The health and wellness brand parted ways with Ketchum last month.
The consumer goods behemoth is continuing its cost-cutting and rationalization process and this time marketing and PR are firmly in the spotlight.
The marijuana industry is opening many doors for brands.
WPP has reported a 1.2 per cent rise in like-for-like sales in its PR and public affairs group in the first quarter of 2015, with growth in all regions except the UK and continental Europe. Net sales in the division grew 1.6 per cent.
Check out how brands are celebrating Earth Day's 45th anniversary on Twitter.
Vehr Communications previously worked with Formica.
The company has pulled all of its ice-cream products due to listeria concerns.
Lego, Apple, and Rolex also ranked in the top 10.
The London-based firm also brought on Richard Ford as its US creative director, reporting to MaryLee Sachs.
It may be time for Dove's award-winning and groundbreaking Real Beauty campaign to come to an end.
It will also allow marketers to target ads based on age, geography, and language.
Golin's Dallas office is leading the account, which was previously held by Fish Consulting.
The specialty coffee startup is opening six stores this year across Alabama, Tennessee, Georgia, Louisiana, and South Carolina.
The pizza chain is asking followers on social media to fill out a "P2" form and cross their fingers for a "pizza return."
Many brands tried to give consumers a chuckle on one of the most stressful days of the year: Tax Day.
Nintendo UK has hired PrettyGreen, replacing 77PR, the consumer arm of Fishburn.
The appointment comes after Walt Disney invested $250 million in DraftKings, valuing the business at about $900 million.
He will oversee comms and corporate responsibility as well as brand and marketing for the bank.
The company makes beauty products under brands including SheaMoisture and Nubian Heritage.
Just when marketers thought they were starting to get a grip on mobile.
Jennings' Clean & Clear sponsorship is the latest in a gradual move by brands to include transgender people in mainstream advertising.
Should brands follow Apple into the wearable space now that the wraps are off Apple Watch? In a word, yes, say marcomms executives.
"It's become amateur hour," says one longtime attendee skipping the event for the first time in years. Yet many marketers contend the festival still has much value.
The brands are balancing multiple digital and social media initiatives throughout the event to keep viewers engaged.
While many brands tip their caps to Black History Month each February, the ones that really connect with African-American consumers make it a year-round priority.
John Englehart, CMO for the Hospital for Special Surgery, talks to Lindsay Stein about how powerful storytelling is a key tool for patients.
H&R Block's Kathy Collins speaks to Lindsay Stein about engagement strategies and simplifying tax data into relevant content for consumers.
Marge Breya, CMO at Informatica, talks to Lindsay Stein about the importance of leveraging data correctly and how the brand engages staff.
Helena Norrman, chief marketing and comms officer, Ericsson, talks to Lindsay Stein about brand visibility and refocusing PR on its core business efforts.
Sean Blankenship, SVP of marketing, Coldwell Banker, talks to Lindsay Stein about the launch of a new digital system and restructuring departments.