When I was asked to take over the Mirror litigation, I was trying to get out of phone hacking. I had just steered 55 claims against the News of the World to a successful conclusion. It had been a gruelling few years, which I had gone straight into after two heavy libel claims. I was looking forward to moving on.
This week in Galway, 17 years after the Good Friday Agreement was signed, the heir to the British throne met with the leader of the provisional republican movement that murdered his great uncle and mentor 35 years ago.
Little surprises me about this month's Twitter trends. Top of the list is Britain's Got Talent, shortly followed by the new Mad Max film.
I teach story seminars to creative fiction writers, screenwriters and directors. But over time, I saw many business executives sitting at my seminars.
For the clear losers at the election - Labour, the Liberal Democrats and UKIP - new leadership and new policies won't be enough to turn the tide without new ways to communicate with the electorate.
The new perceived wisdom of the commentariat is to see the parallels between the situation faced by John Major in 1992 and the Prime Minister now as guides to the likely path that this Government will follow. In fact, the situation is entirely different.
It is now a year since the European Court of Justice ruled that Google must remove links to "inaccurate, inadequate, irrelevant or excessive" content about a private individual.
The stats show that when you ask the general public what the most important issue in British politics is, most will reply "trust". Day in, day out, politicians are painted as liars, never able to answer a question directly.
PR professionals have long understood the significance of brand value and reputation.
Sports and nutrition retailer Protein World massively misjudged the message sent out via its 'Beach Body' campaign.
Having worked in and around the public relations business for close to 25 years now, I can sense - from the reports that follow - that the consultancy sector is going through a positive phase.
Since October I had consistently predicted on TV, national press, radio and social media that the Conservatives would win a majority on 7 May. Here's why:
It is the first full week of the new Government and after a weekend's rest, following a shock ending, we're now into Cameron - Part II. But will it be more of the same or will the franchise be taken off in a new direction?
The economy? Milifandom? Bacon sandwiches? PRWeek deputy editor John Harrington gives his take on where the general election was won and where it was lost.
It was a night to remember and one that will have fundamental implications for British politics for some time to come.
This may come as a surprise, but in a complex industry like IT, analyst recommendations can drive over 50 per cent of purchases.
Digital and social media have made marketing communications virtually synonymous with PR, according to speakers at the PRWeek PR360 summit in central London this week.
As I approach my 50th birthday, having spent more than 25 years in the marketing communications industry, working for major companies as diverse as Harrods, Warner Bros Pictures International and EMI Records, I stand at a career crossroads faced by an industry I personally feel is obsessed with youth and social media rather than years of relevant experience.
In the run up to the election, The Equality Movement launched a digital campaign asking political parties to address gender equality as a mainstream economic issue, and here is why: fewer women will vote in this general election than men.
A few weeks ago, I was with the head of a medium-sized firm when he was asked to sign a letter to a national newspaper in support of a political party.
"How do you measure success?" is a phrase that every PR professional has heard in a new business pitch.
People who enter every competition going are not likely to engage with your brand, says Jennifer Teale, PR manager, retail, leisure & lifestyle at Rumpus PR
Clients and agencies must see social comms as more than an invasive add-on, says Ben Caspersz, MD and founder, Claremont Communications.
We find ourselves telling the client what they want to hear, not what they need to hear, says Andy Shaw, account director at Kindred.
Top marks go to environmental campaign group Greenpeace for bringing the parent group of Santander to the negotiating table with a hard-hitting campaign against rainforest destruction in Indonesia.
In an interview on American talk show Tavis Smiley, actor Benedict Cumberbatch caused controversy when he raised the issue of diversity within acting.
It was a story to rival the best Hollywood sci-fi, but this real-life space mission became a global media phenomenon.
Children's charity Barnardo's came under fire after The Sun accused it of paying reality TV star 'Binky' Felstead £20,000 for promoting the charity on Instagram.
Those inclusive, liberal, lefty types at the Green Party never seem to put a foot wrong when appealing to their core constituency of sandal-wearing, muesli-knitting tree lovers. Do they?
It is difficult to know the exact moment to pull the plug and accept that one is in a battle one cannot win, but the comms team at Sheffield United can reasonably be accused of a defensive error with its handling of the Ched Evans debacle.