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What's the comms verdict on 100 days of Trump?

What's the comms verdict on 100 days of Trump?

This Saturday marks 100 days of President Trump. The milestone prompted a declaration from the White House that Trump had accomplished more in his first 100 days than any other president since Franklin Roosevelt.

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Latest opinion

Flop of the Month: United Airlines turns passenger drama into full-blown crisis

Flop of the Month: United Airlines turns passenger drama into full-blown crisis

It was a tough choice between the United Airways fiasco and the Pepsi 'protest ad' debacle featuring Kendall Jenner for April's Flop of Month, but the airline edged it.

Wikitribune is a shot in the arm for the media and good for the PR industry, too

Wikitribune is a shot in the arm for the media and good for the PR industry, too

We've witnessed the rise of citizen journalism. We've heard about the wisdom of crowds. And lately, of course, we've been introduced to the scourge of "fake news".

The Brexit Diaries - election special: Was Theresa May right to call a snap election?

The Brexit Diaries - election special: Was Theresa May right to call a snap election?

PRWeek has partnered with insight and strategy consultancy BritainThinks in a unique project to take the temperature of both leave and remain voters. Diarists will be canvassed for their views at crucial moments during the two-year Brexit process, following the triggering of Article 50.

As surveillance technology increases, public engagement over how we use it is crucial

As surveillance technology increases, public engagement over how we use it is crucial

We should embrace what better surveillance technology offers, but it must be done in an environment where there is transparency, consent and understanding.

Today's PR people need to understand algorithms to achieve cut-through

Today's PR people need to understand algorithms to achieve cut-through

The days when PR effort was simply measured by weight of media coverage and spurious and meaningless metrics are almost gone.

You can write, right? Five tips for future PR practitioners

You can write, right? Five tips for future PR practitioners

There's a 'national day' for almost everything, and 10 April didn't disappoint, offering a celebration for siblings, cinnamon crescents and farmyard animals.

Why your idea is probably sh*t - and why creativity without strategy is just jazz hands and pop-ups

Why your idea is probably sh*t - and why creativity without strategy is just jazz hands and pop-ups

"I know!" shouts an enthusiastic account exec at an all-hands brainstorm. "Free runners!"

'The social (media) party will win' - why are big comms agencies in France staying out of the presidential elections?

'The social (media) party will win' - why are big comms agencies in France staying out of the presidential elections?

For a long time in France, major communication agencies loved to display their support to presidential candidates. All the key industry names used to commit to our political wannabes.

Rogue One: A Brexit Story

Rogue One: A Brexit Story

A rushed election engineered to further divide the country, further international referendums and growing fears, calling the fundamentals of democracy as we have known it into question.

Theresa May must sell the General Election to an electorate hit by voter-fatigue

Theresa May must sell the General Election to an electorate hit by voter-fatigue

Prime Minister Theresa May had been ruling out an early General Election right up to the point at which she called one.

The many and varied roles of the Judicial Office comms team

The many and varied roles of the Judicial Office comms team

The chances are you've never heard of the Judicial Office (JO); the relatively small but crucial part of the civil service where I work.

Bogus influencers are undermining brand confidence and confusing the state of play

Bogus influencers are undermining brand confidence and confusing the state of play

When the number of something increases, it typically follows that the value decreases.

Just how Christian is an Easter egg hunt?

Just how Christian is an Easter egg hunt?

Step aside Jesus - the Easter bunny is in town!

Safeguarding public sector reputations in a post-truth world

Safeguarding public sector reputations in a post-truth world

As a child, I justified my bad behaviour relentlessly; it was always my friends' faults, they had told me to do it.

The United Airlines incident was viral content, not a crisis

The United Airlines incident was viral content, not a crisis

Whatever United Airlines is going through, it's not a crisis. Just because you've drafted a holding statement about something doesn't make it a crisis.

Four ways Theresa May's comms team is about to enter a PR minefield, at home and abroad

Four ways Theresa May's comms team is about to enter a PR minefield, at home and abroad

Prime Minister Theresa May has officially notified the EU that the UK is leaving. Her historic letter to European Council president Donald Tusk has triggered Article 50 and formally set in motion two years of negotiations. If all goes to plan, Brexit will take place in March 2019.

The five stages of brand grief (as experienced recently by Pepsi)

The five stages of brand grief (as experienced recently by Pepsi)

On the morning of 7 May 1937, engineers standing around the still-smoldering wreckage of the LZ 129 Hindenburg had a moment of quiet reflection.

A male PR industry saying it can't understand women as an audience isn't good enough in 2017

A male PR industry saying it can't understand women as an audience isn't good enough in 2017

Adrian Pettett's piece in PRWeek on gender diversity in sports PR raised some important points.

To be nice or not to be nice? That is the question

To be nice or not to be nice? That is the question

If you ever find yourself in a meeting with ad guys, policy wonks, media buyers and, of course, PR consultants, wait until the client cracks a joke. In fact, wait until the client says anything remotely amusing.

The Brexit Diaries - week 12: Article 50 - can the Government heal Britain and deliver on expectations?

The Brexit Diaries - week 12: Article 50 - can the Government heal Britain and deliver on expectations?

PRWeek partnered with insight and strategy consultancy BritainThinks in a unique project to take the temperature of both leave and remain voters in the run-up to Article 50 being triggered. This is the final part of the current series but BritainThinks will be back soon.

Seeing red: what gets you fuming?

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

I find it extraordinary that public relations is an industry many struggle to understand and define, especially when it comes to our role with sales.

Seeing red: Charities are not helping their cause by ducking criticism

Seeing red: Charities are not helping their cause by ducking criticism

Charities need to face up to criticism and communicate more effectively, says Russell Hargrave, media manager at NPC

Seeing red: Everyone loses in a badly run pitch

Seeing red: Everyone loses in a badly run pitch

Only well-run pitch processes give agencies the chance to present their best work - to the ultimate benefit of the client.

Seeing red: Don't underestimate the power of a wordsmith

Seeing red: Don't underestimate the power of a wordsmith

Anyone can string a sentence together, but don't make the mistake of thinking anyone can do it well, says Wyn Matthews, editorial manager at Word Association.

PRWeek's tops of the month

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Confectionery brand Skittles showed less can be more when responding to a tricky comms situation.

Top of the month: Team GB and BOA triumph at Rio 2016

Top of the month: Team GB and BOA triumph at Rio 2016

Team GB and the wider British Olympic Association played a blinder in August. Aside from the athletes' medals haul, the reputation management and comms were gold standard.

Top of the month: How did Pokémon Go catch everyone's attention?

Top of the month: How did Pokémon Go catch everyone's attention?

There is, famously, no 'I' in 'team', but the extraordinary way in which the Pokémon Go phenomenon has played out this month leads to the question: how much 'PR' is there in 'viral'?

PRWeek's flops of the month

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Sometimes, PRWeek's UK team has a tough time selecting its Flop of the Month.

Flop of the month: Sir Philip Green's interview technique

Flop of the month: Sir Philip Green's interview technique

Sir Philip Green's summer has gone from bad to worse. First he was grilled by select committees on the demise of BHS, with his prickly demeanour not going down well.

Flop of the month: Sir Elton John versus the media

Flop of the month: Sir Elton John versus the media

Although there may be legitimate reasons for doing so, trying to muzzle the press with court orders has a nasty habit of backfiring on celebrities who take this course.