The MSLGroup-Abbott Sisterhood of Motherhood initiative, on behalf of Similac, is the second consecutive PRWeek Campaign of the Year triumph for the Publicis Groupe agency.
MSLGroup and Abbott nabbed top honors by getting to the heart of an issue many moms face.
Vibrator brand We-Vibe had four main objectives: increase sales and site traffic; up brand awareness and affinity; reinforce sex-positive lifestyle messages; and increase Valentine's Day coverage by 30%.
Brandwatch Analytics is a social media-monitoring tool that uses 70 million sources; Zeno Group's The Human Project helps brands engage with people.
Several judges commented on the creative and unique approach and praised Spong for outstanding execution and results.
Realizing that the underrepresentation of women in the business world is a missed opportunity, Dell and its AOR PPR Worldwide developed the Dell Women's Entrepreneur Network.
Text100 delivered results for both KAYAK and Adobe with analytics-based campaigns.
It is often said defending the crown is much more difficult than winning it. Weber Shandwick debunks that theory as it claims top overall agency honors for a second consecutive year.
Judges fell in love with Finn Partner's #LoveisLove marriage equality celebration in Florida.
Manuela Carvajal's "Hola Prius" campaign sought to identify obstacles and opportunities in the Hispanic consumer market.
Ketchum updated the Truth campaign's message of anti-smoking for a new generation.
Disney Consumer Products and Interactive Media's Star Wars Global Unboxing campaign reached an online audience in a way a traditional merchandise launch alone would not.
Clementa Pinckney successfully traversed the political and religious worlds because he always prioritized the common good.
M Booth had an "extraordinary year on many levels, including huge growth, while never losing sight of culture," said one judge.
Colleagues regard Emily Lenzner, VP of global communications for Atlantic Media, as an exceptionally smart, creative, and effective communicator, leader, and mentor.
How the first private equity firm investing exclusively in legal cannabis navigated investors' distrust of the nascent industry.
Judges raved about the impact Karen van Bergen, now CEO of Omnicom Public Relations Group, had at Porter Novelli.
Ogilvy PR used a two-pronged strategy to position the U.S. as the "Land of Dreams" for potential tourists.
Judges were unanimous in praising Fahlgren Mortine's Heather Bartman.
Wells Fargo's 2015 branding initiative drew praise -- plus some high-profile criticism -- and generated more social media engagement than any of its previous efforts.
Ketchum tapped YouTube influencers to help generate hundreds of thousands of views for Michelin's Beyond the Driving Test campaign.
"Hijacking defined" is how one judge characterized WE Communications, Grey New York, Mindshare, and Volvo's "Interception" campaign.
A communications consultancy focused exclusively on health, Kyne made big strides last year on the financial front.
MSLGroup devised a creative campaign to generate awareness and increase sales by highlighting avocados' nutritional value.
Syracuse University's Job Ready Day One program sets high benchmarks, has strong and creative course offerings, and can offer students placements with world-class companies and agencies.
Weber Shandwick's revenue growth, client acquisition and retention, innovation, company culture, and "game-changing work" helped solidify it as 2016's Large PR Agency of the Year.
M Booth was tasked with ginning up enthusiasm for no-age-statement whisky.
Leo Burnett's "Newsroom" team is responsible for 25 platforms to tell both client and agency stories, which include 85 offices and 9,000 employees worldwide.
How MP&F Public Relations helped get wine on grocery stores' shelves in Tennessee.
GE turned to Edelman to craft a new strategic approach to messaging on an upcoming union vote.
"The agency has shown outstanding financial performance, great work, and clear success metrics," said one judge about Highwire Public Relations.
How the Texas Health Presbyterian Hospital and Burson-Marsteller handled the first case of Ebola in the U.S.
Porter Novelli's humorous pet-themed campaign for T-Mobile won over judge's hearts -- and exceeded all its objectives.
Ketchum leveraged Celebrity engagement, broad media outreach, social media amplification, and integrations on teen TV for the Truth Initiative's Left Swipe Dat campaign.
Olson Engage and Skittles signed on Marshawn Lynch for a truly memorable brand press conference.
About the PRWeek Awards
Now entering its 17th year, the PRWeek Awards are firmly established as the communications industry’s highest accolade. They celebrate the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Only 35 trophies are awarded each year, so each one is truly special – and the competition to claim them is intense.
