CMO Q&As

Sex toy-maker Lelo's CMO talks taboos of consumer marketing

Sex toy-maker Lelo's CMO talks taboos of consumer marketing

Steve Thomson, global marketing director, Lelo, tells Lindsay Stein how the company is focusing on engagement to overcome the taboo around sex toys

How Popchips plans to stay ahead of the healthy snack food pack

How Popchips plans to stay ahead of the healthy snack food pack

Popchips' Marc Seguin speaks to Lindsay Stein about how the brand breaks through the clutter in a crowded market and its plans for the holidays.

How Vonage's CMO shifted its marketing strategy to reach consumers in new ways

How Vonage's CMO shifted its marketing strategy to reach consumers in new ways

Vonage’s Ted Gilvar speaks to Lindsay Stein about the brand’s shift in its marketing strategy and plans to reach consumers in new, engaging ways

Shazam's CMO on how the app is expanding beyond music

Shazam's CMO on how the app is expanding beyond music

Shazam's Patricia Parra speaks to Lindsay Stein about brand partnerships and how educating users about new capabilities on the app is a key challenge.

Why storytelling is a powerful tool for hospital patients

Why storytelling is a powerful tool for hospital patients

John Englehart, CMO for the Hospital for Special Surgery, talks to Lindsay Stein about how powerful storytelling is a key tool for patients.

H&R Block CMO: How we rebranded tax season as refund season

H&R Block CMO: How we rebranded tax season as refund season

H&R Block's Kathy Collins speaks to Lindsay Stein about engagement strategies and simplifying tax data into relevant content for consumers.

Informatica CMO: Big data will change customer relationships in 2015

Informatica CMO: Big data will change customer relationships in 2015

Marge Breya, CMO at Informatica, talks to Lindsay Stein about the importance of leveraging data correctly and how the brand engages staff.

Ericsson's CMO explains how integrated comms is changing the company

Ericsson's CMO explains how integrated comms is changing the company

Helena Norrman, chief marketing and comms officer, Ericsson, talks to Lindsay Stein about brand visibility and refocusing PR on its core business efforts.

CMO Q&A: Coldwell Banker's Sean Blankenship

CMO Q&A: Coldwell Banker's Sean Blankenship

Sean Blankenship, SVP of marketing, Coldwell Banker, talks to Lindsay Stein about the launch of a new digital system and restructuring departments.

CMO Q&A: Nuno Teles, Heineken USA

CMO Q&A: Nuno Teles, Heineken USA

Nuno Teles, CMO, Heineken USA, speaks to Lindsay Stein about growing the company's portfolio and future strategies for leveraging digital content.

CMO Q&A: Antonio Lucio, Visa

CMO Q&A: Antonio Lucio, Visa

Antonio Lucio, Visa's chief brand officer, talks about restructuring and results from its sponsorship of the 2014 World Cup.

CMO Q&A: Richard Davies, Newell Rubbermaid

CMO Q&A: Richard Davies, Newell Rubbermaid

Newell Rubbermaid's Richard Davies talks about crisis communication plans and the organization's marketing restructure.

CMO Q&A: Mary Daily, 20th Century Fox Home Entertainment

CMO Q&A: Mary Daily, 20th Century Fox Home Entertainment

Mary Daily, 20th Century Fox Home Entertainment, speaks about authentic storytelling and digital format challenges.

CMO Q&A: Samantha Skey, SheKnows

CMO Q&A: Samantha Skey, SheKnows

Samantha Skey, chief revenue officer and CMO at SheKnows, speaks about content creation and empowering kids.

CMO Q&A: Julie Parrish, NetApp

CMO Q&A: Julie Parrish, NetApp

NetApp CMO Julie Parrish talks about the company's partnership with the NFL and its corporate positioning.

CMO Q&A: Allyson Witherspoon, Infiniti

CMO Q&A: Allyson Witherspoon, Infiniti

Allyson Witherspoon, director of marcomms at Infiniti talks about the luxury of taking risks and her plans for internal integration.

CMO Q&A: Jonathan Becher, SAP

CMO Q&A: Jonathan Becher, SAP

SAP's Jonathan Becher speaks to Lindsay Stein about plans to simplify comms strategies and leveraging social media to listen to consumers.

CMO Q&A: Marty Dickinson, Sterling Bank

CMO Q&A: Marty Dickinson, Sterling Bank

Sterling Bank's Marty Dickinson speaks about rebranding efforts and effectively communicating to staff about a merger.

CMO Q&A: Russell Wager, Mazda

CMO Q&A: Russell Wager, Mazda

Russell Wager, Mazda, speaks to Lindsay Stein about building the auto brand's image and leveraging analytics to drive decision-making.

CMO Q&A: Mike Ritter, Verizon

CMO Q&A: Mike Ritter, Verizon

Verizon's Mike Ritter speaks about blurring the lines between mobile and home and implementing a social awards program.

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