The latest voluntary and non-profit PR news, opinion and features

News and news analysis

Parkrun appoints Threepipe for brand positioning brief

Parkrun appoints Threepipe for brand positioning brief

Threepipe has been appointed by Parkrun, a not-for-profit body that organises free, weekly, 5km timed runs, to develop and articulate the brand and engage with potential new partners.

Careers website Plotr appoints Claremont to promote psychometric game

Careers website Plotr appoints Claremont to promote psychometric game

Careers website Plotr has brought in Claremont Social Communications to encourage more teachers to use its free psychometric careers game for 11- to 14-year-olds.

Anti-homophobia in football drive backed by over 10 brands including 'Premier Out'

Anti-homophobia in football drive backed by over 10 brands including 'Premier Out'

Some of Britain's best known brands have pledged support for Stonewall's Rainbow Laces campaign, aiming to fight homophobia in football.

Hit or Miss? Prostate cancer charity rejects donations after nude celebrity photo leaks

Hit or Miss? Prostate cancer charity rejects donations after nude celebrity photo leaks

The Prostate Cancer Foundation has rejected donations totalling around $6,000 offered by users of one of the internet forums where links to stolen naked images of Hunger Games star Jennifer Lawrence and other celebrities were posted.

Colab calls in charity specialist Claire Platt to drive "co-creation" agenda

Colab calls in charity specialist Claire Platt to drive "co-creation" agenda

Comms agency Colab has hired charity specialist Claire Platt as head of engagement as the agency seeks to develop a "co-creation" model of comms.

Samaritans hires Sophie Borromeo after top comms role split

Samaritans hires Sophie Borromeo after top comms role split

The Samaritans has split its top comms role and hired Sophie Borromeo as the charity prepares to develop a new six-year strategy.

Rob Brown set for CIPR presidency as 38 nominees for council seats emerge

Rob Brown set for CIPR presidency as 38 nominees for council seats emerge

Rob Brown, managing partner of Rule 5, is set to become CIPR president-elect 2015 after being the only candidate in the running for the role when nominations closed on Monday this week.

Dance charity Akademi appoints Pavla Kopecna

Dance charity Akademi appoints Pavla Kopecna

Dance charity Akademi has called in comms support as it seeks to promote South Asian dance to a larger audience in the UK.

The expert view: is celebrity endorsement a waste of time for charities?

The expert view: is celebrity endorsement a waste of time for charities?

In the wake of claims by a group of academics that celebrity endorsement often fails to benefit the charities involved, PRWeek decided to put the issue to a panel of industry experts.

Global Tolerance leadership role shared as founder Simon Cohen steps down

Global Tolerance leadership role shared as founder Simon Cohen steps down

The ownership of Global Tolerance, an agency which has worked with the likes of the Dalai Lama and Unesco, has been split between two up-and-coming marcoms figures following a global hunt to find a successor to founder Simon Cohen.

Celebrity partnerships with charities "generally ineffective"

Celebrity partnerships with charities "generally ineffective"

Celebrities are failing to raise the profile of charitable causes they endorse, according to research carried out by British academics.

Manifest to help break down sex taboos with MTV and Durex

Manifest to help break down sex taboos with MTV and Durex

Manifest has been appointed to work on a major MTV and Durex campaign tackling the taboos of sex education across the world.

Cancer Research UK hands Blue Rubicon and Open Road general election brief

Cancer Research UK hands Blue Rubicon and Open Road general election brief

Cancer Research UK has appointed Open Road and Blue Rubicon to help share the charity's messaging and engagement ahead of the 2015 general election.

Opinion and features

From the editor-in-chief: Private sector can reignite the climate change debate

From the editor-in-chief: Private sector can reignite the climate change debate

What has always fascinated me about the comms business is that this is an industry built on intelligent debate.

The problem with climate change? It doesn't exist

The problem with climate change? It doesn't exist

The public's obsession with climate change, a common feature during much of the 1980s and 1990s, has been waning rapidly.

A compelling climate change narrative to defeat the doubters

A compelling climate change narrative to defeat the doubters

We're not failing to communicate climate change; we're failing to communicate what to do about it and to get people to buy into the necessary radical action.

The big debate: do Ice Bucket Challenge-type campaigns produce long-term engagement?

The big debate: do Ice Bucket Challenge-type campaigns produce long-term engagement?

The Ice Bucket Challenge has raised an estimated £60m for charities on both sides of the Atlantic in the two months it started spreading on social media.

Birth of a new body

Birth of a new body

This week the CIPR introduces a new package of measures helping PR women navigate maternity leave. Board member and chair of the Professional Practices Committe Sarah Hall explains why this is so important.

How Samaritans' comms team works when the media focuses on a suicide

How Samaritans' comms team works when the media focuses on a suicide

I can only begin to imagine how incredibly difficult and traumatic the last week must have been for the family and friends of Robin Williams who sadly died by suicide in the early hours of Tuesday UK time. Our thoughts remain with them.

Taking the fear out of networking

Taking the fear out of networking

Ex-european director of external communications at Coca-Cola Enterprises, Debbie Spitz, shares her tips on how to get the best from, and even enjoy, networking.

The best evidence is tested on its merits

The best evidence is tested on its merits

Evidence that informs public policy must stand the test of scrutiny, whether it is from NGOs or businesses.

Duelling with politicians and why Oxfam has got it right

Duelling with politicians and why Oxfam has got it right

The debate about charities being 'too political' is rumbling on this week after a Conservative MP asked the Charity Commission to investigate whether an Oxfam campaign breached guidelines.

Getting in the global spotlight at the Cannes Lions festival

Getting in the global spotlight at the Cannes Lions festival

The UK's best young PR talent are bidding for global glory at the Cannes Lions International Festival of Creativity.

Recent people moves

Former Cabinet and PM's comms adviser Lucy Maggs joins Smart Energy GB

Former Cabinet and PM's comms adviser Lucy Maggs joins Smart Energy GB

Smart Energy GB has appointed former Prime Minister's Office and Cabinet Office comms adviser, Lucy Maggs, as its new head of media.

Lansons' Beth Murray quits corporate PR for charity sector

Lansons' Beth Murray quits corporate PR for charity sector

Lansons' associate director Beth Murray has left the corporate world to head up comms at the crime prevention charity Only Connect.

Haringey Council hires Simon Jones amid £1bn redevelopment effort

Haringey Council hires Simon Jones amid £1bn redevelopment effort

Haringey Council has hired Simon Jones to lead comms as parts of the borough undergo major redevelopment.

PA journalist Martha Linden joins Church of England comms team

PA journalist Martha Linden joins Church of England comms team

The Church of England has hired Martha Linden as senior media officer after 16 years with the Press Association.

Adrian Wheeler takes up non-exec director role at Liquid

Adrian Wheeler takes up non-exec director role at Liquid

Communications consultancy Liquid has appointed Adrian Wheeler as a non-executive director.

British Heart Foundation hires Cancer Research UK's comms head Carolan Davidge

British Heart Foundation hires Cancer Research UK's comms head Carolan Davidge

Carolan Davidge has been hired by the British Heart Foundation (BHF) to a newly created director of marketing and engagement role.

Cancer Research UK to promote Laura Peters as head of PR

Cancer Research UK to promote Laura Peters as head of PR

Laura Peters will be promoted from senior PR manager to head of PR at Cancer Research UK following the departure of Nicola Dodd.

Former Tory adviser Tom Muir takes on new comms role at The Priory

Former Tory adviser Tom Muir takes on new comms role at The Priory

The Priory, the addiction clinic known for treating a string of high-profile figures, has handed former Conservative adviser Tom Muir a newly created comms role.