Michael Sherman, VP of corporate communications, Christie's, shares his morning ritual and what he would do if he ruled the world for a day.
The social network giant wants to host mainstream media owners' content within its platform and encourage agencies to spend more of their clients' ad dollars within this closed shop.
Take our poll on how Lufthansa's chief executive has responded to the Tuesday crash of a Germanwings flight in southern France.
The line where brand marketing ends and Hollywood begins is blurring.
The two food giants released an infographic with their Wednesday morning merger announcement.
The discount airliner's CEO also spoke at a press conference on Tuesday. Airbus and the International Federation of Air Line Pilots' Associations both released statements on the incident.
A growing number of Americans are willing to use health-focused apps and websites.
PRWeek's 2015 Communicator of the Year reminds us of the power of human spirit and the enduring nature of storytelling.
The backlash against Starbucks should not deter other major for-profit brands from getting involved in well-intentioned initiatives.
Team Clinton ramped up, and team Walker downsized.
Almost as soon as SXSW is over, it's time to plan for the next one.
The campaign was widely mocked across digital and social media on Tuesday.
SXSW is an example for PR and many other industries of how to approach diversity.
Mophie has gained attention at SXSW for its initiative to dispatch a pack of St. Bernard rescue dogs to help charge attendees' phones.
When it comes to coping with cyber shame, are you using the Apple or the Kanye West approach? Huge's Megan Wintersteen shared advice with SXSW attendees.
South by Southwest Interactive has become the epicenter of where marcomms meets innovation. It could just as appropriately be called SXSW Integrated.
With some celebrating #PiDay thrown in for good measure.
Who jilted who is top of many people's minds, but in the end both Russia and Ketchum realized their continuing partnership was becoming ineffectual and counterproductive.
Was it a shortsighted decision by the agency? Or just another case of two entities whose positions drifted over time?
Tips on making the most of your SXSW experience, from two regular attendees