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The flack who became a hack

The flack who became a hack

The path from journalism to 'the dark side' has been well-trod by many a scribe seeking better remuneration, but what of the few brave souls who make the opposite transition? Liam Maguire tells his story.

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Why employee engagement is every bit as important as customer insight'

Why employee engagement is every bit as important as customer insight'

In the fight against digitisation and disruptive competition, companies are racing to reinforce that most essential of business blocks - the customer experience, writes Ian McVey of Qualtrics

Extremism is at the top of all our agendas

Extremism is at the top of all our agendas

David Cameron has pushed the issue of extremism on to the national social agenda, meaning PRs cannot afford to ignore it.

Charities are not above criticism so they too should be prepared

Charities are not above criticism so they too should be prepared

The recent negative press directed at charities proves the sector should not think itself immune to criticism and protect itself accordingly, writes Deborah Watson of Lexia.

Opinion: McWhopper response left McDonald's looking like the 'no fun police'

Opinion: McWhopper response left McDonald's looking like the 'no fun police'

Andrew Collins, CEO of China digital agency Mailman, explains how Burger King's social strategy was a success, and why McDonald's corporate response was a #McFail

The top three diversity challenges facing the PR industry

The top three diversity challenges facing the PR industry

Education, role models and investment are the top three diversity challenges facing the PR industry, argues Andrew Barratt of Ogilvy Public Relations.

Winning new business requires a mixture of the personal and the technological

Winning new business requires a mixture of the personal and the technological

It might surprise you to hear that the potential for new business has never been greater, but only for those agencies that can devise and deploy the right strategy, writes Shaun Varga of Ingenuity.

The Cap Code fun police risk stifling creativity

The Cap Code fun police risk stifling creativity

It was simply a matter of time before vlogger guidelines were introduced into the Cap Code, which is what happened last week. But what effect will it have, asks Mark Stringer, founder of Pretty Green?

Welcome to the world of competitive PR pitches

Welcome to the world of competitive PR pitches

You wouldn't treat your tailor or your new lover this way so why is it OK in competitive pitches, asks Hamish Thompson of Houston PR.

Diversity is good for company profit and credibility

Diversity is good for company profit and credibility

The PR industry knows something that many populist politicians find hard to accept, which is that diversity matters both for company credibility and competitiveness, writes financial and corporate PR specialist Imran Khan.

White hat hackers: carrot or stick?

White hat hackers: carrot or stick?

So-called 'white hat' hackers could just be the guardian angels you never knew you had, so should corporations punish or reward 'good' hackers, asks Robert Bownes at data science consultancy Profusion.

KFC's quirky Colonel Sanders effort will build brand affinity

KFC's quirky Colonel Sanders effort will build brand affinity

The revamped colonel campaign is grabbing consumer attention and generating brand buzz.

Crisis communications lessons from 'Game of Thrones'

Crisis communications lessons from 'Game of Thrones'

Some communications tips to help your brand avoid a public execution.

Social media get serious when it comes to crisis planning

Social media get serious when it comes to crisis planning

Social media may be the latecomers to the party but they have established themselves more quickly than any previous media, and getting the serious side right could be a matter of life and death, writes Nightingale's Lorraine Homer.

'Sweaty-gate': Calling time on PR bullshit

'Sweaty-gate': Calling time on PR bullshit

The row over the Press Association having to pull a story after the case study was found to be a PR firm's employee is anything but a storm in a teacup, argues CIPR president-elect Rob Brown.

'Sweaty-gate' is a storm in a teacup. Nobody outside PR land cares

'Sweaty-gate' is a storm in a teacup. Nobody outside PR land cares

The Press Association was forced to pull a 'real life' story after the case study turned out to be the employee of a PR firm but this is all a storm in a teacup, writes Andy Barr, co-owner of 10 Yetis.

