Latest Consumer News

Adrian Pettett named Cake CEO as Mathieson prepares to launch music consultancy

Adrian Pettett named Cake CEO as Mathieson prepares to launch music consultancy

Mike Mathieson is to step down as chief executive of Cake PR to launch a new music consultancy called Harmonic, with current chief operating officer Adrian Pettett named as the new Cake CEO.

CafePress PSA demonstrates the dangers of Gift Card Laziness Syndrome

CafePress PSA demonstrates the dangers of Gift Card Laziness Syndrome

Thinking of buying your friends and loved ones gift cards this holiday season? You might want to think again, says online retailer CafePress.

Google's Nest Labs on hunt for consumer technology agency

Google's Nest Labs on hunt for consumer technology agency

Thermostat maker Nest Labs, which was bought by Google last year, is looking for a consumer technology PR agency.

Crocs steps into holiday season with student-created window art

Crocs steps into holiday season with student-created window art

The 12 Days of Christmas display features holiday-themed window boxes created by a dozen students.

Creston reports "good growth" as revenue lifts 5%

Creston reports "good growth" as revenue lifts 5%

Creston, the UK-listed marketing and PR group, has reported a five per cent rise in half-year revenue to £37.3m, with the company buoyed by "good growth" and the addition of several major clients.

Motorsports PR legend Denny Darnell dies at age 70

Motorsports PR legend Denny Darnell dies at age 70

Organizations including NASCAR and racing legends such as Darrell Waltrip tweeted their condolences after motorsports comms legend Denny Darnell died on Saturday at age 70.

Former Edelman SVP N'Guyen launches luxury boutique

Former Edelman SVP N'Guyen launches luxury boutique

Viet N'Guyen, previously a consumer brands SVP at Edelman, has opened her own luxury and brand strategy boutique called Issa PR.

National Car Rental drives home 'control' theme in new comic-led effort

National Car Rental drives home 'control' theme in new comic-led effort

National is working with comedian and actor Patrick Warburton, most known for his role on Seinfeld from 1995 to 1998 as David Puddy.

T-Mobile USA dials up PR with new roster of four agencies

T-Mobile USA dials up PR with new roster of four agencies

Porter Novelli and Shift Communications are the two new agencies to T-Mobile's roster.

McDonald's ups volume on Hispanic outreach for Latin Grammys

McDonald's ups volume on Hispanic outreach for Latin Grammys

McDonald's and its Hispanic AOR Boden PR have a Twitter campaign planned to engage Hispanic Millennials during the Latin Grammy Awards.

The Indiana Pacers' newest PR intern: all-star Paul George

The Indiana Pacers' newest PR intern: all-star Paul George

The Pacers forward has a new gig while he's recovering from a broken leg.

Big Lots tasks Havas to change consumer views with holiday effort

Big Lots tasks Havas to change consumer views with holiday effort

Big Lots wants Havas PR's help in changing consumers' perceptions about the brand.

FleishmanHillard and TK Maxx to part company

FleishmanHillard and TK Maxx to part company

FleishmanHillard is to cease working on the European comms brief for TK Maxx in mid-2015, about 18 months after it started working with the retailer, PRWeek has learned.

Tough Mudder hires Club Med's Hiquet to stomp out marketing obstacles

Tough Mudder hires Club Med's Hiquet to stomp out marketing obstacles

Club Med executive Jerome Hiquet has joined Tough Mudder as CMO.

Nelson Bostock and Cooney Waters parent introduces Unlimited branding

Nelson Bostock and Cooney Waters parent introduces Unlimited branding

Nelson Bostock is being rebranded Nelson Bostock Unlimited as part of a branding initiative encompassing 25 agencies owned by UK and US-based marketing services group Creston.

Black Friday gains traction in UK, with 72% of consumers aware of the term

Black Friday gains traction in UK, with 72% of consumers aware of the term

Research from eDigitalResearch and Iorma, the International Omni Retailing Markets Association, found that 72% of UK consumers have heard of the term. Fewer than half (45%) of consumers have heard of Cyber Monday.

Pizza Hut delivers out-of-the-box events as part of brand reboot

Pizza Hut delivers out-of-the-box events as part of brand reboot

Pizza Hut is flipping its menu, along with its logo, staffers' uniforms, and pizza boxes. But one analyst says the changes could be too much, too soon for longtime customers.

Airbnb set to appoint new UK consumer PR agency

Airbnb set to appoint new UK consumer PR agency

Accommodation-sharing business Airbnb has invited agencies to pitch for its UK PR work, which it is understood incumbent Freuds has decided not to defend.

Grayling hires Edelman's Babbit Bodner to steer US consumer practice

Grayling hires Edelman's Babbit Bodner to steer US consumer practice

In an effort to grow its US consumer business, Grayling has brought on Jennifer Babbit Bodner, who most recently served as deputy GM of the Southeast region at Edelman.

Duracell: In-house, agency teams to stay in-tact post-Buffett buy

Duracell: In-house, agency teams to stay in-tact post-Buffett buy

The battery brand is using town halls, conference calls, and in-person meetings to reassure employees, as well as reaching out to external stakeholders, after Warren Buffett's Berkshire Hathaway said it will buy Duracell for $3 billion.

Analysis

The key ingredients in Thanksgiving weekend marketing: Relevance and creativity

The key ingredients in Thanksgiving weekend marketing: Relevance and creativity

The Thanksgiving weekend promotional calendar is crowded, meaning brands need to work harder to stand out from the crowd.

The one word to avoid in any body-image campaign

The one word to avoid in any body-image campaign

"Perfect." Just don't use it in any campaign with body-image elements.

Gaming industry's growing pains manifest in GamerGate

Gaming industry's growing pains manifest in GamerGate

GamerGate: Is it an industry-defining event or a blip on the radar? Comms experts have their say.

Real time travel

Real time travel

As more consumers turn to social platforms to ease their travel woes, industry brands are presented with myriad challenges as they look to satisfy those living in a 24/7 connected world.

Three challenges McDonald's will face rolling out 14,500 Facebook pages

Three challenges McDonald's will face rolling out 14,500 Facebook pages

It's no easy task for McDonald's to roll out 14,500 Facebook pages by next year. To do so, it must invest in staffing, get all stakeholders completely on board, and guarantee trust between executives and local employees, say PR pros.

CMO Q&A

CMO Q&A: Coldwell Banker's Sean Blankenship

CMO Q&A: Coldwell Banker's Sean Blankenship

Sean Blankenship, SVP of marketing, Coldwell Banker, talks to Lindsay Stein about the launch of a new digital system and restructuring departments.

CMO Q&A: Nuno Teles, Heineken USA

CMO Q&A: Nuno Teles, Heineken USA

Nuno Teles, CMO, Heineken USA, speaks to Lindsay Stein about growing the company's portfolio and future strategies for leveraging digital content.

CMO Q&A: Antonio Lucio, Visa

CMO Q&A: Antonio Lucio, Visa

Antonio Lucio, Visa's chief brand officer, talks about restructuring and results from its sponsorship of the 2014 World Cup.

CMO Q&A: Richard Davies, Newell Rubbermaid

CMO Q&A: Richard Davies, Newell Rubbermaid

Newell Rubbermaid's Richard Davies talks about crisis communication plans and the organization's marketing restructure.

CMO Q&A: Mary Daily, 20th Century Fox Home Entertainment

CMO Q&A: Mary Daily, 20th Century Fox Home Entertainment

Mary Daily, 20th Century Fox Home Entertainment, speaks about authentic storytelling and digital format challenges.

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