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News and news analysis

Forster launches mental health toolkit to support 'pressured' PR industry

Forster launches mental health toolkit to support 'pressured' PR industry

Forster Communications has launched a mental health toolkit for employers - with a special emphasis on the PR industry - following a joint commission from the charity Business in the Community, and Public Health England.

Pressure group targets Unilever employees with anti-TTIP billboard

Pressure group targets Unilever employees with anti-TTIP billboard

SumofUs, a pressure group campaigning against the proposed trade deal between the EU and the US, is aiming an ad at employees of Unilever in a bid to inspire them to raise questions about the deal.

Leave.EU fined £50,000 for sending unsolicited texts

Leave.EU fined £50,000 for sending unsolicited texts

Leave.EU has been fined £50,000 for sending unsolicited texts to more than 500,000 people, urging them to support its campaign, although the anti-EU group has promised to appeal.

Middle-aged shoppers most likely to choose ethical goods, study finds

Middle-aged shoppers most likely to choose ethical goods, study finds

Middle-aged people should be the target of those promoting the virtues of ethical produce, rather than the young or old, according to an academic study published this month.

Freuds and Proud Robinson launch dementia-fighting mobile game for Deutsche Telekom

Freuds and Proud Robinson launch dementia-fighting mobile game for Deutsche Telekom

Freuds has been brought in to work with sister agency Proud Robinson to launch a dementia-fighting CSR initiative from telco giant Deutsche Telekom.

New Fundraising Regulator turns to Pagefield to build awareness ahead of launch

New Fundraising Regulator turns to Pagefield to build awareness ahead of launch

The charity sector's new Fundraising Regulator has appointed Pagefield on a comms and press office support brief as it prepares to launch later this year.

UK astronaut Tim Peake will help Sunday's London Marathon lift off, says PR chief

UK astronaut Tim Peake will help Sunday's London Marathon lift off, says PR chief

The London Marathon's comms chief is hoping the (very) remote participation of British astronaut Major Tim Peake and a campaign celebrating the event's one millionth finisher will make the annual event a winner with the public this weekend.

Syrian arch destroyed by ISIS recreated in London for World Heritage Week

Syrian arch destroyed by ISIS recreated in London for World Heritage Week

Palmyra's Arch of Triumph, destroyed by ISIS in Syria, has been recreated in London by the Institute of Digital Archaeology (IDA) as part of World Heritage Week.

Watch: 'Sharing this film could change your friend's life' - Parkinson's UK kicks off 2016 awareness week

Watch: 'Sharing this film could change your friend's life' - Parkinson's UK kicks off 2016 awareness week

The charity Parkinson's UK is beginning its annual Parkinson's Awareness Week with an appeal to social media users that sharing its animation "could change your friend's life".

Social media posts written by opposite sex more appealing, study finds

Social media posts written by opposite sex more appealing, study finds

People respond more positively to social media posts written by a member of the opposite sex even when they do not know the true identity of the author, according to new research.

Brexit voices winning out in the battle for media share

Brexit voices winning out in the battle for media share

Brexit voices in the EU debate have left the 'remain' camp in their wake for media share since January, according to an analysis of coverage.

Average PR pay up in London, but down more heavily outside M25

Average PR pay up in London, but down more heavily outside M25

While London PRs saw their wages rise last year, comms professionals elsewhere have seen them slashed by nearly 10 per cent, according to the CIPR.

PRCA charity group gives cautious welcome to Hodgson review on third party campaigning

PRCA charity group gives cautious welcome to Hodgson review on third party campaigning

The PRCA's charity and not-for-profit group has responded to Lord Hodgson's review of third party campaigning, saying there is "much to welcome" in his recommendations.

Opinion and features

Brexit: The Movie shows the power of simplifying the story

Brexit: The Movie shows the power of simplifying the story

The most common criticism of your opponent's campaign is that it represents nothing more than a "chaotic talking shop". This is something aimed levelly and squarely at the Brexit campaign on a daily basis.

