The White House press secretary is a man of his word - at least when it comes to the World Series.
After the McDonald's New York Tri-State Owner/Operators Association allegedly cut ties with MWW in early October due to a perceived client conflict, the firm took legal action against the group.
Baruch College's CSR-Sustainability Monitor study looked at the corporate social responsibility reports of 614 of the biggest companies in the world and ranked them on a scale of zero to 100. Below is the study's top 10. One surprise: two mining companies are in the top five.
What does the next generation of PR pros want from their careers?
The Times' recent characterization of PR as being predicated on spin and propaganda missed the point of the Council of PR Firms' rebrand.
Officials went into overdrive to stave off hysteria in the city, holding a press conference Thursday night not long after Dr. Craig Spencer was diagnosed with Ebola and isolated.
Most brands are trying to disrupt the market, but what does disruption actually mean?
He made the wager before the Royals lost to the Giants in game one of the World Series on Tuesday night.
CVS isn't backing down after a social media influencer called for the chain to stop selling homeopathic remedies by downing a bottle of them herself.
The CDC is using a range of methods to calm the fears of hospital workers and the public about Ebola.
Why there's usually another side to every PR trend or story. And why the list isn't everything.
GCI Health launched the Patients at the Center initiative this week, with the goal of determining ways to put consumers at the forefront of healthcare communications strategies.
Burson-Marsteller was hired by Texas Health Presbyterian Hospital, the medical center in Dallas where Ebola patient Thomas Duncan died and two nurses reportedly contracted the disease, last week, according to The New York Times.
The CDC reached out to the public via tweet and media notification on Wednesday to track down passengers of a Frontier Airlines flight who traveled with the second healthcare worker to contract Ebola.
The first lady got social media buzzing on Tuesday by referencing DJ Snake and Lil Jon while promoting healthy eating in a Twitter Q&A.
The ice-cream chain informed customers about a cyberattack on its servers via a statement on its website, but was silent on social media.
A conversation on stage between CEO Jeff Weiner and CCO Shannon Stubo yielded excellent clues to an effective relationship between comms and the C-suite.
Speaking at LinkedIn's CommsConnect event, Adam Lashinsky of Fortune dismissed branded content as "propaganda."
PRWeek looks at how Interbrand's top 10 most valuable brands match up on Facebook, Twitter, and Instagram.
Shannon Stubo said she initially turned down the top PR job at LinkedIn.