27 November 2014

Registration and refreshments


Chair's welcome to the 10th edition of Strategic Internal Communications

Christine Crofts, Group Director of Internal Communications, Aviva plc



Emerging Trends: the top 5 drivers in engaging employees today and into the future.....

This opening keynote will reveal the radical transformations that have occurred within internal communications in the last 12 months as well as what the future holds. Recently, IC professionals have witnessed a shift in the way the function is perceived and received within the company – what are the new upcoming trends? Where do IC professionals need to focus their attention and skills? How can you take IC and employee engagement to the next level within your organisation to generate demonstrable bottom-line results?

Paul Osgood, Head of Internal Communications, Philips



Interactive Panel

Embedding compelling values, purpose and vision at the heart of the organisation to create a clear uplift in internal and external advocates

  • Are your employees buying into your corporate and employee values?
    > explore the changing meaning of “employee value proposition” for your organisation and how IC can support HR to better define it
    understand the changing nature of the workforce and what this means for how you need to align your values as an employer with your corporate values
  • What role must corporate citizenship play in enforcing your values?
    >   integrate “corporate citizenship” into everyday’s communications activities
    >   promote the company’s charitable work and increase staff community commitment outside the office
  • Drive behavioural change to increase staff engagement with your core values and principles and develop staff ambassadors and advocates
  • Get line managers on side! Communicate effectively with line managers and give them the space, time and framework they need to ensure they really are the front line ambassadors of your values 

Charlotte Carroll, Communications Director UK and Ireland, Unilever

Ashley Sweetland, Associate Director, Internal Communications and Corporate Responsibility – EMEA, CBRE

Emily Gibbs, Head of Internal Communications, Financial Times

Marc Silverside, Director of Communications, Macmillan Cancer Support


Quick-fire case studies

Drive innovation and best-practice for employee engagement

Perspective 1: Storytelling – Explore how 300 leaders helped the local team in Romania revamp an orphanage. The job was completed in 6 hours and brought to life “better homes better lives” corporate values. How did the IC team create leadership engagement through the power of narratives and storytelling at an “unexpected” event?

Benedikt Benenati,  Group Internal Communications Director,  Kingfisher Plc

Perspective 2: ‘An instinct for growth’ Grant Thornton UK rebranded in 2012, promising to unlock the potential for growth in dynamic organisations. They knew that the key to making their brand promise a reality was to create a culture where its people truly understood the behaviours expected of them and also demonstrated them. Fast forward two years and learn more about the role of Internal Communications in helping create this culture for growth. 

Jodie Wissmiller, Head of Internal Communications, Grant Thornton UK LLP

Perspective 3: The employee comms revolution – Find out how the eight-times award winning TV series HSBC NOW has ripped up the rule book and did something unique for a financial institution last year: HSBC opened up and shared employees’ real life stories on the biggest social media platforms in the world. How is HSBC NOW leading the way with social video? 

Jenny Varley, Managing Editor - News, Communications, HSBC Holdings Plc


Morning refreshments


From leaders to line managers: the role IC can play in developing trust through authentic communication

Discover how Telefónica UK is engaging their leaders and senior managers to develop authentic styles of communications and seek to build greater trust with employees. Sarah will speak about the right ‘employee and employer climate’ in developing leadership engagement, and why trust matters for both the brands and leaders. Through two case studies, “the UK board team as one team” and “developing effective tools and frameworks for store leaders communication”, Sarah’s presentation will give a flavour of how the Telefonica business is developing unique ways to support leaders and line managers.

Sarah Mullins, Head of Internal Communication, Telefónica UK


The Digital Mix

Join up all your IC communications channels to deliver a consistent, powerful message that engages staff at every touch point

With the move towards digital and social IC teams have had to adopt new skills and competencies. IC professionals have even had to become more “social” in their attitudes, generate fluid, authentic conversations and get used to sharing “un finished thoughts”. This case study will explore how you can: 

  • Integrate all channels, traditional and digital, within your IC strategy
    > What is trendy, sexy and short-term versus what is effective and longer-term?
  • Tailor each message for each channel and audience, including remote and non-networked employees
  • Develop your channels strategy to move towards having a conversation, not a communications in cascade
Geraldine Mapp, Head of Corporate Employee Communication, National Grid

Take your social strategy to the next level: using social strategy to support your strategic communications goals

  • What are the top challenges of introducing social in your organisation and how can you overcome them?
  • Now that you have implemented social, how can you develop it further and communicate effectively the benefits to your staff?
  • How can you use social to help create cultural change and shape people’s behaviours in your organisation?
Pema Radha, Head of Employee Communications, Barclays

Six ways to boost the collaboration culture in your organisation (with or without social tools)

This talk will give practical techniques to break down silos and encourage a more collaborative and open culture.
These will be practical techniques that can be, but don't have to be, facilitated by social tools.

