The 2017 PRWeek U.S. Awards

PRWeek Awards reflect an industry that's come of age

PRWeek Awards reflect an industry that's come of age

From an inspiring Communicator of the Year to a deep bench of incredibly inspiring campaign work, the PRWeek Awards prove the profession is not just part of the conversation - it's starting to lead it.

The PR Week 3.17.2017: PRWeek Awards, Chobani's new AOR, Edelman leadership changes

The PR Week 3.17.2017: PRWeek Awards, Chobani's new AOR, Edelman leadership changes

PRWeek's editorial team discusses the PR and communications news of the week.

Breakfast Briefing, 3.17.2017: Third time is again the charm for Weber Shandwick

Breakfast Briefing, 3.17.2017: Third time is again the charm for Weber Shandwick

The Interpublic Group firm won Agency of the Year for the third straight year at Thursday night's PRWeek Awards in New York City.

Outstanding Small Agency 2017

Outstanding Small Agency 2017

Brooklyn-based Praytell had the kind of year every agency chief prays for. And it wasn't just about growth, although it had that too, at record-setting rates.

Best in Product Brand Development 2017

Best in Product Brand Development 2017

Leveraging the February 2016 Super Bowl 50 frenzy, Pantene and DeVries Global released the Dad-Do video series days before the big game.

Best Viral 2017

Best Viral 2017

Pantene Dad-Do garnered 1.68 billion media impressions and 45 million video views. #DadDo trended organically on Facebook for 48 hours after launch, with dads and daughters posting their own #DadDo pieces.

PRWeek Campaign of the Year 2017

PRWeek Campaign of the Year 2017

The effort, which also took home honors for Best Consumer Launch and Best in Social Media, was deeply personal as Golin staff reached out to every tweeter who mentioned the idea on Twitter.

Best in Healthcare 2017

Best in Healthcare 2017

Ketchum's integrated multimedia campaign for Narcan's launch addressed three audiences: the nation at large, community organizations, and consumers.

Best in Public Affairs 2017

Best in Public Affairs 2017

United Airlines differentiated its bid from those of its competitors by proposing a package of flights from various parts of the country rather than solely from Florida.

Best in Integration 2017

Best in Integration 2017

REI created the #OptOutside movement, urging Americans to leave their credit cards behind and spend the day after Thanksgiving enjoying more natural pursuits.

Outstanding Education Program 2017

Outstanding Education Program 2017

Once again the lauded PR department at the Newhouse School takes top honors for its robust comms program.

Best in Technology 2017

Best in Technology 2017

Netflix's campaign results speak for themselves. More than 95% of representative sample media had a positive sentiment with a key message penetration of nearly 100%, and the hashtag reached about 31,500 posts per day during the launch.

Best Consumer Launch 2017

Best Consumer Launch 2017

As McDonald's got ready to unveil its rollout, Golin went to work with The People's Launch, bypassing media in favor of customers. It tweeted to every person who had requested an all-day breakfast.

Best in Creative Excellence 2017

Best in Creative Excellence 2017

The campaign received 650 traditional media placements, garnering more than 315 million impressions worldwide.

Best in Arts, Entertainment, Sports, and Media Campaign 2017

Best in Arts, Entertainment, Sports, and Media Campaign 2017

USA Swimming, with Exponent PR, jumped in with a goal of increasing swim-team membership by an unprecedented 10%. To do this, organic searches for swim clubs and overall site traffic would need a 50% boost.

Best in Corporate Branding 2017

Best in Corporate Branding 2017

Burson executed a yearlong brand-repositioning campaign to increase overall media placements by 50% year over year, position executives and partner organizations as leaders in digital banking, and increase innovation message penetration by 50%

Best in Financial Communications 2017

Best in Financial Communications 2017

Flemming Ørnskov, Shire's CEO, wanted to transform the Ireland-based company, well known for ADHD treatments Adderall and Vyvanse, into a biotech powerhouse having a speciality in rare diseases.

Best in a Crisis 2017

Best in a Crisis 2017

Camino PR turned to a strategy used by health pros to contain infectious disease, systems dynamics.

Best in Public Sector 2017

Best in Public Sector 2017

By its open enrollment period, state insurance exchange Covered California had provided more than 3 million residents with insurance, but it still had work to do reaching stragglers who had not signed up for plans.

