Campaign Case Studies

BP lures millennials with Miles, the talking, funny, selfie-taking gas pump

BP lures millennials with Miles, the talking, funny, selfie-taking gas pump

From November 2016 to February 2017, BP customers could engage with Miles at the pump to listen to music on Pandora, create an e-card to share on social media, play music, trivia games, and check the news and weather.

Auntie Anne's unveils Snapchat filter-inspired logo, because millennials

Auntie Anne's unveils Snapchat filter-inspired logo, because millennials

The pretzel chain's fake logo rebrand, an April Fools' Day gag, landed the brand coverage in outlets where it wouldn't usually feature.

Mattel brings dads into the Barbie narrative

Mattel brings dads into the Barbie narrative

The Dads Who Play Barbie campaign garnered more than 230 feature placements in notable outlets.

Excedrin acts fast to ease angry Mets fan's headache

Excedrin acts fast to ease angry Mets fan's headache

After a news clip of a baseball fan complaining because he missed a Mets game on Monday went viral, Excedrin reacted by providing him with two tickets and a private car ride to Friday's Mets game against the Marlins.

Deluxe uses TV series starring its comms head to engage small towns

Deluxe uses TV series starring its comms head to engage small towns

The show, which centers on a $500,000 revitalization for one small town and its businesses, allowed people across the country to nominate their town to be featured.

Taco Bell lures fans to new menu item with speakeasy

Taco Bell lures fans to new menu item with speakeasy

More than 1,000 people made reservations through a secret hotline and attended the pop-up location for free food and drinks.

How people reacted to a pop-up that served pizza, burritos made of Pop-Tarts

How people reacted to a pop-up that served pizza, burritos made of Pop-Tarts

People actually liked it so much that the brand extended the initial week-long activation to three weeks.

Dallas Cowboys, Ford surprise first responder's family with new Expedition

Dallas Cowboys, Ford surprise first responder's family with new Expedition

The surprise was part of a reveal of the 2018 Ford Expedition, which goes on sale this fall.

Why Mastercard set up a pop-up record store during the Grammys

Why Mastercard set up a pop-up record store during the Grammys

The brand wanted to create a distinctive experience leading up to the 59th Annual Grammy Awards which would focus on giving back to fans.

Snuggle proves when it comes to romance, people dig singing bears

Snuggle proves when it comes to romance, people dig singing bears

Since January, 76,000 unique Snuggle Serenade videos have been created.