You don't have to shield your eyes from social media during today's eclipse! Brands from DoubleTree by Hilton to Pizza Hut to Warby Parker have found creative ways to capitalize on the total solar eclipse.
Business can fill the moral vacuum created by President Trump but company CEOs have to balance a tightrope in doing so.
PRWeek's editorial team discusses the news of the week with special guest Julie Batliner, president of Carmichael Lynch Relate.
Look the moon on the sun, brands are all over the total eclipse coming Monday.
Seven CEOs dropped out of the president's manufacturing council before he disbanded it on Wednesday, along with another board of top executives.
Hicks was named interim White House communications director Wednesday. Unlike a certain predecessor, she has a record of keeping out of the spotlight.
The robots may one day fulfil dystopian science fiction visions and take over the human race, but that day is still far in the future - in the meantime, marketers and communicators are working out how AI can be effectively utilized in their world.
Snapchat has underperformed in back-to-back earnings calls. Is it still a place brands need to be?
Fans who interact with the M&M's microsite can access the singer's new single, "Real Deal."
Accenture acquired another firm this week, the latest sign that business consultancies are elbowing their way onto agencies' turf. Worried yet?
Scaramucci was relieved of his role at the request of new Chief of Staff John Kelly, according to several reports.
Obama and Bush vets weighed in on the recently appointed comms director's colorful language.
The new White House communications director has made an immediate mark in a totally unorthodox way that isn't making anyone think of PR in a more positive light after the Sean Spicer experience.
After a six-month stint as President Trump's White House press secretary, Sean Spicer is about to be on the market. Would you hire him for a corporate or agency role?
Anthony Scaramucci will need to be less of a show pony and more of a work horse to get the Trump administration's communications on track, according to Don Baer.
The organization found itself at the center of a political firestorm on Monday evening after President Trump addressed its annual Jamboree with a politically charged speech.
The consensus: They're still not impressed with Spicer and are extremely wary of the new hire.
Spicer's short but notable tenure as White House press secretary came to an abrupt end on Friday. From Inauguration Day to Saturday Night Live, here's a timeline of his term.
The FTC wants to crack down on influencer marketing but, transparency aside, people increasingly turn to people like themselves when they are seeking information and entertainment.
The former hedge fund manager is said to be in line for the White House communications director job.