Mylan is being slammed on social media by people unable to afford the lifesaving drug and Sarah Jessica Parker, who had worked with Mylan on an awareness campaign, cut ties with the company on Thursday.
Days after losing his sponsors, rumors have emerged Lochte will once again find himself on primetime as a competitor on the popular ABC show.
The 12-time Olympic medalist may have lost his sponsors this week, but past cases of celebrity misconduct show Americans are quick to forgive and forget.
U.S. chides Europe on taxes; Solo loses U.S. Soccer contract; "Bonk boss" apologizes; Sorrell on Brexit
Splenda chose Ketchum because of its influential dietitian network and food expertise - LaForce was the incumbent on the account.
Airbnb's CMO on how he got started.
The Olympics may be over, but brands are still competing to win public goodwill - and press coverage - off the back of Rio 2016, by offering athletes a range of freebies.
Ryan Lochte faces a bleak future in endorsements after being dropped by four sponsors on Monday.
Thirty-five percent of all Speedo and Lochte mentions online were negative.
Inspired by a lickable nail polish debuted in Hong Kong earlier this year, Edelman is helping the chicken brand bring scented skin products to the beach.
Sundial Brands CEO tells Sean Czarnecki why he is dialing up comms and marketing a year after Bain Capital took a minority stake in the $200 million personal-care products company.
The corporate and consumer comms leader for the company, recently acquired by Unilever, chats with PRWeek.
The swimmer has drawn the ire of Twitter, the media, and the American and Brazilian public for lying, kind of apologizing, and then actually apologizing for his behavior during the 2016 Summer Olympic Games.
The fitness brand that strives to "Be More Human" would rather validate than compete with you.
Winners and losers from the Rio Olympic Games.
The brand's largest social campaign ever received its highest level of engagement with Facebook Live.
The technology giant teamed up with Ketchum Sports & Entertainment and other agencies to produce and distribute a short documentary and VR film.
But thanks to the controversy, business is booming.
A swimming mystery in Rio; The White House tries to get people excited about health insurance; How the Trump Organization's lawyer became a meme.
The car-sharing brand created its own version of Anonymous to help visitors to San Diego get around surge pricing - and win rare comic book editions.
Airlines' reputations are hinging on how effectively they find solutions to industry-wide problems like overlapping systems from merged carriers and communicate them to the public.
The threats of Zika and terrorism have gotten most of the headlines, but traffic and infrastructure concerns are on marketers' minds.
Organizations including the Cleveland Clinic and the Rock & Roll Hall of Fame are taking advantage of an influx of influential visitors to tell their stories, and that of their host city, while trying to stay above the political fray.
Kevin Durant's bombshell decision pushed the NBA's center of gravity even further to the west and highlighted athletes' evolving relationship with the media.
The devastating mass shooting at Pulse nightclub in Orlando only made some brands' support for the LGBT community louder and prouder this month. Yet experts say many companies still have a ways to go.
In a year, Europeans eat 40 pounds of yogurt. Americans eat 12. Peter McGuinness, Chobani's chief marketing and brand officer, tells Diana Bradley how the brand is making the product more enticing to Americans.
Bark & Co CMO Pat Shores tells Diana Bradley about the steps the company is taking to create a ubiquitous dog care and entertainment brand.
Berta De Pablos-Barbier, marketing VP for Mars Chocolate North America, dishes on how M&M's has continued to "stay cool" with consumers for decades.
Keds CMO Emily Culp tells Diana Bradley how the shoe brand has stayed relevant for 100 years.
Kathleen Parker, VP of marketing at Peeps parent Just Born Quality Confections, tells Diana Bradley why the marshmallow chicks need millennial moms.