FRONT PAGE: Golin Harris lands £300k Nokia brief

David Quainton and Clare O'Connor 10-Apr-08

Nokia has handed its global comms account, worth at least £300,000, to GolinHarris.

The Helsinki-based handset maker called in the age­ncy this week after a mammoth eight-way pitch that began in January. The brief was previously handled by The Red Consultancy.

‘GolinHarris will handle global products and services comms,' said Nokia senior comms manager Sari Lonn­vist. ‘We will use it when we handle global initiatives such as product launches.'

She added that GolinHarris' primary role would be concept development.

Lexis PR holds Nokia's UK & Ireland media brief. The agency is not affected by the hire of GolinHarris.

The pitch was triggered by a recent internal restructure in which Nokia redefined its marcoms teams. In the next year, the firm is expected to launch its hotly anticipated ‘iPhone-killer'.

This week, Nokia was in the news again, saying it would pay nearly £160m to compensate workers for the closure of its mobile phone plant in Germany. It will also establish a transfer company to help staff, as 2,300 emp­loyees will lose their jobs.

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