PRWeek UK Awards 2016

Campaigns

Five campaigns we liked in October 2016: Vote for your favourite

Five campaigns we liked in October 2016: Vote for your favourite

Check out PRWeek UK's top PR and comms campaigns from October 2016 below and vote in the poll for your favourite.

Five campaigns we liked in September 2016: vodka, refugee charities, Land Rover, South African Tourism and Wargaming

Five campaigns we liked in September 2016: vodka, refugee charities, Land Rover, South African Tourism and Wargaming

The PRWeek UK team has chosen the five campaigns we liked in September 2016. Which is your favourite?

Five campaigns we liked in August: From Pogba to #MissingType via BA/Team GB

Five campaigns we liked in August: From Pogba to #MissingType via BA/Team GB

This month, Paul Pogba's return to Man Utd embraced modern media with music, #MissingType went global and British Airways successfully milked Team GB's celebratory return from Rio.

Five campaigns we liked in May: including the Royal British Legion, 50 Cent, Carlsberg and more

Five campaigns we liked in May: including the Royal British Legion, 50 Cent, Carlsberg and more

This month, the Royal British Legion and online retailer Lyst helped to bring big issues to the public eye in innovative campaigns, while Hostelworld, Carlsberg and the Clangers held eye-catching launches.

Five campaigns we liked in April: Starring Ford, Patrick Stewart and Parkinson's UK

Five campaigns we liked in April: Starring Ford, Patrick Stewart and Parkinson's UK

The slowest Silverstone lap, a Monty Python-style sketch and an animation for Parkinson's Awareness Week were among the campaigns that got a thumbs up from the PRWeek UK team last month.

Five campaigns we liked in March: including Greggs, Carlsberg and more

Five campaigns we liked in March: including Greggs, Carlsberg and more

A literal chocolate bar, a politically enfranchising ice cream and a tourist board's touching film all got a thumbs up from the PRWeek UK team last month...

Five campaigns we liked in January: Including Virgin, Kwik Fit and Pret

Five campaigns we liked in January: Including Virgin, Kwik Fit and Pret

A 35-foot luxury treehouse and a free New Year fitness course were among PRWeek staff's favourite campaigns last month...

Carlsberg reveals giant 'chocolate bar' Easter stunt

Carlsberg reveals giant 'chocolate bar' Easter stunt

Carlsberg has unveiled a pop-up bar made entirely from chocolate, in a stunt called If Carlsberg Did Chocolate Bars ahead of the Easter bank holiday weekend.

Showcase: Hope&Glory celebrates 'The Joy of Storage' for IKEA

Showcase: Hope&Glory celebrates 'The Joy of Storage' for IKEA

When IKEA wanted to draw attention to its storage products, it brought in Hope&Glory to generate more of an emotional connection with the products, rather than talking about decluttering and hiding things away.

Bell Pottinger stages surfing stunt at stations for South African Tourism

Bell Pottinger stages surfing stunt at stations for South African Tourism

Bell Pottinger's digital team have staged a stunt at key London train stations as part of a campaign for retained client South African Tourism.

Showcase: House PR launches Mr Robot with Amazon Prime

Showcase: House PR launches Mr Robot with Amazon Prime

In September 2015, House PR was hired to launch US hacking drama Mr Robot, for Amazon Prime.

Virgin Holidays opens South African treehouse on Southbank

Virgin Holidays opens South African treehouse on Southbank

Virgin Holidays has created a 35-foot high luxury South African treehouse on London's Southbank, to promote its 'Wonderlist' holiday experience.

Showcase: Sir David Attenborough promotes clean energy at COP21

Showcase: Sir David Attenborough promotes clean energy at COP21

Last June a clutch of British grandees including former UK chief scientist Sir David King and professor Richard Layard of the LSE launched the Global Apollo Program (GAP).

2015 Christmas campaigns: The winners and losers

2015 Christmas campaigns: The winners and losers

The crucial Christmas trading period for the major retailers is over, their financial directors have counted up the gold in the coffers and they have released the official trading figures.

Showcase: MANU Atelier UK launch with Aisle 8

Showcase: MANU Atelier UK launch with Aisle 8

Istanbul-based luxury handbag brand MANU Atelier was set up by sisters Merve and Beste, 18 months ago. We take a look at how it's UK launch went earlier in the summer.

