The firm said this week in Cannes that it is launching a specialty group to help clients focus on the emerging technology of virtual reality.
Check out the video below to hear what Zhao had to say about BlueFocus' objectives and how the firm is using platforms such as Facebook to expand Chinese clients' businesses in the global market.
WPP CEO and founder Sir Martin Sorrell and the United Nations comms leader tell PRWeek how and why the world's six biggest marcoms holding groups got together to launch a scheme in support of the UN's Sustainable Development Goals.
Seismic shock for UK PR as country votes out but practitioners highlight opportunities to help clients adapt
As the UK awoke to the news that Britain had voted to leave the EU by a margin of 52 per cent to 48 per cent and that Prime Minister David Cameron will leave office in the autumn, UK PR firms told PRWeek what they think the implications are for their businesses and their clients.
The UK's imminent departure from the European Union leaves an uncertain future for PR firms based in EU states - but there may also be a short-term boost for public affairs specialists, and an opportunity for Dublin to host non-European firms looking for an entry into the market.
Hill+Knowlton Strategies has launched an influencer mapping dashboard, built in partnership with social media analytics firm Brandwatch, which it says will help clients realise there is more to influencer marketing than turning to the same "usual suspects" every time.
The global partnership allows brands working with Zeno Group to tap into data gathered and analyzed by Origami Logic's Marketing Signal Measurement Platform.
Zeno Group is the incumbent on the business.
Porter Novelli has won a four-way competitive pitch on an EMEA-wide b2b and corporate external comms brief for eBay.
The economic development organization is looking for as many as two agencies to promote Northern Ireland as a great place to do business.
VaynerMedia CEO Gary Vaynerchuk has said he is "stunned and angry" about an invitation to an event at Cannes co-hosted by the agency, that said only "attractive" women and models could attend, blaming it on a third party.
The second-largest appliance-maker in the world is reviewing its marketing accounts, including PR, digital, and brand advertising.
Global fast-food chain Burger King takes a self-deprecating look back at the period between 1997 and 2012 when it pulled out of France due to poor sales in a mockumentary titled 'Whopper Blackout'.
The shortlists for four further awards were announced at the Cannes Lions this morning - with Edelman scoring four nominations across three of these and several other PR firms also mentioned.
PRWeek global editorial director Steve Barrett speaks to the CEO of Edelman at the Cannes Lions International Festival of Creativity.
Chief marketing officers are "lazy" and "need to take more risks" with campaigns, Anheuser-Busch InBev's marketing chief Jorn Socquet told a session at the Cannes Lions today.
Weber Shandwick and its subsidiary Prime lead the way in the PR Lions shortlist with seven nominations, while Edelman and sister firm Zeno Group have four, and Engine and MSLGroup three apiece - but ad agencies again make up the bulk of nominees in Cannes.
Agency aligns mainland China and Hong Kong executive teams and creates new Greater China leadership council.
Agency will handle communications for the Arnold Classic Asia Multi-Sport Festival.
Rana Reeves, one of the co-founders of transatlantic agency John Doe, has quit the New York office of the business to "pursue other opportunities", with the company announcing an internal successor and a new UK creative director.
Germany has been an economic standout in the European Union. What's more, CEOs there recognize the value of communications.
Marketing technology is set to surpass external marketing this year as a CMO's biggest cost, according to Gartner. Yet some say PR pros aren't ready.
New salary regulations proposed by the Obama administration that might go into effect as early as this fall could be a rude awakening for agencies that have long relied on junior staffers doing yeoman's work.
Americans making less than $50,000 a year may soon be entitled to overtime pay. Can the agency model survive the death of "sweatshop culture?"
Agencies and clients haven't seen a drop-off in service from newswires since rapid consolidation in the industry began. Yet they do want release-distribution platforms to evolve more quickly.