Despite some snarky reaction to Ken's new hairstyle, the sentiment of social chatter was largely positive.
In an exclusive video interview with Campaign, Airbnb CMO Jonathan Mildenhall has opened up on why he took to Twitter to raise the issue of ethnic diversity at Cannes Lions.
With MullenLowe, the cruise line has created a way to livestream what's happening from 150 feet below the ocean's surface.
The firm is working on a contract basis until November to promote the London airport's shopping and dining services to American customers.
Michelle Chidoni, VP of global comms for Mattel, explained that Barbie has always had a conversation at an adult level with consumers about body ideals- something Ken hasn't really had to deal with.
Ketchum won for Whirlpool's Care Counts campaign, and H+K was awarded for its work for the Bank of Aland.
Samsung, for example, has traditionally been known as a mover or agitator, but last year, it maneuvered into a defender role during the crisis involving its smartphones.
Have a shared vision, mutual respect and 'co-create' with clients - those are the keys to succeeding as an agency in China, Huawei Consumer Business Group CMO Glory Zhang told a seminar at the Cannes Lions today.
Leslie Berland said the platform's new look and feel is designed with both users and brands in mind.
The quartet of marketing chiefs appeared Monday at a panel at the PRWeek cabana in Cannes.
The fight between boxing legend Floyd Mayweather and Irish UFC champion Conor McGregor is "drowning in hype" and the role of comms has "turbo-charged" interest, according to PR pros.
Trying to avoid colleagues who wont stop sending pictures from the deck of a yacht? Fear not. We cut to the chase with your need-to-know news from the south of France.
Budget supermarket chain Iceland has appointed Weber Shandwick Manchester to a corporate and consumer PR brief, after ending its relationship with 3 Monkeys Zeno.
The chief marketing officer at Oscar Mayer says it is. Agree or disagree?
The Ketchum agency also brought on Bob Osmond as New York GM to help lead the agency's reorganization.
The firm also made two regional hires aimed at boosting integration: Charlotte Witte in EMEA and Alan Kercinik in North America.
New York City Public Library, the MTA, and Transit Wireless teamed up on an initiative launched last week to get younger subway riders more interested in books. How? Surround them with hardcovers.
The firm is working to differentiate Barbados from other Caribbean destinations during the two-year contract.
Professional boxer and two-time former world champion Amir Khan is looking for multiple agencies to handle his PR and marketing activity across the globe.
Smart home brand Hive has premiered its new brand identity, along with announcing its presence in North America with its first campaign to run in the U.S., U.K., and Canada.
At the top of the messaging to-do list for midsize and local grocery chains: reconnecting with customers and emphasizing local roots.
News to know for PR pros on Thursday from the South of France, Silicon Valley, and Washington, DC.
Industry experts say Cannes Lions judges will reward PR campaigns that solve problems or have social justice themes.
Whether scared off by rising xenophobia or uncertain market conditions, brands are cutting back on pushes targeting the Hispanic audience in the U.S., according to several firms that specialize in reaching the market.
I watched the latest McDonald's UK campaign video this morning with my mouth open wide enough to accomodate a whole Big Mac.
Fresh off Edelman taking two PR Lions, both Bronzes, for the Worlds Apart campaign for Heineken, Teles discusses the thought process behind the campaign and his outlook for Heineken USA as CMO.
Head of marketing Gregory Guidotti talks Wienermobiles with Diana Bradley and explains why Oscar Mayer finally improved its hotdog recipe.
Chris Hollander sat down with PRWeek to discuss his focus as chief marketer and why Panera Bread isn't getting enough credit for its actions.
Atkins CMO Scott Parker tells Diana Bradley how the brand contends with perceptions that it's just targeting people who want to lose weight.
GNC CMO Jeff Hennion tells Diana Bradley why the 80-year-old vitamin and supplements retailer is suddenly revamping its business model.