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Book of the Night

Download the digital edition of the 2016 Book of the Night: Download/HTML5

The 2016 PRWeek U.S. Awards

PRWeek Campaign of the Year 2016

PRWeek Campaign of the Year 2016

The MSLGroup-Abbott Sisterhood of Motherhood initiative, on behalf of Similac, is the second consecutive PRWeek Campaign of the Year triumph for the Publicis Groupe agency.

Healthcare Campaign of the Year 2016

Healthcare Campaign of the Year 2016

MSLGroup and Abbott nabbed top honors by getting to the heart of an issue many moms face.

Technology Campaign of the Year 2016

Technology Campaign of the Year 2016

Vibrator brand We-Vibe had four main objectives: increase sales and site traffic; up brand awareness and affinity; reinforce sex-positive lifestyle messages; and increase Valentine's Day coverage by 30%.

PR Product-Service of the Year 2016

PR Product-Service of the Year 2016

Brandwatch Analytics is a social media-monitoring tool that uses 70 million sources; Zeno Group's The Human Project helps brands engage with people.

Cause-Related Campaign of the Year 2016

Cause-Related Campaign of the Year 2016

Several judges commented on the creative and unique approach and praised Spong for outstanding execution and results.

Business-to-Business Campaign of the Year 2016

Business-to-Business Campaign of the Year 2016

Realizing that the underrepresentation of women in the business world is a missed opportunity, Dell and its AOR PPR Worldwide developed the Dell Women's Entrepreneur Network.

Best Use of Analytics 2016

Best Use of Analytics 2016

Text100 delivered results for both KAYAK and Adobe with analytics-based campaigns.

PR Agency of the Year 2016

PR Agency of the Year 2016

It is often said defending the crown is much more difficult than winning it. Weber Shandwick debunks that theory as it claims top overall agency honors for a second consecutive year.

Promotional Event of the Year 2016

Promotional Event of the Year 2016

Judges fell in love with Finn Partner's #LoveisLove marriage equality celebration in Florida.

PR Student of the Year 2016

PR Student of the Year 2016

Manuela Carvajal's "Hola Prius" campaign sought to identify obstacles and opportunities in the Hispanic consumer market.

Nonprofit Campaign of the Year 2016

Nonprofit Campaign of the Year 2016

Ketchum updated the Truth campaign's message of anti-smoking for a new generation.

Global Campaign of the Year 2016

Global Campaign of the Year 2016

Disney Consumer Products and Interactive Media's Star Wars Global Unboxing campaign reached an online audience in a way a traditional merchandise launch alone would not.

Communicator of the Year 2016

Communicator of the Year 2016

Clementa Pinckney successfully traversed the political and religious worlds because he always prioritized the common good.

Midsize PR Agency of the Year 2016

Midsize PR Agency of the Year 2016

M Booth had an "extraordinary year on many levels, including huge growth, while never losing sight of culture," said one judge.

PR Professional of the Year - In-House 2016

PR Professional of the Year - In-House 2016

Colleagues regard Emily Lenzner, VP of global communications for Atlantic Media, as an exceptionally smart, creative, and effective communicator, leader, and mentor.

Investor-Financial Communications Campaign of the Year 2016

Investor-Financial Communications Campaign of the Year 2016

How the first private equity firm investing exclusively in legal cannabis navigated investors' distrust of the nascent industry.

PR Professional of the Year - Agency 2016

PR Professional of the Year - Agency 2016

Judges raved about the impact Karen van Bergen, now CEO of Omnicom Public Relations Group, had at Porter Novelli.

Public Sector Campaign of the Year 2016

Public Sector Campaign of the Year 2016

Ogilvy PR used a two-pronged strategy to position the U.S. as the "Land of Dreams" for potential tourists.

Young PR Professional of the Year 2016

Young PR Professional of the Year 2016

Judges were unanimous in praising Fahlgren Mortine's Heather Bartman.

