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Policing the blurred lines of 'control' between editorial and advertorial

Policing the blurred lines of 'control' between editorial and advertorial

Recent breaches of the Committee of Advertising Practice code by bloggers show that the line between editorial and advertorial is being policed and PRs should be mindful of this when planning campaigns.

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Latest opinion

Nearly 9 in 10 PR pros say they wouldn't rep Cecil the Lion's killer

Nearly 9 in 10 PR pros say they wouldn't rep Cecil the Lion's killer

The vast majority of respondents to a poll on PRWeek US said they would not provide crisis communications support to embattled dentist Walter Palmer.

Is Ashley Madison's crime being caught with its servers round its ankles?

Is Ashley Madison's crime being caught with its servers round its ankles?

The owners of the Ashley Madison website have a reputational crisis on their hands and some might argue they got what they deserve.

J Austin & Associates ends work with Cecil the Lion's killer after one day

J Austin & Associates ends work with Cecil the Lion's killer after one day

Walter Palmer, the dentist that has been identified as having killed Cecil the Lion during a hunting trip in Zimbabwe, hired J Austin & Associates on Tuesday.

Three golden oldie PR tactics that we're overlooking

Three golden oldie PR tactics that we're overlooking

New PR techniques are great but you should make sure you get some of the oldest tactics right first.

Healthcare communications: The buzz of It

Healthcare communications: The buzz of It

Healthcare comms has a role in tackling falling life expectancy in Western societies and creating a more joined-up care system.

Why silence, not fundraising tactics, sunk GoGen

Why silence, not fundraising tactics, sunk GoGen

The demise of GoGen last weekend was an object lesson in the dangers of not refining your crisis comms response.

The softly-softly approach can't slow down a speeding train

The softly-softly approach can't slow down a speeding train

Nudge theory is a useful tool in the public health armoury but the growth in chronic diseases will require more robust action.

Can communications save the health of the nation?

Can communications save the health of the nation?

Eliciting behaviour change through healthcare campaigns is an increasingly prevalent parameter of success - and for good reason.

Where are the support networks for gay PR people?

Where are the support networks for gay PR people?

The PR world has always had a large number of gay practitioners but support networks for this community remain notably absent.

Brands and the arts: Why sponsorship is no longer enough

Brands and the arts: Why sponsorship is no longer enough

Brands are no strangers to art event sponsorships.

Amy Lawrence, deputy football correspondent at The Observer, on declining media access to the industry
A gallant apology - Why did Mitsubishi's brave expression of remorse trigger a domino effect?

A gallant apology - Why did Mitsubishi's brave expression of remorse trigger a domino effect?

Relatives of UK prisoners of war have urged Mitsubishi to extend its apology to all prisoners subjected to forced labour during the Second World War after its historic apology to US POWs at the weekend.

Unmassing the Middle East

Unmassing the Middle East

Many international organisations still insist on seeing the Middle East as one big mass, but it is a mistake to parcel individual countries together too closely.

Professional associations for internal comms are the living parody of the Cheshire Cat

Professional associations for internal comms are the living parody of the Cheshire Cat

For the past decade "IC is at a crossroads" has become a clichéd topic in books, conferences and online discussions.

How 14 brands are getting emojinal on #WorldEmojiDay

How 14 brands are getting emojinal on #WorldEmojiDay

It's not easy for brands to keep their emojians under control today.

Freddie Starr: when reputation management in the courts goes wrong

Freddie Starr: when reputation management in the courts goes wrong

Last Friday it was announced that Freddie Starr had lost his defamation claim against Karin Ward, a woman who claimed (on the BBC and ITV) he had groped her when she was 15.

To kill a sequel or to not kill a sequel? That is the question

To kill a sequel or to not kill a sequel? That is the question

Earlier this week, more than half a century after To Kill A Mockingbird was first published, Harper Lee's second offering Go Set a Watchman finally hit bookshelves in more than 70 countries worldwide.

Social media prize promotions: Five tips to stay out of trouble

Social media prize promotions: Five tips to stay out of trouble

It's ironic that when brands are working harder to win consumer trust, their promotions are often just a click away from becoming PR disasters. Complaints to the ASA rose to more than 30,000 in 2014 and recent surveys suggest members of the public are sceptical about the fairness of prize promotions.

My biggest gaffe: Never underestimate the power of free

My biggest gaffe: Never underestimate the power of free

Loudmouth PR account director Clare Johnson failed to appreciate the public's enthusiasm for free stuff.

Brands are failing women's sport

Brands are failing women's sport

The success of the England team at the recent FIFA Women's World Cup has only further increased my ire because it highlights the great brand hypocrisy of our time: why aren't brands investing in women's sport?

Seeing red: what gets you fuming?

Seeing red: Connect with meaning

Seeing red: Connect with meaning

Next time you are tempted to send out a lifeless LinkedIn 'invite to connect', stop, says freelance PR Karen Triggs.

Seeing red: put an end to the serial 'compers'

Seeing red: put an end to the serial 'compers'

People who enter every competition going are not likely to engage with your brand, says Jennifer Teale, PR manager, retail, leisure & lifestyle at Rumpus PR

Seeing red: Antisocial media needs to stop

Seeing red: Antisocial media needs to stop

Clients and agencies must see social comms as more than an invasive add-on, says Ben Caspersz, MD and founder, Claremont Communications.

PRWeek's tops of the month

Top of the month: Greenpeace campaign takes Banco Santander to task

Top of the month: Greenpeace campaign takes Banco Santander to task

Top marks go to environmental campaign group Greenpeace for bringing the parent group of Santander to the negotiating table with a hard-hitting campaign against rainforest destruction in Indonesia.

Top of the month: Benedict Cumberbatch recovers from race row

Top of the month: Benedict Cumberbatch recovers from race row

In an interview on American talk show Tavis Smiley, actor Benedict Cumberbatch caused controversy when he raised the issue of diversity within acting.

Top of the month: Rosetta space mission leaves Kim Kardashian seeing stars

Top of the month: Rosetta space mission leaves Kim Kardashian seeing stars

It was a story to rival the best Hollywood sci-fi, but this real-life space mission became a global media phenomenon.

PRWeek's flops of the month

Flop of the month: Protein World's 'Beach Body' ads hit the wrong note

Flop of the month: Protein World's 'Beach Body' ads hit the wrong note

Sports and nutrition retailer Protein World massively misjudged the message sent out via its 'Beach Body' campaign.

Flop of the Month: Barnardo's slated for paying Made in Chelsea star £3,000

Flop of the Month: Barnardo's slated for paying Made in Chelsea star £3,000

Children's charity Barnardo's came under fire after The Sun accused it of paying reality TV star 'Binky' Felstead £20,000 for promoting the charity on Instagram.

Flop of the month: Green Party wrong-footed by off-colour remarks

Flop of the month: Green Party wrong-footed by off-colour remarks

Those inclusive, liberal, lefty types at the Green Party never seem to put a foot wrong when appealing to their core constituency of sandal-wearing, muesli-knitting tree lovers. Do they?

I didn't get where I am today ...

I didn't get where I am today...without working hard and laughing hard

I didn't get where I am today...without working hard and laughing hard

Ilona Hitel, the founder of The CommsCo, on two key reasons for her success.