Latest Consumer News

Citizen Relations inks deal as first global PR firm for stationery brand Moleskine

Citizen Relations inks deal as first global PR firm for stationery brand Moleskine

Italian stationery brand Moleskine has appointed Citizen Relations as its first global PR agency, following a competitive pitch.

Chobani names Michael Gonda corporate affairs SVP amid marcomms restructuring

Chobani names Michael Gonda corporate affairs SVP amid marcomms restructuring

The yogurt brand has also changed the role of CMO Peter McGuinness to chief marketing and commercial officer.

UK agency Pitch dunks competition to retain NBA international account

UK agency Pitch dunks competition to retain NBA international account

The National Basketball Association (NBA) has reappointed Pitch Marketing Group to a wide-ranging PR brief for the UK, Europe and the Middle East, following a competitive pitch.

Porter Novelli wins Panasonic Consumer Electronics AOR pact

Porter Novelli wins Panasonic Consumer Electronics AOR pact

Incumbent Cohn & Wolfe stopped working with the company in March.

Former Ketchum director Kelley Skoloda launches KS Consulting & Capital

Former Ketchum director Kelley Skoloda launches KS Consulting & Capital

Her firm focuses on connecting brands to female consumers, angel investors to female entrepreneurs, and boards of directors to the female perspective.

How 10 brands are celebrating #NationalHotDogDay

How 10 brands are celebrating #NationalHotDogDay

It's estimated that Americans consume 20 million hot dogs a year, so it makes sense that brands are dedicating a day to the glory of the dog. Here's how 10 brands are offering tips or promotions or just having a meaty #NationalHotDogDay on social media.

TripAdvisor hires Mischief to grow 'billion-dollar' tours and attractions business

TripAdvisor hires Mischief to grow 'billion-dollar' tours and attractions business

TripAdvisor has appointed Mischief to handle PR for its tours and attractions business in the UK.

Watch: Current helps Radio Flyer celebrate turning 100

Watch: Current helps Radio Flyer celebrate turning 100

The brand is celebrating its centennial with a video highlighting the role it has played in American childhood, generation by generation.

Ryann Richardson exits Uber for marketing VP role at Victor

Ryann Richardson exits Uber for marketing VP role at Victor

Richardson served as a partnerships specialist at Uber.

Google, Uber veteran Rachel Whetstone joins Facebook in new comms VP role

Google, Uber veteran Rachel Whetstone joins Facebook in new comms VP role

She will oversee communications for Facebook's WhatsApp, Instagram, and Messenger products when she joins the social network in September.

Tourism New Zealand taps Bryce Dallas Howard as its pitch woman

Tourism New Zealand taps Bryce Dallas Howard as its pitch woman

The country's marketing organization partners with National Geographic Travel Lab to create the agency's first video series

Breakfast Briefing, 7.17.2017: Reebok disses Trump over comments to France's first lady

Breakfast Briefing, 7.17.2017: Reebok disses Trump over comments to France's first lady

The sports brand's backhand is another indication that companies are no longer worried about being the target of an angry Trump tweet.

Barefoot Wine picks MWWPR as AOR

Barefoot Wine picks MWWPR as AOR

The agency is working on communications and content for the company.

Breakfast Briefing: The 5 stories to know on Friday, 7.14.2017

Breakfast Briefing: The 5 stories to know on Friday, 7.14.2017

Beyonce is ruling social media once again after posting a picture of her regally named newborn twins. Plus: The GOP healthcare bill is hanging by a thread, and Jared Kushner wants the White House to push back harder on stories about Donald Trump Jr.

How 5 brands are having a frank-tastic time with Snapchat's dancing hotdog

How 5 brands are having a frank-tastic time with Snapchat's dancing hotdog

Does your brand have dancing processed meat baked into its social media strategy?

Calvin Klein, Victoria's Secret models help foster youth prepare for the future

Calvin Klein, Victoria's Secret models help foster youth prepare for the future

Select World's pro bono campaign connects new graduates with career counseling from women who overcame challenges of their own.

