Campaigns

Five campaigns we liked in May: including the Royal British Legion, 50 Cent, Carlsberg and more

Five campaigns we liked in May: including the Royal British Legion, 50 Cent, Carlsberg and more

This month, the Royal British Legion and online retailer Lyst helped to bring big issues to the public eye in innovative campaigns, while Hostelworld, Carlsberg and the Clangers held eye-catching launches.

Five campaigns we liked in April: Starring Ford, Patrick Stewart and Parkinson's UK

Five campaigns we liked in April: Starring Ford, Patrick Stewart and Parkinson's UK

The slowest Silverstone lap, a Monty Python-style sketch and an animation for Parkinson's Awareness Week were among the campaigns that got a thumbs up from the PRWeek UK team last month.

Five campaigns we liked in March: including Greggs, Carlsberg and more

Five campaigns we liked in March: including Greggs, Carlsberg and more

A literal chocolate bar, a politically enfranchising ice cream and a tourist board's touching film all got a thumbs up from the PRWeek UK team last month...

Five campaigns we liked in January: Including Virgin, Kwik Fit and Pret

Five campaigns we liked in January: Including Virgin, Kwik Fit and Pret

A 35-foot luxury treehouse and a free New Year fitness course were among PRWeek staff's favourite campaigns last month...

Carlsberg reveals giant 'chocolate bar' Easter stunt

Carlsberg reveals giant 'chocolate bar' Easter stunt

Carlsberg has unveiled a pop-up bar made entirely from chocolate, in a stunt called If Carlsberg Did Chocolate Bars ahead of the Easter bank holiday weekend.

Showcase: Hope&Glory celebrates 'The Joy of Storage' for IKEA

Showcase: Hope&Glory celebrates 'The Joy of Storage' for IKEA

When IKEA wanted to draw attention to its storage products, it brought in Hope&Glory to generate more of an emotional connection with the products, rather than talking about decluttering and hiding things away.

Bell Pottinger stages surfing stunt at stations for South African Tourism

Bell Pottinger stages surfing stunt at stations for South African Tourism

Bell Pottinger's digital team have staged a stunt at key London train stations as part of a campaign for retained client South African Tourism.

Showcase: House PR launches Mr Robot with Amazon Prime

Showcase: House PR launches Mr Robot with Amazon Prime

In September 2015, House PR was hired to launch US hacking drama Mr Robot, for Amazon Prime.

Virgin Holidays opens South African treehouse on Southbank

Virgin Holidays opens South African treehouse on Southbank

Virgin Holidays has created a 35-foot high luxury South African treehouse on London's Southbank, to promote its 'Wonderlist' holiday experience.

Showcase: Sir David Attenborough promotes clean energy at COP21

Showcase: Sir David Attenborough promotes clean energy at COP21

Last June a clutch of British grandees including former UK chief scientist Sir David King and professor Richard Layard of the LSE launched the Global Apollo Program (GAP).

2015 Christmas campaigns: The winners and losers

2015 Christmas campaigns: The winners and losers

The crucial Christmas trading period for the major retailers is over, their financial directors have counted up the gold in the coffers and they have released the official trading figures.

Showcase: MANU Atelier UK launch with Aisle 8

Showcase: MANU Atelier UK launch with Aisle 8

Istanbul-based luxury handbag brand MANU Atelier was set up by sisters Merve and Beste, 18 months ago. We take a look at how it's UK launch went earlier in the summer.

Showcase: How Citypress got National Wallpaper Week covered
Showcase: Jameela Jamil spearheads PR for Why Not People launch

Showcase: Jameela Jamil spearheads PR for Why Not People launch

TV presenter Jameela Jamil established Why Not People as the first members' club for disabled people. It aims to make music events more accessible to those with disabilities and to create a wider debate in society around disabled access.

Showcase: Energizer ecoadvanced #wastetowonder

Showcase: Energizer ecoadvanced #wastetowonder

This summer, battery brand Energizer launched the world's first partly recycled battery. Cirkle was recruited to create a campaign explaining the complex story to the mass market.

Showcase: If Men Had Periods for WaterAid
Showcase: Lexus Hoverboard 'Project Slide' by CHI&Partners

Showcase: Lexus Hoverboard 'Project Slide' by CHI&Partners

Lexus has been working with CHI&Partners for three years on its Amazing in Motion advertising campaign and the latest PR stunt is a textbook example of the power of viral content.

Showcase: The ManVan

Showcase: The ManVan

Prostate Cancer UK teamed up with fellow charities Tenovus and the Movember Foundation for its innovative ManVan campaign.

Showcase: The Office for Estimation

Showcase: The Office for Estimation

Smart Energy GB, an independent organisation promoting the use of smart meters, teamed up with Third City, ad agency AMV, PHD and the Daily Mirror to launch an April Fool's campaign to highlight their benefits when it comes to utility bills.

Showcase: Lunar Mission One

Showcase: Lunar Mission One

Pagefield with Lunar Mission One, November-December 2014

Showcase: Keep The Safety Net

Showcase: Keep The Safety Net

Champollion with The Cripplegate Foundation, April 2014-February 2015

Showcase: First Great Western Summer Tracks

Showcase: First Great Western Summer Tracks

3 Monkeys Communications with First Great Western Trains, June-August 2014

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Watch: Pakistan cricket team receive PR boost after thrilling win over England

Watch: Pakistan cricket team receive PR boost after thrilling win over England

Pakistan won a thrilling first test by 75 runs at Lords on Sunday and the team's unique post-match celebrations secured plenty of positive coverage.

