From November 2016 to February 2017, BP customers could engage with Miles at the pump to listen to music on Pandora, create an e-card to share on social media, play music, trivia games, and check the news and weather.
The pretzel chain's fake logo rebrand, an April Fools' Day gag, landed the brand coverage in outlets where it wouldn't usually feature.
The Dads Who Play Barbie campaign garnered more than 230 feature placements in notable outlets.
After a news clip of a baseball fan complaining because he missed a Mets game on Monday went viral, Excedrin reacted by providing him with two tickets and a private car ride to Friday's Mets game against the Marlins.
The show, which centers on a $500,000 revitalization for one small town and its businesses, allowed people across the country to nominate their town to be featured.
More than 1,000 people made reservations through a secret hotline and attended the pop-up location for free food and drinks.
People actually liked it so much that the brand extended the initial week-long activation to three weeks.
The surprise was part of a reveal of the 2018 Ford Expedition, which goes on sale this fall.
The brand wanted to create a distinctive experience leading up to the 59th Annual Grammy Awards which would focus on giving back to fans.
Since January, 76,000 unique Snuggle Serenade videos have been created.