Latest Consumer News

Sorrell: Advocacy is part of advertising

Sorrell: Advocacy is part of advertising

He added that brands must differentiate Millennials from centennials.

Heineken restructures marketing function as global CMO exits

Heineken restructures marketing function as global CMO exits

Stefan Orlowski, president of the Americas, will lead the company's consolidated European region.

Weight Watchers ends run with Ketchum

Weight Watchers ends run with Ketchum

The company's active subscribers fell 15% in the fourth quarter of last year as it faces more competition from free apps and online services.

Five storytelling tips from Coca-Cola's top European marketer

Five storytelling tips from Coca-Cola's top European marketer

Appeal to consumers' rational or emotional brains? That depends on the brand.

Cayman Islands parts with Diffusion a year after appointment

Cayman Islands parts with Diffusion a year after appointment

The Cayman Islands Department of Tourism has decided not to renew its contract with Diffusion and has moved its PR function in-house.

McDonald's comms leader Coffing to depart after 30 years

McDonald's comms leader Coffing to depart after 30 years

Bridget Coffing will stay at McDonald's for several more months until her successor is identified.

Jaguar Land Rover consolidates PR account in JV Spark44

Jaguar Land Rover consolidates PR account in JV Spark44

Jaguar Land Rover is moving its Land Rover PR account to Spark44, a joint venture agency owned 50:50 by Spark44 management and Jaguar Land Rover.

PR agencies and marketing embrace Hollywood

PR agencies and marketing embrace Hollywood

The line where brand marketing ends and Hollywood begins is blurring.

SurveyMonkey appoints Bite as first UK comms agency

SurveyMonkey appoints Bite as first UK comms agency

SurveyMonkey, the free online survey company, has appointed Bite to drive its expansion in the UK.

Emanate wins pitch for Right Guard PR and social media brief

Emanate wins pitch for Right Guard PR and social media brief

Right Guard, the deodorant and shower gel brand, has appointed Emanate as its retained agency for PR and social media, following a competitive pitch.

American Greetings debuts ThankList, its first purpose-driven campaign

American Greetings debuts ThankList, its first purpose-driven campaign

The greeting card company is displaying gratitude with a digital project.

Eight things PR pros need to know on Thursday morning, 3.26.2015

Eight things PR pros need to know on Thursday morning, 3.26.2015

Groupe Bollore sells larger-than-expected share of Havas Group; Experts warn of cost-cutting after Heinz-Kraft deal; Twitter releases Meerkat rival Periscope.

Kraft, Heinz pledge marketing boost with merger

Kraft, Heinz pledge marketing boost with merger

The combined entity will own eight $1 billion brands.

Taco Bell encourages breakfast prisoners to break free

Taco Bell encourages breakfast prisoners to break free

The initiative "had to be disruptive work with PR built into it," said Brett Craig, executive creative director at Deutsch LA.

Five agencies left in the running for Jamaica Tourist Board pitch

Five agencies left in the running for Jamaica Tourist Board pitch

Five agencies, including Burson-Marsteller, Hills Balfour, Luchford, KBC and Representation Plus, are flying out to Kingston to pitch for the Jamaica Tourist Board consumer account, PRWeek has learned.

Lewis PR-owned Piston to handle creative for San Diego Chargers

Lewis PR-owned Piston to handle creative for San Diego Chargers

Piston won the account following a competitive pitch.

Visit Florida to review international PR roster

Visit Florida to review international PR roster

Florida's official travel and tourism board has extended its current PR contracts until the end of 2015, while it works on a review of its international agency roster.

Ketchum launches practice targeting consumers 50 and older

Ketchum launches practice targeting consumers 50 and older

Nearly 90% of consumers ages 50 years and up are open to try new brands.

Five things PR pros need to know on Friday, 3.20.2015

Five things PR pros need to know on Friday, 3.20.2015

PRWeek Awards winners; BlueFocus reports profit; Hillary Clinton faces more scrutiny.

Nintendo UK looks for new consumer PR agency

Nintendo UK looks for new consumer PR agency

Nintendo UK is looking for a consumer PR agency, an account previously held by 77PR, the consumer arm of Fishburn.

Analysis

Transgender branding goes mainstream with Clean & Clear campaign

Transgender branding goes mainstream with Clean & Clear campaign

Jennings' Clean & Clear sponsorship is the latest in a gradual move by brands to include transgender people in mainstream advertising.

Despite the price tag, it's time for marketers to embrace Apple Watch

Despite the price tag, it's time for marketers to embrace Apple Watch

Should brands follow Apple into the wearable space now that the wraps are off Apple Watch? In a word, yes, say marcomms executives.

At SXSW, 'all you see are brands' - why that's the problem

At SXSW, 'all you see are brands' - why that's the problem

"It's become amateur hour," says one longtime attendee skipping the event for the first time in years. Yet many marketers contend the festival still has much value.

How five brands are going for gold on Oscar night

How five brands are going for gold on Oscar night

The brands are balancing multiple digital and social media initiatives throughout the event to keep viewers engaged.

Why brands believe Black History Month is best celebrated year-round

Why brands believe Black History Month is best celebrated year-round

While many brands tip their caps to Black History Month each February, the ones that really connect with African-American consumers make it a year-round priority.

CMO Q&A

Why storytelling is a powerful tool for hospital patients

Why storytelling is a powerful tool for hospital patients

John Englehart, CMO for the Hospital for Special Surgery, talks to Lindsay Stein about how powerful storytelling is a key tool for patients.

H&R Block CMO: How we rebranded tax season as refund season

H&R Block CMO: How we rebranded tax season as refund season

H&R Block's Kathy Collins speaks to Lindsay Stein about engagement strategies and simplifying tax data into relevant content for consumers.

Informatica CMO: Big data will change customer relationships in 2015

Informatica CMO: Big data will change customer relationships in 2015

Marge Breya, CMO at Informatica, talks to Lindsay Stein about the importance of leveraging data correctly and how the brand engages staff.

Ericsson's CMO explains how integrated comms is changing the company

Ericsson's CMO explains how integrated comms is changing the company

Helena Norrman, chief marketing and comms officer, Ericsson, talks to Lindsay Stein about brand visibility and refocusing PR on its core business efforts.

CMO Q&A: Coldwell Banker's Sean Blankenship

CMO Q&A: Coldwell Banker's Sean Blankenship

Sean Blankenship, SVP of marketing, Coldwell Banker, talks to Lindsay Stein about the launch of a new digital system and restructuring departments.

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