Campaign Case Studies

How CompTIA is addressing gender inequities in the tech industry

How CompTIA is addressing gender inequities in the tech industry

CompTIA reinterpreted a modern Rosie the Riveter to encourage women to build mobile apps, manage the Internet of Things, and secure cyber assets.

What a 175-year-old cruise line and celebrity dogs have in common

What a 175-year-old cruise line and celebrity dogs have in common

Ocean liner Queen Mary 2, with help from MGA Media Group, undertook an international campaign to announce the ship's $132 million redesign to the North American market.

How Jim Beam and Uber helped Cubs fans safely celebrate baseball history

How Jim Beam and Uber helped Cubs fans safely celebrate baseball history

Jim Beam and Uber partnered to provide free rides to baseball fans in Chicago during the 2016 World Series, leading to one of the most successful safe-ride related Uber brand programs to date.

Zagat cooks up Tiny Cafe pop-up to make big impression with 2017 guide

Zagat cooks up Tiny Cafe pop-up to make big impression with 2017 guide

The experiential campaign was part of an effort to emphasize to consumers that Zagat reviews are short and sweet.

GrowNYC uses graffiti art to tell New Yorkers about SNAP

GrowNYC uses graffiti art to tell New Yorkers about SNAP

Greenmarket is on track to reach $1 million in SNAP sales this year, which was the primary goal of the campaign.

VisitBritain partners up with Expedia to attract more visitors to the U.K.

VisitBritain partners up with Expedia to attract more visitors to the U.K.

The partnership will run for a period of three years and is expected to generate more than $165 million in tourism revenue for the U.K.

Karlie Kloss helps eBay unbox brand identity

Karlie Kloss helps eBay unbox brand identity

Contrary to popular belief, eBay does not primarily sell used items. The site turned to influencers to help dispel that notion.

How steakhouse Fogo de Chão avoided Rio Olympics FOMO

How steakhouse Fogo de Chão avoided Rio Olympics FOMO

A case study on how Fogo de Chão stimulated consumer and media interest in the brand leading up to, during, and after the Olympics - all without being an official sponsor.

Michelin partners with rock band 5 Seconds of Summer to promote tire safety

Michelin partners with rock band 5 Seconds of Summer to promote tire safety

The partnership is the latest activation of Michelin's Beyond the Driving Test campaign, which started in 2014.

What happened when Mezzetta used influencers to beef up its content library

What happened when Mezzetta used influencers to beef up its content library

Mezzetta partnered with agency Linqia to create a three-phase campaign with social influencers in food, parenting, and lifestyle verticals.