PRWeek Power Book: Unilever boss Paul Polman named most powerful PR player

PRWeek Power Book: Unilever boss Paul Polman named most powerful PR player

Paul Polman, Unilever chief executive officer, has won the top spot in PRWeek's Power Book, featuring the most powerful people in the industry.

From the editor-in-chief: It's a case of power to (and from) the people

From the editor-in-chief: It's a case of power to (and from) the people

Many sectors describe themselves as 'a people business'. But this particular industry can stake a unique claim.

Latest opinion and features

The big reason most brands are missing the point on Super Bowl Sunday

The big reason most brands are missing the point on Super Bowl Sunday

The Super Bowl isn't just an opportunity for snappy ads and jokes. It's a chance for brands to show off their values and purpose to a worldwide audience.

Behaviour psychology can help the whole PR industry plan better

Behaviour psychology can help the whole PR industry plan better

The PR industry as a whole can learn from the healthcare sector by using the psychology of behaviour change more in its planning

Bombay Sapphire launches multimillion-pound 'Sublime' campaign

Bombay Sapphire launches multimillion-pound 'Sublime' campaign

Bombay Sapphire, the premium gin brand, has launched a global campaign, which includes a short film to celebrate the brand's heritage.

Flack

Public Relations: the Masters Now

After a century when public relations needed journalism - because journalists meant access to the media - the internet and especially social media have now freed the PR trade from this subservience, says the blurb for 'Public Relations: the Masters Now', a recent event at the Royal College of Art.

Flack: PRWeek Power Book 2015 launch party

Flack: PRWeek Power Book 2015 launch party

Speaking at the launch of the PRWeek Power Book 2015 at the Ellwood Atfield gallery in central London last night, Gavin Ellwood outlined the fascinating findings of his meta analysis of all the Power Books since its launch in 2007.

Flack: PRCA celebrates 45 years and new office

Flack: PRCA celebrates 45 years and new office

The PRCA celebrated its 45th year this week with cake, drinks and karaoke at its new offices in Great Suffolk Street in Southwark.

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Digital Dilemmas: does content marketing work for business-to-business as well as business-to-consumer?
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Digital Dilemmas: does content marketing work for business-to-business as well as business-to-consumer?

In the latest instalment of this series, our social media expert explains how content marketing can work across sectors.

Digital Dilemmas: The key to better brand agility
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Digital Dilemmas: The key to better brand agility

How can I make my brand more agile in a multi-channel world?