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In the spotlight

Every PR and comms professional should spend time in a newsroom or magazine office

Every PR and comms professional should spend time in a newsroom or magazine office

I used to be the kind of journalist who grumbled about PRs. Particularly ones who sent irrelevant press releases, rang up 20 times a day (to see if I'd got their irrelevant press releases) and began emails with phrases like "hope you're enjoying the sunshine".

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Latest opinion

Flop of the month: Sir Elton John versus the media

Flop of the month: Sir Elton John versus the media

Although there may be legitimate reasons for doing so, trying to muzzle the press with court orders has a nasty habit of backfiring on celebrities who take this course.

From Ratner to Goodwin to Green: Five CEOs who suffered reputation disasters

From Ratner to Goodwin to Green: Five CEOs who suffered reputation disasters

Following Sir Philip Green's mauling by MPs and the media this week, PRWeek looks at five CEOs whose handling of crises has left their public reputations in tatters.

Advice to Go-Ahead: If someone asks for a comment, for God's sake give them one

Advice to Go-Ahead: If someone asks for a comment, for God's sake give them one

Whoever does the PR for bus and train company Go-Ahead could be forgiven for thinking that this is not their year.

Brexit demands a new approach to internal comms and engagement for UK PLC

Brexit demands a new approach to internal comms and engagement for UK PLC

Throughout the build-up to the referendum, 'take back control' was a beguiling refrain from those who suggested that we were, or soon would be, 'out of control' if we voted to 'remain'.

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

I find it extraordinary that public relations is an industry many struggle to understand and define, especially when it comes to our role with sales.

Is Sir Philip Green's reputation Arcadia's biggest asset or its greatest downfall?

Is Sir Philip Green's reputation Arcadia's biggest asset or its greatest downfall?

I was going to start this article by harking back to Sir Philip Green's glory years but after an hour of research into King Topshop's career history, I'm struggling to find anything that paints him in an overly good light.

My biggest gaffe: Inflatable dolls and not reading my copy backwards

My biggest gaffe: Inflatable dolls and not reading my copy backwards

When I was a fledgling account manager, I was so proud of an advertorial creative concept that I came up with to drive reappraisal for Wella's Vosene shampoo - a brand with a rich family heritage.

Rocket man flies too close to The Sun

Rocket man flies too close to The Sun

The curse of the celebrity injunction appears to have struck again after Sir Elton John lost a battle to prevent The Sun reporting claims that he sexually harassed a male employee.

The day I media trained Boris Johnson

The day I media trained Boris Johnson

Boris Johnson and media training don't seem like the most obvious words you'd find in the same sentence.

From the editor-in-chief: Comms pros are being tested as never before

From the editor-in-chief: Comms pros are being tested as never before

Has there ever been a more tumultuous month in the UK comms business?

Purpose is not old news - it has just evolved

Purpose is not old news - it has just evolved

There was talk of 'cause fatigue' at Cannes this year, but that doesn't mean the industry should move on - it's simply that purpose has evolved.

What happens after the reshuffle dust has settled?

What happens after the reshuffle dust has settled?

It is only three weeks after the EU referendum, but more has happened politically than we might see in three normal years.

Pokémon GO is more popular than sex on the internet

Pokémon GO is more popular than sex on the internet

Pokémon GO has become a cultural phenomenon in a matter of days since its launch, eclipsing Twitter, Snapchat and Tinder users. Two writers give their views on how PR-land can capitalise on its features and talkability.

Avoid absolutes in comms about the NHS

Avoid absolutes in comms about the NHS

British opinions of the NHS are often contradictory. It is our job to use human comms to reach the public.

Andrea Leadsom: Two views on why she crashed out of the leadership race

Andrea Leadsom: Two views on why she crashed out of the leadership race

Two specialists, from Burson-Marsteller UK and Connect Communications, give their take on (another) eventful 24 hours in British politics.

Comms has a key role in getting voter registration system right before next election

Comms has a key role in getting voter registration system right before next election

The new system of Individual Electoral Registration needs to be simplified and clarified before any impending general election.

May needs to find the chink in Leadsom's patriotic armour - the kids

May needs to find the chink in Leadsom's patriotic armour - the kids

So, now the Westminster combat is done, Generals Theresa May and Andrea Leadsom move to a new battlefield - the heartlands of the Tory membership.

Chilcot: Lessons learned from the fall of 'Brand Blair'

Chilcot: Lessons learned from the fall of 'Brand Blair'

"You can't win an argument." The famous line from Dale Carnegie's seminal How to Win Friends and Influence People seems particularly apt in light of the Chilcot report.

Memo: To campaign managers in the Tory leadership election

Memo: To campaign managers in the Tory leadership election

Conservative MPs have begun the process of electing a new leader. Based on my experience of leadership contests - including one as campaign manager - I think there are some smart steps to take and pitfalls to avoid.

Chris Evans failed to listen to Top Gear's audience

Chris Evans failed to listen to Top Gear's audience

Following a legend is tough. David Moyes found this out the hard way when he stepped into Sir Alex Ferguson's shoes at Manchester United, and, let's face it; Adam Rickitt will always be Nick Tilsley in Corrie, despite that new bloke (whatever he's called).

Seeing red: what gets you fuming?

Seeing red: Everyone loses in a badly run pitch

Seeing red: Everyone loses in a badly run pitch

Only well-run pitch processes give agencies the chance to present their best work - to the ultimate benefit of the client.

Seeing red: Don't underestimate the power of a wordsmith

Seeing red: Don't underestimate the power of a wordsmith

Anyone can string a sentence together, but don't make the mistake of thinking anyone can do it well, says Wyn Matthews, editorial manager at Word Association.

Seeing Red: When I scratch a journalist's back - and they don't return the favour

Seeing Red: When I scratch a journalist's back - and they don't return the favour

It feels like being cheated when I've bent over backwards for journalists but they won't do me any favours, says Miriam Brown, assistant account executive at Satellite PR.

Seeing red: Don't ignore my emails, please

Seeing red: Don't ignore my emails, please

Why do so many journalists, publishers, editors and other content creators fail to follow up on initial contacts?

PRWeek's tops of the month

Top of the month: 'Leave' offers a masterclass in effective comms campaigning

Top of the month: 'Leave' offers a masterclass in effective comms campaigning

The movement for Britain to leave the European Union did everything a successful PR campaign should.

Top of the month: Ranieri's charm outfoxes the media pack

Top of the month: Ranieri's charm outfoxes the media pack

PRWeek's top of the month for April 2016 goes to Premiership winner Claudio Ranieri.

Flop of the month: Gmail gif goes viral for the wrong reason

Flop of the month: Gmail gif goes viral for the wrong reason

PRWeek's flop of the month for March 2016 goes to Google, thanks to its April Fools' prank gone awry

PRWeek's flops of the month

Flop of the month: 'Mothergate' row leaves Andrea Leadsom's Tory leadership ambition in tatters

Flop of the month: 'Mothergate' row leaves Andrea Leadsom's Tory leadership ambition in tatters

She was the great hope of many pro-Brexit Conservatives, but Andrea Leadsom's disastrous handling of a press interview and its aftermath brought her plan to be the next Tory leader and Prime Minister to a grinding halt.

Flop of the month: The Times' Hillsborough ruling omission

Flop of the month: The Times' Hillsborough ruling omission

PRWeek's flop of the month for April 2016 went to The Times, and its coverage of the Hillsborough inquiry result.

Flop of the month: Gmail gif goes viral for the wrong reason

Flop of the month: Gmail gif goes viral for the wrong reason

PRWeek's flop of the month for March 2016 goes to Google, thanks to its April Fools' prank gone awry