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The 'pink tax' is a disgrace and PRs must take a lead in the debate

The 'pink tax' is a disgrace and PRs must take a lead in the debate

The gender divide continues to be a fact of life all over the world. Women aren't just paid less for the same job; they also pay more for the same products.

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Latest opinion

Three lessons every PR professional can learn from Team Trump

Three lessons every PR professional can learn from Team Trump

Donald Trump's campaign may have divided the opinions of people the world over but, if we can separate the politics from PR, there are elements of Team Trump's strategy that serve as a useful lesson to the comms industry.

We must learn lessons from the EU campaigns as we wake up to a nightmare

We must learn lessons from the EU campaigns as we wake up to a nightmare

PRWeek EU Referendum Panel: As the nightmare begins for Gill Morris, the 'remain' supporter and public affairs chief says lessons must be learnt from the EU referendum campaign.

The first losers are pollsters and strategists, but the biggest losers are the British public

The first losers are pollsters and strategists, but the biggest losers are the British public

PRWeek EU Referendum Panel: I am in shock, writes pro-EU PR boss Gavin Devine, at a result that has lots of losers.

Leave us alone now: the British public deserves a rest from politics for a while

Leave us alone now: the British public deserves a rest from politics for a while

PRWeek EU Referendum Panel: I'm a lifelong political animal and even I've had enough, reflects pro-'leave' PR man Mark Gallagher.

If politicians don't sway public on EU vote, celebs (and croissants) might help

If politicians don't sway public on EU vote, celebs (and croissants) might help

PRWeek EU Referendum Panel: Charity comms officer and PRWeek 30 Under 30 entrant Zoe Gardner asks which out of politicians, croissants and celebrities will actually help the public make up their minds.

The EU referendum boils down to 'take back control' versus 'don't risk it' messages

The EU referendum boils down to 'take back control' versus 'don't risk it' messages

PRWeek EU Referendum Panel: The two sides have picked their top-line messages ahead of Thursday's vote, and 'remain' supporter Gill Morris considers which will prevail.

Beckham and Davidson team up as pro-EU side looks set to prevail

Beckham and Davidson team up as pro-EU side looks set to prevail

PRWeek EU Referendum Panel: The final rolls of the dice are here, and David Beckham and Ruth Davidson should just about swing it for the pro-EU side, writes pro-'remain' Gavin Devine.

We're all tired of this spectacle, so will it be the weather that decides the EU vote?

We're all tired of this spectacle, so will it be the weather that decides the EU vote?

PRWeek EU Referendum Panel: Brexit-supporting Andrew Hayes writes that with Britain divided and tired of the referendum, it might be in the hands of Mother Nature.

Could a pro-Brexit press take 'leave' over the line in Thursday's referendum?

Could a pro-Brexit press take 'leave' over the line in Thursday's referendum?

PRWeek EU Referendum Panel: 'Leave' has the support of much of the UK's press, and several instinctively pro-EU titles are not being as forceful as they might. Could this win the day for the Brexit campaign, asks pro-'leave' Mark Gallagher.

Why 'leave' is doing itself no PR favours in aftermath of Jo Cox's death

Why 'leave' is doing itself no PR favours in aftermath of Jo Cox's death

PRWeek EU Referendum Panel: The 'leave' campaign risks turning off moderate voters with its comments on Jo Cox's murder and UKIP's controversial poster, despite Boris Johnson's efforts, writes Zoe Gardner, a charity comms officer and PRWeek 30 Under 30 entrant for 2016.

Cannes entries show that PR has some big ideas and even bigger balls

Cannes entries show that PR has some big ideas and even bigger balls

Hello from the midway point of jury duty at Cannes - we've seen pretty much everything we're here to judge, but we're yet to get to the pointy end of shortlist and silverware selection.

Is Euro-transparency in lobbying fit for purpose?

Is Euro-transparency in lobbying fit for purpose?

As the UK teeters on the brink of Brexit, it is perhaps fitting that last week I made my first journey to the Council of Europe in Strasbourg.

Stronger messages needed as finish line nears for EU campaigners

Stronger messages needed as finish line nears for EU campaigners

PRWeek EU Referendum Panel: 'remain' supporter Gill Morris says that desperation is setting in for both camps, having stirred up confusion over the past few months.

