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Thank you for your continued interest in PRWeek. To celebrate our 10th anniversary, we are making all content from our special anniversary issue available for free to all registered users of PRWeekus.com for one week. Register now here. Don't miss all of the exclusive articles, which include thought-leadership pieces from four major marketing services holding company CEOs, the written history of PRWeek, analyses of ten beats and sectors, a readership survey, and much more. Newsletter subscribers and webcast participants will be able to use their previously created account to access these articles. If you don't have your password, just use the "forgot password" link on the log in page. REGISTER NOW.

PRWeek Turns Ten!

PR's forefathers

PRWeek editor-in-chief Keith O'Brien and publishing director Julia Hood held a luncheon this summer in Chicago with four men who have more than 200 combined years of experience in the industry.

Industry standard

The magazine that launched on November 16, 1998 has evolved into a full-fledged brand. And much like the profession that it covers, PRWeek has grown significantly in its 10 years in the US.

The road ahead

There is much uncertainty facing the PR industry, as it grapples with constant change. Keith O'Brien asks 10 leaders to map out the profession's future

Illustration contest

PRWeek enlisted an illustrator to artistically interpret 20 of the industry's most influential PR professionals from the past decade. Try to guess who they are for a prize.

Keith O'Brien, editor-in-chief, PRWeek: "Ten years could seem like a footnote in a profession that has existed in official form for about eight decades. But transformations in media consumption, consumer habits, and corporate stewardship have made PRWeek's time covering the marketing industry truly unprecedented..." More

Julia Hood, publishing director, PRWeek: "Eight years ago, I answered an advertisement for a reporter job at PRWeek. I recognized the magazine from my days living in the UK, but at that time, PRWeek had not established itself as a journalistic or publishing employment destination in the US..." More

Latest News

'WSJ's' Thomson calls for new voice in media

Frank Washkuch November 20, 2008

NEW YORK: At PRWeek's Next Conference yesterday, The Wall Street Journal's Robert Thomson chastised the mainstream media for reporting "pompously."

PRN cuts 25 jobs, Armon to step down

Tonya Garcia November 19, 2008

NEW YORK: PR Newswire (PRN) has cut 25 positions as part of its parent company United Business Media's overall headcount reduction.

Small banks uncover comms opportunity amid downturn

Tonya Garcia November 19, 2008

MIAMI: Smaller US banks are finding unique PR opportunities to assert their healthy states despite otherwise dire economic news.

PR's Forefathers

November 17, 2008

PRWeek editor-in-chief Keith O'Brien and publishing director Julia Hood held a luncheon this summer in Chicago with four men who have more than 200 combined years of experience in the industry. Harold Burson, Daniel Edelman, Al Golin, and David Finn helped to establish the PR industry that exists today.

Anniversary Features

Views from the top

Maurice Lévy, Michael Roth, Martin Sorrell, John Wren November 17, 2008

Martin Sorrell, John Wren, Michael Roth, and Maurice Levy provide exclusive Op-Eds to PRWeek about how holding companies see the PR business

CEO Q&As

Keith O'Brien November 17, 2008

CEOs from Dell, BMC Software, and the American Heart Association discuss their communications strategy with PRWeek

Media scene

Frank Washkuch November 17, 2008

The pace in which the media industry changes seems to hasten each decade. Here are the most transformative events of the past 10 years.

Readership survey

November 17, 2008

This PRWeek reader survey was conducted through an e-mail to subscribers, a link on PRWeek.com, and through PRWeek's Facebook page. A total of 105 readers took the survey

The Lowdown

November 17, 2008

Awards/viral videos/budgets/vnrs/publicity/internal comms/magazines/crisis comms

Products and tools: newswires/broadcast

Tonya Garcia November 17, 2008

The sectors have had to adjust as the Web has changed the way companies disseminate news and how consumers receive it

Products and tools: monitoring/measurement

Tonya Garcia November 17, 2008

The Internet environment has only raised the importance of metrics and data, as there are more conversations to monitor and more sources to measure

Letters

November 17, 2008

The past ten years have seen amazing changes in the role of PR in the marketing mix, and in the influence of communications leaders.

10th Competition Recap

'Web search' wins PRWeek Tech Competition

Down the Avenue defeats Intake, wins the competition

In August, PRWeek held a single-elimination competition whereby readers voted on their favorite blog. Thirty-two blogs were chosen, and only one lasted the full five rounds. That blogger was Renee Blodgett, president of Blodgett Communications. A "blog post" she created specifically for PRWeek can be found here.