Belinda Gannaway, Consultant, NixonMcInnes


Innovation, Apps, and employee engagement

Learn how organisations such as Michelin, O2, and Sodexo are using TheAppBuilder platform to communicate and engage with distributed, non desk-based staff.

  • Using an app to mobilise your Intranet and Sharepoint
  • How to create an additional comms channel in 4-6 weeks with no IT involvement

Jonny Kirk,  Internal Comms Manager,  TheAppBuilder.com


Networking lunch



Breakout "pick and mix" sessions 1

Choose between A, B, C or D

A) Influence @ work: creating messages that change minds

Learn how to create messages that change minds, influence the influencers and achieve your communication goals. Ensure stakeholders remain committed to your cause and act as advocates on your behalf: 

  • The role of context and background
  • Communicating with authenticity
  • Appealing to ‘the gut instinct’
  • Closing the deal
  • Affirming the stakeholder’s choice

Heather Wagoner, Head of Internal, Communication and Engagement, London Underground

B)  87% of employees don’t give a sh*t: A user centric approach to internal communications

Employees lie at the heart of every brand, but with only 13% feeling engaged few are really acting as the brand ambassadors every business would like.

New thinking and new technology offer an opportunity to change that. Leaving tedious, unloved intranet sites firmly in the past, a new breed of communication is emerging that’s built around employee needs not the same-old same-old.

In this session we will explore these new opportunities and show how key issues like leadership, values, and knowledge-sharing benefit from a user-centic approach that builds stronger brands – from the inside out.

Frances Jackson, CEO, OPX

C) Maintaining staff engagement when a crisis hits

Recently the Co-operative group faced the biggest crisis in its history. So how do you engage employees during such a difficult period? Louise will share her story and learnings which include opening up communication and involving employees in shaping the future of the organisation. This will be followed by an interactive discussion on how to maintain engagement through a crisis. 

Louise Breed, Head of Engagement, The Co-operative Group

Swap or stay


Breakout "pick and mix" sessions 2

Choose between E, F, G or H

D) Developing a sustainable mindset with your staff

Discover how PwC has created a sustainability mindset with 15,000 employees, through an exciting e-learning module. This award-winning training has already achieved 94% staff uptake with over 50% of them acting on the lessons within the first 3 months. 

Bridget Jackson,  Director of Corporate, Sustainability, PwC

E) The triangle HR – Change – IC: Working with other functions in the business

This interactive session will explore how you can work with other functions in the business, and make the “HR-Change-IC” triangle work together. Gain answers to questions such as: 

  • What role does each function play?
  • What are the pointers of agreements and disagreements
  • How can you work together to deliver results?

Richard Howat, Head of Internal Communications, Balfour Beatty Construction Services UK

F) Live Experience: Engage your staff through involvement and collaboration 

In this session, contribute actively as we’ll take you through a live experience – learn best techniques to spark involvement and collaboration, and replicate them with your employees. 

Chris Elmitt, Managing Director, Crystal Interactive

Chris Carey, Managing Director, Axiom Communications


Afternoon refreshments


Responding to the future

Internal Communications is now firmly on the leadership agenda. Harknesskennett will share the results of specially commissioned research for this conference.

  • What do leaders want from Internal Communication?
  • How are Internal Communicators responding and resourcing to meet changing business needs?
  • How can Internal Communicators future proof their functions to deliver effectively?

Nicky Gallagher,  Director Resourcing,  HarknessKennett

James Harkness,  Partner,  HarknessKennett


Measurement: linking IC to business impact

Coca-Cola Enterprises will review their Comms analytics framework in a way that can be applied in your organisation to start on your measurement journey. They will:

  • Share insights and findings from some of their studies on channel, audience impact, and manager capability 
  • Discuss future opportunities they are exploring to show the impact of communications on business performance 

Saskia Hoppe, Senior Manager, Communication Analytics, Coca-Cola Enterprises


Engaging staff through times of change: TSB’s IPO case study

  • Unveil the most effective techniques available to engage employees during the turbulence of an IPO
    > identify key drivers for engagement and keeping up the conversation with your people
  • Maintain integrity and authenticity when you’re under the spotlight
  • Create a partnership that counts

Hari Miller, Head of Internal Communications, TSB


Chair’s closing remarks


10 year anniversary drinks reception and awards! 

Chaired by: Philip Smith, Head of Content Solutions and Studio Brand Republic Group, Haymarket Business Media

Download Brochure

Follow Us


Contact Us

Email : events@haymarket.com

Phone : +44 (0)20 8267 4011

Related events:


6 November 2014, London

Designed by leaders in comms for leaders in comms, this event offers a unique opportunity to tackle the most persistent challenges faced at the very top of communications.