Corporate Branding Campaign of the Year 2016

Corporate Branding Campaign of the Year 2016

Wells Fargo's 2015 branding initiative drew praise -- plus some high-profile criticism -- and generated more social media engagement than any of its previous efforts.

Community Relations Campaign of the Year 2016

Community Relations Campaign of the Year 2016

Ketchum tapped YouTube influencers to help generate hundreds of thousands of views for Michelin's Beyond the Driving Test campaign.

Small PR Agency of the Year 2016

Small PR Agency of the Year 2016

"The agency has shown outstanding financial performance, great work, and clear success metrics," said one judge about Highwire Public Relations.

Best Use of Social Media/Digital 2016

Best Use of Social Media/Digital 2016

"Hijacking defined" is how one judge characterized WE Communications, Grey New York, Mindshare, and Volvo's "Interception" campaign.

Boutique PR Agency of the Year 2016

Boutique PR Agency of the Year 2016

A communications consultancy focused exclusively on health, Kyne made big strides last year on the financial front.

Multicultural Marketing Campaign of the Year 2016

Multicultural Marketing Campaign of the Year 2016

MSLGroup devised a creative campaign to generate awareness and increase sales by highlighting avocados' nutritional value.

PR Education Program of the Year 2016

PR Education Program of the Year 2016

Syracuse University's Job Ready Day One program sets high benchmarks, has strong and creative course offerings, and can offer students placements with world-class companies and agencies.

Large PR Agency of the Year 2016

Large PR Agency of the Year 2016

Weber Shandwick's revenue growth, client acquisition and retention, innovation, company culture, and "game-changing work" helped solidify it as 2016's Large PR Agency of the Year.

Consumer Launch Campaign of the Year 2016

Consumer Launch Campaign of the Year 2016

M Booth was tasked with ginning up enthusiasm for no-age-statement whisky.

In-House PR Team of the Year 2016

In-House PR Team of the Year 2016

Leo Burnett's "Newsroom" team is responsible for 25 platforms to tell both client and agency stories, which include 85 offices and 9,000 employees worldwide.

Public Affairs Campaign of the Year 2016

Public Affairs Campaign of the Year 2016

How MP&F Public Relations helped get wine on grocery stores' shelves in Tennessee.

Internal Communications Campaign of the Year 2016

Internal Communications Campaign of the Year 2016

GE turned to Edelman to craft a new strategic approach to messaging on an upcoming union vote.

Crisis or Issues Management Campaign of the Year 2016

Crisis or Issues Management Campaign of the Year 2016

How the Texas Health Presbyterian Hospital and Burson-Marsteller handled the first case of Ebola in the U.S.

Best Use of Broadcast, Film, or Video 2016

Best Use of Broadcast, Film, or Video 2016

Porter Novelli's humorous pet-themed campaign for T-Mobile won over judge's hearts -- and exceeded all its objectives.

Arts, Entertainment, Sports & Media Campaign of the Year 2016

Arts, Entertainment, Sports & Media Campaign of the Year 2016

Ketchum leveraged Celebrity engagement, broad media outreach, social media amplification, and integrations on teen TV for the Truth Initiative's Left Swipe Dat campaign.

Product Brand Development Campign of the Year 2016

Product Brand Development Campign of the Year 2016

Olson Engage and Skittles signed on Marshawn Lynch for a truly memorable brand press conference.

About the PRWeek Awards

Now entering its 17th year, the PRWeek Awards are firmly established as the communications industry’s highest accolade. They celebrate the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Only 35 trophies are awarded each year, so each one is truly special – and the competition to claim them is intense.


The Ceremony

Date: Thursday, March 17, 2016

Venue: Cipriani Wall Street, New York, NY

Time: 6pm - 11pm

Dress Code: Black tie preferred (Men - smart suits, women - cocktail dresses)

Judging

After entries are submitted, a panel of judges will begin a thorough process that includes pre-scoring to select a top 10, subsequent deliberation and the ultimate decisions of each winner and honorable mention. These judges include senior PR professionals from agency, corporate, nonprofit, and government teams, as well as PR education professionals. Judges will be chosen because of their professional and wide-ranging level of expertise. Any judge who has a potential conflict of interest, including, but not restricted to, working for an agency that submitted that campaign and/or being involved with any aspect of the project, will not be allowed to judge that entry.

