Latest Consumer News

T-Mobile USA dials up PR with new roster of four agencies

T-Mobile USA dials up PR with new roster of four agencies

Porter Novelli and Shift Communications are the two new agencies to T-Mobile's roster.

McDonald's ups volume on Hispanic outreach for Latin Grammys

McDonald's ups volume on Hispanic outreach for Latin Grammys

McDonald's and its Hispanic AOR Boden PR have a Twitter campaign planned to engage Hispanic Millennials during the Latin Grammy Awards.

The Indiana Pacers' newest PR intern: all-star Paul George

The Indiana Pacers' newest PR intern: all-star Paul George

The Pacers forward has a new gig while he's recovering from a broken leg.

Big Lots tasks Havas to change consumer views with holiday effort

Big Lots tasks Havas to change consumer views with holiday effort

Big Lots wants Havas PR's help in changing consumers' perceptions about the brand.

FleishmanHillard and TK Maxx to part company

FleishmanHillard and TK Maxx to part company

FleishmanHillard is to cease working on the European comms brief for TK Maxx in mid-2015, about 18 months after it started working with the retailer, PRWeek has learned.

Tough Mudder hires Club Med's Hiquet to stomp out marketing obstacles

Tough Mudder hires Club Med's Hiquet to stomp out marketing obstacles

Club Med executive Jerome Hiquet has joined Tough Mudder as CMO.

Nelson Bostock and Cooney Waters parent introduces Unlimited branding

Nelson Bostock and Cooney Waters parent introduces Unlimited branding

Nelson Bostock is being rebranded Nelson Bostock Unlimited as part of a branding initiative encompassing 25 agencies owned by UK and US-based marketing services group Creston.

Black Friday gains traction in UK, with 72% of consumers aware of the term

Black Friday gains traction in UK, with 72% of consumers aware of the term

Research from eDigitalResearch and Iorma, the International Omni Retailing Markets Association, found that 72% of UK consumers have heard of the term. Fewer than half (45%) of consumers have heard of Cyber Monday.

Pizza Hut delivers out-of-the-box events as part of brand reboot

Pizza Hut delivers out-of-the-box events as part of brand reboot

Pizza Hut is flipping its menu, along with its logo, staffers' uniforms, and pizza boxes. But one analyst says the changes could be too much, too soon for longtime customers.

Airbnb set to appoint new UK consumer PR agency

Airbnb set to appoint new UK consumer PR agency

Accommodation-sharing business Airbnb has invited agencies to pitch for its UK PR work, which it is understood incumbent Freuds has decided not to defend.

Grayling hires Edelman's Babbit Bodner to steer US consumer practice

Grayling hires Edelman's Babbit Bodner to steer US consumer practice

In an effort to grow its US consumer business, Grayling has brought on Jennifer Babbit Bodner, who most recently served as deputy GM of the Southeast region at Edelman.

Duracell: In-house, agency teams to stay in-tact post-Buffett buy

Duracell: In-house, agency teams to stay in-tact post-Buffett buy

The battery brand is using town halls, conference calls, and in-person meetings to reassure employees, as well as reaching out to external stakeholders, after Warren Buffett's Berkshire Hathaway said it will buy Duracell for $3 billion.

Dynamo PR launches Wearable Tech and Smart Home division

Dynamo PR launches Wearable Tech and Smart Home division

Dynamo PR has launched a division dedicated to consumer technology after securing an account with New York-based Bluesmart, owner of what has been billed as the world's first 'smart' suitcase controlled by an app.

AutoTrader prepares consumer PR agency review

AutoTrader prepares consumer PR agency review

AutoTrader, the online marketplace for new and used cars, is expected to start a search for a new consumer PR agency in the coming weeks after giving notice to Citizen.

Global agencies line up for "mission impossible" World Cup brief

Global agencies line up for "mission impossible" World Cup brief

FIFA has lined up at least five global PR agencies to compete for the job of reassuring fans and sponsors about the next two locations for the World Cup - Russia in 2018 and Qatar in 2022 - amid yet more controversy over its handling of corruption allegations.

How brands saluted vets on Veterans Day

How brands saluted vets on Veterans Day

Showing gratitude through action is a common theme across brands and organizations this Veterans Day as companies look to honor those who've served.

Trio launch socially led creative agency Honey with international plans

Trio launch socially led creative agency Honey with international plans

The founders of Rabbit, Renegade and TCG have formed an agency called Honey in response to demand from marketers looking to consolidate their agency or vendor roster and integrate crossover disciplines such as PR, social and performance marketing.

Kraft's PR firms don't need to worry after ad agencies get the ax

Kraft's PR firms don't need to worry after ad agencies get the ax

Kraft Foods fired most of its advertising agencies last week, but it will continue to work with all 12 of its PR firms.

Behr owner Masco hires Olson to add color to comms

Behr owner Masco hires Olson to add color to comms

Masco Coatings Group, which owns brands such as Behr and Kilz, previously worked with Burson-Marsteller.

Five things PR pros need to know Monday morning, 11.10.2014

Five things PR pros need to know Monday morning, 11.10.2014

President Obama visits China; Honda to miss sales targets; Vimeo enters the original content game.

Analysis

The one word to avoid in any body-image campaign

The one word to avoid in any body-image campaign

"Perfect." Just don't use it in any campaign with body-image elements.

Gaming industry's growing pains manifest in GamerGate

Gaming industry's growing pains manifest in GamerGate

GamerGate: Is it an industry-defining event or a blip on the radar? Comms experts have their say.

Real time travel

Real time travel

As more consumers turn to social platforms to ease their travel woes, industry brands are presented with myriad challenges as they look to satisfy those living in a 24/7 connected world.

Three challenges McDonald's will face rolling out 14,500 Facebook pages

Three challenges McDonald's will face rolling out 14,500 Facebook pages

It's no easy task for McDonald's to roll out 14,500 Facebook pages by next year. To do so, it must invest in staffing, get all stakeholders completely on board, and guarantee trust between executives and local employees, say PR pros.

Brands look to take the next step in LGBT marketing

Brands look to take the next step in LGBT marketing

Brands are evolving their LGBT initiatives as gay marriage continues to gain acceptance in the US. As a next step, marketers are looking for more diverse campaigns and improved communication with the community itself.

CMO Q&A

CMO Q&A: Nuno Teles, Heineken USA

CMO Q&A: Nuno Teles, Heineken USA

Nuno Teles, CMO, Heineken USA, speaks to Lindsay Stein about growing the company's portfolio and future strategies for leveraging digital content.

CMO Q&A: Antonio Lucio, Visa

CMO Q&A: Antonio Lucio, Visa

Antonio Lucio, Visa's chief brand officer, talks about restructuring and results from its sponsorship of the 2014 World Cup.

CMO Q&A: Richard Davies, Newell Rubbermaid

CMO Q&A: Richard Davies, Newell Rubbermaid

Newell Rubbermaid's Richard Davies talks about crisis communication plans and the organization's marketing restructure.

CMO Q&A: Mary Daily, 20th Century Fox Home Entertainment

CMO Q&A: Mary Daily, 20th Century Fox Home Entertainment

Mary Daily, 20th Century Fox Home Entertainment, speaks about authentic storytelling and digital format challenges.

CMO Q&A: Samantha Skey, SheKnows

CMO Q&A: Samantha Skey, SheKnows

Samantha Skey, chief revenue officer and CMO at SheKnows, speaks about content creation and empowering kids.

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