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Next 15 buys tech PR shop Pinnacle for £4.4m as half-year profit and revenue surges

Next 15 buys tech PR shop Pinnacle for £4.4m as half-year profit and revenue surges

Digital marketing and PR group Next 15 has continued its expansion spree with the acquisition of tech PR agency Pinnacle for £4.4m ($5.7m).

Facebook hires Unity for UK launch of VR headset Oculus Rift

Facebook hires Unity for UK launch of VR headset Oculus Rift

Facebook has appointed Unity to handle PR for the UK launch of its virtual reality headset Oculus Rift, with the account understood to be worth around £500,000 a year, PRWeek has learned.

Sorrell: data and digital have helped PR industry lose its 'inferiority complex'

Sorrell: data and digital have helped PR industry lose its 'inferiority complex'

PR has changed dramatically in the last two years as data and digital skills come to the fore and the industry has less of an inferiority complex than it did, according to WPP boss Sir Martin Sorrell.

Yahoo 'irresponsible' over data disclosure, says PR - or can it win public sympathy?

Yahoo 'irresponsible' over data disclosure, says PR - or can it win public sympathy?

Yahoo's disclosure of a major 2014 attack by hackers looks at best odd and at worst "incredibly irresponsible" in the way it has been communicated, according to tech PR experts.

Former Apple comms staffer Sarah O'Brien joins Tesla

Former Apple comms staffer Sarah O'Brien joins Tesla

She has joined the electric car company as senior director of communications.

Martin Sorrell will join Twitter - on one condition

Martin Sorrell will join Twitter - on one condition

In an interview at Dmexco, the WPP chief and Twitter holdout "shudders" at the idea of having his own feed, but leaves the door open.

Lessons from Mario: How to create successful brand characters

Lessons from Mario: How to create successful brand characters

Mario is finally heading to your iPhone, but what is it that made the Italian plumber stand the test of time?

Brunswick ditched as Teneo Blue Rubicon takes brief with B&Q owner Kingfisher

Brunswick ditched as Teneo Blue Rubicon takes brief with B&Q owner Kingfisher

Newly rebranded agency Teneo Blue Rubicon has been appointed to a corporate and financial PR brief with retail group Kingfisher, to support its One Kingfisher group transformation plan.

Social Media Week founder: get set for increased automation and bot use in PR

Social Media Week founder: get set for increased automation and bot use in PR

Social media work done by PR professionals will increasingly be automated by software over the next year, according to the man orchestrating London's Social Media Week, which kicks off on Monday.

Samsung recall: An exercise in 'bold and brilliant' crisis management

Samsung recall: An exercise in 'bold and brilliant' crisis management

The courage to take the huge decision to globally recall its Galaxy Note 7 smartphone, and the speed at which Samsung moved, has drawn plaudits from PR experts.

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