Latest Consumer News

Instagram's new ad format allows brands to tell stories

Instagram's new ad format allows brands to tell stories

But marketers are being warned not to bombard users with images.

Five things PR pros need to know on Thursday morning, 3.5.2015

Five things PR pros need to know on Thursday morning, 3.5.2015

Taco Bell consolidates PR work with Edelman firms; Clinton: "I want public to see my emails;" Leading female Twitter execs form investment group.

Taco Bell spices up PR with Edelman appointment

Taco Bell spices up PR with Edelman appointment

Taylor was the incumbent on the account.

William Grant appoints Salt following five-way pitch for UK comms brief

William Grant appoints Salt following five-way pitch for UK comms brief

Scottish distillery William Grant & Sons, which owns Sailor Jerry Rum and Hendrick's Gin, has appointed Salt to manage its UK comms, following a five-way pitch.

Bell Pottinger hires John Rivett from Lexis as MD of consumer practice

Bell Pottinger hires John Rivett from Lexis as MD of consumer practice

Bell Pottinger has appointed John Rivett from Lexis as managing director of its consumer practice.

Colliers International names Schultz as its first global CMO

Colliers International names Schultz as its first global CMO

She is reporting to CEO Doug Frye and COO Dylan Taylor.

Toyota ups Hamp to global comms chief, managing officer

Toyota ups Hamp to global comms chief, managing officer

The PepsiCo veteran will relocate to the automaker's Tokyo headquarters next month.

Mercedes-Benz USA hires Taylor to put sports PR in first gear

Mercedes-Benz USA hires Taylor to put sports PR in first gear

The firm is boosting media relations for the automaker's sports-related efforts and raising consumer awareness of its sponsorships.

Anatomy of a crisis: Lenovo and Superfish

Anatomy of a crisis: Lenovo and Superfish

An exclusive interview with Jeff Shafer, vice president of global corporate communications at Lenovo, about how his company handled the Superfish crisis and what lessons both Lenovo and the industry can take from the incident

Blue or gold? How the brand behind #TheDress monetized viral success

Blue or gold? How the brand behind #TheDress monetized viral success

Roman Originals saw green and took swift action to join the conversation.

Always follows up #LikeAGirl film before International Women's Day

Always follows up #LikeAGirl film before International Women's Day

Previous installments of the campaign have been viewed more than 85 million times in 150 countries.

JMPR to rev up media relations for Tonka toy trucks

JMPR to rev up media relations for Tonka toy trucks

The firm will also work to elevate Tonka's marketing partnerships with Ford and Toyota and spread the word about its philanthropic efforts.

Ketchum Sports & Entertainment to run PR for LA Marathon

Ketchum Sports & Entertainment to run PR for LA Marathon

The agency will also work to pick up the pace of consumer awareness about the event.

Starbucks backs social storytelling startup

Starbucks backs social storytelling startup

The new company will reportedly focus on long-form storytelling and documentaries.

Irish Spring refreshes brand with signature campaign

Irish Spring refreshes brand with signature campaign

Cohn & Wolfe is helping the soap brand reach its sweet spot of men a few years out of college by analyzing their John Hancock.

Who real-timed #TheDress best - Lego, Pizza Hut, or Denny's?

Who real-timed #TheDress best - Lego, Pizza Hut, or Denny's?

The issue of our time: is #TheDress blue and black or white and gold?

Five things PR pros need to know on Friday morning, 2.27.2015

Five things PR pros need to know on Friday morning, 2.27.2015

Dress debate nearly breaks Internet; BlueFocus profit surges; More claims O'Reilly fudged reporting record.

Edelman snatches DeVries US president Pesin Eder for consumer practice

Edelman snatches DeVries US president Pesin Eder for consumer practice

Laura Pesin Eder reports to Stephanie Smirnov, MD of Edelman's New York consumer practice and former DeVries North America CEO.

Mondelez sells Betabox incubated tech project to VaynerMedia

Mondelez sells Betabox incubated tech project to VaynerMedia

The platform helps brands target product samples via their e-commerce partners.

Nine things PR pros need to know on Thursday morning, 2.26.2015

Nine things PR pros need to know on Thursday morning, 2.26.2015

Identity of "Jihadi John" revealed; FCC to vote on Net Neutrality; Publicis buys South Africa's Epic Communications.

Analysis

How five brands are going for gold on Oscar night

How five brands are going for gold on Oscar night

The brands are balancing multiple digital and social media initiatives throughout the event to keep viewers engaged.

Why brands believe Black History Month is best celebrated year-round

Why brands believe Black History Month is best celebrated year-round

While many brands tip their caps to Black History Month each February, the ones that really connect with African-American consumers make it a year-round priority.

Super Bowl marketing shift: Brands don't have to play (on TV) to win

Super Bowl marketing shift: Brands don't have to play (on TV) to win

The Super Bowl marketing landscape has changed. With more big brands on the bench, smaller companies and first-time advertisers are primed for memorable moments.

Six PR insights from the snowy slopes of Davos

Six PR insights from the snowy slopes of Davos

The World Economic Forum at Davos means a congregation of bold-faced names from across nations and industries. It also indicates what communications trends will move to the forefront in the next 12 months.

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

2014 has been a busy year for the PR industry. Here PRWeek looks back on some of the stories that hit the headlines...

CMO Q&A

H&R Block CMO: How we rebranded tax season as refund season

H&R Block CMO: How we rebranded tax season as refund season

H&R Block's Kathy Collins speaks to Lindsay Stein about engagement strategies and simplifying tax data into relevant content for consumers.

Informatica CMO: Big data will change customer relationships in 2015

Informatica CMO: Big data will change customer relationships in 2015

Marge Breya, CMO at Informatica, talks to Lindsay Stein about the importance of leveraging data correctly and how the brand engages staff.

Ericsson's CMO explains how integrated comms is changing the company

Ericsson's CMO explains how integrated comms is changing the company

Helena Norrman, chief marketing and comms officer, Ericsson, talks to Lindsay Stein about brand visibility and refocusing PR on its core business efforts.

CMO Q&A: Coldwell Banker's Sean Blankenship

CMO Q&A: Coldwell Banker's Sean Blankenship

Sean Blankenship, SVP of marketing, Coldwell Banker, talks to Lindsay Stein about the launch of a new digital system and restructuring departments.

CMO Q&A: Nuno Teles, Heineken USA

CMO Q&A: Nuno Teles, Heineken USA

Nuno Teles, CMO, Heineken USA, speaks to Lindsay Stein about growing the company's portfolio and future strategies for leveraging digital content.

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