You're 'All Worth It' - Cheryl and Helen Mirren back Prince's Trust and L'Oréal campaign for under-confident young people
Dame Helen Mirren and Cheryl are among celebrities fronting a three-year campaign from The Prince's Trust and L'Oréal, which aims to help 10,000 young adults plagued with self-doubt.
Check out PRWeek UK's favourite campaigns from January 2017 below - and cast a vote in our poll for your favourite.
Facebook CEO Mark Zuckerberg and his wife, Priscilla Chan, launched the social advocacy organization shortly after the birth of their daughter, Max.
Amnesty International is raising support for the refugee crisis with a social media campaign enabling refugees to respond in real time to tweets.
A campaign to persuade motorists in Scotland not to drink and drive is under scrutiny after the rate of incidence soared by 17 per cent over the festive period, prompting demands for lessons to be learned from the failed initiative.
Claremont Communications will run a behaviour change campaign targetting low-income families in the UK after winning a competitive pitch for work with Save the Children and the National Literacy Trust.
Adeela Warley, head of communications and supporter experience at Friends of the Earth, will take up the chief executive role at CharityComms next month.
The charity Pancreatic Cancer UK is again preparing to run its annual Call Everyone Dave for a Day on 8 February, in memory of the actor who played dopey road sweeper Trigger in Only Fools and Horses.
Mischief was the winning agency in yesterday's Creative Shootout, with the firm's humorous toilet-based campaign pitch winning over judges and attendees.
The Royal National Lifeboat Institution has appointed PR firm Teneo Blue Rubicon and ad agency krow to work on its strategy and creative account.
Brands in the UK turned Blue Monday on its head and instead encouraged positivity on what many consider to be the saddest day of the year.
Animal rights campaign PETA has bought shares in LVMH, owner of Louis Vuitton and a number of other luxury brands, allowing it to attend shareholder meetings and question the board.
The founder of Forster Communications, Jilly Forster, is retiring from her role as chair of the agency, with former RSPCA and NSPCC executive John Grounds succeeding her.
The start of the year brings the inevitable talk of goal-setting. Maybe you're looking to up the ante on your personal creativity, hunt that Cannes Lion or innovate in your sector.
Flint was hired by arts charity Artichoke to stage a series of events around the London's Burning festival, which marked the 350th anniversary of the Great Fire of London.
I was born in Tanzania to a Ugandan father and a Rwandan-Tanzanian mother. I'm always surprised by those that talk about Africa as if it's a country and Africans as if we are all the same.
In a 'post-truth' world, the BBC has to better understand and respond to audience needs to retain credibility.
Despite being one of the least confrontational people you're likely to meet, PETA's EVP of marketing and corporate affairs Tracy Reiman leverages a combative PR plan to change laws and behaviors, and, most importantly, protect animals.
The campaign group Stop Funding Hate has demonstrated the power of a simple message delivered via social media.
Last Friday, #StopFundingHate became a trending topic in the UK after thousands on Twitter urged Daily Mail advertisers to pull their support for the paper after that day's front page portrayed three high-court judges as "enemies of the people".
Last night's PRWeek Awards featured a staggering 140 nominations, among them some inspiring campaigns from the non-profit sector.
A simple central image helped Alzheimer's Research UK cut through misunderstandings of the disease in a short film that was viewed nearly 12 million times.
Marketing has got personal. From targeted ads stalking us across the websites we visit, to incredibly targeted mailings direct to our home, we're seeing an explosion of tailored communications from brands of all varieties.
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In brief: Save the Children's Nick Jones joins Action for Children, plus wins for PRCO, Redtorch, Flint
Action for Children has hired Save the Children's Nick Jones in a senior role that includes comms. Plus Redtorch to publicise Detriot, Flint hired for Mayfair Art Weekend, The PRCO wins Pure Salt Luxury Hotels account, and more from PRWeek UK.
In brief: Brands2Life builds property portfolio, Weber launches diversity intern scheme, New China chief for Hoffman
Brands2Life wins property brief, senior pair join Digitalis, Spark briefed by GMC Software, Headphone brief for Ranieri and more from PRWeek UK.
PHA hired by We Buy Any Home, Luxury PR group launches, Frank wins Neos brief, new US director for Manifest, and more from PRWeek UK.
H+K hires Stronger In PR man, Harvard reshuffles leadership, MLB takes on European experiential agency and more from PRWeek UK.
Pagefield has promoted Oliver Foster to the role of chief executive as founder Mark Gallagher decides to take more time to work on outside projects.
Wellcome Trust hires Third City, Havas handed global software brief, Headland wins banking group Paragon, bandv brings in Maz Beagley and more from PRWeek UK.
Sunday Times deputy political editor James Lyons will join NHS England as its new head of media and public affairs next month, as the health service faces what has controversially been called a "humanitarian crisis".
Bell Pottinger's hires and fashion work, Acer UK hires Agent42, Travel Portland hires Black Diamond, new US boss for Burson and more from PRWeek UK.