The agency will act as Canada Goose's "eyes and ears on the ground" in the US.
The fantasy sports site received an additional $300 million in investments this week.
P&G to name new CEO; Q&A with Gawker's Nick Denton; Most Americans disapprove of Iran deal.
Innovative Bites, the distributor of US food brands including Hostess and Pop Corners, has hired Frank PR to represent the iconic snack brand Twinkie, PRWeek understands.
Agency will manage integrated campaigns for the car entertainment and mobile technology companies
Leveraging buzz around O'Bannon's court victory over the NCAA sparks conversation around Kingsford Charcoal
It's the world's fastest-growing digital language, and brands are beginning to build it into their marketing campaigns in their attempts to target Millennials, say Mark Middlemas, director of communications at RadiumOne, and Millennial marketing intern Aidan Lonergan.
Recordings emerged Friday morning of the wrestling superstar allegedly going on a racist rant in 2012. WWE quickly cut ties and removed all trace of Hogan from its website.
But how does it compare with other social platforms at this point?
The Jamaica Tourist Board (JTB) has appointed Burson-Marsteller to manage its PR following a five-way pitch, PRWeek has learned.
JetBlue launched a free book vending machine initiative for underprivileged kids earlier this month.
Parent company Markwins Beauty Products hired DeVries earlier this month.
Google is the leading brand in the world but it is losing its sense of purpose, according to a global survey of 3,000 people about 100 leading companies.
FleishmanHillard and Fishburn are to share offices from the autumn, PRWeek understands.
Google found that views of branded content of the top 100 brands have almost doubled in the past 12 months.
This will "almost certainly have implications for other Japanese corporations," says leading Asia reputation expert.
Its parent company, Avid Life Media, is working with Levick Communications on its comms response.
Merianne Roth had served as VP of strategic communications at the electronics retailer since mid-2013.
It's not easy for brands to keep their emojians under control today.
1-800-Flowers.com bought Harry & David, which was founded in 1934, for $143 million last September.
After the Japanese giant was rocked by a financial reporting scandal, it is now pursuing a "clear the deck" strategy
The acquisition of Blue Rubicon and StockWell by Teneo Holdings last week has sent shockwaves through the industry. The scale of the ambition is huge: to set up a global City and crisis shop to challenge stalwarts such as Finsbury and Brunswick, and become the market leaders in this field. PRWeek assesses the impact on the industry as well as what it says about the health of the mergers and acquisitions market for PR agencies in the UK and beyond.
In the wake of Toyota conceding it didn't do enough to help Julie Hamp integrate in Japan, what responsibilities does the PR industry have towards international employees?
In May, McDonald's CEO Steve Easterbrook announced a turnaround plan to focus on the chain's "future as a modern, progressive burger company" by building brand excitement and cutting costs
The pop star cemented her reputation as a mega-star who can use her influence to change minds, not just sell records, by taking on Apple.
Vonage’s Ted Gilvar speaks to Lindsay Stein about the brand’s shift in its marketing strategy and plans to reach consumers in new, engaging ways
Shazam's Patricia Parra speaks to Lindsay Stein about brand partnerships and how educating users about new capabilities on the app is a key challenge.
John Englehart, CMO for the Hospital for Special Surgery, talks to Lindsay Stein about how powerful storytelling is a key tool for patients.
H&R Block's Kathy Collins speaks to Lindsay Stein about engagement strategies and simplifying tax data into relevant content for consumers.
Marge Breya, CMO at Informatica, talks to Lindsay Stein about the importance of leveraging data correctly and how the brand engages staff.