Blogs

More trouble for Jessica Alba's Honest Company - this time a suit over its marketing

More trouble for Jessica Alba's Honest Company - this time a suit over its marketing

A class action complaint says the company is "deceptively and misleadingly" labeling and promoting its products.

#Deflategate ruling: PR pros celebrate Brady, blast Goodell

#Deflategate ruling: PR pros celebrate Brady, blast Goodell

New England quarterback Tom Brady beat the "Deflategate" court case, but the NFL and commissioner Roger Goodell are facing criticism on social media.

If you thought Millennials were different, wait for Gen Z

If you thought Millennials were different, wait for Gen Z

Generation Z is diverse, independent, knowledge-craving, and socially savvy, yet channel selective.

It's the authenticity, stupid

It's the authenticity, stupid

In demand in the early stages of this election cycle as much as it's ever been in the marketing world, authenticity is driving early surges by Donald Trump and Bernie Sanders.

What is the point of advertising?

What is the point of advertising?

Communicators are taking more notice than ever of paid media as marketing disciplines converge, but many question the future of traditional TV advertising. Is it quickly becoming a busted flush and what does that mean for PR pros?

Your Call: Who pulled off its logo redesign better, Google or Verizon?

Your Call: Who pulled off its logo redesign better, Google or Verizon?

Google took the wraps off its new logo this week. So did Verizon. Who unveiled its new corporate image best?

Ludlum: 5 implications last week's National Labor Relations Board decision will have on communicators

Ludlum: 5 implications last week's National Labor Relations Board decision will have on communicators

The decision made last week by the NLRB is the latest event fundamentally changing the relationship between employers and employees. It has plenty of implications for professional communicators.

Bye, McDonald's: Burger King continues Peace Day mission with other brands

Bye, McDonald's: Burger King continues Peace Day mission with other brands

Burger King is reaching out to more food chains to merge burgers in the name of Peace Day.

How nine brands described their jobs to five-year-olds on Twitter

How nine brands described their jobs to five-year-olds on Twitter

The hashtag garnered more than 15,000 tweets by Tuesday afternoon.

Kim Kardashian West's Diclegis #CorrectiveAd clears air on FDA requirements

Kim Kardashian West's Diclegis #CorrectiveAd clears air on FDA requirements

The reality-show star took to Instagram again on Sunday night to promote morning sickness medication Diclegis, this time with extensive risk information.

How sharing can open up your creativity

How sharing can open up your creativity

Great ideas come from many different and unexpected places - share your creative stimuli with us and let's celebrate trying to win the battle of the big idea.

#WeStandWithWDBJ: Journalists across the nation band together over shooting

#WeStandWithWDBJ: Journalists across the nation band together over shooting

Using the hashtag #WeStandWithWDBJ, journalists voiced their condolences after the tragic on-air shooting of Virginia TV station WDBJ reporter Alison Parker and cameraman Adam Ward.

Watch out Nike: Under Armour is coming to get you

Watch out Nike: Under Armour is coming to get you

Under Armour's latest campaign will propel the brand one step closer to rival Nike.

Infographic: Internet porn...is it really that big?

Infographic: Internet porn...is it really that big?

Still think the world of online porn is too taboo? Sex toy company Carvaka is out to prove how prevalent, profitable, and influential it really is. The company released an infographic detailing the impact Internet porn has had the world over, who's using it, and how often.

How 16 brands barked up the right tree on #NationalDogDay

How 16 brands barked up the right tree on #NationalDogDay

Some unexpected companies, such as Hello Kitty and Tidy Cats, were able to creatively tie #NationalDogDay to their brands on Twitter.

Infographic: What marketers are getting wrong about Baby Boomers

Infographic: What marketers are getting wrong about Baby Boomers

When it comes to marketing to the Baby Boomer generation, brands are missing the mark, according to Infleunt50, a marketing services firm launched by AARP. The firm, which has clients including Avis and UnitedHealthcare, contends marketers are targeting Millennials at the expense of consumers age 50 and older.

Infographic: A step-by-step guide to surviving a recall

How should brands respond to a crisis that requires a recall? This infographic from Fineman PR lists the steps.

Long live The New York Times: And long live Amazon

Long live The New York Times: And long live Amazon

This week's face-off between the world's most respected media outlet and one of the most innovative and disruptive technology companies demonstrates the best about both parties.

KFC's quirky Colonel Sanders effort will build brand affinity

KFC's quirky Colonel Sanders effort will build brand affinity

The revamped colonel campaign is grabbing consumer attention and generating brand buzz.

Social media and immigration comms are the 2016 trends to watch

Social media and immigration comms are the 2016 trends to watch

The GOP has learned its lesson from 2012 on social media; not so much on immigration.

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