Emotional connections and subtle communications will be vital if brands and their PR agencies are to connect with the next generation of consumers.
The veteran of Apple and Twitter had a short stint as chair of Edelman's technology sector. Sanjay Nair has replaced her in the agency role.
PlayStation has partnered with Lincolnshire Police to improve the skill and road safety of four specialist officers through the video game Gran Turismo Sport.
Blair Decembrele and Suzi Owens have been upped to director; and Blythe Yee was named VP.
'Become redundant after 18 months with a client and we've done our job': Choueke and Lyons launch b2b agency Rebeltech
The former editor of trade title Marketing Week has co-founded b2b tech agency Rebeltech, promising to help clients "reach the point where they don't have to outsource their storytelling".
Hill+Knowlton Strategies' London office has launched a social and environmental change tool designed to promote authentic comms and help clients "define their purpose".
Vodafone has rebranded itself with a new logo, tagline, and campaign in all 36 countries in which it operates.
Brendon Craigie, former CEO at Hotwire, has launched "location agnostic" science and technology PR agency Tyto with ex-charity director Ellen Raphael.
Hynes was succeeded at Salesforce by Corey duBrowa, the former SVP of global comms at Starbucks, who joined in June.
Tech specialist Eskenzi PR is hosting its third Security Serious Week from Monday, comprising a series of online events and an awards evening, with talent at the heart of the discussion.
Account Manager, Top 3 Technology Communications Agency, Central London Capstone Hill Search London (Central), London (Greater)
ACCOUNT DIRECTOR Carter Ferris London (South), London (Greater)
Senior Account Manager - Rostrum Reuben Sinclair London
Consultant – Travel / Transport / Public Affairs JFL Search & Selection London (Greater)
Senior Account Executive - B2B Tech PR – Global Brands, London, Capstone Hill Search London (Central), London (Greater)