Strong metrics should empower PR to impact consumer activity and business' bottom line. As underscored by the industry leaders who joined Gideon Fidelzeid in New York City for this BurrellesLuce-hosted panel, it all starts with communicators rethinking how and - perhaps more importantly - why they measure.
At Advertising Week's Thrive panel, executives from Hearst, Facebook, AT&T, and Skinnygirl swapped stories of leadership.
Hotwire made a big move in the U.S. last night when it announced it has bought technology shop Eastwick.
The deal will increase London-based Hotwire's size by revenue by 40%.
Having another 'Aleppo moment?' At least it's National Coffee Day.
Porta Communications has reported a dip in fee income in the first half of 2016, pointing to the negative impact of the EU referendum on its UK business.
ARC will maintain its brand, leadership, and client roster.
Digital marketing and PR group Next 15 has continued its expansion spree with the acquisition of tech PR agency Pinnacle for £4.4m ($5.7m).
HP is ending its relationships with Omnicom-owned PR agencies FleishmanHillard and Porter Novelli, the latter after 28 years.
Once meant to raise the industry's profile to the general public, Advertising Week has become a sprawling echo chamber accused of insularity and pay-for-play. What keeps100,000 people going?
The veteran of ConAgra, Cigna, and State Farm most recently led communications at Cargill.
Facebook has appointed Unity to handle PR for the UK launch of its virtual reality headset Oculus Rift, with the account understood to be worth around £500,000 a year, PRWeek has learned.
The consultancy, led by Monty as CEO, is focusing on counseling executives in Fortune 500 or 1,000 companies
Dowd passed away unexpectedly on Sunday morning.
Arthur Sadoun, the chief executive of Publicis Communications, has rejected suggestions that he may reduce the number of brands within the creative agency collective.
It is a new role at the Interpublic Group agency.
M&C Saatchi earnings; Diversity Distinction in PR Awards.
M&C Saatchi's PR agencies continued to outperform the business overall in the first half of 2016, as parent company CEO David Kershaw says he doesn't predict the EU Referendum to hit the business in the next two to three years.
Alpaytac founder Huma Gruaz will join O'Malley Hansen as a partner based in Los Angeles.
The two organizations will also roll out a conflict shop called Wye Communications.
As a slew of health insurers retreat from state exchanges, Affordable Care Act stakeholders face a communications challenge to reinforce the need for sustainable and preventive care in a system that should become less expensive as illnesses are better managed.
The EU referendum did not go the way most in the UK PR industry hoped. So, as the resulting uncertainty rolls on, what now for public relations in the UK and Europe?
Germany has been an economic standout in the European Union. What's more, CEOs there recognize the value of communications.
Marketing technology is set to surpass external marketing this year as a CMO's biggest cost, according to Gartner. Yet some say PR pros aren't ready.
New salary regulations proposed by the Obama administration that might go into effect as early as this fall could be a rude awakening for agencies that have long relied on junior staffers doing yeoman's work.