Best in B2B 2017

Best in B2B 2017

The strategy included engaging stakeholders, especially naysayers - NGOs and consumer advocacy groups - to earn an opportunity to be part of the solution.

Best Content 2017

Best Content 2017

Overall media impressions hit 1.3 billion, with headlines such as "How Tecate Won the Presidential Debate" (Time), and tweets such as "Who thought a beer ad could send a more powerful message then 90 minutes' worth of debate?

Best Promotional Event 2017

Best Promotional Event 2017

Negroni Week spurred a 50% increase in Campari sales over the same period a year earlier. In 2016, the number of participating venues rose 63% from 2015, with 6,078 total participants.

The 2017 PRWeek U.S. Awards

Best in Nonprofit 2017

Best in Nonprofit 2017

In an effort to increase curiosity about Sweden, while also highlighting the country's open and honest communication, the tourist association's agency partners decided to hand over control of Sweden's image to the Swedes themselves.

Best in Broadcast/Film/Video 2017

Best in Broadcast/Film/Video 2017

JetBlue inserted itself into one of the most divisive presidential elections ever with a message of compromise. The effort built on the idea that Americans were tired of staunch political gridlock.

Best in Social Media 2017

Best in Social Media 2017

Clearly, one of America's most iconic restaurant chains was ready for a revamp. So when the company finally decided to roll out an all-day breakfast menu, it tasked Golin with announcing something customers had already asked for.

Best in Multicultural Marketing 2017

Best in Multicultural Marketing 2017

Weber Shandwick, APartnership, and Gilead Sciences wanted to reach the Asian-American community with a discussion of hepatitis B.

Communicator of the Year 2017

Communicator of the Year 2017

Only two months and change after having undergone a heart transplant, Oscar Munoz returned full time in March 2016 to his role as CEO of United Airlines.

Outstanding Marketer 2017

Outstanding Marketer 2017

In the competitive fast-food category, taking a risk to stand out from the big guys isn't easy, especially on a smaller budget. But Rob Lynch, brand president and CMO at Arby's, does it over and over again - and with great success.

Best for a Cause 2017

Best for a Cause 2017

A Ketchum and Whirlpool survey discovered that as many as one in five American students struggle with access to clean clothes. So Care Counts by Whirlpool was born.

Outstanding Young Professional 2017

Outstanding Young Professional 2017

Haggard's ability to cultivate media relationships stood out, as did a fearless, tenacious attitude that helped her achieve results through perhaps the most difficult PR channel: earned media.

Outstanding Agency Professional Agency 2017

Outstanding Agency Professional Agency 2017

Leslie Gaines-Ross won over the judges with her commitment to thought leadership in the PR industry. Her work on reputation is exhaustive, and Gaines-Ross has led close to 50 studies at Weber Shandwick, where she is chief reputation strategist, since 2008.

Best in Analytics 2017

Best in Analytics 2017

Despite its 500 locations in the U.S. and Canada, Kampgrounds of America (KOA) wasn't very well-known. Allison+Partners, working with Cairn Consulting worked to change that.

Best in Community Relations 2017

Best in Community Relations 2017

The campaign built awareness about Goldfish in the community with a minute $14,000 budget.

Best in Internal Communications 2017

Best in Internal Communications 2017

More than 275,000 employees joined an 88-day journey across five stages, embracing next-generation work methods, including agile development and IBM Design Thinking, among others.

Outstanding Boutique Agency 2017

Outstanding Boutique Agency 2017

Clients praise Harvest for its "agility," being "highly engaged," and "superbly creative." New wins in the past year include the American Angus Association and CHS.

Outstanding In-House Team 2017

Outstanding In-House Team 2017

Harman, a $7 billion international auto technology company, maintains a nimble global corporate comms team of 15.

Outstanding Large Agency 2017

Outstanding Large Agency 2017

It seems Weber Shandwick can't be toppled. For the third year running, the IPG firm scoops the large agency award.

Agency of the Year 2017

Agency of the Year 2017

"Weber Shandwick is leading the way for the future," said one judge. And it's hard to disagree with that statement as the IPG-owned firm cements its place as the best of the best for a third consecutive year by claiming top honors as Agency of the Year.

