Do you buy a new study that found consumers want relevant brands more than trustworthy brands?
Engagement Labs ranked the top 10 alcohol brands by their social conversations in a new study.
The firm launched the service in the U.S. two years ago.
A trustworthy brand is great, but a relevant brand is much better to most customers, according to new research from Golin.
The change at the top of Ford Motor Company's communications team coincides with a leadership shift in the CEO's office.
A 15-part video series teaches viewers how to make 20 original recipes.
The record-breaking attempt is part of a year-long 40th anniversary celebration for the chain.
PRWeek's editorial team discusses the news of the week.
The decade-long incumbent on the account is FleishmanHillard.
McDonald's had no choice but to withdraw its now infamous "dead dad ad" after it provoked fierce criticism from the public and bereavement charities, the brand's top UK marketer has said.
Ethical chocolate brand Green & Black's has handed its UK consumer PR account to Golin, following five years working with Edelman.
Volvo ad 'Life Paint', which scooped a double Grand Prix for creative agency Grey London at Cannes Lions in 2015, has been banned for giving a misleading impression of the titular road safety product.
McDonald's UK is withdrawing a controversial new film that depicts a young boy grieving for his late father, and said it will "review" its creative process "to ensure this situation never occurs again".
Sprout Social finds 67% of consumers prefer helpfulness to sassiness.
Connected Solutions president Leonid Sudakov envisions IoT future for consumer goods giant.
Dawn, Samsung, and Cheerios also scored high on YouGov BrandIndex's annual Mother's Day survey.
The Unilever brand celebrated body diversity with limited edition packaging, but many consumers were insulted, not inspired, by the Real Beauty message.
Academy Award-winner Armando Bo talks branded content at the 2017 Brand Film Festival in New York.
It's a record. Nevada high schooler Carter Wilkerson bested Ellen DeGeneres' record on Tuesday for the most retweets, making him a social media legend. Now what to do with a year's worth of chicken nuggets?
The #MyOreoCreation Contest asked fans to submit their taste creations via social media for the chance to see their cookie hit shelves nationwide.
Whether scared off by rising xenophobia or uncertain market conditions, brands are cutting back on pushes targeting the Hispanic audience in the U.S., according to several firms that specialize in reaching the market.
I watched the latest McDonald's UK campaign video this morning with my mouth open wide enough to accomodate a whole Big Mac.
Each critical branded film hit is outnumbered by several misses. Directors and marketers explain why.
Indeed, a man needs his nuggs--and brands need to take a lesson from Wendy's smart interaction with a (non-influencer) teen.
In today's hyper-political climate, even the best intentioned of campaigns can be criticized as opportunistic.
Chris Hollander sat down with PRWeek to discuss his focus as chief marketer and why Panera Bread isn't getting enough credit for its actions.
Atkins CMO Scott Parker tells Diana Bradley how the brand contends with perceptions that it's just targeting people who want to lose weight.
GNC CMO Jeff Hennion tells Diana Bradley why the 80-year-old vitamin and supplements retailer is suddenly revamping its business model.
Diana Bradley asks Motorola VP and CMO Jan Huckfeldt about how the company is going up against major competitors Apple and Samsung.
Diana Bradley asks Merck Consumer Health CMO Atilla Cansun about why the company is focused on preparing society for an average lifespan of 100 years.