Latest Consumer News

How nine brands described their jobs to five year olds on Twitter

How nine brands described their jobs to five year olds on Twitter

The hashtag garnered more than 15,000 tweets by Tuesday afternoon.

Chipotle calls lawsuit over GMO-free messaging 'meritless'

Chipotle calls lawsuit over GMO-free messaging 'meritless'

"Chipotle has always been honest and transparent with its customers, and our messaging surrounding our use of non-GMO ingredients is no exception," said communications director Chris Arnold.

GE names CMO Beth Comstock vice chair of Business Innovations unit

GE names CMO Beth Comstock vice chair of Business Innovations unit

She is reportedly the first woman to hold the vice chair title at GE.

Apple's iOS 9 to force a dramatic rethink about mobile marketing

Apple's iOS 9 to force a dramatic rethink about mobile marketing

Three reasons why marketers will have to shake things up when Apple releases the latest version of its operating system.

Watch out Nike: Under Armour is coming to get you

Watch out Nike: Under Armour is coming to get you

Under Armour's latest campaign will propel the brand one step closer to rival Nike.

Five stories PR pros need to know on Thursday, 8.27.2015

Five stories PR pros need to know on Thursday, 8.27.2015

McDonald's rebuffs Burger King's McWhopper play; Expedia seeks new agency for UK consumer work; Uber testing new routes, cheaper fares

Survey: who comes out of the McWhopper PR stunt best - McDonald's, Burger King, or neither?

Survey: who comes out of the McWhopper PR stunt best - McDonald's, Burger King, or neither?

Burger King grabbed media attention across the world yesterday when it held out a supposed olive branch to McDonald's ahead of next month's International Day of Peace - but did McDonald's win the day with its pithy response?

'Don't compare our rivalry to war': McDonald's rejects Burger King's McWhopper for peace day PR stunt

'Don't compare our rivalry to war': McDonald's rejects Burger King's McWhopper for peace day PR stunt

McDonald's has rejected rival fast food chain Burger King's proposal that the two set aside their differences on next month's International Day of Peace by creating a 'McWhopper' mash-up of each brand's signature dish.

The 6 stories PR pros need to know on Wednesday, 8.26.2015

The 6 stories PR pros need to know on Wednesday, 8.26.2015

WPP's PR and public affairs arm sees 5.4% revenue jump; Donald Trump clashes with Univision anchor; Kraft Heinz recalls two million pounds of turkey bacon; YouTube Gaming goes live; Amazon expands Prime Now delivery service; Uber partners with University of Arizona on driverless car efforts.

Infographic: What marketers are getting wrong about Baby Boomers

Infographic: What marketers are getting wrong about Baby Boomers

When it comes to marketing to the Baby Boomer generation, brands are missing the mark, according to Infleunt50, a marketing services firm launched by AARP. The firm, which has clients including Avis and UnitedHealthcare, contends marketers are targeting Millennials at the expense of consumers age 50 and older.

Regional Spotlight: How Hoosier hospitality fought Indiana's anti-LGBT law

Regional Spotlight: How Hoosier hospitality fought Indiana's anti-LGBT law

Debra DeCourcy, VP of corporate comms for Angie's List, details why Indianapolis businesses oppose the Religious Freedom Restoration Act

RF Thunder appoints head for new China beautycare practice

RF Thunder appoints head for new China beautycare practice

Phoenix Liu joined RF Thunder in 2013 and has more than eight years of PR experience

Target ups Dustee Jenkins to exec team as communications SVP

Target ups Dustee Jenkins to exec team as communications SVP

She has worked at the retail giant since 2010.

Florida Citrus shifts marcomms work to Edelman food and beverage specialty

Florida Citrus shifts marcomms work to Edelman food and beverage specialty

The agency's Edible specialty agency won a multimillion-dollar account from the state as it realigned its agency assignments.

KFC's quirky Colonel Sanders effort will build brand affinity

KFC's quirky Colonel Sanders effort will build brand affinity

The revamped colonel campaign is grabbing consumer attention and generating brand buzz.

