PRWeek asked 13 industry leaders to recall 2004, then focus on 2014, and offer their immediate thoughts on how they would differentiate the two years in terms of a PR pro's most coveted abilities.
When parents and children ply the same trade, benefits and challenges come with the territory. Sarah Shearman profiles a trio of pairs who bring out the best in one another as they navigate some tricky terrain.
DePaul University associate editor Kelsey Rotwein highlights a Chicago program that is introducing PR to a heretofore unaware group of high school students who have quickly developed a serious interest in the profession.
While it is exciting to move, these industry leaders prove you can thrive by staying at the same organization for more than a decade.
Despite holding positions that redefine "full time," numerous PR industry leaders embrace extracurricular activities for career-enhancing and energizing benefits.
In a continually evolving discipline, the skills today's PR professional must master are as plentiful as they are broad. Industry leaders share their views on the most crucial traits to the modern practitioner's success.
Some of the best lessons for young PR pros come from industry leaders. And none have a background quite like Golin CEO Fred Cook, who shares 10 unique career tips that have helped propel his long, distinguished career.
After focusing on US workspaces last year, PRWeek searched the globe for agency offices that inspire staffers, foster collaboration, and showcase the market.
Lessons in how to best communicate can sometimes come from those outside the sector. Ten industry leaders highlight individuals who provide motivation for PR professionals.
Three decorated 2014 graduates share firsthand perspectives on how university programs uniquely prepared them to enter the PR workforce.
PR firms across the US put great thought and effort into creating their workspaces. PRWeek looked across the nation to find agencies whose offices underscore their innovation and inspire their staffs.
Engagement. Videography. Research. These are some of the skills today's PR pros possess that vastly differ from just a few years ago.
Time spent overseas will not only help a PR professional's career blossom, it can also pay notable dividends for the employing organization.
Tanya Lewis profiles seven leading communicators, including Nissan's Simon Sproule, whose careers have been propelled by coming back to previous organizations.
Three-plus decades helming communications for CPG behemoth P&G taught Charlotte Otto what it takes to be a true comms leader. In this exclusive submission for PRWeek, she shares some of that wisdom.
While the PR community broadly embraces the benefits of a flexible work environment, both physically and creatively, how it is defined and the extent to which it is encouraged varies greatly.
From initial impressions to the key moment when that first job is in sight, Durham College's Andrew Chapados offers a firsthand glimpse of a PR student's experience.
Apple's proposed new 'spaceship' HQ in Cupertino, CA, reflects the vibrant, competitive atmosphere of a thriving region for PR pros.
Tanya Lewis profiles seven top-level communicators who have found jobs that combine their professional expertise with lifelong passions.
What's on the mind of incoming PR pros? Gideon Fidelzeid assembled an octet of recent and soon-to-be grads to find out.
PRWeek presents a list of 70-plus US schools that offer master's PR programs in traditional formats, with additional lists of schools with either online-only or blended online/in-class curricula.
PR pros are finding an MBA more valuable than ever. As Alex Palmer discovers, clients are increasingly adopting a similar sentiment.
Juggling the responsibilities of a high-level PR position and motherhood is a challenge many women in the industry face - or hope to someday. Brittaney Kiefer finds six ladies who prove it can be done.
Drawing on years of working with top communicators, executive recruiting veteran Don Spetner helps industry newcomers get off on the right foot.
Industry leaders offered career advice at PRWeek's second annual virtual talent event on April 25.