Best Global Campaign 2017

Best Global Campaign 2017

Disney needed to generate buzz without giving away too much of the movie's plot -- and it had to be something retailers could use.

Outstanding Midsize Agency 2017

Outstanding Midsize Agency 2017

Decades in, the recently rebranded Carmichael Lynch Relate remains a solid PR powerhouse with expertise in brand marketing and corporate reputation that few match.

Outstanding In-House Professional 2017

Outstanding In-House Professional 2017

Influential, effective, impactful - just a few of the words that have been used to describe Ray Kerins' career and personal endeavors.

Outstanding Student 2017

Outstanding Student 2017

In an age where consumers have unprecedented influence over building brands, Tish Carmona's focus on adaptability to customer demands - served as one of many reasons awards judges named her PRWeek's 2017 Outstanding Student.

Ray Kerins, Leslie Gaines-Ross win US Outstanding Professional Awards

Ray Kerins, Leslie Gaines-Ross win US Outstanding Professional Awards

Bayer's Ray Kerins and Weber Shandwick's Leslie Gaines-Ross won the Outstanding In-House and Agency Professional awards, respectively.

McDonald's and Golin win US Campaign of the Year for all-day breakfast launch

McDonald's and Golin win US Campaign of the Year for all-day breakfast launch

Ketchum and Adapt Pharma took home honorable mention.

Past winners


Book of the Night

Click here for the digital edition of the 2015 Book of the Night.

The finalists

PRWeek US Awards 2015 shortlist revealed

PRWeek US Awards 2015 shortlist revealed

Judges have determined the finalists for the PRWeek US Awards 2015. PRWeek will reveal the winners at a dinner in New York on March 19, 2015.

Winner case studies

PR Student of the Year 2015

PR Student of the Year 2015

"Daltyn's combination of old-school skills and digital savvy makes me proud," added one judge.

PRWeek Campaign of the Year 2015

PRWeek Campaign of the Year 2015

Always' #LikeAGirl took home the award for Campaign of the Year.

Cause-Related Campaign of the Year 2015

Cause-Related Campaign of the Year 2015

Always, P&G's feminine care brand, has long been committed to empowering girls through puberty education.

Nonprofit Campaign of the Year 2015

Nonprofit Campaign of the Year 2015

Share Our Strength set out to bring more nourishing dishes to children, while simultaneously stacking support and funds for summers to come.

Global Campaign of the Year 2015

Global Campaign of the Year 2015

Procter & Gamble reinvigorated its Thank You, Mom campaign, which took home this year's prize.

Technology Campaign of the Year 2015

Technology Campaign of the Year 2015

The launch of Advanced Micro Devices' new generation of Radeon graphics cards helped re-ignite customer passion.

Healthcare Campaign of the Year 2015

Healthcare Campaign of the Year 2015

CVS made national headlines when it announced that it was pulling all tobacco products from its shelves for good.

Business-to-Business Campaign of the Year 2015

Business-to-Business Campaign of the Year 2015

Juniper Networks' Introducing Hackonomics campaign helped the company regain a foothold in the IT security industry.

PR Agency of the Year 2015

PR Agency of the Year 2015

Weber Shandwick had "an exceptional year in which it redefined and expanded client reach."

Communicator of the Year 2015

Communicator of the Year 2015

Frates' rousing success in the face of tremendous obstacles makes him a clear choice as PRWeek's 2015 Communicator of the Year.

Promotional Event of the Year 2015

Promotional Event of the Year 2015

Gatorade entered the fiercely competitive protein-based recovery product category with the launch of its Recover Whey Protein Bar.

Best Use of Analytics 2015

Best Use of Analytics 2015

Leveraging new analytics and socialization tools helped Allstate Insurance create the most robust edition of its annual America's Best Drivers Report

Best Use of Broadcast/Video 2015

Best Use of Broadcast/Video 2015

Dubbed "clever, moving, and relevant" by one judge, this campaign set out to honor the important role moms play in their children's lives.

PR Product/Service of the Year 2015

PR Product/Service of the Year 2015

WE Infinity is a data-mining and analytics platform built in the cloud that delivers insights to inform campaign strategies and help improve business outcomes.

PR Education Program of the Year 2015

PR Education Program of the Year 2015

"A great course with a hugely innovative, world-class curriculum," said one judge.

