PRWeek reached out to several agency executives who got their start writing speeches on the campaign trail to get their reaction to President Donald Trump's inaugural address. A selection of their responses follows.
The New York Times has got its mojo back and sounds more optimistic than ever about its future - but it is determined not to rest on its laurels and that philosophy is one everyone in PR and media should aspire to emulate in a volatile world.
Is a gathering of elites in the Swiss mountains still relevant in an age of fiery populism?
One thing's for sure: Donald Trump will be an unconventional commander-in-chief. It's time to update your crisis plan in response to a potential Twitter beef with the 45th president of the United States.
PR pros are set for a busy few months as CEOs return from holiday asking their communications teams to prepare proactive plans to address what happens if they get "Trumped".
Facebook has been dragged over the coals for not cracking down on the spread of fake news on its platform more quickly.
Tell us if you think the fast food restaurant will survive.
Whether it was celebrity deaths or the presidential election that got them down, many communicators want to put 2016 behind them. What are you planning to improve next year?
This year's batch of shortlisted submissions are a particularly strong group of contenders across the board.
PRWeek asked 10 communications leaders what they focused on in 2016 and what they're looking forward to next year.
Chief storytellers. Black Lives Matter. Executive Twitter feuds. And pets. PRWeek's 11 most-read stories of 2016.
President-elect Donald Trump also named Hope Hicks and Dan Scavino to top White House communications roles.
Brands are taking advantage of the rare opportunity to take up several hours of consumers' time this holiday season.
No one will forget 2016 in a hurry, on so many levels. But what lessons should the communications sector take from a turbulent 12 months and how is the political and business landscape going to shake out in 2017?
Vote for the trend that broke the internet.
The nation's most dubious holiday is back, and brands everywhere rummaged through their attic of social media tricks for a tweet that was just the right fit.
Twelve months have flown by and a tumultuous year has thrown up numerous lessons and challenges for PR pros.
The file hosting service tweeted a picture that largely featured white people as part of a diversity message.
The record includes songs about the Colonel wearing the same thing every day and facts about Nashville you can find via the internet.
The company decided not to do #AllTreesAreBeautiful, Part Two. Instead, it's having a conversation with critics who are comparing chocolate trees to turds again this year.