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Didier Drogba must use all tools at his disposal to defend his reputation

Didier Drogba must use all tools at his disposal to defend his reputation

The claims made against ex-Chelsea striker Didier Drogba have highlighted serious concerns about reputational damage and the knock-on effect this can have - in this case putting a significant question mark over his charity's credibility.

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Latest opinion

PR is modernising rapidly but business models must keep up

PR is modernising rapidly but business models must keep up

The findings of the #FuturePRoof project reveal an innovative UK PR industry in rude health, but billing models may have to change to keep clients happy.

Does the ban on McDonald's show Labour as red in tooth and claw?

Does the ban on McDonald's show Labour as red in tooth and claw?

The decision by Labour to ban McDonald's from having an exhibition stand at this year's party conference was taken not because of Jeremy Corbyn's vegetarianism but because of the company's refusal to recognise trade unions.

A good PR strategy might have saved BHS from oblivion

A good PR strategy might have saved BHS from oblivion

The demise of BHS once again proves that household name recognition means nothing unless you are prepared to innovate and drive a distinct personality as a brand.

Why should brands go back to school?

Why should brands go back to school?

Last year global businesses were urged to allocate 20 per cent of their philanthropic spending to education by 2020.

Communicating how cutting-edge drug treatments benefit everyone is a tough challenge

Communicating how cutting-edge drug treatments benefit everyone is a tough challenge

One of our most important comms challenges is to convince governments and regulators that costly cutting-edge treatments are worth it.

New Mayors: who cares? Those selling innovation in city services should

New Mayors: who cares? Those selling innovation in city services should

In less than one month there will be a new Mayor in the driving seat of London government.

Opinion: How effective is traditional risk management? Ask Mitsubishi

Opinion: How effective is traditional risk management? Ask Mitsubishi

The Japanese car company has gotten off to a reasonable start in its crisis management around its fake data scandal, but there's a long way to go and an all-too-familiar scenario playing out in terms of PR and reputation, says Charles Lankester, senior vice president for reputation management at Ruder Finn Asia.

Agony Aunt: Jackie Elliot on how to stay out of nasty office politics

Agony Aunt: Jackie Elliot on how to stay out of nasty office politics

The chairman of Cathcart Consulting gives her verdict on your professional conundrums

Rise of 'dark social' makes it easier than ever for brands and their bots to be intrusive

Rise of 'dark social' makes it easier than ever for brands and their bots to be intrusive

While social media have turned us into over-sharers, where do people really talk? Where do they make dinner plans, discuss TV shows and moan about horrendous customer service?

When will consumer PR agencies finally start believing in their potential?

When will consumer PR agencies finally start believing in their potential?

Now is the time for consumer PR agencies to start taking themselves more seriously as strategic brand builders.

The Panama Papers - strictly private and confidential?

The Panama Papers - strictly private and confidential?

Anyone following the wall-to-wall media and political coverage of the so-called Panama Papers over the past fortnight might be forgiven for wondering whether she or he had missed a recent Supreme Court decision abolishing the laws of confidence and privacy.

The Irish poll result is a warning to Europe's politicians

The Irish poll result is a warning to Europe's politicians

The dramatic result of the recent general election in Ireland has implications for upcoming European elections and even the Brexit debate.

Why awards matter to PR

Why awards matter to PR

The ever-shifting landscape has brought seismic changes to PR, and now creativity matters more than ever.

Engaging women voters is key to victory in the EU Referendum

Engaging women voters is key to victory in the EU Referendum

Brand marketers understand the value and are increasingly masters of engaging women - think the multi-award-winning #Like a Girl and One Billion Rising campaigns.

From the editor-in-chief: Comms strategies could decide tight Brexit vote

From the editor-in-chief: Comms strategies could decide tight Brexit vote

What do PR professionals think about the Brexit campaigns and what is the consensus about the impeding referendum?

Do charities need to rethink comms tactics to have impact?

Do charities need to rethink comms tactics to have impact?

