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In the spotlight

The evolution of PR is clear but not easy

The evolution of PR is clear but not easy

Depending on how you define PR, it's either under pressure or about to enter a golden age. The reality is probably both.

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Latest opinion

No, no, trust me: the purpose of PR is dead

No, no, trust me: the purpose of PR is dead

Gosh, what a load of hand-wringing fuss about Robert Phillips' book Trust Me, PR is Dead.

Do brands think data breaches have lost their 'PR disaster' factor?

Do brands think data breaches have lost their 'PR disaster' factor?

"When Will Your Data Breach Happen? Not a question of if but when." This is a March 2015 headline from a well-read security news site.

How and why to campaign on your organisation's reputation

How and why to campaign on your organisation's reputation

Trust is earned when reputation becomes central to every business decision, but it is a job that requires constant refinement and evolution.

How to run a successful consumer PR event

How to run a successful consumer PR event

Press events are an excellent way to raise awareness of a brand or service among consumers and key members of the press. If executed well, an event provides an incentive for journalists to leave their desks and interact directly with the brand, which in turn provides a level of exposure and engagement that money can't buy.

Be the change you want to see

Be the change you want to see

Back in February Jackie Cooper and I chaired our first meeting of the PRCA Diversity Committee.

Six tips for better global communications

Six tips for better global communications

I recently did some research for the Public Relations Consultants Association to determine best practice models for international comms teams. There were a number of insights:

Under the influence

A sure fire way to a strong public profile is being recognised as influential. I've been thinking a lot about the nature of influence lately, mostly through my involvement in putting together a list of the 50 most influential people when it comes to higher education policy.

Inside Nigeria's Twitter election

Inside Nigeria's Twitter election

Like many Western elections, campaign conversation in Nigeria has moved to Twitter - but with some very big differences.

The leadership debates: No clear winners, but some losers

The leadership debates: No clear winners, but some losers

Punters, pundits and political obsessives were all looking for a knock-out blow, but in the end the great leaders' debate did not quite deliver.

Too fool or not to fool; that is the question for PRs

Too fool or not to fool; that is the question for PRs

In an effort to appear intelligent and well-informed I normally try to jolt my brain into gear each morning with a quick glance at the Economist Espresso app. Always well written, it's nevertheless normally quite a dry read.

Social media and the Mandy Rice-Davies election

Social media and the Mandy Rice-Davies election

"He would say that, wouldn't he?" Mandy Rice-Davies' famous riposte to Lord Astor's defence counsel during the trial of Stephen Ward came to mind as I scrolled my Twitter feed during last week's Jeremy Paxman grilling of David Cameron and Ed Miliband.

Do you have the Fylde factor?

Do you have the Fylde factor?

According to the BBC's Lab UK Project with Cambridge University, I would be happiest if I lived in Fylde, Lancashire.

Germanwings has been forced to operate beyond the standard crisis comms manual

Germanwings has been forced to operate beyond the standard crisis comms manual

A week ago the airline Lufthansa was hobbled by a third consecutive day of strike action by its pilots. Aircraft were grounded, flights cancelled and the travel plans of thousands of air travellers disrupted.

The Beeb was right to sack Clarkson

The Beeb was right to sack Clarkson

I actually quite enjoy Top Gear. I like the easy camaraderie and mocking that occurs between the three leads as it only can between people who've been actual friends for years.

PR is the original branded content

PR is the original branded content

While sitting on a panel at Advertising Week Europe, ruminating over the nature of 'branded content', it became clear that the lessons for brands and agencies are ones that we in the PR profession have been learning for years.

I didn't get where I am today...without working hard and laughing hard

I didn't get where I am today...without working hard and laughing hard

Ilona Hitel, the founder of The CommsCo, on two key reasons for her success.

Lufthansa, Germanwings darken logos on social media in mourning after crash

Lufthansa, Germanwings darken logos on social media in mourning after crash

The discount airliner's CEO also spoke at a press conference on Tuesday. Airbus and the International Federation of Air Line Pilots' Associations both released statements on the incident.

Five devices politicians use to build a winning sound bite

Five devices politicians use to build a winning sound bite

With the general election drawing ever closer, politicians are bombarding the public with speeches on TV, radio, in town halls, on buses and - in the case of Nigel Farage - even in pubs. They are all searching for the killer sound bite that will deliver them victory like Bill Clinton's devastating "it's the economy, stupid" used in the 1992 US presidential campaign. Here are five rhetorical devices politicians will attempt to combine for the sound bite that could win them the election.

A mixed bag for booze and fags

A mixed bag for booze and fags

It has been a fortnight of contrasting fortunes for the UK's two biggest 'sin' industries.

Top ten tips to win new business

Top ten tips to win new business

Once the comms channels get clogged, your days are numbered.

Seeing red: what gets you fuming?

Seeing red: put an end to the serial 'compers'

Seeing red: put an end to the serial 'compers'

People who enter every competition going are not likely to engage with your brand, says Jennifer Teale, PR manager, retail, leisure & lifestyle at Rumpus PR

Seeing red: Antisocial media needs to stop

Seeing red: Antisocial media needs to stop

Clients and agencies must see social comms as more than an invasive add-on, says Ben Caspersz, MD and founder, Claremont Communications.

Seeing red: keeping the peace with the client

Seeing red: keeping the peace with the client

We find ourselves telling the client what they want to hear, not what they need to hear, says Andy Shaw, account director at Kindred.

PRWeek's tops of the month

Top of the month: Greenpeace campaign takes Banco Santander to task

Top of the month: Greenpeace campaign takes Banco Santander to task

Top marks go to environmental campaign group Greenpeace for bringing the parent group of Santander to the negotiating table with a hard-hitting campaign against rainforest destruction in Indonesia.

Top of the month: Benedict Cumberbatch recovers from race row

Top of the month: Benedict Cumberbatch recovers from race row

In an interview on American talk show Tavis Smiley, actor Benedict Cumberbatch caused controversy when he raised the issue of diversity within acting.

Top of the month: Rosetta space mission leaves Kim Kardashian seeing stars

Top of the month: Rosetta space mission leaves Kim Kardashian seeing stars

It was a story to rival the best Hollywood sci-fi, but this real-life space mission became a global media phenomenon.

PRWeek's flops of the month

Flop of the Month: Barnardo's slated for paying Made in Chelsea star £3,000

Flop of the Month: Barnardo's slated for paying Made in Chelsea star £3,000

Children's charity Barnardo's came under fire after The Sun accused it of paying reality TV star 'Binky' Felstead £20,000 for promoting the charity on Instagram.

Flop of the month: Green Party wrong-footed by off-colour remarks

Flop of the month: Green Party wrong-footed by off-colour remarks

Those inclusive, liberal, lefty types at the Green Party never seem to put a foot wrong when appealing to their core constituency of sandal-wearing, muesli-knitting tree lovers. Do they?

Flop of the month: Sheffield United scores reputational own goal over Ched Evans

Flop of the month: Sheffield United scores reputational own goal over Ched Evans

It is difficult to know the exact moment to pull the plug and accept that one is in a battle one cannot win, but the comms team at Sheffield United can reasonably be accused of a defensive error with its handling of the Ched Evans debacle.

I didn't get where I am today ...

I didn't get where I am today... without being bold

I didn't get where I am today... without being bold

Hilary Cross, director of external affairs at Macmillan Cancer Support, explains why it is important that she makes a difference.