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In the spotlight

The claimants in the Mirror Group 'hacking trial' got what they deserved

The claimants in the Mirror Group 'hacking trial' got what they deserved

When I was asked to take over the Mirror litigation, I was trying to get out of phone hacking. I had just steered 55 claims against the News of the World to a successful conclusion. It had been a gruelling few years, which I had gone straight into after two heavy libel claims. I was looking forward to moving on.

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Latest opinion

A handshake is a good start but it's no substitute for truth and reconciliation

A handshake is a good start but it's no substitute for truth and reconciliation

This week in Galway, 17 years after the Good Friday Agreement was signed, the heir to the British throne met with the leader of the provisional republican movement that murdered his great uncle and mentor 35 years ago.

How do you keep a tragedy like the Syrian conflict in the news?

How do you keep a tragedy like the Syrian conflict in the news?

Little surprises me about this month's Twitter trends. Top of the list is Britain's Got Talent, shortly followed by the new Mad Max film.

Dramatise your data to win in business

Dramatise your data to win in business

I teach story seminars to creative fiction writers, screenwriters and directors. But over time, I saw many business executives sitting at my seminars.

What do we say now? The dilemma for the three losing parties

What do we say now? The dilemma for the three losing parties

For the clear losers at the election - Labour, the Liberal Democrats and UKIP - new leadership and new policies won't be enough to turn the tide without new ways to communicate with the electorate.

David Cameron is sitting pretty, for now

David Cameron is sitting pretty, for now

The new perceived wisdom of the commentariat is to see the parallels between the situation faced by John Major in 1992 and the Prime Minister now as guides to the likely path that this Government will follow. In fact, the situation is entirely different.

'Right to be forgotten', one year on: It's a minefield for the private individual

'Right to be forgotten', one year on: It's a minefield for the private individual

It is now a year since the European Court of Justice ruled that Google must remove links to "inaccurate, inadequate, irrelevant or excessive" content about a private individual.

Farage has become like any other politician and Carswell could soon be an independent

Farage has become like any other politician and Carswell could soon be an independent

The stats show that when you ask the general public what the most important issue in British politics is, most will reply "trust". Day in, day out, politicians are painted as liars, never able to answer a question directly.

The real price of brand value

The real price of brand value

PR professionals have long understood the significance of brand value and reputation.

Flop of the month: Protein World's 'Beach Body' ads hit the wrong note

Flop of the month: Protein World's 'Beach Body' ads hit the wrong note

Sports and nutrition retailer Protein World massively misjudged the message sent out via its 'Beach Body' campaign.

From the editor-in-chief: Good times will roll only with the best talent in place

From the editor-in-chief: Good times will roll only with the best talent in place

Having worked in and around the public relations business for close to 25 years now, I can sense - from the reports that follow - that the ­consultancy sector is going through a positive phase.

How I called the result of the general election and my prediction for Mayor of London

How I called the result of the general election and my prediction for Mayor of London

Since October I had consistently predicted on TV, national press, radio and social media that the Conservatives would win a majority on 7 May. Here's why:

Cameron's comms challenge now rests on a knife edge

Cameron's comms challenge now rests on a knife edge

It is the first full week of the new Government and after a weekend's rest, following a shock ending, we're now into Cameron - Part II. But will it be more of the same or will the franchise be taken off in a new direction?

Seven reasons the Conservatives won the PR election (or the others lost it)

Seven reasons the Conservatives won the PR election (or the others lost it)

The economy? Milifandom? Bacon sandwiches? PRWeek deputy editor John Harrington gives his take on where the general election was won and where it was lost.

General election 2015: A night to remember

General election 2015: A night to remember

It was a night to remember and one that will have fundamental implications for British politics for some time to come.

Raising your Analyst Profile

Raising your Analyst Profile

This may come as a surprise, but in a complex industry like IT, analyst recommendations can drive over 50 per cent of purchases.

