The Lactose Intolerants Anonymous effort invites people who can't consume dairy to join the brand's pretend support group on the microsite cheeseproblems.com.
Tim Cook comes out in Bloomberg Businessweek essay; Giants win World Series, but #ChevyGuy steals the show post-game; Another contentious Christie press conference.
Recent departures from the regional comms team at new-generation taxi service Uber include EMEA head of comms Rachel Channing and EU head of policy Dominick Moxon-Tritsch, PRWeek understands.
Brands2Life has hired Lydia Howard to join its consumer team as a practice director.
Taco Bell's website and social media platforms went dark on Tuesday morning as part of a campaign to promote the chain's new mobile app in a way that would make it stand out from rivals.
Ogilvy Public Relations has been retained by Brand USA as its global partner for media relations.
Traditional media continues to play a major role in the media-consumption habits of consumers interested in food news and information, according to a study from Hunter Public Relations.
John Oliver wants food companies to #ShowUsYourPeanuts; CVS declines to use Apple Pay; New York, New Jersey split on Ebola quarantines.
Mark Cater, the former senior Cohn & Wolfe director, is joining consumer PR agency Citizen as EMEA MD with temporary responsibility for its in-flux UK operations.
"We greatly appreciate the contributions of our Duracell employees," CEO AG Lafley said.
Cake PR called on London-based bands Rudimental and Gorgon City to perform a live gig on board an in-flight Boeing 787 yesterday, to promote Virgin Atlantic's new fleet.
Christian Cull has left MSLGroup after just four months, with the agency not planning to replace him.
With its shares at a record high, Domino's Pizza isn't taking a media relations victory lap. Instead, the chain is getting ready to tout its next brand innovation.
Macros De Quinto will move into the chief marketing and commercial officer role vacated by Joe Tripodi next year.
A string of new business wins for MSLGroup played its part in restrained growth at Publicis Groupe, the French marketing services holding company, last quarter.
Tiffany Cook has been named head of the agency's consumer sector for North America.
The chief executive of Gorkana Group, who is becoming EMEA MD of its new parent company Cision, speaks to PRWeek following the completion of the deal this morning.
Canon USA has issued an RFP for its PR business.
Omnicom PR revenue up 2.5% in Q3; Microsoft offers free cloud-computing software to Ebola researchers; Staples investigates potential data breach
Starbucks has issued a mea culpa after customers of its first branch to adopt Welsh as its first language complained it featured mistranslated phrases.
As more consumers turn to social platforms to ease their travel woes, industry brands are presented with myriad challenges as they look to satisfy those living in a 24/7 connected world.
It's no easy task for McDonald's to roll out 14,500 Facebook pages by next year. To do so, it must invest in staffing, get all stakeholders completely on board, and guarantee trust between executives and local employees, say PR pros.
Brands are evolving their LGBT initiatives as gay marriage continues to gain acceptance in the US. As a next step, marketers are looking for more diverse campaigns and improved communication with the community itself.
The 11th annual Advertising Week in New York took place September 29 - October 2, 2014. PR pros and marketers alike can gain inspiration from the event.
Imagine your car could automatically find a parking space in a busy city or your fridge could give recipes to your smartphone based on its contents. This future is already here.
Nuno Teles, CMO, Heineken USA, speaks to Lindsay Stein about growing the company's portfolio and future strategies for leveraging digital content.
Antonio Lucio, Visa's chief brand officer, talks about restructuring and results from its sponsorship of the 2014 World Cup.
Newell Rubbermaid's Richard Davies talks about crisis communication plans and the organization's marketing restructure.
Mary Daily, 20th Century Fox Home Entertainment, speaks about authentic storytelling and digital format challenges.
Samantha Skey, chief revenue officer and CMO at SheKnows, speaks about content creation and empowering kids.