Blogs

Who real-timed Valentine's Day the best - Butterfinger, Sony, or UPS?

Who real-timed Valentine's Day the best - Butterfinger, Sony, or UPS?

All three brands put real heart into their tweets.

In honor of a PR legend

In honor of a PR legend

As PRWeek's PR professional of the 20th century Harold Burson celebrates his 95th birthday, editor-in-chief Steve Barrett looks back on some of the wisdom and achievements of the great man.

Your call: Which brand got the biggest Super Bowl buzz bump?

Your call: Which brand got the biggest Super Bowl buzz bump?

From Peyton Manning's Budweiser name drop to Beyoncé's Red Lobster lyrics, some brands got a lot of attention - without huge ad buys.

Coca-Cola's expectation-beating results credited to 'quality of marketing'

Coca-Cola's expectation-beating results credited to 'quality of marketing'

The soft-drink-maker has cited its "quality of marketing" as a driver of global sales.

Marketing feats and fumbles from Super Bowl 50

Marketing feats and fumbles from Super Bowl 50

After manning - no pun intended! - PRWeek's Twitter account during Super Bowl 50, Frank Washkuch picks the ads that made his night, as well as readers' favorites.

Amid Super Bowl 50, NFL faces its biggest fight: Making the game safe

Amid Super Bowl 50, NFL faces its biggest fight: Making the game safe

On the eve of a Super Bowl likely to attract record ratings, the NFL is facing a critical long-term issue in player concussions. Improved communications can't solve the problem by itself, but it could give the league a good place to start.

Roll up for the greatest marketing show on earth

Roll up for the greatest marketing show on earth

Brands invest millions attempting to reach consumers during the annual Super Bowl and this year's clash between Carolina and Denver is no exception. But marketers will hope the Broncos aren't blown apart in a trademark first-half charge by the Panthers charismatic QB Cam Newton.

Uber has a new logo - and people are outraged

Uber has a new logo - and people are outraged

Twitter users gave the new logo, which Uber touted to several media outlets, a poor rating on Tuesday.

Groundhog Day: 15 brands react to Phil's early spring prediction

Groundhog Day: 15 brands react to Phil's early spring prediction

Brands across different industries were able to find creative ways to connect their products with the world-famous furry forecaster - even cat litter brand Tidy Cats.

First rule of Brand Fight Club: Be authentic

First rule of Brand Fight Club: Be authentic

Why it's time for brands to take off the gloves and sharpen the bantering skills of their social media teams.

McDonald's explains the case of the missing cheese

McDonald's explains the case of the missing cheese

Some people are not lovin' McDonald's after being served cheese-less mozzarella sticks.

Playing Devil's advocate with Barbie and her new body types

Playing Devil's advocate with Barbie and her new body types

It's a noble move by Mattel. But will kids really, truly want the new Barbies?

Redefining PR as lobbying should be a nonstarter in New York

Redefining PR as lobbying should be a nonstarter in New York

The state's Joint Ethics Commission passed a measure that would redefine PR pros as lobbyists this week. It might be well intentioned, but it's unrealistic and unenforceable.

Facebook cashes in on the branded content revolution

Facebook cashes in on the branded content revolution

Figures released this week by Mark Zuckerberg's brainchild prove the impact that video and film has on the way people consume information and receive brand messages.

7 tips for when your client says, 'Let's do Fashion Week'

7 tips for when your client says, 'Let's do Fashion Week'

It's less than a month until New York Fashion Week begins. Here are seven tips for getting the most out of the series of events.

How one agency is fighting back against the objectification of women in advertising

How one agency is fighting back against the objectification of women in advertising

At first, Madonna Badger might seem like an odd choice to lead the fight against the objectification of women in advertising, having created provocative ads for Calvin Klein in the 1990s. She explains why she's leading the charge on the controversial issue.

Wendy's wins when Burger King tries Twitter burn

Wendy's wins when Burger King tries Twitter burn

Burger King poked fun at Wendy's 4 for $4 deals last week. Wendy's didn't get mad; it got even - and then some.

Twitter looks to GCI, Ketchum vet Leslie Berland to fill CMO role

Twitter looks to GCI, Ketchum vet Leslie Berland to fill CMO role

The social media platform hired Leslie Berland, a veteran of GCI Group and Ketchum, from American Express for its CMO position.

Michigan governor hires Mercury, Finn Partners' Nowling amid Flint water crisis

Michigan governor hires Mercury, Finn Partners' Nowling amid Flint water crisis

"Every resource is being brought to bear on helping the people of Flint, and that includes the additional communication help we've brought in," said Governor Rick Snyder's press secretary.

Something for Renee Wilson's to-do list?

Something for Renee Wilson's to-do list?

Renee Wilson started in her new role as president of the PR Council this week. Increasing diversity and inclusion at PR agencies is sure to be one of her top priorities - but is it time to introduce numerical benchmarks to the debate?