Blogs

How sharing can open up your creativity

How sharing can open up your creativity

Great ideas come from many different and unexpected places - share your creative stimuli with us and let's celebrate trying to win the battle of the big idea.

#WeStandWithWDBJ: Journalists across the nation band together over shooting

#WeStandWithWDBJ: Journalists across the nation band together over shooting

Using the hashtag #WeStandWithWDBJ, journalists voiced their condolences after the tragic on-air shooting of Virginia TV station WDBJ reporter Alison Parker and cameraman Adam Ward.

Watch out Nike: Under Armour is coming to get you

Watch out Nike: Under Armour is coming to get you

Under Armour's latest campaign will propel the brand one step closer to rival Nike.

Infographic: Internet porn...is it really that big?

Infographic: Internet porn...is it really that big?

Still think the world of online porn is too taboo? Sex toy company Carvaka is out to prove how prevalent, profitable, and influential it really is. The company released an infographic detailing the impact Internet porn has had the world over, who's using it, and how often.

How 16 brands barked up the right tree on #NationalDogDay

How 16 brands barked up the right tree on #NationalDogDay

Some unexpected companies, such as Hello Kitty and Tidy Cats, were able to creatively tie #NationalDogDay to their brands on Twitter.

Infographic: What marketers are getting wrong about Baby Boomers

Infographic: What marketers are getting wrong about Baby Boomers

When it comes to marketing to the Baby Boomer generation, brands are missing the mark, according to Infleunt50, a marketing services firm launched by AARP. The firm, which has clients including Avis and UnitedHealthcare, contends marketers are targeting Millennials at the expense of consumers age 50 and older.

Infographic: A step-by-step guide to surviving a recall

How should brands respond to a crisis that requires a recall? This infographic from Fineman PR lists the steps.

Long live The New York Times: And long live Amazon

Long live The New York Times: And long live Amazon

This week's face-off between the world's most respected media outlet and one of the most innovative and disruptive technology companies demonstrates the best about both parties.

KFC's quirky Colonel Sanders effort will build brand affinity

KFC's quirky Colonel Sanders effort will build brand affinity

The revamped colonel campaign is grabbing consumer attention and generating brand buzz.

Social media and immigration comms are the 2016 trends to watch

Social media and immigration comms are the 2016 trends to watch

The GOP has learned its lesson from 2012 on social media; not so much on immigration.

Crisis communications lessons from 'Game of Thrones'

Crisis communications lessons from 'Game of Thrones'

Some communications tips to help your brand avoid a public execution.

Bezos, Amazon execs defend workplace culture after New York Times article

Bezos, Amazon execs defend workplace culture after New York Times article

Jeff Bezos: "I strongly believe that anyone working in a company that really is like the one described in the NYT would be crazy to stay. I know I would leave such a company."

Your call: Who do you believe? Amazon or The New York Times?

Your call: Who do you believe? Amazon or The New York Times?

The New York Times described working at Amazon a hellish environment where staffers often break into tears. Jeff Bezos said it's not like that at all. Who do you believe?

Candidates are trying for the Millennial vote. They should try harder

Candidates are trying for the Millennial vote. They should try harder

Will anyone running for president in 2016 step up to be the "first Millennial president?" I'm not optimistic.

Brands! Please learn the social media lesson

Brands! Please learn the social media lesson

Bic. Tinder. Kim Kardashian. Social media is a minefield - and the examples of brands that are still stepping on those mines continue to multiply, despite much more awareness of the pitfalls involved.

Aspartame-free variant won't keep the fizz in Diet Pepsi

Aspartame-free variant won't keep the fizz in Diet Pepsi

Doubts about artificial sweeteners could derail soda brand before it has a chance to regain its former sparkle.

Tinder takes a swipe at Vanity Fair (and wins the Internet)

Tinder takes a swipe at Vanity Fair (and wins the Internet)

Those calling Tinder's Twitter rant a #PRFail are failing themselves to see its genius, writes Business Wire's Serena Ehrlich.

Bad ad watchdog slams Kim Kardashian's social media post

Bad ad watchdog slams Kim Kardashian's social media post

The FDA said the reality-show star didn't meet product-endorsement guidelines.

Go home, Tinder. You're drunk: PR pros react to Twitter tirade

Go home, Tinder. You're drunk: PR pros react to Twitter tirade

Tinder's 30-tweet rant on Tuesday night about a critical Vanity Fair article may have been pre-planned. But deliberate or not, it wasn't very smart, say communications experts.

Infographic: PR and comms teams the 'least stressed' of all marketers

Infographic: PR and comms teams the 'least stressed' of all marketers

A survey by Workfront found that one-fourth of marketers describe themselves as "overly stressed" or "stressed to the max," but also that PR and comms teams are the least worn discipline.

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