Latest Consumer News

BrewDog's marketing plan for invading America: Don't change a thing

BrewDog's marketing plan for invading America: Don't change a thing

The upstart British brewer is sticking to its nonconformist roots as it enters the U.S. market. But there's one topic it won't touch.

Poll: Should more brands follow Kellogg's lead and stop advertising on Breitbart?

Poll: Should more brands follow Kellogg's lead and stop advertising on Breitbart?

Tell us what you think of the cereal company's controversial move.

Watch: W Communications brings AR greetings card to life for the White House

Watch: W Communications brings AR greetings card to life for the White House

London-based PR firm W Communications has been appointed by animations studio Nexus to bring the White House's new augmented reality (AR) greetings card to life in the UK.

Right-wing news site Breitbart 'declares war' on Kellogg's following advertising cull

Right-wing news site Breitbart 'declares war' on Kellogg's following advertising cull

Right-wing American news outlet Breitbart is urging its readers to boycott Kellogg's following the cereal company's decision to cease all advertising on the site.

Focus group: America

Focus group: America

The director of brand strategy at Grey San Francisco gives a briefing on the lessons learned from the surprising results of the election.

McDonald's deflects #Fightfor15 protests with 'America's best first job' videos

McDonald's deflects #Fightfor15 protests with 'America's best first job' videos

As activists rallied for a higher minimum wage on Tuesday, the fast-food giant subtly made its own argument on Twitter.

Breakfast Briefing: The 8 stories PR pros need to know on Wednesday morning, 11.30.2016

Breakfast Briefing: The 8 stories PR pros need to know on Wednesday morning, 11.30.2016

New on Wednesday morning: Golin hauls in Essilor of America account; Trump plans first press conference as president-elect.

Lens maker Essilor of America brings on Golin as PR AOR

Lens maker Essilor of America brings on Golin as PR AOR

Golin's Gary Rudnick said the account from the maker of Transitions lenses is the firm's most significant account win of 2016.

Bacardi names Starwood's K.C. Kavanagh as global comms chief

Bacardi names Starwood's K.C. Kavanagh as global comms chief

Kavanagh is departing Starwood Hotels & Resorts after 18 years. She will replace Jim Gallagher as Bacardi's global communications leader.

How CMO Jonathan Mildenhall is helping Airbnb evolve from disruptive app to full-service travel brand

How CMO Jonathan Mildenhall is helping Airbnb evolve from disruptive app to full-service travel brand

Forget houses. The controversial tech company is increasingly relying on user experiences--lived and shared on social media--to propel its marketing.

How American Express is keeping Small Business Saturday fresh in its seventh year

How American Express is keeping Small Business Saturday fresh in its seventh year

This year, the payments company is making it easier for small businesses to market themselves.

Turkey brands try to take the stress out of Thanksgiving

Turkey brands try to take the stress out of Thanksgiving

From the Butterball Talk Line to online recipes, the goal this holiday is to help the host

Kenya Tourism Board seeks interim UK agency ahead of global PR rethink

Kenya Tourism Board seeks interim UK agency ahead of global PR rethink

The Kenya Tourism Board (KTB) has contacted a number of UK agencies as it seeks support for the next seven months, ahead of a broader rethink of its global PR support.

All Nippon Airways brings on H+K Strategies for first U.S. marketing campaign

All Nippon Airways brings on H+K Strategies for first U.S. marketing campaign

The Japanese airline picked the firm after a competitive process to work on its campaign, which includes a year-long influencer program.

Trump adds to Brexit uncertainty but he might turn out okay, says Sir Martin Sorrell

Trump adds to Brexit uncertainty but he might turn out okay, says Sir Martin Sorrell

Sir Martin Sorrell claims Donald Trump's election as US President had added to a growing air of uncertainty for businesses that was first caused by Brexit - although the WPP boss appeared open-minded about prospects for a Trump presidency.

