PRWeek assembled its best-ever lineup of top communicators, marketers, and agency executives to move the agenda from lip service to genuine purpose and engagement that benefits communities and the bottom line.

Attendees heard from Colgate-Palmolive's Justin Skala, SoapBox Soap's David Simnick, Henry Schein's Stan Bergman, WNET's Neal Shapiro, Cargill's Mike Fernandez, and GE's Gary Sheffer, among others. Check out highlights from the event below.

Belize Tourism Board strikes gold with Simone Biles tweet

Belize Tourism Board strikes gold with Simone Biles tweet

Women of PR tackle the pay gap, leadership roles, and work-life balance

Women of PR tackle the pay gap, leadership roles, and work-life balance

ICCO Summit 2016 to be held in Oxford

ICCO Summit 2016 to be held in Oxford

Cool Effect gets SXSW attendees to care about global warming with #LetsSave campaign

Cool Effect gets SXSW attendees to care about global warming with #LetsSave campaign

Page: CCOs must embrace changing role as 'builder of digital engagement systems'

Page: CCOs must embrace changing role as 'builder of digital engagement systems'

Galvanizing action with storytelling: Jennifer Scott's lessons from Makers Conference 2016

Galvanizing action with storytelling: Jennifer Scott's lessons from Makers Conference 2016

UK Government, HSBC, Nestlé, Vodafone: stellar names added to PR360 line-up

UK Government, HSBC, Nestlé, Vodafone: stellar names added to PR360 line-up

Logitech engages consumers with comedy, lighter look at CES

Logitech engages consumers with comedy, lighter look at CES

Global PR360 Festival takes shape as awards deadline looms

Global PR360 Festival takes shape as awards deadline looms

NFL Players Association highlights the good in the game

NFL Players Association highlights the good in the game

PRWeek Global Awards entry deadline extended, chair appointed

PRWeek Global Awards entry deadline extended, chair appointed

Brands to agencies: PR versus marketing is crap

Brands to agencies: PR versus marketing is crap

"The worm will turn" - Sir Martin Sorrell says investment in brands will return

"The worm will turn" - Sir Martin Sorrell says investment in brands will return

7 top takeaways from a fantastic conference

7 top takeaways from a fantastic conference

BMW CEO recovering after collapsing at Frankfurt Motor Show press conference

BMW CEO recovering after collapsing at Frankfurt Motor Show press conference

Cheil wins PR Grand Prix at Spikes Asia 2015 for Samsung work

Cheil wins PR Grand Prix at Spikes Asia 2015 for Samsung work

Jennifer Convertibles teams up with SheSpeaks to reach Millennial women

Jennifer Convertibles teams up with SheSpeaks to reach Millennial women