Blogs

Sridhar Iyengar: When marketing medical products, an emotional bond with consumers is key

Sridhar Iyengar: When marketing medical products, an emotional bond with consumers is key

At the MM&M Transforming Healthcare conference in New York, Iyengar told attendees how to take into account a consumer's behavior and emotion when marketing medical products.

Brands using the Force: The most creative #MayThe4thBeWithYou tweets

Brands using the Force: The most creative #MayThe4thBeWithYou tweets

Volkswagen, Domino's, Adobe, and Hormel stay on target for Star Wars Day.

T-Mobile accuses AT&T of joining the dark side on #MayTheFourth

Many brands joined in the fun on the unofficial holiday celebrating Star Wars, but T-Mobile used the opportunity to take on rival AT&T.

Is the industry holding branded content to an impossible standard?

Is the industry holding branded content to an impossible standard?

Comparing the industry's work to favorite shows and movies is a natural reflex, writes the jury chair of Campaign US and PRWeek's inaugural Brand Film Festival.

PepsiCo, Quaker stay silent on digital as '100% natural' claims are questioned

PepsiCo, Quaker stay silent on digital as '100% natural' claims are questioned

A suit seeking class-action status in New York and California is claiming Quaker does not live up to its pledge of keeping its products completely natural.

(Real) White House resurrects (fictional) West Wing press secretary for anti-drug message

(Real) White House resurrects (fictional) West Wing press secretary for anti-drug message

The press secretary from the real West Wing met the fictional one for a serious message at Friday's press briefing.

Take Your Kid to Work Day might be distracting, but these 9 brands show why they embrace it

Take Your Kid to Work Day might be distracting, but these 9 brands show why they embrace it

Brands used the national day to inspire children, showcase workplace flexibility and employee perks, and playfully engage consumers.

Coachella report: Why brands need to get in the van

Coachella report: Why brands need to get in the van

Coachella proves that bands need brands more than ever. Here's how to partner with artists without spoiling the show.

How a guy with a 'z' at the end of his name ascended to the top in PR

How a guy with a 'z' at the end of his name ascended to the top in PR

Cargill's Mike Fernandez used his acceptance speech at the PRSA Paladin Award Ceremony to send out a call to action to the industry on diversity.

Cheerios, Hamburger Helper delete Prince tribute tweets following complaints

Cheerios, Hamburger Helper delete Prince tribute tweets following complaints

Twitter users were not happy with the brands inserting their products into the conversation around a celebrity death.

Target emphasizes support for inclusivity with transgender bathroom policy

Target emphasizes support for inclusivity with transgender bathroom policy

Target reiterated that it "welcomes" transgender employees and customers to use the bathrooms and dressing rooms corresponding to their gender identity.

Snapchat defends Bob Marley 4/20 filter from blackface accusations

Snapchat defends Bob Marley 4/20 filter from blackface accusations

Some social media users accused Snapchat of racism, others complained about the late reggae superstar's association with the marijuana holiday.

Your call: Between Clinton and Sanders, who won the ninth Democratic debate?

Your call: Between Clinton and Sanders, who won the ninth Democratic debate?

The two faced off in a heated exchange in Brooklyn.

Why executives should welcome their new Facebook overlords

Why executives should welcome their new Facebook overlords

A growing number of business and PR executives are embracing Facebook as a thought leadership platform. The question isn't so much "why?" but "why not?"

How 3 brands quickly jumped on Snapchat's new emoji video feature

How 3 brands quickly jumped on Snapchat's new emoji video feature

Sour Patch Kids, Mountain Dew, and General Electric took different approaches with the Snapchat update.

Sprint apologizes after 'ghetto' attack ad on T-Mobile

Sprint apologizes after 'ghetto' attack ad on T-Mobile

The wireless carrier's CEO first taunted rival T-Mobile with the ad, which features customers sounding off about wireless service. He quickly changed course after receiving outraged messages on Twitter.

8 tweets equally in favor of ending the pay gap on #EqualPayDay

8 tweets equally in favor of ending the pay gap on #EqualPayDay

Companies and organizations took to Twitter to call attention to the wage gap between men and women and showcase their efforts toward pay equity.

Millennial is not a catch-all term

Millennial is not a catch-all term

The much sought-after millennial demographic was firmly under the microscope at this week's Arthur W. Page Spring Seminar, where delegates discovered it is not a group that can be defined using lazy generalizations.

Why your previous intern should hire your new one

Why your previous intern should hire your new one

Take it from an intern: Sometimes the best person to choose your next intern is the person currently in the role.

Experts: Millennials aren't lazy, they are stressed out

Experts: Millennials aren't lazy, they are stressed out

Panelists at the Arthur W. Page Society's Spring Seminar in New York on Thursday challenged the stereotypical notion that millennials are merely entitled brats.