CMO Q&As

CMO Q&A: Mary Daily, 20th Century Fox Home Entertainment

CMO Q&A: Mary Daily, 20th Century Fox Home Entertainment

Mary Daily, 20th Century Fox Home Entertainment, speaks about authentic storytelling and digital format challenges.

CMO Q&A: Samantha Skey, SheKnows

CMO Q&A: Samantha Skey, SheKnows

Samantha Skey, chief revenue officer and CMO at SheKnows, speaks about content creation and empowering kids.

CMO Q&A: Julie Parrish, NetApp

CMO Q&A: Julie Parrish, NetApp

NetApp CMO Julie Parrish talks about the company's partnership with the NFL and its corporate positioning.

CMO Q&A: Allyson Witherspoon, Infiniti

CMO Q&A: Allyson Witherspoon, Infiniti

Allyson Witherspoon, director of marcomms at Infiniti talks about the luxury of taking risks and her plans for internal integration.

CMO Q&A: Jonathan Becher, SAP

CMO Q&A: Jonathan Becher, SAP

SAP's Jonathan Becher speaks to Lindsay Stein about plans to simplify comms strategies and leveraging social media to listen to consumers.

CMO Q&A: Marty Dickinson, Sterling Bank

CMO Q&A: Marty Dickinson, Sterling Bank

Sterling Bank's Marty Dickinson speaks about rebranding efforts and effectively communicating to staff about a merger.

CMO Q&A: Russell Wager, Mazda

CMO Q&A: Russell Wager, Mazda

Russell Wager, Mazda, speaks to Lindsay Stein about building the auto brand's image and leveraging analytics to drive decision-making.

CMO Q&A: Mike Ritter, Verizon

CMO Q&A: Mike Ritter, Verizon

Verizon's Mike Ritter speaks about blurring the lines between mobile and home and implementing a social awards program.

CMO Q&A: Dalal Haldeman, Johns Hopkins Medicine

CMO Q&A: Dalal Haldeman, Johns Hopkins Medicine

Dalal Haldeman, VP of marcomms at Johns Hopkins Medicine, speaks to Lindsay Stein about leveraging social to engage with patients.

CMO Q&A: Brian Jennings, NHL

CMO Q&A: Brian Jennings, NHL

NHL's Brian Jennings speaks to Lindsay Stein about how the league has evolved and how it communicates directly with fans on social media.

CMO Q&A: Leontyne Green Sykes, Ikea

CMO Q&A: Leontyne Green Sykes, Ikea

Ikea's Leontyne Green Sykes talks about engaging consumers through social media and the importance of sharing.

CMO Q&A: Ken Kunze, Sabra Dipping Co.

CMO Q&A: Ken Kunze, Sabra Dipping Co.

Ken Kunze, CMO at Sabra Dipping Co., talks to Lindsay Stein about leveraging social media to engage current and future consumers.

CMO Q&A: Hannah Grove, State Street

CMO Q&A: Hannah Grove, State Street

State Street EVP and CMO Hannah Grove talks to Lindsay Stein about the challenges of leveraging social in the financial services sector.

CMO Q&A: Laurent Faracci, Reckitt Benckiser

CMO Q&A: Laurent Faracci, Reckitt Benckiser

Reckitt Benckiser's US chief strategy and marketing officer Laurent Faracci talks to Lindsay Stein about integrated strategies.

CMO Q&A: Anand Chandrasekher, Qualcomm

CMO Q&A: Anand Chandrasekher, Qualcomm

Qualcomm's Anand Chandrasekher talks to Lindsay Stein about being in the mobile technology game for almost 30 years and newfound success.

CMO Q&A: Olivier Francois, Chrysler

CMO Q&A: Olivier Francois, Chrysler

Chrysler CMO Olivier Francois talks to Lindsay Stein about leveraging social media as a brand-building tool and future plans for the automaker.

CMO Q&A: Stacy Martinet, Mashable

CMO Q&A: Stacy Martinet, Mashable

Mashable CMO Stacy Martinet talks to Lindsay Stein about how the brand is using its website to further engage the connected generation.

CMO Q&A: David Cumberbatch, ACT

CMO Q&A: David Cumberbatch, ACT

David Cumberbatch, chief strategy marketing officer at ACT, talks to Lindsay Stein about reinventing the 50-year-old educational nonprofit.

CMO Q&A: Ann Lewnes, Adobe

CMO Q&A: Ann Lewnes, Adobe

Adobe's CMO of global marketing Ann Lewnes talks to Steve Barrett about helping clients and agencies demonstrate marketing effectiveness.

CMO Q&A: Jacqueline Parkes, Major League Baseball  (Extended)

CMO Q&A: Jacqueline Parkes, Major League Baseball (Extended)

Jacqueline Parkes, Major League Baseball CMO, talks to Lindsay Stein about how social media has been a game changer for fans.

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