More than 1,000 people made reservations through a secret hotline and attended the pop-up location for free food and drinks.
People actually liked it so much that the brand extended the initial week-long activation to three weeks.
The surprise was part of a reveal of the 2018 Ford Expedition, which goes on sale this fall.
The brand wanted to create a distinctive experience leading up to the 59th Annual Grammy Awards which would focus on giving back to fans.
Since January, 76,000 unique Snuggle Serenade videos have been created.
Morton Salt created a video with OK Go that has garnered 40 million views across YouTube and Facebook.
The XC90 is Volvo's leading model and has defined the company's U.S. comeback, evidenced by 15 months of consecutive sales growth in the U.S. market through September 2016.
The partnership led to the development of three Palmer's products, all featuring titles associated with DJ Khaled's catchphrases: "We the Best Glow," "Live Life Smooth," and "They Block."
An integrated campaign including pop-up shops has helped the brand to garner media coverage yielding 395 million media impressions, measured across both social and traditional outlets.
The #KitKatChallenge received more than 60,000 total submissions on the musical.ly platform.