Most branded online communities are ghost towns, so can we stop a PR-hyped launch from becoming an abandoned failure a few months later?
The annual gathering for the World Economic Forum in Davos, Switzerland, brings together a heady mix of politicians, corporations, scientists and philanthropists to address the key challenges of the day. Two writers give PRWeek their perspective from inside the conference.
Why do some stories generate pages of widespread coverage and other, equally newsworthy, stories receive little more than a brief mention?
The PRCA has launched recommendations for great comms in 2015, following an in-depth consultation with the PRCA's senior members and PR Council.
Another day, another PR triumph for pop star Taylor Swift.
Imagine getting your message out to 21 million people in just three hits. Sounds impossible, doesn't it? Here are six reasons to embrace radio.
After a century when public relations needed journalism - because journalists meant access to the media - the internet and especially social media have now freed the PR trade from this subservience, says the blurb for 'Public Relations: the Masters Now', a recent event at the Royal College of Art.
ChapStick: check. Cold and flu tablets: check. A comfy pair of shoes: check.
There is still no consensus as to precisely how long Alastair Campbell said a scandal can swirl before it consumes its victim.
"What is gamer gate?" was the sixth most asked 'what is' question on Google in the US during 2014.
Has the Palace spoken too soon in the case of Prince Andrew and claims. which he denies, that he once slept with an underage girl? Here are seven tips for handling a potential royal scandal.
Don't you hate it when people ignore your advice?
Oldham has declined to sign Ched Evans.
Free speech is under threat all over the world and, today, Paris has seen that threat in its most appalling, extreme form.
Love it or loathe it, coalition governments seem here to stay.
Statistically speaking the aviation industry can still lay claim to being the safest form of transport.
It happened almost imperceptibly - slowly but surely.
As its high-profile CEO apologized for the crash of Flight 8501, AirAsia emphasized that it will try to do right by victims' families in its public statements and social media posts.
From the slick 'Yes' campaign that almost delivered a sensational victory in the Scottish independence referendum to the embarrassing spectacle of Ed Miliband's attempt to eat a bacon sandwich, 2014 has demonstrated the increasing importance of presenting the right image. But who were the biggest PR winners and losers of the year? Here are my top five in each category:
PR has traditionally been a female-dominated industry, but it is at increasing risk of losing a substantial chunk of its senior level female workforce.
With the help of John Lewis, Coca Cola and Marks and Spencer, it's beginning to look a lot like Christmas!
We find ourselves telling the client what they want to hear, not what they need to hear, says Andy Shaw, account director at Kindred.
Why use complex phrases to describe simple actions? It doesn't make sense, says Lucy Willatt, account director, corporate and professional services, The PR Office.
Creative and strategy sessions often founder on a lack of planning and poor team briefings, says Dissident founder James Thellusson.
It was a story to rival the best Hollywood sci-fi, but this real-life space mission became a global media phenomenon.
The PR and marketing team at Airbnb was quick to spot an opportunity after a Texan tourist, David Willis, became locked inside a branch of bookstore chain Waterstones near Trafalgar Square.
Walmart got a big tick when it made corrections in red pen to a negative New York Times article and posted the notes on its blog
It is difficult to know the exact moment to pull the plug and accept that one is in a battle one cannot win, but the comms team at Sheffield United can reasonably be accused of a defensive error with its handling of the Ched Evans debacle.
In an ill-advised attempt at humour, the party released UKIP Calypso, a song performed by former Radio 1 DJ Mike Read.
Sainsbury's, like every other supermarket in the high street, is engaged in a fierce battle to the death with its rivals.