21 November 2017 | Shoreditch Courthouse, London

2016 Agenda

08:30 Registration and refreshments

09:15 Chair’s opening remarks

Jim Connor, Director of Communications, Commercial Banking, Lloyds Banking Group


09:25 Borrowing techniques from customer insights: creating an amazing place to work

Opening keynote address

  • Understanding and listening in the post-survey world
  • Using consumer insight techniques to get closer to your employee audience
  • Applying qualitative data to design a compelling “hire to retire” journey
  • Giving employees a greater emotional stake in your organisation

Drew McMillan, Head of Internal Communications and Innovation, Virgin Trains

09:50 Putting employees at the heart of your organisation: how TalkTalk drove cultural change


  • How TalkTalk is driving engagement and business performance by putting colleague feedback at the heart of its cultural change programme
  • Methods the company used to create a reflective view of its culture today and how that feedback is informing changes to the organisation’s values and behaviours

Louise Myson, Head of Culture and Engagement, TalkTalk plc

10:15 Using digital and new technologies to boost employee engagement

Case study exploration

  • Introducing Facebook at Work
  • Communicating the FT’s strategic business goals to employees
  • Helping employees live and breathe the FT brand
  • Building the employer brand to attract and retain the best talent
  • Connecting staff with the Board and senior management

Rebecca Heptinstall, Head of Brand and Employee Communications, Financial Times

10:35 Brand is culture, culture is brand: where employee engagement meets customer experience

Keynote address

A recent report by KPMG revealed the UK customer experience top 100 companies achieved double the five-year growth of the FTSE 100. So what is it that brands like Lush, First Direct and John Lewis has that puts their customer experience – and therefore their growth – above other companies?

Gemma McGrattan, director of Synergy Creative – the IoIC and CIPD’s 2016 agency of the year – will explore the impact of culture and employee engagement on customer experience. As well as sharing the latest research and insights, Gemma will give you a behind-the-scenes look at the people experience strategies of Synergy’s clients including ODEON & UCI Cinemas. Expect to walk away with solid theory, inspirational case studies, and plenty of advice, tips and ideas for you to take away and implement in your own organisation.

Gemma McGrattan, Founding Director, Synergy Creative

10:50 Internal comms in an agile and responsive world

Keynote address

We live in a world of disruption. Consumers are more demanding than ever. Competitors are challenging traditional models. And colleagues are seeking organisations with purpose and energy. So how do you more effectively engage and communicate with your people? Henry will be presenting research on how internal comms can support the transformation to a more agile and responsive way of working.

Henry Davies, Founder, 106 Communications

11:05  Morning refreshments
11:35  Breakout sessions 1: Utilising new technologies to boost employee engagement

A.  Employee digital and collaboration platforms

  • Exploring Diageo’s channels – enabling our people to share Diageo’s story
  • Getting the most from collaborative platforms to inspire, inform and energise employees
  • Content, communication and campaign development to captivate your audience and stimulate conversation
  • Measurement and analytics

Caroline Rhodes, Global Employee Engagement Director, Diageo plc

B. Making the most of broadcast, video and live streaming

  • Creating your own TV channel
  • Reaching frontline staff
  • Using broadcast as a powerful leadership tool
  • Events, messages, mobile video, live streaming
  • Producing the best bite-sized learning

Joanna Bleasdale, Head of Internal Communications, Engagment and CSR, BT Consumer

Sarah Davies, Principle - Internal Communications, BT Consumer

C. Using gamification for employee engagement

  • Discover how gamification can help your organization communicate and embed complex initiatives
  • Learn more about the power of play in learning programmes
  • Understand how to use gamification as a powerful tool to increase employee engagement
  • Discover how gamifying your business challenges will get you better results, faster.