PR Pro of the Year - Agency 2015

PR Pro of the Year - Agency 2015

Judges applauded Kempner for "making bold moves within the industry" and for "truly transforming the business in radical ways."

PR Pro of the Year - In-House 2015

PR Pro of the Year - In-House 2015

Judges praised Mónica Talán, EVP of corporate communications and PR at Univision, for her leadership and business accomplishments.

Young PR Pro of the Year 2015

Young PR Pro of the Year 2015

Last year, Fastenberg showed knowledge and experience beyond her youth as she managed more than $1.2 million in accounts.

Public Sector Campaign of the Year 2015

Public Sector Campaign of the Year 2015

The deck was stacked against the Illinois Department of Insurance and FleishmanHillard as they set out to enroll state residents for healthcare plans through the Affordable Care Act.

Investor/Financial Communications Campaign of the Year 2015

Investor/Financial Communications Campaign of the Year 2015

Wintergreen Advisers teamed with Bryant Park Financial Communications to bring the facts about Coca-Cola's plan to light.

Public Affairs Campaign of the Year 2015

Public Affairs Campaign of the Year 2015

Dominion and agency Davies wanted to counter the work of environmental groups, which had rallied against the Cove Point terminal project in Maryland.

Corporate Branding Campaign of the Year 2015

Corporate Branding Campaign of the Year 2015

CVS Health worked with its integrated agency team on a rebranding campaign to highlight its dedication to healthcare.

Multicultural Marketing Campaign of the Year 2015

Multicultural Marketing Campaign of the Year 2015

US Mint won for an effort that helped Americans remember a key moment in the country's history.

Community Relations Campaign of the Year 2015

Community Relations Campaign of the Year 2015

BlueCross BlueShield of Western New York and Eric Mower + Associates won for a campaign addressing the epidemic of prescription painkiller abuse.

Internal Communications Campaign of the Year 2015

Internal Communications Campaign of the Year 2015

Toyota initiated a campaign to bring its four existing North American headquarter operations under one roof in a new location.

Small PR Agency of the Year 2015

Small PR Agency of the Year 2015

In 2014, revenue at Singer Associates doubled to $9 million from $4.5 million in 2013.

Boutique PR Agency of the Year 2015

Boutique PR Agency of the Year 2015

Praytell Strategy's revenue grew 217% to $2.94 million in 2014 as the agency added a number of US and international clients.

Large PR Agency of the Year 2015

Large PR Agency of the Year 2015

All judges recognized Weber Shandwick as a true industry leader that continually breaks barriers and embraces change.

Consumer Launch Campaign of the Year 2015

Consumer Launch Campaign of the Year 2015

World's Toughest Job rose above the competition and made Mother's Day more special for consumers around the country.

Midsize PR Agency of the Year 2015

Midsize PR Agency of the Year 2015

Allison+Partners' acquisition of PR Century last year in Beijing and Shanghai enhanced the China practice, and Asia-Pacific revenue soared 300%.

Best Use of Social Media/Digital 2015

Best Use of Social Media/Digital 2015

Far surpassing the brand's expectations, the effort garnered 76 million views on YouTube, making it one of the top viral videos of the year

In-House PR Team of the Year 2015

In-House PR Team of the Year 2015

Last year's Honorable Mention is this year's winner as NASCAR's Integrated Marketing Communications team raced off with top 2015 honors.

Crisis or Issues Management Campaign of the Year 2015

Crisis or Issues Management Campaign of the Year 2015

As a sponsor of the US Speedskating team at the 2014 Winter Olympics in Sochi, Under Armour developed the US Mach39, but the suit did not live up to its hype.

Product Brand Development Campaign of the Year 2015

Product Brand Development Campaign of the Year 2015

MSLGroup knocked it out of the park with this campaign that transformed the insulting phrase "like a girl" into a positive and empowering statement.

Arts, Entertainment and Media Campaign of the Year 2015

Arts, Entertainment and Media Campaign of the Year 2015

Ketchum and the US Farmers & Ranchers Alliance won for a campaign around the documentary film Farmland!

Corporate Branding Campaign of the Year 2016

Corporate Branding Campaign of the Year 2016

Wells Fargo's 2015 branding initiative drew praise -- plus some high-profile criticism -- and generated more social media engagement than any of its previous efforts.