PRWeek's annual Agency Business Report content will be live first thing Monday - the big story is that PR is becoming one cog in a wheel of wider services.
With an emphasis on all things integrated in vogue, do executives no longer strive for the chief communications officer title? Vote below or tweet at @prweekus with your answer.
In a word, respect, according to 2017 PRWeek Outstanding Student Tish Carmona.
The social media playbook is still being written but PR pros are uniquely positioned to take advantage of new opportunities on behalf of their brands and clients.
Will Pepsi's Kendall Jenner ad hurt its bottom line? Will people stop lacing up Adidas sneakers?
An Easter treat for everyone: Melissa McCarthy yells at kids at an Easter egg roll.
The last seven days goes to show just how important wise PR counsel is for every modern enterprise in maintaining reputation and mitigating risk.
Weeks or months? Or out by Easter? Vote below or tweet at @prweekus with your vote.
In his first television interview since passenger David Dao's removal from a Sunday flight, the United Airlines CEO again said he felt "shame" about the incident.
The airline's communications response to Flight 3411 so far is tone deaf and is doing nothing to resolve the situation.
McDonald's told the story of the brand's relationship with the Golin founder and thanked him and his family on Facebook and Twitter.
104 West CEO Patrick Ward reflects on the career of Walt Mossberg, his legacy, and their 25-year friendship.
Snappy new terms like GenZennial are compelling buzzwords but communicating with Gen Z calls for a more nuanced approach.
Asked how Pepsi could have "missed the mark" so badly with its ad starring Kendall Jenner, PRWeek readers pointed the finger at a lack of diversity in marketing.
Where to start? Take your pick from the list below or tweet your own answer at @prweekus.
Seven tips for recent graduates entering the job market.
Take our poll below or tweet at @prweekus. Should brands take a break from fake campaigns in the age of fake news?
The organizations say the repeal bill does not go far enough to get rid of the state's so-called "bathroom bill," which was passed a year ago.
PRWeek and Campaign have picked the lineup of films that will be screened at the May 4 festival in New York City.
Many social media users patted Delta on the back for its tweet, while others challenged the airline to disclose its own dress code policy.