Latest Consumer News

Weight Watchers seeks new PR agency partner

Weight Watchers seeks new PR agency partner

The health and wellness brand parted ways with Ketchum last month.

P&G marketing cull has PR in its sights

P&G marketing cull has PR in its sights

The consumer goods behemoth is continuing its cost-cutting and rationalization process and this time marketing and PR are firmly in the spotlight.

Businesses should hop on the pot bandwagon

Businesses should hop on the pot bandwagon

The marijuana industry is opening many doors for brands.

WPP PR and public affairs Q1 growth held back by UK and continental Europe

WPP PR and public affairs Q1 growth held back by UK and continental Europe

WPP has reported a 1.2 per cent rise in like-for-like sales in its PR and public affairs group in the first quarter of 2015, with growth in all regions except the UK and continental Europe. Net sales in the division grew 1.6 per cent.

Here's how nine brands are honoring #EarthDay on Twitter

Here's how nine brands are honoring #EarthDay on Twitter

Check out how brands are celebrating Earth Day's 45th anniversary on Twitter.

Formica hires Spong to reinvigorate the brand

Formica hires Spong to reinvigorate the brand

Vehr Communications previously worked with Formica.

Blue Bell brings on kglobal to assist with massive recall crisis

Blue Bell brings on kglobal to assist with massive recall crisis

The company has pulled all of its ice-cream products due to listeria concerns.

BMW beats Google, Walt Disney to become world's most reputable brand

BMW beats Google, Walt Disney to become world's most reputable brand

Lego, Apple, and Rolex also ranked in the top 10.

BrandPie plants its flag in New York, adds Ford as creative director

BrandPie plants its flag in New York, adds Ford as creative director

The London-based firm also brought on Richard Ford as its US creative director, reporting to MaryLee Sachs.

Dove Real Beauty effort has run its course

Dove Real Beauty effort has run its course

It may be time for Dove's award-winning and groundbreaking Real Beauty campaign to come to an end.

Spotify to let brands target ads based on users' moods

Spotify to let brands target ads based on users' moods

It will also allow marketers to target ads based on age, geography, and language.

Massage Envy brings on Golin to tell brand's wellness story

Massage Envy brings on Golin to tell brand's wellness story

Golin's Dallas office is leading the account, which was previously held by Fish Consulting.

Revelator Coffee brings on Havas PR for Southeast expansion

Revelator Coffee brings on Havas PR for Southeast expansion

The specialty coffee startup is opening six stores this year across Alabama, Tennessee, Georgia, Louisiana, and South Carolina.

How Pizza Hut is trying to make filing tax returns a little more fun

How Pizza Hut is trying to make filing tax returns a little more fun

The pizza chain is asking followers on social media to fill out a "P2" form and cross their fingers for a "pizza return."

Who real-timed #TaxDay best - Norton, Pringles, or Hostess?

Who real-timed #TaxDay best - Norton, Pringles, or Hostess?

Many brands tried to give consumers a chuckle on one of the most stressful days of the year: Tax Day.

Nintendo UK appoints PrettyGreen as consumer PR agency

Nintendo UK appoints PrettyGreen as consumer PR agency

Nintendo UK has hired PrettyGreen, replacing 77PR, the consumer arm of Fishburn.

DraftKings picks up NASCAR's Macias as first full-time comms leader

DraftKings picks up NASCAR's Macias as first full-time comms leader

The appointment comes after Walt Disney invested $250 million in DraftKings, valuing the business at about $900 million.

RBS appoints David Wheldon as CMO from Barclays

RBS appoints David Wheldon as CMO from Barclays

He will oversee comms and corporate responsibility as well as brand and marketing for the bank.

Sundial Brands names AmEx, Edelman veteran Smith-Wilson as first comms lead

Sundial Brands names AmEx, Edelman veteran Smith-Wilson as first comms lead

The company makes beauty products under brands including SheaMoisture and Nubian Heritage.

Apple Watch invites a tactile marketing experience

Apple Watch invites a tactile marketing experience

Just when marketers thought they were starting to get a grip on mobile.

Analysis

Transgender branding goes mainstream with Clean & Clear campaign

Transgender branding goes mainstream with Clean & Clear campaign

Jennings' Clean & Clear sponsorship is the latest in a gradual move by brands to include transgender people in mainstream advertising.

Despite the price tag, it's time for marketers to embrace Apple Watch

Despite the price tag, it's time for marketers to embrace Apple Watch

Should brands follow Apple into the wearable space now that the wraps are off Apple Watch? In a word, yes, say marcomms executives.

At SXSW, 'all you see are brands' - why that's the problem

At SXSW, 'all you see are brands' - why that's the problem

"It's become amateur hour," says one longtime attendee skipping the event for the first time in years. Yet many marketers contend the festival still has much value.

How five brands are going for gold on Oscar night

How five brands are going for gold on Oscar night

The brands are balancing multiple digital and social media initiatives throughout the event to keep viewers engaged.

Why brands believe Black History Month is best celebrated year-round

Why brands believe Black History Month is best celebrated year-round

While many brands tip their caps to Black History Month each February, the ones that really connect with African-American consumers make it a year-round priority.

CMO Q&A

Why storytelling is a powerful tool for hospital patients

Why storytelling is a powerful tool for hospital patients

John Englehart, CMO for the Hospital for Special Surgery, talks to Lindsay Stein about how powerful storytelling is a key tool for patients.

H&R Block CMO: How we rebranded tax season as refund season

H&R Block CMO: How we rebranded tax season as refund season

H&R Block's Kathy Collins speaks to Lindsay Stein about engagement strategies and simplifying tax data into relevant content for consumers.

Informatica CMO: Big data will change customer relationships in 2015

Informatica CMO: Big data will change customer relationships in 2015

Marge Breya, CMO at Informatica, talks to Lindsay Stein about the importance of leveraging data correctly and how the brand engages staff.

Ericsson's CMO explains how integrated comms is changing the company

Ericsson's CMO explains how integrated comms is changing the company

Helena Norrman, chief marketing and comms officer, Ericsson, talks to Lindsay Stein about brand visibility and refocusing PR on its core business efforts.

CMO Q&A: Coldwell Banker's Sean Blankenship

CMO Q&A: Coldwell Banker's Sean Blankenship

Sean Blankenship, SVP of marketing, Coldwell Banker, talks to Lindsay Stein about the launch of a new digital system and restructuring departments.

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