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In the spotlight

Why Israel is losing the war for public opinion over Gaza

Why Israel is losing the war for public opinion over Gaza

The Gaza conflict, now into its third week, has had one distinguishing feature in the eight days.

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Latest opinion

Institutional investors have a valuable voice

Institutional investors have a valuable voice

Fund managers' refreshing willingness to speak at key times is now a handy weapon in our PR armoury.

Pitching and briefing the media from Israel during wartime

Pitching and briefing the media from Israel during wartime

An Israel-based agency executive explains how he and his team keep their focus amid the air-raid sirens and other wartime inconveniences.

Reports: Activist hedge fund takes stake in Interpublic Group

Reports: Activist hedge fund takes stake in Interpublic Group

Reports by The New York Times' DealBook blog, Bloomberg News, and The Wall Street Journal all said the hedge fund will encourage the holding company to sell itself to a rival.

Agency doctor: the current agency team will not cut it in the future

Agency doctor: the current agency team will not cut it in the future

Agencies face a bright and promising future, but only if they move away from traditional structures and practices.

Is this a terminal crisis for Malaysia Airlines?

Is this a terminal crisis for Malaysia Airlines?

It depends how much trust passengers will continue to have on the brand.

Taking the fear out of networking

Taking the fear out of networking

Ex-european director of external communications at Coca-Cola Enterprises, Debbie Spitz, shares her tips on how to get the best from, and even enjoy, networking.

We are fishing out the hidden communicators

We are fishing out the hidden communicators

You don't need to be Machiavellian to rid departments of unaccountable 'embedded' communicators.

How today's select committees could be a formidable force

How today's select committees could be a formidable force

Select committees now have a high profile and an effect on public policy. But there's still room for improvement.

Who real-timed it best -- Adidas or Lufthansa?

Who real-timed it best -- Adidas or Lufthansa?

German companies celebrate their team winning the World Cup for the fourth time.

FIFA's resilience shows the media's diminishing impact

FIFA's resilience shows the media's diminishing impact

It is almost impossible to grab attention through all the noise. The truth has become invisible.

Why comms directors underestimate the power of politicians

Why comms directors underestimate the power of politicians

I woke up on Monday morning to Ian Stewart of Deloitte on the Today programme telling me that the biggest worry for corporate CFOs was next year's election and an EU referendum.

Approaching the final whistle: The World Cup PR winners and losers so far

Approaching the final whistle: The World Cup PR winners and losers so far

As with so many major sporting events, the period immediately beforehand sees naysayers making a last ditch play for column centimetres.

The three 'must-dos' for crisis communicators

The three 'must-dos' for crisis communicators

A council's reputation can be destroyed in a few hours if you aren't prepared and fail to move fast during a crisis.

From the editor-in-chief: The death of PR agencies - as we know them

From the editor-in-chief: The death of PR agencies - as we know them

All the evidence gathered from PRWeek's investigations over the past month points to a couple of crucial conclusions...

Hague's 'Brangelina' stunt distracts public from the real issue

Hague's 'Brangelina' stunt distracts public from the real issue

'Team Hague' failed to make the right impression when its message got lost among 'Brangelina' fever

Top of the month: Walmart leaves The New York Times seeing red

Top of the month: Walmart leaves The New York Times seeing red

Walmart got a big tick when it made corrections in red pen to a negative New York Times article and posted the notes on its blog

The best evidence is tested on its merits

The best evidence is tested on its merits

Evidence that informs public policy must stand the test of scrutiny, whether it is from NGOs or businesses.

Mental Wealth: Call yourself a leader?

Mental Wealth: Call yourself a leader?

Our resident psychologist asks aspiring leaders: are you radical enough to incite establishment murder plots?

Agency doctor: spend more effort on keeping and growing your existing clients

Agency doctor: spend more effort on keeping and growing your existing clients

It makes sense to work out where your client relationships are strong and where they need work, and develop a strategy to keep your most valued clients loyal.

