Head of marketing Gregory Guidotti talks Wienermobiles with Diana Bradley and explains why Oscar Mayer finally improved its hotdog recipe.
Chris Hollander sat down with PRWeek to discuss his focus as chief marketer and why Panera Bread isn't getting enough credit for its actions.
Atkins CMO Scott Parker tells Diana Bradley how the brand contends with perceptions that it's just targeting people who want to lose weight.
GNC CMO Jeff Hennion tells Diana Bradley why the 80-year-old vitamin and supplements retailer is suddenly revamping its business model.
Diana Bradley asks Motorola VP and CMO Jan Huckfeldt about how the company is going up against major competitors Apple and Samsung.
Diana Bradley asks Merck Consumer Health CMO Atilla Cansun about why the company is focused on preparing society for an average lifespan of 100 years.
Frito-Lay SVP and CMO Jennifer Saenz tells Diana Bradley about the snack company's approach to consumer engagement.
In a year, Europeans eat 40 pounds of yogurt. Americans eat 12. Peter McGuinness, Chobani's chief marketing and brand officer, tells Diana Bradley how the brand is making the product more enticing to Americans.
Bark & Co CMO Pat Shores tells Diana Bradley about the steps the company is taking to create a ubiquitous dog care and entertainment brand.
Berta De Pablos-Barbier, marketing VP for Mars Chocolate North America, dishes on how M&M's has continued to "stay cool" with consumers for decades.
Keds CMO Emily Culp tells Diana Bradley how the shoe brand has stayed relevant for 100 years.
Kathleen Parker, VP of marketing at Peeps parent Just Born Quality Confections, tells Diana Bradley why the marshmallow chicks need millennial moms.
KFC CMO Kevin Hochman tells Diana Bradley how the brand plans to fight urban legends about its chicken in 2016 and why Colonel Sanders resonates with Millennials.
Jonathan Copulsky, Deloitte's chief content officer and Deloitte Consulting's CMO, talks to Diana Bradley about why the firm is leading thought leadership rankings.
Linda Boff, General Electric, talks to Steve Barrett on crafting the brand's narrative identity and its "business-to-human" comms approach
Discovery Education's Lori McFarling speaks to Lindsay Stein about the organization's plans to transform classrooms with interactive content
Silvia Davi of the Food Bank for New York City speaks to Lindsay Stein about the group's celebrity partnerships and how it leverages social.
Krispy Kreme's chief marketing and innovation officer speaks to Lindsay Stein about the brand's global expansion plans and its association with the US military.
Steve Thomson, global marketing director, Lelo, tells Lindsay Stein how the company is focusing on engagement to overcome the taboo around sex toys
Popchips' Marc Seguin speaks to Lindsay Stein about how the brand breaks through the clutter in a crowded market and its plans for the holidays.