Brand Films

Are brand films confusing Average Joe consumers?

Are brand films confusing Average Joe consumers?

Brand films are still in their infancy and have yet to really be defined. Are they merely glorified commercials? Or a vehicle for a brand to get a specific message out that it wouldn't be able to in traditional advertising? The question is leaving some viewers confused.

Leo Burnett’s Judy John talks brand films

Leo Burnett’s Judy John talks brand films

The brains behind P&G’s Always #LikeAGirl campaign and Brand Film Festival jury chair Judy John on creativity, figuring out the next big thing, utilizing technology, and producing great brand films.

B-to-b brand films can be sexy too

B-to-b brand films can be sexy too

The art of cinematic storytelling on behalf of companies is usually associated with high-profile CPG, automotive, and consumer brands, but VMware proved the format can be used just as effectively in a b-to-b context.

Working with directors: What's in a (big) name?

Working with directors: What's in a (big) name?

Great directors earn their reputations one project at a time--the next one could expand it or ruin it, writes the chief creative officer and co-head of CAA Marketing.

What branded content means to the future of your agency

What branded content means to the future of your agency

Four perspectives on the scramble among creative, media, PR and production shops to own the entertainment space.

How to make an effective brand film

How to make an effective brand film

Chris Daniels talks to the people behind brand films such as BMW's The Escape and Samsung's A Fighting Chance and identifies the secret sauce that engaged viewers and persuaded them to watch.

Voters' Choice: The best #brandfilm of 2016 revealed

Voters' Choice: The best #brandfilm of 2016 revealed

PRWeek readers chose Starbucks' Upstanders campaign from a list of 13 must-see brand films from 2016.

5 brand films that moved the needle

5 brand films that moved the needle

How Phillips, BMW, Intel, and others made pure entertainment with tangible results.

13 must-see brand films from 2016

13 must-see brand films from 2016

Check out some of the finest cinematic storytelling on behalf of brands released this year and have your say on which is the best.