Do you buy a new study that found consumers want relevant brands more than trustworthy brands?
Visits to three top 50 global PR firms based in the U.K. provided a fresh view of the industry through a lens with many common characteristics.
Politico reported on Thursday that President Trump is planning to shake up his communications operation by pulling Sean Spicer from his on-camera role and putting his deputy, Sarah Huckabee Sanders, in the briefing room instead. What say you?
Reading the tea leaves for a hint on whether President Donald Trump will dismiss Press Secretary Sean Spicer, Communications Director Mike Dubke--or the entire White House comms team? Here are five times the president chatted about his press shop to members of the media.
In the middle of a tweet-storm about James Comey, China, and other topics, the president said he could end the daily press event.
Last night's winners at PRWeek's inspirational celebration of global communications represent an excellent benchmark for the industry.
Should President Trump stick with Sean Spicer behind the podium? Or go with deputy Sarah Huckabee Sanders? Take our poll or tweet at @prweekus with your answer.
Uproar PR and Spry partnered with Harbor House of Central Florida on the public service announcement.
It's a record. Nevada high schooler Carter Wilkerson bested Ellen DeGeneres' record on Tuesday for the most retweets, making him a social media legend. Now what to do with a year's worth of chicken nuggets?
From blockbuster action movies featuring famous Hollywood actors to moody thrillers directed by high-profile names such as Werner Herzog and Armando Bo, cinematic storytelling on behalf of brands has hit the big time.
Lifeline by Qualcomm? The Escape by BMW? Lo and Behold: Reveries of the Connected World by NetScout? Vote below or tweet at @pweekus with your answer.
Nothing but Star Wars. How 15 brands are geeking out on May the Fourth.
PRWeek's annual Agency Business Report content is live - the big story is that PR is becoming one cog in a wheel of wider services.
With an emphasis on all things integrated in vogue, do executives no longer strive for the chief communications officer title? Vote below or tweet at @prweekus with your answer.
In a word, respect, according to 2017 PRWeek Outstanding Student Tish Carmona.
The social media playbook is still being written but PR pros are uniquely positioned to take advantage of new opportunities on behalf of their brands and clients.
Will Pepsi's Kendall Jenner ad hurt its bottom line? Will people stop lacing up Adidas sneakers?
An Easter treat for everyone: Melissa McCarthy yells at kids at an Easter egg roll.
The last seven days goes to show just how important wise PR counsel is for every modern enterprise in maintaining reputation and mitigating risk.
Weeks or months? Or out by Easter? Vote below or tweet at @prweekus with your vote.