Stephen Day takes the helm as CEO of Burson-Marsteller UK

Stephen Day takes the helm as CEO of Burson-Marsteller UK

Stephen Day has replaced Amanda Pierce as chief executive of Burson-Marsteller's UK operations, effective immediately.

SodaStream hires Game of Thrones' Hodor in latest chapter of crusade against plastic bottles

SodaStream hires Game of Thrones' Hodor in latest chapter of crusade against plastic bottles

SodaStream has followed its controversial, Game of Thrones-riffing campaign "Shame or glory" with a spot that depicts present-day humans as a primitive species with an irrational addiction to drinking water from plastic bottles.

Medium creates first 'Noteworthy' original video series

Medium creates first 'Noteworthy' original video series

The platform super-serves its core audience by featuring authors in videos from LA agency Standard Time.

Upstart 'drinkable soup' brand Zupa Noma looks to raise profile with agency hire

Upstart 'drinkable soup' brand Zupa Noma looks to raise profile with agency hire

Zupa Noma, which is owned by Sonoma Brands, has hired Jennifer Bett Communications.

Analysis

Overwhelmed, but grateful: What really happens when a brand turns a random person into a social media celebrity

Overwhelmed, but grateful: What really happens when a brand turns a random person into a social media celebrity

Tinder did it to Josh Avsec and Michelle Arendas. Wendy's did it to Carter Wilkerson. The three discuss their newfound fame, and how glamorous it has really been (or not).

One year later: How Pokémon Go leveled up AR for marketing

One year later: How Pokémon Go leveled up AR for marketing

The Pikachu-catching phenomenon popularized AR and made the technology much more accessible.

How grocery chains can fight Amazon: By not trying to be Amazon

How grocery chains can fight Amazon: By not trying to be Amazon

At the top of the messaging to-do list for midsize and local grocery chains: reconnecting with customers and emphasizing local roots.

Breakfast Briefing, 6.22.2017: Cannes, Senate healthcare bill, inside Kalanick's exit

Breakfast Briefing, 6.22.2017: Cannes, Senate healthcare bill, inside Kalanick's exit

News to know for PR pros on Thursday from the South of France, Silicon Valley, and Washington, DC.

Handicapping Cannes 2017: Experts bet big on Fearless Girl, Meet Graham

Handicapping Cannes 2017: Experts bet big on Fearless Girl, Meet Graham

Industry experts say Cannes Lions judges will reward PR campaigns that solve problems or have social justice themes.

CMO Q&A

CMO Q&A: Nissan's Roel de Vries

CMO Q&A: Nissan's Roel de Vries

Nissan's head of marketing tells Diana Bradley his stance on autonomous cars, auto shows, and integrating advertising and PR.

Facebook's CMO dishes on fake news and the social network's latest mission

Facebook's CMO dishes on fake news and the social network's latest mission

Gary Briggs talks about how Facebook is connecting the world; engaging Generation Z; and how it's combating fake news.

Heineken USA's CMO Nuno Teles on tackling politics in marketing campaigns

Heineken USA's CMO Nuno Teles on tackling politics in marketing campaigns

Fresh off Edelman taking two PR Lions, both Bronzes, for the Worlds Apart campaign for Heineken, Teles discusses the thought process behind the campaign and his outlook for Heineken USA as CMO.

Oscar Mayer's marketing head gets controversial: 'A hotdog is a sandwich'

Oscar Mayer's marketing head gets controversial: 'A hotdog is a sandwich'

Head of marketing Gregory Guidotti talks Wienermobiles with Diana Bradley and explains why Oscar Mayer finally improved its hotdog recipe.

Panera's marketing head to restaurant industry: Join us in transparency, 'clean food' efforts

Panera's marketing head to restaurant industry: Join us in transparency, 'clean food' efforts

Chris Hollander sat down with PRWeek to discuss his focus as chief marketer and why Panera Bread isn't getting enough credit for its actions.