NEW YORK: Spong PR senior principal and New York office director Lori Robinson is joining MWW as an SVP in its New York consumer marketing practice.
The NFL has upgraded its social media repertoire for the second season of its Together We Make Football campaign, the league's hallmark season-long effort.
McDonald's is highlighting its efforts to work with British and Irish farmers "who care" about the welfare of their livestock and the quality of their produce.
Max Clifford's PR firm is to be wound up owing £473,000 to 19 creditors including the taxman, Channel 4 and the Newspaper Licensing Agency, records at Companies House show.
Brian Maloney, former MD of Ogilvy Public Relations' US consumer marketing practice, has launched his own agency focused on idea generation, event services, and networking.
AB InBev UK, part of the world's largest brewer, has launched a major consumer pitch for some of its biggest brands.
Prior to Kwittken, FreshDirect worked with Philadelphia-based Braithwaite Communications. Representatives from Braithwaite were not immediately available for comment.
Multibillion-pound pharma heavyweight Merck is pitching out UK PR work for its Seven Seas vitality brand.
Cake has won a retained brief from Sony Mobile focusing on the creation of material for media coverage of its smartphones and wearable technology products.
Nissan is planning to "push the boundaries" of innovation with its latest global marketing campaign to promote its sponsorship of the UEFA Champions League.
Keady joined Samsung as the electronics giant is looking to ramp up its digital marketing efforts following the success of its record-breaking "Oscars selfie" taken by Ellen DeGeneres.
Car care brand Turtle Wax has brought in TVC to handle consumer and trade comms across the Europe, Middle East and Africa region.
The brand played a fundamental part in the creation of the novel - drops of Bacardi rum were even added to inks used by the artist when creating the illustrations.
Lord Chadlington, who announced his forthcoming departure from Huntsworth yesterday, is "one of the greats" of the PR business and will be difficult to replace, according to friends and former colleagues.
The Royal Caribbean-owned cruise line brought on Current Lifestyle Marketing in North America, Nylon Communications in the UK, and the D'Arcy Partnership in Australia.
Lord Chadlington has denied that a shareholder revolt led to him stepping down as CEO of Huntsworth, stating he made the decision to depart last year.
The ownership of Global Tolerance, an agency which has worked with the likes of the Dalai Lama and Unesco, has been split between two up-and-coming marcoms figures following a global hunt to find a successor to founder Simon Cohen.
Lord Chadlington has announced that he is set to stand down from his role as CEO of Huntsworth.
The review comes as the cruise industry faces scrutiny for safety concerns among passengers.
Created by AKQA, the campaign includes a video that lets viewers click to buy the denim products featured.
Like the teams themselves, the NFL's brand partners are also putting their strategies in place for the 2014 season.
Consumer brands are tying CSR to their back-to-school campaigns, and reaching out to new audiences in the process.
The CPG giant is making plans to rid itself of more than half its brands. While it does so, it must push a message of innovation and cost savings, say experts.
Airlines may be tempted to trumpet their safety records or the general safety of air travel following a number of aviation disasters that have left hundreds of passengers dead.
Companies have moved beyond the support of banner causes, such as breast cancer or heart health, to align with issues that address business challenges.
Mary Daily, 20th Century Fox Home Entertainment, speaks about authentic storytelling and digital format challenges.
Samantha Skey, chief revenue officer and CMO at SheKnows, speaks about content creation and empowering kids.
NetApp CMO Julie Parrish talks about the company's partnership with the NFL and its corporate positioning.
Allyson Witherspoon, director of marcomms at Infiniti talks about the luxury of taking risks and her plans for internal integration.
SAP's Jonathan Becher speaks to Lindsay Stein about plans to simplify comms strategies and leveraging social media to listen to consumers.