Latest Consumer News

Will Facebook's News Feed changes lead to better brand content?

Will Facebook's News Feed changes lead to better brand content?

BBDO New York, MEC, Deutsch, and others weigh in on the new algorithm.

Nissan marketing boss: Branding needs to be couched in business language

Nissan marketing boss: Branding needs to be couched in business language

How Nissan's efforts to become more unified as a brand hold valuable lessons for marketers -- and "creative hipsters" -- across all industries.

Did Ikea wait too long with furniture recall?

Did Ikea wait too long with furniture recall?

Since 1989, at least 41 tip-over incidents involving the recalled furniture have occurred, leading to at least six fatalities and 17 injuries.

Social media outcry after Pepsi reintroduces aspartame

Social media outcry after Pepsi reintroduces aspartame

Although it hasn't been proven that the ingredient can cause cancer, some customers accused the soft-drink-maker of putting profits before safety by re-adding aspartame.

Chipotle's latest attempt to win back customers: A summer loyalty program

Chipotle's latest attempt to win back customers: A summer loyalty program

The burrito chain rolled out a website on Monday morning counting down the minutes to the launch of the Chiptopia Summer Rewards program.

MSLGroup rejigs UK consumer leadership after Victoria Biggs' departure

MSLGroup rejigs UK consumer leadership after Victoria Biggs' departure

MSLGroup has made changes to its UK consumer team following the departure of consumer managing director Victoria Biggs, with healthcare MD Avril Lee named as acting consumer head.

Watch: Air Canada offers potential American political refugees a 'test drive' of its country

Watch: Air Canada offers potential American political refugees a 'test drive' of its country

Many Americans are disgusted with the options on this November's ballot. But Air Canada thinks those considering a move to the Great White North should visit the country before filing immigration papers.

Watch: Mindshare's Norm Johnston on why programmatic is like Viagra

Watch: Mindshare's Norm Johnston on why programmatic is like Viagra

Mindshare's Norm Johnston dishes on the next wave of digital disruption, programmatic, and Chinese social media.

Watch: Ukonwa Ojo on preserving the legacy of a 178-year-old brand

Watch: Ukonwa Ojo on preserving the legacy of a 178-year-old brand

Ukonwa Ojo, senior global director at Knorr Masterbrand at Unilever, said Cannes is a great place to "invest in yourself."

Seismic shock for UK PR as country votes out but practitioners highlight opportunities to help clients adapt

Seismic shock for UK PR as country votes out but practitioners highlight opportunities to help clients adapt

As the UK awoke to the news that Britain had voted to leave the EU by a margin of 52 per cent to 48 per cent and that Prime Minister David Cameron will leave office in the autumn, UK PR firms told PRWeek what they think the implications are for their businesses and their clients.

Nissan reorganizes global comms function

Nissan reorganizes global comms function

The automaker said Thursday morning that it was making the changes to support the company's growth and performance around the world.

FleishmanHillard scoops up Quaker Oats PR AOR account

FleishmanHillard scoops up Quaker Oats PR AOR account

Zeno Group is the incumbent on the business.

Sprint CEO Claure takes Verizon down a peg following Twitter burn

Sprint CEO Claure takes Verizon down a peg following Twitter burn

Sprint grabs Verizon's former pitchman prompting Verizon to tweet tales of stolen customers and better service.

Does it matter who comes up with the big idea? No, says Cannes panel

What matters most isn't whether a creative shop, marketing firm, or PR agency developed a concept? It's whether the idea is good.

Mondelez plans chocolate chatbots for Facebook Messenger

Mondelez plans chocolate chatbots for Facebook Messenger

Confectionary giant Mondelez will use Facebook Messenger bots to talk directly to consumers, becoming one of the biggest brands to put money behind the nascent technology.

Brands' lack of purpose endangers consumer relationships, says Edelman

Brands' lack of purpose endangers consumer relationships, says Edelman

REI's Opt Outside, Dove's Real Beauty, and CVS' #OneGoodReason all scored with consumers seeking purpose, the firm said.

Facebook unveils four new ways for advertisers and marketers to reach its mobile users

Facebook unveils four new ways for advertisers and marketers to reach its mobile users

The new and updated tools were introduced at the 2016 Cannes Lions Festival of Creativity.

Geico, Denny's, and others respond after GMA calls Kermit the Frog 'Tea Lizard'

Geico, Denny's, and others respond after GMA calls Kermit the Frog 'Tea Lizard'

It's even less easy being green when a popular morning show downgrades you from a world-famous frog to a "tea lizard."

Electrolux North America puts marketing under review

Electrolux North America puts marketing under review

The second-largest appliance-maker in the world is reviewing its marketing accounts, including PR, digital, and brand advertising.

The best clients let their agencies make the magic happen

Influential brands take the reins off their agencies to let them quickly make content that keeps customers engaged, members of a panel of top marketers said Tuesday morning in Cannes.

Analysis

Sustaining Pride: How brands' approach to LGBT comms has changed and what's next

Sustaining Pride: How brands' approach to LGBT comms has changed and what's next

The devastating mass shooting at Pulse nightclub in Orlando only made some brands' support for the LGBT community louder and prouder this month. Yet experts say many companies still have a ways to go.

Handicapping this year's winners at Cannes

Handicapping this year's winners at Cannes

Experts put campaigns by Procter & Gamble, Mattel, McDonald's, Burger King, and Japanese cosmetics brand Shiseido on the list of favorites.

Brands let health authorities take the lead on Zika communications

Brands let health authorities take the lead on Zika communications

Brands and Olympic organizations are taking their cues from health officials when talking about the Zika virus. That's exactly what they should be doing, say experts.

Going dark on the web worked for Radiohead, but it won't work for you

Going dark on the web worked for Radiohead, but it won't work for you

Disappearing from the web is like a magic trick - in more ways than one.

Why more execs are opening up on Facebook

Why more execs are opening up on Facebook

More business leaders, such as GE's Beth Comstock, are finding a more authentic connection via Facebook Live.

CMO Q&A

Bark & Co chief marketer: We want our brand to be a "Disney for dogs"

Bark & Co chief marketer: We want our brand to be a "Disney for dogs"

Bark & Co CMO Pat Shores tells Diana Bradley about the steps the company is taking to create a ubiquitous dog care and entertainment brand.

CMO Q&A: How 75-year-old brand M&M's keeps its marketing from going stale

CMO Q&A: How 75-year-old brand M&M's keeps its marketing from going stale

Berta De Pablos-Barbier, marketing VP for Mars Chocolate North America, dishes on how M&M's has continued to "stay cool" with consumers for decades.

CMO Q&A: Keds' Emily Culp on working with Taylor Swift, real-time marketing

CMO Q&A: Keds' Emily Culp on working with Taylor Swift, real-time marketing

Keds CMO Emily Culp tells Diana Bradley how the shoe brand has stayed relevant for 100 years.

How Peeps is marketing to millennial moms

How Peeps is marketing to millennial moms

Kathleen Parker, VP of marketing at Peeps parent Just Born Quality Confections, tells Diana Bradley why the marshmallow chicks need millennial moms.

CMO Q&A: How KFC's Colonel Sanders reboot 'broke the Internet' - twice

CMO Q&A: How KFC's Colonel Sanders reboot 'broke the Internet' - twice

KFC CMO Kevin Hochman tells Diana Bradley how the brand plans to fight urban legends about its chicken in 2016 and why Colonel Sanders resonates with Millennials.