Blogs

Stop and stare at what these 9 brands are doing for the eclipse

Stop and stare at what these 9 brands are doing for the eclipse

You don't have to shield your eyes from social media during today's eclipse! Brands from DoubleTree by Hilton to Pizza Hut to Warby Parker have found creative ways to capitalize on the total solar eclipse.

Tragedy of Charlottesville illustrates America's deep divide

Tragedy of Charlottesville illustrates America's deep divide

Business can fill the moral vacuum created by President Trump but company CEOs have to balance a tightrope in doing so.

The PR Week 8.18.2017: Carmichael Lynch Relate's Julie Batliner

The PR Week 8.18.2017: Carmichael Lynch Relate's Julie Batliner

PRWeek's editorial team discusses the news of the week with special guest Julie Batliner, president of Carmichael Lynch Relate.

Your call: Who has the best eclipse campaign?

Your call: Who has the best eclipse campaign?

Look the moon on the sun, brands are all over the total eclipse coming Monday.

Too toxic to touch: CEOs flee Trump council before president disbands it

Too toxic to touch: CEOs flee Trump council before president disbands it

Seven CEOs dropped out of the president's manufacturing council before he disbanded it on Wednesday, along with another board of top executives.

5 things to know about interim White House communications director Hope Hicks

5 things to know about interim White House communications director Hope Hicks

Hicks was named interim White House communications director Wednesday. Unlike a certain predecessor, she has a record of keeping out of the spotlight.

I, robot

I, robot

The robots may one day fulfil dystopian science fiction visions and take over the human race, but that day is still far in the future - in the meantime, marketers and communicators are working out how AI can be effectively utilized in their world.

Your call: Still interested in Snapchat as a marketing tool?

Your call: Still interested in Snapchat as a marketing tool?

Snapchat has underperformed in back-to-back earnings calls. Is it still a place brands need to be?

Watch: Singer Jessie J recruits fans to concoct future M&M's jingle

Watch: Singer Jessie J recruits fans to concoct future M&M's jingle

Fans who interact with the M&M's microsite can access the singer's new single, "Real Deal."

Your call: Are consultancies keeping you up at night?

Your call: Are consultancies keeping you up at night?

Accenture acquired another firm this week, the latest sign that business consultancies are elbowing their way onto agencies' turf. Worried yet?

That was fast: Scaramucci out as White House communications director after 10 days

That was fast: Scaramucci out as White House communications director after 10 days

Scaramucci was relieved of his role at the request of new Chief of Staff John Kelly, according to several reports.

3 former White House communications directors offer the Mooch some free advice

3 former White House communications directors offer the Mooch some free advice

Obama and Bush vets weighed in on the recently appointed comms director's colorful language.

Hey Mooch: you're not meant to be the story

Hey Mooch: you're not meant to be the story

The new White House communications director has made an immediate mark in a totally unorthodox way that isn't making anyone think of PR in a more positive light after the Sean Spicer experience.

Your call: Would you hire Sean Spicer?

Your call: Would you hire Sean Spicer?

After a six-month stint as President Trump's White House press secretary, Sean Spicer is about to be on the market. Would you hire him for a corporate or agency role?

Baer: Scaramucci needs behind-the-scenes focus to fix White House comms

Baer: Scaramucci needs behind-the-scenes focus to fix White House comms

Anthony Scaramucci will need to be less of a show pony and more of a work horse to get the Trump administration's communications on track, according to Don Baer.

Boy Scouts declares itself 'wholly non-partisan' after combative Trump speech

Boy Scouts declares itself 'wholly non-partisan' after combative Trump speech

The organization found itself at the center of a political firestorm on Monday evening after President Trump addressed its annual Jamboree with a politically charged speech.

PR pros react to Spicer's resignation, Scaramucci's hire

PR pros react to Spicer's resignation, Scaramucci's hire

The consensus: They're still not impressed with Spicer and are extremely wary of the new hire.

Timeline: The short, tumultuous tenure of Sean Spicer

Timeline: The short, tumultuous tenure of Sean Spicer

Spicer's short but notable tenure as White House press secretary came to an abrupt end on Friday. From Inauguration Day to Saturday Night Live, here's a timeline of his term.

Influencers are the changing face of marketing

Influencers are the changing face of marketing

The FTC wants to crack down on influencer marketing but, transparency aside, people increasingly turn to people like themselves when they are seeking information and entertainment.

Your call: Is Scaramucci an inspired or puzzling choice for White House comms director?

Your call: Is Scaramucci an inspired or puzzling choice for White House comms director?

The former hedge fund manager is said to be in line for the White House communications director job.