Morrisons' 'Milk for Farmers' range is a smart PR move

Morrisons' 'Milk for Farmers' range is a smart PR move

As the crisis affecting the dairy industry mounts, retailers are at last taking action in support of Britain's dairy farmers - but are some of them acting too late, asks Smarts Illuminate MD Rebecca Scully?

Bezos, Amazon execs defend workplace culture after New York Times article

Bezos, Amazon execs defend workplace culture after New York Times article

Jeff Bezos: "I strongly believe that anyone working in a company that really is like the one described in the NYT would be crazy to stay. I know I would leave such a company."

Are public sector comms pros unhappy? You won't find me crying in my soup

Are public sector comms pros unhappy? You won't find me crying in my soup

Every sector of the public purse is being squeezed and fire service comms is no exception, creating a challenge for practitioners, writes Nottinghamshire Fire and Rescue Service's head of comms Bridget Aherne.

Getting the efficiency mantra right in the NHS

Getting the efficiency mantra right in the NHS

NHS and healthcare messaging must take into account the importance and political implications of the service's efficiency agenda, says Jenny Ousbey, an associate director at Lexington Communications.

Content, creative and native: PR's next big thing?

Content, creative and native: PR's next big thing?

Native advertising provides an opportunity for PR agencies to show their worth and extend the reach of positive coverage for their clients, says Adyoulike's UK MD Francis Turner.

Seeing red: what gets you fuming?

Seeing red: Connect with meaning

Seeing red: Connect with meaning

Next time you are tempted to send out a lifeless LinkedIn 'invite to connect', stop, says freelance PR Karen Triggs.

Seeing red: put an end to the serial 'compers'

Seeing red: put an end to the serial 'compers'

People who enter every competition going are not likely to engage with your brand, says Jennifer Teale, PR manager, retail, leisure & lifestyle at Rumpus PR

Seeing red: Antisocial media needs to stop

Seeing red: Antisocial media needs to stop

Clients and agencies must see social comms as more than an invasive add-on, says Ben Caspersz, MD and founder, Claremont Communications.

PRWeek's tops of the month

Top of the month: Greenpeace campaign takes Banco Santander to task

Top of the month: Greenpeace campaign takes Banco Santander to task

Top marks go to environmental campaign group Greenpeace for bringing the parent group of Santander to the negotiating table with a hard-hitting campaign against rainforest destruction in Indonesia.

Top of the month: Benedict Cumberbatch recovers from race row

Top of the month: Benedict Cumberbatch recovers from race row

In an interview on American talk show Tavis Smiley, actor Benedict Cumberbatch caused controversy when he raised the issue of diversity within acting.

Top of the month: Rosetta space mission leaves Kim Kardashian seeing stars

Top of the month: Rosetta space mission leaves Kim Kardashian seeing stars

It was a story to rival the best Hollywood sci-fi, but this real-life space mission became a global media phenomenon.

PRWeek's flops of the month

Flop of the month: Protein World's 'Beach Body' ads hit the wrong note

Flop of the month: Protein World's 'Beach Body' ads hit the wrong note

Sports and nutrition retailer Protein World massively misjudged the message sent out via its 'Beach Body' campaign.

Flop of the Month: Barnardo's slated for paying Made in Chelsea star £3,000

Flop of the Month: Barnardo's slated for paying Made in Chelsea star £3,000

Children's charity Barnardo's came under fire after The Sun accused it of paying reality TV star 'Binky' Felstead £20,000 for promoting the charity on Instagram.

Flop of the month: Green Party wrong-footed by off-colour remarks

Flop of the month: Green Party wrong-footed by off-colour remarks

Those inclusive, liberal, lefty types at the Green Party never seem to put a foot wrong when appealing to their core constituency of sandal-wearing, muesli-knitting tree lovers. Do they?

I didn't get where I am today ...

I didn't get where I am today...without working hard and laughing hard

I didn't get where I am today...without working hard and laughing hard

Ilona Hitel, the founder of The CommsCo, on two key reasons for her success.