Latest Consumer News

CMO Bruce McColl retires as Mars shakes up marketing structure

CMO Bruce McColl retires as Mars shakes up marketing structure

Andrew Clarke, chief customer officer since 2015, will take the newly created role of chief marketing and customer officer.

Take Your Kid to Work Day might be distracting, but these 9 brands show why they embrace it

Take Your Kid to Work Day might be distracting, but these 9 brands show why they embrace it

Brands used the national day to inspire children, showcase workplace flexibility and employee perks, and playfully engage consumers.

News agency and PR firm 72 Point's owner admits 'tension' between sister firms

News agency and PR firm 72 Point's owner admits 'tension' between sister firms

The owner of a UK newswire agency that incorporates transatlantic agency 72 Point has admitted that "tension" exists between the two businesses after reporters were sent a memo asking them to weigh up the effect of negative news stories about PR clients.

Omnicom unveils offering One Hundred to aid nonprofits' philanthropic efforts

Omnicom unveils offering One Hundred to aid nonprofits' philanthropic efforts

One Hundred comprises the following agencies from across the DAS portfolio of brands: Changing Our World, Critical Mass, Interbrand, Ketchum, Porter Novelli, and Russ Reid.

PR 'blighted by case studies' and not strategic enough, says UK government comms chief

PR 'blighted by case studies' and not strategic enough, says UK government comms chief

The PR profession is suffering from an over-reliance on case studies showcased at industry awards events and should be taking a more strategic approach, the UK Government's top comms executive has warned PR360 attendees.

Good hair, don't care: Why Rachel Roy probably cares now

Good hair, don't care: Why Rachel Roy probably cares now

Can Roy bounce back from the "Lemonade" controversy? That may be more up to Beyonce.

Coachella report: Why brands need to get in the van

Coachella report: Why brands need to get in the van

Coachella proves that bands need brands more than ever. Here's how to partner with artists without spoiling the show.

Coyne helps Babiators with sun safety campaign

Coyne helps Babiators with sun safety campaign

Why should parents buy sunglasses for their children if they'll only get lost or broken? Coyne is helping Babiators emphasize not just the durability of its sunglasses, but the importance of protecting young eyes from the sun.

Survey: New mothers don't see themselves in 'airbrushed' ads

Survey: New mothers don't see themselves in 'airbrushed' ads

Data says brands may be barking up the wrong tree with messages focused on beauty and fitness.

Cheerios, Hamburger Helper delete Prince tribute tweets following complaints

Cheerios, Hamburger Helper delete Prince tribute tweets following complaints

Twitter users were not happy with the brands inserting their products into the conversation around a celebrity death.

Target emphasizes support for inclusivity with transgender bathroom policy

Target emphasizes support for inclusivity with transgender bathroom policy

Target reiterated that it "welcomes" transgender employees and customers to use the bathrooms and dressing rooms corresponding to their gender identity.

Shazam makes mobile advertising play with Shazam for Brands

Shazam makes mobile advertising play with Shazam for Brands

Shazam for Brands will also be the official music partner for this year's Cannes Lions International Festival of Creativity.

Hootsuite rolls out video integrations

Hootsuite rolls out video integrations

Users can share video from across YouTube, Facebook, Twitter, and Instagram.

Vlogging star Marcus Butler strengthens line-up at PRWeek's PR360 event

Vlogging star Marcus Butler strengthens line-up at PRWeek's PR360 event

Marcus Butler (pictured), one of the world's most influential vloggers, has been added to the stellar line-up for PR360 - PRWeek's must-attend festival of PR, which takes place in London next week.

Dr Pepper isn't dead! The brand's PR manager on how he approached the 'death hoax'

Dr Pepper isn't dead! The brand's PR manager on how he approached the 'death hoax'

The soft drink's ingredients for a swift response: one part serious for internal comms, another part lighthearted for social media.

Tech and sympathy: Is VR the ultimate emotive storytelling tool?

