Kate Gordon assumes the newly created role of UK head of sports and sponsorship, aiming to capitalise on growing sports industry opportunities and increased interest in the run-up to the London 2012 Olympics.
Gordon spent nearly eight years in Edelman’s New York sports practice. She reports to JCPR director Amanda Kiddle.
Earlier this year Edelman announced a strategic alliance with sport, brand and communications consultancy Vero Communactions to boost its credentials in the sector (PRWeek, 23 February).
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