On the Beat

10th anniversary: media roundtable

Frank Washkuch November 17, 2008

Frank Washkuch held a virtual roundtable in September where he spoke to media experts about trends affecting the industry

10th anniversary: multicultural roundtable

Kimberly Maul November 17, 2008

Kimberly Maul a virtual roundtable in September where she spoke to multicultural experts about trends affecting the industry

10th anniversary: multicultural analysis

Kimberly Maul November 17, 2008

An increasingly diverse US market has created new realities and new opportunities for PR pros across the industry

10th anniversary: digital analysis

Alexandra Bruell November 17, 2008

In their nascent phase only 10 years ago, online tactics now shape the future of the PR industry

10th anniversary: digital roundtable

Alexandra Bruell November 17, 2008

Beth Krietsch held a virtual roundtable in September that discussed the with travel and tourism experts the trends that are affecting the industry

10th anniversary: nonprofit and CSR roundtable

Rose Gordon November 17, 2008

Rose Gordon held a virtual roundtable in September that discussed the with CSR experts the trends that are affecting the industry

10th anniversary: nonprofit and CSR analysis

Rose Gordon November 17, 2008

The nonprofit sector has upped its marketing prowess, while it has endured controversy and competition

10th anniversary: travel and tourism roundtable

Beth Krietsch November 17, 2008

Beth Krietsch held a virtual roundtable in September that discussed the with travel and tourism experts the trends that are affecting the industry

10th anniversary: travel and tourism analysis

Beth Krietsch November 17, 2008

Beit the itnernet, 9/11, or the current economy, Beth Krietsch looks at many factors that have impacted the sector - for both consumers and comms pros

10th anniversary: public affairs roundtable

Ted McKenna November 17, 2008

Ted McKenna held a virtual roundtable in September that discussed the with public affairs experts the trends that are affecting the industry

PRWeek Alumni

These are the people who have strengthened this publication through the past 10 years.

10th Slideshow

BOLD Predictions

PRWeek asked a number of thought leaders to make bold predictions about the future of the marketing communications and media industries. Here you will find their responses.

MOBILE

Steven Keith, EVP of strategy, Capstrat

In the next 18 months, the mobile handset will be the dominant advertising, marketing and PR delivery channel.

MEDIA RELATIONS

Curtis Hougland, founder, Attention

The era of pitching dies at the hands of social media. Instead, we produce, publish, share, link, tag, bookmark, organize, post, distribute, syndicate, and barter transparently, measurably and authentically.

TALENT
Bonin Bough, director of global social media, Pepsi
You will see a ton of corporate marketers poach senior digital talent from communications agencies leaving a void of experienced talent at top levels in digital agencies.

CULPABILITY

Mike Paul, CEO, Mike Paul & Associates

I predict the CEO or senior executive within a major global public relations agency will do "the perp walk" and go to prison for unethical and illegal work associated with a global financial corporation.

GREEN

Audra Hession, VP, Gibbs & Soell Public Relations

Home and building products marketers will bring planet-friendly messages back down to earth. Unsubstantiated, "aspirational" environmental themes will pivot to "wallet conscious" messaging for making smart green purchases on tighter budgets...

More predictions

Tenth Anniversary Blog

This week in PRWeek history

November 16, 1998

Introducing itself to the US PR industry with its initial issue, PRWeek profiled Tom Bell, former Burson-Marsteller CEO, who had just moved to ad firm Young & Rubicam; and considered the communications strategies that just-resigned former Speaker of the House Newt Gingrich could have used to change his career.

In international news, PricewaterhouseCoopers considered the use of a single, worldwide agency; McDonald's Middle East Development Co. appointed a Burson affiliate to handle its Middle Eastern communications work; and the UN's World Health Organization appointed a new PR director.

In US news, GCI disclosed five new clients, including DuPont; Weber Worldwide announced the opening of two offices due to increasing tech-sector work; and the industry speculated what agency former White House press secretary Mike McCurry would join.

Latest Features

Greenies boosts animal medicine

Tanya Lewis November 19, 2008

Greenies Pill Pockets are pet treats that hold medicine, making it easier for owners to medicate pets. Doug Pendley, director of retail sales/national accounts, explains that the product originated in the vet channel and hadn't been promoted to consumers. Greenies tasked Trone to help relaunch the product to consumers.