The latest technology PR news.
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Brands must be subtle and targeted to reach Generation Alpha, says Hotwire

Brands must be subtle and targeted to reach Generation Alpha, says Hotwire

Emotional connections and subtle communications will be vital if brands and their PR agencies are to connect with the next generation of consumers.

Natalie Kerris exits Edelman after six months to join Oracle

Natalie Kerris exits Edelman after six months to join Oracle

The veteran of Apple and Twitter had a short stint as chair of Edelman's technology sector. Sanjay Nair has replaced her in the agency role.

Watch: PlayStation and The Romans improve Police driving with Gran Turismo

Watch: PlayStation and The Romans improve Police driving with Gran Turismo

PlayStation has partnered with Lincolnshire Police to improve the skill and road safety of four specialist officers through the video game Gran Turismo Sport.

LinkedIn promotes several on global comms team

LinkedIn promotes several on global comms team

Blair Decembrele and Suzi Owens have been upped to director; and Blythe Yee was named VP.

'Become redundant after 18 months with a client and we've done our job': Choueke and Lyons launch b2b agency Rebeltech

'Become redundant after 18 months with a client and we've done our job': Choueke and Lyons launch b2b agency Rebeltech

The former editor of trade title Marketing Week has co-founded b2b tech agency Rebeltech, promising to help clients "reach the point where they don't have to outsource their storytelling".

H+K launches tool to help UK clients 'define their purpose' against UN global goals

H+K launches tool to help UK clients 'define their purpose' against UN global goals

Hill+Knowlton Strategies' London office has launched a social and environmental change tool designed to promote authentic comms and help clients "define their purpose".

Vodafone rebrands globally to champion 'Future Optimism'

Vodafone rebrands globally to champion 'Future Optimism'

Vodafone has rebranded itself with a new logo, tagline, and campaign in all 36 countries in which it operates.

Ex-Hotwire CEO Brendon Craigie launches 'location agnostic' tech PR agency

Ex-Hotwire CEO Brendon Craigie launches 'location agnostic' tech PR agency

Brendon Craigie, former CEO at Hotwire, has launched "location agnostic" science and technology PR agency Tyto with ex-charity director Ellen Raphael.

Former Salesforce comms head Jane Hynes joins Google

Former Salesforce comms head Jane Hynes joins Google

Hynes was succeeded at Salesforce by Corey duBrowa, the former SVP of global comms at Starbucks, who joined in June.

Eskenzi PR hosts third Security Serious Week with focus on cyber skills gap

Eskenzi PR hosts third Security Serious Week with focus on cyber skills gap

Tech specialist Eskenzi PR is hosting its third Security Serious Week from Monday, comprising a series of online events and an awards evening, with talent at the heart of the discussion.

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