Although it hasn't been proven that the ingredient can cause cancer, some customers accused the soft-drink-maker of putting profits before safety by re-adding aspartame.
A long seven days at Cannes is drawing to a close with a bold bid to get the whole marketing industry together for the common good - PR should do the same if it wants to win more Lions.
Mets manager's petulant outburst against PR head was uncalled for, but latter also committed errors
Sprint grabs Verizon's former pitchman prompting Verizon to tweet tales of stolen customers and better service.
It's even less easy being green when a popular morning show downgrades you from a world-famous frog to a "tea lizard."
The last time Deloitte had a facelift, Facebook didn't even exist, its senior MD of global brand noted.
In observing best practices from all corners of the business world, Rahsaan Harris, president and CEO of the Emma Bowen Foundation, has seen firsthand what does and doesn't work in facilitating diversity and inclusion
Pro-LGBT-rights groups quickly released statements in solidarity with the victims of Sunday morning's mass shooting at the Pulse nightclub in Orlando, Florida. Many gun-control groups did the same.
The LinkedIn chief executive worked to put users' and employees' minds at ease on Monday morning about its impending acquisition by Microsoft.
The president said the mass shooting at a gay nightclub in Orlando, Florida, was "an act of terror and of hate" while addressing the nation on Sunday.
He is replacing Karen Hinton in the role.
PRWeek's Global Power Book is a fascinating compendium of fun and serious insights from 350 of the top PR pros around the world.
The name of the South American country is "Colombia," not "Columbia."
Maybe the burger chain's strategy was to stay silent on the Whopperrito soft launch, or maybe it didn't have a plan at all. But it's worth wondering if Burger King could have made more out of its latest Frankenfood.
The NFL's Twitter account might need a stronger password.
Longtime communications strategist Merrie Spaeth interrupted an interview between a Texas TV station and former Baylor University president Ken Starr this week. The cameras kept rolling.
A roundup of PRWeek at Cannes and nine top tips for getting the best out of the annual festival of creativity.
Former Mike and the Mad Dog front man Mike Francesa proved this week he was resistant to change others see as inevitable - modern communicators and marketers don't have that luxury, as this week's social media Wookiee viral show illustrated.
How 16 brands got into the (seriously silly) spirit of Red Nose Day.
What became the most viewed Facebook Live video of all time was posted by a Kohl's customer last week. Here's how the retail chain took advantage.