Latest Consumer News

Clarion Communications hired for Valspar paint UK product launch

Clarion Communications hired for Valspar paint UK product launch

US-based Valspar paint has appointed Clarion Communications ahead of the national rollout of its products in all B&Q stores in 2015.

Brands go 'unexpected' places

Brands go 'unexpected' places

Communicators from top brands discussed how charitable initiatives have benefited their companies on Tuesday at the PRWeek Conference in New York.

Cause-focused companies are no fad: Soapbox Soaps CEO

Cause-focused companies are no fad: Soapbox Soaps CEO

Soapbox Soaps CEO David Simnick said Tuesday that consumers expect cause-related companies to make poor products, so it's important they go beyond expectations.

Ketchum beats out four firms for H&R Block account

Ketchum beats out four firms for H&R Block account

The renewed contract with Ketchum is for one year.

Hit or Miss? Apple unveils new iPhones at latest product launch

Hit or Miss? Apple unveils new iPhones at latest product launch

This week saw Apple’s latest product launch event, with the unveiling of its new iPhone models and Apple Watch.

Celebrity Cruises hires DeVries SLAM to raise UK profile

Celebrity Cruises hires DeVries SLAM to raise UK profile

Luxury cruise liner Celebrity Cruises has appointed DeVries SLAM to raise its reputation and consumer profile within the UK.

M&C Saatchi posts profit increase amid PR expansion

M&C Saatchi posts profit increase amid PR expansion

M&C Saatchi has reported a 17 per cent rise in pre-tax profits to £8.5m for the half-year to 30 June compared with the same period last year.

Red Bull, BMW, and Samsung among brands to sign up for Facebook's EMEA 'client council'

Red Bull, BMW, and Samsung among brands to sign up for Facebook's EMEA 'client council'

Facebook believes the council will help it align business priorities with the marketing needs of brands.

McDonald's veteran Proud moves to Zeno Group

McDonald's veteran Proud moves to Zeno Group

McDonald's communications veteran Danya Proud has joined Zeno Group's Chicago office as SVP.

Brookstone brings on Blue Wolf for PR, social media, and event marketing

Brookstone brings on Blue Wolf for PR, social media, and event marketing

The agency started working on the account on August 1. Brookstone did not issue an RFP for its PR business, and the company was not working with an agency immediately prior to bringing on Blue Wolf.

PAN Communications hires Malinowski to lead consumer practice

PAN Communications hires Malinowski to lead consumer practice

PAN Communications has appointed Mark Malinowski, previously an SVP at Cone Communications, to serve as VP and group director of its consumer practice.

New Jaguar XE brought to celebrity launch party by helicopter

New Jaguar XE brought to celebrity launch party by helicopter

Jaguar spent a reported £4m on the launch event for its new XE sports saloon model yesterday evening, which saw the car arrive by helicopter over London for a star-studded party attended by celebrities.

Double blow for Edelman as Starbucks shifts UK & France consumer work

Double blow for Edelman as Starbucks shifts UK & France consumer work

Edelman's hold on its Starbucks relationship across Europe has weakened after the global coffee giant shifted work in both the UK and France to new agencies.

Nissan creates tactical ad 7 mins after Royal baby No. 2 announcement

Nissan creates tactical ad 7 mins after Royal baby No. 2 announcement

Nissan has managed to produce an ad just seven minutes after Clarence House announced that William and Kate, the Duke and Duchess of Cambridge, were expecting their second child.

Nine things for PR pros to know Thursday morning, 9.4.2014

Nine things for PR pros to know Thursday morning, 9.4.2014

Brands ready for NFL kickoff; Fast-food workers go on strike; Layoffs at 'USA Today;' Gun-control group puts more pressure on Kroger; Bloomberg returns to company he founded; Home Depot data breach likely nationwide.

Bacardi gives new global sports role to Synergy UK MD Dominic Curran

Bacardi gives new global sports role to Synergy UK MD Dominic Curran

Synergy's UK MD Dominic Curran has moved client-side in a new role handling Bacardi Global Brands' international sports work.

McDonald's accepts empty cans as currency in Swedish green festival campaign

McDonald's accepts empty cans as currency in Swedish green festival campaign

Hungry for McDonald's but short of cash? No problem, if you live in Sweden.

Land Rover targets worldwide online audience with space trip contest

Land Rover targets worldwide online audience with space trip contest

Land Rover is offering the world the chance to win a space trip for four people in the hope of creating a three-month talking point around its new compact SUV.

Pizza Hut uses 'shortest press release ever' as recipe to launch bacon cheese stuffed crust pie

Pizza Hut uses 'shortest press release ever' as recipe to launch bacon cheese stuffed crust pie

Pizza Hut cooked up a 136-character statement quoting country music star Blake Shelton to promote its new Bacon Cheese Stuffed Crust Pizza on Tuesday. Its launch was also timed for the beginning of football season.

Ben & Jerry's seeks 'social change' with global CSR campaign

Ben & Jerry's seeks 'social change' with global CSR campaign

Ben & Jerry's is inviting 18- to 34-year-olds from 11 European and Asian markets who are using business to "create social change" to claim a prize.

Analysis

How NFL brand partners are building buzz for this season's kickoff

How NFL brand partners are building buzz for this season's kickoff

Like the teams themselves, the NFL's brand partners are also putting their strategies in place for the 2014 season.

How Kleenex, Quaker Oats, and H&M are embracing CSR in back-to-school campaigns

How Kleenex, Quaker Oats, and H&M are embracing CSR in back-to-school campaigns

Consumer brands are tying CSR to their back-to-school campaigns, and reaching out to new audiences in the process.

Experts expect P&G to emphasize cost savings, innovation as it gets back to basics

Experts expect P&G to emphasize cost savings, innovation as it gets back to basics

The CPG giant is making plans to rid itself of more than half its brands. While it does so, it must push a message of innovation and cost savings, say experts.

As concern grows, airlines urged to resist over-communicating on safety

As concern grows, airlines urged to resist over-communicating on safety

Airlines may be tempted to trumpet their safety records or the general safety of air travel following a number of aviation disasters that have left hundreds of passengers dead.

Cause marketing realignment forces evolution of strategies

Cause marketing realignment forces evolution of strategies

Companies have moved beyond the support of banner causes, such as breast cancer or heart health, to align with issues that address business challenges.

CMO Q&A

CMO Q&A: Richard Davies, Newell Rubbermaid

CMO Q&A: Richard Davies, Newell Rubbermaid

Newell Rubbermaid's Richard Davies talks about crisis communication plans and the organization's marketing restructure.

CMO Q&A: Mary Daily, 20th Century Fox Home Entertainment

CMO Q&A: Mary Daily, 20th Century Fox Home Entertainment

Mary Daily, 20th Century Fox Home Entertainment, speaks about authentic storytelling and digital format challenges.

CMO Q&A: Samantha Skey, SheKnows

CMO Q&A: Samantha Skey, SheKnows

Samantha Skey, chief revenue officer and CMO at SheKnows, speaks about content creation and empowering kids.

CMO Q&A: Julie Parrish, NetApp

CMO Q&A: Julie Parrish, NetApp

NetApp CMO Julie Parrish talks about the company's partnership with the NFL and its corporate positioning.

CMO Q&A: Allyson Witherspoon, Infiniti

CMO Q&A: Allyson Witherspoon, Infiniti

Allyson Witherspoon, director of marcomms at Infiniti talks about the luxury of taking risks and her plans for internal integration.

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