Watch: GTA gets a virtual pride festival ahead of Stockholm parade

Watch: GTA gets a virtual pride festival ahead of Stockholm parade

The organisers of this month's Stockholm Pride Festival have released an unofficial add-on for PC players of Grand Theft Auto V that allows gamers to create a virtual pride parade in the game's fictional setting of Los Santos.

Watch: SMEs channel Adele in 'Chasing Payments' music video for accounting firm

Watch: SMEs channel Adele in 'Chasing Payments' music video for accounting firm

Cloud accounting software firm Xero and its PR partner Shine have recorded Chasing Payments, a parody of Adele's 2008 hit Chasing Pavements, to highlight the stress caused for SMEs when clients take their time in stumping up payment.

Watch: John Cena body slams prejudice in latest Love Has No Labels PSA

Watch: John Cena body slams prejudice in latest Love Has No Labels PSA

The wrestling superstar is appearing in the latest spot in the Ad Council's Love Has No Labels campaign and taking the fight to prejudicial attitudes.

Watch: Spurs launch new Under Armour kit live on Facebook

Watch: Spurs launch new Under Armour kit live on Facebook

Premier League runners-up Tottenham Hotspur and kit supplier Under Armour this morning broadcast the launch of their new home and away kits in a live Facebook broadcast, the first time the club has done this.

Watch: Spice Girls 'Wannabe' video remade for latest Project Everyone initiative

Watch: Spice Girls 'Wannabe' video remade for latest Project Everyone initiative

Project Everyone has used the 20th anniversary of the hit Spice Girls single 'Wannabe' to raise awareness of various women's issues including access to education, child marriage and the fight for equal pay.

Watch: APCO Worldwide celebrates Pride month with staff tales

Watch: APCO Worldwide celebrates Pride month with staff tales

APCO employees around the world have come together to show their support for colleagues and highlight the firm's commitment to diversity.

Watch: Pimm's signs up Judy Murray as 'CFO' as Wimbledon begins

Watch: Pimm's signs up Judy Murray as 'CFO' as Wimbledon begins

Judy Murray, tennis coach and the mother of British star Andy Murray, has been drafted in as 'chief foliage officer', highlighting the problems of excess mint in a glass of Pimm's, as Wimbledon kicks off.

Watch: Kwik Fit builds 'Queen of Parts' to celebrate monarch's 90th birthday

Watch: Kwik Fit builds 'Queen of Parts' to celebrate monarch's 90th birthday

The car servicing firm Kwik Fit has paid tribute to the Queen ahead of her birthday on Thursday (21 April) by unveiling a 3.5 metre piece of artwork made entirely out of used parts.

Watch: Ford GT completes slowest 'Silverstone' lap ever (on a truck, in London)

Watch: Ford GT completes slowest 'Silverstone' lap ever (on a truck, in London)

Ford paraded a Ford GT race car through the streets of London this week on a transparent lorry to create what it is dubbing the slowest Silverstone lap ever.

Watch: Air Canada offers potential American political refugees a 'test drive' of its country

Watch: Air Canada offers potential American political refugees a 'test drive' of its country

Many Americans are disgusted with the options on this November's ballot. But Air Canada thinks those considering a move to the Great White North should visit the country before filing immigration papers.

Watch: I'm the King of Scotland and other TV licence excuses brought to life in animation

Watch: I'm the King of Scotland and other TV licence excuses brought to life in animation

Animation students have created a series of videos for the BBC to bring to life the excuses people give for not paying their TV licence, as part of a national competition.

Watch: Bedrock hopes love story In Memory can kick-start 'healthcare edutainment'

Watch: Bedrock hopes love story In Memory can kick-start 'healthcare edutainment'

Integrated agency Bedrock Healthcare Communications says it hopes its short film charting the deep feelings of an elderly couple struggling to cope with the challenges of dementia can be a catalyst for showing how film can be used to convey complex health messages.

Guinness releases first 60-second Instagram video for Made of More campaign

Guinness releases first 60-second Instagram video for Made of More campaign

The black-and-white spot tells the story of record producer John Hammond.

Watch: #WomenNotObjects campaign highlights brands' sexist marcoms

Watch: #WomenNotObjects campaign highlights brands' sexist marcoms

The creative agency Badger & Winters has released a video showcasing examples of marcoms activity that objectifies women - and is pledging to stop doing this in its own work.

Watch: The Hershey Company launches UK campaign for Reese's confectionery brand

Watch: The Hershey Company launches UK campaign for Reese's confectionery brand

Ad agencies UM London and Arnold KLP have launched an integrated advertising and social campaign for The Hershey Company, its first UK digital advertising drive.

Watch: Brands2Life produces TV ad for QuickBooks

Watch: Brands2Life produces TV ad for QuickBooks

Brands2Life has created a television advert for Intuit QuickBooks, the online accounting service, as part of a campaign aimed at small businesses.

Watch: Coca-Cola's 'Taste the Feeling' global campaign

Watch: Coca-Cola's 'Taste the Feeling' global campaign

The soft drinks giant will ditch the different brand personalities across Red Coke, Life, Zero and Diet/Light Coke.

Watch: Gumtree unveils 'emotional' video to support rebranding

Watch: Gumtree unveils 'emotional' video to support rebranding

Gumtree has unveiled a 30-second video as part of a new campaign to support last week's major rebrand of the online classified ads website.