Latest Consumer News

Here's what people really think about Mattel's new Ken dolls

Here's what people really think about Mattel's new Ken dolls

Despite some snarky reaction to Ken's new hairstyle, the sentiment of social chatter was largely positive.

Watch: How Airbnb's Jonathan Mildenhall used Twitter to lobby Cannes Lions on ethnic diversity

Watch: How Airbnb's Jonathan Mildenhall used Twitter to lobby Cannes Lions on ethnic diversity

In an exclusive video interview with Campaign, Airbnb CMO Jonathan Mildenhall has opened up on why he took to Twitter to raise the issue of ethnic diversity at Cannes Lions.

Royal Caribbean seeks to patent its Snapchat Spectacles dive mask

Royal Caribbean seeks to patent its Snapchat Spectacles dive mask

With MullenLowe, the cruise line has created a way to livestream what's happening from 150 feet below the ocean's surface.

Heathrow Airport books Havas Formula to tout amenities to US flyers

Heathrow Airport books Havas Formula to tout amenities to US flyers

The firm is working on a contract basis until November to promote the London airport's shopping and dining services to American customers.

Mattel: Unlike Barbie, Ken doesn't have to deal with body issues

Mattel: Unlike Barbie, Ken doesn't have to deal with body issues

Michelle Chidoni, VP of global comms for Mattel, explained that Barbie has always had a conversation at an adult level with consumers about body ideals- something Ken hasn't really had to deal with.

Ketchum, Hill+Knowlton win Grand Prix statues in Creative Data, Cyber Lions

Ketchum, Hill+Knowlton win Grand Prix statues in Creative Data, Cyber Lions

Ketchum won for Whirlpool's Care Counts campaign, and H+K was awarded for its work for the Bank of Aland.

Mover to agitator and back: Why brands are shifting position in the global marketplace

Samsung, for example, has traditionally been known as a mover or agitator, but last year, it maneuvered into a defender role during the crisis involving its smartphones.

Huawei marketing chief Glory Zhang: my advice for agency success in China

Huawei marketing chief Glory Zhang: my advice for agency success in China

Have a shared vision, mutual respect and 'co-create' with clients - those are the keys to succeeding as an agency in China, Huawei Consumer Business Group CMO Glory Zhang told a seminar at the Cannes Lions today.

Twitter CMO: Brand identity and simplicity key for advertisers

Twitter CMO: Brand identity and simplicity key for advertisers

Leslie Berland said the platform's new look and feel is designed with both users and brands in mind.

CMOs from Microsoft, Hilton, and Dropbox on 'taking data and turning it into insights'

CMOs from Microsoft, Hilton, and Dropbox on 'taking data and turning it into insights'

The quartet of marketing chiefs appeared Monday at a panel at the PRWeek cabana in Cannes.

Floyd Mayweather vs Conor McGregor: comms has 'turbo-charged' interest in fight

Floyd Mayweather vs Conor McGregor: comms has 'turbo-charged' interest in fight

The fight between boxing legend Floyd Mayweather and Irish UFC champion Conor McGregor is "drowning in hype" and the role of comms has "turbo-charged" interest, according to PR pros.

Breakfast Briefing, 6.19.2017: What you need to know from Cannes on Monday

Breakfast Briefing, 6.19.2017: What you need to know from Cannes on Monday

Trying to avoid colleagues who wont stop sending pictures from the deck of a yacht? Fear not. We cut to the chase with your need-to-know news from the south of France.

Iceland appoints Weber Shandwick Manchester after going cold on 3 Monkeys Zeno

Iceland appoints Weber Shandwick Manchester after going cold on 3 Monkeys Zeno

Budget supermarket chain Iceland has appointed Weber Shandwick Manchester to a corporate and consumer PR brief, after ending its relationship with 3 Monkeys Zeno.

Your call: Is a hot dog a sandwich?

Your call: Is a hot dog a sandwich?

The chief marketing officer at Oscar Mayer says it is. Agree or disagree?

Ketchum 'uncomplicates' Access Emanate by renaming it Access Brand Communications

Ketchum 'uncomplicates' Access Emanate by renaming it Access Brand Communications

The Ketchum agency also brought on Bob Osmond as New York GM to help lead the agency's reorganization.

