The latest technology PR news.
Got a story? Contact Khidr Suleman on 020 8267 4768 or khidr.suleman@haymarket.com.

Yahoo: 'Forget the PR buzz, we don't communicate unless we can add value'

Yahoo: 'Forget the PR buzz, we don't communicate unless we can add value'

PR director in charge of product launches says firm only communicates when it can add value to users, advertisers or investors.

Radiator PR wins Goodmans account

UK electronics brand Goodmans has appointed consumer agency Radiator to handle its PR and social media to coincide with its latest creative brand-building campaign.

Google leading brand in world but losing sense of purpose, says global survey

Google is the leading brand in the world but it is losing its sense of purpose, according to a global survey of 3,000 people about 100 leading companies.

German digital bank Fidor appoints Clarity PR for UK launch

German digital bank Fidor appoints Clarity PR for UK launch

Fidor Bank, a digital German lender with assets exceeding €300m, has hired Clarity PR to launch its banking services in the UK, following a competitive pitch.

FleishmanHillard and Fishburn office-sharing arrangement fuels merger rumours

FleishmanHillard and Fishburn office-sharing arrangement fuels merger rumours

FleishmanHillard and Fishburn are to share offices from the autumn, PRWeek understands.

Twitter says it will change comms strategy as Gabriel Stricker departs

Twitter says it will change comms strategy as Gabriel Stricker departs

"It continues to be essential that we show the world the value of Twitter. Communications is a key component of that, and to help build toward a stronger future, we are looking now to shift our communications strategy and direction," a spokesperson said via email.

Bubble & Squeak picks up four-month contract with euNetworks

Broadcast and media sector comms agency Bubble & Squeak has been given a four-month contract to provide PR, event and marketing services for bandwidth infrastructure provider euNetworks.

Microsoft kicks off #UpgradeYourWorld campaign for Windows 10

Microsoft kicks off #UpgradeYourWorld campaign for Windows 10

The latest Windows upgrade is considered to be Microsoft's most crucial yet.

PRCA urges serious consultation on pay equality as PM vows to close pay gap

PRCA urges serious consultation on pay equality as PM vows to close pay gap

The PRCA has called for a "serious consultation" with members on pay equality in response to Prime Minister David Cameron's announcement today that he wants to close the gender pay gap within a generation.

What Facebook's changes mean for marketers

What Facebook's changes mean for marketers

Organic reach, video ads, and music, to name three things.

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