Recent breaches of the Committee of Advertising Practice code by bloggers show that the line between editorial and advertorial is being policed and PRs should be mindful of this when planning campaigns.
The vast majority of respondents to a poll on PRWeek US said they would not provide crisis communications support to embattled dentist Walter Palmer.
The owners of the Ashley Madison website have a reputational crisis on their hands and some might argue they got what they deserve.
Walter Palmer, the dentist that has been identified as having killed Cecil the Lion during a hunting trip in Zimbabwe, hired J Austin & Associates on Tuesday.
New PR techniques are great but you should make sure you get some of the oldest tactics right first.
Healthcare comms has a role in tackling falling life expectancy in Western societies and creating a more joined-up care system.
The demise of GoGen last weekend was an object lesson in the dangers of not refining your crisis comms response.
Nudge theory is a useful tool in the public health armoury but the growth in chronic diseases will require more robust action.
Eliciting behaviour change through healthcare campaigns is an increasingly prevalent parameter of success - and for good reason.
The PR world has always had a large number of gay practitioners but support networks for this community remain notably absent.
Brands are no strangers to art event sponsorships.
Relatives of UK prisoners of war have urged Mitsubishi to extend its apology to all prisoners subjected to forced labour during the Second World War after its historic apology to US POWs at the weekend.
Many international organisations still insist on seeing the Middle East as one big mass, but it is a mistake to parcel individual countries together too closely.
For the past decade "IC is at a crossroads" has become a clichéd topic in books, conferences and online discussions.
It's not easy for brands to keep their emojians under control today.
Last Friday it was announced that Freddie Starr had lost his defamation claim against Karin Ward, a woman who claimed (on the BBC and ITV) he had groped her when she was 15.
Earlier this week, more than half a century after To Kill A Mockingbird was first published, Harper Lee's second offering Go Set a Watchman finally hit bookshelves in more than 70 countries worldwide.
It's ironic that when brands are working harder to win consumer trust, their promotions are often just a click away from becoming PR disasters. Complaints to the ASA rose to more than 30,000 in 2014 and recent surveys suggest members of the public are sceptical about the fairness of prize promotions.
Loudmouth PR account director Clare Johnson failed to appreciate the public's enthusiasm for free stuff.
The success of the England team at the recent FIFA Women's World Cup has only further increased my ire because it highlights the great brand hypocrisy of our time: why aren't brands investing in women's sport?
Next time you are tempted to send out a lifeless LinkedIn 'invite to connect', stop, says freelance PR Karen Triggs.
People who enter every competition going are not likely to engage with your brand, says Jennifer Teale, PR manager, retail, leisure & lifestyle at Rumpus PR
Clients and agencies must see social comms as more than an invasive add-on, says Ben Caspersz, MD and founder, Claremont Communications.
Top marks go to environmental campaign group Greenpeace for bringing the parent group of Santander to the negotiating table with a hard-hitting campaign against rainforest destruction in Indonesia.
In an interview on American talk show Tavis Smiley, actor Benedict Cumberbatch caused controversy when he raised the issue of diversity within acting.
It was a story to rival the best Hollywood sci-fi, but this real-life space mission became a global media phenomenon.
Sports and nutrition retailer Protein World massively misjudged the message sent out via its 'Beach Body' campaign.
Children's charity Barnardo's came under fire after The Sun accused it of paying reality TV star 'Binky' Felstead £20,000 for promoting the charity on Instagram.
Those inclusive, liberal, lefty types at the Green Party never seem to put a foot wrong when appealing to their core constituency of sandal-wearing, muesli-knitting tree lovers. Do they?