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In the spotlight

PRCA chief: If Cannes is an indicator, the future belongs to PR

PRCA chief: If Cannes is an indicator, the future belongs to PR

PR's reputation on La Croisette is growing, so now it's time we took on the ad agencies.

Latest opinion

PR measurement is stuck in the past

PR measurement is stuck in the past

The communications industry has been rebooted. As last month's Cannes Lions demonstrated, the creativity of the advertising sector has been augmented by the hard rigour of data science. Marketing, too, is being revolutionised by super targeting possibilities.

Agency Doctor: Trumpet awards success and don't waste the entrance fee

Agency Doctor: Trumpet awards success and don't waste the entrance fee

The effort spent entering awards will only pay off if success is used to bring in new business, attract top talent and set agencies apart.

A momentous decision has been made, or has it?

A momentous decision has been made, or has it?

When David Cameron commissioned Sir Howard Davies in 2012 he must have thought that 2015 seemed a long way away, and he may have imagined that it would be Ed Miliband making the decision on Heathrow expansion or he would at least have Liberal Democrats in his Government to blame for his hands being tied.

Brands should take note of the US Supreme Court ruling on gay rights

Brands should take note of the US Supreme Court ruling on gay rights

As the ink dries on the certificates of same-sex marriages taking place across every US state, we are now wondering what this could mean for companies across the western world.

Cannes 2015: The view from the editor-in-chief

Cannes 2015: The view from the editor-in-chief

The much-hyped, media-saturated Cannes Lions week is over for another year and it is easy to forget that, beyond the glittering yachts and the Yves St Laurent (apparently), the whole point of this 'international festival of creativity' is to be the showcase of the best campaigns from around the world.

Treat your staff like adults and you might find that flexible working works

Treat your staff like adults and you might find that flexible working works

I wasn't surprised to read recently that the PR industry is one of the worst industries for supporting flexible working patterns.

The top seven mistakes PR companies make with existing clients

The top seven mistakes PR companies make with existing clients

Smart people learn from their mistakes. But the really sharp ones learn from the mistakes of others. Or there's the third group, who keep making the same mistakes over again. Which are you?

Cannes: The view from London

Cannes: The view from London

This time last year I was in Cannes. This year I am not. Have I missed anything? I think not - apart from a Rose hangover.

There's not always an app for that

There's not always an app for that

When Apple posted a job listing recently calling for editors for its recently announced news app, it's fair to say it raised a few eyebrows. The internet giant with an app for everything has conceded that humans might have their uses, but why?

Cannes: We no longer need to play second fiddle to the 'creative' industries

Cannes: We no longer need to play second fiddle to the 'creative' industries

To be honest, I have always wondered what all the fuss was about.

Creativity in healthcare? It's in the Cannes

Creativity in healthcare? It's in the Cannes

Last year was the inaugural Lions Health festival of creativity in healthcare. The very fact that it even happened is a surprising success in itself yet our creative confidence, as an industry, felt shaky.

More women at Cannes but industry still falling short of balanced view of society

More women at Cannes but industry still falling short of balanced view of society

I first heard the phrase "pattern recognition" at SXSW this year. Jennifer Hyman, co-founder of Rent the Runway, was on a panel about the future of retail, and they were discussing whether the Airbnb concept would have been funded if it had been pitched by a woman.

Where was PR at Cannes Health?

Where was PR at Cannes Health?

The Cannes Health Lions featured some amazing and very creative work, but PR firms were conspicuous by their absence from the competition.

A newbie goes to Cannes

For the past few years, I've set aside the first week of March for my annual pilgrimage to Austin, Texas for Mexican food, barbecue and inspiration in the form of SXSW.

Say it ain't so, Mo

Say it ain't so, Mo

I was struck by the words of Sky News' Simon Bucks at PRWeek's crisis communication conference when he said: "A crisis is a drama, and every drama needs heroes and villains."

