Latest Consumer News

Mylan's bumpy response to EpiPen price hike crisis

Mylan's bumpy response to EpiPen price hike crisis

Mylan is being slammed on social media by people unable to afford the lifesaving drug and Sarah Jessica Parker, who had worked with Mylan on an awareness campaign, cut ties with the company on Thursday.

Twitter side-eyes Ryan Lochte Dancing with the Stars story

Twitter side-eyes Ryan Lochte Dancing with the Stars story

Days after losing his sponsors, rumors have emerged Lochte will once again find himself on primetime as a competitor on the popular ABC show.

Can Ryan Lochte recover as a brand rep after Rio scandal?

Can Ryan Lochte recover as a brand rep after Rio scandal?

The 12-time Olympic medalist may have lost his sponsors this week, but past cases of celebrity misconduct show Americans are quick to forgive and forget.

Breakfast Briefing: The 8 stories PR pros need to know on Thursday morning, 8.25.2016

Breakfast Briefing: The 8 stories PR pros need to know on Thursday morning, 8.25.2016

U.S. chides Europe on taxes; Solo loses U.S. Soccer contract; "Bonk boss" apologizes; Sorrell on Brexit

Ketchum closes sweet deal as Splenda's PR AOR

Ketchum closes sweet deal as Splenda's PR AOR

Splenda chose Ketchum because of its influential dietitian network and food expertise - LaForce was the incumbent on the account.

Airbnb's Jonathan Mildenhall reveals his big career break

Airbnb's Jonathan Mildenhall reveals his big career break

Airbnb's CMO on how he got started.

Gold trollies, safety deposit boxes and holidays: brands look to woo Rio medallists

Gold trollies, safety deposit boxes and holidays: brands look to woo Rio medallists

The Olympics may be over, but brands are still competing to win public goodwill - and press coverage - off the back of Rio 2016, by offering athletes a range of freebies.

A Lochte comeback in endorsements? Don't bet on it

A Lochte comeback in endorsements? Don't bet on it

Ryan Lochte faces a bleak future in endorsements after being dropped by four sponsors on Monday.

The online backlash sponsors endured before dropping Ryan Lochte

The online backlash sponsors endured before dropping Ryan Lochte

Thirty-five percent of all Speedo and Lochte mentions online were negative.

Inside KFC's decision to make fried chicken sunscreen

Inside KFC's decision to make fried chicken sunscreen

Inspired by a lickable nail polish debuted in Hong Kong earlier this year, Edelman is helping the chicken brand bring scented skin products to the beach.

CEO Q&A: Richelieu Dennis on turning a family formula into a winning formula

CEO Q&A: Richelieu Dennis on turning a family formula into a winning formula

Sundial Brands CEO tells Sean Czarnecki why he is dialing up comms and marketing a year after Bain Capital took a minority stake in the $200 million personal-care products company.

7 questions for Dollar Shave Club's Kristina Levsky

7 questions for Dollar Shave Club's Kristina Levsky

The corporate and consumer comms leader for the company, recently acquired by Unilever, chats with PRWeek.

Lochte loses Speedo sponsorship after botched robbery story

Lochte loses Speedo sponsorship after botched robbery story

The swimmer has drawn the ire of Twitter, the media, and the American and Brazilian public for lying, kind of apologizing, and then actually apologizing for his behavior during the 2016 Summer Olympic Games.

Q+A: Reebok CMO Yan Martin on the benefits of yoga and the downside of the Olympics

Q+A: Reebok CMO Yan Martin on the benefits of yoga and the downside of the Olympics

The fitness brand that strives to "Be More Human" would rather validate than compete with you.

Breakfast Briefing: The 4 stories PR pros need to know on Monday morning, 8.22.2016

Breakfast Briefing: The 4 stories PR pros need to know on Monday morning, 8.22.2016

Winners and losers from the Rio Olympic Games.

How Coca-Cola targeted teens during the 2016 Olympic Games

How Coca-Cola targeted teens during the 2016 Olympic Games

The brand's largest social campaign ever received its highest level of engagement with Facebook Live.