HP holiday ad starring deaf character hits sour note with disability advocates

HP holiday ad starring deaf character hits sour note with disability advocates

The ad strikes a pitying tone, garbles sign language and has no subtitles, note critics.

So your brand is the victim of fake news. Now what?

So your brand is the victim of fake news. Now what?

Pepsi and New Balance are dealing with boycotts. Experts share tips on how to smother the viral flames.

How New Balance should bring its neo-Nazi crisis to heel

How New Balance should bring its neo-Nazi crisis to heel

Four PR pros weigh in on the crisis New Balance is trying to stomp out, and what it should do now.

Delta CEO Ed Bastian on responding to a crisis

Delta CEO Ed Bastian on responding to a crisis

Delta's CEO tells Sean Czarnecki that transparency and accepting blame helped the company recover quickly after a global outage.

New York hopes Fantastic Beasts will lure tourists to #FantasticNYC

New York hopes Fantastic Beasts will lure tourists to #FantasticNYC

NYC & Company has partnered with Warner Bros to launch the #FantasticNYC tourism campaign, inspired by upcoming Harry Potter spinoff Fantastic Beasts and Where to Find Them.

Analysis

How PR can make the VR opportunity real

How PR can make the VR opportunity real

Virtual reality may be the flavor of the week, but it has several hurdles to clear before it's a more common part of marketing campaigns.

Brexit: A buying opportunity for UK PR?

Brexit: A buying opportunity for UK PR?

For almost half the country, the narrow victory for Brexit was a portent of doom but, while sterling has fallen to historically low rates - plunging to a 31-year low immediately after the result - predictions of immediate Armageddon now seem far-fetched.

How GM and Starbucks are using data to make their agencies more efficient

How GM and Starbucks are using data to make their agencies more efficient

Marketers are using data in many ways, including to hold their agencies accountable, but they run the risk of drowning in numbers if they don't evolve.

REI started a Thanksgiving movement, but not every retailer is following

REI started a Thanksgiving movement, but not every retailer is following

More--but not all--retailers are closing their doors this Thanksgiving.

Comms experts to Samsung: Pick up the pace

Comms experts to Samsung: Pick up the pace

Crisis and tech communicators say the response of the South Korean conglomerate to the Galaxy Note 7 crisis was too slow to be effective.

CMO Q&A

How Merck Consumer Health's CMO is preparing people to live to 100

How Merck Consumer Health's CMO is preparing people to live to 100

Diana Bradley asks Merck Consumer Health CMO Atilla Cansun about why the company is focused on preparing society for an average lifespan of 100 years.

Frito-Lay CMO Jennifer Saenz on keeping brands spicy and personalizing snacks

Frito-Lay CMO Jennifer Saenz on keeping brands spicy and personalizing snacks

Frito-Lay SVP and CMO Jennifer Saenz tells Diana Bradley about the snack company's approach to consumer engagement.

CMO Q&A: Inside Chobani's plan to get Americans to eat as much yogurt as Europeans

CMO Q&A: Inside Chobani's plan to get Americans to eat as much yogurt as Europeans

In a year, Europeans eat 40 pounds of yogurt. Americans eat 12. Peter McGuinness, Chobani's chief marketing and brand officer, tells Diana Bradley how the brand is making the product more enticing to Americans.

Bark & Co chief marketer: We want our brand to be a "Disney for dogs"

Bark & Co chief marketer: We want our brand to be a "Disney for dogs"

Bark & Co CMO Pat Shores tells Diana Bradley about the steps the company is taking to create a ubiquitous dog care and entertainment brand.

CMO Q&A: How 75-year-old brand M&M's keeps its marketing from going stale

CMO Q&A: How 75-year-old brand M&M's keeps its marketing from going stale

Berta De Pablos-Barbier, marketing VP for Mars Chocolate North America, dishes on how M&M's has continued to "stay cool" with consumers for decades.