Latest Consumer News

Who real-timed #TheDress best - Lego, Pizza Hut, or Denny's?

Who real-timed #TheDress best - Lego, Pizza Hut, or Denny's?

The issue of our time: is #TheDress blue and black or white and gold?

Five things PR pros need to know on Friday morning, 2.27.2015

Five things PR pros need to know on Friday morning, 2.27.2015

Dress debate nearly breaks Internet; BlueFocus profit surges; More claims O'Reilly fudged reporting record.

Edelman snatches DeVries US president Pesin Eder for consumer practice

Edelman snatches DeVries US president Pesin Eder for consumer practice

Laura Pesin Eder reports to Stephanie Smirnov, MD of Edelman's New York consumer practice and former DeVries North America CEO.

Mondelez sells Betabox incubated tech project to VaynerMedia

Mondelez sells Betabox incubated tech project to VaynerMedia

The platform helps brands target product samples via their e-commerce partners.

Nine things PR pros need to know on Thursday morning, 2.26.2015

Nine things PR pros need to know on Thursday morning, 2.26.2015

Identity of "Jihadi John" revealed; FCC to vote on Net Neutrality; Publicis buys South Africa's Epic Communications.

Holland & Barrett and GNC owner seeks PR agency for consumer and corporate brief

Holland & Barrett and GNC owner seeks PR agency for consumer and corporate brief

NBTY Europe, the owner of health food shop Holland & Barrett and sports nutrition retailer GNC, is looking for a UK agency to manage its consumer and corporate work.

U-Haul moves in on social media conversations

U-Haul moves in on social media conversations

A retooled social strategy allows markets to get in on every stage of customers' moves.

Inside Lenovo's partnership with YouTube star Ryan Higa

Inside Lenovo's partnership with YouTube star Ryan Higa

Ryan Higa says he became a YouTube star by accident. But he's now a pro at pleasing not only his audience but also the brands he works with. Campaign Asia-Pacific spoke to Higa in an exclusive interview in Hong Kong's Google offices after his appearance at the recent Media360Summit.

Dole gets mileage out of electrified bananas in Tokyo

Dole gets mileage out of electrified bananas in Tokyo

Working with Dentsu Y&R Tokyo, Dole drew attention to its sponsorship of Sunday's Tokyo Marathon by turning bananas into wearable devices that displayed the runner's time and heart rate, as well as motivational tweets.

Coca-Cola APAC marketing director returns to Atlanta global headquarters

Coca-Cola APAC marketing director returns to Atlanta global headquarters

In his new role, Peter Schelstraete will lead connections, digital, and paid assets.

CMOs foresee budget, engagement challenges

CMOs foresee budget, engagement challenges

The Economist Intelligence Unit asked CMOs to predict the future.

The brands that deserved a statue of their own on Oscar night

The brands that deserved a statue of their own on Oscar night

They won't get to be known as "Academy Award winners," but Oscars viewers will remember the work of this trio of marketers.

The Oscars, and four other things PR pros need to know on Monday morning, 2.23.2015

The Oscars, and four other things PR pros need to know on Monday morning, 2.23.2015

Oscar marketing winners and losers; Former colleagues dispute O'Reilly's war-reporting record; Walker shifts to the right on abortion.

Heineken comms head Stacey Tank to take the reins at Home Depot

Heineken comms head Stacey Tank to take the reins at Home Depot

Stacey Tank will relocate to Atlanta and report to Home Depot CEO Craig Menear.

Six things PR pros need to know on Friday morning, 2.20.2015

Six things PR pros need to know on Friday morning, 2.20.2015

Bill O'Reilly faces a Brian Williams problem of his own; YouTube to roll out kids website; Comcast plans touching Oscars ad; A 70s revival of Mad Men.

Target's Berg jumps to Haberman to lead creative

Target's Berg jumps to Haberman to lead creative

Jeff Berg, who has previous advertising experience at Target and Olson, is spearheading creative at Haberman.

MSLGroup ups Vitola to lead North American consumer practice

MSLGroup ups Vitola to lead North American consumer practice

Denise Vitola has relocated to New York for the role after leading MSL's Atlanta office since 2013.

Digital music service Deezer appoints Fever as UK and global PR agency

Digital music service Deezer appoints Fever as UK and global PR agency

Deezer, the global digital music service, has taken on Fever as its new retained UK and global PR agency, following a three-stage tender process and a final shortlist of four agencies.

Virgin Atlantic seeks first retained UK consumer agency

Virgin Atlantic seeks first retained UK consumer agency

Virgin Atlantic is midway through a pitch process to appoint its first retained UK consumer agency, PRWeek understands.

Krispy Kreme UK location apologizes for 'KKK Wednesdays'

Krispy Kreme UK location apologizes for 'KKK Wednesdays'

A UK location of the doughnut chain issued a mea culpa for the unfortunate acronym on Tuesday.

Analysis

How five brands are going for gold on Oscar night

How five brands are going for gold on Oscar night

The brands are balancing multiple digital and social media initiatives throughout the event to keep viewers engaged.

Why brands believe Black History Month is best celebrated year-round

Why brands believe Black History Month is best celebrated year-round

While many brands tip their caps to Black History Month each February, the ones that really connect with African-American consumers make it a year-round priority.

Super Bowl marketing shift: Brands don't have to play (on TV) to win

Super Bowl marketing shift: Brands don't have to play (on TV) to win

The Super Bowl marketing landscape has changed. With more big brands on the bench, smaller companies and first-time advertisers are primed for memorable moments.

Six PR insights from the snowy slopes of Davos

Six PR insights from the snowy slopes of Davos

The World Economic Forum at Davos means a congregation of bold-faced names from across nations and industries. It also indicates what communications trends will move to the forefront in the next 12 months.

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

2014 has been a busy year for the PR industry. Here PRWeek looks back on some of the stories that hit the headlines...

CMO Q&A

H&R Block CMO: How we rebranded tax season as refund season

H&R Block CMO: How we rebranded tax season as refund season

H&R Block's Kathy Collins speaks to Lindsay Stein about engagement strategies and simplifying tax data into relevant content for consumers.

Informatica CMO: Big data will change customer relationships in 2015

Informatica CMO: Big data will change customer relationships in 2015

Marge Breya, CMO at Informatica, talks to Lindsay Stein about the importance of leveraging data correctly and how the brand engages staff.

Ericsson's CMO explains how integrated comms is changing the company

Ericsson's CMO explains how integrated comms is changing the company

Helena Norrman, chief marketing and comms officer, Ericsson, talks to Lindsay Stein about brand visibility and refocusing PR on its core business efforts.

CMO Q&A: Coldwell Banker's Sean Blankenship

CMO Q&A: Coldwell Banker's Sean Blankenship

Sean Blankenship, SVP of marketing, Coldwell Banker, talks to Lindsay Stein about the launch of a new digital system and restructuring departments.

CMO Q&A: Nuno Teles, Heineken USA

CMO Q&A: Nuno Teles, Heineken USA

Nuno Teles, CMO, Heineken USA, speaks to Lindsay Stein about growing the company's portfolio and future strategies for leveraging digital content.

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