Showcase: How Citypress got National Wallpaper Week covered
Showcase: Jameela Jamil spearheads PR for Why Not People launch

Showcase: Jameela Jamil spearheads PR for Why Not People launch

TV presenter Jameela Jamil established Why Not People as the first members' club for disabled people. It aims to make music events more accessible to those with disabilities and to create a wider debate in society around disabled access.

Showcase: Energizer ecoadvanced #wastetowonder

Showcase: Energizer ecoadvanced #wastetowonder

This summer, battery brand Energizer launched the world's first partly recycled battery. Cirkle was recruited to create a campaign explaining the complex story to the mass market.

Showcase: If Men Had Periods for WaterAid
Showcase: Lexus Hoverboard 'Project Slide' by CHI&Partners

Showcase: Lexus Hoverboard 'Project Slide' by CHI&Partners

Lexus has been working with CHI&Partners for three years on its Amazing in Motion advertising campaign and the latest PR stunt is a textbook example of the power of viral content.

Showcase: The ManVan

Showcase: The ManVan

Prostate Cancer UK teamed up with fellow charities Tenovus and the Movember Foundation for its innovative ManVan campaign.

Showcase: Lunar Mission One

Showcase: Lunar Mission One

Pagefield with Lunar Mission One, November-December 2014

Watch

Watch: Ben & Jerry's animated campaign uses fruit to challenge social division

Watch: Ben & Jerry's animated campaign uses fruit to challenge social division

Ben & Jerry's UK has teamed up with singer-songwriter Ben Cocks, music management firm Adelphoi Music and creative agency Nice & Serious on a campaign to challenge social division amid a charged political atmosphere with an animated music video.

Watch: Taylor Herring gets kids to explain the news to promote The Week Junior

Watch: Taylor Herring gets kids to explain the news to promote The Week Junior

Taylor Herring is producing a series of films to promote The Week Junior, using children who read the magazine to explain the big stories of the day.

Watch: Girlguiding launches #ForTheGirl to empower females (and attract volunteers)

Watch: Girlguiding launches #ForTheGirl to empower females (and attract volunteers)

Youth charity Girlguiding, which includes the Rainbows, Brownies and Guides youth groups, as well as a senior section for 14 to 25-year-olds, has launched #ForTheGirl, a campaign designed to challenge outdated misconceptions of the organisation.

Watch: NHS England teams up with Twitter to tell patient and staff stories

Watch: NHS England teams up with Twitter to tell patient and staff stories

NHS England has launched a new Twitter account to showcase patient and staff stories - with a new individual taking over the account every week.

Watch: Whiskas and Freuds ask internet to share its #curiouscat in Whiskas campaign

Watch: Whiskas and Freuds ask internet to share its #curiouscat in Whiskas campaign

In an attempt to capitalise on the internet's famed love of cat videos, cat-food maker Whiskas is running a social and blogger outreach campaign to support a new series of ads in the UK.

Watch: Channel 4 has Mourinho in stitches for Stand Up To Cancer video campaign

Watch: Channel 4 has Mourinho in stitches for Stand Up To Cancer video campaign

Channel 4 has released a series of comedy videos, starring the likes of Jose Mourinho, Alesha Dixon, John Bishop and Meatloaf, to promote its #StandUpToCancer TV special tomorrow (21 October).

Watch: Thunderbirds Are Go with black cab transformation campaign

Watch: Thunderbirds Are Go with black cab transformation campaign

ITV and cab comparison app Karhoo teamed up with former TOWIE star and 'Lady Penelope lookalike' Sam Faiers over the weekend (22 and 23 October) to promote the launch of the new series of Thunderbirds Are Go.

Watch: It's not always easy, says Welsh parenting campaign by Freshwater

Watch: It's not always easy, says Welsh parenting campaign by Freshwater

The next phase of a Welsh Government campaign to encourage positive parenting, entitled 'Parenting. Give it time', is being rolled out by independent Cardiff agency Freshwater.

Watch: Giffgaff gets ghoulish with Halloween Salon

Watch: Giffgaff gets ghoulish with Halloween Salon

This Halloween, mobile network Giffgaff helped partygoers to "end the nightmare" of getting ready with a free pop-up hair and make-up salon in the heart of Soho.

