PRWeek UK Awards 2016

Campaigns

Five campaigns we liked in February: your winner revealed

Five campaigns we liked in February: your winner revealed

PRWeek UK picked its top PR and comms campaigns from February and more than 550 people voted for their favourite. Find out the winner below...

Showcase: Liverpool FC and The Playbook drum up support for Standard Chartered's charitable initiative

Showcase: Liverpool FC and The Playbook drum up support for Standard Chartered's charitable initiative

Standard Chartered, the longstanding shirt sponsor of Liverpool FC, brought in The Playbook to help achieve international cut-through for Seeing is Believing, the bank's charitable collaboration with the International Agency for the Prevention of Blindness.

Showcase: Aduro Communications teams up with Sanrio to celebrate Mr Men's 45th birthday

Showcase: Aduro Communications teams up with Sanrio to celebrate Mr Men's 45th birthday

Family-friendly elements and a virtual archive were combined with a pop-up Mr Men and Little Miss museum at London's OXO Gallery to mark the 45th birthday of the children's characters.

Five campaigns we liked in January: your winner revealed

Five campaigns we liked in January: your winner revealed

PRWeek UK picked its top PR and comms campaigns from January and more than 1,200 people voted for their favourite. Find out the winner below...

Retail Christmas campaigns: which were the commercial AND creative hits, according to PRWeek?

Retail Christmas campaigns: which were the commercial AND creative hits, according to PRWeek?

Now the major supermarket and retail groups have reported their festive trading figures, it's time to take a cold, hard January look at which campaigns were Christmas crackers and which resembled turkeys.

Five campaigns we liked in November: your winner revealed

Five campaigns we liked in November: your winner revealed

PRWeek UK picked its top PR and comms campaigns from November 2016, and asked readers to choose their favourite. Receiving over half of all votes cast, the winner is...

Five campaigns we liked in October 2016: Vote for your favourite

Five campaigns we liked in October 2016: Vote for your favourite

Check out PRWeek UK's top PR and comms campaigns from October 2016 below and vote in the poll for your favourite.

Five campaigns we liked in September 2016: vodka, refugee charities, Land Rover, South African Tourism and Wargaming

Five campaigns we liked in September 2016: vodka, refugee charities, Land Rover, South African Tourism and Wargaming

The PRWeek UK team has chosen the five campaigns we liked in September 2016. Which is your favourite?

Five campaigns we liked in August: From Pogba to #MissingType via BA/Team GB

Five campaigns we liked in August: From Pogba to #MissingType via BA/Team GB

This month, Paul Pogba's return to Man Utd embraced modern media with music, #MissingType went global and British Airways successfully milked Team GB's celebratory return from Rio.

Five campaigns we liked in May: including the Royal British Legion, 50 Cent, Carlsberg and more

Five campaigns we liked in May: including the Royal British Legion, 50 Cent, Carlsberg and more

This month, the Royal British Legion and online retailer Lyst helped to bring big issues to the public eye in innovative campaigns, while Hostelworld, Carlsberg and the Clangers held eye-catching launches.

Five campaigns we liked in April: Starring Ford, Patrick Stewart and Parkinson's UK

Five campaigns we liked in April: Starring Ford, Patrick Stewart and Parkinson's UK

The slowest Silverstone lap, a Monty Python-style sketch and an animation for Parkinson's Awareness Week were among the campaigns that got a thumbs up from the PRWeek UK team last month.

Five campaigns we liked in March: including Greggs, Carlsberg and more

Five campaigns we liked in March: including Greggs, Carlsberg and more

A literal chocolate bar, a politically enfranchising ice cream and a tourist board's touching film all got a thumbs up from the PRWeek UK team last month...

Five campaigns we liked in January: Including Virgin, Kwik Fit and Pret

Five campaigns we liked in January: Including Virgin, Kwik Fit and Pret

A 35-foot luxury treehouse and a free New Year fitness course were among PRWeek staff's favourite campaigns last month...

Carlsberg reveals giant 'chocolate bar' Easter stunt

Carlsberg reveals giant 'chocolate bar' Easter stunt

Carlsberg has unveiled a pop-up bar made entirely from chocolate, in a stunt called If Carlsberg Did Chocolate Bars ahead of the Easter bank holiday weekend.