Judges may move entries between categories if deemed to be unsuitable for the category entered, but appropriate for another. Category changes will be made solely at the discretion of the judges and their decisions will be final.

All judges will be required to sign a confidentiality agreement that bans them from disclosing information from entry submissions. A maximum of five entries from each category will make up our shortlist of finalists, which will be published online in December 2015 and in print in January 2016. Judges do not discuss their individual scores with anyone - not even each other. As such, the winners are not known until Awards night itself.

Sponsors

Contact Us

For awards inquiries, contact:
Maggie Keller, Events manager
(646) 638-6041
maggie.keller@haymarketmedia.com  

For sponsorship inquiries, contact:
Liz Bilash, Sales manager
(646) 638-6141
liz.bilash@prweek.com


Book of the Night

Click here for the digital edition of the 2015 Book of the Night.

The finalists

PRWeek US Awards 2015 shortlist revealed

PRWeek US Awards 2015 shortlist revealed

Judges have determined the finalists for the PRWeek US Awards 2015. PRWeek will reveal the winners at a dinner in New York on March 19, 2015.

Winner case studies

PR Student of the Year 2015

PR Student of the Year 2015

"Daltyn's combination of old-school skills and digital savvy makes me proud," added one judge.

PRWeek Campaign of the Year 2015

PRWeek Campaign of the Year 2015

Always' #LikeAGirl took home the award for Campaign of the Year.

Cause-Related Campaign of the Year 2015

Cause-Related Campaign of the Year 2015

Always, P&G's feminine care brand, has long been committed to empowering girls through puberty education.

Nonprofit Campaign of the Year 2015

Nonprofit Campaign of the Year 2015

Share Our Strength set out to bring more nourishing dishes to children, while simultaneously stacking support and funds for summers to come.

Global Campaign of the Year 2015

Global Campaign of the Year 2015

Procter & Gamble reinvigorated its Thank You, Mom campaign, which took home this year's prize.

Technology Campaign of the Year 2015

Technology Campaign of the Year 2015

The launch of Advanced Micro Devices' new generation of Radeon graphics cards helped re-ignite customer passion.

Healthcare Campaign of the Year 2015

Healthcare Campaign of the Year 2015

CVS made national headlines when it announced that it was pulling all tobacco products from its shelves for good.

Business-to-Business Campaign of the Year 2015

Business-to-Business Campaign of the Year 2015

Juniper Networks' Introducing Hackonomics campaign helped the company regain a foothold in the IT security industry.

PR Agency of the Year 2015

PR Agency of the Year 2015

Weber Shandwick had "an exceptional year in which it redefined and expanded client reach."

Communicator of the Year 2015

Communicator of the Year 2015

Frates' rousing success in the face of tremendous obstacles makes him a clear choice as PRWeek's 2015 Communicator of the Year.

Promotional Event of the Year 2015

Promotional Event of the Year 2015

Gatorade entered the fiercely competitive protein-based recovery product category with the launch of its Recover Whey Protein Bar.

Best Use of Analytics 2015

Best Use of Analytics 2015

Leveraging new analytics and socialization tools helped Allstate Insurance create the most robust edition of its annual America's Best Drivers Report

Best Use of Broadcast/Video 2015

Best Use of Broadcast/Video 2015

Dubbed "clever, moving, and relevant" by one judge, this campaign set out to honor the important role moms play in their children's lives.

PR Product/Service of the Year 2015

PR Product/Service of the Year 2015

WE Infinity is a data-mining and analytics platform built in the cloud that delivers insights to inform campaign strategies and help improve business outcomes.

PR Education Program of the Year 2015

PR Education Program of the Year 2015

"A great course with a hugely innovative, world-class curriculum," said one judge.

