The latest voluntary and non-profit PR news, opinion and features.
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News and news analysis

Watch: ActionAid's celebrity cast highlights sexual violence against young women

Watch: ActionAid's celebrity cast highlights sexual violence against young women

ActionAid, which supports women and children in poverty, has called in five British actresses to help share the stories from four survivors of sexual violence and exploitation in Zanzibar and Bangladesh.

Watch: David Beckham's tattoos come to life in Unicef #ENDviolence film

Watch: David Beckham's tattoos come to life in Unicef #ENDviolence film

Video trickery makes David Beckham's tattoos appear to move in a new campaign film released by global children's charity UNICEF.

Watch: Age UK campaign highlights loneliness at Christmas

Watch: Age UK campaign highlights loneliness at Christmas

Age UK has launched its 2016 Christmas campaign, comprising two short films starring James Bolam and Miriam Margoyles.

NSPCC and The Sun join forces to have 'sickening' bullying videos removed from social media

NSPCC and The Sun join forces to have 'sickening' bullying videos removed from social media

Children's charity the NSPCC and The Sun have launched #BlockTheBullying - a joint campaign that aims to remove videos on social media that show children being physically abused and bullied.

Brexit, Blair and Balls to the fore and the cyber-mafia: Predictions for 2017 from Edelman's Crystal Ball

Brexit, Blair and Balls to the fore and the cyber-mafia: Predictions for 2017 from Edelman's Crystal Ball

Rising prices and Brexit uncertainty, the political significance of 'Strictly' and the cyber-mafia were among predictions for 2017 made by an all-female panel chaired by Newsnight presenter Kirsty Wark, at Edelman's Crystal Ball yesterday (1 December).

Holders Mischief among finalists announced for Creative Shootout 2017

Holders Mischief among finalists announced for Creative Shootout 2017

Eight finalists have been named for Creative Shootout, the competition for the PR and marcoms industry, where contestants are given just hours to devise creative ideas for mental health charities Mind and Rethink Mental Illness.

eBay leads love-in as brands embrace UK's 'biggest ever' #GivingTuesday

eBay leads love-in as brands embrace UK's 'biggest ever' #GivingTuesday

Following the excesses of #BlackFriday, dozens of brands including eBay, Royal Mail, Costa, BT and many more used #GivingTuesday to show the public their caring side.

Watch: ALS scientists create mannequin challenge with a poignant twist

Watch: ALS scientists create mannequin challenge with a poignant twist

Scientists in Belgium working on Amyotrophic Lateral Sclerosis (ALS) have created a unique mannequin challenge video to highlight the need to fund further research to improve the lives of people suffering from the terminal disease.

Pret's 'alternative' Christmas campaign highlights apprenticeships for the homeless

Pret's 'alternative' Christmas campaign highlights apprenticeships for the homeless

Café chain Pret A Manger has again taken a deliberately non-capitalist approach to its Christmas marketing campaign, which is designed to highlight its apprenticeship scheme for the homeless.

CharityComms director Vicky Browning departs to head charity leaders network

CharityComms director Vicky Browning departs to head charity leaders network

Vicky Browning will become CEO of charity leaders network ACEVO in January, after more than six years as the director of CharityComms, the body that represents PR professionals in the third sector.

Hill+Knowlton Strategies wins 2018 Winter Olympics global PR remit

Hill+Knowlton Strategies wins 2018 Winter Olympics global PR remit

The agency will lead international communications for the 2018 Olympic and Paralympic Winter Games in PyeongChang.

Court rules 'Angel of the North' Katie Cutler must now pay PR bill

Court rules 'Angel of the North' Katie Cutler must now pay PR bill

PR consultant Claire Barber has won her court claim against 'Angel of the North' Katie Cutler, who famously raised money for a disabled mugging victim, over unpaid fees.

Watch: Girlguiding launches #ForTheGirl to empower females (and attract volunteers)

Watch: Girlguiding launches #ForTheGirl to empower females (and attract volunteers)

Youth charity Girlguiding, which includes the Rainbows, Brownies and Guides youth groups, as well as a senior section for 14 to 25-year-olds, has launched #ForTheGirl, a campaign designed to challenge outdated misconceptions of the organisation.

