The latest voluntary and non-profit PR news, opinion and features.
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News and news analysis

Blue Monday: How five brands did battle with the 'saddest' day of the year

Blue Monday: How five brands did battle with the 'saddest' day of the year

Brands in the UK turned Blue Monday on its head and instead encouraged positivity on what many consider to be the saddest day of the year.

Louis Vuitton faces shareholder activism after Peta buys stake in parent company

Louis Vuitton faces shareholder activism after Peta buys stake in parent company

Animal rights campaign PETA has bought shares in LVMH, owner of Louis Vuitton and a number of other luxury brands, allowing it to attend shareholder meetings and question the board.

John Grounds to chair Forster Communications as founder Jilly Forster retires

John Grounds to chair Forster Communications as founder Jilly Forster retires

The founder of Forster Communications, Jilly Forster, is retiring from her role as chair of the agency, with former RSPCA and NSPCC executive John Grounds succeeding her.

GoFundMe recruits Change.org comms chief as first European hire

GoFundMe recruits Change.org comms chief as first European hire

Social fundraising site GoFundMe has brought in John Coventry to lead its UK communications strategy and drive expansion into Europe.

The Zeke Leap tees up social strategy for The Salvation Army

The Zeke Leap tees up social strategy for The Salvation Army

With a touchdown celebration by the Dallas Cowboys' Ezekiel Elliott helping to fill its kettles, the nonprofit is taking advantage of its jump in visibility with an impromptu social media campaign.

Babies charity Tommy's seeks PR firm for 2017 campaign

Babies charity Tommy's seeks PR firm for 2017 campaign

Tommy's, the charity that funds research into stillbirth, premature birth and miscarriage, is looking for a PR agency to promote its Splashathon event next summer.

Burger King to hand out Whoppers in exchange for unwanted gifts

Burger King to hand out Whoppers in exchange for unwanted gifts

In an effort to soften the disappointment of a useless or inappropriate Christmas gift, Burger King is inviting customers to trade their presents in for a Whopper burger.

ActionAid digital campaign proves Mrs Claus is the definitive character of Christmas 2016

ActionAid digital campaign proves Mrs Claus is the definitive character of Christmas 2016

Following in the footsteps of M&S and Iceland, anti-poverty charity ActionAid UK has turned to the once overlooked Mrs Claus for its blog-based Christmas campaign.

Watch: ActionAid's celebrity cast highlights sexual violence against young women

Watch: ActionAid's celebrity cast highlights sexual violence against young women

ActionAid, which supports women and children in poverty, has called in five British actresses to help share the stories from four survivors of sexual violence and exploitation in Zanzibar and Bangladesh.

Watch: David Beckham's tattoos come to life in Unicef #ENDviolence film

Watch: David Beckham's tattoos come to life in Unicef #ENDviolence film

Video trickery makes David Beckham's tattoos appear to move in a new campaign film released by global children's charity UNICEF.

Watch: Age UK campaign highlights loneliness at Christmas

Watch: Age UK campaign highlights loneliness at Christmas

Age UK has launched its 2016 Christmas campaign, comprising two short films starring James Bolam and Miriam Margoyles.

NSPCC and The Sun join forces to have 'sickening' bullying videos removed from social media

NSPCC and The Sun join forces to have 'sickening' bullying videos removed from social media

Children's charity the NSPCC and The Sun have launched #BlockTheBullying - a joint campaign that aims to remove videos on social media that show children being physically abused and bullied.

Brexit, Blair and Balls to the fore and the cyber-mafia: Predictions for 2017 from Edelman's Crystal Ball

Brexit, Blair and Balls to the fore and the cyber-mafia: Predictions for 2017 from Edelman's Crystal Ball

Rising prices and Brexit uncertainty, the political significance of 'Strictly' and the cyber-mafia were among predictions for 2017 made by an all-female panel chaired by Newsnight presenter Kirsty Wark, at Edelman's Crystal Ball yesterday (1 December).

Opinion and features

Showcase: Flint helps Artichoke set the capital on fire for London's Burning

Showcase: Flint helps Artichoke set the capital on fire for London's Burning

Flint was hired by arts charity Artichoke to stage a series of events around the London's Burning festival, which marked the 350th anniversary of the Great Fire of London.