PR Pro of the Year - Agency 2015

PR Pro of the Year - Agency 2015

Judges applauded Kempner for "making bold moves within the industry" and for "truly transforming the business in radical ways."

PR Pro of the Year - In-House 2015

PR Pro of the Year - In-House 2015

Judges praised Mónica Talán, EVP of corporate communications and PR at Univision, for her leadership and business accomplishments.

Young PR Pro of the Year 2015

Young PR Pro of the Year 2015

Last year, Fastenberg showed knowledge and experience beyond her youth as she managed more than $1.2 million in accounts.

Public Sector Campaign of the Year 2015

Public Sector Campaign of the Year 2015

The deck was stacked against the Illinois Department of Insurance and FleishmanHillard as they set out to enroll state residents for healthcare plans through the Affordable Care Act.

Investor/Financial Communications Campaign of the Year 2015

Investor/Financial Communications Campaign of the Year 2015

Wintergreen Advisers teamed with Bryant Park Financial Communications to bring the facts about Coca-Cola's plan to light.

Public Affairs Campaign of the Year 2015

Public Affairs Campaign of the Year 2015

Dominion and agency Davies wanted to counter the work of environmental groups, which had rallied against the Cove Point terminal project in Maryland.

Corporate Branding Campaign of the Year 2015

Corporate Branding Campaign of the Year 2015

CVS Health worked with its integrated agency team on a rebranding campaign to highlight its dedication to healthcare.

Multicultural Marketing Campaign of the Year 2015

Multicultural Marketing Campaign of the Year 2015

US Mint won for an effort that helped Americans remember a key moment in the country's history.

Community Relations Campaign of the Year 2015

Community Relations Campaign of the Year 2015

BlueCross BlueShield of Western New York and Eric Mower + Associates won for a campaign addressing the epidemic of prescription painkiller abuse.

Internal Communications Campaign of the Year 2015

Internal Communications Campaign of the Year 2015

Toyota initiated a campaign to bring its four existing North American headquarter operations under one roof in a new location.

Small PR Agency of the Year 2015

Small PR Agency of the Year 2015

In 2014, revenue at Singer Associates doubled to $9 million from $4.5 million in 2013.

Boutique PR Agency of the Year 2015

Boutique PR Agency of the Year 2015

Praytell Strategy's revenue grew 217% to $2.94 million in 2014 as the agency added a number of US and international clients.

Large PR Agency of the Year 2015

Large PR Agency of the Year 2015

All judges recognized Weber Shandwick as a true industry leader that continually breaks barriers and embraces change.

Consumer Launch Campaign of the Year 2015

Consumer Launch Campaign of the Year 2015

World's Toughest Job rose above the competition and made Mother's Day more special for consumers around the country.

Midsize PR Agency of the Year 2015

Midsize PR Agency of the Year 2015

Allison+Partners' acquisition of PR Century last year in Beijing and Shanghai enhanced the China practice, and Asia-Pacific revenue soared 300%.

Best Use of Social Media/Digital 2015

Best Use of Social Media/Digital 2015

Far surpassing the brand's expectations, the effort garnered 76 million views on YouTube, making it one of the top viral videos of the year

In-House PR Team of the Year 2015

In-House PR Team of the Year 2015

Last year's Honorable Mention is this year's winner as NASCAR's Integrated Marketing Communications team raced off with top 2015 honors.

Crisis or Issues Management Campaign of the Year 2015

Crisis or Issues Management Campaign of the Year 2015

As a sponsor of the US Speedskating team at the 2014 Winter Olympics in Sochi, Under Armour developed the US Mach39, but the suit did not live up to its hype.

Product Brand Development Campaign of the Year 2015

Product Brand Development Campaign of the Year 2015

MSLGroup knocked it out of the park with this campaign that transformed the insulting phrase "like a girl" into a positive and empowering statement.

Arts, Entertainment and Media Campaign of the Year 2015

Arts, Entertainment and Media Campaign of the Year 2015

Ketchum and the US Farmers & Ranchers Alliance won for a campaign around the documentary film Farmland!