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Research data is a golden opportunity for university PR teams

Research data is a golden opportunity for university PR teams

UK universities have this week found out how they have fared in the Research Excellence Framework (REF), a long process that has had a profound influence over every aspect of higher education for the past few years.

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Latest opinion

Why Airbnb is becoming a publisher

Why Airbnb is becoming a publisher

Few companies better epitomise the potential for digital disruption than Airbnb.

Deal or No Deal?

Deal or No Deal?

Nice guys never win, so they say. Always beaten to the girl or to the top job, they are invariably left consoling themselves that at least they "did the right thing".

Why should social media matter to non-consumer-facing brands?

Why should social media matter to non-consumer-facing brands?

Burberry, ITV, Marks & Spencer and Sainsbury's: what do they have in common?

Clifford Chance report has comms chiefs thinking: "There but for the grace of God..."

Clifford Chance report has comms chiefs thinking: "There but for the grace of God..."

The bungled media briefing that wiped billions of pounds off the share prices of leading insurance companies has lifted the lid on the murky world of media relations.

Watch YouTube's top 10 trending videos of the year

Watch YouTube's top 10 trending videos of the year

YouTube compiled the top 10 most talked about videos this year.

Mixed forecast for sector but PR has proved its worth

Mixed forecast for sector but PR has proved its worth

The outlook is mixed as cuts start to bite, but the public sector is hiring again as bodies accept the key role strategic comms plays.

NHS plans could be a win-win for patients and PR

NHS plans could be a win-win for patients and PR

A radical new blueprint for the NHS has been received positively but the rate of change depends on the outcome of 2015's election.

Electorate faces another round of compromise

Electorate faces another round of compromise

As the general election nears, voters disillusioned with politicians and the parties they represent face the same messy compromise.

Digital reputation management is not just for a crisis

Digital reputation management is not just for a crisis

A brand's presence online has a real and lasting impact on its reputation, so the need for agencies to provide digital expertise must grow during 2015.

Agency Doctor: actions speak louder than words

Agency Doctor: actions speak louder than words

The launch of the PRWeek Power Book 2015 is the perfect time to review your leadership style.

Content is king but don't forget to plan

Content is king but don't forget to plan

Planning is key and content is king as boardrooms prepare to combat unpredictability in the markets and political arena in 2015.

Firefighting in the brave new world of libel law

Firefighting in the brave new world of libel law

Changes to defamation laws this year mean pre-empting reputational damage is more crucial than ever, says Nigel Tait, managing partner at Carter Ruck.

We don't want to be loved, what we need and deserve is a little respect

We don't want to be loved, what we need and deserve is a little respect

The morning after the PRCA national awards, Stephen Waddington and I spoke together at an event hosted by The Crowd And I. Entitled #Future PR, it discussed the industry's response to criticism of our trade. We were asked for our thoughts on The Independent's Ian Burrell's sweeping ­assertion that the past 12 months had been "a PR disaster for PR". Not surprisingly, we both rejected that view, and with some enthusiasm.

We have gone back to the future by keeping things simple and more professional

We have gone back to the future by keeping things simple and more professional

As my year as president of the CIPR draws to a close, it's time to reflect on a busy year, and to look forward to continuing our march towards professionalism in 2015.

Mental Wealth: Why we should not kid ourselves

Mental Wealth: Why we should not kid ourselves

Overconfidence that we know more than we actually do means we rarely take adequate precautions to deal with life's perils.

Agony Uncle: modesty, a complete Hunt and death by PowerPoint

Agony Uncle: modesty, a complete Hunt and death by PowerPoint

The co-author of PR Today and Richmond University's professor of PR gives it to you straight.

How to Influence the Influencers

How to Influence the Influencers

A big part of the PR mix is to win mindshare with leading industry analysts.

Flop of the month: Sheffield United scores reputational own goal over Ched Evans

Flop of the month: Sheffield United scores reputational own goal over Ched Evans

It is difficult to know the exact moment to pull the plug and accept that one is in a battle one cannot win, but the comms team at Sheffield United can reasonably be accused of a defensive error with its handling of the Ched Evans debacle.

Top of the month: Rosetta space mission leaves Kim Kardashian seeing stars

Top of the month: Rosetta space mission leaves Kim Kardashian seeing stars

It was a story to rival the best Hollywood sci-fi, but this real-life space mission became a global media phenomenon.

Two political takes on the Autumn Statement

Two political takes on the Autumn Statement

Two strategists discuss the implications of George Osborne's Autumn Statement from a comms perspective.

Seeing red: what gets you fuming?

Seeing red: Plain speaking is good thinking

Seeing red: Plain speaking is good thinking

Why use complex phrases to describe simple actions? It doesn't make sense, says Lucy Willatt, account director, corporate and professional services, The PR Office.

Seeing red: Brainstorms will fail without better preparation

Seeing red: Brainstorms will fail without better preparation

Creative and strategy sessions often founder on a lack of planning and poor team briefings, says Dissident founder James Thellusson.

Seeing Red: Early involvement means better results

Seeing Red: Early involvement means better results

PR teams do their best work when they have buy-in from senior management, says Muckle Media director Nathalie Agnew.

PRWeek's tops of the month

Top of the month: Airbnb and Waterstones grab headlines with sleepover

Top of the month: Airbnb and Waterstones grab headlines with sleepover

The PR and marketing team at Airbnb was quick to spot an opportunity after a Texan tourist, David Willis, became locked inside a branch of bookstore chain Waterstones near Trafalgar Square.

Top of the month: Walmart leaves The New York Times seeing red

Top of the month: Walmart leaves The New York Times seeing red

Walmart got a big tick when it made corrections in red pen to a negative New York Times article and posted the notes on its blog

Top of the month: Home Secretary delivers stinging attack on Police Federation

Top of the month: Home Secretary delivers stinging attack on Police Federation

Good on Home Secretary Theresa May for giving the Police Federation a kicking.

PRWeek's flops of the month

Flop of the month: UKIP tries and fails to pull off tuneful political satire

Flop of the month: UKIP tries and fails to pull off tuneful political satire

In an ill-advised attempt at humour, the party released UKIP Calypso, a song performed by former Radio 1 DJ Mike Read.

Flop of the month: Sainsbury's missteps as 50p challenge gets thumbs down

Flop of the month: Sainsbury's missteps as 50p challenge gets thumbs down

Sainsbury's, like every other supermarket in the high street, is engaged in a fierce battle to the death with its rivals.

Flop of the month: Kent commissioner gets tongue-tied in own documentary

Flop of the month: Kent commissioner gets tongue-tied in own documentary

Kent police and crime commissioner Ann Barnes' documentary was a PR disaster.

I didn't get where I am today ...

I didn't get where I am today... without being bold

I didn't get where I am today... without being bold

Hilary Cross, director of external affairs at Macmillan Cancer Support, explains why it is important that she makes a difference.