360PR+'s strategy for Drizly includes earned media, consumer events, and social media strategy.
Brexit just got slightly more complicated; Wells Fargo branches benefitted form advanced warning about inspections.
Farnham comes over from MSLGroup, where he has worked for more than 16 years, most recently as MD of the Publicis firm's Atlanta office.
Brunswick maintained its position as the PR agency that offered comms support to the greatest number of M&A deals globally in 2016, although rivals have been gaining ground, new research suggests.
Digital marketing and PR group Next 15 has sounded an upbeat note on trading ahead of its full-year results announcement, pointing to the impact of its exposure to the US market plus recent acquisitions.
London-based PR agency Brands2Life has launched its first overseas office in San Francisco, and has re-hired Rene Musech to head the new operation.
A study by the Plank Center confirms generation gaps between millennials and the old guard of comms, but its researchers note the much-apprised generation may not only be an asset but necessary.
He joined the firm this week from Porter Novelli.
Japan's advertising giant has named a successor to Tadashi Ishii after a year plagued by scandal.
Maurice Lévy has declared his successor will be an insider and suggested Publicis Groupe is close to naming "him."
She is reporting to newly minted U.S. CEO Mike Fernandez in the role.
The firm also promoted Ginger Porter, MD of the Dallas office, to regional president for the Midwest.
In the latest in a string of high-level appointments at the WPP agency, Pesin Eder is joining Cohn & Wolfe from Edelman, where she was EVP and director of operations of its New York consumer practice.
The firms said they can offer clients a more holistic, global solution through the realignment.
Unlimited Historical Data will allow users to pull out 1 million mentions from the last three years in five minutes.
Marriott acquired Starwood Hotels & Resorts Worldwide and its 11 brands in November.
Four perspectives on the scramble among creative, media, PR and production shops to own the entertainment space.
The WPP chief predicts Trump will be good for the U.S. economy.
APCO will open an office in Frankfurt, the major finance hub of Germany, which will be led by its current deputy MD in the country.
The firm has also promoted Emily Wilson-Sawyer to EVP, reflecting her role as head of the West Coast consumer practice and lead of the agency's travel and hospitality specialty.
Don't look now, but management consultancies such as Accenture and technology giants like IBM are moving onto the turf of WPP, Omnicom, and Publicis. How long before they're major marketing services players in their own right?
Business development officer is the new hot job in the PR agency world as firms reevaluate what they want from the position.
For almost half the country, the narrow victory for Brexit was a portent of doom but, while sterling has fallen to historically low rates - plunging to a 31-year low immediately after the result - predictions of immediate Armageddon now seem far-fetched.
Marketers are using data in many ways, including to hold their agencies accountable, but they run the risk of drowning in numbers if they don't evolve.
Hiring cutbacks. Less travel. Benefit reductions. How agencies will deal with the new overtime rules
For the first time in a dozen years, agencies are preparing for new federal overtime rules. Many are getting creative about keeping their margins in check while not turning off junior staffers.