Digital marketing and PR group Next 15 has continued its expansion spree with the acquisition of tech PR agency Pinnacle for £4.4m ($5.7m).
Facebook has appointed Unity to handle PR for the UK launch of its virtual reality headset Oculus Rift, with the account understood to be worth around £500,000 a year, PRWeek has learned.
PR has changed dramatically in the last two years as data and digital skills come to the fore and the industry has less of an inferiority complex than it did, according to WPP boss Sir Martin Sorrell.
Yahoo's disclosure of a major 2014 attack by hackers looks at best odd and at worst "incredibly irresponsible" in the way it has been communicated, according to tech PR experts.
She has joined the electric car company as senior director of communications.
In an interview at Dmexco, the WPP chief and Twitter holdout "shudders" at the idea of having his own feed, but leaves the door open.
Mario is finally heading to your iPhone, but what is it that made the Italian plumber stand the test of time?
Newly rebranded agency Teneo Blue Rubicon has been appointed to a corporate and financial PR brief with retail group Kingfisher, to support its One Kingfisher group transformation plan.
Social media work done by PR professionals will increasingly be automated by software over the next year, according to the man orchestrating London's Social Media Week, which kicks off on Monday.
The courage to take the huge decision to globally recall its Galaxy Note 7 smartphone, and the speed at which Samsung moved, has drawn plaudits from PR experts.
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