The fast-food chain is getting no shortage of traditional media coverage, as well.
Brands are getting better at creating content. Next, they need to collaborate.
At an Advertising Week panel in Washington, DC, comms pros discussed some of the pervasive issues surrounding diversity - or lack of it -- in the PR industry.
Would eliminating the limit give users new options or dilute the service? Take our poll below.
Diversity isn't just having more women or people of color in the room. It means professionals from different socioeconomic backgrounds, sexual orientations, political and religious beliefs, and even physical abilities.
"Don't believe everything you read on the Internet," the social network says.
From Dunkin' Donuts to Walt Disney World, brands gave their Twitter accounts an extra shot of caffeine on Tuesday.
Adding a touch of humor to an educational show has been key to Sesame Street's longevity, Caroll Spinney, who plays Big Bird and Oscar the Grouch, said at Advertising Week.
"Even our critics will say we're much more transparent than similar organizations," the former president said about the Clinton Foundation's fundraising on Monday morning.
Now is the time for brands to dive into virtual reality to engage, entertain, and educate consumers.
It wasn't the interview the media wanted, but the Democratic frontrunner's chat with the 'Girls' star has a definite purpose.
Was Turing CEO Martin Shkreli's media performance really all that bad - or was he doomed to failure from the start?
Whether a social media faux pas or a much bigger crisis, brands shouldn't be afraid to apologize. But how they do so is just as important.
American Airlines? Fiat? Jeep?
With Aaron Sorkin's 'Steve Jobs' scheduled to hit theaters next month, Andy Cunningham looks back on her work with the legend - both during his life and after his death.
A gallery of snapshots from the 2015 dinner honoring 40 of the best and brightest professionals younger than 40.
Photos from the PRWeek Conference, A Roadmap To Integration.
Communications professionals gave a near unanimous thumbs up to Pope Francis' historic address to a joint session of Congress on Thursday. The pontiff addressed issues such as climate change and immigration and touched on hot-button topics such as abortion.
Alibaba comms leader Jim Wilkinson explains why the Chinese e-commerce giant chose to fight a Barron's article with a 2,000-word letter to the editor rather than taking a short, snappy approach on social.
If anyone is equipped to figure out what content consumers actually do want, it's PR professionals.