Latest Agency News

Ketchum makes VR specialty group a reality

Ketchum makes VR specialty group a reality

The firm said this week in Cannes that it is launching a specialty group to help clients focus on the emerging technology of virtual reality.

Watch: BlueFocus CEO Oscar Zhao: We want to be a 'new type' of holding company

Watch: BlueFocus CEO Oscar Zhao: We want to be a 'new type' of holding company

Check out the video below to hear what Zhao had to say about BlueFocus' objectives and how the firm is using platforms such as Facebook to expand Chinese clients' businesses in the global market.

How and why the 'big six' got behind the UN goals with Common Ground alliance

How and why the 'big six' got behind the UN goals with Common Ground alliance

WPP CEO and founder Sir Martin Sorrell and the United Nations comms leader tell PRWeek how and why the world's six biggest marcoms holding groups got together to launch a scheme in support of the UN's Sustainable Development Goals.

Seismic shock for UK PR as country votes out but practitioners highlight opportunities to help clients adapt

Seismic shock for UK PR as country votes out but practitioners highlight opportunities to help clients adapt

As the UK awoke to the news that Britain had voted to leave the EU by a margin of 52 per cent to 48 per cent and that Prime Minister David Cameron will leave office in the autumn, UK PR firms told PRWeek what they think the implications are for their businesses and their clients.

Brexit: EU PRs see uncertainty, a public affairs boost and an opportunity for Dublin

Brexit: EU PRs see uncertainty, a public affairs boost and an opportunity for Dublin

The UK's imminent departure from the European Union leaves an uncertain future for PR firms based in EU states - but there may also be a short-term boost for public affairs specialists, and an opportunity for Dublin to host non-European firms looking for an entry into the market.

H+K launches Sherlock+ influencer tool to move beyond 'usual suspects'

H+K launches Sherlock+ influencer tool to move beyond 'usual suspects'

Hill+Knowlton Strategies has launched an influencer mapping dashboard, built in partnership with social media analytics firm Brandwatch, which it says will help clients realise there is more to influencer marketing than turning to the same "usual suspects" every time.

Zeno Group partners with marketing analytics company Origami Logic

Zeno Group partners with marketing analytics company Origami Logic

The global partnership allows brands working with Zeno Group to tap into data gathered and analyzed by Origami Logic's Marketing Signal Measurement Platform.

FleishmanHillard scoops up Quaker Oats PR AOR account

FleishmanHillard scoops up Quaker Oats PR AOR account

Zeno Group is the incumbent on the business.

EBay appoints Porter Novelli for EMEA b2b and corporate comms brief

EBay appoints Porter Novelli for EMEA b2b and corporate comms brief

Porter Novelli has won a four-way competitive pitch on an EMEA-wide b2b and corporate external comms brief for eBay.

Invest NI seeks U.S. PR firms to promote Northern Ireland to businesses

Invest NI seeks U.S. PR firms to promote Northern Ireland to businesses

The economic development organization is looking for as many as two agencies to promote Northern Ireland as a great place to do business.

VaynerMedia CEO 'stunned and angry' about 'attractive women only' Cannes party invitation

VaynerMedia CEO 'stunned and angry' about 'attractive women only' Cannes party invitation

VaynerMedia CEO Gary Vaynerchuk has said he is "stunned and angry" about an invitation to an event at Cannes co-hosted by the agency, that said only "attractive" women and models could attend, blaming it on a third party.

Electrolux North America puts marketing under review

Electrolux North America puts marketing under review

The second-largest appliance-maker in the world is reviewing its marketing accounts, including PR, digital, and brand advertising.

Watch: Burger King pokes fun at itself ahead of expansion in France

Watch: Burger King pokes fun at itself ahead of expansion in France

Global fast-food chain Burger King takes a self-deprecating look back at the period between 1997 and 2012 when it pulled out of France due to poor sales in a mockumentary titled 'Whopper Blackout'.

Edelman, Ogilvy, Prime and Engine make shortlists in non-PR awards at Cannes

Edelman, Ogilvy, Prime and Engine make shortlists in non-PR awards at Cannes

The shortlists for four further awards were announced at the Cannes Lions this morning - with Edelman scoring four nominations across three of these and several other PR firms also mentioned.

Listen: Richard Edelman on the PR Lions shortlist

Listen: Richard Edelman on the PR Lions shortlist

PRWeek global editorial director Steve Barrett speaks to the CEO of Edelman at the Cannes Lions International Festival of Creativity.

CMOs are 'lazy' and 'don't take risks', says ABInBev marketing chief

CMOs are 'lazy' and 'don't take risks', says ABInBev marketing chief

Chief marketing officers are "lazy" and "need to take more risks" with campaigns, Anheuser-Busch InBev's marketing chief Jorn Socquet told a session at the Cannes Lions today.

Prime/Weber leads PR Lions shortlist ahead of Edelman, Engine and MSLGroup

Prime/Weber leads PR Lions shortlist ahead of Edelman, Engine and MSLGroup

Weber Shandwick and its subsidiary Prime lead the way in the PR Lions shortlist with seven nominations, while Edelman and sister firm Zeno Group have four, and Engine and MSLGroup three apiece - but ad agencies again make up the bulk of nominees in Cannes.

FleishmanHillard unveils new China leadership structure

FleishmanHillard unveils new China leadership structure

Agency aligns mainland China and Hong Kong executive teams and creates new Greater China leadership council.

Sinclair Communications wins Schwarzenegger festival pitch

Sinclair Communications wins Schwarzenegger festival pitch

Agency will handle communications for the Arnold Classic Asia Multi-Sport Festival.

John Doe co-founder Rana Reeves departs while London office recruits creative lead

John Doe co-founder Rana Reeves departs while London office recruits creative lead

Rana Reeves, one of the co-founders of transatlantic agency John Doe, has quit the New York office of the business to "pursue other opportunities", with the company announcing an internal successor and a new UK creative director.

Analysis

Why Germany is a PR bright spot in Europe amid Brexit turmoil

Why Germany is a PR bright spot in Europe amid Brexit turmoil

Germany has been an economic standout in the European Union. What's more, CEOs there recognize the value of communications.

It's time for PR to embrace its inner geek

It's time for PR to embrace its inner geek

Marketing technology is set to surpass external marketing this year as a CMO's biggest cost, according to Gartner. Yet some say PR pros aren't ready.

Brave new world: Agencies prepare for harsh realities of new salary rules

Brave new world: Agencies prepare for harsh realities of new salary rules

New salary regulations proposed by the Obama administration that might go into effect as early as this fall could be a rude awakening for agencies that have long relied on junior staffers doing yeoman's work.

The big payback: Agencies brace for Obama's new overtime rules

The big payback: Agencies brace for Obama's new overtime rules

Americans making less than $50,000 a year may soon be entitled to overtime pay. Can the agency model survive the death of "sweatshop culture?"

Clients see benefits in newswire consolidation but want more innovation

Clients see benefits in newswire consolidation but want more innovation

Agencies and clients haven't seen a drop-off in service from newswires since rapid consolidation in the industry began. Yet they do want release-distribution platforms to evolve more quickly.