Virgin Atlantic has appointed Weber Shandwick as its retained consumer PR agency, handling an expanded brief that includes social media.
Former Mike and the Mad Dog front man Mike Francesa proved this week he was resistant to change others see as inevitable - modern communicators and marketers don't have that luxury, as this week's social media Wookiee viral show illustrated.
How 16 brands got into the (seriously silly) spirit of Red Nose Day.
Four weeks ahead of the referendum on the UK's membership of the EU, research shows that despite being generally pro-EU, most PR agencies are advising corporate clients to remain publicly neutral.
PR agency retracts release regarding Huawei's P9 phone launch that called the Samsung Galaxy S7 Edge "disappointing".
Forty Los Angeles food influencers at a dinner party can be heard throughout a video complimenting the food before the McDonald's connection was revealed.
The FDA said this month that it plans to add much-needed clarity to an overused word in food marketing: "healthy."
Snapchat users turn into mutants in X-Men push; Facebook makes changes to Trending Topics selection process; Twitter wants to #GiveCaptainAmericaABoyfriend; Australian algorithm ties internet anger to Snickers' price; TSA fires head of security.
What became the most viewed Facebook Live video of all time was posted by a Kohl's customer last week. Here's how the retail chain took advantage.
In search of youthful fans, an aging brand puts its century-old mascot in a giant wheeled legume and documents the road trip on Instagram.
Bacardi Group has hired Ogilvy PR for a new Europe-wide consumer PR brief believed to be worth seven figures, following a four-way competitive pitch, PRWeek has learned.
The firm was brought on last month after an RFP process.
The firm will help the retailer reach out beyond serious musicians to newbies picking up an instrument for the first time or going for lessons.
Greg Andersen claims global CEO Alexei Orlov disparaged women and Jews.
50 Cent has been brought in by Hostelworld in a PR parody of MTV show Cribs, with the In Da Club rapper praising a Barcelona hostel as "fresh and clean, yo".
Beth Monaghan, CEO and cofounder of InkHouse, on why infographics are no longer working for journalists and consumers.
Four Seasons chose HL Group due to the firm's experience in the luxury segment and its "innovative approach" to integrated marketing.
The tourism bodies for the US states of North Carolina and Mississippi are getting to grips with a PR headache after the British Government issued advice warning LGBT travellers of the risks of visiting in the wake of new legislation.
Dozens of brands weren't scared of making the most of Friday the 13th on social media. Here are a baker's dozen of the best.
JMPR was the incumbent on the account.
Disappearing from the web is like a magic trick - in more ways than one.
More business leaders, such as GE's Beth Comstock, are finding a more authentic connection via Facebook Live.
Alaska Airlines' acquisition of Virgin America gives it a bigger footprint on the West Coast. It also bought a fun, standout brand that experts say it should maintain in some way post-merger.
With the country facing a national corruption scandal, economic worries, and the Zika virus, Olympic sponsors - and the brands looking to usurp them at the Games - are preparing for a range of serious issues.
It's no longer just about how many followers a brand or influencer has, algorithmic changes will increase the value of brand-user interaction and quality.
Berta De Pablos-Barbier, marketing VP for Mars Chocolate North America, dishes on how M&M's has continued to "stay cool" with consumers for decades.
Keds CMO Emily Culp tells Diana Bradley how the shoe brand has stayed relevant for 100 years.
Kathleen Parker, VP of marketing at Peeps parent Just Born Quality Confections, tells Diana Bradley why the marshmallow chicks need millennial moms.
KFC CMO Kevin Hochman tells Diana Bradley how the brand plans to fight urban legends about its chicken in 2016 and why Colonel Sanders resonates with Millennials.
Jonathan Copulsky, Deloitte's chief content officer and Deloitte Consulting's CMO, talks to Diana Bradley about why the firm is leading thought leadership rankings.