The hashtag garnered more than 15,000 tweets by Tuesday afternoon.
"Chipotle has always been honest and transparent with its customers, and our messaging surrounding our use of non-GMO ingredients is no exception," said communications director Chris Arnold.
She is reportedly the first woman to hold the vice chair title at GE.
Three reasons why marketers will have to shake things up when Apple releases the latest version of its operating system.
Under Armour's latest campaign will propel the brand one step closer to rival Nike.
McDonald's rebuffs Burger King's McWhopper play; Expedia seeks new agency for UK consumer work; Uber testing new routes, cheaper fares
Burger King grabbed media attention across the world yesterday when it held out a supposed olive branch to McDonald's ahead of next month's International Day of Peace - but did McDonald's win the day with its pithy response?
'Don't compare our rivalry to war': McDonald's rejects Burger King's McWhopper for peace day PR stunt
McDonald's has rejected rival fast food chain Burger King's proposal that the two set aside their differences on next month's International Day of Peace by creating a 'McWhopper' mash-up of each brand's signature dish.
WPP's PR and public affairs arm sees 5.4% revenue jump; Donald Trump clashes with Univision anchor; Kraft Heinz recalls two million pounds of turkey bacon; YouTube Gaming goes live; Amazon expands Prime Now delivery service; Uber partners with University of Arizona on driverless car efforts.
When it comes to marketing to the Baby Boomer generation, brands are missing the mark, according to Infleunt50, a marketing services firm launched by AARP. The firm, which has clients including Avis and UnitedHealthcare, contends marketers are targeting Millennials at the expense of consumers age 50 and older.
Debra DeCourcy, VP of corporate comms for Angie's List, details why Indianapolis businesses oppose the Religious Freedom Restoration Act
Phoenix Liu joined RF Thunder in 2013 and has more than eight years of PR experience
She has worked at the retail giant since 2010.
The agency's Edible specialty agency won a multimillion-dollar account from the state as it realigned its agency assignments.
The revamped colonel campaign is grabbing consumer attention and generating brand buzz.
Subway's other problems; Wage-hike campaign targeting fast-food joints moves overseas; Pro-immigration Silicon Valley groups fight back against Trump; Beyonce's quiet media-relations strategy; California DAs criticize Uber's driver screening; Carter to hold press conference on cancer diagnosis.
Subway: 'Jared Fogle's actions had nothing to do with us'
The Omnicom Group firm is working on outreach, planning, media consultation, and event execution, among other duties.
Subway cuts ties with Jared; Hackers release Ashley Madison user info; FDA approves female libido treatment; BuzzFeed's Japan move; Digital content use up dramatically; Clinton's contentious emailgate press conference.
Japan site will launch this Winter, but PR pros say BuzzFeed should not underestimate the challenge of breaking into the country's media market
A highly competitive category is getting even more intense with the entry of major food and confectionary players.
It's harder than it looks to launch an extension of an iconic brand.
After the Japanese giant was rocked by a financial reporting scandal, it is now pursuing a "clear the deck" strategy
The acquisition of Blue Rubicon and StockWell by Teneo Holdings last week has sent shockwaves through the industry. The scale of the ambition is huge: to set up a global City and crisis shop to challenge stalwarts such as Finsbury and Brunswick, and become the market leaders in this field. PRWeek assesses the impact on the industry as well as what it says about the health of the mergers and acquisitions market for PR agencies in the UK and beyond.
In the wake of Toyota conceding it didn't do enough to help Julie Hamp integrate in Japan, what responsibilities does the PR industry have towards international employees?
Steve Thomson, global marketing director, Lelo, tells Lindsay Stein how the company is focusing on engagement to overcome the taboo around sex toys
Popchips' Marc Seguin speaks to Lindsay Stein about how the brand breaks through the clutter in a crowded market and its plans for the holidays.
Vonage’s Ted Gilvar speaks to Lindsay Stein about the brand’s shift in its marketing strategy and plans to reach consumers in new, engaging ways
Shazam's Patricia Parra speaks to Lindsay Stein about brand partnerships and how educating users about new capabilities on the app is a key challenge.
John Englehart, CMO for the Hospital for Special Surgery, talks to Lindsay Stein about how powerful storytelling is a key tool for patients.