Campaign Case Studies

Almond Board of California shows consumers how to crunch the afternoon crash

Almond Board of California shows consumers how to crunch the afternoon crash

Actress Anna Camp and celebrity fitness guru Jen Widerstrom helped the Almond Board encourage consumers to avoid the mid-afternoon crash with the help of a snack like almonds.

The inside story of Cricket Wireless' partnership with WWE

The inside story of Cricket Wireless' partnership with WWE

The campaign included public appearances from John Cena and other WWE stars.

Wholly Guacamole creates Guac Stops in five cities

Wholly Guacamole creates Guac Stops in five cities

The Guac Stop saw more than 260,000 event attendees and distributed 243,096 product samples across all cities visited.

Orange-fingered fans flock to fancy Cheetos restaurant

Orange-fingered fans flock to fancy Cheetos restaurant

Cheetos' restaurant, The Spotted Cheetah, had a waitlist 1,000 people long.

Game of Thrones inspires blowtorch brand to play with fire and ice

Game of Thrones inspires blowtorch brand to play with fire and ice

Bernzomatic used stop-motion technology to capture miniature ice sculptures modeled after the show's Iron Throne and infamous Army of the Dead.

Cracker Barrel chronicles couple's quest to visit all 645 of its locations

Cracker Barrel chronicles couple's quest to visit all 645 of its locations

The brand's corporate communications team first learned of Ray and Wilma Yoder's goal to visit every store in the fall of 2015.

Perrier inspires the senses with interactive pop-up

Perrier inspires the senses with interactive pop-up

How the brand got media outlets hyped about new water flavors.

As Oscar Mayer's Wienerfleet expands, so do its hot dog sales

As Oscar Mayer's Wienerfleet expands, so do its hot dog sales

Greg Guidotti, head of marketing at Oscar Mayer, shares results from the brand's For the Love of Hot Dogs campaign.

Dawn uses one bottle of dish soap to clean whole town's plates

Dawn uses one bottle of dish soap to clean whole town's plates

The brand invited actress Tia Mowry and the entire town of Lambertville, New Jersey, to join a "family dinner."

Havaianas takes over New York ferry to transport riders to Rio for one hour

Havaianas takes over New York ferry to transport riders to Rio for one hour

The ferry featured Brazilian-themed d├ęcor, a cash bar, authentic Brazilian snacks, and a Havaianas pop-up shop.