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In the spotlight

Sam Allardyce: reputational lessons from this week's football saga

Sam Allardyce: reputational lessons from this week's football saga

"Bouncebackability" is the clumsy word sometimes still used in the football world to describe how a team or individual can make a comeback after a disappointment.

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Latest opinion

Nick Varney's sincerity over 'Smiler' crash means Merlin can now move on

Nick Varney's sincerity over 'Smiler' crash means Merlin can now move on

Judge Michael Chambers QC was damning in his judgement of Merlin Entertainments yesterday (27 September), saying the Smiler crash last June was a "catastrophic failure...a needless and avoidable accident", resulting from safety protocols which fell "far short of required standards".

Should public affairs firms bother to come to Labour Conference any more?

Should public affairs firms bother to come to Labour Conference any more?

Conferences are strange events at the best of times. It's fair to say that the Labour Party isn't enjoying the best of times and Conference 2016 is not a happy place.

Trump vs Clinton: Debating reality in digital and analogue

Trump vs Clinton: Debating reality in digital and analogue

Digital coverage of the Trump vs Clinton debate took many innovative forms but, depending on which medium you chose, a starkly different reality was on offer.

Labour Conference: which agencies are out in force, and what's the mood music at kick-off?

Labour Conference: which agencies are out in force, and what's the mood music at kick-off?

As the Labour Party Conference gets into full swing in Liverpool, members will be losing count of how many mentions of "unity" they are hearing, while public affairs professionals appear not quite as numerous.

Labour must engage with the private sector or businesses will stop attending conference

Labour must engage with the private sector or businesses will stop attending conference

Jeremy Corbyn's re-election as leader of the Labour Party proved that he represents the vast majority of party members but, for businesses, the question is whether they should be bothering to attend.

From Nimbys to Yimbys (yes, in my back yard)

From Nimbys to Yimbys (yes, in my back yard)

There's an irrefutably good communications logic at the heart of the Government's intended upgrade of its Neighbourhood Planning legislation.

Is digital video the ultimate brand storytelling tool?

Is digital video the ultimate brand storytelling tool?

Snapchat's hint at a possible augmented reality (AR) launch shows how user-generated content is moving to the next level.

Walking the blurred line between PR and journalism

Walking the blurred line between PR and journalism

Like Johnny Cash, I Walk The Line. I'm a journalist who also works in PR - or possibly a PR who also dabbles in journalism.

Can anybody learn to be a social media influencer?

Can anybody learn to be a social media influencer?

If we can teach young people to be broadcast journalists, then why not social media influencers?

Does Apple even need a Twitter account?

Does Apple even need a Twitter account?

Cision communications director Stacey Miller and Heath Fradkoff, the principal and founder of Ward 6 Marketing, square off over whether the world's biggest technology company needs a Twitter account.

London Fashion Week is huge PR opportunity but financial stakes are high

London Fashion Week is huge PR opportunity but financial stakes are high

The world's buyers, editors, bloggers and our industry's newly termed VIPs - the influencers - have descended on the capital for London Fashion Week, as the British Fashion Council showcases our homegrown talent to the world.

Outrage at 'Bake Off' move risks giving Channel 4 a soggy bottom

Outrage at 'Bake Off' move risks giving Channel 4 a soggy bottom

The news that Channel 4 has outbid BBC to air future episodes of the Great British Bake Off has left fans of the show angrier than Paul Hollywood with a face full of over-baked pancakes.

Industry Voice: 'The new PRCA name shows we represent everyone in this industry'

Industry Voice: 'The new PRCA name shows we represent everyone in this industry'

PRCA director-general Francis Ingham explains how the new name & branding was essential to represent 'blurred' dividing lines between PR and comms practices.

Brand comms: Clients must bridge post-Brexit generation gap

Brand comms: Clients must bridge post-Brexit generation gap

Brand communications need to adapt in a divided nation, with the generation chasm just one of a number of threats to emerge from the Brexit 'civil war'.

Public Affairs: Party conferences could set the tone of politics for years

Public Affairs: Party conferences could set the tone of politics for years

Political turmoil at both national and party level means September's conference season brings a wealth of opportunities for punchy policy advice.

