"My CEO is worried what will happen if our company or brands get caught in President Trump's Twitter crosshairs - how should we prepare for such a scenario?"
"My CEO loves engaging directly with reporters, and thinks his natural charm will keep him out of trouble. How can I manage the situation?"
Dear Lucas, "Our CEO has hired a PR firm on the sly to boost her own profile in a boardroom power struggle. How can I fulfill my duties to my employer but still retain an effective working relationship with such a key stakeholder?"
The former top communicator at Goldman Sachs answers questions from PRWeek readers. Dear Lucas, "How do we promote our company's social responsibility efforts while recognizing shareholder demands for highest-possible return on investment?"