Millennials are not a homogenous group of individuals, so a one-size-fits-all marcomms approach won't work.
The brand drew up a video celebrating Lionel Messi's triumphant World Cup victory. But, of course, that never happened.
The toy company has a full-time staff of four that creates real-time content throughout the day.
Hallmark Cards has appointed FleishmanHillard's brand marketing team as its UK agency for Forever Friends, after a competitive pitch.
Cone will support the firm's sponsorship of a US manufacturing team at the WorldSkills Competition.
Havas is merging its brand entertainment PR agency Cake with Havas Sports & Entertainment, creating a UK outfit with a combined turnover of £12m.
Both multinationals said they are working to improve human rights in Qatar, one day after activists called for the tournament's sponsors to take a stand.
Holiday Deficit Disorder is a made-up epidemic that includes symptoms such as typing LOL without actually laughing out loud.
DriveNow, a car-sharing service from BMW and SIXT, has appointed We Are Caffeine as its retained PR agency following a five-way pitch.
The Cannes Film Festival is facing backlash after reportedly turning away some women who were wearing flats.
"Everything about our physical setting exudes our brand."
Pressure is being applied by activists after a group of BBC journalists was arrested for trying to report on labor conditions in the country.
The New England Patriots star has been a golden boy on and off the field, so don't look for brands to drop their partnerships with the Super Bowl-winning quarterback despite Deflategate.
The show was all about marketing, after all.
Mad Men hasn't portrayed McCann Erickson in the kindest light. But this isn't the first time the show has written a real-life company into a script without permission.
Coyne proved the power of real-time marketing with Shaq and Bubble Wrap this week.
The New England Patriots committed 20,000 words to defending their quarterback from the NFL's "Wells Report." But did the team shoot itself in the foot instead?
The Patriots launched a website Thursday to defend themselves against the Wells Report.
Domino's Pizza flooded Twitter with emojis this week, and with good reason. The chain is the first major restaurant in the US to let customers use them to order pizza.
Global music streaming business Spotify has hired The Romans to manage its UK consumer comms, becoming the agency's first retained account win since it was launched in January.
Building a national charitable event from scratch isn't easy. Yet that's what UK-based organization Comic Relief has in mind with Red Nose Day, which is supported by NBC, Walgreens, and M&M's.
Automakers say they are letting the federal government make the first move, but analysts contend car brands and dealerships should be doing more to inform consumers about the record recall.
The rules have changed for late-night TV. Segments must have a lifespan that goes well beyond the 11:35pm time slot. The pressure's on PR pros to respond.
After a slow response to Blackfish, SeaWorld is in the fight of its life. It'll need to aggressively argue its side against animal-rights groups to win back customers, say PR pros.
Jennings' Clean & Clear sponsorship is the latest in a gradual move by brands to include transgender people in mainstream advertising.
John Englehart, CMO for the Hospital for Special Surgery, talks to Lindsay Stein about how powerful storytelling is a key tool for patients.
H&R Block's Kathy Collins speaks to Lindsay Stein about engagement strategies and simplifying tax data into relevant content for consumers.
Marge Breya, CMO at Informatica, talks to Lindsay Stein about the importance of leveraging data correctly and how the brand engages staff.
Helena Norrman, chief marketing and comms officer, Ericsson, talks to Lindsay Stein about brand visibility and refocusing PR on its core business efforts.
Sean Blankenship, SVP of marketing, Coldwell Banker, talks to Lindsay Stein about the launch of a new digital system and restructuring departments.