The latest voluntary and non-profit PR news, opinion and features.
Got a story? Contact Sam Burne James on 020 8267 4940 or sam.burnejames@haymarket.com.

News and news analysis

You're 'All Worth It' - Cheryl and Helen Mirren back Prince's Trust and L'Oréal campaign for under-confident young people

You're 'All Worth It' - Cheryl and Helen Mirren back Prince's Trust and L'Oréal campaign for under-confident young people

Dame Helen Mirren and Cheryl are among celebrities fronting a three-year campaign from The Prince's Trust and L'Oréal, which aims to help 10,000 young adults plagued with self-doubt.

Five Campaigns We Liked in January 2017: vote for your favourite

Five Campaigns We Liked in January 2017: vote for your favourite

Check out PRWeek UK's favourite campaigns from January 2017 below - and cast a vote in our poll for your favourite.

Chan Zuckerberg Initiative builds out comms team

Chan Zuckerberg Initiative builds out comms team

Facebook CEO Mark Zuckerberg and his wife, Priscilla Chan, launched the social advocacy organization shortly after the birth of their daughter, Max.

Amnesty social campaign lets refugees respond in real time to tweeters

Amnesty social campaign lets refugees respond in real time to tweeters

Amnesty International is raising support for the refugee crisis with a social media campaign enabling refugees to respond in real time to tweets.

Scottish Government must learn lessons of failed drink driving campaign

Scottish Government must learn lessons of failed drink driving campaign

A campaign to persuade motorists in Scotland not to drink and drive is under scrutiny after the rate of incidence soared by 17 per cent over the festive period, prompting demands for lessons to be learned from the failed initiative.

Save the Children takes on Claremont for behaviour change work

Save the Children takes on Claremont for behaviour change work

Claremont Communications will run a behaviour change campaign targetting low-income families in the UK after winning a competitive pitch for work with Save the Children and the National Literacy Trust.

Friends of the Earth comms chief departs for CharityComms

Friends of the Earth comms chief departs for CharityComms

Adeela Warley, head of communications and supporter experience at Friends of the Earth, will take up the chief executive role at CharityComms next month.

Pancreatic Cancer UK wants us all to call everyone Dave for a day

Pancreatic Cancer UK wants us all to call everyone Dave for a day

The charity Pancreatic Cancer UK is again preparing to run its annual Call Everyone Dave for a Day on 8 February, in memory of the actor who played dopey road sweeper Trigger in Only Fools and Horses.

Mischief retains crown against PR rivals in Creative Shootout

Mischief retains crown against PR rivals in Creative Shootout

Mischief was the winning agency in yesterday's Creative Shootout, with the firm's humorous toilet-based campaign pitch winning over judges and attendees.

RNLI appoints Teneo Blue Rubicon and krow to handle strategy and creative work

RNLI appoints Teneo Blue Rubicon and krow to handle strategy and creative work

The Royal National Lifeboat Institution has appointed PR firm Teneo Blue Rubicon and ad agency krow to work on its strategy and creative account.

Blue Monday: How five brands did battle with the 'saddest' day of the year

Blue Monday: How five brands did battle with the 'saddest' day of the year

Brands in the UK turned Blue Monday on its head and instead encouraged positivity on what many consider to be the saddest day of the year.

Louis Vuitton faces shareholder activism after Peta buys stake in parent company

Louis Vuitton faces shareholder activism after Peta buys stake in parent company

Animal rights campaign PETA has bought shares in LVMH, owner of Louis Vuitton and a number of other luxury brands, allowing it to attend shareholder meetings and question the board.

John Grounds to chair Forster Communications as founder Jilly Forster retires

John Grounds to chair Forster Communications as founder Jilly Forster retires

The founder of Forster Communications, Jilly Forster, is retiring from her role as chair of the agency, with former RSPCA and NSPCC executive John Grounds succeeding her.

Opinion and features

Why every team needs a CD - a 'creative deviant', that is

Why every team needs a CD - a 'creative deviant', that is

The start of the year brings the inevitable talk of goal-setting. Maybe you're looking to up the ante on your personal creativity, hunt that Cannes Lion or innovate in your sector.

Showcase: Flint helps Artichoke set the capital on fire for London's Burning

Showcase: Flint helps Artichoke set the capital on fire for London's Burning

Flint was hired by arts charity Artichoke to stage a series of events around the London's Burning festival, which marked the 350th anniversary of the Great Fire of London.