Mind the gap - how to gain the trust of senior clients as a young PR consultant

Mind the gap - how to gain the trust of senior clients as a young PR consultant

PRWeek's 2013 PR Census showed that 46 per cent of all PR agency employees were aged between 25 and 34. So how can today's generation of great young PR people be confident in the boardroom?

Can the PR industry afford another generation of 'lost women'?

Can the PR industry afford another generation of 'lost women'?

The PR and comms sector is waking up to the 'national blind spot' that employers seem to have when it comes to the gender pay gap - but does it need to do more?

Didier Drogba must use all tools at his disposal to defend his reputation

Didier Drogba must use all tools at his disposal to defend his reputation

The claims made against ex-Chelsea striker Didier Drogba have highlighted serious concerns about reputational damage and the knock-on effect this can have - in this case putting a significant question mark over his charity's credibility.

Why should brands go back to school?

Why should brands go back to school?

Last year global businesses were urged to allocate 20 per cent of their philanthropic spending to education by 2020.

Engaging women voters is key to victory in the EU Referendum

Engaging women voters is key to victory in the EU Referendum

Brand marketers understand the value and are increasingly masters of engaging women - think the multi-award-winning #Like a Girl and One Billion Rising campaigns.

Do charities need to rethink comms tactics to have impact?

Do charities need to rethink comms tactics to have impact?

Those of us working in comms to raise awareness of the impact of complex social issues on society - for me it is poverty in the UK - have tended to use a variety of tactics in our communication strategies: myth-busting, case studies, audience segmentation and message repetition, for example.

The Hodgson Review: PRs must remain vigilant

The Hodgson Review: PRs must remain vigilant

The PRCA rightly gave a "cautious welcome" to the Hodgson Review of Third Party Campaigning. There is much to welcome, but also much to worry about in its 103 pages.

My biggest gaffe: I promised clients the world (well, Bill Turnbull) in a pitch

My biggest gaffe: I promised clients the world (well, Bill Turnbull) in a pitch

I learned the hard way that you shouldn't over-egg the pudding in a pitch.

Panama Papers crisis comms: Five steps to protect your reputation

Panama Papers crisis comms: Five steps to protect your reputation

OK, so you have been named in the Panama Papers. This is what you should do next.

Recent people moves

In brief: Benugo hires Fleet Street, FTI strengthens public affairs, Pernod Ricard promotes

Benugo hires Fleet Street, FTI strengthens public affairs, Pernod Ricard promotes and more from PRWeek UK

In brief: Chinese airline calls on Rooster, Westminster Advisers hires, Nobu books VIP

Chinese airline calls on Rooster, Westminster Advisers hires from Energy UK, Nobu books VIP Worldwide and more from PRWeek UK.

In brief: Way to Blue launches beer, Rain recruits, Edelman's health hire, Zeitgeist

Way to Blue brings Super Bock to UK, Rain recruits campaign director, Edelman's health hire, M&C Saatchi gets Movember man and more from PRWeek UK.

In brief: Ex-IDS spad joins MHP, Cicero hires, wins for Third City and Frank

Cicero hires financial services veteran, former IDS special adviser joins MHP and more from PRWeek UK.

In brief: Westbourne hires ex-TPA chief, Anthony Nolan promotes, W, Threepipe

Anthony Nolan comms chief promoted, Westbourne hires two including former TaxPayers' Alliance chief, former BBC producer sets up agency, and more from PRWeek UK.

John Gisborne to lead FleishmanHillard Fishburn health team

John Gisborne to lead FleishmanHillard Fishburn health team

John Gisborne, previously the head of global health at MHP Communications, has been appointed MD of the healthcare team of FleishmanHillard Fishburn (FHF).

In brief: Creston's FY expectations, Porter Novelli's new brief, Ketchum and Field recruit

Creston: FY expectations unchanged, Porter Novelli wins juice association, Ketchum hires Red deputy editor, Field brings in Number 10 adviser and more from PRWeek UK.

BBC TV executive Gill Holmes joins Barnardo's as comms chief

BBC TV executive Gill Holmes joins Barnardo's as comms chief

Gill Holmes has joined the children's charity Barnardo's as director of policy and comms, where she will help launch the charity's new ten-year corporate strategy in the spring.