All the evidence gathered from PRWeek's investigations over the past month points to a couple of crucial conclusions...3 comments
It is almost impossible to grab attention through all the noise. The truth has become invisible.
I woke up on Monday morning to Ian Stewart of Deloitte on the Today programme telling me that the biggest worry for corporate CFOs was next year's election and an EU referendum.
As with so many major sporting events, the period immediately beforehand sees naysayers making a last ditch play for column centimetres.
A council's reputation can be destroyed in a few hours if you aren't prepared and fail to move fast during a crisis.
'Team Hague' failed to make the right impression when its message got lost among 'Brangelina' fever
Walmart got a big tick when it made corrections in red pen to a negative New York Times article and posted the notes on its blog
Evidence that informs public policy must stand the test of scrutiny, whether it is from NGOs or businesses.
Our resident psychologist asks aspiring leaders: are you radical enough to incite establishment murder plots?
It makes sense to work out where your client relationships are strong and where they need work, and develop a strategy to keep your most valued clients loyal.
Facebook's recently revealed study in 'emotional contagion' provoked angry responses from many internet users - and a pending inquiry from the Information Commissioner's Office. The response from the company not only showed a lack of understanding and empathy, but is a textbook example of how not to respond to a crisis, says Aspectus PR's Alastair Turner.
Stop telling us to 'spin' says Cormac Smith, chairman of LGcommunications.
Failing to incorporate video into comms services is likely to leave the industry dangerously behind the times.
In light of Walmart's decision to push back against The New York Times, Microsoft's Frank Shaw explains when his company uses owned media to rebut an outlet.
Primark is certainly no stranger to allegations of using sweatshops, and a mass of other unethical claims. You'd have thought that given we all claim to be ethical shoppers these days, we'd all shop elsewhere, says Chris Arnold, creative partner, Creative Orchestra and author of Ethical Marketing & The New Consumer.
We need to convince the Tech City trailblazers about the value of traditional PR support.
The team's best move on social media took place Wednesday night, when it tweeted a signed letter from coach Jürgen Klinsmann excusing fans from work on Thursday for the big game against Germany.
The author of PR Today and University of Westminster's visiting professor of PR gives it to you straight
This year's Cannes Lions International Festival of Creativity demonstrated the importance of earned media and collaboration amid the accelerating integration of the global marketing sector.
PRWeek executive editor Bernadette Casey sat down with WPP Group CEO Martin Sorrell in Cannes to discuss content creation, a surprising hot market, and PR awards at the festival.
It is crucial to build brands by marketing with people, not to people, Unilever CMO Keith Weed told an audience in Cannes.
Hundreds of thousands of public service workers across the UK took to the streets yesterday to protest over pay, pensions and cuts by the Government.
Prime Minister David Cameron faces a perfect storm over claims that a child abuse ring operated at the heart of Westminster during the 1980s - a toxic combination of historic abuse, paedophiles and missing documents.
France's largest bank BNP Paribas this week agreed to pay a $8.97bn settlement over US allegations of sanctions violations, the largest settlement for a such a case in US history.
Speed Communications director John Brown talks client behaviours he can't stand.
Nick Williams, senior vice-president and partner, head of public affairs, at FleishmanHillard, fumes at poorly presented requests for proposals.
Alan Twigg, LightBrigade's managing director, talks client behaviours he can't stand.
Good on Home Secretary Theresa May for giving the Police Federation a kicking.
PRWeek senior reporter John Owens applauds Samsung and Ellen DeGeneres for earning sponsorship amplification.
PRWeek digital editor Lynsey Barber applauds frozen food retailer Iceland for telling the CPS it did not instigate or agree with the prosecution of three people accused of taking food from the bins outside its Kentish Town store.
Kent police and crime commissioner Ann Barnes' documentary was a PR disaster.
PRWeek news editor Daniel Farey-Jones laments House PR's attempt to 'leverage' sponsorship amplification.
PRWeek reporter Jonathan Tilley is appalled by Procter & Gamble's detergent brand Dreft sponsoring the birth of pop musician Kevin Jonas' daughter.