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One year on from Brexit, why being bold is best

One year on from Brexit, why being bold is best

Exactly 12 months on from the referendum, comms directors offer a couple of key lessons on how to deliver compelling campaigns during Brexit and other times of uncertainty.

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Latest opinion

Call me grumpy, but I worry that Cannes doesn't paint PR in a favourable light

Call me grumpy, but I worry that Cannes doesn't paint PR in a favourable light

Do clients really want their corporate advisers to be gadding about in France rather than advising them, guiding them and helping them succeed?

Elephants never forget. Neither does Google

Elephants never forget. Neither does Google

Negative headlines have the potential to stick to the first page of search results for months, even years after the event, so your crisis isn't over until Google says it is.

One month on from the Manchester bombing: The hardest words

One month on from the Manchester bombing: The hardest words

This is the hardest column I have ever tried to sit and write. Firstly, I want to remember all those people who have been affected by the events in Manchester on the night of Monday 22 May. They are in my thoughts and prayers every day.

Cannes Lions: is it time for British PR companies to stop entering when the odds are so stacked against us?

Cannes Lions: is it time for British PR companies to stop entering when the odds are so stacked against us?

To prevent this, two simple innovations would help to level the Cannes playing field and give PR a fair crack of the Lions whip.

Enough is enough - political communicators must ditch the Lynton Crosby playbook

Enough is enough - political communicators must ditch the Lynton Crosby playbook

The Crosby campaign playbook is simple, but the General Election result proves that this time it didn't work. Here are four lessons political comms pros can learn from that failure...

We must learn from Grenfell Tower; as communicators it's our responsibility

We must learn from Grenfell Tower; as communicators it's our responsibility

Humility in a time of crisis that should have underpinned the response to the Grenfell Tower fire; instead, there were holes all over the developer's response.

Four ways local government comms specialists can enhance General Election coverage

Four ways local government comms specialists can enhance General Election coverage

There's something magical about driving home on empty roads as dawn breaks. But, my word, it was a long, long day.

Flack election special: drama and humour from PRCA and IoD election bashes, and more

Flack election special: drama and humour from PRCA and IoD election bashes, and more

PRWeek's diarist presents highlights from a night of drama, silliness and faulty technology as the UK awaited the election result.

PRWeek says... get out and vote, and encourage your staff to vote

PRWeek says... get out and vote, and encourage your staff to vote

The best bit of work I'll be doing tomorrow will happen before I've even arrived in the office.

How to handle media relations in times of terror

How to handle media relations in times of terror

Terrorist incidents like Westminster, Manchester, and London Bridge made me think hard about the contribution we can make as communications professionals.

Breaking up is hard to do: how to end client relationships

Breaking up is hard to do: how to end client relationships

In nearly twenty years of PR consultancy, I have seen many relationships end - some of which could have been saved if handled sensitively.

The Empathy Effect: How building relationships can better your brand

The Empathy Effect: How building relationships can better your brand

Research states that our conscious brain can only compute 40 bits of information, but in contrast, our subconscious - the part of our brain that's fast, automatic and emotional - can process 11 million.

How sport shapes the debate on public sector funding

How sport shapes the debate on public sector funding

All General Elections are fought over money and this one's proving no different, as Theresa May and Jeremy Corbyn lock horns over budgets and spending plans.

General Election Top and Flops: dementia tax, Labour leak, Abbott number blunder

General Election Top and Flops: dementia tax, Labour leak, Abbott number blunder

The run-in to 8 June has seen its fair share of missteps, gaffes and the occasional PR gem. PRWeek outlines the episodes from May that won our hearts and minds, and those that turned our stomachs.

Four questions to stop you 'Walkers-ing' into a UGC nightmare

Four questions to stop you 'Walkers-ing' into a UGC nightmare

Seeing Gary Lineker jovially greeting images of Josef Fritzl, Jimmy Savile and Fred West was probably enough to make Walkers' social media team pepper their computer screens with hastily ejected remnants of Mediterranean Lightly Salted 100 per cent Olive Oil potato chips.

Why is big pharma still labelled a bad egg? This is a job for communications...

Why is big pharma still labelled a bad egg? This is a job for communications...

If consumer and - most importantly for pharma - professional audiences are ever going to relate to the industry, agencies need to increase their efforts to build trust, inspire and inform.

The news is broken - but let's not try and fix it

The news is broken - but let's not try and fix it

Our challenge is to see the changes, particularly via social media, and adapt; because a great story always cuts through, wherever you want your client to be.

Facebook, Google and tackling the problem of destructive content

Facebook, Google and tackling the problem of destructive content

Facebook is under fire on multiple fronts: already, it's hired 3,000 moderators to combat extremist content, felt pressured enough to run newspaper ads on spotting fake news, and been ordered by the Austrian courts to tackle hate speech around the world.

Agony Uncle: Trevor Morris on trust in charities, comms careers and 'PR disasters'

Agony Uncle: Trevor Morris on trust in charities, comms careers and 'PR disasters'

PRWeek's Agony Uncle answers questions on how to rebuild trust in charities, whether PR is the right career and what constitutes a 'PR disaster'.

Why are car-crash political interviews on the rise?

Why are car-crash political interviews on the rise?

The number of "car-crash" media interviews is rising all the time. Just over the last few weeks we've had Diane Abbott and Angela Rayner receiving the Nick Ferrari treatment on LBC.

Seeing red: what gets you fuming?

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

I find it extraordinary that public relations is an industry many struggle to understand and define, especially when it comes to our role with sales.

Seeing red: Charities are not helping their cause by ducking criticism

Seeing red: Charities are not helping their cause by ducking criticism

Charities need to face up to criticism and communicate more effectively, says Russell Hargrave, media manager at NPC

Seeing red: Everyone loses in a badly run pitch

Seeing red: Everyone loses in a badly run pitch

Only well-run pitch processes give agencies the chance to present their best work - to the ultimate benefit of the client.

Seeing red: Don't underestimate the power of a wordsmith

Seeing red: Don't underestimate the power of a wordsmith

Anyone can string a sentence together, but don't make the mistake of thinking anyone can do it well, says Wyn Matthews, editorial manager at Word Association.

PRWeek's tops of the month

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Confectionery brand Skittles showed less can be more when responding to a tricky comms situation.

Top of the month: Team GB and BOA triumph at Rio 2016

Top of the month: Team GB and BOA triumph at Rio 2016

Team GB and the wider British Olympic Association played a blinder in August. Aside from the athletes' medals haul, the reputation management and comms were gold standard.

Top of the month: How did Pokémon Go catch everyone's attention?

Top of the month: How did Pokémon Go catch everyone's attention?

There is, famously, no 'I' in 'team', but the extraordinary way in which the Pokémon Go phenomenon has played out this month leads to the question: how much 'PR' is there in 'viral'?

PRWeek's flops of the month

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Sometimes, PRWeek's UK team has a tough time selecting its Flop of the Month.

Flop of the month: Sir Philip Green's interview technique

Flop of the month: Sir Philip Green's interview technique

Sir Philip Green's summer has gone from bad to worse. First he was grilled by select committees on the demise of BHS, with his prickly demeanour not going down well.

Flop of the month: Sir Elton John versus the media

Flop of the month: Sir Elton John versus the media

Although there may be legitimate reasons for doing so, trying to muzzle the press with court orders has a nasty habit of backfiring on celebrities who take this course.