In the new world of native advertising, quality content is more important than ever. It needs to be relevant to specific audiences and fit in seamlessly alongside editorial, says Trinity Mirror Solutions' Samantha Cope
The use of temporary workers in the NHS, including PR practitioners, has been blamed for the deficit - but this smacks of scapegoating.
Let's be clear: I'm glad that the Iowa caucus - as we say in New Jersey - "is in the rear view mirror", writes Nick DeLuca of Open Road
Last year, traditional advertising took a back seat to real-time conversations taking place in the digital universe among 'ordinary' members of the public, says Sabrina Lynch of Zeno Group.
Let's not beat about the bush - the Music Moguls: Masters of Pop show on BBC Four has been a revelation these past three weeks as it has trawled lovingly through the undergrowth of pop culture.
Demographics are the past and it is time to get rid of them, writes Rich Wilson of Relative Insight
The chairman of Cathcart Consulting gives her verdict on your professional conundrums.
Shaneil Patel, account manager at Taylor Herring, learned the hard way that some locations require permission to film in them.
Time is of the essence, they say. I don't know who 'they' are, but 'they' may well have worked in PR; a sector that has had crisis response and issues management at its foundation since it began, says Four Consulting's Alun James.
The Labour Party needs to remodel itself and become relevant to the electorate if it is not to be superseded, writes Ketchum's Jo-ann Robertson.
Andy Coulson's past means he was the butt of many a joke after it was announced he was to set up a PR firm last week - but he clearly means business, writes Danny Rogers
Anyone can string a sentence together, but don't make the mistake of thinking anyone can do it well, says Wyn Matthews, editorial manager at Word Association.
Does the way BuzzFeed and the BBC have used algorithms to build a story have a potential impact on PR, asks Robert Bownes of Profusion
Day one in Davos has come to an end and I can say with certainty that I've walked away with some important learnings - some that make me optimistic for the future, others that are more concerning, writes Barri Rafferty at Ketchum.
I'll take this moment to set out my stall early; I'm not the biggest fan of native advertising, writes Matthew Hare-Scott of Hanover.
There are now three constants in life: death, taxes and brands using the former to publicly grieve, writes Richard Stagg in a sidelong look at the use of deceased celebrities for news-jacking purposes.
Candor is critical to good business in the age of the empowered consumer, stresses Lippincott's senior partner for design.
"I don't know where I'm going from here, but I promise it won't be boring." Boring is not a word you would ever associate with David Bowie, writes Tony Garner of Viva PR.
A new generation of challenger brands - Under Armour, BrewDog, Ovo - are taking the disruptive attitude to the next level with great success. But what does it still mean to be a challenger brand today, asks Mark Hutcheon.
The recent floods and the way they have been handled has brought to the fore the importance of ethical comms, writes Greater Manchester Police's Amanda Coleman
The Consumer Electronics Show in Las Vegas is a great opportunity for PRs to represent their clients at one of the most important consumer tech shows of the year. Dynamo PR's Paul Cockerton advises how to make the most of it.
Next time you are tempted to send out a lifeless LinkedIn 'invite to connect', stop, says freelance PR Karen Triggs.
We find ourselves telling the client what they want to hear, not what they need to hear, says Andy Shaw, account director at Kindred.
People who enter every competition going are not likely to engage with your brand, says Jennifer Teale, PR manager, retail, leisure & lifestyle at Rumpus PR
Greenpeace can now put the best possible spin on years of campaigning to bring a halt to its arch-enemy Shell's plans to drill for oil in the Arctic, after the company pulled the plug on its operations in the region.
After his dramatic victory in the Labour leadership election, PRWeek identifies Jeremy Corbyn as the top PR performer of the past month.
Kim Kardashian who? The reality TV star famously said she wanted to 'break the internet' with her racy cover for Paper Magazine last year, but another cover - for a far more empathetic human interest story - perhaps came closer to doing so.
Little known startup Turing Pharmaceuticals caused worldwide outrage after the firm purchased live-saving drug Daraprim and raised the price by 5000 per cent.
The Charity Commission and the Electoral Commission are both under fire from the PRCA for giving charities conflicting advice on how to navigate the finer points of the Lobbying Act.
Thomas Cook was odds on favourite to be flop of the month, when its nine-year PR troubles surrounding the Corfu tragedy came to a crescendo. That was until the spectacular implosion of FIFA.