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Pegasus opens Macclesfield office and rebrands one year on from acquisition

Pegasus opens Macclesfield office and rebrands one year on from acquisition

Healthcare specialist Pegasus has announced an agency rebrand and the opening of a new office in Macclesfield, a year after it was acquired by FTSE-listed healthcare services firm UDG.

Get Safe Online replaces Red with Unity for campaign to 'help not scare' web users

Get Safe Online replaces Red with Unity for campaign to 'help not scare' web users

Cyber safety resource Get Safe Online has appointed PR firm Unity to help improve the way safety messaging is communicated.

McCann Live director leaves agency life to take up Downing Street job

McCann Live director leaves agency life to take up Downing Street job

Chris Hamilton, former head of social media for BBC News, has left his job as editorial director at McCann Live to take up the role of head of digital for 10 Downing Street and the Cabinet Office.

'The attack in Manchester may change the course of the election campaign': GE Panel week five

'The attack in Manchester may change the course of the election campaign': GE Panel week five

The PRWeek General Election Panel draws together some of the best public affairs practitioners in the industry, from both sides of the political divide, to dissect the campaign as it unfolds between now and 8 June.

North East councils run £1.3m alcohol and tobacco 'de-normalisation' campaign

North East councils run £1.3m alcohol and tobacco 'de-normalisation' campaign

PR is at the heart of a new push to reduce levels of smoking and drinking in North East England, with some £1.3m being spent this year on tobacco control and alcohol "de-normalisation".

So, you want my job? Head of corporate communications, British Transport Police

So, you want my job? Head of corporate communications, British Transport Police

PRWeek takes a sidelong look at recruitment in public sector comms. Do you want Allison Potter-Drake's job as head of corporate communications, British Transport Police?

'No lasting reputational damage': NHS comms pros give their verdict on the cyber-attack

'No lasting reputational damage': NHS comms pros give their verdict on the cyber-attack

The NHS coped well with the cyber-attack on its systems and there will be no long-term reputational damage to the institution, some of its comms professionals have told PRWeek.

Electoral Commission's partnership with social media giants drives voter registrations

Electoral Commission's partnership with social media giants drives voter registrations

Social media channels such as Snapchat and Facebook have emerged as key weapons in the Electoral Commission's comms effort to drive voter registrations ahead of next month's General Election, with its website visited by hundreds of thousands of people.

Top civil servant refutes purdah gagging claim in row with scientific community

Top civil servant refutes purdah gagging claim in row with scientific community

A row has erupted over claims that the Government is restricting free speech under the guise of purdah, prompting Cabinet secretary Sir Jeremy Heywood to reassure the scientific community that this is not the case.

Case study: Planning media coverage around unveiling of the Iraq and Afghanistan memorial

Case study: Planning media coverage around unveiling of the Iraq and Afghanistan memorial

Effective planning was vital in the launch of the Iraq and Afghanistan memorial in London earlier this year, not least managing the intense media interest that accompanies the royal family, according to the Ministry of Defence (MoD).

Walgreens Boots Alliance comms chief Yves Romestan retires

Walgreens Boots Alliance comms chief Yves Romestan retires

Yves Romestan has retired as global comms chief at pharmacy giant Walgreens Boots Alliance (WBA), with many of his former responsibilities taken on by senior colleague Laura Vergani, PRWeek has learned.

MHP managing director Gurling takes leave to run Lib Dem election campaign

MHP managing director Gurling takes leave to run Lib Dem election campaign

James Gurling, an MD in the London office of MHP, has taken leave from the agency to chair the Liberal Democrats' General Election campaign.

In brief: wins for Headland and Edelman's Smithfield, MI PR forms JV, Pegasus 'performing well'

Smithfield wins pension client, Headland briefed by eToro, MI in JV with design firm, Pegasus 'performing well' post-acquisition, and more from PRWeek UK.

Golin: Brand relevance trumps trustworthiness in eyes of consumers

Golin: Brand relevance trumps trustworthiness in eyes of consumers

A trustworthy brand is great, but a relevant brand is much better to most customers, according to new research from Golin.

Mark Truby to replace Ray Day in top Ford comms role

Mark Truby to replace Ray Day in top Ford comms role

The change at the top of Ford Motor Company's communications team coincides with a leadership shift in the CEO's office.

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