You suss each other out online. Maybe you have a coy call or two. Then you get together and show off your best side while working out whether the other party would embarrass you in front of your mum. If it wasn't in a business setting, a 'chemistry meeting' would be called what everyone knows it really is: a first date.
Getting your sales message right and letting your potential market know about it can seem like an obvious high priority, but when you are up to your neck in muck and bullets, somehow it always seems to come a poor second place in the day-to-day priorities.
For our gender-themed edition, Jackie Elliott, chairman of Cathcart Consulting, takes over our Agony Uncle column to shed some light on your professional conundrums
The general election will provide a fitting sequel to the BBC's Wolf Hall, as politicians adopt a strategy of 'bring up the bodies' - the old arguments of past NHS debates.
Sophie Inglis, a freelance PR professional, learned to check her emails after sending them to the wrong people - twice
Tuesday 24 February 2015 should have been a great day for the Greens to set out their vision for a new form of politics that challenges the status quo, but instead the day descended into complete farce.
Unless you have had your head in a hole for the past few months, you'll be aware that election season is in full swing, bringing with it a huge number of campaigns by different interest groups, from unions through to charities and industry bodies, all seeking to influence the policy and practice of whoever is next in government.
The CIPR and the minister for disabled people, Mark Harper, have launched a booklet to help comms professionals land their messages more effectively with diverse audiences.
On Monday, two former foreign secretaries, the Conservative Malcolm Rifkind and Labour's Jack Straw for Labour, were suspended from their parliamentary parties after being secretly filmed apparently offering their services to a fictitious Chinese company for cash in a joint Dispatches/Telegraph investigation. Both insist they have broken no rules. Below, the chair of the APPC and a parliamentary researcher to Paul Farrelly MP give their views.
'Revenge porn' has hit the headlines once more - but this time it's not a celebrity or high profile personality who is in the papers, but the potential for more perpetrators to be put behind bars.
Reflections from within the PR industry over The Telegraph's alleged advertising deal with HSBC reveal that the situation can only get worse.
The outcome of the next election is one of the most uncertain in living memory.
Former Telegraph commentator Peter Oborne has his detractors but he is generally viewed as having the courage to say 'no' to power in a way that few others dare.
If public services are going to survive cuts over the coming years they need to make fundamental changes to how they communicate.
Facebook may have its challenges, but it is in far ruder health than the rudderless Twitter.
Public affairs is in danger of being left behind as the party system changes.
Too many PR consultants make the huge strategic mistake of trying to be liked by clients rather than being respected.
Clients and agencies must see social comms as more than an invasive add-on, says Ben Caspersz, MD and founder, Claremont Communications.
"There are not many of them around. They have either sailed off into the sunset or are just too knackered to carry on."
Rather than simply chasing the money, PR leaders need to look for a higher purpose - this can revive our industry.
The PR industry stands accused of not doing enough to encourage diversity or provide flexible working - and the critics have a point.
We find ourselves telling the client what they want to hear, not what they need to hear, says Andy Shaw, account director at Kindred.
Why use complex phrases to describe simple actions? It doesn't make sense, says Lucy Willatt, account director, corporate and professional services, The PR Office.
Creative and strategy sessions often founder on a lack of planning and poor team briefings, says Dissident founder James Thellusson.
In an interview on American talk show Tavis Smiley, actor Benedict Cumberbatch caused controversy when he raised the issue of diversity within acting.
It was a story to rival the best Hollywood sci-fi, but this real-life space mission became a global media phenomenon.
The PR and marketing team at Airbnb was quick to spot an opportunity after a Texan tourist, David Willis, became locked inside a branch of bookstore chain Waterstones near Trafalgar Square.
Those inclusive, liberal, lefty types at the Green Party never seem to put a foot wrong when appealing to their core constituency of sandal-wearing, muesli-knitting tree lovers. Do they?
It is difficult to know the exact moment to pull the plug and accept that one is in a battle one cannot win, but the comms team at Sheffield United can reasonably be accused of a defensive error with its handling of the Ched Evans debacle.
In an ill-advised attempt at humour, the party released UKIP Calypso, a song performed by former Radio 1 DJ Mike Read.