This month, the Royal British Legion and online retailer Lyst helped to bring big issues to the public eye in innovative campaigns, while Hostelworld, Carlsberg and the Clangers held eye-catching launches.
The slowest Silverstone lap, a Monty Python-style sketch and an animation for Parkinson's Awareness Week were among the campaigns that got a thumbs up from the PRWeek UK team last month.
A literal chocolate bar, a politically enfranchising ice cream and a tourist board's touching film all got a thumbs up from the PRWeek UK team last month...
A 35-foot luxury treehouse and a free New Year fitness course were among PRWeek staff's favourite campaigns last month...
Carlsberg has unveiled a pop-up bar made entirely from chocolate, in a stunt called If Carlsberg Did Chocolate Bars ahead of the Easter bank holiday weekend.
When IKEA wanted to draw attention to its storage products, it brought in Hope&Glory to generate more of an emotional connection with the products, rather than talking about decluttering and hiding things away.
Bell Pottinger's digital team have staged a stunt at key London train stations as part of a campaign for retained client South African Tourism.
In September 2015, House PR was hired to launch US hacking drama Mr Robot, for Amazon Prime.
Virgin Holidays has created a 35-foot high luxury South African treehouse on London's Southbank, to promote its 'Wonderlist' holiday experience.
Last June a clutch of British grandees including former UK chief scientist Sir David King and professor Richard Layard of the LSE launched the Global Apollo Program (GAP).
The crucial Christmas trading period for the major retailers is over, their financial directors have counted up the gold in the coffers and they have released the official trading figures.
Istanbul-based luxury handbag brand MANU Atelier was set up by sisters Merve and Beste, 18 months ago. We take a look at how it's UK launch went earlier in the summer.
TV presenter Jameela Jamil established Why Not People as the first members' club for disabled people. It aims to make music events more accessible to those with disabilities and to create a wider debate in society around disabled access.
This summer, battery brand Energizer launched the world's first partly recycled battery. Cirkle was recruited to create a campaign explaining the complex story to the mass market.
Lexus has been working with CHI&Partners for three years on its Amazing in Motion advertising campaign and the latest PR stunt is a textbook example of the power of viral content.
Prostate Cancer UK teamed up with fellow charities Tenovus and the Movember Foundation for its innovative ManVan campaign.
Smart Energy GB, an independent organisation promoting the use of smart meters, teamed up with Third City, ad agency AMV, PHD and the Daily Mirror to launch an April Fool's campaign to highlight their benefits when it comes to utility bills.
Pagefield with Lunar Mission One, November-December 2014
Champollion with The Cripplegate Foundation, April 2014-February 2015
3 Monkeys Communications with First Great Western Trains, June-August 2014
Pakistan won a thrilling first test by 75 runs at Lords on Sunday and the team's unique post-match celebrations secured plenty of positive coverage.
The organisers of this month's Stockholm Pride Festival have released an unofficial add-on for PC players of Grand Theft Auto V that allows gamers to create a virtual pride parade in the game's fictional setting of Los Santos.
Cloud accounting software firm Xero and its PR partner Shine have recorded Chasing Payments, a parody of Adele's 2008 hit Chasing Pavements, to highlight the stress caused for SMEs when clients take their time in stumping up payment.
The wrestling superstar is appearing in the latest spot in the Ad Council's Love Has No Labels campaign and taking the fight to prejudicial attitudes.
Premier League runners-up Tottenham Hotspur and kit supplier Under Armour this morning broadcast the launch of their new home and away kits in a live Facebook broadcast, the first time the club has done this.
Project Everyone has used the 20th anniversary of the hit Spice Girls single 'Wannabe' to raise awareness of various women's issues including access to education, child marriage and the fight for equal pay.
APCO employees around the world have come together to show their support for colleagues and highlight the firm's commitment to diversity.
Judy Murray, tennis coach and the mother of British star Andy Murray, has been drafted in as 'chief foliage officer', highlighting the problems of excess mint in a glass of Pimm's, as Wimbledon kicks off.
The car servicing firm Kwik Fit has paid tribute to the Queen ahead of her birthday on Thursday (21 April) by unveiling a 3.5 metre piece of artwork made entirely out of used parts.
Ford paraded a Ford GT race car through the streets of London this week on a transparent lorry to create what it is dubbing the slowest Silverstone lap ever.
Many Americans are disgusted with the options on this November's ballot. But Air Canada thinks those considering a move to the Great White North should visit the country before filing immigration papers.
Animation students have created a series of videos for the BBC to bring to life the excuses people give for not paying their TV licence, as part of a national competition.
Integrated agency Bedrock Healthcare Communications says it hopes its short film charting the deep feelings of an elderly couple struggling to cope with the challenges of dementia can be a catalyst for showing how film can be used to convey complex health messages.
The black-and-white spot tells the story of record producer John Hammond.
The creative agency Badger & Winters has released a video showcasing examples of marcoms activity that objectifies women - and is pledging to stop doing this in its own work.
Ad agencies UM London and Arnold KLP have launched an integrated advertising and social campaign for The Hershey Company, its first UK digital advertising drive.
Brands2Life has created a television advert for Intuit QuickBooks, the online accounting service, as part of a campaign aimed at small businesses.
The soft drinks giant will ditch the different brand personalities across Red Coke, Life, Zero and Diet/Light Coke.
Gumtree has unveiled a 30-second video as part of a new campaign to support last week's major rebrand of the online classified ads website.