Italian stationery brand Moleskine has appointed Citizen Relations as its first global PR agency, following a competitive pitch.
The yogurt brand has also changed the role of CMO Peter McGuinness to chief marketing and commercial officer.
The National Basketball Association (NBA) has reappointed Pitch Marketing Group to a wide-ranging PR brief for the UK, Europe and the Middle East, following a competitive pitch.
Incumbent Cohn & Wolfe stopped working with the company in March.
Her firm focuses on connecting brands to female consumers, angel investors to female entrepreneurs, and boards of directors to the female perspective.
It's estimated that Americans consume 20 million hot dogs a year, so it makes sense that brands are dedicating a day to the glory of the dog. Here's how 10 brands are offering tips or promotions or just having a meaty #NationalHotDogDay on social media.
TripAdvisor has appointed Mischief to handle PR for its tours and attractions business in the UK.
The brand is celebrating its centennial with a video highlighting the role it has played in American childhood, generation by generation.
Richardson served as a partnerships specialist at Uber.
She will oversee communications for Facebook's WhatsApp, Instagram, and Messenger products when she joins the social network in September.
The country's marketing organization partners with National Geographic Travel Lab to create the agency's first video series
The sports brand's backhand is another indication that companies are no longer worried about being the target of an angry Trump tweet.
The agency is working on communications and content for the company.
Beyonce is ruling social media once again after posting a picture of her regally named newborn twins. Plus: The GOP healthcare bill is hanging by a thread, and Jared Kushner wants the White House to push back harder on stories about Donald Trump Jr.
Does your brand have dancing processed meat baked into its social media strategy?
Select World's pro bono campaign connects new graduates with career counseling from women who overcame challenges of their own.
Stephen Day has replaced Amanda Pierce as chief executive of Burson-Marsteller's UK operations, effective immediately.
SodaStream has followed its controversial, Game of Thrones-riffing campaign "Shame or glory" with a spot that depicts present-day humans as a primitive species with an irrational addiction to drinking water from plastic bottles.
The platform super-serves its core audience by featuring authors in videos from LA agency Standard Time.
Zupa Noma, which is owned by Sonoma Brands, has hired Jennifer Bett Communications.
Overwhelmed, but grateful: What really happens when a brand turns a random person into a social media celebrity
Tinder did it to Josh Avsec and Michelle Arendas. Wendy's did it to Carter Wilkerson. The three discuss their newfound fame, and how glamorous it has really been (or not).
The Pikachu-catching phenomenon popularized AR and made the technology much more accessible.
At the top of the messaging to-do list for midsize and local grocery chains: reconnecting with customers and emphasizing local roots.
News to know for PR pros on Thursday from the South of France, Silicon Valley, and Washington, DC.
Industry experts say Cannes Lions judges will reward PR campaigns that solve problems or have social justice themes.
Nissan's head of marketing tells Diana Bradley his stance on autonomous cars, auto shows, and integrating advertising and PR.
Gary Briggs talks about how Facebook is connecting the world; engaging Generation Z; and how it's combating fake news.
Fresh off Edelman taking two PR Lions, both Bronzes, for the Worlds Apart campaign for Heineken, Teles discusses the thought process behind the campaign and his outlook for Heineken USA as CMO.
Head of marketing Gregory Guidotti talks Wienermobiles with Diana Bradley and explains why Oscar Mayer finally improved its hotdog recipe.
Chris Hollander sat down with PRWeek to discuss his focus as chief marketer and why Panera Bread isn't getting enough credit for its actions.