Paul Polman, Unilever chief executive officer, has won the top spot in PRWeek's Power Book, featuring the most powerful people in the industry.
Many sectors describe themselves as 'a people business'. But this particular industry can stake a unique claim.
Getting your sales message right and letting your potential market know about it can seem like an obvious high priority, but when you are up to your neck in muck and bullets, somehow it always seems to come a poor second place in the day-to-day priorities.
You suss each other out online. Maybe you have a coy call or two. Then you get together and show off your best side while working out whether the other party would embarrass you in front of your mum. If it wasn't in a business setting, a 'chemistry meeting' would be called what everyone knows it really is: a first date.
For our gender-themed edition, Jackie Elliott, chairman of Cathcart Consulting, takes over our Agony Uncle column to shed some light on your professional conundrums
After a century when public relations needed journalism - because journalists meant access to the media - the internet and especially social media have now freed the PR trade from this subservience, says the blurb for 'Public Relations: the Masters Now', a recent event at the Royal College of Art.
Speaking at the launch of the PRWeek Power Book 2015 at the Ellwood Atfield gallery in central London last night, Gavin Ellwood outlined the fascinating findings of his meta analysis of all the Power Books since its launch in 2007.
The PRCA celebrated its 45th year this week with cake, drinks and karaoke at its new offices in Great Suffolk Street in Southwark.
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Digital Dilemmas: does content marketing work for business-to-business as well as business-to-consumer?
In the latest instalment of this series, our social media expert explains how content marketing can work across sectors.
How can I make my brand more agile in a multi-channel world?