Want to tackle diversity? Dump the diversity circus

Want to tackle diversity? Dump the diversity circus

I was born in Tanzania to a Ugandan father and a Rwandan-Tanzanian mother. I'm always surprised by those that talk about Africa as if it's a country and Africans as if we are all the same.

We at the BBC must listen more to gain trust

We at the BBC must listen more to gain trust

In a 'post-truth' world, the BBC has to better understand and respond to audience needs to retain credibility.

Fighting for their rights: PETA's robust internal comms strategy

Fighting for their rights: PETA's robust internal comms strategy

Despite being one of the least confrontational people you're likely to meet, PETA's EVP of marketing and corporate affairs Tracy Reiman leverages a combative PR plan to change laws and behaviors, and, most importantly, protect animals.

Top of the month: Stop Funding Hate campaign proves the power of social

Top of the month: Stop Funding Hate campaign proves the power of social

The campaign group Stop Funding Hate has demonstrated the power of a simple message delivered via social media.

Brands could be the tabloids' Achilles heel in the #StopFundingHate campaign

Brands could be the tabloids' Achilles heel in the #StopFundingHate campaign

Last Friday, #StopFundingHate became a trending topic in the UK after thousands on Twitter urged Daily Mail advertisers to pull their support for the paper after that day's front page portrayed three high-court judges as "enemies of the people".

Unique non-profit sector contributions deserved recognition last night

Unique non-profit sector contributions deserved recognition last night

Last night's PRWeek Awards featured a staggering 140 nominations, among them some inspiring campaigns from the non-profit sector.

PRWeek UK Awards Winners 2016: Not-For-Profit

PRWeek UK Awards Winners 2016: Not-For-Profit

A simple central image helped Alzheimer's Research UK cut through misunderstandings of the disease in a short film that was viewed nearly 12 million times.

Can PR survive in an increasingly personalised world?

Can PR survive in an increasingly personalised world?

Marketing has got personal. From targeted ads stalking us across the websites we visit, to incredibly targeted mailings direct to our home, we're seeing an explosion of tailored communications from brands of all varieties.

Recent people moves

In brief: Save the Children's Nick Jones joins Action for Children, plus wins for PRCO, Redtorch, Flint

In brief: Save the Children's Nick Jones joins Action for Children, plus wins for PRCO, Redtorch, Flint

Action for Children has hired Save the Children's Nick Jones in a senior role that includes comms. Plus Redtorch to publicise Detriot, Flint hired for Mayfair Art Weekend, The PRCO wins Pure Salt Luxury Hotels account, and more from PRWeek UK.

In brief: Brands2Life builds property portfolio, Weber launches diversity intern scheme, New China chief for Hoffman

Brands2Life wins property brief, senior pair join Digitalis, Spark briefed by GMC Software, Headphone brief for Ranieri and more from PRWeek UK.

In brief: Wins for Frank and PHA, Luxury PR group launches, Literally lesbian brief

PHA hired by We Buy Any Home, Luxury PR group launches, Frank wins Neos brief, new US director for Manifest, and more from PRWeek UK.

In brief: Stronger In PR man joins H+K, Harvard's board reshuffle, MLB hires experiential firm

H+K hires Stronger In PR man, Harvard reshuffles leadership, MLB takes on European experiential agency and more from PRWeek UK.

Pagefield promotes Foster to new chief executive position

Pagefield promotes Foster to new chief executive position

Pagefield has promoted Oliver Foster to the role of chief executive as founder Mark Gallagher decides to take more time to work on outside projects.

In brief: Wellcome Trust hires Third City, Havas' software brief, Headland wins Paragon

Wellcome Trust hires Third City, Havas handed global software brief, Headland wins banking group Paragon, bandv brings in Maz Beagley and more from PRWeek UK.

NHS hires senior Sunday Times journalist James Lyons as media and public affairs chief

NHS hires senior Sunday Times journalist James Lyons as media and public affairs chief

Sunday Times deputy political editor James Lyons will join NHS England as its new head of media and public affairs next month, as the health service faces what has controversially been called a "humanitarian crisis".

In brief: senior Bell Pottinger hires, new PR firm for Acer, Hackett to Mundipharma

Bell Pottinger's hires and fashion work, Acer UK hires Agent42, Travel Portland hires Black Diamond, new US boss for Burson and more from PRWeek UK.