About the PRWeek Awards
Now entering its 17th year, the PRWeek Awards are firmly established as the communications industry’s highest accolade. They celebrate the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Only 35 trophies are awarded each year, so each one is truly special – and the competition to claim them is intense.
Date: Thursday, March 17, 2016
Venue: Cipriani Wall Steet, New York, NY *Note our new 2016 location
Time: 6pm - 11pm
Dress Code: Black tie preferred (Men - smart suits, women - cocktail dresses)
Full table of 10 - $5,600
Individual tickets - $599
Link to book: (coming)
After entries are submitted, a panel of judges will begin a thorough process that includes pre-scoring to select a top 10, subsequent deliberation and the ultimate decisions of each winner and honorable mention. These judges include senior PR professionals from agency, corporate, nonprofit, and government teams, as well as PR education professionals. Judges will be chosen because of their professional and wide-ranging level of expertise. Any judge who has a potential conflict of interest, including, but not restricted to, working for an agency that submitted that campaign and/or being involved with any aspect of the project, will not be allowed to judge that entry.
Judges may move entries between categories if deemed to be unsuitable for the category entered, but appropriate for another. Category changes will be made solely at the discretion of the judges and their decisions will be final.
All judges will be required to sign a confidentiality agreement that bans them from disclosing information from entry submissions. A maximum of five entries from each category will make up our shortlist of finalists, which will be published online in December 2015 and in print in January 2016. Judges do not discuss their individual scores with anyone - not even each other. As such, the winners are not known until Awards night itself.
Frates' rousing success in the face of tremendous obstacles makes him a clear choice as PRWeek's 2015 Communicator of the Year.
Gatorade entered the fiercely competitive protein-based recovery product category with the launch of its Recover Whey Protein Bar.
Leveraging new analytics and socialization tools helped Allstate Insurance create the most robust edition of its annual America's Best Drivers Report
Dubbed "clever, moving, and relevant" by one judge, this campaign set out to honor the important role moms play in their children's lives.
Far surpassing the brand's expectations, the effort garnered 76 million views on YouTube, making it one of the top viral videos of the year
WE Infinity is a data-mining and analytics platform built in the cloud that delivers insights to inform campaign strategies and help improve business outcomes.
"A great course with a hugely innovative, world-class curriculum," said one judge.
Judges applauded Kempner for "making bold moves within the industry" and for "truly transforming the business in radical ways."
Judges praised Mónica Talán, EVP of corporate communications and PR at Univision, for her leadership and business accomplishments.
Last year, Fastenberg showed knowledge and experience beyond her youth as she managed more than $1.2 million in accounts.
"Daltyn's combination of old-school skills and digital savvy makes me proud," added one judge.
Always, P&G's feminine care brand, has long been committed to empowering girls through puberty education.
Share Our Strength set out to bring more nourishing dishes to children, while simultaneously stacking support and funds for summers to come.
The deck was stacked against the Illinois Department of Insurance and FleishmanHillard as they set out to enroll state residents for healthcare plans through the Affordable Care Act.
Wintergreen Advisers teamed with Bryant Park Financial Communications to bring the facts about Coca-Cola's plan to light.
As a sponsor of the US Speedskating team at the 2014 Winter Olympics in Sochi, Under Armour developed the US Mach39, but the suit did not live up to its hype.
Dominion and agency Davies wanted to counter the work of environmental groups, which had rallied against the Cove Point terminal project in Maryland.
CVS Health worked with its integrated agency team on a rebranding campaign to highlight its dedication to healthcare.
Always' #LikeAGirl took home the award for Campaign of the Year.
Procter & Gamble reinvigorated its Thank You, Mom campaign, which took home this year's prize.
US Mint won for an effort that helped Americans remember a key moment in the country's history.
BlueCross BlueShield of Western New York and Eric Mower + Associates won for a campaign addressing the epidemic of prescription painkiller abuse.
Toyota initiated a campaign to bring its four existing North American headquarter operations under one roof in a new location.
The launch of Advanced Micro Devices' new generation of Radeon graphics cards helped re-ignite customer passion.
CVS made national headlines when it announced that it was pulling all tobacco products from its shelves for good.
Juniper Networks' Introducing Hackonomics campaign helped the company regain a foothold in the IT security industry.
World's Toughest Job rose above the competition and made Mother's Day more special for consumers around the country.
MSLGroup knocked it out of the park with this campaign that transformed the insulting phrase "like a girl" into a positive and empowering statement.
Ketchum and the US Farmers & Ranchers Alliance won for a campaign around the documentary film Farmland!
Allison+Partners' acquisition of PR Century last year in Beijing and Shanghai enhanced the China practice, and Asia-Pacific revenue soared 300%.
In 2014, revenue at Singer Associates doubled to $9 million from $4.5 million in 2013.
Praytell Strategy's revenue grew 217% to $2.94 million in 2014 as the agency added a number of US and international clients.
Weber Shandwick had "an exceptional year in which it redefined and expanded client reach."
All judges recognized Weber Shandwick as a true industry leader that continually breaks barriers and embraces change.
Last year's Honorable Mention is this year's winner as NASCAR's Integrated Marketing Communications team raced off with top 2015 honors.