Marketing has become PR

Marketing has become PR

Digital and social media have made marketing communications virtually synonymous with PR, according to speakers at the PRWeek PR360 summit in central London this week.

Nothing sadder than a 40-year-old PR person? I disagree

Nothing sadder than a 40-year-old PR person? I disagree

As I approach my 50th birthday, having spent more than 25 years in the marketing communications industry, working for major companies as diverse as Harrods, Warner Bros Pictures International and EMI Records, I stand at a career crossroads faced by an industry I personally feel is obsessed with youth and social media rather than years of relevant experience.

Political parties must work harder to win the votes of women

Political parties must work harder to win the votes of women

In the run up to the election, The Equality Movement launched a digital campaign asking political parties to address gender equality as a mainstream economic issue, and here is why: fewer women will vote in this general election than men.

Should companies get involved in general elections?

Should companies get involved in general elections?

A few weeks ago, I was with the head of a medium-sized firm when he was asked to sign a letter to a national newspaper in support of a political party.

Could data science be PR's Holy Grail?

Could data science be PR's Holy Grail?

"How do you measure success?" is a phrase that every PR professional has heard in a new business pitch.

Seeing red: what gets you fuming?

Seeing red: put an end to the serial 'compers'

Seeing red: put an end to the serial 'compers'

People who enter every competition going are not likely to engage with your brand, says Jennifer Teale, PR manager, retail, leisure & lifestyle at Rumpus PR

Seeing red: Antisocial media needs to stop

Seeing red: Antisocial media needs to stop

Clients and agencies must see social comms as more than an invasive add-on, says Ben Caspersz, MD and founder, Claremont Communications.

Seeing red: keeping the peace with the client

Seeing red: keeping the peace with the client

We find ourselves telling the client what they want to hear, not what they need to hear, says Andy Shaw, account director at Kindred.

PRWeek's tops of the month

Top of the month: Greenpeace campaign takes Banco Santander to task

Top of the month: Greenpeace campaign takes Banco Santander to task

Top marks go to environmental campaign group Greenpeace for bringing the parent group of Santander to the negotiating table with a hard-hitting campaign against rainforest destruction in Indonesia.

Top of the month: Benedict Cumberbatch recovers from race row

Top of the month: Benedict Cumberbatch recovers from race row

In an interview on American talk show Tavis Smiley, actor Benedict Cumberbatch caused controversy when he raised the issue of diversity within acting.

Top of the month: Rosetta space mission leaves Kim Kardashian seeing stars

Top of the month: Rosetta space mission leaves Kim Kardashian seeing stars

It was a story to rival the best Hollywood sci-fi, but this real-life space mission became a global media phenomenon.

PRWeek's flops of the month

Flop of the Month: Barnardo's slated for paying Made in Chelsea star £3,000

Flop of the Month: Barnardo's slated for paying Made in Chelsea star £3,000

Children's charity Barnardo's came under fire after The Sun accused it of paying reality TV star 'Binky' Felstead £20,000 for promoting the charity on Instagram.

Flop of the month: Green Party wrong-footed by off-colour remarks

Flop of the month: Green Party wrong-footed by off-colour remarks

Those inclusive, liberal, lefty types at the Green Party never seem to put a foot wrong when appealing to their core constituency of sandal-wearing, muesli-knitting tree lovers. Do they?

Flop of the month: Sheffield United scores reputational own goal over Ched Evans

Flop of the month: Sheffield United scores reputational own goal over Ched Evans

It is difficult to know the exact moment to pull the plug and accept that one is in a battle one cannot win, but the comms team at Sheffield United can reasonably be accused of a defensive error with its handling of the Ched Evans debacle.

I didn't get where I am today ...

I didn't get where I am today...without working hard and laughing hard

I didn't get where I am today...without working hard and laughing hard

Ilona Hitel, the founder of The CommsCo, on two key reasons for her success.