Tech and sympathy: Is VR the ultimate emotive storytelling tool?

VR may represent a fundamental shift in audience engagement, or it could just be the shiny new thing.

The 5 stories PR pros need to know on Monday morning, 4.18.2016

The 5 stories PR pros need to know on Monday morning, 4.18.2016

Brazil's impeachment crisis; Feds look into soccer sponsors; Trump, Clinton lead in New York ahead of primary; Verizon the favorite to acquire Yahoo; Beyonce teases mysterious Lemonade project.

PMK-BNC rolls out Voces multicultural offering

PMK-BNC rolls out Voces multicultural offering

The service, whose name translates to "voices" in Spanish, will emphasize outreach to Latinos.

How 3 brands quickly jumped on Snapchat's new emoji video feature

How 3 brands quickly jumped on Snapchat's new emoji video feature

Sour Patch Kids, Mountain Dew, and General Electric took different approaches with the Snapchat update.

Sprint apologizes after 'ghetto' attack ad on T-Mobile

Sprint apologizes after 'ghetto' attack ad on T-Mobile

The wireless carrier's CEO first taunted rival T-Mobile with the ad, which features customers sounding off about wireless service. He quickly changed course after receiving outraged messages on Twitter.

Analysis

Why more execs are opening up on Facebook

Why more execs are opening up on Facebook

More business leaders, such as GE's Beth Comstock, are finding a more authentic connection via Facebook Live.

The post-merger key for Alaska Airlines' brand: Keep Virgin America's culture

The post-merger key for Alaska Airlines' brand: Keep Virgin America's culture

Alaska Airlines' acquisition of Virgin America gives it a bigger footprint on the West Coast. It also bought a fun, standout brand that experts say it should maintain in some way post-merger.

Sponsors hope for the best, prepare for the worst, for Rio Olympic Games

Sponsors hope for the best, prepare for the worst, for Rio Olympic Games

With the country facing a national corruption scandal, economic worries, and the Zika virus, Olympic sponsors - and the brands looking to usurp them at the Games - are preparing for a range of serious issues.

Time to step up: Instagram's changes mean no more filler content by brands

Time to step up: Instagram's changes mean no more filler content by brands

It's no longer just about how many followers a brand or influencer has, algorithmic changes will increase the value of brand-user interaction and quality.

A Cuban PR revolution is not imminent

A Cuban PR revolution is not imminent

U.S. companies are rushing to take advantage of improved relations with Cuba. Yet brand building on the island nation remains a long-term proposition for most.

CMO Q&A

How Peeps is marketing to millennial moms

How Peeps is marketing to millennial moms

Kathleen Parker, VP of marketing at Peeps parent Just Born Quality Confections, tells Diana Bradley why the marshmallow chicks need millennial moms.

CMO Q&A: How KFC's Colonel Sanders reboot 'broke the Internet' - twice

CMO Q&A: How KFC's Colonel Sanders reboot 'broke the Internet' - twice

KFC CMO Kevin Hochman tells Diana Bradley how the brand plans to fight urban legends about its chicken in 2016 and why Colonel Sanders resonates with Millennials.

CMO Q&A: Deloitte Consulting's strategies on thought leadership, engaging execs

CMO Q&A: Deloitte Consulting's strategies on thought leadership, engaging execs

Jonathan Copulsky, Deloitte's chief content officer and Deloitte Consulting's CMO, talks to Diana Bradley about why the firm is leading thought leadership rankings.

CMO Q&A: Discovery and invention are key to GE's brand storytelling

CMO Q&A: Discovery and invention are key to GE's brand storytelling

Linda Boff, General Electric, talks to Steve Barrett on crafting the brand's narrative identity and its "business-to-human" comms approach

With brand partnerships, Discovery Education creates digital learning environments

With brand partnerships, Discovery Education creates digital learning environments

Discovery Education's Lori McFarling speaks to Lindsay Stein about the organization's plans to transform classrooms with interactive content