Blogs

Social media outcry after Pepsi reintroduces aspartame

Social media outcry after Pepsi reintroduces aspartame

Although it hasn't been proven that the ingredient can cause cancer, some customers accused the soft-drink-maker of putting profits before safety by re-adding aspartame.

PR must follow the lead of the six holding company chiefs

PR must follow the lead of the six holding company chiefs

A long seven days at Cannes is drawing to a close with a bold bid to get the whole marketing industry together for the common good - PR should do the same if it wants to win more Lions.

Mets PR operation goes to the dogs

Mets PR operation goes to the dogs

Mets manager's petulant outburst against PR head was uncalled for, but latter also committed errors

Sprint CEO Claure takes Verizon down a peg following Twitter burn

Sprint CEO Claure takes Verizon down a peg following Twitter burn

Sprint grabs Verizon's former pitchman prompting Verizon to tweet tales of stolen customers and better service.

Geico, Denny's, and others respond after GMA calls Kermit the Frog 'Tea Lizard'

Geico, Denny's, and others respond after GMA calls Kermit the Frog 'Tea Lizard'

It's even less easy being green when a popular morning show downgrades you from a world-famous frog to a "tea lizard."

Deloitte modernizes its brand image

Deloitte modernizes its brand image

The last time Deloitte had a facelift, Facebook didn't even exist, its senior MD of global brand noted.

Diversity and inclusion in PR: Creating real change by debunking diversity myths

Diversity and inclusion in PR: Creating real change by debunking diversity myths

In observing best practices from all corners of the business world, Rahsaan Harris, president and CEO of the Emma Bowen Foundation, has seen firsthand what does and doesn't work in facilitating diversity and inclusion

LGBT, gun-control groups respond quickly to Orlando mass shooting

LGBT, gun-control groups respond quickly to Orlando mass shooting

Pro-LGBT-rights groups quickly released statements in solidarity with the victims of Sunday morning's mass shooting at the Pulse nightclub in Orlando, Florida. Many gun-control groups did the same.

Jeff Weiner: 'The LinkedIn you know is only getting better'

Jeff Weiner: 'The LinkedIn you know is only getting better'

The LinkedIn chief executive worked to put users' and employees' minds at ease on Monday morning about its impending acquisition by Microsoft.

Watch: Obama responds to Orlando mass shooting

Watch: Obama responds to Orlando mass shooting

The president said the mass shooting at a gay nightclub in Orlando, Florida, was "an act of terror and of hate" while addressing the nation on Sunday.

De Blasio ups Eric Phillips to press secretary

De Blasio ups Eric Phillips to press secretary

He is replacing Karen Hinton in the role.

Inside the minds of PR's top power players

Inside the minds of PR's top power players

PRWeek's Global Power Book is a fascinating compendium of fun and serious insights from 350 of the top PR pros around the world.

Adidas scores an own goal with Colombia (not Columbia) uniforms

Adidas scores an own goal with Colombia (not Columbia) uniforms

The name of the South American country is "Colombia," not "Columbia."

Has Burger King missed a Whopper(rito) of a marketing opportunity?

Has Burger King missed a Whopper(rito) of a marketing opportunity?

Maybe the burger chain's strategy was to stay silent on the Whopperrito soft launch, or maybe it didn't have a plan at all. But it's worth wondering if Burger King could have made more out of its latest Frankenfood.

NFL quickly quashes Roger Goodell death hoax

NFL quickly quashes Roger Goodell death hoax

The NFL's Twitter account might need a stronger password.

Candid camera: PR vet interrupts TV interview with former Baylor University president

Candid camera: PR vet interrupts TV interview with former Baylor University president

Longtime communications strategist Merrie Spaeth interrupted an interview between a Texas TV station and former Baylor University president Ken Starr this week. The cameras kept rolling.

Yes you Cannes

Yes you Cannes

A roundup of PRWeek at Cannes and nine top tips for getting the best out of the annual festival of creativity.

The times they are a-changin'

The times they are a-changin'

Former Mike and the Mad Dog front man Mike Francesa proved this week he was resistant to change others see as inevitable - modern communicators and marketers don't have that luxury, as this week's social media Wookiee viral show illustrated.

Brands challenge each other to up the ante on #RedNoseDay

Brands challenge each other to up the ante on #RedNoseDay

How 16 brands got into the (seriously silly) spirit of Red Nose Day.

Kohl's moves at lightspeed to leverage 'Chewbacca mask mom video'

Kohl's moves at lightspeed to leverage 'Chewbacca mask mom video'

What became the most viewed Facebook Live video of all time was posted by a Kohl's customer last week. Here's how the retail chain took advantage.