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Rocket man flies too close to The Sun

Rocket man flies too close to The Sun

The curse of the celebrity injunction appears to have struck again after Sir Elton John lost a battle to prevent The Sun reporting claims that he sexually harassed a male employee.

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Latest opinion

The day I media trained Boris Johnson

The day I media trained Boris Johnson

Boris Johnson and media training don't seem like the most obvious words you'd find in the same sentence.

From the editor-in-chief: Comms pros are being tested as never before

From the editor-in-chief: Comms pros are being tested as never before

Has there ever been a more tumultuous month in the UK comms business?

Purpose is not old news - it has just evolved

Purpose is not old news - it has just evolved

There was talk of 'cause fatigue' at Cannes this year, but that doesn't mean the industry should move on - it's simply that purpose has evolved.

What happens after the reshuffle dust has settled?

What happens after the reshuffle dust has settled?

It is only three weeks after the EU referendum, but more has happened politically than we might see in three normal years.

Pokémon GO is more popular than sex on the internet

Pokémon GO is more popular than sex on the internet

Pokémon GO has become a cultural phenomenon in a matter of days since its launch, eclipsing Twitter, Snapchat and Tinder users. Two writers give their views on how PR-land can capitalise on its features and talkability.

Avoid absolutes in comms about the NHS

Avoid absolutes in comms about the NHS

British opinions of the NHS are often contradictory. It is our job to use human comms to reach the public.

Andrea Leadsom: Two views on why she crashed out of the leadership race

Andrea Leadsom: Two views on why she crashed out of the leadership race

Two specialists, from Burson-Marsteller UK and Connect Communications, give their take on (another) eventful 24 hours in British politics.

Comms has a key role in getting voter registration system right before next election

Comms has a key role in getting voter registration system right before next election

The new system of Individual Electoral Registration needs to be simplified and clarified before any impending general election.

May needs to find the chink in Leadsom's patriotic armour - the kids

May needs to find the chink in Leadsom's patriotic armour - the kids

So, now the Westminster combat is done, Generals Theresa May and Andrea Leadsom move to a new battlefield - the heartlands of the Tory membership.

Chilcot: Lessons learned from the fall of 'Brand Blair'

Chilcot: Lessons learned from the fall of 'Brand Blair'

"You can't win an argument." The famous line from Dale Carnegie's seminal How to Win Friends and Influence People seems particularly apt in light of the Chilcot report.

Memo: To campaign managers in the Tory leadership election

Memo: To campaign managers in the Tory leadership election

Conservative MPs have begun the process of electing a new leader. Based on my experience of leadership contests - including one as campaign manager - I think there are some smart steps to take and pitfalls to avoid.

Chris Evans failed to listen to Top Gear's audience

Chris Evans failed to listen to Top Gear's audience

Following a legend is tough. David Moyes found this out the hard way when he stepped into Sir Alex Ferguson's shoes at Manchester United, and, let's face it; Adam Rickitt will always be Nick Tilsley in Corrie, despite that new bloke (whatever he's called).

PR is not enough: we must all become polymaths to thrive

PR is not enough: we must all become polymaths to thrive

Agencies must follow in the footsteps of da Vinci and become 'creative engineers' to keep pace with our diversifying industry.

Third-party endorsement didn't keep us in the EU - but it might still work for you

Third-party endorsement didn't keep us in the EU - but it might still work for you

What can campaigners learn from the Brexit referendum battle, where the 'remain' camp got it so very wrong?

The rejected Stronger In posters were dreadful - but honesty is the best policy in EU vote post-mortem

The rejected Stronger In posters were dreadful - but honesty is the best policy in EU vote post-mortem

Were you pro-'remain'? I was. Now, we've all got to be straight with ourselves: we failed massively. Monumentally.

Six ways that Britain can be Strong(ish) Out - as long as we keep a clear head

Six ways that Britain can be Strong(ish) Out - as long as we keep a clear head

Now we are set to leave the EU we need to be practical and ensure any opportunities outweigh the losses we might experience.

PMQs sketch: Parliament dares not hold Cameron to account

PMQs sketch: Parliament dares not hold Cameron to account

I'm not sure if anyone has ever said this before, but a week is a long time in politics isn't it?

Twitter is dead. Long live Snapchat?

Twitter is dead. Long live Snapchat?

When Twitter was launched in 2006, text on the net was the next Big Thing. Its quick and instantaneous 140-character limit enabled fast-track access to a wide variety of information.

The 'pink tax' is a disgrace and PRs must take a lead in the debate

The 'pink tax' is a disgrace and PRs must take a lead in the debate

The gender divide continues to be a fact of life all over the world. Women aren't just paid less for the same job; they also pay more for the same products.

Three lessons every PR professional can learn from Team Trump

Three lessons every PR professional can learn from Team Trump

Donald Trump's campaign may have divided the opinions of people the world over but, if we can separate the politics from PR, there are elements of Team Trump's strategy that serve as a useful lesson to the comms industry.

Seeing red: what gets you fuming?

Seeing red: Everyone loses in a badly run pitch

Seeing red: Everyone loses in a badly run pitch

Only well-run pitch processes give agencies the chance to present their best work - to the ultimate benefit of the client.

Seeing red: Don't underestimate the power of a wordsmith

Seeing red: Don't underestimate the power of a wordsmith

Anyone can string a sentence together, but don't make the mistake of thinking anyone can do it well, says Wyn Matthews, editorial manager at Word Association.

Seeing Red: When I scratch a journalist's back - and they don't return the favour

Seeing Red: When I scratch a journalist's back - and they don't return the favour

It feels like being cheated when I've bent over backwards for journalists but they won't do me any favours, says Miriam Brown, assistant account executive at Satellite PR.

Seeing red: Don't ignore my emails, please

Seeing red: Don't ignore my emails, please

Why do so many journalists, publishers, editors and other content creators fail to follow up on initial contacts?

PRWeek's tops of the month

Top of the month: 'Leave' offers a masterclass in effective comms campaigning

Top of the month: 'Leave' offers a masterclass in effective comms campaigning

The movement for Britain to leave the European Union did everything a successful PR campaign should.

Top of the month: Ranieri's charm outfoxes the media pack

Top of the month: Ranieri's charm outfoxes the media pack

PRWeek's top of the month for April 2016 goes to Premiership winner Claudio Ranieri.

Flop of the month: Gmail gif goes viral for the wrong reason

Flop of the month: Gmail gif goes viral for the wrong reason

PRWeek's flop of the month for March 2016 goes to Google, thanks to its April Fools' prank gone awry

PRWeek's flops of the month

Flop of the month: 'Mothergate' row leaves Andrea Leadsom's Tory leadership ambition in tatters

Flop of the month: 'Mothergate' row leaves Andrea Leadsom's Tory leadership ambition in tatters

She was the great hope of many pro-Brexit Conservatives, but Andrea Leadsom's disastrous handling of a press interview and its aftermath brought her plan to be the next Tory leader and Prime Minister to a grinding halt.

Flop of the month: The Times' Hillsborough ruling omission

Flop of the month: The Times' Hillsborough ruling omission

PRWeek's flop of the month for April 2016 went to The Times, and its coverage of the Hillsborough inquiry result.

Flop of the month: Gmail gif goes viral for the wrong reason

Flop of the month: Gmail gif goes viral for the wrong reason

PRWeek's flop of the month for March 2016 goes to Google, thanks to its April Fools' prank gone awry