I fear we may miss Brexit opportunity - despite, not because of, Stronger In

I fear we may miss Brexit opportunity - despite, not because of, Stronger In

PRWeek EU Referendum Panel: Project Fear has eroded trust in elites and made Brexit a real possibility, thinks Brexit-supporting Andrew Hayes.

The EU campaigns have not been good for British public life and trust in politics

The EU campaigns have not been good for British public life and trust in politics

PRWeek EU Referendum Panel: The murder of an MP last week must not be linked directly to the EU debate - but it reminds us that this has been an ugly affair, writes pro-'remain' Gavin Devine.

Inspiring creativity within PR campaigns

Inspiring creativity within PR campaigns

A recent study revealed that the public relations industry is finally, after years of oversight, embracing creativity as a central driving force, with 88 per cent of PR practitioners citing it as fundamental to what they do.

Making people feel stupid is a bad campaign strategy in the referendum

Making people feel stupid is a bad campaign strategy in the referendum

When was the last time someone made you feel stupid? And how did you feel afterwards?

A more civil service

A more civil service

Too often, 'comms strategy' can feel like an oxymoron, with brands and marketing teams seemingly stuck in a perpetual planning cycle that prevents anything other than purely reactive comms.

A bad publicity stunt is memorable for all the wrong reasons

A bad publicity stunt is memorable for all the wrong reasons

Did you hear the one about the J├Ągermeister pool party in Mexico where the organisers poured dry ice into the packed pool to create a great picture?

Hot Spot: Spicing it up at Dishoom Carnaby

Hot Spot: Spicing it up at Dishoom Carnaby

Aromatic Bombay street food that arrives with a flourish.

Seeing red: what gets you fuming?

Seeing red: Everyone loses in a badly run pitch

Seeing red: Everyone loses in a badly run pitch

Only well-run pitch processes give agencies the chance to present their best work - to the ultimate benefit of the client.

Seeing red: Don't underestimate the power of a wordsmith

Seeing red: Don't underestimate the power of a wordsmith

Anyone can string a sentence together, but don't make the mistake of thinking anyone can do it well, says Wyn Matthews, editorial manager at Word Association.

Seeing Red: When I scratch a journalist's back - and they don't return the favour

Seeing Red: When I scratch a journalist's back - and they don't return the favour

It feels like being cheated when I've bent over backwards for journalists but they won't do me any favours, says Miriam Brown, assistant account executive at Satellite PR.

Seeing red: Don't ignore my emails, please

Seeing red: Don't ignore my emails, please

Why do so many journalists, publishers, editors and other content creators fail to follow up on initial contacts?

PRWeek's tops of the month

Top of the month: Ranieri's charm outfoxes the media pack

Top of the month: Ranieri's charm outfoxes the media pack

PRWeek's top of the month for April 2016 goes to Premiership winner Claudio Ranieri.

Top of the month: Sharapova delivers crisis comms ace after drugs news

Top of the month: Sharapova delivers crisis comms ace after drugs news

PRWeek's top of the month for March 2016 goes to Maria Sharapova, for the way the tennis star controlled the issue of her failed drugs test.

Top of the Month (February 2016): Liverpool FC reverses decision to raise ticket prices

Top of the Month (February 2016): Liverpool FC reverses decision to raise ticket prices

Liverpool Football Club has effectively been owned by Americans for a decade and frequently these US 'franchise holders' have been locked in a bitter battle with the famous club's loyal local fanbase.

PRWeek's flops of the month

Flop of the month: The Times' Hillsborough ruling omission

Flop of the month: The Times' Hillsborough ruling omission

PRWeek's flop of the month for April 2016 went to The Times, and its coverage of the Hillsborough inquiry result.

Flop of the month: Gmail gif goes viral for the wrong reason

Flop of the month: Gmail gif goes viral for the wrong reason

PRWeek's flop of the month for March 2016 goes to Google, thanks to its April Fools' prank gone awry

Flop of the Month (February 2016): Boris Johnson's backing of Brexit backfires

Flop of the Month (February 2016): Boris Johnson's backing of Brexit backfires

Will he or won't he? It was the big question in the minds of the 'leave' and 'remain' camps as they pondered which side the big beast of the Conservative Party would throw his weight behind.

I didn't get where I am today ...

I didn't get where I am today...without working hard and laughing hard

I didn't get where I am today...without working hard and laughing hard

Ilona Hitel, the founder of The CommsCo, on two key reasons for her success.