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Isis hack on NHS shows the risk of cyber attack is omnipresent

Isis hack on NHS shows the risk of cyber attack is omnipresent

Last week, it was reported that Isis-inspired hackers carried out an attack on six NHS websites and posted brutal images of violence from the war in Syria.

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Latest opinion

Do you speak human? The best corporate comms in the post-truth world will be B2H

Do you speak human? The best corporate comms in the post-truth world will be B2H

In this period of political and societal turbulence, the only certainty is uncertainty - that's where 'business to human' communications comes in.

Brexit Diaries - Week 6: What would a good deal look like and what are the chances of one?

Brexit Diaries - Week 6: What would a good deal look like and what are the chances of one?

PRWeek has partnered with insight and strategy consultancy BritainThinks in a unique project to take the temperature of both leave and remain voters in the run-up to triggering Article 50.

No excuses: why comms has to reach those that media relations cannot

No excuses: why comms has to reach those that media relations cannot

We've all been privy to planning discussions about why a certain type of media should be targeted because some of the people a brand is trying to influence 'will read it anyway', says Laura Spence

Know your niche when pitching to the trade press

Know your niche when pitching to the trade press

The world of specialist B2B PR is populated by hard-to-please technical editors and demanding clients that may not be media savvy, so these are the dos and don'ts of trade press media relations.

Can businesses adapt their comms to the rise of nationalism?

Can businesses adapt their comms to the rise of nationalism?

As some of the world's superpowers take a more nationalistic approach and their societies become more divided, global businesses are facing entirely new comms challenges.

Smash-and-grab approach is turning influencer marketing into a 'straight-up sh*t show'

Smash-and-grab approach is turning influencer marketing into a 'straight-up sh*t show'

Most influencers are turning into glorified ad-boards, so please can everyone in the PR industry stop calling this form of paid advertising influencer marketing.

Three ways to improve local public sector communications

Three ways to improve local public sector communications

LGA director of comms David Holdstock looks at Sustainable Transformation Plans (STPs) and suggests three ways in which they could revolutionise public sector comms.

The Brexit Diaries - Week 5: Trump divides diarists but views converge on Brexit process

The Brexit Diaries - Week 5: Trump divides diarists but views converge on Brexit process

PRWeek has partnered with insight and strategy consultancy BritainThinks in a unique project to take the temperature of both leave and remain voters in the run-up to triggering Article 50.

Brand Beckham tarnished by leak of emails between him and his publicist - a legal perspective

Brand Beckham tarnished by leak of emails between him and his publicist - a legal perspective

David Beckham and his advisers have been left reeling after the release of 18.6 million emails and documents obtained from the servers of Doyen Sports, the agency responsible for running the ex-footballer's PR machine.

On mindlessness: The PR industry needs to switch off to switch on creativity

On mindlessness: The PR industry needs to switch off to switch on creativity

'Always on' working culture is great for productivity, but is it killing our creativity? Here's a theory on how we can reinvigorate our imagination - and let the ideas come to us.

Is UK Sport facing a PR disaster with its wheelchair rugby funding cut?

Is UK Sport facing a PR disaster with its wheelchair rugby funding cut?

For many, 2016 was a terrible year with just one bright spot - Britain's sporting achievement in the Olympics and Paralympics. But has this come at a cost to the spirit of the games?

We need to be global citizens in order to be successful in PR

We need to be global citizens in order to be successful in PR

There's a lot of talk around our industry these days about diversity, and it is good and right that we are collectively trying hard to force ourselves out of our British, white, middle-class straitjacket.

'BFFs with The Donald' - May took Trump by the hand and he led her to disaster

'BFFs with The Donald' - May took Trump by the hand and he led her to disaster

Theresa May is aligning herself with Trump the individual, not with the United States, and it could be fatal to her political credibility.

The Brexit Diaries - Week 4: Nobody has changed their mind and that gives us valuable insight

The Brexit Diaries - Week 4: Nobody has changed their mind and that gives us valuable insight

PRWeek has partnered with insight and strategy consultancy BritainThinks in a unique project to take the temperature of both leave and remain voters in the run-up to triggering Article 50.

Flop of the month: Uber stalls in response to Trump-related backlash

Flop of the month: Uber stalls in response to Trump-related backlash

Uber's response to criticism and protest over its CEO's association with Donald Trump and its actions over a New York taxi strike failed to halt the negative coverage.

Empower emergency service employees to take over social media for added authenticity

Empower emergency service employees to take over social media for added authenticity

As budgets fall and the public demands truth, employee content can engage communities through the unique, trusted perspective of the people who do the job.

Cyber security: why comms teams can't afford to bury their head in the sand

Cyber security: why comms teams can't afford to bury their head in the sand

What do Tesco Bank, the US Democratic National Committee and England's largest NHS Trust have in common? They have all fallen prey to high-profile cyber attacks recently.

Top of the month: Starbucks stirs right emotions with anti-Trump announcement

Top of the month: Starbucks stirs right emotions with anti-Trump announcement

Starbucks gave a lesson in how to reclaim the news agenda and emphasise its brand values in response to a potentially damaging campaign.

Did MI6 operative Chris Steele make a vital comms error by disappearing into thin air?

Did MI6 operative Chris Steele make a vital comms error by disappearing into thin air?

It has been three weeks since January 11, when former MI6 operative and author of the "Trump dossier" Christopher "Chris" Steele handed over his cat to his Surrey neighbour and disappeared with his second wife and four children.

The unconscionable arrogance of unpaid internships

The unconscionable arrogance of unpaid internships

This month, for the first time in our history, we recruited an intern.

Seeing red: what gets you fuming?

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

I find it extraordinary that public relations is an industry many struggle to understand and define, especially when it comes to our role with sales.

Seeing red: Charities are not helping their cause by ducking criticism

Seeing red: Charities are not helping their cause by ducking criticism

Charities need to face up to criticism and communicate more effectively, says Russell Hargrave, media manager at NPC

Seeing red: Everyone loses in a badly run pitch

Seeing red: Everyone loses in a badly run pitch

Only well-run pitch processes give agencies the chance to present their best work - to the ultimate benefit of the client.

Seeing red: Don't underestimate the power of a wordsmith

Seeing red: Don't underestimate the power of a wordsmith

Anyone can string a sentence together, but don't make the mistake of thinking anyone can do it well, says Wyn Matthews, editorial manager at Word Association.

PRWeek's tops of the month

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Confectionery brand Skittles showed less can be more when responding to a tricky comms situation.

Top of the month: Team GB and BOA triumph at Rio 2016

Top of the month: Team GB and BOA triumph at Rio 2016

Team GB and the wider British Olympic Association played a blinder in August. Aside from the athletes' medals haul, the reputation management and comms were gold standard.

Top of the month: How did Pokémon Go catch everyone's attention?

Top of the month: How did Pokémon Go catch everyone's attention?

There is, famously, no 'I' in 'team', but the extraordinary way in which the Pokémon Go phenomenon has played out this month leads to the question: how much 'PR' is there in 'viral'?

PRWeek's flops of the month

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Sometimes, PRWeek's UK team has a tough time selecting its Flop of the Month.

Flop of the month: Sir Philip Green's interview technique

Flop of the month: Sir Philip Green's interview technique

Sir Philip Green's summer has gone from bad to worse. First he was grilled by select committees on the demise of BHS, with his prickly demeanour not going down well.

Flop of the month: Sir Elton John versus the media

Flop of the month: Sir Elton John versus the media

Although there may be legitimate reasons for doing so, trying to muzzle the press with court orders has a nasty habit of backfiring on celebrities who take this course.