Anthony Scaramucci will need to be less of a show pony and more of a work horse to get the Trump administration's communications on track, according to Don Baer.
The organization found itself at the center of a political firestorm on Monday evening after President Trump addressed its annual Jamboree with a politically charged speech.
The consensus: They're still not impressed with Spicer and are extremely wary of the new hire.
Spicer's short but notable tenure as White House press secretary came to an abrupt end on Friday. From Inauguration Day to Saturday Night Live, here's a timeline of his term.
The FTC wants to crack down on influencer marketing but, transparency aside, people increasingly turn to people like themselves when they are seeking information and entertainment.
The former hedge fund manager is said to be in line for the White House communications director job.
It's estimated that Americans consume 20 million hot dogs a year, so it makes sense that brands are dedicating a day to the glory of the dog. Here's how 10 brands are offering tips or promotions or just having a meaty #NationalHotDogDay on social media.
The brand is celebrating its centennial with a video highlighting the role it has played in American childhood, generation by generation.
Brian Wieser from Pivotal Research downgraded agency holding companies to a "hold" in light of difficult trading conditions - but these structural and temporal difficulties will bring PR more central to the marketing mix.
The world met Rob Goldstone this week and found him to be...interesting.
The film is part of Twitter's #SheInspiresMe initiative, which aims to lift and empower female voices.
Does your brand have dancing processed meat baked into its social media strategy?
He's brushed shoulders with the entertainment elite, and helped arrange a fateful meeting that may capsize the Trump Administration.
The current Net Neutrality rules are under threat from the FCC, and that's not OK with most of Silicon Valley. Here's how seven tech blue chips are trying to get the public on their side of the issue.
The collected wit and wisdom of the 270 individuals in PRWeek's Global Power Book provide some significant indicators for the future of the industry.
Is the daily White House press briefing actually more informative without on-camera posturing (or squirming, depending on your view)? Take our poll below or tweet at @prweekus with your vote.
Lucky customers who have always dreamed of ordering from the colonel himself are finally getting their chance.
Here's a quick look at 2017's Independence Day campaigns, with two brands going in a familiar direction (patriotism) and a pair of others using the holiday to talk about ridding their products of preservatives.
The gossip magazine responded to allegations it colluded with President Trump on a story about Morning Joe hosts.
An inspirational and energizing week on Le Côte d'Azur will reward close scrutiny by all professionals working in communications and marketing.