Showcase: Hope&Glory celebrates 'The Joy of Storage' for IKEA

Showcase: Hope&Glory celebrates 'The Joy of Storage' for IKEA

When IKEA wanted to draw attention to its storage products, it brought in Hope&Glory to generate more of an emotional connection with the products, rather than talking about decluttering and hiding things away.

Bell Pottinger stages surfing stunt at stations for South African Tourism

Bell Pottinger stages surfing stunt at stations for South African Tourism

Bell Pottinger's digital team have staged a stunt at key London train stations as part of a campaign for retained client South African Tourism.

Showcase: House PR launches Mr Robot with Amazon Prime

Showcase: House PR launches Mr Robot with Amazon Prime

In September 2015, House PR was hired to launch US hacking drama Mr Robot, for Amazon Prime.

Virgin Holidays opens South African treehouse on Southbank

Virgin Holidays opens South African treehouse on Southbank

Virgin Holidays has created a 35-foot high luxury South African treehouse on London's Southbank, to promote its 'Wonderlist' holiday experience.

Showcase: Sir David Attenborough promotes clean energy at COP21

Showcase: Sir David Attenborough promotes clean energy at COP21

Last June a clutch of British grandees including former UK chief scientist Sir David King and professor Richard Layard of the LSE launched the Global Apollo Program (GAP).

Showcase: If Men Had Periods for WaterAid

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Watch: BBC's W1A holds 'fundraising ideation generation session' in Red Nose Day special

Watch: BBC's W1A holds 'fundraising ideation generation session' in Red Nose Day special

The BBC's in-house creative team has collaborated with the creators of sitcom W1A to produce a special for Red Nose Day, promising "ground-breaking fundraising ideas, immediately delivered from a blue sky thinking session".

Watch: Thorpe Park adds VR to 'heart stopping' Derren Brown attraction

Watch: Thorpe Park adds VR to 'heart stopping' Derren Brown attraction

Thorpe Park has upgraded its Derren Brown-inspired multi-sensory "Ghost Train" attraction with virtual reality, and tested it on 10 "fearless" participants.

Watch: Hope&Glory creates Garden of Light for Marie Curie fundraising appeal

Watch: Hope&Glory creates Garden of Light for Marie Curie fundraising appeal

Consumer PR firm Hope&Glory has created a "Garden of Light" made up of 2,100 illuminated daffodils for Marie Curie's annual fundraiser, The Great Daffodil Appeal.

Watch: London gets a 'mass porking' as Peperami highlights pothole epidemic

Watch: London gets a 'mass porking' as Peperami highlights pothole epidemic

Pork snack brand Peperami has launched a "mass porking" campaign to highlight the pothole epidemic it says is currently plaguing London.

Watch: Uber launches 'codes of sharing' campaign for its carpool service

Watch: Uber launches 'codes of sharing' campaign for its carpool service

Taxi hailing firm Uber has launched a new campaign designed to break down stereotypes and illustrate the vision behind its ride-sharing service UberPOOL.

Watch: Honda opens 'door to non-conscious' for largest ever European campaign

Watch: Honda opens 'door to non-conscious' for largest ever European campaign

Honda has used what it calls "world-first" neuroscience testing to optimise its new online virtual showroom.

Watch: TalkTalk TV calls in kids to pass judgement on Oscar films

Watch: TalkTalk TV calls in kids to pass judgement on Oscar films

TV subscription and on demand service TalkTalk TV's new "Kid Critics" campaign calls in the toughest critics of all - children - to pass judgement on this year's Oscar-nominated films.

Watch: Los Angeles channels La La Land in new UK tourism campaign

Watch: Los Angeles channels La La Land in new UK tourism campaign

Discover Los Angeles is bringing 'all the feels' of the iconic US city to the UK leg of its global brand campaign, which launched today (20 February).

Watch: TAG Heuer invites fans to test their 'Premier League IQ' in new campaign

Watch: TAG Heuer invites fans to test their 'Premier League IQ' in new campaign

Luxury watch brand TAG Heuer has launched a new integrated Premier League 'Pressure Test' campaign, including an online competition and live events.

Watch: Third City and Wellcome Trust warn of epidemics (with Bill Gates' help)

Watch: Third City and Wellcome Trust warn of epidemics (with Bill Gates' help)

A short animated film from UK foundation the Wellcome Trust, introduced at the World Economic Forum in Davos, warns of the true extent to which epidemics threaten human existence, and calls for work to prevent them.

