted rival T-Mobile with the ad, which features customers sounding off about wireless service. He quickly changed course after receiving outraged messages on Twitter.
More business leaders, such as GE's Beth Comstock, are finding a more authentic connection via Facebook Live.
Alaska Airlines' acquisition of Virgin America gives it a bigger footprint on the West Coast. It also bought a fun, standout brand that experts say it should maintain in some way post-merger.
With the country facing a national corruption scandal, economic worries, and the Zika virus, Olympic sponsors - and the brands looking to usurp them at the Games - are preparing for a range of serious issues.
It's no longer just about how many followers a brand or influencer has, algorithmic changes will increase the value of brand-user interaction and quality.
U.S. companies are rushing to take advantage of improved relations with Cuba. Yet brand building on the island nation remains a long-term proposition for most.
Kathleen Parker, VP of marketing at Peeps parent Just Born Quality Confections, tells Diana Bradley why the marshmallow chicks need millennial moms.
KFC CMO Kevin Hochman tells Diana Bradley how the brand plans to fight urban legends about its chicken in 2016 and why Colonel Sanders resonates with Millennials.
Jonathan Copulsky, Deloitte's chief content officer and Deloitte Consulting's CMO, talks to Diana Bradley about why the firm is leading thought leadership rankings.
Linda Boff, General Electric, talks to Steve Barrett on crafting the brand's narrative identity and its "business-to-human" comms approach
Discovery Education's Lori McFarling speaks to Lindsay Stein about the organization's plans to transform classrooms with interactive content