Blogs

Your call: What's more important to you in a brand, relevance or trustworthiness?

Do you buy a new study that found consumers want relevant brands more than trustworthy brands?

Two nations divided by a common language

Two nations divided by a common language

Visits to three top 50 global PR firms based in the U.K. provided a fresh view of the industry through a lens with many common characteristics.

Poll: Have we seen the last Sean Spicer White House press briefing?

Poll: Have we seen the last Sean Spicer White House press briefing?

Politico reported on Thursday that President Trump is planning to shake up his communications operation by pulling Sean Spicer from his on-camera role and putting his deputy, Sarah Huckabee Sanders, in the briefing room instead. What say you?

'Doesn't the guy own a dark suit?' 5 times Trump was quoted about his comms team

'Doesn't the guy own a dark suit?' 5 times Trump was quoted about his comms team

Reading the tea leaves for a hint on whether President Donald Trump will dismiss Press Secretary Sean Spicer, Communications Director Mike Dubke--or the entire White House comms team? Here are five times the president chatted about his press shop to members of the media.

The end of the White House press briefing? Trump threatens on Twitter

The end of the White House press briefing? Trump threatens on Twitter

In the middle of a tweet-storm about James Comey, China, and other topics, the president said he could end the daily press event.

Great global work from fearless PR leaders

Great global work from fearless PR leaders

Last night's winners at PRWeek's inspirational celebration of global communications represent an excellent benchmark for the industry.

Poll: Spicer or Sanders? You pick

Poll: Spicer or Sanders? You pick

Should President Trump stick with Sean Spicer behind the podium? Or go with deputy Sarah Huckabee Sanders? Take our poll or tweet at @prweekus with your answer.

Watch: Florida firms team up for Mother's Day anti-abuse PSA

Watch: Florida firms team up for Mother's Day anti-abuse PSA

Uproar PR and Spry partnered with Harbor House of Central Florida on the public service announcement.

Carter's getting his nuggs. How Wendy's and Twitter responded

Carter's getting his nuggs. How Wendy's and Twitter responded

It's a record. Nevada high schooler Carter Wilkerson bested Ellen DeGeneres' record on Tuesday for the most retweets, making him a social media legend. Now what to do with a year's worth of chicken nuggets?

Film is the form for effective brand storytelling

Film is the form for effective brand storytelling

From blockbuster action movies featuring famous Hollywood actors to moody thrillers directed by high-profile names such as Werner Herzog and Armando Bo, cinematic storytelling on behalf of brands has hit the big time.

What's your favorite brand film of the past year?

What's your favorite brand film of the past year?

Lifeline by Qualcomm? The Escape by BMW? Lo and Behold: Reveries of the Connected World by NetScout? Vote below or tweet at @pweekus with your answer.

Some brands use the Force, others fall to the Dark Side on #StarWarsDay

Some brands use the Force, others fall to the Dark Side on #StarWarsDay

Nothing but Star Wars. How 15 brands are geeking out on May the Fourth.

Agency revenue still rising in era of integration and transformation

Agency revenue still rising in era of integration and transformation

PRWeek's annual Agency Business Report content is live - the big story is that PR is becoming one cog in a wheel of wider services.

Your call: Has the chief communications officer title gone out of style?

Your call: Has the chief communications officer title gone out of style?

With an emphasis on all things integrated in vogue, do executives no longer strive for the chief communications officer title? Vote below or tweet at @prweekus with your answer.

The one thing employers really want from this year's college grads

The one thing employers really want from this year's college grads

In a word, respect, according to 2017 PRWeek Outstanding Student Tish Carmona.

It's our time - Just do it

It's our time - Just do it

The social media playbook is still being written but PR pros are uniquely positioned to take advantage of new opportunities on behalf of their brands and clients.

Your call: Do social media crises even matter?

Your call: Do social media crises even matter?

Will Pepsi's Kendall Jenner ad hurt its bottom line? Will people stop lacing up Adidas sneakers?

SNL puts Sean Spicer (back) in a bunny suit for Hitler comments

SNL puts Sean Spicer (back) in a bunny suit for Hitler comments

An Easter treat for everyone: Melissa McCarthy yells at kids at an Easter egg roll.

PR lessons from Al Golin and United Flight 3411

PR lessons from Al Golin and United Flight 3411

The last seven days goes to show just how important wise PR counsel is for every modern enterprise in maintaining reputation and mitigating risk.

Your call: How long will Sean Spicer last as White House press secretary?

Your call: How long will Sean Spicer last as White House press secretary?

Weeks or months? Or out by Easter? Vote below or tweet at @prweekus with your vote.