Latest Agency News

Breakfast Briefing, 2.24.2017: What to do when your agencies are on both sides of a deal

Breakfast Briefing, 2.24.2017: What to do when your agencies are on both sides of a deal

That's the problem WPP had last weekend after Kraft Heinz began working with Finsbury on its takeover of Unilever, one of the holding company's biggest clients.

Edelman names Apple, Twitter veteran Natalie Kerris as global tech chair

Edelman names Apple, Twitter veteran Natalie Kerris as global tech chair

Kerris is set to join the agency on March 6, reporting to Kym White.

Vested rolls out program aimed at investing in startups

Vested rolls out program aimed at investing in startups

Vested Ventures is a program that invests in startups involved in finance and technology with both money and comms support.

Enterprise Ireland names Brand Definition North America AOR

Enterprise Ireland names Brand Definition North America AOR

The agency will promote Ireland as a good place to do business.

Edelman veteran and APACMEA boss David Brain to step down

Edelman veteran and APACMEA boss David Brain to step down

David Brain, president and CEO of Edelman Asia Pacific, Middle East & Africa, is to leave the agency after 13 years.

Former DNC CEO Amy Dacey joins MWWPR

Former DNC CEO Amy Dacey joins MWWPR

Amy Dacey will head up the firm's issues management and public affairs practice and manage the Washington, D.C. office.

Comms pros, execs, and clients aren't seeing eye-to-eye on strategy and metrics

Comms pros, execs, and clients aren't seeing eye-to-eye on strategy and metrics

A new study from 104 West found communicators and clients have different marcomms and measurement priorities.

Ogilvy ups Michele Anderson to leading role for US PR amid reorganization

Ogilvy ups Michele Anderson to leading role for US PR amid reorganization

She will work alongside Stuart Smith as the WPP firm restructures into Ogilvy U.S.A.

Major League Baseball selects W Communications for European campaign

Major League Baseball selects W Communications for European campaign

Major League Baseball (MLB) has hired W Communications to a wide-ranging, six-figure brief to grow the brand across Europe.

Huntsworth expects improved 2016 with restructure of Grayling 'now complete'

Huntsworth expects improved 2016 with restructure of Grayling 'now complete'

Huntsworth has issued an upbeat trading statement ahead of its full-year trading update next month, saying it "traded well" in Q4 and stating that the restructure of Grayling is "now complete".

MDC to sell $95m stake to Goldman Sachs

MDC to sell $95m stake to Goldman Sachs

Once the deal is complete, Goldman Sachs will own 15% of the company.

'Transition year' for Edelman as growth stalls in 2016

'Transition year' for Edelman as growth stalls in 2016

The world's largest PR firm is still expanding but posted its lowest growth in seven years in 2016, with organic revenue up just 1.7% as clients became more cautious and cut spending - but it is more optimistic about Q1 and 2017 and remains committed to communications marketing.

Maslansky + Partners hires Procter & Gamble veteran Joe Baumann

Maslansky + Partners hires Procter & Gamble veteran Joe Baumann

Baumann worked at P&G for more than 30 years with a specialty in consumer insights, marketing, and market research.

1 year later: Badger and Winters on #WomenNotObjects in the age of Trump

1 year later: Badger and Winters on #WomenNotObjects in the age of Trump

The Cannes Lions has adopted their recommendation that judges reject sexist ads. Are small victories enough under the 'Objectifier in Chief?'

Llorente & Cuenca 2016 revenue grows 12.5 per cent

Llorente & Cuenca 2016 revenue grows 12.5 per cent

Spanish-owned comms agency Llorente & Cuenca has reported a 12.5 per cent rise in revenue in 2016 to €33.8m (£28.7m, $36m), although growth was significantly higher when excluding the impact of currency fluctuations.

Su-Lin Nichols leaves JP Morgan Chase to launch Lafayette Strategies

Su-Lin Nichols leaves JP Morgan Chase to launch Lafayette Strategies

The Brunswick alum was head of strategic communications for corporate responsibility for JPMorgan Chase for about three years.

Polansky: Mid-single-digit growth for Interpublic PR firms in Q4

Polansky: Mid-single-digit growth for Interpublic PR firms in Q4

Interpublic's PR agencies include Weber Shandwick, Golin, DeVries, Current, and The Axis Agency.

Interpublic CMG revenue dips 0.9% in Q4

Interpublic CMG revenue dips 0.9% in Q4

The group with most of Interpublic's PR firms experienced a rare revenue decline in the fourth quarter.

The Recommendation Engine: Praytell's Christine Hauer

The Recommendation Engine: Praytell's Christine Hauer

Not only is Hauer a flutist and watercolorist in her free time, she's an actress who stars in a one-woman show and has a comedy routine involving a Disney monologue.

Breakfast Briefing, 2.10.2017: Interpublic's CMG misses mark in Q4

Breakfast Briefing, 2.10.2017: Interpublic's CMG misses mark in Q4

The division, which contains most of the holding company's PR firms, saw its revenue drop nearly 1% in the fourth quarter.

Analysis

Watch out holding companies, the management consultancies are coming

Watch out holding companies, the management consultancies are coming

Don't look now, but management consultancies such as Accenture and technology giants like IBM are moving onto the turf of WPP, Omnicom, and Publicis. How long before they're major marketing services players in their own right?

Wanted: Business development execs in demand as firms revamp role

Wanted: Business development execs in demand as firms revamp role

Business development officer is the new hot job in the PR agency world as firms reevaluate what they want from the position.

Brexit: A buying opportunity for UK PR?

Brexit: A buying opportunity for UK PR?

For almost half the country, the narrow victory for Brexit was a portent of doom but, while sterling has fallen to historically low rates - plunging to a 31-year low immediately after the result - predictions of immediate Armageddon now seem far-fetched.

How GM and Starbucks are using data to make their agencies more efficient

How GM and Starbucks are using data to make their agencies more efficient

Marketers are using data in many ways, including to hold their agencies accountable, but they run the risk of drowning in numbers if they don't evolve.

Hiring cutbacks. Less travel. Benefit reductions. How agencies will deal with the new overtime rules

Hiring cutbacks. Less travel. Benefit reductions. How agencies will deal with the new overtime rules

For the first time in a dozen years, agencies are preparing for new federal overtime rules. Many are getting creative about keeping their margins in check while not turning off junior staffers.