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President Trump: Let the show begin while liberal democracy recalibrates its message

President Trump: Let the show begin while liberal democracy recalibrates its message

Rather like waiting for a dental appointment, you want the pain to be over as quickly as possible and so it is with Donald Trump's inauguration.

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Latest opinion

My biggest gaffe: why I (shouldn't have) ripped into my client's jeans ad

My biggest gaffe: why I (shouldn't have) ripped into my client's jeans ad

Martin Ballantine, managing director of Piracy Corporation, recalls the time a threat from an adman led to him talking himself out of an account.

BritainThinks Brexit Diaries, Week 2: Communicating effectively with leave and remain voters

BritainThinks Brexit Diaries, Week 2: Communicating effectively with leave and remain voters

PRWeek has partnered with insight and strategy consultancy BritainThinks in a unique project to take the temperature of both leave and remain voters in the run-up to triggering Article 50 and beginning the UK's exit from the EU.

Could Corbyn's 'reboot' to campaign like Trump work?

Could Corbyn's 'reboot' to campaign like Trump work?

Just 16 months into his leadership, and it already seems like the last throw of the dice for Jeremy Corbyn.

Agony Uncle: Trevor Morris on the Trump campaign, crowded offices and being more 'fun'

Agony Uncle: Trevor Morris on the Trump campaign, crowded offices and being more 'fun'

PRWeek's Agony Uncle answers questions on the Trump campaign, PR's maths ceiling, overcrowded flower beds and being more 'fun'.

PR industry's failure to predict Trump is part of a bigger picture

PR industry's failure to predict Trump is part of a bigger picture

Comms practitioners do not get out enough and mix outside of a certain familiar demographic - and in not doing so they fail to deliver the quality of advice that they could.

Nonsense about regional offices making agencies 'diverse' needs to end

Nonsense about regional offices making agencies 'diverse' needs to end

Diversity is a serious issue for public relations. If you're an agency with a regional office pretending this makes you diverse, please stop.

Shouting in the wind: the realities of NHS campaigning

Shouting in the wind: the realities of NHS campaigning

The message about the NHS could not be clearer: it's sick. Doctors warn they would worry if their families were taken ill.

Public sector: 'Pressure' will be the watchword for 2017

Public sector: 'Pressure' will be the watchword for 2017

If 2016 has taught us to expect the unexpected, it has also signalled the need to be prepared for further pressure, both on budgets and from our audiences.

Regulation: a crisis of trust?

Regulation: a crisis of trust?

Consider, if you will, two seemingly unconnected stories with potentially seismic implications for the PR industry.

Want to tackle diversity? Dump the diversity circus

Want to tackle diversity? Dump the diversity circus

I was born in Tanzania to a Ugandan father and a Rwandan-Tanzanian mother. I'm always surprised by those that talk about Africa as if it's a country and Africans as if we are all the same.

Flack on Friday: Agency boss changes name to Mr PR (seriously), plus cats, food sex, pop stars and football Tom-foolery

Flack on Friday: Agency boss changes name to Mr PR (seriously), plus cats, food sex, pop stars and football Tom-foolery

In Flack this week: Agency chief takes new name after losing bet, Weber trainee hits the right notes, and which PR agency has added an extra pay day to lift employees' January blues?

'I never knew that being black and a woman would be such a barrier to getting into PR'

'I never knew that being black and a woman would be such a barrier to getting into PR'

Tamsin*, 25, from north west London is black British. She studied marketing and media communications at the University of East London before seeking her first job in the industry.

BritainThinks Brexit Diaries, Week 1: Voters start the year with a warning to the Government

BritainThinks Brexit Diaries, Week 1: Voters start the year with a warning to the Government

PRWeek has partnered with insight and strategy consultancy BritainThinks in a unique project to take the temperature of both leave and remain voters in the run-up to triggering Article 50 and beginning the UK's exit from the EU.

From hack to flack - the 'dark side' isn't as dark as you think

From hack to flack - the 'dark side' isn't as dark as you think

Over my 18 years or so in B2B journalism it's clear to me that the two professions share many of the same skills and attributes - and that the disciplines are rapidly converging.

From the editor-in-chief: 2017 will see a remoulding of the communications business

From the editor-in-chief: 2017 will see a remoulding of the communications business

The landmark hires and strategic buys at the end of last year show us clearly what 2017 will bring for the communications business.

The NHS's 70th birthday could be inspirational for healthcare comms

The NHS's 70th birthday could be inspirational for healthcare comms

Healthcare comms in 2017 will be characterised by a refinement of the way in which we use rich media, and the 70th anniversary of the NHS.

Agency Doctor: Use January to get your agency into shape

Agency Doctor: Use January to get your agency into shape

Forget the gym membership - here are a couple of New Year's resolutions to improve the fitness of your business.

PRWeek UK's best quotes of November and December 2016

PRWeek UK rounds up our favourite quotes from November and December, including Sarah Olney's sound advice, a frustrated tube line twitter handler and the death of advertising.

Buckle up, it's going to be a bumpy ride: corporate comms predictions for 2017

Buckle up, it's going to be a bumpy ride: corporate comms predictions for 2017

The timetable may still be uncertain, but corporate comms practitioners must be able to show that business strategies are in place as Brexit nears.

Unpredictability is the new normal - 3 political predictions for 2017

Unpredictability is the new normal - 3 political predictions for 2017

If 2016 taught us anything, it's that politics is a contrary beast, so forecasting is an intimidating prospect. Nonetheless, here are three predictions for 2017.

Seeing red: what gets you fuming?

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

I find it extraordinary that public relations is an industry many struggle to understand and define, especially when it comes to our role with sales.

Seeing red: Charities are not helping their cause by ducking criticism

Seeing red: Charities are not helping their cause by ducking criticism

Charities need to face up to criticism and communicate more effectively, says Russell Hargrave, media manager at NPC

Seeing red: Everyone loses in a badly run pitch

Seeing red: Everyone loses in a badly run pitch

Only well-run pitch processes give agencies the chance to present their best work - to the ultimate benefit of the client.

Seeing red: Don't underestimate the power of a wordsmith

Seeing red: Don't underestimate the power of a wordsmith

Anyone can string a sentence together, but don't make the mistake of thinking anyone can do it well, says Wyn Matthews, editorial manager at Word Association.

PRWeek's tops of the month

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Confectionery brand Skittles showed less can be more when responding to a tricky comms situation.

Top of the month: Team GB and BOA triumph at Rio 2016

Top of the month: Team GB and BOA triumph at Rio 2016

Team GB and the wider British Olympic Association played a blinder in August. Aside from the athletes' medals haul, the reputation management and comms were gold standard.

Top of the month: How did Pokémon Go catch everyone's attention?

Top of the month: How did Pokémon Go catch everyone's attention?

There is, famously, no 'I' in 'team', but the extraordinary way in which the Pokémon Go phenomenon has played out this month leads to the question: how much 'PR' is there in 'viral'?

PRWeek's flops of the month

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Sometimes, PRWeek's UK team has a tough time selecting its Flop of the Month.

Flop of the month: Sir Philip Green's interview technique

Flop of the month: Sir Philip Green's interview technique

Sir Philip Green's summer has gone from bad to worse. First he was grilled by select committees on the demise of BHS, with his prickly demeanour not going down well.

Flop of the month: Sir Elton John versus the media

Flop of the month: Sir Elton John versus the media

Although there may be legitimate reasons for doing so, trying to muzzle the press with court orders has a nasty habit of backfiring on celebrities who take this course.