The latest technology PR news.
Got a story? Contact Khidr Suleman on 020 8267 4768 or khidr.suleman@haymarket.com.

Government will name and shame companies that fail to address gender pay gap

Government will name and shame companies that fail to address gender pay gap

From 2018, companies with more than 250 employees that fail to address the gender pay gap will be highlighted in league tables as part of equality measures announced by the Government.

FleishmanHillard wins global PR brief for headphone maker Bose

FleishmanHillard wins global PR brief for headphone maker Bose

FleishmanHillard has been appointed as Bose's first global PR agency, PRWeek has learned.

There's no sweetheart tax deal, Google comms chief Peter Barron tells BBC

There's no sweetheart tax deal, Google comms chief Peter Barron tells BBC

Google EMEA's vice-president for comms and public affairs has appeared on BBC's The Andrew Marr Show to defend the firm's tax arrangements in the UK.

Freuds returns to US with Brew Media Relations acquisition

Freuds returns to US with Brew Media Relations acquisition

Brew Media Relations, which was founded by Brooke Hammerling, will continue with its existing operations and report to Freuds CEO Andrew McGuinness.

WhatsApp will open up to brands this year but rules out third-party ads

WhatsApp will open up to brands this year but rules out third-party ads

WhatsApp will open up to brands this year, allowing certain businesses like airlines and banks to communicate with customers on the platform.

Japanese auto translator ad goes viral over sexual harassment accusations

Japanese auto translator ad goes viral over sexual harassment accusations

UPDATED: Logbar, maker of the Ili automatic translator device, criticised for "sexist" ad where man asks random women to kiss him, but company reveals it was staged

Dynamo PR launches 'virtual reality' PR division

Dynamo PR launches 'virtual reality' PR division

Dynamo PR has launched a dedicated virtual reality PR division, with visual computing company NVIDIA as its founding client.

Tech PR: Predictions for 2016

Tech PR: Predictions for 2016

Tech specialists predict that 2016 will be the year of AI, virtual reality, cyber security and underdogs

MWW PR hires Ked Mather from MasterCard to grow consumer practice

MWW PR hires Ked Mather from MasterCard to grow consumer practice

MWW PR has appointed Ked Mather, a former comms manager for MasterCard and Samsung, as a senior account director in its consumer practice.

CES 2016: Why brands should care about connected cars and talking sneakers

CES 2016: Why brands should care about connected cars and talking sneakers

Only a handful of consumer tech gadgets will matter to marketers. The global CEO of WPP's Gain Theory makes his picks.

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