Agency Business Report 2012

PR industry stands up well to analysis

PR industry stands up well to analysis

US GDP grew just 1.7% in calendar year 2011, hitting a high of 3% in Q4, but PR agencies bucked this trend and posted another set of impressive results for the communications services industry.

State of US PR agencies [INFOGRAPHIC]

State of US PR agencies [INFOGRAPHIC]

Following two years of stable growth, an emboldened communications industry is expanding well beyond its core fields of expertise and geographies into new areas.

The challenge of new business

Maintaining a disciplined new business machine can be difficult in an industry that shrinks from the word "sell."

Agency Business Report 2012: The dawn of the $1b agency

Agency Business Report 2012: The dawn of the $1b agency

Considered a pipe dream not long ago, the 10-digit mark has become a realistic goal for some firms.

Top 10 US Agencies

Agency Name  2011 Revenue
1 Edelman   $383,424,570
2 Waggener Edstrom Worldwide $100,539,000
3 APCO Worldwide $72,902,800
4 WCG $44,470,000
5 ICF SCMD $40,694,584
6 MWW Group $38,626,000
7 Ruder Finn $37,790,000
8 ICR $32,716,715
9 DKC $27,413,800
10 Finn Partners   $23,063,000

Top 10 Network Agency Revenue Estimates

Company $US $Global
Edelman 383,424,570* 614,858,225*
Fleishman-Hillard 350,000,000 520,000,000
Weber Shandwick 350,000,000 500,000,000
Ketchum 270,000,000 420,000,000
Burson-Marsteller 200,000,000 450,000,000
MSLGroup 175,000,000 450,000,000
Hill+Knowlton Strategies 150,000,000 380,000,000
Ogilvy PR Worldwide 150,000,000 300,000,000
GolinHarris 140,000,000 175,000,000
Porter Novelli 100,000,000 140,000,000


*Figures formally submitted to PRWeek for agency rankings. Other figures are PRWeek estimates for 2011.

2011 Agency Business Report

Click here to access last year's report.