So, having offered the Church of England a bargain 55 per cent off ratecard to advertise the Lord's Prayer in the run up to Star Wars - and Christmas - the cinemas caught a chill and banned it. Surprise!
As agencies plan for 2016, confidence and a focus on innovation are essential to ensure fee levels reflect their true worth.
I don't know what happens to journalists who habitually break news embargoes but I'm pretty sure it's bad, writes John E Dunn of Computerworld UK/Techworld.
When you're in the public eye, image and reputation are everything, so you can imagine Cheryl's heart sank this week when an Instagram of her standing near some white powder emerged.
Perhaps with the exception of The Ultimate Fighting Championship (UFC), not many brands would go out of their way to be associated with violent rioting, writes Warren Johnson
The shadow chancellor's Little Red Book stunt in Parliament yesterday overshadowed everything else he said - if he even did say anything else, because after all the Twitter funnies I can't really remember, writes Sam Burne James.
Jackie Elliott chairman of Cathcart Consulting gives her verdict on your professional conundrums.
In the marcomms world, November means blockbuster Christmas campaign launches, writes Olly Honess at Cubaka.
Why do major brands act like social media is the enemy?
Why do so many journalists, publishers, editors and other content creators fail to follow up on initial contacts?
Social media is overflowing with "tips" from journalists on how PRs should interact with them. Some are genuinely constructive, many are amusing and occasionally you stumble across the downright absurd.
I remember wondering about this question three years ago. Today, I'm still looking at them daily, writes Joel Windels of Brandwatch.
Developing a positive professional reputation requires a commitment to hard graft and consistently exceeding expectation, writes Ned Ellison of Haggie Partners.
With Match Group going public on Thursday, this week was probably not the best time for Tinder CEO Sean Rad to sit down for a strange interview with the Evening Standard.
Yesterday's breaking news in the world of media was far from shocking; 'lads' mags' FHM and Zoo will suspend publication from the end of this year, writes Dan Neale of Alfred.
For all the people so tragically killed on 13 November in Paris, there are many hundreds or more who witnessed the atrocities and will be deeply traumatised, writes Patrick Rea of PTSD Resolution.
Hacktivists issue warning to the Islamic State: "expect us."
George Osborne's enthusiasm for the elected mayoral model in local government is a game changer for council comms.
Discounted towels. A bargain toaster. Half-price baby formula. Not your usual shopping list when you think of treating yourself, yet these are some of the deals that were bought on yesterday's Chinese Singles' Day, writes Heidi Myers of Meltwater.
Holidays are precious. Outside of mortgages, cars and landmark life events, such as weddings, they are one of the most costly outgoings in most people's annual expenditure, writes Louise Hodges of Travelzoo.
Classic PR has its place at the Christmas table, even if advertising appears to take the glory at this time of year, writes Danny Rogers.
Next time you are tempted to send out a lifeless LinkedIn 'invite to connect', stop, says freelance PR Karen Triggs.
We find ourselves telling the client what they want to hear, not what they need to hear, says Andy Shaw, account director at Kindred.
People who enter every competition going are not likely to engage with your brand, says Jennifer Teale, PR manager, retail, leisure & lifestyle at Rumpus PR
Greenpeace can now put the best possible spin on years of campaigning to bring a halt to its arch-enemy Shell's plans to drill for oil in the Arctic, after the company pulled the plug on its operations in the region.
After his dramatic victory in the Labour leadership election, PRWeek identifies Jeremy Corbyn as the top PR performer of the past month.
Kim Kardashian who? The reality TV star famously said she wanted to 'break the internet' with her racy cover for Paper Magazine last year, but another cover - for a far more empathetic human interest story - perhaps came closer to doing so.
Little known startup Turing Pharmaceuticals caused worldwide outrage after the firm purchased live-saving drug Daraprim and raised the price by 5000 per cent.
The Charity Commission and the Electoral Commission are both under fire from the PRCA for giving charities conflicting advice on how to navigate the finer points of the Lobbying Act.
Thomas Cook was odds on favourite to be flop of the month, when its nine-year PR troubles surrounding the Corfu tragedy came to a crescendo. That was until the spectacular implosion of FIFA.