If you forget what made your brand great in the first place - your 'brandcestry' - then you're history, as BHS has discovered to its cost1 comment
There was a time when we loved you, LinkedIn. For news, research, sharing updates and getting access to thought leaders, you were a qualitative thought-leadership content and networking platform.
Failure to delegate tasks effectively will put the brakes on your growth and prevent your workforce from developing crucial skills
From an outside perspective, the Middle East PR industry has had a roller-coaster decade.
When Nicola Thorp arrived for her first day as a temp receptionist at PwC wearing flat shoes, she probably wasn't planning to spark a debate on sexist dress-code policies that would lead to an embarrassing climbdown on the part of outsourcing firm Portico.
It wasn't the only ship to capture the public's imagination in recent weeks - given the debate around the Natural Environment Research Council's vote to name its polar vessel - but this one proved a real PR triumph.
Faced with trying to move debate beyond the fear of change, the 'leave' campaign for the EU referendum looks like it's got its work cut out.
Donald Trump recently saw his musical options dwindle yet again, as The Rolling Stones joined Adele and Steven Tyler in requesting that he cease using their songs on his campaign trail.
Politicians are famous for dodging journalists' questions, and it is happening all too often.
After much anticipation, the Supreme Court has ruled that the injunction in the 'PJS' threesome case should prevail until trial, overturning the decision of the Court of Appeal last month to discharge the injunction.
As experts we are constantly striving for new and better ways of engaging people; that and delivering greater reach, greater influence and greater returns on investment of course.
Labour leader Jeremy Corbyn's low-key, unflashy and seemingly un-politician-like style is arguably what originally endeared him to Labour supporters in the leadership ballot nearly eight months ago.
Yes, it might be a PR cliché and it means a couple of fellow comms pros sneer at you a bit, but that in itself is no reason not to build something big and bung it on a boat.
On a skiing trip earlier this year I found myself sharing a chalet with an eclectic bunch of people, two of whom were web designers and had spent time working both agency-side and in-house.
I had completely forgotten that I even had an ad blocker until The Guardian's website served me a message asking (nicely) for a financial contribution as I was using an ad blocker.
Many businesses thriving in today's volatile economy have one commonality. They embrace the search for purpose alongside the pursuit of growing revenue. And this approach works.
Last month, the European Parliament voted through arguably one of the biggest changes in data protection legislation for the past decade.
The most common criticism of your opponent's campaign is that it represents nothing more than a "chaotic talking shop". This is something aimed levelly and squarely at the Brexit campaign on a daily basis.
Last month could have a been a great one for UK businesswomen, rallied by such headlines as 'Female-led firms outperform those run by men' or 'Ambitious women entrepreneurs match or beat male peers at business success'.
PRWeek's 2013 PR Census showed that 46 per cent of all PR agency employees were aged between 25 and 34. So how can today's generation of great young PR people be confident in the boardroom?
Relying on gut feeling about a campaign doesn't cut it any longer - smart PR involves using business intelligence to ensure success.
Only well-run pitch processes give agencies the chance to present their best work - to the ultimate benefit of the client.
Anyone can string a sentence together, but don't make the mistake of thinking anyone can do it well, says Wyn Matthews, editorial manager at Word Association.
It feels like being cheated when I've bent over backwards for journalists but they won't do me any favours, says Miriam Brown, assistant account executive at Satellite PR.
Why do so many journalists, publishers, editors and other content creators fail to follow up on initial contacts?
PRWeek's top of the month for April 2016 goes to Premiership winner Claudio Ranieri.
PRWeek's top of the month for March 2016 goes to Maria Sharapova, for the way the tennis star controlled the issue of her failed drugs test.
Liverpool Football Club has effectively been owned by Americans for a decade and frequently these US 'franchise holders' have been locked in a bitter battle with the famous club's loyal local fanbase.
PRWeek's flop of the month for April 2016 went to The Times, and its coverage of the Hillsborough inquiry result.
PRWeek's flop of the month for March 2016 goes to Google, thanks to its April Fools' prank gone awry
Will he or won't he? It was the big question in the minds of the 'leave' and 'remain' camps as they pondered which side the big beast of the Conservative Party would throw his weight behind.