Want to tackle diversity? Dump the diversity circus

Want to tackle diversity? Dump the diversity circus

I was born in Tanzania to a Ugandan father and a Rwandan-Tanzanian mother. I'm always surprised by those that talk about Africa as if it's a country and Africans as if we are all the same.

We at the BBC must listen more to gain trust

We at the BBC must listen more to gain trust

In a 'post-truth' world, the BBC has to better understand and respond to audience needs to retain credibility.

Fighting for their rights: PETA's robust internal comms strategy

Fighting for their rights: PETA's robust internal comms strategy

Despite being one of the least confrontational people you're likely to meet, PETA's EVP of marketing and corporate affairs Tracy Reiman leverages a combative PR plan to change laws and behaviors, and, most importantly, protect animals.

Top of the month: Stop Funding Hate campaign proves the power of social

Top of the month: Stop Funding Hate campaign proves the power of social

The campaign group Stop Funding Hate has demonstrated the power of a simple message delivered via social media.

Brands could be the tabloids' Achilles heel in the #StopFundingHate campaign

Brands could be the tabloids' Achilles heel in the #StopFundingHate campaign

Last Friday, #StopFundingHate became a trending topic in the UK after thousands on Twitter urged Daily Mail advertisers to pull their support for the paper after that day's front page portrayed three high-court judges as "enemies of the people".

Unique non-profit sector contributions deserved recognition last night

Unique non-profit sector contributions deserved recognition last night

Last night's PRWeek Awards featured a staggering 140 nominations, among them some inspiring campaigns from the non-profit sector.

PRWeek UK Awards Winners 2016: Not-For-Profit

PRWeek UK Awards Winners 2016: Not-For-Profit

A simple central image helped Alzheimer's Research UK cut through misunderstandings of the disease in a short film that was viewed nearly 12 million times.

Can PR survive in an increasingly personalised world?

Can PR survive in an increasingly personalised world?

Marketing has got personal. From targeted ads stalking us across the websites we visit, to incredibly targeted mailings direct to our home, we're seeing an explosion of tailored communications from brands of all varieties.

New Influencers Showcase: Time to Change enlists Suli Breaks for Future in Mind mental health drive

New Influencers Showcase: Time to Change enlists Suli Breaks for Future in Mind mental health drive

Future in Mind for the mental health charity Time to Change was a social marketing campaign to introduce mental health issues to 14- to 18-year-olds and their parents, as a way of destigmatising the issue.

Recent people moves

In brief: Wellcome Trust hires Third City, Havas' software brief, Headland wins Paragon

Wellcome Trust hires Third City, Havas handed global software brief, Headland wins banking group Paragon, bandv brings in Maz Beagley and more from PRWeek UK.

NHS hires senior Sunday Times journalist James Lyons as media and public affairs chief

NHS hires senior Sunday Times journalist James Lyons as media and public affairs chief

Sunday Times deputy political editor James Lyons will join NHS England as its new head of media and public affairs next month, as the health service faces what has controversially been called a "humanitarian crisis".

In brief: senior Bell Pottinger hires, new PR firm for Acer, Hackett to Mundipharma

Bell Pottinger's hires and fashion work, Acer UK hires Agent42, Travel Portland hires Black Diamond, new US boss for Burson and more from PRWeek UK.

In brief: Nickelodeon gets comms chief, kbc wins Georgia, British Red Cross hires

Nickelodeon appoints new comms VP, Georgia Tourism calls in kbc, British Red Cross hires former Guardian editor, and more from PRWeek UK.

In brief: Wild Card wins bagel brief, Harlequins hires PHA, Hanover's healthy move

Wild Card wins bagel brief, Harlequins teams up with PHA, Hanover's healthy change, Wire repositions with new hires and more from PRWeek UK.

In brief: Eulogy hired by TfL ad firm, Promote's rowing brief, Instinctif's finance win

Exterion hires Eulogy, British Rowing takes on Promote, Instinctif wins ThinkSmart and Kiss gets PR head.

In brief: Golin's new digital head, Edelman expands UK team, Bite wins Pixoneye

Golin London appoints new head of digital, Edelman expands its corporate reputation division, Aurora adopts a new management structure, and more from PRWeek UK.

In brief: Houston briefed by Johnson Matthey, British Academy hires comms chief

Houston briefed by Johnson Matthey, British Academy hires comms chief, Positive Marketing partners with US firm and more from PRWeek UK.