Notwithstanding a sudden surge in the fortunes of one of the major parties, the general election is likely to result in either a slim Parliamentary majority of the kind not seen since Sir John Major's ill-fated 1992-1997 administration nearly 20 years ago, or a minority government. This in turn presages a radical change in the tactics employed by public affairs agencies to influence the Government's legislative programme. PRWeek speaks to three public affairs professionals to get their insight on the opportunities and challenges presented by the composition of the next government.
The European Network of Cyber Security (ENCS), a non-profit member organisation for infrastructure stakeholders and security experts, has appointed Aspectus PR to help the company increase engagement with its target audience across Europe as it looks to grow its membership base.
They say coverage of the crash can lead to witch hunts of people dealing with mental-health issues in the workplace.
It is already received wisdom that the general election result is too close to call, with a host of smaller parties entering the fray and creating havoc for the calculations of the main contenders. But in the end, only David Cameron or Ed Miliband can realistically become Prime Minister and, while the UK electorate votes for parties rather than prime ministers, some argue that personalities will have the largest effect on which party the electorate votes for. On the eve of the hotly anticipated seven-way debate between the party leaders, PRWeek looks at a month in the comms strategies of Cameron and Miliband, how they resonate with voters and, crucially, what they should do next.
Paul Hardcastle, producer of the popular 1980s song '19', has appointed Up Communications to handle PR for his new album to mark the 30th anniversary of the hit single.
The charity Anthony Nolan will be a sponsor of the British Transplant Games this summer and will field its own team as part of a strategic PR move to raise the profile of the organisation.
Pegasus has been appointed to handle comms for the Association of Dogs and Cats Homes (ADCH) during 2015, following a competitive pitch against four other agencies.
Wallace & Gromit's Children's Charity has appointed Frank PR to launch its latest fundraising effort, Shaun in the City.
The London Charity Softball League has forced The Royal Parks agency to drop its plans to introduce a fee to play sports in the parks, after a final consultation and a two-year campaign.
The Policy Institute at King's College London has appointed Paul Adamson as a visiting professor.
UK health charity Nuffield Health has appointed Hopscotch Consulting for a nationwide secondary schools programme to tackle teenage health issues.
Soul of Africa, a charity founded by former Clarks International MD Lancelot Clark, has appointed 6 Hillgrove to run its comms in the UK and US.
United Nations Volunteers (UNV) has engaged Weber Shandwick to handle the launch of its second State of the World's Volunteerism report in summer 2015, following a competitive pitch.
Changing minds requires a jolt as well as a nudge.
When I read the PR Week/PRCA survey on Mental Wellbeing, I did so with a sense of relief.
The Woodland Trust and Yorkshire Tea have formed a partnership to plant 500,000 trees over the next five years, plus a further 500,000 in Africa.
Epic Dave, the character from the MoneySuperMarket adverts, has recreated his signature 'Epic Strut' at the National Autistic Society (NAS) as part of a campaign for World Autism Awareness Week.
Scottish charity the South Georgia Heritage Trust has been successful in its campaign to eradicate rodents that were threatening a globally important seabird sanctuary in South Georgia, a British overseas territory in the South Atlantic.
Champollion with The Cripplegate Foundation, April 2014-February 2015
Top marks go to environmental campaign group Greenpeace for bringing the parent group of Santander to the negotiating table with a hard-hitting campaign against rainforest destruction in Indonesia.
Children's charity Barnardo's came under fire after The Sun accused it of paying reality TV star 'Binky' Felstead £20,000 for promoting the charity on Instagram.
The&Partnership with Sentebale, December 2014
You suss each other out online. Maybe you have a coy call or two. Then you get together and show off your best side while working out whether the other party would embarrass you in front of your mum. If it wasn't in a business setting, a 'chemistry meeting' would be called what everyone knows it really is: a first date.
Press and Communications Officer Royal Academy of Engineering London (Central), London (Greater)
Media Manager - Public Sector Media Recruitment Sutton, London (Greater)
ACCOUNT DIRECTOR | Public/Private sector, Education, Charity, Environment Carter Ferris London (Central), London (Greater)
Press Officer Edge Foundation London (Central), London (Greater)
Director / Senior Director - Healthcare (Top 20 Global Network Firm) Lee-Roberts Search London (Central), London (Greater)
Christie's, the fine arts auction house, has appointed Catherine Manson as global head of communications.
Westbourne Communications has hired former Labour Party Home Secretary Jacqui Smith to chair its public affairs practice.
Natasha Hill, former brand and strategic marketing director at Cancer Research UK, has been appointed director of consumer and social comms at Bottle PR.
The cancer charity Marie Curie Cancer Care has appointed Jude Bridge as its new executive director in charge of comms and public affairs.
Smart Energy GB has appointed former Prime Minister's Office and Cabinet Office comms adviser, Lucy Maggs, as its new head of media.
Lansons' associate director Beth Murray has left the corporate world to head up comms at the crime prevention charity Only Connect.
Haringey Council has hired Simon Jones to lead comms as parts of the borough undergo major redevelopment.
The Church of England has hired Martha Linden as senior media officer after 16 years with the Press Association.