Theresa May has six comms priorities, half-way through her first 100 days

Theresa May has six comms priorities, half-way through her first 100 days

Theresa May is back from China, half-way through her first 100 days as Prime Minister and this is the period in which leaders establish - by default or by design - their governing style, narrative and priorities.

Time for the PR industry to put its money where its mouth is on equal pay

Time for the PR industry to put its money where its mouth is on equal pay

Autumn 2016 may come to be seen as a turning point in the debate around equal pay for women in the PR industry, as the PRCA moves to compel agency members to include gender pay gap reporting in its quality kitemark.

Liberty Media has the opportunity to open up F1 sponsorship to female-centric brands

Liberty Media has the opportunity to open up F1 sponsorship to female-centric brands

Liberty Media, the US-based media group, is very close to finalising the multibillion-dollar purchase of the Formula 1 motor-racing series.

'Curiouser & Curiouser': Sports Direct, Wonderland and the breaking of old school

'Curiouser & Curiouser': Sports Direct, Wonderland and the breaking of old school

"Curiouser and curiouser!" cried Alice, "now I'm opening out like the largest telescope that ever was!" - for a business story around company policies, contracts and corporate governance, the telescope of scrutiny has opened up pretty wide on Sports Direct.

Has Apple switched on proactive PR with its launch of the iPhone 7?

Has Apple switched on proactive PR with its launch of the iPhone 7?

It's a time for boundaries to be broken and technology to be redefined. In short, it's time for the launch of the new iPhone 7.

Seeing red: what gets you fuming?

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

I find it extraordinary that public relations is an industry many struggle to understand and define, especially when it comes to our role with sales.

Seeing red: Charities are not helping their cause by ducking criticism

Seeing red: Charities are not helping their cause by ducking criticism

Charities need to face up to criticism and communicate more effectively, says Russell Hargrave, media manager at NPC

Seeing red: Everyone loses in a badly run pitch

Seeing red: Everyone loses in a badly run pitch

Only well-run pitch processes give agencies the chance to present their best work - to the ultimate benefit of the client.

Seeing red: Don't underestimate the power of a wordsmith

Seeing red: Don't underestimate the power of a wordsmith

Anyone can string a sentence together, but don't make the mistake of thinking anyone can do it well, says Wyn Matthews, editorial manager at Word Association.

PRWeek's tops of the month

Top of the month: Team GB and BOA triumph at Rio 2016

Top of the month: Team GB and BOA triumph at Rio 2016

Team GB and the wider British Olympic Association played a blinder in August. Aside from the athletes' medals haul, the reputation management and comms were gold standard.

Top of the month: How did Pokémon Go catch everyone's attention?

Top of the month: How did Pokémon Go catch everyone's attention?

There is, famously, no 'I' in 'team', but the extraordinary way in which the Pokémon Go phenomenon has played out this month leads to the question: how much 'PR' is there in 'viral'?

Top of the month: 'Leave' offers a masterclass in effective comms campaigning

Top of the month: 'Leave' offers a masterclass in effective comms campaigning

The movement for Britain to leave the European Union did everything a successful PR campaign should.

PRWeek's flops of the month

Flop of the month: Sir Philip Green's interview technique

Flop of the month: Sir Philip Green's interview technique

Sir Philip Green's summer has gone from bad to worse. First he was grilled by select committees on the demise of BHS, with his prickly demeanour not going down well.

Flop of the month: Sir Elton John versus the media

Flop of the month: Sir Elton John versus the media

Although there may be legitimate reasons for doing so, trying to muzzle the press with court orders has a nasty habit of backfiring on celebrities who take this course.

Flop of the month: 'Mothergate' row leaves Andrea Leadsom's Tory leadership ambition in tatters

Flop of the month: 'Mothergate' row leaves Andrea Leadsom's Tory leadership ambition in tatters

She was the great hope of many pro-Brexit Conservatives, but Andrea Leadsom's disastrous handling of a press interview and its aftermath brought her plan to be the next Tory leader and Prime Minister to a grinding halt.