Latest Consumer News

'Renegade Pharmacist' infographic stirs Coca-Cola health debate

'Renegade Pharmacist' infographic stirs Coca-Cola health debate

The infographic claimed to show what happens to the human body in the minutes after consuming a can of Coca-Cola. Yet some media outlets say it has its facts wrong.

Watch: What 2015's 'big six' PR crises can teach us about crisis communications

Watch: What 2015's 'big six' PR crises can teach us about crisis communications

From Rachel Dolezal to Rolling Stone's retracted UVA rape exposé, Solomon McCown & Company President Ashley McCown explores six of the year's most notable PR crises.

Yelp removes barrage of 'media-fueled' reviews against dental practice owned by Cecil the Lion's killer

Yelp removes barrage of 'media-fueled' reviews against dental practice owned by Cecil the Lion's killer

"Yelp reviews are required to describe a firsthand consumer experience -- not what someone read in the news," according to its guidelines.

Professional sports PR: It's not all fun and games

Professional sports PR: It's not all fun and games

New York Yankees PR leader Jason Zillo is responsible for much more than media impressions.

William Grant, Aloha veterans launch The Speakeasy Agency

A roster of seven brands from William Grant & Sons will be the agency's first client.

New York Life reviews comms account as it plans to target 'maturing Millennials'

New York Life reviews comms account as it plans to target 'maturing Millennials'

The insurance company wants to better engage younger customers as they plan for the future.

Yahoo: 'Forget the PR buzz, we don't communicate unless we can add value'

Yahoo: 'Forget the PR buzz, we don't communicate unless we can add value'

PR director in charge of product launches says firm only communicates when it can add value to users, advertisers or investors.

Canada Goose hires M Booth to heat up PR in the US

Canada Goose hires M Booth to heat up PR in the US

The agency will act as Canada Goose's "eyes and ears on the ground" in the US.

DraftKings enlists United Entertainment Group to boost brand awareness

DraftKings enlists United Entertainment Group to boost brand awareness

The fantasy sports site received an additional $300 million in investments this week.

The 6 stories PR pros need to know on Tuesday morning, 7.28.2015

The 6 stories PR pros need to know on Tuesday morning, 7.28.2015

P&G to name new CEO; Q&A with Gawker's Nick Denton; Most Americans disapprove of Iran deal.

US snack Twinkie appoints Frank PR to grow brand in the UK

US snack Twinkie appoints Frank PR to grow brand in the UK

Innovative Bites, the distributor of US food brands including Hostess and Pop Corners, has hired Frank PR to represent the iconic snack brand Twinkie, PRWeek understands.

Text100 Singapore awarded Pioneer and iQNECT communications deals

Text100 Singapore awarded Pioneer and iQNECT communications deals

Agency will manage integrated campaigns for the car entertainment and mobile technology companies

Kingsford Charcoal lights faster, doesn't burn athletes

Kingsford Charcoal lights faster, doesn't burn athletes

Leveraging buzz around O'Bannon's court victory over the NCAA sparks conversation around Kingsford Charcoal

From McDonald's to Ikea, 7 of the best emoji marketing campaigns

From McDonald's to Ikea, 7 of the best emoji marketing campaigns

It's the world's fastest-growing digital language, and brands are beginning to build it into their marketing campaigns in their attempts to target Millennials, say Mark Middlemas, director of communications at RadiumOne, and Millennial marketing intern Aidan Lonergan.

WWE quickly gives Hulk Hogan the big boot after racist rant surfaces

WWE quickly gives Hulk Hogan the big boot after racist rant surfaces

Recordings emerged Friday morning of the wrestling superstar allegedly going on a racist rant in 2012. WWE quickly cut ties and removed all trace of Hogan from its website.

Infographic: Snapchat's first four years

Infographic: Snapchat's first four years

But how does it compare with other social platforms at this point?

Burson-Marsteller wins Jamaica Tourist Board UK PR account

Burson-Marsteller wins Jamaica Tourist Board UK PR account

The Jamaica Tourist Board (JTB) has appointed Burson-Marsteller to manage its PR following a five-way pitch, PRWeek has learned.

Ready for takeoff: JetBlue's sales, brand loyalty set to soar with CSR book effort

Ready for takeoff: JetBlue's sales, brand loyalty set to soar with CSR book effort

JetBlue launched a free book vending machine initiative for underprivileged kids earlier this month.

DeVries to make over US comms for wet n wild cosmetics brand

DeVries to make over US comms for wet n wild cosmetics brand

Parent company Markwins Beauty Products hired DeVries earlier this month.

Google leading brand in world but losing sense of purpose, says global survey

Google is the leading brand in the world but it is losing its sense of purpose, according to a global survey of 3,000 people about 100 leading companies.

Analysis

It's been a torrid week for Toshiba, but "it will not crumble", says crisis expert

It's been a torrid week for Toshiba, but "it will not crumble", says crisis expert

After the Japanese giant was rocked by a financial reporting scandal, it is now pursuing a "clear the deck" strategy

Teneo: The ambition is global

Teneo: The ambition is global

The acquisition of Blue Rubicon and StockWell by Teneo Holdings last week has sent shockwaves through the industry. The scale of the ambition is huge: to set up a global City and crisis shop to challenge stalwarts such as Finsbury and Brunswick, and become the market leaders in this field. PRWeek assesses the impact on the industry as well as what it says about the health of the mergers and acquisitions market for PR agencies in the UK and beyond.

International talent: Asia integration is a 'two-way street'

International talent: Asia integration is a 'two-way street'

In the wake of Toyota conceding it didn't do enough to help Julie Hamp integrate in Japan, what responsibilities does the PR industry have towards international employees?

Not Lovin' It: McDonald's consumers want transparency as key ingredient

Not Lovin' It: McDonald's consumers want transparency as key ingredient

In May, McDonald's CEO Steve Easterbrook announced a turnaround plan to focus on the chain's "future as a modern, progressive burger company" by building brand excitement and cutting costs

A PR win for Apple, but a much bigger victory for Taylor Swift

A PR win for Apple, but a much bigger victory for Taylor Swift

The pop star cemented her reputation as a mega-star who can use her influence to change minds, not just sell records, by taking on Apple.

CMO Q&A

How Popchips plans to stay ahead of the healthy snack food pack

How Popchips plans to stay ahead of the healthy snack food pack

Popchips' Marc Seguin speaks to Lindsay Stein about how the brand breaks through the clutter in a crowded market and its plans for the holidays.

How Vonage's CMO shifted its marketing strategy to reach consumers in new ways

How Vonage's CMO shifted its marketing strategy to reach consumers in new ways

Vonage’s Ted Gilvar speaks to Lindsay Stein about the brand’s shift in its marketing strategy and plans to reach consumers in new, engaging ways

Shazam's CMO on how the app is expanding beyond music

Shazam's CMO on how the app is expanding beyond music

Shazam's Patricia Parra speaks to Lindsay Stein about brand partnerships and how educating users about new capabilities on the app is a key challenge.

Why storytelling is a powerful tool for hospital patients

Why storytelling is a powerful tool for hospital patients

John Englehart, CMO for the Hospital for Special Surgery, talks to Lindsay Stein about how powerful storytelling is a key tool for patients.

H&R Block CMO: How we rebranded tax season as refund season

H&R Block CMO: How we rebranded tax season as refund season

H&R Block's Kathy Collins speaks to Lindsay Stein about engagement strategies and simplifying tax data into relevant content for consumers.

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