Latest Consumer News

P&G wields axe on Duracell

P&G wields axe on Duracell

"We greatly appreciate the contributions of our Duracell employees," CEO AG Lafley said.

Cake pulls off #FlightDecks campaign for new Virgin Atlantic 787

Cake pulls off #FlightDecks campaign for new Virgin Atlantic 787

Cake PR called on London-based bands Rudimental and Gorgon City to perform a live gig on board an in-flight Boeing 787 yesterday, to promote Virgin Atlantic's new fleet.

Christian Cull exits MSLGroup after four months

Christian Cull exits MSLGroup after four months

Christian Cull has left MSLGroup after just four months, with the agency not planning to replace him.

On a winning streak, Domino's Pizza is ready to tout its next big idea

On a winning streak, Domino's Pizza is ready to tout its next big idea

With its shares at a record high, Domino's Pizza isn't taking a media relations victory lap. Instead, the chain is getting ready to tout its next brand innovation.

Coca-Cola marketing, commercial chief Tripodi to retire

Coca-Cola marketing, commercial chief Tripodi to retire

Macros De Quinto will move into the chief marketing and commercial officer role vacated by Joe Tripodi next year.

Publicis Groupe reports third quarter organic growth of 1%

Publicis Groupe reports third quarter organic growth of 1%

A string of new business wins for MSLGroup played its part in restrained growth at Publicis Groupe, the French marketing services holding company, last quarter.

Waggener Edstrom ups Cook to top North America consumer role

Waggener Edstrom ups Cook to top North America consumer role

Tiffany Cook has been named head of the agency's consumer sector for North America.

Gorkana name stays and expect more acquisitions, says Jeremy Thompson

Gorkana name stays and expect more acquisitions, says Jeremy Thompson

The chief executive of Gorkana Group, who is becoming EMEA MD of its new parent company Cision, speaks to PRWeek following the completion of the deal this morning.

Canon USA reviews PR business

Canon USA reviews PR business

Canon USA has issued an RFP for its PR business.

Seven things PR pros need to know on Tuesday, 10.21.2014

Seven things PR pros need to know on Tuesday, 10.21.2014

Omnicom PR revenue up 2.5% in Q3; Microsoft offers free cloud-computing software to Ebola researchers; Staples investigates potential data breach

Starbucks admits to "rogue typos" in Welsh language store signage

Starbucks admits to "rogue typos" in Welsh language store signage

Starbucks has issued a mea culpa after customers of its first branch to adopt Welsh as its first language complained it featured mistranslated phrases.

Golin's New York consumer marketing lead exits

Golin's New York consumer marketing lead exits

Andrea Morgan has left the firm after joining last year.

Ann Wool upped to Ketchum Sports & Entertainment president

Ann Wool upped to Ketchum Sports & Entertainment president

Ann Wool has been promoted to president of Ketchum Sports & Entertainment. She most recently served as partner and director of the group, which recently expanded overseas.

McDonald's to roll out 14,500 Facebook pages by 2015

McDonald's to roll out 14,500 Facebook pages by 2015

McDonald's will move to become the largest brand on Facebook by footprint by the beginning of next year, rolling out 14,500 pages on Facebook.

Freuds recruits former Mischief MD Ben Brooks-Dutton

Freuds recruits former Mischief MD Ben Brooks-Dutton

Ben Brooks-Dutton, a former managing director of Mischief, is joining Freuds as creative strategy director next week.

Zeno launches tool to help brands become more human

Zeno launches tool to help brands become more human

Zeno Group has developed a tool called The Brand Humanizer that could help brands better align with consumers' values.

#CouldBeTrue campaign celebrates history of Ballantine's Whisky

#CouldBeTrue campaign celebrates history of Ballantine's Whisky

Scotch whisky brand Ballantine's has brought out a tongue-in-cheek campaign, created by M&C Saatchi and M&C Saatchi Sports & Entertainment, exploring what might have happened had it moved away from its roots.

Edelman: Brands leaving consumers feeling unloved

Edelman: Brands leaving consumers feeling unloved

The vast majority of consumers want more involved relationships with brands, but few believe marketers are holding up their end, according to a study from Edelman.

Granola brand 18 Rabbits taps Formula as first PR agency

Granola brand 18 Rabbits taps Formula as first PR agency

Organic granola company 18 Rabbits has brought on Formula PR as its first PR agency partner with the goal of increasing brand awareness across the country.

Exposure hires Keir Mather as UK managing director

Exposure hires Keir Mather as UK managing director

Exposure has appointed Keir Mather, a former director at ad agency BBH, to oversee its UK business.

Analysis

Three challenges McDonald's will face rolling out 14,500 Facebook pages

Three challenges McDonald's will face rolling out 14,500 Facebook pages

It's no easy task for McDonald's to roll out 14,500 Facebook pages by next year. To do so, it must invest in staffing, get all stakeholders completely on board, and guarantee trust between executives and local employees, say PR pros.

Brands look to take the next step in LGBT marketing

Brands look to take the next step in LGBT marketing

Brands are evolving their LGBT initiatives as gay marriage continues to gain acceptance in the US. As a next step, marketers are looking for more diverse campaigns and improved communication with the community itself.

9 takeaways for PR pros from Advertising Week

9 takeaways for PR pros from Advertising Week

The 11th annual Advertising Week in New York took place September 29 - October 2, 2014. PR pros and marketers alike can gain inspiration from the event.

Trusted brands hold key to success of Internet of Things

Trusted brands hold key to success of Internet of Things

Imagine your car could automatically find a parking space in a busy city or your fridge could give recipes to your smartphone based on its contents. This future is already here.

Brands catch up with Hispanic audiences on digital, mobile channels

Brands catch up with Hispanic audiences on digital, mobile channels

During the last 16 to 18 months, digital media targeting Hispanic audiences has commanded a growing share of the communications pie, say PR pros.

CMO Q&A

CMO Q&A: Antonio Lucio, Visa

CMO Q&A: Antonio Lucio, Visa

Antonio Lucio, Visa's chief brand officer, talks about restructuring and results from its sponsorship of the 2014 World Cup.

CMO Q&A: Richard Davies, Newell Rubbermaid

CMO Q&A: Richard Davies, Newell Rubbermaid

Newell Rubbermaid's Richard Davies talks about crisis communication plans and the organization's marketing restructure.

CMO Q&A: Mary Daily, 20th Century Fox Home Entertainment

CMO Q&A: Mary Daily, 20th Century Fox Home Entertainment

Mary Daily, 20th Century Fox Home Entertainment, speaks about authentic storytelling and digital format challenges.

CMO Q&A: Samantha Skey, SheKnows

CMO Q&A: Samantha Skey, SheKnows

Samantha Skey, chief revenue officer and CMO at SheKnows, speaks about content creation and empowering kids.

CMO Q&A: Julie Parrish, NetApp

CMO Q&A: Julie Parrish, NetApp

NetApp CMO Julie Parrish talks about the company's partnership with the NFL and its corporate positioning.

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