All three brands put real heart into their tweets.
As PRWeek's PR professional of the 20th century Harold Burson celebrates his 95th birthday, editor-in-chief Steve Barrett looks back on some of the wisdom and achievements of the great man.
From Peyton Manning's Budweiser name drop to Beyoncé's Red Lobster lyrics, some brands got a lot of attention - without huge ad buys.
The soft-drink-maker has cited its "quality of marketing" as a driver of global sales.
After manning - no pun intended! - PRWeek's Twitter account during Super Bowl 50, Frank Washkuch picks the ads that made his night, as well as readers' favorites.
On the eve of a Super Bowl likely to attract record ratings, the NFL is facing a critical long-term issue in player concussions. Improved communications can't solve the problem by itself, but it could give the league a good place to start.
Brands invest millions attempting to reach consumers during the annual Super Bowl and this year's clash between Carolina and Denver is no exception. But marketers will hope the Broncos aren't blown apart in a trademark first-half charge by the Panthers charismatic QB Cam Newton.
Twitter users gave the new logo, which Uber touted to several media outlets, a poor rating on Tuesday.
Brands across different industries were able to find creative ways to connect their products with the world-famous furry forecaster - even cat litter brand Tidy Cats.
Why it's time for brands to take off the gloves and sharpen the bantering skills of their social media teams.
Some people are not lovin' McDonald's after being served cheese-less mozzarella sticks.
It's a noble move by Mattel. But will kids really, truly want the new Barbies?
The state's Joint Ethics Commission passed a measure that would redefine PR pros as lobbyists this week. It might be well intentioned, but it's unrealistic and unenforceable.
Figures released this week by Mark Zuckerberg's brainchild prove the impact that video and film has on the way people consume information and receive brand messages.
It's less than a month until New York Fashion Week begins. Here are seven tips for getting the most out of the series of events.
At first, Madonna Badger might seem like an odd choice to lead the fight against the objectification of women in advertising, having created provocative ads for Calvin Klein in the 1990s. She explains why she's leading the charge on the controversial issue.
Burger King poked fun at Wendy's 4 for $4 deals last week. Wendy's didn't get mad; it got even - and then some.
The social media platform hired Leslie Berland, a veteran of GCI Group and Ketchum, from American Express for its CMO position.
"Every resource is being brought to bear on helping the people of Flint, and that includes the additional communication help we've brought in," said Governor Rick Snyder's press secretary.
Renee Wilson started in her new role as president of the PR Council this week. Increasing diversity and inclusion at PR agencies is sure to be one of her top priorities - but is it time to introduce numerical benchmarks to the debate?