Georgie Mann, Director, Green Hat People

12:15  Breakout sessions 2: L&D, creating new experiences and delivering happiness

D.   The increased focus on learning and development

  • Raising the L&D profile within the business
  • A tour of BNP’s L&D initiatives incl. Academy Breakfast
  • Engaging your employees around L&D
  • Exploring new formats such as mobile

Rachel Le Maire, Learning and Development Manager, BNP Paribas

E. Digital engagement strategies – “The Five Essentials” + live demo

  1. Guarantee adoption by unifying 'content+collaboration+self-service’
  2. Make it personalised, intuitive & secure ‘any device, any place, any time’
  3. Engage leaders to empower & inspire teams through authentic communication
  4. Enable direct, effective people marketing in the digital era’
  5. Analytics to measure adoption & prove ROI aligned to business strategy

Steve Elcock, CEO, elementsuite

F.  Delivering happiness at work

  • Live mindfulness practice
  • New techniques focusing on health and wellbeing as well as the practice of mindfulness at work
  • How to link wellbeing to your engagement strategy and positively impact employees’ productivity

Bruce Greenhalgh, Global Health and Wellbeing Clinical Lead, BT

12:45 Lunch and networking opportunities


13:45 An introduction to People Activation, the positive effect it has and how you can ensure your company is practising it

Keynote address

Rapport believe that activating employees rather than just communicating with them results in a dramatic increase in key factors such as motivation, inclusion, loyalty and engagement.

In this energetic presentation, Brand Engagement Director Russell Oakley and Creative Director Chris Platt will share their experience of the positive impact the act of focusing in on intrinsic human reactions can have on any brands internal communications strategy.

Russell Oakley, Brand Engagement Director, Rapport, The People Activation Agency
Chris Platt, Creative Director, Rapport, The People Activation Agency

14:00 Adapting to a changing workplace environment

Keynote address

  • A review of how the workplace has evolved and what it means for your IC and employee engagement strategy
  • The new divide: Senior vs. Junior in the workplace
  • Engaging with the younger generation: how can you engage and empower people at different stage of their careers and from different age groups?

Ruth Marshall Johnson, Foresight Director, The Future Laboratory

14:15 Managing post-Brexit uncertainty in the workplace

Interactive debate

  • Maintaining employee trust and confidence through uncertain times
  • Creating and executing your comms strategy in the unknown
  • Preparing and publishing timely communications for multiple scenarios
  • How much or how little should you communicate to your employees about Brexit?
  • What’s next? A glimpse at the future in a post-Brexit world

Sarah Burke, Internal Communications Manger, UK House of Lords
Gabe Winn, former Director of External Relations and Senior Business Advisor, Britain Stronger in Europe and former Corporate Affairs Director, Centrica
Moderated by John Harrington, Deputy Editor, PRWeek


14:45 Breakout sessions 3: Communicating vision, maintaining trust and empowering managers

G.   Supporting the leadership in communicating your vision and purpose

  • Techniques for effectively supporting your leaders and ensuring staff understand your company’s vision and purpose
  • Translating purpose into action

Hilary Scarlett, Founder and Director, Scarlett & Grey

Mike Pounsford, Founder, Couravel

I.  Engaging hard-to-reach colleagues through digital

Recently, Bupa encouraged colleagues across the world to get online and share their story of why they love working at Bupa. Hear how they achieved almost half the contributions from their frontline, non-wired colleagues – a challenging audience to engage – and saw overall engagement scores increase following the campaign.

Charelle Wigley, Head of Change Communications, Bupa

15:25  Afternoon refreshments
15:55  Demonstrating effectiveness: revealing the latest insights into measurement and analytics 

Panel discussion

Sarah Mullins, Head of Change Communications, Telefonica
Laura Du Plessis, Associate Director - Comms and External Affairs, Warwick University
James Tarbit, Head of Employee Insight, HSBC

16:25 The convergence of internal and external communications: how can you effectively join up all functions in your organisation?


Explore how Telefónica brought together all of their communications and reputation functions to work as “one team”. How do they work together, how often do they meet, how do they share information and develop one plan? What skills can you develop across all other teams? How can you get inspiration from each other’s campaigns, ways of working and networks? Overall how successful is a converged model in aligning your message and delivering business value?

Nicola Green, Director of Communications, Telefonica
Sarah Mullins, Head of Change, Telefonica

16:55 Chair's closing remarks

Jim Connor, Director of Communications, Commercial Banking, Lloyds Banking Group

17:00 Close of event

Contact us


Phone:  0208 267 4011


A great way to inspire new ideas and realise you share issues with other businesses

Brand and Communications Manager,  Insights

Fast paced, jam packed, nice mix of interesting topics and speakers

Client Service Director,  WMW

An ambitious Internal Comms line up which delivers - I left full of ideas and primed for action

Internal Communications & Events Manager,  Nestle Central & West Africa

2016 Partners