Those of us working in comms to raise awareness of the impact of complex social issues on society - for me it is poverty in the UK - have tended to use a variety of tactics in our communication strategies: myth-busting, case studies, audience segmentation and message repetition, for example.

Haven't we been here before? The privacy injunction back under attack

Haven't we been here before? The privacy injunction back under attack

Legal action taken by a married celebrity to prevent allegations about his private life being published has been the subject of heavy criticism, particularly since the allegations have now been published in the US and Scotland.

The silence of the brands

The silence of the brands

My mates, who don't know the first thing about PR, think that I spend my time telling companies how to say things that people want to hear.

Is the move by The Times to three daily digital editions a sign that we have reached 'peak news'?

Is the move by The Times to three daily digital editions a sign that we have reached 'peak news'?

For years we have been told news is moving at ever greater speeds; that the news never stops. The assumption has been that is what people want; they want to be the first to know.

The Hodgson Review: PRs must remain vigilant

The Hodgson Review: PRs must remain vigilant

The PRCA rightly gave a "cautious welcome" to the Hodgson Review of Third Party Campaigning. There is much to welcome, but also much to worry about in its 103 pages.

Seeing red: what gets you fuming?

Seeing red: Connect with meaning

Seeing red: Connect with meaning

Next time you are tempted to send out a lifeless LinkedIn 'invite to connect', stop, says freelance PR Karen Triggs.

Seeing red: keeping the peace with the client

Seeing red: keeping the peace with the client

We find ourselves telling the client what they want to hear, not what they need to hear, says Andy Shaw, account director at Kindred.

Seeing red: put an end to the serial 'compers'

Seeing red: put an end to the serial 'compers'

People who enter every competition going are not likely to engage with your brand, says Jennifer Teale, PR manager, retail, leisure & lifestyle at Rumpus PR

PRWeek's tops of the month

Top of the Month: Greenpeace claims Arctic victory over Shell

Top of the Month: Greenpeace claims Arctic victory over Shell

Greenpeace can now put the best possible spin on years of campaigning to bring a halt to its arch-enemy Shell's plans to drill for oil in the Arctic, after the company pulled the plug on its operations in the region.

Top of the month: Jeremy Corbyn

Top of the month: Jeremy Corbyn

After his dramatic victory in the Labour leadership election, PRWeek identifies Jeremy Corbyn as the top PR performer of the past month.

Top of the month: Caitlyn's Vanity Fair cover steals stepdaughter Kim's thunder

Top of the month: Caitlyn's Vanity Fair cover steals stepdaughter Kim's thunder

Kim Kardashian who? The reality TV star famously said she wanted to 'break the internet' with her racy cover for Paper Magazine last year, but another cover - for a far more empathetic human interest story - perhaps came closer to doing so.

PRWeek's flops of the month

Flop of the Month: Turing Pharmaceuticals hikes price of life-saving drug

Flop of the Month: Turing Pharmaceuticals hikes price of life-saving drug

Little known startup Turing Pharmaceuticals caused worldwide outrage after the firm purchased live-saving drug Daraprim and raised the price by 5000 per cent.

Flop of the month: PRCA blasts official advice to charities over Lobbying Act

Flop of the month: PRCA blasts official advice to charities over Lobbying Act

The Charity Commission and the Electoral Commission are both under fire from the PRCA for giving charities conflicting advice on how to navigate the finer points of the Lobbying Act.

Flop of the month: Crisis at FIFA and fall of Blatter create comms disaster

Flop of the month: Crisis at FIFA and fall of Blatter create comms disaster

Thomas Cook was odds on favourite to be flop of the month, when its nine-year PR troubles surrounding the Corfu tragedy came to a crescendo. That was until the spectacular implosion of FIFA.

I didn't get where I am today ...

I didn't get where I am today...without working hard and laughing hard

I didn't get where I am today...without working hard and laughing hard

Ilona Hitel, the founder of The CommsCo, on two key reasons for her success.