CMO Q&As

Informatica CMO: Big data will change customer relationships in 2015

Informatica CMO: Big data will change customer relationships in 2015

Marge Breya, CMO at Informatica, talks to Lindsay Stein about the importance of leveraging data correctly and how the brand engages staff.

Ericsson's CMO explains how integrated comms is changing the company

Ericsson's CMO explains how integrated comms is changing the company

Helena Norrman, chief marketing and comms officer, Ericsson, talks to Lindsay Stein about brand visibility and refocusing PR on its core business efforts.

CMO Q&A: Coldwell Banker's Sean Blankenship

CMO Q&A: Coldwell Banker's Sean Blankenship

Sean Blankenship, SVP of marketing, Coldwell Banker, talks to Lindsay Stein about the launch of a new digital system and restructuring departments.

CMO Q&A: Nuno Teles, Heineken USA

CMO Q&A: Nuno Teles, Heineken USA

Nuno Teles, CMO, Heineken USA, speaks to Lindsay Stein about growing the company's portfolio and future strategies for leveraging digital content.

CMO Q&A: Antonio Lucio, Visa

CMO Q&A: Antonio Lucio, Visa

Antonio Lucio, Visa's chief brand officer, talks about restructuring and results from its sponsorship of the 2014 World Cup.

CMO Q&A: Richard Davies, Newell Rubbermaid

CMO Q&A: Richard Davies, Newell Rubbermaid

Newell Rubbermaid's Richard Davies talks about crisis communication plans and the organization's marketing restructure.

CMO Q&A: Mary Daily, 20th Century Fox Home Entertainment

CMO Q&A: Mary Daily, 20th Century Fox Home Entertainment

Mary Daily, 20th Century Fox Home Entertainment, speaks about authentic storytelling and digital format challenges.

CMO Q&A: Samantha Skey, SheKnows

CMO Q&A: Samantha Skey, SheKnows

Samantha Skey, chief revenue officer and CMO at SheKnows, speaks about content creation and empowering kids.

CMO Q&A: Julie Parrish, NetApp

CMO Q&A: Julie Parrish, NetApp

NetApp CMO Julie Parrish talks about the company's partnership with the NFL and its corporate positioning.

CMO Q&A: Allyson Witherspoon, Infiniti

CMO Q&A: Allyson Witherspoon, Infiniti

Allyson Witherspoon, director of marcomms at Infiniti talks about the luxury of taking risks and her plans for internal integration.

CMO Q&A: Jonathan Becher, SAP

CMO Q&A: Jonathan Becher, SAP

SAP's Jonathan Becher speaks to Lindsay Stein about plans to simplify comms strategies and leveraging social media to listen to consumers.

CMO Q&A: Marty Dickinson, Sterling Bank

CMO Q&A: Marty Dickinson, Sterling Bank

Sterling Bank's Marty Dickinson speaks about rebranding efforts and effectively communicating to staff about a merger.

CMO Q&A: Russell Wager, Mazda

CMO Q&A: Russell Wager, Mazda

Russell Wager, Mazda, speaks to Lindsay Stein about building the auto brand's image and leveraging analytics to drive decision-making.

CMO Q&A: Mike Ritter, Verizon

CMO Q&A: Mike Ritter, Verizon

Verizon's Mike Ritter speaks about blurring the lines between mobile and home and implementing a social awards program.

CMO Q&A: Dalal Haldeman, Johns Hopkins Medicine

CMO Q&A: Dalal Haldeman, Johns Hopkins Medicine

Dalal Haldeman, VP of marcomms at Johns Hopkins Medicine, speaks to Lindsay Stein about leveraging social to engage with patients.

CMO Q&A: Brian Jennings, NHL

CMO Q&A: Brian Jennings, NHL

NHL's Brian Jennings speaks to Lindsay Stein about how the league has evolved and how it communicates directly with fans on social media.

CMO Q&A: Leontyne Green Sykes, Ikea

CMO Q&A: Leontyne Green Sykes, Ikea

Ikea's Leontyne Green Sykes talks about engaging consumers through social media and the importance of sharing.

CMO Q&A: Ken Kunze, Sabra Dipping Co.

CMO Q&A: Ken Kunze, Sabra Dipping Co.

Ken Kunze, CMO at Sabra Dipping Co., talks to Lindsay Stein about leveraging social media to engage current and future consumers.

CMO Q&A: Hannah Grove, State Street

CMO Q&A: Hannah Grove, State Street

State Street EVP and CMO Hannah Grove talks to Lindsay Stein about the challenges of leveraging social in the financial services sector.

CMO Q&A: Laurent Faracci, Reckitt Benckiser

CMO Q&A: Laurent Faracci, Reckitt Benckiser

Reckitt Benckiser's US chief strategy and marketing officer Laurent Faracci talks to Lindsay Stein about integrated strategies.

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