The recent negative press directed at charities proves the sector should not think itself immune to criticism and protect itself accordingly, writes Deborah Watson of Lexia.
Andrew Collins, CEO of China digital agency Mailman, explains how Burger King's social strategy was a success, and why McDonald's corporate response was a #McFail
Education, role models and investment are the top three diversity challenges facing the PR industry, argues Andrew Barratt of Ogilvy Public Relations.
It might surprise you to hear that the potential for new business has never been greater, but only for those agencies that can devise and deploy the right strategy, writes Shaun Varga of Ingenuity.
It was simply a matter of time before vlogger guidelines were introduced into the Cap Code, which is what happened last week. But what effect will it have, asks Mark Stringer, founder of Pretty Green?
You wouldn't treat your tailor or your new lover this way so why is it OK in competitive pitches, asks Hamish Thompson of Houston PR.
The PR industry knows something that many populist politicians find hard to accept, which is that diversity matters both for company credibility and competitiveness, writes financial and corporate PR specialist Imran Khan.
So-called 'white hat' hackers could just be the guardian angels you never knew you had, so should corporations punish or reward 'good' hackers, asks Robert Bownes at data science consultancy Profusion.
The revamped colonel campaign is grabbing consumer attention and generating brand buzz.
Some communications tips to help your brand avoid a public execution.
Social media may be the latecomers to the party but they have established themselves more quickly than any previous media, and getting the serious side right could be a matter of life and death, writes Nightingale's Lorraine Homer.
The row over the Press Association having to pull a story after the case study was found to be a PR firm's employee is anything but a storm in a teacup, argues CIPR president-elect Rob Brown.
The Press Association was forced to pull a 'real life' story after the case study turned out to be the employee of a PR firm but this is all a storm in a teacup, writes Andy Barr, co-owner of 10 Yetis.
As the crisis affecting the dairy industry mounts, retailers are at last taking action in support of Britain's dairy farmers - but are some of them acting too late, asks Smarts Illuminate MD Rebecca Scully?
Jeff Bezos: "I strongly believe that anyone working in a company that really is like the one described in the NYT would be crazy to stay. I know I would leave such a company."
Every sector of the public purse is being squeezed and fire service comms is no exception, creating a challenge for practitioners, writes Nottinghamshire Fire and Rescue Service's head of comms Bridget Aherne.
NHS and healthcare messaging must take into account the importance and political implications of the service's efficiency agenda, says Jenny Ousbey, an associate director at Lexington Communications.
Native advertising provides an opportunity for PR agencies to show their worth and extend the reach of positive coverage for their clients, says Adyoulike's UK MD Francis Turner.
Tinder's 30-tweet rant on Tuesday night about a critical Vanity Fair article may have been pre-planned. But deliberate or not, it wasn't very smart, say communications experts.
PR pros believe Google holding company Alphabet will benefit shareholders.
Google's transition towards the Alphabet parent company is a logical move and its announcement was superbly handled, but that's not the end of the rebrand road, writes The Partners and Lambie-Nairn CEO Jim Prior.
Next time you are tempted to send out a lifeless LinkedIn 'invite to connect', stop, says freelance PR Karen Triggs.
People who enter every competition going are not likely to engage with your brand, says Jennifer Teale, PR manager, retail, leisure & lifestyle at Rumpus PR
Clients and agencies must see social comms as more than an invasive add-on, says Ben Caspersz, MD and founder, Claremont Communications.
Top marks go to environmental campaign group Greenpeace for bringing the parent group of Santander to the negotiating table with a hard-hitting campaign against rainforest destruction in Indonesia.
In an interview on American talk show Tavis Smiley, actor Benedict Cumberbatch caused controversy when he raised the issue of diversity within acting.
It was a story to rival the best Hollywood sci-fi, but this real-life space mission became a global media phenomenon.
Sports and nutrition retailer Protein World massively misjudged the message sent out via its 'Beach Body' campaign.
Children's charity Barnardo's came under fire after The Sun accused it of paying reality TV star 'Binky' Felstead £20,000 for promoting the charity on Instagram.
Those inclusive, liberal, lefty types at the Green Party never seem to put a foot wrong when appealing to their core constituency of sandal-wearing, muesli-knitting tree lovers. Do they?