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The one thing employers really want from this year's college grads

The one thing employers really want from this year's college grads

In a word, respect, according to 2017 PRWeek Outstanding Student Tish Carmona.

It's our time - Just do it

It's our time - Just do it

The social media playbook is still being written but PR pros are uniquely positioned to take advantage of new opportunities on behalf of their brands and clients.

Your call: Do social media crises even matter?

Your call: Do social media crises even matter?

Will Pepsi's Kendall Jenner ad hurt its bottom line? Will people stop lacing up Adidas sneakers?

SNL puts Sean Spicer (back) in a bunny suit for Hitler comments

SNL puts Sean Spicer (back) in a bunny suit for Hitler comments

An Easter treat for everyone: Melissa McCarthy yells at kids at an Easter egg roll.

PR lessons from Al Golin and United Flight 3411

PR lessons from Al Golin and United Flight 3411

The last seven days goes to show just how important wise PR counsel is for every modern enterprise in maintaining reputation and mitigating risk.

Your call: How long will Sean Spicer last as White House press secretary?

Your call: How long will Sean Spicer last as White House press secretary?

Weeks or months? Or out by Easter? Vote below or tweet at @prweekus with your vote.

Oscar Munoz on GMA: 'I did not express the proper sentiment initially'

Oscar Munoz on GMA: 'I did not express the proper sentiment initially'

In his first television interview since passenger David Dao's removal from a Sunday flight, the United Airlines CEO again said he felt "shame" about the incident.

United Airlines needs to do better

United Airlines needs to do better

The airline's communications response to Flight 3411 so far is tone deaf and is doing nothing to resolve the situation.

McDonald's honors Al Golin

McDonald's honors Al Golin

McDonald's told the story of the brand's relationship with the Golin founder and thanked him and his family on Facebook and Twitter.

'The Kingmaker' abdicates: Mossberg is retiring

'The Kingmaker' abdicates: Mossberg is retiring

104 West CEO Patrick Ward reflects on the career of Walt Mossberg, his legacy, and their 25-year friendship.

Cross-cultural marketing is the key to targeting Gen Z

Cross-cultural marketing is the key to targeting Gen Z

Snappy new terms like GenZennial are compelling buzzwords but communicating with Gen Z calls for a more nuanced approach.

Poll: Lack of diversity to blame for Pepsi ad debacle

Poll: Lack of diversity to blame for Pepsi ad debacle

Asked how Pepsi could have "missed the mark" so badly with its ad starring Kendall Jenner, PRWeek readers pointed the finger at a lack of diversity in marketing.

Your call: What went wrong with the Pepsi ad starring Kendall Jenner?

Your call: What went wrong with the Pepsi ad starring Kendall Jenner?

Where to start? Take your pick from the list below or tweet your own answer at @prweekus.

You've got your PR diploma, now you need a job

You've got your PR diploma, now you need a job

Seven tips for recent graduates entering the job market.

Should brands cool it with April Fools' Day campaigns in the age of fake news?

Should brands cool it with April Fools' Day campaigns in the age of fake news?

Take our poll below or tweet at @prweekus. Should brands take a break from fake campaigns in the age of fake news?

LGBT groups rally to fight 'backroom deal' HB2 repeal

LGBT groups rally to fight 'backroom deal' HB2 repeal

The organizations say the repeal bill does not go far enough to get rid of the state's so-called "bathroom bill," which was passed a year ago.

Slate of films for Brand Film Festival New York announced

Slate of films for Brand Film Festival New York announced

PRWeek and Campaign have picked the lineup of films that will be screened at the May 4 festival in New York City.

Delta burns United over #LeggingsGate fiasco

Delta burns United over #LeggingsGate fiasco

Many social media users patted Delta on the back for its tweet, while others challenged the airline to disclose its own dress code policy.

YouTube's algorithms need a human touch

YouTube's algorithms need a human touch

Concerns about ads appearing next to inappropriate content on YouTube and Facebook's woes around fake news highlight the fact that, while tech is a prime driver of modern marketing and communications, machines are not perfect yet.

9 brands get in on the National Puppy Day cuteness

9 brands get in on the National Puppy Day cuteness

Not just pet and animal brands are getting in on the fuzziness. Sports teams, government agencies, and even the country of Canada are all posting their best puppy content and asking people to share their puppy pictures.