Paul Polman, Unilever chief executive officer, has won the top spot in PRWeek's Power Book, featuring the most powerful people in the industry.
Many sectors describe themselves as 'a people business'. But this particular industry can stake a unique claim.
The Super Bowl isn't just an opportunity for snappy ads and jokes. It's a chance for brands to show off their values and purpose to a worldwide audience.
The PR industry as a whole can learn from the healthcare sector by using the psychology of behaviour change more in its planning
Bombay Sapphire, the premium gin brand, has launched a global campaign, which includes a short film to celebrate the brand's heritage.
After a century when public relations needed journalism - because journalists meant access to the media - the internet and especially social media have now freed the PR trade from this subservience, says the blurb for 'Public Relations: the Masters Now', a recent event at the Royal College of Art.
Speaking at the launch of the PRWeek Power Book 2015 at the Ellwood Atfield gallery in central London last night, Gavin Ellwood outlined the fascinating findings of his meta analysis of all the Power Books since its launch in 2007.
The PRCA celebrated its 45th year this week with cake, drinks and karaoke at its new offices in Great Suffolk Street in Southwark.
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Digital Dilemmas: does content marketing work for business-to-business as well as business-to-consumer?
In the latest instalment of this series, our social media expert explains how content marketing can work across sectors.
How can I make my brand more agile in a multi-channel world?