Call it #Snowmageddon2015 or #Blizzardof2015, Monday night's snowstorm failed to live up to its billing. But a handful of brands still took advantage of the weather event with real-time marketing on Twitter.
Burson is helping HotelPlanner boost brand awareness and starting to advise it on social media.
The toy-maker reported disappointing sales over the holiday period.
Tom Brady. Richard Sherman. Rob Gronkowski. Russell Wilson. Super Bowl XLIX is big on charisma - and a big opportunity for marketers.
Tickets are now available for the inaugural PR360 event in London, a must-attend gathering of PR professionals from across the globe featuring insights from some of the world's leading comms figures.
Digital music service Spotify is looking for a new consumer PR agency as it ends its relationship with M&C Saatchi PR, which also covered Spotify's corporate and b2b accounts.
The NFL emphasized that it's taking its time to get the investigation right in a statement released on Friday.
Twitter is buzzing with #NationalPieDay posts from businesses you would and would not expect.
Consumers are fueling a retail revolution that allows them to shop when and where they want, but success still boils down to product, service, and systems, as Trader Joe's and Walmart show.
Andrea Morgan reports to MSLGroup New York MD Andrew Silver.
Brands pumped up their best jabs on "deflategate."
The changes will coincide with the departure of MD for brand and customer experience Frank van der Post next month.
Australian consumer PR agency One Green Bean, part of Havas Worldwide, has launched a London office as the first step towards building an international network.
M&C Saatchi PR was the incumbent on the account.
More on global Tourism Australia agency review; Edelman releases Trust Barometer 2015; State of the Union preview.
The scope of work includes advertising, social media, content marketing, partnerships, and joint ventures.
The photo-sharing app wants to convince more brands that it is not just a platform for young people.
The Verge's painful expose that Blackberry had apparently Tweeted from an iPhone (the Tweet has been deleted) was a brutal reminder that on Tweetdeck, at least, everyone can see what platform you use.
Photos and videos of the coolest cars and technology from the Detroit Auto Show
J PR is the first firm to oversee media relations for the group of 12 locations in the company's Eastern Region.
The World Economic Forum at Davos means a congregation of bold-faced names from across nations and industries. It also indicates what communications trends will move to the forefront in the next 12 months.
2014 has been a busy year for the PR industry. Here PRWeek looks back on some of the stories that hit the headlines...
The Thanksgiving weekend promotional calendar is crowded, meaning brands need to work harder to stand out from the crowd.
"Perfect." Just don't use it in any campaign with body-image elements.
GamerGate: Is it an industry-defining event or a blip on the radar? Comms experts have their say.
Helena Norrman, chief marketing and comms officer, Ericsson, talks to Lindsay Stein about brand visibility and refocusing PR on its core business efforts.
Sean Blankenship, SVP of marketing, Coldwell Banker, talks to Lindsay Stein about the launch of a new digital system and restructuring departments.
Nuno Teles, CMO, Heineken USA, speaks to Lindsay Stein about growing the company's portfolio and future strategies for leveraging digital content.
Antonio Lucio, Visa's chief brand officer, talks about restructuring and results from its sponsorship of the 2014 World Cup.
Newell Rubbermaid's Richard Davies talks about crisis communication plans and the organization's marketing restructure.