Blogs

Claiming it's owed $5m, MWW files suit against McDonald's operator group

Claiming it's owed $5m, MWW files suit against McDonald's operator group

After the McDonald's New York Tri-State Owner/Operators Association allegedly cut ties with MWW in early October due to a perceived client conflict, the firm took legal action against the group.

The 10 best companies at reporting CSR, according to Baruch College

The 10 best companies at reporting CSR, according to Baruch College

Baruch College's CSR-Sustainability Monitor study looked at the corporate social responsibility reports of 614 of the biggest companies in the world and ranked them on a scale of zero to 100. Below is the study's top 10. One surprise: two mining companies are in the top five.

Video: Students share their dream PR jobs

Video: Students share their dream PR jobs

What does the next generation of PR pros want from their careers?

How to persuade The New York Times that PR is not about spin

How to persuade The New York Times that PR is not about spin

The Times' recent characterization of PR as being predicated on spin and propaganda missed the point of the Council of PR Firms' rebrand.

New York officials learn lessons from Dallas after first Ebola diagnosis in city

New York officials learn lessons from Dallas after first Ebola diagnosis in city

Officials went into overdrive to stave off hysteria in the city, holding a press conference Thursday night not long after Dr. Craig Spencer was diagnosed with Ebola and isolated.

To be a disruptor, steer clear of 'the same old crap'

To be a disruptor, steer clear of 'the same old crap'

Most brands are trying to disrupt the market, but what does disruption actually mean?

Josh Earnest risks selfie humiliation on World Series bet

Josh Earnest risks selfie humiliation on World Series bet

He made the wager before the Royals lost to the Giants in game one of the World Series on Tuesday night.

CVS doesn't bend to social media campaign against homeopathic remedies

CVS doesn't bend to social media campaign against homeopathic remedies

CVS isn't backing down after a social media influencer called for the chain to stop selling homeopathic remedies by downing a bottle of them herself.

No days off for CDC in anti-Ebola comms crusade

No days off for CDC in anti-Ebola comms crusade

The CDC is using a range of methods to calm the fears of hospital workers and the public about Ebola.

Busting 5 modern myths about PR

Busting 5 modern myths about PR

Why there's usually another side to every PR trend or story. And why the list isn't everything.

GCI Health initiative looks for ways to put patients front and center

GCI Health initiative looks for ways to put patients front and center

GCI Health launched the Patients at the Center initiative this week, with the goal of determining ways to put consumers at the forefront of healthcare communications strategies.

Burson hired by Dallas hospital at center of US Ebola crisis

Burson hired by Dallas hospital at center of US Ebola crisis

Burson-Marsteller was hired by Texas Health Presbyterian Hospital, the medical center in Dallas where Ebola patient Thomas Duncan died and two nurses reportedly contracted the disease, last week, according to The New York Times.

CDC reaches out to passengers who flew with second nurse to contract Ebola

CDC reaches out to passengers who flew with second nurse to contract Ebola

The CDC reached out to the public via tweet and media notification on Wednesday to track down passengers of a Frontier Airlines flight who traveled with the second healthcare worker to contract Ebola.

How Michelle Obama 'turned up' the staid Twitter Q&A format

How Michelle Obama 'turned up' the staid Twitter Q&A format

The first lady got social media buzzing on Tuesday by referencing DJ Snake and Lil Jon while promoting healthy eating in a Twitter Q&A.

Dairy Queen transparent, but not social, about data breach

Dairy Queen transparent, but not social, about data breach

The ice-cream chain informed customers about a cyberattack on its servers via a statement on its website, but was silent on social media.

LinkedIn is a great template for the CEO-CCO relationship

LinkedIn is a great template for the CEO-CCO relationship

A conversation on stage between CEO Jeff Weiner and CCO Shannon Stubo yielded excellent clues to an effective relationship between comms and the C-suite.

Fortune's Lashinsky: Branded content is 'propaganda'

Fortune's Lashinsky: Branded content is 'propaganda'

Speaking at LinkedIn's CommsConnect event, Adam Lashinsky of Fortune dismissed branded content as "propaganda."

How Interbrand's top 10 stack up on social media

How Interbrand's top 10 stack up on social media

PRWeek looks at how Interbrand's top 10 most valuable brands match up on Facebook, Twitter, and Instagram.

When Jeff met Shannon: How LinkedIn's CEO hired his top PR exec

When Jeff met Shannon: How LinkedIn's CEO hired his top PR exec

Shannon Stubo said she initially turned down the top PR job at LinkedIn.

CVS chief exec Merlo discusses health-focused rebrand success

CVS chief exec Merlo discusses health-focused rebrand success

Selling tobacco at CVS Health's more than 7,700 stores contradicted the company's purpose and created a barrier for partnerships before the products were pulled from shelves last month, said president and CEO Larry Merlo.

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