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In the spotlight

Better comms can reboot devolution and the Northern Powerhouse

Better comms can reboot devolution and the Northern Powerhouse

For an idea that its critics often derided as 'spin', the Northern Powerhouse is actually in need of much better PR.

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Latest opinion

Is PR a young person's game? At just the wrong side of 35, I prefer to think not

Is PR a young person's game? At just the wrong side of 35, I prefer to think not

Is PR a youngsters' game? It's a question that plays on my mind - especially since becoming a mum.

Pitching the antidote to greed in professional sports

Pitching the antidote to greed in professional sports

Ben Miller explains how soccer star Juan Mata got the ball rolling on Common Goal, and much more.

Why selling in Brexit needs the PR masterplan of the century

Why selling in Brexit needs the PR masterplan of the century

When the head of communications for Britain's Exit from the European Union was appointed, the successful candidate inherited a 12-month legacy of confusing negative messaging, infrequent ministerial statements and misinformed citizens.

The British Election Study shows how business can contribute to the Brexit debate

The British Election Study shows how business can contribute to the Brexit debate

The least surprising insight from the British Election Study (BES) was that one in three people mentioned Brexit as the most important issue facing the country at the general election.

What the hell's going on out there?

What the hell's going on out there?

Where's the commercial skill, listening and yes, many of you won't like this, maturity?

Does having ADHD make you a PR-oblem child?

Does having ADHD make you a PR-oblem child?

ADHD is still a topic of hushed discussion amongst many and there are multiple reasons people are simply happier to avoid the chat than discuss it openly.

Scaramucci, you are proof there's no room for bully-boy tactics in communications

Scaramucci, you are proof there's no room for bully-boy tactics in communications

You were amusing, like a vicious little Sopranos character, but communications professionals across the world will be sighing with relief as you walk out the back door of the White House.

Grenfell shows that public sector communicators must speak truth to power

Grenfell shows that public sector communicators must speak truth to power

In the wake of Kensington and Chelsea Council's response to the Grenfell Tower tragedy, the need for straight-talking communications in the public sector has never been greater.

'Returnships' are a way to stem the haemorrhage of senior talent in PR

'Returnships' are a way to stem the haemorrhage of senior talent in PR

There is a problem with the talent supply chain, but parents returning from the 'PR Bermuda Triangle' can be the solution.

Flop of the Month: pressure cranks up on Bell Pottinger

Flop of the Month: pressure cranks up on Bell Pottinger

After months of rumours and allegations about its work with South Africa's Oakbay Investments, matters have come to a head for Bell Pottinger over recent weeks.

Isn't it time PRs stop beating themselves up and face up to bullies?

Isn't it time PRs stop beating themselves up and face up to bullies?

There's a much-laboured impression that journalists don't respect PR agents - that PRs are time wasters whose pitches are unprepared, unfocused and unwanted.

How to minimise the reputational damage of employment disputes

How to minimise the reputational damage of employment disputes

When a disgruntled employee brings a high-stakes or newsworthy employment claim against a business, that company has far more to worry about than just their legal defence.

The BBC must go further, faster, on dealing with its gender pay gap

The BBC must go further, faster, on dealing with its gender pay gap

By next April, every organisation with more than 250 employees will have to report details of their gender pay gap.

Cut out the clutter for content that counts

Cut out the clutter for content that counts

If you are a regular cinema-goer you are likely to be familiar with the experience of watching a film that is so overloaded with ideas, plot-lines and characters that you leave feeling exhausted.

Grilled: Frankie Graddon from The Pool on 'saintly' PRs, knickers and opening parcels

Grilled: Frankie Graddon from The Pool on 'saintly' PRs, knickers and opening parcels

The Pool's fashion and beauty editor talks saintly fashion PRs, keeping advertorials relevant, how the data stacks up and the popularity of underwear.

Agency Doctor: Good leaders are made, not born

Agency Doctor: Good leaders are made, not born

You're so good at your job that you get promoted to a role beyond your experience and skills. Don't panic, though - you can learn to lead well.

Hot Spot: Aquavit, London

Hot Spot: Aquavit, London

Chanel Bailey, director, Bailey Communications, gives her verdict on this informal Nordic restaurant.

There is no 'silly season' in healthcare comms

There is no 'silly season' in healthcare comms

There will be no 'silly season' for healthcare comms this summer, as NHS changes mean there is an ever-greater need to support patient advocates.

My biggest gaffe: addressing the wrong people

My biggest gaffe: addressing the wrong people

Pietro Ranieri recalls an early lesson in the importance of getting the right message to the right person

Don't do 'the Maybot' - why business must be honest and direct to reconnect with society

Don't do 'the Maybot' - why business must be honest and direct to reconnect with society

The longer jargon-obsessed big business continues to sound like 'the Maybot', the greater the risk it runs of further alienating ordinary people.

Seeing red: what gets you fuming?

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

I find it extraordinary that public relations is an industry many struggle to understand and define, especially when it comes to our role with sales.

Seeing red: Charities are not helping their cause by ducking criticism

Seeing red: Charities are not helping their cause by ducking criticism

Charities need to face up to criticism and communicate more effectively, says Russell Hargrave, media manager at NPC

Seeing red: Everyone loses in a badly run pitch

Seeing red: Everyone loses in a badly run pitch

Only well-run pitch processes give agencies the chance to present their best work - to the ultimate benefit of the client.

Seeing red: Don't underestimate the power of a wordsmith

Seeing red: Don't underestimate the power of a wordsmith

Anyone can string a sentence together, but don't make the mistake of thinking anyone can do it well, says Wyn Matthews, editorial manager at Word Association.

PRWeek's tops of the month

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Confectionery brand Skittles showed less can be more when responding to a tricky comms situation.

Top of the month: Team GB and BOA triumph at Rio 2016

Top of the month: Team GB and BOA triumph at Rio 2016

Team GB and the wider British Olympic Association played a blinder in August. Aside from the athletes' medals haul, the reputation management and comms were gold standard.

Top of the month: How did Pokémon Go catch everyone's attention?

Top of the month: How did Pokémon Go catch everyone's attention?

There is, famously, no 'I' in 'team', but the extraordinary way in which the Pokémon Go phenomenon has played out this month leads to the question: how much 'PR' is there in 'viral'?

PRWeek's flops of the month

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Sometimes, PRWeek's UK team has a tough time selecting its Flop of the Month.

Flop of the month: Sir Philip Green's interview technique

Flop of the month: Sir Philip Green's interview technique

Sir Philip Green's summer has gone from bad to worse. First he was grilled by select committees on the demise of BHS, with his prickly demeanour not going down well.

Flop of the month: Sir Elton John versus the media

Flop of the month: Sir Elton John versus the media

Although there may be legitimate reasons for doing so, trying to muzzle the press with court orders has a nasty habit of backfiring on celebrities who take this course.