Latest Consumer News

Starbucks offers UK agencies chance to dislodge Edelman

Starbucks offers UK agencies chance to dislodge Edelman

Edelman has been put on alert by Starbucks as the coffee company pitches out its UK consumer brief following five years with the agency.

Malaysia Airlines considers rebrand after tragedies

Malaysia Airlines considers rebrand after tragedies

Malaysia Airlines may change its name as it contemplates a rebrand to salvage its reputation after two tragic incidents in less than six months.

Five things for PR pros to know Monday morning

Five things for PR pros to know Monday morning

Congress makes a plan for reform at the VA; Dollar Tree buys Family Dollar; Virgin America files for IPO.

James Warren takes top EMEA digital role at MSLGroup

James Warren takes top EMEA digital role at MSLGroup

MSLGroup has hired former Weber Shandwick digital chief James Warren in an EMEA-wide role as the agency labels digital "a top priority".

Blue Rubicon turns in £3.9m profit after 18% top-line growth

Blue Rubicon turns in £3.9m profit after 18% top-line growth

Pre-tax profit at Blue Rubicon, the corporate PR specialist, rose 10.5 per cent to £3.9m last year.

PepsiCo's Hoffman joins Herbalife as corporate affairs EVP

PepsiCo's Hoffman joins Herbalife as corporate affairs EVP

Hoffman will lead public policy, corporate communications, government affairs, community relations, and philanthropy when he starts on August 25.

How Kroger, Costco, and Walmart responded to nationwide fruit recall

How Kroger, Costco, and Walmart responded to nationwide fruit recall

Wawona Packing recalled peaches, nectarines, plums, and pluots over concerns of potential listeria contamination.

Thirty percent of consumers think Nike was official World Cup sponsor

Thirty percent of consumers think Nike was official World Cup sponsor

GlobalWebIndex surveyed people who watched the competition in the UK, US, and Brazil. The research found that sponsor awareness was much higher in the host nation than the other two markets.

Golden Goose hired for £2m global VIP party fundraisers

Golden Goose hired for £2m global VIP party fundraisers

Worldwide Exposure, the creative agency behind a series of global VIP fundraisers, has appointed Golden Goose PR.

Dunkin' Donuts brings on Formula PR for California expansion

Dunkin' Donuts brings on Formula PR for California expansion

Dunkin' Donuts sought an agency to help with local PR as it expands into California.

Cirque du Soleil picks Guesty PR and AKH Communications to run its London PR

Cirque du Soleil picks Guesty PR and AKH Communications to run its London PR

Cirque du Soleil has chosen AKH Communications and Guesty PR to jointly run the PR account for the London leg of its travelling show, Kooza.

NerdWallet taps former Trulia PR head Shuman as first comms leader

NerdWallet taps former Trulia PR head Shuman as first comms leader

NerdWallet, a company that helps consumers make financial decisions, has hired Ken Shuman as the brand's first head of communications.

Discover consolidates PR agency roster, names Golin global AOR

Discover consolidates PR agency roster, names Golin global AOR

The early stages of the review involved six firms, including incumbent Burson-Marsteller, which had served as Discover's global PR partner since 2010.

Uber offers customers ice cream in 144 cities

Uber offers customers ice cream in 144 cities

Luxury taxi company Uber has stepped up its efforts to win over consumers by tapping into their need for ice cream.

Porter Novelli promotes Fenella Grey to UK MD

Porter Novelli promotes Fenella Grey to UK MD

Porter Novelli has promoted Fenella Grey to managing director of its UK office.

Facebook and 'fry tickling:' Behind the scenes at McDonald's social World Cup

Facebook and 'fry tickling:' Behind the scenes at McDonald's social World Cup

Marketing took a peek behind the doors at Facebook's creative studio to find out how the team hand-crafted McDonald's "Fry Futbol" films using the fast-food chain's packaging.

Toyota showcases 2015 Sienna van with customer-made videos in first online reveal

Toyota showcases 2015 Sienna van with customer-made videos in first online reveal

Toyota took the wraps off a new vehicle online for the first time on Thursday using videos made by parents showing off the 2015 Sienna van.

H+K Strategies beats three to six-figure Visa Europe strategic comms brief

H+K Strategies beats three to six-figure Visa Europe strategic comms brief

Hill+Knowlton Strategies has won out in the pitch for Visa Europe's region-wide strategic comms work.

Airbnb unveils global rebrand with symbol 'of belonging'

Airbnb unveils global rebrand with symbol 'of belonging'

Airbnb has overhauled its brand identity with a new look and logo that focuses on the "A" of its name, but which it says can be adapted by its customers and community across the globe to create their own personalised versions.

Verizon kicks off social effort to help prevent domestic violence

Verizon kicks off social effort to help prevent domestic violence

The Because Voices Have Power campaign asks people to submit messages of hope to domestic violence victims and survivors.

Analysis

How is Lego handling Greenpeace's pressure over Shell partnership?

How is Lego handling Greenpeace's pressure over Shell partnership?

Lego's reaction to Greenpeace's PR attack on its partnership with oil company Shell provides a case study of how a company should, or should not, react when it is targeted as a corollary in a protest campaign.

How World Cup sponsors plan to keep the soccer buzz going

How World Cup sponsors plan to keep the soccer buzz going

World Cup sponsors such as Hyundai, Coca-Cola, and Emirates tell PRWeek how they are keeping the ball rolling on soccer sponsorships after the tournament's end.

Unbranded content provides unique ways to experiment

Unbranded content provides unique ways to experiment

Content creation has been the rage for a while, but as brands continue to compete for consumers' attention, more are turning to lightly or unbranded content to break through the clutter.

Organic: A battle between large and local

Organic: A battle between large and local

When people talked about organic a few years ago, thoughts immediately turned to Whole Foods, but as more US consumers adopt healthier lifestyles, the space is becoming increasingly crowded with mainstream and startup companies alike muscling their way in.

Brands' World Cup challenge: Sustaining interest for a month

Brands' World Cup challenge: Sustaining interest for a month

As tournament organizers struggle with infrastructure and a Brazilian public souring on hosting the World Cup, brands are pondering how to sustain consumers' attention throughout the month-long event.

CMO Q&A

CMO Q&A: Samantha Skey, SheKnows

CMO Q&A: Samantha Skey, SheKnows

Samantha Skey, chief revenue officer and CMO at SheKnows, speaks about content creation and empowering kids.

CMO Q&A: Julie Parrish, NetApp

CMO Q&A: Julie Parrish, NetApp

NetApp CMO Julie Parrish talks about the company's partnership with the NFL and its corporate positioning.

CMO Q&A: Allyson Witherspoon, Infiniti

CMO Q&A: Allyson Witherspoon, Infiniti

Allyson Witherspoon, director of marcomms at Infiniti talks about the luxury of taking risks and her plans for internal integration.

CMO Q&A: Jonathan Becher, SAP

CMO Q&A: Jonathan Becher, SAP

SAP's Jonathan Becher speaks to Lindsay Stein about plans to simplify comms strategies and leveraging social media to listen to consumers.

CMO Q&A: Marty Dickinson, Sterling Bank

CMO Q&A: Marty Dickinson, Sterling Bank

Sterling Bank's Marty Dickinson speaks about rebranding efforts and effectively communicating to staff about a merger.

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