The 'lucky' winner of the post of next Health Secretary will take over a service facing unprecedented but not unpredictable demand for NHS care from a population living longer (often with increasingly complex health and care needs), and with little spare cash to pay for it.
It's about us, not them, but brands are missing the chance to connect with the public. Maybe they should phone a friend.
Changing minds requires a jolt as well as a nudge.
"He would say that, wouldn't he?" Mandy Rice-Davies' famous riposte to Lord Astor's defence counsel during the trial of Stephen Ward came to mind as I scrolled my Twitter feed during last week's Jeremy Paxman grilling of David Cameron and Ed Miliband.
Flack: BA lands Darcey Bussell for Red Nose Day 'face' ad; Valentine's Day celebrations at PrettyGreen
If you're out and about at an industry event, make sure that you're on your best behaviour, because the mysterious Flack is watching you...
After a century when public relations needed journalism - because journalists meant access to the media - the internet and especially social media have now freed the PR trade from this subservience, says the blurb for 'Public Relations: the Masters Now', a recent event at the Royal College of Art.
PR Manager - In-House - Fashion PR Futures London (Central), London (Greater)
Media Relations Consultant Africa Practice Ltd London (Greater)
PR Manager In-House - Travel Brand PR Futures Kingston Upon Thames (City/Town), London (Greater)
Account Director - Fashion Media Recruitment London (Central), London (Greater)
Media Manager – Corporate Communications West Ham United Football Club London (Greater)
Digital Dilemmas: does content marketing work for business-to-business as well as business-to-consumer?
In the latest instalment of this series, our social media expert explains how content marketing can work across sectors.
How can I make my brand more agile in a multi-channel world?