With two debates down for the Republican candidates, the Democrats finally take the stage on Tuesday.
Cheerios wasted no time getting information out across various platforms.
'The Wall Street Journal' reported this week that Goldman Sachs will release its next quarterly earnings report via Twitter and its own website. A smart investment or not?
Volkswagen Group of America CEO Michael Horn spent Thursday morning being peppered with questions by members of Congress about the company's emissions regulations evasions.
When the opportunity arose to work with the White House initiative to urge 8.8 million lawful permanent residents to obtain citizenship, we knew República had to be a part of it.
The Draft Biden 2016 Super-PAC released its first ad urging Vice President Joe Biden to throw his hat in the ring for the Democratic presidential nomination.
For many executives, it's the most stressful time of the year: budget season.
The fast-food chain is getting no shortage of traditional media coverage, as well.
Brands are getting better at creating content. Next, they need to collaborate.
At an Advertising Week panel in Washington, DC, comms pros discussed some of the pervasive issues surrounding diversity - or lack of it -- in the PR industry.
Would eliminating the limit give users new options or dilute the service? Take our poll below.
Diversity isn't just having more women or people of color in the room. It means professionals from different socioeconomic backgrounds, sexual orientations, political and religious beliefs, and even physical abilities.
"Don't believe everything you read on the Internet," the social network says.
From Dunkin' Donuts to Walt Disney World, brands gave their Twitter accounts an extra shot of caffeine on Tuesday.
Adding a touch of humor to an educational show has been key to Sesame Street's longevity, Caroll Spinney, who plays Big Bird and Oscar the Grouch, said at Advertising Week.
"Even our critics will say we're much more transparent than similar organizations," the former president said about the Clinton Foundation's fundraising on Monday morning.
Now is the time for brands to dive into virtual reality to engage, entertain, and educate consumers.
It wasn't the interview the media wanted, but the Democratic frontrunner's chat with the 'Girls' star has a definite purpose.
Was Turing CEO Martin Shkreli's media performance really all that bad - or was he doomed to failure from the start?
Whether a social media faux pas or a much bigger crisis, brands shouldn't be afraid to apologize. But how they do so is just as important.