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In the spotlight

Dos and don'ts of chemistry meetings

Dos and don'ts of chemistry meetings

You suss each other out online. Maybe you have a coy call or two. Then you get together and show off your best side while working out whether the other party would embarrass you in front of your mum. If it wasn't in a business setting, a 'chemistry meeting' would be called what everyone knows it really is: a first date.

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Latest opinion

The PR 'effect'

The PR 'effect'

Getting your sales message right and letting your potential market know about it can seem like an obvious high priority, but when you are up to your neck in muck and bullets, somehow it always seems to come a poor second place in the day-to-day priorities.

Agony Aunt: your problems solved

Agony Aunt: your problems solved

For our gender-themed edition, Jackie Elliott, chairman of Cathcart Consulting, takes over our Agony Uncle column to shed some light on your professional conundrums

After Wolf Hall, political 'Bring up the Bodies'

After Wolf Hall, political 'Bring up the Bodies'

The general election will provide a fitting sequel to the BBC's Wolf Hall, as politicians adopt a strategy of 'bring up the bodies' - the old arguments of past NHS debates.

My biggest gaffe: click and send email blunders

My biggest gaffe: click and send email blunders

Sophie Inglis, a freelance PR professional, learned to check her emails after sending them to the wrong people - twice

Green Party leader Natalie Bennett may have scooped top spot in shambolic media interview stakes

Green Party leader Natalie Bennett may have scooped top spot in shambolic media interview stakes

Tuesday 24 February 2015 should have been a great day for the Greens to set out their vision for a new form of politics that challenges the status quo, but instead the day descended into complete farce.

What makes a great campaign? Authenticity, indefatigability and a touch of the devil certainly help

What makes a great campaign? Authenticity, indefatigability and a touch of the devil certainly help

Unless you have had your head in a hole for the past few months, you'll be aware that election season is in full swing, bringing with it a huge number of campaigns by different interest groups, from unions through to charities and industry bodies, all seeking to influence the policy and practice of whoever is next in government.

Disability Confident - make it your business: Top tips for communicators

Disability Confident - make it your business: Top tips for communicators

The CIPR and the minister for disabled people, Mark Harper, have launched a booklet to help comms professionals land their messages more effectively with diverse audiences.

Cash-for-access MPs scandal: Two views, from the lobbying industry and Parliament

Cash-for-access MPs scandal: Two views, from the lobbying industry and Parliament

On Monday, two former foreign secretaries, the Conservative Malcolm Rifkind and Labour's Jack Straw for Labour, were suspended from their parliamentary parties after being secretly filmed apparently offering their services to a fictitious Chinese company for cash in a joint Dispatches/Telegraph investigation. Both insist they have broken no rules. Below, the chair of the APPC and a parliamentary researcher to Paul Farrelly MP give their views.

Avenging revenge porn: the new criminal offence

Avenging revenge porn: the new criminal offence

'Revenge porn' has hit the headlines once more - but this time it's not a celebrity or high profile personality who is in the papers, but the potential for more perpetrators to be put behind bars.

PRs face potential clash with clients over print ad spend, following Telegraph controversy

PRs face potential clash with clients over print ad spend, following Telegraph controversy

Reflections from within the PR industry over The Telegraph's alleged advertising deal with HSBC reveal that the situation can only get worse.

Fishburn's guide to the general election: Planning for Uncertainty

Fishburn's guide to the general election: Planning for Uncertainty

The outcome of the next election is one of the most uncertain in living memory.

Peter Oborne's resignation from The Telegraph raises serious questions for all mainstream media

Peter Oborne's resignation from The Telegraph raises serious questions for all mainstream media

Former Telegraph commentator Peter Oborne has his detractors but he is generally viewed as having the courage to say 'no' to power in a way that few others dare.

Frontline staff must be given comms skills

Frontline staff must be given comms skills

If public services are going to survive cuts over the coming years they need to make fundamental changes to how they communicate.

