Campaign Case Studies

Taco Bell lures fans to new menu item with speakeasy

Taco Bell lures fans to new menu item with speakeasy

More than 1,000 people made reservations through a secret hotline and attended the pop-up location for free food and drinks.

How people reacted to a pop-up that served pizza, burritos made of Pop-Tarts

How people reacted to a pop-up that served pizza, burritos made of Pop-Tarts

People actually liked it so much that the brand extended the initial week-long activation to three weeks.

Dallas Cowboys, Ford surprise first responder's family with new Expedition

Dallas Cowboys, Ford surprise first responder's family with new Expedition

The surprise was part of a reveal of the 2018 Ford Expedition, which goes on sale this fall.

Why Mastercard set up a pop-up record store during the Grammys

Why Mastercard set up a pop-up record store during the Grammys

The brand wanted to create a distinctive experience leading up to the 59th Annual Grammy Awards which would focus on giving back to fans.

Snuggle proves when it comes to romance, people dig singing bears

Snuggle proves when it comes to romance, people dig singing bears

Since January, 76,000 unique Snuggle Serenade videos have been created.

How a salt company used a rock band to get millions interested in its mission

How a salt company used a rock band to get millions interested in its mission

Morton Salt created a video with OK Go that has garnered 40 million views across YouTube and Facebook.

How Volvo's XC90 launch campaign revved up sales

How Volvo's XC90 launch campaign revved up sales

The XC90 is Volvo's leading model and has defined the company's U.S. comeback, evidenced by 15 months of consecutive sales growth in the U.S. market through September 2016.

Palmer's partners with DJ Khaled after he Snapchats his love for the brand

Palmer's partners with DJ Khaled after he Snapchats his love for the brand

The partnership led to the development of three Palmer's products, all featuring titles associated with DJ Khaled's catchphrases: "We the Best Glow," "Live Life Smooth," and "They Block."

How stroller company Bugaboo is rolling into the luggage category

How stroller company Bugaboo is rolling into the luggage category

An integrated campaign including pop-up shops has helped the brand to garner media coverage yielding 395 million media impressions, measured across both social and traditional outlets.

Kit Kat uses lip-syncing challenge to acquaint fans with new jingle

Kit Kat uses lip-syncing challenge to acquaint fans with new jingle

The #KitKatChallenge received more than 60,000 total submissions on the musical.ly platform.