Watch: Samsung brings the story of a marathoner from Lesotho to the world

Watch: Samsung brings the story of a marathoner from Lesotho to the world

The technology giant teamed up with Ketchum Sports & Entertainment and other agencies to produce and distribute a short documentary and VR film.

Italian restaurant draws social media ire for selling 'Black Olives Matter' merchandise

Italian restaurant draws social media ire for selling 'Black Olives Matter' merchandise

But thanks to the controversy, business is booming.

Breakfast Briefing: The 5 stories PR pros need to know on Thursday morning, 8.18.2016

Breakfast Briefing: The 5 stories PR pros need to know on Thursday morning, 8.18.2016

A swimming mystery in Rio; The White House tries to get people excited about health insurance; How the Trump Organization's lawyer became a meme.

Why Car2Go hacked itself for San Diego Comic-Con

Why Car2Go hacked itself for San Diego Comic-Con

The car-sharing brand created its own version of Anonymous to help visitors to San Diego get around surge pricing - and win rare comic book editions.

Analysis

Reputation in layover: Why airlines need to be more transparent with customers

Reputation in layover: Why airlines need to be more transparent with customers

Airlines' reputations are hinging on how effectively they find solutions to industry-wide problems like overlapping systems from merged carriers and communicate them to the public.

Marketers reveal what's keeping them up at night about the Rio Olympics

Marketers reveal what's keeping them up at night about the Rio Olympics

The threats of Zika and terrorism have gotten most of the headlines, but traffic and infrastructure concerns are on marketers' minds.

Communicating a comeback: Cleveland institutions bask in convention spotlight

Communicating a comeback: Cleveland institutions bask in convention spotlight

Organizations including the Cleveland Clinic and the Rock & Roll Hall of Fame are taking advantage of an influx of influential visitors to tell their stories, and that of their host city, while trying to stay above the political fray.

Power to the players: The Players' Tribune gives athletes a new media relations move

Power to the players: The Players' Tribune gives athletes a new media relations move

Kevin Durant's bombshell decision pushed the NBA's center of gravity even further to the west and highlighted athletes' evolving relationship with the media.

Sustaining Pride: How brands' approach to LGBT comms has changed and what's next

Sustaining Pride: How brands' approach to LGBT comms has changed and what's next

The devastating mass shooting at Pulse nightclub in Orlando only made some brands' support for the LGBT community louder and prouder this month. Yet experts say many companies still have a ways to go.

CMO Q&A

CMO Q&A: Inside Chobani's plan to get Americans to eat as much yogurt as Europeans

CMO Q&A: Inside Chobani's plan to get Americans to eat as much yogurt as Europeans

In a year, Europeans eat 40 pounds of yogurt. Americans eat 12. Peter McGuinness, Chobani's chief marketing and brand officer, tells Diana Bradley how the brand is making the product more enticing to Americans.

Bark & Co chief marketer: We want our brand to be a "Disney for dogs"

Bark & Co chief marketer: We want our brand to be a "Disney for dogs"

Bark & Co CMO Pat Shores tells Diana Bradley about the steps the company is taking to create a ubiquitous dog care and entertainment brand.

CMO Q&A: How 75-year-old brand M&M's keeps its marketing from going stale

CMO Q&A: How 75-year-old brand M&M's keeps its marketing from going stale

Berta De Pablos-Barbier, marketing VP for Mars Chocolate North America, dishes on how M&M's has continued to "stay cool" with consumers for decades.

CMO Q&A: Keds' Emily Culp on working with Taylor Swift, real-time marketing

CMO Q&A: Keds' Emily Culp on working with Taylor Swift, real-time marketing

Keds CMO Emily Culp tells Diana Bradley how the shoe brand has stayed relevant for 100 years.

How Peeps is marketing to millennial moms

How Peeps is marketing to millennial moms

Kathleen Parker, VP of marketing at Peeps parent Just Born Quality Confections, tells Diana Bradley why the marshmallow chicks need millennial moms.