How chasing Facebook is leading Twitter into oblivion

How chasing Facebook is leading Twitter into oblivion

Facebook may have its challenges, but it is in far ruder health than the rudderless Twitter.

Public affairs needs to wake up to the multi-party system

Public affairs needs to wake up to the multi-party system

Public affairs is in danger of being left behind as the party system changes.

It's better to be respected than liked

It's better to be respected than liked

Too many PR consultants make the huge strategic mistake of trying to be liked by clients rather than being respected.

Seeing red: Antisocial media needs to stop

Seeing red: Antisocial media needs to stop

Clients and agencies must see social comms as more than an invasive add-on, says Ben Caspersz, MD and founder, Claremont Communications.

Where have all the heroes gone?

Where have all the heroes gone?

"There are not many of them around. They have either sailed off into the sunset or are just too knackered to carry on."

Renew your appetite and reboot your business

Renew your appetite and reboot your business

Rather than simply chasing the money, PR leaders need to look for a higher purpose - this can revive our industry.

How to fix PR's diversity problem

How to fix PR's diversity problem

The PR industry stands accused of not doing enough to encourage diversity or provide flexible working - and the critics have a point.

Seeing red: what gets you fuming?

Seeing red: keeping the peace with the client

Seeing red: keeping the peace with the client

We find ourselves telling the client what they want to hear, not what they need to hear, says Andy Shaw, account director at Kindred.

Seeing red: Plain speaking is good thinking

Seeing red: Plain speaking is good thinking

Why use complex phrases to describe simple actions? It doesn't make sense, says Lucy Willatt, account director, corporate and professional services, The PR Office.

Seeing red: Brainstorms will fail without better preparation

Seeing red: Brainstorms will fail without better preparation

Creative and strategy sessions often founder on a lack of planning and poor team briefings, says Dissident founder James Thellusson.

PRWeek's tops of the month

Top of the month: Benedict Cumberbatch recovers from race row

Top of the month: Benedict Cumberbatch recovers from race row

In an interview on American talk show Tavis Smiley, actor Benedict Cumberbatch caused controversy when he raised the issue of diversity within acting.

Top of the month: Rosetta space mission leaves Kim Kardashian seeing stars

Top of the month: Rosetta space mission leaves Kim Kardashian seeing stars

It was a story to rival the best Hollywood sci-fi, but this real-life space mission became a global media phenomenon.

Top of the month: Airbnb and Waterstones grab headlines with sleepover

Top of the month: Airbnb and Waterstones grab headlines with sleepover

The PR and marketing team at Airbnb was quick to spot an opportunity after a Texan tourist, David Willis, became locked inside a branch of bookstore chain Waterstones near Trafalgar Square.

PRWeek's flops of the month

Flop of the month: Green Party wrong-footed by off-colour remarks

Flop of the month: Green Party wrong-footed by off-colour remarks

Those inclusive, liberal, lefty types at the Green Party never seem to put a foot wrong when appealing to their core constituency of sandal-wearing, muesli-knitting tree lovers. Do they?

Flop of the month: Sheffield United scores reputational own goal over Ched Evans

Flop of the month: Sheffield United scores reputational own goal over Ched Evans

It is difficult to know the exact moment to pull the plug and accept that one is in a battle one cannot win, but the comms team at Sheffield United can reasonably be accused of a defensive error with its handling of the Ched Evans debacle.

Flop of the month: UKIP tries and fails to pull off tuneful political satire

Flop of the month: UKIP tries and fails to pull off tuneful political satire

In an ill-advised attempt at humour, the party released UKIP Calypso, a song performed by former Radio 1 DJ Mike Read.

I didn't get where I am today ...

I didn't get where I am today... without being bold

I didn't get where I am today... without being bold

Hilary Cross, director of external affairs at Macmillan Cancer Support, explains why it is important that she makes a difference.