Separately-bookable half-day workshops
28 November 2014
09:30 - 12:30

Developing leadership capability to enhance staff engagement and performance

(Registration 09.00)

Building a leadership capability can add massive value to your organisation by increasing staff engagement and ultimately impacting on business performance. How do leaders ensure that employees are fully engaged by their work? How do they enhance employee productivity and optimise organisational performance? This interactive workshop will help you master all the steps to leadership capability in your senior leaders. Through case study examples and practical learnings, this workshop will equip you with take-away tips to try back in the office the very next day.

    1. Leverage senior leaders as your most powerful communications channel for employee engagement

  • Establish what is the role of IC, Leadership and Employee Engagement in building leadership capability
  • How can you get your leaders understand the value of having a genuine, clear conversation with employees?
  • Identify the most effective day-to-day engagement practices for middle-management
  • Methods to help leaders build bridges between their reports and themselves

    2. Build your “leadership toolbox” to develop your managers’ communications skills

  • Traditional versus digital techniques: what are the most effective channels and how can you ensure a good balance of both?
  • Use new, proven methods, to develop leadership engagement: blogging, micro-site, videos or social... pick what fits your organisation best!

    3. Measure the value of your leadership capability strategy

  • What are the most relevant indicators to measure the effect of your strategy and actions in place?
  • How can you link your leadership engagement strategy with employee performance and business results?

Laura Temple, Head of Leadership Engagement, Internal and Investor Engagement, SABMiller

13:30 - 17:30

Driving employee engagement through corporate social responsibility

(Registration 13.00)

Corporate Social Responsibility or Sustainability has become a growing aspect of any large company’s long-term strategy, not only in marketing but in recruitment, HR and internal communications. More and more employees are looking at the company’s values and how they match theirs, and are looking for a sense of fulfilment from their work. How can you make CSR become an integral part of your employee engagement and internal communications strategy? This interactive workshop will help you master all the steps to engage employees through corporate social responsibility. Through case study examples and learnings, this workshop will equip you with take-away tips to try back in the office the very next day.

    1. The role of CSR in your wider IC strategy

  • How can you connect CSR and sustainably with your businesses’ purpose, and more specifically to your internal comms/ employee engagement agenda?
  • What are the benefits of incorporating CSR into your plans?
  • What are the challenges when launching a global CSR initiative?

   2. Tips on how to develop employee engagement through CSR

  • How can effectively use CSR to improve employee engagement and ensure it makes a difference in peoples’ working life?
  • Examples of successful communications initiatives, such as : videos, competitions, challenges and more that help bring CRS to life
  • What opportunities

   3. Measuring and demonstrating the impact of CSR on employee engagement

  • What are the most relevant indicators to measure the effect of CSR on employee engagement?
  • How can employee feedback help improve your CSR initiatives?

Patrik Edvardsson,  Head of Internal Communications, EMEA,   Experian

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