Clorox uses short stories to communicate how every room in a house has an occasion where bleach can be used to clean up messes.
The effort is part of Strongbow's Nature Remix campaign, which focuses on bringing nature to urbanites.
The campaign more than doubled the brand's initial goals, securing 14 times more coverage than any other NBA team's patch announcement to date.
The release of the company's line of line of Boosted Bagels coincided with National Nurses Week in May.
The Filter Your Feed campaign benefitted the Cybersmile Foundation, which is focused on eliminating online bullying.
TurboTax partnered with eight social media influencers across lifestyle, parenting, and financial categories to develop original content for its platforms by showcasing how to use TurboTax and highlighting the support available from tax experts.
From November 2016 to February 2017, BP customers could engage with Miles at the pump to listen to music on Pandora, create an e-card to share on social media, play music, trivia games, and check the news and weather.
The pretzel chain's fake logo rebrand, an April Fools' Day gag, landed the brand coverage in outlets where it wouldn't usually feature.
The Dads Who Play Barbie campaign garnered more than 230 feature placements in notable outlets.
After a news clip of a baseball fan complaining because he missed a Mets game on Monday went viral, Excedrin reacted by providing him with two tickets and a private car ride to Friday's Mets game against the Marlins.