Mike Mathieson is to step down as chief executive of Cake PR to launch a new music consultancy called Harmonic, with current chief operating officer Adrian Pettett named as the new Cake CEO.
Thinking of buying your friends and loved ones gift cards this holiday season? You might want to think again, says online retailer CafePress.
Thermostat maker Nest Labs, which was bought by Google last year, is looking for a consumer technology PR agency.
The 12 Days of Christmas display features holiday-themed window boxes created by a dozen students.
Creston, the UK-listed marketing and PR group, has reported a five per cent rise in half-year revenue to £37.3m, with the company buoyed by "good growth" and the addition of several major clients.
Organizations including NASCAR and racing legends such as Darrell Waltrip tweeted their condolences after motorsports comms legend Denny Darnell died on Saturday at age 70.
Viet N'Guyen, previously a consumer brands SVP at Edelman, has opened her own luxury and brand strategy boutique called Issa PR.
National is working with comedian and actor Patrick Warburton, most known for his role on Seinfeld from 1995 to 1998 as David Puddy.
Porter Novelli and Shift Communications are the two new agencies to T-Mobile's roster.
McDonald's and its Hispanic AOR Boden PR have a Twitter campaign planned to engage Hispanic Millennials during the Latin Grammy Awards.
The Pacers forward has a new gig while he's recovering from a broken leg.
Big Lots wants Havas PR's help in changing consumers' perceptions about the brand.
FleishmanHillard is to cease working on the European comms brief for TK Maxx in mid-2015, about 18 months after it started working with the retailer, PRWeek has learned.
Club Med executive Jerome Hiquet has joined Tough Mudder as CMO.
Nelson Bostock is being rebranded Nelson Bostock Unlimited as part of a branding initiative encompassing 25 agencies owned by UK and US-based marketing services group Creston.
Research from eDigitalResearch and Iorma, the International Omni Retailing Markets Association, found that 72% of UK consumers have heard of the term. Fewer than half (45%) of consumers have heard of Cyber Monday.
Pizza Hut is flipping its menu, along with its logo, staffers' uniforms, and pizza boxes. But one analyst says the changes could be too much, too soon for longtime customers.
Accommodation-sharing business Airbnb has invited agencies to pitch for its UK PR work, which it is understood incumbent Freuds has decided not to defend.
In an effort to grow its US consumer business, Grayling has brought on Jennifer Babbit Bodner, who most recently served as deputy GM of the Southeast region at Edelman.
The battery brand is using town halls, conference calls, and in-person meetings to reassure employees, as well as reaching out to external stakeholders, after Warren Buffett's Berkshire Hathaway said it will buy Duracell for $3 billion.
The Thanksgiving weekend promotional calendar is crowded, meaning brands need to work harder to stand out from the crowd.
"Perfect." Just don't use it in any campaign with body-image elements.
GamerGate: Is it an industry-defining event or a blip on the radar? Comms experts have their say.
As more consumers turn to social platforms to ease their travel woes, industry brands are presented with myriad challenges as they look to satisfy those living in a 24/7 connected world.
It's no easy task for McDonald's to roll out 14,500 Facebook pages by next year. To do so, it must invest in staffing, get all stakeholders completely on board, and guarantee trust between executives and local employees, say PR pros.
Sean Blankenship, SVP of marketing, Coldwell Banker, talks to Lindsay Stein about the launch of a new digital system and restructuring departments.
Nuno Teles, CMO, Heineken USA, speaks to Lindsay Stein about growing the company's portfolio and future strategies for leveraging digital content.
Antonio Lucio, Visa's chief brand officer, talks about restructuring and results from its sponsorship of the 2014 World Cup.
Newell Rubbermaid's Richard Davies talks about crisis communication plans and the organization's marketing restructure.
Mary Daily, 20th Century Fox Home Entertainment, speaks about authentic storytelling and digital format challenges.