Campaign Case Studies

Havaianas takes over New York ferry to transport riders to Rio for one hour

Havaianas takes over New York ferry to transport riders to Rio for one hour

The ferry featured Brazilian-themed décor, a cash bar, authentic Brazilian snacks, and a Havaianas pop-up shop.

Nestea takes tiny house on tour to spread 'less is more' message

Nestea takes tiny house on tour to spread 'less is more' message

Pitch Perfect star Anna Camp and lifestyle bloggers helped the brand promote its new line of simpler recipes with this campaign.

American Eagle asks microinfluencers, activists: What does Pride mean to you?

American Eagle asks microinfluencers, activists: What does Pride mean to you?

The brand recently completed a Pride campaign that involved influencers such as Orion Carloto, Levi Jackman Foster, Max Emerson, and Andrés Camilo.

Delta helps Tinder users fake worldly profile pictures

Delta helps Tinder users fake worldly profile pictures

The airline invited people in New York to take selfies in front of the Delta Dating Wall, adorned with international-themed paintings, and upload them to Tinder.

Tommee Tippee renovates 'scariest' workplace lactation room in the U.S.

Tommee Tippee renovates 'scariest' workplace lactation room in the U.S.

The U.K.-based brand wanted to increase awareness of its Pump and Go product in the U.S., a country where women quickly return to work after giving birth.

The inside story on The Daily Show's Trump Twitter Library

The inside story on The Daily Show's Trump Twitter Library

Comedy Central and The Daily Show with Trevor Noah invited fans, haters, and losers to a pop-up presidential library focused on Donald Trump's most talked about tweets.

Greenies wants to save American dogs from 'British Teeth Disorder'

Greenies wants to save American dogs from 'British Teeth Disorder'

"Our forefathers didn't fight for our independence for our dogs to have terrible teeth," the campaign reminded U.S. consumers.

Instagram trend sparks idea for Cheetos Museum

Instagram trend sparks idea for Cheetos Museum

The brand tells PRWeek how the idea for the campaign, which bagged two Gold PR Lions at Cannes, came about.

Problems are bleached away in Clorox video series starring miniature figures

Problems are bleached away in Clorox video series starring miniature figures

Clorox uses short stories to communicate how every room in a house has an occasion where bleach can be used to clean up messes.

Strongbow brings floating apple orchard to the Big Apple

Strongbow brings floating apple orchard to the Big Apple

The effort is part of Strongbow's Nature Remix campaign, which focuses on bringing nature to urbanites.