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College leaders ignite drinking-age debate

The Amethyst Initiative is calling on the public and politicians to rethink the US' drinking laws

A hire view

From generational considerations to new media, PRWeek's HR roundtable looks at various recruitment and retention issues

Talent concerns

Ted McKenna studies how economic woes impact the PR workforce

The great interview

Recruiting expert Brad Karsh unlocks the keys to a successful meeting with a potential employer.

Throughout the PR industry's digital evolution, the very foundation of the discipline has remained its people. This, the fourth edition of our annual Career Guide, confirms that. Click here for a PDF of the 2008 Career Guide, and here for a link to the Career Guide section.

Daily Tear Sheet

Gibbs helps Obama with communications, discussion after photos found on iPhone, and more

Robert Gibbs, Barack Obama's communication chief, "has won... the label of 'the enforcer,' according to a profile in today's Wall Street Journal.

Havas Group income up 40% in first half

Kimberly Maul August 28, 2008

PARIS: Havas Group's main businesses enjoyed "strong growth" in the first half ending June 30, and the Group reported overall net income of $72 million (€49 million), an increase of 40% compared to $51.4 million (€35 million) at the same time last year.

Oral-B looks to make brushing teeth cool with its new Pulsonic

Jaimy Lee August 28, 2008

For its new electronic toothbrush, the Pulsonic, Oral-B is targeting consumers that care as much about design as how well the toothbrush cleans teeth, said Elizabeth Ming, external relations manager, Oral-B, which is owned by Procter & Gamble

Media aid launch of mtvU school guides

Kimberly Maul August 28, 2008

NEW YORK: MtvU is positioning its newly launched Campus Daily Guides as one-stop resources for returning college students

Interview: Brad Karsh

August 25, 2008

Brad Karsh, president, JobBound, spoke to PRWeek about skills needed to conduct a successful interview.

Latest Features

Obama VP announcement turns promise into problem

August 28, 2008

As pundit speculation regarding the VP choice mounted, the Obama campaign had promised Web-savvy supporters - who helped the Illinois senator build an extensive Internet base - that they would be "the first to know" via text message when he made a decision on a running mate

Brand hijacking is both obstacle and opportunity for companies

Keith O'Brien August 28, 2008

Don Draper from AMC's Mad Men is a character who parses his words. A fan of the show decided he would make a great Twitter friend. Additional fake Mad Men accounts cropped up. More fans of the show signed up to hear the (fictional) Draper wax cool intelligence on Twitter until his profile was pulled down. You know how this story goes

Denver's pre-DNC moves rocky at best

Tonya Garcia August 28, 2008

Denver has prepared for its big moment in the spotlight for months. The Mile High City's goal was to be nothing less than spic-and-span when it hosted the Democratic National Convention. After all, with all those delegates and international journalists walking around, how embarrassing would it have been if a panhandler, desperately in need of a haircut, was seen begging on the street?

AMC responds to Twittering 'Mad Men' characters

Kimberly Maul August 27, 2008

Fans of AMC's 'Mad Men' who created Twitter accounts, posting as several of the show's characters like Don Draper and Peggy Olsen, were met with an unpleasant surprise earlier this week when some of these character accounts were suspended.

Agency finds right pitch for 'Times'

David Ward August 27, 2008

What does your company do? What are its media goals?

As part of its 10^th anniversary celebration, PRWeek is honoring one of the most important technological advancements in content distribution of the past 10 years: the blog. The celebration comes by way of a competition between 32 blogs selected by PRWeek staff and others in the industry. The tournament will take place over five weeks. To view all participants, including the current matchups, click here.

Selling the C-suite on digital communications

This PRWeek/Peppercom webcast, Selling the C-suite on digital communications, will feature senior communicators at corporations that have successfully implemented social media strategies. They will discuss how they got their C-suite to invest in the digital environment.

Click here for more information and to register for free.

Date: Tuesday, September 9
Time: 12:00pm est/9:00am pst

Sponsored by Peppercom

Reaching the green consumer

The confluence of environmental concern, energy prices, and the seemingly limitless access to information has created a growing population of environmental-conscious consumers.This webcast features environmental, business, and communications experts on the forefront of the challenging green marketplace.

Date: Monday, September 29

Time: 1:00pm est/10:00am pst

CLICK HERE for more information and to register for FREE.

40 Under 40 2008

PRWeek is now accepting nominations for its second-annual "40 under 40" feature, to be published in the December 8 issue. This special feature will profile 40 agency, corporate, and nonprofit professionals.

To nominate someone, please download the entry form here and e-mail 40under40@prweek.com. Individuals nominated must be under the age of 40 as of 12/8/08. Submissions must not exceed two pages. Please contact Erica Iacono at erica.iacono@prweek with any questions. The deadline is September 15.

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