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Pepsi Bottling mixes first CSR report in messaging

SOMERS, NY: Pepsi Bottling Group (PBG) issued its first CSR report last week and is working to integrate the message into all communications.

'Sun' closing could indicate more cutbacks

The New York Sun's folding could foretell less drastic cutbacks across various forms of media during this period of economic instability

Moments in the spotlight

Keith O'Brien and Kimberly Maul were in Los Angeles to discuss entertainment PR.

Daily Tear Sheet

Global stocks fall, Bush speaks on the economy

Stocks around the world tumble as panic continues; Palin gets PR help; Obama plans infomercial; and more.

Jump Games selects VSC, Ethnik for awareness push

Aarti Shah October 10, 2008

SAN FRANCISCO: Jump Games, a division of Reliance Big Entertainment Company, selected VSC Consulting and its sister agency, Ethnik PR, to build its brand awareness in the US.

Groups mark 10-year anniversary of Matthew Shepard's death

Kimberly Maul October 09, 2008

CASPER, WY: Ten years ago the death of 21-year-old college student Matthew Shepard inspired a movement in the LGBT community against hate crimes. Now, the foundation that bears his name is taking time to remember Shepard, continue to tell his story, and engage people with its "Campaign to Erase Hate."

Clear Blue stakes claim to name in suit

Nicole Zerillo October 09, 2008

CHARLOTTE, NC: Clear!Blue, LLC, a Detroit-based marketing and advertising firm, was ordered by federal court in North Carolina to rebrand following North Carolina-based marcomms agency, Clear Blue, Inc's successful copyright infringement case.

Interview: David Senay

October 09, 2008

The Fleishman-Hillard CEO discusses the industry's evolution, including how agencies are committed to the digital landscape.

Latest Features

Guest lecturers, students receive reciprocal value from discussions

Tom Martin October 11, 2008

Much has been written about the unprecedented transfer of wealth that will soon gain momentum as a generation of baby boomers passes along a lifetime of upward mobility to its children and grandchildren. While the financial turmoil of the last few months has trimmed many nest eggs, it still promises to be quite a haul for the Gen-Xers and Millennials.

Emerging trends point to what comes next in marketing world

Keith O'Brien October 10, 2008

As PRWeek nears its 10-year anniversary, we have had a chance to look back on the industry's history.

Financial practices highlight their value in crisis

Tanya Lewis October 10, 2008

Agencies have been watching the financial markets for months, and corporate practices kicked into high gear in response to the upheaval on Wall Street.

'Star-Ledger' cheats death; Hannity gets four more years at Fox News; 'Maxim,' 'The Atlantic' redesign

Frank Washkuch October 09, 2008

The Star-Ledger of Newark got a reprieve from closure for now, as more than 200 of the newspaper's employees have agreed to buyouts and concessions with Advance Publications.

Advertising only first step in bank's response to crisis

October 08, 2008

As customers worry about the safety of their money in banks across the country, massive advertising campaigns with reassuring messaging appeared from various companies, including Bank of America and JPMorgan Chase.

As part of its 10th anniversary celebration, PRWeek is holding a competition to find the consumer-focused technological enhancement of the past 10 years that has most impacted the PR profession. Obviously, so-called new technologies often merely improve on existing ones, so the goal of this competition is to find the technology that was the biggest game-changer at the time it became widely used.

For example, algorithmic Web search forced PR to dramatically shift strategy - but did blogging alter the industry more profoundly when it became widespread? Each technology should be looked at in its own context. A steering panel consisting of PRWeek's Tonya Garcia, Ogilvy's John Bell, and Edelman's Steve Rubel offered some initial suggestions, then others in the industry, including FutureWorks' Brian Solis and Attention PR's Curtis Houghland added thoughts. Below you will find the 16 technologies in the competition. To view the tournament bracket (pdf), click here.

The tournament will take place over three weeks. For the first round, we will introduce eight new technologies every Monday and Wednesday. Polls will close on Wednesday at 12:00 pm EST, and on Friday at 5:30 pm EST.

Quarterfinal round round ends Friday, October 10 at 5:30 EST

PRWeek Tech Competition: Web search v. Mobile e-mail ( polls)

PRWeek Tech Competition: News aggregators v. Social network platforms ( polls)

The NEXT Conference

Expert insight into the future of PR.

Equipping PR and marketing professionals with the tools and insights they need to navigate the changing marketing universe.

Date: November 19, 2008

Location: New World Stages, NYC

CLICK HERE to register.

As part of its 10th anniversary celebration, PRWeek is holding a competition to find the consumer-focused technological enhancement of the past 10 years that has most impacted the PR profession.

PR 2.0 reality check

This PRWeek/Marketwire webcast will feature experts in the social media space who will discuss a specific new media opportunity, and explain why it matters, how to make the most of it, and where it is finally heading.

Date: Thursday, October 30

Time: 12:00pm est/9:00am pst

CLICK HERE for more information and to register for FREE.

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