Facebook breaks communications' golden rule with study scandal

Facebook breaks communications' golden rule with study scandal

Facebook's recently revealed study in 'emotional contagion' provoked angry responses from many internet users - and a pending inquiry from the Information Commissioner's Office. The response from the company not only showed a lack of understanding and empathy, but is a textbook example of how not to respond to a crisis, says Aspectus PR's Alastair Turner.

Hit or Miss?

Hit or Miss? Tulisa Contostavlos allows BBC Three documentary to follow her trials

Hit or Miss? Tulisa Contostavlos allows BBC Three documentary to follow her trials

Singer and former X-Factor judge Tulisa Contostavlos chose to be filmed for a BBC Three documentary, 'Tulisa: The Price of Fame', as she went on trial for supplying cocaine to an undercover Sun reporter.

Hit or Miss? Tesco focuses on turnaround story amid CEO change

Hit or Miss? Tesco focuses on turnaround story amid CEO change

Tesco announced this week that its CEO Philip Clarke is to be replaced by Unilever's head of personal care, Dave Lewis.

Hit or Miss? Airbnb reveals new branding to the world

Hit or Miss? Airbnb reveals new branding to the world

Airbnb, the short-term accommodation businesss, updated its brand identity this week and introduced a new logo that it named the Bélo, "the universal symbol of belonging".

Seeing red: what gets you fuming?

Seeing red: Local government needs to regain trust, not lose it

Seeing red: Local government needs to regain trust, not lose it

Stop telling us to 'spin' says Cormac Smith, chairman of LGcommunications.

Seeing red: giving PR teams a real business objective

Seeing red: giving PR teams a real business objective

Speed Communications director John Brown talks client behaviours he can't stand.

Seeing red: why RFPs are sounding the death knell for our sanity

Seeing red: why RFPs are sounding the death knell for our sanity

Nick Williams, senior vice-president and partner, head of public affairs, at FleishmanHillard, fumes at poorly presented requests for proposals.

PRWeek's tops of the month

Top of the month: Home Secretary delivers stinging attack on Police Federation

Top of the month: Home Secretary delivers stinging attack on Police Federation

Good on Home Secretary Theresa May for giving the Police Federation a kicking.

Top of the month: Samsung lands supporting role in Oscars A-list selfie

Top of the month: Samsung lands supporting role in Oscars A-list selfie

PRWeek senior reporter John Owens applauds Samsung and Ellen DeGeneres for earning sponsorship amplification.

Top of the month: Iceland distances itself from prosecution of 'dumpster divers'

Top of the month: Iceland distances itself from prosecution of 'dumpster divers'

PRWeek digital editor Lynsey Barber applauds frozen food retailer Iceland for telling the CPS it did not instigate or agree with the prosecution of three people accused of taking food from the bins outside its Kentish Town store.

PRWeek's flops of the month

Flop of the month: Kent commissioner gets tongue-tied in own documentary

Flop of the month: Kent commissioner gets tongue-tied in own documentary

Kent police and crime commissioner Ann Barnes' documentary was a PR disaster.

Flop of the month: heavy-handed PR backfires on MasterCard and House PR

Flop of the month: heavy-handed PR backfires on MasterCard and House PR

PRWeek news editor Daniel Farey-Jones laments House PR's attempt to 'leverage' sponsorship amplification.

Flop of the month: Dreft sponsors birth of pop star Kevin Jonas' daughter

Flop of the month: Dreft sponsors birth of pop star Kevin Jonas' daughter

PRWeek reporter Jonathan Tilley is appalled by Procter & Gamble's detergent brand Dreft sponsoring the birth of pop musician Kevin Jonas' daughter.

I didn't get where I am today ...

I didn't get where I am today... without being bold

I didn't get where I am today... without being bold

Hilary Cross, director of external affairs at Macmillan Cancer Support, explains why it is important that she makes a difference.