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In the spotlight

Six ways to future-proof your career

Six ways to future-proof your career

PR is changing. The skills we need to develop professionally have been heightened and agency models, as we know them, have been blown out of the water.

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Latest opinion

Should the Black Friday PR fail herald death knell for retail gimmicks?

Should the Black Friday PR fail herald death knell for retail gimmicks?

I'd love to be a fly on the wall at the Asda PR team debrief today.

Are you struggling to find youthful, fresh talent?

Are you struggling to find youthful, fresh talent?

After years of watching big London PR agencies employing Oxbridge alumni via their 'graduate programmes', I decided to take a stand, and change the way our agency employs young, fresh talent.

Reputation management lessons from the trial of Rebekah Brooks

Reputation management lessons from the trial of Rebekah Brooks

The traditional advice of lawyers to those subject to criminal investigation is: keep schtum.

Corporate, social, responsibility. What do these three words mean?

Corporate, social, responsibility. What do these three words mean?

I raised this question a few weeks ago at a dinner with a handful of industry leaders.

UKIP win in Rochester is a disaster for Cameron

UKIP win in Rochester is a disaster for Cameron

Yesterday's poll result in Rochester and Strood is a complete disaster for David Cameron.

AP releases footage of Cosby demands to 'scuttle' part of interview

AP releases footage of Cosby demands to 'scuttle' part of interview

An Associated Press reporter recently asked Bill Cosby about sexual abuse allegations. Things got even more awkward than you'd imagine.

Luxury goods brands enter a brave new world

Luxury goods brands enter a brave new world

As luxury brands reach new markets globally, they must not lose sight of the unique comms hurdles ahead.

The era of the PR clique must end

The era of the PR clique must end

There is one line in Sunjay Kakar's opinion piece last week that, for me, summed up the crux of the diversity in PR issue - and the severe lack of it.

Once-in-a-generation opportunity to take the lead as a profession

Once-in-a-generation opportunity to take the lead as a profession

There has never been a more exciting or challenging time to work in the PR business.

My biggest gaffe: forgetting the people who matter

My biggest gaffe: forgetting the people who matter

Martin Loat, CEO of Propeller Group, flew too close to the sun and lost track of what matters to the client.

Seeing red: Plain speaking is good thinking

Seeing red: Plain speaking is good thinking

Why use complex phrases to describe simple actions? It doesn't make sense, says Lucy Willatt, account director, corporate and professional services, The PR Office.

Agency Doctor: ensure your objectives are made to measure

Agency Doctor: ensure your objectives are made to measure

There are many tools that can help you evaluate your campaigns, but they will only work if your objectives can be measured.

The public and private sectors are brothers in comms

The public and private sectors are brothers in comms

Working in comms for private or public sector bodies is more similar, and useful, than you might think.

Authenticity is the new currency

Authenticity is the new currency

Words are cheap but companies need to make sure their actions back them up - this is 'authenticity'.

The balancing act of integration and expertise

The balancing act of integration and expertise

Integration is the name of the game these days, but it means nothing without the expertise to deliver results.

Drive positivity in a sea of negativity

Drive positivity in a sea of negativity

Brand-building PR is now being taken seriously but keeping positive conversations going is the key to proving its value.

Flop of the month: UKIP tries and fails to pull off tuneful political satire

Flop of the month: UKIP tries and fails to pull off tuneful political satire

In an ill-advised attempt at humour, the party released UKIP Calypso, a song performed by former Radio 1 DJ Mike Read.

Top of the month: Airbnb and Waterstones grab headlines with sleepover

Top of the month: Airbnb and Waterstones grab headlines with sleepover

The PR and marketing team at Airbnb was quick to spot an opportunity after a Texan tourist, David Willis, became locked inside a branch of bookstore chain Waterstones near Trafalgar Square.

Mental wealth: Take a trip on the memory train

Mental wealth: Take a trip on the memory train

Our resident psychologist says if you want to develop new skills, forget learning by rote and hone the ability to retrieve key information under pressure.

From the editor-in-chief: A manifesto for career confidence

From the editor-in-chief: A manifesto for career confidence

Perhaps the biggest frustration for any PR professional is the lack of credit that they receive for their work, their advice, even their entire careers.

Seeing red: what gets you fuming?

Seeing red: Brainstorms will fail without better preparation

Seeing red: Brainstorms will fail without better preparation

Creative and strategy sessions often founder on a lack of planning and poor team briefings, says Dissident founder James Thellusson.

Seeing Red: Early involvement means better results

Seeing Red: Early involvement means better results

PR teams do their best work when they have buy-in from senior management, says Muckle Media director Nathalie Agnew.

Seeing red: Local government needs to regain trust, not lose it

Seeing red: Local government needs to regain trust, not lose it

Stop telling us to 'spin' says Cormac Smith, chairman of LGcommunications.

PRWeek's tops of the month

Top of the month: Walmart leaves The New York Times seeing red

Top of the month: Walmart leaves The New York Times seeing red

Walmart got a big tick when it made corrections in red pen to a negative New York Times article and posted the notes on its blog

Top of the month: Home Secretary delivers stinging attack on Police Federation

Top of the month: Home Secretary delivers stinging attack on Police Federation

Good on Home Secretary Theresa May for giving the Police Federation a kicking.

Top of the month: Samsung lands supporting role in Oscars A-list selfie

Top of the month: Samsung lands supporting role in Oscars A-list selfie

PRWeek senior reporter John Owens applauds Samsung and Ellen DeGeneres for earning sponsorship amplification.

PRWeek's flops of the month

Flop of the month: Sainsbury's missteps as 50p challenge gets thumbs down

Flop of the month: Sainsbury's missteps as 50p challenge gets thumbs down

Sainsbury's, like every other supermarket in the high street, is engaged in a fierce battle to the death with its rivals.

Flop of the month: Kent commissioner gets tongue-tied in own documentary

Flop of the month: Kent commissioner gets tongue-tied in own documentary

Kent police and crime commissioner Ann Barnes' documentary was a PR disaster.

Flop of the month: heavy-handed PR backfires on MasterCard and House PR

Flop of the month: heavy-handed PR backfires on MasterCard and House PR

PRWeek news editor Daniel Farey-Jones laments House PR's attempt to 'leverage' sponsorship amplification.

I didn't get where I am today ...

I didn't get where I am today... without being bold

I didn't get where I am today... without being bold

Hilary Cross, director of external affairs at Macmillan Cancer Support, explains why it is important that she makes a difference.