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How to stop branded communities from becoming ghost towns

How to stop branded communities from becoming ghost towns

Most branded online communities are ghost towns, so can we stop a PR-hyped launch from becoming an abandoned failure a few months later?

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Latest opinion

Davos: A comms opportunity or hot air from the magic mountain?

Davos: A comms opportunity or hot air from the magic mountain?

The annual gathering for the World Economic Forum in Davos, Switzerland, brings together a heady mix of politicians, corporations, scientists and philanthropists to address the key challenges of the day. Two writers give PRWeek their perspective from inside the conference.

What makes a story newsworthy?

What makes a story newsworthy?

Why do some stories generate pages of widespread coverage and other, equally newsworthy, stories receive little more than a brief mention?

Fifteen steps to great communications in 2015

The PRCA has launched recommendations for great comms in 2015, following an in-depth consultation with the PRCA's senior members and PR Council.

Is Taylor Swift the best person at PR, like, ever?

Is Taylor Swift the best person at PR, like, ever?

Another day, another PR triumph for pop star Taylor Swift.

Six reasons PR shouldn't ignore radio

Six reasons PR shouldn't ignore radio

Imagine getting your message out to 21 million people in just three hits. Sounds impossible, doesn't it? Here are six reasons to embrace radio.

Public Relations: the Masters Now

After a century when public relations needed journalism - because journalists meant access to the media - the internet and especially social media have now freed the PR trade from this subservience, says the blurb for 'Public Relations: the Masters Now', a recent event at the Royal College of Art.

Five things we learned from the Consumer Electronics Show 2015

Five things we learned from the Consumer Electronics Show 2015

ChapStick: check. Cold and flu tablets: check. A comfy pair of shoes: check.

Cameron would be mad to agree to any televised debate

Cameron would be mad to agree to any televised debate

There is still no consensus as to precisely how long Alastair Campbell said a scandal can swirl before it consumes its victim.

Will 2015 answer the big questions about sentiment?

Will 2015 answer the big questions about sentiment?

"What is gamer gate?" was the sixth most asked 'what is' question on Google in the US during 2014.

Seven tips for handling a potential royal scandal

Seven tips for handling a potential royal scandal

Has the Palace spoken too soon in the case of Prince Andrew and claims. which he denies, that he once slept with an underage girl? Here are seven tips for handling a potential royal scandal.

Why don't they just listen?

Why don't they just listen?

Don't you hate it when people ignore your advice?

Ched Evans desperately needs some reputation rehab

Ched Evans desperately needs some reputation rehab

Oldham has declined to sign Ched Evans.

The Charlie Hebdo massacre is a grievous assault on freedom of speech

The Charlie Hebdo massacre is a grievous assault on freedom of speech

Free speech is under threat all over the world and, today, Paris has seen that threat in its most appalling, extreme form.

How do you solve a problem like... building a coalition?

How do you solve a problem like... building a coalition?

Love it or loathe it, coalition governments seem here to stay.

AirAsia CEO Tony Fernandes has given a lesson in crisis management

AirAsia CEO Tony Fernandes has given a lesson in crisis management

Statistically speaking the aviation industry can still lay claim to being the safest form of transport.

Don't shoot the golden goose

Don't shoot the golden goose

It happened almost imperceptibly - slowly but surely.

AirAsia launches #togetherwestand hashtag after crash confirmation

AirAsia launches #togetherwestand hashtag after crash confirmation

As its high-profile CEO apologized for the crash of Flight 8501, AirAsia emphasized that it will try to do right by victims' families in its public statements and social media posts.

PR Winners and Losers of 2014

PR Winners and Losers of 2014

From the slick 'Yes' campaign that almost delivered a sensational victory in the Scottish independence referendum to the embarrassing spectacle of Ed Miliband's attempt to eat a bacon sandwich, 2014 has demonstrated the increasing importance of presenting the right image. But who were the biggest PR winners and losers of the year? Here are my top five in each category:

Women being lost to the industry: what should agencies do?

Women being lost to the industry: what should agencies do?

PR has traditionally been a female-dominated industry, but it is at increasing risk of losing a substantial chunk of its senior level female workforce.

The best ways to utilise Christmas as part of a consumer PR campaign

The best ways to utilise Christmas as part of a consumer PR campaign

With the help of John Lewis, Coca Cola and Marks and Spencer, it's beginning to look a lot like Christmas!

Seeing red: what gets you fuming?

Seeing red: keeping the peace with the client

Seeing red: keeping the peace with the client

We find ourselves telling the client what they want to hear, not what they need to hear, says Andy Shaw, account director at Kindred.

Seeing red: Plain speaking is good thinking

Seeing red: Plain speaking is good thinking

Why use complex phrases to describe simple actions? It doesn't make sense, says Lucy Willatt, account director, corporate and professional services, The PR Office.

Seeing red: Brainstorms will fail without better preparation

Seeing red: Brainstorms will fail without better preparation

Creative and strategy sessions often founder on a lack of planning and poor team briefings, says Dissident founder James Thellusson.

PRWeek's tops of the month

Top of the month: Rosetta space mission leaves Kim Kardashian seeing stars

Top of the month: Rosetta space mission leaves Kim Kardashian seeing stars

It was a story to rival the best Hollywood sci-fi, but this real-life space mission became a global media phenomenon.

Top of the month: Airbnb and Waterstones grab headlines with sleepover

Top of the month: Airbnb and Waterstones grab headlines with sleepover

The PR and marketing team at Airbnb was quick to spot an opportunity after a Texan tourist, David Willis, became locked inside a branch of bookstore chain Waterstones near Trafalgar Square.

Top of the month: Walmart leaves The New York Times seeing red

Top of the month: Walmart leaves The New York Times seeing red

Walmart got a big tick when it made corrections in red pen to a negative New York Times article and posted the notes on its blog

PRWeek's flops of the month

Flop of the month: Sheffield United scores reputational own goal over Ched Evans

Flop of the month: Sheffield United scores reputational own goal over Ched Evans

It is difficult to know the exact moment to pull the plug and accept that one is in a battle one cannot win, but the comms team at Sheffield United can reasonably be accused of a defensive error with its handling of the Ched Evans debacle.

Flop of the month: UKIP tries and fails to pull off tuneful political satire

Flop of the month: UKIP tries and fails to pull off tuneful political satire

In an ill-advised attempt at humour, the party released UKIP Calypso, a song performed by former Radio 1 DJ Mike Read.

Flop of the month: Sainsbury's missteps as 50p challenge gets thumbs down

Flop of the month: Sainsbury's missteps as 50p challenge gets thumbs down

Sainsbury's, like every other supermarket in the high street, is engaged in a fierce battle to the death with its rivals.

I didn't get where I am today ...

I didn't get where I am today... without being bold

I didn't get where I am today... without being bold

Hilary Cross, director of external affairs at Macmillan Cancer Support, explains why it is important that she makes a difference.