Brands in the UK turned Blue Monday on its head and instead encouraged positivity on what many consider to be the saddest day of the year.
Animal rights campaign PETA has bought shares in LVMH, owner of Louis Vuitton and a number of other luxury brands, allowing it to attend shareholder meetings and question the board.
The founder of Forster Communications, Jilly Forster, is retiring from her role as chair of the agency, with former RSPCA and NSPCC executive John Grounds succeeding her.
Social fundraising site GoFundMe has brought in John Coventry to lead its UK communications strategy and drive expansion into Europe.
With a touchdown celebration by the Dallas Cowboys' Ezekiel Elliott helping to fill its kettles, the nonprofit is taking advantage of its jump in visibility with an impromptu social media campaign.
Tommy's, the charity that funds research into stillbirth, premature birth and miscarriage, is looking for a PR agency to promote its Splashathon event next summer.
In an effort to soften the disappointment of a useless or inappropriate Christmas gift, Burger King is inviting customers to trade their presents in for a Whopper burger.
Following in the footsteps of M&S and Iceland, anti-poverty charity ActionAid UK has turned to the once overlooked Mrs Claus for its blog-based Christmas campaign.
ActionAid, which supports women and children in poverty, has called in five British actresses to help share the stories from four survivors of sexual violence and exploitation in Zanzibar and Bangladesh.
Video trickery makes David Beckham's tattoos appear to move in a new campaign film released by global children's charity UNICEF.
Age UK has launched its 2016 Christmas campaign, comprising two short films starring James Bolam and Miriam Margoyles.
Children's charity the NSPCC and The Sun have launched #BlockTheBullying - a joint campaign that aims to remove videos on social media that show children being physically abused and bullied.
Brexit, Blair and Balls to the fore and the cyber-mafia: Predictions for 2017 from Edelman's Crystal Ball
Rising prices and Brexit uncertainty, the political significance of 'Strictly' and the cyber-mafia were among predictions for 2017 made by an all-female panel chaired by Newsnight presenter Kirsty Wark, at Edelman's Crystal Ball yesterday (1 December).
Flint was hired by arts charity Artichoke to stage a series of events around the London's Burning festival, which marked the 350th anniversary of the Great Fire of London.
I was born in Tanzania to a Ugandan father and a Rwandan-Tanzanian mother. I'm always surprised by those that talk about Africa as if it's a country and Africans as if we are all the same.
In a 'post-truth' world, the BBC has to better understand and respond to audience needs to retain credibility.
Despite being one of the least confrontational people you're likely to meet, PETA's EVP of marketing and corporate affairs Tracy Reiman leverages a combative PR plan to change laws and behaviors, and, most importantly, protect animals.
The campaign group Stop Funding Hate has demonstrated the power of a simple message delivered via social media.
Last Friday, #StopFundingHate became a trending topic in the UK after thousands on Twitter urged Daily Mail advertisers to pull their support for the paper after that day's front page portrayed three high-court judges as "enemies of the people".
Last night's PRWeek Awards featured a staggering 140 nominations, among them some inspiring campaigns from the non-profit sector.
A simple central image helped Alzheimer's Research UK cut through misunderstandings of the disease in a short film that was viewed nearly 12 million times.
Marketing has got personal. From targeted ads stalking us across the websites we visit, to incredibly targeted mailings direct to our home, we're seeing an explosion of tailored communications from brands of all varieties.
Future in Mind for the mental health charity Time to Change was a social marketing campaign to introduce mental health issues to 14- to 18-year-olds and their parents, as a way of destigmatising the issue.
Wellcome Trust hires Third City, Havas handed global software brief, Headland wins banking group Paragon, bandv brings in Maz Beagley and more from PRWeek UK.
Sunday Times deputy political editor James Lyons will join NHS England as its new head of media and public affairs next month, as the health service faces what has controversially been called a "humanitarian crisis".
Bell Pottinger's hires and fashion work, Acer UK hires Agent42, Travel Portland hires Black Diamond, new US boss for Burson and more from PRWeek UK.
Nickelodeon appoints new comms VP, Georgia Tourism calls in kbc, British Red Cross hires former Guardian editor, and more from PRWeek UK.
Wild Card wins bagel brief, Harlequins teams up with PHA, Hanover's healthy change, Wire repositions with new hires and more from PRWeek UK.
Exterion hires Eulogy, British Rowing takes on Promote, Instinctif wins ThinkSmart and Kiss gets PR head.
Golin London appoints new head of digital, Edelman expands its corporate reputation division, Aurora adopts a new management structure, and more from PRWeek UK.
Houston briefed by Johnson Matthey, British Academy hires comms chief, Positive Marketing partners with US firm and more from PRWeek UK.