Latest Agency News

Necessary changes in behavior: The Measurement Panel

Necessary changes in behavior: The Measurement Panel

Strong metrics should empower PR to impact consumer activity and business' bottom line. As underscored by the industry leaders who joined Gideon Fidelzeid in New York City for this BurrellesLuce-hosted panel, it all starts with communicators rethinking how and - perhaps more importantly - why they measure.

Female bosses need to lead by example, says Arianna Huffington

Female bosses need to lead by example, says Arianna Huffington

At Advertising Week's Thrive panel, executives from Hearst, Facebook, AT&T, and Skinnygirl swapped stories of leadership.

Breakfast Briefing: The 5 stories PR pros need to know on Friday morning, 9.30.2016

Breakfast Briefing: The 5 stories PR pros need to know on Friday morning, 9.30.2016

Hotwire made a big move in the U.S. last night when it announced it has bought technology shop Eastwick.

Hotwire burnishes North American tech chops by buying Eastwick

Hotwire burnishes North American tech chops by buying Eastwick

The deal will increase London-based Hotwire's size by revenue by 40%.

Breakfast Briefing: The 6 stories PR pros need to know on Thursday morning, 9.29.2016

Breakfast Briefing: The 6 stories PR pros need to know on Thursday morning, 9.29.2016

Having another 'Aleppo moment?' At least it's National Coffee Day.

Porta bemoans EU Referendum impact as H1 fee income dips

Porta bemoans EU Referendum impact as H1 fee income dips

Porta Communications has reported a dip in fee income in the first half of 2016, pointing to the negative impact of the EU referendum on its UK business.

Sard Verbinnen & Company acquires ARC Research

ARC will maintain its brand, leadership, and client roster.

Next 15 buys tech PR shop Pinnacle for £4.4m as half-year profit and revenue surges

Next 15 buys tech PR shop Pinnacle for £4.4m as half-year profit and revenue surges

Digital marketing and PR group Next 15 has continued its expansion spree with the acquisition of tech PR agency Pinnacle for £4.4m ($5.7m).

HP picks Edelman for $14 million product and corporate comms brief

HP picks Edelman for $14 million product and corporate comms brief

HP is ending its relationships with Omnicom-owned PR agencies FleishmanHillard and Porter Novelli, the latter after 28 years.

Advertising Week: How has it changed? And who is it good for?

Advertising Week: How has it changed? And who is it good for?

Once meant to raise the industry's profile to the general public, Advertising Week has become a sprawling echo chamber accused of insularity and pay-for-play. What keeps100,000 people going?

Burson-Marsteller names Mike Fernandez global corporate, finance chair

Burson-Marsteller names Mike Fernandez global corporate, finance chair

The veteran of ConAgra, Cigna, and State Farm most recently led communications at Cargill.

Facebook hires Unity for UK launch of VR headset Oculus Rift

Facebook hires Unity for UK launch of VR headset Oculus Rift

Facebook has appointed Unity to handle PR for the UK launch of its virtual reality headset Oculus Rift, with the account understood to be worth around £500,000 a year, PRWeek has learned.

Ford alum Scott Monty launches consultancy Brain+Trust Partners

Ford alum Scott Monty launches consultancy Brain+Trust Partners

The consultancy, led by Monty as CEO, is focusing on counseling executives in Fortune 500 or 1,000 companies

Agency founder, NBC Universal veteran Jim Dowd dies at 42

Agency founder, NBC Universal veteran Jim Dowd dies at 42

Dowd passed away unexpectedly on Sunday morning.

'No brand will be disappearing': Arthur Sadoun on Publicis Communications

'No brand will be disappearing': Arthur Sadoun on Publicis Communications

Arthur Sadoun, the chief executive of Publicis Communications, has rejected suggestions that he may reduce the number of brands within the creative agency collective.

DeVries ups Jessica O'Callaghan to North American managing director

DeVries ups Jessica O'Callaghan to North American managing director

It is a new role at the Interpublic Group agency.

Breakfast Briefing: The 7 stories PR pros need to know on Thursday morning, 9.22.2016

Breakfast Briefing: The 7 stories PR pros need to know on Thursday morning, 9.22.2016

M&C Saatchi earnings; Diversity Distinction in PR Awards.

M&C Saatchi PR shops outperform as CEO downplays short-term Brexit impact

M&C Saatchi PR shops outperform as CEO downplays short-term Brexit impact

M&C Saatchi's PR agencies continued to outperform the business overall in the first half of 2016, as parent company CEO David Kershaw says he doesn't predict the EU Referendum to hit the business in the next two to three years.

O'Malley Hansen acquires Alpaytac

O'Malley Hansen acquires Alpaytac

Alpaytac founder Huma Gruaz will join O'Malley Hansen as a partner based in Los Angeles.

Stagwell Group makes minority investment in Finn Partners

Stagwell Group makes minority investment in Finn Partners

The two organizations will also roll out a conflict shop called Wye Communications.

Analysis

Health conversation required to stem Obamacare death spiral

Health conversation required to stem Obamacare death spiral

As a slew of health insurers retreat from state exchanges, Affordable Care Act stakeholders face a communications challenge to reinforce the need for sustainable and preventive care in a system that should become less expensive as illnesses are better managed.

UK PR fears Brexit but public affairs eyes opportunities

UK PR fears Brexit but public affairs eyes opportunities

The EU referendum did not go the way most in the UK PR industry hoped. So, as the resulting uncertainty rolls on, what now for public relations in the UK and Europe?

Why Germany is a PR bright spot in Europe amid Brexit turmoil

Why Germany is a PR bright spot in Europe amid Brexit turmoil

Germany has been an economic standout in the European Union. What's more, CEOs there recognize the value of communications.

It's time for PR to embrace its inner geek

It's time for PR to embrace its inner geek

Marketing technology is set to surpass external marketing this year as a CMO's biggest cost, according to Gartner. Yet some say PR pros aren't ready.

Brave new world: Agencies prepare for harsh realities of new salary rules

Brave new world: Agencies prepare for harsh realities of new salary rules

New salary regulations proposed by the Obama administration that might go into effect as early as this fall could be a rude awakening for agencies that have long relied on junior staffers doing yeoman's work.