This month, Paul Pogba's return to Man Utd embraced modern media with music, #MissingType went global and British Airways successfully milked Team GB's celebratory return from Rio.
This month, the Royal British Legion and online retailer Lyst helped to bring big issues to the public eye in innovative campaigns, while Hostelworld, Carlsberg and the Clangers held eye-catching launches.
The slowest Silverstone lap, a Monty Python-style sketch and an animation for Parkinson's Awareness Week were among the campaigns that got a thumbs up from the PRWeek UK team last month.
A literal chocolate bar, a politically enfranchising ice cream and a tourist board's touching film all got a thumbs up from the PRWeek UK team last month...
A 35-foot luxury treehouse and a free New Year fitness course were among PRWeek staff's favourite campaigns last month...
Carlsberg has unveiled a pop-up bar made entirely from chocolate, in a stunt called If Carlsberg Did Chocolate Bars ahead of the Easter bank holiday weekend.
When IKEA wanted to draw attention to its storage products, it brought in Hope&Glory to generate more of an emotional connection with the products, rather than talking about decluttering and hiding things away.
Bell Pottinger's digital team have staged a stunt at key London train stations as part of a campaign for retained client South African Tourism.
In September 2015, House PR was hired to launch US hacking drama Mr Robot, for Amazon Prime.
Virgin Holidays has created a 35-foot high luxury South African treehouse on London's Southbank, to promote its 'Wonderlist' holiday experience.
Last June a clutch of British grandees including former UK chief scientist Sir David King and professor Richard Layard of the LSE launched the Global Apollo Program (GAP).
The crucial Christmas trading period for the major retailers is over, their financial directors have counted up the gold in the coffers and they have released the official trading figures.
Istanbul-based luxury handbag brand MANU Atelier was set up by sisters Merve and Beste, 18 months ago. We take a look at how it's UK launch went earlier in the summer.
TV presenter Jameela Jamil established Why Not People as the first members' club for disabled people. It aims to make music events more accessible to those with disabilities and to create a wider debate in society around disabled access.
This summer, battery brand Energizer launched the world's first partly recycled battery. Cirkle was recruited to create a campaign explaining the complex story to the mass market.
Lexus has been working with CHI&Partners for three years on its Amazing in Motion advertising campaign and the latest PR stunt is a textbook example of the power of viral content.
Prostate Cancer UK teamed up with fellow charities Tenovus and the Movember Foundation for its innovative ManVan campaign.
Smart Energy GB, an independent organisation promoting the use of smart meters, teamed up with Third City, ad agency AMV, PHD and the Daily Mirror to launch an April Fool's campaign to highlight their benefits when it comes to utility bills.
Pagefield with Lunar Mission One, November-December 2014
Champollion with The Cripplegate Foundation, April 2014-February 2015
Agency Frank has created a 'junior cabinet' to hold forth on the big issues of the day - education, the sugar tax and Ant & Dec's futures as joint PMs - as part of a repositioning of a new client that provides performing arts training for children.
Smirnoff Cider has aimed to kick-start the Bank Holiday by surprising the capital with a large, raspberry tractor doing the rounds at landmarks including Piccadilly Circus and Westminster Bridge.
Rugby pro turned pundit and Land Rover ambassador David Flatman is joined by Welsh captain Sam Warburton for the latest episode of its Open Range series.
Honor is trying to push its credentials as the smartphone brand for digital natives by announcing Brooklyn Beckham as a global ambassador.
The technology giant teamed up with Ketchum Sports & Entertainment and other agencies to produce and distribute a short documentary and VR film.
Mr Men character Mr Adventure is seen navigating his way through Heathrow Airport in a video promoting his role as the "new face of family fun" at the airport.
Comedian Bill Bailey features in PlayStation's launch video for the game No Man's Sky on PlayStation4. It follows Bailey, known for his fascination with space, as he journeys to the centre of a vast universe.
Condom maker Durex has joined forces with the International Planned Parenthood Federation (IPPF) to launch global campaign #DontShareZika.
Global pharma firm Merck is launching a global content marketing campaign with the core theme of 'curiosity', following a rebrand in October 2015.
With the Olympics about to kick off, British sponsors and the team have been gearing up for the occasion, including releasing a range of videos to bolster support and keep the nation engaged.
International development charity WaterAid has parodied the mobile game Pokémon Go for a light-hearted video with a serious message, as it urges viewers to "flush 'em all".
Czech beer brand Kozel is launching a 'Tap Out' button that, when pressed, will arrange for a taxi to pick up the button presser and take them to the nearest pub that serves the drink.
US State Department spokesman John Kirby has interrupted a press conference to check the progress of a journalist who was playing Pokémon Go.
Pakistan won a thrilling first test by 75 runs at Lords on Sunday and the team's unique post-match celebrations secured plenty of positive coverage.
Cloud accounting software firm Xero and its PR partner Shine have recorded Chasing Payments, a parody of Adele's 2008 hit Chasing Pavements, to highlight the stress caused for SMEs when clients take their time in stumping up payment.
Premier League runners-up Tottenham Hotspur and kit supplier Under Armour this morning broadcast the launch of their new home and away kits in a live Facebook broadcast, the first time the club has done this.
Project Everyone has used the 20th anniversary of the hit Spice Girls single 'Wannabe' to raise awareness of various women's issues including access to education, child marriage and the fight for equal pay.
Judy Murray, tennis coach and the mother of British star Andy Murray, has been drafted in as 'chief foliage officer', highlighting the problems of excess mint in a glass of Pimm's, as Wimbledon kicks off.
The black-and-white spot tells the story of record producer John Hammond.