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Panic has prompted businesses to speak out on Scottish independence

Panic has prompted businesses to speak out on Scottish independence

At the end of January I wrote an article for PRWeek that challenged Scottish businesses to contribute more to the independence referendum debate.

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Latest opinion

Lose the wingman

Lose the wingman

All PR people love working a room, right? Not always. Talk Talk's PR manager Clara Biu shares what she has learnt about how to become a more active networker (and even enjoy it).

Referendum result: How the comms battle was won and how it will change the landscape forever

Referendum result: How the comms battle was won and how it will change the landscape forever

In the end, the victory for the Unionist campaign in the Scottish Referendum was resounding, but came only after a one-point lead in one poll for the nationalists caused a panic among the UK political establishment.

The tech industry is in danger of becoming more remote than ever

The tech industry is in danger of becoming more remote than ever

I'm not quite sure why anyone is surprised at the tone and breadth of criticism of technology companies outlined in The Financial Times this week.

Brooklyn Brothers on why the Jaguar XE launch event had sex appeal

Brooklyn Brothers on why the Jaguar XE launch event had sex appeal

Miranda Mitchell is head of outreach at The Brooklyn Brothers and was a key figure behind the spectacular £4m launch event of the new Jaguar XE on Monday evening.

Branded 9/11 tributes called out on Twitter

Branded 9/11 tributes called out on Twitter

A number of brands created 9/11-themed tweets on Thursday morning - and a handful rushed to delete them after complaints from Twitter users.

Close ties essential for social workers and press office colleagues

Close ties essential for social workers and press office colleagues

The heat generated by two recent child protection stories shows the need for better relations between social care workers and their press offices.

Political party tie-ups set to continue amid uncertainty of public opinion

Political party tie-ups set to continue amid uncertainty of public opinion

General election polling suggests the era of coalitions and political uncertainty will be with us a while longer.

A global climate deal is crucial to firms looking to go greener

A global climate deal is crucial to firms looking to go greener

Businesses need a binding global climate deal if they are to develop innovative products and services for a greener future.

From the editor-in-chief: Private sector can reignite the climate change debate

From the editor-in-chief: Private sector can reignite the climate change debate

What has always fascinated me about the comms business is that this is an industry built on intelligent debate.

The problem with climate change? It doesn't exist

The problem with climate change? It doesn't exist

The public's obsession with climate change, a common feature during much of the 1980s and 1990s, has been waning rapidly.

A compelling climate change narrative to defeat the doubters

A compelling climate change narrative to defeat the doubters

We're not failing to communicate climate change; we're failing to communicate what to do about it and to get people to buy into the necessary radical action.

Six principles that brands must follow to survive

Six principles that brands must follow to survive

As pressure mounts on the world's resources, brands must reconfigure themselves to be sustainable citizens.

How tech journalists reacted to the debut of Apple Watch and the iPhone 6

How tech journalists reacted to the debut of Apple Watch and the iPhone 6

Apple took the wraps off the latest versions of the iPhone, the Apple Pay mobile payment system, and Apple Watch on Tuesday.

The Scottish Referendum: Has the Yes vote peaked too soon?

The Scottish Referendum: Has the Yes vote peaked too soon?

"Union on a knife edge" cried the Daily Mail at the end of August as its opinion poll showed just six points between a No vote at 53 per cent and Yes at 47 per cent.

Twitter and the law: An eight-point guide

Twitter and the law: An eight-point guide

Solicitor Tom Rudkin outlines the legal pitfalls of posting on social media, and Twitter in particular

Why the CIPR's maternity leave measures must lead to a fundamental shift

Why the CIPR's maternity leave measures must lead to a fundamental shift

Under one arm, you are cradling your baby. In the other, you are clutching your mobile phone briefing the editor of Newsnight on behalf of a client.

Birth of a new body

Birth of a new body

This week the CIPR introduces a new package of measures helping PR women navigate maternity leave. Board member and chair of the Professional Practices Committe Sarah Hall explains why this is so important.

