Latest Consumer News

MWW hires Spong PR's Lori Robinson for SVP role

MWW hires Spong PR's Lori Robinson for SVP role

NEW YORK: Spong PR senior principal and New York office director Lori Robinson is joining MWW as an SVP in its New York consumer marketing practice.

NFL gives Together We Make Football a social push for new season

NFL gives Together We Make Football a social push for new season

The NFL has upgraded its social media repertoire for the second season of its Together We Make Football campaign, the league's hallmark season-long effort.

McDonald's pays tribute to farmers 'who care' in UK, Ireland

McDonald's pays tribute to farmers 'who care' in UK, Ireland

McDonald's is highlighting its efforts to work with British and Irish farmers "who care" about the welfare of their livestock and the quality of their produce.

Max Clifford's PR firm wound up with debts of almost half a million pounds

Max Clifford's PR firm wound up with debts of almost half a million pounds

Max Clifford's PR firm is to be wound up owing £473,000 to 19 creditors including the taxman, Channel 4 and the Newspaper Licensing Agency, records at Companies House show.

Former Maloney & Fox principal launches creativity-focused consultancy

Former Maloney & Fox principal launches creativity-focused consultancy

Brian Maloney, former MD of Ogilvy Public Relations' US consumer marketing practice, has launched his own agency focused on idea generation, event services, and networking.

AB InBev reviews Stella Artois and Budweiser UK work

AB InBev reviews Stella Artois and Budweiser UK work

AB InBev UK, part of the world's largest brewer, has launched a major consumer pitch for some of its biggest brands.

FreshDirect brings on Kwittken to tell brand story

FreshDirect brings on Kwittken to tell brand story

Prior to Kwittken, FreshDirect worked with Philadelphia-based Braithwaite Communications. Representatives from Braithwaite were not immediately available for comment.

Pharma giant Merck reviews Seven Seas UK brief

Pharma giant Merck reviews Seven Seas UK brief

Multibillion-pound pharma heavyweight Merck is pitching out UK PR work for its Seven Seas vitality brand.

Sony Mobile brings in Cake for consumer PR support

Sony Mobile brings in Cake for consumer PR support

Cake has won a retained brief from Sony Mobile focusing on the creation of material for media coverage of its smartphones and wearable technology products.

Nissan pushes innovative spirit with Champions League ads

Nissan pushes innovative spirit with Champions League ads

Nissan is planning to "push the boundaries" of innovation with its latest global marketing campaign to promote its sponsorship of the UEFA Champions League.

Samsung brings on McLaren digital boss James Keady for UK role

Samsung brings on McLaren digital boss James Keady for UK role

Keady joined Samsung as the electronics giant is looking to ramp up its digital marketing efforts following the success of its record-breaking "Oscars selfie" taken by Ellen DeGeneres.

Turtle Wax awards new EMEA brief to TVC

Turtle Wax awards new EMEA brief to TVC

Car care brand Turtle Wax has brought in TVC to handle consumer and trade comms across the Europe, Middle East and Africa region.

Bacardi creates graphic novel to showcase brand 'attitude'

Bacardi creates graphic novel to showcase brand 'attitude'

The brand played a fundamental part in the creation of the novel - drops of Bacardi rum were even added to inks used by the artist when creating the illustrations.

Huntsworth faces challenge of replacing "industry titan" Chadlington

Huntsworth faces challenge of replacing "industry titan" Chadlington

Lord Chadlington, who announced his forthcoming departure from Huntsworth yesterday, is "one of the greats" of the PR business and will be difficult to replace, according to friends and former colleagues.

Azamara Club Cruises selects global agency roster with Current as AOR in North America

Azamara Club Cruises selects global agency roster with Current as AOR in North America

The Royal Caribbean-owned cruise line brought on Current Lifestyle Marketing in North America, Nylon Communications in the UK, and the D'Arcy Partnership in Australia.

Huntsworth CEO Lord Chadlington: Why I am stepping down

Huntsworth CEO Lord Chadlington: Why I am stepping down

Lord Chadlington has denied that a shareholder revolt led to him stepping down as CEO of Huntsworth, stating he made the decision to depart last year.

Global Tolerance leadership role shared as founder Simon Cohen steps down

Global Tolerance leadership role shared as founder Simon Cohen steps down

The ownership of Global Tolerance, an agency which has worked with the likes of the Dalai Lama and Unesco, has been split between two up-and-coming marcoms figures following a global hunt to find a successor to founder Simon Cohen.

Huntsworth CEO Lord Chadlington to step down

Huntsworth CEO Lord Chadlington to step down

Lord Chadlington has announced that he is set to stand down from his role as CEO of Huntsworth.

Cruise trade association reviews PR business

Cruise trade association reviews PR business

The review comes as the cruise industry faces scrutiny for safety concerns among passengers.

Levi's unveils 'shoppable' film as part of global campaign

Levi's unveils 'shoppable' film as part of global campaign

Created by AKQA, the campaign includes a video that lets viewers click to buy the denim products featured.

Analysis

How NFL brand partners are building buzz for this season's kickoff

How NFL brand partners are building buzz for this season's kickoff

Like the teams themselves, the NFL's brand partners are also putting their strategies in place for the 2014 season.

How Kleenex, Quaker Oats, and H&M are embracing CSR in back-to-school campaigns

How Kleenex, Quaker Oats, and H&M are embracing CSR in back-to-school campaigns

Consumer brands are tying CSR to their back-to-school campaigns, and reaching out to new audiences in the process.

Experts expect P&G to emphasize cost savings, innovation as it gets back to basics

Experts expect P&G to emphasize cost savings, innovation as it gets back to basics

The CPG giant is making plans to rid itself of more than half its brands. While it does so, it must push a message of innovation and cost savings, say experts.

As concern grows, airlines urged to resist over-communicating on safety

As concern grows, airlines urged to resist over-communicating on safety

Airlines may be tempted to trumpet their safety records or the general safety of air travel following a number of aviation disasters that have left hundreds of passengers dead.

Cause marketing realignment forces evolution of strategies

Cause marketing realignment forces evolution of strategies

Companies have moved beyond the support of banner causes, such as breast cancer or heart health, to align with issues that address business challenges.

CMO Q&A

CMO Q&A: Mary Daily, 20th Century Fox Home Entertainment

CMO Q&A: Mary Daily, 20th Century Fox Home Entertainment

Mary Daily, 20th Century Fox Home Entertainment, speaks about authentic storytelling and digital format challenges.

CMO Q&A: Samantha Skey, SheKnows

CMO Q&A: Samantha Skey, SheKnows

Samantha Skey, chief revenue officer and CMO at SheKnows, speaks about content creation and empowering kids.

CMO Q&A: Julie Parrish, NetApp

CMO Q&A: Julie Parrish, NetApp

NetApp CMO Julie Parrish talks about the company's partnership with the NFL and its corporate positioning.

CMO Q&A: Allyson Witherspoon, Infiniti

CMO Q&A: Allyson Witherspoon, Infiniti

Allyson Witherspoon, director of marcomms at Infiniti talks about the luxury of taking risks and her plans for internal integration.

CMO Q&A: Jonathan Becher, SAP

CMO Q&A: Jonathan Becher, SAP

SAP's Jonathan Becher speaks to Lindsay Stein about plans to simplify comms strategies and leveraging social media to listen to consumers.

News by email...