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The comms conundrum of railway policy: the more you sell it, the worse it gets

The comms conundrum of railway policy: the more you sell it, the worse it gets

A painful paradox lies at the heart of the Government's rail policy - an anomaly that is tarnishing some of the biggest brands in the transport sector.

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Latest opinion

The Brexit Diaries - Week 11: Will Brexit break up the UK?

The Brexit Diaries - Week 11: Will Brexit break up the UK?

PRWeek has partnered with insight and strategy consultancy BritainThinks in a unique project to take the temperature of both leave and remain voters in the run-up to Article 50 being triggered.

Industry Voice: The PR industry wants to be held to the most rigorous professional expectations

Industry Voice: The PR industry wants to be held to the most rigorous professional expectations

I have always been struck by the fact that the PR and comms industry is our fiercest driver in demanding higher and higher standards.

George Osborne hire is a coup that puts Evening Standard 'right back in spotlight'

George Osborne hire is a coup that puts Evening Standard 'right back in spotlight'

Appointing former Chancellor George Osborne as editor of the London Evening Standard is "quite a coup" that puts the paper "right back in the spotlight".

'Manufacturing discontent': The effects of branding, PR & marketing on mental health

'Manufacturing discontent': The effects of branding, PR & marketing on mental health

A recent study points to problems with mental illness in the PR sector, but is the industry itself partly to blame?

The Brexit Diaries - Week 10: Five key insights as Article 50 looms

The Brexit Diaries - Week 10: Five key insights as Article 50 looms

PRWeek has partnered with insight and strategy consultancy BritainThinks in a unique project to take the temperature of both leave and remain voters in the run-up to Article 50 being triggered.

For better or worse, #indyref2 is a 'news sponge' for Scottish public sector comms

For better or worse, #indyref2 is a 'news sponge' for Scottish public sector comms

Everyone in comms knows what a 'news sponge' is - a story or event that soaks up every ounce of available attention.

Bishop's resignation shows some didn't get the memo on 'mutual flourishing' of men and women in the Church

Bishop's resignation shows some didn't get the memo on 'mutual flourishing' of men and women in the Church

You would be forgiven if you had failed to note the recent news that the soon to be Bishop of Sheffield has decided to step down from the post before officially taking it up.

Consultancy pitching is sometimes like the proverbial cobbler's children

Consultancy pitching is sometimes like the proverbial cobbler's children

Consultancy pitching is sometimes like the proverbial cobbler's children - all too often comms agencies fail to communicate effectively to the prospect.

Healthcare comms has the power to call out the charlatans

Healthcare comms has the power to call out the charlatans

When people are manipulating the truth for political ends, healthcare communicators must debunk the myths and call out the charlatans

Mental Wealth: Spring clean your mental health with these five tips

Mental Wealth: Spring clean your mental health with these five tips

Spring cleaning is not just a good exercise for your home, it can also be a useful tool for maintaining your mental health

For the purposeful business, a handbook is not enough; it's about how you communicate

For the purposeful business, a handbook is not enough; it's about how you communicate

What defines a purposeful company? Will Hutton and Clare Chapman of the Purposeful Business Taskforce have begun to answer that question with the publication of their eponymously titled report on the subject.

My biggest gaffe: Trying to herd cats for PR purposes

My biggest gaffe: Trying to herd cats for PR purposes

Barry Gardner, director of Barry Gardner Communica­tions, recalls an early lesson in the value of letting people learn from their mistakes.

Hold the wheatgrass smoothies: International Women's Day is a reminder that PR is far from perfect

Hold the wheatgrass smoothies: International Women's Day is a reminder that PR is far from perfect

I am a feminist. How did this happen? I could drop the usual clichés about being the father of two young girls and living in a house full of women.

Purdah guide shows that council comms chiefs can be political, just not party political

Purdah guide shows that council comms chiefs can be political, just not party political

One of the most eagerly anticipated pieces of work that we produce at the LGA is our annual guide to communicating during the pre-election period - or 'purdah' as it is more commonly known.

The Budget will put public sector comms pros to the test immediately

The Budget will put public sector comms pros to the test immediately

When Chancellor Philip Hammond rises to his feet today (8 March), he is expected to unveil a Budget low on surprises.

The Brexit Diaries - Week 9: Immigration remains central to the Brexit debate

The Brexit Diaries - Week 9: Immigration remains central to the Brexit debate

PRWeek has partnered with insight and strategy consultancy BritainThinks in a unique project to take the temperature of both leave and remain voters in the run-up to triggering Article 50.

Brexit opens the door to a policy 'Narnia' where all things are possible

Brexit opens the door to a policy 'Narnia' where all things are possible

A global Britain will need global public affairs. This is the time for the UK industry to broaden its horizons and help clients embrace new opportunities

Alex Aiken: Be brave in developing a strategy to change behaviour for the public good

Alex Aiken: Be brave in developing a strategy to change behaviour for the public good

The executive director of the Government Communication Service shares some advice that has helped him throughout his career.

The City can teach us a lot about dealing with 'fake news'

The City can teach us a lot about dealing with 'fake news'

'Fake news' may be new to some, but it's an oft-told tale in the City, which can provide UK media regulators with a valuable lesson in effective policing

When did 'brave' become a bad word for brands?

When did 'brave' become a bad word for brands?

Inherently, there is hurt woven into the dictionary definition of brave - 'ready to face and endure danger or pain'.

Seeing red: what gets you fuming?

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

I find it extraordinary that public relations is an industry many struggle to understand and define, especially when it comes to our role with sales.

Seeing red: Charities are not helping their cause by ducking criticism

Seeing red: Charities are not helping their cause by ducking criticism

Charities need to face up to criticism and communicate more effectively, says Russell Hargrave, media manager at NPC

Seeing red: Everyone loses in a badly run pitch

Seeing red: Everyone loses in a badly run pitch

Only well-run pitch processes give agencies the chance to present their best work - to the ultimate benefit of the client.

Seeing red: Don't underestimate the power of a wordsmith

Seeing red: Don't underestimate the power of a wordsmith

Anyone can string a sentence together, but don't make the mistake of thinking anyone can do it well, says Wyn Matthews, editorial manager at Word Association.

PRWeek's tops of the month

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Confectionery brand Skittles showed less can be more when responding to a tricky comms situation.

Top of the month: Team GB and BOA triumph at Rio 2016

Top of the month: Team GB and BOA triumph at Rio 2016

Team GB and the wider British Olympic Association played a blinder in August. Aside from the athletes' medals haul, the reputation management and comms were gold standard.

Top of the month: How did Pokémon Go catch everyone's attention?

Top of the month: How did Pokémon Go catch everyone's attention?

There is, famously, no 'I' in 'team', but the extraordinary way in which the Pokémon Go phenomenon has played out this month leads to the question: how much 'PR' is there in 'viral'?

PRWeek's flops of the month

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Sometimes, PRWeek's UK team has a tough time selecting its Flop of the Month.

Flop of the month: Sir Philip Green's interview technique

Flop of the month: Sir Philip Green's interview technique

Sir Philip Green's summer has gone from bad to worse. First he was grilled by select committees on the demise of BHS, with his prickly demeanour not going down well.

Flop of the month: Sir Elton John versus the media

Flop of the month: Sir Elton John versus the media

Although there may be legitimate reasons for doing so, trying to muzzle the press with court orders has a nasty habit of backfiring on celebrities who take this course.