The Cannes Lions Pharma Jury members chatted about their likes and dislikes from the Cannes Lions 2015 entries.
It's one way that the company is trying to make consumers comfortable with the idea of staying in a stranger's home.
The McCann chief and former Weber Shandwick CEO sat down with PRWeek at the Cannes Lions International Festival of Creativity.
The best sound bites from last week's annual Festival of Creativity at Cannes in the South of France.
She is still in police custody.
The former vice president sat down with WPP chief Martin Sorrell at Cannes.
The incoming leader of MSLGroup sat down with Campaign in the South of France.
A blockade of Nice Airport by angry French taxi drivers ended a multifaceted and multi-layered week in Cannes in bizarre fashion for the global marketing community in attendance.
Judges said they looked to reward creativity - smart insights that defied conventions. One speaker advised, "When you're thinking about dentures and the older woman sitting by her bedside enters your imagination, please ask her to leave."
After the Supreme Court ruled that same-sex marriage is officially legal in the US, brands showcased their pride on social media.
This year's meeting of the great and good from the creative, business, and media communities in the South of France featured the debut of the Glass Lions, but the winners' stage was still dominated by men.
Leo Burnett Canada CEO and chief creative officer Judy John explains the process behind Procter & Gamble's Always #LikeAGirl campaign, this year's Cannes Lions PR Grand Prix winner.
After an inspiring, thought-provoking, and sometimes exhausting week at Cannes, PRWeek editor-in-chief Steve Barrett consults the PR Lions judging jury to identify the most telling insights for communications pros.
Many prominent politicians waited for political cover before taking a stand on the Confederate flag. They got it from Walmart, Sears, and Amazon.
Was this the year that PR agencies figured out the secret sauce for entering and winning Cannes Lions awards? Take our poll below.
The best of Tuesday in Cannes, from the view of PRWeek US Editor-in-Chief Steve Barrett and Marketing Editor Rachel Barnes.
UNICEF and Unilever teamed up with Cannes Lions to discover the next generation of young creative talent and empower them to focus their skills on strengthening health systems in the developing world.
South Carolina's Republican governor said Monday that the Confederate flag "does not represent the future" of her state.
The Cannes Health Lions featured some amazing and very creative work, but PR firms were conspicuous by their absence from the competition.
JetBlue is the latest example of a brand using a creative live initiative to stand out from the pack.