Opinion and features

Brands could be the tabloids' Achilles heel in the #StopFundingHate campaign

Brands could be the tabloids' Achilles heel in the #StopFundingHate campaign

Last Friday, #StopFundingHate became a trending topic in the UK after thousands on Twitter urged Daily Mail advertisers to pull their support for the paper after that day's front page portrayed three high-court judges as "enemies of the people".

Unique non-profit sector contributions deserved recognition last night

Unique non-profit sector contributions deserved recognition last night

Last night's PRWeek Awards featured a staggering 140 nominations, among them some inspiring campaigns from the non-profit sector.

PRWeek UK Awards Winners 2016: Not-For-Profit

PRWeek UK Awards Winners 2016: Not-For-Profit

A simple central image helped Alzheimer's Research UK cut through misunderstandings of the disease in a short film that was viewed nearly 12 million times.

Can PR survive in an increasingly personalised world?

Can PR survive in an increasingly personalised world?

Marketing has got personal. From targeted ads stalking us across the websites we visit, to incredibly targeted mailings direct to our home, we're seeing an explosion of tailored communications from brands of all varieties.

New Influencers Showcase: Time to Change enlists Suli Breaks for Future in Mind mental health drive

New Influencers Showcase: Time to Change enlists Suli Breaks for Future in Mind mental health drive

Future in Mind for the mental health charity Time to Change was a social marketing campaign to introduce mental health issues to 14- to 18-year-olds and their parents, as a way of destigmatising the issue.

Does pornography have a place in the PR campaigns of the future?

Does pornography have a place in the PR campaigns of the future?

Before you dismiss this article and its clickbait heading, ask yourself what your relationship to porn is.

Should comms professionals be talking about terrorism?

Should comms professionals be talking about terrorism?

The recent announcement that a further 3,000 armed police would be deployed on the streets of Britain to prepare for a "not if, but when" terror attack, should also be a call to action for crisis management experts to prepare clients for their worst possible case scenario.

Are relationships between charities and drug manufacturers always toxic?

Are relationships between charities and drug manufacturers always toxic?

A plea by cancer charities Breast Cancer Now and Prostate Cancer UK to make innovative treatments more widely available on the NHS is not a surprising headline.

Is three a crowd or should PR people sit in on media interviews?

Is three a crowd or should PR people sit in on media interviews?

They say three's a crowd and sometimes it feels like the phrase was intended for PR and comms professionals who sit in on media interviews.

I am a female CEO and I'm horrified by Kevin Roberts' comments

I am a female CEO and I'm horrified by Kevin Roberts' comments

When I read Saatchi & Saatchi's executive chairman Kevin Roberts' comments on diversity, I was at first shocked, then horrified, then angry and then very, very sad.

Recent people moves

In brief: Eulogy hired by TfL ad firm, Promote's rowing brief, Instinctif's finance win

Exterion hires Eulogy, British Rowing takes on Promote, Instinctif wins ThinkSmart and Kiss gets PR head.

In brief: Golin's new digital head, Edelman expands UK team, Bite wins Pixoneye

Golin London appoints new head of digital, Edelman expands its corporate reputation division, Aurora adopts a new management structure, and more from PRWeek UK.

In brief: Houston briefed by Johnson Matthey, British Academy hires comms chief

Houston briefed by Johnson Matthey, British Academy hires comms chief, Positive Marketing partners with US firm and more from PRWeek UK.

In brief: Giant appoints Gung Ho, Furnivall launches High-Rise, Exposure beds Simba

Giant win for Gung Ho, Furnivall launches High-Rise, Exposure beds in with Simba and more from PRWeek UK.

In brief: Abokado hires Palm PR, Sauce hires international head, Honey's Chinese wins

Palm PR appointed to Abokado brief, Sauce hires Canet, Mason to lead The Full Service and more from PRWeek UK.

In brief: W wins Capture, TVC's charity brief, PR support for Apprentice hopeful

W wins media agency Capture, TVC wins charity brief, PR support for 2016 Apprentice hopeful and more from PRWeek UK.

In brief: Brands2Life hires digital MD, Lester joins Good Relations, Cancer Research briefs Kaper

Brands2Life hires digital chief, Lester joins Good Relations, Cancer Research UK appoints Kaper and more from PRWeek UK.

John Prescott's son David to become Jeremy Corbyn speechwriter

John Prescott's son David to become Jeremy Corbyn speechwriter

David Prescott, son of former Labour Deputy Prime Minister John Prescott, is to leave his post at PR agency Commucan to become Jeremy Corbyn's political advisor and speechwriter.