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In the spotlight

Rediscover your 'brandcestry' or you'll look back in anger

Rediscover your 'brandcestry' or you'll look back in anger

If you forget what made your brand great in the first place - your 'brandcestry' - then you're history, as BHS has discovered to its cost

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Latest opinion

Linkedin: You've lost your place and your looks are fading too

Linkedin: You've lost your place and your looks are fading too

There was a time when we loved you, LinkedIn. For news, research, sharing updates and getting access to thought leaders, you were a qualitative thought-leadership content and networking platform.

Learn to delegate or it will kill your growth

Learn to delegate or it will kill your growth

Failure to delegate tasks effectively will put the brakes on your growth and prevent your workforce from developing crucial skills

The Middle East is back - bigger, better and smarter - and so is PR in the region

The Middle East is back - bigger, better and smarter - and so is PR in the region

From an outside perspective, the Middle East PR industry has had a roller-coaster decade.

Flop of the month: Portico's stance over high heels at work

Flop of the month: Portico's stance over high heels at work

When Nicola Thorp arrived for her first day as a temp receptionist at PwC wearing flat shoes, she probably wasn't planning to spark a debate on sexist dress-code policies that would lead to an embarrassing climbdown on the part of outsourcing firm Portico.

Top of the month: Harmony of the Seas sails into public consciousness

Top of the month: Harmony of the Seas sails into public consciousness

It wasn't the only ship to capture the public's imagination in recent weeks - given the debate around the Natural Environment Research Council's vote to name its polar vessel - but this one proved a real PR triumph.

'Remain' and 'leave' need a head-to-head debate to change the electorate's minds

'Remain' and 'leave' need a head-to-head debate to change the electorate's minds

Faced with trying to move debate beyond the fear of change, the 'leave' campaign for the EU referendum looks like it's got its work cut out.

The Rolling Stones won't get no satisfaction from Donald Trump

The Rolling Stones won't get no satisfaction from Donald Trump

Donald Trump recently saw his musical options dwindle yet again, as The Rolling Stones joined Adele and Steven Tyler in requesting that he cease using their songs on his campaign trail.

Dodging the question: smart or dumb?

Dodging the question: smart or dumb?

Politicians are famous for dodging journalists' questions, and it is happening all too often.

Third time lucky - Supreme Court rules in favour of the threesome injunction

Third time lucky - Supreme Court rules in favour of the threesome injunction

After much anticipation, the Supreme Court has ruled that the injunction in the 'PJS' threesome case should prevail until trial, overturning the decision of the Court of Appeal last month to discharge the injunction.

Why there is a different rule book for pitching to broadcast

Why there is a different rule book for pitching to broadcast

As experts we are constantly striving for new and better ways of engaging people; that and delivering greater reach, greater influence and greater returns on investment of course.

Jeremy Corbyn needs 'stable equilibrium' to perfect his speaking style (thinks Yoda)

Jeremy Corbyn needs 'stable equilibrium' to perfect his speaking style (thinks Yoda)

Labour leader Jeremy Corbyn's low-key, unflashy and seemingly un-politician-like style is arguably what originally endeared him to Labour supporters in the leadership ballot nearly eight months ago.

In defence of floating something big down the Thames

In defence of floating something big down the Thames

Yes, it might be a PR cliché and it means a couple of fellow comms pros sneer at you a bit, but that in itself is no reason not to build something big and bung it on a boat.

What makes a client-agency relationship go wrong?

What makes a client-agency relationship go wrong?

On a skiing trip earlier this year I found myself sharing a chalet with an eclectic bunch of people, two of whom were web designers and had spent time working both agency-side and in-house.

I've deleted my ad blocker

I've deleted my ad blocker

I had completely forgotten that I even had an ad blocker until The Guardian's website served me a message asking (nicely) for a financial contribution as I was using an ad blocker.

Is your business fit for purpose?

Is your business fit for purpose?

Many businesses thriving in today's volatile economy have one commonality. They embrace the search for purpose alongside the pursuit of growing revenue. And this approach works.

