Latest Agency News

USG builds up communications with FTI Consulting hire

USG builds up communications with FTI Consulting hire

FTI Consulting is USG's new PR agency partner after a review.

Kia Motors UK drops Publicasity for Kazoo following six-way pitch

Kia Motors UK drops Publicasity for Kazoo following six-way pitch

Kia Motors UK has appointed Kazoo to handle PR activity on a retained contract, after a six-way pitch including incumbent Publicasity, which held the account for the past seven years.

H&M's Cos brings John Doe into the fold in US expansion

H&M's Cos brings John Doe into the fold in US expansion

The brand debuted in the US in Los Angeles in November.

Waggener Edstrom teams with Garrigan Lyman to boost digital

Waggener Edstrom teams with Garrigan Lyman to boost digital

The firms, which both have offices in New York City and Seattle, want to boost digital capabilities.

HotelPlanner books Burson-Marsteller as first PR agency partner

HotelPlanner books Burson-Marsteller as first PR agency partner

Burson is helping HotelPlanner boost brand awareness and starting to advise it on social media.

Text100 sees a win in Chinese quantum-dot maker

Text100 sees a win in Chinese quantum-dot maker

Lexington, Massachusetts-based QD Vision, a developer of quantum-dot technology for televisions and other displays, has signed Text100 to handle Greater China communications with a focus on electronics OEMs.

Avian Media wins Sesame Workshop account in India

Avian Media wins Sesame Workshop account in India

The appointment follows a multi-agency competitive pitch in Delhi and covers duties including stakeholder engagement, reputation management, blogger relations and strategic media management.

Global satellite group Inmarsat leaves Brunswick for Instinctif in six-figure deal

Global satellite group Inmarsat leaves Brunswick for Instinctif in six-figure deal

Inmarsat, the UK-based satellite operator that rose to international prominence when it helped plot the course of the missing Malaysian Airlines plane last March, has replaced Brunswick with Instinctif as its retained PR agency.

Players' personalities pave way for dream Super Bowl for marketers

Players' personalities pave way for dream Super Bowl for marketers

Tom Brady. Richard Sherman. Rob Gronkowski. Russell Wilson. Super Bowl XLIX is big on charisma - and a big opportunity for marketers.

Spotify drops M&C Saatchi PR and seeks UK consumer agency

Spotify drops M&C Saatchi PR and seeks UK consumer agency

Digital music service Spotify is looking for a new consumer PR agency as it ends its relationship with M&C Saatchi PR, which also covered Spotify's corporate and b2b accounts.

Cohn & Wolfe expands Joseph's role to lead Latin America and integrated marketing

Cohn & Wolfe expands Joseph's role to lead Latin America and integrated marketing

Jim Joseph will oversee growth in Latin America, the US, Canada, and Mexico, as well as brand communications and integrated marketing efforts worldwide.

Pulitzer Prize winner, MSLGroup Atlanta founder Goodwin dies at 97

Pulitzer Prize winner, MSLGroup Atlanta founder Goodwin dies at 97

George Goodwin established what would become MSLGroup's Atlanta office in 1965.

Finn Partners enters Nashville with DVL, Seigenthaler acquisitions

Finn Partners enters Nashville with DVL, Seigenthaler acquisitions

Finn Partners will merge the two agencies into a firm called DVL Seigenthaler, which will have about $11 million in annual fees.

Former Golin New York consumer lead moves to MSLGroup

Former Golin New York consumer lead moves to MSLGroup

Andrea Morgan reports to MSLGroup New York MD Andrew Silver.

Allison+Partners hires Ogilvy's Smith to expand corporate practice

Allison+Partners hires Ogilvy's Smith to expand corporate practice

Tom Smith is focusing on strengthening Allison's corporate offering, particularly working with clients on thought leadership and reputation.

Altimeter: Big data is a huge opportunity for marcomms teams

Altimeter: Big data is a huge opportunity for marcomms teams

Fluency in big data will help communicators collaborate more effectively, according to a report released Wednesday by analyst Susan Etlinger.

Edelman appoints Behm to lead restructured Southern US operation

Edelman appoints Behm to lead restructured Southern US operation

As president of Edelman South, Steve Behm will oversee 300 people across offices in Atlanta, Austin, Dallas, Houston, and Orlando.

Australia's One Green Bean opens in London

Australia's One Green Bean opens in London

Australian consumer PR agency One Green Bean, part of Havas Worldwide, has launched a London office as the first step towards building an international network.

FleishmanHillard wins gold in US Olympic Committee RFP

FleishmanHillard wins gold in US Olympic Committee RFP

M&C Saatchi PR was the incumbent on the account.

Ketchum promotes Stephen Waddington to chief engagement officer

Ketchum promotes Stephen Waddington to chief engagement officer

Stephen Waddington has been promoted to the newly created role of chief engagement officer at Ketchum, in a bid to drive integration of digital and social capabilities.

Analysis

With fewer acquisition options, agencies look outside PR for next deal

With fewer acquisition options, agencies look outside PR for next deal

There aren't many options left for agencies or holding companies looking to buy a PR firm in 2015.

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

2014 has been a busy year for the PR industry. Here PRWeek looks back on some of the stories that hit the headlines...

FIFA World Cup reputation assignment too hot for two PR firms

FIFA World Cup reputation assignment too hot for two PR firms

Other agencies are weighing the risks of representing the embattled world soccer body, as well as the controversial host nations: Russia and Qatar.

How Peter Granat is putting his mark on the new Cision

How Peter Granat is putting his mark on the new Cision

A look at Peter Granat, chief executive of the new Cision

Who will steer Huntsworth out of stormy waters and can it survive intact?

Who will steer Huntsworth out of stormy waters and can it survive intact?

The future of Huntsworth has become a subject of speculation following the sudden departure of its chairman Lord Myners, together with the expected retirement of its chief executive Lord Chadlington and a gloomy financial performance.

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