Latest Consumer News

Cutts succeeds Clark as HSBC marketing chief

Cutts succeeds Clark as HSBC marketing chief

HSBC has appointed former senior Mondelez International executive Leanne Cutts as group head of marketing, succeeding Chris Clark, who is leaving the bank after 15 years.

Valspar teams with The Onion for videos that favor comedy over colors

Valspar teams with The Onion for videos that favor comedy over colors

How one paint brand is trying to avoid the clutter of Pinterest and Instagram to reach frustrated DIY enthusiasts.

Why American Airlines' stroller scuffle didn't lead to United Airlines-level fallout

Why American Airlines' stroller scuffle didn't lead to United Airlines-level fallout

Three experts weigh in on what American Airlines has done right, and what it still needs to do, in response to a clash between an employee and a passenger.

'We really f-ed this one up:' Inside Shea Moisture's response to 'whitewashing' accusations

'We really f-ed this one up:' Inside Shea Moisture's response to 'whitewashing' accusations

Latraviette Smith-Wilson, SVP of communications at Shea Moisture parent Sundial Brands, shared the steps her company has been taking since the social media backlash against its "hair hate" ad ignited on Monday.

Breakfast Briefing, 4.25.2017: Chobani takes conspiracy king to court

Breakfast Briefing, 4.25.2017: Chobani takes conspiracy king to court

The yogurt company has sued Alex Jones and his website, Infowars, for linking it to a sexual assault case in Idaho.

Brooke Brumfield on managing PR for a regular teen who just wants his nuggets

Brooke Brumfield on managing PR for a regular teen who just wants his nuggets

How Carter Wilkerson, aka #NuggsForCarter, started working with a PR consultant.

Brand mixology 101: The Macallan adds a twist to Masters of Photography series

Brand mixology 101: The Macallan adds a twist to Masters of Photography series

The latest edition of the campaign marks the first time The Macallan has used multimedia art.

Getting to know you: How brands are meeting their neighbors on Nextdoor

Getting to know you: How brands are meeting their neighbors on Nextdoor

CEO Nirav Tolia talks about the communications applications of the burgeoning hyperlocal social media network.

Wendy's sees huge spike in engagement from #NuggsForCarter

Wendy's sees huge spike in engagement from #NuggsForCarter

Carter may not get his nuggs, but Wendy's got its publicity.

Intel CMO Steve Fund on drones, in-house agencies, and evolving a brand with a legendary 'bong'

Intel CMO Steve Fund on drones, in-house agencies, and evolving a brand with a legendary 'bong'

"If we think we can do it better, cheaper, or faster internally, we will."

How Moovit and Twentieth Century Fox are driving fans to see the movie Snatched

How Moovit and Twentieth Century Fox are driving fans to see the movie Snatched

Moovit has teamed up with Twentieth Century Fox to help moviegoers easily ride public transit to the film, which debuts May 12.

Your call: Do social media crises even matter?

Your call: Do social media crises even matter?

Will Pepsi's Kendall Jenner ad hurt its bottom line? Will people stop lacing up Adidas sneakers?

Facebook's AR plans have the industry in a tizzy

Facebook's AR plans have the industry in a tizzy

We asked the industry what updates from Facebook's Developer Conference F8 they were most interested in, and the responses were AR, AR, and more AR.

FTC warns influencers, brands to make sponsorships clear

FTC warns influencers, brands to make sponsorships clear

If the industry doesn't shape up, enforcement action may be around the corner.

Twitter compares Starbucks' #unicornfrappuccino to poop of Squatty Potty unicorn

Twitter compares Starbucks' #unicornfrappuccino to poop of Squatty Potty unicorn

After seeing the viral ad, people don't have a taste for the otherworldly drink.

McDonald's quietly builds a team of in-house 'storytellers'

McDonald's quietly builds a team of in-house 'storytellers'

The fast-food chain is forming a team of "creative, innovative, and disciplined storytellers" with the aim of changing perceptions of its brand, according to a job post.

Burger King asked to apologize for adding ads in Wiki entry

Burger King asked to apologize for adding ads in Wiki entry

Burger King has been asked to apologize for adding advertising material into its Wikipedia entry.

Brands' integrated briefs on rise but still not enough for agencies

Brands' integrated briefs on rise but still not enough for agencies

Global brands are sending out more integrated briefs to pitch than three years ago, but agencies say there are still too many briefs with specific channels or outputs in mind.

Toys 'R' Us sticks its neck out for April the Giraffe

Toys 'R' Us sticks its neck out for April the Giraffe

Toys "R" Us' comms team shares the inside story on why it sponsored Giraffe Cam, the behind-the-scenes look inside the pen of April the Giraffe.

'Good stories can change your life,' says Birdman writer

'Good stories can change your life,' says Birdman writer

Armando Bo, whose script won an Oscar for 'Birdman,' tells Kate Magee why brands should invest in longer, more meaningful content.

Analysis

Don't ignore the little guy, and other lessons from #NuggsForCarter

Don't ignore the little guy, and other lessons from #NuggsForCarter

Indeed, a man needs his nuggs--and brands need to take a lesson from Wendy's smart interaction with a (non-influencer) teen.

Message to brands: Care about an issue? Don't wait until the Super Bowl to show it

Message to brands: Care about an issue? Don't wait until the Super Bowl to show it

In today's hyper-political climate, even the best intentioned of campaigns can be criticized as opportunistic.

All on the line: Super Bowl LI could launch NFL into next chapter

All on the line: Super Bowl LI could launch NFL into next chapter

After a year of declining ratings, this Sunday's Super Bowl could be the NFL's chance to hook its next generation of fans.

Message to retailers: Become tech brands

Message to retailers: Become tech brands

Physical retail outlets aren't going extinct, but they will have to adopt new technologies to make their stores a must-visit in a hyper-competitive environment, say experts.

Why the Detroit Auto Show isn't just for car companies anymore

Why the Detroit Auto Show isn't just for car companies anymore

Automakers are using the event to show off mobility technologies, and so are the suppliers and partners who are helping them along the way to self-driving cars.

CMO Q&A

Panera's marketing head to restaurant industry: Join us in transparency, 'clean food' efforts

Panera's marketing head to restaurant industry: Join us in transparency, 'clean food' efforts

Chris Hollander sat down with PRWeek to discuss his focus as chief marketer and why Panera Bread isn't getting enough credit for its actions.

9 questions for Atkins CMO Scott Parker

9 questions for Atkins CMO Scott Parker

Atkins CMO Scott Parker tells Diana Bradley how the brand contends with perceptions that it's just targeting people who want to lose weight.

CMO Jeff Hennion on the story behind the 'new GNC'

CMO Jeff Hennion on the story behind the 'new GNC'

GNC CMO Jeff Hennion tells Diana Bradley why the 80-year-old vitamin and supplements retailer is suddenly revamping its business model.

Motorola's VP and CMO Jan Huckfeldt on the brand's future

Motorola's VP and CMO Jan Huckfeldt on the brand's future

Diana Bradley asks Motorola VP and CMO Jan Huckfeldt about how the company is going up against major competitors Apple and Samsung.

How Merck Consumer Health's CMO is preparing people to live to 100

How Merck Consumer Health's CMO is preparing people to live to 100

Diana Bradley asks Merck Consumer Health CMO Atilla Cansun about why the company is focused on preparing society for an average lifespan of 100 years.