The 6 stories PR pros need to know on Thursday morning, 8.20.2015

The 6 stories PR pros need to know on Thursday morning, 8.20.2015

Subway's other problems; Wage-hike campaign targeting fast-food joints moves overseas; Pro-immigration Silicon Valley groups fight back against Trump; Beyonce's quiet media-relations strategy; California DAs criticize Uber's driver screening; Carter to hold press conference on cancer diagnosis.

Source: Don't expect further comment from Subway on Jared Fogle

Source: Don't expect further comment from Subway on Jared Fogle

Subway: 'Jared Fogle's actions had nothing to do with us'

Ketchum lends Library of Congress a hand with National Book Festival

Ketchum lends Library of Congress a hand with National Book Festival

The Omnicom Group firm is working on outreach, planning, media consultation, and event execution, among other duties.

The 6 stories PR pros need to know on Wednesday morning, 8.19.2015

The 6 stories PR pros need to know on Wednesday morning, 8.19.2015

Subway cuts ties with Jared; Hackers release Ashley Madison user info; FDA approves female libido treatment; BuzzFeed's Japan move; Digital content use up dramatically; Clinton's contentious emailgate press conference.

Success of BuzzFeed and Yahoo venture hinges on "how Japanese it becomes"

Success of BuzzFeed and Yahoo venture hinges on "how Japanese it becomes"

Japan site will launch this Winter, but PR pros say BuzzFeed should not underestimate the challenge of breaking into the country's media market

Analysis

Content and fan engagement: The key ingredients to competing in the snack bar category

Content and fan engagement: The key ingredients to competing in the snack bar category

A highly competitive category is getting even more intense with the entry of major food and confectionary players.

Marketers give kudos to Nike for Chuck Taylor All Star II launch

Marketers give kudos to Nike for Chuck Taylor All Star II launch

It's harder than it looks to launch an extension of an iconic brand.

It's been a torrid week for Toshiba, but "it will not crumble", says crisis expert

It's been a torrid week for Toshiba, but "it will not crumble", says crisis expert

After the Japanese giant was rocked by a financial reporting scandal, it is now pursuing a "clear the deck" strategy

Teneo: The ambition is global

Teneo: The ambition is global

The acquisition of Blue Rubicon and StockWell by Teneo Holdings last week has sent shockwaves through the industry. The scale of the ambition is huge: to set up a global City and crisis shop to challenge stalwarts such as Finsbury and Brunswick, and become the market leaders in this field. PRWeek assesses the impact on the industry as well as what it says about the health of the mergers and acquisitions market for PR agencies in the UK and beyond.

International talent: Asia integration is a 'two-way street'

International talent: Asia integration is a 'two-way street'

In the wake of Toyota conceding it didn't do enough to help Julie Hamp integrate in Japan, what responsibilities does the PR industry have towards international employees?

CMO Q&A

Sex toy-maker Lelo's CMO talks taboos of consumer marketing

Sex toy-maker Lelo's CMO talks taboos of consumer marketing

Steve Thomson, global marketing director, Lelo, tells Lindsay Stein how the company is focusing on engagement to overcome the taboo around sex toys

How Popchips plans to stay ahead of the healthy snack food pack

How Popchips plans to stay ahead of the healthy snack food pack

Popchips' Marc Seguin speaks to Lindsay Stein about how the brand breaks through the clutter in a crowded market and its plans for the holidays.

How Vonage's CMO shifted its marketing strategy to reach consumers in new ways

How Vonage's CMO shifted its marketing strategy to reach consumers in new ways

Vonage’s Ted Gilvar speaks to Lindsay Stein about the brand’s shift in its marketing strategy and plans to reach consumers in new, engaging ways

Shazam's CMO on how the app is expanding beyond music

Shazam's CMO on how the app is expanding beyond music

Shazam's Patricia Parra speaks to Lindsay Stein about brand partnerships and how educating users about new capabilities on the app is a key challenge.

Why storytelling is a powerful tool for hospital patients

Why storytelling is a powerful tool for hospital patients

John Englehart, CMO for the Hospital for Special Surgery, talks to Lindsay Stein about how powerful storytelling is a key tool for patients.

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