Campaign Case Studies

Problems are bleached away in Clorox video series starring miniature figures

Problems are bleached away in Clorox video series starring miniature figures

Clorox uses short stories to communicate how every room in a house has an occasion where bleach can be used to clean up messes.

Strongbow brings floating apple orchard to the Big Apple

Strongbow brings floating apple orchard to the Big Apple

The effort is part of Strongbow's Nature Remix campaign, which focuses on bringing nature to urbanites.

Qualtrics teams up with Utah Jazz to fund cancer research

Qualtrics teams up with Utah Jazz to fund cancer research

The campaign more than doubled the brand's initial goals, securing 14 times more coverage than any other NBA team's patch announcement to date.

Einstein Bros. gives nurses extra pep in their step with caffeine-infused bagels

Einstein Bros. gives nurses extra pep in their step with caffeine-infused bagels

The release of the company's line of line of Boosted Bagels coincided with National Nurses Week in May.

Brita passes to Steph Curry to filter out cyberbullying

Brita passes to Steph Curry to filter out cyberbullying

The Filter Your Feed campaign benefitted the Cybersmile Foundation, which is focused on eliminating online bullying.

How TurboTax is attracting Latino consumers

How TurboTax is attracting Latino consumers

TurboTax partnered with eight social media influencers across lifestyle, parenting, and financial categories to develop original content for its platforms by showcasing how to use TurboTax and highlighting the support available from tax experts.

BP lures millennials with Miles, the talking, funny, selfie-taking gas pump

BP lures millennials with Miles, the talking, funny, selfie-taking gas pump

From November 2016 to February 2017, BP customers could engage with Miles at the pump to listen to music on Pandora, create an e-card to share on social media, play music, trivia games, and check the news and weather.

Auntie Anne's unveils Snapchat filter-inspired logo, because millennials

Auntie Anne's unveils Snapchat filter-inspired logo, because millennials

The pretzel chain's fake logo rebrand, an April Fools' Day gag, landed the brand coverage in outlets where it wouldn't usually feature.

Mattel brings dads into the Barbie narrative

Mattel brings dads into the Barbie narrative

The Dads Who Play Barbie campaign garnered more than 230 feature placements in notable outlets.

Excedrin acts fast to ease angry Mets fan's headache

Excedrin acts fast to ease angry Mets fan's headache

After a news clip of a baseball fan complaining because he missed a Mets game on Monday went viral, Excedrin reacted by providing him with two tickets and a private car ride to Friday's Mets game against the Marlins.