Agency Business Report 2013

Solid growth under diverse leadership

One regular observation about PRWeek's Agency Business Report is that the big agency profiles feature a gallery of principally white middle-aged men. This year I'm pleased to say things are changing and the top levels of PR firms better represent the gender makeup of the industry.

Agency Business Report 2013: Profit & loss

Agency Business Report 2013: Profit & loss

It was a curious year for PR agencies as some were bolstered by notable revenue growth while others struggled to maintain 2011's momentum.

US Agency Rankings

Agency Name  2012 Revenue
1 Edelman   $406,253,336
2 Waggener Edstrom Worldwide $101,352,000
3 APCO Worldwide $75,255,177
4 FTI Consulting $61,000,000
5 W2O Group $56,097,000
6 MWW $42,875,000
7 ICF SCMD $42,826,374
8 ICR $37,339,790
9 Ruder Finn $33,704,000
10 DKC   $32,896,560

Full rankings >>

Top 10 Network Agency Revenue Estimates

Company $US $Global
Edelman 406,253,336* 665,616,299*
Weber Shandwick 390,000,000 535,000,000
Fleishman-Hillard 365,000,000 550,000,000
Ketchum 290,000,000 450,000,000
Burson-Marsteller 205,000,000 450,000,000
MSLGroup 185,000,000 485,000,000
Hill+Knowlton Strategies 150,000,000 380,000,000
Ogilvy PR Worldwide 150,000,000 300,000,000
GolinHarris 100,000,000 150,000,000
Porter Novelli 100,000,000 140,000,000


*Figures formally submitted to PRWeek for agency rankings. Other figures are PRWeek estimates for 2012.