Marketers say, "Happy birthday, America."
Executives from the two global organizations sounded off about the importance of collaboration to find solutions.
Digital plus traditional marketing equals a golden era, according to the Mondelez SVP.
The chain's co-CEOs appeared in a video released Wednesday apologizing for the pricing mishaps and pledging to correct them.
Whole Foods apologizes for overcharging; Next Fifteen buys IncrediBull; WPP plans foothold in Cuba; Latest jobs report to be released this morning.
The paint brand's annual Color of the Year campaign kicks off in October.
It's one way that the company is trying to make consumers comfortable with the idea of staying in a stranger's home.
The McCann chief and former Weber Shandwick CEO sat down with PRWeek at the Cannes Lions International Festival of Creativity.
She is still in police custody.
Headquartered in a conservative corner of Ohio, Scotts Miracle-Gro knew it would receive some backlash for posting in support of marriage equality. Here's why it decided to do so anyway.
Three-quarters of teams in Asia not deemed fit for purpose, with the EMEA and the US faring little better, Lewis PR global study reveals
Agency partner Imre is working on the account out of the Los Angeles office and "set out to discover what homeowners and trade professionals really wanted in a lock brand," said Christine Zippert, GM of IMRE's Los Angeles office.
Muscle Milk Protein has appointed FleishmanHillard for its UK consumer PR following a competitive pitch against an undisclosed number of agencies.
Top takeaways from this week's Cannes Lions; Target CMO to step down; Confederate monuments vandalized in six states
Lynne Anne Davis, president Asia Pacific at Fleishman Hillard and chair of this year's judging panel at Cannes, speaks to Steve Barrett about why PR is having a good year at Cannes.
Leo Burnett Canada CEO and chief creative officer Judy John explains the process behind Procter & Gamble's Always #LikeAGirl campaign, this year's Cannes Lions PR Grand Prix winner.
Many prominent politicians waited for political cover before taking a stand on the Confederate flag. They got it from Walmart, Sears, and Amazon.
Was this the year that PR agencies figured out the secret sauce for entering and winning Cannes Lions awards? Take our poll below.
The company, which has struggled financially amid fierce competition from free apps, parted ways with Ketchum earlier this year.
The Interpublic Group firm will serve as AOR for the home-appliance company through December.
In May, McDonald's CEO Steve Easterbrook announced a turnaround plan to focus on the chain's "future as a modern, progressive burger company" by building brand excitement and cutting costs
The pop star cemented her reputation as a mega-star who can use her influence to change minds, not just sell records, by taking on Apple.
Twitter changed everything. But amid trouble growing its revenue base, the platform just isn't as important for PR pros as it used to be.
In real time and behind the scenes, brands are keeping up with the more-popular-than-ever US women's national soccer team during the World Cup.
Campaigns targeting LGBT consumers are going bigger, more mainstream, and more international this June as the nation awaits a Supreme Court decision that could legalize marriage equality nationwide.
Vonage’s Ted Gilvar speaks to Lindsay Stein about the brand’s shift in its marketing strategy and plans to reach consumers in new, engaging ways
Shazam's Patricia Parra speaks to Lindsay Stein about brand partnerships and how educating users about new capabilities on the app is a key challenge.
John Englehart, CMO for the Hospital for Special Surgery, talks to Lindsay Stein about how powerful storytelling is a key tool for patients.
H&R Block's Kathy Collins speaks to Lindsay Stein about engagement strategies and simplifying tax data into relevant content for consumers.
Marge Breya, CMO at Informatica, talks to Lindsay Stein about the importance of leveraging data correctly and how the brand engages staff.