Latest Consumer News

Facebook suggests strategies to dominate the Super Bowl

Facebook suggests strategies to dominate the Super Bowl

Eighty-nine percent of Super Bowl posts happened on Facebook last year.

Brands and the inauguration: Who's in, who's out

Brands and the inauguration: Who's in, who's out

A swearing-in ceremony unlike any other has forced advertisers to make a tough decision.

Target names Rick Gomez CMO

Target names Rick Gomez CMO

Target's previous CMO, Jeff Jones, left the retailer in September to join Uber as president, ridesharing.

YouTube reveals its top 20 Super Bowl ads of all time

YouTube reveals its top 20 Super Bowl ads of all time

Budweiser's 2014 Puppy Love is the platform's most viewed game ad.

Unilever calls on leaders to drive fight against stereotyping

Unilever calls on leaders to drive fight against stereotyping

New global research from the marketer finds pervasive assumptions about gender.

Cohn & Wolfe hires Edelman's Laura Pesin Eder as North America president

Cohn & Wolfe hires Edelman's Laura Pesin Eder as North America president

In the latest in a string of high-level appointments at the WPP agency, Pesin Eder is joining Cohn & Wolfe from Edelman, where she was EVP and director of operations of its New York consumer practice.

Marriott International books JeffreyGroup as Latin America AOR

Marriott International books JeffreyGroup as Latin America AOR

Marriott acquired Starwood Hotels & Resorts Worldwide and its 11 brands in November.

What branded content means to the future of your agency

What branded content means to the future of your agency

Four perspectives on the scramble among creative, media, PR and production shops to own the entertainment space.

Edelman Trust Barometer breaks down how Trumpism stormed the U.S.

Edelman Trust Barometer breaks down how Trumpism stormed the U.S.

Trust in most U.S. institutions rose as populist sentiment grew in a year of change.

Last year's Super Bowl advertisers tried hard to be funny, and failed, study says

Last year's Super Bowl advertisers tried hard to be funny, and failed, study says

Online shares of ads from Super Bowl 50 dropped 17% from 2015.

How to make an effective brand film

How to make an effective brand film

Chris Daniels talks to the people behind brand films such as BMW's The Escape and Samsung's A Fighting Chance and identifies the secret sauce that engaged viewers and persuaded them to watch.

Hotwire names Laura Macdonald first head of consumer for North America

Hotwire names Laura Macdonald first head of consumer for North America

She will also continue to lead integrated campaigns for consumer and tech clients.

Instagram introduces ads within Stories

Instagram introduces ads within Stories

Airbnb, McDonald's, Nike, and BuzzFeed are testing full-screen ads.

Cadillac's Melody Lee has a 10-year plan for millennials

Cadillac's Melody Lee has a 10-year plan for millennials

Why she plays the long game to connect the car company with a younger audience.

French/West/Vaughan buys Fetching Communications

French/West/Vaughan buys Fetching Communications

The agency will be rebranded as FWV Fetching and operate as a wholly owned division of French/West/Vaughan.

The 5 CES products marketers need to know about

The 5 CES products marketers need to know about

We asked media and tech experts which innovations should not stay in Vegas.

Ogilvy PR beats Edelman and Instinctif to win Inmarsat Aviation brief

Ogilvy PR beats Edelman and Instinctif to win Inmarsat Aviation brief

Global satellite communications and connectivity giant Inmarsat has appointed Ogilvy Public Relations for a global PR brief following a competitive pitch that included Edelman and Instinctif.

How CMO Mauricio Vergara is making Bacardi relevant, even after the ball drops

How CMO Mauricio Vergara is making Bacardi relevant, even after the ball drops

The Mexico City native has overseen a budget shift away from TV and toward understanding the consumer journey.

5 brand films that moved the needle

5 brand films that moved the needle

How Phillips, BMW, Intel, and others made pure entertainment with tangible results.

Breakfast Briefing, 1.9.2017: Trump vs. Meryl Streep; Mike Allen returns

Breakfast Briefing, 1.9.2017: Trump vs. Meryl Streep; Mike Allen returns

The war of words between screen legend Meryl Streep and President-elect Donald Trump.

Analysis

Why the Detroit Auto Show isn't just for car companies anymore

Why the Detroit Auto Show isn't just for car companies anymore

Automakers are using the event to show off mobility technologies, and so are the suppliers and partners who are helping them along the way to self-driving cars.

How PR can make the VR opportunity real

How PR can make the VR opportunity real

Virtual reality may be the flavor of the week, but it has several hurdles to clear before it's a more common part of marketing campaigns.

Brexit: A buying opportunity for UK PR?

Brexit: A buying opportunity for UK PR?

For almost half the country, the narrow victory for Brexit was a portent of doom but, while sterling has fallen to historically low rates - plunging to a 31-year low immediately after the result - predictions of immediate Armageddon now seem far-fetched.

How GM and Starbucks are using data to make their agencies more efficient

How GM and Starbucks are using data to make their agencies more efficient

Marketers are using data in many ways, including to hold their agencies accountable, but they run the risk of drowning in numbers if they don't evolve.

REI started a Thanksgiving movement, but not every retailer is following

REI started a Thanksgiving movement, but not every retailer is following

More--but not all--retailers are closing their doors this Thanksgiving.

CMO Q&A

CMO Jeff Hennion on the story behind the 'new GNC'

CMO Jeff Hennion on the story behind the 'new GNC'

GNC CMO Jeff Hennion tells Diana Bradley why the 80-year-old vitamin and supplements retailer is suddenly revamping its business model.

Motorola's VP and CMO Jan Huckfeldt on the brand's future

Motorola's VP and CMO Jan Huckfeldt on the brand's future

Diana Bradley asks Motorola VP and CMO Jan Huckfeldt about how the company is going up against major competitors Apple and Samsung.

How Merck Consumer Health's CMO is preparing people to live to 100

How Merck Consumer Health's CMO is preparing people to live to 100

Diana Bradley asks Merck Consumer Health CMO Atilla Cansun about why the company is focused on preparing society for an average lifespan of 100 years.

Frito-Lay CMO Jennifer Saenz on keeping brands spicy and personalizing snacks

Frito-Lay CMO Jennifer Saenz on keeping brands spicy and personalizing snacks

Frito-Lay SVP and CMO Jennifer Saenz tells Diana Bradley about the snack company's approach to consumer engagement.

CMO Q&A: Inside Chobani's plan to get Americans to eat as much yogurt as Europeans

CMO Q&A: Inside Chobani's plan to get Americans to eat as much yogurt as Europeans

In a year, Europeans eat 40 pounds of yogurt. Americans eat 12. Peter McGuinness, Chobani's chief marketing and brand officer, tells Diana Bradley how the brand is making the product more enticing to Americans.