Eighty-nine percent of Super Bowl posts happened on Facebook last year.
A swearing-in ceremony unlike any other has forced advertisers to make a tough decision.
Target's previous CMO, Jeff Jones, left the retailer in September to join Uber as president, ridesharing.
Budweiser's 2014 Puppy Love is the platform's most viewed game ad.
New global research from the marketer finds pervasive assumptions about gender.
In the latest in a string of high-level appointments at the WPP agency, Pesin Eder is joining Cohn & Wolfe from Edelman, where she was EVP and director of operations of its New York consumer practice.
Marriott acquired Starwood Hotels & Resorts Worldwide and its 11 brands in November.
Four perspectives on the scramble among creative, media, PR and production shops to own the entertainment space.
Trust in most U.S. institutions rose as populist sentiment grew in a year of change.
Online shares of ads from Super Bowl 50 dropped 17% from 2015.
Chris Daniels talks to the people behind brand films such as BMW's The Escape and Samsung's A Fighting Chance and identifies the secret sauce that engaged viewers and persuaded them to watch.
She will also continue to lead integrated campaigns for consumer and tech clients.
Airbnb, McDonald's, Nike, and BuzzFeed are testing full-screen ads.
Why she plays the long game to connect the car company with a younger audience.
The agency will be rebranded as FWV Fetching and operate as a wholly owned division of French/West/Vaughan.
We asked media and tech experts which innovations should not stay in Vegas.
Global satellite communications and connectivity giant Inmarsat has appointed Ogilvy Public Relations for a global PR brief following a competitive pitch that included Edelman and Instinctif.
The Mexico City native has overseen a budget shift away from TV and toward understanding the consumer journey.
How Phillips, BMW, Intel, and others made pure entertainment with tangible results.
The war of words between screen legend Meryl Streep and President-elect Donald Trump.
Automakers are using the event to show off mobility technologies, and so are the suppliers and partners who are helping them along the way to self-driving cars.
Virtual reality may be the flavor of the week, but it has several hurdles to clear before it's a more common part of marketing campaigns.
For almost half the country, the narrow victory for Brexit was a portent of doom but, while sterling has fallen to historically low rates - plunging to a 31-year low immediately after the result - predictions of immediate Armageddon now seem far-fetched.
Marketers are using data in many ways, including to hold their agencies accountable, but they run the risk of drowning in numbers if they don't evolve.
More--but not all--retailers are closing their doors this Thanksgiving.
GNC CMO Jeff Hennion tells Diana Bradley why the 80-year-old vitamin and supplements retailer is suddenly revamping its business model.
Diana Bradley asks Motorola VP and CMO Jan Huckfeldt about how the company is going up against major competitors Apple and Samsung.
Diana Bradley asks Merck Consumer Health CMO Atilla Cansun about why the company is focused on preparing society for an average lifespan of 100 years.
Frito-Lay SVP and CMO Jennifer Saenz tells Diana Bradley about the snack company's approach to consumer engagement.
In a year, Europeans eat 40 pounds of yogurt. Americans eat 12. Peter McGuinness, Chobani's chief marketing and brand officer, tells Diana Bradley how the brand is making the product more enticing to Americans.