Campaign Case Studies

Snuggle proves when it comes to romance, people dig singing bears

Snuggle proves when it comes to romance, people dig singing bears

Since January, 76,000 unique Snuggle Serenade videos have been created.

How a salt company used a rock band to get millions interested in its mission

How a salt company used a rock band to get millions interested in its mission

Morton Salt created a video with OK Go that has garnered 40 million views across YouTube and Facebook.

How Volvo's XC90 launch campaign revved up sales

How Volvo's XC90 launch campaign revved up sales

The XC90 is Volvo's leading model and has defined the company's U.S. comeback, evidenced by 15 months of consecutive sales growth in the U.S. market through September 2016.

Palmer's partners with DJ Khaled after he Snapchats his love for the brand

Palmer's partners with DJ Khaled after he Snapchats his love for the brand

The partnership led to the development of three Palmer's products, all featuring titles associated with DJ Khaled's catchphrases: "We the Best Glow," "Live Life Smooth," and "They Block."

How stroller company Bugaboo is rolling into the luggage category

How stroller company Bugaboo is rolling into the luggage category

An integrated campaign including pop-up shops has helped the brand to garner media coverage yielding 395 million media impressions, measured across both social and traditional outlets.

Kit Kat uses lip-syncing challenge to acquaint fans with new jingle

Kit Kat uses lip-syncing challenge to acquaint fans with new jingle

The #KitKatChallenge received more than 60,000 total submissions on the musical.ly platform.

How US Cellular is supporting six young humanitarians

How US Cellular is supporting six young humanitarians

The wireless carrier is using The Future of Good campaign to champion and inspire youth who make a positive impact in their communities.

The inside story of how Panda Express launched its General Tso's Chicken dish

The inside story of how Panda Express launched its General Tso's Chicken dish

Panda Express wanted to make a statement that would differentiate the brand's version of the dish from competitors' and establish a narrative that could be sustained throughout a five-month campaign.

Mohegan Sun bets on celebs, VR to excite consumers about 20th anniversary

Mohegan Sun bets on celebs, VR to excite consumers about 20th anniversary

Campaign efforts garnered more than 847 million media impressions, measured across both social and traditional outlets, and approximately $6 million in comparative advertising value to-date.

How CompTIA is addressing gender inequities in the tech industry

How CompTIA is addressing gender inequities in the tech industry

CompTIA reinterpreted a modern Rosie the Riveter to encourage women to build mobile apps, manage the Internet of Things, and secure cyber assets.