For tech and digital companies, regulation and reputation have never been more intertwined

For tech and digital companies, regulation and reputation have never been more intertwined

Last month, the European Parliament voted through arguably one of the biggest changes in data protection legislation for the past decade.

Brexit: The Movie shows the power of simplifying the story

Brexit: The Movie shows the power of simplifying the story

The most common criticism of your opponent's campaign is that it represents nothing more than a "chaotic talking shop". This is something aimed levelly and squarely at the Brexit campaign on a daily basis.

Why has the FSB lost its media mettle on female entrepreneurship?

Why has the FSB lost its media mettle on female entrepreneurship?

Last month could have a been a great one for UK businesswomen, rallied by such headlines as 'Female-led firms outperform those run by men' or 'Ambitious women entrepreneurs match or beat male peers at business success'.

Mind the gap - how to gain the trust of senior clients as a young PR consultant

Mind the gap - how to gain the trust of senior clients as a young PR consultant

PRWeek's 2013 PR Census showed that 46 per cent of all PR agency employees were aged between 25 and 34. So how can today's generation of great young PR people be confident in the boardroom?

Smart PR enables more powerful insights

Smart PR enables more powerful insights

Relying on gut feeling about a campaign doesn't cut it any longer - smart PR involves using business intelligence to ensure success.

Seeing red: what gets you fuming?

Seeing red: Everyone loses in a badly run pitch

Seeing red: Everyone loses in a badly run pitch

Only well-run pitch processes give agencies the chance to present their best work - to the ultimate benefit of the client.

Seeing red: Don't underestimate the power of a wordsmith

Seeing red: Don't underestimate the power of a wordsmith

Anyone can string a sentence together, but don't make the mistake of thinking anyone can do it well, says Wyn Matthews, editorial manager at Word Association.

Seeing Red: When I scratch a journalist's back - and they don't return the favour

Seeing Red: When I scratch a journalist's back - and they don't return the favour

It feels like being cheated when I've bent over backwards for journalists but they won't do me any favours, says Miriam Brown, assistant account executive at Satellite PR.

Seeing red: Don't ignore my emails, please

Seeing red: Don't ignore my emails, please

Why do so many journalists, publishers, editors and other content creators fail to follow up on initial contacts?

PRWeek's tops of the month

Top of the month: Ranieri's charm outfoxes the media pack

Top of the month: Ranieri's charm outfoxes the media pack

PRWeek's top of the month for April 2016 goes to Premiership winner Claudio Ranieri.

Top of the month: Sharapova delivers crisis comms ace after drugs news

Top of the month: Sharapova delivers crisis comms ace after drugs news

PRWeek's top of the month for March 2016 goes to Maria Sharapova, for the way the tennis star controlled the issue of her failed drugs test.

Top of the Month (February 2016): Liverpool FC reverses decision to raise ticket prices

Top of the Month (February 2016): Liverpool FC reverses decision to raise ticket prices

Liverpool Football Club has effectively been owned by Americans for a decade and frequently these US 'franchise holders' have been locked in a bitter battle with the famous club's loyal local fanbase.

PRWeek's flops of the month

Flop of the month: The Times' Hillsborough ruling omission

Flop of the month: The Times' Hillsborough ruling omission

PRWeek's flop of the month for April 2016 went to The Times, and its coverage of the Hillsborough inquiry result.

Flop of the month: Gmail gif goes viral for the wrong reason

Flop of the month: Gmail gif goes viral for the wrong reason

PRWeek's flop of the month for March 2016 goes to Google, thanks to its April Fools' prank gone awry

Flop of the Month (February 2016): Boris Johnson's backing of Brexit backfires

Flop of the Month (February 2016): Boris Johnson's backing of Brexit backfires

Will he or won't he? It was the big question in the minds of the 'leave' and 'remain' camps as they pondered which side the big beast of the Conservative Party would throw his weight behind.

I didn't get where I am today ...

I didn't get where I am today...without working hard and laughing hard

I didn't get where I am today...without working hard and laughing hard

Ilona Hitel, the founder of The CommsCo, on two key reasons for her success.