Watch: Incheon airport uses virtual reality - and reality - to promote Korean culture

Watch: Incheon airport uses virtual reality - and reality - to promote Korean culture

Incheon International Airport in South Korea has been helping foreign passengers experience South Korean culture, thanks to a virtual reality campaign promoting the airport by PR firm Plan Alliance and ad agency Nextround.

Watch: Rizzle Kicks star launches #IAMWHOLE mental health campaign with music video

Watch: Rizzle Kicks star launches #IAMWHOLE mental health campaign with music video

Rizzle Kicks' Jordan Stephens stars in a music video for #IAMWHOLE, an NHS anti-stigma campaign launched today to co-incide with World Mental Health Day today (10 October).

Watch: HSE Cake asks 'Who runs the world?' in women's cricket World Cup campaign

Watch: HSE Cake asks 'Who runs the world?' in women's cricket World Cup campaign

HSE Cake has channeled the spirit of Beyoncé in a campaign for the upcoming women's cricket World Cup, which takes place in venues across England and Wales next summer.

Watch: new Ben 10 series launched with Airbnb 'Night At' in the Rust Bucket

Watch: new Ben 10 series launched with Airbnb 'Night At' in the Rust Bucket

Tin Man Communications and Ben Fogle have launched the new series of cartoon series Ben 10 with a competition giving fans of the show the chance to stay in the vehicle at the heart of the show.

Watch: The milk of human kindness goes viral for Kindness.org

Watch: The milk of human kindness goes viral for Kindness.org

Proof that acts of kindness are not only universal but also potentially viral, with the release of a campaign video to launch a new charity, which received six million views in 24 hours.

Watch: 'Humanoid army' visits London landmarks for new sci-fi show Westworld

Watch: 'Humanoid army' visits London landmarks for new sci-fi show Westworld

An army of 20 'humanoids' descended on three prominent London sites today in a publicity stunt for Sky Atlantic's new science fiction show Westworld, which debuts on Tuesday (4 October).

Watch: Allianz Worldwide Care tugs on heartstrings for global campaign launch

Watch: Allianz Worldwide Care tugs on heartstrings for global campaign launch

Allianz Worldwide Care uses the relationship between a boy and his dog in an emotive YouTube video to launch its 'things you can't leave behind' expat insurance campaign.

Watch: Frank convenes 'junior cabinet' to reposition Stagecoach Performing Arts

Watch: Frank convenes 'junior cabinet' to reposition Stagecoach Performing Arts

Agency Frank has created a 'junior cabinet' to hold forth on the big issues of the day - education, the sugar tax and Ant & Dec's futures as joint PMs - as part of a repositioning of a new client that provides performing arts training for children.

Watch: Smirnoff's pink tractor stops traffic with cider giveaway

Watch: Smirnoff's pink tractor stops traffic with cider giveaway

Smirnoff Cider has aimed to kick-start the Bank Holiday by surprising the capital with a large, raspberry tractor doing the rounds at landmarks including Piccadilly Circus and Westminster Bridge.

Watch: David Flatman take Sam Warburton for a spin in Land Rover film

Watch: David Flatman take Sam Warburton for a spin in Land Rover film

Rugby pro turned pundit and Land Rover ambassador David Flatman is joined by Welsh captain Sam Warburton for the latest episode of its Open Range series.

Watch: Brooklyn Beckham positions Honor as smartphone for digital natives

Watch: Brooklyn Beckham positions Honor as smartphone for digital natives

Honor is trying to push its credentials as the smartphone brand for digital natives by announcing Brooklyn Beckham as a global ambassador.

Watch: Samsung brings the story of a marathoner from Lesotho to the world

Watch: Samsung brings the story of a marathoner from Lesotho to the world

The technology giant teamed up with Ketchum Sports & Entertainment and other agencies to produce and distribute a short documentary and VR film.

Watch: Durex says 'share passion, don't share Zika' as Rio 2016 begins

Watch: Durex says 'share passion, don't share Zika' as Rio 2016 begins

Condom maker Durex has joined forces with the International Planned Parenthood Federation (IPPF) to launch global campaign #DontShareZika.

Watch: Team GB squads and sponsors get on their marks as Rio Games kick off

Watch: Team GB squads and sponsors get on their marks as Rio Games kick off

With the Olympics about to kick off, British sponsors and the team have been gearing up for the occasion, including releasing a range of videos to bolster support and keep the nation engaged.