Weber Shandwick appoints Susan Howe chief collaboration officer

Weber Shandwick appoints Susan Howe chief collaboration officer

The firm also made two regional hires aimed at boosting integration: Charlotte Witte in EMEA and Alan Kercinik in North America.

NYC Public Library, MTA team up to boost readership and ridership

NYC Public Library, MTA team up to boost readership and ridership

New York City Public Library, the MTA, and Transit Wireless teamed up on an initiative launched last week to get younger subway riders more interested in books. How? Surround them with hardcovers.

DCI named North America AOR for Barbados tourism body

DCI named North America AOR for Barbados tourism body

The firm is working to differentiate Barbados from other Caribbean destinations during the two-year contract.

Boxer Amir Khan seeks multiple agencies for global PR and marketing support

Boxer Amir Khan seeks multiple agencies for global PR and marketing support

Professional boxer and two-time former world champion Amir Khan is looking for multiple agencies to handle his PR and marketing activity across the globe.

Hive launches new brand position with first North American campaign

Hive launches new brand position with first North American campaign

Smart home brand Hive has premiered its new brand identity, along with announcing its presence in North America with its first campaign to run in the U.S., U.K., and Canada.

Analysis

How grocery chains can fight Amazon: By not trying to be Amazon

How grocery chains can fight Amazon: By not trying to be Amazon

At the top of the messaging to-do list for midsize and local grocery chains: reconnecting with customers and emphasizing local roots.

Breakfast Briefing, 6.22.2017: Cannes, Senate healthcare bill, inside Kalanick's exit

Breakfast Briefing, 6.22.2017: Cannes, Senate healthcare bill, inside Kalanick's exit

News to know for PR pros on Thursday from the South of France, Silicon Valley, and Washington, DC.

Handicapping Cannes 2017: Experts bet big on Fearless Girl, Meet Graham

Handicapping Cannes 2017: Experts bet big on Fearless Girl, Meet Graham

Industry experts say Cannes Lions judges will reward PR campaigns that solve problems or have social justice themes.

Hispanic PR firms work harder to attract brand dollars in Trump era

Hispanic PR firms work harder to attract brand dollars in Trump era

Whether scared off by rising xenophobia or uncertain market conditions, brands are cutting back on pushes targeting the Hispanic audience in the U.S., according to several firms that specialize in reaching the market.

Why the McDonald's UK 'dad' film is worse than the Pepsi campaign

Why the McDonald's UK 'dad' film is worse than the Pepsi campaign

I watched the latest McDonald's UK campaign video this morning with my mouth open wide enough to accomodate a whole Big Mac.

CMO Q&A

Heineken USA's CMO Nuno Teles on tackling politics in marketing campaigns

Heineken USA's CMO Nuno Teles on tackling politics in marketing campaigns

Fresh off Edelman taking two PR Lions, both Bronzes, for the Worlds Apart campaign for Heineken, Teles discusses the thought process behind the campaign and his outlook for Heineken USA as CMO.

Oscar Mayer's marketing head gets controversial: 'A hotdog is a sandwich'

Oscar Mayer's marketing head gets controversial: 'A hotdog is a sandwich'

Head of marketing Gregory Guidotti talks Wienermobiles with Diana Bradley and explains why Oscar Mayer finally improved its hotdog recipe.

Panera's marketing head to restaurant industry: Join us in transparency, 'clean food' efforts

Panera's marketing head to restaurant industry: Join us in transparency, 'clean food' efforts

Chris Hollander sat down with PRWeek to discuss his focus as chief marketer and why Panera Bread isn't getting enough credit for its actions.

9 questions for Atkins CMO Scott Parker

9 questions for Atkins CMO Scott Parker

Atkins CMO Scott Parker tells Diana Bradley how the brand contends with perceptions that it's just targeting people who want to lose weight.

CMO Jeff Hennion on the story behind the 'new GNC'

CMO Jeff Hennion on the story behind the 'new GNC'

GNC CMO Jeff Hennion tells Diana Bradley why the 80-year-old vitamin and supplements retailer is suddenly revamping its business model.