Watch: Volvic tells consumers to realise inner strength in new campaign

Watch: Volvic tells consumers to realise inner strength in new campaign

Danone water brand Volvic has launched what it is calling its biggest ever marketing campaign, a multi-channel initiative based around the tagline 'Find Your Volcano'.

Watch: Whitworths launches superfood snacks with vlog poking fun at Joe Wicks

Watch: Whitworths launches superfood snacks with vlog poking fun at Joe Wicks

Healthy eating business Whitworths is promoting its new range of superfood snacks with a parody video that cheekily highlights the realities of life behind the lens for a health-food blogger.

Watch: England Rugby encourages women to play in 'Inner Warrior' campaign

Watch: England Rugby encourages women to play in 'Inner Warrior' campaign

England's rugby governing body the Rugby Football Union has created a campaign aimed at encouraging more women to play a contact version of the sport.

Watch: FA Cup launches #CupStory to reach younger fans as third round kicks off

Watch: FA Cup launches #CupStory to reach younger fans as third round kicks off

The Emirates FA Cup has teamed up with creative agency Matta and PR firm Mischief to create a campaign to drive attendance and attract a younger audience to this season's games.

Watch: ABPI continues reputational push with celebration of UK pharma history

Watch: ABPI continues reputational push with celebration of UK pharma history

The Association of the British Pharmaceutical Industry (ABPI) has launched a new film and a suite of online resources aimed at providing a comprehensive overview of the UK pharmaceutical industry.

Watch: Ben & Jerry's animated campaign uses fruit to challenge social division

Watch: Ben & Jerry's animated campaign uses fruit to challenge social division

Ben & Jerry's UK has teamed up with singer-songwriter Ben Cocks, music management firm Adelphoi Music and creative agency Nice & Serious on a campaign to challenge social division amid a charged political atmosphere with an animated music video.

Watch: Taylor Herring gets kids to explain the news to promote The Week Junior

Watch: Taylor Herring gets kids to explain the news to promote The Week Junior

Taylor Herring is producing a series of films to promote The Week Junior, using children who read the magazine to explain the big stories of the day.

Watch: Channel 4 has Mourinho in stitches for Stand Up To Cancer video campaign

Watch: Channel 4 has Mourinho in stitches for Stand Up To Cancer video campaign

Channel 4 has released a series of comedy videos, starring the likes of Jose Mourinho, Alesha Dixon, John Bishop and Meatloaf, to promote its #StandUpToCancer TV special tomorrow (21 October).

Watch: Girlguiding launches #ForTheGirl to empower females (and attract volunteers)

Watch: Girlguiding launches #ForTheGirl to empower females (and attract volunteers)

Youth charity Girlguiding, which includes the Rainbows, Brownies and Guides youth groups, as well as a senior section for 14 to 25-year-olds, has launched #ForTheGirl, a campaign designed to challenge outdated misconceptions of the organisation.

Watch: NHS England teams up with Twitter to tell patient and staff stories

Watch: NHS England teams up with Twitter to tell patient and staff stories

NHS England has launched a new Twitter account to showcase patient and staff stories - with a new individual taking over the account every week.

Watch: Whiskas and Freuds ask internet to share its #curiouscat in Whiskas campaign

Watch: Whiskas and Freuds ask internet to share its #curiouscat in Whiskas campaign

In an attempt to capitalise on the internet's famed love of cat videos, cat-food maker Whiskas is running a social and blogger outreach campaign to support a new series of ads in the UK.

Watch: Thunderbirds Are Go with black cab transformation campaign

Watch: Thunderbirds Are Go with black cab transformation campaign

ITV and cab comparison app Karhoo teamed up with former TOWIE star and 'Lady Penelope lookalike' Sam Faiers over the weekend (22 and 23 October) to promote the launch of the new series of Thunderbirds Are Go.

Watch: It's not always easy, says Welsh parenting campaign by Freshwater

Watch: It's not always easy, says Welsh parenting campaign by Freshwater

The next phase of a Welsh Government campaign to encourage positive parenting, entitled 'Parenting. Give it time', is being rolled out by independent Cardiff agency Freshwater.

Watch: Incheon airport uses virtual reality - and reality - to promote Korean culture

Watch: Incheon airport uses virtual reality - and reality - to promote Korean culture

Incheon International Airport in South Korea has been helping foreign passengers experience South Korean culture, thanks to a virtual reality campaign promoting the airport by PR firm Plan Alliance and ad agency Nextround.