The idea that user-generated content is actually any good is humorously subverted in the latest US promotion for Newcastle Brown Ale.
The firm said in a tweet Monday afternoon that it is "providing short-term assistance to the city of Ferguson's media relations department in fielding media inquiries during this tragic time."
More than 34% of respondents said Edelman's blog post "came off as self-promotional, disrespectful, and boorish." Yet more than 32% seemed to give the firm the benefit of the doubt.
It took nearly a week for Ferguson, Missouri, police to release the name of the officer - Darren Wilson - who shot and killed unarmed 18-year-old Michael Brown last Saturday.
A tough week for Edelman contains lessons for all PR agencies and the clients they choose to work with.
Edelman global CEO Richard Edelman said former US CEO Mark Hass was fired from the agency in part because of the way he responded to an investigation into PR agencies' work with climate-change deniers.
Brands paid heartfelt tribute to Robin Williams on Monday night after the TV and film star's reported suicide.
The major cable news networks picked up President Obama's 9 pm statement from the White House on new action in Iraq, but the Obama administration also used the full range of social media tools to get its message across.
Join the debate as PRWeek gathers together the most senior individuals in the communications industry to highlight the fact that good business is better business.
PR pros and brand communicators in Asia will all be taking note of recent clampdowns on the media by Chinese authorities.
H+K's global reorganization is in place - the challenge now will be to get the pieces working together to build positive momentum.
The Gaza conflict, now into its third week, has had one distinguishing feature in the eight days.
Reports by The New York Times' DealBook blog, Bloomberg News, and The Wall Street Journal all said the hedge fund will encourage the holding company to sell itself to a rival.
Reebok is delivering branded shoeboxes to all Crossfit Games athletes. But instead of a pair of shoes, they contain uncured, nitrate-free bacon.
The beer brand has launched a teaser video featuring former Saturday Night Live regular and actor Fred Armisen as a mystery payphone caller.
Former Missouri congressman Todd Akin said the liberal media twisted his words to paint him as a villain when he used the term "legitimate rape" during his 2012 Senate campaign on a HuffPost Live interview on Friday.
The @wherenext platform enables users to discover venues that are trending across social networks, using an algorithm that analyzes data from media including Foursquare, Twitter, and Instagram.
Varying diverse incidents over the past week of real-time marketing, internal comms, media relations, and crisis responses underline the reality and value of swift and appropriate activations of modern communications strategies.
German companies celebrate their team winning the World Cup for the fourth time.
The NBA superstar announced his decision via an essay exclusively planted in Sports Illustrated without the fanfare - some would say arrogance - of 2010's The Decision.