Blogs

BrewDog cofounder James Watt: 'Targeting specific demographics is outdated'

BrewDog cofounder James Watt: 'Targeting specific demographics is outdated'

The U.K.-based craft brewer is planning to stick to the same game plan it used in its home market to make a splash in the U.S.

Comms can help prove Silicon Valley isn't an empathy-free zone

Comms can help prove Silicon Valley isn't an empathy-free zone

Businesses on the West Coast may lack empathy and have been slow to wake up to their wider social responsibilities, but they are still on the positive side of the balance sheet in terms of value creation.

Poll: Should more brands follow Kellogg's lead and stop advertising on Breitbart?

Poll: Should more brands follow Kellogg's lead and stop advertising on Breitbart?

Tell us what you think of the cereal company's controversial move.

How pharma brands are marking #WorldAIDSDay

How pharma brands are marking #WorldAIDSDay

Many companies are taking the opportunity to share their progress or research towards finding a cure or developing treatments for the HIV and AIDS.

December initiatives provide us principles to strive for in 2017

December initiatives provide us principles to strive for in 2017

Read the profiles of our 2016 Hall of Fame honorees Margi Booth, Lisa Caputo, David Drobis, Steve Harris, John Onoda, and Patrice Tanaka, and you will see themes emerging from which everyone can learn.

Why Dex Torricke-Barton is putting Silicon Valley on hold for the Rust Belt

Why Dex Torricke-Barton is putting Silicon Valley on hold for the Rust Belt

The veteran of Google, Facebook, and SpaceX is launching Onwards, a group that will work to build bridges with economically disaffected communities in the age of President Trump.

Time to end navel-gazing and for business to lead

Time to end navel-gazing and for business to lead

The post-election landscape is going to be very different and challenging - but the Earth didn't stop spinning. Business must grasp the opportunity to lead and be genuinely authentic.

Poll: Who will be President Donald Trump's White House press secretary?

Poll: Who will be President Donald Trump's White House press secretary?

Tell us who you think President-elect Donald Trump will pick to brief the press every day.

Handicapping who'll be the next White House press secretary

Handicapping who'll be the next White House press secretary

President-elect Donald Trump and his transition team have a lot of positions to fill, and one of them is White House press secretary, often called the public face of an administration. PRWeek looks at who could be the man or woman behind the podium in a Trump administration.

Re-vote: PR execs revisit their heavily pro-Hillary election predictions

Re-vote: PR execs revisit their heavily pro-Hillary election predictions

PRWeek's informal survey of PR pros predicted unanimously that Hillary Clinton would win Tuesday's presidential election, but Donald Trump decisively won the race. We asked them--and others--what happened.

POLL: What won the election for Donald Trump?

POLL: What won the election for Donald Trump?

Choose the biggest contributing factor to the stunning outcome.

Election Day snapshot: What 9 PR agencies are up to as history is made

Election Day snapshot: What 9 PR agencies are up to as history is made

From giving employees time off to vote to providing in-depth analysis to running quirky campaigns poking fun at Donald Trump, agencies are keeping busy as voters go to the polls.

How 9 brands are taking part in the Mannequin Challenge

How 9 brands are taking part in the Mannequin Challenge

Even Hillary Clinton found time on the morning of Election Day to pose for a Mannequin Challenge video, with a get-out-the-vote message, of course.

They're with her: PR execs predict a resounding Clinton victory

They're with her: PR execs predict a resounding Clinton victory

Communications pros reached in an informal survey by PRWeek overwhelmingly predicted former Secretary of State Hillary Clinton will make history on Tuesday and become the first woman elected president of the United States.

It's time for a check-up

It's time for a check-up

PRWeek and Medical Marketing & Media have teamed up to produce a special batch of content that dives deep into the rapidly evolving health sector - including the inaugural Health Influencer 50.

Chicago firms bask in Cubs' historic World Series victory

Chicago firms bask in Cubs' historic World Series victory

It hadn't happened in 108 years, so when the Cubs won the World Series, Chicago agencies went all out to celebrate.

How 6 influencers are plugging #NationalSandwichDay for Subway

How 6 influencers are plugging #NationalSandwichDay for Subway

The sandwich chain tapped a group of influencers and bought a sponsored hashtag on Twitter on Thursday.

PR pros to those outraged by Starbucks' green cups: 'Grow the cup up'

PR pros to those outraged by Starbucks' green cups: 'Grow the cup up'

Starbucks launched a well-meaning unity initiative on Tuesday. Cue the outrage.

POLL: Is Russia's attempt to hire a PR firm to improve its image abroad a good idea?
Poll: #RIPVine. What's your reaction?

Poll: #RIPVine. What's your reaction?

Heartbroken? Or hardly care?