Date: Thursday, March 17, 2016
Venue: Cipriani Wall Street, New York, NY
Time: 6pm - 11pm
Dress Code: Black tie preferred (Men - smart suits, women - cocktail dresses)
After entries are submitted, a panel of judges will begin a thorough process that includes pre-scoring to select a top 10, subsequent deliberation and the ultimate decisions of each winner and honorable mention. These judges include senior PR professionals from agency, corporate, nonprofit, and government teams, as well as PR education professionals. Judges will be chosen because of their professional and wide-ranging level of expertise. Any judge who has a potential conflict of interest, including, but not restricted to, working for an agency that submitted that campaign and/or being involved with any aspect of the project, will not be allowed to judge that entry.
Judges may move entries between categories if deemed to be unsuitable for the category entered, but appropriate for another. Category changes will be made solely at the discretion of the judges and their decisions will be final.
All judges will be required to sign a confidentiality agreement that bans them from disclosing information from entry submissions. A maximum of five entries from each category will make up our shortlist of finalists, which will be published online in December 2015 and in print in January 2016. Judges do not discuss their individual scores with anyone - not even each other. As such, the winners are not known until Awards night itself.
"Daltyn's combination of old-school skills and digital savvy makes me proud," added one judge.
Always' #LikeAGirl took home the award for Campaign of the Year.
Always, P&G's feminine care brand, has long been committed to empowering girls through puberty education.
Share Our Strength set out to bring more nourishing dishes to children, while simultaneously stacking support and funds for summers to come.
Procter & Gamble reinvigorated its Thank You, Mom campaign, which took home this year's prize.
The launch of Advanced Micro Devices' new generation of Radeon graphics cards helped re-ignite customer passion.
CVS made national headlines when it announced that it was pulling all tobacco products from its shelves for good.
Juniper Networks' Introducing Hackonomics campaign helped the company regain a foothold in the IT security industry.
Weber Shandwick had "an exceptional year in which it redefined and expanded client reach."
Frates' rousing success in the face of tremendous obstacles makes him a clear choice as PRWeek's 2015 Communicator of the Year.
Gatorade entered the fiercely competitive protein-based recovery product category with the launch of its Recover Whey Protein Bar.
Leveraging new analytics and socialization tools helped Allstate Insurance create the most robust edition of its annual America's Best Drivers Report
Dubbed "clever, moving, and relevant" by one judge, this campaign set out to honor the important role moms play in their children's lives.
WE Infinity is a data-mining and analytics platform built in the cloud that delivers insights to inform campaign strategies and help improve business outcomes.
"A great course with a hugely innovative, world-class curriculum," said one judge.
Judges applauded Kempner for "making bold moves within the industry" and for "truly transforming the business in radical ways."
Judges praised Mónica Talán, EVP of corporate communications and PR at Univision, for her leadership and business accomplishments.
Last year, Fastenberg showed knowledge and experience beyond her youth as she managed more than $1.2 million in accounts.
The deck was stacked against the Illinois Department of Insurance and FleishmanHillard as they set out to enroll state residents for healthcare plans through the Affordable Care Act.
Wintergreen Advisers teamed with Bryant Park Financial Communications to bring the facts about Coca-Cola's plan to light.
Dominion and agency Davies wanted to counter the work of environmental groups, which had rallied against the Cove Point terminal project in Maryland.
CVS Health worked with its integrated agency team on a rebranding campaign to highlight its dedication to healthcare.
US Mint won for an effort that helped Americans remember a key moment in the country's history.
BlueCross BlueShield of Western New York and Eric Mower + Associates won for a campaign addressing the epidemic of prescription painkiller abuse.
Toyota initiated a campaign to bring its four existing North American headquarter operations under one roof in a new location.
In 2014, revenue at Singer Associates doubled to $9 million from $4.5 million in 2013.
Praytell Strategy's revenue grew 217% to $2.94 million in 2014 as the agency added a number of US and international clients.
All judges recognized Weber Shandwick as a true industry leader that continually breaks barriers and embraces change.
World's Toughest Job rose above the competition and made Mother's Day more special for consumers around the country.
Allison+Partners' acquisition of PR Century last year in Beijing and Shanghai enhanced the China practice, and Asia-Pacific revenue soared 300%.
Far surpassing the brand's expectations, the effort garnered 76 million views on YouTube, making it one of the top viral videos of the year
Last year's Honorable Mention is this year's winner as NASCAR's Integrated Marketing Communications team raced off with top 2015 honors.
As a sponsor of the US Speedskating team at the 2014 Winter Olympics in Sochi, Under Armour developed the US Mach39, but the suit did not live up to its hype.
MSLGroup knocked it out of the park with this campaign that transformed the insulting phrase "like a girl" into a positive and empowering statement.
Ketchum and the US Farmers & Ranchers Alliance won for a campaign around the documentary film Farmland!