Latest Agency News

Alcohol e-commerce platform Drizly brings on 360PR+ as AOR

Alcohol e-commerce platform Drizly brings on 360PR+ as AOR

360PR+'s strategy for Drizly includes earned media, consumer events, and social media strategy.

Breakfast Briefing, 1.24.2017: Brexit, Oscar nods, press reacts to Spicer reset

Breakfast Briefing, 1.24.2017: Brexit, Oscar nods, press reacts to Spicer reset

Brexit just got slightly more complicated; Wells Fargo branches benefitted form advanced warning about inspections.

Burson hires Kyle Farnham as U.S. consumer and brand marketing practice chair

Burson hires Kyle Farnham as U.S. consumer and brand marketing practice chair

Farnham comes over from MSLGroup, where he has worked for more than 16 years, most recently as MD of the Publicis firm's Atlanta office.

Brunswick maintains top spot in M&A comms adviser league but rivals gain ground

Brunswick maintains top spot in M&A comms adviser league but rivals gain ground

Brunswick maintained its position as the PR agency that offered comms support to the greatest number of M&A deals globally in 2016, although rivals have been gaining ground, new research suggests.

Next 15: US exposure and acquisitions to benefit full-year results

Next 15: US exposure and acquisitions to benefit full-year results

Digital marketing and PR group Next 15 has sounded an upbeat note on trading ahead of its full-year results announcement, pointing to the impact of its exposure to the US market plus recent acquisitions.

Brands2Life launches first US office in San Francisco

Brands2Life launches first US office in San Francisco

London-based PR agency Brands2Life has launched its first overseas office in San Francisco, and has re-hired Rene Musech to head the new operation.

Study: Why millennials should be taken seriously in the PR workforce

Study: Why millennials should be taken seriously in the PR workforce

A study by the Plank Center confirms generation gaps between millennials and the old guard of comms, but its researchers note the much-apprised generation may not only be an asset but necessary.

WE Communications hires Matthew Ashworth to helm Seattle office

WE Communications hires Matthew Ashworth to helm Seattle office

He joined the firm this week from Porter Novelli.

Dentsu appoints Toshihiro Yamamoto president and CEO

Dentsu appoints Toshihiro Yamamoto president and CEO

Japan's advertising giant has named a successor to Tadashi Ishii after a year plagued by scandal.

Maurice Lévy tips Publicis Groupe to name insider as his successor

Maurice Lévy tips Publicis Groupe to name insider as his successor

Maurice Lévy has declared his successor will be an insider and suggested Publicis Groupe is close to naming "him."

Burson-Marsteller names Helaine Klasky public affairs, crisis chair

Burson-Marsteller names Helaine Klasky public affairs, crisis chair

She is reporting to newly minted U.S. CEO Mike Fernandez in the role.

Golin ups Patti Temple Rocks to first client innovation officer

Golin ups Patti Temple Rocks to first client innovation officer

The firm also promoted Ginger Porter, MD of the Dallas office, to regional president for the Midwest.

Cohn & Wolfe hires Edelman's Laura Pesin Eder as North America president

Cohn & Wolfe hires Edelman's Laura Pesin Eder as North America president

In the latest in a string of high-level appointments at the WPP agency, Pesin Eder is joining Cohn & Wolfe from Edelman, where she was EVP and director of operations of its New York consumer practice.

Rogers & Cowan, Frukt align leadership to become 'pop culture power brokers'

Rogers & Cowan, Frukt align leadership to become 'pop culture power brokers'

The firms said they can offer clients a more holistic, global solution through the realignment.

Brandwatch rolls out Unlimited Historical Data

Unlimited Historical Data will allow users to pull out 1 million mentions from the last three years in five minutes.

Marriott International books JeffreyGroup as Latin America AOR

Marriott International books JeffreyGroup as Latin America AOR

Marriott acquired Starwood Hotels & Resorts Worldwide and its 11 brands in November.

What branded content means to the future of your agency

What branded content means to the future of your agency

Four perspectives on the scramble among creative, media, PR and production shops to own the entertainment space.

Sorrell: Davos 'bubble' failed to predict Trump victory

Sorrell: Davos 'bubble' failed to predict Trump victory

The WPP chief predicts Trump will be good for the U.S. economy.

APCO opens office in Frankfurt to ensure post-Brexit presence in financial hub

APCO opens office in Frankfurt to ensure post-Brexit presence in financial hub

APCO will open an office in Frankfurt, the major finance hub of Germany, which will be led by its current deputy MD in the country.

Allison+Partners names Tracey Cassidy New York GM

Allison+Partners names Tracey Cassidy New York GM

The firm has also promoted Emily Wilson-Sawyer to EVP, reflecting her role as head of the West Coast consumer practice and lead of the agency's travel and hospitality specialty.

Analysis

Watch out holding companies, the management consultancies are coming

Watch out holding companies, the management consultancies are coming

Don't look now, but management consultancies such as Accenture and technology giants like IBM are moving onto the turf of WPP, Omnicom, and Publicis. How long before they're major marketing services players in their own right?

Wanted: Business development execs in demand as firms revamp role

Wanted: Business development execs in demand as firms revamp role

Business development officer is the new hot job in the PR agency world as firms reevaluate what they want from the position.

Brexit: A buying opportunity for UK PR?

Brexit: A buying opportunity for UK PR?

For almost half the country, the narrow victory for Brexit was a portent of doom but, while sterling has fallen to historically low rates - plunging to a 31-year low immediately after the result - predictions of immediate Armageddon now seem far-fetched.

How GM and Starbucks are using data to make their agencies more efficient

How GM and Starbucks are using data to make their agencies more efficient

Marketers are using data in many ways, including to hold their agencies accountable, but they run the risk of drowning in numbers if they don't evolve.

Hiring cutbacks. Less travel. Benefit reductions. How agencies will deal with the new overtime rules

Hiring cutbacks. Less travel. Benefit reductions. How agencies will deal with the new overtime rules

For the first time in a dozen years, agencies are preparing for new federal overtime rules. Many are getting creative about keeping their margins in check while not turning off junior staffers.