At the MM&M Transforming Healthcare conference in New York, Iyengar told attendees how to take into account a consumer's behavior and emotion when marketing medical products.
Volkswagen, Domino's, Adobe, and Hormel stay on target for Star Wars Day.
Many brands joined in the fun on the unofficial holiday celebrating Star Wars, but T-Mobile used the opportunity to take on rival AT&T.
Comparing the industry's work to favorite shows and movies is a natural reflex, writes the jury chair of Campaign US and PRWeek's inaugural Brand Film Festival.
A suit seeking class-action status in New York and California is claiming Quaker does not live up to its pledge of keeping its products completely natural.
The press secretary from the real West Wing met the fictional one for a serious message at Friday's press briefing.
Brands used the national day to inspire children, showcase workplace flexibility and employee perks, and playfully engage consumers.
Coachella proves that bands need brands more than ever. Here's how to partner with artists without spoiling the show.
Cargill's Mike Fernandez used his acceptance speech at the PRSA Paladin Award Ceremony to send out a call to action to the industry on diversity.
Twitter users were not happy with the brands inserting their products into the conversation around a celebrity death.
Target reiterated that it "welcomes" transgender employees and customers to use the bathrooms and dressing rooms corresponding to their gender identity.
Some social media users accused Snapchat of racism, others complained about the late reggae superstar's association with the marijuana holiday.
The two faced off in a heated exchange in Brooklyn.
A growing number of business and PR executives are embracing Facebook as a thought leadership platform. The question isn't so much "why?" but "why not?"
Sour Patch Kids, Mountain Dew, and General Electric took different approaches with the Snapchat update.
The wireless carrier's CEO first taunted rival T-Mobile with the ad, which features customers sounding off about wireless service. He quickly changed course after receiving outraged messages on Twitter.
Companies and organizations took to Twitter to call attention to the wage gap between men and women and showcase their efforts toward pay equity.
The much sought-after millennial demographic was firmly under the microscope at this week's Arthur W. Page Spring Seminar, where delegates discovered it is not a group that can be defined using lazy generalizations.
Take it from an intern: Sometimes the best person to choose your next intern is the person currently in the role.
Panelists at the Arthur W. Page Society's Spring Seminar in New York on Thursday challenged the stereotypical notion that millennials are merely entitled brats.