Blogs

Time to end the Trump myopia

Time to end the Trump myopia

PR pros are set for a busy few months as CEOs return from holiday asking their communications teams to prepare proactive plans to address what happens if they get "Trumped".

Facebook hires ex-CNN anchor Campbell Brown

Facebook hires ex-CNN anchor Campbell Brown

Facebook has been dragged over the coals for not cracking down on the spread of fake news on its platform more quickly.

Poll: Will Chipotle rebound in 2017?

Poll: Will Chipotle rebound in 2017?

Tell us if you think the fast food restaurant will survive.

What's your PR New Year's resolution?

What's your PR New Year's resolution?

Whether it was celebrity deaths or the presidential election that got them down, many communicators want to put 2016 behind them. What are you planning to improve next year?

PRWeek Awards truly represent the cutting edge of the industry

PRWeek Awards truly represent the cutting edge of the industry

This year's batch of shortlisted submissions are a particularly strong group of contenders across the board.

2016 was the year of ___ in PR. 10 top communicators fill in the blank

2016 was the year of ___ in PR. 10 top communicators fill in the blank

PRWeek asked 10 communications leaders what they focused on in 2016 and what they're looking forward to next year.

Our 11 most popular stories of 2016

Our 11 most popular stories of 2016

Chief storytellers. Black Lives Matter. Executive Twitter feuds. And pets. PRWeek's 11 most-read stories of 2016.

7 things to know about incoming White House press secretary Sean Spicer

7 things to know about incoming White House press secretary Sean Spicer

President-elect Donald Trump also named Hope Hicks and Dan Scavino to top White House communications roles.

How 9 brands added their own Yule logs to the Christmas fireplace trend

How 9 brands added their own Yule logs to the Christmas fireplace trend

Brands are taking advantage of the rare opportunity to take up several hours of consumers' time this holiday season.

Editor's Choice: Learnings from a tumultous year and a glimpse into 2017

Editor's Choice: Learnings from a tumultous year and a glimpse into 2017

No one will forget 2016 in a hurry, on so many levels. But what lessons should the communications sector take from a turbulent 12 months and how is the political and business landscape going to shake out in 2017?

Poll: What was the biggest social media craze of 2016?

Poll: What was the biggest social media craze of 2016?

Vote for the trend that broke the internet.

National Ugly Sweater Day is a perfect fit for every brand

National Ugly Sweater Day is a perfect fit for every brand

The nation's most dubious holiday is back, and brands everywhere rummaged through their attic of social media tricks for a tweet that was just the right fit.

And that's the way it was in 2016

And that's the way it was in 2016

Twelve months have flown by and a tumultuous year has thrown up numerous lessons and challenges for PR pros.

Dropbox makes big mistake with diversity tweet

Dropbox makes big mistake with diversity tweet

The file hosting service tweeted a picture that largely featured white people as part of a diversity message.

KFC and Fred Armisen drop album to celebrate Nashville Hot Chicken

KFC and Fred Armisen drop album to celebrate Nashville Hot Chicken

The record includes songs about the Colonel wearing the same thing every day and facts about Nashville you can find via the internet.

Year number two: How Reese's switched strategy for 2016 Chocolate Tree criticism

Year number two: How Reese's switched strategy for 2016 Chocolate Tree criticism

The company decided not to do #AllTreesAreBeautiful, Part Two. Instead, it's having a conversation with critics who are comparing chocolate trees to turds again this year.

Post-truth tests PR's mantra on authenticity

Post-truth tests PR's mantra on authenticity

Why the role of PR and communications is more vital than ever in our "post-truth" environment.

Poll: Is the presidential election a good reason to cancel your office holiday party?

Poll: Is the presidential election a good reason to cancel your office holiday party?

Tell us how your company is dealing.

BrewDog cofounder James Watt: 'Targeting specific demographics is outdated'

BrewDog cofounder James Watt: 'Targeting specific demographics is outdated'

The U.K.-based craft brewer is planning to stick to the same game plan it used in its home market to make a splash in the U.S.

Comms can help prove Silicon Valley isn't an empathy-free zone

Comms can help prove Silicon Valley isn't an empathy-free zone

Businesses on the West Coast may lack empathy and have been slow to wake up to their wider social responsibilities, but they are still on the positive side of the balance sheet in terms of value creation.