The fast food giant's CMO, Deborah Wahl, discussed this summer's creative review and the brand's ambitious marketing plans at Advertising Week.
Weber Shandwick, MSLGroup, and John Doe previously worked on the two brands.
Arnold Palmer was a legendary golfer, but he also left behind a legacy as a product endorser that few have matched.
Facebook has appointed Unity to handle PR for the UK launch of its virtual reality headset Oculus Rift, with the account understood to be worth around £500,000 a year, PRWeek has learned.
In bid to expand perception, the brand and agency Critical Mass make clever use of Google data.
The bizarre fiasco at the Rio Olympics resulted in major losses for the star athlete while highlighting the importance of ethics and honesty required from all parties - including public relations.
Global and local marketers for the consumer goods giant will report to directors in charge of brands, rather than regions.
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She has joined the electric car company as senior director of communications.
As Rio returns to normality after its Olympic and Paralympic festivities, a study reveals that while being a sponsor of the Olympics was great for getting a brand's name around, consumers grow fonder of Paralympics sponsors.
The two organizations will also roll out a conflict shop called Wye Communications.
Donald Trump Jr.'s comments mentioning the brand not only launched dozens of memes, but a Twitter account impersonating the Skittles communications team.
Mario is finally heading to your iPhone, but what is it that made the Italian plumber stand the test of time?
Clyne most recently worked as SVP of client services at Eastwick.
The Difference Makes Us campaign highlights people's individuality and creativity and spans the online marketplace's core markets of the U.K., U.S., Canada, Australia, France, and Germany.
The firm is focused on brand awareness, as well as showing off the cider through mixology recipes and food pairings and taking advantage of culinary trends.
"Music and art itself does not need a goal. It is actually what makes life worth living. It separates us from just being robots."
PRWeek chats to comms pros in Brazil: Matthew Hocken, senior account manager at Pitch PR, is on the ground in Rio helping Channel 4 tell some 'amazing' Paralympics stories.
London-based Flipside's capabilities include designing and developing mobile apps and digital experiences - it is Weber's second acquisition of 2016.
Most recently, Osmond directed the global Procter & Gamble Gillette account as an SVP at Ketchum.
Skittles could have responded to Donald Trump Jr.'s tweet mentioning its brand with snark, but its decision to step back was the smarter long-term move, according to experts.
Samsung is the global Olympics sponsor that had the most effective activities around Rio 2016 - although sponsors often struggled to convert the extra exposure into more favourable sentiment, new research suggests.
Airlines' reputations are hinging on how effectively they find solutions to industry-wide problems like overlapping systems from merged carriers and communicate them to the public.
The threats of Zika and terrorism have gotten most of the headlines, but traffic and infrastructure concerns are on marketers' minds.
Organizations including the Cleveland Clinic and the Rock & Roll Hall of Fame are taking advantage of an influx of influential visitors to tell their stories, and that of their host city, while trying to stay above the political fray.
In a year, Europeans eat 40 pounds of yogurt. Americans eat 12. Peter McGuinness, Chobani's chief marketing and brand officer, tells Diana Bradley how the brand is making the product more enticing to Americans.
Bark & Co CMO Pat Shores tells Diana Bradley about the steps the company is taking to create a ubiquitous dog care and entertainment brand.
Berta De Pablos-Barbier, marketing VP for Mars Chocolate North America, dishes on how M&M's has continued to "stay cool" with consumers for decades.
Keds CMO Emily Culp tells Diana Bradley how the shoe brand has stayed relevant for 100 years.
Kathleen Parker, VP of marketing at Peeps parent Just Born Quality Confections, tells Diana Bradley why the marshmallow chicks need millennial moms.