Latest Agency News

This digital agency built a chatbot to recruit summer interns

This digital agency built a chatbot to recruit summer interns

Minneapolis-based space150 is using the technology to weed out applicants with questions like "How would a dog wear pants?"

Trek Bicycle brings on M Booth as PR AOR to promote rider safety message

Trek Bicycle brings on M Booth as PR AOR to promote rider safety message

M Booth is responsible for the company's earned media, social media, events, and thought leadership efforts.

Panasonic brings on Racepoint Global as PR AOR for its mobility business

Panasonic brings on Racepoint Global as PR AOR for its mobility business

Panasonic's relationship with incumbent Cohn & Wolfe on its mobility business officially ends on April 1.

JPA launches Coalition to Save NIH Funding

JPA launches Coalition to Save NIH Funding

The agency, which specializes in healthcare and public affairs, wants organizations to come together to show the importance of NIH medical research funding.

WE Communications names Dawn Beauparlant chief client officer

WE Communications names Dawn Beauparlant chief client officer

Beauparlant will continue to serve as head of technology.

Mercury elevates six MDs to partner

Mercury elevates six MDs to partner

Six MDs in California, New York, and Washington, D.C., have been named partner at the firm.

The six stories PR pros need to know on Wednesday morning, 3.22.2017

The six stories PR pros need to know on Wednesday morning, 3.22.2017

Hotwire Group CEO Brendon Craigie exits firm; Airbnb is changing its name in China; Uber plans to repair image; Trump's former campaign chairman Manafort hires crisis comms firm; 9 questions for Atkins CMO Scott Parker

Hotwire chief Brendon Craigie exits firm

Hotwire chief Brendon Craigie exits firm

The agency did not immediately name a successor.

Republica promotes Melissa Bartolini, Fredda Rodriguez to strategy positions

The Miami-based firm named Bartolini head of strategy and Rodriguez director of channel strategy.

Full-year losses narrow at Huntsworth despite 'difficult' 2016 at Grayling

Full-year losses narrow at Huntsworth despite 'difficult' 2016 at Grayling

Huntsworth's losses narrowed in 2016 thanks to a strong performance from the holding company's health comms arm, and despite a "difficult" year for Grayling, whose like-for-like revenue fell 17.4 per cent.

Stagwell Group CEO Mark Penn on why it was time to buy a GOP firm

Stagwell Group CEO Mark Penn on why it was time to buy a GOP firm

As well as its first right-leaning investment, Targeted Victory is the first member of Stagwell Group's marketing incubator, an investment program for startups.

MSLGroup: Former China CEO's gender discrimination suit is 'resolved'

MSLGroup: Former China CEO's gender discrimination suit is 'resolved'

The action brought by Faith Brewitt in January claimed the Publicis PR agency had denied her the basic tools to perform her job.

PadillaCRT is now just Padilla

PadillaCRT is now just Padilla

The name change comes about three years after the agency -- which was founded in Minneapolis in 1961 - changed its name from Padilla Speer Beardsley to PadillaCRT.

Allison+Partners names Serina Tan Singapore GM

Allison+Partners names Serina Tan Singapore GM

She joined the firm in 2014.

Breakfast Briefing, 3.17.2017: Third time is again the charm for Weber Shandwick

Breakfast Briefing, 3.17.2017: Third time is again the charm for Weber Shandwick

The Interpublic Group firm won Agency of the Year for the third straight year at Thursday night's PRWeek Awards in New York City.

Ray Kerins, Leslie Gaines-Ross win US Outstanding Professional Awards

Ray Kerins, Leslie Gaines-Ross win US Outstanding Professional Awards

Bayer's Ray Kerins and Weber Shandwick's Leslie Gaines-Ross won the Outstanding In-House and Agency Professional awards, respectively.

Weber Shandwick wins US Agency of the Year

Weber Shandwick wins US Agency of the Year

The Interpublic Group agency also won Large Agency of the Year.

Global Strategy Group names Hootkin, Papa partners

Global Strategy Group names Hootkin, Papa partners

Julie Hootkin, EVP and head of the corporate reputation and public affairs research practice, and Jim Papa, head of the Washington office, were elevated to partner.

WE Communications acquires two firms in Asia

WE Communications acquires two firms in Asia

The firm has acquired WATATAWA and Red Bridge Communications.

Mercury provides comms support to Dominica

Mercury provides comms support to Dominica

Mercury is working with the Caribbean nation on communications, media relations, issues management, and government relations.

Analysis

Cannes introduces remedies to PR Lions for jilted industry

Cannes introduces remedies to PR Lions for jilted industry

The changes include an updated definition of PR, entry-form revisions, and a new point system for the Network of the Year award.

Watch out holding companies, the management consultancies are coming

Watch out holding companies, the management consultancies are coming

Don't look now, but management consultancies such as Accenture and technology giants like IBM are moving onto the turf of WPP, Omnicom, and Publicis. How long before they're major marketing services players in their own right?

Wanted: Business development execs in demand as firms revamp role

Wanted: Business development execs in demand as firms revamp role

Business development officer is the new hot job in the PR agency world as firms reevaluate what they want from the position.

Brexit: A buying opportunity for UK PR?

Brexit: A buying opportunity for UK PR?

For almost half the country, the narrow victory for Brexit was a portent of doom but, while sterling has fallen to historically low rates - plunging to a 31-year low immediately after the result - predictions of immediate Armageddon now seem far-fetched.

How GM and Starbucks are using data to make their agencies more efficient

How GM and Starbucks are using data to make their agencies more efficient

Marketers are using data in many ways, including to hold their agencies accountable, but they run the risk of drowning in numbers if they don't evolve.