Latest Consumer News

Chipotle and Jimmy John's cook up a romance on Twitter

Chipotle and Jimmy John's cook up a romance on Twitter

Summer lovin' is in the air as two quick service restaurants feel the heat in each other's kitchens and create a recipe for love on social media.

Finn Partners to give U.S., Canadian markets a taste of Rioja wines

Finn Partners to give U.S., Canadian markets a taste of Rioja wines

The firm will start work on the $1.82-million-a-year account on August 1. PadillaCRT was the incumbent on the business.

Avocados From Mexico hires Weber Shandwick to raise its foodservice profile

Avocados From Mexico hires Weber Shandwick to raise its foodservice profile

Ketchum was Avocados From Mexico's previous foodservice advertising and PR AOR.

Lyft names Bridget Starkey head of consumer comms

Lyft names Bridget Starkey head of consumer comms

Starkey is the latest addition to Lyft's comms team, which has doubled in size from six to 12 staffers since Brandon McCormick joined as head of comms last May.

AP launches native advertising division ContentWorks

AP launches native advertising division ContentWorks

The news agency has rebranded AP Content Services as AP ContentWorks to reflect its broader set of capabilities.

6 questions for Southwest Airlines' CCO Linda Rutherford on outage crisis

6 questions for Southwest Airlines' CCO Linda Rutherford on outage crisis

Rutherford breaks down the airliner's ongoing comms efforts to normalize business operations and repair its relationship with its customers.

Spong closes window and door PR and social media AOR deal

Spong closes window and door PR and social media AOR deal

Marvin Windows and Doors and Integrity Windows and Doors have brought on Spong for PR and social - Fast Horse was incumbent on the account.

Denny's CMO John Dillon on brand's Taylor Swift parody tweet

Denny's CMO John Dillon on brand's Taylor Swift parody tweet

Diner chain's top marketer explains how the Taylor tweet came about and unveils the strategy behind Denny's real-time marketing and social media.

How Southwest responded to a nationwide glitch

How Southwest responded to a nationwide glitch

Southwest Airlines leveraged all media channels to communicate with its customers following a major technology outage.

Scott 1000 influencers take the toilet paper road-trip test

Scott 1000 influencers take the toilet paper road-trip test

The Kimberly-Clark family care toilet paper brand is challenging YouTube influencers to see how far they can stretch a roll.

Consumers vote 'no' on Captain Morgan's campaign to get millennials to run for President

Consumers vote 'no' on Captain Morgan's campaign to get millennials to run for President

The rum company has started a campaign and petition to lower the age to be President, which currently sits at 35, and give millennials a shot at the job.

Sealy and Sears surprise families with goodies on first night in their new homes

Sealy and Sears surprise families with goodies on first night in their new homes

A video series will document the reactions of homeowners who are selected as part of the campaign.

Linhart PR names Paul Raab to top leadership position, replacing Sharon Linhart

Linhart PR names Paul Raab to top leadership position, replacing Sharon Linhart

Linhart is transitioning to a new role at the firm.

Portuguese cork industry seeks support for €4.35m global promotional campaigns

Portuguese cork industry seeks support for €4.35m global promotional campaigns

A trade body for Portugal's cork products industry is seeking support for promotional campaigns in various markets globally, worth a combined sum of at least €4.35m (£3.6m, $4.8m).

Denny's parodies Taylor Swift response to Kanye call leak

Denny's parodies Taylor Swift response to Kanye call leak

Taylor Swift, Kanye West, and Kim Kardashian - the three ingredients of Denny's real-time marketing breakfast promotion.

Arctic Zero chooses MWWPR as AOR

Arctic Zero chooses MWWPR as AOR

MWWPR won a one-year PR contract with the frozen dessert company. The agency is running traditional and social media campaigns and product launches.

Terminix launches 'Pokemon Control' business to resolve augmented reality pest infestations

Terminix launches 'Pokemon Control' business to resolve augmented reality pest infestations

Despite posting a job ad for open 'Pokemon Control' gigs, Terminix has yet to find a qualified applicant.

Mattel: President Barbie not an endorsement, but a celebration of women

Mattel: President Barbie not an endorsement, but a celebration of women

"As a brand, we always like to be timely and topical," said Mattel's Michelle Chidoni. "This execution is allowing us to have a meaningful conversation about women and leadership."

Pokemon Go explained for marketers

Pokemon Go explained for marketers

Pokémon Go has just been released in the U.K., after generating huge hype in its launch markets of the U.S., New Zealand, and Australia. Watch Campaign's technology editor Shona Ghosh find out why the game is so compelling.

Weber Shandwick wins fuel cell technology brief

Weber Shandwick wins fuel cell technology brief

The Fuel Cell and Hydrogen Energy Association wants to make influencers in the Northeast U.S. aware of fuel cell technology, as more auto manufacturers introduce it to their vehicles.

Analysis

Communicating a comeback: Cleveland institutions bask in convention spotlight

Communicating a comeback: Cleveland institutions bask in convention spotlight

Organizations including the Cleveland Clinic and the Rock & Roll Hall of Fame are taking advantage of an influx of influential visitors to tell their stories, and that of their host city, while trying to stay above the political fray.

Power to the players: The Players' Tribune gives athletes a new media relations move

Power to the players: The Players' Tribune gives athletes a new media relations move

Kevin Durant's bombshell decision pushed the NBA's center of gravity even further to the west and highlighted athletes' evolving relationship with the media.

Sustaining Pride: How brands' approach to LGBT comms has changed and what's next

Sustaining Pride: How brands' approach to LGBT comms has changed and what's next

The devastating mass shooting at Pulse nightclub in Orlando only made some brands' support for the LGBT community louder and prouder this month. Yet experts say many companies still have a ways to go.

Handicapping this year's winners at Cannes

Handicapping this year's winners at Cannes

Experts put campaigns by Procter & Gamble, Mattel, McDonald's, Burger King, and Japanese cosmetics brand Shiseido on the list of favorites.

Brands let health authorities take the lead on Zika communications

Brands let health authorities take the lead on Zika communications

Brands and Olympic organizations are taking their cues from health officials when talking about the Zika virus. That's exactly what they should be doing, say experts.

CMO Q&A

Bark & Co chief marketer: We want our brand to be a "Disney for dogs"

Bark & Co chief marketer: We want our brand to be a "Disney for dogs"

Bark & Co CMO Pat Shores tells Diana Bradley about the steps the company is taking to create a ubiquitous dog care and entertainment brand.

CMO Q&A: How 75-year-old brand M&M's keeps its marketing from going stale

CMO Q&A: How 75-year-old brand M&M's keeps its marketing from going stale

Berta De Pablos-Barbier, marketing VP for Mars Chocolate North America, dishes on how M&M's has continued to "stay cool" with consumers for decades.

CMO Q&A: Keds' Emily Culp on working with Taylor Swift, real-time marketing

CMO Q&A: Keds' Emily Culp on working with Taylor Swift, real-time marketing

Keds CMO Emily Culp tells Diana Bradley how the shoe brand has stayed relevant for 100 years.

How Peeps is marketing to millennial moms

How Peeps is marketing to millennial moms

Kathleen Parker, VP of marketing at Peeps parent Just Born Quality Confections, tells Diana Bradley why the marshmallow chicks need millennial moms.

CMO Q&A: How KFC's Colonel Sanders reboot 'broke the Internet' - twice

CMO Q&A: How KFC's Colonel Sanders reboot 'broke the Internet' - twice

KFC CMO Kevin Hochman tells Diana Bradley how the brand plans to fight urban legends about its chicken in 2016 and why Colonel Sanders resonates with Millennials.