New England quarterback Tom Brady beat the "Deflategate" court case, but the NFL and commissioner Roger Goodell are facing criticism on social media.
Generation Z is diverse, independent, knowledge-craving, and socially savvy, yet channel selective.
In demand in the early stages of this election cycle as much as it's ever been in the marketing world, authenticity is driving early surges by Donald Trump and Bernie Sanders.
Communicators are taking more notice than ever of paid media as marketing disciplines converge, but many question the future of traditional TV advertising. Is it quickly becoming a busted flush and what does that mean for PR pros?
Google took the wraps off its new logo this week. So did Verizon. Who unveiled its new corporate image best?
Ludlum: 5 implications last week's National Labor Relations Board decision will have on communicators
The decision made last week by the NLRB is the latest event fundamentally changing the relationship between employers and employees. It has plenty of implications for professional communicators.
Burger King is reaching out to more food chains to merge burgers in the name of Peace Day.
The hashtag garnered more than 15,000 tweets by Tuesday afternoon.
The reality-show star took to Instagram again on Sunday night to promote morning sickness medication Diclegis, this time with extensive risk information.
Great ideas come from many different and unexpected places - share your creative stimuli with us and let's celebrate trying to win the battle of the big idea.
Using the hashtag #WeStandWithWDBJ, journalists voiced their condolences after the tragic on-air shooting of Virginia TV station WDBJ reporter Alison Parker and cameraman Adam Ward.
Under Armour's latest campaign will propel the brand one step closer to rival Nike.
Still think the world of online porn is too taboo? Sex toy company Carvaka is out to prove how prevalent, profitable, and influential it really is. The company released an infographic detailing the impact Internet porn has had the world over, who's using it, and how often.
Some unexpected companies, such as Hello Kitty and Tidy Cats, were able to creatively tie #NationalDogDay to their brands on Twitter.
When it comes to marketing to the Baby Boomer generation, brands are missing the mark, according to Infleunt50, a marketing services firm launched by AARP. The firm, which has clients including Avis and UnitedHealthcare, contends marketers are targeting Millennials at the expense of consumers age 50 and older.
How should brands respond to a crisis that requires a recall? This infographic from Fineman PR lists the steps.
This week's face-off between the world's most respected media outlet and one of the most innovative and disruptive technology companies demonstrates the best about both parties.
The revamped colonel campaign is grabbing consumer attention and generating brand buzz.
The GOP has learned its lesson from 2012 on social media; not so much on immigration.
Some communications tips to help your brand avoid a public execution.