Latest Agency News

Ruder Finn acquires Hong Kong-based Daylight Partnership

Ruder Finn acquires Hong Kong-based Daylight Partnership

Daylight founder David Ko to lead Ruder Finn's regional digital arm after acquisition.

Business Wire, Agility PR Solutions team up

The deal will add Agility's database and monitoring services to Business Wire's platform.

Burson-Marsteller ups stake in Kenyan affiliate as part of WPP Africa push

Burson-Marsteller ups stake in Kenyan affiliate as part of WPP Africa push

WPP agency Burson-Marsteller has acquired a minority stake in its Kenyan affiliate, Engage Burson-Marsteller.

MSLGroup Chicago consumer practice co-lead exits to launch startup

MSLGroup Chicago consumer practice co-lead exits to launch startup

Catherine Merritt is departing the firm after one year. She is also a veteran of Olson and Ketchum.

FischerAppelt grows U.S. footprint with New York office

FischerAppelt grows U.S. footprint with New York office

It is the German firm's second major international office and eighth overall.

W2O Group acquires Sentient Interactive

W2O Group acquires Sentient Interactive

The deal is the agency network's third since May.

Ketchum Change to merge with fellow Omnicom DAS agency Daggerwing Group

Ketchum Change to merge with fellow Omnicom DAS agency Daggerwing Group

The newly formed entity will be part of Ketchum, but keep the Daggerwing Group name.

Breakfast Briefing, 12.8.2016: W2O buys Sentient Interactive; Kochs launch PR firm

Breakfast Briefing, 12.8.2016: W2O buys Sentient Interactive; Kochs launch PR firm

Also: PRWeek Awards 2017 shortlist revealed, and MWWPR promotes Bret Werner to president.

Havas PR selected to lead EMEA PR for cereal business of Kellogg's

Havas PR selected to lead EMEA PR for cereal business of Kellogg's

Global foods firm Kellogg's has expanded its relationship with Havas PR, giving the agency a year-long brand PR brief with its cereal business.

MWWPR names Bret Werner president

MWWPR names Bret Werner president

Werner is taking over president duties from CEO Michael Kempner one year after joining the firm.

PRWeek US Awards 2017 shortlist revealed

PRWeek US Awards 2017 shortlist revealed

Here are the 175 finalists for the 2017 PRWeek US Awards. The winners will be revealed at a dinner in New York City on March 16, 2017.

FleishmanHillard revamps media relations practice, puts Laura Russo at helm

FleishmanHillard revamps media relations practice, puts Laura Russo at helm

Fleishman is refreshing its media relations practice by standardizing best practices, partly by implementing a media certification program.

ICCO appoints five regional presidents

ICCO appoints five regional presidents

ICCO, the umbrella association for national PR trade bodies, has appointed five regional presidents to represent the organisation's recently formed regional boards.

Breakfast Briefing, 12.7.2016: Dorsey on Trump tweets; another agency holiday party cancelled

Breakfast Briefing, 12.7.2016: Dorsey on Trump tweets; another agency holiday party cancelled

Also: Edelman has a new leader in Europe and the CIS region and Starbucks' global comms leader explains the strategy behind its transition announcement.

Edelman names Carol Potter as new Europe and CIS chief

Edelman names Carol Potter as new Europe and CIS chief

Carol Potter, executive vice chairman of Edelman's Asia Pacific, Middle East and Africa region, has been named as Michael Stewart's successor as president and CEO of the agency's Europe and CIS arm.

Manifest opens Stockholm branch amid plans to take the business global

Manifest opens Stockholm branch amid plans to take the business global

Manifest Group has opened a new office in the Swedish capital Stockholm amid plans to set up further operations in South Africa and Australia by 2020.

Spectrum names Jonathan Wilson CEO

Spectrum names Jonathan Wilson CEO

Wilson will succeed founder and CEO John Seng.

Breakfast Briefing, 12.5.2016: Marketers to hit brakes on ad spending in 2017

Breakfast Briefing, 12.5.2016: Marketers to hit brakes on ad spending in 2017

And why Carrie Fox and Carolyn Berkowitz launched Mission Partners.

Two execs outline their mission to help nonprofits

Two execs outline their mission to help nonprofits

Carolyn Berkowitz and Carrie Fox will launch Mission Partners in January.

Fred Cook: 'PR needs more balls'

Fred Cook: 'PR needs more balls'

Cook offered simple advice for the coming five years in PR at the Institute of Public Relations Research Symposium in New York on Wednesday.

Analysis

Wanted: Business development execs in demand as firms revamp role

Wanted: Business development execs in demand as firms revamp role

Business development officer is the new hot job in the PR agency world as firms reevaluate what they want from the position.

Brexit: A buying opportunity for UK PR?

Brexit: A buying opportunity for UK PR?

For almost half the country, the narrow victory for Brexit was a portent of doom but, while sterling has fallen to historically low rates - plunging to a 31-year low immediately after the result - predictions of immediate Armageddon now seem far-fetched.

How GM and Starbucks are using data to make their agencies more efficient

How GM and Starbucks are using data to make their agencies more efficient

Marketers are using data in many ways, including to hold their agencies accountable, but they run the risk of drowning in numbers if they don't evolve.

Hiring cutbacks. Less travel. Benefit reductions. How agencies will deal with the new overtime rules

Hiring cutbacks. Less travel. Benefit reductions. How agencies will deal with the new overtime rules

For the first time in a dozen years, agencies are preparing for new federal overtime rules. Many are getting creative about keeping their margins in check while not turning off junior staffers.

Health conversation required to stem Obamacare death spiral

Health conversation required to stem Obamacare death spiral

As a slew of health insurers retreat from state exchanges, Affordable Care Act stakeholders face a communications challenge to reinforce the need for sustainable and preventive care in a system that should become less expensive as illnesses are better managed.