Ask Lucas...

Ask Lucas...What should we do if Trump tweets about us?

Ask Lucas...What should we do if Trump tweets about us?

"My CEO is worried what will happen if our company or brands get caught in President Trump's Twitter crosshairs - how should we prepare for such a scenario?"

Ask Lucas...Help! My CEO is too open with reporters

Ask Lucas...Help! My CEO is too open with reporters

"My CEO loves engaging directly with reporters, and thinks his natural charm will keep him out of trouble. How can I manage the situation?"

Ask Lucas... How do you handle the CEO going behind your back?

Ask Lucas... How do you handle the CEO going behind your back?

Dear Lucas, "Our CEO has hired a PR firm on the sly to boost her own profile in a boardroom power struggle. How can I fulfill my duties to my employer but still retain an effective working relationship with such a key stakeholder?"

Ask Lucas...How can we balance CSR and ROI?

Ask Lucas...How can we balance CSR and ROI?

The former top communicator at Goldman Sachs answers questions from PRWeek readers. Dear Lucas, "How do we promote our company's social responsibility efforts while recognizing shareholder demands for highest-possible return on investment?"