BBDO New York, MEC, Deutsch, and others weigh in on the new algorithm.
How Nissan's efforts to become more unified as a brand hold valuable lessons for marketers -- and "creative hipsters" -- across all industries.
Since 1989, at least 41 tip-over incidents involving the recalled furniture have occurred, leading to at least six fatalities and 17 injuries.
Although it hasn't been proven that the ingredient can cause cancer, some customers accused the soft-drink-maker of putting profits before safety by re-adding aspartame.
The burrito chain rolled out a website on Monday morning counting down the minutes to the launch of the Chiptopia Summer Rewards program.
MSLGroup has made changes to its UK consumer team following the departure of consumer managing director Victoria Biggs, with healthcare MD Avril Lee named as acting consumer head.
Many Americans are disgusted with the options on this November's ballot. But Air Canada thinks those considering a move to the Great White North should visit the country before filing immigration papers.
Mindshare's Norm Johnston dishes on the next wave of digital disruption, programmatic, and Chinese social media.
Ukonwa Ojo, senior global director at Knorr Masterbrand at Unilever, said Cannes is a great place to "invest in yourself."
Seismic shock for UK PR as country votes out but practitioners highlight opportunities to help clients adapt
As the UK awoke to the news that Britain had voted to leave the EU by a margin of 52 per cent to 48 per cent and that Prime Minister David Cameron will leave office in the autumn, UK PR firms told PRWeek what they think the implications are for their businesses and their clients.
The automaker said Thursday morning that it was making the changes to support the company's growth and performance around the world.
Zeno Group is the incumbent on the business.
Sprint grabs Verizon's former pitchman prompting Verizon to tweet tales of stolen customers and better service.
What matters most isn't whether a creative shop, marketing firm, or PR agency developed a concept? It's whether the idea is good.
Confectionary giant Mondelez will use Facebook Messenger bots to talk directly to consumers, becoming one of the biggest brands to put money behind the nascent technology.
REI's Opt Outside, Dove's Real Beauty, and CVS' #OneGoodReason all scored with consumers seeking purpose, the firm said.
The new and updated tools were introduced at the 2016 Cannes Lions Festival of Creativity.
It's even less easy being green when a popular morning show downgrades you from a world-famous frog to a "tea lizard."
The second-largest appliance-maker in the world is reviewing its marketing accounts, including PR, digital, and brand advertising.
Influential brands take the reins off their agencies to let them quickly make content that keeps customers engaged, members of a panel of top marketers said Tuesday morning in Cannes.
The devastating mass shooting at Pulse nightclub in Orlando only made some brands' support for the LGBT community louder and prouder this month. Yet experts say many companies still have a ways to go.
Experts put campaigns by Procter & Gamble, Mattel, McDonald's, Burger King, and Japanese cosmetics brand Shiseido on the list of favorites.
Brands and Olympic organizations are taking their cues from health officials when talking about the Zika virus. That's exactly what they should be doing, say experts.
Disappearing from the web is like a magic trick - in more ways than one.
More business leaders, such as GE's Beth Comstock, are finding a more authentic connection via Facebook Live.
Bark & Co CMO Pat Shores tells Diana Bradley about the steps the company is taking to create a ubiquitous dog care and entertainment brand.
Berta De Pablos-Barbier, marketing VP for Mars Chocolate North America, dishes on how M&M's has continued to "stay cool" with consumers for decades.
Keds CMO Emily Culp tells Diana Bradley how the shoe brand has stayed relevant for 100 years.
Kathleen Parker, VP of marketing at Peeps parent Just Born Quality Confections, tells Diana Bradley why the marshmallow chicks need millennial moms.
KFC CMO Kevin Hochman tells Diana Bradley how the brand plans to fight urban legends about its chicken in 2016 and why Colonel Sanders resonates with Millennials.