Brand Films

What branded content means to the future of your agency

What branded content means to the future of your agency

Four perspectives on the scramble among creative, media, PR and production shops to own the entertainment space.

How to make an effective brand film

How to make an effective brand film

Chris Daniels talks to the people behind brand films such as BMW's The Escape and Samsung's A Fighting Chance and identifies the secret sauce that engaged viewers and persuaded them to watch.

Voters' Choice: The best #brandfilm of 2016 revealed

Voters' Choice: The best #brandfilm of 2016 revealed

PRWeek readers chose Starbucks' Upstanders campaign from a list of 13 must-see brand films from 2016.

5 brand films that moved the needle

5 brand films that moved the needle

How Phillips, BMW, Intel, and others made pure entertainment with tangible results.

13 must-see brand films from 2016

13 must-see brand films from 2016

Check out some of the finest cinematic storytelling on behalf of brands released this year and have your say on which is the best.