PRWeek assembled its best-ever lineup of top communicators, marketers, and agency executives to move the agenda from lip service to genuine purpose and engagement that benefits communities and the bottom line.

Attendees heard from Colgate-Palmolive's Justin Skala, SoapBox Soap's David Simnick, Henry Schein's Stan Bergman, WNET's Neal Shapiro, Cargill's Mike Fernandez, and GE's Gary Sheffer, among others. Check out highlights from the event below.

PRWeek and Hispanicize launch CMO Summit

PRWeek and Hispanicize launch CMO Summit

PRWeek 2016 Best Places to Work U.S.

PRWeek 2016 Best Places to Work U.S.

GE's CMO Linda Boff: Success is all about good communication

GE's CMO Linda Boff: Success is all about good communication

Deirdre Latour, GE's CCO, talks about earning a seat at the C-suite table

Deirdre Latour, GE's CCO, talks about earning a seat at the C-suite table

PR's value proposition is now undeniable

PR's value proposition is now undeniable

Why Big Machine's CEO doesn't worry about what Taylor Swift does on social media

Why Big Machine's CEO doesn't worry about what Taylor Swift does on social media

Breakfast Briefing: The 7 stories PR pros need to know on Friday morning, 10.14.2016

Breakfast Briefing: The 7 stories PR pros need to know on Friday morning, 10.14.2016

Richard Edelman on what PR can learn from the 2016 election

Richard Edelman on what PR can learn from the 2016 election

Girl Scouts' Acevedo: 'We take girl potential and add programming'

Girl Scouts' Acevedo: 'We take girl potential and add programming'

Mars' and Arby's CMOs: Take risks, and don't underestimate the power of simplicity

Mars' and Arby's CMOs: Take risks, and don't underestimate the power of simplicity

Cleveland Clinic's Cosgrove: Obamacare now 'part of the fabric' of the U.S.

Cleveland Clinic's Cosgrove: Obamacare now 'part of the fabric' of the U.S.

Breakfast Briefing; The 6 stories PR pros need to know on Thursday morning, 10.13.2016

Breakfast Briefing; The 6 stories PR pros need to know on Thursday morning, 10.13.2016

Publicis restructure continues as it merges Middle East PR brand into MSLGroup

Belize Tourism Board strikes gold with Simone Biles tweet

Belize Tourism Board strikes gold with Simone Biles tweet

Women of PR tackle the pay gap, leadership roles, and work-life balance

Women of PR tackle the pay gap, leadership roles, and work-life balance

ICCO Summit 2016 to be held in Oxford

ICCO Summit 2016 to be held in Oxford

Cool Effect gets SXSW attendees to care about global warming with #LetsSave campaign

Cool Effect gets SXSW attendees to care about global warming with #LetsSave campaign