Zombies, Sorrell and Kim Kardashian: What to look out for at Cannes

Zombies, Sorrell and Kim Kardashian: What to look out for at Cannes

More and more PR people are getting involved in Cannes but if you're not headed there then you're probably already rolling your eyes and sighing heavily. If you are going, here's what I think's worth sharpening your elbows for at this year's Creativity Festival.

The E3 gamers' convention is a bit like Toys R Us on steroids

The E3 gamers' convention is a bit like Toys R Us on steroids

Earlier this week more than 70,000 gamers, journalists and brands took over the Los Angeles Convention Centre for the 21st Electronic Entertainment Expo, commonly known as E3.

In praise of the PR chaos

In praise of the PR chaos

I recently went back to my old school to give a careers talk. So far, so glamorous.

A Conservative Government doesn't mean business as usual in healthcare

A Conservative Government doesn't mean business as usual in healthcare

The message of 'continuity' in healthcare proclaimed by the Conservatives does not mean communicators can afford to rest on their laurels.

Grilled: Nate Lanxon, senior editor at Bloomberg Media, on senior PRs and avoiding the Brits

Grilled: Nate Lanxon, senior editor at Bloomberg Media, on senior PRs and avoiding the Brits

Every month, PRWeek interrogates a journalist on their likes, dislikes and fears.

Seeing red: what gets you fuming?

Seeing red: put an end to the serial 'compers'

Seeing red: put an end to the serial 'compers'

People who enter every competition going are not likely to engage with your brand, says Jennifer Teale, PR manager, retail, leisure & lifestyle at Rumpus PR

Seeing red: Antisocial media needs to stop

Seeing red: Antisocial media needs to stop

Clients and agencies must see social comms as more than an invasive add-on, says Ben Caspersz, MD and founder, Claremont Communications.

Seeing red: keeping the peace with the client

Seeing red: keeping the peace with the client

We find ourselves telling the client what they want to hear, not what they need to hear, says Andy Shaw, account director at Kindred.

PRWeek's tops of the month

Top of the month: Greenpeace campaign takes Banco Santander to task

Top of the month: Greenpeace campaign takes Banco Santander to task

Top marks go to environmental campaign group Greenpeace for bringing the parent group of Santander to the negotiating table with a hard-hitting campaign against rainforest destruction in Indonesia.

Top of the month: Benedict Cumberbatch recovers from race row

Top of the month: Benedict Cumberbatch recovers from race row

In an interview on American talk show Tavis Smiley, actor Benedict Cumberbatch caused controversy when he raised the issue of diversity within acting.

Top of the month: Rosetta space mission leaves Kim Kardashian seeing stars

Top of the month: Rosetta space mission leaves Kim Kardashian seeing stars

It was a story to rival the best Hollywood sci-fi, but this real-life space mission became a global media phenomenon.

PRWeek's flops of the month

Flop of the month: Protein World's 'Beach Body' ads hit the wrong note

Flop of the month: Protein World's 'Beach Body' ads hit the wrong note

Sports and nutrition retailer Protein World massively misjudged the message sent out via its 'Beach Body' campaign.

Flop of the Month: Barnardo's slated for paying Made in Chelsea star £3,000

Flop of the Month: Barnardo's slated for paying Made in Chelsea star £3,000

Children's charity Barnardo's came under fire after The Sun accused it of paying reality TV star 'Binky' Felstead £20,000 for promoting the charity on Instagram.

Flop of the month: Green Party wrong-footed by off-colour remarks

Flop of the month: Green Party wrong-footed by off-colour remarks

Those inclusive, liberal, lefty types at the Green Party never seem to put a foot wrong when appealing to their core constituency of sandal-wearing, muesli-knitting tree lovers. Do they?

I didn't get where I am today ...

I didn't get where I am today...without working hard and laughing hard

I didn't get where I am today...without working hard and laughing hard

Ilona Hitel, the founder of The CommsCo, on two key reasons for her success.