Now the major supermarket and retail groups have reported their festive trading figures, it's time to take a cold, hard January look at which campaigns were Christmas crackers and which resembled turkeys.
PRWeek UK picked its top PR and comms campaigns from November 2016, and asked readers to choose their favourite. Receiving over half of all votes cast, the winner is...
Check out PRWeek UK's top PR and comms campaigns from October 2016 below and vote in the poll for your favourite.
Five campaigns we liked in September 2016: vodka, refugee charities, Land Rover, South African Tourism and Wargaming
The PRWeek UK team has chosen the five campaigns we liked in September 2016. Which is your favourite?
This month, Paul Pogba's return to Man Utd embraced modern media with music, #MissingType went global and British Airways successfully milked Team GB's celebratory return from Rio.
This month, the Royal British Legion and online retailer Lyst helped to bring big issues to the public eye in innovative campaigns, while Hostelworld, Carlsberg and the Clangers held eye-catching launches.
The slowest Silverstone lap, a Monty Python-style sketch and an animation for Parkinson's Awareness Week were among the campaigns that got a thumbs up from the PRWeek UK team last month.
A literal chocolate bar, a politically enfranchising ice cream and a tourist board's touching film all got a thumbs up from the PRWeek UK team last month...
A 35-foot luxury treehouse and a free New Year fitness course were among PRWeek staff's favourite campaigns last month...
Carlsberg has unveiled a pop-up bar made entirely from chocolate, in a stunt called If Carlsberg Did Chocolate Bars ahead of the Easter bank holiday weekend.
When IKEA wanted to draw attention to its storage products, it brought in Hope&Glory to generate more of an emotional connection with the products, rather than talking about decluttering and hiding things away.
Bell Pottinger's digital team have staged a stunt at key London train stations as part of a campaign for retained client South African Tourism.
In September 2015, House PR was hired to launch US hacking drama Mr Robot, for Amazon Prime.
Virgin Holidays has created a 35-foot high luxury South African treehouse on London's Southbank, to promote its 'Wonderlist' holiday experience.
Last June a clutch of British grandees including former UK chief scientist Sir David King and professor Richard Layard of the LSE launched the Global Apollo Program (GAP).
The crucial Christmas trading period for the major retailers is over, their financial directors have counted up the gold in the coffers and they have released the official trading figures.
TV presenter Jameela Jamil established Why Not People as the first members' club for disabled people. It aims to make music events more accessible to those with disabilities and to create a wider debate in society around disabled access.
This summer, battery brand Energizer launched the world's first partly recycled battery. Cirkle was recruited to create a campaign explaining the complex story to the mass market.
Prostate Cancer UK teamed up with fellow charities Tenovus and the Movember Foundation for its innovative ManVan campaign.
A short animated film from UK foundation the Wellcome Trust, introduced at the World Economic Forum in Davos, warns of the true extent to which epidemics threaten human existence, and calls for work to prevent them.
Danone water brand Volvic has launched what it is calling its biggest ever marketing campaign, a multi-channel initiative based around the tagline 'Find Your Volcano'.
Healthy eating business Whitworths is promoting its new range of superfood snacks with a parody video that cheekily highlights the realities of life behind the lens for a health-food blogger.
England's rugby governing body the Rugby Football Union has created a campaign aimed at encouraging more women to play a contact version of the sport.
The Emirates FA Cup has teamed up with creative agency Matta and PR firm Mischief to create a campaign to drive attendance and attract a younger audience to this season's games.
The Association of the British Pharmaceutical Industry (ABPI) has launched a new film and a suite of online resources aimed at providing a comprehensive overview of the UK pharmaceutical industry.
Ben & Jerry's UK has teamed up with singer-songwriter Ben Cocks, music management firm Adelphoi Music and creative agency Nice & Serious on a campaign to challenge social division amid a charged political atmosphere with an animated music video.
Taylor Herring is producing a series of films to promote The Week Junior, using children who read the magazine to explain the big stories of the day.
Youth charity Girlguiding, which includes the Rainbows, Brownies and Guides youth groups, as well as a senior section for 14 to 25-year-olds, has launched #ForTheGirl, a campaign designed to challenge outdated misconceptions of the organisation.
NHS England has launched a new Twitter account to showcase patient and staff stories - with a new individual taking over the account every week.
In an attempt to capitalise on the internet's famed love of cat videos, cat-food maker Whiskas is running a social and blogger outreach campaign to support a new series of ads in the UK.
Channel 4 has released a series of comedy videos, starring the likes of Jose Mourinho, Alesha Dixon, John Bishop and Meatloaf, to promote its #StandUpToCancer TV special tomorrow (21 October).
ITV and cab comparison app Karhoo teamed up with former TOWIE star and 'Lady Penelope lookalike' Sam Faiers over the weekend (22 and 23 October) to promote the launch of the new series of Thunderbirds Are Go.
The next phase of a Welsh Government campaign to encourage positive parenting, entitled 'Parenting. Give it time', is being rolled out by independent Cardiff agency Freshwater.
This Halloween, mobile network Giffgaff helped partygoers to "end the nightmare" of getting ready with a free pop-up hair and make-up salon in the heart of Soho.
Incheon International Airport in South Korea has been helping foreign passengers experience South Korean culture, thanks to a virtual reality campaign promoting the airport by PR firm Plan Alliance and ad agency Nextround.
Rizzle Kicks' Jordan Stephens stars in a music video for #IAMWHOLE, an NHS anti-stigma campaign launched today to co-incide with World Mental Health Day today (10 October).
HSE Cake has channeled the spirit of Beyoncé in a campaign for the upcoming women's cricket World Cup, which takes place in venues across England and Wales next summer.
Tin Man Communications and Ben Fogle have launched the new series of cartoon series Ben 10 with a competition giving fans of the show the chance to stay in the vehicle at the heart of the show.
Proof that acts of kindness are not only universal but also potentially viral, with the release of a campaign video to launch a new charity, which received six million views in 24 hours.
An army of 20 'humanoids' descended on three prominent London sites today in a publicity stunt for Sky Atlantic's new science fiction show Westworld, which debuts on Tuesday (4 October).
Allianz Worldwide Care uses the relationship between a boy and his dog in an emotive YouTube video to launch its 'things you can't leave behind' expat insurance campaign.
Agency Frank has created a 'junior cabinet' to hold forth on the big issues of the day - education, the sugar tax and Ant & Dec's futures as joint PMs - as part of a repositioning of a new client that provides performing arts training for children.
Smirnoff Cider has aimed to kick-start the Bank Holiday by surprising the capital with a large, raspberry tractor doing the rounds at landmarks including Piccadilly Circus and Westminster Bridge.
Rugby pro turned pundit and Land Rover ambassador David Flatman is joined by Welsh captain Sam Warburton for the latest episode of its Open Range series.
Honor is trying to push its credentials as the smartphone brand for digital natives by announcing Brooklyn Beckham as a global ambassador.