Video: Ideas on promoting diversity in PR from Walmart's Deisha Barnett

Video: Ideas on promoting diversity in PR from Walmart's Deisha Barnett

Walmart's senior director of corporate communications shares what she thinks is the biggest challenge to diversity in PR.

Video: Can a client have too many agencies?

Video: Can a client have too many agencies?

Farmer & Company chairman and CEO Michael Farmer discusses the possible consequences of working with many different agencies.

Video: How Starbucks promotes consumer engagement

Video: How Starbucks promotes consumer engagement

Starbucks' director of global communications Linda Mills on engaging target audiences on their platforms of choice.

Video: Knotch CEO Anda Gansca explains "emotional impact"

Video: Knotch CEO Anda Gansca explains "emotional impact"

An exclusive interview with Anda Gansca, CEO & co-founder of digital measurement company Knotch, from the PRWeek Conference.

Video: Tiki Barber on finding, working with celebrity and home-grown influencers

Video: Tiki Barber on finding, working with celebrity and home-grown influencers

Former Giants running back Tiki Barber, founder of celebrity talent database Thuzio, talks about finding celebrity influencers and how those influencers can best work with brands and projects.

Video: Nielsen's approach to niche audiences

Video: Nielsen's approach to niche audiences

Andrew McCaskill talks over the "unique way" Nielsen, a business-to-business company, engages consumers, especially niche audiences.

Video: Andrew Pray on rethinking the RFP model

Video: Andrew Pray on rethinking the RFP model

An exclusive interview with the founder of Praytell Strategies from the 2015 PRWeek Conference.

Video: Should brands change messaging across channels?

Video: Should brands change messaging across channels?

Mondelez VP of global communications Russ Dyer talks about how multi-platform message can be optimized.

Video: Justifying a PR budget to senior managers can be hard. Here're some tips

Video: Justifying a PR budget to senior managers can be hard. Here're some tips

Patrick Van de Wille, InterDigital's CCO, walks through the ways PR pros can make the case for their budget.

Video: Chobani's approach to multi-channel, multi-product marketing

Video: Chobani's approach to multi-channel, multi-product marketing

How Chobani promotes different products across different social channels while maintaining the company's brand.

Video: The Home Depot's Stacey Tank talks brandjacking and saying 'sorry'

Video: The Home Depot's Stacey Tank talks brandjacking and saying 'sorry'

The VP of corporate communications and external affairs at Home Depot offered her advice at PRWeek's 2015 annual conference.

The PR Week 9.17.15: A talk with Home Depot's Stacey Tank

The PR Week 9.17.15: A talk with Home Depot's Stacey Tank

PRWeek's Frank Washkuch and Diana Bradley are joined by special guest Stacey Tank, head of comms at Home Depot, to talk about PRWeek's annual conference and the lineup of all-star speakers.

How the PR industry can improve its record on diversity

How the PR industry can improve its record on diversity

Making the PR industry more diverse requires a personal commitment from everyone, a panel of experts said Wednesday.

Tiki Barber on influencer marketing: 'Every community has its own Beyonce'

Tiki Barber on influencer marketing: 'Every community has its own Beyonce'

Can't afford a celebrity brand ambassador? That's ok. Every community has its own hometown hero.

Vaynerchuk: 'We have to reinvent what advertising means'

Vaynerchuk: 'We have to reinvent what advertising means'

Why is Uber valuable? Because it saves users time. Marketers could learn a lesson from that.

8 marketing tips from Progressive CMO Jeff Charney

8 marketing tips from Progressive CMO Jeff Charney

For one, the era of Don Draper is over. Get over it.

When it comes to brands, Millennials are unforgiving

When it comes to brands, Millennials are unforgiving

PRWeek taps the industry's Millennial comms stars for a frank discussion about what this much-sought-after segment really wants from brands.

The great debate: Is the agency model broken?

The great debate: Is the agency model broken?

And what about the client model?

Hoda Kotb stresses authenticity: 'People want to know the real you'

Hoda Kotb stresses authenticity: 'People want to know the real you'

The Today co-host discussed the importance of authenticity through the context of sharing her story about fighting breast cancer at PRWeek's 2015 conference in New York.

Pfizer's Sally Susman: 'There should be no fortress around science'

Pfizer's Sally Susman: 'There should be no fortress around science'

Pfizer's corporate affairs chief talks about the complicated regulatory environment faced by pharma companies and changes in the comms landscape at the PRWeek Conference.