Improvement Foundation brings in 90TEN

Matt Cartmell 25-Apr-08

90TEN Healthcare has been appointed by the Improvement Foundation (IF) to provide strategic public relations and crisis communications support.

The Improvement Foundation, which incorporates the National Primary Care Development Team, is a body that works to improve services across the public sector in the UK and abroad, by providing frontline staff with the skills they need.

90TEN Director Carole North leads an account team of four, who are working to raise the body's profile, reporting into the IF's head of policy Melanie Lawless.

North said: 'They are often viewed as being part of the Department of Health, so they need to establish their own identity.'

Only registered users may comment. Please login to comment.

Subscriptions

Not a subscriber? View PR Week subscription options here.

Already a paid subscriber?

If you have a paid subscription to PRWeek magazine but have not used PRWeek.com before, please click here to activate your subscription.