PR director in charge of product launches says firm only communicates when it can add value to users, advertisers or investors.
UK electronics brand Goodmans has appointed consumer agency Radiator to handle its PR and social media to coincide with its latest creative brand-building campaign.
Google is the leading brand in the world but it is losing its sense of purpose, according to a global survey of 3,000 people about 100 leading companies.
Fidor Bank, a digital German lender with assets exceeding €300m, has hired Clarity PR to launch its banking services in the UK, following a competitive pitch.
FleishmanHillard and Fishburn are to share offices from the autumn, PRWeek understands.
"It continues to be essential that we show the world the value of Twitter. Communications is a key component of that, and to help build toward a stronger future, we are looking now to shift our communications strategy and direction," a spokesperson said via email.
Broadcast and media sector comms agency Bubble & Squeak has been given a four-month contract to provide PR, event and marketing services for bandwidth infrastructure provider euNetworks.
The latest Windows upgrade is considered to be Microsoft's most crucial yet.
The PRCA has called for a "serious consultation" with members on pay equality in response to Prime Minister David Cameron's announcement today that he wants to close the gender pay gap within a generation.
Organic reach, video ads, and music, to name three things.
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