By the numbers: The road to $100m in donations for the ALS Association

By the numbers: The road to $100m in donations for the ALS Association

PRWeek looks at the social media activity behind the #IceBucketChallenge, which resulted in more than $100 million in donations to the ALS Association as of Friday morning.

Being an informal whistleblower should be part of the job description - in theory

Being an informal whistleblower should be part of the job description - in theory

Former Walsall Council senior press officer Dan Slee reflects on how public sector communicators should react to bad news such as the catalogue of sexual abuse uncovered in Rotherham.

BuzzFeed analysis pegs Clinton press secretaries as most evasive

BuzzFeed analysis pegs Clinton press secretaries as most evasive

Press secretaries during President Bill Clinton's administration used more evasive language than any other White House chief communicator since 1993, according to a BuzzFeed analysis.

Hit or Miss?

Hit or Miss? Apple customers bite back over free U2 album

Hit or Miss? Apple customers bite back over free U2 album

Apple caved into mounting consumer pressure this week by releasing a 'U2 album removal tool'.

Hit or Miss? Apple unveils new iPhones at latest product launch

Hit or Miss? Apple unveils new iPhones at latest product launch

This week saw Apple’s latest product launch event, with the unveiling of its new iPhone models and Apple Watch.

Hit or Miss? Prostate cancer charity rejects donations after nude celebrity photo leaks

Hit or Miss? Prostate cancer charity rejects donations after nude celebrity photo leaks

The Prostate Cancer Foundation has rejected donations totalling around $6,000 offered by users of one of the internet forums where links to stolen naked images of Hunger Games star Jennifer Lawrence and other celebrities were posted.

Seeing red: what gets you fuming?

Top of the month: Walmart leaves The New York Times seeing red

Top of the month: Walmart leaves The New York Times seeing red

Walmart got a big tick when it made corrections in red pen to a negative New York Times article and posted the notes on its blog

Seeing red: Local government needs to regain trust, not lose it

Seeing red: Local government needs to regain trust, not lose it

Stop telling us to 'spin' says Cormac Smith, chairman of LGcommunications.

Seeing red: giving PR teams a real business objective

Seeing red: giving PR teams a real business objective

Speed Communications director John Brown talks client behaviours he can't stand.

PRWeek's tops of the month

Top of the month: Home Secretary delivers stinging attack on Police Federation

Top of the month: Home Secretary delivers stinging attack on Police Federation

Good on Home Secretary Theresa May for giving the Police Federation a kicking.

Top of the month: Samsung lands supporting role in Oscars A-list selfie

Top of the month: Samsung lands supporting role in Oscars A-list selfie

PRWeek senior reporter John Owens applauds Samsung and Ellen DeGeneres for earning sponsorship amplification.

Top of the month: Iceland distances itself from prosecution of 'dumpster divers'

Top of the month: Iceland distances itself from prosecution of 'dumpster divers'

PRWeek digital editor Lynsey Barber applauds frozen food retailer Iceland for telling the CPS it did not instigate or agree with the prosecution of three people accused of taking food from the bins outside its Kentish Town store.

PRWeek's flops of the month

Flop of the month: Kent commissioner gets tongue-tied in own documentary

Flop of the month: Kent commissioner gets tongue-tied in own documentary

Kent police and crime commissioner Ann Barnes' documentary was a PR disaster.

Flop of the month: heavy-handed PR backfires on MasterCard and House PR

Flop of the month: heavy-handed PR backfires on MasterCard and House PR

PRWeek news editor Daniel Farey-Jones laments House PR's attempt to 'leverage' sponsorship amplification.

Flop of the month: Dreft sponsors birth of pop star Kevin Jonas' daughter

Flop of the month: Dreft sponsors birth of pop star Kevin Jonas' daughter

PRWeek reporter Jonathan Tilley is appalled by Procter & Gamble's detergent brand Dreft sponsoring the birth of pop musician Kevin Jonas' daughter.

I didn't get where I am today ...

I didn't get where I am today... without being bold

I didn't get where I am today... without being bold

Hilary Cross, director of external affairs at Macmillan Cancer Support, explains why it is important that she makes a difference.